Academic literature on the topic 'Personal Public opinion'
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Journal articles on the topic "Personal Public opinion"
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Kilburn, H. Whitt. "Personal Values and Public Opinion." Social Science Quarterly 90, no. 4 (December 2009): 868–85. http://dx.doi.org/10.1111/j.1540-6237.2009.00667.x.
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Chen, Ying, Andreas Frei, and Hani S. Mahmassani. "From Personal Attitudes to Public Opinion." Transportation Research Record: Journal of the Transportation Research Board 2430, no. 1 (January 2014): 28–37. http://dx.doi.org/10.3141/2430-04.
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Porten-Cheé, Pablo, and Christiane Eilders. "The effects of likes on public opinion perception and personal opinion." Communications 45, no. 2 (May 26, 2020): 223–39. http://dx.doi.org/10.1515/commun-2019-2030.
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AbstractDrawing on the spiral of silence theory and heuristic information processing, we contend that individuals use likes as sources for assessing public opinion. We further argue that individuals may even adapt their personal opinions to the tenor reflected in those cues. The assumptions were tested using data from an experiment involving 501 participants, who encountered media items on two issues with or without likes. The findings show that respondents inferred public opinion from the media bias if it was supported by likes, however, only in cases of high levels of fear of social isolation. Respondents further adapted their personal opinion to the media bias if it was supported by likes.
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Hedley, Steve. "Group personal injury litigation and public opinion." Legal Studies 14, no. 1 (March 1994): 70–87. http://dx.doi.org/10.1111/j.1748-121x.1994.tb00565.x.
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From within the law school, group personal injury litigation may be approached in various ways. Until very recently it was, indeed, ignored as an irrelevant foreign development: not perhaps ‘it could never happen here’, but at least ‘it hasn’t happened here, yet’. Now that it plainly has happened, it is nonetheless possible to ignore it. The question whether the snail in my ginger beer bottle can give rise to an action is not, in principle, affected by what other people found when they opened theirs; if it is said that in practice it cannot but be affected, the retort would be that the law schools need not concern themselves with the sort of practicalities involved. Indeed, group litigation barely rates a mention in most practitioners’ texts either; so many academics feel excused from considering it all, even as a mere footnote to the general run of cases.
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Soffer, Oren, and Galit Gordoni. "The Role of User Comments in Estimation of the Public Opinion Climate and Perceived Support for One’s Opinion." International Journal of Public Opinion Research 32, no. 3 (October 21, 2019): 569–85. http://dx.doi.org/10.1093/ijpor/edz036.
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Abstract This article examines how user comments influence assessment of public opinion climate and perceived support for one’s opinion. The effects of user-comment sentiment (positive vs. negative) and of user-comment content (with or without personal exemplification) were tested with an online experiment (n = 1,510). Results show that user-comment effects on estimates of public opinion depend mainly on the sentiment of the comments and not on their framing as opinions with or without personal exemplification. Negative comments significantly reduce readers’ estimation of public opinion support of the issue dealt with by the article and affect the perceived support of one’s opinion. Study results refer to the possible dangers in user comments deliberate manipulation in democratic public discussion.
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Dror, Klaus. "TLVs—a personal opinion." American Journal of Industrial Medicine 13, no. 5 (1988): 617–18. http://dx.doi.org/10.1002/ajim.4700130515.
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Zerback, Thomas, Carsten Reinemann, and Angela Nienierza. "Who’s Hot and Who’s Not? Factors Influencing Public Perceptions of Current Party Popularity and Electoral Expectations." International Journal of Press/Politics 20, no. 4 (July 29, 2015): 458–77. http://dx.doi.org/10.1177/1940161215596986.
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This study analyzes how perceptions of the popularity of political parties (i.e., the current opinion climate) and expectations about parties’ future electoral performance (i.e., the future opinion climate) are formed. Theoretically, the paper integrates research on the sources of public opinion perception and empirically draws on a representative survey carried out before the 2013 German federal election. We show that the perceived media slant and opinions perceived in one’s personal surroundings are closely related to perceptions of party popularity, whereas individual recall of poll results and personal opinions about the parties are not. However, poll results are shown to be the single most important predictor of expectations about the parties’ future electoral success.
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Kowalewski, Jennifer, and Maxwell McCombs. "Measuring public opinion formation." Fifty years of agenda-setting research 3, no. 1 (January 2, 2019): 43–62. http://dx.doi.org/10.1075/asj.18012.kow.
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Abstract For the past 50 years since the seminal agenda-setting study, scholars have continued to make strides in understanding the importance mass communication plays in public opinion formation. Although scholars have measured both first- and second-level agenda setting often using open-ended response, more close-ended measures might assist in measuring the theory, adding to the rich data. This experimental study directly compared open-ended responses shown to gauge an agenda-setting effect with close-ended responses to enhance the assessment of both first- and second-level agenda setting. The findings identified close-ended scales, including news salience, social salience, personal salience, and feelings salience, that add to the precision of measuring the salience of issues and attributes, indicating we have alternative measures to gauge agenda setting.
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Beckers, Kathleen. "What Vox Pops Say and How That Matters: Effects of Vox Pops in Television News on Perceived Public Opinion and Personal Opinion." Journalism & Mass Communication Quarterly 96, no. 4 (April 23, 2019): 980–1003. http://dx.doi.org/10.1177/1077699019843852.
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Interviews with ordinary people on the street are commonplace in everyday news coverage. These vox pops often voice an explicit opinion or talk about personal experiences. Editorial guidelines exist about the way they should be introduced, as they are not representative of the population. Drawing on an experiment using television news items, we test the influence of vox pop characteristics on perceived public opinion and personal opinion. Results show that vox pop viewpoints have a substantial influence. Moreover, vox pops stating opinions are more influential than vox pops giving personal testimonies. No influence was found of the vox pops’ introduction.
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Karlsson, David, Sören Holmberg, and Lennart Weibull. "Solidarity or self-interest? Public opinion in relation to alcohol policies in Sweden." Nordic Studies on Alcohol and Drugs 37, no. 2 (February 27, 2020): 105–21. http://dx.doi.org/10.1177/1455072520904644.
