Academic literature on the topic 'Platforms run by Facebook'
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Journal articles on the topic "Platforms run by Facebook"
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Walsh, Toby. "Experiments in Social Media." AI Magazine 40, no. 4 (December 20, 2019): 74–77. http://dx.doi.org/10.1609/aimag.v40i4.2868.
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Social media platforms like Facebook and Twitter permit experiments to be performed at minimal cost on populations of a size that scientists might previously have dreamed about. For instance, one experiment on Facebook involved more than 60 million subjects. Such large-scale experiments introduce new challenges as even small effects when multiplied by a large population can have a significant impact. Recent revelations about the use of social media to manipulate voting behavior compound such concerns. It is believed that the psychometric data used by Cambridge Analytica to target US voters was collected by Dr Aleksandr Kogan from Cambridge University using a personality quiz on Facebook. There is a real risk that researchers wanting to collect data and run experiments on social media platforms in the future will face a public backlash that hinders such studies from being conducted. We suggest that stronger safeguards are put in place to help prevent this, and ensure the public retain confidence in scientists using social media for behavioral and other studies.
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Elkarim, Ghassan Awad, Naif M. Alotaibi, Nardin Samuel, Shelly Wang, George M. Ibrahim, Aria Fallah, Alexander G. Weil, and Abhaya V. Kulkarni. "Social media networking in pediatric hydrocephalus: a point-prevalence analysis of utilization." Journal of Neurosurgery: Pediatrics 20, no. 2 (August 2017): 119–24. http://dx.doi.org/10.3171/2017.3.peds16552.
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OBJECTIVEA recent survey has shown that caregivers of children with shunt-treated hydrocephalus frequently use social media networks for support and information gathering. The objective of this study is to describe and assess social media utilization among users interested in hydrocephalus.METHODSPublicly accessible accounts and videos dedicated to the topic of hydrocephalus were comprehensively searched across 3 social media platforms (Facebook, Twitter, and YouTube) throughout March 2016. Summary statistics were calculated on standard metrics of social media popularity. A categorization framework to describe the purpose of pages, groups, accounts, channels, and videos was developed following the screening of 100 titles. Categorized data were analyzed using nonparametric tests for statistical significance.RESULTSThe authors’ search identified 30 Facebook pages, 213 Facebook groups, 17 Twitter accounts, and 253 YouTube videos. These platforms were run by patients, caregivers, nonprofit foundations, and patient support groups. Most accounts were from the United States (n = 196), followed by the United Kingdom (n = 31), Canada (n = 17), India (n = 15), and Germany (n = 12). The earliest accounts were created in 2007, and a peak of 65 new accounts were created in 2011. The total number of users in Facebook pages exceeded those in Facebook groups (p < 0.001). The majority of users in Facebook groups were in private groups, in contrast to public groups (p < 0.001). The YouTube videos with the highest median number of views were for surgical products and treatment procedures.CONCLUSIONSThis study presents novel observations into the characteristics of social media use in the topic of hydrocephalus. Users interested in hydrocephalus seek privacy for support communications and are attracted to treatment procedure and surgical products videos. These findings provide insight into potential avenues of hydrocephalus outreach, support, or advocacy in social media.
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Mutetwa, Stanley. "Baba Jukwa’s Facebook page: A possible counter hegemonic space for political transformation in Zimbabwe." Multilingual Margins: A journal of multilingualism from the periphery 2, no. 2 (November 8, 2018): 88. http://dx.doi.org/10.14426/mm.v2i2.76.
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This study focuses on how the Baba Jukwa Facebook page has been appropriated as a potential counter hegemonic space for the circulation of public opinion during the run up till post 2013 harmonised elections in Zimbabwe. This current study wishes to explore the role played by social media in Zimbabwe in the run up to the 2013 election especially on Facebook through participation on the Baba Jukwa page. Focus will be on the nature of the discourses in the posts and how the participants on the page engaged in debates around these posts. I will also interrogate how the discourses in the posts on the Baba Jukwa Facebook page were taken up by the main stream media and how it also clashed with dominant political discourses as enshrined in government publications and web-sites. This will shed light on the impact of the page and how it enlarged the public sphere in the country as a counter hegemonic platform.
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Steel, Griet. "Navigating (im)mobility: female entrepreneurship and social media in Khartoum." Africa 87, no. 2 (April 11, 2017): 233–52. http://dx.doi.org/10.1017/s0001972016000930.
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AbstractThrough Facebook and other social media, a growing number of well-educated women in Khartoum are marketing and selling typically female personal care and beauty items online. These ‘tajirat al-Facebook’ (or Facebook traders) are the new entrepreneurs of Sudan who work from home to run their businesses and widen their social circles. Relying on the urban infrastructure of mobile phones, delivery boys, digital connectivity and online platforms, they navigate public life from the intimate sphere of the home orharemto become successful businesswomen who continuously transcend conventional gender norms and classic divisions between public and private, online and offline, and work and family. By addressing the day-to-day socio-economic practices of these traders, this article casts innovative light upon the broader discussions surrounding the role of women in economic life in Africa. It is argued that the mobile phone, and the smartphone in particular, has opened up a range of opportunities for women to enhance their social and economic manoeuvring space and to negotiate power within, and beyond, the domestic realm. New communications technologies have paved the way for a new kind of entrepreneurship in which the commercial goals of profit making are intimately entwined with the broader practices of sociality and diversion from boredom.
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Sandoval, Marisol. "Entrepreneurial Activism? Platform Cooperativism Between Subversion and Co-optation." Critical Sociology 46, no. 6 (November 13, 2019): 801–17. http://dx.doi.org/10.1177/0896920519870577.
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Platform cooperativism proposes to create an alternative to the corporate sharing economy based on a model of democratically owned and governed co-operatives. The idea sounds simple and convincing: cut out the corporate middleman and replace Uber with a service owned and managed by taxi drivers themselves, create a version of Airbnb run by cities, or turn Facebook into a platform democratically controlled by all users. This article discusses the ambivalences of platform cooperativism, exploring both the movement’s potentials to subvert digital capitalism from the inside and the risk of being co-opted by it. Platform cooperativism aims to foster social change by creating a People’s Internet and replacing corporate-owned platforms with user-owned co-operatives. It yokes social activism with business enterprise. As a result, the movement is shaped by tensions and contradiction between politics and enterprise, democracy and the market, commons and commercialisation, activism and entrepreneurship. This article explores these tensions based on a Marxist perspective on the corrosive powers of capitalist competition on the one hand and a Foucaultian critique of entrepreneurialism on the other. It concludes with a reflection on the politics of platform cooperativism, drawing out problematic implications of an uncritical embrace of entrepreneurialism and highlighting the need to defend a politics of social solidarity, equality and public goods.
