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Academic literature on the topic 'Persuasive Advertisements'

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Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Persuasive Advertisements"

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Maulyda, Septia. "BAHASA PERSUASIF DALAM TRANSAKSI JUAL BELI ONLINE (PERSUASIVE LANGUAGE IN ONLINE TRADING TRANSACTIONS)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 11, no. 2 (October 5, 2021): 250. http://dx.doi.org/10.20527/jbsp.v11i2.11721.

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Abstract Persuasive language in online trading transaction. The development of online shops via the internet has mushroomed in Indonesia, followed by the rapid advancement of buying and selling online which can be seen from the many online advertisements that appear for free on social media. The role of persuasion language in online advertisement impressions is very important to be used so that potential buyers are interested and more confident in buying the products offered.The method used in this study is the documentation of online ad writing. Research results (1) Motto or watchword taken from quotations adapted to the product offered, data or product facts offered to consumers and their uses, and product excellence includes product excellence and is presented should be in the form of persuasive sentences (2) Persuasion language used in transactions buying and selling online can be seen from the percentage of online advertising in the form of elements of persuasion language marked by the use of a motto or watchword, data or facts, the superiority of the advertised product, and the use of persuasive sentences in the online advertisement. (3) Persuasive techniques used in online transactions, namely rationalization, suggestion, conformity, compensation, replacement, and projections (4) The most dominant persuasive technique used in the persuasive language of online advertising is the suggestion technique.. Key words: persuasive language, persuasive techniques, trading transactions, online Abstrak Bahasa persuasif dalam transaksi jual beli online. Perkembangan toko online lewat internet sudah menjamur di Indonesia, diikuti dengan maju pesatnya jual beli online yang dapat dilihat dari banyaknya iklan online yang tayang gratis di media sosial. Peranan bahasa persuasi dalam tayangan iklan online sangat penting digunakan agar calon pembeli tertarik dan lebih yakin untuk membeli produk yang ditawarkan.Metode yang digunakan dalam penelitian ini adalah dokumentasi dari tulisan iklan online. Hasil penelitian (1) Moto atau semboyan diambil dari kutipan disesuaikan dengan produk yang ditawarkan, data atau fakta produk yang ditawarkan kepada konsumen beserta kegunaannya, dan keunggulan produk meliputi keunggulan produk serta disajikan sebaiknya dalam bentuk kalimat persuasif (2) Bahasa persuasi yang digunakan dalam transaki jual beli online dapat dilihat dari presentase pada iklan online berupa unsurunsur bahasa persuasi yang ditandai dengan penggunaan moto atau semboyan, data atau fakta, keunggulan produk yang diiklankan, dan penggunaan kalimat yang bersifat persuasif pada iklan online tersebut (3) Teknik persuasif yang digunakan dalam transaski online yaitu rasionalisasi, sugesti, konformitas, kompensasi, penggantian, dan proyeksi (4) Teknik persuasif yang paling dominan digunakan dalam bahasa persuasif iklan online adalah teknik sugesti.Kata-kata kunci: bahasa persuasi, teknik persuasi, transaksi jual beli, online
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Ghandi, Firdaus Achmad, and Martutik Martutik. "Persuasif dalam Iklan Indomie pada Media Sosial Twitter." JoLLA: Journal of Language, Literature, and Arts 2, no. 5 (May 18, 2022): 676–92. http://dx.doi.org/10.17977/um064v2i52022p676-692.

