Dissertations / Theses on the topic 'Place branding'
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Afandiyeva, Jamila. "Place brand building in Baku : Place branding." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37268.
Full textChoi, Jungmin, and Jesper Persson. "Place Branding Strategies for Alvesta Municipality." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2279.
Full textThesis Purpose: The purpose of this study is to develop an increased knowledge of place branding, study the perception of inhabitants’ regarding Alvesta as a place and to explore an extended relationship between Alvesta and Växjö municipality.
Methodology: The methodology of the study is conducted with qualitative and quantitative approach. There were two interviews in Alvesta and Växjö municipality office. A total number of 216 questionnaires were gathered in three urban areas in Alvesta municipality.
Theoretical Framework: For this study place branding theory has been used as a guideline and SWOT, Gap analysis and Co-opetition theory were used to analyze Alvesta municipality as a place and its inhabitant’s perception.
Empirical Finding: A total of 210 questionnaires were analyzed statistically through SPSS with functions such as cross tabulation, compare means, and scale reliability analysis. Also the results of two interviews with the Alvesta and Växjö municipality are written in this chapter regarding the theories used in this thesis.
Analysis: The analysis chapter integrates the theory and the results of the empirical findings. Alvesta’s brand and service were evaluated based on SWOT and gap analysis. A co-opetition relationship was suggested between Växjö and Alvesta municipality in different issues such as branding, infrastructure and education.
Conclusion: From this study we have attained insight that Alvesta municipality is in the initial stage in branding and there is a service gap in the inhabitants’ perception. Finally this study contributes how Alvesta municipality can create mutual value by cooperating and competing with Växjö municipality.
Lucarelli, Andrea. "The Political Dimension of Place Branding." Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-123689.
Full textAt the time of the doctoral defense, the following paper was unpublished and had a status as follows: Paper 4: Manuscript.
Drugan, Gerard Anthony. "The development of an analytical framework for the measurement of city brands." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/the-development-of-an-analytical-framework-for-the-measurement-of-city-brands(0532263f-0794-437c-82a1-82998b1d014c).html.
Full textKaranikas, Lina, and Torun Öhman. "The Store - The Physical Place of Branding." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8815.
Full textAbstract
The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. These attributes are included in the abstract concept of a brand. A brand is an essential medium of communication to the customers, transmitting the special characteristics which will differentiate the product or the service from others. The stores are the actual spot where the brand can be perceived and experienced in real life. The store will by its concrete and non-concrete means transmit feelings the customers will relate to the brand, and the store personnel are important as well as active messengers of the brand. Some of the most well-known companies today are multinational companies which sell retail products and have succeeded to create a world known brand, one of them is Apple. Apple has a renowned brand intended to represent quality, design and innovative thinking. They value and are conscious about their brand and thus care to maintain its good reputation.
The purpose of this thesis is to analyze how Apple’s brand concept is transferred to their premium reseller stores, namely Macoteket, and also to discuss whether and how the brand is seen in the stores. The study has been conducted through studying material and theories relevant to brand transfer, and then visiting Apple’s office and three Macoteket stores and carrying out several interviews with people involved in the transfer of the brand. The results show that when transferring a brand to a store, the transfer strategy needs to be adjusted to fit the different kinds of knowledge that the brand consists of. The processes Apple use to transfer their brand to Macoteket indicate an excessively codified strategy, partly due to the fact that the deeper understanding of what needs to be said and done should be taught personally, and consequently not by instructions in texts and e-mails.
Duarte, Marisa Maria Farinha. "City branding : cidade de Fátima." Master's thesis, FEUC, 2014. http://hdl.handle.net/10316/27609.
