Relevant bibliographies by topics / Place branding

Academic literature on the topic 'Place branding'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 May 2024

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Journal articles on the topic "Place branding"

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Cleave, Evan, and Godwin Arku. "Putting a number on place: a systematic review of place branding influence." Journal of Place Management and Development 10, no. 5 (December 4, 2017): 425–46. http://dx.doi.org/10.1108/jpmd-02-2017-0015.

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Purpose The purpose of this paper is to systematically review and evaluate critically what is known about the attempts made to quantify the influence of place branding from a geographic perspective. In particular, this study reviews how scholars have conceptualized and measured place branding influence and provides directions for future research. Design/methodology/approach Through a systematic review of seven databases using an a priori defined search string, 39 articles attempting to quantify place branding influence were identified. These studies were reviewed and the paper information was used to explore how place branding research has thus far quantified branding’s influence. Findings There is a clear compatibility between place branding and human geography research domains, with a potential for place branding influence to be conceptualized through the sense-of-place, which has implications for place equity and consumer decision-making. Much of the existing studies have conceptualized influence through place equity, revealing potential performance indicators for its quantification. Research limitations/implications This study is based on research papers that attempt to quantify the effectiveness of place branding of urban areas. Limitations include the exclusion of qualitative studies which may provide alternative approaches to determine place branding outcomes. Originality value As a systematic review, the main contribution of this paper is a contemporary overview of how place branding influence has been quantified. It also provides valuable insights into the policy formulation and its implementation.
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Foroudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, and Bang Nguyen. "A framework of place branding, place image, and place reputation." Qualitative Market Research: An International Journal 19, no. 2 (April 11, 2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.

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Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables. Design/methodology/approach A qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualitative data, a comprehensive framework for place branding was formulated. Findings Findings indicate that the key indicators of identifying a place brand come under two headings, namely, national culture (country’s name, country’s brand, country attributes, social changes, geography and environment, people, culture (history, language, etc.) and infrastructure (security, economic condition, technological advancement, tourism development goals, place marketing and promotional strategy), which influences on the favorability of place branding. In addition, five main moderators of the outcomes of place branding were identified, namely, political perception, social media and news, place awareness, place association and tourism experience. Practical implications Effective place branding could help a country attract tourists, visitors, traders and investors. Place branding should be considered a constructive tool that can be successfully applied to managing a country’s image. Originality/value Place branding has received little attention in the context of emerging markets. This is the first known study undertaken with a view to understand and develop a place branding model that links with place image and place reputation in an emerging country. The study identifies 12 antecedents of place branding and five important moderators. Findings will help policymakers, country brand managers and communication professionals more generally who deal with a country’s image and reputation and those involved in improving the tourism industry in Iran.
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Makarov, Pavel, Marina Sokolova, and Aleksandr Illarionov. "PLACE BRANDING MECHANISMS." Public Administration Issues, no. 4 (2023): 124–49. http://dx.doi.org/10.17323/1999-5431-2023-0-4-124-149.

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The purpose of this paper is to elaborate the governance mechanism of place branding process that ensures the integration of branding into the territory development system. For this purpose, the three-level place branding process structural scheme was formulated and justified, and the existing place branding models have been studied. Then, the theoretical and empirical data on place branding process organization were incorporated into holistic model based on three-level structural scheme. As a result, the conceptual model of place branding governance mechanism has been elaborated. The model reflects three levels of place branding organization: the level of brand as a dynamic system of associations related to the territory, the level of branding as the process of territorial brand creation, and the level of branding as a tool of territory development. The model is described in two versions: the basic version, which reflects place branding as a process coordinated by regional administrations, and the extended version, which describes place branding as a co-creation process by independently acting stakeholders. The originality of the proposed model is that it describes in detail the governance of place branding process, which is currently an understudied aspect in the modern literature. The proposed model also consolidates into a holistic system three levels of place branding process, which are usually studied separately.The model could be used in practical cases of place branding implementation for designing a brand management system and serve as a basis for further elaboration of place branding theory.
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Dahlia Smith, Ariesta. "Place Branding: Lombok." Advanced Science Letters 21, no. 4 (April 1, 2015): 1012–15. http://dx.doi.org/10.1166/asl.2015.5969.

