Journal articles: 'Perceived risk'

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Ost, David H. "Perceived Risk." American Biology Teacher 57, no. 4 (April 1, 1995): 235–38. http://dx.doi.org/10.2307/4449976.

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Barron, Gregory. "Perceived risk." New Scientist 200, no. 2676 (October 2008): 20. http://dx.doi.org/10.1016/s0262-4079(08)62483-5.

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Tingchi Liu, Matthew, James L. Brock, Gui Cheng Shi, Rongwei Chu, and Ting‐Hsiang Tseng. "Perceived benefits, perceived risk, and trust." Asia Pacific Journal of Marketing and Logistics 25, no. 2 (March 29, 2013): 225–48. http://dx.doi.org/10.1108/13555851311314031.

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Dubosson, Magali, and Emmanuel Fragnière. "Perceived Risk Management." International Journal of Applied Logistics 1, no. 2 (April 2010): 37–52. http://dx.doi.org/10.4018/jal.2010040103.

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The purpose of this paper is to contribute to the theoretical work on service-perceived risk management of knowledge-based services (i.e., intangible and heterogeneous) and experience-based services and to suggest a framework that helps to formalize these risks and the value associated with their management, by arguing that this risk management relies on a sequence of risks (Threat, Event, Ignorance and Damage, called the TEID model) and on three categories of control measures (preventative, detective and protective). By categorizing customer-perceived risks, and by integrating control measures and assurances into their offer, providers can design new and valuable services. Service value-chains involve various providers (implicitly or otherwise) who may engender annoyance and damages as risks are a sequence of events. This paper holds the potential to contribute to extending an understanding and management capacity of customer-perceived risks of knowledge-based services. It brings into play a new framework and new risk management process. It also helps with formalizing and making tangible customer added-value.

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Weber, Elke U., and Richard A. Milliman. "Perceived Risk Attitudes: Relating Risk Perception to Risky Choice." Management Science 43, no. 2 (February 1997): 123–44. http://dx.doi.org/10.1287/mnsc.43.2.123.

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Agarwal, Sanjeev, and R. Kenneth Teas. "Perceived Value: Mediating Role of Perceived Risk." Journal of Marketing Theory and Practice 9, no. 4 (October 2001): 1–14. http://dx.doi.org/10.1080/10696679.2001.11501899.

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Markiewicz, Łukasz, Rafał Muda, Elżbieta Kubińska, and Paweł Augustynowicz. "An explanatory analysis of perceived risk decision weights (perceived-risk attitudes) and perceived benefit decision weights (perceived-benefit attitudes) in risk-value models." Journal of Risk Research 23, no. 6 (July 2, 2019): 739–61. http://dx.doi.org/10.1080/13669877.2019.1628089.

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Alkhadim, Mohammed, Kassim Gidado, and Noel Painting. "Perceived Crowd Safety in Large Space Buildings: The Confirmatory Factor Analysis of Perceived Risk Variables." Journal of Engineering, Project, and Production Management 8, no. 1 (January 31, 2018): 22–39. http://dx.doi.org/10.32738/jeppm.201801.0004.

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Kim, Seung Hwan, and Framarz Byramjee. "Effects Of Risks On Online Consumers Purchasing Behavior: Are They Risk-Averse Or Risk-Taking?" Journal of Applied Business Research (JABR) 30, no. 1 (December 30, 2013): 161. http://dx.doi.org/10.19030/jabr.v30i1.8291.

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Since the beginning of e-commerce, trustworthiness of commercial web sites has been a constant issue, and, very likely, it will continue to be. When an online shopper cannot trust a web site where he or she intends to make a purchase, the online shopper would perceive a risk of transactional security and a risk of privacy of personal information. In regard to this perceived risk in online transactions, this study is set out to find the change in the level of perceived risk in Business-to-Consumer (B2C) e-commerce and to test whether or not consumers trust a web-centric company at their first visit to the companys web site. Two major findings of this study are that about one third of those surveyed for the study feel an increased risk in B2C online transactions over the previous year, and that absolute majority of them have never or rarely shopped on a web site they are not familiar with. It is further found that even an attractive deal cannot affect the risk-averse behavior of online shopping. From the findings of the study, it is concluded that risk-averse online shopping behavior is a manifestation of increased perceived risk in B2C online transactions.

