Relevant bibliographies by topics / Persuasive Multimodal

Academic literature on the topic 'Persuasive Multimodal'

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Published: 22 June 2023

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Journal articles on the topic "Persuasive Multimodal"

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Valeiras-Jurado, Julia. "Multimodal persuasive strategies in product pitches." Text & Talk 41, no. 4 (February 2, 2021): 561–84. http://dx.doi.org/10.1515/text-2019-0254.

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Abstract The product pitch is a widespread genre within business communication and is used to introduce a product in the market. Product pitches are meant to convince an audience of the value of the product they introduce. Because they are subjected to strict time constraints, these presentations need to be particularly effective in their persuasive efforts, and speakers need to make the best use of all the semiotic resources they have at their disposal to efficiently convey their message. Researchers and practitioners with first-hand experience in this genre agree that it is inherently persuasive and multimodal. However, little is known about the complex interplay established between the different semiotic modes that are at stake in a product pitch, and about the potential effect that these multimodal ensembles have on persuasion. This study analyses a corpus of product pitches using a combination of computer assisted multimodal discourse analysis and ethnographic observations and interviews to probe into the use of multimodal persuasive strategies in these presentations. The findings show how speakers highlight the unique selling points of their products and present them as the best solution to a problem, resorting to a series of persuasive strategies (e.g. attention getting, evaluation) that are realised through carefully orchestrated multimodal ensembles.
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Valeiras-Jurado, Julia, and Noelia Ruiz-Madrid. "Multimodal enactment of characters in conference presentations." Discourse Studies 21, no. 5 (May 13, 2019): 561–83. http://dx.doi.org/10.1177/1461445619846703.

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In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference presentations, is frequently achieved through a combination of semiotic modes. Therefore, a skilful orchestration of these modes can be considered key to achieving effective communication in this genre. However, our understanding of persuasion has often focused on specific elements of the message considered in isolation and mainly from the linguistic perspective. Relatively little attention has been paid to the overall persuasive effect achieved by the complex multimodal ensemble. This study approaches the analysis of persuasive strategies in conference presentations combining multimodal discourse analysis and ethnographic methods. It focuses on a particular attention-getting technique: enactment of characters, or acting the part of a person that is being referred to. Our analysis shows how it is achieved through the orchestration of different modes such as words, intonation, gestures, head movements, gaze and facial expression.
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Rach, Niklas, Klaus Weber, Yuchi Yang, Stefan Ultes, Elisabeth André, and Wolfgang Minker. "EVA 2.0: Emotional and rational multimodal argumentation between virtual agents." it - Information Technology 63, no. 1 (February 1, 2021): 17–30. http://dx.doi.org/10.1515/itit-2020-0050.

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Abstract Persuasive argumentation depends on multiple aspects, which include not only the content of the individual arguments, but also the way they are presented. The presentation of arguments is crucial – in particular in the context of dialogical argumentation. However, the effects of different discussion styles on the listener are hard to isolate in human dialogues. In order to demonstrate and investigate various styles of argumentation, we propose a multi-agent system in which different aspects of persuasion can be modelled and investigated separately. Our system utilizes argument structures extracted from text-based reviews for which a minimal bias of the user can be assumed. The persuasive dialogue is modelled as a dialogue game for argumentation that was motivated by the objective to enable both natural and flexible interactions between the agents. In order to support a comparison of factual against affective persuasion approaches, we implemented two fundamentally different strategies for both agents: The logical policy utilizes deep Reinforcement Learning in a multi-agent setup to optimize the strategy with respect to the game formalism and the available argument. In contrast, the emotional policy selects the next move in compliance with an agent emotion that is adapted to user feedback to persuade on an emotional level. The resulting interaction is presented to the user via virtual avatars and can be rated through an intuitive interface.
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Pfurtscheller, Daniel. "Persuasives Handeln: objektbezogen, multimodal, massenmedial. Gebrauch der „Taferln“ in österreichischen TV-Wahldebatten." Studia Linguistica 35 (March 29, 2017): 37–66. http://dx.doi.org/10.19195/0137-1169.35.3.