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Aim: The aim of this article is to study how people sometimes accept policies that could in a narrow sense be seen as in conflict with their own self-interest. Design: The study is based on survey data relating to public opinion on alcohol policy in Sweden targeted at people aged 16–85 years 2016–2017. Among the 3400 people questioned, the response rate was 52%. Results: The results show that people’s perception of the problematic societal consequences of alcohol, in combination with ideological norms regarding the responsibility of individuals, is much more important in explaining public opinion than self-interest factors. It is the view that there is a problem at the societal level, rather than at the personal level, that is most essential for explaining opinions on alcohol restrictions. General knowledge of alcohol-related matters has some effect, whereas personal experiences of close affiliates excessive drinking does not seem to color the opinions expressed. Conclusion: Support for restrictive alcohol policies in Swedish public opinion is mainly founded on norms of solidarity and astute problem analyses at the societal level, and to a much lesser extent on egoism and personal experiences.
Dissertations / Theses on the topic "Personal Public opinion"
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Robbins, Audrey A. "Physical attractiveness : the affect on perceived quality in clothing." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1372054.
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The purpose of the study was to determine the perception of apparel quality based on perceived physical attractiveness of both the observer and model. Although there is research about apparel quality, what people view as physically attractive, and how people determine what is attractive, there has been little research about the relationship between these variables as well as observer background.Ninety-three Fashion Merchandising/Apparel Design and non majors completed one of two versions of a survey. The survey was presented on-line and included a picture that participants were asked to assess model attractiveness and apparel quality. A second version included a different model wearing similar clothing. Participants were also asked to rate their own attractiveness in relationship to the model and what quality features they consider when purchasing clothing.Frequencies and a two way ANOVA analysis revealed a statistically significant difference for model viewed/survey completed. Ratings of quality characteristics correlated to form a scale of quality. Education background influenced responses.Department of Family and Consumer Sciences
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Blake, Pamela S. "Attitudes, subjective norms, and behavioral intentions of employees regarding use or nonuse of personal hearing protective devices." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/941347.
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The main purpose of this study was to investigate whether a difference existed between attitudes, subjective norms, and behavioral intentions of employees regarding self reported use or nonuse of PHPD. The study also investigated if there was a difference between selected demographic variables and the attitudes, subjective norms, and behavioral intentions of employees regarding use or nonuse of PHPD. Fishbein and Ajzen's (1975) Theory of Reasoned Action was the theoretical framework for this study. A convenience sample of 250 employees at two automotive component manufacturing plants located in the Midwest completed the demographic sheet and Employee Use of PHPD questionnaire.Cronbach's alpha coefficient was used to determine the internal consistency of the questionnaire subscales, and the alpha scores ranged from 0.66 to 0.81. Findings revealed a significant difference in attitudes between the self reported use and nonuse groups (F=93.34, df, 1, p<.0001). A significant difference in subjective norms between the use and nonuse groups (F=52.14, df, 1, p<.0001). Findings also revealed a significant difference in behavioral intentions between the self reported use and nonuse groups (F=128.54, df, 1, p<.001). A significant difference was found between age, gender, and self reported use or nonuse ofPHPD. Younger female respondents used PHPD more frequently than male middle aged respondents.Despite the fact that this study found evidence of positive attitudes and subjective norms, the findings did not support behavioral intentions. Most of the respondents (86.4%) supported the use of PHPD as an important part of responsible work safety, but their self reported use of PHPD was only 33.4%. More than half (65.6%) of the respondents reported never or almost never using PHPD. The findings were not consistent with the constructs of TRA, that attitudes and subjective norms are predictive of behavioral intention and thus behavior.School of Nursing
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Porter, Nancy M. "Testing a model of financial well-being." Diss., Virginia Tech, 1990. http://hdl.handle.net/10919/39899.
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This study was designed to empirically test a conceptual model and measurement of financial well-being as a function of (a) personal characteristics; (b) objective attributes, quantitative indicators of the financial domain and financial management behaviors of respondents; (c) perceived attributes, subjectively assessed life conditions and perceptions of financial situation; and (d) evaluations of financial situation using various reference points as standards of comparison. Two sub-problems were investigated in the study: (a) Which group of attributes, personal characteristics, objective attributes, perceived attributes, or evaluated attributes, significantly explains variance in perceived financial well-being?; and (b) Which individual attributes significantly explain variance in perceived financial well-being?
A mail survey was conducted from October of 1989 through January of 1990 with a randomly selected sample of Virginia citizens (N = 1,500). After an initial mailing and two follow-up mailings, 529 questionnaires were returned of the 1,450 that were received by respondents, providing a 36.5% total return rate (529/1,450). Twenty-three questionnaires were blank or unusable, yielding a useable return rate of 34.9% (506/1,450). Demographic characteristics of the sample were similar to those of the population of Virginia citizens.
Financial well-being, as measured by an adaptation of Cantril's (1965) 11-point self-anchoring striving scale, was the dependent variable. All of the independent variables regressed on the dependent variable produced an R 2 of .71, which was statistically significant (p < .01). Removing each group of attributes individually from the regression equation resulted in a significant (p < .01) decrease in the resulting adjusted R2s as computed by F ratios. All attribute groups were determined to be essential to the measurement of financial wellbeing.
Individual variables with a significant t ratio (p < .05) were the Perceived Attribute Index, Index of Well-Being, and full-time employment status. The results of the study supported the conceptual model. Results clearly verified the measurement of financial well-being as a function of personal characteristics, objective attributes, perceived attributes, and evaluated attributes.Ph. D.
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Hall, Ronald M. "The perceived effects of membership on an Indiana public school board of education on members' families, friendships, and personal finances." Virtual Press, 1999. http://liblink.bsu.edu/uhtbin/catkey/1159145.
