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Journal articles on the topic 'Persuasion (Rhetoric) in opera'

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Published: 28 July 2024

Last updated: 30 July 2024

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1

Bitencourt, Elias Cunha. "QUEM GANHA QUANDO EU DURMO BEM?: a retórica procedimental como modo de midiatização dos cuidados de si na Fitbit Charge 2." Revista Observatório 4, no. 4 (June 29, 2018): 113–48. http://dx.doi.org/10.20873/uft.2447-4266.2018v4n4p113.

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O advento da digitalização e da softwarização das ferramentas comunicacionais sinaliza para mudanças na ontologia da mídia, modificando os modos como esses meios veiculam informação e estabelecem interações entre usuários e instituições. O artigo problematiza essas mudanças ontológicas, sinalizando para um possível modo de midiatização dos processos de gestão do corpo e da saúde que opera por meio de mecanismos de persuasão presentes no caráter procedimental da mídia digital. Analisou-se as interfaces do dispositivo de monitoramento pessoal – o Fitbit Charge 2 – para ilustrar alguns processos de midiatização do cuidado de si operados por meio da retórica procedimental. PALAVRAS-CHAVE: Dispositivos vestíveis; Fitbit; Retórica Procedimental; Saúde Digital; Novas Mídias. ABSTRACT The digitalization and softwarization of everyday life points to substantial changes in the ontology of the media that modifies the ways in which it shares information and establish interaction between users and institutions. Thereby, this paper discusses these ontological transformations in computational media, suggesting that there is a procedural rhetoric acting as new media mode of mediatization of the body and of the care of the self. To illustrate this, we analyze the Fitbit Charge 2 personal fitness tracker interfaces to highlight the mediatization of the care of the self trough procedural rhetoric processes. KEYWORDS: Wearable devices; Fitbit; Procedural Rhetoric; Digital Health; New Media. RESUMEN La digitalización y de la softwarización de las herramientas comunicacionales señala para cambios en la ontología de los medios, modificando los modos como esos medios transmiten información y establecen interacciones entre usuarios e instituciones. El artículo problematiza estos cambios ontológicos, señalando para un posible modo de mediatización de los procesos de gestión del cuerpo y de la salud que opera por medio de mecanismos de persuasión presentes en el carácter procedimental de los medios digitales. Se analizaron las interfaces del monitor de vestir - el Fitbit Charge 2 - para ilustrar algunos procesos de mediatización del cuidado de sí operados por medio de la retórica procedimental. PALABRAS CLAVE: Monitores de vestir; Fitbit; Retórica Procedimental; Salud Digital; Nuevos Medios.

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Chiorean, Luminița, and Maria Kozak. "The Semiotics of Murphy’s Law. Second Part. Theatrical Microunivers. A Semio-Pragmatic Approach." Acta Marisiensis. Philologia 2, no. 1 (September 1, 2020): 1–7. http://dx.doi.org/10.2478/amph-2022-0018.

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Abstract The authors seek to interpret the production/ reception mechanism of the joke through a Linguistic, Logical and Encyclopedic approach of the act of humor. The offer of murphology as a referential document for the argumentation of joke as a ludical act is representative in the theory of the acts of language especially through the social function of laughter. Each of Murphy’s Law consists of a dialogical de-doubling, with a transmitter provided with linguistic, rhetoric and encyclopedic “savoir” as well as persuasive power on the level of ennounciation and with a receiver (also possessing an interpretive “savoir-faire”, a quality that makes him/her) accede to the hidden meaning of the joke, often presented as a paradox set up by a disorienting isotopy. On the textual level, nevertheless, there is a complice and an innocent, object of the explicit signifiance, both being actors and engaging into various interpretative mechanisms of the meaning (fundamental vs contextual). The semiotical application of the joke is based on deconstruction, materialized in the opposition between behavioural norm and linguistical norm. The typology of jokes is offered by murphology, opera aperta, in the proper sense, once it receives in its corpus newly experienced laws.

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Conley, Tom, and Thomas M. Conley. "Persuasion and Rhetoric." Philosophy & Rhetoric 39, no. 2 (January 1, 2006): 170–72. http://dx.doi.org/10.2307/20697146.

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Conley, Tom, and Thomas M. Conley. "Persuasion and Rhetoric." Philosophy & Rhetoric 39, no. 2 (January 1, 2006): 170–72. http://dx.doi.org/10.5325/philrhet.39.2.0170.