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The tourism industry is one of the pillars of Indonesian economics. One of the fastest growing tourism destinations in Indonesia is Lombok. Thus, this study aims to examine the brand equity of Lombok. A consumer-based brand equity concept in the context of place branding was applied in this study. The data was collected from Lombok visitors in May 2013 via a survey questionnaire. Respondents, both domestic and international visitors, were chosen using the convenience sampling method. Descriptive analysis and a one-sample t-test were used to analyze the data. This study found that there are statistical differences of brand awareness, brand image, perceived quality of, and loyalty to, Lombok as a tourism destination, thus the respondents’ visit to Lombok influenced their awareness, image perception, perceived quality of, and loyalty to, Lombok. Meanwhile, mean value differences among variables addressed different insights from each dimension of Lombok brand equity. Despite of its small number of respondents, this study provides the insight of a preliminary project for branding Lombok.
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Lucarelli, Andrea. "Place branding as urban policy: the (im)political place branding." Cities 80 (October 2018): 12–21. http://dx.doi.org/10.1016/j.cities.2017.08.004.

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Park, Cheong Yi, and Keonghee Kim. "Incheon City Branding and Songdo Place Branding." Korea Jouranl of Communication Studies 26, no. 3 (August 28, 2018): 231–57. http://dx.doi.org/10.23875/kca.26.3.10.

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Kavaratzis, Mihalis, and Charles Dennis. "Place branding gathering momentum." Place Branding and Public Diplomacy 14, no. 2 (March 28, 2018): 75–77. http://dx.doi.org/10.1057/s41254-018-0098-6.

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Freire, Joao. "Place branding in Africa." Place Branding and Public Diplomacy 10, no. 1 (February 2014): 32–34. http://dx.doi.org/10.1057/pb.2013.31.

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Lucarelli, Andrea. "Co-branding public place brands: towards an alternative approach to place branding." Place Branding and Public Diplomacy 14, no. 4 (January 11, 2018): 260–71. http://dx.doi.org/10.1057/s41254-017-0085-3.

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Chan, Chung-Shing, Mike Peters, and Lawal M. Marafa. "An assessment of place brand potential: familiarity, favourability and uniqueness." Journal of Place Management and Development 9, no. 3 (October 10, 2016): 269–88. http://dx.doi.org/10.1108/jpmd-01-2016-0003.

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Purpose This paper aims to present an approach by which to assess the potential of branding a particular type of place resource or feature. Design/methodology/approach A review was conducted to analyse three key periodicals (Journal of Brand Management, Place Branding and Public Diplomacy and Journal of Place Management and Development) in the field of branding and place branding between 2000 and 2011. These three periodicals are recognized as the three leading periodicals of place branding, and they followed the clear establishment and development of the field of place branding. Findings Familiarity, favourability and uniqueness are the three dimensions that give a quick indication of the level of place brand equity, and in turn they represent the level of place brand potential. Research limitations/implications In the literature, brand potential is not well conceptualized. This paper identifies this knowledge gap through a review of place branding studies, and it closes the gap by connecting brand potential with place brand equity. Originality/value This paper suggests practical and research directions by which to study these three dimensions to generate valuable brands for places.
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Dissertations / Theses on the topic "Place branding"

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Afandiyeva, Jamila. "Place brand building in Baku : Place branding." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37268.

