Relevant bibliographies by topics / Persuasion

Academic literature on the topic 'Persuasion'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 July 2024

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Journal articles on the topic "Persuasion"

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Maulyda, Septia. "BAHASA PERSUASIF DALAM TRANSAKSI JUAL BELI ONLINE (PERSUASIVE LANGUAGE IN ONLINE TRADING TRANSACTIONS)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 11, no. 2 (October 5, 2021): 250. http://dx.doi.org/10.20527/jbsp.v11i2.11721.

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Abstract Persuasive language in online trading transaction. The development of online shops via the internet has mushroomed in Indonesia, followed by the rapid advancement of buying and selling online which can be seen from the many online advertisements that appear for free on social media. The role of persuasion language in online advertisement impressions is very important to be used so that potential buyers are interested and more confident in buying the products offered.The method used in this study is the documentation of online ad writing. Research results (1) Motto or watchword taken from quotations adapted to the product offered, data or product facts offered to consumers and their uses, and product excellence includes product excellence and is presented should be in the form of persuasive sentences (2) Persuasion language used in transactions buying and selling online can be seen from the percentage of online advertising in the form of elements of persuasion language marked by the use of a motto or watchword, data or facts, the superiority of the advertised product, and the use of persuasive sentences in the online advertisement. (3) Persuasive techniques used in online transactions, namely rationalization, suggestion, conformity, compensation, replacement, and projections (4) The most dominant persuasive technique used in the persuasive language of online advertising is the suggestion technique.. Key words: persuasive language, persuasive techniques, trading transactions, online Abstrak Bahasa persuasif dalam transaksi jual beli online. Perkembangan toko online lewat internet sudah menjamur di Indonesia, diikuti dengan maju pesatnya jual beli online yang dapat dilihat dari banyaknya iklan online yang tayang gratis di media sosial. Peranan bahasa persuasi dalam tayangan iklan online sangat penting digunakan agar calon pembeli tertarik dan lebih yakin untuk membeli produk yang ditawarkan.Metode yang digunakan dalam penelitian ini adalah dokumentasi dari tulisan iklan online. Hasil penelitian (1) Moto atau semboyan diambil dari kutipan disesuaikan dengan produk yang ditawarkan, data atau fakta produk yang ditawarkan kepada konsumen beserta kegunaannya, dan keunggulan produk meliputi keunggulan produk serta disajikan sebaiknya dalam bentuk kalimat persuasif (2) Bahasa persuasi yang digunakan dalam transaki jual beli online dapat dilihat dari presentase pada iklan online berupa unsurunsur bahasa persuasi yang ditandai dengan penggunaan moto atau semboyan, data atau fakta, keunggulan produk yang diiklankan, dan penggunaan kalimat yang bersifat persuasif pada iklan online tersebut (3) Teknik persuasif yang digunakan dalam transaski online yaitu rasionalisasi, sugesti, konformitas, kompensasi, penggantian, dan proyeksi (4) Teknik persuasif yang paling dominan digunakan dalam bahasa persuasif iklan online adalah teknik sugesti.Kata-kata kunci: bahasa persuasi, teknik persuasi, transaksi jual beli, online
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Suparma, Galuh Dynasty Mula, and Chatarini Septi Ngudi Lestari. "Persuasion In Advertisements Of Freight Forwarding." International Journal of Linguistics and Discourse Analytics (ijolida) 2, no. 2 (March 31, 2021): 58–76. http://dx.doi.org/10.52232/ijolida.v2i2.38.

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This study is concerned with persuasion in advertisements of freight forwarding which were uploaded within 2019 on YouTube based on discourse analysis perspective. This study aims to find out the kinds of persuasive strategies and the way how persuasions are used. To reach those goals, Beebe & Beebe’s theory of persuasive strategies and Makosky’s theory of persuasion technique are applied. Qualitative research employed since the data are in the form of words, phrases, or even sentences. The result showed that the kind of persuasive strategy which mostly performed in freight forwarding advertisements is causal reasoning (49). Moreover, the way of using persuasion in the form of persuasion technique which mostly applied is the appeal to or creation of needs (92)
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Wardhana, Ardiyanto, and Siti Farina. "Komunikasi Persuasif Dinas Pemberdayaan Perempuan Perlindungan Anak dan Pengendalian Penduduk dalam Upaya Menanggulangi Kekerasan Terhadap Perempuan dan Anak Daerah Istimewa Yogyakarta." Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam 5, no. 1 (October 13, 2022): 46–60. http://dx.doi.org/10.33367/kpi.v5i1.2553.