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Abstract: In general, this study aims to examine the persuasiveness of Indomie advertisements on Twitter social media. This study of Indomie advertisements uses a qualitative approach. The orientation used is a discourse analysis model. This study examines how Indomie persuades its consumers through social media Twitter in terms of sentences, techniques, and content of persuasive messages. The results showed that the following were found. First, persuasive sentences in Indomie advertisements on Twitter social media are found in inviting, advocating, suggesting, and convincing, and affirming. Second, persuasive techniques in Indomie's advertisements on Twitter social media found techniques of rationalization, identification, suggestion, conformity, compensation, substitution, and projection. Third, the content of persuasive messages in Indomie's advertisements on Twitter social media in terms of content focus shows the priority of the product and fosters a consumer need. Meanwhile, in terms of status, it shows the content of the message, the status of facts and the status of opinions developed by the advertiser. Keywords: persuasive, Indomie advertisement, Twitter. Abstrak: Secara umum penelitian ini bertujuan untuk mengkaji persuasif iklan Indomie di media sosial Twitter. Kajian terhadap iklan Indomie ini menggunakan pendekatan kualitatif. Orientasi yang digunakan menggunakan model analisis wacana. Penelitian ini mengkaji bagaimana Indomie memersuasi konsumennya lewat media sosial Twitter dari segi kalimat, teknik, dan isi pesan persuasif. Hasil penelitian menunjukkan bahwa ditemukan berikut. Pertama, kalimat persuasif dalam iklan Indomie pada media sosial Twitter ditemukan kalimat mengajak, menegaskan, meyakinkan, menyarankan, dan menganjurkan. Kedua, teknik persuasif dalam iklan Indomie pada media sosial Twitter ditemukan teknik rasionalisasi, identifikasi, sugesti, konformitas, kompensasi, penggantian, dan proyeksi. Ketiga, isi pesan persuasif dalam iklan Indomie pada media sosial Twitter dari segi fokus isi menunjukkan keutamaan produk dan menumbuhkan suatu kebutuhan konsumen. Sedangkan, dari segi status menunjukkan isi pesan status fakta dan status opini yang dikembangkan pengiklan. Kata Kunci: persuasif, iklan Indomie, Twitter
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Agustina, Lilik Rochmah, and Masriatus Solichah Solichah. "METAPHORS OF LIFE INSURANCE AND HOME APPLIANCE ON YOUTUBE ADVERTISEMENTS VIDEOS." Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan 8, no. 2 (April 18, 2017): 139. http://dx.doi.org/10.26594/diglossia.v8i2.866.

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Lilik Rochmah AgustinaMasriatus SholikhahSTKIP PGRI Jombanglilikrochmah@yahoo.co.idmasriatus.sholikhah@gmail.com AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif. Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.
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Suparma, Galuh Dynasty Mula, and Chatarini Septi Ngudi Lestari. "Persuasion In Advertisements Of Freight Forwarding." International Journal of Linguistics and Discourse Analytics (ijolida) 2, no. 2 (March 31, 2021): 58–76. http://dx.doi.org/10.52232/ijolida.v2i2.38.

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This study is concerned with persuasion in advertisements of freight forwarding which were uploaded within 2019 on YouTube based on discourse analysis perspective. This study aims to find out the kinds of persuasive strategies and the way how persuasions are used. To reach those goals, Beebe & Beebe’s theory of persuasive strategies and Makosky’s theory of persuasion technique are applied. Qualitative research employed since the data are in the form of words, phrases, or even sentences. The result showed that the kind of persuasive strategy which mostly performed in freight forwarding advertisements is causal reasoning (49). Moreover, the way of using persuasion in the form of persuasion technique which mostly applied is the appeal to or creation of needs (92)
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Fitria, Tira Nur. "Persuasive Strategies in Selected Brand Products’ Advertisement on Instagram: Rationalization Aspect." Journal of Pragmatics Research 3, no. 2 (May 27, 2021): 108–30. http://dx.doi.org/10.18326/jopr.v3i2.108-130.

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The objective of this research is to find the reason for using persuasive strategies in Selected Brand Products’ Advertisement on Instagram”.In Instagram Captions’ found in the selected brands' product, it is found the persuasive strategy used in “Mineral Water” products, “Medicine” products, “Food and Drink” products, “Household” products, and “Beauty and Skin Care” products. In “Mineral Water” products, these advertisements try to persuade consumers to focus on the quality and technology of the product used. In “Medicine” products, these advertisements try to persuade consumers to focus on the ingredients in the medicine and its uses, also tries to get consumers to focus on the causes and drugs that must be consumed. In “Food and Drink” products, these advertisements try to persuade consumers to focus on the high standards and technology to produce the product and quality of ingredients of the products that can be consumed. In “Household” products, these advertisements try to persuade consumers to focus on the ingredients in it and its benefits to be used. In “Beauty and Skin Care” products, these advertisements try to persuade consumers to focus on the ingredients in it and its benefits to be used. Those advertisements use rationalization in their persuasion strategy. Rationalization in persuasion work because the advertiser knows what the consumers’ needs and wants. There is the involvement of reasons, deep thought, making a sense and logical statements that expected can be accepted by the consumers.
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Killmeier, Matthew A., and Paul Christiansen. "Wolves at the Door: Musical persuasion in a 2004 Bush-Cheney advertisement." MedieKultur: Journal of media and communication research 27, no. 50 (June 27, 2011): 21. http://dx.doi.org/10.7146/mediekultur.v27i50.2857.