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Purpose    The aim of this study is to explore if there is a gap between brand identity and brand image in the city of Baku. Background Having a strong city brand based on the positive perceptions from both internal and external stakeholders’ point of view is very important in today’s world of globalization when cities have to constantly compete for the share of tourists, investors etc. Therefore, in terms of the thesis we aspire to investigate if Baku has been successful to build a strong brand identity and whether the brand image mirrors it from the Swedish people’s perception. Method The study constructed upon a mixed research method, which based simultaneously on inductive and deductive approach. Interviews representing the qualitative reasoning approach are utilized in order to reach the data related the city brand image and city brand identity. Conclusion The city has a firm and rationally established brand identity. The current research revealed the gap between brand image and brand identity in Baku. Thus, that the city’s brand image is not fully reflecting the real brand identity, in particular due to the internal facts.
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Choi, Jungmin, and Jesper Persson. "Place Branding Strategies for Alvesta Municipality." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2279.

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Thesis Purpose: The purpose of this study is to develop an increased knowledge of place branding, study the perception of inhabitants’ regarding Alvesta as a place and to explore an extended relationship between Alvesta and Växjö municipality.

Methodology: The methodology of the study is conducted with qualitative and quantitative approach. There were two interviews in Alvesta and Växjö municipality office. A total number of 216 questionnaires were gathered in three urban areas in Alvesta municipality.

Theoretical Framework: For this study place branding theory has been used as a guideline and SWOT, Gap analysis and Co-opetition theory were used to analyze Alvesta municipality as a place and its inhabitant’s perception.

Empirical Finding: A total of 210 questionnaires were analyzed statistically through SPSS with functions such as cross tabulation, compare means, and scale reliability analysis. Also the results of two interviews with the Alvesta and Växjö municipality are written in this chapter regarding the theories used in this thesis.

Analysis: The analysis chapter integrates the theory and the results of the empirical findings. Alvesta’s brand and service were evaluated based on SWOT and gap analysis. A co-opetition relationship was suggested between Växjö and Alvesta municipality in different issues such as branding, infrastructure and education.

Conclusion: From this study we have attained insight that Alvesta municipality is in the initial stage in branding and there is a service gap in the inhabitants’ perception. Finally this study contributes how Alvesta municipality can create mutual value by cooperating and competing with Växjö municipality.

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Lucarelli, Andrea. "The Political Dimension of Place Branding." Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-123689.

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Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. In this regard, by performing an analysis that helps unpack the multiple characters and impacts of political structures and processes in relation to place branding activities, the present dissertation aims to offer a conceptualization of the political dimension of place branding. By drawing on the critical assessment of the academic literature on place branding and on a series of studies about the branding processes in the region of Romagna and in the Greater Stockholm, the present dissertation further specifies an alternative conceptual framework (i.e. ecological politics) that suggests how place branding should be seen an empirical and theoretical political apparatus that acts, in praxis, based on an emerging, multifaceted and spatio-temporal enfolding of politics. More specifically, the ecological politics of place branding is characterized by four main aspects: the unfolding of a biopolitical ecology around place-branding practices; the ideological appropriation of place-branding processes; the positioning through politicized actions between the interest groups; and finally place-branding as a process of policy-intervention. Finally, on more general level, the present dissertation, by recognizing the political activities and efforts of place branding as crucial elements to be analyzed, makes the case for a more explicit, complex and manifold political analysis of the political dimension of place branding, which allows attention to be given to the impact that branding processes, practices and activities have on cities, regions and nations

At the time of the doctoral defense, the following paper was unpublished and had a status as follows: Paper 4: Manuscript.

 

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Drugan, Gerard Anthony. "The development of an analytical framework for the measurement of city brands." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/the-development-of-an-analytical-framework-for-the-measurement-of-city-brands(0532263f-0794-437c-82a1-82998b1d014c).html.

