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Books on the topic 'Paid Marketing'

Author: Grafiati
Published: 24 June 2021
Last updated: 15 February 2022

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1

Paid, owned, earned: Maximising marketing returns in a socially connected world. London: Kogan Page, 2012.

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2

Grigoryan, Ekaterina. Marketing communications. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directions 38.03.02 "Management" (profile "Management", "Marketing"), 38.03.05 "Business-Informatics", 38.03.06 "trading business" (specialization "Commerce"), etc. For anyone interested in the issues of marketing communications: teachers, graduate students, researchers and practitioners.
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3

Reznik, Galina. Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1242303.

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The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the discipline "Marketing"are considered. In particular, the reader will get an idea of the essence of marketing, its types, principles, functions and basic elements; the environment of marketing and the conditions in which it can be applied. The textbook reveals the concept of the market, its types, capacity and segmentation; competition, its types, the role of the enterprise in the competition in order to achieve key success factors. Considerable attention is paid to the concepts of "product", "product", their distinctive features. The essence of product distribution is revealed and the features of marketing logistics as a method of managing product promotion channels are given. The textbook also includes a bibliographic list, questions for self-control, tests, which will allow you to study the course "Marketing" more fully. Meets the requirements of the federal state educational standards of higher education of the latest generation. For bachelors studying in the direction of training 38.03.02 "Management".
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4

How to make money from travel writing: Practical advice on turning the dream into a well-paid reality. Oxford: How To Books, 2010.

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5

1961-, Shope Janet Hinson, ed. Paid to party: Working time and emotion in direct home sales. New Brunswick, N.J: Rutgers University Press, 2012.

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6

The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party! Burlington: Elsevier, 2005.

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7

Ryeznik, Galina, Asiya Maskayeva, and YUliya Ponomaryenko. Service activity. ru: INFRA-M Academic Publishing LLC., 2014. http://dx.doi.org/10.12737/2680.

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The textbook describes the basic concepts that are fundamental for service activities: service, need, service, service information, service marketing. Special attention is paid to the features of modern service development — information service, ethics and psychology of service activities. For undergraduate students studying in the direction of training 43.01.01 "Service", as well as 38.03.02 "Management".
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8

Paid to prescribe?: Exploring the relationship between doctors and the drug industry : hearing before the Special Committee on Aging, United States Senate, One Hundred Tenth Congress, first session, Washington, DC, June 27, 2007. Washington: U.S. G.P.O., 2008.

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9

Stiehl, Chris. Pain-killer marketing: How to turn customer pain into market gain. El Monte, CA: WBusiness Books, 2008.

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10

Parnham, Michael J. Pharmacological management of cancer pain. Waltham, Mass: Decision Resources, Inc., 1996.

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11

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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12

Clarke, Lorraine A. More gain-less pain: using relationship marketing to improve the quality of a service provided. Oxford: Oxford Brookes University, 1998.

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13

Mengmeng, Zhao, ed. Pin pai xi nao: Shi jie zhu ming pin pai zhi zuo bu shuo de ying xiao mi mi = BRANDWASHED. Beijing: Zhong xin chu ban she, 2013.

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14

Yakob, Faris, and Matthew Lloyd Davies. Paid Attention. Brilliance Audio, 2018.

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15

Content to commerce: Engaging consumers across paid, owned and earned channels. 2013.

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16

author, Albarda Maarten, ed. Z.E.R.O: Zero paid media as the new marketing model. 2013.

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17

Jaffe, Joseph, and Maarten Albarda. Z. E. R. O.: Zero Paid Media As the New Marketing Model. Wiley & Sons, Incorporated, John, 2013.

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18

Jaffe, Joseph, and Maarten Albarda. Z. E. R. O.: Zero Paid Media As the New Marketing Model. Wiley & Sons, Incorporated, John, 2013.

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19

Savar, Avi. Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels. Wiley & Sons, Incorporated, John, 2013.

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20

Savar, Avi. Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels. Wiley & Sons, Limited, John, 2020.

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21

Savar, Avi. Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels. Wiley & Sons, Incorporated, John, 2013.

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22

Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels. Wiley & Sons, Incorporated, John, 2013.

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23

Yakob, Faris. Paid Attention: Innovative Advertising for a Digital World. Kogan Page, 2016.

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24

Paid attention: Innovative advertising for a digital world. Kogan Page, 2015.

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25

Paid Surveys for Moms Dads & Teens - A Quick Guide to Making Money Taking Paid Surveys Online. Self Published, 2014.

