Journal articles on the topic 'Persuasion'
To see the other types of publications on this topic, follow the link: Persuasion.
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Persuasion.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Maulyda, Septia. "BAHASA PERSUASIF DALAM TRANSAKSI JUAL BELI ONLINE (PERSUASIVE LANGUAGE IN ONLINE TRADING TRANSACTIONS)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 11, no. 2 (October 5, 2021): 250. http://dx.doi.org/10.20527/jbsp.v11i2.11721.
Full textAbstract:
Abstract Persuasive language in online trading transaction. The development of online shops via the internet has mushroomed in Indonesia, followed by the rapid advancement of buying and selling online which can be seen from the many online advertisements that appear for free on social media. The role of persuasion language in online advertisement impressions is very important to be used so that potential buyers are interested and more confident in buying the products offered.The method used in this study is the documentation of online ad writing. Research results (1) Motto or watchword taken from quotations adapted to the product offered, data or product facts offered to consumers and their uses, and product excellence includes product excellence and is presented should be in the form of persuasive sentences (2) Persuasion language used in transactions buying and selling online can be seen from the percentage of online advertising in the form of elements of persuasion language marked by the use of a motto or watchword, data or facts, the superiority of the advertised product, and the use of persuasive sentences in the online advertisement. (3) Persuasive techniques used in online transactions, namely rationalization, suggestion, conformity, compensation, replacement, and projections (4) The most dominant persuasive technique used in the persuasive language of online advertising is the suggestion technique.. Key words: persuasive language, persuasive techniques, trading transactions, online Abstrak Bahasa persuasif dalam transaksi jual beli online. Perkembangan toko online lewat internet sudah menjamur di Indonesia, diikuti dengan maju pesatnya jual beli online yang dapat dilihat dari banyaknya iklan online yang tayang gratis di media sosial. Peranan bahasa persuasi dalam tayangan iklan online sangat penting digunakan agar calon pembeli tertarik dan lebih yakin untuk membeli produk yang ditawarkan.Metode yang digunakan dalam penelitian ini adalah dokumentasi dari tulisan iklan online. Hasil penelitian (1) Moto atau semboyan diambil dari kutipan disesuaikan dengan produk yang ditawarkan, data atau fakta produk yang ditawarkan kepada konsumen beserta kegunaannya, dan keunggulan produk meliputi keunggulan produk serta disajikan sebaiknya dalam bentuk kalimat persuasif (2) Bahasa persuasi yang digunakan dalam transaki jual beli online dapat dilihat dari presentase pada iklan online berupa unsurunsur bahasa persuasi yang ditandai dengan penggunaan moto atau semboyan, data atau fakta, keunggulan produk yang diiklankan, dan penggunaan kalimat yang bersifat persuasif pada iklan online tersebut (3) Teknik persuasif yang digunakan dalam transaski online yaitu rasionalisasi, sugesti, konformitas, kompensasi, penggantian, dan proyeksi (4) Teknik persuasif yang paling dominan digunakan dalam bahasa persuasif iklan online adalah teknik sugesti.Kata-kata kunci: bahasa persuasi, teknik persuasi, transaksi jual beli, online
2
Suparma, Galuh Dynasty Mula, and Chatarini Septi Ngudi Lestari. "Persuasion In Advertisements Of Freight Forwarding." International Journal of Linguistics and Discourse Analytics (ijolida) 2, no. 2 (March 31, 2021): 58–76. http://dx.doi.org/10.52232/ijolida.v2i2.38.
Full textAbstract:
This study is concerned with persuasion in advertisements of freight forwarding which were uploaded within 2019 on YouTube based on discourse analysis perspective. This study aims to find out the kinds of persuasive strategies and the way how persuasions are used. To reach those goals, Beebe & Beebe’s theory of persuasive strategies and Makosky’s theory of persuasion technique are applied. Qualitative research employed since the data are in the form of words, phrases, or even sentences. The result showed that the kind of persuasive strategy which mostly performed in freight forwarding advertisements is causal reasoning (49). Moreover, the way of using persuasion in the form of persuasion technique which mostly applied is the appeal to or creation of needs (92)
3
Wardhana, Ardiyanto, and Siti Farina. "Komunikasi Persuasif Dinas Pemberdayaan Perempuan Perlindungan Anak dan Pengendalian Penduduk dalam Upaya Menanggulangi Kekerasan Terhadap Perempuan dan Anak Daerah Istimewa Yogyakarta." Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam 5, no. 1 (October 13, 2022): 46–60. http://dx.doi.org/10.33367/kpi.v5i1.2553.
Full textAbstract:
Violence is any act or deed carried out by a person with the aim of injuring another person, both physically and psychologically. This problem will continue to occur if it is not managed properly, such as providing integrated services to victims of violence. Dinas Pemberdayaaan Perempuan Perlindungan Anak dan Pengendalian Penduduk (DP3AP2 DIY) has the task of assisting the Governor in carrying out affairs in the fields of women's empowerment, child protection, population control, and family planning, as well as do-concentration authority and tasks assigned by the Government. In making efforts to prevent violence against women and children, it is necessary to have a communication strategy so that the problem of violence can be handled by DP3AP2 DIY This research is examined with the theory of Soleh Soemirat and Asep Suryana which divides the communication strategy steps into four, namely the specification of persuasion objectives, identification of target categories, formulation of persuasion strategies, selection of persuasion methods applied. In addition, it is studied with Fisher's theory which divides persuasive communication barriers into two, namely mechanical barriers and psychological barriers. The research method used is a qualitative method using data collection techniques of observation, interviews, and documentation. The results obtained are that DP3AP2 DIY conducted persuasive communication with Soleh Soemirat and Asep Suryana's theory, namely specification of persuasion objectives, identification of target categories, formulation of persuasion strategies, selection of persuasion methods applied and Fisher's theory, namely mechanism barriers and psychological barriers.
Abstrak
Kekerasan merupakan setiap tindakan atau perbuatan yang dilakukan oleh seseorang dengan tujuan untuk melukai orang lain baik secara fisik maupun psikis. Masalah tersebut akan terus terjadi jika tidak dikelola dengan baik seperti pemberian layanan yang terintegrasi kepada korban kekerasan. Dinas Pemberdayaaan Perempuan Perlindungan Anak dan Pengendalian Penduduk (DP3AP2 DIY) memiliki tugas membantu Gubernur dalam melaksanakan urusan bidang pemberdayaan perempuan, perlindungan anak, pengendalian penduduk, dan keluarga berencana, juga kewenangan dokonsentrasi dan tugas yang diberikan Pemerintah. Dalam melakukan upaya pencegahan terhadap kekerasan perempuan dan anak diperlukan adanya strategi komunikasi agar masalah kekerasan tersebut dapat ditanggulangi oleh DP3AP2 DIY. Penelitian ini dikaji dengan teori milik Soleh Soemirat dan Asep Suryana yang membagi langkah strategi komunikasi menjadi empat yaitu spesifikasi tujuan persuasi, identifikasi kategori sasaran, perumusan strategi persuasi, pemilihan metode persuasi yang diterapkan. Selain itu, dikaji dengan teori milik Fisher yang membagi hambatan komunikasi persuasif menjadi dua yaitu hambatan mekanisme dan hambatan psikologis. Metode penelitian yang digunakan adalah metode kualitatif dengan menggunakan teknik pengumpulan data observasi, wawancara, dan dokumentasi. Hasil yang diperoleh adalah DP3AP2 DIY melakukan komunikasi persuasif dengan teori Soleh Soemirat dan Asep Suryana yaitu spesifikasi tujuan persuasi, identifikasi kategori sasaran, perumusan strategi persuasi, pemilihan metode persuasi yang diterapkan dan dengan teori milik Fisher yaitu hambatan mekanisme dan hambatan psikologis.
4
Sulistyorini, Ni Luh Made Dwiningtyas. "STRATEGI PERSUASI NILAI-NILAI ANTIKORUPSI TERHADAP REMAJA DALAM FILM BERJUDUL “CERITA KAMI”." Jurnal Tata Kelola & Akuntabilitas Keuangan Negara 1, no. 2 (December 31, 2015): 191. http://dx.doi.org/10.28986/jtaken.v1i2.26.
