Journal articles: 'Place branding'

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Cleave, Evan, and Godwin Arku. "Putting a number on place: a systematic review of place branding influence." Journal of Place Management and Development 10, no. 5 (December 4, 2017): 425–46. http://dx.doi.org/10.1108/jpmd-02-2017-0015.

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Purpose The purpose of this paper is to systematically review and evaluate critically what is known about the attempts made to quantify the influence of place branding from a geographic perspective. In particular, this study reviews how scholars have conceptualized and measured place branding influence and provides directions for future research. Design/methodology/approach Through a systematic review of seven databases using an a priori defined search string, 39 articles attempting to quantify place branding influence were identified. These studies were reviewed and the paper information was used to explore how place branding research has thus far quantified branding’s influence. Findings There is a clear compatibility between place branding and human geography research domains, with a potential for place branding influence to be conceptualized through the sense-of-place, which has implications for place equity and consumer decision-making. Much of the existing studies have conceptualized influence through place equity, revealing potential performance indicators for its quantification. Research limitations/implications This study is based on research papers that attempt to quantify the effectiveness of place branding of urban areas. Limitations include the exclusion of qualitative studies which may provide alternative approaches to determine place branding outcomes. Originality value As a systematic review, the main contribution of this paper is a contemporary overview of how place branding influence has been quantified. It also provides valuable insights into the policy formulation and its implementation.

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Foroudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, and Bang Nguyen. "A framework of place branding, place image, and place reputation." Qualitative Market Research: An International Journal 19, no. 2 (April 11, 2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.

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Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables. Design/methodology/approach A qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualitative data, a comprehensive framework for place branding was formulated. Findings Findings indicate that the key indicators of identifying a place brand come under two headings, namely, national culture (country’s name, country’s brand, country attributes, social changes, geography and environment, people, culture (history, language, etc.) and infrastructure (security, economic condition, technological advancement, tourism development goals, place marketing and promotional strategy), which influences on the favorability of place branding. In addition, five main moderators of the outcomes of place branding were identified, namely, political perception, social media and news, place awareness, place association and tourism experience. Practical implications Effective place branding could help a country attract tourists, visitors, traders and investors. Place branding should be considered a constructive tool that can be successfully applied to managing a country’s image. Originality/value Place branding has received little attention in the context of emerging markets. This is the first known study undertaken with a view to understand and develop a place branding model that links with place image and place reputation in an emerging country. The study identifies 12 antecedents of place branding and five important moderators. Findings will help policymakers, country brand managers and communication professionals more generally who deal with a country’s image and reputation and those involved in improving the tourism industry in Iran.

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Makarov, Pavel, Marina Sokolova, and Aleksandr Illarionov. "PLACE BRANDING MECHANISMS." Public Administration Issues, no. 4 (2023): 124–49. http://dx.doi.org/10.17323/1999-5431-2023-0-4-124-149.

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The purpose of this paper is to elaborate the governance mechanism of place branding process that ensures the integration of branding into the territory development system. For this purpose, the three-level place branding process structural scheme was formulated and justified, and the existing place branding models have been studied. Then, the theoretical and empirical data on place branding process organization were incorporated into holistic model based on three-level structural scheme. As a result, the conceptual model of place branding governance mechanism has been elaborated. The model reflects three levels of place branding organization: the level of brand as a dynamic system of associations related to the territory, the level of branding as the process of territorial brand creation, and the level of branding as a tool of territory development. The model is described in two versions: the basic version, which reflects place branding as a process coordinated by regional administrations, and the extended version, which describes place branding as a co-creation process by independently acting stakeholders. The originality of the proposed model is that it describes in detail the governance of place branding process, which is currently an understudied aspect in the modern literature. The proposed model also consolidates into a holistic system three levels of place branding process, which are usually studied separately.The model could be used in practical cases of place branding implementation for designing a brand management system and serve as a basis for further elaboration of place branding theory.

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Dahlia Smith, Ariesta. "Place Branding: Lombok." Advanced Science Letters 21, no. 4 (April 1, 2015): 1012–15. http://dx.doi.org/10.1166/asl.2015.5969.

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The tourism industry is one of the pillars of Indonesian economics. One of the fastest growing tourism destinations in Indonesia is Lombok. Thus, this study aims to examine the brand equity of Lombok. A consumer-based brand equity concept in the context of place branding was applied in this study. The data was collected from Lombok visitors in May 2013 via a survey questionnaire. Respondents, both domestic and international visitors, were chosen using the convenience sampling method. Descriptive analysis and a one-sample t-test were used to analyze the data. This study found that there are statistical differences of brand awareness, brand image, perceived quality of, and loyalty to, Lombok as a tourism destination, thus the respondents’ visit to Lombok influenced their awareness, image perception, perceived quality of, and loyalty to, Lombok. Meanwhile, mean value differences among variables addressed different insights from each dimension of Lombok brand equity. Despite of its small number of respondents, this study provides the insight of a preliminary project for branding Lombok.

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Lucarelli, Andrea. "Place branding as urban policy: the (im)political place branding." Cities 80 (October 2018): 12–21. http://dx.doi.org/10.1016/j.cities.2017.08.004.

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Park, Cheong Yi, and Keonghee Kim. "Incheon City Branding and Songdo Place Branding." Korea Jouranl of Communication Studies 26, no. 3 (August 28, 2018): 231–57. http://dx.doi.org/10.23875/kca.26.3.10.

