Relevant bibliographies by topics / Paid Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Paid Marketing'

Author: Grafiati
Published: 24 June 2021
Last updated: 15 February 2022

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Journal articles on the topic "Paid Marketing"

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Nabi, Danish, Malik Zahra Khalid, and Aaliya Ahmed. "Media-Marketing Paradigm—An analytical study of Paid News in Indian Media." Global Journal For Research Analysis 3, no. 2 (June 15, 2012): 131. http://dx.doi.org/10.15373/22778160/february2014/41.

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Marshall, Kimball P., and Stephen W. LaMotte. "Marketing Information Systems: A Marriage Of Systems Analysis And Marketing Management." Journal of Applied Business Research (JABR) 8, no. 3 (October 4, 2011): 61. http://dx.doi.org/10.19030/jabr.v8i3.6146.

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Synergy between information systems and marketing has stimulated interest in marketing information systems (MKIS) as a major marketing management tool. However, educators, researchers and managers are only beginning to define this field systematically. This paper reviews related literature from marketing, management and information sciences to develop a definition of marketing information systems and a model process for MKIS development. Special attention is paid to the role of marketing professionals in the development process.
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Ismail, Muhammad. "Influence of Positioning Strategy and Relationship Marketing Towards Brand Imaging." International Journal of Applied Management Theory and Research 3, no. 1 (January 2021): 32–52. http://dx.doi.org/10.4018/ijamtr.2021010103.

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The purpose of the article (objective of the study is) to investigate the simultaneous and partial effect of positioning and relationship marketing strategies, as perceived by customers, towards brand image on customers of pre-paid GSM providers in Makassar. First, positioning strategy and relationship marketing have positive, partial, and simultaneous influence towards brand image of the pre-paid GSM cellular provider customers in Makassar. Secondly, positioning strategy relationship marketing and brand image have simultaneous influence towards brand loyalty of the pre-paid GSM cellular provider customers in Makassar. The originality of this study is that this is a comprehensive study analyzing the relationship between performance of positioning and marketing strategy, their relationship to brand image, and its implications towards brand loyalty.
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Gong, Yan Fen, and Xu Cao. "Research on the Enterprise Ecological Marketing Effect Based on Fuzzy Matter-Element." Advanced Materials Research 962-965 (June 2014): 2240–44. http://dx.doi.org/10.4028/www.scientific.net/amr.962-965.2240.

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Ecological marketing as a new marketing concept has been paid more and more attention. To evaluate the enterprise ecological marketing effect from ecological products and R&D, ecological marketing channels, ecological recovery and ecological marketing support system. The enterprise And put forward the measures to improve the enterprise ecological marketing effect.
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Novianti, Ayi Indah, and Lindawati Kartika. "PENGARUH GREEN MARKETING KEBIJAKAN KANTONG PLASTIK BERBAYAR TERHADAP GREEN BEHAVIOUR MASYARAKAT KOTA BOGOR." Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 2, no. 1 (February 15, 2017): 81–94. http://dx.doi.org/10.36226/jrmb.v2i1.32.

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Paid plastic bags policy issued by The Ministry of Environmental and Forestry to reduce plastic waste problem and promote green behaviour lifestyle. In order to change consumer behaviour when using plastic bags, government need to look over the marketing of paid plastic bags policy. The objective of this study are to identify customer respons about using their own bags, customer perceptions of green marketing and green behaviour, analyze green marketing of paid plastic bags policy influence towards green behavior.Primary data are obtained by questionnaire method and the secondary data are obtained from Department of Industry and Trade. The data have been analyzed using structural equation model and descriptive analysis. The result of this study shows after the policy applied, more customers are willing to carry their own shopping bag and reduce using plastic bags. The price of plastic bags are still considered too cheap and should be increased. Green marketing process that has significance influence towarads green behavior are know your customer, empowering customer and reassure the buyer. Keywords: green marketing, green behavior
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Syaukat, Rosidah, and Ekky Imanjaya. "Tweet Berbayar: Bagaimana Word-Of-Mouth Bekerja dalam Media Baru." Humaniora 2, no. 2 (October 31, 2011): 1193. http://dx.doi.org/10.21512/humaniora.v2i2.3170.

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New media, like Twitter, has changed many possibilities, including marketing strategy in Indonesia. One of the extraordinary phenomena is paid-to-tweet, as being used by celebrity or ordinary users. The purpose of the article is to identify how Twitter roles in marketing: what the unique characteristic of Twitter so that Word-of-Mouth (WOM) could work effectively and efficiently? How viral marketing, buzz marketing and recommendation could move simultaneously to increase awareness to consumers about specific goods and services? How to choose the endorsers, as buzzers and key opinion leader in social media like Twitter? And why is hard-sale highly forbidden in new marketing practical style? Generally, the article will analyze about what and how regarding phenomena of paid-to-tweet happening in Indonesia.
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Umami, Zakiya, and Gede Sri Darma. "DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT." Jurnal Manajemen dan Kewirausahaan 23, no. 2 (September 17, 2021): 94–103. http://dx.doi.org/10.9744/jmk.23.2.94-103.