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Chandan, K., A. Yadav, A. Chandra, and R. Mehrotra. "Using Social Media as an Effective Tool for Motivating Cancer Prevention." Journal of Global Oncology 4, Supplement 2 (October 1, 2018): 199s. http://dx.doi.org/10.1200/jgo.18.80500.
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Background: Cancer is among leading cause of death (8.8 million) worldwide. Around 14.2 million new cases were recorded in 2012 and increasing each year. On the other hand there are about 2.8 billion users of different social media platforms (i.e., 37% of the world population). This tremendous power of social media can be used for disseminating effective information and communication on cancer prevention more efficiently (i.e., in less time to more people) to create awareness against the disease. Tobacco, alcohol and food industry have been using social media for aggressive advertising and marketing of their products. There is an urgent need to maximally use this medium of communication for advancing cancer prevention globally. Aim: To assess the role of social media in implementing effective health promotion strategies to advance cancer prevention. Methods: Extensive Web search has been done on the way social media (e.g., Facebook) is used for advancing public health communication and how it has been leveraged in the field of cancer prevention. Several Facebook pages and groups, YouTube channels were analyzed thoroughly. Various reports and articles on social media have been reviewed and analyzed. Results: Social media has been found very effective in terms of engaging greater number of population globally. Many Facebook pages and groups are available that provide information regarding specific cancer or provide support for cancer survivors. Several informative videos related to cancer prevention and survivors' stories are broadcast on various YouTube channels run by individuals, government, and nongovernment organizations. There have been many Instagram accounts on cancer but many of them don't provide relevant information on cancer prevention. However, genuine and relevant information are available through several Twitter handles. These social media platforms have very high penetration power. Facebook, YouTube, Instagram and Twitter have monthly reach to more than 1871, 1000, 500 and 263 million users respectively. This large number of user base can become a great source of spreading information on various aspects of cancer prevention through a comprehensive social media campaign. Conclusion: Social media platforms improve outreach and can also help carrying the relevant preventive health messages on cancer prevention, not only for the cancer patient but the public at large. Social media will help in amplifying the messages to the global mass while motivating prevention and health promotion to achieve public health objectives.
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So, Joseph Chi Ho, and Siu Yuen Lam. "Using Social Networks Communication Platform for Promoting Student-Initiated Holistic Development Among Students." International Journal of Information Systems in the Service Sector 6, no. 1 (January 2014): 1–23. http://dx.doi.org/10.4018/ijisss.2014010101.
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This article follows previous research works on the possibility of applying online social networks for educational purposes, and mainly focuses on how Facebook is being used as a platform to communicate among students of a student development project run by a local tertiary institute in Hong Kong which aimed to facilitate promotion and foster participation and interaction. The study takes on the perspectives from 7 student coaches and evaluate on the positive achievement as well as difficulties in promoting self-initiated holistic development via Facebook from 2011 to 2013. The study shows that instant interaction between participants and student coaches via Facebook leads to faster and more effective information circulation compared to traditional communication channels such as email, posters or bulletins. However, the lack of proactive discussions initiated by participants themselves, and the difficulties in establishing and maintaining active interactions between coaches and participants had been observed. Such passive practice by participants has hindered the effectiveness of fostering self-initiated holistic development.
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Arisena, Gede Mekse Korri, I. Nyoman Gede Ustriyana, and Anak Agung Inten Trisna. "Pre-Seed, Seed, and Start-Up Business on the Vegetable Seller e-Commerce User in Bali Province." SOCA: Jurnal Sosial, Ekonomi Pertanian 14, no. 3 (June 27, 2020): 531. http://dx.doi.org/10.24843/soca.2020.v14.i03.p14.
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Today, many efforts prepared to improve the scope of the agricultural commodity product marketing segment to make the consumer and farmer could enjoy it properly. One of those effort completed by building an e-Commerce based agricultural trading system. This study aimed to assess the pre-seed, seed and start-up business on the vegetable seller e-Commerce user in Bali Province. This study done on the e-Commerce platforms: Facebook, Instagram, Tokopedia, and Shopee that used by the vegetable seller e-Commerce user in Bali Province. There were 30 participants involved in this study. Qualitative descriptive analysis with simple data tabulation used to address the study aim. Results showed that the pre-seed business developed due to the owner’s hobby in the agricultural area and environmental factors that drove them to run an agribusiness. On the step of the seed business, the vegetable seller started the business according to their will. Most of the sellers still used social media-based e-commerce with a simple application module. They expect to develop a complete module system to run their e-Commerce based business in the future.
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Li, Simin. "Native History and Nation Building on Personal Online Platform: Implications in Hong Kong Context." Social Sciences 8, no. 2 (February 16, 2019): 60. http://dx.doi.org/10.3390/socsci8020060.
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Nationalism in the era of social media is more complex and presents new opportunities and challenges in different levels and contexts. Therefore, the paper hopes to contribute to understanding the roles of social media in identity presentation and formation in a transition society. Writing on Facebook is a civil practice. Thus, it chooses a typical and clear-cut Facebook fan page “Hong Kong National History” run by a nationalist and followed by over 5700 fans as a case study. Posts of the fan page are collected from 1 April to 31 December in 2017, and it analyzes the contents and forms of posts with content analysis. Then, the self-made digital publication “Hong Kong People’s History of the Thousand Years” attached to the fan page is analyzed with narrative analysis. Through the personal systematic discourses, this paper presents a special mode of user-generated content online and a civic Hong Kong story.
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Abeywardena, Ishan Sudeera, and Tham Choy Yoong. "Implementation of Facebook study groups as supplements for learning management systems in adult ODL environments." Asian Association of Open Universities Journal 7, no. 1 (September 1, 2012): 1–11. http://dx.doi.org/10.1108/aaouj-07-01-2012-b001.
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As an open and distance learning (ODL) institution, Wawasan Open University (WOU) employs a blended approach for delivering courses to its undergraduate and postgraduate students, who are entirely adult learners. In this approach, the use of a learning management system (LMS) is absolutely crucial for student support as well as the enhancement of the whole learning experience to compensate for the lack of face-to-face interaction between the students and the academics. WawasanLearn, the open source, Moodle-based LMS system used by WOU, is a comprehensive online tool that enables students and academics to effectively interact in a virtual environment. However, analysis of data from several semesters shows that the rate of student interaction on WawasanLearn is low with respect to the sharing of knowledge. In order to qualitatively and quantitatively identify the factors contributing to the student participation rate in WawasanLearn, a survey was conducted among the undergraduate students studying in various disciplines including science and technology, business administration, liberal studies, education, languages and communication. Feedback regarding the manner of support students expect from WawasanLearn was gathered from close to 550 students throughout Malaysia. Another purpose of the survey was to identify whether and why students are drawn to participate more frequently in social networking platforms such as Facebook (facebook.com). As a result of the findings of the survey, a pilot project was implemented to study the use of Facebook groups as study groups for supplementing WawasanLearn. These study groups were run in parallel to WawasanLearn for seven course modules over two consecutive semesters. This paper discusses the findings of this pilot project with respect to the implementation of Facebook groups as supplements to the LMS in an adult ODL environment.