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Many journalists and scholars overlook the discursive role of music in TV political advertisements. But we argue that music is a potent means of political persuasion. Music in advertisements is determinative; all other elements—images, voiceovers, sound effects, written text, and so on—are circumscribed by the music and interpreted in relation to it. Music determines an advertisement’s character through framing and underscoring; musical frames establish interpretative categories and generate expectations, while underscoring comprises music that closely coordinates with images and voiceovers to form a persuasive aesthetic and rhetorical unity. A close reading of a 2004 Bush-Cheney advertisement applies this theory of frames and underscoring to explain the advertisement’s effectiveness. Without music, the advertisement would not only fail to persuade, it would also make no sense.
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Firdous, Tehmina, Prof Huo Fu Li, and Al-Nahdi Yousef Ali Ahmed Saleh. "The Aristotelian Rhetorical Theory: A Framework for Analyzing Pakistani Beauty Products Advertising." Indian Journal of Mass Communication and Journalism 2, no. 3 (March 30, 2023): 1–7. http://dx.doi.org/10.54105/ijmcj.c1028.032323.

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Advertising is one of the most basic forms of communication through media. Persuasion is one of the primary purposes of advertising. Customers are persuaded to buy products by advertising using different persuasive techniques. Both men and women increasingly rely on beauty products to look beautiful and have attractive spouses. Advertisements use rhetorical devices to persuade their viewers. Advertisements use language to achieve the purpose of persuasion. This paper analyzes advertising language considering Aristotle's rhetorical theory. The three primary persuasive means are logos (logical appeal), pathos (emotional appeal), and ethos (ethical appeal). We examined these three methods in this paper in terms of how they are used to persuade consumers, and how they are perceived by them. In order to determine how Pakistani media utilizes Aristotle's three means of persuasion in television advertisements, researchers studied beauty advertisements in Pakistani media for three months. There is a great deal of emphasis placed on persuasion in Pakistani advertising. Although Aristotle's rhetoric theory was presented over 2000 years ago, it has proven to be highly effective in persuasion today.
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Tarabashkina, Liudmila, Pascale Quester, Olga Tarabashkina, and Michael Proksch. "When persuasive intent and product’s healthiness make a difference for young consumers." Young Consumers 19, no. 1 (April 16, 2018): 38–54. http://dx.doi.org/10.1108/yc-08-2017-00729.

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PurposeThis study aims to fill in the above-mentioned gap by looking at both children’s understanding of advertising and product cues during decision-making. Currently, it is assumed that understanding of advertisements’ persuasive intent represents the sole factor that children consider during decision-making, which overlooks the role of intrinsic product cues (taste or healthiness) and more complex interaction between the latter and the perceived persuasive intent.Design/methodology/approachAn experiment with children (of ages 7-13 years) and a survey of their parents were carried out.FindingsWhen exposed to an advertisement, children exhibited less favorable food preferences when they grasped the advertisement’s intended persuasive intent and evaluated the product as less healthy. Participants who did not believe that the advertisement aimed to influence them and rated the product as healthy, exhibited more favorable intention to consume the advertised snack.Research limitations/implicationsThis study shows that persuasive intent and healthiness product cues are used simultaneously by young consumers and need to be considered in future research to provide more in-depth understanding of children’s decision-making.Originality/valueThe findings highlight the importance of previously overlooked intrinsic product cues and the need to consider both persuasive intent and product cue evaluations to better understand why children may exhibit less healthy food choices.
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Natashia, Dian. "Wacana Iklan Parodi Jepang Fanta Gakuen Sensei Series." Lingua Cultura 9, no. 1 (May 30, 2015): 13. http://dx.doi.org/10.21512/lc.v9i1.756.

