Relevant bibliographies by topics / Place brand management

Academic literature on the topic 'Place brand management'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Contents

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Place brand management.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Place brand management"

1

Kavaratzis, Mihalis, and Mary Jo Hatch. "The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management." Journal of Travel Research 60, no. 1 (December 19, 2019): 3–15. http://dx.doi.org/10.1177/0047287519892323.

Full text
Abstract:
This conceptual article reconsiders the formation of destination and place brands. It proposes that brands initiate people’s meaning making over the place directly involving them in the branding process. Using a combination of process-based approaches to brands and places, the article substantiates the argument that the place brand’s quintessence lies in the constant alterations it causes to the meaning of the place as stakeholders interact, thereby keeping the brand active and in constant formation. The distinction between conceived, perceived, and lived dimensions of a place brand is used to conceptualize the brand as open-ended, allowing for different interpretations to occur and different meanings to develop. This makes the brand rather elusive. The article accounts for the implications of the elusiveness of place brands for place brand management and proposes the ATLAS wheel of place brand management as a tool to follow and influence the place brand in its on-going formation.
APA, Harvard, Vancouver, ISO, and other styles
2

Reitsamer, Bernd F., and Alexandra Brunner-Sperdin. "It’s all about the brand: place brand credibility, place attachment, and consumer loyalty." Journal of Brand Management 28, no. 3 (January 30, 2021): 291–301. http://dx.doi.org/10.1057/s41262-020-00229-z.

Full text
Abstract:
AbstractDespite the growing attention brand credibility attracts in recent marketing literature, little is known about the credibility of place brands and their relationship with consumers’ loyalty. The present study builds on brand signalling and attachment theory to investigate whether credible place brands affect consumers’ attachment formation, their subsequent word of mouth (WOM) and intention to return. Survey data from an Alpine winter sport destination reveal that place brand credibility is a key antecedent of consumers’ attachment. Moreover, consistent with brand signalling theory, credible place brands exert a particularly strong direct effect on consumers’ WOM. A positive effect on their intention to return, however, will result only if they feel attached with the place brand beforehand. Implications for marketing scholars and brand managers are offered.
APA, Harvard, Vancouver, ISO, and other styles
3

Bauer, Brittney C., Clark D. Johnson, and Nitish Singh. "Place–brand stereotypes: does stereotype-consistent messaging matter?" Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 754–67. http://dx.doi.org/10.1108/jpbm-10-2017-1626.

Full text
Abstract:
Purpose The purpose of this paper is to address an overarching question: Does matching consumer place–brand associations with stereotype-consistent messaging affect consumer perceptions of an advertisement? Design/methodology/approach This paper presents two experiments that examine participants’ differing evaluations of advertisements under various experimental conditions. Study 1 examines the match of place–brand warmth versus competence stereotypes and the use of symbolic versus utilitarian advertising messaging for both new foreign and domestic brands. Study 2 examines this match for global brands. Findings The paper reveals that stereotype-consistent messaging increases the perceived fit between the advertisement and the brand for new foreign brands but not for new domestic or global brands. Furthermore, in a post-hoc analysis, this congruence is found to improve attitude towards the brand, purchase intentions and brand response, through the mediating effect of attitude towards the ad. Originality/value Place–brand stereotypes impact consumer attitudes and opinions regarding brands from different countries. This paper applies two universal social judgment dimensions from social psychology—warmth and competence—to the novel context of advertising messaging to examine previously unexplored facets of the place–brand image.
APA, Harvard, Vancouver, ISO, and other styles
4

Zenker, Sebastian, and Erik Braun. "Questioning a “one size fits all” city brand." Journal of Place Management and Development 10, no. 3 (August 14, 2017): 270–87. http://dx.doi.org/10.1108/jpmd-04-2016-0018.

Full text
Abstract:
Purpose City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems. This paper challenges the use of a “one size fits all” city brand, which is still common practice in many places. The paper proposes that city branding involves much more complexity than is commonly thought and outlines a strategy that enables urban policy-makers, marketing researchers and (place) marketers alike to better deal with city branding. Design/methodology/approach The authors integrate insights from literature on place branding, brand architecture and customer-focused marketing. Findings The article argues that place brands (in general and communicated place brands in particular) are by definition very complex, due to their different target groups, diverse place offerings and various associations place customers could have. Thus, an advanced brand management including target group-specific sub-brands is needed. Practical implications The model will be helpful for place brand managers dealing with a diverse target audience, and is likely to improve the target group-specific communication. Originality/value The paper provides an insight into the complexity of city brands and acknowledges that the perception of city brands can differ considerably among different target groups. Additionally, it offers a more comprehensive definition of place brands. This will be helpful for city brand managers and researchers alike in dealing with city brand complexity.
APA, Harvard, Vancouver, ISO, and other styles
5

Martin, Emeline, and Sonia Capelli. "Place brand communities: from terminal to instrumental values." Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 793–806. http://dx.doi.org/10.1108/jpbm-10-2017-1654.