Full textAbstract:
This research was conducted to evaluate the suitability of persuasion strategies from film producer and audience opinion that aim to deliver anticorruption values to adolescent segment in education field through a film of “Cerita Kami”. Persuasion strategies in this film were analyzed by persuasion theory of Elaboration Likelihood Model (ELM). This theory states that there are two routes in every individual to process information, which are central and peripheral routes. Persuasions delivered through central route covers motivation and ability of audience, while peripheral route is consisted of six techniques of Robert Cialdini’s persuasion which are reciprocation, commitment and consistency, social proof, authority, and scarcity. The study implemented post positivism paradigm with qualitative method through in-depth interviews and implementation of focus group discussion to film viewers from high school and college students in Jabodetabek area. The results showed that elements of persuasion in a movie that shown continually in clear and complete performances using both central and peripherals routes were proved to be well accepted by adolescent audience. Persuasion delivered through a peripheral route will support persuasion given through a central route. Both had significant roles to influence critical thinking and emotional aspects of adolescent audience to deliver values of anticorruption.KEYWORDSAnticorruption; Elaboration Likelihood Model; Film of Education; Persuasion; AdolescenceABSTRAKPenelitian ini bertujuan mengetahui kesesuaian strategi persuasi dari sisi produsen dengan pendapat konsumen remaja terhadap strategi tersebut, yang bertujuan menanamkan nilai-nilai antikorupsi kepada remaja di lingkungan pendidikan melalui media film edukasi berjudul “Cerita Kami”. Strategi persuasi yang dilakukan oleh produsen dan penerimaan oleh konsumen menggunakan teori persuasi Elaboration Likelihood Model (ELM). Teori ini menjelaskan dua jalur persuasi dalam diri individu ketika memproses informasi yang diterima, yaitu melalui jalur sentral dan jalur periferal. Persuasi melalui jalur sentral menyentuh unsur motivasi dan kemampuan remaja, sedangkan jalur periferal disentuh melalui enam teknik persuasi Robert B. Cialdini yang meliputi unsur reciprocation (timbal balik), commitment and consistency (komitmen dan konsistensi), social proof (bukti sosial), liking (kesenangan), authority (otoritas/ kekuasaan), dan scarcity (kelangkaan/keterbatasan). Penelitian dilakukan dengan menggunakan paradigma post-positivis dengan pendekatan kualitatif, melalu wawancara mendalam kepada para narasumber dari tim produsen film serta focus group discussion dengan para penonton remaja di tingkat SMK dan Universitas di wilayah Jabodetabek. Hasil penelitian menunjukkan bahwa unsur-unsur persuasi dalam film yang ditampilkan secara jelas, lengkap dan saling berkesinambungan melalui jalur sentral dan periferal, terbukti dapat ditangkap khalayak remaja secara baik sesuai dengan keinginan produsen film. Persuasi melalui jalur periferal berperan mendukung persuasi yang diberikan melalui jalur sentral dengan menyentuh aspek pemikiran kritis maupun emosional khalayak remaja dalam menanamkan nilai-nilai antikorupsi.KATA KUNCIAntikorupsi, Elaboration Likelihood Model, Film Edukasi,Persuasi, Remaja
5
Indrawati, Indrawati. "WUJUD PERSUASI DAN RESPON KAUM MILENIAL DI MEDIA SOSIAL FACEBOOK PADA PILPRES 2019 (THE FORM OF PERSUASION AND MILENNIALS RESPOND IN FACEBOOK SOCIAL MEDIA IN PRESIDENTIAL ELECTION 2019)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 10, no. 2 (October 21, 2020): 117. http://dx.doi.org/10.20527/jbsp.v10i2.9371.
Full textAbstract:
The Form of Persuasion and Milennials Respon in Facebook Social Media inPresidential Election 2019. This research aims to reveal how the persuasion andresponse of millennials on social media Facebook in the 2019 presidentialelection. This research uses methods of qualitative content analysis. The data theauthor takes is data on Facebook social media from February to April 2019. Formof data in the form of sentences that have a persuasion message used by millennialson social media Facebook in the presidential election 2019. The source of thisresearch data observations directly on social media Facebook which thenresearchers Screenshoot. Data analysis is done in several ways, namely: (1)Observation of the sentence upload on Facebook social media, (2) reading andunderstanding sentences that have a persuasion meaning, (3) grouping,identifying, and analyzing existing data, (4) Conclude the results of researchanalysis. Data analysis is done during and after the data is collected. This researchimplements triangulation and data checking to obtain the validity of data. Basedon the research, there are several form of persuasion in uploading sentences ofmillennials in facebook social media in presidential election 2019. Thatpersuasion form are: (1) persuasion form and millennials respond with strongarguments, (2) persuasion form and respond with neutral arguments, (3)persuasion form and millennials respond with weak arguments, (4) persuasionform and millennials respond with peripheral.Key words: persuasion, milenialls, facebook social media AbstrakWujud Persuasi dan Respon Kaum Milenial di Media Sosial Facebook padaPilpres 2019. Penelitian ini bertujuan mengungkapkan bagaimana wujud persuasidan respon kaum milenial di media sosial facebook pada pilpres 2019. Penelitianini menggunakan metode analisis isi kualitatif. Data yang penulis ambil adalahdata yang terdapat di media sosial facebook dari bulan Februari sampai denganApril 2019. Wujud data berupa kalimat yang memiliki pesan persuasi yang dipakaikaum milenial di media sosial facebook pada pilpres 2019. Sumber data penelitianini pengamatan langsung di media sosial facebook yang kemudian penelitiscreenshoot. Analisis data dilakukan dengan beberapa cara, yaitu: (1)pengamatan terhadap unggahan kalimat di media sosial facebook, (2) membacadan memahami kalimat yang memiliki makna persuasi, (3) mengelompokkan,mengidentifikasi, dan menganalisis data yang ada, (4) menyimpulkan hasilanalisis penelitian. Analisis data dilakukan selama dan setelah data terkumpul.Penelitian ini menerapkan triangulasi dan pengecekan data untuk memperolehkeabsahan data. Berdasarkan hasil penelitian, ditemukan beberapa wujudpersuasi dalam kalimat unggahan kaum mileniual di media sosial facebook padapilpres 2019. Wujud persuasi tersebut meliputi: (1) Wujud persuasi dan responkaum milenial dengan argumen kuat (strong argumens); (2) Wujud persuasi danrespon kaum milenial dengan argumen netral (neutral argumens);(3) Wujudpersuasi dan respon kaum milenial dengan argumen lemah (weak argumens); dan(4) wujud persuasi dan respon kaum milenial dengan argumen sampingan(peripheral).Kata-kata kunci: persuasi, kaum milenial, media sosial facebook
6
St. Anisah, Wahyudi Siswanto, and Dewi Ariani. "Persuasi dalam Judul Berita Daring IDN Times Edisi Januari-Maret 2021." JoLLA: Journal of Language, Literature, and Arts 1, no. 5 (May 31, 2021): 616–29. http://dx.doi.org/10.17977/um064v1i52021p616-629.
Full textAbstract:
Abstract: Persuasion is a communicative process to change the beliefs, attitudes, goals or behavior of others by using words or words that the author wants. Persuasion in online news titles is used to attract the attention of readers to read the entire content of the news. The choice of online media in fulfilling information in the digital era has made it easier for many people because it is more practical, fast, effective, and efficient. The purpose of this study was to describe the delivery technique, style of language, and the meaning of persuasion in the January-March 2021 edition of the IDN Times news title. This study used a qualitative approach. This type of research was conducted using descriptive research. Data analysis in this study consisted of (1) data collection, (2) data reduction, (3) data presentation, and (4) drawing conclusions. The results of this study are presented in three important focuses, namely persuasion delivery techniques, persuasion language styles, and the dominant meaning of persuasion used in online news titles. First, the persuasion delivery technique found in the January-March 2021 edition of IDN Times as many as 311 news titles. Second, the persuasive language style found in the January-March 2021 edition of IDN Times was 148 news titles. Third, the meaning of persuasion found in the January-March 2021 edition of IDN Times was 135 news titles.
Keywords: persuasion, news headlines, online media
Abstrak: Persuasi adalah proses yang memudahkan terhubung dengan orang orang lain untuk mengubah kepercayaan, sikap, tujuan atau tingkah laku dengan menggunakan ucapan atau kata-kata yang diinginkan penulis. Persuasi dalam judul-judul berita daring digunakan untuk menarik perhatian pembaca agar membaca keseluruhan isi berita. Pemilihan media daring dalam pemenuhan informasi di era digital semakin mempermudah banyak orang karena lebih praktis, cepat, efektif, dan efisien. Tujuan penelitian ini untuk memaparkan secara jelas dan terperinci teknik penyampaian, gaya bahasa, dan makna persuasi dalam judul berita daring IDN Times edisi Januari-Maret 2021. Penelitian ini menggunakan pendekatan kualitatif. Jenis penelitian ini dilakukan dengan menggunakan penelitian deskriptif. Analisis data pada penelitian ini terdiri dari (1) pengumpulan data, (2) reduksi data, (3) penyajian data, dan (4) penarikan kesimpulan. Hasil penelitian ini dipaparkan dalam tiga fokus penting, yakni teknik penyampaian persuasi, gaya bahasa persuasi, dan makna persuasi yang dominan digunakan dalam judul berita daring. Pertama, teknik penyampaian persuasi yang ditemukan pada media daring IDN Times edisi Januari-Maret 2021 sebanyak 311 judul berita. Kedua, gaya bahasa persuasi yang ditemukan pada media daring IDN Times edisi Januari-Maret 2021 sebanyak 148 judul berita. Ketiga, makna persuasi yang ditemukan pada media daring IDN Times edisi Januari-Maret 2021 sebanyak 135 judul berita.
Kata kunci: persuasi, judul berita, media daring
7
van Reijmersdal, Eva A., Esther Rozendaal, and Moniek Buijzen. "Boys’ responses to the integration of advertising and entertaining content." Young Consumers 16, no. 3 (August 17, 2015): 251–63. http://dx.doi.org/10.1108/yc-10-2014-00487.
Full textAbstract:
Purpose – The purposes of this paper are to investigate the effects of integrated advertising formats on the persuasion of children, children’s awareness of the persuasive intent of these formats and how this awareness mediates the level of persuasion. Design/methodology/approach – An one-factor between-subjects experiment was conducted among 117 boys from 8 to 12 years old. Findings – This study showed that boys were more aware of the persuasive intent of a non-integrated catalog than of a brand-integrated magazine. In addition, higher awareness of the persuasive intent of the catalog enhanced persuasion in boys. Research limitations/implications – This study only focused on boys’ responses and not on girls. Practical implications – Findings imply that advertisers could focus on non-integrated print advertising formats, such as catalogs, to promote positive product attitudes among boys. Catalogs are also a more ethical way of communicating to boys because boys are generally aware of catalogs’ persuasive intent. Social implications – This study implies that even if children have sufficient persuasion knowledge, they do not necessarily use it to critically evaluate advertising. Originality/value – This paper is the first to systematically test the differences in effects of brand-integrated magazines versus catalogs targeted toward children. Importantly, it shows that persuasion knowledge plays a fundamentally different role in the persuasion process of children than of adults: awareness of the persuasive intent of catalogs increases persuasion among boys, whereas previous studies among adults showed opposite results.