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This study investigates the potential to develop an analytical framework for the measurement of city brands. The research objectives are: (1) to identify any city brand attribute dimensions; (2) to develop a research framework to investigate the city branding related attributes that impact on city branding; (3) to develop a research process to identify additional attributes or variables that have not been recognised as components of city branding in related literature; (4) to develop a city brand measurement tool; and (5) to refine a city brand measurement tool using a case study approach. The research process took a standard format of literature review, method development, data collection and analysis, work critique and further work discussion. The purpose of the literature review was to identify a gap in the city branding academic literature in relation to the existence of a concise city branding measurement framework. A judgement was made that the literature search should also incorporate three brand related subject areas: corporate branding (including corporate reputation); city branding and country branding. The primary research instrument phase 1 was then developed. It took the form of a combined semi-structured interview guideline and a questionnaire. The semi-structured interview was devised to detect potential attributes not identified in the literature review. The questionnaire was devised to test the veracity of the finalised potential city branding attributes derived from the literature review. The target audience consisted of city branding experts from four cities: Dubai; Dublin; Manchester; and Moscow. This enabled views from different cultures and aspects to be explored. They were interviewed and asked to complete the questionnaire. The results of the primary research phase 1 were analysed. New potential attributes were identified from the semi-structured interviews; and added to the listings. Furthermore, most potential city branding attributes were retained from the questionnaire analysis. However, some of the attributes were deemed to be not applicable and deleted from the research instrument. The primary research instrument phase 2, a questionnaire, was derived from the remaining potential city brand attributes from the phase 1 questionnaire analysis and the addition of the potential new attributes. A sample of one hundred and fifty people took part in the research focused on the cities of London and Paris. The sample population consisted of an international population who are UK and Irish residents. It was established that participants had awareness and some knowledge of the two target cities. The results from the primary research instrument phase 2 were initially analysed using exploratory factor analysis. The results provided a refined list of potential city brand attributes. The attribute list was loosely grouped into three dimensions: city brand personality; city business and infrastructure attributes and city cultural/educational and history related attributes. These results were then analysed using confirmatory factor analysis. Subsequently 46 city brand attributes were identified: 16 within a city personality dimension, 16 within a business related and infrastructure dimension and 14 within a history and culture dimension. The finalised city brand measurement framework is then described. An ensuing critique of this study and suggestions or further related work is provided.
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Karanikas, Lina, and Torun Öhman. "The Store - The Physical Place of Branding." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8815.

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The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. These attributes are included in the abstract concept of a brand. A brand is an essential medium of communication to the customers, transmitting the special characteristics which will differentiate the product or the service from others. The stores are the actual spot where the brand can be perceived and experienced in real life. The store will by its concrete and non-concrete means transmit feelings the customers will relate to the brand, and the store personnel are important as well as active messengers of the brand. Some of the most well-known companies today are multinational companies which sell retail products and have succeeded to create a world known brand, one of them is Apple. Apple has a renowned brand intended to represent quality, design and innovative thinking. They value and are conscious about their brand and thus care to maintain its good reputation.

The purpose of this thesis is to analyze how Apple’s brand concept is transferred to their premium reseller stores, namely Macoteket, and also to discuss whether and how the brand is seen in the stores. The study has been conducted through studying material and theories relevant to brand transfer, and then visiting Apple’s office and three Macoteket stores and carrying out several interviews with people involved in the transfer of the brand. The results show that when transferring a brand to a store, the transfer strategy needs to be adjusted to fit the different kinds of knowledge that the brand consists of. The processes Apple use to transfer their brand to Macoteket indicate an excessively codified strategy, partly due to the fact that the deeper understanding of what needs to be said and done should be taught personally, and consequently not by instructions in texts and e-mails.