Dissertations / Theses on the topic "Platforms run by Facebook"
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Blume, Pontus, and Filip Ekberg. "Användbarhet vs Integritet : En fallstudie om hur användbarhet påverkar villighet att dela personlig information på Facebooks plattformar." Thesis, Uppsala universitet, Institutionen för informatik och media, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447006.
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Increased participation in various social media platforms have led to large amounts of user data being generated, creating an opportunity for businesses that run the platforms to store and sell the data. This has created a situation where users are forced to weigh the benefits of using the platforms against sharing their personal information, which is a risk to their privacy. To address this issue, this study investigates how users weigh usability benefits against the perceived risks of sharing personal information. A case study was conducted on platforms run by Facebook (FP). Data collection was done through interviews and by gathering previous research before the result was analyzed using a qualitative method. The interview questions addressed usefulness, perceived risk and integrity management and were, among other research, formulated from the Technology Acceptance Model. The study made several interesting findings about usefulness, users’ need for integrity and how they perceive and tolerate various risks. Conclusions could then be drawn about how these findings affect users’ decision making process regarding their intention to use FP.
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Zhang, Chenggang, and 张呈刚. "Run-time loop parallelization with efficient dependency checking on GPU-accelerated platforms." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B47167658.
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General-Purpose computing on Graphics Processing Units (GPGPU) has attracted a lot of attention recently. Exciting results have been reported in using GPUs to accelerate applications in various domains such as scientific simulations, data mining, bio-informatics and computational finance. However, up to now GPUs can only accelerate data-parallel loops with statically analyzable parallelism. Loops with dynamic parallelism (e.g., with array accesses through subscripted subscripts), an important pattern in many general-purpose applications, cannot be parallelized on GPUs using existing technologies.
Run-time loop parallelization using Thread Level Speculation (TLS) has been proposed in the literatures to parallelize loops with statically un-analyzable dependencies. However, most of the existing TLS systems are designed for multiprocessor/multi-core CPUs. GPUs have fundamental differences with CPUs in both hardware architecture and execution model, making the previous TLS designs not work or inefficient when ported to GPUs. This thesis presents GPUTLS, a runtime system designed to support speculative loop parallelization on GPUs. The design of GPU-TLS addresses several key problems encountered when adapting TLS to GPUs: (1) To reduce the possibility of mis-speculation, deferred-update memory versioning scheme is adopted to avoid mis-speculations caused by inter-iteration WAR and WAW dependencies. A technique named intra-warp value forwarding is proposed to respect some inter-iteration RAW dependencies, which further reduces the mis-speculation possibility. (2) An incremental speculative execution scheme is designed to exploit partial parallelism within loops. This avoids excessive re-executions and reduces the mis-speculation penalty. (3) The dependency checking among thousands of speculative GPU threads poses large overhead and can easily become the performance bottleneck. To lower the overhead, we design several e_cient dependency checking schemes named PRW+BDC, SW, SR, SRW+EDC, and SRW+LDC respectively. (4) We devise a novel parallel commit scheme to avoid the overhead incurred by the serial commit phase in most existing TLS designs.
We have carried out extensive experiments on two platforms with different NVIDIA GPUs, using both a synthetic loop that can simulate loops with different characteristics and several loops from real-life applications. Testing results show that the proposed intra-warp value forwarding and eager dependency checking techniques can improve the performance for almost all kinds of loop patterns. We observe that compared with other dependency checking schemes, SR and SW can achieve better performance in most cases. It is also shown that the proposed parallel commit scheme is especially useful for loops with large write set size and small number of inter-iteration WAW dependencies. Overall, GPU-TLS can achieve speedups ranging from 5 to 105 for loops with dynamic parallelism.published_or_final_version
Computer Science
Master
Master of Philosophy
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Cook, Robyn. "The new institutions : artist-run participative platforms and initiatives in South Africa." Thesis, University of Pretoria, 2016. http://hdl.handle.net/2263/58466.
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In a contemporary South African context of artistic production and exhibition, there are few spaces or arenas dedicated to the development and presentation of experimental and/or non-commercial practices – a void that has become increasingly evident amidst the growing interest in participatory art and social aesthetics. However, and as the central thesis of this study suggests, in response to the lack of infrastructure for open-ended, idea-rich and socially focused praxis, artists have adopted a do-it-yourself approach to ‘filling the void’. That is, artists have taken it upon themselves to address the absence of experimental and/or laboratory ‘space’ by creating autonomous, self-directed initiatives, through a variety of non-traditional and context-specific methodologies.
Using a meta-analytical approach, this research project tracks the rise of the artist-run initiative (ARI) in South Africa. It is suggested that ARIs that utilise participative methodologies such as open-source sharing, collaborative economies (trade, bartering, collectivism, etc.) and/or user-generated organisational approaches offer generative alternatives for the development and presentation of experimental and/or non-commercial projects within a South African context – arguably a new New-Institutionalism.
Critically, I explore a number of potential paradoxes inherent within this approach, including issues around the artist operating as a ‘double agent’, as well as various problematics associated with employing a collaborative economy within a wider capitalistic system. I conclude, however, that despite these concerns, artist-run participative initiatives suggest radical new possibilities, not only in terms of alternative forms of institution-building, but also regarding a critical re-imagining of authorship, ‘collectivity’, economic democracy, and inclusivity within artistic production.
As the first sustained and discursive engagement on artist-run initiatives in South Africa, or more particularly artist-run participative initiatives, the research is intended to fill a significant gap in the literature, and provide a resource for further research and practice.Thesis (PhD)--University of Pretoria, 2016.
National Research Foundation (NRF) Thuthuka
Visual Arts
PhD
Unrestricted
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Bahiya, Ahmed. "Gender performance and social media platforms : identity presentation among Facebook users in Iraq." Thesis, De Montfort University, 2018. http://hdl.handle.net/2086/17442.
