Academic literature on the topic 'Place marketing'
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Journal articles on the topic "Place marketing"
Alaux, Christophe, and Léa Boutard. "Place Attractiveness and Events: From Economic Impacts to Place Marketing." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 4 (2017): 25–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.24.3004.
Full textChamard, Camille, and Christophe Alaux. "Place Hospitality: A Way to Understand and Improve Place Marketing Approaches." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 4, no. 2 (2018): 7–16. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.42.1001.
Full textRybaczewska, Maria, and Leigh Sparks. "Place marketing and place based loyalty schemes." Journal of Enterprising Communities: People and Places in the Global Economy 14, no. 1 (November 18, 2019): 42–56. http://dx.doi.org/10.1108/jec-09-2019-0094.
Full textWarnaby, Gary, and Dominic Medway. "What about the ‘place’ in place marketing?" Marketing Theory 13, no. 3 (June 25, 2013): 345–63. http://dx.doi.org/10.1177/1470593113492992.
Full textHegyi, Fatime Barbara. "Kozma Gábor: Place marketing." Tér és Társadalom 20, no. 2 (June 1, 2006): 149–52. http://dx.doi.org/10.17649/tet.20.2.1910.
Full textHospers, Gert-Jan. "Place marketing in Europe." Intereconomics 39, no. 5 (September 2004): 271–79. http://dx.doi.org/10.1007/bf03031785.
Full textKawakita, Makiko, and Yasushi Sonobe. "Art Place as Media:." Japan Marketing Journal 42, no. 4 (March 31, 2023): 27–38. http://dx.doi.org/10.7222/marketing.2023.019.
Full textForoudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, and Bang Nguyen. "A framework of place branding, place image, and place reputation." Qualitative Market Research: An International Journal 19, no. 2 (April 11, 2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.
Full textGovers, Robert. "From place marketing to place branding and back." Place Branding and Public Diplomacy 7, no. 4 (October 28, 2011): 227–31. http://dx.doi.org/10.1057/pb.2011.28.
Full textRozhkov, Kirill Lvovich, and Natalya Il’inichna Skriabina. "Places, users, and place uses: a theoretical approach to place market analysis." Journal of Place Management and Development 8, no. 2 (July 13, 2015): 103–22. http://dx.doi.org/10.1108/jpmd-10-2014-0024.
Full textDissertations / Theses on the topic "Place marketing"
Jaafar, Norizan. "Place marketing and the antecedents of sustainable competitive places." Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3637.
Full textRainisto, Seppo K. "Success factors of place marketing a study of place marketing practices in Northern Europe and the United States /." Espoo : Helsinki University of Technology, Dept. of Industrial Engineering and Management, Institute of Strategy and International Business, 2003. http://lib.tkk.fi/Diss/2003/isbn9512266849/.
Full textMyungseop, Lee. "The evolution of place marketing : focusing on Korean place marketing and its changing political context." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4061.
Full textEriksson, Anna, and Jesper Tränck. "Nudging: Within the Context of Place Marketing." Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231764.