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The purpose of the study was to determine how former Indiana public school board of education members perceived the effects of school board service on their families, friendships and finances. The primary research problem was that there were no systematically acquired descriptions of the prevalence of consequences of service on an Indiana public school board of education. Twelve research questions were presented.The study was descriptive in nature and used descriptive survey methodology. A survey containing 40 closed-ended and four open-ended questions was mailed to 433 former Indiana public school board members who served in 1995 and whose terms of service expired on or before June 30, 1996. Of the 390 deliverable surveys, 207 (53.1 %) were completed and returned. The statistical analyses of the aggregate data included the establishment of frequency counts, corresponding percentages, analysis of variances (ANOVA), and Tukey's HSD post hoc analyses. Responses from the open-ended questions were reviewed by the researcher to determine common categories based upon the content of the responses. The categories were ranked and reported based upon the frequency and corresponding percentage of the responses.Data from the study indicated that most former members of Indiana public school boards perceived that their membership on Indiana public school board had no effect on both their familial and non-familial relationships. If there was a perceived effect, it was more likely to be positive in nature than negative. In addition, most former Indiana public school board members perceived that membership on Indiana public school boards of education had no effect on the friendships/non-family relationships of their children, spouses, or significant others. If there was an effect, it was more likely positive than negative.Former Indiana school board members generally perceived that service on Indiana public school boards of education had no effect on their businesses and/or economic status. If there was an effect, it was more often negative than positive.There were essentially no differences in the perceived effects of service on a local Indiana public school board of education based upon board members' method of assuming office (election, appointment, etc.), method of leaving office (defeated in election, choosing not to seek re-election, etc.) length of school board service, gender, political experience or service as board president.A difference in the perceived effects of service on local Indiana public school boards of education was found based up the former members' occupations and the urbanization of the former members' districts.More than half of the respondents indicated that because of school board membership they occasionally or often experienced increased periods of stress, received cold or unresponsive reactions from acquaintances, and experienced interactions that they would describe as harassment. However, more than 85% of the respondents indicated feeling pride in their leadership and accomplishments, as well as the development of greater personal growth because of their service on public school boards. In addition, approximately 95% of the respondents indicated they were thanked or shown appreciation for their service on a school board.Department of Secondary, Higher, and Foundations of Education
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Garcia, Muniesa Jordi. "Preferences for redistribution in times of crisis. The role of fairness considerations and personal economic circumstances." Doctoral thesis, Universitat Autònoma de Barcelona, 2019. http://hdl.handle.net/10803/668069.
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L’objectiu d’aquesta tesi és contribuir a la comprensió de com les preferències de la ciutadania cap a la redistribució es poden veure afectades per un context de crisi econòmica. L’anàlisi se centra en dos mecanismes pels quals les crisis poden influencia les preferències cap a la redistribució: els canvis en la situació econòmica personal i l’activació consideracions de justícia específicament relacionades amb el context de crisi.
El primer capítol empíric de la tesi se centra en l’impacte de les experiències personals amb la crisi sobre les preferències dels individus per un tipus de política redistributiva en concret: la progressivitat fiscal. Utilitzo dades originals d’una enquesta elaborada en nou països europeus després de la gran crisi de 2008. Els resultats mostren que les preferències redistributives dels ciutadans europeus correlacionaven amb la seva experiència amb la crisi. Aquells que expressaven major privació relativa retrospectiva mostraven major suport per la progressivitat fiscal. De totes formes, els resultats mostren que l’associació era moderada. En part perquè els efectes dels canvis en la situació econòmica personal no van ser homogenis. Entre aquells més afectats per la crisi, només els ciutadans de dretes i aquells que eren pessimistes sobre el seu futur econòmic mostraven un major suport per la progressivitat fiscal.
Al segon i tercer capítols empírics de la tesi analitzo com les consideracions de justícia sobre qui i per què va patir les conseqüències econòmiques de la crisi influeixen les preferències per la redistribució dels ciutadans. En primer lloc, a través d’un experiment de laboratori amb incentius econòmics demostro que les consideracions de justícia basades en si les persones pateixen una pèrdua d’ingressos a causa de factors sota o aliens al control individual influeixen en el suport a la redistribució. Amb aquest experiment també demostro que les consideracions de justícia continuen tenint importància quan s’introdueixen altres motivacions com l’interès personal i la seguretat econòmica. L’experiment de laboratori em permet provar el mecanisme en un context amb una alta validesa interna.
Per comprovar si les consideracions de justícia específicament referides a la situació de la crisi poden influir el suport ciutadà a la redistribució en un entorn més realista i contextualment ric, he utilitzat un experiment d’enquesta. Els tractaments feien referències directes a la crisi econòmica i les seves conseqüències. A través d’aquest experiment analitzo si els marcs conceptuals que atribuïen les causes de patir els efectes de la crisi a factors sota o més enllà del control individual van afectar el suport popular a la redistribució cap als perdedors de crisis després de la Gran Recessió. Curiosament, els resultats mostren que els marcs conceptuals que atribuïen el fet de patir els efectes negatius de la crisi a factors més enllà del control individual no van augmentar significativament el suport a la redistribució. Per contra, els marcs que atribuïen l’impacte de la crisi a un dels factors sota control individual (comportament especulatiu en el passat) si van reduir el suport a la redistribució.
En conjunt, la tesi mostra que un context de crisi econòmica pot influir en les preferències per la redistribució de la ciutadania. De totes formes, no hem d’esperar que les crisis econòmiques tinguin efectes automàtics i homogenis sobre aquestes preferències. D’una banda, he mostrat que les experiències personals amb la crisi poden afectar els nivells de suport a la redistribució, però l’efecte està condicionat per les posicions ideològiques i les expectatives econòmiques dels individus. A més, he demostrat que no només les circumstàncies materials personals poden influir en les preferències per la redistribució. La interpretació que fan els individus de la crisi i els seus efectes també pot influir en el seu suport a la redistribució. Això obre les portes a la influència política de les elits polítiques a través de pràctiques de discursives i l’ús de marcs conceptuals específics.The aim of this thesis is to contribute to the understanding of how public preferences for redistribution can be affected by contexts of economic crisis. The analysis is focussed on two different mechanisms by which crises can influence redistributive preferences: changes in personal economic circumstances and the activation of crisis-specific fairness considerations. The first empirical chapter of the thesis is focussed on the impact of personal experiences with the crisis on individuals’ preferences for a very specific redistributive policy: progressive taxation. I use original data from a survey conducted in nine European countries in the aftermath of the Great Recession. The results show that European citizens’ redistributive preferences correlated with their personal experience with the crisis. Those who reported higher retrospective relative deprivation tended to show higher support for progressive taxation. Nevertheless, results also show that the aggregate association was moderate. Partly because the effects of changes in personal economic circumstances were not homogeneous. Among those who were hit by the crisis, only right-leaning citizens and those who were pessimistic about their personal economic prospects showed increased support for tax progressivity. In the second and third empirical chapters of the thesis I analyse how fairness considerations relative to who and why suffered the negative economic consequences of crisis influence citizens’ redistributive preferences. Firstly, using an economically incentivised laboratory experiment I show that fairness considerations based on whether individuals suffered an income-loss due to factors under or beyond the individual control influence individuals’ support for redistribution. With this experiment I also show that fairness considerations continue to matter when self-interest and insurance motives are primed. The lab experiment allows me to test the mechanism in a context with high internal validity. To test whether crisis-specific fairness considerations can influence public’s support for redistribution in a more realistic and contextually rich setting I relied on a vignette-based survey experiment. The treatments made direct references to the economic crisis and its consequences. Through this experiment I analyse whether frames attributing the causes of being affected by the crisis to factors under or beyond individual control affected people’s support for redistribution towards crisis losers in the aftermath of the Great Recession. Interestingly, the results show that frames attributing being affected by the crisis to factors beyond individual control did not significantly increase support for redistribution. Contrarily, frames attributing the crisis impact to one of the factors under the individual control (past speculative behaviour) did reduce support for redistribution. Overall, the thesis shows that a context of economic crisis can influence citizens’ preferences for redistribution. However, we should not expect recessions to have automatic and homogeneous effects on citizens’ redistributive preferences. On one hand, I show that personal experiences with the crisis can affect the levels of support for redistribution, but the effect is conditional to individuals’ ideological standings and economic expectations. Additionally, I have shown that not only personal material circumstances can influence people’s redistributive preferences. Their interpretation of the crisis and its effects can also influence their support for redistribution. This opens the door for political influence of political elites through framing practices.
