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1
Khoirunnisa, Tasya, Rifka Syifa Zakiya, and Eka Andriani. "Gambaran Deskriptif Usaha Modern Pizza Hut Dengan Usaha Tradisional Panties Pizza." Jurnal Gizi dan Kuliner 2, no. 1 (May 1, 2021): 32–41. http://dx.doi.org/10.35706/giziku.v2i1.5587.
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Pizza hut merupakan perusahaan waralaba makanan internasional berdiri pada tahun 1958. Pizza hut pertama di Indonesia pada tahun 1984. Saat ini memiliki 200 restoran di Indonesia. Salah satunya berlokasi di Sentra Kuliner Harapan Indah Lot. 2C, Bekasi. Panties pizza pertama berdiri di Indonesia pada tahun 2013 di Kota Solo. Saat ini memiliki 55 outlet yang tersebar di seluruh Indonesia, salah satunya berlokasi di Ruko Kota Harapan Indah, Jl. Boulevard, Bekasi.Tujuan menganalisa untuk mengetahui letak perbedaan antara manajemen usaha modern di pizza hut dengan usaha tradisional di panties pizza. Desain dilakukan dengan cara analisis deskriptif. Analisa dilakukan di Bekasi pada tanggal 16 Desember 2020. Logo pizza hut dan panties pizza memiliki makna yang sama yaitu kebersihan yang dijunjung tinggi dan rasa yang dijamin enak, logo pizza hut dan panties pizza ini sama yaitu merah dan putih. Pizza hut memiliki pesaing dalam industri dagangnya yaitu domino’s pizza, sedangkan panties pizza memiliki pesaing yaitu krasti pizza. Kemasan pada pizza hut menggunakan kardus yang memiliki banyak ukuran sedangkan panties pizza menggunakan kemasan kertas sekali pakai. Penilaian konsumen terhadap pizza hut adalah 3,2 dan untuk panties pizza 3,5. Panties pizza memiliki nilai rating lebih tinggi dibandingkan dengan pizza hut.
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Sabrina, Nur Annisa Putri, Elpawati E, and Achmad Tjachja Nugraha. "ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA DAN DIFERENSIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PIZZA HUT DI JAKARTA BARAT." AGRIBUSINESS JOURNAL 12, no. 2 (July 15, 2019): 148–56. http://dx.doi.org/10.15408/aj.v12i2.11865.
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The development of science and technology causing the rapid economic sectors and culture also affected. The development in culture sectors also can’t be avoided, one example of the development in this sectors is a lot of fast food are sold in Indonesia. According to the new survey of Master Card (titled Consumer Purchasing Priorities) contained in Suara Pembaharuan 2016, 805 Indonesian’s people prefer to eat on the fast food outlet, in the second rank are food court with 615, and in the third rank are middle class restaurant or cafe with 225. Meanwhile, there is 1% Indonesian’s people who choose to come to restaurant for fine dining. Pizza Hut is the first fast food in Indonesia which serve pizza as a main dish. Consumer’s behaviour is the most to be considered remember all of that company did constituted by the market demands. Purpose of this research are to (1) know the characteristic of Pizza Hut consumer in West Jakarta; (2) know the influence of brand image to decision purchase of Pizza Hut in West Jakarta; (3) know the influence of product quality to decision purchase of Pizza Hut in West Jakarta; (4) know the influence of prices to decision purchase of Pizza Hut in West Jakarta; and (5) know the influence of product diferentiation to purhase decision of Pizza Hut in West Jakarta. Based on result in this research, characteristic of Pizza Hut consumer are consumer with the age range of the 20-30 years, women, with employment status is student or college student, know about pizza hut product from banner or commercial advertisement and buy pizza hut just one time in a month. Result of regression multiple linear analysis are brand image, product quality and product diferentiation are not significant influence to purhase decision of pizza hut in trust rate of 95%. Although of that, prices is significant influence to purchase decision of Pizza Hut product in West Jakarta.
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Rahmat, Rahmat, Bakri Hasanuddin, and Andi Indriani Ibrahim. "PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION PADA PIZZA HUT PALU." Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) 5, no. 3 (August 20, 2020): 311–19. http://dx.doi.org/10.22487/jimut.v5i3.162.
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The Purpose of this study was to analyze and determine the effect of compensation and job satification variables toward the employee turnover intention on Pizza Hut Palu. Sample size used in this study were 53 respondents, the entire population used as respondents (census). The data analysis method used was multiple inearregression used for windows relation 25.0. The results of this study indicate that the compensation and job satisfaction variables of Pizza Hut Palu employee turnover demands, the compensation variable partially has a significant relationship to the Pizza Hut Palu employee turnover intention variable and the job satisfaction variable is significantly significant to the Pizza Hut Palu employee turnover intention. Tujuan dari penelitian ini adalah untuk menganalisis dan menentukan pengaruh variabel kompensasi dan kepuasan kerja terhadap intensi turnover karyawan pada Pizza Hut Palu. Ukuran sampel yang digunakan dalam penelitian ini adalah 53 responden, seluruh populasi dijadikan responden (sensus). Metode analisis data yang digunakan adalah regresi berganda yang digunakan untuk hubungan Windows 25.0. Hasil dari penelitian ini menunjukkan bahwa variabel kompensasi dan kepuasan kerja secara serempak berpengaruh terhadap turnover intention karyawan Pizza Hut Palu, variabel kompensasi secara parsial memiliki pengaruh yang signifikan terhadap variabel turnover intention karyawan Pizza Hut Palu dan variabel kepuasan kerja secara parsial berpengaruh signifikan terhadap turnover intention karyawan Pizza Hut Palu.
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Adiyanto, Yoga. "The Importance of Indicators : Product Quality Direct Selling and Advertising in Solving The Problem of The Pizza Hut Purchase During The Covid-19 Pandemic." Ilomata International Journal of Management 3, no. 3 (July 31, 2022): 403–16. http://dx.doi.org/10.52728/ijjm.v3i3.492.
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Pizza Hut made various efforts to boost sales in the face of business challenges in the midst of the pandemic. One of the ways to do this is by picking up the ball by selling it on a number of roads ( Gowest.id ). In addition, the strategies used by Pizza Hut are prioritizing delivery order and take away services at Pizza Hut outlets , marketing products on the roadside , holding discount promos; and n create new variants in the Pizza menu and improve the quality of its products . This study aims to determine the effect of product quality, direct selling and advertising on purchasing decisions on Pizza Hut consumers. This research is a quantitative research, taking the place of research at Pizza Hut Serang . The data used in this study are primary and secondary data obtained from distributing questionnaires to Pizza Hut consumers . The sample used is 100 respondents . Data analysis used multiple linear regression technique using SPSS program. The results of this study indicate that product quality has an effect on purchasing decisions . Direct Selling has no effect on purchasing decisions. Advertisement influence on purchasing decisions. and simultaneously variable product quality, direct selling and advertising affect purchasing decisions on Pizza Hut consumers.
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Juliana, Juliana, Amelda Pramezwary, Catherine Catherine, Hermawan Dwitama, and Indah Sentia. "Analisis Pengaruh Harga dan Promosi Terhadap Tingkat Penjualan Pizza Hut di era Covid-19." Cakrawala - Jurnal Humaniora 21, no. 2 (September 15, 2021): 74–78. http://dx.doi.org/10.31294/jc.v21i2.9838.
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Abstract- This study aims to analyze the effect of price and promotion on the sales level of Pizza Hut in the Covid-19 era. This research is a basic research to fill the research gap in sales level studies. two hypotheses and tested using data collected from 150 respondents of pizza hut customers. This research is driven by the Covid-19 pandemic which has brought a downturn for companies in marketing products produced by these companies, especially companies in the field of food and beverage. Researchers use quantitative research with multiple linear regression analysis techniques to analyze how much influence the independent variables interact with. dependent variable. Researchers found that the variable that had the most significant influence on Pizza Hut sales in the Covid-19 era was promotion. The decline in Pizza Hut prices did have an effect on the increase in Pizza Hut sales but the effect was not too significant. This is due to the intense price competition to attract consumers' attention in this pandemic. Thus, it is evident that the Pizza Hut promotion strategy by attracting public sympathy can increase sales in the Covid-19 era.Keywords: price, promotion, sales level, covid-19
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Maswati, Maswati, Wirnelis Syarif, and Wiwik Gusnita. "PERILAKU KONSUMEN REMAJA DALAM MENGKONSUMSI MAKANAN CEPAT SAJI DI PIZZA HUT BASKO GRAND MALL PADANG." JURNAL PENDIDIKAN DAN KELUARGA 9, no. 2 (June 29, 2018): 38. http://dx.doi.org/10.24036/jpk/vol9-iss2/59.
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This study is based on the behavior of juvenile consumers in consuming fast food at Pizza Hut Basko Grand Mall. This study aims to determine consumer behavior in consuming fast food. The type of research used is descriptive research. The population is teenage consumers who come to Pizza Hut Basko Grand Mall restaurant is not known the exact number and taken samples through incidental sampling. Primary data in this study obtained directly from the respondents with the format of questionnaire. Analysis technique by determining the frequency distribution of data and determine the level of achievement of respondents. The results showed that the behavior of juvenile consumers in consuming fast food at Pizza Hut Basko Grand Mall is good. The behavior of juvenile consumers in consuming fast food at Pizza Hut Basko Grand Mall with sub indicators of good knowledge. The behavior of juvenile consumers in consuming fast food at Pizza Hut Basko Grand Mall with sub indicators of good attitude.
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Arbah, Siti Fatin, Cece Rakhmat, and Depy Muhamad Pauzy. "Pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian Pizza Hut di masa pandemi." Insight Management Journal 3, no. 1 (September 30, 2022): 1–10. http://dx.doi.org/10.47065/imj.v3i1.209.
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Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian konsumen Pizza Hut Tasikmalaya di masa pandemi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survey. Populasi dalam penelitian ini tidak diketahui. Sampel dalam penelitian ini sebanyak 110 orang. Analisis data dalam penelitian ini menggunakan analisis linier berganda dengan program SPSS versi 25. Hasil penelitian ini menunjukkan bahwa promosi dan kualitas pelayanan secara simultan memiliki pengaruh signifikan terhadap keputusan pembelian konsumen Pizza Hut Tasikmalaya di masa pandemi. Promosi secara parsial memiliki pengaruh signifikan terhadap keputusan pembelian konsumen Pizza Hut Tasikmalaya di masa pandemi. Kualitas pelayanan secara parsial memiliki pengaruh signifikan terhadap keputusan pembelian konsumen Pizza Hut Tasikmalaya di masa pandemi
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Meli Siagawati. "Pelaksanaan Evaluasi Training Karyawan PIZZA HUT di Cabang Dago Bandung." ATRABIS: Jurnal Administrasi Bisnis (e-Journal) 5, no. 1 (June 28, 2019): 66–85. http://dx.doi.org/10.38204/atrabis.v5i1.232.