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Jia, Jianmin, James S. Dyer, and John C. Butler. "Measures of Perceived Risk." Management Science 45, no. 4 (April 1999): 519–32. http://dx.doi.org/10.1287/mnsc.45.4.519.

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Cabeza-Ramírez, L. Javier, Fernando J. Fuentes-García, M. Carmen Cano-Vicente, and Miguel González-Mohino. "How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk." Journal of Theoretical and Applied Electronic Commerce Research 17, no. 4 (November 1, 2022): 1431–49. http://dx.doi.org/10.3390/jtaer17040072.

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Previous literature has found underlying differences in purchasing behaviors, consumption habits, and Internet and social media usage between Generation X and Millennials. The activities and how users engage with consumer advice made by popular social media personalities can differ according to their age. Recent studies have shown that trust in the message transmitted by influencers is a critical factor in explaining the impact of consumer recommendations on their followers. However, so far there is little evidence of the possible variation according to the generational cohort to which they belong. This paper attempts to fill this gap by reviewing theoretical contributions on the relationships between perceived trustworthiness, perceived risk, product involvement, and purchase intention. Next, we proposed an exploratory model that analyzes the differences through partial least squares structural equation modeling (PLS-SEM) with multigroup analysis. The resulting hypotheses were tested on a sample of 116 Millennial and 135 Generation X influencer followers. The results confirmed moderating effects of the generational cohort on message credibility and purchase intention, as well as on Millennials’ risk perception. Additionally, social norm and gender were analyzed, and heterogeneity was found according to the level of social norm of the followers.

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Adnyani, Desak Ayu Made Eva Suari, and I. Putu Gde Sukaatmadja. "PERAN PERCEIVED RISK DALAM MEMEDIASI PENGARUH PERCEIVED QUALITY TERHADAP PERCEIVED VALUE." E-Jurnal Manajemen Universitas Udayana 8, no. 12 (December 3, 2019): 7072. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p09.

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The purpose of this study was to examine the role of perceived risk in mediating the effect of perceived quality on perceived value on customers of LPD Adat Jro Kuta Pejeng Village. The population of this study was LPD Adat Jro Village Kuta Pejeng who lived in the Pejeng Village area. A sample of 110 respondents was determined using the purposive sampling method. Methods of data collection using the questionnaire method in the form of a questionnaire. The analysis technique used is path analysis technique (analysis path) and sobel test. The results of the analysis show that perceived quality has a significant negative effect on perceived risk, perceived quality has a significant positive effect on perceived value, perceived risk has a significant negative effect on perceived value, and perceived risk has a significant positive effect as a mediation the effect of perceived quality on perceived value. Keywords: perceived quality, perceived value, perceived risk

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Snoj, Boris, Aleksandra Pisnik Korda, and Damijan Mumel. "The relationships among perceived quality, perceived risk and perceived product value." Journal of Product & Brand Management 13, no. 3 (May 2004): 156–67. http://dx.doi.org/10.1108/10610420410538050.

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Chavali, Kavita, and Ajith Kumar. "Adoption of Mobile Banking and Perceived Risk in GCC." Banks and Bank Systems 13, no. 1 (February 15, 2018): 72–79. http://dx.doi.org/10.21511/bbs.13(1).2018.07.

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The study deals with the adoption of mobile banking services by respondents in UAE and the perception of risk factors by them. A model was developed on the Customer Adoption Process of mobile banking. The model is validated based on the data collected using the questionnaire from a sample of 90 respondents in UAE. Factor analysis is used to evaluate and analyze the responses. Belief in technology and the value it creates are the major driving force for respondents to adopt mobile banking. Respondents perceive that mobile banking helps in proper financial planning due to continuous monitoring the transactions and time saving. Lack of privacy in the mobile banking transactions and not all banks offering mobile banking services in UAE are the major challenges perceived by the respondents for non-adoption of mobile banking. Respondents identify time risk, financial risk and performance risk as the most predominant risk factors compared to other risks in the adoption process.

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Clerc, E., T. Salzberger, S. Cano, E. Afolalu, and C. Chrea. "PNS108 Psychometric Validation of New Scales Expanding Conceptual Coverage of the ABOUTTM-Perceived Risk: Perceived Social Risk and Perceived Practical Risk." Value in Health 24 (June 2021): S192. http://dx.doi.org/10.1016/j.jval.2021.04.961.