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Research aimed to understand the message sent by the sender by analyzing critically the substence used and built the situation inside Japanese parody advertisement titled Fanta Gakuen Sensei Series. This research used qualitative descriptive method and provided two parody advertisement videos as data. The data were described and analyzed with Guy Cook’s Advertising Discourse Theory to reveal the substance used and built the context and situation inside the advertisements and Foucault’s Power and Discipline Theory to understand the message trying to be conveyed by looking into relationship between teachers and students in Japan. Result of the analysis shows that to avoid monotonous advertisements, Fanta uses advertisements parodying a popular drama during that era and adding humor into them, so the receiver will remind it for a long time. This is not just persuasive, but the advertisement’s strategy in those advertisements is also informative and inviting the target group to think critically. Through social context, these advertisements are intended to remind children to be disciplined regarding their daily behaviors and to obey and respect their teachers all the time. The producer also intends to remind that during hardships or strange situation, children should not take them seriously and be happy with Fanta.
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Fitriany, Fitriany. "THE SPEECH FUNCTION IN ADVERTISEMENTS." Journal of Language, Literature, and Teaching 3, no. 1 (July 20, 2021): 31–36. http://dx.doi.org/10.35529/jllte.v3i1.31-36.

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he study aims to describe types of speech functions and reasons for using them in advertisements. Descriptive qualitative method is applied in this research with sentences found in the dialogue or conversation is the advertisement as the data of this research. The data collected is from the advertisement of electronic media. The research results in the finding of six types of speech function used in the advertisement which are the statement acknowledge statement, question, response statement to question, offer, and command with the statement as the dominant. These types are used in advertisements for descriptive and persuasive purposes.
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Dissertations / Theses on the topic "Persuasive Advertisements"

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Polacek, Scott Robert. "Peripheral Cues or Persuasive Arguments? An examination of print advertisements from an ELM perspective." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337825572.

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Gustafsson, Maja. "Metadiscourse in advertising : Persuasion in online advertisements of makeup brands." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-71585.

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E-commerce has exploded and with that also advertisements online. To get customers to stay as customers with your company, advertisements become more and more persuasive. To measure this persuasion metadiscourse has been used as a method for this investigation. The aim of this paper is to find out the ways companies use language and discourse to entice customers and keep them buying products. The material chosen for this investigation was advertisements extracted from web pages of make-up brands. Hyland´s categories of metadiscourse were used to extract the relevant features from the advertisements. The results were that all advertisements that had metalinguistic features were also persuasive. Persuasive language occurs as boosters, engagement markers and self-mentions. Also, the metalinguistic features that occur in this investigation are the three categories mentioned above. Further investigation into this topic would be to only view editorial parts of advertisements which most likely will broaden the results within all categories from Hyland´s view of metadiscourse.
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Sofia, Karlsson. "Advertising as Discourse : A study of print advertisements published in The New Yorker." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45406.

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In this thesis, I am concerned with the language of advertising. By analyzing advertising from a discourse perspective, this paper further examines the context of communication and the participants’ roles in the context. This study focuses on commercial advertising, based on the assumption that the intended meaning of the advertiser is to persuade the viewer to perform a purchase. Therefore this study observes persuasive messages and how they are presented in advertising. To analyze and compare real texts from a discourse perspective present an opportunityto examine social changes that might have taken place in a society due to different temporal settings. The social changes are examined by comparing assigned gender roles in advertisements published in 1956 and advertisements published in 2014. The material consists of a total of eleven transcripts description of printed advertisements collected from The New Yorker. The examples used for this study have been hand picked to illustrate theories described in the background, such as those provided by Leech (1966), Hermerén (1999), Romaine (1999), Cronin (2000) and Hillier (2004). The framework for the analysis is based on Leech’s (1966) concept of primary and secondary situations with corresponding primary and secondary participants. The findings suggest that advertisers can persuade the viewer by addressing the viewer directly and by using exophoric references, or by inserting secondary participants to convey the message. In addition, the assigned role of women seems to have changed more than the assigned role of men in advertising discourse.
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Marisha, Daniels Ashley. "EXPLORING ADVERTISEMENTS: THE EFFECTS OF HARD-SELL AND SOFT-SELL ADVERTISEMENT APPEALS ON TRANSPORTATION." Cleveland State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=csu1530195903610546.

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WU, Yan. ""Seeing is believing?" : a persuasion knowledge model on attitudinal evaluations in advertisements." Digital Commons @ Lingnan University, 2009. https://commons.ln.edu.hk/mkt_etd/2.