8
Marafa, Hamza. "Strengthening the Quest for Sustainable Development Through Persuasive Climate Argumentation." International Journal of Development and Economic Sustainability 12, no. 1 (January 15, 2024): 1–11. http://dx.doi.org/10.37745/ijdes.13/vol12n1111.
Full textAbstract:
This study explored the nexus between framing, persuasion and the quest for sustainable development in a competitive policy debate setting using content analysis approach. Evidence from the analysis reveals several insights about the underlying mechanism that governs persuasive climate argumentation which shapes sustainable development trajectory. First, the study showed that arguers construct arguments that appeals to logos as a major persuasion strategy. Second, it demonstrated how persuasion strategy entrench a culture of persuasion in climate debates. Third, it found a discordant relationship between fallacies and persuasion strategy in climate argumentation, which jeopardises arguments' persuasive power. Finally, the study evaluated how tensions in the mainstream socio-economic and environmental ecosystem creeps into climate arguments and limit persuasive power of climate arguments. These are regarded as reflective pattern of climate argumentation that are capable of stimulating behavioural change and communication strategies for sustainable development.
9
De la Hera Conde-Pumpido, Teresa. "The Persuasive Roles of Digital Games: The Case of Cancer Games." Media and Communication 6, no. 2 (June 7, 2018): 103–11. http://dx.doi.org/10.17645/mac.v6i2.1336.
Full textAbstract:
Using behavioral scientist B. J. Fogg’s conceptual framework on the role computer technology plays for users as a starting point, this article argues that persuasion through digital games can be approached from three different perspectives: digital games as media for persuasion, digital games as tools for persuasion and digital games as social actors for persuasion. In this article, I use five cancer gaming cases to illustrate how these three different persuasive roles can be used to accomplish different persuasive goals. In this respect, I explain how each of these persuasive roles digital games can play in the process of persuasion can serve to support cancer patients to face three different challenges: (1) lack of information about the treatment or the disease itself, (2) lack of motivation to start or continue with the treatment, and (3) difficulties in coping with the treatment or the disease. The analysis of these games is theoretical in nature and is done to illustrate my arguments. The categorization proposed in this article can be used as an analytical approach for the study of persuasive gaming strategies.
10
Będkowski, Marcin, and Kinga Rogowska. "Systemic Means of Persuasion and Argument Evaluation." Informal Logic 44, no. 2 (June 27, 2024): 166–207. http://dx.doi.org/10.22329/il.v44i2.8372.
Full textAbstract:
The paper discusses the role of systemic means of persuasion in argument evaluation. The core class of systemic means of persuasion is regress stoppers, whose fundamental function is to halt the infinite regress of justification by making claims, premises, or overall position expressed in a persuasive message more acceptable to a recipient. The paper explores how systemic means of persuasion contribute to the structure of arguments in the Toulmin model and serve as cues for heuristic processing of persuasive messages. It also presents the results of the stylometric analysis and statistical data on the usage of systemic means of persuasion in three corpora which suggest that systemic means of persuasion constitute strategies independent of the strategy based on explicit argumentation marked by inference indicators.
11
Mayuuf, Hussain Hameed, and Sally Hussain. "Persuasion in Social Speeches." Manar Elsharq Journal for Literature and Language Studies 2, no. 2 (May 12, 2024): 8–13. http://dx.doi.org/10.56961/mejlls.v2i2.621.
Full textAbstract:
The study of the political speeches has drawn the attention of scholars since its revelation up to the present day. Many scholars have attempted to study specific features of it. One of these features that has been at the core of interest is persuasion. This research was aimed to elaborate on the concept of persuasion in the political speeches and to find out the persuasive strategies used in the speeches of queen Rania (queen of the Hashemite kingdom of Jordan) The study has confined itself to three main objectives. These are discussing the concept of persuasion as manifested in the political speeches, Identifying the persuasive strategies used, and naming the most common and the least common ones. By using a model based on persuasive communication theory and other related concepts, researcher analyzed the data using quantitative-qualitative research method. The analysis started with a comprehensive reading of queen Rania speech and then identifying the tokens of persuasive strategies. The results were put in numerical form and discussed both quantitively and qualitatively. The study findings show that persuasion is one of the basic concepts in the political speeches due to the nature of this text which aimed at persuading people to follow the righteous course of action and belief. It is also found that all the persuasive strategies included in the model appeared in the text under study. Finally, the study revealed that metaphor is the most commonly used persuasive strategies while personification is the least.
12
Souza, Warton da Silva, Melby Karina Zuniga Huertas, Fábio Rogério de Morais, and Juliana Moreira Batista. "AJUDE-ME POR FAVOR! O efeito da cocriação na persuasão de consumidores." Revista Observatório 5, no. 5 (August 1, 2019): 454–81. http://dx.doi.org/10.20873/uft.2447-4266.2019v5n5p454.
Full textAbstract:
Na revisão da literatura sobre cocriação detectou-se lacunas teóricas relacionadas à resposta do consumidor observador (que não participou do processo de cocriação) aos resultados da cocriação. O objetivo desta pesquisa é estudar o efeito de se informar a cocriação (empresa/consumidor e empresa/especialista) do produto, na persuasão do consumidor observador, considerando-se diferentes apelos de propaganda. Em 2 experimentos foram manipuladas as variáveis “tipo de parceiro de cocriação” (consumidores/ especialistas) e “tipo de apelos da mensagem” (racionais/emocionais). Os resultados não comprovaram os efeitos esperados. No entanto, as médias das medidas de persuasão apontam que as hipóteses formuladas podem ser confirmadas em estudos posteriores.
PALAVRAS-CHAVE: Cocriação; Persuasão; Consumidor Observador.
ABSTRACT
In reviewing the literature on co-creation was detected theoretical gaps related to the observer consumer response (which did not participate in the co-creation process) to co-creation results. The objective of this research is to study the effect of informing the co-creation (company / consumer and company / expert) of the product as an observer consumer persuasion, considering different advertising appeals. In two experiments were manipulated variables "type of co-creation partner" (consumers / experts) and "type of message appeals" (rational / emotional). The results did not confirm the expected effects. However, the means of persuasion measures show that the assumptions can be confirmed in further studies.
KEYWORDS: Co-creation; Persuasion; Observer Consume.
RESUMEN
En la revisión de la literatura sobre la co-creación se detectó vacíos teóricos relacionados con la respuesta observador del consumidor (que no participan en el proceso de co-creación) resultados para co-creación. El objetivo de esta investigación es estudiar el efecto de informar a la co-creación (empresa / consumidor y la empresa / especialista) de producto como persuasión del consumidor observador, teniendo en cuenta los diferentes recursos de la propaganda. En dos experimentos se manipulan las variables "tipo de asociado en la co-creación" (consumidores / expertos) y "tipo de mensaje de apelación" (racional / emocional). Los resultados no comprobaron los efectos esperados. Sin embargo, las medias de las medidas de persuasión apuntan que las hipótesis formuladas pueden ser confirmadas en estudios posteriores.
PALABRAS CLAVE: Co-creación; Persuasión; Consumidor observador.
13
Vlăduţescu, Ştefan. "Persuasion and the Hygiene of Communication." International Letters of Social and Humanistic Sciences 35 (July 2014): 86–94. http://dx.doi.org/10.18052/www.scipress.com/ilshs.35.86.
Full textAbstract:
The study starts from the observation that in everyday life persuasion is inevitable. Under this premise is investigating the negative effects of persuasion through seduction and deceit. To eradicate diseases induced by persuasion would be needed a medicine of communication. As is inevitable, persuasion should be accepted: people have to get used to live with persuasion. As such, it must be taken into account if not eradicate, at least mitigate the negative effects of persuasion. The best tool for such an approach would be “hygiene of communication” in which to assess rationally persuasive elements of communication.
14
Ivanova, Antoniya. "Gathering Empirical Information and Analysis of Strategies and Techniques of Persuasive Communication." Postmodernism Problems 13, no. 2 (August 7, 2023): 230–47. http://dx.doi.org/10.46324/pmp2302230.
Full textAbstract:
The paper examines persuasive techniques and strategies in social situations, focusing on persuasion as the result of both cognitive and emotional processes. Means of persuasion are a major focus of research in the present work. Psychological processes and behavior as part of persuasion are of research interest in the field of persuasive communication. For this reason, the article focuses on the types of behavioral strategies and attitudes, considering the means of persuasion in rational and emotional appeal. The characteristics of the message are a major tool for achieving the goal of gaining consent or agreement in interpersonal relationships. The subject of the first part of the study is the six principles of influence by Robert Cialdini, 2006, highlighting their main applications in communication. An attempt was made to highlight linguistic active techniques, and based on Lamb's (2019) theory, 21 characteristics of persuasive techniques were examined. The main focus of this article is the examination of effective methods of persuasion between two active parties - a communicator and a target group.
15
Soedjarwo, Gabriella Novianty. "Persuasion Act in the Proposal Movie." Journal of Pragmatics Research 2, no. 1 (April 1, 2020): 50–67. http://dx.doi.org/10.18326/jopr.v2i1.50-67.