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Scarantino, Luca Maria. "Persuasion, Rhetoric and Authority." Diogenes 55, no. 1 (February 2008): 22–36. http://dx.doi.org/10.1177/0392192107087915.

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Conley, Thomas M. "Persuasion and Rhetoric (review)." Philosophy and Rhetoric 39, no. 2 (2006): 170–72. http://dx.doi.org/10.1353/par.2006.0011.

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7

Berg, Temma F., and Walter Nash. "Rhetoric: The Wit of Persuasion." Modern Language Review 87, no. 3 (July 1992): 671. http://dx.doi.org/10.2307/3732934.

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8

Poulakos, John. "Persuasion: Greek Rhetoric in Action." Rhetorica 16, no. 3 (1998): 308–12. http://dx.doi.org/10.1525/rh.1998.16.3.308.

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9

Denil, Mark. "Cartographic Design: Rhetoric and Persuasion." Cartographic Perspectives, no. 45 (June 1, 2003): 8–67. http://dx.doi.org/10.14714/cp45.498.

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Denil, Mark. "Cartographic Design: Rhetoric and Persuasion." Cartographic Perspectives, no. 45 (June 1, 2003): 78–82. http://dx.doi.org/10.14714/cp45.502.

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11

Segal, Judith. "Patient compliance, the rhetoric of rhetoric, and the rhetoric of persuasion." Rhetoric Society Quarterly 23, no. 3-4 (June 1994): 90–102. http://dx.doi.org/10.1080/02773949409390998.

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12

Gentz, Joachim. "Rhetoric as the Art of Listening: Concepts of Persuasion in the First Eleven Chapters of the Guiguzi." Asiatische Studien - Études Asiatiques 68, no. 4 (December 19, 2014): 1001–19. http://dx.doi.org/10.1515/asia-2014-0053.

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Abstract The first eleven chapters of the book Guiguzi 鬼谷子 are ascribed to Master Guigu, the alleged teacher of the two famous rhetoricians Su Qin 蘇秦 and Zhang Yi 張儀. These chapters provide a methodological approach to the art of persuasion which is fundamentally different from European rhetoric. Whereas European rhetoric, originating in Greek rhetoric, is mainly concerned with the persuasion of big audiences in public forums and institutions such as assemblies (the agora as birthplace of democracy) and courtrooms, the persuasive strategies in the Guiguzi mainly focus on the involvement with an individual counterpart. In the Guiguzi listening to and assessing the particular type of opponent and then taking advantage of his individual preferences is most decisive for the success of persuasion. The Guiguzi does not teach how to formulate a perfect piece of rhetorical art which accords to all rules of a commonly shared system of persuasive logic as it is known from European rhetorical traditions. From this different approach also follows a different set of systematic problems in the art of persuasion. The typology of formal figures of speech, so important in European rhetoric, is not as important as the exact typology of human characters which have to be correctly identified to be correlated to the types of speech which have the greatest persuasive effect on them. Each of the eleven chapters discusses a particular method of persuasion in an analysis of different aspects of the communicative process in which persuasion takes place. Together they appear as a handbook on the dynamic process of persuasion, a persuasion that evolves in a dialogic encounter not in a monologic performance as in European rhetoric.

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Komakha, Larysa, and Nataliia Kolotilova. "SEMANTIC NUANCES OF THE CATEGORY OF PERSUASION IN RHETORIC." Bulletin of Taras Shevchenko National University of Kyiv. Philosophy, no. 6 (2022): 31–34. http://dx.doi.org/10.17721/2523-4064.2022/6-5/13.

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The article deals with the semantic nuances of the category of persuasion in rhetoric. Based on the study of classical and modern works in the field of rhetoric, the distinction between conviction and persuasion as an influence on the understanding and influence on the will, which was characteristic of the Western classical philosophical tradition (G. Campbell, I. Kant, R. Whately), is emphasized. Thus conviction assumes actually influence by means of arguments, and persuasion both reasoned, and pathetic influence. In the 20th century in the concept of "new rhetoric" by Ch. Perelman and L. Olbrechts-Tyteka, these differences also lie in the nature of the audience (universal or particular) to which the speaker's argumentation is addressed. At the same time, they reconsider I. Kant's criterion "objective-subjective", because arguments aimed at a particular audience also have a meaning that goes beyond subjective belief. In D. O'Keefe's modern theory of persuasion, the distinction between conviction and persuasion remains at the level of the speaker's communicative ends, but does not mean a clear difference between the communicative means of achieving these ends. In the Ukrainian language there is only one term to denote this category, however, in the modern educational literature grasps the above-mentioned nuances in defining persuasion as characteristics of theoretical and practical activities, which indicates the move of the Ukrainian educational field in the stream of European traditions of rhetoric interpretation.