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Tujuan dari penelitian ini adalah untuk mengetahui pelaksanaan evaluasi training karyawan Pizza Hut di Cabang Dago Bandung. Metode penelitian yang digunakan adalah metode deskriptif yaitu penulis menggambarkan hasil observasi dan wawancara sesuai dengan data-data yang diperoleh di lapangan. Data yang dikumpulkan berupa data primer dan data sekunder . Metode yang digunakan meliputi wawancara langsung dengan pihak management PIZZA HUT, studi kepustakaan dan observasi pada restaurant cepat saji PIZZA HUT cabang Dago.Setelah melakukan observasi dan pembahasan masalah, penulis memperoleh kesimpulan bahwa pelaksanaan evaluasi training karyawan Pizza Hut di Cabang Dago Bandung berjalan dengan cukup baik. Namun demikian, penulis masih menemukan hambatan-hambatan selama penelitian. Untuk lebih baik lagi dalam pelaksanaannya, harus ada upaya-upaya yang dapat mengatasi hambatan tersebut.
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Juliana, Juliana, Amelda Pramezwary, Dhana Calista Oktaviani, Felicia Tania E, and Michelle A. Benly. "UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY." Indonesian Marketing Journal 1, no. 2 (March 2, 2022): 66. http://dx.doi.org/10.19166/imj.v1i2.5104.
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<p>In the restaurant industry, customer loyalty has become the most important strategic goal. The impact of service quality dimensions on customer loyalty is investigated using the SERVQUAL scale's dimensional structure in fast food restaurant service environments. Pizza Hut is a well-known fast-food chain that appeals to people of all ages, from children to the elderly. Pizza Hut has locations throughout the city as well as internationally. Each branch's level of service is unquestionably different. Pizza Hut Indonesia will be the subject of this study. A sample of 100 respondents is used to create and test research hypotheses. Quantitative research is the form of research that we used in this study. A questionnaire was used to collect data from everyone who has ever visited Pizza Hut Indonesia. PLS-SEM was utilized to perform the data analysis. According to the data, total consumer loyalty is 44,8 percent. As a consequence of this research, consumer loyalty at Pizza Hut Indonesia is substantially influenced by service quality.</p>
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Sugiharto, Amo, and Devia Anggraini. "PENGARUH STORE ATMOSPHERE, PROMOSI DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PIZZA HUT AREA JAKARTA BARAT." JEB17 : Jurnal Ekonomi dan Bisnis 7, no. 02 (September 30, 2022): 143–62. http://dx.doi.org/10.30996/jeb17.v7i02.7364.
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This study aims to determine the effect of Store Atmosphere, Promotion, and Product Variations on Purchase Decisions at Pizza Hut Area, West Jakarta. This research is causal associative research, using multiple linear regression analysis method. The population of this research is the consumers of Pizza Hut Area, West Jakarta. The sample in this study was taken using non-probability sampling with accidental sampling method (convenience sampling) with a total of 130 respondents. The statistical tool used is multiple linear regression analysis. Data processing using SPSS statistics software. The results of this study indicate, Store Atmosphere, Promotion, and Product Variations simultaneously and significantly influence the Purchase Decision. Store Atmosphere has a significant effect on purchasing decisions. Promotion has a significant effect on purchasing decisions. Product variations have a significant effect on purchasing decisions. To improve Purchase Decisions at the West Jakarta Pizza Hut Area, West Jakarta Pizza Hut Area is expected to pay more attention to how to improve Store Atmosphere, Promotion and Product Variations in order to improve Purchase Decisions at West Jakarta Pizza Hut Area
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Ananda Putri, Siska, Agus Sutardjo, and Sunreni Sunreni. "Pengaruh Kualitas Produk Terhadap Kepuasan Dan Loyalitas Pelanggan Di PHD (Pizza Hut Delivery) Sutomo Marapalam Padang." EKASAKTI MATUA JURNAL MANAJEMEN 1, no. 1 (January 25, 2023): 1–8. http://dx.doi.org/10.31933/emjm.v1i1.769.
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Abstract: The results of this study aim to determine which indicators are dominant in terms of product quality, customer satisfaction and customer loyalty at Pizza Hut Delivery Marapalam Padang, to determine the effect of product quality on customer satisfaction at Pizza Hut Delivery Marapalam Padang and to determine the effect of product quality satisfaction on loyalty. customers at Pizza Hut Delivery Marapalam Padang. This research uses the classic assumption test which consists of normality test, heroskadicity test and simple regression test, t test. Results from Research The dominant indicator on the product quality variable is reliability with a TCR value of 84.10%, the dominant indicator on the customer satisfaction variable is Willingness to recommend with a TCR value of 84.10% and the dominant indicator on the variable customer loyalty is an indicator of retention with a TCR value of 83.20%. The product quality variable has t arithmetic (7.061) > t table (1.983) and the calculated sig value obtained is 0.000 <0.05. This means that H1 is accepted and Ho is rejected. So it can be concluded that product quality has a significant effect on customer satisfaction at Pizza Hut Delivery Marapalam Padang. The product quality variable has t count (6,202) > t table (1,983) and the calculated sig value obtained is 0.000 <0.05. This means that H2 is accepted and Ho is rejected. So it can be concluded that product quality has a significant effect on customer loyalty at Pizza Hut Delivery Marapalam Padang.
Abstrak: Hasil penelitian ini bertujuan untuk Untuk mengetahui indikator manakah yang dominan dari kualitas produk, kepuasan pelanggan dan loyalitas pelanggan di Pizza Hut Delivery Marapalam Padang, Untuk mengetahui pengaruh kualitas produk terhadap kepuasan pelanggan di Pizza Hut Delivery Marapalam Padang dan Untuk mengetahui pengaruh kepuasan kualitas produk terhadap loyalitas pelanggan di Pizza Hut Delivery Marapalam Padang. Penelitian ini menggunakan uji asumsi klasik yang terdiri dari uji normalitas, uji heroskadisitas dan uji Regresi sederhana, Uji t. Hasil dari Penelitian Indikator yang dominan pada variabel kualitas produk adalah keandalan (realibility) dengan nilai TCR84,10%, indikator yang dominan pada variabel kepuasan pelanggan adalah Kesediaan untuk merekomendasikan (willingness recomend) dengan nilai TCR 84,10% dan indikator yang dominan pada variabel loyalitas pelanggan adalah indikator retention (ketahanan) dengan nilai TCR 83,20%. Variabel kualitas produk memiliki t hitung (7,061) > t tabel (1,983) dan nilai sig perhitungan yang diperoleh adalah sebesar 0,000<0,05. Hal ini berarti bahwa H1 diterima dan Ho ditolak. Sehingga dapat disimpulkan bahwa kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan di Pizza Hut Delivery Marapalam Padang. Variabel kualitas produk memiliki t hitung (6,202) > t tabel (1,983) dan nilai sig perhitungan yang diperoleh adalah sebesar 0,000<0,05. Hal ini berarti bahwa H2 diterima dan Ho ditolak. Sehingga dapat disimpulkan bahwa kualitas produk berpengaruh signifikan terhadap loyalitas pelanggan di Pizza Hut Delivery Marapalam Padang.
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Carlina, Gladys, and Sinta Paramita. "PR Crisis Melalui Media Sosial." Jurnal Komunikasi 9, no. 1 (August 9, 2017): 81. http://dx.doi.org/10.24912/jk.v9i1.211.
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The background of this research is communication, new media, PR and PR Crisis. Fourth of this background has a close relationship, starting from communication, human in everyday life would require communication to receive and convey information, human can not be released from human life. The advancement of the times and the development of technology, causing people to communicate easily and the development of this era caused a new challenge for the PR and PR Crisis of a company, they should be able to maintain a positive image of the company in the minds of people. In this study using descriptive qualitative methodology, it contains many writings and drawings compared to the numbers. The purpose of this research is to know the strategy used by Pizza Hut in dealing with the issue of expired food. Penelitin results, social media is very positive impact on Pizza Hut in the recovery of food issues expired. The strategy used by the Pizza Hut Crisis PR is to utilize social media. Visible from the issue of expired food that disappeared in public and Pizza Hut restaurant until now crowded visited.Latar belakang dari penelitian ini yaitu komunikasi, media baru, PR dan PR Krisis. Keempat dari latar belakang ini mempunyai hubungan yang erat, dimulai dari komunikasi, manusia di dalam kehidupan sehari-hari tentunya memerlukan komunikasi untuk menerima dan menyampaikan informasi, manusia tidak bisa dilepaskan dari kehidupan manusia. Majunya perkembangan zaman dan perkembangan teknologi, menyebabkan manusia melakukan komunikasi dengan mudah dan perkembangan zaman ini menyebabkan adanya tantangan baru bagi para PR dan PR Krisis sebuah perusahaan, mereka harus bisa mempertahankan citra positif perusahaan di benak masyarakat. Dalam penelitian ini menggunakan metodologi kualitatif deksriptif, memuat banyak tulisan dan gambar dibandingkan angka-angka. Tujuan dari penelitian ini untuk mengetahui strategi yang digunakan oleh Pizza Hut dalam menangani isu makanan kedaluwarsa. Hasil penelitin,media sosial sangat membawa dampak positif bagi Pizza Hut dalam pemulihan isu makanan kedaluwarsa. Strategi yang digunakan oleh PR Krisis Pizza Hut adalah dengan memanfaatkan media sosial. Terrlihat dari isu makanan kedaluwarsa yang menghilang di public dan restoran Pizza Hut sampai saat ini ramai dikunjungi.
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Iksan, Nur, Imaddudin, and Fadli M. Athalarik. "Komunikasi Pemasaran sebagai Upaya Rebuilding Image Pizza Hut Restoran di Masa Pandemi Covid-19." Jurnal Komunikasi Nusantara 4, no. 1 (June 5, 2022): 1–9. http://dx.doi.org/10.33366/jkn.v4i1.95.
