Journal articles on the topic 'Place marketing'
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Alaux, Christophe, and Léa Boutard. "Place Attractiveness and Events: From Economic Impacts to Place Marketing." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 4 (2017): 25–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.24.3004.
Full textChamard, Camille, and Christophe Alaux. "Place Hospitality: A Way to Understand and Improve Place Marketing Approaches." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 4, no. 2 (2018): 7–16. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.42.1001.
Full textRybaczewska, Maria, and Leigh Sparks. "Place marketing and place based loyalty schemes." Journal of Enterprising Communities: People and Places in the Global Economy 14, no. 1 (November 18, 2019): 42–56. http://dx.doi.org/10.1108/jec-09-2019-0094.
Full textWarnaby, Gary, and Dominic Medway. "What about the ‘place’ in place marketing?" Marketing Theory 13, no. 3 (June 25, 2013): 345–63. http://dx.doi.org/10.1177/1470593113492992.
Full textHegyi, Fatime Barbara. "Kozma Gábor: Place marketing." Tér és Társadalom 20, no. 2 (June 1, 2006): 149–52. http://dx.doi.org/10.17649/tet.20.2.1910.
Full textHospers, Gert-Jan. "Place marketing in Europe." Intereconomics 39, no. 5 (September 2004): 271–79. http://dx.doi.org/10.1007/bf03031785.
Full textKawakita, Makiko, and Yasushi Sonobe. "Art Place as Media:." Japan Marketing Journal 42, no. 4 (March 31, 2023): 27–38. http://dx.doi.org/10.7222/marketing.2023.019.
Full textForoudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, and Bang Nguyen. "A framework of place branding, place image, and place reputation." Qualitative Market Research: An International Journal 19, no. 2 (April 11, 2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.
Full textGovers, Robert. "From place marketing to place branding and back." Place Branding and Public Diplomacy 7, no. 4 (October 28, 2011): 227–31. http://dx.doi.org/10.1057/pb.2011.28.
Full textRozhkov, Kirill Lvovich, and Natalya Il’inichna Skriabina. "Places, users, and place uses: a theoretical approach to place market analysis." Journal of Place Management and Development 8, no. 2 (July 13, 2015): 103–22. http://dx.doi.org/10.1108/jpmd-10-2014-0024.
Full text장혜진. "Place Marketing Strategy Considering Context." Journal of Digital Design 15, no. 1 (January 2015): 763–74. http://dx.doi.org/10.17280/jdd.2015.15.1.073.
Full textKomarov, M. A. "Marketing communications in place promotion." Regional Economics: Theory and Practice 18, no. 10 (October 15, 2020): 2001–18. http://dx.doi.org/10.24891/re.18.10.2001.
Full textEdgar, Timothy, Marian Huhman, and Gregory A. Miller. "Understanding “Place” in Social Marketing." Social Marketing Quarterly 21, no. 4 (September 23, 2015): 230–48. http://dx.doi.org/10.1177/1524500415607453.
Full textSedgwick, Mitchell W. "Marketing minds, markets in place." Journal of the Royal Anthropological Institute 13, no. 4 (December 2007): 1015–21. http://dx.doi.org/10.1111/j.1467-9655.2007.00470.x.
Full textForet, Miroslav, and V. Foretová. "Marketing research and place image." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 54, no. 6 (2006): 239–48. http://dx.doi.org/10.11118/actaun200654060239.
Full textELIHU RUBIN. "Place Marketing: Boosters and Branding." Massachusetts Historical Review 16 (2014): 149. http://dx.doi.org/10.5224/masshistrevi.16.1.0149.
Full textDi Benedetto, C. Anthony. "Marketing Countries, Places, and Place-Associated Brands: Identity and Image." Journal of International Consumer Marketing 34, no. 2 (January 17, 2022): 231–33. http://dx.doi.org/10.1080/08961530.2022.2028989.
Full textSwanson, Kathryn. "Place brand love and marketing to place consumers as tourists." Journal of Place Management and Development 8, no. 2 (July 13, 2015): 142–46. http://dx.doi.org/10.1108/jpmd-05-2015-0012.
Full textBoisen, Martin, Kees Terlouw, Peter Groote, and Oscar Couwenberg. "Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion." Cities 80 (October 2018): 4–11. http://dx.doi.org/10.1016/j.cities.2017.08.021.