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Object-related and multimodal forms of persuasion. The case of “Taferln” small cardboard signs in Austrian TV election debatesAustrian TV debates are held as roundtable talks with little formal rules, in particular the use of documents and objects brought along is not prohibited. This paper deals with the persuasive use and situated history of “Taferln” small cardboard signs during the 15 one-on-one encounters produced live by the Austrian public service broadcaster ORF before the general election in 2013. The video data were coded in terms of object use, relevant sections further transcribed and evaluated in conjunction with the journalistic picture direction and camera work. The findings show that politicians employed “Taferln” in 12 broadcasts, usually to be seen in close-up on the TV screen, suggesting that “Taferln” are an established means in Austrian political discourse to argue and persuade. The qualitative analysis describes in detail how “Taferln” provide communicative benefits in the conversational situation: how “Taferln” can be used to refute statements of the counter party, how conversational roles are performatively constituted based on object use, and how affordances of the material objects are strategically exploited for persuasive action.
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Vereijken, Beatrix, and H. T. A. (John) Whiting. "“The assumption of separate senses”: Pervasive? Perhaps – Persuasive? Hardly!" Behavioral and Brain Sciences 24, no. 2 (April 2001): 242–43. http://dx.doi.org/10.1017/s0140525x01533944.

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We show that Stoffregen & Bardy's arguments against the assumption of separately functioning senses have more historical antecedents than they give credit for, and that multimodal functioning – primitive in perceptual and brain development – does not require this assumption. What is needed is evidence that biological organisms are indeed detecting and acting upon information in a multimodal (or global) array.
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Valeiras‐Jurado, Julia. "Genre‐specific persuasion in oral presentations: Adaptation to the audience through multimodal persuasive strategies." International Journal of Applied Linguistics 30, no. 2 (January 28, 2020): 293–312. http://dx.doi.org/10.1111/ijal.12284.

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Casquero, Daniel, Andrés Monzon, Marta García, and Oscar Martínez. "Key Elements of Mobility Apps for Improving Urban Travel Patterns: A Literature Review." Future Transportation 2, no. 1 (January 4, 2022): 1–23. http://dx.doi.org/10.3390/futuretransp2010001.

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In recent decades cities have applied a number of policy measures aimed at reducing car use and increasing public transportation (PT) patronage. Persuasive strategies to change mobility behavior present notable limitations in economic and logistical terms and have only minor impacts. The smartphone has emerged as a promising tool to overcome these challenges, as it can host persuasion strategies through mobility apps. Simultaneously, Mobility-as-a-Service (MaaS) schemes could open up new possibilities for addressing both sustainability goals and the needs of urban travelers. This paper carries out a literature review to identify the key elements of mobility apps that foster more sustainable travelers’ choices. The findings show that some persuasive strategies such as eco-feedback, rewards or social challenges are effective because they are well received by users. From the users’ point of view, the perceived barriers (e.g., usability, privacy) relate negatively to app adoption, and it is considered useful to include functional needs such as real-time information (e.g., to avoid congestion), cost savings (e.g., customized multimodal packages), comfort (e.g., crowding on public transport) or health (e.g., calories burned). We have found that a proper design of multimodal travel packages based on (i) financial incentives and (ii) environmental awareness, could help increase public transport patronage and reduce private car use.
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Kiili, Carita, Blaine E. Smith, Eija Räikkönen, and Miika Marttunen. "Students’ Interpretations of a Persuasive Multimodal Video About Vaccines." Journal of Literacy Research 53, no. 2 (April 24, 2021): 196–218. http://dx.doi.org/10.1177/1086296x211009296.