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This thesis investigates individual Iraqis' performance and use of social network sites, and particularly the Facebook platform to determine the potential challenges and opportunities that this offers when they construct their online identities and use social media in their daily interactions. The study mainly investigates the issues of negotiating and presenting identity in online environments and the variations that occur in the participants' enactment of the self-online compared to the offline self. The study aims to contribute to the current knowledge of identity presentation by focusing on Iraqi users of both genders and explores how they negotiate the multiple pressures placed on them when they use Facebook as a platform to engage in various activities, and for communicating and interacting with other users on the site. This study utilised an explanatory sequential mixed qualitative methods of research model, which was divided into two phases of data collection. The first phase consisted of interviews; two types of interviews were conducted, offline and online. The second phase was based on ethnography that was in the form of virtual ethnographies of the self-performance and the activities presented by the research participants on Facebook. The thesis is conceptually informed and the analysis is positioned within a critical engagement framework based on studies of Goffman's dramaturgical approach, Goffman's Modal of Face, the social role theory of gender differences, and social capital and social media milieus. The results constitute a significant contribution to the body of knowledge in relation to our understanding of the 'space' that internet social networks provide for Iraqi users to negotiate the boundaries imposed on them by cultural and societal rules. Firstly, the findings reveal how Facebook is used by participants as an 'affinity space' to construct an alternative persona that enables them to perform different roles and to serve certain purposes. The study proposes an extension to the scope of relationship construction through initiating a new type of relationship based on the weak ties formed by bounding relationships. Secondly, this thesis also contributes to our understanding of the connection between 'impression management' and the concept of 'face' via the participants' attempts to construct and present the virtual self in a way that protects their face (persona) in both the online and offline worlds from any negative consequences. Thirdly, the findings reveal the extensive effort invested by the research participants in constructing and managing their online identities, with attention paid to the contents presented, the management of their private and public regions, and the prevention of context 'collapse'. Finally, the study reports on the relationship between identity formation and presentation and Facebook audiences, by revealing the strategies utilized by the research participants in managing their online viewers. Evaluation of the participants' online and offline identities and their self-presentations, performances and activities enabled a correlation to be made between the users' online and offline lives and how their offline interactions impacted on their use of Facebook.
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Temesghen, Henok. "Facebook bland studenter : Störningsmoment eller hjälpmedel?" Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12993.
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Digitala plattformar som sociala medier har revolutionerat sättet vi interagerar och kommunicerar med andra människor. 77% av den svenska befolkningen använder sig av sociala medier och denna siffra kommer bara att fortsätta stiga. Av dessa plattformar är det kanske mest spridda och populära sociala nätverket Facebook, som är värd för nästan 2 miljarder dagliga användare världen över. I denna studie ligger fokus på studenter och den påverkan som Facebook har på deras skolarbete. Med påverkan på skolarbetet menas de effekter som användandet av den sociala plattformen ger upphov till. I detta fall innebär det huruvida användandet av Facebook bland studenter påverkar koncentrationen på deras skolarbete. Även om det finns flera allmänna fördelar av att använda sig av sociala medier finns det ett kunskapsgap gällande deras övergripande påverkan på studentpopulationen. Studien bidrar till att analysera användandet av sociala medier i relation till inlärning, genom att specifikt analysera Facebook, och den påverkan som Facebook kan ha på inlärningsaktiviteter. För att kunna besvara forskningsfrågan har en kvantitativ metod använts. En webbaserad enkätundersökning med stängda frågor valdes som verktyg för datainsamling. Enkäten distribuerades via sociala medier till grupper där majoriteten av medlemmarna var studenter, specifikt riktade mot studenter vid Högskolan i Borås. Enkäten har på uppmaning av författarna vidare delats av dessa medlemmar till andra studenter. Att använda sig av sociala medier för att sprida enkäten var optimalt då undersökningen enbart riktar sig in mot användare av Facebook. Totalt har 147 svar har samlats in från enkätundersökningen. För att svara på om Facebook fungerar som antingen ett hjälpmedel eller ett störningsmoment i samband med skolarbete behövs vidare forskning. En analysering av enkätundersökning gav upphov till indikatorer som visar på att den påverkan som Facebook kan ha på studenter i samband med egenstudier kommer i två olika former. Påverkan som rör användares beteende, exempelvis att studenterna inte är medvetna hur lång tid det tar att återgå till skolarbetet efter ett oplanerat avbrott, och påverkan vilket uppstår som ett resultat av specifik funktionalitet i Facebook. Detta kan vara att vissa funktioner har större chans att distrahera användarna från skolarbetet. Undersökningen identifierade även vilka åtgärder studenter tar för att undvika att bli negativt påverkade av Facebook under skolarbete. Implikationerna från studiens resultat skapar en grund för nya studier som berör sociala medier. Resultatet kan vidare användas i förbättringssyfte för vidare forskning inom digitala plattformar.Digital platforms such as social media platforms have revolutionized the way we interact and communicate with other people. Currently 77% of the Swedish population use social media and this figure is expected to rise. Of these platforms, Facebook is perhaps the most widely distributed social media available and currently hosts almost two billion daily users across the globe. In this study, the focus is on students and the impact that Facebook has on their studies. Impact on schoolwork refers to the effects that manifest as a result of social media platform usage, in this case meaning whether frequency of Facebook usage affects the students’ ability to concentrate on their studies. Although there are many advantages of using social media in general, there is a knowledge gap on the overall impact on studies among student populations. This study helps to analyse the use of social media in relation to students learning activities in the specific case of Facebook. In order to achieve the goal of this study, a quantitative method has been used, namely online questionnaires as a tool for data collection. The questionnaire was distributed through social media groups specifically targeting students at the University of Borås. The survey has further been shared to other fellow students on behalf of the authors in order to recruit the desired sample for the study. Using social media groups for distribution of the questionnaire was ideal due to the fact that the study only investigates Facebook users. In total, 147 complete responses were collected from the questionnaire. The study does not give a definitive answer to whether Facebook is a tool or a distraction when it comes to schoolwork. Instead, analysing the questionnaire suggests that there are two different types of impact that can affect students when using Facebook alongside their schoolwork. These are impact on student behaviour, such as not being aware of how long it takes to resume schoolwork after a break, and impact as a result of specific Facebook functionality, meaning certain functions increase the risk of distracting users from their schoolwork. Further, this study identified certain measures that students take in order to minimize the negative impact of Facebook usage on their schoolwork, such as setting their phones to vibrate only. The implications of this study will provide a basis for further research within the area of social media platforms and social media service providers.
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Mashegede, Charity, Radwan Muram Shafik, and Mariam Bilal. "Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39957.