Full textAbstract:
The act of persuasion happens anywhere and anytime. When we need a help, we persuade other to do what we need. In order to have a successful persuasion, we apply certain strategy. This pragmatic paper wants to analyse the effective strategies in order to have an effective persuasive acts. Pragmatics is chosen as the method since the analysis is about the language used in certain context, in this case persuasion. This paper elaborates how certain speech acts can help the speaker to perform persuasion successfully. Besides, the researcher also analyses how the attempts of persuading violate certain maxims stated by Grice. The researcher took a movie entitled The Proposal (2009) as the data since it shows how the main characters apply certain speech acts and strategies in order to achieve effective persuasion. In this movie, Margaret and Andrew are trying to persuade each other in order to get different advantages through faking marriage. The researcher takes the dialogue of those two characters as the data. Then, the data was analysed using speech act theory, implicature, and language function theory on persuasion. The result of the study is the successful persuasion relies on using appropriate speech act, flouting the maxim of quantity, and applying good persuasive strategy. Key words: Persuasion, Speech Act, Maxim, Strategy
16
Kumar, Yaman, Rajat Jha, Arunim Gupta, Milan Aggarwal, Aditya Garg, Tushar Malyan, Ayush Bhardwaj, Rajiv Ratn Shah, Balaji Krishnamurthy, and Changyou Chen. "Persuasion Strategies in Advertisements." Proceedings of the AAAI Conference on Artificial Intelligence 37, no. 1 (June 26, 2023): 57–66. http://dx.doi.org/10.1609/aaai.v37i1.25076.
Full textAbstract:
Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in computer vision is still in its infancy, primarily due to the lack of benchmark datasets that can provide persuasion-strategy labels associated with ads. Motivated by persuasion literature in social psychology and marketing, we introduce an extensive vocabulary of persuasion strategies and build the first ad image corpus annotated with persuasion strategies. We then formulate the task of persuasion strategy prediction with multi-modal learning, where we design a multi-task attention fusion model that can leverage other ad-understanding tasks to predict persuasion strategies. The dataset also provides image segmentation masks, which labels persuasion strategies in the corresponding ad images on the test split. We publicly release our code and dataset at https://midas-research.github.io/persuasion-advertisements/.
17
Gentz, Joachim. "Rhetoric as the Art of Listening: Concepts of Persuasion in the First Eleven Chapters of the Guiguzi." Asiatische Studien - Études Asiatiques 68, no. 4 (December 19, 2014): 1001–19. http://dx.doi.org/10.1515/asia-2014-0053.
Full textAbstract:
Abstract The first eleven chapters of the book Guiguzi 鬼谷子 are ascribed to Master Guigu, the alleged teacher of the two famous rhetoricians Su Qin 蘇秦 and Zhang Yi 張儀. These chapters provide a methodological approach to the art of persuasion which is fundamentally different from European rhetoric. Whereas European rhetoric, originating in Greek rhetoric, is mainly concerned with the persuasion of big audiences in public forums and institutions such as assemblies (the agora as birthplace of democracy) and courtrooms, the persuasive strategies in the Guiguzi mainly focus on the involvement with an individual counterpart. In the Guiguzi listening to and assessing the particular type of opponent and then taking advantage of his individual preferences is most decisive for the success of persuasion. The Guiguzi does not teach how to formulate a perfect piece of rhetorical art which accords to all rules of a commonly shared system of persuasive logic as it is known from European rhetorical traditions. From this different approach also follows a different set of systematic problems in the art of persuasion. The typology of formal figures of speech, so important in European rhetoric, is not as important as the exact typology of human characters which have to be correctly identified to be correlated to the types of speech which have the greatest persuasive effect on them. Each of the eleven chapters discusses a particular method of persuasion in an analysis of different aspects of the communicative process in which persuasion takes place. Together they appear as a handbook on the dynamic process of persuasion, a persuasion that evolves in a dialogic encounter not in a monologic performance as in European rhetoric.
18
Janam, Iman Jebur. "A Critical Discourse Analysis of the Language of Persuasion Used in the Election Campaigns by American Parliaments." ALUSTATH JOURNAL FOR HUMAN AND SOCIAL SCIENCES 58, no. 4 (December 17, 2019): 33–46. http://dx.doi.org/10.36473/ujhss.v58i4.1017.
Full textAbstract:
Persuasion can be defined as a scientific art which is closely connected with our life .Linguistically speaking, persuasion is achieved through many techniques termed "persuasive devices". These persuasive devices are covered in different domains of life. Accordingly, persuasion has been defined in various methods according to communication as ''a communication process in which a communicator searches to draw out a desired response from his receiver''. This paper investigates different strategies of persuasion used by different people in different domains of life and how those strategies differ when used in election parliament. The aim of this paper is to find out the strategies of persuasion used by different people and specifically in the election Campaigns. It is hypothesized that Americans use different strategies of persuasion in order to affect others by changing their beliefs, attitudes and so on. This paper explains what is meant by the term "critical discourse analysis", (henceforth CDA), elaborates on the political discourse analysis and shows how it differs from (CDA).Outlining persuasion with its strategies which are used to influence on the others. Besides, it analyzes the data selected for this study which is the speeches of Hillary Clinton and Donald trump through the polling, then discusses the results and conclusions.
19
Lerlertyuttitham, Pananda. "Advertising Language and Persuasion." MANUSYA 18, no. 3 (2015): 50–59. http://dx.doi.org/10.1163/26659077-01803004.
Full textAbstract:
Persuasion is key to a successful advertisement. Persuasive advertisement is an art in using linguistic strategy to convince consumers. This studies aims to study persuasion language used in advertisement based on data collected from printed media as magazines and newspaper.
20
Hunt, Stephen, and Kevin Meyer. "Engaging Persuasion: What Should Undergraduate Students Enrolled in a Persuasion Course Learn?" Journal of Communication Pedagogy 2 (2019): 12–16. http://dx.doi.org/10.31446/jcp.2019.04.
Full textAbstract:
In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others and gain their compliance through persuasive attempts of our own. Without question, persuasion is a central feature of virtually every aspect of human communication and is found wherever we find people communicating. Fortunately, scholars have developed a great number of empirically tested persuasive techniques, strategies, and theories that can help students become effective producers and consumers of persuasive messages. This article outlines the foundations, content areas, and applied assignments appropriate for an undergraduate persuasion course. In addition, we outline several pedagogical issues for instructors to consider.
21
Permatasari, Yunita, and Sophia Bernadette. "Analisis Pesan Persuasif Yang Dibangun Oleh Kementerian Kesehatan Melalui Video Cegah, Lawan, Obati Diabetes Di Youtube." SOSIO DIALEKTIKA 5, no. 2 (December 7, 2020): 40. http://dx.doi.org/10.31942/sd.v5i2.3874.
Full textAbstract:
Abstract
Health messages are important in the field of public health to encourage behavior change. In 2017, through a “Prevent, Treat, Fight Diabetes” Campaign initiated by the Ministry of Health of the Republic of Indonesia, the Government uploaded a digital video public service advertisement through a you tube account with the username of the Ministry of Health's P2PTM Directorate. This research was conducted to understand how the Persuasion Technique used by the Ministry of Health in building messages contained in the communication campaign carried out through the video. The main question in this connection is how the persuasion technique used in the health campaign "Prevent, Treat, Fight Diabetes" conducted by the Ministry of Health in persuading message recipients? To find out how the Persuasion Technique of a health campaign persuasion message carried out by the Ministry of Health in the “Prevent, Treat, Fight Diabetes” campaign by the Ministry of Health in persuading message recipients, this study uses the theory of Campaign Communication, Social Campaigns, and Persuasion Techniques with a fear approach. to analyze the elements in a persuasive message from the Ministry of Health.
Keywords: Persuasive Communication, Persuasion Techniques, Health Campaigns, Ministry of Health
22
Yonathan, Joshua, and Roswita Oktavianti. "Kepatuhan Masyarakat Pada Komunikasi Persuasif Social Distancing yang Dilakukan Pemerintah di Media Massa Saat Pandemi COVID-19." Koneksi 5, no. 2 (September 29, 2021): 399. http://dx.doi.org/10.24912/kn.v5i2.10392.
Full textAbstract:
The Indonesian government, especially Jakarta, has taken various ways to prevent the transmission of the COVID-19 virus, one of which is through persuasive communication. The persuasive communication that is always carried out by the government is washing hands, wearing mask, and maintaining distance. This research will only discuss more about maintaining distance or social distancing. The persuasion of the social distancing movement is carried out by the government in various ways, one of which is through the mass media. Mass media is the official journalistic media, such as radio, newspapers, electronic news, and television. Through this persuasive communication, Jakarta government expects public compliance to jointly break the chain of transmission of COVID-19. Therefore, researchers want to see a picture of public compliance with the persuasive social distancing communication carried out by the government in the mass media during the COVID-19 pandemic. This research is a qualitative research using a case study method in West Jakarta, to be precise in Kalideres sub-district. Data were collected by means of interviews. The result of the research is that there are 2 sources who obey and 2 sources who do not comply with social distancing. The persuasion communication that the government has made through the mass media has reached expectations at a cognitive level. This is evidenced by the good knowledge of the informants about social distancing. However, the affective and behavioral aspects are still not maximally implemented because of the lack of clear sanctions for offenders of social distancing so that people tend to conform because of the ambiguous conditions they experience.Pemerintah Indonesia, khususnya Jakarta, melakukan berbagai cara untuk mencegah penularan virus COVID-19, salah satunya dengan melakukan komunikasi persuasif. Komunikasi persuasif yang selalu dilakukan oleh pemerintah adalah gerakan 3M, yaitu mencuci tangan, memakai masker, dan menjaga jarak. Penelitian ini hanya akan membahas lebih lanjut tentang gerakan menjaga jarak atau social distancing. Persuasi gerakan social distancingdilakukan pemerintah dengan berbagai macam cara, salah satunya melalui media massa. Media massa yang dimaksud adalah media jurnalistik resmi, seperti radio, koran, berita elektronik, dan televisi. Melalui komunikasi persuasif ini, tentunya pemerintah mengharapkan kepatuhan masyarakat untuk bersama-sama memutus rantai penularan COVID-19. Maka dari itu, peneliti ingin melihat gambaran kepatuhan masyarakat pada komunikasi persuasif social distancing yang dilakukan pemerintah di media massa saat pandemi COVID-19. Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus yang dilakukan di daerah Jakarta Barat, tepatnya di kecamatan Kalideres. Pengambilan data dilakukan dengan cara wawancara. Hasil dari penelitian adalah terdapat 2 narasumber yang patuh dan 2 narasumber yang tidak patuh terhadap social distancing. Komunikasi persuasi yang pemerintah lakukan melalui media massa sudah mencapai harapan pada tingkat kognitif. Hal ini dibuktikan dengan pengetahuan yang baik dari para narasumber tentang social distancing. Akan tetapi, aspek afektif dan behavioral masih belum terlaksana dengan maksimal karena kurangnya sanksi yang jelas bagi pelanggar social distancing sehingga masyarakat cenderung melakukan konformitas karena kondisi ambigu yang dialami.