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This study examines the effects of individuals' beliefs about persuasion tactics (i.e., persuasion knowledge) evoked in an advertisement on their attitudes toward the advertisement and the advertised brand. Drawing on persuasion knowledge theory, this thesis develops a conceptual model that argues how ad image incongruence, defined as an inappropriate match-up between model type (western versus local) and advertised product category (western product category versus local product category) featured in advertisements, leads to the use of persuasion knowledge, which in turn affects attitudinal evaluations. A series of experimental studies were conducted. The results suggest that individual’s use of persuasion knowledge mediates the effect of ad image incongruence on ad attitude. This research contributes to a better understanding of the effectiveness of advertisements in a globalized marketing communication context. First, it empirically investigates how people react to different ad appeals by using persuasion knowledge. Second, it tests the moderating role of ad skepticism which then offers implications to the extension of persuasion knowledge theory. Further, it has managerial implications by identifying conditions when and why local vs. western culture ad positioning strategies tend to be more effective. Convenience students sample was used in two experimental search studies. Additional survey was conducted to test the conceptual model directly and to complement the results of experimental studies. Limitations will be discussed.
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Bhatla, Sunil. "Product knowledge : causal inferences about its effect on advertisement processing and persuasion /." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487684245465188.

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Carmichael, Pamela L. "Persuasion by association : a content analysis of cigarette advertisements aimed at the youth market /." Online version of thesis, 2004. http://hdl.handle.net/1850/11800.

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Pelos, Ellen S. "The Influence of Advertisement Music on Gender Identity and Sex Stereotyping in Young Girls." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/scripps_theses/772.

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This paper proposes a study that investigates whether manipulating pitch and tempo in children’s toy advertisement music has an effect on gender identity and sex stereotyping in preschool-aged girls. This particular intersection between advertisement, persuasion, gender identity, and sex stereotyping scholarship has not yet been explored. However, past research does suggest that high pitch and fast tempo have a significant positive impact on mood and arousal, two factors associated with more susceptibility to persuasive messages. The 3- to 4-year-old female participants will be randomly assigned to one of the nine advertisement conditions. The music in the ads for each condition will contain a combination of pitch variation (high, medium, or low pitch) as well as a tempo variation (fast, medium, or slow tempo) to create a fully-crossed design. The dependent variables, gender identity and sex stereotyping, will be measured in the lab before and after a 2-week period in which the the advertisement stimuli will be presented in the children’s homes. Based on previous research, higher pitch and faster tempo are expected to be associated with more stereotypical gender identity and more sex stereotyping in participants.
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Melo, Laura AngÃlica Godoi de. "Os mecanismos de persuasÃo na preservaÃÃo das faces em interaÃÃes verbais nos anÃncios publicitÃrios de alimentos." Universidade Federal do CearÃ, 2010. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=8500.

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nÃo hÃ
Os estudos sobre a polidez lingÃÃstica apesar de amplos em diversas situaÃÃes de interaÃÃo verbal parecem escassos quando na Ãrea da publicidade Este trabalho visa compreender como se dÃo as relaÃÃes interacionais nesse meio como os anunciantes usam seus textos com a finalidade de evitar situaÃÃes de ofensas e de buscar uma interaÃÃo fluida e harmÃnica jà que as relaÃÃes sociais estabelecidas em textos publicitÃrios podem parecer tÃo confusas e propensas à mà compreensÃo ou a desentendimentos A pesquisa busca descrever como os textos presentes em anÃncios de alimentos desenvolvem a persuasÃo e focalizar as suas produÃÃes de estratÃgias de polidez e preservaÃÃo da face como uma das formas de introduzir manter e finalizar a interaÃÃo Para isso foram selecionados 40 anÃncios de alimentos retirados de revistas e sites da internet realizadas em 2008 2009 Embasaram a teoria e anÃlises presentes os modelos teÃricos da polidez de Brown e Levinson (1987) mas buscou-se um viÃs sociointeracionista nÃo contemplado nos referidos trabalhos Os resultados apontaram para uma organizaÃÃo social desenvolvida em parte pela apropriaÃÃo do gÃnero e em parte pelas relaÃÃes de venda e de afetividade gerados pelo evento comunicativo e pelo gÃnero anÃncio Os resultados expostos evidenciaram a emergÃncia e consolidaÃÃo do gÃnero comunicativo anÃncio marcado dentre outras coisas por um comportamento polido mais compensatÃrio do que preventivo
Studies on linguistic politeness although large in many situations of verbal interaction seem scarce when in advertising This work aims to understand how the interactional relations in that environment as advertisers use their texts in order to prevent situations of abuse and seek a smooth harmonious interaction as the social relations in advertising copy can seem so confusing and prone to misunderstandings or disagreements The research seeks to describe how the texts present in food advertisements persuasion develop and focus their production strategies for the preservation of face and politeness as a way to introduce maintain and terminate the interaction For this, we selected 40 food advertisements taken from magazines and Web sites during 2008 2009 Based the theory analysis and present the theoretical models of politeness of Brown and Levinson (1987) but aimed a bias sociointeractionist not included in the work The results point to a social organization developed in part by appropriating the genre and in part by selling relationships and emotion generated by the communicative event and the genre listing The results displayed highlighted the emergence and consolidation of communicative genre listing marked among other things a polite more compensatory than preventive
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Park, Meung-Guk. "Effective public service advertisements for Special Olympics organizations to attract prospective volunteers an elaboration likelihood perspective /." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1124232943.