Full textO crescimento da atividade turística veio impulsionar e alterar a forma como percecionamos os destinos. A globalização, despertou nas pessoas o desejo de conhecer o mundo, de viajar, de experienciar tudo aquilo, que hoje conhecem graças aos avanços tecnológicos. Os destinos, as cidades, os países já não são só meros lugares de residência, são agora encarados como produtos, com características semelhantes aos demais produtos, assim, apesar de não ser uma prática recente, sentiram necessidade de se fazer valer de ferramentas apropriadas à sua natureza, que auxiliassem a venda e promoção dos mesmos. A velocidade desenfreada a que tudo acorre na sociedade fez com que técnicas de marketing fossem utilizadas na promoção da marca da cidade, contudo, e pela importância que detém hoje o branding das cidades, rapidamente surgiram investigadores dispostos a dar seu contributo, de forma a ajudar os entidades responsáveis pela gestão territorial a alcançarem o lugar cimeiro que tanto anseiam. Assiste-se a uma verdadeira competição, que assumiu uma escala planetária, onde ganha o destino que demonstrar ter mais para oferecer, em detrimento de outro destino concorrente. Assim, surge a necessidade de explicitar o branding, e o city branding , bem como sua evolução para place branding. Não existe melhor forma de perceber os mecanismo de ação, do que através experimentação. Aplicou-se um modelo de avaliação place branding a uma cidade em concreto, de forma a avaliar como este processo ocorre no terreno, apoiado numa reflexão teórica.
Ruzinskaite, Jolanta. "Place branding : the need for an evaluative framework." Thesis, University of Huddersfield, 2015. http://eprints.hud.ac.uk/id/eprint/25502/.
Full textMartínez, Climent Rocío. "Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21157.
Full textMalmback, Jonna. "Uppsala - Sveriges bästa cykelstad : Länken mellan identiteten som cykelstad och varumärket cykelstaden." Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-376438.
Full textIngelström, Filip, and Karin Frändberg. "Branding Nyköping : A Qualitative Study on the Integration of Place Branding, Multiple Stakeholders and Infrastructure." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76700.
Full textEnhamn, Isac, and Markus Berg. "Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477.
Full textIt is important for a city to stand out, to make itself heard among other cities that are competing for the same tourism income
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Lind, Johan, Hannes Danielsson, and Nelli Avagjan. "The death of the city centers : A qualitative study of the use to brand city centers." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44723.
Full textGöransson, Lisa, and Erika Jansson. "Hur uppfattar studenterna staden? : En studie om betydelsefulla faktorer för stadens image ur studentperspektiv." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-22175.
Full textSyfte: Syftet är att beskriva och analysera hur studenter uppfattar en stads image och vilka faktorer som utmärker stadens place brand. Delsyftet är att undersöka vilken inverkan stadens image har för att attrahera studenter för bosättning. Framställning av studiens forskningsfrågor: Vilka faktorer uppfattar studenter som utmärkande för stadens image? Vilken inverkan har faktorerna på studenternas val av bosättning? Hur skiljer sig studenternas uppfattningar? Metod: Data till studien har samlats in genom förstudie i form av en intervju med stadens ledare. Förstudien samlade data vilket gav underlaget till vår webbaserade enkät som skickades ut till campusstudenter på Högskolan i Gävle. Studien blandar därför kvalitativ och kvantitativ metod men förhåller sig till kvantitativ forskningsdesign. Insamlad data analyserades genom deskriptiv-, faktor-, korrelations-, och klusteranalys i statistik programmet SPSS. Resultat & Slutsats: Resultatet visar att aktiviteter, känsla och miljö är de faktorer som studenter förknippas starkast med Gävles place brand. De variabler som associeras starkast till Gävle och är samtidigt mest betydande för studenternas val av bostadsplats är restauranger, idrott, utmaning, platsens läge och karriär. Olika studentgrupper har olika åsikter över vad som de förknippar starkast med Gävles place brand och för val av bostadsplats. Förslag till fortsatt forskning: Den aktuella studien undersöker till större del fysiska aspekter hos en stads place brand vilket skapar möjligheter för framtida forskning att studera immateriella faktorer i ett place brand ur ett studentperspektiv. Andra rekommendationer är att utföra kvalitativa intervjuer med studenter för att djupare undersöka faktorer som har inverkan på deras val av bosättning. Vi uppmanar även att pröva vår modell på andra målgrupper i en stad och ett sista förslag är att testa studiens forskningsdesign och modell på andra studentstäder. Uppsatsens bidrag: Uppsatsen framställer studenternas uppfattning om Gävles place brand, vilka faktorer som är viktiga ur studenternas perspektiv och presenteras i en teoretisk modell. Praktisk användning av uppsatsen ges till stadens ledare genom förståelse för det som attraherar mest för studenternas val av bosättning. Nyckelord: Place branding, image, bosättning, studenter, Gävle.