23
Murillo-Muñoz, Fernanda, Christian Navarro-Cota, Reyes Juárez-Ramírez, Samantha Jiménez, Juan Ivan Nieto Hipólito, Ana I. Molina, and Mabel Vazquez-Briseno. "Characteristics of a Persuasive Educational System: A Systematic Literature Review." Applied Sciences 11, no. 21 (October 28, 2021): 10089. http://dx.doi.org/10.3390/app112110089.
Full textAbstract:
The need to compete for users’ attention and provide them with the best user experience has increased the use of persuasion strategies in modern systems. Currently, Persuasive Systems (PSs) promote healthy behavior for well-being, energy consumption, and learning. Although the educational domain has limited investigation compared to other areas, PSs in education have been shown to be effective in motivating students. This paper summarizes the existing evidence on Persuasive Educational Systems (PESs), emphasizing research on the current design methods, evaluation methods, and characteristics. We follow Kitchenham’s method to perform a systematic literature review about PESs published between 2014 and 2020, with 19 relevant studies selected. We highlight some results from the analysis of selected papers such as persuasion strategies, use of a personalized persuasion technique, study of students’ susceptibility to strategies, integration of gamification mechanisms, and proposed tools to design PES. Moreover, we discuss interesting facts such as the common practice of using more than one tool to design PES, aspects of interaction, persuasion, learning, and the challenges in evaluating persuasive impact. Finally, as the main contribution of the paper we identify the seven necessary characteristics to build a persuasive educational system.
24
Nelansari, Zahra Fuadah, and Sri Surjani Tjahjawati. "Analisis Efektivitas Pesan Kampanye Peningkatan Keselamatan di Perlintasan Sebidang PT KAI Daop 2 Bandung." Jurnal Komunikasi Nusantara 4, no. 2 (December 6, 2022): 223–36. http://dx.doi.org/10.33366/jkn.v4i2.160.
Full textAbstract:
Persuasive communication through the #DisiplinPerlintasan social campaign is a strategy to raise motorists’s self-awareness to change their behavior into discipline in railroad crossings. This campaign is become the Sustainability Support Program for PT Kereta Api Indonesia (Persero) with the Directorate General of Transportation's program, "Roadmap To Zero Accident". This research aims to analyze the effectiveness of persuasive communication from designing campaign message, namely verbalization, visualization, illustratios, and five types of message appeals. The research method used is a quantitative method with descriptive statistical approach using persuasion communication effects which are interpreted through the analysis of the campaign messages content according to Onong U. Effendy and Antar Venus. Data collection techniques using a questionnaire research instrument. The result showed that the campaign message design strategy had a "high" level of effectiveness on cognitive, affective, and conative effects. Motorcyclists are affected by the persuasion effect of campaign which makes them understand the objectives of the campaign, feel empathy for the message, and motivated to change behavior that is in line with the purpose of the campaign. It was concluded that all indicators of messages content used became an effective element in creating campaign persuasion effects that build changes in the motorists’s behavior.
Abstrak
Komunikasi persuasi melalui kampanye sosial #DisiplinPerlintasan merupakan strategi untuk membangkitkan kesadaran diri pengendara bermotor agar mengubah perilakunya menjadi disiplin di area perlintasan sebidang. Kampanye ini sebagai implementasi Program Pendukung Keberlanjutan PT Kereta Api Indonesia (Persero) yang sesuai dengan program Dirjen Perhubungan, “Roadmap To Zero Accident”. Penelitian ini bertujuan untuk menganalisis efektivitas komunikasi persuasi dari perancangan pesan kampanye yang meliputi indikator verbalisasi, visualisasi, ilustrasi, dan lima jenis imbauan pesan. Metode penelitian yang digunakan adalah metode kuantitatif pendekatan statistik deskriptif menggunakan efek komunikasi persuasi yang diinterpretasikan melalui analisis isi pesan kampanye menurut Onong U. Effendy dan Antar Venus. Teknik pengumpulan data memanfaatkan instrumen penelitian angket/kuesioner. Hasil penelitian menunjukkan bahwa strategi perancangan pesan kampanye memiliki tingkat efektivitas “tinggi” terhadap efek kognitif, efek afektif, dan efek konatif. Pengendara bermotor terpengaruh efek persuasi kampanye yang menjadikannya paham atas tujuan kampanye, merasa empati terhadap pesan, hingga membentuk perilaku yang sesuai dengan tujuan kampanye. Disimpulkan bahwa seluruh indikator isi pesan yang digunakan, menjadi unsur efektif dalam menciptakan efek komunikasi persuasi kampanye yang membangun perubahan perilaku pengendara bermotor.
25
Ogah, Abari Ijuo, and Dennis Oche Abutu. "Theoretical analysis on persuasive communication in advertising and its application in marketing communication." EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, no. 1-2 (March 11, 2022): 313–31. http://dx.doi.org/10.4314/ejotmas.v8i1-2.17.
Full textAbstract:
The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of persuading potential customers and clients to purchase the organization’s products. This implies that, messages that lack persuasion will hit only on deaf ears and the goal not attained. Accordingly, this paper centered on the theoretical analysis on persuasive communication in advertising and how they can be applied in marketing communication. The paper employed secondary data collection method, which is centered on compiled literature and researches relevant to this work. The paper positioned that persuasive communication employs the marketing mix as avenue of reaching potentials customers. The paper was further moored on common persuasive techniques such as plain folk testimonials, hidden fear appeals, social status approach and bandwagon effect. The paper was further anchored on four persuasive theoretical underpinnings that can be applied for effective marketing communication. These include the Persuasion theory, the AIDA model, Elaboration likelihood model and the Fogg Behavioural model. The paper conclude that, arketing communication thrives on persuasion and any advertising message without persuasive elements will yield no result as persuasion is the moving force of marketing communication. Lastly, the paper amongst other points recommends effective use of communication strategy designed to convince consumers, utilization of various media that meet the audience needs and to bridge the knowledge and action gap in the marketing process.
26
Firdous, Tehmina, Prof Huo Fu Li, and Al-Nahdi Yousef Ali Ahmed Saleh. "The Aristotelian Rhetorical Theory: A Framework for Analyzing Pakistani Beauty Products Advertising." Indian Journal of Mass Communication and Journalism 2, no. 3 (March 30, 2023): 1–7. http://dx.doi.org/10.54105/ijmcj.c1028.032323.
Full textAbstract:
Advertising is one of the most basic forms of communication through media. Persuasion is one of the primary purposes of advertising. Customers are persuaded to buy products by advertising using different persuasive techniques. Both men and women increasingly rely on beauty products to look beautiful and have attractive spouses. Advertisements use rhetorical devices to persuade their viewers. Advertisements use language to achieve the purpose of persuasion. This paper analyzes advertising language considering Aristotle's rhetorical theory. The three primary persuasive means are logos (logical appeal), pathos (emotional appeal), and ethos (ethical appeal). We examined these three methods in this paper in terms of how they are used to persuade consumers, and how they are perceived by them. In order to determine how Pakistani media utilizes Aristotle's three means of persuasion in television advertisements, researchers studied beauty advertisements in Pakistani media for three months. There is a great deal of emphasis placed on persuasion in Pakistani advertising. Although Aristotle's rhetoric theory was presented over 2000 years ago, it has proven to be highly effective in persuasion today.
27
Khairy Muhamed Said , M.A, Nadya. "Investigating 'Persuasive Strategies' in Business English." Journal of Education College Wasit University 1, no. 22 (January 18, 2018): 773–90. http://dx.doi.org/10.31185/eduj.vol1.iss22.235.
Full textAbstract:
Persuasion is the process of creating , reinforcing , or changing peoples' beliefs , values or actions . It is the art of convincing an audience , listeners or readers, to believe , think , or act as the speaker or writer wants them to.
Persuasion constitutes a 'speech act' , an act performed in , or by speaking. . It describes when the persuader induces a particular kind of mental state in the persuadee.
Persuasive strategies are the various means of persuasion available to any speaker.
The present paper investigates Aristotle's three different persuasive strategies (ethos , pathos , and logos) in order to see whether these strategies in business English fulfill most or all of the speech acts.
Results of the analysis show that assertive and directive speech acts constitute the highest population in the language of business English , and as for the persuasive strategies , 'logos' ─ causal reasoning ─ is most used .
Repetition of words and long patterns of syntactic parallelism of clauses are recognized in this study as a means of persuasion.
28
Hutabarat, Adinda Natassa Valentine. "The Persuasion in Joko Widodo’s Speech: A Comparison between the Indonesian Source Text and Its Annotated Translation in Mandarin." MADAH 11, no. 2 (October 30, 2020): 231–48. http://dx.doi.org/10.31503/madah.v11i2.310.
