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Relevant bibliographies by topics / Persuasive Multimodal

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Journal articles

Academic literature on the topic 'Persuasive Multimodal'

Author: Grafiati

Published: 22 June 2023

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Journal articles on the topic "Persuasive Multimodal"

1

Valeiras-Jurado, Julia. "Multimodal persuasive strategies in product pitches." Text & Talk 41, no. 4 (2021): 561–84. http://dx.doi.org/10.1515/text-2019-0254.

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Abstract The product pitch is a widespread genre within business communication and is used to introduce a product in the market. Product pitches are meant to convince an audience of the value of the product they introduce. Because they are subjected to strict time constraints, these presentations need to be particularly effective in their persuasive efforts, and speakers need to make the best use of all the semiotic resources they have at their disposal to efficiently convey their message. Researchers and practitioners with first-hand experience in this genre agree that it is inherently persua

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Valeiras-Jurado, Julia, and Noelia Ruiz-Madrid. "Multimodal enactment of characters in conference presentations." Discourse Studies 21, no. 5 (2019): 561–83. http://dx.doi.org/10.1177/1461445619846703.

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In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference presentations, is frequently achieved through a combination of semiotic modes. Therefore, a skilful orchestration of these modes can be considered key to achieving effective communication in this genre. However, our understanding of persuasion has often focused on specific elements of the message considered in isolation and mainly from the linguistic perspective. Relatively little

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Rach, Niklas, Klaus Weber, Yuchi Yang, Stefan Ultes, Elisabeth André, and Wolfgang Minker. "EVA 2.0: Emotional and rational multimodal argumentation between virtual agents." it - Information Technology 63, no. 1 (2021): 17–30. http://dx.doi.org/10.1515/itit-2020-0050.

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Abstract Persuasive argumentation depends on multiple aspects, which include not only the content of the individual arguments, but also the way they are presented. The presentation of arguments is crucial – in particular in the context of dialogical argumentation. However, the effects of different discussion styles on the listener are hard to isolate in human dialogues. In order to demonstrate and investigate various styles of argumentation, we propose a multi-agent system in which different aspects of persuasion can be modelled and investigated separately. Our system utilizes argument structu

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4

Pfurtscheller, Daniel. "Persuasives Handeln: objektbezogen, multimodal, massenmedial. Gebrauch der „Taferln“ in österreichischen TV-Wahldebatten." Studia Linguistica 35 (March 29, 2017): 37–66. http://dx.doi.org/10.19195/0137-1169.35.3.

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Object-related and multimodal forms of persuasion. The case of “Taferln” small cardboard signs in Austrian TV election debatesAustrian TV debates are held as roundtable talks with little formal rules, in particular the use of documents and objects brought along is not prohibited. This paper deals with the persuasive use and situated history of “Taferln” small cardboard signs during the 15 one-on-one encounters produced live by the Austrian public service broadcaster ORF before the general election in 2013. The video data were coded in terms of object use, relevant sections further transcribed

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Vereijken, Beatrix, and H. T. A. (John) Whiting. "“The assumption of separate senses”: Pervasive? Perhaps – Persuasive? Hardly!" Behavioral and Brain Sciences 24, no. 2 (2001): 242–43. http://dx.doi.org/10.1017/s0140525x01533944.

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We show that Stoffregen & Bardy's arguments against the assumption of separately functioning senses have more historical antecedents than they give credit for, and that multimodal functioning – primitive in perceptual and brain development – does not require this assumption. What is needed is evidence that biological organisms are indeed detecting and acting upon information in a multimodal (or global) array.

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Valeiras‐Jurado, Julia. "Genre‐specific persuasion in oral presentations: Adaptation to the audience through multimodal persuasive strategies." International Journal of Applied Linguistics 30, no. 2 (2020): 293–312. http://dx.doi.org/10.1111/ijal.12284.

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7

Casquero, Daniel, Andrés Monzon, Marta García, and Oscar Martínez. "Key Elements of Mobility Apps for Improving Urban Travel Patterns: A Literature Review." Future Transportation 2, no. 1 (2022): 1–23. http://dx.doi.org/10.3390/futuretransp2010001.

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In recent decades cities have applied a number of policy measures aimed at reducing car use and increasing public transportation (PT) patronage. Persuasive strategies to change mobility behavior present notable limitations in economic and logistical terms and have only minor impacts. The smartphone has emerged as a promising tool to overcome these challenges, as it can host persuasion strategies through mobility apps. Simultaneously, Mobility-as-a-Service (MaaS) schemes could open up new possibilities for addressing both sustainability goals and the needs of urban travelers. This paper carries

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Kiili, Carita, Blaine E. Smith, Eija Räikkönen, and Miika Marttunen. "Students’ Interpretations of a Persuasive Multimodal Video About Vaccines." Journal of Literacy Research 53, no. 2 (2021): 196–218. http://dx.doi.org/10.1177/1086296x211009296.

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The present study investigated students’ ( N = 404) interpretations of the main message and use of modes in a persuasive multimodal video on vaccines. It also examined whether students’ topic knowledge, language arts grades, and self-identified gender were associated with their interpretations. Students analyzed a YouTube video in which two entertainers demonstrated the importance of vaccinating children. Students’ interpretations of the usefulness of vaccines varied in terms of quality of reasoning, which was associated with students’ topic knowledge. Notably, many students’ interpretations o

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9

Guerini, Marco, Oliviero Stock, and Massimo Zancanaro. "A TAXONOMY OF STRATEGIES FOR MULTIMODAL PERSUASIVE MESSAGE GENERATION." Applied Artificial Intelligence 21, no. 2 (2007): 99–136. http://dx.doi.org/10.1080/08839510601117169.

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10

Vieira, Mauriceia Silva de Paula, and Paula Silva Abreu. "Letramento multimodal e argumentação: análise de estratégias persuasivas no anúncio publicitário / Multimodal literacy and argumentation: analysis of persuasive strategies in advertisement." Texto Livre: Linguagem e Tecnologia 10, no. 2 (2017): 271–90. http://dx.doi.org/10.17851/1983-3652.10.2.271-290.

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RESUMO: Este artigo analisa anúncios publicitários veiculados no YouTube, com vistas a compreender como os diferentes recursos semióticos contribuem para que o anúncio possa significar mais e atingir o público-alvo. Para isso, foram selecionados três anúncios publicitários, veiculados em vídeo, a fim de que fosse feita uma análise dos recursos presentes, a partir da abordagem da Gramática do Design Visual, uma das vertentes da semiótica social. As análises, de cunho descritivo e qualitativo, evidenciam que as funções composicional, interativa e representacional encontram-se articuladas no gêne

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