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The present study investigated students’ ( N = 404) interpretations of the main message and use of modes in a persuasive multimodal video on vaccines. It also examined whether students’ topic knowledge, language arts grades, and self-identified gender were associated with their interpretations. Students analyzed a YouTube video in which two entertainers demonstrated the importance of vaccinating children. Students’ interpretations of the usefulness of vaccines varied in terms of quality of reasoning, which was associated with students’ topic knowledge. Notably, many students’ interpretations of the use of modes were incomplete, or they did not even mention certain modes in their response. The results suggest that students should be explicitly taught how to interpret different modes and their uses for argumentative purposes.
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Guerini, Marco, Oliviero Stock, and Massimo Zancanaro. "A TAXONOMY OF STRATEGIES FOR MULTIMODAL PERSUASIVE MESSAGE GENERATION." Applied Artificial Intelligence 21, no. 2 (February 8, 2007): 99–136. http://dx.doi.org/10.1080/08839510601117169.

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Vieira, Mauriceia Silva de Paula, and Paula Silva Abreu. "Letramento multimodal e argumentação: análise de estratégias persuasivas no anúncio publicitário / Multimodal literacy and argumentation: analysis of persuasive strategies in advertisement." Texto Livre: Linguagem e Tecnologia 10, no. 2 (December 28, 2017): 271–90. http://dx.doi.org/10.17851/1983-3652.10.2.271-290.

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RESUMO: Este artigo analisa anúncios publicitários veiculados no YouTube, com vistas a compreender como os diferentes recursos semióticos contribuem para que o anúncio possa significar mais e atingir o público-alvo. Para isso, foram selecionados três anúncios publicitários, veiculados em vídeo, a fim de que fosse feita uma análise dos recursos presentes, a partir da abordagem da Gramática do Design Visual, uma das vertentes da semiótica social. As análises, de cunho descritivo e qualitativo, evidenciam que as funções composicional, interativa e representacional encontram-se articuladas no gênero anúncio publicitário em vídeo e que os sentidos construídos a partir da integração das várias semioses estão vinculados aos padrões de experiência e às interações sociais, próprias de cada cultura.PALAVRAS-CHAVE: multimodalidade; anúncio publicitário; persuasão.ABSTRACT: This article analyzes commercials aired on YouTube, in order to understand how different semiotic resources contribute to the ad might mean more and reach the target audience. Three video advertisements were selected in order to analyze their present resources, based on the Grammar Theory of Visual Design, one of the ramifications of social semiotics. Descriptive and qualitative analyses show that compositional, interactive and representational functions are articulated in the genre advertising and that the meanings constructed from the integration of the various semiosis are linked to the patterns of experience and social interactions according to each culture.KEYWORDS: multimodality; advertisement; persuasion.
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Dissertations / Theses on the topic "Persuasive Multimodal"

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Fernandez, Davila Jorge Luis. "Planification cognitive basée sur la logique : de la théorie à l'implémentation." Electronic Thesis or Diss., Toulouse 3, 2022. http://thesesups.ups-tlse.fr/5491/.