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Violence is any act or deed carried out by a person with the aim of injuring another person, both physically and psychologically. This problem will continue to occur if it is not managed properly, such as providing integrated services to victims of violence. Dinas Pemberdayaaan Perempuan Perlindungan Anak dan Pengendalian Penduduk (DP3AP2 DIY) has the task of assisting the Governor in carrying out affairs in the fields of women's empowerment, child protection, population control, and family planning, as well as do-concentration authority and tasks assigned by the Government. In making efforts to prevent violence against women and children, it is necessary to have a communication strategy so that the problem of violence can be handled by DP3AP2 DIY This research is examined with the theory of Soleh Soemirat and Asep Suryana which divides the communication strategy steps into four, namely the specification of persuasion objectives, identification of target categories, formulation of persuasion strategies, selection of persuasion methods applied. In addition, it is studied with Fisher's theory which divides persuasive communication barriers into two, namely mechanical barriers and psychological barriers. The research method used is a qualitative method using data collection techniques of observation, interviews, and documentation. The results obtained are that DP3AP2 DIY conducted persuasive communication with Soleh Soemirat and Asep Suryana's theory, namely specification of persuasion objectives, identification of target categories, formulation of persuasion strategies, selection of persuasion methods applied and Fisher's theory, namely mechanism barriers and psychological barriers. Abstrak Kekerasan merupakan setiap tindakan atau perbuatan yang dilakukan oleh seseorang dengan tujuan untuk melukai orang lain baik secara fisik maupun psikis. Masalah tersebut akan terus terjadi jika tidak dikelola dengan baik seperti pemberian layanan yang terintegrasi kepada korban kekerasan. Dinas Pemberdayaaan Perempuan Perlindungan Anak dan Pengendalian Penduduk (DP3AP2 DIY) memiliki tugas membantu Gubernur dalam melaksanakan urusan bidang pemberdayaan perempuan, perlindungan anak, pengendalian penduduk, dan keluarga berencana, juga kewenangan dokonsentrasi dan tugas yang diberikan Pemerintah. Dalam melakukan upaya pencegahan terhadap kekerasan perempuan dan anak diperlukan adanya strategi komunikasi agar masalah kekerasan tersebut dapat ditanggulangi oleh DP3AP2 DIY. Penelitian ini dikaji dengan teori milik Soleh Soemirat dan Asep Suryana yang membagi langkah strategi komunikasi menjadi empat yaitu spesifikasi tujuan persuasi, identifikasi kategori sasaran, perumusan strategi persuasi, pemilihan metode persuasi yang diterapkan. Selain itu, dikaji dengan teori milik Fisher yang membagi hambatan komunikasi persuasif menjadi dua yaitu hambatan mekanisme dan hambatan psikologis. Metode penelitian yang digunakan adalah metode kualitatif dengan menggunakan teknik pengumpulan data observasi, wawancara, dan dokumentasi. Hasil yang diperoleh adalah DP3AP2 DIY melakukan komunikasi persuasif dengan teori Soleh Soemirat dan Asep Suryana yaitu spesifikasi tujuan persuasi, identifikasi kategori sasaran, perumusan strategi persuasi, pemilihan metode persuasi yang diterapkan dan dengan teori milik Fisher yaitu hambatan mekanisme dan hambatan psikologis.
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Sulistyorini, Ni Luh Made Dwiningtyas. "STRATEGI PERSUASI NILAI-NILAI ANTIKORUPSI TERHADAP REMAJA DALAM FILM BERJUDUL “CERITA KAMI”." Jurnal Tata Kelola & Akuntabilitas Keuangan Negara 1, no. 2 (December 31, 2015): 191. http://dx.doi.org/10.28986/jtaken.v1i2.26.

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This research was conducted to evaluate the suitability of persuasion strategies from film producer and audience opinion that aim to deliver anticorruption values to adolescent segment in education field through a film of “Cerita Kami”. Persuasion strategies in this film were analyzed by persuasion theory of Elaboration Likelihood Model (ELM). This theory states that there are two routes in every individual to process information, which are central and peripheral routes. Persuasions delivered through central route covers motivation and ability of audience, while peripheral route is consisted of six techniques of Robert Cialdini’s persuasion which are reciprocation, commitment and consistency, social proof, authority, and scarcity. The study implemented post positivism paradigm with qualitative method through in-depth interviews and implementation of focus group discussion to film viewers from high school and college students in Jabodetabek area. The results showed that elements of persuasion in a movie that shown continually in clear and complete performances using both central and peripherals routes were proved to be well accepted by adolescent audience. Persuasion delivered through a peripheral route will support persuasion given through a central route. Both had significant roles to influence critical thinking and emotional aspects of adolescent audience to deliver values of anticorruption.KEYWORDSAnticorruption; Elaboration Likelihood Model; Film of Education; Persuasion; AdolescenceABSTRAKPenelitian ini bertujuan mengetahui kesesuaian strategi persuasi dari sisi produsen dengan pendapat konsumen remaja terhadap strategi tersebut, yang bertujuan menanamkan nilai-nilai antikorupsi kepada remaja di lingkungan pendidikan melalui media film edukasi berjudul “Cerita Kami”. Strategi persuasi yang dilakukan oleh produsen dan penerimaan oleh konsumen menggunakan teori persuasi Elaboration Likelihood Model (ELM). Teori ini menjelaskan dua jalur persuasi dalam diri individu ketika memproses informasi yang diterima, yaitu melalui jalur sentral dan jalur periferal. Persuasi melalui jalur sentral menyentuh unsur motivasi dan kemampuan remaja, sedangkan jalur periferal disentuh melalui enam teknik persuasi Robert B. Cialdini yang meliputi unsur reciprocation (timbal balik), commitment and consistency (komitmen dan konsistensi), social proof (bukti sosial), liking (kesenangan), authority (otoritas/ kekuasaan), dan scarcity (kelangkaan/keterbatasan). Penelitian dilakukan dengan menggunakan paradigma post-positivis dengan pendekatan kualitatif, melalu wawancara mendalam kepada para narasumber dari tim produsen film serta focus group discussion dengan para penonton remaja di tingkat SMK dan Universitas di wilayah Jabodetabek. Hasil penelitian menunjukkan bahwa unsur-unsur persuasi dalam film yang ditampilkan secara jelas, lengkap dan saling berkesinambungan melalui jalur sentral dan periferal, terbukti dapat ditangkap khalayak remaja secara baik sesuai dengan keinginan produsen film. Persuasi melalui jalur periferal berperan mendukung persuasi yang diberikan melalui jalur sentral dengan menyentuh aspek pemikiran kritis maupun emosional khalayak remaja dalam menanamkan nilai-nilai antikorupsi.KATA KUNCIAntikorupsi, Elaboration Likelihood Model, Film Edukasi,Persuasi, Remaja
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Indrawati, Indrawati. "WUJUD PERSUASI DAN RESPON KAUM MILENIAL DI MEDIA SOSIAL FACEBOOK PADA PILPRES 2019 (THE FORM OF PERSUASION AND MILENNIALS RESPOND IN FACEBOOK SOCIAL MEDIA IN PRESIDENTIAL ELECTION 2019)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 10, no. 2 (October 21, 2020): 117. http://dx.doi.org/10.20527/jbsp.v10i2.9371.