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Hall, Bruce A. "An assessment of human resource professionals' world view thinking and perceived personal wellness as an indicator of professional support for wellness programs in the work place." Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1048371.
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The primary purpose of this study was to design an instrument, the Professional Support Survey (PSS), to assess one's extent of world view thinking relating to wellness programming. The secondary purpose was to use the Perceived Wellness Survey (PWS) and the PSS to determine if a relationship exists between HR professionals' personal wellness and their support for wellness programs in the work place. Face and content validity was established for the PSS, test-retest analysis confirmed significant reliability («T, = 0.9239 and «T2 = 0.9464), and a significance test found - = 0.846 and adjusted - = 0.8662. The study found that HR professionals' levels of personal wellness are reflected in their decisions to support wellness programs. Further, the more exposure HR professionals have to wellness management issues (i.e., the company having a formal program, the number of activities, and budget allocations for programming), the more likely they are to support wellness programs from a programmatic standpoint.Fisher Institute for Wellness
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Nehl, Eric J. "A comparison of selected personal variables of Indiana state legislators and their voting records on tobacco issues." Virtual Press, 2001. http://liblink.bsu.edu/uhtbin/catkey/1266139.
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The purpose of this study was to examine the relationship between personal demographic variables of Indiana's legislators and their voting records regarding laws associated with tobacco regulation. Personal demographic data of the legislators who were in office in either 1997 and/or 1998 were compared with their voting records on tobacco issues during that same time period. The evidence suggests that Democratic legislators appear to be more in favor of tobacco control than their Republican counterparts and legislators that are members of the House of Representatives are more supportive of tobacco control than their counterparts in the Senate. Conversely, the evidence suggests that there were no statistically significant differences on tobacco voting records when the legislators were grouped by representation of a tobacco district, level of education the legislator has attained, holding an office in their respective chambers, or their occupations other than being a legislator.The results of this study can be used to better educate legislators on the consequences of tobacco use and the benefits of voting for pro-tobacco control legislation. Future studies should include attempts to form a profile of a pro-tobacco control or pro-tobacco industry legislator at both the state and national level.Department of Physiology and Health Science
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Millspaugh, Jennifer Diane. "Nontraditional name changes for men: Attitudes of men and women." Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc6074/.
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Recently, some men have taken their wives' last names upon marriage rather than following tradition. The goal of this study was to examine the attitudes that men and women have toward these nontraditional men. Ideological hegemony and social identity theory comprised the framework for examining participants' beliefs. A survey first elicited participants' extant sexist beliefs about men and the characteristics of a nontraditional man compared to a traditional man. An open-ended question further explored participants' opinions. The results indicated that benevolent sexism influences respondents' attitudes towards nontraditional men and that most respondents view nontraditional men as more nurturing and committed to their marriage than traditional men. The results further revealed a dichotomy of positive and negative attitudes towards nontraditional men indicating that society's feelings about nontraditional men are changing.
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Blandina, Alexander. "It’s Personal and Not Just Business: The Effects of Admitting Transgressions on the Perception of Transgressors." UNF Digital Commons, 2013. http://digitalcommons.unf.edu/etd/433.
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Three experiments examined how a transgressor’s response, once accused of a wrongdoing, alters other’s perceptions of transgressor. Study 1 investigated how a baseball player’s response to steroid usage accusations affected fans’ perceptions of him. Participants thought of the athlete more positively when he apologized for his drug usage as compared to when he denied it or provided no comment. Study 2 examined if the effects of a transgressor’s response are moderated by the transgressor’s reputation. Participants were predicted to prefer apologies over denials if they had a pre-existing positive view of the transgressor (i.e., the person was a friend and not a stranger or someone known for being lazy). Results showed that, similar to Study 1, participants respected the transgressor and thought he handled the situation better when he apologized instead of denied the transgression, but contrary to predictions, the transgressor’s reputation did not have an effect on participants’ reactions to a transgressor’s responses. Study 3 examined whether feelings of schadenfreude (i.e., positive affect resulting from another’s misfortune) mitigated negative feelings toward a transgressor who denied the transgression. After participants witnessed a transgression, they then had to work with the transgressor on a task. When the transgressor performed the task incompetently, participants were predicted to feel schadenfreude and therefore not feel it was as important to hear the transgressor admit to his wrongdoing. Results indicated that participants felt more negatively toward an incompetent transgressor than one who contributed equally to the task, regardless of whether he denied or apologized for the transgression. Furthermore, contrary to the results of Studies 1 and 2, participants did not have increased positive feelings toward transgressors who apologized. Overall, these studies provide evidence that apologizing and expressing ownership for a transgression is the best method to respond with to facilitate relationship repair within multiple situations.