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Dans cette thèse, nous définissons un cadre de planification cognitive permettant de doter des agents artificiels des compétences nécessaires pour représenter et raisonner sur les états mentaux d'autres agents. Notre cadre de planification cognitive est basé sur un fragment NP d'une logique épistémique avec une sémantique exploitant des bases de croyances et dont le problème de satisfiabilité peut être réduit à SAT. Nous détaillons l'ensemble des traductions pour la réduction de notre fragment à SAT. De plus, nous fournissons des résultats de complexité pour vérifier la satisfiabilité des formules dans notre fragment NP. Nous définissons une architecture générale pour le problème de planification cognitive. Ensuite, nous définissons deux types de problème de planification : informatif et interrogatif, et nous calculons la complexité pour trouver une solution au problème de planification cognitive dans chacun de ces deux cas. De plus, nous illustrons le potentiel de notre cadre pour les applications en interaction humain-machine à l'aide de deux exemples dans lesquels un agent artificiel est censé interagir avec un agent humain par le dialogue et persuader l'humain de se comporter d'une certaine manière. Enfin, nous introduisons une formalisation de la planification cognitive simple en tant que formule booléenne quantifiée (QBF) avec un nombre optimal de quantificateurs dans le préfixe. Le modèle de planification cognitive a été mis implémenté. Nous décrivons comment représenter et générer la base de croyance. De plus, nous démontrons comment la machine exécute le processus de raisonnement pour trouver une séquence d'actes de langage destinés à induire une intention potentielle chez l'agent humain. L'implémentation comporte trois composants principaux : la révision des croyances, la planification cognitive et le module de traduction. Ces modules fonctionnent de manière intégrée pour capturer les croyances de l'agent humain au cours du processus d'interaction humain-machine et générer une séquence d'actes de parole pour atteindre un objectif persuasif. Finalement, nous présentons un langage épistémique pour représenter les croyances et les actions d'un joueur artificiel dans le contexte du jeu de société coopératif Yokai. Ce jeu nécessite une combinaison de théorie de l'esprit (ToM), de raisonnement temporel et de raisonnement spatial pour qu'un agent artificiel joue efficacement. Nous montrons que le langage rend bien compte de ces trois dimensions et que son problème de satisfiabilité est NP-complet. Nous implémentons le jeu et réalisons des expériences pour comparer le niveau de coopération entre les agents lorsqu'ils tentent d'atteindre un objectif commun en analysant deux scénarios : lorsque le jeu se joue entre un humain et l'agent artificiel versus lorsque deux humains jouent ensemble
In this thesis, we introduced a cognitive planning framework that can be used to endow artificial agents with the necessary skills to represent and reason about other agents' mental states. Our cognitive planning framework is based on an NP-fragment of an epistemic logic with a semantics exploiting belief bases and whose satisfiability problem can be reduced to SAT. We detail the set of translations for the reduction of our fragment to SAT. In addition, we provide complexity results for checking satisfiability of formulas in our NP-fragment. We define a general architecture for the cognitive planning problem. Afterward, we define two types of planning problem: informative and interrogative, and we find the complexity of finding a solution for the cognitive planning problem in both cases. Furthermore, we illustrated the potential of our framework for applications in human-machine interaction with the help of two examples in which an artificial agent is expected to interact with a human agent through dialogue and to persuade the human to behave in a certain way. Moreover, we introduced a formalization of simple cognitive planning as a quantified boolean formula (QBF) with an optimal number of quantifiers in the prefix. The model for cognitive planning was implemented. We describe how to represent and generate the belief base. Furthermore, we demonstrate how the machine performs the reasoning process to find a sequence of speech acts intended to induce a potential intention in the human agent. The implemented system has three main components: belief revision, cognitive planning, and the translator module. These modules work integrated to capture the human agent's beliefs during the human-machine interaction process and generate a sequence of speech acts to achieve a persuasive goal. Finally, we present an epistemic language to represent the beliefs and actions of an artificial player in the context of the board game Yokai. The cooperative game Yokai requires a combination of theory of mind (ToM), temporal and spatial reasoning for an artificial agent to play effectively. We show that the language properly accounts for these three dimensions and that its satisfiability problem is NP-complete. We implement the game and perform experiments to compare the cooperation level between agents when they try to achieve a common goal by analyzing two scenarios: when the game is played between a human and the artificial agent versus when two humans play the game
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Valeiras, Jurado Julia. "A multimodal apprach to persuasion in oral presentations: The case of conference presentations, research dissemination talks and product pitches." Doctoral thesis, Universitat Jaume I, 2017. http://hdl.handle.net/10803/404052.