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The Covid-19 pandemic has made the F&B (food and beverage) sector also spin its brains to defend itself from market share. In addition, the concept changes with policies that must be adapted to the competition in the middle of the market. The purpose of this study was to determine the promotion strategy used in rebuilding the image of Pizza Hut during the Covid-19 pandemic. This research is descriptive qualitative, with data collection methods by observation, interviews and documentation which is processed by the data from reducing data to explaining based on findings and correlation of concepts and theories used. The results of the study describe the use of the 7P marketing mix (product, price, place, promotion, people, process and physical evidence) in a promotional strategy that supports the rebuilding of Pizza Hut's image, with a focus on approach to people and products. People who will continue to communicate directly with consumers, and the product becomes a Pizza Hut signature that should not be left behind. The concept of picking up consumers, promotions by lowering prices and other processes that support Pizza Hut promotions. So that the original image as a family restaurant with dining at the place is now closer to consumers and affordable prices for all levels of society and can be achieved not only in related restaurants but can be found in various strategic places while still showing the characteristics of Pizza Hut itself.
Abstrak
Kondisi Pandemi Covid-19 menjadikan sektor F&B (food and beverage) juga berputar otak untuk tetap mempertahankan dari pangsa pasar. Selain itu, perubahan konsep dengan kebijakan yang harus di adaptasi berdampak pada perebutan pasar ditengah persaingan. Tujuan penelitian ini untuk mengetahui strategi promosi yang digunakan dalam rebuilding image Pizza Hut di masa pandemic Covid-19. Penelitian ini secara kualitatif deskriptif, dengan metode pengumpulan data secara observasi, wawancara dan dokumentasi yang diolah data-data tersebut dari mereduksi data hingga memaparkan berdasarkan temuan dan korelasi konsep dan teori yang digunakan. Hasil penelitian menggambarkan penggunaan bauran pemasaran 7P (product, price, place, promotion, people, process dan physical evidence) dalam strategi promosi yang menunjang rebuilding image Pizza Hut, memfokuskan pendekatannya pada people dan produk. People yang akan mengkomunikasikan langsung kepada konsumen, dan produk tetap menjadi signature Pizza Hut yang tidak boleh ditinggalkan. Konsep jemput konsumen, promosi dengan banting harga serta proses lain yang mendukung promosi Pizza Hut. Sehingga image semula sebagai family restaurant with dining at the place kini menjadi lebih dekat dengan konsumen dan harga yang terjangkau bagi semua lapisan masyarakat serta bisa dijangkau bukan hanya di resto terkait namun bisa ditemukan diberbagai tempat strategis dengan tetap menunjukkan ciri khas dari Pizza Hut itu sendiri.
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Rizky, Pratama, Sintha Wahjusaputri, and Adityo Ari Wibowo. "PENGARUH DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PIZZA HUT WILAYAH JAKARTA TIMUR." Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen 7, no. 2 (July 9, 2020): 105–12. http://dx.doi.org/10.32477/jrm.v7i2.195.
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This study aims to determine the effect between Work Discipline and Organizational Culture for Job Satisfaction. The variables used are Work Discipline and Organizational Culture as independent variables and Job Satisfaction variables as the dependent variable. The purpose of this study is to determine and analyze 1) The effect of Work Discipline on employees Job Satisfaction of Pizza Hut East Jakarta Region 2) The effect of Organizational Culture on employees Job Satisfaction of Pizza Hut East Jakarta Region 3) The effect of Work Discipline and Organizational Culture on employees Job Satisfaction of Pizza Hut East Jakarta Region
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Farida, Syarifah Ida, and Muhammad Makna Fauzi. "Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan Pada Pt Sarimelati Kencana Pizza Hut Delivery Cabang Ciputat." Jurnal Al Azhar Indonesia Seri Ilmu Sosial 1, no. 2 (August 29, 2020): 63. http://dx.doi.org/10.36722/jaiss.v1i2.461.
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<p><strong>Abstrak - </strong>Tujuan penelitian adalah untuk mengkaji dan menganalisis : 1) untuk mengetahui gaya kepemimpinan yang ada di PT Sarimelati Kencana Pizza Hut Delivery Cabang Ciputat 2) untuk mengetahui tingkat kinerja karyawan yang ada di PT Sarimelati Kencana Pizza Hut Delivery Cabang Ciputat 2) seberapa besar pengaruh gaya kepemimpinan terhadap kinerja karyawan di PT Sarimelati Kencana Pizza Hut Cabang Ciputat. Penelitian yang dilakukan adalah penelitian kuantitatif dijabarkan dalam analisa deskriptif dan verifikatif dan dilakukan di PT Sarimelati Kencana Pizza Hut Delivery Ciputat dengan jumlah sampel sebanyak 50 orang teknik <em>sampling</em> yang digunakan adalah teknik sampel jenuh. Metode analisis data yang digunakan untuk menguji hipotesis penelitian kuantitatif ini adalah analisis regresi linier sederhana. Hasil penelitian menunjukan bahwa responden : 1) Kondisi gaya kepemimpinan pada indikator yang paling dominan diperoleh dengan skor sebesar 4,28 pada indikator liberal dan kharismatik 2) Kondisi kinerja karyawan pada indikator yang paling dominan diperoleh skor sebesar 4,34 pada indikator disiplin 3) Terdapat adanya pengaruh yang kuat dari gaya kepemimpinan terhadap kinerja karyawan di PT Sarimelati Kencana Pizza Hut Delivery Cabang Ciputat sebesar 0,7821. 4) Terdapat pengaruh yang signifikan dari gaya kepemimpinan terhadap kinerja karyawan sebesar 61,16%.</p><p><strong>Kata Kunci: Gaya Kepemimpinan dan Kinerja Karyawan</strong></p><p><strong><em>Abstract - </em></strong>The research objective was to study and analyze: 1) To determine the form of leadership style in PT Sarimelati Kencana Pizza Hut Delivery, Ciputat Branch 2) To determine the level of performance of employees at PT Sarimelati Kencana Pizza Hut Delivery Ciputat Branch 2) How big is the influence of style leadership on employee performance at PT Sarimelati Kencana Pizza Hut Ciputat Branch. The research conducted is quantitative research described in descriptive and verification analysis and carried out at PT Sarimelati Kencana Pizza Hut Delivery Ciputat with a total sample of 50 people. The sampling technique used is saturated sampling technique. The data analysis method used to test the hypothesis of this quantitative research is simple linear regression analysis. The results showed that the respondents: 1) The condition of the leadership style on the most dominant indicator was obtained with a score of 4.28 on the liberal and charismatic indicators 2) The condition of the employee's performance on the most dominant indicator obtained a score of 4.34 on the discipline indicator 3) There were there is a strong influence of leadership style on employee performance at PT Sarimelati Kencana Pizza Hut Delivery Ciputat Branch of 0.7821. 4) There is a significant influence of leadership style on employee performance by 61.16%.</p><p><strong><em>Keywords</em></strong>: <strong><em>Leadership Style, Employee Performance</em></strong></p>
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Kurniawati, Tyas, Bambang Irawan, and Adi Prasodjo. "Analisis Pengaruh Kualitas Pelayanan, Harga, dan Brand Image Terhadap Kepuasan Konsumen Restoran Pizza Hut Cabang Jember." e-Journal Ekonomi Bisnis dan Akuntansi 6, no. 2 (May 29, 2019): 147. http://dx.doi.org/10.19184/ejeba.v6i2.11159.
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This study aims to knowing the influence of service quality, price, and brand image. This study is explanatory research. Population is all Pizza Hut customer Jember branch. The sampling method for this study was doing with nonprobability sampling with purposive sampling technique and it got 120 respondents. Data analysis method is multiple linear regression with confirmatory approach. The hypothesis of research is there was influenced service quality toward customer satisfaction, there was influenced price toward customer saisfaction., and there was influenced of brand image toward customer satisfaction on Pizza Hut Restaurant Jember Branch. The result of study showed up that service quality has influenced customer satisfaction. It indicates that given service by Pizza Hut Restaurant Jember branch according to the customer's hope, and the given service is enough satisfy. In order that, highly service quality will increase customer satisfaction. Price is not influenced customer satisfaction. It cause estimated price in receiving session and normally price is not same as decision from Pizza Hut Jember branch. Brand image is not influenced toward customer satisfaction. It cause brand image which Pizza Hut's got, it has not influenced to positive and negative direction. Keywords: Brand Image, Price, Customer Satisfaction, Service Quality.
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Izzah, Naela Nurul, Agung Budiatmo, and Sari Listyorini. "Pengaruh E-Service Quality, Perceived Ease Of Use, dan Brand Trust terhadap Loyalitas Konsumen (Studi Kasus pada Konsumen Pizza Hut Delivery Pekalongan)." Jurnal Ilmu Administrasi Bisnis 11, no. 1 (October 17, 2022): 50–58. http://dx.doi.org/10.14710/jiab.2022.33375.
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Fast food is one of the most popular culinary businesses in Indonesia. Fast food restaurants do not only exist abroad, in Indonesia they are also increase aggressively enhancing fast food brands, including in the city of Pekalongan. One way is to have a high level of consumer loyalty. High consumer loyalty can be influenced by the quality of electronic services, perceived ease of use and high brand trust. From the number of Pizza Hut Delivery members who always increase every year, it turns out that the number of passive consumers is increasing in number due to low consumer loyalty. This study aims to determine the effect of E-service quality, Perceived ease of use, and Brand Trust on consumer loyalty Pizza Hut Delivery Pekalongan. This type of research is explanatory research with purposive sampling method. The data collection technique used a questionnaire distributed to 100 respondents who had made a purchase at Pizza Hut Delivery Pekalongan. The data analysis method used is regression analysis using SPSS 25.00 software. The results of the study concluded that e-service quality, perceived ease of use, and brand trust had a significant effect on consumer loyalty at Pizza Hut Delivery Pekalongan. Makanan cepat saji atau fast food termasuk salah satu bisnis kuliner yang kini diminati di Indonesia. Restoran fast food tidak hanya ada di luar negeri, di Indonesia pun semakin gencar meningkatkan brand fast food tak terkecuali di kota Pekalongan. Salah satu caranya dengan memiliki tingkat loyalitas konsumen yang tinggi. Loyalitas Konsumen yang tinggi dapat dipengaruhi oleh kualitas pelayanan elektronik, persepsi kemudahan penggunaan dan kepercayaan terhadap merek yang tinggi. Dari banyaknya member Pizza Hut Delivery yang selalu mengalami kenaikan setiap tahunnya ternyata jumlah konsumen yang pasif semakin naiknya jumlah dikarenakan loyalitas konsumen yang rendah. Penelitian ini bertujuan untuk mengetahui pengaruh E-service quality, Perceived ease of use, dan Brand Trust terhadap loyalitas konsumen Pizza Hut Delivery Pekalongan. Tipe penelitian ini adalah explanatory research dengan metode purposive sampling. Teknik pengumpulan data menggunakan kuesioner yang disebar kepada 100 responden yang pernah melakukan pembelian pada Pizza Hut Delivery Pekalongan. Metode analisis data yang digunakan adalah analisis regresi dengan menggunakan bantuan software SPSS 25.00. Hasil penelitian menyimpulkan bahwa e-service quality, perceived ease of use, dan brand trust berpengaruh signifikan terhadap loyalitas konsumen pada Pizza Hut Delivery Pekalongan.