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Kavaratzis, Mihalis, and Charles Dennis. "Place branding gathering momentum." Place Branding and Public Diplomacy 14, no. 2 (March 28, 2018): 75–77. http://dx.doi.org/10.1057/s41254-018-0098-6.

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Freire, Joao. "Place branding in Africa." Place Branding and Public Diplomacy 10, no. 1 (February 2014): 32–34. http://dx.doi.org/10.1057/pb.2013.31.

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Lucarelli, Andrea. "Co-branding public place brands: towards an alternative approach to place branding." Place Branding and Public Diplomacy 14, no. 4 (January 11, 2018): 260–71. http://dx.doi.org/10.1057/s41254-017-0085-3.

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Chan, Chung-Shing, Mike Peters, and Lawal M. Marafa. "An assessment of place brand potential: familiarity, favourability and uniqueness." Journal of Place Management and Development 9, no. 3 (October 10, 2016): 269–88. http://dx.doi.org/10.1108/jpmd-01-2016-0003.

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Purpose This paper aims to present an approach by which to assess the potential of branding a particular type of place resource or feature. Design/methodology/approach A review was conducted to analyse three key periodicals (Journal of Brand Management, Place Branding and Public Diplomacy and Journal of Place Management and Development) in the field of branding and place branding between 2000 and 2011. These three periodicals are recognized as the three leading periodicals of place branding, and they followed the clear establishment and development of the field of place branding. Findings Familiarity, favourability and uniqueness are the three dimensions that give a quick indication of the level of place brand equity, and in turn they represent the level of place brand potential. Research limitations/implications In the literature, brand potential is not well conceptualized. This paper identifies this knowledge gap through a review of place branding studies, and it closes the gap by connecting brand potential with place brand equity. Originality/value This paper suggests practical and research directions by which to study these three dimensions to generate valuable brands for places.

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Oliveira, Eduardo Henrique da Silva. "Place branding in strategic spatial planning." Journal of Place Management and Development 8, no. 1 (March 9, 2015): 23–50. http://dx.doi.org/10.1108/jpmd-12-2014-0031.

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Purpose – This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place branding has been approached (or not) in spatial development plans, strategic initiatives and policy documents by stating the territorial, spatial-economic and sectoral development trajectories for the country and its northern region. Design/methodology/approach – A content analysis of 20 spatial development plans, strategies and policy documents (of 30 identified), published by Portuguese authorities, the European Union (EU) and the Organisation for Economic Co-operation and Development, mainly for the period between 2014 and 2020, has been used. Findings – Empirical evidence shows that tourism-oriented promotion initiatives, investment-oriented marketing campaigns and communication strategies uniquely supported by visual elements and aesthetic values (e.g. logos and slogans) deserve more attention from authorities in charge of spatial planning and policy-making. Place branding is an absent term. Moreover, there is inconsistency between current research and practice on place branding and how it has been incorporated in strategic spatial planning at EU, national and regional levels. Research limitations/implications – Whilst some of the research findings are place-specific (Portugal and its northern region), this exploratory paper aims to present a better understanding of the way in which places and branding can be conceptually addressed, primarily by assigning a spatial dimension to the idea of branding places and its alignment with strategic spatial planning and spatial plan-making. Originality/value – This paper critically explores the actual or potential roles of place branding as an instrument for the attainment of strategic spatial planning goals through its integration in plan and policy-making. By guiding the attention of academics, practitioners and policymakers towards a strategic spatially oriented approach to place branding, the paper brings an alternative view to the scholarly and professional debate on place branding.

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Shoaib, Turki, and Ramin Keivani. "Branding the new city: exploring place branding in Saudi Arabia." Journal of Place Management and Development 8, no. 3 (October 12, 2015): 254–65. http://dx.doi.org/10.1108/jpmd-06-2015-0020.

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Purpose – This study aims to explore the development of a new city brand in Saudi Arabia. Place Branding theory is geared towards existing places and does not take into account newly developed cities. Here “Place Branding” takes on a new significance. How do we develop a brand for a city that does not yet exist? Who are the actors involved and how do they influence the process? Design/methodology/approach – The study uses discourse analysis to investigate the interplay between actors and place brand development in King Abdullah Economic City (KAEC) for two separate branding scenarios. It is further structured through the theoretical lens of actor-network theory (ANT) to take advantage of relational aspects that can lend insight on how a brand is created and enacted. Findings – Initial findings suggest that branding messages in KAEC are fragmented with little government or other stakeholder involvement leading to poor brand awareness and performance. The study also emphasises the importance of branding practices in the beginning stages of new city development. It further suggests that the message itself, the conceptual place brand, can represent a socially constructed idea or belief that can shape perceptions about the project before physical form is developed. Originality/value – The case study in Saudi Arabia will highlight the opportunities and pitfalls associated with place branding in the Middle East while comparing the findings with traditional place-branding approaches in existing cities. By contextualizing discourse analysis research within an ANT-based exploration of the KAEC brand’s gestation in Saudi Arabia, the study highlights the meaningfulness of a place brand construct in the process of city creation.

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Lucia, Maria Della. "International Place Branding Yearbook 2010. Place Branding in the New Age of Innovation." Regional Studies 45, no. 10 (November 2011): 1404–5. http://dx.doi.org/10.1080/00343404.2011.630874.

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Ashworth, G. J. "International place branding yearbook 2010: Place branding in the new age of innovation." Tourism Management 33, no. 2 (April 2012): 484–85. http://dx.doi.org/10.1016/j.tourman.2011.03.014.