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The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the deve­lopment of e-commerce and the large number of people who actively use the internet. This study aimed to find a suitable marketing strategy for promoting food products by observing the development of digital marketing, especially today’s social media marketing. Bali was well known as one of the destinations visited by local and International tourists. One restaurant located in Kuta called Maisyaroh, in spite of the advancement of digital technology, had not optimized the use of the technology well. Whereas, it actually could affect the competitive advantages. In addition, a qualitative descriptive approach was used in this research, while the data collection techniques were carried out through observation, in-depth interviews by using Zoom Meeting and docu­men­tation. The results stated that promotion using Instagram (IG) endorsement and paid promote could increase brand awareness and buying interest.
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UNTARINI, NINDRIA. "Pengaruh Persepsi Pelanggan tentang Bauran Pemasaran terhadap Loyalitas Penggunaan Ponsel Pasca Bayar Esia Surabaya." BISMA (Bisnis dan Manajemen) 3, no. 1 (June 6, 2018): 84. http://dx.doi.org/10.26740/bisma.v3n1.p84-100.

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This paper is analyzing the influence of marketing mix customer perception that feels and make scoring by post paid customer to ESIA cellular operator in Surabaya. Post paid customer as research object is active customer using their cell phone to become ESIA post paid customer in Surabaya. This research have to be done because understanding customer active is essential for keeping and protect them to switch another cell phone operator. This research purpose to watching carefully the perception about service of marketing mix that bargained by ESIA cellular operator to loyalty of using post paid customer cell phone. The variable in this research taking from Zeithaml and Bitner service marketing theory and Yazid adopt it (1999:21) and the composition7P’s are product, price, place, promotion, participant, physical evidence, and process. Analyze model adapted from Customer Behavior simple model by Assael (1984:11) with using multiple linear regression technique, F test and t test. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process) post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used post paid customer ESIA in Surabaya. While, the variable of facility ease have very little influenced. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process) post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used post paid customer ESIA in Surabaya. While, the variable of facility ease have very little influenced.
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van Esch, Patrick, Denni Arli, Jenny Castner, Nabanita Talukdar, and Gavin Northey. "Consumer attitudes towards bloggers and paid blog advertisements: what’s new?" Marketing Intelligence & Planning 36, no. 7 (October 1, 2018): 778–93. http://dx.doi.org/10.1108/mip-01-2018-0027.

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Purpose Reports show that 6.77m people published blogs on blogging websites and more than 12m people write blogs using their social network. However, few studies have explored consumer attitudes toward bloggers and their advertising. Therefore, an effort to discover how paid blog advertisements influence consumer attitudes toward bloggers and the products they advertise will help marketers gain an understanding of how to use bloggers as paid sponsors to influence consumer purchase intent. Using online survey approach, a study recruited participants (n=210) through an online survey platform (MTurk). The results indicated that the similarity between the consumer and the ad creator is an important psychological reason why consumers are more likely to perceive advertisements as more authentic, more affective, less deceptive and more credible, and they are thus more likely to trust the blogger. On the other hand, the importance of ad attribute (authenticity) does not significantly influence consumers’ intention to purchase products advertised by a blogger. As consumers are becoming more skeptical of advertisements, blogs need to be entertaining and a pleasure to view. Not only does the content need to be interesting, the design, flow and clarity of the blogs must also be considered important factors. In addition, advertising needs to be believable, credible and honest. In the online world, trust and credibility are still paramount in attracting consumers’ engagement; hence, promoting companies’ products and services through blogs can be an effective strategy to lower consumer skepticism barriers. The paper aims to discuss these issues. Design/methodology/approach Participants answered questions about their attitudes toward bloggers and their advertising when purchasing products in an online retail environment. Furthermore, participants also answered questions about their perceived trust in the bloggers themselves as well as the authenticity and credibility of the brand-related communication received from bloggers. Moreover, they reported on their attitudes toward how deceptive they considered bloggers and their advertising to be. Finally, participants reported how paid blog advertisements influence their purchase intent. Findings Similarity toward the ad creator is an important psychological reason behind consumers’ attitude toward blogs. Consumers who follow a blog often have the same interests and are thus more likely to support bloggers. This idea can be used as a segmentation strategy to reach particular consumers. Consumers who perceive similarity with the ad creator are more likely to recognize the ads as more authentic, affective, credible and trustworthy as well as less deceptive, regarding the blogger. Blogs need to be entertaining and a pleasure to view. Not only does the content need to be interesting but the design, flow and clarity of the blog are also important factors. Blog advertising needs to be believable, credible and honest. In the online world, trust and credibility are still paramount in attracting consumers’ engagement with the website, bloggers or social media. Originality/value Trust in the blogger did not influence consumers’ purchase intent; however, it did influence their attitude toward how similar they are with the blogger. In an online shopping environment, the human touch and personal contact between consumers and retailers has been lost. Consumers often leave the online transaction due to a lack of trust. Therefore, bloggers can be replacements for the missing “salesperson” in online interactions. Companies can use bloggers as the mediating person to reach their intended audiences, bridging the gap between the company and consumers.
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Dařena, F. "Global architecture of marketing information systems – Scientific Information." Agricultural Economics (Zemědělská ekonomika) 53, No. 9 (January 7, 2008): 432–40. http://dx.doi.org/10.17221/625-agricecon.