Full text
Abstract:
Purpose This study aims to understand the values around which stakeholders of a place brand within a community can align. Design/methodology/approach A content analysis of websites provided a description of region brands. In-depth interview data from representatives of two communal region brands provide a foundation for investigating the attitudes and behaviors of 20 place brand managers depending on their value orientation. Findings Two categories of communal region brands are found, of which one reflects terminal values whereas the other is based on instrumental values. Instrumental values appear more efficient for promoting the place through stakeholders than terminal values. Research limitations/implications This exploratory research highlights some particularities of place brand communities and adds instrumental value to the classic terminal value identified within commercial brand communities. Practical implications Place brand managers gain insights into the values around which they can align stakeholders of their brand. Originality/value Brand community literature focuses mostly on specialty or convenience product-oriented communities. By investigating a place as a different type of “product”, this study demonstrates that place brands draw on communal arguments to function like master brands. Furthermore, terminal values can be replaced by more instrumental values in the context of place branding, because agreement on broad terminal values by individual members of the community is unlikely to be achieved whereas specific instrumental values can serve their individual interests.
APA, Harvard, Vancouver, ISO, and other styles
6

Chan, Chung-Shing, Mike Peters, and Lawal M. Marafa. "An assessment of place brand potential: familiarity, favourability and uniqueness." Journal of Place Management and Development 9, no. 3 (October 10, 2016): 269–88. http://dx.doi.org/10.1108/jpmd-01-2016-0003.

Full text
Abstract:
Purpose This paper aims to present an approach by which to assess the potential of branding a particular type of place resource or feature. Design/methodology/approach A review was conducted to analyse three key periodicals (Journal of Brand Management, Place Branding and Public Diplomacy and Journal of Place Management and Development) in the field of branding and place branding between 2000 and 2011. These three periodicals are recognized as the three leading periodicals of place branding, and they followed the clear establishment and development of the field of place branding. Findings Familiarity, favourability and uniqueness are the three dimensions that give a quick indication of the level of place brand equity, and in turn they represent the level of place brand potential. Research limitations/implications In the literature, brand potential is not well conceptualized. This paper identifies this knowledge gap through a review of place branding studies, and it closes the gap by connecting brand potential with place brand equity. Originality/value This paper suggests practical and research directions by which to study these three dimensions to generate valuable brands for places.
APA, Harvard, Vancouver, ISO, and other styles
7

Sarabia-Sanchez, Francisco J., and Maria J. Cerda-Bertomeu. "Place brand developers’ perceptions of brand identity, brand architecture and neutrality in place brand development." Place Branding and Public Diplomacy 13, no. 1 (July 5, 2016): 51–64. http://dx.doi.org/10.1057/s41254-016-0017-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Donner, Mechthild, and Fatiha Fort. "Stakeholder value-based place brand building." Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 807–18. http://dx.doi.org/10.1108/jpbm-10-2017-1652.

Full text
Abstract:
Purpose The purpose of this study is to investigate the place brand building process based on multi-stakeholder perceived value. It contributes to an understanding of how place brands are developed, providing diverse benefits, and proposes a conceptual framework for place brand building and value measurement scales. Design/methodology/approach The study is based on the place brand Sud de France. Qualitative data from stakeholder interviews is used to investigate the main place brand value dimensions. A survey of consumers from the Languedoc-Roussillon region is conducted to measure consumer place brand values. Quantitative data is analyzed using structural equation modelling. Findings Results indicate that place brand value is a multiple-perspective and multidimensional construct that includes new measurement scales related to dimensions such as quality of life, a common local identity and local development. Brand identity is not only constructed on place identity, but should also incorporate stakeholder values and provide value to consumers. Practical implications For place brand managers, this study provides a methodology that helps identify the main place image and stakeholders values to be integrated into place brand identity construction. The place brand value measurement scales can be used to ensure a permanent match between brand identity and consumption trends. Originality/value Literature dealing with place equity has focused mostly on country-of-origin or destination image effects from a non-local consumer or tourist perspective. The originality of this study lies in analyzing the perceived benefits of a regional brand by its local stakeholders, leading to a new brand building framework and value measurement scales.
APA, Harvard, Vancouver, ISO, and other styles
9

Dooley, Gregory, and David Bowie. "Place brand architecture: Strategic management of the brand portfolio." Place Branding 1, no. 4 (November 2005): 402–19. http://dx.doi.org/10.1057/palgrave.pb.5990037.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Ahmad, Muhamad Fazil Bin, and Tuan Sharifah Azura Tuan Zaki. "Strategic Communication for Place Brand Management." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 2 (February 7, 2021): 282–92. http://dx.doi.org/10.47405/mjssh.v6i2.669.

