Dissertations / Theses on the topic 'Perceptual mapping'
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Gilbert, Stephen A. B. (Stephen Alex Boatwright). "Mapping mental spaces : how we organize perceptual and cognitive information." Thesis, Massachusetts Institute of Technology, 1997. http://hdl.handle.net/1721.1/10151.
Full textNUNES, DEBORAH COUTINHO GIL. "PERCEPTUAL MAPPING OF HOTELS IN RIO DE JANEIRO: A COMPOSITIONAL APPROACH." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24468@1.
Full textCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
A indústria hoteleira vem se desenvolvendo significativamente nos últimos anos impulsionada por grandes investimentos privados e do governo no setor de turismo e infraestrutura. Inteiramente vinculada à demanda turística e inserida no setor de serviços, a indústria apresenta um composto variável de bens e serviços, que requer o entendimento das necessidades e dos desejos de seus clientes para adotar as estratégias adequadas. Tal mercado é particularmente sensível à qualidade dos serviços prestados e produtos oferecidos aos hóspedes. A satisfação do consumidor é, portanto, um dos principais objetivos do setor, que busca criar valor para os seus clientes ao antecipar e gerenciar suas expectativas, sejam elas no segmento de turismo de lazer, sejam no segmento de turismo de negócios. Nesta pesquisa alguns atributos apontados como essenciais aos serviços de hotelaria foram utilizados com o objetivo de entender como o mercado percebe um conjunto de hotéis localizados na cidade do Rio de Janeiro. Para tanto, foi realizado um estudo em que se empregou análise de correspondência para desenhar o mapa de percepções relativo a um conjunto pré-definido de atributos e hotéis. O mapa bidimensional indica prevalência dos atributos área de lazer e valor para a dimensão I e de um conjunto de atributos mais voltados para o segmento de negócios no caso da dimensão II, onde localização e restaurante são destaques positivos e qualidade do quarto e limpeza têm relevo negativo. O Othon Palace enfatiza os dois segmentos (as duas dimensões). O hotel Pestana Rio Atlântica prioriza o turismo lazer, enquanto que os outros oito hotéis pesquisados estão mais concentrados em torno da origem (coordenadas normalizadas com valor absoluto inferior a 0,4), o que caracteriza um posicionamento estratégico ambíguo, buscando privilegiar tanto o turismo de negócios quanto o de lazer.
The hotel industry has been developing significantly in the last years, driven by large public and private investments in the tourism and infrastructure sectors. Said industry is entirely related to the demand of tourism activity and is inserted in the service sector. Additionally, it is made up of a variable of good and services, which requires the understanding of the needs and wants of its clients in order to adopt the adequate strategies. Such a market is particularly sensitive to the quality of services rendered as well as to products offered to guests. Therefore, customer satisfaction is one of the main objectives of the sector that strives to create value for its clients by anticipating and managing their expectations, be them in the leisure or business tourism segments. In this research some attributes considered to be essential to the services of the hotel industry were used with the purpose of understanding how the market perceives a group of hotels located in the City of Rio de Janeiro. To this effect, a study was done in which correspondence analysis was implemented to conceptualize the perceptions map concerning a group of predefined attributes and hotels. The bi-dimensional map indicates mostly leisure attributes and value to the Dimension I and a group of attributes pertaining to the business segment in the Dimension II, where location and restaurant stand out as positive factors and room quality and cleanliness have a negative relevance. Othon Palace hotel emphasizes the two segments (the two dimensions). Pestana Rio Atlântica hotel prioritizes leisure tourism, while the other eight hotels that were analyzed are more concentrated due to their origin (normalized coordinates with an absolute value inferior to 0.4), which characterizes an ambiguous strategic positioning, striving to excel both in leisure and business tourism.
Wang, Mike M. Eng Massachusetts Institute of Technology. "Product perceptual mapping on fashion designs with Gaussian mixture variational autoencoder and triplet loss." Thesis, Massachusetts Institute of Technology, 2018. https://hdl.handle.net/1721.1/121642.
Full textThesis: M. Eng., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, 2018
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 51-53).