Full textAbstract:
AbstractThis study aims to describe persuasion strategies used by President Joko Widodo in his political speech that is delivered at the 2018 IMF-World Bank forum. The study is conducted by comparing the speech in bahasa Indonesia as the Source Text (ST) and its annotated Mandarin translations as the Target Text (TT). In order to describe Widodo’s persuasion strategies, micro and macro level analysis is applied in this study. The former refers to the speaker’s language skills and the translations; whilst the latter refers to the speaker-oriented context and situations-oriented contexts. The result of the study shows that: (i) The translation of Widodo’s speech text has persuasive features of metaphors and catchwords; (ii) The translation technique applied to these features is “equivalent”; (iii) These features were used to encourage the audience to pay attention to the contexts-oriented persuasive messages and to take actions accordingly. AbstrakKajian ini bertujuan untuk mendeskripsikan strategi persuasi Presiden Joko Widodo dalam pidato politis yang disampaikan pada pertemuan IMF-Bank Dunia tahun 2018. Kajian tersebut dilakukan dengan membandingkan Teks Sumber (TSu) bahasa Indonesia dan terjemahan beranotasi Teks Sasaran (TSa) bahasa Mandarin. Guna mendeskripsikan strategi persuasi tersebut, studi ini menggunakan analisis mikro dan makro. Analisis mikro merujuk pada analisis keterampilan bahasa dan terjemahannya. Analisis makro merujuk pada konteks pembicara dan konteks situasi. Hasil kajian ini menunjukkan bahwa: (i) Terjemahan teks pidato Widodo menggunakan fitur persuasi metafora dan catchwords; (ii) Teknik terjemahan yang diaplikasikan pada kedua fitur tersebut adalah “kesepadanan”; (iii) Fitur tersebut digunakan agar pembaca atau pendengar memfokuskan pada pesan persuasi yang berorientasi konteks, dan bertindak sesuai pesan persuasi tersebut.
29
Krishnamoorthy, Lakshmi, and Zahira Merchant. "Applying persuasive techniques in an online learning environment: A mixed-method study." Pedagogical Research 8, no. 2 (April 1, 2023): em0156. http://dx.doi.org/10.29333/pr/12933.
Full textAbstract:
Persuasion is inherent to the instructional process. Instructions delivered through online programs do not always generate expected and consistent learning outcomes, and hence persuasion in online instructional design is even more critical. Through this mixed-method study, we aim to identify the most widely used persuasive design techniques, the challenges limiting their applications, and their implications. Furthermore, this paper discusses the recommendations of new persuasive techniques put forth by Instructional Designers.
30
Adam, Martin. "PERSUASION IN RELIGIOUS DISCOURSE: ENHANCING CREDIBILITY IN SERMON TITLES AND OPENINGS." Discourse and Interaction 10, no. 2 (December 15, 2017): 5–25. http://dx.doi.org/10.5817/di2017-2-5.
Full textAbstract:
Since the emergence of the Aristotelian idea of appeal within the framework of his understanding of poetics, the concepts of ethos, pathos, and logos have indicated the essence of what came to be labelled much later as persuasive strategies. Although persuasion seems to be present in virtually all text types and registers, in many ways it is the religious discourse that utilises persuasion as one of its pivotal instruments to convince the audience of the veracity of the doctrine presented through it. The present paper explores scripted sermons, particularly sermon titles and opening passages, in terms of the persuasive strategies employed. The main emphasis is placed on how particular linguistic realisations of persuasion enhance the credibility of the message.
31
Mardiyah, Siti, and Sawirman Sawirman. "Persuasive Utterances in Selected Tourism Advertisements on Indonesia.Travel YouTube Channel." Andalas International Journal of Socio-Humanities 3, no. 1 (July 15, 2021): 56–78. http://dx.doi.org/10.25077/aijosh.v3i1.19.
Full textAbstract:
This study aims to identify the mode of persuasion and persuasive strategies used in Indonesia.Travel YouTube Channel. Ten videos among 256 ones were selected as data sources. Data collection was done by the non-participant method. Based on the research, the speakers used 38 persuasive utterances. The modes of persuasion used are pathos and logos. The most dominant mode of persuasion is pathos, with a percentage of 92%. Furthermore, there are three persuasive strategies were found namely: 1) quasilogical was found in 3 utterances (8%), 2) presentational was found in 33 utterances (87%), and 3) repetition was found in 2 utterances (5%). The results showed that the most dominant presentational strategy was found with a percentage of 87%. Therefore, it can be concluded that pathos and presentational strategies are used when speakers want to persuade their listeners by targeting their feelings and emotions.
32
Mardiyah, Siti, and Sawirman Sawirman. "Persuasive Utterances in Selected Tourism Advertisements on Indonesia.Travel YouTube Channel." Andalas International Journal of Socio-Humanities 3, no. 1 (July 15, 2021): 56–78. http://dx.doi.org/10.25077/aijosh.v3i1.19.
Full textAbstract:
This study aims to identify the mode of persuasion and persuasive strategies used in Indonesia.Travel YouTube Channel. Ten videos among 256 ones were selected as data sources. Data collection was done by the non-participant method. Based on the research, the speakers used 38 persuasive utterances. The modes of persuasion used are pathos and logos. The most dominant mode of persuasion is pathos, with a percentage of 92%. Furthermore, there are three persuasive strategies were found namely: 1) quasilogical was found in 3 utterances (8%), 2) presentational was found in 33 utterances (87%), and 3) repetition was found in 2 utterances (5%). The results showed that the most dominant presentational strategy was found with a percentage of 87%. Therefore, it can be concluded that pathos and presentational strategies are used when speakers want to persuade their listeners by targeting their feelings and emotions.
33
Crowhurst, Marion. "Interrelationships Between Reading and Writing Persuasive Discourse." Research in the Teaching of English 25, no. 3 (October 1, 1991): 314–38. http://dx.doi.org/10.58680/rte199115464.
Full textAbstract:
This study was designed to determine (a) whether the writing of persuasive discourse can be improved by instruction and (b) the effect of reading on writing and of writing on reading within the mode of persuasion. Students in two sixth-grade classes in each of two schools (n= 110) were stratified by sex and ability and randomly assigned to one of four treatment groups: 1. instruction in a model for persuasion plus writing practice; 2. instruction in a model for persuasion plus reading practice; 3. reading novels and writing book reports plus a single lesson in the persuasion model; 4. reading novels and writing book reports (control group). Instruction was given for ten 45-minute lessons over five weeks. Pretests and posttests each consisted of writing a recall protocol of a persuasive text and writing two persuasive compositions. On the posttest, both the writing and the reading groups (groups 1 and 2) scored significantly higher than the control group on writing quality, on the organization of compositions, on the number of conclusions and text markers used, and on the degree of elaboration of reasons. There were no differences between the control group and other groups on reading recall scores.
34
Цветанска, Силвия. "Mechanisms of Persuasion in Pedagogical Communication." Rhetoric and Communications, no. 52 (July 27, 2022): 67–80. http://dx.doi.org/10.55206/oppg5424.
Full textAbstract:
Abstract. The article comments on some features of persuasive influence using well known models from the field of the communication management. An endeavor has been made to apply these models in the specific context of pedagogical communication. Persuasion is seen as related to changing attitudes and achieving the goals of education. An emphasis is placed on the argumentation to achieve the persuasive impact of the school management. Based on the theoretical analysis, conclusions are drawn regarding which skills and competencies are relevant for the teacher and the school manager to accomplish the persuasive communication in a pedagogical environment. Keywords: pedagogical communication, persuasion, pedagogical leadership.
35
Teodorescu, Bianca. "Internal Mechanisms of Persuasion." International Letters of Social and Humanistic Sciences 23 (March 2014): 73–78. http://dx.doi.org/10.18052/www.scipress.com/ilshs.23.73.
Full textAbstract:
By persuasion we understand the action to convince someone to do something that we want to achieve our aims. The person who accepts the other’s opinions without any real evidence can be easily persuaded. Persuasion is a form of influence. It is a modality of argumentation through a person is trying to convince another person or a group of people to believe the false evidence. The persuasion is a process which is based on people in order to adopt attitudes or rational and irrational actions relying on a persuasive speech instead using means of force.
36
Kopachevskaya, Maria A. "THE RELATIONSHIP OF PERSUASIVE COMMUNICATION TECHNIQUES AND TRUST IN TEXTS ON THE INTERNET." Научное мнение, no. 3 (March 20, 2024): 99–106. http://dx.doi.org/10.25807/22224378_2024_3_99.
Full textAbstract:
The article discusses popular types of organising communication in the Internet environment: social networks and blogs. Various classifications and features of blogs as a medium for using persuasive communication are highlighted. A review of techniques for increasing the effectiveness of persuasion in general and separately in blogs is carried out. The main emphasis when considering persuasive communication techniques is on textual information in a blog. The author of the article establishes the relationship between persuasive communication and trust, as well as the role of trust in increasing the effectiveness of persuasion.
37
Abidin Nor, Jumadi, and Faradina. "BAHASA PERSUASI PADA KOMENTAR WARGANET DALAM “YOUTUBE” MENGENAI PEMINDAHAN IBU KOTA NEGARA." LOCANA 6, no. 1 (July 31, 2023): 1–11. http://dx.doi.org/10.20527/jlc.v1i1.138.