Full text
Abstract:
To clarify how the communicational objectives such as message efficiency, creating learning networks and sharing knowledge represent guidelines for any strategy that looks at developing a current distribution of information. Place branding management is one of the segments in destination branding, is a complex process of branding an entire country or a part of it. The Strategic Place Brand-Management model (SPBM-model by Hanna and Rowley, 2011) comprises of nine (9) dimensions which are argued to be important parts in the place branding process and research. This chapter aim to understand how place brand copes with the components in the SPBM-model, and to perceive which components in the SPBM-model that can be seen as the most important components based on a case study the perceptions of the city residents Kuala Terengganu, Malaysia. By positioning the Kuala Terengganu place branding process with the SPBM-model, it can be understood that all components are strongly connected to each other. Of all nine (9) components, three (3) of them which are evaluation, infrastructure and stakeholders should be given special attention if they are serious in branding Kuala Terengganu as one of the most attractive tourist destinations in the world.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Place brand management"

1

Hanna, S. A. "Strategic place brand management." Thesis, Bangor University, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.568782.

Full text
Abstract:
The aim of the present study is to contribute to the theory and practice of place branding by gathering insights into place branding processes and developing a model based on those insights. The primary theoretical background and concepts for this study consist of place branding theory, brand theory, stakeholder theory, and place regeneration. Using earlier research into place branding theory and models of place branding processes the study builds a multi-level conceptual model of strategic place brand management. Existing place branding models take different perspectives on the branding process, respectively, relationship management, communications and strategic planning; none of these models are comprehensive and neither are widely adopted or tested. This study proposes an integrative model that builds on and subsumes these earlier models and is also grounded in the wider research on branding and place branding concept and processes. The model proposes that the process of strategic place brand management is based on 10 components that are interrelated. These components included: brand Leadership, brand Evaluation, brand Infrastructure (regeneration), Stakeholder Engagement (management), brand Identity, brand Articulation, brand Architecture, brand Communications, Word-of-Mouth, and brand Experience. The relationships between the components are presented. The study uses a realism research strategy and employs an exploratory research methodology. The applicability of the proposed theoretical model is empirically tested and analysed against the experiences of senior practitioners by means of 15 in-depth interviews in 15 destination marketing organisations. The study applied the theoretical model of strategic place brand management with practitioner locations ranging from towns, cities and regions. Interview transcripts are analysed to deduce meaning from various significant statement. Meanings are collated under common themes which are then used to formulate structural meaning for each component. Component relationship patterns are deduced according to relationship directionality strengths as presented by participant, leading to the compilation of practitioner led strategic place brand management models on 3 levels. With the literature in the field of place branding being primarily case-study based, this study contributes to the literature by identifying and empirically testing through various practitioners in multiple geographical units the 10 components of strategic place brand management and the influences and action processes between these components. Current empirical evidence on this issue is very limited or non-existent. The results of this research proved a baseline understanding which the results of subsequent research should be compared with and built on. The results of this research will aid practitioners in similar situations to better interpret the holistic process of strategic place brand management, and, offer guidance and inform practitioners of the activities and processes that constitute the process of strategic place brand management.
APA, Harvard, Vancouver, ISO, and other styles
2

Moilanen, Teemu. "Network brand management : study of competencies of place branding ski destinations /." Helsinki : Helsinki School of Economics, 2008. http://www.gbv.de/dms/zbw/561191824.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Chanoux, Maëva. "La rencontre entre la marque et le territoire : intégration du concept de marque dans les pratiques de marketing territorial : les cas de Bretagne et Only Lyon." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1129.

Full text
Abstract:
Notre recherche s’inscrit au cœur du phénomène nouveau des marques de territoires. Nous avons abordé cet engouement territorial en le situant au cœur des pratiques de marketing territorial. Cette discipline a retenu notre attention pour différentes raisons : il s’agit d’une discipline jeune et énormément critiquée pour son « insuffisance de connaissances ». Mais il s’agit également d’une discipline en attente d’une nouvelle structuration. Au cœur de cette étude, nous avons déterminé les liens très forts unissant les pratiques de marketing territorial et l’attractivité. Nous nous sommes donc positionnés en faveur d’une analyse de ce phénomène nouveau, que sont les marques de territoire, afin de le matérialiser, le décortiquer et surtout de comprendre sa place dans les logiques de marketing appliquées au territoire. Nous avons retenu deux cas d’études de cette pratique : Only Lyon et Bretagne
This research joins at the heart of the new phenomenon of place branding. We approached this territorial craze by placing it in the heart of the practices of place marketing. This discipline caught our attention for various reasons: it is about a young discipline and enormously criticized for its " insufficiency of knowledge ". But it is also about a discipline awaiting a new structuring. At the heart of this research, we determined the very strong links uniting the practices of place marketing and the attractiveness. We positioned in favour of an analysis of this new phenomenon, that are place brands, and especially to understand its place in the applied logics of place marketing. We have analyzed two places brands cases : Only Lyon and Bretagne
APA, Harvard, Vancouver, ISO, and other styles
4