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Yang, Yongqing, Yong Liu, Hongxiu Li, and Benhai Yu. "Understanding perceived risks in mobile payment acceptance." Industrial Management & Data Systems 115, no. 2 (March 9, 2015): 253–69. http://dx.doi.org/10.1108/imds-08-2014-0243.

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Purpose – The purpose of this paper is to examine and quantify how various uncertainties result in different perceived risk dimensions that hinder mobile payment (m-payment) acceptance. Design/methodology/approach – An uncertainty-risk-value framework was proposed based on perceived risk theory, prospect theory, and perceived value theory. Structural equation modeling method was used to test the research model. Findings – Perceived information asymmetry, perceived technology uncertainty, perceived regulatory uncertainty, and perceived service intangibility are confirmed as the main determinants of perceived risk, while perceived performance risk, perceived financial risk, and perceived privacy risk were found to have strong negative effects on perceived value and acceptance intention. Practical implications – The findings may help businesses and policy makers better understand the sources of perceived risk and help support the development of appropriate strategies to mitigate the risk concerns consumers have regarding m-payment. Originality/value – Although the hindering effects of perceived risk regarding m-payment acceptance have been confirmed in previous studies, the sources of perceived risk were rarely investigated. By examining the determinants of perceived risk in m-payment acceptance, this paper offers insights into how consumers perceive risks when adopting new innovations. Additionally, it bridges the gap between the antecedents and consequences of perceived risk.

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An, Hee-Jung, and Yeong-Hyeon Hwang. "Perceived Risk of Low Cost Carrier: Comparison between Overall and Contingent Perceived Risk." Journal of Tourism Sciences 43, no. 3 (May 1, 2019): 201–18. http://dx.doi.org/10.17086/jts.2019.43.3.201.218.

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Nanjaya, Carolus Mario, and Andi Wijaya. "Pengaruh Perceived Quality Dan Perceived Value Terhadap Purchase Intention Dimediasi Perceived Risk." Jurnal Manajerial Dan Kewirausahaan 3, no. 3 (August 30, 2021): 612. http://dx.doi.org/10.24912/jmk.v3i3.13133.

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The global economy is something that must always be considered. The growing economy and the increasing number of competitors, make various parties have to rack their brains so that their companies are not left behind and continue to lead. The purpose of this study was to determine the effect of perceived quality and perceived value on purchase intention mediated by perceived risk. This research method uses quantitative methods using 100 samples taken from buyers of OFFBEAT & CO products, this study uses a Likert scale and analysis using PLS as a tool in data processing. The results of this study indicate that perceived value, perceived quality and perceived risk have a positive and significant effect on purchase intention.Sumber Perekonomian global merupakan sesuatu yang harus selalu diperhatikan.Perekonomian yang semakin berkembang dan saingan yang menjadi semakin banyak, membuat berbagai pihak harus memutar otak agar perusahaannya tidak tertinggal dan terus memimpin. Tujuan penelitian ini adalah untuk mengetahui pengaruh perceived quality dan perceived value terhadap purchase intention yang dimediasi perceived risk. Metode penelitian ini menggunakan metode kuantitatif dengan menggunakan sampel yang berjumlah 100 yang diambil dari para pembeli produk OFFBEAT & CO, penelitian ini menggunakan skala likert dan analisis menggunakan PLS sebagai alat bantu dalam melakukan pengolahan data. Hasil penelitian dari penelitian ini menunjukkan bahwa perceived value, perceived quality dan perceived risk berpengaruh positif dan signifikan terhadap purchase intention.

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Loescher, Lois J., Janice D. Crist, and Leilani A. C. L. Siaki. "Perceived Intrafamily Melanoma Risk Communication." Journal of the Dermatology Nurses' Association 1, no. 4 (July 2009): 241–48. http://dx.doi.org/10.1097/jdn.0b013e3181bc0185.

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Cuttini, Marina, Monica Da Frè, and Marwan Habiba. "Perceived Risk Of Malpractice Suits." Health Affairs 32, no. 11 (November 2013): 2058. http://dx.doi.org/10.1377/hlthaff.2013.1097.

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Slovic, Paul. "Understanding Perceived Risk: 1978–2015." Environment: Science and Policy for Sustainable Development 58, no. 1 (December 31, 2015): 25–29. http://dx.doi.org/10.1080/00139157.2016.1112169.