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The Form of Persuasion and Milennials Respon in Facebook Social Media inPresidential Election 2019. This research aims to reveal how the persuasion andresponse of millennials on social media Facebook in the 2019 presidentialelection. This research uses methods of qualitative content analysis. The data theauthor takes is data on Facebook social media from February to April 2019. Formof data in the form of sentences that have a persuasion message used by millennialson social media Facebook in the presidential election 2019. The source of thisresearch data observations directly on social media Facebook which thenresearchers Screenshoot. Data analysis is done in several ways, namely: (1)Observation of the sentence upload on Facebook social media, (2) reading andunderstanding sentences that have a persuasion meaning, (3) grouping,identifying, and analyzing existing data, (4) Conclude the results of researchanalysis. Data analysis is done during and after the data is collected. This researchimplements triangulation and data checking to obtain the validity of data. Basedon the research, there are several form of persuasion in uploading sentences ofmillennials in facebook social media in presidential election 2019. Thatpersuasion form are: (1) persuasion form and millennials respond with strongarguments, (2) persuasion form and respond with neutral arguments, (3)persuasion form and millennials respond with weak arguments, (4) persuasionform and millennials respond with peripheral.Key words: persuasion, milenialls, facebook social media AbstrakWujud Persuasi dan Respon Kaum Milenial di Media Sosial Facebook padaPilpres 2019. Penelitian ini bertujuan mengungkapkan bagaimana wujud persuasidan respon kaum milenial di media sosial facebook pada pilpres 2019. Penelitianini menggunakan metode analisis isi kualitatif. Data yang penulis ambil adalahdata yang terdapat di media sosial facebook dari bulan Februari sampai denganApril 2019. Wujud data berupa kalimat yang memiliki pesan persuasi yang dipakaikaum milenial di media sosial facebook pada pilpres 2019. Sumber data penelitianini pengamatan langsung di media sosial facebook yang kemudian penelitiscreenshoot. Analisis data dilakukan dengan beberapa cara, yaitu: (1)pengamatan terhadap unggahan kalimat di media sosial facebook, (2) membacadan memahami kalimat yang memiliki makna persuasi, (3) mengelompokkan,mengidentifikasi, dan menganalisis data yang ada, (4) menyimpulkan hasilanalisis penelitian. Analisis data dilakukan selama dan setelah data terkumpul.Penelitian ini menerapkan triangulasi dan pengecekan data untuk memperolehkeabsahan data. Berdasarkan hasil penelitian, ditemukan beberapa wujudpersuasi dalam kalimat unggahan kaum mileniual di media sosial facebook padapilpres 2019. Wujud persuasi tersebut meliputi: (1) Wujud persuasi dan responkaum milenial dengan argumen kuat (strong argumens); (2) Wujud persuasi danrespon kaum milenial dengan argumen netral (neutral argumens);(3) Wujudpersuasi dan respon kaum milenial dengan argumen lemah (weak argumens); dan(4) wujud persuasi dan respon kaum milenial dengan argumen sampingan(peripheral).Kata-kata kunci: persuasi, kaum milenial, media sosial facebook
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St. Anisah, Wahyudi Siswanto, and Dewi Ariani. "Persuasi dalam Judul Berita Daring IDN Times Edisi Januari-Maret 2021." JoLLA: Journal of Language, Literature, and Arts 1, no. 5 (May 31, 2021): 616–29. http://dx.doi.org/10.17977/um064v1i52021p616-629.