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C., F. L. "Pizza Hut: Buildng Uto a Breaktroug." Cornell Hotel and Restaurant Administration Quarterly 32, no. 1 (May 1991): 94. http://dx.doi.org/10.1177/001088049103200121.
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Dudin, M. Parid, Tubagus Rifqy Thantawi, and Susi Melinasari. "ANALISIS MANAJEMEN SYARIAH TERHADAP KEBIJAKAN PIZZA HUT DELIVERY DALAM PENANGANAN SUMBER DAYA MANUSIA DI MASA PANDEMI COVID-19 (STUDI PADA PIZZA HUT DELIVERY LEUWILIANG KABUPATEN BOGOR)." SAHID BUSINESS JOURNAL 2, no. 01 (October 30, 2022): 91–98. http://dx.doi.org/10.56406/sahidbusinessjournal.v2i01.82.
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Pandemi Covid-19 mempengaruhi pengusaha restoran sehingga berbagai cara dilakukan perseroan untuk mendorong penjualan, termasuk dengan strategi jemput bola membuat booth pinggir jalan seperti yang dilakukan oleh Pizza Hut Delivery, termasuk pada cabangnya seperti Pizza Hut Delivery Leuwiliang Kabupaten Bogor. Hal itu juga berpengaruh pada kebijakan sumber daya manusianya, sehingga manajemen sumber daya manusianya disesuaikan dengan keadaan pandemi Covid-19. Meskipun demikian, keadaan yang cukup berat saat pandemic Covid-19, kebijakan Pizza Hut Delivery dalam penanganan sumber daya manusia di masa pandemi covid-19 adalah dengan tetap memperhatikan hak dan kewajiban karyawan dalam hal kebijakan sumber daya manusia seperti kebijakan kesehatan, kebijakan jam kerja, kebijkan gaji honorarium dan tunjangan, kebijakan bonus, kebijakan mutasi dan promosi, dan kebijakan pemutusan hubungan kerja. Kebijakan sumber daya manusia di masa pandemi Covid-19 tetap berdasarkan undang-undang maupun peraturan yang diterbitkan oleh pemerintah pusat dan daerah. Selain itu juga dengan memperhatikan perjanjian kerja. Hal ini menjadikan secara analisis manajemen syariah terhadap kebijakan Pizza Hut Delivery tersebut cukup berimbang dengan memperhatikan kepentingan perseroan dan kepentingan karyawan atau sumber daya manusianya.
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Zahra', Dewi Ayu Fitria Az, Febrina Bellia, Muhammad Az muth Thirothi, and Pegy Melati Rahayu. "Cascading IS/IT Pada Unit Development Pizza Hut Indonesia Menggunakan Model Ward And Peppard." Jurnal Informatika dan Sistem Informasi 2, no. 3 (November 15, 2021): 509–15. http://dx.doi.org/10.33005/jifosi.v2i3.394.
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Berjalannya pertumbuhan ekonomi dan perkembangan teknologi yang ada di dunia, menyebabkan dunia usaha mengalami perkembangan yang sangat dengan ditandai munculnya perusahan - perusahan yang menciptakan produk dan jasa untuk membantu atau memenuhi kebutuhan manusia. Perkembangan di dunia usaha menunjukan bahwa kebutuhan hidup masyarakat semakin meningkat sehingga berpengaruh pada peningkatan daya beli masyarakat. Perancanaan strategi IS/IT yang tepat dapat mendukung rencana dan pengembangan bisnis organisasi. Pizza hut Indonesia merupakan restoran berantai dan waralaba makanan internasional yang mengkhususkan dalam bentuk pizza yang berdiri dibawah naungan PT. Sarimelati Kencana. Laba yang mereka dapatkan bersumber dari pelanggan Pizza hut Indonesia, oleh karena itu Pizza Hut Indonesia selalu melakukan pembaruan khususnya di bidang IS/IT untuk meningkatkan penjualan dan pelayanan. Akan tetapi pembaruang di bidang IS/IT perlu adanya perencanaan maka dari itu tujuan penelitian ini untuk melakukan Cascading IS/IT di unit Development agar mengetahui secara jelas strategi-strategi dan critical success factors dari sebuah perusahaan, hingga nantinya dihasilkan portfolio aplikasi yang berisi sejumlah alternatif teknologi informasi sesuai dengan keadaan perusahaan .Dalam penyusunan menggunakan model Ward and Peppard, tools yang digunakan Value Chain, Porter’s Five Force Model, McFarlan Strategic Grid, SWOT, dan Balanced Scorecard.
Kata kunci: Cascading IS/IT, Ward and Peppard, Pizza Hut Indonesia
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Kastanya, Hana Salsabila, and Anggi Pasca Arnu. "Pengaruh Promosi dan Lokasi terhadap Minat Beli Pada Pizza Hut Karawang Cental Plaza Dimasa Pandemi Covid-19." J-MAS (Jurnal Manajemen dan Sains) 7, no. 2 (October 26, 2022): 492. http://dx.doi.org/10.33087/jmas.v7i2.438.
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This study aims to examine and determine the effect of both partially and simultaneously Promotion and Location variables on Purchase Interest at Pizza Hut Karawang Central Plaza, using quantitative and technical methods of data analysis used is path analysis. The population in this study are prospective buyers and consumers of Pizza Hut Karawang Central Plaza and the sample is 100 respondents who are taken using a finite population with the slovin formula. The results showed that there was a correlation between promotion and location at the Pizza Hut restaurant, Karawang Central Plaza, which was 0.800 with a very strong correlation value. There is a partial effect of Promotion on Purchase Intention of 47.1%, this indicates that Promotion has a positive effect on Purchase Intention. There is a partial effect of Location on Purchase Intention of 32.8%, this indicates that Location has a positive effect on Purchase Intention. There is a simultaneous influence of Promotion and Location on Purchase Interest at Pizza Hut Restaurant Karawang Central Plaza of 57.7%, this shows that Promotion and Location have a contribution to Buying Interest of 57.7% while the remaining of 42.3 % is the contribution of other variables not examined in this study.
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Rahayu, Ambarwati, Sudarijati, Erni Yuningsih, and Dwi Gemina. "KINERJA KARYAWAN BERBASIS KECERDASAN EMOSIONAL DAN IKLIM ORGANISASI." Jurnal Visionida 9, no. 1 (June 24, 2023): 96–112. http://dx.doi.org/10.30997/jvs.v9i1.8451.
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Penelitian ini bertujuan untuk mengetahui kinerja karyawan yang berbasis pada kecerdasan emosional dan iklim organisasi di salah satu restoran Pizza Hut Indonesia. Populasi pada penelitian ini adalah karyawan Pizza Hut. Pengambilan sampel dilakukan kepada 56 karyawan dengan menggunakan teknik total sampling. Metode penelitian ini menggunakan analisis deskriptif kuantitatif dan verifikatif. Pengumpulan data melalui kuisioner dan wawancara. Pengujian instrumen dilakukan dengan uji validitas, realibilitas dan uji asumsi klasik. Analisis data meliputi analisis regresi berganda, korelasi, dan uji signifikansi secara simultan dan parsial. Berdasarkan hasil analisis regresi berganda, kecerdasan emosional dan iklim organisasi berpengaruh positif terhadap kinerja, dan hasil uji F menunjukkan bahwa kecerdasan emosional dan iklim organisasi dianggap penting dan berpengaruh dalam meningkatkan kinerja karyawan Pizza Hut Cibinong City Mall. Hasil uji t menunjukkan pengaruh signifikan kecerdasan emosional dan iklim organisasi
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Ironside, Kristy. "“Because of Him, We Have Pizza Hut!”." Russian History 49, no. 2-4 (April 28, 2023): 238–63. http://dx.doi.org/10.30965/18763316-12340049.
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Abstract Gorbachev’s 1997 television ad for Pizza Hut, which opened its first restaurants in the Soviet Union in 1990 through a joint venture between parent company PepsiCo, Inc. and the Moscow city soviet, is an important part of his popular image in the West, reflecting the role that capitalist consumerism is often presumed to have played in the Soviet system’s collapse. Yet, as this article shows, such joint ventures were supposed to increase the Soviet Union’s role not as a consumer, but as a producer, by showcasing the benefits of international economic cooperation with it. Joint ventures won Gorbachev powerful allies, including the CEO of Pepsi, Donald H. Kendall, who advocated for removing American trade restrictions that stood in the way of the Soviet Union assuming a larger function in world trade. As Gorbachev’s economic reforms began to fail, however, the long line in front of Pizza Hut also came to symbolize communism’s failure to deliver prosperity. Gorbachev used the difficulties of foreign companies like Pizza Hut as proof of why the Soviet Union should be given Western aid, to no avail. Ultimately, the policy of joint ventures was a failure and Pizza Hut’s presence in the post-Soviet Russian market was short lived: it left during the 1998 ruble crisis only to return under Putin in the early 2000s, only to leave once again after Russia’s 2022 invasion of Ukraine.
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Heryati, Iis, and Diny Fitriawati. "ANALISIS STRATEGI MARKETING PUBLIC RELATIONS PIZZA HUT CIMAHI DI TENGAH PANDEMI COVID-19." Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial 4, no. 2 (December 18, 2020): 97. http://dx.doi.org/10.30829/komunikologi.v4i2.7941.