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Frost, Marlene Hanson, Catherine Walsh Vockley, Vera J. Suman, Mark H. Greene, Katherine Zahasky, and Lynn Hartmann. "Perceived Familial Risk of Cancer." Journal of Psychosocial Oncology 18, no. 1 (July 21, 2000): 63–82. http://dx.doi.org/10.1300/j077v18n01_04.

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Blumenthal, Jill, Sonia Jain, Evan Mulvihill, Shelly Sun, Marvin Hanashiro, Eric Ellorin, Sara Graber, Richard Haubrich, and Sheldon Morris. "Perceived Versus Calculated HIV Risk." JAIDS Journal of Acquired Immune Deficiency Syndromes 80, no. 2 (February 2019): e23-e29. http://dx.doi.org/10.1097/qai.0000000000001888.

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Gregory, Robin, and Robert Mendelsohn. "Perceived Risk, Dread, and Benefits." Risk Analysis 13, no. 3 (June 1993): 259–64. http://dx.doi.org/10.1111/j.1539-6924.1993.tb01077.x.

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Slovic, Paul. "Perceived Risk, Trust, and Democracy." Risk Analysis 13, no. 6 (December 1993): 675–82. http://dx.doi.org/10.1111/j.1539-6924.1993.tb01329.x.

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Fischhoff, Baruch, Wändi Bruine de Bruin, Andrew M. Parker, Susan G. Millstein, and Bonnie L. Halpern-Felsher. "Adolescents' Perceived Risk of Dying." Journal of Adolescent Health 46, no. 3 (March 2010): 265–69. http://dx.doi.org/10.1016/j.jadohealth.2009.06.026.

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Loescher, Lois J., Janice D. Crist, and Leilani A. C. L. Siaki. "Perceived Intrafamily Melanoma Risk Communication." Cancer Nursing 32, no. 3 (May 2009): 203–10. http://dx.doi.org/10.1097/ncc.0b013e31819ae11c.

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Sjöberg, Lennart. "The Perceived Risk of Terrorism." Risk Management 7, no. 1 (January 2005): 43–61. http://dx.doi.org/10.1057/palgrave.rm.8240204.

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Sjöberg, Lennart. "Antagonism, Trust and Perceived Risk." Risk Management 10, no. 1 (January 22, 2008): 32–55. http://dx.doi.org/10.1057/palgrave.rm.8250039.

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Jaccard, James, Tonya Dodge, and Vincent Guilamo-Ramos. "Metacognition, Risk Behavior, and Risk Outcomes: The Role of Perceived Intelligence and Perceived Knowledge." Health Psychology 24, no. 2 (2005): 161–70. http://dx.doi.org/10.1037/0278-6133.24.2.161.

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Niewczas-Dobrowolska, Magdalena, and Tadeusz Sikora. "Evaluation of risk perception of selected food hazards using Perceived Food Risk Index (PFRI)." Zywnosc Nauka Technologia Jakosc/Food Science Technology Quality 123, no. 2 (2020): 156–69. http://dx.doi.org/10.15193/zntj/2020/123/342.

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Risk perception depends on many socio-economic and psychological factors. It is very important to know how consumers perceive risks associated with food hazards such as: hormone residues, GM food, food preservatives and trans fats. In the paper, there is presented a tool to measure risk perception – a Perceived Food Risk Index (PFRI). The survey was conducted among 152 young consumers in three regions in Poland, in 2016. The objective of the paper was to show how consumers perceive some selected food hazards. It has been found that the highest perceived risk was associated with determination whether the hazard is natural or caused by human activities – the sum of average ratings was 15.7. In the case of scientists' knowledge about hazard – the sum of average ratings was 14.7. The lowest perceived risk was associated with the correlation between the severity of hazard and the quantity of consumed food – the sum of average ratings was 11.2, and with the supervision/control of food consumption – the sum of average ratings was 11.6. The survey performed highlights the need for and the importance of measuring and collecting information about the food risk perception by consumers. The perception of food risk impacts their food choices and behaviour when food hazard appears.

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McQuilkin, Meredith L., Kenneth R. Laughery, and David R. Lowoll. "Perceptions of Risk Associated with Drinking Alcoholic Beverages." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 40, no. 16 (October 1996): 801–4. http://dx.doi.org/10.1177/154193129604001601.