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MEDJEDOUB, Rima. "Rhetoric and Persuasion from the Classical Era Through the Modern Age." Milev Journal of Research and Studies 3, no. 1 (June 30, 2017): 49–62. http://dx.doi.org/10.58205/mjrs.v3i1.562.

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Rhetoric is the art of persuasion. The rhetorical theory offers a method for discovering the means of persuasion in discourse. Sincethe classical period up to the introduction of the new rhetoric, the views and perceptions have altered immensely in a myriad of ways.Consequently, I suggest, in order to overcome the complexity of understanding the rhetorical theory and its application, to gothrough the rhetoric’s history which has always been focused on areas pertinent to persuasion. In this overview, I avoided to dealwith the contemporary theories (and leave them to another occasion) because in the turn of the twentieth century, the newrhetoric broke down with the old tradition, the emphasis on persuasion, and new meanings and theories have promulgated in aquantity and audacity unprecedented in the history of rhetoric that the scope of the present article does not allow to cover.

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Weitin, Thomas. "Testimony and the Rhetoric of Persuasion." MLN 119, no. 3 (2004): 525–40. http://dx.doi.org/10.1353/mln.2004.0121.

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Beamlin, James S. "Persuasion, rogerian rhetoric, and imaginative play." Rhetoric Society Quarterly 17, no. 1 (January 1987): 33–43. http://dx.doi.org/10.1080/02773948709390765.

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Hakoköngäs, Eemeli, and Inari Sakki. "The past as a means of persuasion: Visual political rhetoric in Finnish dairy product advertising." Journal of Social and Political Psychology 7, no. 1 (June 26, 2019): 507–24. http://dx.doi.org/10.5964/jspp.v7i1.1107.

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This study investigates the role of advertising and visual rhetoric in political persuasion. Analysis of Finnish dairy product video advertisements from 2010–2016 focuses on those that exploit time as the main reference framework. A better understanding of how advertising is used as a tool of political persuasion is sought by exploring the following questions: How are advertisements used in political communication? How is time used as a means of persuasion in advertising? What role do visual rhetoric and social representations have in the process of persuasion? The analysis shows how advertisements objectify work as a tradition and anchor it as a Finnish value. The results show how advertisements employ enthymeme as a major rhetorical tool to assert that the tradition of Finnish employment is under threat but the consumption of Finnish dairy products and favouring a pro-agrarian policy would ensure that the tradition is transmitted to new generations. The contributions of the study are twofold: First, the combination of social representations theory and classic rhetoric provides a theoretical and analytical perspective for the analysis of visual rhetoric in political persuasion. Secondly, by exploring the advertisements as political communication, the study shows how commercials are used to advocate ideological and political projects, such as certain kind of agricultural policy – an angle largely overlooked in the previous research of social and political psychology.

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Dinkler, Michal Beth. "Influence: On Rhetoric and Biblical Interpretation." Brill Research Perspectives in Biblical Interpretation 4, no. 3 (March 12, 2021): 1–105. http://dx.doi.org/10.1163/24057657-12340017.

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Abstract The influence of the Bible in human history is staggering. Biblical texts have inspired grand social advancements, intellectual inquiries, and aesthetic achievements. Yet, the Bible has also given rise to hatred, violence, and oppression—often with deadly consequences. How does the Bible exert such extraordinary influence? The short answer is rhetoric. In Influence: On Rhetoric and Biblical Interpretation, Michal Beth Dinkler demonstrates that, contrary to popular opinion, rhetoric is not inherently “empty” or disingenuous. Rhetoric refers to the art of persuasion. Dinkler argues that the Bible is by nature rhetorical, and that understanding the art of persuasion is therefore vital for navigating biblical literature and its interpretation. Influence invites readers to think critically about biblical rhetoric and the rhetoric of biblical interpretation, and offers a clear and compelling guide for how to do so.

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Hanvelt, Marc. "Polite Passionate Persuasion: Hume's Conception of Rhetoric." Canadian Journal of Political Science 43, no. 3 (September 2010): 565–81. http://dx.doi.org/10.1017/s0008423910000636.