Full textOmrådet kring Sergels torg i Stockholm, Sverige, är möjligtvis en plats med en negativ klang i människors medvetande. Att försöka påverka och förändra en negativ inställning till en plats kan emellertid vara svårt för fastighetsägare. Denna uppsats har studerat hur platsmarknadsföring och nudging kan och har använts av två stora fastighetsägare vid utvecklingen av Sergels torg. Då vissa likheter mellan platsmarknadsföring och nudging kunnat urskiljas har problemet i uppsatsen definierats till hur de två begreppen kan relateras till varandra. Syftet med uppsatsen har därmed varit att undersöka om platsmarknadsföring kan nyanseras genom att kombinera teori bakom nudging. Platsmarknadsföring och nudging har tidigare inte studerats som begrepp tillsammans, vilket gör att denna studie belyser nya aspekter kring dessa. I studien har den strategiska marknadsplaneringsprocessen tillämpats som teoretisk modell inom platsmarknadsföring för att definiera begreppet. Den har genom härledning använts för att undersöka hur den kan användas vid platsutveckling och därmed hur den kan bidra med en förändrad uppfattning om platser hos individer. Ytterligare en modell har använts för att definiera vilka styrmedel som nudging inkluderar. Nudging som begrepp myntades 2008 och syftar till att puffa individer i en önskvärd riktning än vad de annars skulle tagit, utan att inkludera incitament eller restriktioner. Studien har bestått av intervjuer med verksamma från två fastighetsägare involverade i utvecklingen av Sergels torg. Slutsatsen som har kunnat dras från denna intervjustudie är att respondenterna känt till och i stora drag använt sig av platsmarknadsföring vid utvecklingen av området kring Sergels torg. Däremot var det färre än hälften som var bekant med begreppet nudging, trots detta har de i olika utsträckning använt sig av vissa styrmedel som faller inom ramen för nudging. Vid analys av empiri och teori har det konkluderats att om nudging implementeras i platsmarknadsföring skulle flertalet fördelar kunna härledas, t.ex. genom ökade flöden på plaster och genom en positivare inställning gentemot dessa hos individer, vilket har möjlighet att leda till en ökad social och ekonomisk hållbarhet. För att knyta ihop uppsatsen har utmaningar med att sammanföra begreppen platsmarknadsföring och nudging specificerats. Utmaningen kan kortfattat beskrivas som att det ligger i hur nudging tidigare definierats och vad som krävs för att en åtgärd ska få kallas för en nudge. Uppsatsen mynnar slutligen ut i ett förslag på en rekommendation för hur nudging skulle kunna implementeras i den strategiska marknadsplaneringsprocessen.
Laponova, Polina <1987>. "Place marketing. Case study of Mestre, Venice." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18636.
Full textNerman, Rebecca, and Christer Fredholm. "Digital platsmarknadsföring - en fallstudie av Kils kommun digitala platsmarknadsföring : Place marketing - a case study of Kils kommun digital place marketing." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78162.
Full textRashid, Sharifah Norazizan Syed Abd. "Cultural sustainability and local involvement in place marketing." Thesis, Cardiff University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326318.
Full textBartis, Hugh Henry. "Local tourism governance of destination marketing organisations." Thesis, Nelson Mandela University, 2018. http://hdl.handle.net/10948/17799.
Full textLindgren, Nikki, and Claes Lindgren. "Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9891.
Full textHjelte, Emelie. "Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring." Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647.
Full textBooks on the topic "Place marketing"
Koziol, B. Antony. The consumer's place in marketing. [London: London Institute, 1998.
Find full textKuć-Czajkowska, Katarzyna, and Katarzyna Muszyńska. Marketing jednostek terytorialnych: Przykłady z Polski. Lublin: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, 2016.
Find full textKelly, Ursula Anne Margaret. Marketing place: Cultural politics, regionalism, and reading. Halifax, N.S: Fernwood Pub., 1993.
Find full textMakarski, Sylwester. Marketing w zarządzaniu jednostką terytorialną: Na przykładzie województwa podkarpackiego = Marketing in management of territorial unit : on example of Podkarpackie Voivodeship. Rzeszów: Wydawn. Uniwersytetu Rzeszowskiego, 2009.
Find full textCudny, Waldemar. Place Event Marketing in the Asia Pacific Region. London: Routledge, 2021. http://dx.doi.org/10.4324/9780367823764.
Full textMabillard, Vincent, Martial Pasquier, and Renaud Vuignier. Place Branding and Marketing from a Policy Perspective. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003286189.
Full textTony, Kent, and Brown Reva Berman 1939-, eds. Flagship marketing. Abingdon, Oxon: Routledge, 2008.
Find full textDerval, Diana. Wait marketing: Communicate at the right moment at the right place. Amsterdam: Derval Research, 2007.
Find full textAshworth, G. J. Towards effective place brand management: Branding European cities and regions. Cheltenham, UK: Edward Elgar, 2010.
Find full textPlace Marketing: Marketing in the Planning and Management of Places. Routledge, 2009.
Find full textBook chapters on the topic "Place marketing"
Kucuk, S. Umit. "Place." In Visualizing Marketing, 45–57. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-48027-5_5.
Full textHague, Cliff, Euan Hague, and Carrie Breitbach. "Place Marketing." In Regional and Local Economic Development, 247–68. London: Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-34518-8_12.