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This study explored people's perceptions of risk associated with drinking alcoholic beverages before driving. Subjects rated the level of hazardousness of driving after consuming two, four, or six drinks of beer, wine, or hard liquor during a one, two, or three hour time frame. Differences in perceived hazard were found between the types of beverage consumed. Specifically, hard liquor was perceived as being more hazardous than both beer and wine. As expected, perceived hazard levels increased as the number of beverages consumed increased, and, as the time period increased, the average hazard rating decreased. For example, four drinks in three hours were perceived as less hazardous than four drinks in one or two hours. Generally, people perceive two drinks to result in a less than moderate driving hazard when consumed in a short time frame, while four or more drinks are perceived to be a hazardous level of consumption for driving.

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Agung Miftahuddin, Muchammad, Wiwiek Rabiatul Adawiyah, Refius Pradipta, and Faizal Wihuda. "Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust." Innovative Marketing 18, no. 4 (October 18, 2022): 62–73. http://dx.doi.org/10.21511/im.18(4).2022.06.

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Marketers in the rising halal Muslim consumerism must understand their clients’ behavior patterns to compete successfully. The purpose of this paper is to analyze the impact of halal perceived value, halal trust, and halal perceived risk on halal purchase intention among Muslim customers in Indonesia. Survey data analysis of 253 Muslim halal consumers was evaluated using structural equation modeling to scrutinize the empirical model fit. The results confirm that halal perceived value, perceived risk, and trust predict a significant amount of halal purchase intention. The study’s outcome also confirms that halal trust is a mediating variable through which halal perceived value and halal perceived risk affect halal purchase intention. This study contributes valuable insights into existing concepts of consumer halal trust influencing buying decisions and purchase intentions of halal products. This paper provides a practical foundation for managers to develop suitable halal marketing strategies that focus on creating value and reducing the risk perception to promote trust in consuming halal food products.

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San. "Consumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on Automobile." American Journal of Economics and Business Administration 3, no. 1 (January 1, 2011): 47–57. http://dx.doi.org/10.3844/ajebasp.2011.47.57.

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Hendro, Beatrix Katarina,. "Pengaruh Perceived Ease Of Use, Perceived Usefulness & Perceived Risk Terhadap Penggunaan Cashless." Jurnal Paradigma Akuntansi 3, no. 1 (April 8, 2021): 238. http://dx.doi.org/10.24912/jpa.v3i1.11508.

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The purpose of this study is to 1) determine the effect of perceived ease of use (PEOU) on the interests of sellers or business owners to apply cashlesss payment methods with applications in West Jakarta, 2) b.To find out the effect of perceived usefulness (PU) on the interests of sellers or business owners to apply cashless payment methods with applications in the West Jakarta area, 3) To determine the effect of Perceived Risk (PR) on the interests of sellers or business owners to apply cashless payment methods with applications in the West Jakarta area. The sample in this study were 86 respondents using non-probability sampling techniques with snowball sampling. The results of this study are 1) perceived ease of use (PEOU) has an influence on the interests of sellers or business owners to apply cashless payment methods with applications in SMEs in West Jakarta area positively, 2) the acceleration of usefulness (PU) has an influence on the interests of sellers or business owners to apply cashless payment methods with applications in MSMEs in the West Jakarta area positively, 3) perceived risk (PR) has no influence on the interests of sellers or business owners to apply cashless payment methods with applications on MSMEs in West Jakarta area negatively.

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Lena Ellitan and Cornelia Prayogo. "Increasing online Purchase through Perceived Usefulness, Perceived Risk and Perceived Ease of Use." EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi 1, no. 2 (June 10, 2022): 261–70. http://dx.doi.org/10.56799/ekoma.v1i2.463.

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The rapid development of internet users or users is due to the support of mobile phone technology and smooth mobile network connections, meaning that when cellphones can access the internet easily, internet users will develop quickly. This not only affects the community as consumers, but also affects business people to take advantage of the development of internet users, namely by doing trading business in the form of electronic stores so that e-commerce is also growing rapidly. Perceived usefulness, subjective norms, and enjoyment as predictors of online shopping behavior. Interest in online shopping is also influenced by perceived risk, namely the fear of consumers to accept risk in online shopping and perceived ease of use, namely consumer perceptions of the ease of use of online sites. This paper will discuss the role of perceived usefulness (PU), perceived risk (PR) and perceived ease of use (PEU) in influencing online purchases.