Product perceptual maps are visualizations of the perceptions of products by customers. They provide many advantages to businesses, such as identifying gaps in the market, understanding competition, and finding how new products fit into a market. Conventional product perceptual mapping methods exhibit limitations, particularly in capturing the highly nonlinear structure in product perceptual categories. Therefore, given only a set of images and triplet data representing product co-occurence by consumers, we propose and use a Gaussian mixture variational autoencoder (GMVAE) with triplet loss to create product embeddings. These product embeddings are then flattened into a 2D perceptual map able to be interpreted by human judgment. We test the GMVAE approach on three datasets: (1) a dataset of simple generated data; (2) the MNIST dataset, a dataset of handwritten digits; and (3) the Amazon Fashion dataset, a dataset of product images, product categories, and similar products. The GMVAE method is quantitatively evaluated on its ability to capture product "latent" categories, and qualitatively evaluated on the quality of its 2D perceptual maps compared with those produced by using a conventional perceptual mapping method. We find that across the experiments, the GMVAE method could reasonable capture "latent" perceptual product categories and is more effective than the conventional perceptual mapping baseline in correctly identifying and predicting latent product categories.
by Mike Wang.
M. Eng.
M.Eng. Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science
Gerrett, Nicola. "Body mapping of perceptual responses to sweat and warm stimuli and their relation to physiological parameters." Thesis, Loughborough University, 2012. https://dspace.lboro.ac.uk/2134/11000.
Full textJeon, Lisa. "Drawing Boundaries and Revealing Language Attitudes: Mapping Perceptions of Dialects in Korea." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc271835/.
Full textHolt, Jerred Charles. "Emergent Features and Perceptual Objects: A Reexamination of Fundamental Principles in Display Design." Wright State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=wright1386668979.
Full textGreener, Judith Robin. "Contralateral Prophylactic Mastectomy: An Exploratory Approach to Understanding the Decision Making Process." Diss., Temple University Libraries, 2015. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/354121.
Full textPh.D.
The rate at which women choose mastectomy has grown dramatically, and of particular note is the increase in contralateral prophylactic mastectomy (CPM). For women with no history of breast cancer or genetic risk, CPM represents a treatment decision that does not offer better long-term outcomes than the decision not to remove a healthy breast and may be associated with increased surgical risk and interventions, increased cost to the healthcare system, and potential adverse psycho-social outcomes. To better understand the decision making process regarding the election of CPM among women with early stage unilateral breast cancer, with no family history or genetic risk, a three-phase exploratory study was conducted. Qualitative in-depth interviews were conducted with healthcare providers who have close interaction with women during the decision making process (N=3) and patients who made a surgical decision about breast cancer treatment within the past three years (N=11). These two phases informed the design of the quantitative internet survey, conducted among women diagnosed with early stage breast cancer in the process of making a surgical decision (N=336). The survey design was also guided by an existing model for treatment decision making which uses a social ecological framework (Revenson & Pranikoff, 2005). In addition to descriptive analyses, perceptual mapping was utilized to understand patients’ conceptualizations of the relative importance of factors considered during the decision making process, and AdSAM® was used to gauge emotional response. Results suggest that women more likely to elect CPM demonstrate an emotional response to a generalized fear of cancer, along with the need to take control of their situation. In addition, retrospective interviews emphasized somewhat different reasons for electing CPM, highlighting the importance of prospective research in studying the decision making process.
Temple University--Theses
Leung, Raymond Electrical Engineering & Telecommunications Faculty of Engineering UNSW. "Scalable video compression with optimized visual performance and random accessibility." Awarded by:University of New South Wales. Electrical Engineering and Telecommunications, 2006. http://handle.unsw.edu.au/1959.4/24192.
Full textRuggieri, Dominique Grace. "An Investigation of Parents' Perceptions of BMI and BMI-for-age, School-Based BMI Screening Programs and BMI Report Cards: Using Framing Theory and Perceptual Mapping Methods to Develop a Tailored BMI Report Card for the School District of Philadelphia." Diss., Temple University Libraries, 2012. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/185961.