Krochta, Carrie Ann. "Layers of Branding: City and Arts Organization Branding in Columbus, Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345471017.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Hodges-Dexner, Gustav. "City Competitiveness and Branding : Identities and strategies in two Swedish municipalities." Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-377273.

Full text
Abstract:
As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). A qualitative approach to textual analysis is employed to gather the necessary research material to draw conclusions from, in addition to taking a theory-consuming perspective in order to limit the study’s generalization. The study adds to the field of city branding by analyzing real-life places using a conceptual framework, providing insight into the practical application of a theoretical model. The results show that Uppsala is trying to elevate itself to the international stage, while Västerås is remaking its identity almost completely. Uppsala must remember the city’s prerequisites and should look to Västerås for expertise regarding the railway sector. It is imperative that Västerås improves its innovative environments, while looking to Uppsala for knowledge of how to integrate innovative cultures in all sectors of society. Both cities are heavily dependent on their proximity to Stockholm, with Uppsala beginning to question their position.
APA, Harvard, Vancouver, ISO, and other styles
6

Smith, Blake. "The Evolution of the Marketing and Branding Strategies for the National Parks." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etd/3568.

Full text
Abstract:
Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, government agencies, and tourism destinations; not much has been conducted on national parks. This research seeks to understand how our national parks have marketed and branded themselves over time and determine how marketing and branding will play a role in the development and conservation of the parks. This research was conducted utilizing in- depth methods such as an autoethnographic reflection and content analysis. Throughout the content analysis, themes arose amongst the strategies of the national parks over time such as “Romanticism,” “Exploration,” “Nature Preservation,” and many more discussed throughout this research. Each of these unique themes represents what was culturally important.
APA, Harvard, Vancouver, ISO, and other styles
7

Pereira, Clara Patrícia Silva Marques. "Branding de cidades : o caso de Santiago de Compostela." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6458.

Full text
Abstract:
Mestrado em Marketing
Embora sendo uma disciplina recente, o branding de lugares tem despertado um interesse significativo, acompanhado pelo crescente número de publicações e artigos científicos sobre o tema. No entanto, continua a ser difícil desenhar e implementar eficazmente uma estratégia de marketing aplicada aos lugares, devido à sua complexidade enquanto produtos. Esta tese aborda o tema utilizando um modelo integrado de branding de lugares proposto por Kavaratzis, analisando a estratégia e implementação das actividades de marketing de Santiago de Compostela. Os resultados revelam que o branding é a forma apropriada para criar e gerir a imagem de um lugar e que Santiago de Compostela trabalha a sua marca de modo consistente. Tomando como referencial o modelo supracitado, a tese analisa necessidades e propõe acções concretas, contribuindo para uma implementação mais eficaz e consistente do branding da cidade.
Despite being a recent discipline, there has been a significant interest in place branding, accompanied by an increasing number of publications and papers on the subject. However it remains difficult to draw and implement an effective marketing strategy for places, due to its specific and complex nature as products. This thesis tackles these issues using an integrated framework of place branding proposed by Kavaratzis, analysing the strategy and implementation of the marketing efforts of Santiago de Compostela. Results reveal that branding is the appropriate way to create and manage a place’s image and that Santiago de Compostela manages its brand consistently. Taking as a reference the abovementioned model, this thesis analyses needs and proposes concrete measures, thus contributing to a more effective and consistent implementation of the city’s branding.
APA, Harvard, Vancouver, ISO, and other styles
8

Mugobo, Virimai. "Re-branding Zimbabwe : a transformative and challenging process." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/2091.