Magagnoli, Matilde. "Design and city branding." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/20133.
Full textA disciplina do place branding cresceu em popularidade nas últimas décadas, tornando-se numa área de interesse para muitas cidades por todo o mundo. Levar a cabo uma intervenção de city branding implica um esforço a vários níveis para a administração da cidade, cujo objetivo é capturar a essência da cidade através do envolvimento direto dos cidadãos, definir a reputação e desenvolver um conjunto estratégico de ações para que a imagem da cidade e a reputação desejada se alinhem ao longo do tempo. Os principais objetivos do place branding são atrair novos investidores estrangeiros, melhorar a qualidade das infra-estruturas e a qualidade de vida, atrair novos eventos e mega-eventos de todo o mundo e incentivar a participação ativa dos cidadãos na vida administrativa da cidade. O melhoramento da marca da cidade geralmente resulta na criação de uma identidade visual para a cidade, que se torna numa metáfora gráfica e o recipiente de todos os valores que o local deseja comunicar sobre si. Este estudo tem como objetivo definir o contributo que o design pode trazer para a disciplina de city branding, definir um conjunto de diretrizes genéricas a serem seguidas na criação de uma marca de local e sua identidade visual e colocá-las em prática, desenvolvendo um projeto gráfico para a cidade de Milão. Após delinear um framework teórico para as áreas de branding e place branding, foi realizada uma análise de estudos de caso de modo a observar alguns exemplos reais e bem-sucedidos de marcas de cidades; estes métodos permitiram-nos definir se uma identidade visual dinâmica era a ferramenta mais apropriada para representar uma cidade em forma gráfica, assim como o papel do designer de comunicação no processo de place branding. Assim que a teoria foi estruturada, a pesquisa focou-se especificamente na cidade de Milão: primeiro, um questionário foi desenvolvido e enviado a cidadãos italianos, a fim de capturar a imagem percepcionada e desejada de Milão; segundo, foram feitas entrevistas com figuras influentes políticas e não políticas de Milão, com o objetivo de definir o posicionamento, as aspirações e os problemas da cidade; por fim, foi feita uma observação direta da cidade, além de uma pesquisa histórica sobre o território e símbolos associados. O material recolhido serviu de base para o desenvolvimento de um projeto gráfico, o qual foi então avaliado por um grupo de especialistas. Dado o extenso processo de renovação que Milão realizou na última década e o aumento de sua reputação mundial, a cidade tem as condições históricas corretas para iniciar um processo de place branding. Este projeto, desenvolvido sob orientação parcial e aprovado pela administração de marketing da cidade, dá um primeiro pequeno passo nessa direção.