Full textNagao, Masanobu, Yoshihiro Yamasaki, and Toshiaki Yagi. "Exploring Acceptance of Strangers in Place Branding Theory:." Japan Marketing Journal 38, no. 1 (June 30, 2018): 92–107. http://dx.doi.org/10.7222/marketing.2018.031.
Full textMuñiz Martínez, Norberto, and Miguel Cervantes Blanco. "Marketing de ciudades y "Place Branding"." Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, no. 2010 (December 1, 2010): 123. http://dx.doi.org/10.18002/pec.v0i2010.767.
Full textMuñiz Martínez, Norberto, and Miguel Cervantes Blanco. "Marketing de ciudades y "Place Branding"." Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, Monogr (December 1, 2010): 123. http://dx.doi.org/10.18002/pec.v0imonogr.767.
Full textMetaxas, T. "Implementing place marketing policies in Europe." International Journal of Sustainable Development and Planning 1, no. 4 (January 1, 2007): 399–418. http://dx.doi.org/10.2495/sdp-v1-n4-399-418.
Full textNiedomysl, Thomas, and Mikael Jonasson. "Towards a theory of place marketing." Journal of Place Management and Development 5, no. 3 (October 5, 2012): 223–30. http://dx.doi.org/10.1108/17538331211269639.
Full textBudovska, Veronika. "Handbook on place branding and marketing." Scandinavian Journal of Hospitality and Tourism 18, sup1 (April 11, 2018): S107—S109. http://dx.doi.org/10.1080/15022250.2018.1502094.
Full textWitkowski, Terrence H. "History's Place in the Marketing Curriculum." Journal of Marketing Education 11, no. 2 (August 1989): 54–57. http://dx.doi.org/10.1177/027347538901100209.
Full textMADSEN, HENRIK. "Place-marketing in Liverpool: a review." International Journal of Urban and Regional Research 16, no. 4 (December 1992): 633–40. http://dx.doi.org/10.1111/j.1468-2427.1992.tb00201.x.
Full textPage, Stephen J., and Rachel Hardyman. "Place marketing and town centre management." Cities 13, no. 3 (June 1996): 153–64. http://dx.doi.org/10.1016/0264-2751(96)00002-9.
Full textLinina, Iveta, and Gita Jansevica. "PLACE MARKETING IN PLANNING SUSTAINABLE DEVELOPMENT." ENVIRONMENT. TECHNOLOGIES. RESOURCES. Proceedings of the International Scientific and Practical Conference 1 (June 13, 2023): 108–15. http://dx.doi.org/10.17770/etr2023vol1.7208.
Full textTreutz, Ágnes. "Consumer satisfaction in the place marketing." Annals of Marketing Management & Economics 5, no. 1-2 (December 17, 2019): 79–90. http://dx.doi.org/10.22630/amme.2019.5.1-2.7.
Full textRosenbaum, Mark S., Carol Kelleher, Margareta Friman, Per Kristensson, and Anne Scherer. "Re-placing place in marketing: A resource-exchange place perspective." Journal of Business Research 79 (October 2017): 281–89. http://dx.doi.org/10.1016/j.jbusres.2017.01.009.
Full textRozhkov, Kirill, Konstantin Khomutskii, Robert Romanowski, and Norberto Muniz-Martinez. "Place overbranding and how to prevent it." Qualitative Market Research: An International Journal 23, no. 4 (March 21, 2020): 979–99. http://dx.doi.org/10.1108/qmr-12-2017-0180.
Full textAlexander, Bethan. "Commercial, social and experiential convergence: fashion’s third places." Journal of Services Marketing 33, no. 3 (June 10, 2019): 257–72. http://dx.doi.org/10.1108/jsm-04-2018-0116.
Full textLa, Suna. "Consumer Responses to Retro Marketing Applied to Consumer Places - Focusing on Place Nostalgia and Place Attachment." Journal of Marketing Management Research 23, no. 4 (October 31, 2018): 25–58. http://dx.doi.org/10.37202/kmmr.2018.23.4.25.
Full textBoisen, Martin, Peter Groote, Kees Terlouw, and Oscar Couwenberg. "Patterns of place promotion, place marketing and/or place branding in Dutch municipalities." Place Branding and Public Diplomacy 14, no. 2 (December 15, 2017): 78–88. http://dx.doi.org/10.1057/s41254-017-0083-5.