Full textAbstract:
Penelitian ini bertujuan untuk mendeskripsikan wujud dan penggunaan teknik dalam bahasa persuasi yang terdapat pada komentar warganet di kanal youtube mengenai pemindahan ibu kota negara. Metode yang digunakan dalam penelitian ini ialah kualitatif deskripsi. Hasil penelitian ini menunjukkan bahwa bahasa persuasi yang digunakan warganet dalam memberikan komentar pada kanal youtube mengenai pemindahan ibu kota negara memiliki ragam wujud diksi, seperti jangan, mending, harusnya, lanjutkan, bersiaplah, lebih baik, yang terpenting, ayo, hadirkan, dukung, undang, sebaiknya, percepat, tidak boleh, lets go, buktikan, jadilah, sebetulnya, urus, lunasi, biarin, dan lain sebagainya. Terbentuknya wujud tersebut memiliki berbagai tujuan, baik untuk melarang, memerintah, menyarankan, mengimbau, mengajak, mengharapkan, menyakinkan, dan memberi pertimbangan. Teknik persuasi yang digunakan untuk menyampaikan gagasan persuasif berupa rasionalisasi, identifikasi, sugesti, konformitas, dan kompensasi.
This study aims to describe the form and use of techniques in persuasive language found in the comments of netizens on the YouTube channel regarding the transfer of the national capital. The method used in this study is a qualitative description. The results of this study indicate that the persuasive language used by netizens in commenting on the YouTube channel regarding the transfer of the national capital has various forms of diction, such as don't, better, should, continue, be prepared, better, most importantly, come on, present, support, invite , better, hurry up, don't, lets go, prove it, be, actually, take care of it, pay it off, let it go, and so on. The formation of this form has various purposes, both forbidding, ordering, suggesting, appealing, inviting, expecting, convincing, and giving consideration. Persuasion techniques used to convey persuasive ideas are in the form of rationalization, identification, suggestion, conformity, and compensation.
38
Ahmed S. Al-Ghamdi, Naimah, and Rand Alghofaily. "Cross-Cultural Linguistic Analysis of Persuasive Techniques in Shark Tank." International Journal of English Language Education 7, no. 2 (September 9, 2019): 82. http://dx.doi.org/10.5296/ijele.v7i2.15416.
Full textAbstract:
The present study evaluates the application of William McGuire's Model of persuasion (1968) on Talk Shows from a cross-cultural view. Selected episodes from "Shark Tank" show in its two versions (the American and the Saudi) are transcribed and analyzed to identify the persuasive steps and techniques used by the participants in order to examine how persuasion works in the two different cultures. Results show that McGuire's model was 50%applied in the American version. Also, the Americans' style of persuasion was characterized by low context meaning, direct speech, linear themes, formal language, verbal techniques oriented, display feelings and creative thinking. On the other hand, McGuire's model of persuasion was 25% applied in the Saudi version. The Saudis' style of persuasion was characterized by high context meaning, indirect speech, non-linear themes, informal language, nonverbal techniques, partly conceals feelings and Simi creative thinking.
39
Rosadiputri, Kadiva Dwilia, and Maylanny Christin. "KOMUNIKASI PERSUASIF DALAM MEMPERTAHANKAN LOYALITAS RELAWAN PADA KOMUNITAS SOSIAL." Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian 7, no. 1 (April 6, 2021): 606. http://dx.doi.org/10.52434/jk.v7i1.782.
Full textAbstract:
Abstrak Komunikasi persuasif merupakan bagian yang berperan penting dalam jalannya sebuah komunitas. Komunitas tidak akan bertahan jika anggota didalamnya tidak mempertahankan loyalitas yang menjadi bentuk kontribusi anggota kepada komunitas. Untuk mempertahankan loyalitas anggota komunitas, dibutuhkan upaya dalam melibatkan hubungan antara berbagai unsur komunikasi persuasif. Penelitian ini bertujuan untuk membahas mengenai komunikasi persuasif dalam mempertahankan relawan komunitas sosial Sebung Bandung. Komunitas yang sudah berjalan selama 3 tahun ini, memiliki metode komunikasi persuasif dalam upaya mempertahankan relawan, yang secara rutin menggerakan aksi berbagi sebungkus nasi kepada tuna wisma dan kaum duafa. Lima teknik dalam metode komunikasi persuasif yang dilakukan pengurus Sebung Bandung terhadap relawannya yaitu rational persuasion, consultation tactics, ingratiation tactics, personal appeals tactics, dan exchange tactics. Penelitian ini menerapkan teknik pengumpulan data dengan observasi partisipatif, wawancara semi terstruktur, dan dokumentasi. Wawancara dilakukan dengan tujuh narasumber yaitu satu informan kunci, lima informan utama, dan satu informan ahli. Hasil penelitian menunjukan kelima teknik komunikasi persuasif diterapkan kepada seluruh rangkaian kegiatan mingguan Sebung yaitu briefing, turun ke jalan, sharing session, dan acara bebas, yang membentuk sense of community pada relawan komunitas, sehingga timbul keinginan untuk berpartisipasi dalam setiap kegiatan Sebung Bandung. Pada akhirnya terbentuklah loyalitas relawan yang ditunjukan oleh keinginan relawan untuk bertahan dalam komunitas Sebung Bandung.Kata-kata kunci: Komunikasi; Komunitas; Loyalitas; Persuasif; Relawan Abstract Persuasive communication is a part that plays an important role in the course of a community. The community will not survive if the members do not maintain loyalty which is a form of member contribution to the community. To maintain the loyalty of community members, efforts are needed in engaging relationships among various elements of persuasive communication. This study aims to discuss persuasive communication in maintaining social community volunteers in Sebung Bandung. The community, which has been running for 3 years, has persuasive communication methods in its efforts to retain volunteers; it routinely mobilizes the sharing of a packet of rice to the homeless and the poor. The five techniques in the persuasive communication methods carried out by Sebung Bandung's management of volunteers are rational persuasion, consultation tactics, ingratiation tactics, personal appeals tactics, and exchange tactics. This study applies data collection techniques namely participatory observation, semi-structured interviews, and documentation. Interviews were conducted with seven sources, namely one key informant, five key informants, and one expert informant. The results showed that the five persuasive communication techniques were applied to the entire series of Sebung's weekly activities, namely briefings, going to the streets, sharing sessions, and free events, which formed a sense of community in community volunteers, thus arising a desire to participate in every Sebung Bandung activity. In the end, volunteer loyalty was formed, which was shown by volunteers' desire to stay in the Sebung Bandung community.Keywords: Communication; Community; Loyalty; Persuasive; Volunteer
40
Boukamcha, Fayçal. "The impact of attitudinal ambivalence on information processing and resistance to anti-smoking persuasion." Journal of Indian Business Research 9, no. 1 (March 20, 2017): 2–19. http://dx.doi.org/10.1108/jibr-02-2016-0010.
Full textAbstract:
Purpose This paper aims to clarify the effect of attitudinal ambivalence on resistance to anti-smoking persuasion through information processing styles. It was hypothesized that a high smoker’s ambivalence, induced by an anti-smoking persuasive message, triggers among smokers both a reflective and a non-reflective information processing. In turn, both the information processing styles were supposed to be predictors of the resistance to anti-smoking persuasion. Design/methodology/approach An experiment and a survey were conducted on a random sample of 347 smokers in this regard. Findings The findings indicated that smokers feel ambivalent toward anti-smoking messages in print ads and tend to process them both analytically and superficially. Also, it seems that only the analytical processing triggers resistance to anti-smoking persuasion. Originality/value The author reports on the importance of attitudinal ambivalence and information processing in the resistance to anti-smoking persuasion process. The paper should be of interest to readers in the areas of health communication and social marketing. This work seems to be important to the extent that few works have highlighted the causal and linear effect of a persuasive anti-smoking message on smokers’ ambivalence, information processing and resistance to persuasion. The findings in this paper seem interesting insofar, as they show the importance of the negative emotional appeal in the ambivalence, analytical information processing and resistance triggering.
41
Falk, Emily B., Lian Rameson, Elliot T. Berkman, Betty Liao, Yoona Kang, Tristen K. Inagaki, and Matthew D. Lieberman. "The Neural Correlates of Persuasion: A Common Network across Cultures and Media." Journal of Cognitive Neuroscience 22, no. 11 (November 2010): 2447–59. http://dx.doi.org/10.1162/jocn.2009.21363.
Full textAbstract:
Persuasion is at the root of countless social exchanges in which one person or group is motivated to have another share its beliefs, desires, or behavioral intentions. Here, we report the first three functional magnetic resonance imaging studies to investigate the neurocognitive networks associated with feeling persuaded by an argument. In the first two studies, American and Korean participants, respectively, were exposed to a number of text-based persuasive messages. In both Study 1 and Study 2, feeling persuaded was associated with increased activity in posterior superior temporal sulcus bilaterally, temporal pole bilaterally, and dorsomedial prefrontal cortex. The findings suggest a discrete set of underlying mechanisms in the moment that the persuasion process occurs, and are strengthened by the fact that the results replicated across two diverse linguistic and cultural groups. Additionally, a third study using region-of-interest analyses demonstrated that neural activity in this network was also associated with persuasion when a sample of American participants viewed video-based messages. In sum, across three studies, including two different cultural groups and two types of media, persuasion was associated with a consistent network of regions in the brain. Activity in this network has been associated with social cognition and mentalizing and is consistent with models of persuasion that emphasize the importance of social cognitive processing in determining the efficacy of persuasive communication.
42
Gagarin, Michael. "Did the Sophists Aim to Persuade?" Rhetorica 19, no. 3 (2001): 275–91. http://dx.doi.org/10.1525/rh.2001.19.3.275.