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Abstract: Persuasion is a communicative process to change the beliefs, attitudes, goals or behavior of others by using words or words that the author wants. Persuasion in online news titles is used to attract the attention of readers to read the entire content of the news. The choice of online media in fulfilling information in the digital era has made it easier for many people because it is more practical, fast, effective, and efficient. The purpose of this study was to describe the delivery technique, style of language, and the meaning of persuasion in the January-March 2021 edition of the IDN Times news title. This study used a qualitative approach. This type of research was conducted using descriptive research. Data analysis in this study consisted of (1) data collection, (2) data reduction, (3) data presentation, and (4) drawing conclusions. The results of this study are presented in three important focuses, namely persuasion delivery techniques, persuasion language styles, and the dominant meaning of persuasion used in online news titles. First, the persuasion delivery technique found in the January-March 2021 edition of IDN Times as many as 311 news titles. Second, the persuasive language style found in the January-March 2021 edition of IDN Times was 148 news titles. Third, the meaning of persuasion found in the January-March 2021 edition of IDN Times was 135 news titles. Keywords: persuasion, news headlines, online media Abstrak: Persuasi adalah proses yang memudahkan terhubung dengan orang orang lain untuk mengubah kepercayaan, sikap, tujuan atau tingkah laku dengan menggunakan ucapan atau kata-kata yang diinginkan penulis. Persuasi dalam judul-judul berita daring digunakan untuk menarik perhatian pembaca agar membaca keseluruhan isi berita. Pemilihan media daring dalam pemenuhan informasi di era digital semakin mempermudah banyak orang karena lebih praktis, cepat, efektif, dan efisien. Tujuan penelitian ini untuk memaparkan secara jelas dan terperinci teknik penyampaian, gaya bahasa, dan makna persuasi dalam judul berita daring IDN Times edisi Januari-Maret 2021. Penelitian ini menggunakan pendekatan kualitatif. Jenis penelitian ini dilakukan dengan menggunakan penelitian deskriptif. Analisis data pada penelitian ini terdiri dari (1) pengumpulan data, (2) reduksi data, (3) penyajian data, dan (4) penarikan kesimpulan. Hasil penelitian ini dipaparkan dalam tiga fokus penting, yakni teknik penyampaian persuasi, gaya bahasa persuasi, dan makna persuasi yang dominan digunakan dalam judul berita daring. Pertama, teknik penyampaian persuasi yang ditemukan pada media daring IDN Times edisi Januari-Maret 2021 sebanyak 311 judul berita. Kedua, gaya bahasa persuasi yang ditemukan pada media daring IDN Times edisi Januari-Maret 2021 sebanyak 148 judul berita. Ketiga, makna persuasi yang ditemukan pada media daring IDN Times edisi Januari-Maret 2021 sebanyak 135 judul berita. Kata kunci: persuasi, judul berita, media daring
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van Reijmersdal, Eva A., Esther Rozendaal, and Moniek Buijzen. "Boys’ responses to the integration of advertising and entertaining content." Young Consumers 16, no. 3 (August 17, 2015): 251–63. http://dx.doi.org/10.1108/yc-10-2014-00487.

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Purpose – The purposes of this paper are to investigate the effects of integrated advertising formats on the persuasion of children, children’s awareness of the persuasive intent of these formats and how this awareness mediates the level of persuasion. Design/methodology/approach – An one-factor between-subjects experiment was conducted among 117 boys from 8 to 12 years old. Findings – This study showed that boys were more aware of the persuasive intent of a non-integrated catalog than of a brand-integrated magazine. In addition, higher awareness of the persuasive intent of the catalog enhanced persuasion in boys. Research limitations/implications – This study only focused on boys’ responses and not on girls. Practical implications – Findings imply that advertisers could focus on non-integrated print advertising formats, such as catalogs, to promote positive product attitudes among boys. Catalogs are also a more ethical way of communicating to boys because boys are generally aware of catalogs’ persuasive intent. Social implications – This study implies that even if children have sufficient persuasion knowledge, they do not necessarily use it to critically evaluate advertising. Originality/value – This paper is the first to systematically test the differences in effects of brand-integrated magazines versus catalogs targeted toward children. Importantly, it shows that persuasion knowledge plays a fundamentally different role in the persuasion process of children than of adults: awareness of the persuasive intent of catalogs increases persuasion among boys, whereas previous studies among adults showed opposite results.
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Marafa, Hamza. "Strengthening the Quest for Sustainable Development Through Persuasive Climate Argumentation." International Journal of Development and Economic Sustainability 12, no. 1 (January 15, 2024): 1–11. http://dx.doi.org/10.37745/ijdes.13/vol12n1111.

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This study explored the nexus between framing, persuasion and the quest for sustainable development in a competitive policy debate setting using content analysis approach. Evidence from the analysis reveals several insights about the underlying mechanism that governs persuasive climate argumentation which shapes sustainable development trajectory. First, the study showed that arguers construct arguments that appeals to logos as a major persuasion strategy. Second, it demonstrated how persuasion strategy entrench a culture of persuasion in climate debates. Third, it found a discordant relationship between fallacies and persuasion strategy in climate argumentation, which jeopardises arguments' persuasive power. Finally, the study evaluated how tensions in the mainstream socio-economic and environmental ecosystem creeps into climate arguments and limit persuasive power of climate arguments. These are regarded as reflective pattern of climate argumentation that are capable of stimulating behavioural change and communication strategies for sustainable development.
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De la Hera Conde-Pumpido, Teresa. "The Persuasive Roles of Digital Games: The Case of Cancer Games." Media and Communication 6, no. 2 (June 7, 2018): 103–11. http://dx.doi.org/10.17645/mac.v6i2.1336.

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Using behavioral scientist B. J. Fogg’s conceptual framework on the role computer technology plays for users as a starting point, this article argues that persuasion through digital games can be approached from three different perspectives: digital games as media for persuasion, digital games as tools for persuasion and digital games as social actors for persuasion. In this article, I use five cancer gaming cases to illustrate how these three different persuasive roles can be used to accomplish different persuasive goals. In this respect, I explain how each of these persuasive roles digital games can play in the process of persuasion can serve to support cancer patients to face three different challenges: (1) lack of information about the treatment or the disease itself, (2) lack of motivation to start or continue with the treatment, and (3) difficulties in coping with the treatment or the disease. The analysis of these games is theoretical in nature and is done to illustrate my arguments. The categorization proposed in this article can be used as an analytical approach for the study of persuasive gaming strategies.
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Będkowski, Marcin, and Kinga Rogowska. "Systemic Means of Persuasion and Argument Evaluation." Informal Logic 44, no. 2 (June 27, 2024): 166–207. http://dx.doi.org/10.22329/il.v44i2.8372.