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Abstract.While confronting questions about the negative political effects of faction and fanaticism, David Hume developed a distinction between the manipulative rhetoric of the fanatics and the factional leaders and a good form of rhetoric that I term accurate, just, and polite. This high form of rhetoric combines Hume's philosophy of just reasoning with the rhetorical style of an idealized Demosthenes and eighteenth-century standards of politeness. Understanding Hume's conception of rhetoric is important for understanding the full scope of his political philosophy. In addition, further study of his conception of rhetoric could provide a valuable avenue of research for contemporary liberal theorists seeking to develop normative models of judgment and deliberation.Résumé.En réfléchissant aux effets négatifs du factionnalisme et du fanatatisme, David Hume a établi une distinction entre la rhétorique manipulatrice des leaders factionnaires et fanatiques, et une rhétorique que je qualifie ici de correcte, juste et polie. Cette dernière s'inspire de la philosophie du juste raisonnement de Hume, mais aussi d'un style de rhétorique associé à Demosthenes, érigé ici en idéal, ainsi que des standards de politesse du dix-huitième siècle. Cette conception de la rhétorique joue un rôle important dans la philosophie politique de Hume et pourrait constituer une avenue de recherche intéressante pour les penseurs libéraux contemporains qui cherchent à développer des modèles normatifs de jugement et de délibération.

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Dempsey, Sarah E. "Peaceful Persuasion: The Geopolitics of Nonviolent Rhetoric." Philosophy & Rhetoric 38, no. 1 (January 1, 2005): 89–92. http://dx.doi.org/10.2307/40238203.

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21

Halloran, S. Michael. "History as Rhetoric: Style, Narrative, and Persuasion." Rhetorica 15, no. 3 (1997): 347–49. http://dx.doi.org/10.1525/rh.1997.15.3.347.

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22

Bruss, Kristine, and Richard Graff. "Style, Character, and Persuasion in Aristotle's Rhetoric." Journal for the History of Rhetoric 8, no. 1 (January 1, 2005): 39–72. http://dx.doi.org/10.5325/jhistrhetoric.8.1.0039.

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Abstract Aristotle's Rhetoric leaves a number of unanswered questions, among them the nature of the relationship between verbal style and êthos, or character, as a means of persuasion. Statements throughout the Rhetoric suggest a connection between manner of expression and persuasive character, but Aristotle's ideas in this area are underdeveloped. Here we argue that Aristotle's stylistic theory, while not demonstrably inconsistent with the technical proof through character, cannot be made to conform neatly with it in most salient respects. Though Aristotle does not explicit y identify style as a means through which the speaker may convey the impression that he possesses positive intellectual or moral qualities, he does recognize a role for lexis in the expression of generic character traits and is aware that an inappropriate style will damage the speaker's credibility. Hence, attention to style is important for the presentation of a plausible êthos and, in this limited respect, style does contribute to the maintenance of persuasive character. This conclusion must be inferred from passing remarks in the Rhetoric. The absence of a more fully developed theory is curious in light of the availability of examples from the discourse of Attic logographers like Lysias, a speechwriter universally praised by later critics for his mastery of ethopoeia(character portrayal).

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Dempsey, Sarah E. "Peaceful Persuasion: The Geopolitics of Nonviolent Rhetoric." Philosophy & Rhetoric 38, no. 1 (January 1, 2005): 89–92. http://dx.doi.org/10.5325/philrhet.38.1.0089.

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Walzer, Arthur E. "Rhetoric and Gender in Jane Austen's Persuasion." College English 57, no. 6 (October 1995): 688. http://dx.doi.org/10.2307/378572.

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Vaughn, Stephen, and Ronald H. Carpenter. "History as Rhetoric: Style, Narrative, and Persuasion." Journal of American History 82, no. 4 (March 1996): 1595. http://dx.doi.org/10.2307/2945378.

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Carpenter, Ronald H. "History as Rhetoric: Style, Narrative, and Persuasion." College Composition and Communication 47, no. 1 (February 1996): 131. http://dx.doi.org/10.2307/358282.

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Kastely, James L. "Persuasion: Jane Austen's Philosophical Rhetoric." Philosophy and Literature 15, no. 1 (1991): 74–88. http://dx.doi.org/10.1353/phl.1991.0062.

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Wales, Katie. "Book Review: Rhetoric the Wit of Persuasion." Language and Literature: International Journal of Stylistics 1, no. 1 (February 1992): 73–75. http://dx.doi.org/10.1177/096394709200100106.

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Bender, Thomas, and Ronald H. Carpenter. "History as Rhetoric: Style, Narrative, and Persuasion." American Historical Review 102, no. 1 (February 1997): 94. http://dx.doi.org/10.2307/2171279.