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Zhao, Weihong, Ru Sun, and Nakaya Kakuda. "Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China." Journal of Business Research 78 (September 2017): 261–67. http://dx.doi.org/10.1016/j.jbusres.2016.12.021.

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de Noronha, Ivo, J. Andres Coca-Stefaniak, and Alastair M. Morrison. "Confused branding? An exploratory study of place branding practices among place management professionals." Cities 66 (June 2017): 91–98. http://dx.doi.org/10.1016/j.cities.2017.04.001.

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Murti, Desideria, Victoria Sundari, Antonius Bima, and Gabriel Emerald. "Village Branding: Instruments of Place Brand Identity for Destinations and MSMes In The Tourism Villages." Jurnal Spektrum Komunikasi 11, no. 2 (June 30, 2023): 251–64. http://dx.doi.org/10.37826/spektrum.v11i2.458.

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This research aims to discuss the instruments in place of brand identity for destination development and MSMEs in a tourism village. The participatory approach was carried out by conducting the FGDs (Focus Group Discussions) sequence to involve citizens in formulating place branding. The citizens made and identified designs and icons, provided design directions, and gave the feel of a story to the resulting design. In previous research, place branding mainly was carried out in cities or places with dominant government hierarchies. In contrast, this research was conducted in villages and areas with a solid community base because the selected tourism villages were community-based tourism (CBT) villages. In addition, this research also observes how place branding can be done by trying to understand personality association through a participatory process and came from the citizens themselves. This research will contribute to the necessary instrument schemes for forming place branding in the village and community-based contexts. Several findings were noted in this research related to the challenges of MSMEs and destinations in carrying out branding, profit allocation issues, the difference of value or selling unique in formulating branding, the benefits of branding and technology, and challenges in supporting technology application. Based on the findings, this research showed several instrument applications in place branding, including three pillars, i.e., place physics, place practice, and place personality.

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Bell, Fraser. "Looking beyond place branding: the emergence of place reputation." Journal of Place Management and Development 9, no. 3 (October 10, 2016): 247–54. http://dx.doi.org/10.1108/jpmd-08-2016-0055.

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Purpose As place branding is reaching an impasse in terms of its development with numerous shortcomings being uncovered, this commentary suggests that the practice can be repositioned as part of the more comprehensive notion of place reputation. By building on the idea of corporate reputation and embryonic evidence of its application to geographical entities, this paper aims to argue for a more substantial translation of this concept to cities and regions. Design/methodology/approach This idea was investigated through empirical work in English second-tier cities, specifically concerning semi-structured interviews with local and regional stakeholders on the topic of place reputation conducted in 2014. Findings The empirical work found that place branding and place reputation can remain complimentary to one another, are entwined and are problematic to disentangle. This discovered that place branding is not as effective when used in isolation, and the concept benefits from the support of a more comprehensive reputation management strategy. In addition, this study found that the idea of reputational capital is a key theory for the development of reputation, allowing this broad notion to be tackled in terms of audiences, domains and sectors. Originality/value Moreover, this commentary constitutes a novel piece of research, and this is achieved by exploring gaps in both interdisciplinary place branding and corporate literatures of reputation being applied to place. This is addressed from a relational economic geography perspective, with the support of reputational capital which has links to Pierre Bourdieu’s (1986) Forms of Capital, this seeks to raise issues and add value to current place branding debates.

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de San Eugenio Vela, Jordi, Joan Nogué, and Robert Govers. "Visual landscape as a key element of place branding." Journal of Place Management and Development 10, no. 1 (March 6, 2017): 23–44. http://dx.doi.org/10.1108/jpmd-09-2016-0060.

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Purpose The purpose of this paper is to propose an initial, exploratory and tentative theoretical construct related to the current consumption of landscape as a key symbolic and physical element in territorial representation and evocation, and for the deployment of place branding strategy. It constructs a line of argument to support what shall be referred to as “landscape branding”, that is, the paradigmatic role of landscape in place branding. It is, therefore, of interest to define the value of landscape as a social and cultural construction, which is why the paper awards importance to the specific analysis of their capacity for visual and/or aesthetic evocation within the context of a general branding strategy for geographical spaces. Design/methodology/approach To develop a sufficient proposal for sustaining “a theory of landscape branding”, the paper deploys a meta-analysis, that is, an extensive review and interpretation of the literature related to visual landscape and place branding, to propose a tentative initial approach to landscape-infused place branding theory. Findings The relationship existing between landscape images and texts and their possible situating and subsequent interpreting within the context of the political, cultural and economic logics of contemporary society give rise to a renewed analytical framework for cultural geographies (Wylie, 2007). At this point, place branding becomes a recurring argument for the consumption of carefully staged places, representing, to use Scott’s terms (2014), the arrival of a cognitive-cultural capitalism characteristic of post-Fordism. Practical implications From a practical perspective, the landscape branding approach provides several benefits. First of all, regardless of the fact that many commentators have argued that logos, slogans and advertising campaigns are relatively ineffective in place branding, practitioners still seem to be focussed on these visual design and advertising tools. The landscape branding approach facilitates an identity-focussed perspective that reconfirms the importance of linking reality with perception and hence reinforces the need to link place branding to policy-making, infrastructure and events. Social implications Landscapes’ imageability facilitates visual storytelling and the creation of attractive symbolic actions (e.g. outdoor events/arts in attractive landscape and augmented reality or landscaping itself). This is the type of imaginative content that people easily share in social media. And, of course, landscape branding reiterated the importance of experience. If policymakers and publics alike understand this considerable symbolic value of landscape, it might convince them to preserve it and, hence, contribute to sustainability and quality of life. Originality/value The novelty lies not in the familiar use of visual landscape resources to promote places, but in the carefully orchestrated construction of gazes, angles, representations, narratives and interpretations characteristic of geographic space, which somehow hijack the spontaneous gaze to take it to a certain place. Everything is perfectly premeditated. According to this, the visual landscape represents a critical point as a way of seeing the essence of places through a place branding strategy. In this sense, that place branding which finds in visual landscape a definitive argument for the projection of aspirational places imposes a new “way of seeing” places and landscape based on a highly visual story with which to make a particular place desirable, not only for tourism promotion purposes but also with the intention of capturing talent, infrastructures and investment, among other objectives.