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The paper discusses the role of systemic means of persuasion in argument evaluation. The core class of systemic means of persuasion is regress stoppers, whose fundamental function is to halt the infinite regress of justification by making claims, premises, or overall position expressed in a persuasive message more acceptable to a recipient. The paper explores how systemic means of persuasion contribute to the structure of arguments in the Toulmin model and serve as cues for heuristic processing of persuasive messages. It also presents the results of the stylometric analysis and statistical data on the usage of systemic means of persuasion in three corpora which suggest that systemic means of persuasion constitute strategies independent of the strategy based on explicit argumentation marked by inference indicators.
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Dissertations / Theses on the topic "Persuasion"

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Breen, James. "The persuasive advocate? Persuasion in legal advocacy and the role of the audience in determining persuasion." Thesis, Breen, James (2012) The persuasive advocate? Persuasion in legal advocacy and the role of the audience in determining persuasion. Honours thesis, Murdoch University, 2012. https://researchrepository.murdoch.edu.au/id/eprint/41595/.

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This paper argues that the beliefs, attitudes and behaviour of the audience determine the effect of any persuasive communication. As a result of this, legal advocates must inquire into the beliefs, attitudes and behaviour of judges and juries (amongst other audiences) and must reject traditional ideas of persuasion being a quality inherent in a legal advocate.
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Koch, Eric Charles. "The use of persuasion expertise to interpret marketers' persuasion attempts /." view abstract or download file of text, 2001. http://wwwlib.umi.com/cr/uoregon/fullcit?p3024520.

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Thesis (Ph. D.)--University of Oregon, 2001.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 140-145). Also available for download via the World Wide Web; free to University of Oregon users.
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Duteil-Mougel, Carine. "Persuasion et textualité : propositions pour l'analyse sémantique et rhétorique de textes persuasifs." Toulouse 2, 2004. http://www.theses.fr/2004TOU20059.

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L'objectif de cette thèse est de proposer des concepts pour permettre l'analyse des textes à visée persuasive. D'un point de vue global, ce travail s'inscrit dans le cadre théorique et épistémologique de la Sémantique interprétative. Sémantique et Rhétorique sont étroitement associées car il s'agit d'articuler les problématiques du sens textuel (Sémantique interprétative) et de la persuasion (Rhétorique). Nous considérons qu'il est possible de réinvestir les différentes parties de la Rhétorique au sein d'une conception sémantique des productions textuelles. Nous proposons d'intégrer à la Sémantique interprétative, des concepts produits par la Rhétorique en les adaptant et en les articulant aux concepts de la Sémantique interprétative. L'étude porte sur des textes relevant de deux discours persuasifs contemporains : le discours publicitaire et le discours politique. Il s'agit de repérer et d'analyser, au sein de ces textes, des procédés sémantico-rhétoriques
The aim of this thesis is to establish a number of concept needed for the analysis of persuasive texts. The issue of persuasion is placed within the theorical and epistemological framework of Interpretative Semantics. Semantics and Rhetoric are closely associated, since we seek to articulate questions of meaning Interpretative Semantics) with those of persuasion (Rhetoric). We consider that it is possible to recast the different aspects of Rhetoric within a semantic conception of textual products. We attempt to integrate the concepts issuing from Rhetoric into Interpretative Semantics, by adapting them to and articulating them with the concepts associated with text semantics. The study deals with advertising and political texts. Through close analysis of these texts, the relevant persuasive strategies and procedures are pinpointed
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Gilbert, Henry T. "Persuasion detection in conversation." Thesis, Monterey, California : Naval Postgraduate School, 2010. http://edocs.nps.edu/npspubs/scholarly/theses/2010/Mar/10Mar%5FGilbert.pdf.

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Thesis (M.S. in Computer Science)--Naval Postgraduate School, March 2010.
Thesis Advisor(s): Martell, Craig. Second Reader: Anand, Pranav. "March 2010." Description based on title screen as viewed on April 26, 2010. Author(s) subject terms: Persuasion, Persuasion Detection, Hostage Negotiations, Cialdini, Cohen, Cohen's Kappa. Includes bibliographical references (p. 73-75). Also available in print.
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Wahi, Shalini. "Young children's persuasion strategies." Thesis, University of Oxford, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.268102.

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Khantadze, Davit. "Essays on Bayesian persuasion." Thesis, University of Warwick, 2017. http://wrap.warwick.ac.uk/104204/.

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Chapter 1 reviews the literature about the bayesian persuasion. It first describes two main approaches to bayesian persuasion: concavification approach and information design approach. Next I consider some extensions to the basic model of bayesian persuasion, like competition between different senders, privately informed receiver and dynamic bayesian persuasion. Some other contributions reviewed include costly bayesian persuasion and bayesian persuasion when receiver’s optimal action is only a function of an expected state. Chapter 2 deals with two-dimensional bayesian persuasion. In this chapter I investigate a model when the receiver has to make two decisions. I am interested in optimal signal structures for the sender. I describe the upper bound of sender’s payoff in terms of his payoff when only marginal distributions of two dimensions are known. Completely characterise optimal simultaneous and sequential signal structures, when each dimension has binary states. This approach extends concavification approach to bigger state space, than explored in previous contributions to bayesian persuasion. Finally I characterise optimal sequential signal structure when there are three states for each dimension. In chapter 3 I investigate together with my co-author the effect of absence of common knowledge on the outcomes of coordination games in a laboratory experiment. In our experiment, around 76% of the subjects have chosen the payoff-dominant equilibrium strategy despite the absence of common knowledge. However, 9% of the players had first-order beliefs that lead to coordination failure and another 9% exhibited coordination failure due to higher-order beliefs.
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Kotze, Klaus. "BRICS: strategies of persuasion." Doctoral thesis, Faculty of Law, 2018. http://hdl.handle.net/11427/30014.