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<p><strong>Abstrak </strong></p><p>Kerugian restoran akibat adanya pandemi Covid-19 selama Pembatasan Sosial Berskala Besar (PSBB) dalam dua bulan terakhir nilainya mencapai angka triliunan rupiah. Perusahaan harus menerapkan strategi yang tepat untuk menangani kondisi ini. Strategi <em>Marketing Public Relations</em> dinilai sangat efektif oleh setiap perusahaan agar bisa menarik konsumen dan meningkatkan citra baik bagi perusahaan. Tujuan dari adanya penelitian ini, penulis ingin mengetahui dan memahami bagaimana proses kegiatan yang dilakukan dalam melaksanakan strategi <em>M</em><em>arketing Public Relations</em> tersebut. Metode yang digunakan yaitu metode deskriptif kualitatif dengan pengumpulan data melalui wawancara semi terstruktur, observasi di lapangan, pengamatan sosial melalui berbagai media. Hasil penelitian menunjukan <em>Marketing Public Relations</em> Pizza Hut Cimahi dalam menangani keadaan yang terjadi menerapkan <em>Three Ways Strategy</em>. <em>Three Ways Strategy</em> meliputi <em>Pull Strategy</em> dengan melakukan promosi menggunakan media, <em>Push Str</em><em>a</em><em>tegy</em> dengan memberikan diskon secara berkala, dan <em>Pass Strategy</em> dengan melakukan <em>branding</em> sebagai restoran yang tanggap situasi. Keberhasilan Pizza Hut Cimahi dalam menjalakankan Strategi <em>Marketing Public Relations</em> tersebut dilihat dari adanya pencapaian target penjualan yang lebih tinggi dibandingkan dengan Pizza Hut di daerah lain yaitu Pizza Hut di Kota Bandung.</p><p> </p><p><strong><em>Abstract</em></strong></p><p><em>The restaurant losses as a result of the Covid-19 pandemic and social restrictions on a large scale (PSBB) the past two months achieve a value of the billions rupiah. The company must implement the right strategy to handle this condition. Marketing Public Relations strategies are effective for companies to pull costumer and improve their brand image company. The purpose of this research, the author wants to know and understand how the process of activities is carried out in implementing the Marketing Strategy Public Relations. The method used is qualitative descriptive methods by data collection via semi structured interviews, field observations, social observations via various media. Research shows Marketing Public Relations of Pizza Hut Cimahi to handle of situation implemented Three Ways Strategy. Three ways strategy encompass a “Pull Strategy” by using media promotions, “Push Strategy” by giving periodic discounts, “Pass Strategy” the restaurant that are aware of the situation. Pizza Hut Cimahi success in carrying out the Marketing Strategy Public Relations is seen form the presentation of sales targets that are higher that the Pizza Hut is other areas namely Pizza Hut in the city of Bandung</em></p>
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Sentanu, I. Nyoman Tri Mulya, I. Wayan Eka Mahendra, and Ni Made Ayu Sulasmini. "Pengaruh promosi jabatan dan kompensasi terhadap kinerja karyawan di pizza hut sunset road point." Jurnal Ilmiah Pariwisata dan Bisnis 1, no. 12 (December 30, 2022): 3469–87. http://dx.doi.org/10.22334/paris.v1i12.245.
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Penelitian ini bertujuan untuk mengetahui pengaruh promosi jabatan, dan kompensasi secara parsial dan simultan terhadap kinerja karyawan di Pizza Hut Cabang Sunset Road Point Bali. Lokasi penelitian ini di Pizza Hut Cabang Sunset Road Point Bali. Sampel yang digunakan dalam penelitian ini sebanyak 40 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Uji Koefisien Determinasi, Uji F dan Uji t. Dari hasil penelitian dapat dilihat bahwa: (1) promosi jabatan berpengaruh positif signifikan terhadap kinerja karyawan, dimana diperoleh nilai t-hitung 3,028 dan signifikansi 0,004. (2) kompensasi berpengaruh positif signifikan terhadap kinerja karyawan, dimana diperoleh nilai t-hitung 3,066 dan signifikansi 0,004. (3) secara simultan promosi jabatan dan kompensasi berpengaruh signfikan terhadap kinerja karyawan, dimana diperoleh nilai F-hitung 20,738 dan signifikansi 0,000. Besarnya pengaruh promosi jabatan dan kompensasi terhadap kinerja karyawan adalah 52,9%. Saran yang dapat diberikan peneliti adalah Pizza Hut Cabang Sunset Road Point Bali diharapkan dalam meningkatkan kinerja karyawan dengan memperhatikan variabel promosi abatan dan kompensasi
This study aims to determine the effect of promotion and compensation partially and simultaneously on employee performance at Pizza Hut Sunset Road Point Bali Branch. The location of this research is Pizza Hut Sunset Road Point Bali Branch. The sample used in this study were 40 respondents. The data analysis technique used in this research is the Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F Test and t Test. From the research results, it can be seen that: (1) job promotion has a significant positive effect on employee performance, where the t-count value is 3.028 and the significance is 0.004. (2) compensation has a significant positive effect on employee performance, where the t-count value is 3.066 and the significance is 0.004. (3) simultaneously promotion and compensation have a significant effect on employee performance, where the F-count value is 20,738 and the significance is 0,000. The magnitude of the effect of promotion and compensation on employee performance is 52.9%. The suggestion that researchers can give is that Pizza Hut Sunset Road Point Bali Branch is expected to improve employee performance by paying attention to the variables of promotion and compensation
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Anwar Sani, Muhammad, Yulinda Citra, and Nova Alvionita. "PENGARUH KEPUASAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT PIZZA HUT CABANG GREEN LAKE TANGERANG." Journal of Islamic Business Management Studies (JIBMS) 3, no. 1 (June 15, 2022): 22–31. http://dx.doi.org/10.51875/jibms.v3i1.190.
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Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja dan motivasi kerja terhadap kinerja karyawan PT. Pizza Hut Cabang Green Lake Tangerang. Metode penelitian yang digunakan dalam penelitian ini adalah metode asosiasi kausal dan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah karyawan PT. Pizza Hut Cabang Greenlake. Menggunakan sampel jenuh adalah teknik pengambilan sampel, dimana semua anggota populasi dijadikan sampel. Metode analisis yang digunakan adalah regresi linier simultan. Kepuasan kerja dan motivasi secara simultan berpengaruh signifikan terhadap kinerja karyawan
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Dhea annisa, Dinda. "Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pada Pizza Hut Plaza Medan Fair." Jurnal Ekonomi Bisnis Digital 2, no. 1 (March 3, 2023): 179–87. http://dx.doi.org/10.59663/jebidi.v2i1.216.
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ABSTRAK
Keberhasilan perusahaan untuk memenangkan persaingan dengan perusahaan lain adalah memberikan nilai dan kepuasan kepada konsumen melalui penyampaian produk dan pelayanan yang berkualitas dengan harga yang bersaing yang dapat dijangkau konsumen. Penelitian ini bertujuan untuk menguji pengaruh secara parsial dan simultan kualitas produk, kualitas pelayanan, dan harga terhadap kepuasan konsumen pada Pizza Hut Plaza Medan Fair.Jenis penelitian ini adalah kuantitatif menggunakan metode statistik deskriptif dan menggunakan teknik pengambilan sampel porposive sampling.Data yang digunakan dalam penelitian adalah data primer dengan jumlah sampel 100 orang responden yaitu konsumen yang membeli pada Pizza Hut Plaza Medan Fair.Sedangkan teknik analisis yang digunakan adalah analisis regresi linier berganda. Berdasarkan hasil penelitian secara simultan menunjukkan bahwa variabel kualitas produk, kualitas pelayanan dan harga berpengaruh signifikan dan positif terhadap kepuasan konsumen akan tetapi secara parsial variabel kualitas produk dan harga tidak mempunyai pengaruh terhadap kepuasan konsumen pada Pizza Hut Plaza Medan Fair
Kata kunci: Kualitas Produk, Kualitas Pelayanan, Harga, Kepuasan Konsumen
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Pewarta, Bartolomeus Adhika Bayu, Naili Farida, and Apriatni Endang Prihatini. "Pengaruh Diferensiasi Produk dan Social Media Marketing terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi pada Konsumen Pizza Hut Buaran Plaza Jakarta)." Jurnal Ilmu Administrasi Bisnis 11, no. 4 (October 20, 2022): 730–38. http://dx.doi.org/10.14710/jiab.2022.36040.
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The culinary industry sector, or food & beverages, will always experience changes in terms of products and marketing every year so that it can reach a wide market share. The pandemic period experienced by Pizza Hut and other industrial sectors forced these business people to make updates in terms of products and marketing. Differentiating the products offered to consumers and expanding market share with the company's marketing techniques is one of the steps to survive during the pandemic. To be able to survive during a pandemic is to have a high purchase decision. High purchasing decisions can be influenced by good product differentiation, good social media marketing and high buying interest. In fact, not all culinary businesses have a high level of purchasing decisions, including Pizza Hut. This study aims to determine the effect of product differentiation and social media marketing through buying interest on Pizza Hut purchasing decisions. Explanatory Research is the type of research used and purposive sampling is the sampling technique. The sample used is 100 consumers who have purchased any product at Pizza Hut. This study uses a validity test, reliability test, correlation coefficient, coefficient of determination, t test, and path analysis with SPSS version 25 application tools. The results obtained are positive and significant and also positive and insignificant effects of each variable. namely product differentiation and social media marketing on purchasing decisions, as well as buying interest. The buying interest variable also has a significant and positive effect on purchasing decisions. Path analysis test results show that product differentiation indirectly, significantly affects purchasing decisions, through buying interest, and social media marketing indirectly, significantly affects purchasing decisions, through buying interest.Sektor industri kuliner, atau food & beverages, setiap tahunnya akan selalu mengalami perubahan dari segi produk maupun pemasarannya hingga dapat meraih pangsa pasar yang luas. Masa pandemi yang dialami Pizza Hut dan sektor industru lainnya memaksa pelaku bisnis tersebut untuk melakukan pembaharuan dari segi produk maupun pemasaran. Melakukan diferensiasi terhadap produk yang ditawarkan kepada konsumen dan memperluas pangsa pasar dengan teknik pemasaran perusahaan menjadi salah satu langkah untuk bertahan dimasa pandemi. Untuk dapat bertahan di dalam masa pandemi adalah dengan memiliki Keputusan embelian yang tinggi. Keputusan pembelian yang tinggi dapat dipengaruhi oleh diferensiasi produk yang baik, social media marketing yang baik dan minat beli yang tinggi. Pada kenyataannya, tidak semua usaha kuliner memiliki tingkat keputusan pembelian yang tinggi termasuk Pizza Hut. Pada penelitian ini bertujuan untuk mengetahui pengaruh antara diferensiasi produk dan social media marketing melalui minat beli terhadap keputusan pembelian Pizza Hut. Explanatory Research menjadi tipe penelitian yang digunakan dan purposive sampling menjadi teknik pengambilan sampel. Sampel yang digunakan ialah 100 konsumen yang sudah pernah melakukan pembelian produk apapun di Pizza Hut. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, uji t, dan analisis jalur dengan alat bantu aplikasi SPSS versi 25. Hasil penelitian yang didapatkan ialah adanya pengaruh positif dan signifikan dan juga positif dan tidak signifikan dari masing – masing variabel yaitu diferensiasi produk dan social media marketing terhadap keputusan pembelian, juga minat beli. Variabel minat beli turut berpengaruh signifikan dan positif terhadap keputusan pembelian. Hasil uji analisis jalur menunjukkan bahwa diferensiasi produk secara tidak langsung, signifikan mempengaruhi keputusan pembelian, melalui minat beli, dan social media marekting secara tidak langsung, signifikan mempengaruhi keputusan pembelian, melalui minat beli.