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Ntounis, Nikos, and Mihalis Kavaratzis. "Re-branding the High Street: the place branding process and reflections from three UK towns." Journal of Place Management and Development 10, no. 4 (October 9, 2017): 392–403. http://dx.doi.org/10.1108/jpmd-12-2015-0056.

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Purpose The main aim of this paper is to develop a holistic understanding of place branding and reflect on its practical value and implications, by drawing evidence from the rebranding process of three UK towns (Alsager, Altrincham and Holmfirth) that participated in the HSUK2020 project. Design/methodology/approach A comprehensive place branding process that includes the interrelated stages of research, deliberation, consultation, action and communication is presented. The practical value of this theoretical proposition is linked to the experiences of three UK towns that participated in the HSUK2020 project. Findings The importance of research, the challenges of participation and the role of communications in place branding processes were identified as primary issues in all towns. The results of the project demonstrate the significance of the initial research stage of the place branding process and show that the process as a whole is valuable in helping places deal effectively with identity issues. Research limitations/implications Participatory place branding processes can flourish when place stakeholders are engaged in the right context and are encouraged to work together. In addition, place brands are important cues and empower stakeholders’ participation in all stages of place brand processes. Practical implications Knowledge exchange projects that have the potential to engage a plethora of place stakeholders should be considered by practitioners for future place branding strategies. Originality/value The paper offers a refreshing practical grounding on participatory place branding concepts and theories. The value of knowledge exchange strategies for examining the field of place branding is also highlighted and can become a useful research approach for future research.

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Zenker, Sebastian, and Carsten Erfgen. "Let them do the work: a participatory place branding approach." Journal of Place Management and Development 7, no. 3 (October 7, 2014): 225–34. http://dx.doi.org/10.1108/jpmd-06-2013-0016.

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Purpose – This paper aims to develop a participatory approach to place branding. In doing so, it offers guidance on how to implement a participatory place branding strategy within place management practice. Design/methodology/approach – The paper is based on theoretical insights drawn from the combination of distinct literatures on place branding, general marketing and collaborative governance. Findings – The paper highlights the importance of residents in the place branding process and argues that their special functions as ambassadors for the place constitute the most valuable assets in place branding. Thus, a participatory place branding approach involving residents is needed. To implement this approach, three stages are necessary: (stage 1) defining a shared vision for the place including core place elements; (stage 2) implementing a structure for participation; (stage 3) supporting residents in their own place branding projects. Originality/value – The inclusion of residents is often requested in contemporary place branding literature. Unfortunately, none of these articles offer a real strategy for participatory place branding so far. Thus, this conceptual essay provides a participatory place branding approach to help place managers implement such structure.

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Makarov, P. Yu, and A. A. Chub. "The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach." Economy of Regions 19, no. 3 (2023): 651–67. http://dx.doi.org/10.17059/ekon.reg.2023-3-4.

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Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional conditions is yet to be revealed. In this regard, the paper aims to explore how regional economic (including social and spatial) conditions affect the results of place branding activity. We assumed that regional conditions have a certain impact on place branding activities, yielding better or worse place brands survival, which we treated as the fact of observable place brand attributes continuing to exist. To test this hypothesis, a survival analysis on brands of 15 Russian regions was performed for the period from 2010 to 2021. Using the Kaplan-Meier method, we examined the impact of seven variables on place brands survival. The obtained findings confirm the positive impact on brands survival of such variables as gross regional product (GRP) per capita, regional investment, and migration attractiveness. The following variables have a negative impact: unemployment rate, the adjacency to regions already having place brands. Additionally, place brands of regions with administrative centres in smaller cities have a better survival rate than the ones with bigger cities. Finally, the impact of change of the federal subject’s head on survival was not confirmed. Thus, the present article contributes to place branding studies by unveiling the influence of regional conditions on place branding outputs and extends the methods of place branding research by using the survival analysis.

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Komarov, M. A. "Demographic indices in place branding." Regional Economics: Theory and Practice 18, no. 2 (February 14, 2020): 397–408. http://dx.doi.org/10.24891/re.18.2.397.

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Govers, Robert. "Imaginative communities and place branding." Place Branding and Public Diplomacy 16, no. 1 (September 16, 2019): 1–5. http://dx.doi.org/10.1057/s41254-019-00143-5.

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Roulac, Stephen E. "The Geostrategy of Place Branding." Design Management Journal (Former Series) 10, no. 1 (June 10, 2010): 62–67. http://dx.doi.org/10.1111/j.1948-7169.1999.tb00243.x.