ABSTRACT: The discipline of place branding has grown in popularity over the last decades, becoming area of interest for many cities all over the world. Undergoing a city branding intervention implies a multi-levelled effort for the city’s administration, whose aim is to capture the city’s essence through direct involvement of citizens, define the reputation and develop a strategic set of actions for the city’s image and desired reputation to align over the course of time. Place branding’s major goals are to attract new foreign investors, improve the quality of infrastructures and the quality of life, attract new events and mega- events from all over the world and fuel citizens’ active participation to the city’s administrative life. The improvement of the city’s brand often culminates in the creation of a visual identity for the city, that becomes the graphic metaphor and container of all those values that the place wants to communicate about itself. This study aims to define the contribute that design can bring to the discipline of city branding, define a set of generic guidelines to follow in the creation of a place brand and its visual identity, and put them in practice by developing a graphic project for the city of Milan. After outlining a theoretical framework for the areas of branding and place branding, an analysis of case studies was carried out in order to observe some real and successful examples of city brands; these steps allowed us to define whether a dynamic visual identity was the most appropriate tool to represent a city in a graphic form, as well as the role of the communication designer in the place branding process. Once the theory was framed, the research moved more specifically towards the city of Milan: first, a questionnaire was prepared and submitted to Italian citizens, in order to capture Milan’s perceived and desired image; secondly, interviews to Milan’s political and non-political influential figures were carried out with the aim of defining the city’s positioning, aspirations and problematics; at last, a direct observation of the city as well as an historical research on the territory and its symbols was completed. The material collected formed the basis for the development of a graphic project, which was then evaluated by a group of experts. Given the extensive process of renovation that Milan undertook in the last decade and the increase of its reputation worldwide, the city is in the right historical conditions to begin a place branding process. The creation of this project, developed under the partial guidance and approval of city’s marketing administration, moves a first small step in that direction.
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Hjelte, Emelie. "Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring." Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647.
Full textMaheshwari, Vishwas. "Interpreting place branding and its significance in sustainable development." Thesis, University of Liverpool, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533972.
Full textBjörner, Emma. "Imagineering Place : The Branding of Five Chinese Mega-Cities." Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-141849.
Full textWilbraham, Rebecca. "Place branding and urban development : a comparative international study." Thesis, University of Newcastle upon Tyne, 2017. http://hdl.handle.net/10443/3781.
Full textKrochta, Carrie Ann. "Layers of Branding: City and Arts Organization Branding in Columbus, Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345471017.
Full textMalmgren, Jennifer, Sylvendahl Felicia Norman, and Anna Wessman. "City Branding : - What do you expect?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53563.
Full textAarnio, Jenny, and Ida Erlandsson. "Kalmar - ett platsvarumärke i skuggan av Öland och Glasriket : En studie om destinationsutveckling." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20886.
Full textVieira, Inês Isabel das Neves. "O desenvolvimento da Nazaré através do marketing territorial e do branding." Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/28512.
Full textO Marketing Territorial é considerado um instrumento estratégico, cuja principal finalidade é melhorar a competitividade e o desenvolvimento do território, através da sua promoção e comunicação. Este instrumento estratégico pretende desenvolver um território, garantindo-lhe uma nova imagem, mantendo características de valor e “apagando” velhos conceitos ou preconceitos que possam existir por parte tanto dos residentes como dos visitantes (Barros, Gama, 2010). A presente investigação focar-se-á no estudo de um caso em particular, o desenvolvimento da Nazaré através do Marketing Territorial e do Branding. A Nazaré, conhecida como uma das vilas piscatórias mas típicas de Portugal, é atualmente reconhecida pela prestação do surfista havaiano Garrett McNamara na Praia do Norte (uma das praias da Nazaré), tendo conquistado o título de Maior Onda Surfada do Ano, pelo Billabong XXL (Diário de Notícias, 2012). Esta vila é compreendida por sete praias, sendo que a Praia da Vila e a Praia do Norte são as mais conhecidas e divulgadas pelo Município, pelo Turismo do Centro de Portugal, onde atualmente está integrada a Nazaré e pelo Turismo de Portugal (Turismo de Portugal, Revista Nazaré, 2014). Tendo em conta os objetivos da investigação, esta passará por entender quais as principais características definidoras e qual o potencial do território em questão, determinando assim como o desenvolvimento da indústria do surf na Nazaré poderá contribuir para o crescimento sustentável do território. Pretende-se que sejam aprofundados os conhecimentos já existentes sobre a Vila e a sua ligação à cultura do surf, recriando a marca Nazaré, bem como explorar o potencial da Vila, tornando-a num local mais atrativo tanto para os turistas como para os residentes. É extremamente importante captar a capacidade que a Vila tem de se expandir e entender as qualidades que a mesma já tem e os seus recursos naturais.