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Wu, Chung-Tai, Yao-Hsu Tsai, and Jing-Yuan Peng. "Consumers’ Cognition and Satisfaction Level Toward Pizza Hut." Journal of Applied Sciences 13, no. 21 (October 15, 2013): 4754–58. http://dx.doi.org/10.3923/jas.2013.4754.4758.
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Lee, Sungil, and Shijin Yoo. "Return on marketing investment: Pizza Hut Korea's case." Management Decision 50, no. 9 (October 12, 2012): 1661–85. http://dx.doi.org/10.1108/00251741211266741.
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Deniza Dwi Andrea and Sinthon L. Siahaan. "The Influence of Perceived Price, Brand Trust and Quality Products Against Consumer Satisfaction At Pizza Hut Restaurant Jatiwaringin." Formosa Journal of Multidisciplinary Research 2, no. 6 (July 2, 2023): 1153–69. http://dx.doi.org/10.55927/fjmr.v2i6.4569.
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This study aims to determine the effect of perceived price, brand trust, and product quality on customer satisfaction at the Pizza Hut Jatiwaringin restaurant during the period March-April 2023. The data collection for this research was by means of the survey method by distributing questionnaires that had been tested with validity and reliability tests. to customers who have visited Pizza Hut Jatiwaringin more than once. The number of samples used in this study were 200 questionnaires. Data processing carried out in this study used the SmartPLS application version 3.2.9. The results of this study are that perceived price, brand trust, and product quality have a positive and significant effect on customer satisfaction.
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Efrizal and Renny Nur’ainy. "ANALISIS MODEL PENERIMAAN TEKNOLOGI (TECHNOLOGY ACCEPTANCE MODEL) PADA APLIKASI ONLINE PIZZA HUT." Jurnal Ilmiah Teknologi dan Rekayasa 28, no. 1 (2023): 15–29. http://dx.doi.org/10.35760/tr.2023.v28i1.4290.
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Terjadinya Pandemi Covid-19 dan meningkatnya pemesanan makanan secara online menjadi latar belakang dilakukanya penelitian ini, untuk mengetahui apakah aplikasi Online Pizza Hut diterima oleh masyarakat digunakannya model TAM (Technology Acceptance Model) yaitu sebuah alat teoritis yang menawarkan suatu penjelasan yang kuat serta sederhana untuk mempelajari penerimaan teknologi. Tujuan dari penelitian ini adalah menganalisis apakah aplikasi online Pizza Hut dapat diketahui dan mudah digunakan di masyarakat dengan menggunakan kuesioner pada 100 responden di Kota Depok. Metode yang digunakan dalam analisis data adalah Metode Alfa Cronbah dengan menganalsis serta mengidentifikasi variabel yang mempengaruhi optimalisasi pelayanan aplikasi online Pizza Hut dengan menggunakan 4 variabel dalam model TAM dengan jumlah 18 instrumen. Dari hasil analisis data diperoleh 18 instrumen tersebut memiliki nilai r hitung lebih besar dari r tabel sehingga semua instrumen bersifat valid, dan pengujian ke 4 variabel bersifat reliabel dengan diketahuinya nilai koefisien korelasi (ri) bernilai lebih besar dari 0,7. Yaitu pada variabel 1 ri=0,711, variabel 2 ri=0,876, variabel 3 ri=0,710, dan Variabel 4 ri=0,866. Hasil dari 4 variabel tersebut yaitu persepsi kegunaan (Perceived Usefulness), persepsi kemudahan penggunaan (Perceived Ease of Use), Sikap terhadap penggunaan (Attitude Toward Using) berpengaruh signifikan terhadap minat atau niat perilaku untuk menggunakan (Behavioural Intention to Use).
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David, Rizal, Beny Mahyudi Saputra, and Nur Hidayati. "PENGARUH DISIPLIN DAN PELATIHAN TERHADAP KINERJA KARYAWAN (PIZZA HUT DELIVERY CABANG KEDIRI DAN TULUNGAGUNG)." JURNAL MANAJEMEN DAN BISNIS 1, no. 2 (October 11, 2022): 122–35. http://dx.doi.org/10.36490/jmdb.v1i2.383.
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Penelitian ini menggambarkan pengaruh disiplin dan persiapan pekerjaan terhadap presentasi perwakilan Pizza Hut Delivery cabang Kediri dan Tulungagung. Prosedur pemeriksaan dalam tinjauan ini menggunakan legitimasi, kualitas tanpa kompromi, uji dugaan gaya lama, berbagai uji kekambuhan langsung dan uji spekulasi, sedangkan strategi pengujian dalam tinjauan ini adalah pemeriksaan purposive, sedangkan jumlah pengujian yang akan dilakukan dalam tinjauan ini adalah 34 rakyat. tentang pekerja restoran pizza. transportasi bagian Kediri dan Tulungagung. Dari hasil pemeriksaan yang telah dilakukan, terlihat bahwa Disiplin Kerja sangat berpengaruh terhadap pelaksanaan perwakilan, sedangkan persiapan pekerjaan pada hakekatnya mempengaruhi pelaksanaan. Disiplin kerja dan pelatihan kerja sekaligus mempengaruhi presentasi perwakilan transportasi pizza house cabang Kediri dan Tulungagung.
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Jeni, Adel Trudis Nurya. "PENGARUH PRODUK, HARGA, TEMPAT, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PIZZA HUT DELIVERY GRESIK." MANAJERIAL 5, no. 2 (April 21, 2019): 87. http://dx.doi.org/10.30587/manajerial.v5i2.844.
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The purpose of this study was to determine whether the product, price, place and sales promotion variables partially had an influence on the purchasing decision at Pizza Hut Delivery Gresik. The type of data used is primary data. Primary data was obtained through direct interviews with the Pizza Hut Delivery Gresik Manager. The data analysis technique used is multiple linear regression whose purpose is to calculate the magnitude of the regression coefficient which will show the magnitude of the influence of the independent variables consisting of product variables, prices, places, and sales promotions on purchasing decisions. Based on the results of this study indicate that product variables, prices, places, and sales promotions partially influence the purchase decision variables.
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Hermawati, Hermawati, and Syofian Syofian. "PENGARUH PRODUK, PELAYANAN, HARGA DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PIZZA HUT DI KOTA BENGKULU." Creative Research Management Journal 4, no. 2 (December 30, 2021): 65. http://dx.doi.org/10.32663/crmj.v4i2.2237.
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This research to determine how much influence the product, service, price and brand have on the decision to purchase pizza hut in Bengkulu city. The data analysis method used multiple linear regression. As many as 100 people as a sample determined by non-probability sampling technique with a purposive sampling approach.Data collection techniques used in this research are library research and field studies in the form of questionnaires, observations and interviews.Based on the results of the analysis in this study, it was found that the product, service, price, and brand variables had a significant effect on purchasing decisions by Pizza Hut consumers in Bengkulu City. In other words, the four independent variables together had a major influence on purchasing decisions.
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Fajar, Mochammad. "The Effect Of Intrinsic Motivation And Work Stress On Performance Of Employee Pizza Hut Merr Surabaya." Journal of World Conference (JWC) 1, no. 1 (February 8, 2019): 185–93. http://dx.doi.org/10.29138/prd.v1i1.52.
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The purpose of this study is 1. To analyze work motivation on employee performance 2. To analyze work performance with employees 3. To analyze employee performance at Pizza Hut Merr Surabaya. This research is quantitative research. The population and samples were distributed by 47 respondents. Data collection techniques using a questionnaire. The data analysis used is the Statistical Package for Social Sciences (SPSS). The results of the study showed the effect of the Intrinsic Motivation Variable (X1) on employee performance (Y) showed a significant amount of 0,000. And Job stress variable (X2) on Employee Performance (Y) shows no significant value of 0.083.The results of this study indicate that compared to work stress, intrinsic motivation has a stronger dancer on employee performance at Pizza Hut Merr Surabaya.
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Sari, Tika Meliya. "Pengaruh Komunikasi Word OF Mouth Terhadap Keputusan Pembelian Konsumen Pizza Hut di Kota Padang." JURNAL PENDIDIKAN DAN KELUARGA 10, no. 2 (March 6, 2019): 235. http://dx.doi.org/10.24036/jpk/vol10-iss2/395.
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This study aims to describe purchasing decisions and word of mouth communication and the influence between the two variables. This type of research is quantitative with causal associative methods. The population in this study were all consumers who had made a purchase at the Pizza Hut of Padang City where the amount was unknown. The sample in this study amounted to 96 people. The sampling technique used purposive sampling, where the researcher focused the sample of consumers who bought Pizza Hut in Padang City. Collecting data using a questionnaire based on the Likert Scale that tested its validity and reliability. F count is 35,111 with sig. 0,000 <0,05, the word of mouth communication variable has a significant influence on purchasing decisions..