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Han, Jin Wook, and Seong Jin Park. "The Relationships between Perceived Quality, Perceived Sacrifice, and Perceived Value: The Mediating Role of Perceived Risk." Journal of Sport and Leisure Studies 33 (August 31, 2008): 365–74. http://dx.doi.org/10.51979/kssls.2008.08.33.365.

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Chang, En-Chi, and Ya-Fen Tseng. "Research note: E-store image, perceived value and perceived risk." Journal of Business Research 66, no. 7 (July 2013): 864–70. http://dx.doi.org/10.1016/j.jbusres.2011.06.012.

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Lu, Hang, and Jonathon P. Schuldt. "Communicating Zika Risk: Using Metaphor to Increase Perceived Risk Susceptibility." Risk Analysis 38, no. 12 (February 27, 2018): 2525–34. http://dx.doi.org/10.1111/risa.12982.

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Lovekamp, William E., and Michelle L. Tate. "College Student Disaster Risk, Fear and Preparedness." International Journal of Mass Emergencies & Disasters 26, no. 2 (August 2008): 70–90. http://dx.doi.org/10.1177/028072700802600201.

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This research examines college students’ perceived risk of tornados and earthquakes affecting their college residence and community, fear, perceived levels of disaster preparedness and preparedness actions at a Midwestern university. Using questionnaires, we collected a sample of 192 college students from a variety of majors and class ranks. We conclude that these students do know the potential likelihood and risks of tornados and earthquakes, perceive that they are prepared for tornados but not for earthquakes, and do not take many of the appropriate actions to prepare themselves.

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Lee, Jin, Stacy A. Stoffregen, and Frank B. Giordano. "Risks that are “Worthy” to take: Temporary Workers’ Risk-Benefit Perceptions." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 61, no. 1 (September 2017): 1334–38. http://dx.doi.org/10.1177/1541931213601816.

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In order to deepen and broaden understanding on the occupational safety and health disparities between temporary and non-temporary workers, psychological and perceptual gaps between the two groups need to be carefully investigated, particularly in relation to risk taking behaviors. To this end, the present study showed the precarious nature of temporary employment in terms of perceived job security and perceived job control. Although the present study showed that risk perception is not significantly different across the temporary and non-temporary worker groups, temporary workers tended to perceive higher monetary benefits from potentially hazardous working opportunities and reported greater willingness to undertake the working opportunities than non-temporary workers. Temporary workers may be more likely to view the working opportunities in hazardous occupational settings as risks that are worthy to take. These findings need to be incorporated in the safety management of temporary workers to promote self-regulatory engagement in safer and healthier behaviors.

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Carnevale, Marina, Yuliya Komarova Loureiro, and Sertan Kabadayi. "Customer Value Creation for Risky Products: The Role of Brand Trust and Trusting Beliefs." Journal of Creating Value 4, no. 1 (February 25, 2018): 1–21. http://dx.doi.org/10.1177/2394964317752731.

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Consumers often perceive products and services as risky. As a result, they might perceive the same products as less valuable. While past research has investigated numerous ways of reducing the negative effect of perceived product risk on customers’ perceived value, surprisingly, the role of brand trust has not been taken into account. This article aims to fill this gap by investigating how consumers’ trust in a brand, as well as their trusting beliefs about the brand’s competence, benevolence and integrity, may moderate the relationship between consumers’ perceived product risk and consumers’ perceived value. By means of two empirical studies based on a panel of smartphone users, the authors propose and demonstrate that the trust customers have for a brand can mitigate the negative effect of perceived product risk on perceived value of products with the same brand name. Importantly, findings also show that the various beliefs underlying trust have differential downstream effects. More specifically, while benevolence and integrity beliefs about a brand mitigate the negative effect of perceived product risk on customers’ perceived value, competence beliefs were found irrelevant to the effect of risk on value. These findings inform and guide marketing practitioners’ efforts to cultivate specific, rather than generic, trusting beliefs to ultimately create and maximize value for their customers who otherwise view these products as risky.

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Cunningham, Lawrence F., James Gerlach, Michael D. Harper, and Deborah L. Kellogg. "Perceived Risk for Multiple Services in the Consumer Buying Cycle." International Journal of Information Systems in the Service Sector 1, no. 4 (October 2009): 33–49. http://dx.doi.org/10.4018/jisss.2009062903.