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26

The DJ Sales and Marketing Handbook : How to Achieve Success, Grow Your Business, and Get Paid to Party! Focal Press, 2005.

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27

Celeste, West, and Feminist Writers' Guild (U.S.), eds. Words in our pockets: The Feminist Writers' Guild handbook on how to gain power, get published & get paid. Paradise Calif: Dustbooks, 1985.

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28

Mayo, Yvette. Success in Group Sales- what you need to succeed in group marketing! (Success in Pre-Paid Legal series, Vol. 3). Insight Publishing Group, 2004.

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29

(Not) getting paid to do what you love: Gender, social media, and aspirational work. Yale University Press, 2017.

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30

Medicaid: Changes in drug prices paid by HMOs and hospitals since enactment of rebate provisions : report to congressional committees. Washington, D.C: The Office, 1993.

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31

Medicaid: Changes in drug prices paid by HMOs and hospitals since enactment of rebate provisions : report to congressional committees. Washington, D.C: The Office, 1993.

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32

Pain Killer Marketing: How to Turn Customer Pain into Market Gain. Wbusiness Books, 2008.

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33

Coleman, John J. Whatever Happened to the Decade of Pain Control and Research? Oxford University Press, 2018. http://dx.doi.org/10.1093/med/9780199981830.003.0004.

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This chapter discusses how the pharmaceutical industry’s actions affected the accomplishments of the Decade of Pain Control and Research, which began on January 1, 2001, following almost two decades of rising concern over the inadequate treatment of chronic pain in the United States. To tell the story of this decade we must describe the accompanying problem of drug diversion and abuse. The development in 1995 of a new opioid product called OxyContin, its aggressive marketing, the morbidity and mortality associated with its misuse, and the eventual felony conviction in 2007 of the drug’s sponsor for fraudulent claims and marketing practices, affected the Decade in unexpected ways. The response by Congress and the regulatory community to what they termed an “epidemic” of prescription drug abuse produced long-lasting policy changes. The chapter also touches on the peculiar and sometimes troubling relationship between the regulators and the regulated.
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34

Bannwarth, Bernard, and Francis Berenbaum. Systemic analgesics (including paracetamol and opioids). Oxford University Press, 2016. http://dx.doi.org/10.1093/med/9780199668847.003.0029.

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Apart from non-steroidal anti-inflammatory drugs (NSAIDs), there are only two categories of systemic analgesics, namely paracetamol (acetaminophen) and opioids, that are currently available worldwide for clinical use. Paracetamol is poorly effective in relieving pain and improving function in patients with symptomatic osteoarthritis (OA). Furthermore, its safety profile is less favourable than classically thought. In fact, there is evidence paracetamol acts as a weak inhibitor of the cyclooxygenase enzymes. Given that paracetamol poses a lower risk of severe adverse events than NSAIDs while being better tolerated than opioids, it is usually considered as the first-line systemic analgesic for OA. Commonly prescribed opioids are primarily agonists of the mu receptors, thereby producing similar desirable (analgesia) and untoward effects. Meta-analyses of short-term clinical trials showed that, on average, the modest clinical benefits of opioids did not outweigh the side effects in patients with knee or hip OA. Accordingly, most current guidelines support the use of opioids for selected OA patients only (e.g. patients who have not had an adequate response to other treatment modalities and are not candidates for total joint arthroplasty). In view of the limited efficacy and/or potential harms of available analgesics, particular attention was paid to novel painkillers, especially nerve growth factor (NGF) antagonists. Although these agents provided clinically meaningful improvements in pain and physical function in patients with hip or knee OA, they lead to severe side effects, including rapidly destructive arthropathies and neuropathies. Thus, if approved for marketing, NGF antagonists would be reserved for selected and well-defined patients with OA.
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35

Eller, Jonathan R. From the Fanzines to the Prozines. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252036293.003.0007.

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This chapter focuses on Ray Bradbury's transition from editing and writing for fanzines to making contributions to prozines. Bradbury's close encounters with the performing arts reached a high point during 1940, and for a time these activities restricted his writing schedule. But most of his attention remained focused on writing and the literary marketplace. Thanks to his work as a fanzine editor, he learned some lessons about magazine design, marketing, and editorial acquisition. With the help of Forry Ackerman and the artistic contributions of Hannes Bok, Bradbury had put together one of the better-designed fanzines of the day. He also learned how to invite professional writers to discuss the status and future of science fiction. This chapter considers Bradbury's early work for various prozines between 1939 and 1941 and the sale of his story, “The Pendulum,” to Super Science Stories, making him a paid professional for the first time.
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36

Peppin, John F., Kelly K. Dineen, Adam J. Ruggles, and John J. Coleman, eds. Prescription Drug Diversion and Pain. Oxford University Press, 2018. http://dx.doi.org/10.1093/med/9780199981830.001.0001.