Keywords: Purchasing Decision, Word of Mouth Communication
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Ramadan, Risko, Rasipan Rasipan, and Joni Heruwanto. "PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PIZZA HUT DELIVERY CABANG CILEUNGSI." Jurnal Manajemen Kewirausahaan 16, no. 2 (December 31, 2019): 151. http://dx.doi.org/10.33370/jmk.v16i2.333.
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ABSTRAK Tujuan penelitian untuk mengetahui kualitas pelayanan dan harga yang di berikan oleh Pizza Hut Delivery cabang Cileungsi serta untuk mengetahui kepuasan Pelanggan Pizza Hut Delivery cabang Cileungsi. Metode yang di gunakan dalam penelitian iniadalah metode kuantitatif hal ini di maksutkan untuk menghitung dari angket data kualitas pelayanan dan harga sebagai variabel bebas atau X1,X2 yang sudah di ketahui dan menghitung angket data kepuasan pelanggan,Hasil analisa regresi dapat di buat persamaan regresi berganda Penelitian menghasilkan dua temuan utama sesuai dengan hipotesis yang akan di ajukan yaitu kualitas pelayanan memiliki pengaruh positif terhadap kepuasan pelanggan lalu Harga memiliki pengaruh positif terhadap kepuasan pelanggan. Maka berdasarkan temuan tersebut maka untuk meningkatkan kepuasan pelanggan di sarankan agar dilakukan upaya memperbaiki kualitas pelayanan dan meninjau Harga. Kata Kunci ; Kualitas Pelayanan, Harga, Kepuasan pelanggan.
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Buniarto, Edwin Agus. "Strategi Pimpinan Pizza Hut Delivery Kediri untuk Meningkatkan Kinerja Karyawan." JMK (Jurnal Manajemen dan Kewirausahaan) 7, no. 3 (October 8, 2022): 105. http://dx.doi.org/10.32503/jmk.v7i3.2560.
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Penelitian ini di latar belakangi hasil pengamatan peneliti di Pizza Hut Delivery Cabang Kediri. Permasalahan penelitian ini adalah (1) Bagaimana strategi pemimpin untuk mengatasi strengths dan opportunities? (2) Bagaimana strategi pemimpin untuk mengatasi strengths dan threats (3) Bagaimana strategi pemimpin untuk mengatasi weaknesses dan threats? (4) Bagaimana strategi pemimpin untuk mengatasi weaknesses dan opportunities? Penelitian ini memakai pendekatan kualitatif dengan teknik wawancara. Teknik ini merupakan teknik pengumpulan data dengan mengajukan pertanyaan langsung kepada narasumber atau informan terkait dengan topic penelitian secara langsung. Subjek penelitian pada penelitian ini yaitu pemimpin dan karyawan Pizza Hut Delivery Cabang Kediri. Hasil penelitian ini adalah (1) Cara mengatasi strategi kekuatan (strengths) mampu mengambil keuntungan dari sebuah peluang (opportunities) dengan strategi yang dilakukan oleh pemimpin adalah: pemimpin memberikan sikap tegas, disiplin dalam memberikan contoh kepada karyawan secara internal sedangkan secara eksternal memberikan kuaitas pelayanan kepada customer, (2) Cara mengatasi kekuatan (strengths) mampu menghadapi ancaman (threats) dengan strategi yang dilakukan oleh pemimpin adalah: menfasilitas aplikasi-aplikasi yang dapat membantu customer dalam melakukan pemesanan agar lebih mudah. (3) Strategi pemimpin mengatasi kelemahan (weaknesses) yang mampu membuat ancaman (threats) menjadi nyata atau menciptakan sebuah ancaman baru yaitu strategi kelemahan dalam membuat ancaman tersebut dengan ide yang kreatif dan inovatif dilakukan oleh pemimpin dan karyawan lain dengan solusi yang cerdas yang berguna untuk meningkatkan pendapatan perusahaan. (4) Cara mengatasi kelemahan (weaknesses) mampu mengambil keuntungan dari sebuah peluang (opportunities) dengan Strategi mengatasi kelemahan (weaknesses) mampu mengambil keuntungan dari sebuah peluang (opportunities) yang ada
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Dzulkarnaen, Adib Rochmansyah, and Nuruni Ika Kusuma Wardhani. "ANALISIS BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI PIZZA HUT SURABAYA." Economos : Jurnal Ekonomi dan Bisnis 5, no. 1 (April 26, 2022): 1–7. http://dx.doi.org/10.31850/economos.v5i1.1612.
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Purchasing decisions are people's ideas to evaluate various options and make a decision to choose a product. The objective of this study is to determine the effect of the Promotion Mix (X1) on purchasing decisions. Restaurant attendance due to the Covid-19 pandemic within 1 year This value reaches trillions of dollars. The company is obliged to practice appropriate strategies to deal with this situation. Every company believes that all promotional views are mixed in a very efficient way to attract customers and enhance a good corporate image. The purpose of this study is that the author wants to master and understand how promotion is carried out by reviewing the promotional mix. The method used is a questionnaire survey method, which is the collection of information questionnaires, field observations, and social observations through various media. The research proves that the promotional mix carried out by Pizza Hut in Surabaya in dealing with the circumstances that occur has implemented 3 aspects of the Promotional Mix, namely direct sales, public relations, and sales promotion. It can be concluded that the promotion mix can significantly influence purchasing decisions, it can be seen from the R-Square data of 51.70%.
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Janson B, El Bethree Jeremya, and I. Nyoman Nurcaya. "PENERAPAN JUST IN TIME UNTUK EFISENSI BIAYA PERSEDIAAN." E-Jurnal Manajemen Universitas Udayana 8, no. 3 (February 27, 2019): 1755. http://dx.doi.org/10.24843/ejmunud.2019.v08.i03.p21.
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Just In Time is a system designed to get good quality, reduce costs, and achieve time and cost as efficiently as possible by eliminating the waste. This research was conducted at Pizza Hut Delivery Kerobokan, aimed at knowing and analyzing Just In Time implementation in improving inventory cost efficiency. Data collection method is done by observing the object under study. Data analysis techniques used are descriptive quantitative analysis techniques. The results of this study indicate that the traditional purchasing system that was implemented in 2016 is still not effective, because it still uses the traditional system which causes waste. Pizza Hut Delivery companies should implement the Just In Time purchase system, enter into agreements with suppliers regarding the quality, quantity and time of raw material delivery with an agreement with the supplier of the company to minimize storage and ordering costs.
Keywords: just in time, cost efficiency, inventory
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Tansir, Farel Adrianto, Dyah Ayu Megawati, and Imam Ahmad. "PENGEMBANGAN SISTEM KEHADIRAN KARYAWAN PARUH WAKTU BERBASIS RFID (STUDI KASUS: PIZZA HUT ANTASARI, LAMPUNG)." Jurnal Teknik dan Sistem Komputer 2, no. 2 (January 7, 2022): 40–52. http://dx.doi.org/10.33365/jtikom.v2i2.1437.
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Berdasarkan hasil wawancara di restoran Antasari Pizza Hut Lampung, pencatatan presensi masih menggunakan pendeteksian presensi manual. Hal tersebut menyebabkan terjadinya kesalahan dalam perhitungan kehadiran karyawan, yang berdampak pada keterlambatan manajer dalam pengurangan gaji karena kesalahan dalam perhitungan kehadiran karyawan dan nominal gaji yang diterima. Sistem kehadiran berbasis RFID dapat membantu mengelola kehadiran secara akurat dan efisien. Teknologi RFID terdiri dari dua komponen utama yaitu pembaca RFID dan tag RFID. Teknologi ini merupakan sistem otomatis untuk merekam data nirkabel yang terdiri dari dua bagian yaitu tag (transponder) dan pembaca. Perancangan sistem kehadiran paruh waktu menggunakan RFID pada restoran Pizza Hut Antasari Lampung ini dilakukan berdasarkan proses wawancara untuk mengetahui lebih jauh mengenai permasalahan yang sedang diteliti. Hasil pengujian pada fitur perangkat keras dan perangkat lunak, sistem kehadiran berbasis RFID ini dapat bekerja sesuai dengan yang diharapkan dengan tingkat keberhasilan pengujian perangkat keras 100% dan tingkat keberhasilan pengujian perangkat lunak 98,81%.
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Rima Handayani and Rifqi Fauzan. "Pengaruh Pelatihan dan Lingkungan Kerja Non Fisik Terhadap Kinerja Karyawan Pizza Hut Delivery Karawang Jawa Barat." Jurnal Multidisiplin Madani 2, no. 4 (April 29, 2022): 1721–38. http://dx.doi.org/10.55927/mudima.v2i4.291.
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The purpose of this study was to determine the effect of training on employee performance, the effect of non-physical work environment on employee performance, and the effect of training and non-physical work environment simultaneously and partially on employee performance at Pizza Hut Delivery Karawang, West Java. The population in this study were all employees of Pizza Hut Delivery Karawang, West Java, totaling 70 people, the sample technique used was the saturated sample technique, the data collection technique used in this study was a questionnaire/questionnaire method. The results of multiple linear regression analysis showed Y = 11.955 + 0.282 X1 + 0.438 X2. While the correlation coefficient value shows 0.724, it can be concluded that the training variable (X1) and the non-physical work environment (X2) simultaneously have a strong level of relationship strength on employee performance (Y). And the Coefficient of Determination Test obtained the coefficient of determination (R-Square) of 0.525, it can be concluded that training (X1) and non-physical work environment (X2) together have a contribution of 52.5% influence on employee performance
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Afifah, Nisa. "Pengaruh Supply Chain Management terhadap Kinerja Operasional Perusahaan Studi Kasus Pada Pizza Hut Kota Samarinda." Jurnal Administrasi Bisnis FISIPOL UNMUL 10, no. 4 (November 29, 2022): 290. http://dx.doi.org/10.54144/jadbis.v10i4.9091.