Full textWilliams, Robert L., and Helena A. Williams. "Place." In Vintage Marketing Differentiation, 189–220. New York: Palgrave Macmillan US, 2017. http://dx.doi.org/10.1057/978-1-137-38721-9_6.
Full textStevens, Robert E., David L. Loudon, Bruce Wrenn, and William E. Warren. "Place Decisions." In Marketing Planning Guide, 207–22. 2nd ed. New York: CRC Press, 2021. http://dx.doi.org/10.1201/9781003249597-15.
Full textAmbrose, Scott, and Blaise Waguespack. "Place." In Fundamentals of Airline Marketing, 101–22. New York : Routledge, 2021. | Series: Aviation fundamentals: Routledge, 2021. http://dx.doi.org/10.4324/9780429057731-6.
Full textPettinger, Richard. "Place, Location and Outlet." In Construction Marketing, 141–73. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_6.
Full textMabillard, Vincent, Martial Pasquier, and Renaud Vuignier. "Place branding and place marketing." In Place Branding and Marketing from a Policy Perspective, 65–92. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003286189-5.
Full textGroucutt, Jonathan. "Place and Placement." In Foundations of Marketing, 268–86. London: Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-21227-5_12.
Full textAlsem, Karel Jan. "Product, price, place." In Applied Strategic Marketing, 325–46. Abingdon, Oxon ; New York, NY : Routledge, 2019. | “Published in Dutch by Noordhoff Publishers, 1993, 2017.”: Routledge, 2019. http://dx.doi.org/10.4324/9780429823374-16.
Full textKarg, Adam, David Shilbury, Hans Westerbeek, Daniel C. Funk, and Michael L. Naraine. "The sport place." In Strategic Sport Marketing, 145–67. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003270522-10.
Full textConference papers on the topic "Place marketing"
Abeltina, Anna. "Place Marketing Attraction Factors." In The 8th International Scientific Conference "Business and Management 2014". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2014. http://dx.doi.org/10.3846/bm.2014.045.
Full textPecze, Krisztina, Beáta Kádár, and Regina Zsuzsánna Reicher. "Nowadays’ Questions of Place Marketing." In 8th FEB International Scientific Conference. University of Maribor Press, 2024. http://dx.doi.org/10.18690/um.epf.5.2024.58.
Full textFratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.
Full textRue, R. W. "Educating engineers for the market place." In IEE Colloquium on Marketing: From an Engineering Perspective. IEE, 1996. http://dx.doi.org/10.1049/ic:19960992.
Full textНикифорова, Ирина Михайловна. "THE PLACE OF HR BRANDING IN THE COMPANY'S INTERNAL MARKETING SYSTEM." In Социально-экономические и гуманитарные науки: сборник избранных статей по материалам Международной научной конференции (Санкт-Петербург, Октябрь 2021). Crossref, 2021. http://dx.doi.org/10.37539/seh299.2021.98.98.007.
Full textForoudi, Pantea, Maria Teresa Cuomo, and Mohammad M. Foroudi. "A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.03.06.
Full textJanicic, Radmila. "Strategic Marketing in Education." In Society’s Challenges for Organizational Opportunities: Conference Proceedings. University of Maribor Press, 2022. http://dx.doi.org/10.18690/um.fov.3.2022.23.
Full textYilmaz, Emrah Sıtkı, and Hanifi Murat Mutlu. "A Bibliometric Analysis of Digital Marketing Studies." In 6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eman.2022.135.
Full textLiu, Xiyu, Xinyao Wang, Xiaoqi Zhou, Xiaotong He, Davin Pan, and Lirui Feng. "Analysis of Starbucks’ “Third Place” Cultural Experience Marketing Mode." In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210601.006.
Full textKutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.
Full textReports on the topic "Place marketing"
Matenga, Chrispin, and Munguzwe Hichaambwa. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Zambia. Institute of Development Studies (IDS), December 2021. http://dx.doi.org/10.19088/apra.2021.039.
Full textSalavisa, Isabel, Mark Soares, and Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.
Full textExpanding Education Abroad Access for Non-Traditional Learners. The Forum on Education Abroad, July 2023. http://dx.doi.org/10.36366/wp.eeaatnl07192023.
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