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Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. Consumers purchase brands and construct their identities through brands that represent positive benefits (Lee et al., 2009a) and avoid brands that add undesired meaning to their lives. Purpose: Social media platforms facilitate the exchange of information among users, and companies use social media platforms as part of their marketing strategy to communicate their brand personality, engage consumers and build long term relationships with them (Ramadan, 2017), yet consumers are deliberately avoiding social media platforms. Five reasons for brand avoidance have so far been identified, but brand avoidance literature has not yet explored a specific social media platform. Leading social media platforms like Facebook are frequently used by consumers to generate content and to engage in social interaction. Consumers’ intention to use Facebook is demonstrated by regular visits to the platform and the time spent on the platform. However, some consumers express dissatisfaction with Facebook and deliberately choose to avoid Facebook. Hence, the purpose of this research is to look into the role of Facebook as an online service provider and explore the reasons behind the decisions to abandon Facebook. Method: The interpretivist paradigm is adopted since brand avoidance in this case concerns the negative relationship between consumers and brands within a social context. Due to the limited literature in brand avoidance this thesis employs an exploratory research design together with a qualitative and abductive approach. In the data collection method, the snowballing sampling technique is used, and this resulted in a sample that includes respondents from diverse geographical backgrounds. The abductive approach is used in coding, analysing and developing the extended brand avoidance model from the 15 semi-structured interviews that were conducted. Conclusion: The findings of this study show that several social media factors can lead to brand avoidance within the social media context. This resulted in an extended brand avoidance model that excludes advertising since Facebook does not advertise. In place of advertising, a new category named social media specific factors is developed. The five components identified were privacy, security, confidentiality, information overload and social overload. The revised framework not only provides insights in the management of brand avoidance, but also adds knowledge into the growing field of brands avoidance for academics and marketing managers by providing new information of an underexplored domain of brand avoidance within the field of social media service.
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Lopes, Pedro Henrique de Mendonça. "Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/13088.
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Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand the differences in the complaint messages sent to companies, through an experiment that measured the emotional tone and the lack of formality in each message received by the website and the Facebook page of the company. As expected, people are more informal on Facebook. However, contrary to our intuition, participants tended to display more emotions on the company website. The social norms theory and the impression management contributed to explain the phenomena found.
As empresas têm procurado encontrar diversas novas maneiras de se comunicar com seus clientes. No atual cenário, o Facebook tem se mostrado uma eficiente forma de comunicação entre consumidores e empresas. Este estudo busca entender as diferenças nas reclamação enviadas para empresas, através de um experimento que mede o nível de emoção e comprometimento com a formalidade em mensagens recebidas através do website e a página do Facebook da empresa. Como esperado, as pessoas são mais informais no Facebook. Porém, contrariando nossa intuição, tendem a demonstrar mais emoções no website da empresa. A teoria de normas sociais e de gestão de auto-imagem ajudaram a explicar os fenômenos encontrados.
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Khan, Reem. "An investigation of relationship between Professional fitness trainers and usage of social platforms; Facebook, Instagram, Twitter and YouTube." Thesis, Uppsala universitet, Institutionen för informatik och media, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-419987.
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This study aims to investigate how professional fitness trainers use four different social platforms; Facebook, Instagram, Twitter and YouTube professionally and what type of content they create. It also explores the specific aspects of each social platform in terms of features or general perception that affect how professional fitness trainers experience them and use them in their professional practice. The qualitative study revealed that professional fitness trainers use all social platforms professionally; to build and sustain their social media community, to educate themselves with fitness knowledge, to make social connections and to advertise themselves as expert fitness trainers. The qualitative study also revealed the unique features of each social platform and how professional fitness trainers engage with same activities differently from one platform to another. The findings support the use of social platforms for fitness purpose professionally and can also inform the design of technology that uses social media to help people stay fit and share fitness information.
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Åstrand, Adam, and Naimul Abd. "What corporate social media content leads to higher consumer response : A study of local brands in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53432.
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Background: Social media is connecting billions of people from across the globe by fulfilling basic human needs of socializing and getting entertained. While companies are now actively turning to social media to know their customers better, build strong relationships, and spread marketing messages, many are still struggling to figure out what corporate social media content actually works on social media. Purpose: This research aims to understand what type of corporate social media content generates the most consumer response. Methodology: This study employs content analysis of recent social media posts by a selection of top brands in Sweden on two main social media platforms: Facebook and Twitter. A total of ten brands with origin from Sweden were selected, based on 2015 Swedish Brand Award ranking, and their posts were examined to find out influence of corporate social media content on consumer response. A total of 400 posts were examined on verified Twitter profiles and Facebook Pages of these brands. Findings: Type of content which refers to whether the post has image, video, or text-only content, and content orientation which can be task-oriented, self-oriented, or interaction-oriented have a statistically significant relationship with consumer response. In terms of type of content, posts with video and image content can lead to higher consumer response and in terms of content orientation task-oriented content can lead to higher consumer response. Other variables in the study, namely, communication cues, traceability cues, and time-frame have not emerged as significant in this study. Implications: When developing corporate social media content, it’s important to focus on type of content and content orientation. In terms of type of content, managers need to focus on having video and image content as this could lead to higher consumer response and in terms of content orientation, content related to brand / product / promotion (task-oriented) can lead to higher consumer response. Limitations: The study relies only on two main social media platforms and on the last 20 posts of each brand on each of these platforms and doesn’t take into account any seasonality as a full year period has not been studied. The study also relies on a general brand ranking list based in Sweden and not a ranking of brands on social media space. Further Research Suggestions: Future studies could focus on bringing more social media platforms into inquiry, improving sampling robustness by having a larger sample size and broader coverage of time period to account for any seasonality in data, comparing results between different countries, having a broader mix of brands in terms of type of business area or sector or stage of brand development, and blending together the corporate and consumer perspectives. Finally, to account for platform size differences, researchers need to come up with a measure that controls for this variation across platforms. Keywords: Social Media Content, Social Media Platforms, Facebook, Twitter, Communication
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Araújo, Willian Fernandes. "As narrativas sobre os algoritmos do Facebook : uma análise dos 10 anos do feed de notícias." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/157660.