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Duarte, Marisa Maria Farinha. "City branding : cidade de Fátima." Master's thesis, FEUC, 2014. http://hdl.handle.net/10316/27609.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.
O crescimento da atividade turística veio impulsionar e alterar a forma como percecionamos os destinos. A globalização, despertou nas pessoas o desejo de conhecer o mundo, de viajar, de experienciar tudo aquilo, que hoje conhecem graças aos avanços tecnológicos. Os destinos, as cidades, os países já não são só meros lugares de residência, são agora encarados como produtos, com características semelhantes aos demais produtos, assim, apesar de não ser uma prática recente, sentiram necessidade de se fazer valer de ferramentas apropriadas à sua natureza, que auxiliassem a venda e promoção dos mesmos. A velocidade desenfreada a que tudo acorre na sociedade fez com que técnicas de marketing fossem utilizadas na promoção da marca da cidade, contudo, e pela importância que detém hoje o branding das cidades, rapidamente surgiram investigadores dispostos a dar seu contributo, de forma a ajudar os entidades responsáveis pela gestão territorial a alcançarem o lugar cimeiro que tanto anseiam. Assiste-se a uma verdadeira competição, que assumiu uma escala planetária, onde ganha o destino que demonstrar ter mais para oferecer, em detrimento de outro destino concorrente. Assim, surge a necessidade de explicitar o branding, e o city branding , bem como sua evolução para place branding. Não existe melhor forma de perceber os mecanismo de ação, do que através experimentação. Aplicou-se um modelo de avaliação place branding a uma cidade em concreto, de forma a avaliar como este processo ocorre no terreno, apoiado numa reflexão teórica.
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Ruzinskaite, Jolanta. "Place branding : the need for an evaluative framework." Thesis, University of Huddersfield, 2015. http://eprints.hud.ac.uk/id/eprint/25502/.

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This research investigation is focused on place branding. The popularity of location branding has grown significantly recently. Attributes such as the possibility to inform the world about the place, differentiate it, update its outdated image, promote the place and increase its attractiveness as well as competitiveness, etc. contributed to the raising interest in this phenomenon and has increased its application in practice. As a result of this, there is a lot of literature on the subject (Haninson, 2001, 2004; Rainisto, 2003; Trueman et al., 2004; Moilanen and Rainisto, 2009, etc.). Notwithstanding, place branding is still classed as a relatively new phenomenon and thus has many areas for research and development. One of such sectors is the evaluation of branding initiatives for places; it can not only justify effectiveness of place brand but also identify areas in need of attention based on which, urban strategies can be reviewed and amended accordingly. Some places have long-lasting, widely accepted and successful brands (for example, New York or Oresund, etc.) while other places are struggling to find their base (for example, Randers, etc.). Very often the success of urban brands is open to much interpretation; in general, brands are being judged and criticised by media or public. In most cases it is not clear what influences and determines success or failure of such initiatives; this exemplifies the need for empirical research. Further, some locations refrain from using visual triggers (for example, Manchester) while other places have successful world-wide known logos. Manchester has been chosen as a case study for this research investigation because of its uniqueness and a complex of issues in one case including the chronological development of city’s branding initiatives with logos, slogans and symbols along their position and importance in Manchester’s history. This research tries to determine how brand was defined in the context of Manchester city. Initiatives to brand this city probably date back to the use of the “Bee” in the nineteenth century as a symbol of industry. Most recently, the signifier “M” along summing up device “original modern” have been introduced with Manchester being a brand. All this appear to be confusing causing misinterpretations as well as criticisms by public and media. The question on how to measure the effectiveness of such branding initiatives emerges. Investigations in the field of place branding acknowledge a lack of coherent branding model as well as a lack of guidance on evaluation of branding initiatives or how to create an evaluative model/ framework thus composing theoretical background to this study. This research tries to identify if and how the effectiveness of the branding strategies can be measured and thus supplement existing knowledge in the field of urban branding. This study presents brand evaluation framework which should help practitioners to evaluate the success of the place brand idea or it could be used as a consultation measure before developing a new brand. It is anticipated the proposed framework will contribute in designing more targeted campaigns. Literature reviews were used in this study to understand existing knowledge and findings assisted in developing a framework for the evaluation of urban brands. The proposed framework has three vertical facets (vision, attributes and perceptions) each of them comprising of a number of variables and the middle section representing the core of the framework. The degree of match between vision and perceptions demonstrates whether efforts put on place branding are consistent with its aim. In this research, the multiple sources of evidence were used in order to help to deal with the issues of validity and reliability of the case study which was utilised to examine the applicability and relevance of the evaluative framework as well as test the effectiveness of it. The proposed brand evaluation framework is comprehensive and adaptable to any place with the possibility to use greater levels of detail if needed and acting as a guide for urban brand practitioners allowing analysis of public perceptions and assessment of branding initiatives.
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Martínez, Climent Rocío. "Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21157.