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Thesis (Ph. D.)--Ohio State University, 2005.
Title from first page of PDF file. Document formatted into pages; contains xv, 170 p.; also includes graphics. Includes bibliographical references (p. 128-146). Available online via OhioLINK's ETD Center
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Books on the topic "Persuasive Advertisements"

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Goffman, Erving. Gender advertisements. Ann Arbor, Mich: University Microfilms International (U.M.I.),1993., 1993.

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Book chapters on the topic "Persuasive Advertisements"

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Armstrong, J. Scott. "Evaluating advertisements." In Persuasive Advertising, 287–92. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230285804_6.

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Duncan, Rebecca. "Analyzing Nature as a Persuasive Tool in Advertisements." In Learner-Centered Teaching Activities for Environmental and Sustainability Studies, 307–11. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-28543-6_42.

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Thomas, Tara, Kanika Tuteja, and Anirban Chowdhury. "Advergames Are More Persuasive Among Different Online Advertisements." In Design Science and Innovation, 105–17. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-9054-2_12.

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Ali, Moondore, and Mark Blades. "Do Very Young Children Understand Persuasive Intent in Advertisements?" In Advertising to Children, 17–37. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_2.

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Karagevrekis, Mersini. "Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos." In Multimodal Texts from Around the World, 69–96. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9780230355347_4.

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Yussof, Fatrisha, Siti Nur Izaura Razis, Nani Hartina Ahmad, Mohd Faizul Noorizan, and Ngo Kea Leng. "Metaphorical Visual Persuasion: The Perception of Malay Products in Press Advertisements." In Islamic perspectives relating to business, arts, culture and communication, 33–42. Singapore: Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-287-429-0_4.

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Shahid, Suleman, Nicole Heise, and Sundas Zaman. "Personalized Persuasion in Online Advertisements: A Case Study of a Micro-Funding Website." In Human-Computer Interaction – INTERACT 2017, 433–41. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-67687-6_29.

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Horbačauskienė, Jolita, and Ramunė Kasperavičienė. "Figures of Speech in the Translation of Audiovisual Advertisements." In The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, 162–77. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5778-4.ch009.

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Effective translation of figures of speech in persuasive texts is crucial but complicated. Different cultural worldviews may sometimes cause misunderstandings due to vagueness in language, which otherwise may be comprehended through context or contextual associations. This study will address the following research questions: which figures of speech are the most common in advertising discourse; which translation techniques and procedures are used to render the various figures of speech in small and large sized target countries; is there a relation between country size, as measured by population, and the adaptation level of international marketing campaigns to the intended audience. The authors of the study hypothesise that international advertising campaigns are adapted through translation to a lesser degree in small sized target countries and vice versa, in large sized countries. The findings of the current study show that most probably there are other factors affecting the choice of translation techniques in audiovisual advertisements.
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Alcántara-Pilar, Juan Miguel, Ivan Manuel Sánchez-Duarte, Mª Eugenia Rodríguez-López, and Álvaro J. Rojas-Lamorena. "The Effect of Sociolinguism on Advertising Slogans." In The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, 126–43. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5778-4.ch007.

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The present research intends to check if foreign languages, as cultural conveyors, moderate the characteristics associated with advertising slogans. To understand better how the use of foreign languages can improve the persuasive capacity of ads, three research questions have been established: (1) with what sector of production is the use of foreign languages associated; (2) which characteristics are associated with the foreign language used in advertisements; and (3) what is the relationship between the foreign language used and the image of the firm. In order to answer these questions, the authors have designed an audio slogan translated into three languages: Italian, Turkish, and Russian. The total sample exposed to the slogan is composed of 184 subjects. The conclusions have shown that those firms that seek to communicate a symbolic meaning should select a language that conveys the desired cultural values, thus improving the persuasion already derived from the country of origin.
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Fridkin, Kim L., and Patrick J. Kenney. "How Negative Campaigning Influences Citizens’ Evaluations of Candidates and Likelihood of Voting." In Taking Aim at Attack Advertising, 127–49. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190947569.003.0007.