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Esta tese acompanha a construção do Feed de Notícias do Facebook ao longo dos seus primeiros 10 anos (2006-2016) com o objetivo de descrever as formas como o mecanismo e a noção de algoritmo são definidos ao longo do período estudado. São analisados os conteúdos digitais, chamados de dispositivos textuais, que compõem publicamente o que o Feed de Notícias é e faz, descrevendo os atores implicados na composição dessa narrativa, mapeando seus objetivos e seus efeitos. A amostra analisada toma como ponto de partida os dispositivos textuais alocados em dois espaços digitais institucionais do Facebook: Facebook Blog e Facebook Newsroom. A partir da leitura de mais de mil publicações digitais do Facebook e de outros agentes (usuários, produtores de conteúdo, imprensa, ativistas etc.), foram selecionadas as publicações mais relevantes ao estudo, escolhidas com ênfase em eventos e circunstâncias de negociação ou mudança. A abordagem aqui construída representa uma composição de perspectivas dos estudos de ciência e tecnologia (STS) e da Teoria Ator-Rede (TAR). Trata-se do conjunto de procedimentos utilizados na descrição do caráter performativo dos textos. Na análise realizada na tese, são identificados três momentos distintos da construção da noção de algoritmo ao longo da trajetória do Feed de Notícias, chamados de Algoritmo Edgerank, Algoritmo Certo e Algoritmo Centrado no Usuário. Ao mesmo tempo, é apresentada a formulação do Feed de Notícias como um fluxo constante. É argumentado que as transformações no mecanismo são orientadas para gerar engajamento e manter usuários conectados ao Facebook. Engajamento é, na racionalidade emergente da construção do Feed de Notícias, uma mercadoria resultante de sua ação. Outra noção relevante decorrente da análise é a ideia de norma algorítmica como lógica normativa de visibilidade que busca regular o relacionamento entre produtores de conteúdo e o mecanismo, punindo os que não seguem as chamadas boas práticas.This study follows the Facebook News Feed construction throughout its first ten years (2006– 2016). The objective of this research is to describe the way this mechanism and the notion of algorithm were compounded, enacted and transformed during that period. This is achieved through an analysis of the digital content (referred to here as ‘textual devices’) that publicly constructs what the News Feed is and how it functions. This analysis describes the actors involved within this narrative, mapping their objectives and effects. The sample is constructed beginning with the textual devices published on Facebook’s institutional websites: Facebook Blog and Facebook Newsroom. Following the reading of more than 1,000 texts of Facebook and other agents (users, content producers, media, activists, etc.), the most relevant publications were selected, emphasizing situations of change, conflict and controversy. The research approach, which was based on science and technology studies (STS) and actornetwork theory (ANT), involved constructing a body of procedures used to describe the performative character of texts. The current study found that during the development of the News Feed, Facebook’s notion of algorithm has gone through three different phases, referred to here respectively as the Edgerank Algorithm, Right Algorithm and User-centered Algorithm. One of the most interesting findings was that the changes in the News Feed are primarily oriented towards the objective of creating engagement by keeping users connected to Facebook. Engagement is an important commodity within the rationality that emerged from this scenario. It is argued that the News Feed development may be seen as a continuous flow. Another important finding was the notion called algorithmic norm, as a normative logic of visibility that rules the relationship between content producers and the News Feed. The algorithmic norm tends to enact specific judgements and to punish content producers who do not follow what Facebook calls good practices.
Books on the topic "Platforms run by Facebook"
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John, Lee, and Craig Dempster. Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms. Wiley & Sons, Incorporated, John, 2015.
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John, Lee, and Craig Dempster. Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms. Wiley & Sons, Incorporated, John, 2015.
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author, Lee John 1974, ed. The rise of the platform marketer: Performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms. 2015.
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Ntarangwi, Mwenda. Media and Contested Christian Identities. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040061.003.0005.
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This chapter turns to the world of social media and how it shapes Christian identities in Kenya, including Juliani's. It explores how even urban churches are tapping into such media to engage youth on matters of faith and lived sociocultural issues. Many Kenyan youth get access to the internet and such social-media platforms as Twitter and Facebook through their cell phones. Some service providers, such as Safaricom (the largest cell-phone company in Kenya), offer Facebook as part of their already installed applications for subscribers. Through mobile phone-based access to these kinds of platforms, Kenyan youth are able to virtually enter the wider world beyond their immediate environs, see life or constructions of it in other locations, imagine how it relates or contrasts or both with their own lives, and engage with it either by making meaning of their own lives or constructing it as they choose.
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Social Media Marketing: Step by Step Beginners Guide on How to Use Social Media Platforms to Build Your Business Brand and Reach Your Buyers (Facebook, Twitter, Instagram, Youtube) Kindle Edition. PLB Group, 2020.
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Magdalinski, Tara. Into the Digital Era. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038938.003.0006.
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This chapter discusses the numerous opportunities for incorporating interactive, Internet-based technologies for collaborative learning into sport history pedagogy. These include blogs, wikis, Wikipedia, Twitter, and Facebook, and extend to lesser-known platforms and tools such as Curatr and TED-Ed “Flip this Lesson.” Indeed, as new platforms continue to be developed, and as students—who are already largely digital natives—engage with these, and as pedagogical practice continues to move away from passive receipt of static knowledge toward active engagement in knowledge creation, sport historians themselves need to be “competent and critical users.” The interactive and collaborative potential of many web-based platforms offers possibilities for engagement both within the classroom and with external communities of interest.
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Jarren, Otfried, and Christoph Neuberger, eds. Gesellschaftliche Vermittlung in der Krise. Nomos Verlagsgesellschaft mbH & Co. KG, 2020. http://dx.doi.org/10.5771/9783748909729.
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Digital platforms are becoming increasingly relevant for the constitution of markets. As they can be used in a multifunctional way, platforms are also having a massive impact on the provision and dissemination of both public and private information. Moreover, they are playing a significant role in social exchange. Platforms that facilitate the provision and dissemination of media content and journalistic work are having both economic and cultural effects on the traditional media and communications industry, which is becoming irrelevant and losing income from advertising and users. Social media platforms, such as Facebook, especially are becoming important means for certain social groups to acquire up-to-date information. Platforms and their growth and development are influencing both the traditional media and journalism, which is becoming clear from the growing financial crisis these two sectors are experiencing. The unfolding transformation process is having diverse effects on both the public sphere and on information and communication processes, which in turn is affecting liberal democracy. These changes require specific attention in both interdisciplinary research and politics (the design of a media and communications landscape, regulation, etc.). With contributions by Klaus Beck, Patrick Donges, Otfried Jarren, Katharina von Kleinen-Königslow, Frank Löbigs, Christoph Neuberger, Manuel Puppis
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van, José. The Platform Society as a Contested Concept. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190889760.003.0002.
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The first chapter lays out the “platform society” as a contested concept, embroidering on Airbnb as an example. The term refers to an emerging society in which social, economic, and interpersonal traffic is largely channeled by a global online platform ecosystem that is fueled by data and organized through algorithms. Platforms are defined and approached at three levels: the micro-level of individual platforms, the meso-level of the platform ecosystem, and the macro-level of platform geopolitics. The American-based ecosystem is mostly governed by five big tech companies (Alphabet-Google, Apple, Facebook, Amazon, and Microsoft) whose platform services are central to its overall design and the distribution of data flows. Besides the dominant tech companies, there are also state and civil society actors active in governing the platform society. The question is: who is or should be responsible for anchoring public values in societies that are increasingly organized through online systems?
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Thomason, Krista K. Ajax Reviled. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190843274.003.0006.
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Shaming punishments have increased in popularity, and social media platforms such as Twitter and Facebook have become mediums for public shaming of bad behavior. Can these practices be justified? This chapter distinguishes between three practices all labeled “shaming:” invitations to shame, shaming, and stigmatizing. It then argues that invitations to shame can be justified in certain circumstances, but shaming and stigmatizing cannot be justified. The primary argument in favor of shaming and stigmatizing is that both practices are powerful tools to change behavior. Shaming is the practice of holding up the flaws of others for public scorn, and this practice is unjustified even when it is done for noble reasons.