Full text
Abstract:
Thesis (DTech (Marketing))--Cape Peninsula University of Technology, 2013.
During the past few decades, nation branding has emerged as one of the key strategies for national economic development. Many nations across the world, both developed and developing, have embraced the concept as they compete against each other for export markets, foreign direct investment, tourists, scarce human resources and international leverage and influence. Nation branding has now become one of the critical drivers for country differentiation and the creation of sustainable competitive advantages for nations. This thesis explores the concept of nation branding and investigates its applicability to Zimbabwe, a country which has been riddled with various socio-economic and political challenges during the past two decades. The main purpose of the thesis was to develop a model that can be used to re-brand Zimbabwe. This research study adopted a mixed-methods approach through the amalgamation of both qualitative and quantitative research methodologies. A survey questionnaire was administered to respondents who included Zimbabweans as well as people who are not Zimbabwean citizens. The qualitative phase of the research study consisted of depth interviews with various branding practitioners, managers in both the private and public sectors and academics inside and outside of Zimbabwe. Four summarised case studies were also carried out in order to draw lessons from cases of successful and unsuccessful nation branding programmes in different parts of the world. According to the research findings, Zimbabwe has a negative image on the global map. The country needs to be re-branded and the majority of Zimbabweans are willing to be part of this process. However, for the re-branding initiative to be successful there should be a comprehensive transformation of the country's socio-political, economic and legal systems in order to create an enabling environment that is conducive for the effective application of nation branding strategies. The findings further reinforce the notion that re-branding should be part of a broader national economic development strategy for the country. The thesis concludes with the propagation of two models viz, the transformative process model for the re-branding of Zimbabwe and the re-branding as a transformative learning process model.
APA, Harvard, Vancouver, ISO, and other styles
9

Litborn, Julia. "Att få en plats på kartan : En etnologisk studie av skogsbranden i Västmanland 2014." Thesis, Uppsala universitet, Institutionen för kulturantropologi och etnologi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-331749.

Full text
Abstract:
The forest fire of Västmanland in 2014 had a significant cultural impact on local communities. Research is warranted to better understand the impact and process of recovery after natural disasters, as well as to discover how underlying political and cultural structures affect rescue and recovery. Thus far, any research in this area has been carried out by government-funded studies and evaluations of crisis management. This study complements that existing body of research by exploring this topic through local experiences and memories of the fire and emergency operations. The analysis builds on four theoretical perspectives: Foucault’s theory of power; phenomenology; memory theory, and theories of identity. Through these, the study examines how locals relate to the burnt landscape as well as explores how political tensions relating to Swedish countryside have gained new relevance as a result of the fire. These research results indicate that memories of the fire are characterized by chaotic rescue operations and crisis management, and that their failure generally is interpreted as a result of current political and cultural discourses defined by urban norms that for decades have disfavored infrastructure and social security in rural parts of Sweden. The research shows that favorable conditions for rural life in general are crucial for successful crisis management. From a societal perspective, the battle for resources between urban and rural areas, combined with inequality between city and countryside, is very problematic. Many crises occur in rural areas, which require security and infrastructure nationwide. The study therefore stresses the importance of active use of local knowledge in governing on local and regional as well as national levels. Diversity is not only a matter of ethnicity, gender and sexual orientation, but also includes perspectives from all generations living all over the country.
APA, Harvard, Vancouver, ISO, and other styles
10

Cullinan, Justine Alexandra. "Corporate brand building and portfolio management in a South African state-owned organisation." Thesis, 2017. http://hdl.handle.net/10539/23440.

Full text
Abstract:
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management: Strategic Marketing Johannesburg, 2017
State-owned enterprises share many similarities with their purely commercial counterparts. There are however, a number of factors that these organisations are obligated to account for that set them apart from traditional product and service brands. This makes them unique in terms of how and why they build their corporate brands and manage their brand portfolios. State-owned enterprises (SOEs) are prolific across the world. Enterprises controlled and funded entirely or partially by governments are involved in a broad spectrum of business ranging from arms manufacture to communications and media. These state-owned enterprises often command marketing budgets and resource their businesses with brand managers for the purposes of building strong corporate brands and managing their brand portfolios effectively. In short, SOEs often behave as brands and yet their objectives differ from the very definition of what building a brand is intended to do; deliver bottom-line value to the business. The main problem in this study then was to identify the decision-making factors in corporate brand building and portfolio management in a South African state-owned organisation. This was in a bid to resolve how these factors are prioritised to achieve organisational objectives and what value there is in building a corporate brand in such a state-owned organisation. To do this a qualitative research strategy was selected as a means of identifying insights from key personnel at a state-owned organisation. A single case study method was utilised and the South African Broadcasting Corporation (SABC) was identified as an ideal SOE in which to conduct the study. The key findings indicated a worrying level of confusion regarding the true objectives of the organisation. This was attributed to be due to two factors. Firstly, that there is a conflict between the mandate of an SOE or its altruistic, normative objective to serve the country and its people and the commercial imperative to build consumers (or audiences in the case of the SABC) and attract revenue to be self-sustaining. Secondly, that due to political influence and the nature of state- ownership of the organisation, the objectives documented and approved differ to those that are truly practiced by managers in the organisation. Further to this it was found that there is a lack of clarity regarding the structure of the brand portfolio and relationships between brands, many of which have strong heritage in and of themselves and form key touchpoints for sizeable audiences. It was found that building a strong corporate brand was essential for the SABC’s success and that each brand in the portfolio should fall under the umbrella corporate brand however this again brought forth the conflict between how things should be and how they can practically be done. Due to its SOE nature, and the public context of the SABC, it was found that the portfolio brands tended to distance themselves from the corporate brand due to its instability and negative corporate reputation which impacted on individual brand performances in the portfolio. Based on the findings in this study, this thesis recommends a clear prioritisation of the three areas of influence within the SOE in the order of audiences followed by mandate and then revenue. The thesis recommends a corporate brand audit, taking stock of the heritage elements of the SABC corporate brand and its brand portfolio so as to mine the value in its 80-year-old history and to turn these heritage-based elements into advantages for the organisation upon which its corporate brand can be built. This thesis recommends the building of a strong corporate brand for the SABC with links between each brand in its portfolio leaning to the branded house side of the spectrum of classical brand relationship typology. The study also proposes practical applications to achieve prioritisation of the corporate brand which requires high level management attention. To this end, it calls for the appointment of a Chief Marketing Officer to the executive of the SABC and a core corporate brand management team. The function of this team would be to articulate the objectives and the prioritisation of these objectives to all stakeholder groups, to audit and reorganise the brand portfolio for effective management according to theory-based guidelines, and to establish and implement a corporate brand building strategy that will deliver value to the SABC and all its stakeholders, using the corporate brand and its messaging as a bridge to connect the brand promise of the organisation to the brand reality experienced by those stakeholder groups most especially its audiences as priority.
MT 2017
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Place brand management"