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Bruss, Kristine, and Richard Graff. "Style, Character, and Persuasion in Aristotle's Rhetoric." Advances in the History of Rhetoric 8, no. 1 (January 2005): 39–72. http://dx.doi.org/10.1080/15362426.2005.10557247.

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Walzer, Arthur E. "Rhetoric and Gender in Jane Austen’s Persuasion." College English 57, no. 6 (October 1, 1995): 688–707. http://dx.doi.org/10.58680/ce19959104.

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Aczél, Petra. "Visual Hybrids as Constitutive Rhetorical Acts: Rhetorical Interplay between Unity and Difference." Poetics Today 44, no. 4 (December 1, 2023): 631–46. http://dx.doi.org/10.1215/03335372-10824212.

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Abstract Rhetoric is broadly referred to as the theory and practice of suasory communication enabling humans to participate actively in public. Although traditionally viewed as strongly tied with exclusively verbal persuasion, rhetoric has always extended beyond this limitation. Semiforgotten elements of the ancient faculty prove that rhetoric requires creative visual imagination from both parties (orator and audience) and that the practice emanates from and embeds in visuospatial, sensual experiences. These visual features are combined with the verbal in rhetorical practice resulting in a multidimensional—hybrid—discourse, the main function of which is persuasion. In this hybridity of codes and modes, the primary movement in the persuasive act is connection. This connection relates the person to the world, human imagination to articulation, thoughts to images, and words to pictures. By means of this connection persuasion becomes identification, a constitutive act enhancing the unity of different entities (either human or material). The present essay conceives of rhetoric, and especially visual rhetoric, as a suitable framework to interpret visual hybrids. Here, visual hybrids are understood to be entities that enact the internal rhetorical interplay between difference and unity represented by visual elements and motifs. The article first investigates the concept of ingenium and multimodality to introduce general rhetoric as a holistic framework of human experience and expression that is inherently visual and sensual. Then the paradigms of visual rhetoric are outlined to propose a possible classification of visual hybrids, illustrated by contemporary examples from art and advertising.

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Hunter, Mary. "Some representations of opera seria in opera buffa." Cambridge Opera Journal 3, no. 2 (July 1991): 89–108. http://dx.doi.org/10.1017/s0954586700003426.

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It is becoming increasingly usual to think of music of the Classical period as conveying its meanings at least in part through a rhetoric of topoi. According to this model, such elements as rhythm, texture and melody evoke both musical and extra-musical ‘echoes’. Woven into the structure of the music, these echoes form a collage of connotations from which meaning can be inferred. As a genre of its time, opera buffa is in no way exempt from this ‘combinatorial’ process, or its corollary system of associative meaning. Indeed, every level of meaning in opera buffa arises from the combination and recombination of textual, musical and dramatic elements. For example, the characters, plot types and comic riffs of opera buffa are often drawn from the commedia dell'arte; we also find stories from folk tales and fairy tales, and from fashionable novels and spoken theatre. We find gestures and scenes from opera seria and tragédie lyrique, as well as quotations from and allusions to other opere buffe. The music also ranges widely in stylistic origin and reference, moving from low comedy to elevated coloratura, from bland neutrality to affecting sentimentality, and from extended expressions of a single emotion to lightning changes in Affekt. Thus the rhetoric of topoi characteristic of instrumental music of the period is included within a structure of reference and resonance that invokes textual and dramatic ‘sources’ as well as musical ones. Opera buffa is, in other words, a fundamentally intertextual genre.

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Smith, Jonas Heide, and Sine Nørholm Just. "Playful Persuasion." Nordicom Review 30, no. 2 (November 1, 2009): 53–68. http://dx.doi.org/10.1515/nor-2017-0151.

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Abstract The use of video games for advertising purposes is persuasive communication which directly involves the recipient in the construction of an argument. This form is becoming increasingly common, and the present article explores the phenomenon of game-based advertising. We begin by discussing the increased reliance on participatory and digital rhetoric. We then proceed to examine game-based persuasion in light of rhetorical theory, and we propose an analytical model for such games which is applied to three sample games. The analytical model takes into account the degree to which the game makes a self-contained argument, the degree to which the product or service is integrated into the game, and whether the game goal and learning goal overlap. Finally, we discuss perspectives for the integration of communication studies and game studies.

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Houvenaghel, Eugenia. "Las presencias de la Reto´´rica en la obra de Alfonso Reyes: Esbozo de una evolucio´´n." Rhetorica 21, no. 3 (2003): 149–74. http://dx.doi.org/10.1525/rh.2003.21.3.149.