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This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. To that end, essential theoretical concepts in order to understand the research approach and methods are explained in the following sections. For this thesis, the encoding/decoding theory by Stuart Hall is used as theoretical framework, along with some other key theoretical aspects such as identity theory, globalization and place branding.Two different campaigns of Länsförsäkringar are analysed following a mixed approach by carrying out a visual semiotic analysis of the materials (mainly photographies, posters or videos) with an autoethnographic and constructivist perspective, and a social media analysis by looking at the engagement that those campaigns generated on Länsförsäkringar’s social media. The findings show that the use of local identities and local place branding as a corporate branding strategy impacts positively on some types of social media engagement by appealing to the online community’s common origin, heritage and geography.
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Malmback, Jonna. "Uppsala - Sveriges bästa cykelstad : Länken mellan identiteten som cykelstad och varumärket cykelstaden." Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-376438.

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Många städer försöker utmärka sig på den globala världsmarknaden genom att skapa varumärken för sin stad, så kallade city- och place branding, som översätts till marknadsföring på svenska. Dessa begrepp har fått relativt lite plats inom forskningen, vilket har resulterat i att konsekvenserna av att använda sig av city- och place branding är tämligen okända. Trots att begreppen är outforskade, finns ett fåtal teorier kring kopplingen mellan den identitet som finns på platsen med det brand, som översätts till varumärke på svenska, som skapats för platsen. Syftet med denna uppsats är att studera vilka konsekvenser det finns för cyklister i Uppsala när kommunen satsar på att skapa ett brand kring Sveriges bästa cykelstad, vilket kommer att göras med hjälp av kvalitativa studier. Resultatet i denna studie visar på att kommunen misslyckas med att förankra brandet i den platsidentitet som finns i staden, vilken kan härledas till kommunens arbete med visuella marknadsförningsmedel, istället för ett arbete utifrån cyklisterna.
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Ingelström, Filip, and Karin Frändberg. "Branding Nyköping : A Qualitative Study on the Integration of Place Branding, Multiple Stakeholders and Infrastructure." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76700.

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Place branding has in previous research been studied mostly from the perspective of an individual stakeholder, for example the tourism sector or the state authority. Furthermore, there is a limited amount of prior studies concerning the potential effect infrastructure improvements have on place branding. This thesis aims to address these research gaps and make a theoretical contribution to research on place branding. The purpose of this thesis is to develop a deeper understanding about how different stakeholders perceive the place brand identity of Nyköping as well as how they collaborate within the place branding process. This understanding will be viewed in the context of future improvements of infrastructure, more specifically the construction of Ostlänken. The findings of this thesis are based upon a theoretical framework consisting of four foundations, place branding and its conceptualisations, place brand identity, multiple stakeholders, and place brand management and infrastructure. The theoretical framework includes general theories as well as more elaborate models specific to research on place branding. In order to fulfil the purpose of this thesis, organisations belonging to different stakeholder groups with interests within a specific place have been interviewed. By adopting an inductive approach of the study, the interviews have been held using a semi-structured interview technique with the intention to gain elaborated data. A thematic network analysis has been applied for analysing the collected data.  The data have been coded resulting in four global themes: place brand identity, multiple stakeholders, infrastructure and place brand management. By applying these themes to the empirical data and previous research, the findings of the study have been developed.
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Books on the topic "Place branding"

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Govers, Robert, and Frank Go. Place Branding. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4.

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Kavaratzis, Mihalis, Gary Warnaby, and Gregory J. Ashworth, eds. Rethinking Place Branding. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-12424-7.

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Zenker, Sebastian, and Björn P. Jacobsen, eds. Inter-Regional Place Branding. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-15329-2.

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International place branding yearbook 2010: Place branding in the new age of innovation. Basingstoke: Palgrave Macmillan, 2010.