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Holmqvist, Johan, and Dennis Nilsson. "Accepting a personalized advert – A Swedish study of the public’s opinion." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10459.
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In recent years there has been an increase in attempts to further increase the efficiency with which advertisement help drive sales. The attempts have largely focused on personalizing adverts to make sure that every person that sees an advert has an interest in it. In order to make the adverts personal, a company needs information about their customer. This is a controversial subject and has as such become a hot topic in Sweden and cause for debate. The thesis reports on our research of what the general Swedish public feel about disclosing personal information. To do this we perform a survey totalling 107 responses and come to a conclusion that there is a need for transparency amongst companies in order for the advertisement to work efficiently.På senare år har man försökt sig på att effektivisera annonsering. Mestadels har dessa försök fokuserat på att rikta annonser mot enskilda personer, och på så sätt säkerställa att personen har ett intresse av annonsen. För att man ska ha möjligheten att personifiera en annons så behöver företaget information om konsumenten. Detta är en aning kontroversiellt och har dragit till sig en hel del uppmärksamhet i Sverige. Denna forskningsrapport fokuserar på vad den Svenska befolkningen anser om att dela med sig av sin personliga information. Vi har genomfört detta med hjälp av en enkätundersökning som 107 människor deltog i. Tillsammans kom vi fram till att det framför allt behövs genomskinlighet från företagen som använder sig utav personlig information, för att annonseringen ska fungera så bra som möjligt.
Books on the topic "Personal Public opinion"
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Lansky, Bruce. The baby name survey book: What people think about your baby's name. New York: Meadowbrook Press, 1998.
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Stalans, Loretta J. Self-presentation and legal socialization in society: Available messages about personal tax audits. [Chicago, IL]: American Bar Foundation, 1993.
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Kumlin, Staffan. The personal and the political: How personal welfare state experiences affect politcal trust and ideology. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2004.
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Ash, Timothy Garton. The file: A personal history. New York, USA: HarperCollins, 1997.
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Ash, Timothy Garton. The file: A personal history. Hammersmith, London: HarperCollinsPublishers, 1997.
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J, O'Gorman Hubert, and Singer Eleanor, eds. Taking society's measure: A personal history of survey research. New York: Russell Sage Foundation, 1991.
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Lansky, Bruce. The baby name personality survey. Deephaven, MN: Meadowbrook Press, 1990.
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Barry, Sinrod, ed. Yi shi ying ming ren ni xuan.: The baby name survey book : what people think about your baby's name. Taibei Shi: Ji tian wen hua shi ye you xian gong si, 2000.
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Barry, Sinrod, ed. Ying wen ming ming DIY.: The baby name survey book : what people think about your baby's name. Taibei Shi: Ji tian wen hua shi ye you xian gong si, 1999.
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Barry, Sinrod, ed. Ying wen ming ming DIY.: The baby name survey book : what people think about your baby's name. Taibei Shi: Ji tian wen hua shi ye you xian gong si, 1999.
Find full textBook chapters on the topic "Personal Public opinion"
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Schwartz, Shalom H. "Chapter 5 Basic Personal Values and Political Orientations." In Improving Public Opinion Surveys, edited by John H. Aldrich and Kathleen M. McGraw, 63–82. Princeton: Princeton University Press, 2012. http://dx.doi.org/10.1515/9781400840298.63.
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Dieck, Helene. "Personal Preferences." In The Influence of Public Opinion on Post-Cold War US Military Interventions, 69–86. New York: Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137519238_4.
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Bakir, Vian, and Andrew McStay. "Feeling-Into the Civic Body: Affect, Emotions and Moods." In Optimising Emotions, Incubating Falsehoods, 103–37. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-13551-4_5.
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AbstractThis chapter accounts for the energising role of affect, emotions and moods in circulating false information throughout the civic body. It starts by charting the trajectory of the role of feelings in understanding citizen-political communications. Their persuasive importance was recognised millennia ago and have been recognised anew in recent decades with the advent of neuroscience and the understanding that emotions are important for decisions and judgements. The chapter highlights three main mechanisms through which governments can try to manage public feeling and hence behaviour: discursive, decision-making based and datafied. It then considers the prevalent claim that we live in a post-truth condition (where appeals to emotion and personal belief are more influential in shaping public opinion than objective facts). While the relative importance of emotion and facts in everyday life is difficult to ascertain, the chapter demonstrates that the media from which people would normally derive their facts (namely, news media and social media) have become more emotionalised and affective, and suggests that we live in an informational environment that is sub-optimal for a healthy civic body. Finally, the chapter examines the challenges faced by governments in managing their population’s feelings during the COVID-19 pandemic where uncertainty, anxiety and false information proliferate.
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Vasileva, Violeta. "Application of a Human-Centric Approach in Security by Design for IoT Architecture Development." In Communications in Computer and Information Science, 13–22. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-09357-9_2.
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AbstractThe aim of this paper is to show the need for a comprehensive approach to studying cybersecurity in order to get a focus on both, technological factors and the human aspect in development a user level of IoT Reference Architecture. The author presents a methodology for researching the capacity of users to manage their digital identity and operate in a safe and secure cyber-physical environment. For this purpose, an approach is proposed, that is based on a defined survey research targeting personnel and individual users operating in cyber-physical environment. Based on the analysed survey results and formed observations, the paper suggests solutions for improving the competences of users in cyberspace and increase their cyber awareness. As a practical implementation of the proposed methodology, the author presents a developed Cyber Awareness platform. Its main purpose is to provide information and resources on cybersecurity and IoT security, and to be the main point of knowledge access. The portal also provides opportunities to test users’ cyber knowledge, participate in public survey related to cyber topics, share and exchange information, opinions and useful practices on cyber incidents and cyber knowledge.
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Fujishige, Hiromi Nagata, Yuji Uesugi, and Tomoaki Honda. "The Evolution of Japan’s Peacekeeping Policy 1992–2012." In Japan’s Peacekeeping at a Crossroads, 39–60. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-88509-0_3.