Kroger, Hanne. "The role of sustainability in enhancing place performance through an identity-based approach to place branding." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/5223.
Full textMyungseop, Lee. "The evolution of place marketing : focusing on Korean place marketing and its changing political context." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4061.
Full textLionikaitė, Jūratė. "Modelling of Internal Country Branding." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2013~D_20140114_101807-37096.
Full textGlobalizacijos akivaizdoje vis daugiau valstybių imasi su ženklodara susijusių iniciatyvų siekdamos efektyviau konkuruoti pasaulinėje kapitalo, darbo ir žinių rinkoje. Dauguma tokių iniciatyvų yra orientuotos į išorines rinkas – jos skirtos pritraukti užsienio investuotojus, turistus, talentingus darbuotojus ir pan. Vis dėlto, įvairius valstybės ženklodaros klausimus nagrinėjantys mokslininkai vis dažniau akcentuoja ir vidinių auditorijų svarbą, pastangos vidines auditorijas įtraukti į vietovės ženklodaros procesą pastaruoju metu ryškėja ir praktikoje. Nepaisant to, pastebima, jog valstybės vidinės ženklodaros samprata dar nėra nusistovėjusi, nepaaiškinta jos logika, nenuosekliai vartojamos sąvokos, todėl teigiama, jog valstybės vidinės ženklodaros konceptualizavimas ir modeliavimas yra aktuali mokslinė problema. Šiame disertaciniame darbe valstybės vidinės ženklodara nagrinėjama iš keleto perspektyvų. Išanalizavus mokslinę literatūrą valstybės ir vidinės ženklodaros tematika suformuluota pradinė valstybės vidinės ženklodaros samprata. Konceptualiajam modeliavimui tvirtesnius pagrindus suteikė atlikti empiriniai ekspertų ir valstybių vidinių auditorijų nuomonės bei valstybių kuriamo su vidine ženklodara susijusio konteksto virtualiojoje erdvėje tyrimai. Apibendrinus tyrimų rezultatus sudarytas konceptualusis modelis, aiškinantis valstybės vidinės ženklodaros logiką ir pagrindinius elementus. Remiantis sudarytu modeliu atliktas Lietuvos Respublikos vidinės ženklodaros... [to full text]
Lindgren, Nikki, and Claes Lindgren. "Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9891.
Full textMoilanen, Teemu. "Network brand management : study of competencies of place branding ski destinations /." Helsinki : Helsinki School of Economics, 2008. http://www.gbv.de/dms/zbw/561191824.pdf.
Full textAndersson, Ida. "Geographies of Place Branding : Researching through small and medium sized cities." Doctoral thesis, Stockholms universitet, Kulturgeografiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-115638.
Full textAt the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 3: Manuscript. Paper 4: Manuscript.
Berlenga, Ana Inês da Silva. "Employer Branding: What Makes a Firm a Desirable Place to Work." Master's thesis, Instituto Superior de Economia e Gestão, 2010. http://hdl.handle.net/10400.5/2218.
Full textA new concerning is coming to human resource management: the way organizational branding can influence human resources to applied and be committed to enterprises. This application of branding to human resource management has been designate as "employer branding." In the present exploratory study the major objective is to understand the role of organizational reputation, organizational personality and tangible organizational attributes and manager's perception of enterprise attractiveness and commitment. Using an online survey on a 214 sample of Portuguese managers, they describe organizational reputation by emotional appeal and product and services characteristics. Work environment is also important. Organizational personality was characterized by being technical, hard working and secure. The most desirable tangible attributes on enterprise is money and work characteristics. Managers think that their enterprise believe that employees are important but the company don't spend a significant amount of money to keep their employees happy. Manager's main factor of commitment is loyalty and proud that they are part of the company. However they don't consider their company as being the best place to work.