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The Mexican diplomat Alfonso Reyes (1889––1959) was notable in the cultural panorama of Spanish America in the first half of the 20th century for his acquaintance with classical rhetoric, a discipline rarely studied at that time in that part of the world. This article distinguishes four aspects of rhetoric throughout Reyes' oeuvre: (i) a vulgar sense, (ii) an erudite sense, (iii) classical theories, (iv) and modern applications. In his early work, Reyes uses rhetoric in a pejorative and vulgar sense. Around the year 1940, Reyes starts to show a lively interest in rhetoric, opts definitively for an erudite sense of the term, and initiates the study of the classical art of persuasion. In his third phase, Reyes gains deeper knowledge of rhetoric, lectures on the subject, and explains his favorite orators andtheorists. Finally,his use of rhetoric reveals a commitment to the reality of Spanish America. Reyes' rhetoric is an "actualised" and "Americanised" version that shows the possibilities of the classical art of persuasion in Spanish American society.

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Zambon, Nicola. "Die Rhetorik (in) der Phänomenologie." Scientia Poetica 23, no. 1 (October 21, 2019): 319–39. http://dx.doi.org/10.1515/scipo-2019-026.

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Abstract Dedicated to the interrelation between philosophy and rhetoric, this article focuses on the rhetoric of philosophy, respectively a rhetoric in the service of philosophy. Here, rhetoric is not understood as a mere art of eloquence or sophistry. Rather, the term defines: first, speech and persuasion as a spontaneous, pre-theoretical and communicative ability of humans, second, the regular and systematic use of this ability, and, finally, the technique of persuasion itself. In this article, special attention is paid to the rhetorical means that play a central role in the constitution and assertion of science and theory. In particular, the article investigates the rhetoric of phenomenology as conception and as use of language in the aversion of rhetoric in Edmund Husserl’s Logische Untersuchungen and in Heidegger’s affinity for rhetoric in Sein und Zeit. Initially, it outlines the respective conceptions of language in Husserl and Heidegger and scrutinizes their mutual influences in order to reconstruct the network of transfer, continuation, and repercussion that characterizes the relation between both authors. In a second step, it focuses on Heidegger’s use of language.

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Steinbrink, Bernd. "Psychologie der Überzeugung." Rhetorik 41, no. 1 (November 22, 2022): 1–17. http://dx.doi.org/10.1515/rhet-2022-0003.

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Abstract The article focuses on the role of psychological topics in the efforts of persuasion. Even Aristoteles mentioned psychology as an important part of rhetoric, but the research results of social psychology has been neglected during the adaption of rhetoric in the modern age. Introducing topics of this field, the article discusses exemplarily ways that lead to conviction, and that have been explored and described by different psychologist, with a special focus on Robert Cialdini’s „weapons of influence“ in his Psychology of Persuasion. The integration of the insights of social psychologists could lead to a new coalescence of the rhetorica docens and the rhetorica utens, helping to raise practical rhetoric on a more ambitious level.

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Biržietienė, Skirmantė, and Eglė Gabrėnaitė. "Eristic Argumentation in Advertising." Respectus Philologicus 26, no. 31 (October 25, 2014): 190–202. http://dx.doi.org/10.15388/respectus.2014.26.31.15.

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Advertising may be examined as a particular form of rhetoric the aims of which are the same as of rhetoric, namely to affect mind, will, feelings, and to persuade. The theory of rhetoric, the main object of which is discourse not only in narrow meaning (as verbal expression of ideas (i.e. to say text)), but also in broad meaning – as a communicative act between the addresser and the addressee since its interdisciplinary nature provides the right tools to explore the advertising discourse. The theory of rhetoric is successfully applied in development of advertising discourse, because it helps to foresee the communicative act between the addresser and the addressee. Advertising and rhetoric are combined by many common elements, but the same goal is the most important: both, rhetoric and advertising seek for persuasion through verbal and non-verbal measures.The paper deals with the analysis of the inventive level of advertising discourse, i.e., eristic arguments, spread of ways of proofing / persuasion. Eristic argumentation is a dominant argumentation type in advertising. This method of persuasion is a way to create truth visibility although it is just superficial. The most typical schemes of eristic argumentation used in advertising are as follows: argumentum ad vanitatem (appeal to the vanity of the addressee), argumentum ad verecundiam (appeal to the authority), argumentum baculinum (method of “whip” argument), argumentum ad novitatem (appeal to novelty). The article shows the usage of eristic arguments in Lithuanian commercial ads.