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Go, Frank M., and Robert Govers, eds. International Place Branding Yearbook 2010. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230298095.

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Go, Frank M., and Robert Govers, eds. International Place Branding Yearbook 2011. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230343320.

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Go, Frank M., and Robert Govers, eds. International Place Branding Yearbook 2012. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137282552.

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Branding Malaysia. Petaling Jaya, Selangor Darul Ehsan, Malaysia: Oak Enterprise, 2005.

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Kaefer, Florian. An Insider's Guide to Place Branding. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67144-0.

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Go, Frank M., Arja Lemmetyinen, and Ulla Hakala, eds. Harnessing Place Branding through Cultural Entrepreneurship. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137465160.

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Book chapters on the topic "Place branding"

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Govers, Robert, and Frank Go. "Introdution." In Place Branding, 1–21. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_1.

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Govers, Robert, and Frank Go. "Mini Case Zeeland (The Netherlands): Place Experience." In Place Branding, 168–74. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_10.

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Govers, Robert, and Frank Go. "Place Brand Satisfaction Elements." In Place Branding, 179–93. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_11.

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Govers, Robert, and Frank Go. "Case The Netherlands: Perceived Image Research." In Place Branding, 194–207. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_12.

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Govers, Robert, and Frank Go. "Signature Case Dubai: Perceived Image Research." In Place Branding, 208–40. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_13.

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Govers, Robert, and Frank Go. "The 3-Gap Place Branding Model." In Place Branding, 245–49. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_14.

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Govers, Robert, and Frank Go. "Signature Case Dubai: Research Conclusions." In Place Branding, 250–53. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_15.

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Govers, Robert, and Frank Go. "How to Build Strong Place Brands that Bridge Gaps." In Place Branding, 254–69. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_16.

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Govers, Robert, and Frank Go. "The Origins of Place Branding." In Place Branding, 25–33. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_2.

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Govers, Robert, and Frank Go. "Immediate Discipline." In Place Branding, 34–42. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_3.

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Conference papers on the topic "Place branding"

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Arpentievа, Mariam R. "Role models in digital place branding." In 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/3.

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Barros, Luís Branco, and Teresa Barros. "PLACE BRANDING ATRACTION FOR INTERNAL STAKEHOLDERS." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1081.

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Porto and São João da Madeira are cities in the metropolitan area of Porto – Portugal. They are quite different regarding dimension and number of inhabitants. Nevertheless, they are considered as attractive for businesses, workers, and tourists. This study aims to analyse how the internal stakeholders of both cities relate to the place brand. An extended literature review of place branding was pursued to select the most relevant variables. Interviews and questionnaires were conducted. Findings concluded that the adopted place branding strategy influences the quality of life of the internal stakeholders, their level of engagement and their relationship with the local institutions.
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Perbawasari, Susie, Susanne Dida, Aat Nugraha, Achwan Adi, and Aang Koswara. "ANALYSIS OF LOCAL BRANDING TO DEVELOP PLACE BRANDING OF PURWAKARTA REGENCY." In Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.9-10-2019.2291047.

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Eraydın, Zeynep. "New Urban Landscapes and Urban Image." In 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021154n4.

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Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition. Within this perspective of creating a brand image, urban space has become the scene for new urban landscapes for making city attractive, yet, the existing urban image and identities of urban places have ignored. This paper intends to highlight this omission by evaluating the brand image which is created through place branding strategies from a perspective of environmental psychology, to reveal the mismatch between inhabitants’ urban image and policy makers’ brand image. Using Ankara as the case study, which has recently put the place branding on the top of urban development agenda, a survey is presented in order to figure out whether the brand image corresponds with the urban image. The findings demonstrate that new urban landscapes designed through branding strategies do not take place in accumulated urban image. Consequently, this paper puts forth inhabitants’ main concerns on urban image and identity which can potentially play a crucial role in developing urban politics.
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Rodkin, Pavel E. "The problem of communicative destructiveness in place branding." In 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/31.

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Vinokurova, Ekaterina N., and Irina V. Guzhova. "Russian practice of Public Engagement in place branding." In 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/14.

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Zhao, Weihong, and Fan Zhang. "Dimensions Construction of Institutional Norms for Place Branding." In 2nd International Conference on Intelligent Computing and Cognitive Informatics (ICICCI 2015). Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/icicci-15.2015.32.

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Kesuma, Yunita, Fadhilah Rusmiati, and Citra Persada. "A City Branding Framework in Regional Development Planning: The Case Study of Pringsewu Lampung." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/tmpn7545.

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The city branding shows the relation of the goals of managing the city’s image that needs to be planned. The city branding is not about slogans, logos and promotional campaign, but it will be taken in practical program framework of the local development planning. The purpose of this paper is to identify an empirical city branding framework in Pringsewu, a historical area in Lampung Province. Then this paper will devise the strategies to increase a practical city branding. The research consist of three main phase: desk study, field research analysis and derived recommendation with practical city branding strategies framework. A qualitative approach is used by in-depth interviews with twelve respondent from local community figures, bureaucrats and academicians. Based on SWOT (Strength, Weakness, Opportunity and Threat) analysis of the qualitative data, the empirical programs of city branding in Pringsewu include logo and landmark. That is disengage in local development policy and regional planning, there is a weakness from practical city branding. As the result, we suggest that a bottom-up approach based on local community should be taken to developing a place brand strategies. The three elements in branding strategies accepted for Pringsewu: 1) involved and strengthen city branding in local development plan and strategies, 2) building revitalization of place branding infrastructure, 3) developing local community empowerment. A practical city branding could help a place to attract tourism, visitors, traders and investors then increase economic growth. The city branding can represent the community entity, geographical wideness, local development planning and potential local comodities. It provides a good starting point that would be the right strategies framework and practical approach for local development planning
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Krasaki, Eirini. "Design as semiosis: A design mechanism for place branding." In International Conference on the 4th Game Set and Match (GSM4Q-2019). Qatar University Press, 2019. http://dx.doi.org/10.29117/gsm4q.2019.0035.

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The described design methodology combines parametric design, data analysis, algorithmic design and semiotics theory to systematically analyze urban reality. The analysis leads to a creation of a nebula of data which corresponds to the place of interest. The nebula of data consists of networks of semiotics spatially defined. Through the proposed methodology, semiotics are used to enhance the perception that we have for a place and create a strategy for its' branding. Space is not approached as an empty container but as a complex system that consists of material and immaterial elements. The characteristics of these elements are quantified by their context and the logics of description to which they correspond. Logics of description are constantly changing following the multiplicity and the expansion of concepts. Therefore, space is constantly redefined following the transformation of the corresponding virtual data. Considering that each framework draws up an ideology following the change of context and the logics of description, a tool (machine) for analyzing written speech is developed, combining data visualization techniques, linguistics and design methodologies to configure logics of description. Written speech is transformed into a series of networks, visualizing their ontological relationships and disregarding the factor of time. A nebula of data corresponding to the mental reality of space is formed. Following a methodological procedure, the nebula of space is transformed to a nebula of place. The nebula of place contains its' key characteristics parametrized. A selection of these characteristics is combined to create the brand of the place concerning its' context and logics of description. The before mentioned methodological tool connects people, spaces, and machines enabling the connection of spatial data to create the impression (brand) of a place.
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Silva, Elisangela Batista da. "O PAPEL DO DESIGN NA CONSTRUÇÃO DO PLACE BRANDING." In 12º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Editora Blucher, 2016. http://dx.doi.org/10.5151/despro-ped2016-0295.

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Reports on the topic "Place branding"

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Falkheimer, Jasper. Media Strategy and Place Branding in the Transnational European Öresund Region / Estrategia de medios y place branding en la region transnacional europea de Öresund. Revista Internacional de Relaciones Públicas, October 2014. http://dx.doi.org/10.5783/rirp-8-2014-03-27-42.

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