Full textPh.D.
School-based body mass index (BMI) screenings seek can improve parents' recall about their child's weight, increase concern about excess weight, and correct parents' misperceptions to help them make informed decisions about their child's health. However, schools have questioned parents' understanding of and attitudes about BMI, and have expressed concern about parents' reactions to BMI reports. Using a sample of school nurses (n=7) and parents/guardians (n=125) from the School District of Philadelphia (SDP), this research addressed these concerns by clarifying: 1) parents'/guardians' perceptions and knowledge about BMI; 2) the challenges schools face in communicating with parents/guardians; and 3) the messages that can be communicated to parents/guardians to help them understand their child's BMI-for-age category and why their child's BMI is measured in his/her school. The research used framing theory and perceptual mapping methods to study and improve communication about BMI to parents/guardians in the School District. The four-phase study design incorporated qualitative (focus groups and semi-structured in-depth interviews) and quantitative (cross-sectional survey) methods to assist in the development of an evidence-informed BMI report card template for the SDP. Messages were constructed to meet the needs of four distinct groups of parents/guardians that emerged from the factor and cluster analyses - "Passive Parents," "Neutral Parents," "Confident Advocates" and "Active Worriers." Although each cluster of parents/guardians had their own unique perceptions and varying degrees of assuredness and confidence related to BMI concepts, the majority of parents/guardians in this study shared common favorable perceptions about BMI measures, school-based screening programs and BMI report cards.
Temple University--Theses
Zamir, Syed Waqas. "Perceptually-inspired gamut mapping for display and projection tecnologies." Doctoral thesis, Universitat Pompeu Fabra, 2017. http://hdl.handle.net/10803/404677.
Full textLes indústries de cinema i televisió estan treballant contínuament en el desenvolupament de diferents característiques de la imatge que puguin proporcionar una millor experiència visual per als espectadors; aquests atributs d’imatge inclouen la resolució espacial, la resolució temporal (fotogrames per segon), major contrast i, recentment, amb les noves tecnologies de visualització emergents, una gamma de colors (gamut) molt més ampli. El gamut d’un dispositiu és el conjunt de colors que aquest dispositiu és capaç de reproduir. Els algoritmes de modificació de gamut (GMA, de les seves sigles en anglés) transformen els colors del contingut original a la paleta de color del dispositiu de visualització amb els objectius de (a) reproduir el contingut amb precisió preservant al mateix temps la intenció artística del creador del contingut original i (b) utilitzar tot el gamut de color del dispositiu de visualització. Hi ha dos tipus d’algoritmes de modificació de gamut: Reducció de Gamut (GR) i Extensió de Gamut (GE). GR implica la transformació dels colors d’un gamut d’origen més gran a un gamut de destinació més petit. Mentre que a GE, els colors s’assignen d’un gamut d’origen petit a un gamut de destinació més gran. En aquesta tesi es proposen tres algoritmes de Reducció de Gamut (GRAs) i quatre algoritmes d’extensió de Gamut (GEAs). Aquests mètodes compleixen amb algunes propietats perceptives globals i locals bàsiques de la visió humana, produint resultats que són estat de l’art, i que són naturals i perceptualment fidels al material original. D’altra banda, es presenta una avaluació psicofísica del problema d’extensió de Gamut específicament dissenyada per a cinema utilitzant un projector de cinema digital en condicions cinemàtiques (baixa llum ambiental); aquest estudi creiem que és el primer del seu tipus a la literatura. També mostrem com les mètriques de qualitat d’imatge disponibles actualment proporcionen resultats que no es correlacionen bé amb l’elecció dels usuaris quan s’apliquen al problema d’Extensió de Gamut.
Chen, Shaohua. "A Perceptually Inspired Framework for ColorRendering and Gamut Mapping." Paris 13, 2011. http://www.theses.fr/2011PA132007.