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ELIHU RUBIN. "Place Marketing: Boosters and Branding." Massachusetts Historical Review 16 (2014): 149. http://dx.doi.org/10.5224/masshistrevi.16.1.0149.

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Rainisto, Seppo. "SUCCESS FACTORS OF PLACE BRANDING." Regions Magazine 268, no. 1 (December 2007): 20–22. http://dx.doi.org/10.1080/13673882.2007.8628829.

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Andersson, Marcus, and Per Ekman. "Ambassador networks and place branding." Journal of Place Management and Development 2, no. 1 (March 13, 2009): 41–51. http://dx.doi.org/10.1108/17538330910942799.

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de Jong, Maaike. "The place branding of Qatar." Research in Hospitality Management 1, no. 1 (September 2011): 31–35. http://dx.doi.org/10.1080/22243534.2011.11828273.

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Kotler, Philip, Israel D. Nebenzahl, Vladimir Lebedenko, Seppo Rainisto, David Gertner, Rita Clifton, Peter van Ham, et al. "‘Where is place branding heading?’." Place Branding 1, no. 1 (November 2004): 12–35. http://dx.doi.org/10.1057/palgrave.pb.5990002.

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Clifton, Nick. "Regional Culture in the Market Place: Place Branding and Product Branding as Cultural Exchange." European Planning Studies 19, no. 11 (November 2011): 1973–94. http://dx.doi.org/10.1080/09654313.2011.618689.

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Bruni, Roberto, Michela Matarazzo, and Dusan Mladenovic´. "Figure of Merit for places: Perspectives on place branding." MERCATI & COMPETITIVITÀ, no. 3 (September 2017): 61–76. http://dx.doi.org/10.3280/mc2017-003005.

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Govers, Robert. "From place marketing to place branding and back." Place Branding and Public Diplomacy 7, no. 4 (October 28, 2011): 227–31. http://dx.doi.org/10.1057/pb.2011.28.

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Makarov, Pavel, and Anna A. Chub. "REGIONAL SOCIO-ECONOMIC CONDITIONS AS A BASIS OF PLACE BRANDING SUCCESS." Public Administration Issues, no. 3 (2022): 142–70. http://dx.doi.org/10.17323/1999-5431-2022-0-3-142-170.

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This paper aims to explore how regional socio-economic conditions and organizational factors affect the success of place branding activities. The secondary purpose is to systematize place branding practice of the Russian federal subjects.We conducted a logistic regression analysis of place branding success probability versus quality of place branding organisation and regionalsocio-economic conditions.The sample is comprised of 22 federal subjects of Russia within the period of 2010 to 2021. The secondary purposeis achieved through a chronological and cartographic analysis of place branding activities. We confirmed the positive influenceof organizational factors, used as a control variable, onplace branding success, and revealed the relationships between place branding success and some socio-economic conditions ofthe federal subjects of Russia: a positive relationship with the GRP, investment, and migration; a negative relationship with the population. The relationship with the adjacency to regions, already having place brand, was not confirmed. This study contributes to place branding theory by unveiling the relationship of regional socio-economic conditions and place branding success. Thus, regional conditions are needed to take into account when predicting the place branding results. This is especially important when using branding as a typical development tool because the uniform success across all regions is unlikely.

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Ahmad, Muhamad Fazil Bin, and Tuan Sharifah Azura Tuan Zaki. "Strategic Communication for Place Brand Management." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 2 (February 7, 2021): 282–92. http://dx.doi.org/10.47405/mjssh.v6i2.669.

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To clarify how the communicational objectives such as message efficiency, creating learning networks and sharing knowledge represent guidelines for any strategy that looks at developing a current distribution of information. Place branding management is one of the segments in destination branding, is a complex process of branding an entire country or a part of it. The Strategic Place Brand-Management model (SPBM-model by Hanna and Rowley, 2011) comprises of nine (9) dimensions which are argued to be important parts in the place branding process and research. This chapter aim to understand how place brand copes with the components in the SPBM-model, and to perceive which components in the SPBM-model that can be seen as the most important components based on a case study the perceptions of the city residents Kuala Terengganu, Malaysia. By positioning the Kuala Terengganu place branding process with the SPBM-model, it can be understood that all components are strongly connected to each other. Of all nine (9) components, three (3) of them which are evaluation, infrastructure and stakeholders should be given special attention if they are serious in branding Kuala Terengganu as one of the most attractive tourist destinations in the world.

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Ranasinghe, Wasanee Tharanga, Park Thaichon, and Malanee Ranasinghe. "An analysis of product-place co-branding: the case of Ceylon Tea." Asia Pacific Journal of Marketing and Logistics 29, no. 1 (January 9, 2017): 200–214. http://dx.doi.org/10.1108/apjml-10-2015-0156.

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Purpose The purpose of this paper is to evaluate the applicability of the strategic place brand-management model (SPBM) for a product-place co-branding context, focussing on Sri Lanka’s tea industry. Design/methodology/approach Conducted as an exploratory case study, pattern matching and explanation building methods are employed to analyse data from secondary sources such as archival data and documentation. Findings Strategic components of place branding in SPBM are applicable for product-place co-branding, as evidenced in Sri Lanka’s tea industry, although key strategies appear to be reactive rather than proactive in this context. Practical implications The findings provide reassuring guidance to practitioners on applying strategic place branding models in product-place co-branding settings, given the unique risks associated with product-place co-branding. Originality/value Given the novelty of and the need to advance knowledge on product-place co-branding as a component of place branding, this study extends extant literature on the use of SPBM in a successful product-place co-branding setting. Additionally, it extends the value of place branding concepts for industries other than popularly studied tourism.