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Esta tesis presenta un estudio multimodal y etnográfico del uso de estrategias persuasivas en tres géneros orales: presentaciones en conferencias, charlas de divulgación científica, y presentaciones de productos. Estos géneros comparten un importante componente persuasivo: los tres se dirigen a una audiencia tratando de convencerles del valor de un producto, servicio, o investigación. Sin embargo, se usan en dos contextos profesionales diferentes: el académico y el económico, por lo que cabe esperar que consigan su propósito comunicativo de forma diferente. Por otra parte, recientes estudios muestran como distintos discursos, tienden a adoptar cada vez más rasgos promocionales (promocionalización del discurso). En vista de ello, es factible establecer como hipótesis que los tres géneros están relacionados interdiscursivamente, y un estudio multimodal y etnográfico del uso de la persuasión en dichos géneros puede ayudar a clarificar las relaciones existentes entre ellos, así como sus diferencias.
This thesis is a multimodal and ethnographic study of the use of persuasive strategies in three oral genres conference presentations, research dissemination talks and product pitches. These presentations share a strong persuasive component in their communicative purpose: the three of them address an audience to convince them of the value of a product, a service or a piece of research. However, they are used in business and academia by different discourse communities in different contexts, and therefore they can be expected to achieve their communicative goals in different ways. In addition, research suggests that there is a trend towards promotionalization of different discourses, among which academic discourse is included. In view of this, I hypothesize that these three genres are intertextually and interdiscursively related, and that a multimodal and ethnographic study of the use of persuasion in them can help to shed some light on these relationships and differences.
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Books on the topic "Persuasive Multimodal"

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Sheridan, David M. The available means of persuasion: Mapping a theory and pedagogy of multimodal public rhetoric. Anderson, S.C: Parlor Press, 2012.

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Sheridan, David M. The available means of persuasion: Mapping a theory and pedagogy of multimodal public rhetoric. Anderson, S.C: Parlor Press, 2012.

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Remley, Dirk. Neuroscience of Multimodal Persuasive Messages: Persuading the Brain. Taylor & Francis Group, 2019.

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Remley, Dirk. Neuroscience of Multimodal Persuasive Messages: Persuading the Brain. Taylor & Francis Group, 2017.

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Neuroscience of Multimodal Persuasive Messages: Persuading the Brain. Taylor & Francis Group, 2017.

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Remley, Dirk. Neuroscience of Multimodal Persuasive Messages: Persuading the Brain. Taylor & Francis Group, 2017.

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Book chapters on the topic "Persuasive Multimodal"

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Poggi, Isabella, and Laura Vincze. "Persuasive gesture and persuasive gaze." In Social Influence, Power, and Multimodal Communication, 51–68. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003029274-5.

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Poggi, Isabella. "Persuasive discourse." In Social Influence, Power, and Multimodal Communication, 40–50. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003029274-4.

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Poggi, Isabella, and Laura Vincze. "Gesture, Gaze and Persuasive Strategies in Political Discourse." In Multimodal Corpora, 73–92. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-04793-0_5.

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Vincze, Laura. "Gesture and Gaze in Persuasive Political Discourse." In Multimodal Signals: Cognitive and Algorithmic Issues, 187–96. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-00525-1_18.

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D’Errico, Francesca. "Cognitive, affective, and persuasive effects of political parody." In Social Influence, Power, and Multimodal Communication, 238–54. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003029274-15.

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Nguyen, Hien, Judith Masthoff, and Pete Edwards. "Persuasive Effects of Embodied Conversational Agent Teams." In Human-Computer Interaction. HCI Intelligent Multimodal Interaction Environments, 176–85. Berlin, Heidelberg: Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-73110-8_19.

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Asai, Sara, Koichiro Yoshino, Seitaro Shinagawa, Sakriani Sakti, and Satoshi Nakamura. "Eliciting Cooperative Persuasive Dialogue by Multimodal Emotional Robot." In Lecture Notes in Electrical Engineering, 143–58. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5538-9_10.

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Karagevrekis, Mersini. "Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos." In Multimodal Texts from Around the World, 69–96. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9780230355347_4.