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Prescription Drug Diversion and Pain provides an interdisciplinary overview of medications used to treat chronic pain, and the benefits and risks that are posed by long-term use of opioids. Use of these life-saving medications must be carefully managed to prevent serious side effects, which may include physical dependence, addiction, and even death. In recent years, the risk of these side effects has led to increased attention on the development of alternative treatments for chronic pain. This book not only offers a single, comprehensive source for understanding the specialized nature of the opioid crisis, but also addresses provocative topics including how pain drugs came to be regulated by the US government and the rarely discussed aggressive marketing behind the spread of these drugs. Chapters are written by expert contributors from diverse backgrounds in medicine, psychiatry, pharmacy, nursing, law, and bioethics. Prescription Drug Diversion and Pain is a must-read for healthcare professionals, chronic pain patients and caregivers, policymakers and regulatory officials, drug treatment providers, and those in the pharmaceutical industry seeking to address the current opioid crisis.
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37

Building A Successful Pain Management Practice: The Keys to Effective Strategy Formation and Marketing. Chicago Spectrum Press, 1999.

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38

Endreß, Alexander, and Hubert Wandjo, eds. Musikwirtschaft im Zeitalter der Digitalisierung. Nomos Verlagsgesellschaft mbH & Co. KG, 2021. http://dx.doi.org/10.5771/9783845276939.

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How does one deal with the digitalisation of an industry when practice is overtaking itself so quickly, as the music industry has experienced in the past twenty years? On the one hand, by questioning the causes of change and, on the other hand, by describing and reflecting on practice. Both are done in this book. The music industry is understood as a complex system based on the division of labour, in which artist development, content production, content marketing and rights management go hand in hand. Special attention is therefore paid to these operative fields of action. The practice-oriented explanations are complemented by a description of the normative and cultural framework conditions to which the music production, distribution and reception system is subject. The articles are written by music industry experts from academia and practice and focus in particular on digital competencies and industry structures. In this respect, this book is not only interesting for (future) professionals in the music and creative industries. Academics can also benefit from these practical reports and future theses on the digital transformation of the music industry. With contributions by Christian Baierle, Sophie Brüggemann, Florian Drücke, Alexander Endreß, Frank Fenslau, Hanno Fierdag, Jörg Fukking, Dirk Geibel, Steffen Geldner, René Houareau, Lucas Holczinger, Ralf Kitzberger, Peter Knees, David Maier, Armin Oldendorf, Matthias Rauch, Ryan Rauscher, Tim Renner, Markus Rennhack, Julien Schaffhauser, Nina Schneider, Stefan Schulte-Holthaus, Jeong-Won Sin, Kolja Spohn, Nina Christin Stehr, Peter Tschmuck, Hubert Wandjo, Heiko Wandler, Stefan Weinacht, Asterix David Westphal, Peter Wicke and David-Emil Wickström.
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39

Puntis, John. Breastfeeding. Oxford University Press, 2018. http://dx.doi.org/10.1093/med/9780198759928.003.0004.

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Breastfeeding has many benefits to both mother and infant and the World Health Organization (WHO) recommends exclusive breastfeeding for the first 6 months of life. Correct positioning of the baby at the breast and social and emotional support for the mother are among other factors that are important to successful breastfeeding. The ‘Baby Friendly’ initiative sets out ten steps to successful breastfeeding and encourages maternity hospitals to implement these and become accredited. The WHO ‘International Code of Marketing of Breast Milk Substitutes’ gives clear guidance on acceptable practices to formula manufacturers so that breastfeeding is not undermined. ‘Tongue tie’ has increasingly become regarded as a cause of maternal pain and difficulty latching on during breastfeeds. However, estimates of prevalence show huge variation and there is no agreed standard method of assessment. In addition, the risks of frenotomy need to be balanced against any possible benefit.
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40

The Man in the Cat-Hair Suit: And other true stories. Chapel Hill, NC, USA: William R. Greene, 2011.

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41

The Man in the Cat-Hair Suit: And other true stories. Chapel Hill, NC, USA: William R. Greene, 2011.

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42

The Man in the Cat-Hair Suit: And other true stories. Chapel Hill, NC, USA: William R. Greene, 2011.

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43

The Man in the Cat-Hair Suit: And other true stories. Chapel Hill, NC, USA: William R. Greene, 2011.

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