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Makarov, Pavel Yurievich, and Alexandr Efimovich Illarionov. "The role of regional administrations in improving place branding effectiveness." Journal of Place Management and Development 13, no. 4 (April 10, 2020): 409–27. http://dx.doi.org/10.1108/jpmd-06-2019-0045.

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Purpose The purpose of this paper is to study ways, which regional administrations affect place branding effectiveness. Design/methodology/approach The study was conducted based on qualitative analysis. In total, 10 place branding cases of federal subjects of Russia were considered to estimate short-, mid- and long-term effects of place brands and quality of regional administrations’ place branding process management. The information on these cases was taken and systematized from three groups of sources, namely, official information from regional administrations (including regulatory acts); scientific publications focused on the brands of selected regions; data from federal and regional news agencies. Findings It is revealed that the quality of place branding processes is positively related to the presence and power of place branding effects, while the branding budget has no observable impact on place branding. The areas of attention for regional administrations intending to develop the place brand are defined. Research limitations/implications The limitation of this study is that the chosen approach is based on secondary data on brand-management practices that are publicly available. This information is mostly fragmentary and may not provide a complete view of place branding practices. Originality/value This paper provides a view on place branding success factors from the standpoint of the quality of branding process, rather than quality of the brand itself. The role of regional administrations in this process is studied, thus proposing a basis for integrating place branding in a public administration field.

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Ozoliņa, Lolita. "A STUDY OF PLACE AND IDENTITY : THE MAIN FEATURES OF DISTINCTIVE PLACE BRAND IDENTITY." Culture Crossroads 17 (November 2, 2022): 42–56. http://dx.doi.org/10.55877/cc.vol17.75.

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Place branding as an integral part of competitive place development strategy became a relevant topic for urban and rural municipalities in Latvia relatively recently, at the beginning of 2000. In particular, the issue of narrative exploration of place identities in Latvia has become a key subject, linked to sustainable demonstrations of the attractiveness of places, and the listing of their unique benefits in order to increase economic value and improve social welfare for place residents and other stakeholders. The article seeks answers to a range of interdisciplinary research questions related to the topic of place branding: how can a place brand identity be created that is relevant to place residents and expresses the distinctiveness of the place; what are the main features of belonging to place; and what intangible and/or tangible attributes of the place can provide an authentic and convincing identity narratives for place brands? The empirical part of the article is based on a qualitative research methodology, in- depth semi-structured interviews with place branding experts, and analysis of the content of brand identities of Latvian cities and regions. The article reveals how place branding as a strategic marketing process is managed by local municipalities and involved stakeholders, provides a critical view of local practices and strengthens appreciation of one of the most important reference stages of the place-branding development process: cooperation in finding the key narratives for place identities.

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Pedeliento, Giuseppe, and Mihalis Kavaratzis. "Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding." Journal of Product & Brand Management 28, no. 3 (May 13, 2019): 348–63. http://dx.doi.org/10.1108/jpbm-01-2018-1735.

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Purpose Although place branding is increasingly popular in research as well as in local, regional and national political agendas, the theoretical foundations of the place branding discipline are still underdeveloped. By embracing the stream of identity-based studies, this paper aims to attempt to demonstrate that place brands can be usefully approached through an emphasis of their cultural traits and the practical connection between culture, identity and image. Design/methodology/approach In constructing its theoretical arguments, the paper challenges the place branding model propounded by Kavaratzis and Hatch (2013), and uses practices as units of analysis. The paper conducts a brief review of the principal tenets of practice theory(IES) and uses structuration theory as a theoretical device to demonstrate how this theory can provide a (still lacking) theoretical anchorage for the place branding process. Findings The usefulness of structuration theory for understanding the place branding process is analysed at both the strategic and tactical levels by means of two illustrative examples. Structuration theory proves to be a solid theory which links the constitutive elements of the place branding process, i.e. culture, identity and image, and to inspire further theoretical elaborations and empirical efforts grounded on this theory. Originality/value This is the first paper which uses practice theory(ies) in general and structuration theory in particular to explain the place branding process. The theoretical arguments advanced provide valuable guidance for further theoretical elaborations and empirical applications.

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Berács, József, Rita Clifton, Hugh Davidson, Yvonne Johnston, Creenagh Lodge, Jan Melissen, Nigel Morgan, et al. "‘How has place branding developed during the year that Place Branding has been in publication?’." Place Branding 2, no. 1 (January 2006): 6–17. http://dx.doi.org/10.1057/palgrave.pb.5990041.

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Oliveira, Eduardo. "Place branding as a strategic spatial planning instrument." Journal of Place Management and Development 9, no. 1 (March 14, 2016): 47–72. http://dx.doi.org/10.1108/jpmd-11-2015-0053.