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This dissertation explores the strategic communications of the BRICS (Brazil, Russia, India, China and South Africa) intergovernmental platform. BRICS is a recent addition to the growing array of international organisations. Though BRICS consists of significant emerging and re-emerging states, it remains poorly perceived and obscure. Previous analyses that have examined BRICS as an aggregation of its member states or distinguished it simply as a slogan designed by Goldman Sachs have failed to discern it for the rhetorical, strategic entity that it is. This dissertation focuses on BRICS’ essence and intent, its strategic communications. It analyses BRICS’ narrative and scenario, examining its rhetorical appeals, its strategies and tactics of persuasion. The study employs a critical rhetorical analysis to explore publically available primary documentation emanating from high-level BRICS meetings. Three analytical chapters assess this corpus, conceptually distinguished as programmatic (Memoranda of Understanding, agreements and treaties), organic (summit Declarations) and opportunistic (Statements) documents. This analysis expediently takes from disciplines and schools of thought to qualitatively and inductively assess strategic style and agency. It applies theoretical and conceptual tools to examine claims that emerge from the texts. BRICS’ documents present organisational strategy and articulate its appeals. These are rhetorically explored to discern BRICS, per se. BRICS’ rhetoric motions towards its aims. Its strategic means, ways and ends are closely assessed. The dissertation finds that BRICS is an informal intergovernmental regime towards engendering reform inside of the normative international order. Its claims indirectly shape global governance according to its interests. BRICS is a process-driven advocacy mechanism that brings states together as nodes in a state-centric intergovernmental style. It rhetorically steers towards its aspired outcomes without taking considerable action. It does so to avoid responsibility. It rhetorically performs the principles and norms of the legitimate international order under the United Nations, in order to substantiate its form of multilateralism; to actualise reform while maintaining structure. By employing its principles and norms, BRICS embodies and therefore territorialises the multilateral order. BRICS’ strategic communications develop an alternative narrative towards steering international cooperation and exchange. Its articulation of the international order confronts dictated hegemonic conceptions, asserting that no unilateral interpretation holds an absolute truth. Sovereign states are not circumscribed by other states but only by legitimate international law and order. In doing so BRICS pursues international recognition for its member states, disrupts what it perceives to be hegemonic inertia and redefines global governance. BRICS illustrates a significant modality to assess the contemporary international order and the recent developments in global power. Its indirect form, a procedural and fluid platform for extra-Western sovereign states to pursue influence and execute wills, proposes the evolution of international power in the 21st century. BRICS actively employs a hybrid (both-and) strategy to lead toward a reformed global order based on a greater balance of powers (multipolarity). The development of BRICS and BRICS Plus presents compelling cases for further, critical studies.
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Bal, Charles. "Émotions et persuasion : proposition d'un modèle affectif de persuasion par le parrainage sportif." Paris 1, 2010. http://www.theses.fr/2010PA010007.

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Au cours des trente dernières années, le parrainage sportif s'est imposé comme un outil privilégié auprès de firmes désireuses d'apporter un supplément d'âme à leur communication. Bien qu'il ait été décrit comme un mode de persuasion de nature fondamentalement affective, l'essentiel des connaissances accumulées en parrainage l'ont été au moyen de théories et variables d'inspiration cognitive. Nous proposons un modèle affectif de persuasion par le parrainage, plaçant les réactions émotionnelles du spectateur au coeur de la communication. Nous testons ce modèle à l'occasion de deux événements sportifs similaires - les tournois de tennis de Roland Garros et de l'Open d'Australie - pour huit marques sponsors. Les données collectées soutiennent l'idée d'une universalité des réactions émotionnelles des spectateurs d'événements sportifs et confirment leurs effets sur les retombées mémorielles, attitudinales et comportementales du parrainage.
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de, Aquino Carlsson Alissa. "Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69900.

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The purpose of this study is to investigate how different fitness Instagram influencers use persuasive speech acts in their marketing posts. Another aim is to look at the similarities and differences between the influencers’ use of linguistic strategies and speech acts. A study was conducted on 200 Instagram posts from four different fitness influencers. A total of 638 speech acts were coded using a typology by John Searle (1979). The typology consists of the speech acts representatives, directives, commissives, expressives and declaratives. Two speech acts were also added by the researchers; inquires and quotations. Furthermore, the speech acts were also coded for sentence forms (declarative, imperative and interrogative) and also whether they were direct or indirect speech acts. The study also discusses the different aspects of online communication and how these might affect someone’s marketing decisions. This shows that the language someone uses online might affect his or her online identity. There was also a comparison of the results to identify similarities and differences among the selected influencers. The results show a variation of usage of Searle’s (1979) speech acts. All speech acts were used at least once but directives showed the highest frequency among all influencers since they would often command or request their followers to perform a certain action. Another result was that many of the speech acts had a certain sentence structure but a different intention or function, namely, they were indirect speech acts. The intention and function of these speech acts were often to persuade the audience and were therefore persuasive speech acts.
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Freeney, Donal. "Usability versus Persuasion in an Application Interface Design : A study of the relationship between Usability & Persuasion in a smart-phone application designed to help optimise domestic energy use and reduce CO² emission." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-26288.