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Mendes, Kaitlynn, Jessica Ringrose, and Jessalynn Keller. Digital Feminist Activism. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190697846.001.0001.
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In recent years, feminists have turned to digital technologies and social media platforms to dialogue, network, and organize against contemporary sexism, misogyny, and rape culture. The emergence of feminist campaigns such as #MeToo, #BeenRapedNeverReported, and Everyday Sexism are part of a growing trend of digital resistances and challenges to sexism, patriarchy, and other forms of oppression. Although recent scholarship has documented the ways digital spaces are often highly creative sites where the public can learn about and intervene in rape culture, little research has explored girls’ and women’s experiences of using digital platforms to challenge misogynistic practices. This is therefore the first book-length study to interrogate how girls and women negotiate rape culture through digital platforms, including blogs, Twitter, Facebook, Tumblr, and mobile apps. Through an analysis of high-profile campaigns such as Hollaback!, Everyday Sexism, and the everyday activism of Twitter feminists, this book presents findings of over 800 pieces of digital content, and semi-structured interviews with 82 girls, women, and some men around the world, including organizers of various feminist campaigns and those who have contributed to them. As our study shows, digital feminist activism is far more complex and nuanced than one might initially expect, and a variety of digital platforms are used in a multitude of ways, for many purposes. Furthermore, although it may be technologically easy for many groups to engage in digital feminist activism, there remain emotional, mental, or practical barriers that create different experiences, and legitimate some feminist voices, perspectives, and experiences over others.
Book chapters on the topic "Platforms run by Facebook"
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Smith, Paul Julian. "New Platforms, New Contents: Run, Coyote, Run." In Multiplatform Media in Mexico, 99–124. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-17539-9_7.
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Chang, Wanli, Swaminathan Narayanaswamy, Alma Pröbstl, and Samarjit Chakraborty. "Reliable CPS Design for Unreliable Hardware Platforms." In Dependable Embedded Systems, 545–63. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-52017-5_23.
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AbstractToday, many battery-operated cyber-physical systems (CPS) ranging from domestic robots, to drones, and electric vehicles are highly software-intensive. The software in such systems involves multiple feedback control loops that implement different functionality. How these control loops are designed is closely related to both the semiconductor aging of the processors on which the software is run and also the aging of the batteries in these systems. For example, sudden acceleration in an electric vehicle can negatively impact the health of the vehicle’s battery. On the other hand, processors age over time and stress, impacting the execution of control algorithms and thus the control performance. With increasing semiconductor scaling, and our increasing reliance on battery-operated devices, these aging effects are of concern for the lifetime of these devices. Traditionally, the design of the control loops focused only on control-theoretic metrics, related to stability and performance (such as peak overshoot or settling time). In this chapter we show that such controller design techniques that are oblivious of the characteristics of the hardware implementation platform dramatically worsen the battery behaviour and violate the safety requirement with processor aging. However, with proper controller design these effects can be mitigated—thereby improving the lifetime of the devices.
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Cappelle, Hans, Michail Noltsis, Simone Corbetta, and Francky Catthoor. "Improving Robustness of a Real-Time Spectrum Sensing Application with the HARPA Run-Time Engine." In Harnessing Performance Variability in Embedded and High-performance Many/Multi-core Platforms, 151–64. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-91962-1_7.
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Pongponrat, Kannapa, and Naphawan Chantradoan. "Social media: a proxy voice for elephants." In The elephant tourism business, 204–16. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789245868.0017.
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Abstract This chapter focuses on social media roles and their impact on elephant tourism in Thailand. A preliminary analysis is presented of data gathered from digital platforms such as websites, blogs, Facebook, Instagram and Twitter using content analysis methods. Topics include the issue of unethical elephant tourism practices, country image affected by unethical elephant tourism, and elephant welfare, particularly health and safety conditions. The chapter seeks to find solutions for ethical elephant tourism while also trying to raise awareness of the lack of elephants' own voices about their roles in tourist attractions and activities.
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Murphy, Seán, Leonardas Persaud, William Martini, and Bill Bosshard. "On the Use of Web Assembly in a Serverless Context." In Agile Processes in Software Engineering and Extreme Programming – Workshops, 141–45. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-58858-8_15.
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Abstract This paper considers how WASM can be run in different serverless contexts. A comparison of different serverside WASM runtime options is considered, specifically focused on , and . Next, different options for running WASM within two serverless platforms – Openwhisk and AWS Lambdai – are compared. Initial results show that a solution which uses the built-in WASM supports is found to work better than using the dedicated WASM runtimes but this has limitations and providing more direct integration with WASM runtimes should be explored further.
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Duhan, Punita, and Anurag Singh. "Facebook Experience Is Different." In Social Media Marketing, 323–48. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch016.
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Though the concept of experience was propounded decades ago, the terms such as Customer Experience Management, Brand Experience etc. have started gaining currency only recently. Renewed focus on the concept is the result of positive impacts of brand experience as evidenced by researches. Emergence of Social Media has provided the organizations with supplementary platforms to enhance customer experiences. The experiences of customers with various social media platforms may rub on to their experiences with the brands being promoted through these. Accordingly, present research studies the experience of select social media platforms in Indian context. Result revealed that the experience of Facebook was significantly favorable in comparison to the rest three platforms; however, a scope of improvement is evident. Result is important for platform developers as it helps them to improve their platforms and for Marketing managers as it guides them to associate their brands with the more favourable platforms in order to reap concomitant benefits.
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Duhan, Punita, and Anurag Singh. "Facebook Experience Is Different." In Advances in Marketing, Customer Relationship Management, and E-Services, 188–212. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9449-1.ch011.
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Though the concept of experience was propounded decades ago, the terms such as Customer Experience Management, Brand Experience etc. have started gaining currency only recently. Renewed focus on the concept is the result of positive impacts of brand experience as evidenced by researches. Emergence of Social Media has provided the organizations with supplementary platforms to enhance customer experiences. The experiences of customers with various social media platforms may rub on to their experiences with the brands being promoted through these. Accordingly, present research studies the experience of select social media platforms in Indian context. Result revealed that the experience of Facebook was significantly favorable in comparison to the rest three platforms; however, a scope of improvement is evident. Result is important for platform developers as it helps them to improve their platforms and for Marketing managers as it guides them to associate their brands with the more favourable platforms in order to reap concomitant benefits.
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Cecen, Ahmet Faruk. "Discussing Facebook Algorithm and Ads in the Context of Political Manipulation and Negative Campaign." In Advances in Marketing, Customer Relationship Management, and E-Services, 238–50. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9790-2.ch021.