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AbstractIn this chapter, we will provide an overview of the evolution of Japan’s peacekeeping policy from the enactment of the Peacekeeping Operations (PKO) Act in 1992 to the era before the return of Prime Minister Shinzo Abe in 2012 (we will also briefly mention more recent issues where relevant). The chapter consists of three sections. First, we will outline Japan’s experiences with personnel contribution to United Nations Peacekeeping Operations (UNPKOs) and other related activities. For this purpose, we will pay particular attention to Japan’s policy concept of International Peace Cooperation (IPC), in which UNPKO participation is embedded. Because the two variations of IPC (narrow vs. broad) coexist within the Government of Japan (GoJ) policy framework, we will evaluate its actual performance within these respective categories. Second, we will trace how Japan tried to follow the trends of “robustness” and “integration” from the early 1990s to 2012. Above all, we will investigate how the fifth item of the Five Principles, namely the restriction on the use of weapons only for self-preservation, caused practical problems for the Self-Defense Forces (SDF) peacekeepers on the ground, widening the gap between Japan and the international standard. Lastly, however, we will summarize how political realignment and shifts in public opinion were related to the decline of anti-militarism, which once restrained Japan’s UNPKO participation.
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Schwartz, Shalom H. "Basic Personal Values and Political Orientations." In Improving Public Opinion Surveys. Princeton University Press, 2011. http://dx.doi.org/10.23943/princeton/9780691151458.003.0005.
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This chapter explains how values structure political attitudes and behavior, by laying out the theoretical framework and arguing for the relevance of these personal values to politics. It defines ten broad values according to the motivation that underlies each of them. These ten values may encompass the full range of motivationally distinct values recognized across cultures. They are likely to be universal because they are grounded in one or more of three universal requirements of human existence, with which they help people cope: needs of people as biological organisms, requisites of coordinated social interaction, and survival and welfare needs of groups. The chapter's analyses indicate that some of the personal values—in particular, tradition, conformity, hedonism, and universalism—have both direct and indirect effects on voting behavior and political attitudes.
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Adamczyk, Amy. "The Importance of Religion, and the Role of Individual Differences." In Cross-National Public Opinion about Homosexuality. University of California Press, 2017. http://dx.doi.org/10.1525/california/9780520288751.003.0002.
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Drawing on an original analysis of the last three waves of World Values Survey, this chapter explores the role of a nation’s religious context and individual demographic factors for shaping cross-national attitudes. Ideas drawn from rational choice theories of religion and religious contextual effects provide theoretical insight into how personal religious beliefs and overall levels of religious belief shape attitudes. The analysis shows that more religious residents and residents of nations with high levels of religious belief are more likely to disapprove of homosexuality. Distinctions are also drawn between the various major religions. Nations with a substantial number of people who adhere to Islam, Eastern Orthodoxy, and a variety of Protestant faiths tend to have residents with more conservative views than those living in majority Catholic and mainline Protestant nations. The chapter ends by assessing the individual demographic factors that shape attitudes.
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Koganzon, Rita. "Rousseau and the Authority of Opinion." In Liberal States, Authoritarian Families, 129–56. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197568804.003.0006.
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This chapter considers how Rousseau’s thinking about authority differs from Locke’s. Rousseau did not reject the possibility of sovereignty, but like Locke, he concluded that sovereign power could never extend to the government of public opinion, which could not be controlled by the impersonal, indirect form of government necessary to preserve liberty and equality. Even in virtuous republics, only highly personal authorities like the Lawgiver, the censors, and public educators can regulate opinion. But in modern, commercial societies, such public authorities are impotent or even dangerous. Under such conditions, the private authority of parents and especially mothers was the last hope for fortifying children against the social and intellectual corruption that modern political arrangements had created.
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Koganzon, Rita. "Conclusion." In Liberal States, Authoritarian Families, 191–202. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197568804.003.0008.
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The conclusion summarizes the reasons for Locke’s and Rousseau’s turn against absolutist congruence theory and toward a defense of authoritarian families in liberal states. They saw that the absolutists had failed to adequately grapple with the power of public opinion to undermine the sovereign authority that was supposed to control it, and they understood the enormous influence of opinion over our ideas and its potential to foreclose intellectual freedom. To defend that freedom for adults, they leaned on the family and its domestic education of children as a buttress and counterinfluence against the power of fashion and opinion. Recognizing this pedagogical role of personal authority in the foundations of liberalism may help us to resolve our own inability to find a place for the basic but private experience of personal authority, which, however much we wish it away, remains central to forming liberal public life
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Brank, Eve M. "Barriers to Marriage." In The Psychology of Family Law, 11–27. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479865413.003.0002.
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In the U.S., individual states hold the power of marriage regulation and decide who can and cannot get married. As such, a number of barriers to marriage either are, or historically have been, in place throughout the states. Past barriers are those like physical and mental conditions the states once viewed as risky for reproductive purposes. Barriers also included race and sexual orientation with some states throughout different periods of history restricting interracial and same-sex marriages. Today, barriers are still in place for young age, incest, polygamy/bigamy, fraud, and duress. Personal attitudes and public opinions seem to be the main driving forces behind the changing landscape of past marital barriers. Psychological research has also played a role by informing public opinion.
Conference papers on the topic "Personal Public opinion"
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Filkova, S., and O. Nakova Krstic. "6ER-032 Public opinion and personal situation in times of the COVID-19 pandemic." In 25th Anniversary EAHP Congress, Hospital Pharmacy 5.0 – the future of patient care, 23–28 March 2021. British Medical Journal Publishing Group, 2021. http://dx.doi.org/10.1136/ejhpharm-2021-eahpconf.356.
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Lopandin, Konstantin. "Vision of Happiness, and Life Values of Different Generations." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-38.
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The analysis of generational differences has been a relevant topic in some social sciences for the last years. Happiness as a phenomenon has just recently become a focal point of psychologists. There has still been little research into determinants of happiness in different generations. In the research paper, the author explores the relationship between perceptions of happiness across generations and the values that accompany them. The study was carried out with the use of such methods as content-analysis, factor analysis, the technique of S. Schwartz, statistic methods. Main results: the main associations obtained for the stimulus word ‘happiness’ are highlighted and described; a comparison of the results from the factor analysis is given. The author comes to a generalised conclusion regarding the important difference in the understanding of happiness between generations X (the relevance of health) and Y (the relevance of an interesting life) and regarding the similarity of other notions of ‘happiness’ across generations. Differences in perceptions of happiness were found: for generation X it is health, for generation Y it is an interesting life. Both of the generation share the opinion that the most significant markers of human happiness are a healthy family, strong personal relationships, a job, a home and wealth. Safety and tranquillity are also important, but with the above, all setbacks are overcome as temporary obstacles that add to one’s sense of ‘happiness’. The hypothesis that perceptions of happiness are determined by different values due to intergenerational differences has been confirmed.