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This thesis explores the relationship between usability and persuasion in the design of the interface for a smart-phone application. Using a usability study of an I-phone app combined with interviews with users and the designers, the roles of usability and persuasion in the design of the app and their influence on each other as design goals is discussed from both the users’ and designers’ perspectives. The application’s purpose is to support behavior change in users by giving them feedback on their electricity use in order to encourage them to switch their pattern of usage to reduce CO² emissions. This thesis should be of interest to interaction designers faced with the challenge of designing interfaces that are simultaneously both user-friendly and persuasive. While it is generally accepted that usability has a positive effect on the potential of a design to be persuasive little is known about the effects, if any, of persuasion on usability. This thesis proposes that the relationship between these two design principles is more complex than is generally assumed and that in certain situations they may even be traded off against one another.  This trade-off could be useful for designers framing design challenges involving usability and persuasion.
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Books on the topic "Persuasion"

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Jane, Austen. Persuasion. San Diego, CA: ICON Classics, 2005.

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Jane, Austen. Persuasion. San Diego, CA: ICON Classics, 2005.

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Kim, Jasper. Persuasion. Abingdon, Oxon ; New York, NY : Routledge, 2018. | Series: Routledge focus on classical studies: Routledge, 2018. http://dx.doi.org/10.4324/9781351113717.

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Gass, Robert H., and John S. Seiter. Persuasion. Sixth edition. | New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315209302.

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Jane, Austen. Persuasion. New York: Pearson/Longman, 2008.

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Austen, Jane. Persuasion. New York: Simon & Schuster Paperbacks, 2009.

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Jane, Austen. Persuasion. London: Random House Publishing Group, 2008.

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Jane, Austen. Persuasion. London: Penguin Books, 2003.

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Jane, Austen. Persuasión / Persuasion. Penguin Clásicos, 2015.

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Jane, Austen. Persuasión / Persuasion. Plutón Ediciones, 2018.

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Book chapters on the topic "Persuasion"

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Jones, Darryl. "Persuasion." In Jane Austen, 166–87. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-80244-5_7.

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Duncan, Christopher. "Persuasion." In Unite the Tribes, 181–202. Berkeley, CA: Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-5111-8_10.

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Sutton, Robbie, and Karen Douglas. "Persuasion." In Social Psychology, 256–96. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-29968-0_6.

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Duncan, Christopher. "Persuasion." In UNITE THE TRIBES, 143–60. Berkeley, CA: Apress, 2013. http://dx.doi.org/10.1007/978-1-4302-5873-5_9.

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Theobald, Theo, and Cary Cooper. "Persuasion." In Shut Up and Listen, 79–96. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9780230362987_5.

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Taillard, Michael, and Holly Giscoppa. "Persuasion." In Psychology and Modern Warfare, 205–19. New York: Palgrave Macmillan US, 2013. http://dx.doi.org/10.1057/9781137347329_21.

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Scheuermann, Mona. "Persuasion." In Reading Jane Austen, 135–66. New York: Palgrave Macmillan US, 2009. http://dx.doi.org/10.1057/9780230100831_7.

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Duncan, Christopher. "Persuasion." In Unite the Tribes, 181–202. Berkeley, CA: Apress, 2004. http://dx.doi.org/10.1007/978-1-4302-0794-8_10.

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Giffin, Michael. "Persuasion." In Jane Austen and Religion, 177–204. London: Palgrave Macmillan UK, 2002. http://dx.doi.org/10.1057/9781403913630_7.

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Dowling, Cornelia, and André Bertram. "Persuasion." In Sozialpsychologie für die Polizei, 89–107. Berlin, Heidelberg: Springer Berlin Heidelberg, 2021. http://dx.doi.org/10.1007/978-3-662-64047-0_5.

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Conference papers on the topic "Persuasion"

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Li, Mingzhu, and Ying Ni. "Bibliometric Analysis of Research on Persuasive Technology in the Past Decade: A Web of Science-Based Study." In AHFE 2023 Hawaii Edition. AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1004423.

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In recent years, research in persuasion technology has matured and captured the attention of numerous experts and scholars. In this article, we analyze 1,714 papers from the Web of Science Core Collection database using CiteSpace software, systematically review the theoretical development, hot topics, and research frontiers of persuasion research, and propose future research directions. We summarize the contributions of three authors who have excelled in the field of persuasion and their significant achievements through the co- authorship knowledge graph. Additionally, we concentrate on four major areas of persuasive technology application: exercise and health, sustainability, education, and business, by filtering and categorizing keywords. We also identify research frontiers in persuasive technology through burst keyword analysis. We discovered that the foundational theory of persuasion is well-established and has been widely applied across various domains. Particularly, research in the domains of exercise and health has emerged as a significant area deserving of further investigation. Furthermore, recent developments in persuasion research have centered on exploring the influencing factors of persuasion, encompassing intrinsic aspects that represent user perspectives and extrinsic elements reflecting the impact of the Internet. Therefore, we encourage researchers to delve deeper into these aspects.
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Stock, Oliviero. "A (Persuasive?) Speech on Automated Persuasion." In RecSys '15: Ninth ACM Conference on Recommender Systems. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2792838.2799503.

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Zhong Heng, Lim. "Words Of Persuasion: Best Adjectives For Persuasive Ted Talks." In 8th International Conference on Multidisciplinary Research 2019. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.03.03.53.

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de Vries, Peter, and Thomas J. L. van Rompay. "Subtle persuasion." In the 4th International Conference. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1541948.1541971.

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Nkwo, Makuochi, Rita Orji, and John Ugah. "Mobile persuasion." In AfriCHI '18: 2nd African Conference for Human Computer Interaction. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3283458.3283515.