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Social media tools have not only altered the daily habits of ordinary people but also revolutionized how to reach audiences, compared to old techniques empowered by conventional media. Facebook is an interactive and decentered platform seen capable of altering the definition of media by its features, such as empowering ordinary people to reach their own audiences and to create pages or groups to serve either their commercial purposes or political aims to gather people around. Facebook is also changing the way the advertisement is perceived together with its competitor Google by providing the advertisers with the ability to have a tailored audience. In this chapter, the aim is to analyze the link between Facebook architecture (algorithm and ads) and negative campaigns. It is revealed that not only users' or page owners' motivation, but also Facebook's architecture, can lead the advertisers to run a negative campaign considering the fact that it has clear advantages compared to a positive campaign.
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Di Pietro, Loredana, and Eleonora Pantano. "Consumer-Centric Marketing Strategies." In Customer-Centric Marketing Strategies, 297–314. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2524-2.ch015.
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In recent years, the increase in social network users showed new platforms for collecting data on market trends and products acceptance, as well as for supporting the relationships with clients and adapting firms’ communication strategies. As a consequence, marketers are forced to consider these systems as tool for attracting, maintaining, and managing clients in order to increase the firms’ profitability. This chapter aims at advancing our knowledge on the use of social networks, such as Facebook, as tools for improving Consumer Relationship Management, by focusing on a case study. In particular, the chapter investigates the case study of the Calabrian scenario, characterized by small-sized and family-run firms, which use traditional forms of marketing tools. Due to the ease and fast access to Web-technology-based platforms, these firms are capable of operating in a global perspective, by understanding market trends and quickly adapting their strategies. Hence, the case study of Calabrian industries can represent an interesting case study for analyzing to what extent these technologies can become a new marketing mix element for improving firms’ profitability, for both SMEs and larger firms. In particular, the adoption of Facebook by managers allows advancing our knowledge on the impact of the social networks on their marketing strategies, and on the relationships with clients. The results outline useful issues for researches and practitioners. Furthermore, the research has an interdisciplinary value, involving Psychology, Marketing, and Organizational points of view.
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"Facebook." In From Online Platforms to Digital Monopolies, 259–323. BRILL, 2021. http://dx.doi.org/10.1163/9789004466142_009.
Full textConference papers on the topic "Platforms run by Facebook"
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Ma, Zhe, Daniele P. Scarpazza, and Francky Catthoor. "Run-time Task Overlapping on Multiprocessor Platforms." In 2007 IEEE/ACM/IFIP Workshop on Embedded Systems for Real-Time Multimedia. IEEE, 2007. http://dx.doi.org/10.1109/estmed.2007.4375801.
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Gatautis, Rimantas, Elena Vitkauskaite, and Mark De Reuver. "Use of Facebook and Google Platforms for SMEs Business Model Innovation." In 30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives, June 18 – 21, 2017, Bled, Slovenia. University of Maribor Press, 2017. http://dx.doi.org/10.18690/978-961-286-043-1.13.
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Kuznetsova, Elena Vyacheslavovna. "THE MOST APPROPRIATE MEDIA PLATFORMS FOR VIRAL MARKETING IN 2020." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-203/206.
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The article is devoted to the analysis of social platforms for viral marketing in 2020, ways of using them to promote a product or service. Facebook, Instagram and ad placement options are given special attention to social networks such as Facebook and Instagram
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Bustamante, Juan, Leonardo Kuffo, Edgar Izquierdo, and Carmen Vaca. "Automated Detection of Customer Experience through Social Platforms." In CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2018. http://dx.doi.org/10.4995/carma2018.2018.8347.
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The emergence and acceptance of social media have become a crucial aspect of daily lives in the worldwide population. As a result of this phenomenon, it is not surprising that customers’ buying patterns exhibit continuous change. For capturing the experience of consumers during their visit to a retail store, previous studies have proposed in-store customer experience (ISCX) scale from data captured through traditional methods like survey research. Accordingly, ISCX is conceived as a subjective internal response to and interaction with the physical retail environment. The present study builds upon prior research and we take the concept of ISCX with the purpose of developing an automated model for capturing ISCX from data collected through a social network like Facebook. This approach offers a low-cost, real-time alternative to traditional elicitation methods. We gathered data from English written contents by Facebook users and collected approximately 1,6 million comments made in public sites belonging to 50 companies worldwide (e.g. Clothing and jewelry retailers, whole Box and electronics Stores), including IKEA, Samsung, Whole Foods, Walmart, Tiffany, Victoria Secret, and Dillards. Five reviewers manually checked the messages filtered by the automated model, resulting in a high accuracy, confirming the high effectiveness of the model in classifying Facebook written messages. Keywords: Customer Experience; Machine Learning; Data Classification; Text Mining.
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de Schryver, Christian. "Towards run-time flexible risk management systems on hybrid platforms." In 2015 10th International Symposium on Reconfigurable Communication-centric Systems-on-Chip (ReCoSoC). IEEE, 2015. http://dx.doi.org/10.1109/recosoc.2015.7238107.
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"A CASE STUDY ABOUT FACEBOOK USAGE FOR VISUALLY IMPAIRED USING THE ANDROID PLATFORMS." In 14 th International Conference on Interfaces and Human Computer Interaction 2020 and 13 th International Conference on Game and Entertainment Technologies 2020. IADIS Press, 2020. http://dx.doi.org/10.33965/ihci_get2020_202010c025.
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Sinaei, Sima, and Omid Fatemi. "Run-time Mapping Algorithm for Dynamic Workloads on Heterogeneous MPSoCs Platforms." In 2018 21st Euromicro Conference on Digital System Design (DSD). IEEE, 2018. http://dx.doi.org/10.1109/dsd.2018.00071.
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Ahmed, Javed, and Zubair Ahmed Shaikh. "Privacy issues in social networking platforms: comparative study of facebook developers platform and opensocial." In 2011 International Conference on Computer Networks and Information Technology (ICCNIT). IEEE, 2011. http://dx.doi.org/10.1109/iccnit.2011.6020927.
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Siozios, Kostas, Dimitrios Soudris, and Michael Hubner. "A Framework for Customizing Virtual 3-D Reconfigurable Platforms at Run-Time." In 2014 IEEE International Parallel & Distributed Processing Symposium Workshops (IPDPSW). IEEE, 2014. http://dx.doi.org/10.1109/ipdpsw.2014.201.
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Ykman-Couvreur, Ch. "Exploration framework for Run-time Resource Management of embedded multi-core platforms." In 2010 International Conference on Embedded Computer Systems: Architectures, Modeling, and Simulation (SAMOS X). IEEE, 2010. http://dx.doi.org/10.1109/icsamos.2010.5642048.
Full textReports on the topic "Platforms run by Facebook"
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
Full textAbstract:
The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.