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Penelitian ini bertujuan untuk menganalisis supply chain management melalui variabel information sharing, longterm relationship, cooperation, dan process integration terhadap kinerja operasional Pizza Hut Kota Samarinda. Dengan menerapkan sistem supply chain management yang baik, restoran bisa terhindar dari stok berlebihan dan terjaganya stok bahan baku pada penyimpanan sehingga kepuasaan pelanggan meningkat karena produk yang dihasilkan berkualitas dan sesuai dengan keinginan pelanggan. Supply chain management adalah sekumpulan kegiatan aliran barang mulai dari kegiatan pengiriman barang dari pemasok, pemrosesan bahan baku hingga mendistribusikannya ke konsumen. Populasi dalam penelitian adalah 4 outlet Pizza Hut di Kota Samarinda. Menjadikan 43 orang sampel yang terdiri dari manajer dan karyawan BOH back of house. Penelitian menggunakan metode pendekatan kuantitatif dan menggunakan kuesioner untuk mengumpulkan data setelahnya menggunakan aplikasi SPSS dalam mengelola data. Hasil yang didapatkan dalam penelitian ini variabel information sharing dan process integration berpengaruh signifikan terhadap kinerja operasional Perusahaan sedangkan variabel longterm relationship, dan cooperation tidak berpengaruh signifikan terhadap kinerja operasional perusahaan. Berdasarkan hasil penelitian rekomendasi yang diberikan adalah outlet dan supplier dapat membuat perjanjian yang detail dan transparan sehingga produktifitas perusahaan selalu terjaga dengan baik.
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Dinata, Anjasmara Putra, and Suhana Suhana. "Pengaruh Beban Kerja, Stres Kerja, dan Job Insecurity Terhadap Turnover Karyawan." Journal of Management and Bussines (JOMB) 5, no. 1 (June 30, 2023): 722–31. http://dx.doi.org/10.31539/jomb.v5i1.5500.
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This study aims to determine the effect of workload, work stress, and Job Insecurity on employee Turnover at Pizza Hut Semarang. The population in this study were 150 employees at Pizza Hut Semarang. The number of samples to be taken in this study are 100 employees. Determining the number of samples to be used in this study by means of Quota Sampling, namely to determine samples from populations that have a high school diploma and a minimum working period of 6 months up to the desired number (quota). The data collection technique used in this study was a questionnaire. Source of data used in this research is primary data secondary data. In the data analysis test, the researcher conducted a validity test, reliability test, multiple regression test, coefficient of determination (R2), f test and t test. The results of this study show, Job Stress has an effect on Employee Turnover, and Job Insecurity has an effect on Employee Turnover, while Workload has no effect on Employee Turnover.
Keywords: Workload, Work Stress, Job Insecurity, Employee Turnover
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Kustiawati, Kiki, Aan Setiadarma, and Anjang Priliantini. "Strategi Public Relations dalam Manajemen Isu Keamanan Pangan di Pizza Hut Indonesia." Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika 8, no. 1 (June 30, 2019): 53. http://dx.doi.org/10.31504/komunika.v8i1.1876.
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Dewi Samad, Telsy Fratama. "Pengaruh Persepsi Label Halal Terhadap Preferensi Konsumen pada Restoran Pizza Hut dan KFC di Yogyakarta." FALAH: Jurnal Ekonomi Syariah 4, no. 1 (March 26, 2019): 1. http://dx.doi.org/10.22219/jes.v4i1.7960.
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Halal label has an important role to make consumers recognize easily the quality of products, especially to Muslim consumers. It has enhanced the image of products’s cleaness, purity, and no harm. The non-Muslims are also give positif feedback about halal label. This study aims to determine the consumers’ perseption of halal label, the effect perception of halal label on consumers purchasing preference at the Pizza Hut and KFC Restaurant. Determine whether there are differences in consumers' perception of halal label based on gender, religion, educational background, and income. Determine whether there are differences of influence on halal label perception based on gender, religion, education background and income to consumer preferences. This research is quantitative with 200 sample respondents Pizza Hut and KFC, simple random sampling method. The data collection using a likert scale questionaire. Data were analized using Correlation Analysis, Different T-test & F-test (Anova), and Analisis Multivariat Analysis Varians (Manova). The result found that overall average level of respondents's perception of halal label positif and has significant effect on the preferences. Then the result of analysis differences perseption found that there are significant differences between the consumers’ perseption of halal label based on gender, religion, educational background, while based income level, did not occur significantly different. The result analysis in effect, discover that there were significant differences influent perception of halal label on the characteristics of the consumers purchasing preferences: gender, religion, educational background, and income.
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Firmansyah, Mochamad Alfan, Ni Nyoman Putu Martini, and Tatit Diansari Reskiputri. "Pengaruh Hedonik Value, Store Atmosphere dan Promosi terhadap Keputusan Pembelian Konsumen Pada Pizza Hut di Kedai Rilex Jember." BUDGETING : Journal of Business, Management and Accounting 4, no. 1 (December 31, 2022): 166–82. http://dx.doi.org/10.31539/budgeting.v4i1.4135.
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This research was conducted on consumers of Pizza Hut at Kedai Rilex Jember. This study aims to determine the influence of hedonic value, store atmosphere, and promotion on purchasing decisions at Pizza Hut At Kedai Rilex Jember. In this study, data were collected with tools in the form of observation, interviews, and questionnaires for 100 respondents using purposive sampling techniques. The analysis used includes data instrument tests (validity tests, and reliability tests), multiple linear regression analysis, classical assumption tests (normality test, multicholinearity test, heteroskedasticity test), and hypothesis test (F test, t test, coefficient of determination). From the results of the analysis using regression, it can be seen that the variables hedonic value (0.230), mood (0.285), and promotion (0.262), all have a positive effect on purchasing decisions. From the t test, hedonic value results (0.001) had a significant effect on purchasing decisions. The mood test (0.000) has a significant effect on purchasing decisions. As well as promotions (0.000), all have a significant effect on purchasing decisions. From the results of the study, it can be concluded that the better the hedonic value will have an impact on the better the purchase decision, the better the store atmosphere will have an impact on the better the purchase decision and the promotion affects the purchase decision which means that the better the promotion will have an impact on the better the purchase decision.
Keywords: Hedonic Value, Purchase Decision, Promotion and Atmosphere
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Nugrahani, Ade, Devie Lestari Hayati, Santoso Tri Raharjo, and Sahadi Humaedi. "PROGRAM LOCAL FARMER EMPOWERMENT OLEH PT SRIBOGA RATURAYA (PIZZA HUT) DI LEMBANG BANDUNG JAWABARAT." Prosiding Penelitian dan Pengabdian kepada Masyarakat 6, no. 3 (February 11, 2020): 216. http://dx.doi.org/10.24198/jppm.v6i3.26209.
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Abstrak Dalam menjalankan bisnis secara etis, bahwa suatu perusahaan sangat perlu memedulikan tanggung jawab sosial dan lingkungannya. Perusahan perlu memperhatikan kebutuhan karyawan dan juga masyarakat yang berada di tempat perusahaan beroperasi. Perusahaan perlu memiliki Programprogram yang bertujuan untuk memberikan dampak positif bagi kesejahteraan sosial. Salah satunya dengan memiliki program peningkatan taraf hidup petani lokal menjadi salah satu hasil akhir dari pemberdayaan petani lokal telah dilakukan Sriboga Raturaya dalam program Corporate Social Responsibility (CSR) yang bersifat sustainability. Untuk mendukung suksesnya program tersebut diperlukan modal serta pemahaman untuk menggarap sejumlah tanaman holtikultura yang memiliki kualitas unggul. Sriboga Raturaya telah membentuk pemberdayaan masyarakat tani yang disebut Local Farmer Empowerment khususnya di lembang bandung. Perusahaan selalu berupaya untuk meningkatkan taraf hidup para petani lokal dengan menyediakan sebuah marketplace untuk memasarkan seluruh hasil pertanian mereka yang memiliki kualitas terbaik sesuai dengan standar GAP ( Good Agricultural Practises ) dan GHP ( Good Handling Practices ). Bekerja sama dengan dua kelompok petani lokal yang berlokasi di daerah Lembang dan sekitarnya, para petani memenuhi kebutuhan sayursayuran seperti paprika merah, paprika hijau, romaine lettuce, buncis dan tomat untuk 29 outlet Pizza Hut Restoran dan PHD di area Bandung. Abstact In conducting business ethically, that a company really needs to care about its social and environmental responsibilities. The company needs to pay attention to the needs of employees and also the people in the company where they operate. Companies need to have programs that aim to have a positive impact on social welfare. One of them is by having a program to improve the standard of living of local farmers to be one of the final results of empowering local farmers by Sriboga Raturaya in the Corporate Social Responsibility (CSR) program that is sustainable. To support the success of the program, capital and understanding are needed to work on a number of horticultural crops that have superior quality. Sriboga Raturaya has formed a community empowerment called the Local Farmer Empowerment, especially in Lembang Bandung. The company always strives to improve the lives of local farmers by providing a marketplace to market all of their agricultural products of the highest quality in accordance with the standards of GAP (Good Agricultural Practices) and GHP (Good Handling Practices). In collaboration with two groups of local farmers located in the Lembang and surrounding areas, farmers meet the needs of vegetables such as red peppers, green peppers, romaine lettuce, beans and tomatoes for 29 Pizza Hut Restaurant and PHD outlets in the Bandung area.
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Sheng, Ruiyuan. "The Strategy Choice of self-support and outsourcing model of Food and beverage enterprises' delivery Service." BCP Business & Management 44 (April 27, 2023): 733–39. http://dx.doi.org/10.54691/bcpbm.v44i.4925.
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Currently, the catering business offers take-out delivery services to customers because to the severe rivalry in the sector and the development, use, and popularization of information technology. In China, huge Internet delivery platforms are mostly used for catering delivery services, and the service provider is primarily focused on a small number of platforms with competitive advantages. In this profession, there is intense industrial competition and a high barrier to entry. Some big catering chain businesses, including KFC and Pizza Hut under Yum Group, have a delivery service team comprising of its own take-out ordering platform and delivery workers as opposed to delivering through take-out delivery platform. While self-operated take-out ordering and distribution platforms will incur high platform maintenance costs, salaries of distribution service team personnel and other expenses for a long time, and will incur management costs or scale diseconomies of the department, large take-out ordering and distribution platforms require paying high commissions and distribution fees to the platform providers. This article will use the Yum! Brands, i.e., KFC and Pizza Hut brands as examples, which are owned by it and have their own distribution service team and platform for takeout food sales, and compare and analyze the benefits, drawbacks, opportunities, and challenges of the two distribution models using the SWOT analysis method. Based on the analysis, this study examines whether or not catering businesses should have a self-operated delivery service team and under what circumstances they should choose which route to follow for delivery service.