Full textKobayashi, Tetsu. "Place Branding in the Age of the New Normal:." Japan Marketing Journal 41, no. 1 (June 30, 2021): 29–40. http://dx.doi.org/10.7222/marketing.2021.030.
Full textHae, Laam. "Traveling Policy: Place Marketing and the Neoliberal Turn of Urban Studies in South Korea." Critical Sociology 44, no. 3 (March 20, 2017): 533–46. http://dx.doi.org/10.1177/0896920517698539.
Full textVozņuka, Jekaterina. "Place Marketing Strategy of Latgale Region Development." Regional Formation and Development Studies 6, no. 1 (January 25, 2022): 171–82. http://dx.doi.org/10.15181/rfds.v6i1.2340.
Full textForoudi, Mohammad Mahdi, John M. T. Balmer, Weifeng Chen, Pantea Foroudi, and Paschalia Patsala. "Explicating place identity attitudes, place architecture attitudes, and identification triad theory." Journal of Business Research 109 (March 2020): 321–36. http://dx.doi.org/10.1016/j.jbusres.2019.12.010.
Full textSkandalis, Alexandros, John Byrom, and Emma Banister. "Spatial taste formation as a place marketing tool: the case of live music consumption." Journal of Place Management and Development 10, no. 5 (December 4, 2017): 497–503. http://dx.doi.org/10.1108/jpmd-01-2017-0009.
Full textKıyat, Gül, Halil Şimşek, and Bünyamin Özgüleş. "Place and Importance of Health Services Marketing in Other Marketing Branches." Health Care Academician Journal 4, no. 3 (2017): 147. http://dx.doi.org/10.5455/sad.13-1499888421.
Full textKalyan, Ettela. "IMPORTANCE OF GOOGLE SEARCH ENGINE MARKETING IN EVOLVING DIGITAL MARKETING PLACE." International Journal of Engineering Applied Sciences and Technology 6, no. 10 (February 1, 2022): 131–35. http://dx.doi.org/10.33564/ijeast.2022.v06i10.016.
Full text박배균. "Place Marketing and Territorialization of Place: A Critique of the Essentialist Notion of Place." Journal of the Economic Geographical Society of Korea 13, no. 3 (September 2010): 498–513. http://dx.doi.org/10.23841/egsk.2010.13.3.498.
Full textAlexander, Matthew, and Kathy Hamilton. "Recapturing place identification through community heritage marketing." European Journal of Marketing 50, no. 7/8 (July 11, 2016): 1118–36. http://dx.doi.org/10.1108/ejm-05-2013-0235.
Full textCleave, Evan, Godwin Arku, Richard Sadler, and Emmanuel Kyeremeh. "Place Marketing, Place Branding, and Social Media: Perspectives of Municipal Practitioners." Growth and Change 48, no. 4 (December 8, 2016): 1012–33. http://dx.doi.org/10.1111/grow.12189.
Full textVuignier, Renaud. "Place branding & place marketing 1976–2016: A multidisciplinary literature review." International Review on Public and Nonprofit Marketing 14, no. 4 (May 2, 2017): 447–73. http://dx.doi.org/10.1007/s12208-017-0181-3.
Full textShin, Sumin, and Soonho Park. "Place Evaluation for Daegu Bongsan Cultural Street"s Place Marketing Stratege." Journal of The Korean Association of Regional Geographers 29, no. 3 (August 31, 2023): 291–308. http://dx.doi.org/10.26863/jkarg.2023.8.29.3.291.
Full textKhatimah, Betty Nur, Rahmi Yuliana, and Muliawan Hamdani. "Peningkatan Penjualan di Market Place Shopee Pada Era Digitalisasi." EconBank: Journal of Economics and Banking 5, no. 2 (October 28, 2023): 293–301. http://dx.doi.org/10.35829/econbank.v5i2.340.
Full textSmith, Mickey. "A Footnote on "Place"." Journal of Pharmaceutical Marketing & Management 18, no. 1 (January 7, 2008): 91–105. http://dx.doi.org/10.1300/j058v18n01_04.
Full textPonsford, Brenda J. "The Politics of Place." Journal of Marketing Channels 9, no. 1-2 (September 2001): 125–32. http://dx.doi.org/10.1300/j049v09n01_06.
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