1

Ashworth, G. J., and Mihalis Kavaratzis. Towards effective place brand management: Branding European cities and regions. Cheltenham, UK: Edward Elgar, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Ashworth, G. J. Towards effective place brand management: Branding European cities and regions. Cheltenham, UK: Edward Elgar, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Anholt, Simon. Competitive identity: The new brand management for nations, cities and regions. Basingstoke [England]: Palgrave Macmillan, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Competitive identity: The new brand management for nations, cities and regions. Basingstoke [England]: Palgrave Macmillan, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Competitive branding: Winning in the market place with value-added brands. New York: John Wiley, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Branding your business: Promoting your business, attracting customers and standing out in the market place. London: Kogan Page Limited, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Brand new justice: How branding places and products can help the developing world. Oxford: Elsevier Butterworth-Heinemann, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Anholt, Simon. Brand new justice: How brading places and products can help the developing world. Amsterdam: Elsevier Butterworth Heinemann, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Ashworth, Gregory, and Mihalis Kavaratzis. Towards Effective Place Brand Management. Edward Elgar Publishing, 2010. http://dx.doi.org/10.4337/9781849806398.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Ashworth, G. J. Towards Effective Place Brand Management: Branding European Cities and Regions. Elgar Publishing Limited, Edward, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Place brand management"

1

Kaefer, Florian. "Dr. Martin Boisen on Place Brand Management." In An Insider's Guide to Place Branding, 227–31. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67144-0_42.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Stephens Balakrishnan, Melodena, and Greg Kerr. "The 4D Model of Place Brand Management." In Branded Spaces, 31–42. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01561-9_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Kaefer, Florian. "Dr. Sonya Hanna on Strategic Place Brand Management." In An Insider's Guide to Place Branding, 267–69. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67144-0_49.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Zhao, Wei-hong, and Hui-long Zhang. "Study on Influential Factors of Agricultural Eco-place Brand Competitiveness." In Proceedings of the 22nd International Conference on Industrial Engineering and Engineering Management 2015, 611–19. Paris: Atlantis Press, 2016. http://dx.doi.org/10.2991/978-94-6239-177-2_63.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Zhao, Wei-hong, and Yu-dong Zhang. "Dimensions and Formation Mechanism of Customer-Based Place Brand Equity." In Proceedings of the 22nd International Conference on Industrial Engineering and Engineering Management 2015, 621–28. Paris: Atlantis Press, 2016. http://dx.doi.org/10.2991/978-94-6239-177-2_64.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

"Place." In Brand Management 101, 143–44. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119207733.part5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Soler-Labajos, Neus, and Ana Isabel Jiménez-Zarco. "Country Brand Management." In Global Branding, 943–69. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9282-2.ch045.