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Nemţoi, Gabriela. "Interference with Freedom of Expression." In World Lumen Congress 2021, May 26-30, 2021, Iasi, Romania. LUMEN Publishing House, 2022. http://dx.doi.org/10.18662/wlc2021/50.
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Established as a personal right, the right to free speech implies obligations and duties, which may generate possible restrictions. Freedom of expression works correctly in a legal framework when it comes to a legitimate aim in a state law. Article 10, paragraph 2, of the Convention explains the conditions under which the right to freedom of expression is justified by the need to protect certain public interests (such as those relating to national security, the territorial space of the state, public order, the prevention of crimes, the protection of health and social morals, the guarantee of authority and the impartiality of the judiciary) but also to protect certain private interests, such as reputation and the rights of others. persons or the need to prevent the publication of secret information. This paragraph basically authorizes states to take certain measures to protect those interests, which materialize through rules and normative rules of the right to conscience, opinion and freedom of expression States enjoy a margin of appreciation for establishing the need for such reactions in a state governed by the rule of law, but in the end it is also up to the European Court of Human Rights to rule on the compatibility of interference with the provisions of the Convention, assessing on a case-by-case basis if the interference arises as a result of the urgent social issues and whether it is fair.
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Solomon, J. H., P. Gonzalez-Mohino, F. Amirouche, and D. Zavattero. "Feasibility Analysis and Computer Simulation of an Automated Bus Route." In ASME 2002 International Mechanical Engineering Congress and Exposition. ASMEDC, 2002. http://dx.doi.org/10.1115/imece2002-33186.
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Traffic congestion in major cities is a major problem which is growing steadily every year. It is clear that something must be done to curb this trend. Several different concepts are being investigated which can be used to minimize congestion and improve the traffic flow. Automation of the bus system represents one of those methods, and is the focus of this paper. Currently, public opinion of the quality of bus services is generally not perceived as adequate. Buses generally travel about 60% of the speed of other vehicles, and more often than not adherence to schedule is difficult to achieve. The consequence is that people choose to take personal transportation instead, causing increased congestion. Automation seeks to address this issue by offering decreased travel times, increased schedule adherence, and greater overall convenience compared to the current bus systems. The concept of automation is based on expanding upon the ideas of Bus Rapid Transit (BRT) and making the system as efficient as possible.
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Belyi, Vladislav Aleksandrovich, and Andrei Vladimirovich Chugunov. "Features of the E-Government Services Development in the COVID-19 Pandemic Context." In 23rd Scientific Conference “Scientific Services & Internet – 2021”. Keldysh Institute of Applied Mathematics, 2021. http://dx.doi.org/10.20948/abrau-2021-29.
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The article analyses the features of the state electronic services development based on the results of a St Petersburg residents survey. The survey, the main purpose of which was to identify the opinion of citizens about the relevance, level of trust and attitude towards the services of Smart City, was conducted in March 2020, in the midst of the COVID-19 pandemic. We used the data from previous studies for a comparative analysis of the Smart City concept development. As a result, we identified the most popular electronic services, as well as the factors that influence the success of their implementation. The results showed that the most relevant services for the residents of St. Petersburg are electronic services in the healthcare and medicine (78%), safe city services (70%), two types of electronic services in the field of transport: for passengers of public transport (63%) and owners of personal vehicles (61%). The parameters of functionality, trust and development of services are determined and analyzed additionally.
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Schröder, Ilse, Ed De Jonge, Erik Mooij, and Frank Evers. "Global challenges, local impact." In CARPE Conference 2019: Horizon Europe and beyond. Valencia: Universitat Politècnica València, 2019. http://dx.doi.org/10.4995/carpe2019.2019.10564.
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In 2015, the UN set 17 global goals, the so-called Sustainable Development Goals (SDGs) for the year 2030, “a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity”. Although these challenges are global, their impact manifests itself on a local level. An inspiring challenge for HU UAS Utrecht is to educate self-confident (upcoming) professionals who contribute to the realization of these global goals by creating local impact. In our opinion such professionals are socially involved, cope with complexity, think systemic and work trans-disciplinary. Furthermore, they ‘mix and match’ personal, societal and professional development, which will not be confined to formal education but lasts a lifetime. This complex challenge forges us to transform our thinking about education and how to organize learning, and about how, where and with whom we educate. UAS’s will have to cooperate with private, public and research partners and create communities in which all participants work, learn and develop themselves while facing new challenges.
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Miulescu, Miruna Luana. "Youth at Risk of Early School Leaving: Exploring Educational Strategies." In 17th Education and Development Conference. Tomorrow People Organization, 2022. http://dx.doi.org/10.52987/edc.2022.016.
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ABSTRACT There is general agreement among scholars and policy makers that Early School Leaving (ESL) represents a serious social phenomenon that has many negative consequences on the individual, economic development, and on society as a whole. ESL is considered a serious social problem, as well as an important phenomenon on the public agenda and education policies of Romania. As part of the Erasmus+ project Orienta4YEL, a multidimensional study was conducted and the data shows that Romania also experiences unpreparedness of school and community to embrace the whole spectrum of early school leaving. The study design employed individual interviews for members of school leadership team and administration (N=9), focus groups for general and vocational secondary schools and high schools teachers/trainers (N=63), and focus groups for young people representatives (N=91) as data collection tools. The empirical findings of the study revealed that in Romania there is a convergence of opinion on the most relevant factors that cause young people to leave school before completing compulsory education. Therefore, personal challenges are the one that contribute the most to the risk of early leaving, followed closely by family reasons and institutional factors. Therefore, this paper explores the challenges that are aimed at improvements in the early school leaving rate. Specifically, the analysis will shed light on the prevention strategies that have been developed and implemented, as well as on the deficit perspective on early school leaving within institutional and national policies. By addressing the existing supporting educational actions in areas where economic and social conditions are an obstacle for pupils, this paper will furthermore particularly analyse the potential barriers which arise on the system’s ways of reducing the early leaving rate in order to better identify, prepare for, and respond to this phenomenon. Keywords: early school leaving, risk factors, support strategies, education policy
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Шарохина, Светлана. "SOCIAL ADVERTISING AS A TOOL FOR FORMING PUBLIC OPINION." In Сборник избранных статей по материалам научных конференций ГНИИ «Нацразвитие» (Санкт-Петербург, Март 2021). Crossref, 2021. http://dx.doi.org/10.37539/mar314.2021.39.36.002.