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Wulandari, Ayu Linda. "Strategi Retorika Verbal dan Nonverbal Karni Ilyas dalam Acara Indonesia Lawyers Club." TRANSFORMATIKA: JURNAL BAHASA, SASTRA, DAN PENGAJARANNYA 2, no. 2 (December 12, 2018): 140. http://dx.doi.org/10.31002/transformatika.v2i2.877.

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<p>Karni Ilyas rhetorical strategy that astounds with the technique of persuasion through Indonesia Lawyers Club (ILC) serves impressions about the information in the form of event/occurrence law succeeded in attracting the attention of the community. This research aims to interpret the usage of rhetoric functions of verbal and nonverbal emcee ILC as a strategy of rhetoric. The design and type of research use descriptive analytics. This research was conducted comprehensively refers to the analysis of the rhetoric of verbal and nonverbal. Based on the results and discussion of the rhetoric of oral, nonverbal, obtained ILC events regarding the use of the rhetoric of verbal and nonverbal strategies as a presenter with the techniques of persuasion. Type of diction, diction in denotative, connotative, special, public, scientific, accessible, and the style of language used have a strategy that could affect listeners. The various elements of the selected non-verbal rhetoric serve to launch the process of policy within the host changes the listener. Therefore, an absolute necessity in communicating art an emcee who wanted to deliver a message delivered through the rhetoric form of speech (verbal) and rhetoric form of body language (nonverbal).</p>

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Wachs, Anthony. "Platonic Rhetoric and the Art of Faith Production." Journal of Communication and Religion 41, no. 4 (2018): 36–51. http://dx.doi.org/10.5840/jcr201841422.

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Plato has widely been interpreted as an enemy of rhetoric. His Gorgias is especially used as evidence that he despised rhetoric as a deceitful producer of opinion (doxa) and upheld philosophy as the true art of knowledge (episteme) discovery. However, in his Theaetetus, he complicates the concept of knowledge, and can be interpreted as developing an art of persuasion that is concerned with the production of faith (pistis) rather than knowledge or opinion. The result of rereading Plato as such tempers the disciplinary narrative concerning Plato and strengthens James Kinneavy’s thesis that relates the development of Christian faith with Greek rhetoric. Reevaluating Plato’s epistemology in relation to the concept of pistis not only nuances the discipline’s understanding of Plato, but also challenges advocates of a “Christian rhetoric” to reconsider the relationship of faith and reason in relation to persuasion.

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Eldred, Janet Carey, and Peter Mortensen. "Persuasion Dwelt on Her Tongue: Female Civic Rhetoric in Early America." College English 60, no. 2 (February 1, 1998): 173–88. http://dx.doi.org/10.58680/ce19983677.

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Taps research in American studies to learn more about rhetoric and writing instruction in post-Revolutionary America. Merges the separate (and gendered) histories of early 19th-century American rhetoric, breaking down the separate spheres in contemporary historical and literary scholarship. Examines civic rhetoric found in texts that represent women’s schooling.

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Gish, Dustin A. "Rivals in Persuasion: Gorgianic Sophistic Versus Socratic Rhetoric." Polis: The Journal for Ancient Greek Political Thought 23, no. 1 (2006): 46–73. http://dx.doi.org/10.1163/20512996-90000086.

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According to Plato and Aristotle, the confusion of sophistry and philosophy in the opinion of Socrates’ fellow citizens in Athens ultimately led to his trial and execution. This essay seeks to highlight and clarify the resemblance and the fundamental distinction between sophistry and philosophy, especially with respect to the art of rhetoric articulated by Gorgias in his Encomium of Helen and interrogated by Socrates in Plato’s Gorgias. Rivals in their use of persuasive speeches, Gorgias and Socrates embody the quarrel between two competing modes of discourse and the ways of life that ineluctably result from their practice. Their public dispute centres on the aim or purpose of an art of rhetoric. This essay argues that Gorgias, though moved to silence by his conversation with Socrates in Plato’s dialogue, disclosed to his inquisitor the true power of rhetoric, and thus the necessity to constrain rather than reject its use.

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Kord, Homayoon, Hamed Sayarkhalaj, and Elahe Rahimi. "Behavioral assessment of persuasion: argumentative and rhetorical skills." Innovations in Business and Strategic Management 1, no. 1 (2023): 1–11. http://dx.doi.org/10.61577/ibsm.2023.100005.