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This study compares consumer perceived risk between five e-service delivery systems and their traditional (non-Internet) counterparts over each stage of the buying cycle. Using a survey methodology, the authors find that in general consumers perceive e-services as riskier than traditional services. The difference in perceived risk, which the authors define as the Internet risk premium, is significant for each service and each stage of the buying cycle. There is a spike in perceived risk at the purchase stage in the buying cycle for each of the five services. This pattern is also evident in the four services with traditional delivery systems. Perceived risk affects the consumer throughout the buying cycle and is not alleviated in the information search stage. Different risk factors drive perceived risk at various stages in the buying cycle. The authors provide both research and managerial implications of these findings.

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Yonaldi, Sepris, and Ilham Agustin Darma. "Analisis Intention Transaction Pada Usaha Mikro Kecil dan Menengah (UMKM) Berbasis E-Commerce di Kota Padang." Jurnal Manajemen Stratejik dan Simulasi Bisnis 1, no. 2 (December 17, 2020): 44–52. http://dx.doi.org/10.25077/mssb.1.2.44-52.2020.

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UMKM yang ada di kota Padang kurang efektivitas dan efisiensi dalam proses penjulan yang disebabkan masih rendahnya penggunaan teknologi e-commerce. Selain itu kurangnya informasi bagi pelaku UMKM tentang pengaruh adopsi e-commerce dalam peningkatan daya saing dan kinerja untuk pengembangan UMKM yang lebih maju di masa yang akan datang. Tujuan penelitian ini adalah: untuk mengetahui pengaruh perceived of risk dan perceived enjoyment terhadapintention transaction pada umkm yang menggunakan e-commerce di kota padang, untuk mengetahui pengaruh perceived of risk melalui perceived enjoyment terhadap intention transaction, dan untuk mngetahui pengaruh perceived enjoyment melalui perceived of risk terhadap intention transaction. Penelitian ini menggunakan metode kuantitatif dengan pendekatan explanatory. Survey ke lapangan juga dilakukan untuk mendapatkan data primer dari UMKM yang berada di kota Padang yang sudah menggunakan e-commerce untuk menjalankan bisnisnya. Hasil peneitian ini adalah: a) Variabel perceived of risk, tidak berpengaruh terhadap intention transaction pada UMKM berbasis e-commerce di kota Padang, b) Variabel perceived enjoyment tidak berpengaruh terhadap intention transaction pada UMKM berbasis e-commerce di kota Padang, c) Variabel perceived of risk melalui perceived enjoyment terhadap intention transaction tidak berpengaruh signifikan terhadap intention transaction, d) Variabel perceived enjoyment melalui perceivd of risk terhadap intention transaction tidak berpengaruh signifikan terhadap intention transaction.

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Nahar, Vinayak K., Michael A. Vice, and M. Allison Ford. "Conceptualizing and Measuring Risk Perceptions of Skin Cancer." Californian Journal of Health Promotion 11, no. 3 (December 1, 2013): 36–47. http://dx.doi.org/10.32398/cjhp.v11i3.1540.

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Background: Perceived risk is commonly conceived as a joint function of the perceived evaluations about the probability estimate of a negative outcome, and the perceived seriousness of the consequences of that negative outcome. Theories typically posit that once people perceive their vulnerability to health risks or outcomes, they form intentions to take preventive actions to reduce their risk. This theoretical proposition is not supported in skin cancer preventative behavior studies, which could be due to improper measurement of perceived risk. Purpose and Methods: The purpose of this manuscript was to assess how risk perception of skin cancer has been conceptualized and measured in the literature to date. Literature retrieval was facilitated through EBSCO, PubMed, PsycInfo, MEDLINE, and ERIC databases. Twenty potentially relevant articles were identified for this review. Results: In the literature, skin cancer risk has been operationalized in two ways: absolute risk and comparative risk. However, these measures have some serious limitations. For example, there is great uncertainty regarding the quality of risk perception measurements (i.e., whether the items used to measure perceived risk are reliable and valid). Future studies are warranted to better understand the significance of using conditional risk measures.

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Nurlaily, Ferina, Edlyn Khurotul Aini, and Priandhita Sukowidyanti Asmoro. "UNDERSTANDING THE FINTECH CONTINUANCE INTENTION OF INDONESIAN USERS: THE MODERATING EFFECT OF GENDER." Business: Theory and Practice 22, no. 2 (September 7, 2021): 290–98. http://dx.doi.org/10.3846/btp.2021.13880.