Rocha, Ruben Nave. "Processo integrado de place branding: : o caso da cidade de Lisboa." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12701.
Full textO place branding é um conceito bastante recente na área do marketing e, apesar do crescente número de publicações ainda procura uma definição e modelo de aplicação consensual. Devido à complexidade dos locais, considerando as várias dimensões e os mais variados stakeholders envolvidos torna-se uma tarefa difícil definir uma estratégia de marketing e branding para os mesmos. Como tal, o presente trabalho aborda a evolução do conceito e um conjunto de dimensões sugeridas por Kavaratzis (2009), sobre as quais os gestores das cidades devem agir, servindo também de comparação com o caso da cidade de Lisboa. Os resultados revelam que existe uma crescente importância na criação e gestão de uma marca da cidade de Lisboa, ainda que de forma embrionária, algo que não foi impeditivo de alcançar os objetivos propostos pela gestão da Câmara Municipal.
Place branding is a quite recent discipline in the marketing area, and despite the growing amount of publications there is still a lack of a conclusive definition or framework about the theme. Due to the complexity of places, considering the many dimensions and stakeholders involved it becomes a difficult task to plan a marketing and branding strategy to places. As such, this work takes on the evolution of the concept and a group of dimensions sugested by Kavaratzis (2009) upon which city managers should act on, being also used to analyze the case of the city of Lisbon. Results reveal that there is a growing importance given to the creation of a brand to the city of Lisbon, yet still on a embryonic level, something that seemed to have not been an obstacle to the objetives proposed by the City Council management.
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Pereira, Brando Albino Sara. "Tourism in university cities : the role of universities in place branding." Thesis, University of Exeter, 2015. http://hdl.handle.net/10871/21034.
Full textHöijertz, David. "Place branding strategies and urban transformation in ’emerging world class’ cities." Thesis, KTH, Urbana och regionala studier, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-142365.
Full textBell, Fraser. "Beyond place branding? : the emergence of place reputation : a comparative study of Newcastle, Gateshead, Hull and Bristol." Thesis, University of Newcastle upon Tyne, 2016. http://hdl.handle.net/10443/3509.
Full textNyqvist, Dowding Bonnie, and Linn Karlsson. "Re-branding Arvika: Evenemanget Arvika hamnfest och dess betydelse för Arvikas identitet." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36898.
Full textKenyon, James A. "An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13592.
Full textLagerman, Julia. "Queering Space in a Place Within a Place? : Geographical Imaginations of Swedish Pride Festivals." Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-354148.
Full textEggeling, Kristin Anabel. "Brand new world : the politics of state-branding in Kazakhstan and Qatar." Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/16789.
Full textGunvaldsson, Maria, and Alexandra Jaccopucci. "Varumärket Sverige : En fallstudie om hur VisitSweden arbetar med varumärket Sverige mot internationella turister." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18404.
Full textThe purpose with this case study is to examine in what ways VisitSweden works with the brand of Sweden towards international tourists and visitors and how they cooperate with the tourism industry to strengthen the brand of Sweden. We have done a case study at VisitSweden whos mission is to market Sweden to international tourists and visitors. We have done qualitative interviews with the Head of Marketing at VisitSweden and organisations in the tourism industry in Sweden. The case study shows that VisitSweden togheter with NSU (The board for promoting Sweden abroad) are working with a strategy for Nation branding to strengthen the image of Sweden. The goal is to create a positive image of Sweden that shall benefit all industries in Sweden. The members in NSU have agreed upon a mutual target group. From that target group VisitSweden have formed two target groups for themselves. The communication platform that NSU has created is the foundation for communicating a consistent image of Sweden. VisitSweden works with integrated communication in the process of strengthening the brand of Sweden. They work togheter with the tourism industry to strengthen the image of Sweden and to increase the tourism export.