Full textAbstract:
Ever since Plato, the Sophists have been seen as teaching “the art of persuasion”, particularly the art (or skill) of persuasive speaking in the lawcourts and the assembly on which success in life depended. I argue that this view is mistaken. Although Gorgias describes logos as working to persuade Helen, he does not present persuasion as the goal of his own work, nor does any other Sophist see persuasion as the primary aim of his logoi. Most sophistic discourse was composed in the form of antilogies (pairs of opposed logoi), in which category I include works like Helen where the other side - the poetic tradition Gorgias explicitly cites as his opponent - is implicitly present. The purpose of these works is primarily to display skill in intellectual argument, as well as to give pleasure. Persuasion may be a goal of some sophistic works, but it is not their primary goal; and teaching the art of persuasion was not a major concern of the Sophists.
43
Shallal, Azhar Fadhil, and Hutheifa Yousif Turki. "A Pragmatic Analysis of Persuasion of Receiving COVID-19 Vaccine." Journal of AlMaarif University College 33, no. 4 (December 7, 2022): 454–72. http://dx.doi.org/10.51345/.v33i4.613.g320.
Full textAbstract:
The aim of this paper is to investigate the speech acts which convey persuasion of receiving COVID-19 vaccine, and to examine the utilization of the strategies of persuasion. Documents or written texts have been collected as a data source in the current qualitative study. The data of this study includes ten extracts drawn from public health reports that has been obtained through purposive sampling from the official site of the World health organization (WHO), medical journals and websites. Content qualitative analysis was employed depending on Bach and Harnish’s (1979) Model of Speech Acts, and Breuer and Napthine’s (2008) and Huggard, Leonie &, Iris's (2006) strategies of persuasion The findings indicated that the argument presented in reports on COVID-19 vaccine was developed persuasively using various persuasive strategies. The findings revealed that doctors, writers, medical organizations and journals had shown extraordinary abilities in using persuasive strategies. They tended to employ speech acts as persuasive strategies in their efforts to make their arguments more convincing to their audience. Notably, the application of speech acts and persuasive strategies was connected to the social interaction and contexts, and a reflective of the situation of pandemic and the hesitation about vaccine.
44
Kusmanto, Hari, Harun Joko Prayitno, Isnaeni Sofiana, and Norliza Jamaluddin. "Persuasion Action Strategies in Da'wah Discourse on Social Media in the Global Communication Era." Language Circle: Journal of Language and Literature 15, no. 2 (April 26, 2021): 219–28. http://dx.doi.org/10.15294/lc.v15i2.26285.
Full textAbstract:
Creative and suggest speech partners. This study aimed to identify the persuasion action strategies in da'wah discourse on social media of Instagram. The approach of this study was descriptive qualitative. The data of this study was persuasion utterances in da'wah discourse on social media. The data collection employed documentation, transcription, and listening method and was followed by note-taking techniques. The data analysis of this study used the distributional method and markup reading technique. The results of this study showed that there are eleven persuasion strategies used by Ustadz Hanan Attaki in da'wah through social media of Instagram. The eleven strategies include (1) the use of Al-Qur'an, (2) directly persuasion (3) indirectly persuasion, (4) persuasion using repetition, (5) the use of stories, (6) the use of the figure of speech, (7) the use of hope, (8) ) the use of analogy, (9) the use of Al-Hadith, (10) the use of expressiveness, and (11) the use of cause and effect. In the era of global communication, the realization of da'wah on social media can utilize persuasive language to influence speech partners so that the purpose of da'wah can be successful
45
Bassi, Vittorio, and Imran Rasul. "Persuasion: A Case Study of Papal Influences on Fertility-Related Beliefs and Behavior." American Economic Journal: Applied Economics 9, no. 4 (October 1, 2017): 250–302. http://dx.doi.org/10.1257/app.20150540.
Full textAbstract:
We study the persuasive impacts of non-informative communication on the short-run beliefs and long-run behavior of individuals. We do so in the context of the Papal visit to Brazil in October 1991, in which persuasive messages related to fertility were salient in Papal speeches during the visit. We use individual's exposure to such messages to measure how persuasion shifts short-run beliefs such as intentions to contracept and long-term fertility outcomes such as the timing and total number of births. To measure the short-run causal impact of persuasion, we exploit the fact the Brazil 1991 DHS was fielded in the weeks before, during, and after the Papal visit. We use this fortuitous timing to identify that persuasion significantly reduced individual intentions to contracept by more than 40 percent relative to pre-visit levels, and increased the frequency of unprotected sex by 30 percent. We measure the long-run causal impacts of persuasion on fertility outcomes using later DHS surveys to conduct an event study analysis on births in a five-year window on either side of the 1991 Papal visit. Estimating a hazard model of fertility, we find a significant change in births 9 months post-visit, corresponding to a 1.6 percent increase in the aggregate birth cohort. Our final set of results examine the very long-run impact of persuasion and document the impacts to be on the timing of births rather than on total fertility. (JEL D83, J13, N36)
46
Aryal, Bhagwan, and Ram Krishna Maharjan. "Teachers' persuasion to modify health behaviors among students of Bagmati Province, Nepal." Journal of Health Promotion 9, no. 01 (November 30, 2021): 65–73. http://dx.doi.org/10.3126/jhp.v9i01.40964.
Full textAbstract:
Teachers encounter many of the unhealthier behaviors of students that need their support in improving such behaviors. Teachers employ various techniques including instruction, persuasion, and demonstration. They are role models to their students because they present opportunities for observational learning. Teachers can consciously attempt to influence students to change through persuasion. This cross-sectional descriptive survey of 344 teachers in 46 secondary schools aimed to identify the type of health degrading behaviors of the students modified by the teachers and the actions taken in modifying such behaviors, particularly including health persuasion. Teachers were found to involve in the act of persuasion, however, their action was mostly moving around the 'instruction' and 'advise' as the tools for modifying the student's health deteriorating behaviors. More effective persuasive techniques such as demonstrating healthy behaviors by the teachers are necessary to bring evident change.
47
Hitchon, Jacqueline C. "The Locus of Metaphorical Persuasion: An Empirical Test." Journalism & Mass Communication Quarterly 74, no. 1 (March 1997): 55–68. http://dx.doi.org/10.1177/107769909707400105.
Full textAbstract:
The use of metaphor has been accepted as an effective persuasive device in many forms of communication since Aristotle first introduced the figure. Yet, the psychological process by which metaphor influences persuasion has received comparatively little attention. Based on a review of the literature regarding the impact of metaphor on attitudes, this study presents pretests and an experiment that test whether the locus of persuasion lies in the valence of B, as widely assumed, or in the valence of the metaphor ground, what A and B share. Findings indicate that global affect toward B does not transfer onto A, and that metaphorical persuasion is a distinct process meriting further investigation.
48
Ulmann, Kamil. "Ephemera als Medium der sprachlichen Persuasion und Manipulation am Beispiel der Wahlplakate aus Österreich." Studia Germanica Gedanensia 47 (December 19, 2022): 68–82. http://dx.doi.org/10.26881/sgg.2022.47.05.
Full textAbstract:
Das Ziel des vorliegenden Beitrags ist es, die sprachlichen Mittel der Persuasion und Manipulation sowie Sprechakte darzustellen, die auf Wahlplakaten in Österreich Verwendung finden. Die Untersuchung bezieht sich auf das Plakatarchiv der Österreichischen Nationalbibliothek (ÖNB). Analysiert werden die verwendeten lexikalisch-semantischen und syntaktischen Mittel der Persuasion und Manipulation sowie persuasive Sprechakte. Es wird gezeigt, dass eine Reihe von rhetorischen Figuren (z. B. Metaphern, Hyperbel) sowie Sprechhandlungen auf österreichischen Plakaten Anwendung finden.
49
Coleman, Miles. "Leveraging the Rhetorical Energies of Machines: COVID-19, Misinformation, and Persuasive Labor." Human-Machine Communication 3 (October 2021): 11–26. http://dx.doi.org/10.30658/hmc.3.2.
Full textAbstract:
The rampant misinformation amid the COVID-19 pandemic demonstrates an obvious need for persuasion. This article draws on the fields of digital rhetoric and rhetoric of science, technology, and medicine to explore the persuasive threats and opportunities machine communicators pose to public health. As a specific case, Alexa and the machine’s performative similarities to the Oracle at Delphi are tracked alongside the voice-based assistant’s further resonances with the discourses of expert systems to develop an account of the machine’s rhetorical energies. From here, machine communicators are discussed as optimal deliverers of inoculations against misinformation in light of the fact that their performances are attended by rhetorical energies that can enliven persuasions against misinformation.
50
Farnas, Alwinansyah, and Gumgum Gumelar. "EFEKTIVITAS PERSUASIF MELALUI NARASI DAN BUKTI STATISTIK TERHADAP PENGAMBILAN KEPUTUSAN MEMILIH PRODUK HANDPHONE." JPPP - Jurnal Penelitian dan Pengukuran Psikologi 2, no. 1 (November 5, 2017): 25–32. http://dx.doi.org/10.21009/jppp.021.04.
Full textAbstract:
The aim of this study was to determine whether there is a difference to the effectiveness of persuasion toward narrative and statistical evidence in making decisions selecting mobile products in adolescents. The study was conducted from September to January 2013. This study uses a method of controlled experimental studies labolatory. Analysis using t-test of the difference independent test samples from the test results obtained values F = 1461, p = 0231> 0.05 (not significant), meaning that there is no difference in the effectiveness of persuasion through narrative and statistical evidence on decision making in adolescents choose mobile products . Comparison of average (mean) persuasive narrative and persuasive statistical evidence obtained mean value 62.12 for the narrative and the mean value for the statistical proof of 60.06. Based on the results of this analysis rejected the hypothesis that there is no difference in the effectiveness of persuasion through narrative and statistical evidence for making decisions on choosing mobile products in teens. The implication of this research is to use both types of persuasive in influencing a person's decision-making in the absence of differences in effectiveness between the two.