Full text
Abstract:
In the recent years the country brand has become a strategic asset for the nations. Rather than showing the culture and traditions of a place, the name of a country acts as a differentiator from everything that comes with the territory, increasing the value perceived by the customer in any product or service by having a specific origin. Because the fact that a product is “typical” of a place allows the name of the place to become a geographical indicator of quality. So Nations use the brand country as a tool to promote their products, attract investments and promote activities like tourism. For this reason, they are developing public policies aimed at the construction, promotion and consolidation of the brand image of the country. This book chapter analyzes how the Spanish Government has used the social media to create and consolidate the Spain Brand image with the aim to establish an image of Spain as an economic and political power among the first countries in the world.
APA, Harvard, Vancouver, ISO, and other styles
8

Soler-Labajos, Neus, and Ana Isabel Jiménez-Zarco. "Country Brand Management." In Advances in Marketing, Customer Relationship Management, and E-Services, 89–115. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch006.

Full text
Abstract:
In the recent years the country brand has become a strategic asset for the nations. Rather than showing the culture and traditions of a place, the name of a country acts as a differentiator from everything that comes with the territory, increasing the value perceived by the customer in any product or service by having a specific origin. Because the fact that a product is “typical” of a place allows the name of the place to become a geographical indicator of quality. So Nations use the brand country as a tool to promote their products, attract investments and promote activities like tourism. For this reason, they are developing public policies aimed at the construction, promotion and consolidation of the brand image of the country. This book chapter analyzes how the Spanish Government has used the social media to create and consolidate the Spain Brand image with the aim to establish an image of Spain as an economic and political power among the first countries in the world.
APA, Harvard, Vancouver, ISO, and other styles
9

Briciu, Victor Alexandru, and Arabela Briciu. "Online Place Branding." In Advances in Marketing, Customer Relationship Management, and E-Services, 128–49. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7533-8.ch008.

Full text
Abstract:
This chapter provides a new methodological analysis grid on the topic of the variations of identity characteristics that appear on the webpages of country brands, highlighting the theoretical perspectives, strategies, and ways in which brands are built in the socio-cultural environment by their stakeholders or their legal owners and the valences of the reconstruction or adaptation of brands in the online environment, from the perspective of Web 1.0 and Web 2.0 dynamics, while shaping the core components and the dynamics of the nation brand identity. A corpus of 80 cases of official country brands were analyzed as primary data source by applying a quantitative-qualitative research method of studying and analyzing different forms of communication (the content analysis) on the official websites of place brands (countries) in order to determine a systematic and quantifiable way for measuring the identity characteristics of those brands.
APA, Harvard, Vancouver, ISO, and other styles
10

Piscitelli, Manuela. "The Nation Brand Image:." In Advances in Marketing, Customer Relationship Management, and E-Services, 111–27. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7533-8.ch007.

Full text
Abstract:
The chapter proposes an analysis of the phenomenon of nation branding from the point of view of the attribution of an identity to places and the consequent development of a collective imagination related to them. The starting point for this analysis is a historical excursus concerning the formation of a collective imaginary of places. Nation branding is a recent phenomenon, which takes up the legacy of other historical phenomena to propose an imaginary linked to the identity aspects of a nation, synthesising it in a few graphic signs through a brand. The chapter describes this process of the construction of the identity of a place and its visual expression through a brand image. The analysis is limited to the nation recognizability as a tourism destination and does not take under consideration the nation products and economy. The considerations are supported by the analysis of some emblematic case studies of brand image classified according to their graphic characteristics.
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Place brand management"

1

Zhao, Weihong, and Yang Liu. "Research on Role Positioning in Place Brand Internationalization." In Proceedings of the 2018 International Symposium on Social Science and Management Innovation (SSMI 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/ssmi-18.2019.104.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Chudnovskaya, Irina N. "Digital communication of universities as a resource for place brand management." In 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/38.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Foroudi, Pantea, Maria Teresa Cuomo, and Mohammad M. Foroudi. "A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.03.06.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Kazimirova, Natalia, Tatiana Sinyuk, Kamilla Abazieva, Tatiana Panasenkova, and Marina Chirskaya. "University brand management as a strategy for innovative development." In Human resource management within the framework of realisation of national development goals and strategic objectives. Dela Press Publishing House, 2022. http://dx.doi.org/10.56199/dpcsebm.dtjb6376.

Full text
Abstract:
The study attempts to analyze the university brand management as a positioning strategy component in the international scientific and educational space, examines the relationship between the marketing and brand strategy of Rostov State Economic University (RINH). The purpose of the study is to determine the place of branding in the university innovative development strategy; to analyze the way branding affects the university attractiveness for foreign applicants and to present, using the example of RSUE practical experience, the influence of branding on the applicants motivation to study at a particular university. Considering scientific and theoretical approaches, we can note a multidimensional understanding such category as “branding”. At the same time, both foreign and Russian colleagues refer to common features: the opinion about the consumer brand, popularity and demand in the relevant market. Despite the pandemic and its negative consequences for educational migration, in 2021 RSUE confirmed and strengthened its position in the world and national rankings. Rostov State Economic University entered the top 401-600 best universities in the world in the Times Higher Education University Impact Rankings 2021, took first place among universities in the South of Russia and entered the Top 20 universities in Russia. It seems that the formation of a general strategy of brand management and marketing of the university can be considered as an innovative practice of management of educational organizations and determines the policy of choosing the strategy of educational services as a specific product of the educational institution.
APA, Harvard, Vancouver, ISO, and other styles
5