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В статье названы особенности социальной рекламы, дан краткий обзор ее развития в России. Приведены результаты изучения субъективного отношения молодёжи Самарской области к социальной рекламе. С делан вывод о том, что, по мнению молодёжи, при разработке социальной рекламы нужно соблюдать чередование позитивной и негативной информации, в сюжете социальной рекламы должна быть заключена судьба человека. The article describes the features of social advertising, gives a brief overview of its development in Russia. The results of studying the subjective attitude of the youth of the Samara region to social advertising are presented. It was concluded that, in the opinion of young people, when developing social advertising, it is necessary to observe the alternation of positive and negative information, the fate of a person should be concluded in the plot of social advertising.
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Repanovici, Angela, Claudiu Coman, Adrian Tuliga, and Doina Draguinea. "MEASURING THE MEDIA IMPACT FOR PUBLIC OPINION ON THE PERFORMANCE OF POLICE PERSONNEL." In 8th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS Proceedings 2021. SGEM World Science, 2021. http://dx.doi.org/10.35603/sws.iscss.2021/s10.57.
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Yeung, Neil, Jonathan Lai, and Jiebo Luo. "Face Off: Polarized Public Opinions on Personal Face Mask Usage during the COVID-19 Pandemic." In 2020 IEEE International Conference on Big Data (Big Data). IEEE, 2020. http://dx.doi.org/10.1109/bigdata50022.2020.9378114.
Full textReports on the topic "Personal Public opinion"
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Agrawal, Asha Weinstein, and Hilary Nixon. What Do Americans Think About Federal Tax Options to Support Transportation? Results from Year Twelve of a National Survey. Mineta Transportation Institute, June 2021. http://dx.doi.org/10.31979/mti.2021.2101.
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This report summarizes the results from the twelfth year of a national public opinion survey asking U.S. adults questions related to their views on federal transportation taxes. A nationally-representative sample of 2,516 respondents completed the online survey from February 5 to 23, 2021. The questions test public opinions about raising the federal gas tax rate, replacing the federal gas tax with a new mileage fee, and imposing a mileage fee just on commercial travel. In addition to asking directly about support for these tax options, the survey collected data on respondents’ views on the quality of their local transportation system, their priorities for federal transportation spending, their knowledge about gas taxes, their views on privacy and equity matters related to mileage fees, travel behavior, and standard sociodemographic variables. This large set of variables is used to identify personal characteristics and opinions correlated with support for the tax options. Key findings include that large majorities supported transportation improvements across modes and wanted to see the federal government work towards making the transportation system well maintained, safe, and equitable, as well as to reduce the system’s impact on climate change. Findings related to gas taxes include that only 2% of respondents knew that the federal gas tax rate had not been raised in more than 20 years, and 71% of respondents supported increasing the federal gas tax by 10 cents per gallon if the revenue would be dedicated to maintenance. With respect to mileage fees, roughly half of respondents supported some form of mileage fee, whether that was assessed on all travel or just on commercial travel, 62% believe that low-income drivers should pay a reduced mileage fee rate, and 52% think that electric vehicles should pay a lower rate than gas and diesel vehicles. The analysis of trends across the survey series, which has run from 2010 to 2011, shows that support for both higher gas taxes and a hypothetical new mileage fee has risen slowly but steadily, and Americans’ experience with COVID over the past year has not disrupted those trends. Finally, support for the tax and fee options varies mostly by most personal characteristics, but there are frequently large differences correlated with age, community type, and political affiliation.
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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.
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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, but also its possibilities as the main tool of Internet marketing and offline or digital marketing. It is emphasized that the personal brand should be considered as a tool that builds a reputation and a positive image in the information space, as well as allows you to get a variety of resources only using professional skills and knowledge. It is important not only to form your own audience, but also to meet its needs. The GORDON online publication is analyzed, because this media resource is a consequence of the influence of personal brand on the audience and rapid development in the context of promoting a particular media resource, and the main ideologue and co-founder of this publication is an example of how personal brand can affect audiences. and promote the development of a specific business project. It is noted that the reputation of Dmitry Gordon and his odious figure became the basis for the success of this online publication, and attitudes toward him may be different and often ambiguous, but his person is known to everyone in the post-Soviet space. Modern information space needs scandalous and odious personalities, because they are able to arrange a show, give people emotions. The author points out that branding is an extremely promising technology not only in the context of promoting and promoting a particular media resource or personal brand, but also promotes the comprehensive development of journalists as public opinion experts and potential speakers at international conferences not only in journalism, but also internet marketing.
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NARYKOVA, N. A., S. V. KHATAGOVA, and Yu R. PEREPELITSYNA. PEJORATIVE WORDS IN GERMAN MASS-MEDIA IN NOMINATIONS OF POLITICIANS. Science and Innovation Center Publishing House, April 2022. http://dx.doi.org/10.12731/2077-1770-2021-14-1-3-57-68.
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One of the main functions of mass media is influence on public opinion. So emotionally-painted lexical means are widely used in mass media in relation to leading politicians who are the centre of political arena. They are exposed to the frequent criticism, a negative estimation. The present article is devoted to the consideration of pejorative lexicon which is applied in nominations for heads of states. An empirical material of research were electronic newspapers and editions: Der Spiegel, Die Zeit, Sueddeutsche Zeitung, Der Tagesspiegel, taz, Die Welt, Gegenblende. As the basic methods of research are the following: the componental analysis, the lexico-semantic analysis, the stylistic analysis. The result of research revealed, that in German mass media there is a significant amount of persons names pejorative colouring. They express censure, disrespect, sneer, hatred, antipathy, condemnation, mistrust and so on. There main word-formations for persons nominations are composition, a derivation with using of suffixes and subsuffixes, attributive word-combinations, metaphorically-metonymical way. The materials of the research work can be used in the course of learning German language, at the practical training in oral speech, and also in the course of lexicology, general and aspect lexicography.