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The ability to persuade others is important for anyone in any position. This research is organized into two studies. Study 1 reviews relevant literature and specifies persuasion as argumentation and rhetoric. It then investigated the relationships among five components of these two skills assessed with a behavioral observation method to ascertain the convergent and discriminant validity of the measure. Responses of 214 men and women in a large steel company in Iran who were being screened into positions in expert non-managerial roles were analyzed. Results showed evidence that argumentation and rhetoric are distinguishable skills with no male/female differences and evidence of reliability and construct validity. Study 2 found that rhetoric, but not argumentation, was related to ratings of the current job performance of 54 male managers being considered for promotion. Implications of the results for the theory of persuasion, organizational practices, and future research are discussed.

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Indraccolo, Lisa. "Political Rhetoric in the Hán Fēizǐ 韓非子." Asiatische Studien - Études Asiatiques 74, no. 3 (September 1, 2020): 655–86. http://dx.doi.org/10.1515/asia-2019-0042.

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Abstract Persuasion is one of the main rhetorical techniques employed in debates by early Chinese “wandering persuaders,” as it is attested by several examples preserved in Classical Chinese pre-imperial and early imperial politico-philosophical literature. The present article contributes to the study of persuasion by providing a detailed structural analysis of one of the most famous texts that openly deals with this technique, Chapter 12 ‘Shuìnán’ 說難 (The Difficulties of Persuasion) of the composite “Masters text” Hán Fēizǐ 韓非子. Through such analysis, the article discloses the complex, multi-layered underlying rhetorical structure of the text, and the thick network of conceptual cross-references that are established among its different sections through the ingenious distribution of different kinds of text-structuring elements. As the present case study will show, this type of analysis is an invaluable hermeneutic tool that provides a substantial contribution to a better and fuller understanding of Classical Chinese texts.

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Connolly, Joy. "Cicero on Plurality and Persuasion." Review of Politics 86, no. 1 (2024): 95–98. http://dx.doi.org/10.1017/s0034670523000475.

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Style is easy to dismiss but crucial to understand, and Goodman's explanation of why style matters politically is one of the reasons that I, as a specialist in Roman rhetoric and political thought, appreciate his book. The absence I see in Goodman's book haunts my own work too; I have only just begun seriously applying myself to the task of rethinking and redress.

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Tsiampokalos, Theofanis. "Let’s talk about rhetoric! Plutarch’s position within a long, ideologically burdened tradition in the history of education." Philologia Classica 16, no. 2 (2021): 207–21. http://dx.doi.org/10.21638/spbu20.2021.203.

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The question of Plutarch’s attitude towards rhetoric has occupied several scholars since the 19th century. The traditional view is that it is rather negative. Although Plutarch acknowledges some value in rhetoric as a means of persuasion in politics, he nevertheless attributes the dominant role to ethos. As it will be shown below, however, this picture is only partially justified after a closer examination of the relevant texts in their historical-cultural context. In the present work, Plutarch’s remarks on rhetoric are considered against the background of the traditional conflict between rhetoric and philosophy, and analyzed in relation to three thematically significant oppositions, namely that between teaching and persuading, between speech and ethos, and between the philosophers and the sophists. The result is that the secondary, supporting role that rhetoric assumes in certain passages as a means of persuasion is to be relativized rather than emphasized. It can be explained in each case on the basis of its argumentative function. In other cases in Plutarch’s work, where rhetoric is discussed, the attitude expressed is in principle positive without the usual opposition between speech and ethos playing a role at the same time.

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Crider, Scott. "Passions and Persuasion in Aristotle’s Rhetoric (Jamie Dow)." American Catholic Philosophical Quarterly 90, no. 4 (2016): 754–56. http://dx.doi.org/10.5840/acpq2016904101.

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Aune, James Arnt. "Saving Persuasion: A Defense of Rhetoric and Judgment." Philosophy & Rhetoric 41, no. 1 (January 1, 2008): 94–99. http://dx.doi.org/10.2307/25655301.

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Aune, James Arnt. "Saving Persuasion: A Defense of Rhetoric and Judgment." Philosophy & Rhetoric 41, no. 1 (January 1, 2008): 94–99. http://dx.doi.org/10.5325/philrhet.41.1.0094.

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Kneupper, Charles W. "For a modern rhetoric: A prose‐poetic persuasion." Rhetoric Review 6, no. 1 (September 1987): 87–89. http://dx.doi.org/10.1080/07350198709359155.

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