Liu, Yeyi, Magnus Hultman, Andreas B. Eisingerich, and Albert Stoeckl. "THE EFFECT OF BRAND LOYALTY ON CONSUMERS’ ATTACHMENT TO THE PLACE-OF-ORIGIN." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.09.02.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

CARDOSO, Helder, and Richard PERASSI. "Place branding: graphic design’s participation in strategic management and brand identity of the cities." In Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. Editora Edgard Blücher, 2014. http://dx.doi.org/10.5151/design-icdhs-044.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Camplone, Stefania, Giuseppe Di Bucchianico, and Stefano Picciani. "New Concepts for Brand Design in an Inclusive Society." In Applied Human Factors and Ergonomics Conference. AHFE International, 2020. http://dx.doi.org/10.54941/ahfe100374.

Full text
Abstract:
It is clear that the brand has become a construct more complex than a promise, an image or a sign of recognition. It has its own architecture which includes several critical elements and requires strategy and constant attention. Also the role of stakeholders, both internal and external to the brand, has changed in the creation, development and management of the brand itself. It is increasingly moving from a passive rapport to a real and vital relationship. In fact, engagement, collaboration, participation and co-creation, are the newest concepts that are increasingly defining the brand design in all its phases. In addition, the relationship between the introduction of these new concepts and some of the changes that are shaping contemporary society is very close. Indeed, since the contemporary society is primarily expressed through the diversity between individuals - both in terms of physical and psychological abilities and on the social and cultural level - it requires increasing attention and particular practices that ensure participation and social inclusion. The paper offers a consideration on the people’s participation in brand design. In particular, it recognizes and identifies two possible positions: 1) participation as a fundamental tool in the process of brand design, to create a transparent and shared brand; 2) participation as the ultimate goal of brand design project, in order to create place brands able to generate inclusion. Doing so, this paper seeks to outline for the two positions the contribution of the Design for All, which is the "design of human diversity, social inclusion and equality” describing the results of a research developed by “Inclusivo”, Spin Off of d'Annunzio University of Chieti-Pescara, as a concrete case to highlight the innovative aspects of Design for All in the activities of brand design.
APA, Harvard, Vancouver, ISO, and other styles
8

Hui, Jin, and Wang Yan. "“Enshi, a dwelling place of fairy” and revival and exploitation of the stilted building architecture brand." In 2011 6th International Conference on Product Innovation Management (ICPIM). IEEE, 2011. http://dx.doi.org/10.1109/icpim.2011.5983582.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Batista, Sarah. "Emotional Branding: emotions and feelings aroused by the design of the olfactory experience of consumption according to the ecosystem approach to communication." In Systems & Design: Beyond Processes and Thinking. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3270.

Full text
Abstract:
This article discusses the recognition of semiotics experience and olfactory experienced by consumers in Farm brand’s physical store environment, so that it can be achieved the goal of conceptualizing the consumer olfactory design experience within the environment aroma of the brand from the semiotic point of view and the ecosystem approach to communication. In this sense, the theoretical background involves studying and researching of languages, representations and aesthetic communication from an ecosystem perspective, according to authors Monteiro (2011) and Pereira (2012), Peirce’s semiotics and the semiotics of culture, theory the affordances Gibson (1979) and Morin’s complex thought (2008). The developed research is qualitative, empirical and exploratory nature, it has having been used in its methodology techniques by Moraes and Mont'Alvão (2010) as a basis for modeling Farm brand’s communication ecosystem, as well as systematic observation Gil (2010) to collect data on the environment selected as analysis system target. The development of the research took place in the physical store of Farm brand, located in Shopping Manauara, placed in Manaus city, within the Graduate Program in Communication Sciences - PPGCCOM, from Federal University of Amazonas - UFAM. The main results can be mentioned the presentation of communication complexity of the brand studied through systematic analysis of their contact points and the subsequent location of the physical store environment and the aroma within this ecosystem, so that they can understand the process of management of intangible presence in the consumer experience organized with the aim and achieve the emotional and sensory consumer’s memory. DOI: http://dx.doi.org/10.4995/IFDP.2016.3270
APA, Harvard, Vancouver, ISO, and other styles
10

Shilina, Marina G. "Digital place brand management in "Economy 4.0" and the national strategy "Digital economy of the Russian Federation" 2017-2024: new research paradigms." In 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/39.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Place brand management' for particular source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography