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Xinghua Hu, Sean, Thomas Foster, and Ann Kieffaber. "Pharmacogenomics and personalized medicine: mapping of future value creation." BioTechniques 39, no. 4S (October 2005): S1—S6. http://dx.doi.org/10.2144/000112048.
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Lei, Sut Ieng, Dan Wang, and Rob Law. "Hoteliers’ service design for mobile-based value co-creation." International Journal of Contemporary Hospitality Management 31, no. 11 (November 11, 2019): 4338–56. http://dx.doi.org/10.1108/ijchm-03-2018-0249.
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Purpose This study aims to investigate how hoteliers leverage mobile technologies to shape services that allow customers to create their own unique and personalized experiences. Design/methodology/approach Guided by service-dominant logic and sociomateriality, this study analyzes hoteliers’ reasoning behind the design of mobile-based services through qualitative research. Data were collected from interviews with hotel managers representing best-practice companies in the industry. Findings The findings provide a rich description of mobile-based value co-creation in the hotel context. They delineate hoteliers’ understanding of mobile technologies as a means to co-create value, their strategic considerations and the forms in which value is expected to be co-created. Research limitations/implications This study unearths the new roles of hoteliers, unique forms of value co-creation and their underlying structures in the specific context of mobile-based value co-creation. Practical implications based on industry best practices are provided for hospitality companies seeking to innovate by co-creating value with customers using mobile technologies. Originality/value This research paper contributes to the hospitality literature on IT-enabled service innovation and value co-creation by comprehensively explaining the underlying structure and design of co-created experiences facilitated by mobile-based services.
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Garrison, Louis P., and M. J. Finley Austin. "The Economics of Personalized Medicine: A Model of Incentives for Value Creation and Capture." Drug Information Journal 41, no. 4 (July 2007): 501–9. http://dx.doi.org/10.1177/009286150704100408.
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Lei, Sut Ieng, Shun Ye, Dan Wang, and Rob Law. "Engaging Customers in Value Co-Creation Through Mobile Instant Messaging in the Tourism and Hospitality Industry." Journal of Hospitality & Tourism Research 44, no. 2 (December 17, 2019): 229–51. http://dx.doi.org/10.1177/1096348019893066.
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Tourism and hospitality service providers have been seeking ways to engage customers in the value creation process to deliver personalized experiences. Such practices have been facilitated by the rapid development of information communication technology. Extant research on online customer engagement focuses mostly on computer-based platforms. Mobile instant messaging (IM) has rarely been explored despite its substantial potential for firm–customer interactions. On the basis of service–dominant logic and computer-mediated communication theories, this study examines customers’ perceived co-creation experience facilitated by mobile IM. It empirically tests the influencing factors and effects of such co-creation experience. The findings extend the theoretical framework of value co-creation to a context mediated by mobile IM. Managerial suggestions are provided for tourism and hospitality organizations.
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Shin, Hakseung, Richard R. Perdue, and Mario Pandelaere. "Managing Customer Reviews for Value Co-creation: An Empowerment Theory Perspective." Journal of Travel Research 59, no. 5 (August 16, 2019): 792–810. http://dx.doi.org/10.1177/0047287519867138.
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Tourism provides myriad opportunities for customer engagement and value co-creation, especially in online communities. This research analyzed the role of empowerment in the tourist knowledge value co-creation process in online review contexts. Using scenario-based, between-subjects experimental designs, three studies were conducted using online consumer samples to examine the effects of hotel response personalization and online review valence on empowerment and intention to co-create knowledge value for both previous and prospective hotel guests. The studies find that online reviewers (previous guests) are more empowered when they receive a personalized response and when they have positive service experiences. The effect of hotel response personalization on empowerment is stronger in negative as compared to positive review scenarios. Empowerment mediates the effect of personalization on intentions to co-create knowledge value. The same effects exist for prospective guests who read online reviews and hotel responses. Theoretical and practical implications are discussed.
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Akhmetov, Ildar, and Rostyslav V. Bubnov. "Innovative payer engagement strategies: will the convergence lead to better value creation in personalized medicine?" EPMA Journal 8, no. 1 (February 13, 2017): 5–15. http://dx.doi.org/10.1007/s13167-017-0078-6.
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PFEIFER, Sanja, Marina STANIĆ, and Sunčica OBERMAN PETERKA. "THE MICRO- AND SMALL ENTERPRISES IN CREATIVE PROFESSIONAL SERVICES: A BUSINESS MODEL PERSPECTIVE." Creativity Studies 11, no. 1 (April 20, 2018): 102–15. http://dx.doi.org/10.3846/cs.2018.543.
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Advertising, architecture and design are perceived as an important subset of the creative industries and as having an increasing role in innovations and competitiveness of economies. However, issues such as identifying the underlying business model (BM) of the micro- and small enterprises in these industries, the manner in which BMs evolve or the degree to which their evolution is innovative remains unresolved. In the context of creative professional services (CPSs), an analysis of the six case studies involving microenterprises indicates a heterogeneity in designing BMs. Talented professionals, sophisticated management of human resources and creativity processes as well as trustworthy partners are considered generic components of value creation, whereas personalized relationships with customers are a generic component of value delivery in advertising, architecture and design. In addition, the findings indicate that microenterprises in advertising, architecture and design have a capacity to differentiate themselves from the rest of the competition through creation of complex and radical changes in their BMs.
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Peña-García, Nathalie, Mauricio Losada-Otálora, Jorge Juliao-Rossi, and Augusto Rodríguez-Orejuela. "Co-Creation of Value and Customer Experience: An Application in Online Banking." Sustainability 13, no. 18 (September 21, 2021): 10486. http://dx.doi.org/10.3390/su131810486.
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The need for the banking sector to digitize its services to improve the efficiency of its processes has motivated a wave of research among academics and professionals. One of the most important themes emerging in e-service adoption research is the customer experience. The customer experience has been explored from different angles, being explained from personal elements, interactions between peers, and in terms of the tools provided by companies to improve the experience. However, one of the key elements for improving the customer experience understood from the perspective of service-dominant logic is the co-creation of value. This research explores the personal elements that lead customers to co-create value and how this impacts the customer experience of digital banking channels. We present a cross-sectional quantitative investigation, carried out through a structured questionnaire applied to 406 financial consumers in Colombia. The results indicate that perceived brand knowledge, creativity, and connectivity are antecedents of value co-creation that have a direct effect on the customer experience. The value of the co-creation process allows banks to offer personalized products to their clients without making significant financial and time investments to understand what the client wants, thus improving customer experience with the brand.
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Leorin, Cristian, Eloisa Stella, Christopher Nugent, Ian Cleland, and Cristiano Paggetti. "The Value of Including People with Dementia in the Co-Design of Personalized eHealth Technologies." Dementia and Geriatric Cognitive Disorders 47, no. 3 (2019): 164–75. http://dx.doi.org/10.1159/000497804.
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Background: In this article, we discuss the benefits and implications of the shift from a user-centered to a co-creation approach in the processes of designing and developing eHealth and mHealth solutions for people with dementia. To this end, we illustrate the case study of a participatory design experience, implemented at the REMIND EU Project, Connected Health Summer School, which took place in June 2018 at Artimino (Italy). Objectives: The initiative was intended to reach two objectives: (1) help researchers specializing in a variety of fields (engineering, computing, psychology, nursing, and dementia care) develop a deeper understanding of how individuals living with dementia expect to be supported and/or enabled by eHealth and mHealth technologies and (2) prevent the tendency to focus on the impairments that characterize dementia at the expense of seeing the individual living with this condition as a whole person, striving to maintain a life that is as fulfilling as possible. Method: The Connected Health Summer School is an annual multidisciplinary training program, organized in collaboration with the REMIND EU Project, designed for early-stage researchers interested in the development of new eHealth and mHealth services and apps. For the 2018 program edition, REMIND end user partner Novilunio invited two members of the Irish Dementia Working Group to deliver keynote lectures, and engage in participatory workshops to facilitate the creation of digital technology applications based on their specific real-life needs, values, and expectations. Their involvement as participants and experts was aimed to give a clear message to early-stage researchers: a true personalized approach to eHealth and mHealth solutions can only emerge from a highly reflective and immersive appreciation of people’s subjective accounts of their lived experience. Results/Conclusions: The Connected Health Summer School early-stage researchers developed 6 app mock-ups based on their discussions and co-creation activities with the two experts with dementia. The reflections on this experience highlight a number of important issues that demand consideration when undertaking eHealth and mHealth research, co-design, and development with and for people with dementia. The evolution in design research from a user-centered approach to co-designing should pave the way to the development of technologies that neither disempower nor reinforce stigma, but instead provide a reliable support to living a life as active and meaningful as possible after a diagnosis of dementia. To this end, the motto of the peak global organization of people with dementia, Dementia Alliance International, says it all: “See the person and not the dementia.”
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Şah, Melike, and Wendy Hall. "Dynamic Linking and Personalization on the Web using Linked Open Data." International Journal on Semantic Web and Information Systems 9, no. 2 (April 2013): 31–61. http://dx.doi.org/10.4018/jswis.2013040102.
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This paper presents a novel Semantic Web browser, called SemWeB. SemWeB supports Web browsing using Linked Open Data and personalization. This is the first time a Semantic Web browser combines the advances in Adaptive Hypermedia (i.e. personalization) and Linked Open Data. In particular, users are provided with a personalized and semantically rich Web browsing experience. For example, SemWeB supplies goal-based adaptive information retrieval from the LOD, adaptive link recommendation using a novel semantic relatedness measure and adaptive content creation. A user based study was used to assess the value of LOD-based hyperlinks and personally relevant content compared with a standard Web browser (Firefox). Results showed that users were able to browse and view more relevant information, as well as, value significance of LOD-based hyperlinks and personalized content in comparison to a standard Web browser.
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Padmaja, N., and T. Sudha. "Big Data Analytics Implications for Smart Tourism Destinations Towards the Enrichment of Content Tourism." Asian Journal of Computer Science and Technology 8, S3 (June 5, 2019): 7–11. http://dx.doi.org/10.51983/ajcst-2019.8.s3.2114.
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Smart tourism has huge amount of Social Big data available from tourists can cherish the value conception process for a Smart Tourism Destination. Applying a multiple-case study analysis, a set of regional tourist experiences related and destination, to derive patterns and opportunities of value creation generated by Big Data in tourism. Near conclusions and data in terms of improving decision making, creating marketing strategies with more personalized offerings, transparency and trust in dialogue with customers and stakeholders, and emergence of new business models, exploitation of Big Data in the context of information-intensive industries and mainly in Tourism. Smart Tourism Destination today is the front line of study in the tourism field and is a promising area from various research perspectives in terms of models, tools and strategies to keep up the process of intelligent configuration of destinations.
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del Vecchio, Pasquale, Giustina Secundo, and Giuseppina Passiante. "Modularity approach to improve the competitiveness of tourism businesses." EuroMed Journal of Business 13, no. 1 (May 8, 2018): 44–59. http://dx.doi.org/10.1108/emjb-12-2016-0038.
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Purpose The purpose of this paper is to contribute to the scientific debate on innovation in tourism by focusing on modularity as emerging approach for creating personalized tourism experiences. The focus on modularity has two objectives. The first is to demonstrate that tourism offering can be conceived as bundles of products and services with growing relevance of knowledge; the second is to highlight how its adoption by tourism firms can enhance their competitiveness and contribute to assuring greater involvement of tourists in co-creating travel experiences. Design/methodology/approach The study adopts an exploratory approach based on multiple case studies to analyze two innovative tourism companies located in the Apulia region (Southern Italy). Findings Categorized as integrators of a wide set of tourist products and services, the cases provide a consistent scenario for deepening understanding of the meaning of modularity in tourism. Research limitations/implications The study offers an original contribution in determining the meaning of modularity in the field of knowledge-intensive services by demonstrating that the adoption of a modularity approach in the designing and offering by tourism companies can provide interesting benefits for their competitiveness and the greater satisfaction of customers. Practical implications The study offers implications for companies and decision makers involved in delivering more personalized tourism experiences. Originality/value Elements of originality can be identified in this contribution to the extension of studies on modularity in the service sector as well as for its strategic contribution at the co-creation of personalized tourism experience.
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Tadesse, Aklilu Tilahun, and Pål Ingebrigt Davidsen. "Framework to support personalized learning in complex systems." Journal of Applied Research in Higher Education 12, no. 1 (July 22, 2019): 57–85. http://dx.doi.org/10.1108/jarhe-11-2018-0250.
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Purpose Numerous studies document that students struggle to comprehend complex dynamic systems (CDS). The purpose of this paper is to describe a design framework applied to the creation of a personalized and adaptive online interactive learning environment (OILE) to support students in their study of CDS. Design/methodology/approach A holistic instructional design is applied in five steps to create the OILE. The OILE has the following characteristics: first, it presents a complex, dynamic problem that learners should address in its entirety. It then allows learners to progress through a sequence of learning tasks from easy to complex. Second, after completion of each learning task, the OILE provides learners with supportive information based on their individual performance. The support fades away as learners gain expertise. Third, the OILE tracks and collects information on learners’ progress and generates learning analytics. The OILE was tested on 57 system dynamics students. Findings This paper provides evidence that supports the theoretical design framework from the literature. It also provides a sample from students’ progress logs to demonstrate how the OILE practically facilitated students’ cognitive development. In addition, it provides empirical evidence regarding students’ attitudes toward the OILE that was obtained from administering two questionnaires. Originality/value In light of supportive evidence from the literature, students’ progress in the cognitive domain, and confirmative response in the affective domain, the use of personalized and adaptive OILE to support learning about CDS is considered promising.
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Ljungkvist, Torbjörn, Börje Boers, and Joachim Samuelsson. "Three stages of entrepreneurial orientation: the founder’s role." International Journal of Entrepreneurial Behavior & Research 26, no. 2 (November 11, 2019): 285–306. http://dx.doi.org/10.1108/ijebr-10-2018-0630.
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Purpose The purpose of this paper is to understand the development of the five dimensions of entrepreneurial orientation (EO) over time by taking a founder’s perspective. Design/methodology/approach The paper draws on an in-depth single-case study. It combines semi-structured interviews in the company with archival data, such as annual reports, press clips and interviews in business magazines. Findings The results indicate that the EO dimensions change from being personalized and directly solution-oriented to being intangible value-creation-oriented. Originality/value By suggesting ownership-based EO configurations, this study contributes insights into how different ownership forms propel EO. These configurations – that is, personal, administrative based and intangible focused – show the impact of the EO dimensions and provide a systematic and theoretical understanding of EO change over time.
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Solomennikov, A. V., A. I. Tyukavin, and N. A. Arseniev. "A new approach to the development of methods for personalized expert analysis of laboratory data." Medical Council, no. 6 (April 28, 2019): 164–68. http://dx.doi.org/10.21518/2079-701x-2019-6-164-168.
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The presented work is devoted to the development of new approaches to the individual expert analysis of the obtained values of laboratory data. A description of the sequence of the stages of mathematical transformations, the creation of a» panel « neural network, the formation of matrix tables. Referring to their earlier publications, the authors argue that the structural changes in the «panels» of the ratios of indicators formed by the rows of «reference points», despite the same type of displacement of the absolute parameters of the selected value, could in different observations both coincide and differ significantly, while demonstrating the selective relationships that are justified in the known literature data. According to the authors, the proposed algorithm makes it possible to establish hidden links between the dynamics of various laboratory indicators in individual cases, thereby significantly increasing their informativeness. The development and implementation of this method of analysis, firstly, will allow to identify in the individual laboratory data, at least as «Express» method, States (images) corresponding to different complex pathological changes, including those requiring for its diagnosis of labor-intensive and expensive research, and secondly-significantly expand the information content of routine laboratory research and without additional labor and financial costs to be used in any health facilities.
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Buhalis, Dimitrios, Tracy Harwood, Vanja Bogicevic, Giampaolo Viglia, Srikanth Beldona, and Charles Hofacker. "Technological disruptions in services: lessons from tourism and hospitality." Journal of Service Management 30, no. 4 (October 16, 2019): 484–506. http://dx.doi.org/10.1108/josm-12-2018-0398.
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Purpose Technological disruptions such as the Internet of Things and autonomous devices, enhanced analytical capabilities (artificial intelligence) and rich media (virtual and augmented reality) are creating smart environments that are transforming industry structures, processes and practices. The purpose of this paper is to explore critical technological advancements using a value co-creation lens to provide insights into service innovations that impact ecosystems. The paper provides examples from tourism and hospitality industries as an information dependent service management context. Design/methodology/approach The research synthesizes prevailing theories of co-creation, service ecosystems, networks and technology disruption with emerging technological developments. Findings Findings highlight the need for research into service innovations in the tourism and hospitality sector at both macro-market and micro-firm levels, emanating from the rapid and radical nature of technological advancements. Specifically, the paper identifies three areas of likely future disruption in service experiences that may benefit from immediate attention: extra-sensory experiences, hyper-personalized experiences and beyond-automation experiences. Research limitations/implications Tourism and hospitality services prevail under varying levels of infrastructure, organization and cultural constraints. This paper provides an overview of potential disruptions and developments and does not delve into individual destination types and settings. This will require future work that conceptualizes and examines how stakeholders may adapt within specific contexts. Social implications Technological disruptions impact all facets of life. A comprehensive picture of developments here provides policymakers with nuanced perspectives to better prepare for impending change. Originality/value Guest experiences in tourism and hospitality by definition take place in hostile environments that are outside the safety and familiarity of one’s own surroundings. The emergence of smart environments will redefine how customers navigate their experiences. At a conceptual level, this requires a complete rethink of how stakeholders should leverage technologies, engage and reengineer services to remain competitive. The paper illustrates how technology disrupts industry structures and stimulates value co-creation at the micro and macro-societal level.
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Kondrakhina, Irina N., Dmitry A. Verbenko, Alexander M. Zatevalov, Alexey A. Kubanov, and Dmitrij G. Deryabin. "The Value of Genetic and Non-Genetic Factors in the Emergence and in the Development of Androgenetic Alopecia in Men: Multifactor Analysis." Annals of the Russian academy of medical sciences 74, no. 3 (July 5, 2019): 167–75. http://dx.doi.org/10.15690/vramn1141.
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Background: Among pathological hair loss conditions in men the androgenic alopecia (L64 according to ICD-10) has been the most common diagnosed. However, the reasons of the occurrence and development of the disease remain incompletely clarified, that determines the difficulties of personalized therapy.
Aims: To analyze both genetic and non-genetic factors involved in the pathogenesis of androgenic alopecia in men, and to create personalized multifactorial model for description of individual causes of the disease.
Materials and methods: The genetic predisposition to androgenic alopecia was estimated by the set of SNP rs929626, rs5919324, rs1998076, rs12565727 and rs756853, analyzed by mini-sequencing. The non-genetic factors included: hormones and metabolic markers, trace elements, and vitamins. Two-stage model creation of androgenic alopecia occurrence and development was carried out using a neural network (for genetic factors) followed by step-by-step linear discriminate analysis (for non-genetic factors).
Results: The case-control study included 50 men revealing IIV stages of androgenic alopecia (according to Norwood-Hamilton classification) and 25 healthy volunteers relevant in their age and origin. The analysis of each SNP separately did not show significant differences between these groups, while SNP joint consideration in neural network model made it possible to assess the genetic predisposition to androgenic alopecia, as well as to divide the low and high genetic risk subgroups. A large number of significant non-genetic factors, including elevated levels of dihydrotestosterone, 17-OH-progesterone, insulin, and deficiency of Mg, Cu, Zn, Se, vitamins D, E, folic acid was shown in low genetic risk subgroup. In turn, in the high genetic risk subgroup the set of significant non-genetic factors was limited to metabolic and micronutrient disorders only. These data were used for the multifactorial model showing 81.285.1% accuracy being the most effective in early (III) stages of androgenic alopecia.
Conclusions: The different influence of non-genetic factors in patients with low and high genetic risk of androgenic alopecia has been revealed. The integral factors consideration in the proposed two-stage multifactorial model identifies individual causes of the disease and gives the chance for the development of personalized therapy of androgenic alopecia in men.
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Hang, Jen Hin, Donovan Sheldon Charles, Zheng Hung Gan, Sze Kai Gan, Yee Mei Lim, Wah Pheng Lee, Thein Lai Wong, and Ching Pang Goh. "Constructing a Real-Time Value-Chain Integration Architecture for Mass Individualized Juice Production." Information 13, no. 2 (January 23, 2022): 56. http://dx.doi.org/10.3390/info13020056.
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Mass individualized production refers to the mass production of individualized products. It becomes important for delivering a personalized customer experience in the Industrial Revolution 4.0 era. Developing seamless value chain integration between enterprises to achieve mass individualized production is challenging. Based on Reference Architecture Model Industrie 4.0 (RAMI 4.0), this paper aims to address two major challenges, which are asset modeling and integration, and data communication and brokering in a value chain data exchange ecosystem. This paper proposes a communication architecture that enables both vertical and horizontal value-chain integration. A proof-of-concept is built, which involves two stakeholders. The first is the individualized juice online ordering system, named PEC, and the second is a highly automated individualized mixed juice production manufacturing line, named OMIS. Three different tests are conducted in the experiments. The first is to test the creation of assets wrapped in the asset administration shell. The second is to test the connectivity between the Asset Brokering Manager (ABM) Connector and the ABM Portal. Last is to test the connectivity performance between two Asset Administration Systems. As a result, the experiments successfully created the asset instance data accurately, and the data were published in the ABM Portal for subscription by PEC and OMIS. The connectivity tests from OMIS to PEC, and vice versa, were successful, with the time taken of 114 and 121 ms, respectively.
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Grossberg, Kenneth Alan. "The new marketing solutions that will drive strategy implementation." Strategy & Leadership 44, no. 3 (May 16, 2016): 20–26. http://dx.doi.org/10.1108/sl-04-2016-0018.
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Purpose Delineate the strategic implications for three new marketing trends based on digital technology. Design/methodology/approach The author looks at how strategy is being affected by: Marketing automation, where artificial intelligence is used to help win a customer and optimize the search for such potential prospects. Social media, which blends the personal and the businesslike and provides opportunities for engagement with the client on an almost real-time, personalized basis. The manipulation of huge quantities of “Big Data” to increase the efficiency and effectiveness of marketing automation and of deriving value from social media. Findings Under all emerging digital technology scenarios, the marketer’s job becomes more complex and more central to the interaction between the customers and the corporation. Practical implications Social marketing will increasingly involve co-creation of product and brand story with customers, experienced-based marketing and more sophisticated management of the interface between the social media platform and automated marketing. Originality/value This article identifies the integral relationship between advances in marketing technology and strategic opportunities for marketing innovation.
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Kabadayi, Sertan, Faizan Ali, Hyeyoon Choi, Herm Joosten, and Can Lu. "Smart service experience in hospitality and tourism services." Journal of Service Management 30, no. 3 (August 15, 2019): 326–48. http://dx.doi.org/10.1108/josm-11-2018-0377.
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Purpose The purpose of this paper is to offer a discussion, definition and comprehensive conceptualization of the smart service experience, i.e. the way guests and customers in hospitality and tourism experience and value the use of personalized and pro-active services that the intelligent use of data and technology enable. Design/methodology/approach Based on prior research on service experience, smart services and the differences between regular and smart services, this paper develops a conceptual framework in which the smart service experience is the central construct. Findings The characteristics of smart services (the intelligent, anticipatory, and adaptable use of data and technology) permit customers to experience services that previous conceptualizations of the service experience could not capture. The smart service experience provides empowerment, a seamless experience, enjoyment, privacy and security, and accurate service delivery. The paper also discusses challenges that service firms face in employing smart services, and proposes a future research agenda. Practical implications Both academics and practitioners expect smart services to revolutionize many industries such as tourism and hospitality. Therefore, research is needed to help understand the way customers experience smart services, what values they derive from them and the way service firms can employ them sensibly to enhance customers’ experiences. Originality/value This paper synthesizes insights from the literature on customer experience, smart services and co-creation into a conceptualization of the smart service experience, and distinguishes it from previous conceptualizations of regular services.
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SUKSUTDHI, Thanasit, and Watsida BOONYANMETHAPORN. "AN EXPLORATORY FACTOR ANALYSIS OF THAINESS EXPERIENCE-CENTRIC SERVICE CONSTRUCTION FOR BOUTIQUE HOTEL GUESTS." GeoJournal of Tourism and Geosites 40, no. 1 (March 31, 2022): 96–103. http://dx.doi.org/10.30892/gtg.40111-807.
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The COVID-19 outbreak has inevitably impacted the global hotel industry, which will result in a shift from traditional services to personalized and specialized services to reduce the confrontation. This study was to examine the characteristics of Thainess experience-centric service (TECS), based on the perspective of boutique hotel guests during the COVID-19 pandemic, to develop and test scales for measuring TECS, a new component of boutique hotel services in Thailand. The quantitative method was administered. Multi-stage sampling was approached, and questionnaires were used to collect data from 112 self-identified boutique hotel guests via an online survey by Google form to examine the TECS attributes. Exploratory Factor Analysis (EFA) was used to refine the final instrument. The development process results in a reliable and valid TECS feature scale under the perspective of boutique hotel guests. It consists of 28 measurement scales that combine the services of a Thainess experience service, Thai atmosphere value, and Thai hospitality. To investigate attributes of Thainess experience-centric service (TECS) referring to the perspectives of boutique hotel guests to develop and test a scale for measuring the TECS, a new component of boutique hotel services. The quantitative approach was employed by using exploratory factor analysis (EFA). A study of 112 self-identified boutique hotel guests with a multi-stage sampling approach via an online survey by Google form during the COVID-19 pandemic. The TECS attributes under the perspectives of boutique hotel guests consisting of a 28-item measurement scale incorporating Thainess experience service, Thainess atmosphere value, and Thai hospitality. Boutique hotel guests also demonstrated their preferences towards hotel services as well as the basic demographic profiles and characteristics, which are useful for implementing hotel strategy enhancing guests’ satisfaction and exceed their expectations prior to the COVID-19 pandemic. The authors would recommend applying the TECS to refocus its practices to creates the guest experience in the hotel business. This research contributes towards value creation by using the strategy of cultural value in creating high-quality standards and it can create a positive experience and guest’s satisfaction. Hence, the cultural value of each society can be considered for creating the guest experience.
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Rosenbaum, Mark Scott, Germán Contreras Ramírez, Karen Edwards, Jiyeon Kim, Jeffery M. Campbell, and Marianne C. Bickle. "The digitization of health care retailing." Journal of Research in Interactive Marketing 11, no. 4 (September 10, 2017): 432–46. http://dx.doi.org/10.1108/jrim-07-2017-0058.
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Purpose This paper aims to offer insights into the impact of digitization technology on consumer goods manufacturers and retail organizations. The authors propose that the “next phase” of digitization will entail the employment of digitization technology to offer consumers personalized product offerings and recommendations based on their internal biomarkers. Design/methodology/approach The authors draw on past investigations into digitization and their retailing experience to speculate on how the next phase of digitization will affect both consumer goods manufacturers and retailers. Findings The next phase of digitization will entail the use of nutrigenomics (DNA sequencing), exhaled breath analysis, fitness tracker devices, sensory patches, radio frequency identification tags and quantum ID tags to create customized and recommend products, and support product-to-customer communication regarding authenticity. Research limitations/implications Consumers will increasingly rely on technology to inform them of their bodily needs and to receive personalized solutions to help satisfy those needs. Consumer behavior theories must be reconsidered because consumers will become more passive participants in retail consumption as they rely on technology for need-recognition and product-fulfillment. Social implications Digitization technologies that use consumers’ biomarkers for new product creation or product recommendation raise new risks and uncertainty. For example, the legal implications of an incorrect product recommendation based on customer biomarkers are unknown. Furthermore, retailers would need to maintain data privacy of biomarker data and be responsible for data breaches. Originality/value The research explores how digitization will affect consumers’ in-store experiences with consumer goods products.
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Skvortsova, N. V., I. B. Kovynev, A. B. Loginova, K. V. Halzov, and T. I. Pospelova. "Prognostic value of the modified multiple myeloma comorbidity index in real clinical practice." Oncohematology 15, no. 3 (October 16, 2020): 51–62. http://dx.doi.org/10.17650/1818-8346-2020-15-3-51-62.
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Background. An increase in the number of patients with multiple myeloma (MM) necessitates the creation of reliable tools for assessing their somatic status (comorbidity) in order to personalize the optimal treatment regimen that helps to minimize its toxicity, improves survival and patients quality of life.The objective of this study was to modify the MM comorbidity index (MCI) by adding an additional variable reflecting the biological properties of the tumor, and to determine the informativeness of the new scale – a modified MM comorbidity index (M-MCI), to predict the outcome and select personalized therapy in patients with MM in real clinical practice.Materials and methods. From January 2012 to December 2017 the study included 369 patients with newly diagnosed MM (134 men and 235 women) who were hospitalized in the hematology department of the City Clinical Hospital No. 2, Novosibirsk. The median age of the patients was 67 (32–82) years. The prognostic value of concomitant diseases and individual prognostic factors in relation to the overall survival of patients with MM was evaluated.Results. Cox multivariate analysis showed that the most significant predictors of reduced overall survival of patients with MM are impaired renal function (glomerular filtration rate <30 ml / min / 1.73 m2 (according to the CKD-EPI formula), general condition according to the Karnowski scale ≤70 %, chronic obstructive pulmonary disease with moderate (50 % ≤ forced expiratory volume in 1 second <80 %) and severe (30 % ≤ forced expiratory volume in 1 second <50 %) severity of bronchial obstruction and the ratio κ / λ free light chains <0.04 or >65. These factors were combined into a weighted 5‑point scale M-MCI. A comparative analysis of survival depending on the value of the M-MCI allowed us to distribute patients with MM into groups of high (M-MCI 3–4 points) and standard (M-MCI 0–2 points) risk with significantly different indicators of overall survival (median overall survival amounted to 15.5 months in the high and 60 months in the standard risk group; χ2 = 58, p <0.016) and confirm the prognostic value of M-MCI in relation to the outcome of MM.Conclusion. In terms of its prognostic significance in predicting an adverse outcome, the proposed M-MCI scale is superior to its prototype – the MCI. The median overall survival in the high-risk group according to the M-MCI was 15.5 months compared to 20 months according to the MCI; the median overall survival in the group the standard risk was 60 and 50 months, respectively (χ2 = 58 (M-MCI) versus χ2 = 42 (MCI); p <0.001). The advantages of M-MCI are also its more accurate assessment of the physical condition of patients with MM and its simple clinical applicability.
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Richard, Brendan. "Hotel chains: survival strategies for a dynamic future." Journal of Tourism Futures 3, no. 1 (April 3, 2017): 56–65. http://dx.doi.org/10.1108/jtf-06-2016-0018.
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Purpose The purpose of this paper is to better understand the future of hotel chains by exploring the evolving expectations of guests, potential innovations, emerging opportunities, and likely future scenarios. Design/methodology/approach A literature review consisting of current events, industry reports, and recent trends is utilized to summarize and categorize the challenges and opportunities facing hotel chains. Findings The future of hotel chains will be driven by the convergence of an increasingly competitive landscape, along with a diverse evolving customer base seeking out unique and individualized experiences. In order to survive in the future hotel chains will have to: listen to and learn from guests incorporating big data insights, go beyond segments to provide personalized services, continuously develop the brand through signature experiences, utilize collaboration and open innovation to maintain an edge in technology and service, and through total revenue management generate ancillary revenues and maximize guest spend. Originality/value This paper provides a comprehensive set of recommendations to hotel chains highlighting opportunities related to: financing, revenue generation, personalization, and co-creation.
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Kovaliov, O. O. "Oncology of the beginning of XXI century: elements of individualized cancer treatment." Infusion & Chemotherapy, no. 3.2 (December 15, 2020): 151–53. http://dx.doi.org/10.32902/2663-0338-2020-3.2-151-153.
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Background. Early chemotherapy (ChT) was extremely toxic and dangerous. The paradigm has changed in the late ХХ century and the beginning of ХХІ century, when the first target drug imatinib was created and the scientists managed to decode a human genome. The main achievements of the postgenome era of cancer treatment include the molecular neoplasm classifications and the revealing of intertumoral heterogeneity. It was proven that the patients’ survival depends not only on the TNM stage, but also on the molecular subtype of the tumor.
Objective. To reveal the backgrounds of personalized cancer treatment.
Materials and methods. Analysis of the literature data on this topic.
Results and discussion. Targeted cancer treatment needs thorough diagnostics with the estimation of all tumor characteristic. According to their clinical value, modern oncomarkers can be divided into prognostic, surrogate and pharmacodynamical and can be assessed in tissues, blood, urine and other biological liquids or exhaled air. Analysis of cancer tissues now includes the assessment of genome, transcriptome, proteome, metabolome, lipidome, epigenome, microbiome, etc. Technologies of DNA sequencing are also developing: new generation methods allow to read billions of short DNA molecules simultaneously. According to the experts’ prognosis, in 2025 the complete genome sequencing will cost only 400 USD. New generation sequencing (NGS) has such possibilities as a complete metagenome sequencing, RNA sequencing, analysis of DNA-protein interactions, bisulfite sequencing and its modifications, target sequencing (exome, mitochondrial, amplicon sequencing). Advantages of NGS include high sensitivity and specificity, possibility of multiplexing, wide spectrum and high speed of mutations assessment, whereas its disadvantages include the need in an expensive equipment and high-quality calculations. Modern individual genome therapy of cancer can also be called personalized medicine, prognostic medicine, integrative medicine, pharmacogenomics medicine. In general, it meets the principles of Leroy Hood. According to his 4Р rule, the healthcare must be Рredictive, Preventive, Personalized and Participatory. Nowadays there is a new trend in the oncological science, which anticipates creating of the avatars of human tumors in genetically modified mice or Zebrafish (Danio rerio). It allows to cultivate tumor cells, taken from an individual patient, in a new organism, and to study their reaction to the various kinds of treatment. Personalization of treatment also cover the drug compounding, that is, creation of an individual pharmacological product taking into account the individual characteristics of each patients. Domestic compounding center “Khemoteka” provides personification of patients’ treatment and excludes the possible causes of the decrease of cytostatic dose during ChT. The prescription is made online, and individually created ready-to-use drug is delivered to the hospital.
Conclusions. 1. Accurate classification and the exact assessment of molecular and genetic characteristics of tumor is a background of the optimal treatment of cancer. 2. NGS allows to reveal a wide spectrum of mutations very fast. 3. Drug compounding is an important part of personalized cancer therapy.
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Kasperiuniene, Judita, and Ilona Tandzegolskiene. "Smart learning environments in a contemporary museum: a case study." Journal of Education Culture and Society 11, no. 2 (September 11, 2020): 353–75. http://dx.doi.org/10.15503/jecs2020.2.353.375.
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Aim. The modern museum becomes an attractive learning place and space where the visitor, depending on age and competence, develops personal experience, and constructs the learning process based on personalized goals. The article aims to reveal how spaces in museums are exploited, in what ways visitors are involved in a narrative that connects the present and the past.
Concept. The research uses a case-study method to investigate the POLIN Museum of the History of Polish Jews (Poland), Ruhr Museum (Germany), and Vienna Technical Museum (Austria). Within the smart learning environment context, this study explains how to encourage museum visitors to learn and seek answers.
Results and conclusion. Four main directions are emphasized: the construction of a narrative through the creation of spaces and places, the creation of a historical narrative through simulacra, the educational effect of smart solutions, and the edutainment. The findings show that change in the museum by combining design solutions, historical narrative, time experience, and smart technologies leads to cognitive, engaging learning, touching, feeling, and experiencing different emotions, encouraging a return to the museum, inviting to learn, and shaping one's personal experience.
Cognitive value. Contemporary museums invite visitors to a new experience combining artistic space design, storytelling, individual time management, and the use of smart learning environments. These challenges are shifting museum narratives and influencing non-formal learning programs. Authors raise a discussion of how, by exploiting museum spaces, the visitors are involved in the stories, and how the smart learning environment is created in a modern museum.
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Mashkara, Aleksei D. "Naming of Libraries: Terminological Aspects." Bibliotekovedenie [Russian Journal of Library Science] 71, no. 1 (March 23, 2022): 39–48. http://dx.doi.org/10.25281/0869-608x-2022-71-1-39-48.
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The article considers terminology used by the professional community for the analysis of names of public libraries. The concepts “onomastics”, “nomination”, “brand”, “branding”, “naming”, “brand-naming” are used in the marketing of library and information activities in Russia and abroad. The author notes that in the specialized literature in the USA, the problem of naming the library-information sphere is not covered in detail, and often gives way to general branding issues. The paper concludes that the special interest in the name of domestic libraries is a cultural phenomenon emanating from the value-historical context of Russia. The author stresses the relevance of this article because the naming becomes one of the most important elements of marketing strategy of organization. The increased research interest in this topic demonstrates the problem of terminological disunity. In this regard, generalization of library names (personalized, conceptual and toponymic) is substantiated, as well as the use of the term “naming” as the universal and most correct designation of activities for the creation and functioning of an effective name of an organization, product or service. Libraries bearing the names of famous writers and other famous representatives of culture and art have personalized names. The conceptual version of the name is associated with the reflection of the priority direction of the activity of the cultural institution, as well as with associative names, the basis of which is a special image. Toponymic names characterize the relationship with the territory where the library is located. Due to the active increase of libraries that have conceptual or toponymic names, the question arises about the correct terminological generalization of cultural institutions that do not have numbered designations. The author concludes that the terminological aspects of naming will be the subject of further discussions in the professional library community, because the well-established term “named library” is currently perceived as a cultural institution with a personalized name. The article is of interest to the Russian professional community, especially to librarians, library scientists and specialists of cultural universities implementing educational programs in the direction of LIS (“Library and Information Science activity”).
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Yang, Ziwei. "Analysis of Customer-Oriented Information for Tourism Enterprises Under the Social Media Environment." Entrepreneurship Research Journal 11, no. 2 (February 22, 2021): 25–45. http://dx.doi.org/10.1515/erj-2020-0279.
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Abstract Social media is a virtual community or network platform that the public uses to achieve self-creation and it’s sharing with others; under the social media environment, self-media channels become more abundant, and the autonomy and originality of content dissemination are also continuously enhanced. When tourism enterprises face increasing market competition, personalized and targeted promotional programs will, to a certain extent, have a certain appeal to competitors’ potential customer groups, thereby providing tourism enterprise customers with relevant benefits for oriental information, and also serving as an important way for companies to develop new customers. Based on the summary and analysis of previous literature works, this paper expounded the research status and significance of social media environment, elaborated the development background, current status and future challenges of customer-oriented information analysis for tourism enterprises, introduced the methods and principles of customer’s transfer value and life cycle and social media environment’s cognitive composition, proposed a sentiment model of tourist-oriented information analysis under the social media environment, and analysed the management strategy and scheduling platform of customer-oriented information, constructed an analysis system of customer-oriented information in social media environment, performed the reliability, validity, transfer and perception value analysis of customer-oriented information and finally conducted case simulation and its result analysis. The study results of this paper provide a reference for further researches on the customer-oriented information analysis for tourism enterprises under the social media environment.
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Rea, Stephen C. "Teaching and confronting digital extremism: contexts, challenges and opportunities." Information and Learning Sciences 123, no. 1/2 (January 20, 2022): 7–25. http://dx.doi.org/10.1108/ils-08-2021-0065.
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Purpose This paper aims to offer practical guidance on teaching about digital extremism – defined here as the intersection of digital disinformation campaigns with political extremism – by highlighting four pedagogical challenges: the danger of unintentionally “redpilling” students; the slippery slope to false equivalency and “bothsidesism” in turbulent partisan waters; the difficulty of separating empirical analyses from prescriptive debates circulating in popular media; and the trouble of getting students to understand digital extremism as a sociotechnical problem rather than as a social-or-technical problem. The conclusion proposes opportunities for educators to integrate practical approaches to confronting digital extremism with digital civics curricula. Design/methodology/approach This paper reviews pedagogical challenges and outlines a curricular program for teaching about digital extremism drawn from the author’s experience designing undergraduate courses and open teaching modules between 2016 and 2021. Findings Educators should shift focus from the substance of digital extremism to its tools – social media platforms’ surveillance and data-gathering methods, advertising technologies and monetized user-generated content, personalized recommendation algorithms and media manipulation strategies that amplify some narratives while suppressing others – and the media and political institutions that benefit most from it. Proposed lessons include: how digital extremists manipulate social media metadata; engagement with data creation and targeting practices; and analysis of information production, circulation and consumption exploring media manipulation tools and their effects. Originality/value This paper’s added values are the insights and practical recommendations for undergraduate educators teaching on a topic of urgent contemporary concern: digital extremism.
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Ishida, Yuto, Takahiro Uchiya, and Ichi Takumi. "Design and evaluation of a movie recommendation system showing a review for evoking interested." International Journal of Web Information Systems 13, no. 1 (April 18, 2017): 72–84. http://dx.doi.org/10.1108/ijwis-12-2016-0073.
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Purpose In recent years, e-commerce (EC) sites dealing in various goods and services have increased along with internet popularity. Now, very few EC recommendation systems present a concrete reason for their recommendations. Therefore, because user preferences strongly influence outcomes, evaluation and selection are difficult for items, such as books, movies and luxury goods. The purpose of this paper is evoking interest by showing the review as a reason for a user’s decision-making factor. This paper aims to presents the development and introduction of a recommendation system that presents a review adapted to user preference. Design/methodology/approach The system presents a review to the user, which indicates the reason for matching the item contents and user preferences. Thereby, this system enables the creation of personalized reasons for recommendations. Findings Recommendation sentences conforming to user preferences are effective for item selection. Even with a simple method, in this paper, it was possible to present a review which is an item selection factor sufficient for the user. Originality/value This system can show a recommendation sentence that conforms to a user’s preferences merely from a user profile with the tag data of a product. This paper dealt in movies, but it can easily be applied even for other items.
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Prokhorov, N. I., V. I. Dontsov, Vyacheslav N. Krutko, and T. M. Khodykina. "BIOLOGICAL AGE AS A METHOD FOR ESTIMATING HEALTH LEVEL UNDER ENVIRONMENTAL RISKS (LITERATURE REVIEW)." Hygiene and sanitation 98, no. 7 (October 28, 2019): 761–65. http://dx.doi.org/10.18821/0016-9900-2019-98-7-761-765.
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The widespread formation of unfavorable environmental, the swiftness of modern life with large information and psycho-emotional loads and extremely natural and climatic cataclysms, as well as harmful addictions and wrong way of life of modern human, lead to the development of stress and disruption of the mechanisms of adaptation of the human body and its accelerated wear. This stimulates the development of research on the creation of new methods of integrated assessment of health and quantitative assessment of the aging processes of the body systems and the whole body, as well as the possibilities of new methods of risk assessment of climatic and environmentally related pathological and age-related diseases. The aim of the work was to consider the methodology of quantitative assessment of individual health and the rate of aging of the human body on the basis of the system index of Biological age (BA); description of its essence and structure, requirements for tests - biomarkers of aging used as the index of BA, definition of possibilities and scope of application of the BA method in modern practice of Biomedicine. The use of modern methods of scientific analysis - a systematic approach to the analysis of the processes of human aging and determine its quantitative side - the value of BA, allows a reasonable approach to the choice of the number of BM, to take into account their information content and precision, and the cost of diagnostics and availability for different users, to take into account the specific objectives of the researcher. The use of the index-partial BA allows individual approaching the choice of biomarkers and create personalized panels for the definition of BA programs for the prevention of aging in personalized preventive medicine. The complexity of the content and calculation of indices of BA requires automation and the use of methods of modern computer science and computer calculations and programs. For this purpose, we have created special computer software for diagnosing aging by calculating the BA indices with the possibility of choosing BM and automatic calculation of indicators and conclusions.
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Yin, Dao, Xinguo Ming, Zhiwen Liu, and Xianyu Zhang. "A Fuzzy ANP-QFD Methodology for Determining Stakeholders in Product-Service Systems Development from Ecosystem Perspective." Sustainability 12, no. 8 (April 20, 2020): 3329. http://dx.doi.org/10.3390/su12083329.
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Recently the competition between firms is transforming from “firm vs. firm” to “ecosystem vs. ecosystem”. To fulfil the personalized customer requirements for a high-quality product-service in the age of servitization and sustainability, it is difficult for an individual actor to realize it. The product-service system (PSS) is naturally an integration of product and service. The final product-service of PSS that depends on a tangible product and intangible service, calls for value co-creation of multi-stakeholders. However, most existing related works have investigated PSS from the perspective of a supply chain or network, PSS in the view of an ecosystem of multi-stakeholders lacks sufficient exploration, especially the topic on the relationship between product-service and stakeholders. To fill the gap, this paper proposed a framework for the PSS ecosystem with quality function deployment (QFD) and fuzzy analytic network process (fuzzy ANP) to determine the stakeholders by clarifying the relationship between the final integrated product-service and stakeholders. Firstly, the PSS ecosystem structure was presented, including the stakeholders. Secondly, a model with the three-stage fuzzy ANP-QFD approach to determine stakeholders was employed. Thirdly, the specific process of the three-stage approach was presented. An illustrative case study of the automobile aftermarket was presented to verify the proposed model and approach. Discussions and future directions concluded this paper.
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Barinov, I. I., N. M. Borgest, S. Y. Borovik, O. N. Granichin, S. P. Grachev, Yu V. Gromyko, R. I. Doronin, et al. "Development strategy formation of the Committee on Artificial Intelligence in the Scientific and Educational Center "Engineering of the Future"." Ontology of Designing 11, no. 3 (September 30, 2021): 260–93. http://dx.doi.org/10.18287/2223-9537-2021-11-3-260-293.
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The Scientific and Educational Center "Engineering of the Future", created on the basis of the Institute of Regional Development of the Samara Region, has formed a number of important sectoral and subject committees, in which it is planned to develop breakthrough technologies in high-tech industries. The Committee on Artificial Intelligence, organized within the framework of the SEC "Engineering of the Future", forms its development strategy. The article outlines the vision for the prospects of such a strategy of the project team, consisting of specialists from universities, academia, design organizations, commercial companies and startups. The key in the proposed strategy is emergent artificial intelligence - it is a spontaneously arising, under the influence of external events or from internal causes or motives, a chain of coordinated state changes by agents who find a solution to a new problem or increase the value of an existing solution. The authors believe that the construction of emergent artificial intelligence is based on multi-agent technologies and ontologies of subject areas. The article formulates the main tasks of the Committee for the coming years and presents a technological project. The project includes the creation of mass production of intelligent resource management systems, personalized by creating digital twins of enterprise management processes, knowledge bases and multi-agent technologies. The essence of the proposed project, reflecting the important priorities of industrial partners, is to create a line of intelligent products and services for all stages of the life cycle of complex high-tech products and build a "factory" of such systems in the form of an open instrumental platform that will allow these enterprises to reduce dependence on the solution provider and on their own develop and modernize such systems. The principles of the Committee's work were proposed, its first potential projects and planned cooperation on these projects to achieve the first practical results were considered.
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Mahinderjit Singh, Manmeet, Lee Wern Shen, and Mohammed Anbar. "Conceptualizing Distrust Model with Balance Theory and Multi-Faceted Model for Mitigating False Reviews in Location-Based Services (LBS)." Symmetry 11, no. 9 (September 4, 2019): 1118. http://dx.doi.org/10.3390/sym11091118.
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Location-based services (LBS) use real-time geo-data from a smartphone to provide information, entertainment or surveillance information. However, the reputations of LBS application have raised some privacy and security issues such as location tracked by third parties and creation of fake reviews and events through Sybil attack. Fake events on LBS such as congestion, accidents or police activity affect routes users and fake reviews caused nuisances and decreases trust towards this technology. The current trust model in LBS is single faceted and not personalized. The concept of both trust and distrust are essential criteria of any trust management model to measure the reliability of LBS applications. This paper explores the relationship between trust models and the distrust concept in LBS. By deriving a representation of the multi-faceted model and balance theory conceptualized in a MiniLBS prototype, trust in this technology is quantified. By adopting matrix factorization and probability algorithms on the survey results, the relationship between distrust and trust is further examined and tested. The result obtained from the experiment was nearly zero, the smallest one was 3.0253 × 10−95, and the largest value was only 4.967 × 10−43. The results show that distrust is not a negation of trust. Another crucial finding suggests that balance theory within distrust in the LBS trust model can enhance the trust management model in LBS and indirectly cater issues rise from fake event problem.
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Mannakkara, Sandeeka, and Suzanne Jane Wilkinson. "Supporting post-disaster social recovery to build back better." International Journal of Disaster Resilience in the Built Environment 6, no. 2 (June 8, 2015): 126–39. http://dx.doi.org/10.1108/ijdrbe-06-2013-0019.
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Purpose – This paper aims to propose a set of principles for implementation of successful post-disaster social recovery in-line with the concept of “building back better” (BBB). Design/methodology/approach – A set of preliminary principles for post-disaster social recovery was established from literature review. The 2009 Victorian Bushfires was chosen as a case study to examine the implemented social recovery approaches and impacts. Findings – Analysis of the literature and case study have led to the creation of a set of modified BBB principles for social recovery under two categories, first, community support and, second, community involvement. Key principles under first category include: providing personalized support for affected families, specialized support for vulnerable groups and improved psychological support; building community cohesion; and keeping the community informed. Key principles under second category include: involving the community in designing and implementing recovery projects; providing support to the community; and maintaining full transparency. Research limitations/implications – This study focusses on one case study. The appropriateness and applicability of the proposed principles can be further tested using a range of different case studies in both developed and developing countries. Practical implications – The principles presented should be incorporated into post-disaster social recovery programmes implemented by governments. Originality/value – This research takes a unique look at drawing from international experiences to form a set of practical and universal principles to aid post-disaster social recovery as an important part of BBB.
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Ahmed, Habib, and Ak Md Hasnol Alwee Pg Md Salleh. "Inclusive Islamic financial planning: a conceptual framework." International Journal of Islamic and Middle Eastern Finance and Management 9, no. 2 (June 20, 2016): 170–89. http://dx.doi.org/10.1108/imefm-01-2015-0006.
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Purpose This paper aims to develop a conceptual framework of inclusive Islamic financial planning (IFP) by combining the traditional Islamic institutions of zakat and awqaf with contemporary notions of financial planning, financial inclusion and financial literacy that caters to the short-term and long-term financial goals of the poor. Design/methodology/approach Being a conceptual article, an inclusive IFP framework is described, analyzed and developed by integrating modern notions of financial inclusion, financial planning and financial literacy with the concepts of zakat and awqaf. Findings Using the notion of a hierarchy of needs and a financial planning model, an inclusive IFP framework that can be used by the poor is outlined. The complementary role of the non-poor households who provide funds for zakat and awqaf is also identified. Research limitations/implications The applicability of an inclusive IFP would require Islamic financial instruments and products, institutional development and existence of a social planner who can integrate zakat, awqaf and financial planning to serve the financial needs of the poor. Social implications Application of an inclusive IFP that can mitigate poverty would necessitate integrating financial planning skills and knowledge with traditional institutions of zakat and awqaf to provide holistic financial advice and services to the poor households. Originality/value Discussion of financial planning in financial inclusion literature is scant. The paper explores and offers a novel approach of poverty mitigation by utilizing the full spectrum of IFP that considers the financial needs and allows for the creation of a personalized financial plan for low-income households.
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Schwartz, Steven M., Brigid Byrd, Helen Dempster, and Tim Payne. "The Promise of Small Data for Telemedicine in Chronic Condition Management: A Real-World Case Series." Clinical Trials and Practice – Open Journal 4, no. 1 (December 31, 2021): 1–9. http://dx.doi.org/10.17140/ctpoj-4-117.
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Connected care is defined as the “real-time, electronic communication between a patient and a provider, including telehealth, remote patient monitoring, and secure email communication between clinicians and their patients” (Alliance of Connected Care). Connected care can create a high-value interaction strategy with patients when it makes thoughtful use of commercially available digital health technologies with demonstrated both clinical and economic effectiveness. Karantis360™, is a home sensor technology that enables real-time tracking, data analytics and predictive care for personal (at home) care powered by IBM Watson Health. IndividuALLyticsTM is a telemedicine platform driven by a patent-pending an N-of-1 analytical engine and related digital dashboards that provides individual, patient-level evaluation of treatment response. The underlying technology combines disparate digital health technology data with the best evidence-base guidelines with N-of-1 methodology. The output allows for creation of personalized treatments empirically tested at the patient-level over time (aka over the course of care). When aggregated both within and across persons, the time-ordered data can build predictive pathways of behavior and ensure the relevant care and medical treatments are in place to support effective medical and self-management of chronic illness. This case-series report describes the implementation of a joint home sensor technology (big data) and an N-of-1 analytic engine (small data) with three elderly consented volunteer customers-patients of Karantis360™. Each person underwent successive, 2-week behavioral change treatment phases to determine usability, utility regarding medical and self-management and any proximal effects on health risks.
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Krivonogova, Daria, and Zoya Pedоnova. "Design and research on a software and hardware complex for monitoring the condition of a pet." Science Bulletin of the Novosibirsk State Technical University, no. 4 (December 18, 2020): 81–92. http://dx.doi.org/10.17212/1814-1196-2020-4-81-92.
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This article analyzes the current state and a potential use of pulseoximeters in veterinary medicine. Promising optical methods such as optical coherence tomography, pulseoximeter, and hyperspectral imaging have been clinically introduced into human medicine. But even though human and small animal medicine shares a personalized modern approach, biophotonics is still rarely used in veterinary medicine. Pulseoximeters are most often used when monitoring the condition of an animal during general anesthesia. Prospective optical devices for small animals, such as dogs and cats, should be reliable and resistant to damage (for example, due to bites or chewing), offering convenient and short measurements. The potential of using pulseoximeters for pet monitoring has yet to be explored. In this paper, we considered two methods of measurement, namely lumen oximetry and reflection oximetry. Based on the literature sources, we can conclude that the method of optical reflection oximetry has the same diagnostic value as the method of lumen oximetry and therefore can be used for veterinary pulseoximeters without losing the accuracy of pulse measurement and blood oxygenation. According to the results of the existing devices review, it was found that they mainly use the lumen oximetry method. This method is convenient for performing measurements in animals under anesthesia, but it is problematic for use on actively moving animals. The purpose of this work is to develop a new model of pulseoximeter for animals. A new type of the device based on an earlier unused method is proposed, and its advantages and disadvantages are described. Components for creation are proposed and a scheme based on these components is constructed.
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Keller, Roberto, Silvia Chieregato, Stefania Bari, Romina Castaldo, Filippo Rutto, Annalisa Chiocchetti, and Umberto Dianzani. "Autism in Adulthood: Clinical and Demographic Characteristics of a Cohort of Five Hundred Persons with Autism Analyzed by a Novel Multistep Network Model." Brain Sciences 10, no. 7 (July 1, 2020): 416. http://dx.doi.org/10.3390/brainsci10070416.
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Autism spectrum disorder (ASD) is a neurodevelopmental disorder characterized by deficits in communication and relational skills, associated with repetitive verbal and motor behaviors, restricted patterns of interest, need for a predictable and stable environment, and hypo- or hypersensitivity to sensory inputs. Due to the challenging diagnosis and the paucity of specific interventions, persons with autism (PWA) reaching the adult age often display a severe functional regression. In this scenario, the Regional Center for Autism in Adulthood in Turin seeks to develop a personalized rehabilitation and enablement program for PWA who received a diagnosis of autism in childhood/adolescence or for individuals with suspected adulthood ASD. This program is based on a Multistep Network Model involving PWA, family members, social workers, teachers, and clinicians. Our initial analysis of 500 PWA shows that delayed autism diagnosis and a lack of specific interventions at a young age are largely responsible for the creation of a “lost generation” of adults with ASD, now in dire need of effective psychosocial interventions. As PWA often present with psychopathological co-occurrences or challenging behaviors associated with lack of adequate communication and relational skills, interventions for such individuals should be mainly aimed to improve their self-reliance and social attitude. In particular, preparing PWA for employment, whenever possible, should be regarded as an essential part of the intervention program given the social value of work. Overall, our findings indicate that the development of public centers specialized in assisting and treating PWA can improve the accuracy of ASD diagnosis in adulthood and foster specific habilitative interventions aimed to improve the quality of life of both PWA and their families.
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Alsaywid, Basim, Abdulrahman Housawi, Miltiadis Lytras, Huda Halabi, Maha Abuzenada, Sami A. Alhaidar, and Wesam Abuznadah. "Residents’ Training in COVID-19 Pandemic Times: An Integrated Survey of Educational Process, Institutional Support, Anxiety and Depression by the Saudi Commission for Health Specialties (SCFHS)." Sustainability 12, no. 24 (December 16, 2020): 10530. http://dx.doi.org/10.3390/su122410530.
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In late December of 2019, the outbreak of coronavirus disease (COVID-19) was first reported in the city of Wuhan, the capital of Hubei province in China, and was declared a pandemic by the World Health Organization in March 2020. Globally, as of 8 July 2020, there have been 11,669,259 confirmed cases of COVID-19, including 539,906 deaths. In Saudi Arabia, the confirmed cases have already reached 223,327, with 161,096 patients confirmed to have recovered, and 2100 deaths. This study aims to determine the effect of the COVID-19 pandemic on the training programs of the Saudi Commission for Health Specialties (SCFHS) and assess trainees’ mental health status (i.e., anxiety and depression). Trainee evaluations on training programs were also sought in order to obtain insights for strategic planning necessary for curricular modifications or improvements to address the clinical learning needs of trainees during this pandemic. The main contribution of our work is an investigation of the incidence of depression and anxiety regarding COVID-19 within the community of residents and fellows. Furthermore, we elaborate on key responsive actions towards the enhancement of the mental health of trainees. Last but not least, we propose the Saudi Commission for Health Specialties (SCFHS) Model for Residents’ Mental Health Enhancement during the COVID-19 Pandemic, which consists of five integrative value layers for medical education and training, namely: the knowledge creation process and innovation; technological capabilities for personalized medicine and patient-centric healthcare with a social impact; innovative applications of technology-enhanced learning and web-based active learning approaches for medical training and education; residents’ wellbeing and the impact of COVID-19 in strategic layers. In our future work, we intend to enhance the proposed framework with studies on trainee satisfaction and the efficiency of different technology-enhanced learning platforms for medical education.