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This research attempt to analyze risk and benefit factors as well as their influence on sustainability intention of FinTech. We elucidate the Planned Behavior Theory by including the perceived benefits and perceived risk variables to investigate its effect on intention to continue using FinTech. We also examined whether or not men and women are affected differently by the benefits and risk they perceive when using FinTech. Data were collected through online surveys, then being analyzed using GSCA. The results reveal perceived benefits are affected significantly by the convenience aspect and deliver a significant effect on FinTech continuance intention. The risk perceived by FinTech users is affected the most by legal risk. This study proves that gender is able to moderate the perceived risk influence on the intention to continue using FinTech, especially in the female user group.

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BORYSOVA, Tetiana, Yuliia PROTSYSHYN, and Lyudmyla HALKO. "MARKETING MANAGEMENT AND MEASURES TO REDUCE PERCEIVED RISK IN BUSINESS: AN ANALYSIS OF INTERCONNECTION." Herald of Khmelnytskyi National University. Economic sciences 322, no. 5 (September 2023): 100–103. http://dx.doi.org/10.31891/2307-5740-2023-322-5-15.

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The research results on the interrelation between marketing management strategies and measures for reducing perceived business risk have been presented. An analysis of existing scientific literature has revealed a lack of studies concerning theoretical and methodological approaches to reducing perceived business risk. The aim of this article was to investigate the correlation between marketing management strategies and measures aimed at mitigating perceived business risk. The following methods were employed during the research: comparative analysis, synthesis, generalization, graphical representation, and economic-statistical analysis. Considering one of the objectives of marketing provision for risk-mitigation measures, which involves customer-oriented approaches, and taking into account the specific nature of the research subject, the article examines possible attitudes of organizational buyers towards perceived risk based on the expected utility from purchasing industrial goods. The article proposes a general view of the relationship between perceived risk and consumer value, modifying a well-known utility function for expected income and presenting the author’s conclusions. It was found that an organization-buyer is inclined towards risk when it gives preference (over risk) to higher product value compared to guaranteed, yet lower consumer value. For risk-neutral organizational buyers, an increase in perceived risk corresponds to an increase in consumer value. Conversely, risk-averse organization-buyers respond strongly to perceived risk and prefer products in which they are confident to avoid risk. The proposed function establishing the relationship between perceived risk and consumer value, modified to incorporate the utility function for expected income, offers strategies for implementing risk-mitigation measures aimed at reducing risk for specific groups of business-to-business (B2B) organizations in the market. For risk-averse organizational buyers, measures such as marketing research, test sales, financing through credit or leasing, which focus on risk identification and control, should be undertaken. Therefore, reinforcing marketing measures should be applied to persuade risk-averse or neutral organizational buyers of the benefits of purchasing. The proposed function depicting the dependency of perceived risk on consumer value, modified to account for the utility function for expected income and conclusions, allows for segmenting organizational buyers based on their level of consumer risk. This will be valuable for forming and implementing risk-mitigation measures within enterprises, as it enables the consideration and reduction of risks for industrial consumer goods. Further scientific investigations will be directed towards developing a methodological approach to evaluating the levels of perceived risks in online purchases.

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Leventhal, H., K. Kelly, and E. A. Leventhal. "Population Risk, Actual Risk, Perceived Risk, and Cancer Control: a Discussion." JNCI Monographs 1999, no. 25 (January 1, 1999): 81–85. http://dx.doi.org/10.1093/oxfordjournals.jncimonographs.a024214.

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Robb, Kathryn A., Anne Miles, and Jane Wardle. "Perceived Risk of Colorectal Cancer: Sources of Risk Judgments." Cancer Epidemiology Biomarkers & Prevention 16, no. 4 (April 2007): 694–702. http://dx.doi.org/10.1158/1055-9965.epi-06-0151.

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Bucciol, Alessandro, and Raffaele Miniaci. "Financial Risk Propensity, Business Cycles and Perceived Risk Exposure." Oxford Bulletin of Economics and Statistics 80, no. 1 (May 15, 2017): 160–83. http://dx.doi.org/10.1111/obes.12193.

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Journal articles on the topic 'Perceived risk'

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