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Purpose The purpose of this paper is to critically explore the role of place branding, specifically at the regional scale, as an instrument for the attainment of strategic spatial planning goals. It also aims to contribute to the academic debate on place branding by discussing its relevance and effectiveness in supporting economic and social spatial realignment through civic participation and the shaping of clearly envisioned agreed futures. Design/methodology/approach Exploratory in nature, this paper’s theoretical exploration is developed by detailing relevant findings from a case study on the significance of a regional branding initiative, integrated in a wider planning strategy for northern Portugal (NUTS II). In conducting this exploratory research, primary data were gathered through 16 in-depth, semi-structured interviews with key regional actors and organizations with a stake (and expertise) in the region. Findings Findings show the key strategic domains in which the region excels. These domains could fuel a potential regional branding initiative. However, the key regional actors interviewed agree that the diverse and fragmented regional assets and the socioeconomic scenario all require and yet hinder regional coordination efforts. In addition, territorial reorganization and the definition of a regional economic model, plus decentralization of decision-making and the establishment of leadership, are imperative for the effectiveness of a regional branding strategy aligned with the ongoing strategic spatial planning initiatives. Practical implications Managerial implications of integrating the opinions and perspectives of regional actors into a potential place-branding initiative as strategic spatial planning instrument include improving socio-spatial and spatial-economic condition of the region and envisioning shared futures. Originality/value By guiding the thoughts of scholars, practitioners and policymakers towards a strategic spatial planning approach to place branding, the paper contributes to the advancement and maturation of the place-branding field, by lending a more strategic approach and geographical/spatial consciousness to the process of place branding. The paper also sheds light on the challenges and complexity of branding regions, a scale of analysis seldom explored in place-branding literature.

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Matwiejczyk, Anna. "Place Branding Approach within Functional Urban Areas—Evidence from Poland." Sustainability 15, no. 15 (August 2, 2023): 11872. http://dx.doi.org/10.3390/su151511872.

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As people’s mobility increases, the places they inhabit are also changing, resulting, among other things, in the creation of commuter zones. The existence of such areas has contributed to the development of the concept of functional urban areas (FUAs). Such units quickly began to gain relevance on a global scale, triggering the issue of differentiating themselves from other such areas in pursuit of residents, tourists, and investors. This issue is intertwined with branding and, since FUAs are territorial units, the issue of place branding. The aim of this study was to identify the degree of involvement of Polish FUAs in marketing and place-branding activities. In this way, the following research problem has been formulated: what is FUAs’ approach to territorial marketing and place branding? A qualitative method was chosen to achieve the stated objective. Given that the adaptation of the concept of place branding in relation to FUAs is at an early stage, the exploratory nature of qualitative research was utilized in the form of in-depth interviews. The interviews were conducted between April and June 2021 among employees representing 15 FUAs in Poland. The results suggest that there is a diverse understanding of the issue of place branding but also a noticeable need to conduct extensive marketing activities. All areas pointed to the basic principle of introducing a place branding policy that is applicable in their areas, namely, responding and reacting efficiently to emerging social and economic challenges.

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Farhat, Ramzi R. "What Brand Is This Place? Place-Making and the Cultural Politics of Downtown Revitalization." Space and Culture 22, no. 1 (January 22, 2018): 34–49. http://dx.doi.org/10.1177/1206331217751778.

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This article investigates place-branding as a contested “cultural politics.” Through a case study of the creation of a “Downtown” Pomona (California) from the “Antiques Row” and “Arts Colony” that preceded it, the framework furthers our understanding of place-branding by highlighting how communities of interest contest competing cultural outlooks and further outlines the consequences of inadequate attention to the cultural economies that are supported by the meaning-making and place-making strategies of this cultural politics. In discussing how coalitions that cut across business and community interests contest cultural outlooks in an intralocal politics, the analysis offers an alternative to both elite/local and use/exchange approaches to the study of place-branding.

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Ntounis, Nikos, and Evgenia Kanellopoulou. "Normalising jurisdictional heterotopias through place branding: The cases of Christiania and Metelkova." Environment and Planning A: Economy and Space 49, no. 10 (August 18, 2017): 2223–40. http://dx.doi.org/10.1177/0308518x17725753.

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This paper explores the political dimensions of place branding as a path to normalisation for areas where a paradoxical relationship with the law exists, places that we coin “jurisdictional heterotopias” borrowing from Foucauldian literature. We posit that place branding plays a fundamental role in facilitating scale jumping in the otherwise vertically aligned legal space, a hierarchy designed to exclude spatial multiplicity from its premise. By examining the role of place branding in such areas, we endeavour to understand and appreciate the selective application of the law, the perpetuation of unregulated and illegal activity, as well as the place – specificity of legal practice. Ultimately, we argue that strong place branding associations permit the engulfment of this type of heterotopias in the “mainstream” leading to their normalisation; such a normalisation results not only in the acceptance of their uniqueness by the institutional elements, but also in the potential nullification of the liberties their communities advocate.

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Bonakdar, Ahmad, and Ivonne Audirac. "City Branding and the Link to Urban Planning: Theories, Practices, and Challenges." Journal of Planning Literature 35, no. 2 (October 2, 2019): 147–60. http://dx.doi.org/10.1177/0885412219878879.

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Through a critical reading of city branding theories and practices, this article identifies a nexus between city branding and urban planning related to master planning and placemaking. It brings attention to the challenges facing city branding including asymmetrical political processes, social inequity, tokenism, and gentrification. While city branding’s recent turn to participatory approaches unveils a rampant adoption of planning processes repackaged as master planning the place brand strategy, this stream of research and practice remains isolated and disconnected from urban planning theory and ethics. Recognizing this link, the article suggests, could help city branding address its challenges and develop its theoretical basis with more socially responsible and normative underpinnings.