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Cambra-Fierro, Jesus, Iguacel Melero-Polo, and F. Javier Sese. "Customer value co-creation over the relationship life cycle." Journal of Service Theory and Practice 28, no. 3 (May 14, 2018): 336–55. http://dx.doi.org/10.1108/jstp-01-2017-0009.
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PurposeDrawing from the theory of relationship dynamics, the purpose of this paper is to investigate how the relationship life cycle moderates the link between relationship quality and customer value co-creation. As customer-firm relationships pass through different stages (exploration, buildup, maturity, and decline) characterized by distinct customer behaviors, this study proposes a dynamic conceptual framework.Design/methodology/approachA questionnaire was administered in financial services firms. The final valid sample comprised 2,000 individuals. Subjective customer information from the questionnaire was combined with objective data that the financial entity provided.FindingsThe results demonstrate that the relationship life cycle plays a key moderating role, revealing that, in the buildup and maturity stages, the influence of relationship quality on customer value co-creation is stronger than in the decline stage. However, for customers in the exploration stage, relationship quality does not lead to customer value co-creation behaviors.Practical implicationsAs customer relationship stages are constantly evolving, this study provides companies with additional interesting tools to personalize business strategies and to adapt marketing investments to the specific situation of customers.Originality/valueTo the authors’ knowledge, this is the first study to consider how the relationship life cycle influences the strength with which relationship quality promotes customer value co-creation.
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Kirzhetska, M., and Yu Kirzhetskyy. "Рeculiarities of the companys digital strategy depending on the business size." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 7–15. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.007.
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The purpose of this investigation is to initiate the discussion of the digital strategy and its differences for the enterprises depending on the business size. The objective of this investigation is to define the essence of digital strategy for enterprises depending on the enterprise business size. In order to achieve this goal the following scientific tasks are defined: to reveal the essence of the concept of the enterprise digital strategy; to determine the components of the enterprise digital strategy depending on the s business. In order to achieve these objectives, analysis of indicators of information and communication technologies application at the enterprises of Ukraine (including small businesses) and EU countries in 2019 is carried out. Analysis of statistical information makes it possible to conclude that implementation of digital strategies or their elements at Ukraine enterprises is due to the annual growth of the digital data share which is created, stored and processed. The authors summarized the results of scientific developments concerning the essence of the enterprise «digital strategy» concept. An integrated approach for the determination of the digital strategy place and role defines that the enterprise digital strategy is subordinate to the enterprise corporate strategy, and its application provides the implementation of enterprise strategic objectives due to the digital resources use. In large and medium-sized businesses, the operation and integration of digital technology deals with a large part of the company and can go beyond its limits affecting products, business-processes, sales channels and supply chains. The potential benefits of digitalization have the impact on sales or productivity growth, creation of new value or new forms of interaction with contractors. As for small business digital strategy, it is the basis for the enterprise business strategy formed intuitively taking into account the market needs and it is based on the capabilities of the digital economy due to the application of digital resources in various business functions. The main components of the small business digital strategy are more flexible and are based on personalized ways of attracting customers and form a new value proposition of the enterprise by integration of information and communication technologies in products and services. Particularly, the objectives of small business digital strategy will be achieved by means of the following tools: digital marketing; business process digitization; Internet presence; e-commerce; business flexibility management.
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Stiglbauer, Barbara, and Carrie Kovacs. "Need for Uniqueness Determines Reactions to Web-Based Personalized Advertising." Psychological Reports 122, no. 1 (February 1, 2018): 246–67. http://dx.doi.org/10.1177/0033294118756353.
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The presented empirical study among a sample of n = 256 participants addressed the relationship between consumers' need for uniqueness and their reactions to web-based personalized advertising. Drawing on regulatory focus theory, we argue that the consumers' need for uniqueness dimensions creative choice and similarity avoidance may relate to promotion and prevention regulatory orientations, respectively. Accordingly, we hypothesized that creative choice and similarity avoidance would differentially predict self-reported approach and avoidance behavior toward personalized advertising. These direct relationships were further expected to be mediated by subjective evaluations of personalized advertising (i.e., perceived value and irritation). In line with these hypotheses, we found that creative choice predicted approach behavior through increased web-based personalized advertising value, whereas similarity avoidance predicted avoidance behavior through increased irritation. Creative choice also predicted decreased irritation, which in turn was related to decreased approach behavior. In sum, the results suggest that the consumers' need for uniqueness dimensions should not be investigated as a composite, as they seem to reflect different regulatory orientations and are therefore likely to evoke different affective, cognitive, and behavioral responses.
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Dal Zotto, Pierre, Sylvain Colombero, Federico Pigni, and Meyer Haggège. "Customers becoming creators: how firms leverage technology and consumers for new value." Journal of Business Strategy 39, no. 4 (July 16, 2018): 42–65. http://dx.doi.org/10.1108/jbs-06-2017-0087.
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Purpose The rapid development of information and communication technologies (ICTs) has facilitated consumers’ involvement in firms’ value creation processes through increasingly near real-time information exchanges. This strategic opportunity configures new forms of ICT-enabled collaboration between firms and consumers. Firms can now immediately react to consumers’ requests/complaints, having gained real-time visibility of consumers’ actions and behaviors. Despite the increasing deployment of ICT-enabled value co-creation projects, managers still poorly apprehend them as high-potential strategic initiatives. Design/methodology/approach This paper investigates this gap through a multiple qualitative case study based on 17 organizations that successfully implement ICT-based value co-creation initiatives, including Lego, Netflix and Blablacar. Findings This study identifies two dimensions of the ICTs’ value co-creation process, namely, the firms’ involvement and customers’ role, in this co-creation process. Through these dimensions, four ICT-based co-creation initiatives are observed and defined: community, customers’ contributions create the firms’ value proposition (FVP); customization, customers’ service consumption personalize FVP; reputation, customers’ contributions about the offered services completes the FVP; and sense, an algorithmic approach, designed to focus on learning from customers’ consumption tailors FVP. Originality/value This study advances a framework supporting managerial decision-making concerning the aptitude of co-creation initiatives to meet organizational goals. Managers may gain insight from its use especially in assessing emerging opportunities to engage consumers in the value creation process.
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Aicha, DIF. "Co-Creation Strategy, New Challenges in Entrepreneurship Education." 12th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 12, no. 1 (October 8, 2021): 1. http://dx.doi.org/10.35609/gcbssproceeding.2021.12(1).
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Co-creation in entrepreneurship education is related to the teacher's ability to innovate and develop new practice among the student-teacher relationship; it is also a new way to enhance creativity and student value creation. In this approach, the teacher is considered the first actor of co-creation; he creates value among co-teaching, he is a facilitator for the launch of a start-up, and he is at the core of the entrepreneurial ecosystem. Thus, teaching with value co-creation, as we define, is a learning process that combines co-creation as a venture creation tool and provides personalised support for business plan competition (Dif et al., 2019). In the higher education system, innovation is an indicator of quality in teaching in all discipline. For entrepreneurship education, innovation with co-creation is a pedagogical practice based on project learning experimentation. This practice is efficient when it creates value for the learner in a co-creation process that combines knowledge sharing between the stakeholders. However, selecting the appropriate pedagogical practice is a curial element in the skills development in entrepreneurship education. Indeed, using co-creation as co-teaching implicates a pre-selection of the participant.
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Gruzdeva, A. A., A. A. Khokhlov, and M. V. Ilyin. "Oral anticoagulants in the prevention of thromboembolic complications in cardiac patients: analysis of use in the Russian Federation." Kachestvennaya klinicheskaya praktika, no. 1 (May 26, 2020): 69–79. http://dx.doi.org/10.37489/2588-0519-2020-1-69-79.