Full textColor Management System (CMS) aims to realize coherent reproduction through a cross-media chain. It is a joint-domain issue which involves color science, vision science and image processing. Nowadays, pleasant reproduction of CMS draws increasing concern as well. Most of the state-of-the-art solutions are based on the International Color Consortium (ICC) standard Version 4 whose recommendations on rendering intents are mainly based on color science and unaware of image contents. This leads to ambiguity of rendering intents selection and insufficient detail retaining in real practice. Targeting these insufficiencies, the concept of Image Quality Assessment (IQA) is introduced into CMS by the proposed Image Gamut Boundary Reduction (IGBR) operation to enable more reasonable rendering intents selection based on image content analysis. More importantly, several natural color image enhancement algorithms are developed and integrated into the existing CMS solutions with consideration of device characteristics which dramatically improves the global pleasantness and detail retaining of the image reproduction
Boitard, Ronan. "Temporal coherency in video tone mapping." Thesis, Rennes 1, 2014. http://www.theses.fr/2014REN1S060/document.
Full textOne of the main goals of digital imagery is to improve the capture and the reproduction of real or synthetic scenes on display devices with restricted capabilities. Standard imagery techniques are limited with respect to the dynamic range that they can capture and reproduce. High Dynamic Range (HDR) imagery aims at overcoming these limitations by capturing, representing and displaying the physical value of light measured in a scene. However, current commercial displays will not vanish instantly hence backward compatibility between HDR content and those displays is required. This compatibility is ensured through an operation called tone mapping that retargets the dynamic range of HDR content to the restricted dynamic range of a display device. Although many tone mapping operators exist, they focus mostly on still images. The challenges of tone mapping HDR videos are more complex than those of still images since the temporal dimensions is added. In this work, the focus was on the preservation of temporal coherency when performing video tone mapping. Two main research avenues are investigated: the subjective quality of tone mapped video content and their compression efficiency. Indeed, tone mapping independently each frame of a video sequence leads to temporal artifacts. Those artifacts impair the visual quality of the tone mapped video sequence and need to be reduced. Through experimentations with HDR videos and Tone Mapping Operators (TMOs), we categorized temporal artifacts into six categories. We tested video tone mapping operators (techniques that take into account more than a single frame) on the different types of temporal artifact and we observed that they could handle only three out of the six types. Consequently, we designed a post-processing technique that adapts to any tone mapping operator and reduces the three types of artifact not dealt with. A subjective evaluation reported that our technique always preserves or increases the subjective quality of tone mapped content for the sequences and TMOs tested. The second topic investigated was the compression of tone mapped video content. So far, work on tone mapping and video compression focused on optimizing a tone map curve to achieve high compression ratio. These techniques changed the rendering of the video to reduce its entropy hence removing any artistic intent or constraint on the final results. That is why, we proposed a technique that reduces the entropy of a tone mapped video without altering its rendering
Moreira, José Antonio da Silva. "Mapas perceptuais e variações na participação de mercado." reponame:Repositório Institucional do FGV, 2006. http://hdl.handle.net/10438/2267.
Full textA questão do posicionamento de marcas é central ao processo de gerenciamento de marketing, pois produtos e serviços são adquiridos em grande parte em função da imagem que constroem na mente dos consumidores e clientes. Este trabalho busca explorar as relações existentes entre posicionamento de marca, preferências dos indivíduos e comportamento de compra através do tempo. Mais especificamente, ele se propõe a examinar as relações entre distância de uma marca ao ponto ideal num mapa perceptual e sua participação de mercado, e o quanto mudanças nessa distância através do tempo são acompanhadas de ganhos ou perdas de participação de mercado. Nessa tarefa são utilizadas técnicas de análise multivariada como o escalonamento multidimensional, a fim de elaborar os mapas perceptuais, e o mapeamento de preferências, a fim de localizar pontos ideiais nos mapas elaboradas. Também é utilizada a técnica de análise procrusteana, no processo de comparação de diferentes mapas perceptuais. Uma vez determinadas as distâncias das marcas ao ponto ideal e suas variações entre dois momentos no tempo, tais medidas são correlacionadas às participações de mercado das marcas, e suas variações. Os resultados obtidos no estudo empírico indicam que a variável 'distância ao ponto ideal no mapa perceptual' é boa candidata a um indicador de participação de mercado, presente e futura. No entanto, esta distância não se mostra um bom indicador das variações na participação de mercado propriamente ditas. Outro resultado interessante diz respeito ao conceito de equilíbrio entre a ordenação das marcas em função das distâncias ao ponto ideal e ordenação das marcas em função da participação de mercado, sugerindo que quando existe uma discordância nestas ordens, as participações de mercado das mrcas tendem a mudar na direção de reduzir este desequilíbrio.