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The analysis in chapter 7 combines survey data from the 2014 Cooperative Congressional Election Survey with information about the airing and content of negative advertisements. It demonstrates that the relevance and civility of negative messages consistently influence people’s assessments of U.S. Senate candidates. The analysis shows that negative messages are persuasive when they focus on relevant topics and are delivered in an uncivil manner. These messages are most influential for people with less tolerance of negative campaigning. The relevance and civility of campaign messages also influence people’s likelihood of voting. When campaign messages are focused on irrelevant topics and delivered in an uncivil manner (mudslinging), people’s willingness to vote declines. Finally, the impact of uncivil and irrelevant messages on political participation is conditioned by people’s level of tolerance for negativity. That is, people with less tolerance of negativity are more influenced by changing levels of mudslinging.
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Conference papers on the topic "Persuasive Advertisements"

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Gvarishvili, Zeinab. "Comparative analyses of skincare product advertisements in Georgian and English." In Eighth Brno Conference on Linguistics Studies in English. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9767-2020-2.

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Across the gamut of media formats – from television to the Internet – beauty product advertising influences consumers on a daily basis. Each advertisement seeks to persuade potential buyers of the product's value, or even its necessity for the buyer's well-being and self-image. These techniques, sometimes manipulative in nature, affect consumers’ self-concepts. One of the signature strengths of the beauty advertisement lies in its ability to transform seemingly mundane objects into highly desirable products. In some cases, the beauty industry uses buzzwords and scientific words to convince consumers of a product's value; these linguistic devices describe the product's apparent capabilities and appeal to the consumer's ego by suggesting that the product will enhance the assets the consumer already possesses. All things considered, the present paper deals with a comparative study of skincare product advertisements in English and Georgian and focuses on the use of persuasive strategies, buzzwords and scientific terminology in the advertisements that manipulate and influence potential consumers.
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Kurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.

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The growth of the globalization of brands in international markets has led to the inevitable importance of advertisement and hence to scholarship on advertisement, such as with methods of metadiscourse. This descriptive qualitative study was aimed at determining interpersonal metadiscourse markers used in eight advertisements of Indonesian cosmetic products using English in the construction of beauty within contemporary Indonesian contexts. The results evidence an emerging new terminology in defining and classifying the types of beauty as a social construct presented in product advertisements. Employing a discourse analysis and Hylans’s emphatic personal metadiscourse marker adjectives, it was found that the advertising makers have used adjectives to describe nouns in the advertising texts due to their persuasive meanings, namely those of aesthetic adjectives. The adjectives found in the data belong to several categories, i.e. evaluativity, dimensionality (unidimensional and multidimensional), and measurability. All of these adjectives have constructed the concept of green beauty, healthy beauty, modern beauty, religious beauty and aesthetic beauty. This study is expected to contribute to the development of language and media studies, and to enrich media studies, especially those that can enhance the strategies used by advertising agencies to choose the most effective kind of language in their advertisements.
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Liao, Junfeng, Zhengyan Yang, Ying Pan, and Chaohua Zhao. "The Influence of Time Personality on the Persuasive Effect of Brainwashing Advertisements." In The International Conference on Big Data Economy and Digital Management. SCITEPRESS - Science and Technology Publications, 2022. http://dx.doi.org/10.5220/0011188200003440.

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Wai Sang Siu, Betty, and Bing Xiao. "Visual attention, memory and persuasion of recycling advertisements among Chinese university students." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001434.

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This research aims to use an eye-tracking methodology to explore the visual attention of recycling advertisements. The data obtained from the eye-tracking, unaided memory recall, and self-report on perceived persuasiveness can help advertisers and designers understand viewers' visual attention patterns and determine the best persuasion method when designing recycling-related advertisements. Findings showed the Pathos posters would result in long-term memory recall and high persuasiveness. However, more research is needed to see effects of using recycling relevant celebrities on the persuasiveness of Ethos posters. Central Slogans and Images were by far the most important aspect of the posters and what people spend the most time viewing. Keywords: Eye-tracking, recycling, public service advertisement, memory recall, persuasion
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MOISEEVA, A. V. "ON THE PERSUASIVE LINGUISTIC MANIPULATION IN THE TEXT OF ADVERTISEMENT." In The main issues of linguistics, lingvodidactics and intercultural communications. Astrakhan State University, 2020. http://dx.doi.org/10.21672/978-5-9926-1237-0-070-074.