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In last years, special attention has been paid in the Russian Federation (RF) to improving medical care for patients with atrial fibrillation (AF) and the prevention of thromboembolic complications (TEC). The appearance on the Russian market of new oral anticoagulants (NOAC) has become a help for doctors, however, their cost imposes restrictions on the use. A humanitarian aid drugs to medical organizations of the RF, an active information program from manufacturers over the past 1.5 years have significantly increased the use of NOAC. In different regions, a different situation arises regarding the procurement and frequency of use of one or another anticoagulant. Analyzing the procurement of additional drug supplies for different regions of the Russian Federation, we see that dabigatran is preferred in a number of regions of the Central Federal District, and rivaroxaban in the Northern regions. The cost of warfarin is low. Data on the important role of the genotype in determining the individual dose and the development of bleeding, which is associated with the metabolism of warfarin, have been obtained. The pharmacogenetic approach allows you to quickly and efficiently choose its dose. The use of generics is highly relevant on the Russian market. Also, a number of regions are of great interest as a basis for conducting clinical trials of drugs. Aim. To analyze the current use of anticoagulant drugs taking into account personalized treatment approaches (the implementation of pharmacogenetic examinations and the work of anticoagulation clinics). Methods. Analysis of real clinical practice in the Russian Federation, patient registries, evaluation of adverse events in anticoagulation therapy and pharmacogenetic studies. Analysis of anticoagulant purchase under the Drug Reimbursement Program in several regions of the RF. Evaluation of the effect of anticoagulation clinics throughout the RF. Results. We analyzed the use of anticoagulants. To reduce the risk of thromboembolic complications and select the appropriate antithrombotic therapy, the entire range of antithrombotic agents is required, including NOACs and vitamin K antagonists (warfarin). Th e appearance of warfarin and NOACs on the Russian market has significantly improved the quality of medical care and treatment outcomes in these patients. Active awareness raising, the addition of anticoagulants to the national clinical guidelines and to clinical practice, and state support as part of the Drug Reimbursement Program have significantly increased the frequency of anticoagulant use. Nevertheless, the frequency of anticoagulant use varies slightly between regions. Warfarin is the most widely used anticoagulant and has high affordability (from 44 to 72.5 % out of all anticoagulants). The frequency of bleeding does not differ significantly between different anticoagulants, with an average of 2.8 %. A first INR value of ≥2.0 aft er 3-5 days is significantly associated with over coagulation during warfarin dose titration. The rapid achievement of an anticoagulation effect is often associated with a specific genotype (CYP2C9*2/*2, *3/*3 and 2/*3 variants and A/A of the VKORC1 gene, or CYP2C9 and VKORC1 polymorphism). Pharmacogenomics-guided warfarin dosing in clinical practice allows the warfarin dose to be selected in a faster and more effective way and for the risk of adverse reactions to be reduced. The creation of a network of anticoagulation clinics has proven to be highly effective. The most well-structured system of anticoagulation clinics is present in the Kursk Region. Rivaroxaban was the biggest selling anticoagulant out of the NOACs on the Russian sales market in 2018, but given the growth in apixaban sales, it is likely that this NOAC will move into first place in the near future.Conclusion. A personalized approach to anticoagulant use is crucial for the prevention of thromboembolic complications.
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KONONKO, Olena. "DEVELOPMENT OF FUTURE TEACHERS’ PERSONAL EXPERIENCEIN THE PROCESS OF THEIR PROFESSIONAL TRAINING." Cherkasy University Bulletin: Pedagogical Sciences, no. 4 (2020): 5–12. http://dx.doi.org/10.31651/2524-2660-2020-4-5-12.
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ntroduction. The article reveals the es-sence of the concept of "personal experience", which means a set of knowledge, skills, abilities, habits, value systems; it is substantiated that the phenomenon is mani-fested in the ability of the future specialist of preschool education to make theirown adequate decisions. Criteria and indicators of development of personal experience of the student in educational process of ZVO of a pedagogical profile are defined, its typology is characterized. The author's model of optimization of educational process is presented, principles, psychological and pedagogical conditions, methods and forms of actualization and en-richment of personal experience are definedThe purpose to theoretically substantiate the phenom-enon of personal experience, to characterize theauthor's typology of personal experience of the future specialist of preschool education, to present the model of its effective actualization and development.Methods:analysis and generalization of data of philo-sophical and psychological–pedagogical literature; theo-retical modeling to build an experimental structural and functional model of the study; questionnaires, creation of problem situations, project method.Results.It is substantiated that the problem of devel-opment of personal experience of future specialists in preschool education is insufficiently studied by domestic science. The content and structure of the leading category are determined, the criteria for assessing the degree of development of students' own experience are developed. The criteria include: the productivity of their lives and activities, the development of self-awareness, the nature of motivation, basic qualities and properties. The indica-tors of the criteria were the degree of formation of knowledge, skills and attitudes of thesubjects to the profession and their own experience as a personal re-source. The author's typology of personal experience of future specialists in the preschool sphere has been devel-oped, which consists of four types–spiritually oriented, personalized, technologically subordinated and pragmat-ic. It is stated that in the traditional organization of the educational process in the Free Economic Zone, the vast majority of future professionals are characterized by insufficient independence, self-confidence andcreativity.An author's model of optimization of the educational process aimed at updating and developing the personal experience of future preschool education specialists has been created. The psychological and pedagogical condi-tions include: the development of reflection, adequate assessment of events, situations, achievements and shortcomings; bringing the content of education closer to the realities of modern life; exercise in the ability to per-ceive and interpret phenomena, actions, results of activi-ties from different points of view, to distinguish appropri-ate and unreasonable; fostering openness to new experi-ences, development of interest and ability to experiment, vary, show independence and creativity, move away from patterns. An effective method of implementing this strate-gy has been developed.Originality: for the first time: criteria for assessing the types of personal position of future preschool education specialists are determined, an author's typology is creat-ed, a structural-functional modelof optimization of the educational process is developed; received further devel-opment of key research concepts.Conclusion.The future experience of the future spe-cialist of preschool education as a personal integral and an important resource contributes to the full professional development of student youth. The author's model of optimization of the process of personal and professional training of young people actualizes the problem of person-al experience, determines the vectors and tools of its development. The developed structural and functional model is aimed at creating a creative environment in the institution of higher education, ensuring the balance of basic and new information, the formation of students' conscious attitude to life and the chosen profession.Keywords:
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Baranauskas, Gedas. "Digitalization Impact on Transformations of Mass Customization Concept: Conceptual Modelling of Online Customization Frameworks." Marketing and Management of Innovations, no. 3 (2020): 120–32. http://dx.doi.org/10.21272/mmi.2020.3-09.
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This paper summarizes the main theoretical points within the scientific discussion on the issue of digitalization in Mass Customization concept and online Mass Customization frameworks. Origins of a stand-alone Mass Customization concept drawback to the second half of the 1990s, but major theoretical content changes and development have been identified in the last 2 decades. An intensive application of combined technology and management solutions, digital society and business transformations in the past decade has shifted the orientation of the concept to intangible products management, customer involvement and mutual value creation via frameworks in the online environment. The main purpose of the research is to reveal and present the role and impact of the digitalization sub-domain to the Mass Customization concept, its transition to the e-concept version and modelling of new combined online customization frameworks. The decision relevance of this scientific problem is multiple issues in transitions of practical organizations to the modern and mixed technological-management approach-based Mass Customization version as well as application limitations of existing online customization frameworks. The analysis of the research topic is carried out in the logical sequence. Firstly, the author presented the influence of the digitalization sub-domain to theoretical transformations of traditional Mass Customization concept. Then, a case study of the organizational transition to electronic Mass Customization and Personalization and online customization frameworks was conducted. Methodological tools and research methods used in the paper have been integrative literature review and narrative synthesis of qualitative findings of 53 articles, and a simplified Robinson conceptual modelling framework together with a c-tuple method for the simulation of new combined online customization frameworks. The research empirically confirms and theoretically proves that within last decade both practical and academic attention to sustainable and agile development of new, fully digital customized products and personalized services as well as flexible online customization frameworks and solutions significantly have increased. Furthermore, here the extent by 6 new online customization frameworks is offered next to 3 standard theoretical online customization frameworks, which became difficult to apply in the environment and preferences of modern e-business organizations and digital end-users. The results of the research can be useful for continuous scientific researches to test and validate 6 new online customization frameworks in a feedback loop part and evaluate the influence of these frameworks to a digital end-user behaviour, their role in frameworks and attitude aspects. Keywords customization, digital, online frameworks, personalization, standardization
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Jung, Timothy Hyungsoo, and M. Claudia tom Dieck. "Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places." Journal of Place Management and Development 10, no. 2 (June 5, 2017): 140–51. http://dx.doi.org/10.1108/jpmd-07-2016-0045.
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Purpose This paper aims to propose a value co-creation framework through examining the opportunities of implementing augmented reality, virtual reality and 3D printing into the visitor experience at cultural heritage places. Design/methodology/approach This study proposes the conceptual model of value co-creation using a case-study approach by presenting some cases of a cultural heritage place in the UK. Findings The findings of this study suggest that the effective use of multiple technologies in the context of cultural heritage places contributes to the co-creation of value for both cultural heritage organisations and also for visitors’ pre-visit, onsite and post-visit experience. Businesses can benefit from increased spending, intention to return and positive word-of-mouth, while visitors receive a personalised, educational, memorable and interactive experience. Practical implications Cultural heritage places have to find new ways to survive increasingly fierce competition. Using technology and the concept of value co-creation can prove to be a valuable concept in an attempt to attract new target markets, enhance visitors’ experience, create positive word-of-mouth and revisit intentions. Originality/value Recently, increased importance has been placed on the co-creation of value to account for consumers' interest in playing some part in the development of services and products. This study takes a holistic approach using augmented reality, virtual reality and 3D printing from a value co-creation perspective.
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Pizzetti, Marta, and Michael Gibbert. "The value of gift personalization: current insights from the gift recipient’s perspective and future research directions." Journal of Consumer Marketing 35, no. 5 (August 13, 2018): 512–21. http://dx.doi.org/10.1108/jcm-04-2017-2186.
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PurposeThis paper aims to explore gift personalization, i.e. the design of gifts by givers on mass-personalization platforms, from the perspective of the gift recipient.Design/methodology/approachGiven the exploratory objectives of this study, the qualitative approach was deemed suitable. Two complementary qualitative studies (i.e. semi-structured interviews and critical incidents) have been conducted, and the narratives have been thematically analyzed.FindingsGift recipients value gift personalization because of the utility they derive from the product, as well as the ability of the personalized gift to express the giver. Recipients recognize the capacity of the personalized gift to communicate symbolically the giver; they appreciate not only the enhanced attributes of the end product but also the process that led to it, which is imagined as creative and risky. The inherent expressivity of the personalized gift makes it highly valuable in the recipient’s eyes, even when it fails to please him or her.Originality/valueThis research redefines the boundaries of personalization value based on the perceptions of consumers who are not involved in the design process; highlights implications of personalization for firms targeting givers as users of their mass-personalization platforms; and proposes a research agenda to further investigate personalization in marketing.