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Nagaynay, Christian, and Jeongwoo Lee. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines." Sustainability 12, no. 1 (January 2, 2020): 369. http://dx.doi.org/10.3390/su12010369.

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Place branding is an emerging concept in urban regeneration strategies. To date, case studies on the link between place branding and urban regeneration have utilized ambiguous terminology and definitions, and often lack empirical and theoretical grounding. Available literature seldom considers the perspectives of government officials and experts, which are critical in terms of policy support and direction. In order to ensure the sustainability of place branding initiatives as core parts of urban regeneration, it will be necessary to engage local development stakeholders. Hence, this study frames place branding and urban regeneration within a dialectic process involving these key actors in the Western Visayas region of the Philippines. Our results indicate sporadic, but pragmatic, perceptions of place branding that are highly focused on slogans and logos. Moreover, the commonality between place promotion and cultural and historical preservation suggests a connection between place branding and urban regeneration. Specifically, flagship construction is the most favored place branding strategy, due to its high-weighted value in terms of applicability, sustainability, and the promotion of local development. The results of this study can serve as the groundwork for policies that will bring place branding and urban regeneration strategies into the mainstream of local development planning, with particular foci on how place branding can strengthen a place’s identity and establish sustainable regeneration strategies.

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Daldanise, Gaia. "From Place-Branding to Community-Branding: A Collaborative Decision-Making Process for Cultural Heritage Enhancement." Sustainability 12, no. 24 (December 12, 2020): 10399. http://dx.doi.org/10.3390/su122410399.

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The international debate on cultural heritage enhancement and cultural cross-overs, highlights the need to rethink the relationship between economy, society and territory by working on innovative urban planning and evaluation approaches. In recent times, the concept of “place branding” has become widespread in strategic urban plans, linking marketing approaches to the attractive features of places. The purpose of this study is to outline a holistic approach to cultural heritage enhancement for urban regeneration based on creative and collaborative place branding: “Community branding”. The methodology was tested in Pisticci—near Matera (Basilicata region, Italy)—starting from its historic center. As a multi-methodological decision-making process, Community branding combines approaches and tools derived from Place Branding, Community Planning, Community Impact Evaluation and Place Marketing. The main results achieved include: an innovative approach that combines both management and planning aspects and empowers communities and skills in network; the co-evaluation of cultural, social and economic impacts for the Pisticci Sustainable Urban Lab (PLUS); the writing and signing of an “urban contract” with local Municipality, research centers and PLUS hub association.

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Shcheglova, A. S. "Development of Place Branding, Its Features." Humanities and Social Sciences. Bulletin of the Financial University 13, no. 6 (February 23, 2024): 108–12. http://dx.doi.org/10.26794/2226-7867-2023-13-6-108-112.

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Currently, the problem of studying and developing place branding is acute. It helps the territory become attractive in the eyes of investors, tourists, and entrepreneurs, which helps to increase local budget, develop the territory’s infrastructure and in general push the standard of living up. The practice of place branding is constantly changing and improving; there is no single recipe for its development, which gives a reason to a profound and more extensive study of it. The fragmentation of approaches to place branding as a process does not make it possible to come to a single definition. At the same time, relative unity is observed with regard to the purpose of branding. Most see it as attracting people, material and monetary resources, etc. to the territory. In order for the territory’s brand to develop successfully, to attract investors, to reduce the number of residents leaving, to increase the number of tourists and entrepreneurs, and to improve the overall infrastructure, it is necessary to work on it consistently.

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Ren, Carina, and Kirsten Thisted. "Branding Nordic indigeneities." Journal of Place Management and Development 14, no. 3 (June 17, 2021): 301–14. http://dx.doi.org/10.1108/jpmd-01-2020-0007.

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Purpose The study aims to explore the concept of the indigenous and how Greenlandic and Sámi indigeneities is expressed, made sense of and contested within a Nordic context by using the Eurovision Song Contest as a branding platform. Design/methodology/approach Initiating with an introduction of the historical and political contexts of Sámi and Greenlandic Inuit indigeneity, the study compares lyrics, stage performances and artefacts of two Sámi and Greenlandic contributions into the European Song Contest. This is used to discuss the situated ways in which indigenous identity and culture are branded. Findings The study shows how seemingly “similar” indigenous identity positions take on very different expressions and meanings as Arctic, indigenous and global identity discourses manifest themselves and intertwine in a Greenlandic and Sámi context. This indicates, as we discuss, that indigeneity in a Nordic context is tightly connected to historical and political specificities. Research limitations/implications The study argues against a “one size fits all” approach to defining the indigenous and even more so attempts to “pinning down” universal indigenous issues or challenges. Practical implications The study highlights how decisions on whether or how to use the indigenous in place or destination branding processes should always be sensitive to its historical and political contexts. Originality/value By focusing on the most prevalent European indigenous groups, the Sámi from the Northern parts of Norway and Greenlandic Inuit, rather than existing nation states, this study expands on current research on Eurovision and nation branding. By exploring the role of the indigenous in place branding, this study also contributes to the existing place branding literature, which overwhelmingly relates to the branding of whole nations or to specific places within nations, such as capital cities.

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Uhr, Jeong-Yeun. "Research on Place Branding Evaluation based on Place Value." Journal of the Korea Contents Association 13, no. 5 (May 28, 2013): 199–209. http://dx.doi.org/10.5392/jkca.2013.13.05.199.

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Journal articles on the topic 'Place branding'

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