The matter of brand positioning is central to the process of marketing management, as products and services are purchased a great deal due to the image they build in consumers and clients minds. This work aims to explore the relationships that exist between brand positioning, subject’s preferences and buying behavior across a period of time. More specifically, it proposes itself to examine the relationships between distance of a brand to the ideal point in a perceptual map and its market share, and to what extent changes in the distance of the brand to the ideal point are followed by gains or losses in market share. In this task, multivariate analysis techniques are employed, such as multidimensional scaling, in order to build the perceptual maps, and preference mapping, in order to determine the location of ideal points in the maps. Procrustean analysis is also employed in the process of comparing individual maps to each other. Once determined the distances of brands to the ideal point and its changes across two points in time, these measures are compared to the market share of these brands, and its changes. The results from the empirical study indicate that the variable “distance to the ideal point in a perceptual map” is a good indicator of market share, present and future. However, this distance does not represent a good indicator of the market share changes themselves. Another interesting result relates to the concept of equilibrium between ordering of brands according to distances to the ideal point, and ordering of brands according to market share, suggesting that, when there is disagreement between these two orderings, the market share of the brands tend to shift towards a reduction of this disequilibrium.
Shah, Raza. "Property inference decision-making and decision switching of undergraduate engineers : implications for ideational diversity & fluency through movements in a Cartesian concept design space." Thesis, University of Cambridge, 2017. https://www.repository.cam.ac.uk/handle/1810/278700.
Full textJia-LinLiao and 廖家麟. "Low-Distortion Perceptual-Based Tone Mapping and Detail Enhancement." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/00332609247936831467.
Full text國立成功大學
資訊工程學系碩博士班
101
High-Dynamic Range images have a span widely radiances, so the HDR images are not displayable in a regular Low-Dynamic Range monitors. The common solution of this problem is called Tone Mapping. Tone mapping can compress the HDR images into the LDR images with distortion. A good tone mapping operator should reproduce the original scene realistically instead of damaging the original images to obtain the exaggerate results. We propose our method in two stages. The first stage is a global perceptual-based tone mapping operator that implements the Naka-Rushton equation to do visual adaptation and preserves the detail of the brightness region. The second stage is to implement the Guided Image Filter to analyze local detail enhancement methods in order to avoid halos artifact and reduce the distortion rate efficiently. Focusing on distortion, we evaluate both two stages of our method with metric validated by psychophysical experiments, the distortion rate of two stages outperform the state of the art.
Hsiao, Chunliang, and 蕭俊良. "Market Positioning Analysis of Online Travel Agencies Based on Consumers' Perceptual Mapping." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/58416015693853042364.
Full text國立暨南國際大學
資訊管理學系
99
Despite travel products are one of the most popular items in online shopping market, the tourism market competition is still intense. The successful tourism business must simultaneously manage physical and Internet channels. Therefore, the dual channel mode (hybrid travel agency) is common in the tourism industry. Travel agency managers should pay more attention to the competition and market position issues on these two channel-dimensions. Market positioning analysis using perceptual mapping is generally used for analyzing consumers and markets. This study focuses on market positioning analysis of online travel agencies in Taiwan based on consumers' perceptual mapping and uses multidimensional scaling (MDS) to identify the perceptual maps of relative positions of the main nine travel websites in the perception of the customer. Empirical data were collected from Taiwanese who had purchased travel goods. A total of 951 Taiwan respondents participated in this study. The results of multidimensional scaling analyses show that the customer perceptions of some travel websites are very close in the perceptual map. This may mean that they are highly competitive. But some travel websites have unique service positions that are not strongly associated with other travel websites in the perceptual maps. This research result will to provide management-related references for hybrid travel agency managers.