Øiestad, Johanne, and Daniel Nordqvist. "Hur skapas ett varumärke som alla och ingen äger? : En studie av hur uppkomsten av ett platsvarumärke går till." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-13459.
Full textGouveia, Hermano. "Das Beiras para o Centro : a imagem da região Centro junto dos seus habitantes." Master's thesis, Instituto Português de Administração de Marketing, 2012. http://hdl.handle.net/10400.26/6787.
Full textSkinner, Heather. "Conceptualising the relationship betwen nationhood, national and clutural identity, and place branding." Thesis, University of South Wales, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.528225.
Full textShoaib, Turki Mohammed. "Place branding in a globalizing Middle East : new cities in Saudi Arabia." Thesis, Oxford Brookes University, 2017. https://radar.brookes.ac.uk/radar/items/88098f91-21f6-46a7-9b7a-a271a34f8cd5/1/.
Full textStreegan, Nicole M. "Planning Sacramento's Cleantech Zone: A Case of Policy, Practice, and Place Branding." DigitalCommons@CalPoly, 2013. https://digitalcommons.calpoly.edu/theses/1066.
Full textSvensson, Einar, and Philip Hagne. "KOMMUN-IKATIONEN : En studie om kommuners externa kommunikation och varumärke." Thesis, Uppsala universitet, Institutionen för informatik och media, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-218078.
Full textAronsson, Cecilia, Sara Rudenstam, and Sofia Ödeen. "Produktutveckling i stadens tjänst : en explorativ studie om design av souvenirer." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21402.
Full textDet blir allt viktigare för städer att locka till sig besökare, potentiella nya invånare och näringsliv. Jönköping är en av de städer som arbetar med platsmarknadsföring, en strategi som handlar om att förmedla en positiv bild av staden, i syfte att åstadkomma just detta. Människor har ofta ett behov av att bevara minnet av en resa i något materiellt. Den som besöker Jönköping möts av ett souvenirutbud likt det i många andra städer. Kopplat till idén om positiv platsmarknadsföring syftar vårt arbete till att undersöka hur vi som produktutvecklare kan skapa en produkt som stärker bilden av Jönköping utifrån tanken om att alla stadens invånare är avsändare. I detta tar vi fram tre förslag på produkter utifrån Jönköpingsbornas egen bild av staden. Våra frågeställningar är: Utifrån fotografierna, vilken bild av Jönköping förmedlar ambassadörerna av sin egen stad? Vad kan vi som designers ta till vara på i Jönköpings historia kontra bilden av dagens Jönköping för att ge produkter avsedda för besökare autenticitet? På vilket sätt kan vi som designers använda kunskaper inom place branding vid utveckling av souvenirer? Vi har genomfört samtalsintervjuer utifrån tre olika aspekter: historia, souvenirer och platsmarknadsföring, alla med fokus på staden Jönköping. Intervjuerna och en workshop låg till grund för den fortsatta designprocessen. Arbetet har resulterat i tre produkter: tändsticksasken Det nya Jönköping i en historisk förpackning, lyfter fram en viktig del i stadens historia och blir en conversation piece. Spelet Lek dig genom Jönköping vill visa besökaren vad staden erbjuder och särskiljer den från andra, under tiden den används på plats. Underläggen som namngetts Detaljerna gör staden har en tydlig vardagsfunktion och kan få invånarna att börja upptäcka detaljer i sin egen stad. Genom att använda oss av kunskaper och teorier inom place branding och souvenirer vill vi hävda att vi har hittat en väg för att faktiskt fånga Jönköpingsbornas bild av staden i ett antal produkter. Vi tror också att man skulle kunna applicera denna typ av projekt på andra platser för att skapa mer autentiska och samtidigt nyskapande souvenirer.