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Ørevik, Sigrid. "Developing an Assessment Framework for Multimodal Text Production in the EAL Classroom: The Case of Persuasive Posters." In Multimodality in English Language Learning, 257–71. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003155300-18.

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Gabellone, Francesco, and Maria Chiffi. "Museums in the Era of Digital Revolution. Persuasive Communication and Multimodal Approaches for Overcoming the Digital Divide." In Advances in Intelligent Systems and Computing, 485–95. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12240-9_51.

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Conference papers on the topic "Persuasive Multimodal"

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Kawano, Seiya, Muteki Arioka, Akishige Yuguchi, Kenta Yamamoto, Koji Inoue, Tatsuya Kawahara, Satoshi Nakamura, and Koichiro Yoshino. "Multimodal Persuasive Dialogue Corpus using Teleoperated Android." In Interspeech 2022. ISCA: ISCA, 2022. http://dx.doi.org/10.21437/interspeech.2022-565.

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Siddiquie, Behjat, Dave Chisholm, and Ajay Divakaran. "Exploiting Multimodal Affect and Semantics to Identify Politically Persuasive Web Videos." In ICMI '15: INTERNATIONAL CONFERENCE ON MULTIMODAL INTERACTION. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2818346.2820732.

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Paraschivoiu, Irina, Jakub Sypniewski, Artur Lupp, Magdalena Gärtner, Nadejda Miteva, and Zlatka Gospodinova. "Coaching Older Adults: Persuasive and Multimodal Approaches to Coaching for Daily Living." In ICMI '20: INTERNATIONAL CONFERENCE ON MULTIMODAL INTERACTION. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3395035.3425312.

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Petukhova, Volha, Manoj Raju, and Harry Bunt. "Multimodal Markers of Persuasive Speech: Designing a Virtual Debate Coach." In Interspeech 2017. ISCA: ISCA, 2017. http://dx.doi.org/10.21437/interspeech.2017-98.

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Smith, Blaine. "Students Analyzing a Persuasive Video: Complexity in Multimodal Meaning-Making." In 2020 AERA Annual Meeting. Washington DC: AERA, 2020. http://dx.doi.org/10.3102/1582261.

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Kusumaningrum, Fadhila. "Discourse Analysis of Argumentative and Persuasive Texts on GO-JEK Advertisement Text." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.55.

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Anwar, Rosyid. "The Use of Hallidayrs Interpersonal Metafunction in Creating Informative and Persuasive Advertisement: A Multimodal Analysis of AirAsia 2015 Commercial." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.19.

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Gupta, Kshitij, Devansh Gautam, and Radhika Mamidi. "Volta at SemEval-2021 Task 6: Towards Detecting Persuasive Texts and Images using Textual and Multimodal Ensemble." In Proceedings of the 15th International Workshop on Semantic Evaluation (SemEval-2021). Stroudsburg, PA, USA: Association for Computational Linguistics, 2021. http://dx.doi.org/10.18653/v1/2021.semeval-1.149.

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Roniotis, Alexandros, Haridimos Kondylakis, and Manolis Tsiknakis. "Detection and Management of Depression in Cancer Patients Using Augmented Reality Technologies, Multimodal Signal Processing and Persuasive Interfaces." In 2017 IEEE 30th International Symposium on Computer-Based Medical Systems (CBMS). IEEE, 2017. http://dx.doi.org/10.1109/cbms.2017.43.

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Hossain, Tashin, Jannatun Naim, Fareen Tasneem, Radiathun Tasnia, and Abu Nowshed Chy. "CSECU-DSG at SemEval-2021 Task 6: Orchestrating Multimodal Neural Architectures for Identifying Persuasion Techniques in Texts and Images." In Proceedings of the 15th International Workshop on Semantic Evaluation (SemEval-2021). Stroudsburg, PA, USA: Association for Computational Linguistics, 2021. http://dx.doi.org/10.18653/v1/2021.semeval-1.151.

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