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The article analyzes the phenomenon of speech manipulation. This phenomenon is considered as being present in all areas of the spiritual and social life of society, but is especially active in the field of advertising. Speech manipulation is aimed at a public audience with certain preferences, tastes, needs, prejudices, stereotypes, profitable manipulators. A number of the most important manipulative techniques specific to use in advertising texts are given.
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Kusumaningrum, Fadhila. "Discourse Analysis of Argumentative and Persuasive Texts on GO-JEK Advertisement Text." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.55.

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Huang, Yuchen. "Involvement and Perceived Argument Quality in Central and Peripheral Persuasion and Effectiveness of Advertisement." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.121.

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Anwar, Rosyid. "The Use of Hallidayrs Interpersonal Metafunction in Creating Informative and Persuasive Advertisement: A Multimodal Analysis of AirAsia 2015 Commercial." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.19.

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Hemmatian, Babak, Aryan Srivastava, Nathaniel Goodman, Jonathan Lee, Carsten Eickhoff, and Steven Sloman. "Anecdotes Ushered in Marijuana Legalization: A Machine Learning-aided Big Data Analysis of Reddit Discourse (2008-2019)." In 2021 Virtual Scientific Meeting of the Research Society on Marijuana. Research Society on Marijuana, 2022. http://dx.doi.org/10.26828/cannabis.2022.01.000.11.

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At least two fundamental types of evidence feature in attempts to persuade: Anecdotal and generalized (Baesler & Burgoon, 1994). Experimental research has found anecdotal evidence more effective at changing attitudes in issues marked by personal significance and health-relevance (Freling et al., 2020). These apply to marijuana legalization, where a massive shift in American attitudes (from 35% to 67% in favor during 2008-2019; Pew Research Center, 2019) was followed by rapid legalization. However, no research to date has examined whether the movement benefited from anecdotal framing. Since the attitude shift coincided with the rise of social media, we developed the largest corpus of marijuana legalization discussions from Reddit to address this gap (more than 3M comments from 2008-2019, comprising more than 300M words). The dataset is the first to separate marijuana legalization discourse from general mentions of cannabis (e.g., product advertisements) across an entire popular platform. We then developed neural network models to distinguish anecdotal from generalized text in the dataset based on three clause-level features derived from linguistic theory: Whether a clause is about a generic kind rather than specific instances, whether it presents a reliable state or an event, and whether events are bounded in time. Principal Components Analysis provided a reliable composite score of the three features, treated as a measure of the degree to which major themes of discourse are anecdotal versus generalized. We combined topic modeling (Latent Dirichlet Allocation; Blei et al., 2003) with hierarchical clustering and smoothed polynomial regressions to track themes’ prominence over time and bin them into broader categories. Anecdotal themes were less prevalent but present in most comments. We trained separate neural networks on human annotations of attitude and persuasion attempt. Within non-argumentative discourse, anecdotes became more prominent only later in time, presumably as a consequence of softening societal attitudes. But they played a more prominent role throughout in arguments favoring legalization, suggesting that they were actively used to persuade others. Were such anecdotal arguments timed in a way that benefitted legalization ballot initiatives? To answer, we inferred user locations and compared the rate of anecdotal themes before and after legalization in comments from pioneering states. Despite the experimental evidence favoring anecdotal argumentation, we found that the 2012 and 2016 legal milestones followed short-term increases in generalized arguments instead. The particular content, however, varied between the two periods. Character judgments were prominent in 2012, while crime and politics took center-stage in 2016. The generalized precedents of legalization in leading states were argumentative and moralistic but had distinctive clause-level profiles. Meanwhile, legal and medical arguments were sidelined, meaning the novel consensus was not informed by much of the relevant information, anecdotal or otherwise. Together, our results show that while the emerging consensus probably benefited from anecdotal argumentation, the legalization movement’s success happened despite its reliance on less effective generalized discussions with less concrete information content. Addressing this discrepancy between experimental research and the direction of societal discourse may help bring about more informed discussions while better enabling the changing of attitudes.
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