Hallberg, Linda, and Josefine Sjöberg. "Ett dynamiskt varumärkesarbete : En fallstudie av Kalmar med ett invånarperspektiv." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35902.
Full textKassabian, Kristian, and Tobias Goldman. "The involvement of a university as a stakeholder in the place branding process. Case:Jönköping Science City." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28707.
Full textBakgrund: Till följd av globaliseringen som idag är ett faktum finns numera en konstantkonkurrens städer emellan. Detta har lett till en allt större betydelse och intresse kringstrategisk platsmarknadsföring, både vetenskapligt och i praktiken. I praktiken betyderdetta att städer idag har ett behov av att kommunicera en unik varumärkesimage somskiljer sig från övriga städer. Däremot kommuniceras inte städers varumärkesimageenbart av en organisation, utan genom många olika aktörer aktiva i staden. Problem: En stor del av den befintliga forskningen betonar vikten av att involvera dessa aktöreri stadens marknadsföringsprocess. Det finns dock inget entydigt svar på hur detta skallgenomföras och oklarheter råder på området. Att involvera aktörer i en sådan processär ofta komplicerat då olika aktörer har skilda behov, prioriteringar och perspektiv. Nuvarande forskning saknar även fakta kring det faktum att olika aktörer kan bidra tillen stad på unika sätt. Detta har författarna valt att kolla vidare på genom att undersökadet nyligen startade samarbetet mellan Jönköpings kommun och Högskolan iJönköping, Jönköping Science City. Jönköping Science City är ett officiellt samarbetei syfte att skapa och jobba mot en gemensam framtidsvision parterna emellan. Syfte: Denna uppsats har till syfte att undersöka Högskolan i Jönköpings medverkan iJönköpings stads marknadsföringsprocess. Detta kommer att göras genom attanalysera samarbetet mellan de båda parterna och de bidragande effekter somsamarbetet medför. Metod: Både primär- och sekundär data har bildat grunden för denna uppsatts. Författarna haranvänt sig utav en fallstudie, djupintervjuer och befintlig litteratur. Slutsats: Högskolan i Jönköping är en unik aktör i sin roll som stadens lärosäte och har bidragittill en stor del av den utveckling som skett i staden. Genom ett samarbete meduniversitetet, har Jönköping stad bättre kunnat utnyttja den positiva
Lundström, Josefin, and Jonsson Martina Engebretzen. "Stadsdelen som varumärke : Invånares uppfattningar om Gävles stadsdelar." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-15299.
Full textMineur, Patrik, and Johanna Pirttikoski. "Branding Södertälje : en studie av förutsättningarna för samarbete mellan de interna intressenterna." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10733.
Full textThe purpose of this thesis is to examine the possibilities for cooperation between the internal stakeholders of a city's branding process. Based on the purpose for this thesis a qualitative study was conducted in the form of seven interviews with stakeholders in the branding process of Södertälje. Scientific theories, focusing primarily on the branding of cities and cooperation, have been used in the analysis of the collected information. The conclusions we have drawn in this thesis is that cooperation as a strategy is possible but can be limited when applied on a city. By examining the branding process in Södertälje, we have noted the complexity that exists in the branding of a city with several different stakeholders. We believe that the prospects for cooperation between the internal stakeholders in the tourism and hospitality industry in Södertälje to be possible through commitment, shared responsibility and communication. We do however believe that disagreements may occur when a broader spectrum of the city’s stakeholders, whom do not feel a natural role to participate, are included in the branding process.
Grillot, Kateri M. Huxman Susan. "What happened in Vegas ? The use of destination branding to influence place attachments /." Diss., A link to full text of this thesis in SOAR, 2007. http://soar.wichita.edu/dspace/handle/10057/1135.
Full text"May 2007." Title from PDF title page (viewed on Dec. 26, 2007). Thesis adviser: Susan Huxman. Includes bibliographic references (leaves 137-143).