Vasudevan, Arvind. "Using expert opinion and perceptual mapping : to develop biodiversity indicators for ecosite classification and decision support." 2004. http://hdl.handle.net/1993/15766.
Full textWei, Wan-Ru, and 魏婉如. "A Study of Perceptual Mapping and IPA of Household Appliances-A Case Study of TATUNG Company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/s362ns.
Full text朝陽科技大學
企業管理系
104
In recent years, with the rapid technological development and the raise of economic and national income, consumers’ demand of household electric appliances has changed from luxury to indispensable necessities. As the demand of household electric appliances increases, the industry of household electric appliances has developed. The people’ life has closely lived with household electric appliances. The industry of household electric appliances in Taiwan has been more than seventy years. Tatung, which has the longest history, is not only durable and economical but also the love and the miss to hometown, Taiwan, to the students abroad and the consumers in 1950s and 1960s. After Taiwan became the member of the WTO, brands of imported appliance begin to march into Taiwan. This situation is a major threat to Tatung and the Panasonic, from Japan, and LG, from Korea all have occupied considerable degree of market size in Taiwan. Tatung must need to make some transformation and change. This research wants to understand Taiwan consumers’viewpoints to Tatung by the questionnaire. The empirical result shows that different interviewee has different evaluation to Tatung, Panasonic and LG. The interviewees’ evaluation to Tatung will positively affect brand loyalty. And then, through the Importance Performance Analysis( IPA), we know that Tatung should improve the two services, “function” and “after-sales service” respectively. Keywords: brand loyalty, product attributes,I mportance Performance Analysis, perceptual map
Ma, Kede. "Objective Quality Assessment and Optimization for High Dynamic Range Image Tone Mapping." Thesis, 2014. http://hdl.handle.net/10012/8517.
Full textChen, Wen Lin, and 陳雯琳. "Using Web Mining and Perceptual Mapping to Support Customer-oriented Product Positions and Designs: The Case of ASUS Mobile Phone." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/nym59h.
Full text國立清華大學
工業工程與工程管理學系
104
With the rapid development of e-commerce applications, online shopping has become more popular and convenient than in-store shopping. E-commerce provides a fast and global platform in which transactions, pre- and post-sales communications take place efficiently and rapidly. Online shopping offers a range of product options with no geographical limitations to customers. Many people choose to use the Internet to search and purchase products and, thus, Internet provides enormous opportunities to consumer goods marketers and manufacturers. In recent years, many e-commerce websites provide consumer feedback functions and social networks, allowing customers to share their purchasing and usage experiences online. Companies collect and analyze information from customers’ reviews through the platform to understand the impressions of customers for products they purchased. Online customer reviews has been widely regarded as an important source of information influencing customers buying decisions. In addition, online customer reviews help companies to redesign their products with key features that better positions to target customers in promising market sectors. This research uses online customer reviews as the business intelligence (BI) corpus. After determining the source webpage of customer reviews, a web crawler needs to collect customer review text. Afterwards, computer-assisted text mining, clustering analysis, association rule mining, and perceptual mapping are applied to develop a formal methodology to compare similar products in a given domain. In this research, the consumer electronic sector is studied. Mobile phone customer reviews are web crawled, collected, mined, and analyzed. The study assists mobile phone manufacturers to understand the voice of customers in both positive and negative perspectives of post-purchasing experiences. The customer-preferred product functions, hardware/software/app features, and price positions, as key business intelligence, are derived for new product designs and market launches.
"Canonical Body Knowledge, Perceptuo-motor Coordination, And Tactile Localization." Tulane University, 2014.
Find full textacase@tulane.edu
McKeefry, D. J., M. P. Burton, C. Vakrou, B. T. Barrett, and A. B. Morland. "Induced deficits in speed perception by transcranial magnetic stimulation of human cortical areas V5/MT+ and V3A." 2008. http://hdl.handle.net/10454/6093.
Full text