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Lin, Xiao, and Ce Liu. "Credible Persuasion." In EC '22: The 23rd ACM Conference on Economics and Computation. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3490486.3538264.

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Diana, Nicholas, Jessica Hammer, John Stamper, and Kenneth Koedinger. "Persuasion Invasion." In CHI PLAY '20: The Annual Symposium on Computer-Human Interaction in Play. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3383668.3419927.

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Oinas-Kukkonen, Harri. "Session details: Persuasion in practice." In Persuasive 2009: Persuasive 2009; 4th International Conference on Persuasive Technology. New York, NY, USA: ACM, 2009. http://dx.doi.org/10.1145/3247374.

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Enachivasluianu, Luiza, and Flavia Malureanu. "THE IMPACT OF THE PERSUASIVE ELEMENTS IN THE DIDACTIC DISCOURSE." In eLSE 2016. Carol I National Defence University Publishing House, 2016. http://dx.doi.org/10.12753/2066-026x-16-092.

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Persuasive communication is an issue of breadth and complexity, largely discussed upon in specialized literature. A synthesizing perspective defines it as any message that is intended to shape, reinforce or change the responses of another or others. The definition can be obviously applied to didactic communication as well. The teacher has the same goals in mind when in front of the classroom. His discourse has to be shaped using the specific elements that produce the intended effects in the student's behaviour. The study we provide seeks to identify fundamental elements of persuasion of the didactic discourse and to explore the systematic relationship among the selected elements which occur in characteristic sequences or clusters with other communicative behaviours. Although any element of the didactic discourse is basically persuasive, since it has some significance and an intended function, certain units have a greater impact on communication than others. Using this observation as a point of departure in our study, we made a synthesis of some elements of persuasion based on specialised literature which were further subjected to debates to different focus groups. The results of the discussions provided a framework for identifying and classifying the impact of the units of persuasion on the efficiency of the didactic discourse. The sample investigated included students from high school and faculty school levels. The data collected was processed using the SPSS analysis. The results of the investigation ensure an objective feedback to teachers who could improve the persuasive component of their didactic discourse by laying greater emphasis on the units investigated perceived as key elements by the student.
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Guerini, Marco, Gözde Özbal, and Carlo Strapparava. "Echoes of Persuasion: The Effect of Euphony in Persuasive Communication." In Proceedings of the 2015 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies. Stroudsburg, PA, USA: Association for Computational Linguistics, 2015. http://dx.doi.org/10.3115/v1/n15-1172.

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Reports on the topic "Persuasion"

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Yatsymirska, Mariya, and Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos has acquired not only new meanings, but also has become an important concept of rational expression of free ideas, meanings, reflections. From this perspective, new media serve as the most concentrated source of logosphere and eidosphere creation, which should be thoroughly studied and analyzed every day. The research on multimedia texts, genre diversity, new platforms, and online publications has significantly contributed to the Media Studies. Techniques of persuasive communication, methods of argumentation, and verbal tools form a separate area of the research within the field. Unlike manipulation, persuasion is the conscious use of written or spoken language, interactive visualization, and infographics to influence someone’s beliefs, views, or actions; gain someone’s support, approve the suggested ways of behavior, intentions, etc. Means of persuasion in media texts serve as logical information accents aimed at the proper perception of the corresponding meanings. In general, factors of persuasion are to influence the masses and the motivation of their actions, modify views, and form public opinion. In journalism, these are meaningful words, thoughts, principles of high-quality narrative with the use of convincing arguments, facts and, most importantly, positive intentions for the readers. Persuasive media texts exclude manipulation of public opinion, trust and people’s inclination to perceive doctrines imposed on them. Keywords: persuasion, concept, visual information, social communication.
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Kamenica, Emir, and Matthew Gentzkow. Bayesian Persuasion. Cambridge, MA: National Bureau of Economic Research, November 2009. http://dx.doi.org/10.3386/w15540.

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Murphy, Kevin, and Andrei Shleifer. Persuasion in Politics. Cambridge, MA: National Bureau of Economic Research, January 2004. http://dx.doi.org/10.3386/w10248.

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Gentzkow, Matthew, and Emir Kamenica. Competition in Persuasion. Cambridge, MA: National Bureau of Economic Research, September 2011. http://dx.doi.org/10.3386/w17436.

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DellaVigna, Stefano, and Matthew Gentzkow. Persuasion: Empirical Evidence. Cambridge, MA: National Bureau of Economic Research, August 2009. http://dx.doi.org/10.3386/w15298.

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Egorov, Georgy, and Konstantin Sonin. Persuasion on Networks. Cambridge, MA: National Bureau of Economic Research, July 2020. http://dx.doi.org/10.3386/w27631.

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Mullainathan, Sendhil, and Andrei Shleifer. Persuasion in Finance. Cambridge, MA: National Bureau of Economic Research, December 2005. http://dx.doi.org/10.3386/w11838.

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McGuire, Mark. Persuasion: A Leader's Edge. Fort Belvoir, VA: Defense Technical Information Center, December 2002. http://dx.doi.org/10.21236/ada422043.

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Mullainathan, Sendhil, Joshua Schwartzstein, and Andrei Shleifer. Coarse Thinking and Persuasion. Cambridge, MA: National Bureau of Economic Research, December 2006. http://dx.doi.org/10.3386/w12720.

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Jun, Sung Jae, and Sokbae (Simon) Lee. Identifying the effect of persuasion. The IFS, March 2018. http://dx.doi.org/10.1920/wp.cem.2018.1918.

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