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The paper is focused on study of information systems that can be applied in the process of marketing planning. General terms from information systems theory are examined from marketing perspective, particular examples of marketing activities support are identified on the basis of literature review and global structure of the Marketing Information System (MkIS) is proposed. The main subsystems of MkIS – internal reporting system, marketing intelligence system, marketing research system, and decision support system are discussed in higher level of detail. The main attention is paid not only to supported marketing processes but also to technologies that can be used in individual parts of MkIS. The result is the architecture that integrates isolated marketing applications into one comprehensible framework. This architecture also creates a framework for following research in the field of marketing activities support.
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Dissertations / Theses on the topic "Paid Marketing"

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Mok, Sungho. "Trade mark use in paid search marketing and direct liability." Thesis, Queen Mary, University of London, 2014. http://qmro.qmul.ac.uk/xmlui/handle/123456789/8772.

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The thesis considers the scope of trade mark protection against the context of paid search marketing. The hypothesis is that ‘fair and efficient competition’ is at the heart of the balance between interested parties and between trade mark protection and between free speech. This introduces the concept of a 'virtuous cycle' in the application of trade mark law. this thesis suggests that fair and efficient competition should be the ultimate purpose of trade mark law. The concept can be furthered by protecting pro-competitive trade mark functions: the intra trade mark information function and the inter-trademark differentiation function. Thus, only where third party use third party use is likely to harm the information and differentiation functions of owners' trade marks user could be liable. In a democratic society, there is anadditional consideration:thebalance between trade mark protection and free speech. Where third parties use trade marks in non-commercial contexts, likelihood of confusion or dilution should be the result ofactual malice or calculated falsehood. These two considerations are tested against the real world context of paid search marketing. Based on the protection of pro-competitive trade mark functions and speech restriction standards, and the relevance of actual and direct context and circumstances of paid search marketing, advertisers can be liable for their use of trade marks even when they do not include trade marks in their advertisements. Search engines, however,are not responsible for their use ‘under current practices,’ whether or not trade marks are included in advertisements. The thesis supports that trade mark law and jurisprudence should transform the cycle that starts with the balance of interests and end with fair and efficient competition into a virtuous spiralwhere one feeds the other; the two are inextricably linked.
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Neethling, Riaan. "Search engine optimisation or paid placement systems-user preference /." Thesis, [S.l. : s.n.], 2007. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1076&context=td_cput.

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Jacobson, Malcolm. "Getting paid writing graffiti : How graffiti artists produce value within marketing." Thesis, Stockholms universitet, Sociologiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-114878.

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In settings such as hotels, bars and boutiques, things like cars, sodas, clothes, and cities, are fueled with the symbolic capital of graffiti. The purpose of this ethnographic study is to understand how graffiti writers, through marketing, increase the value of their work, as well as that of other products, and how this commercialization affects the meaning of graffiti.  Utilizing a perspective of social constructionism, the analysis shows how actors and social fields that are constructed as incongruous (e.g., art galleries and graffiti culture), are at the same time being mixed together to create something new, and thus create value. This study shows how practices that are considered marginal, or deviant, at the same time generate value within the general economy. Deploying an abductive approach, and building on ample empirical material, this study shows that the narrative of graffiti as something illegal is one of the main traits that enables graffiti writers to exchange subcultural capital for economic. The results show that previous research, investigating graffiti from a dichotomous perspective of either art or vandalism, do not give a satisfactory understanding of this diverse subculture.   The empirical material consists of 30 participant observations in public events, in Sweden during the autumn of 2014, where graffiti is turned into a commodity embodied with subcultural capital. Moreover, four in-depth interviews were executed with graffiti writers who have sold their competence and art for purposes of marketing, and one group interview with three of their customers. Further, several documents were collected and analyzed.
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Aurimas, Mickus, Zhou Pengshuo, and Guo Xiang. "The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48901.

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Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. China has more social media users than any other country in the world and is housing platforms such as Weibo, WeChat or Xiaohongshu, thus with an ever-increasing demand for social interaction between a company and a customer, the search for the optimal marketing strategies in a hyper-competitive apparel market in China is in effect. With there being a lack of research in the field, the main purpose of this study is to examine how paid and earned social media channels impact apparel customer behavior in China. Firstly, the study aimed to see to what degree paid and earned media influences apparel consumption, and, secondly, it intended to see how social media marketing strategy impacts consumers' views on brand loyalty, brand awareness and purchasing behavior. In order to do this, a quantitative study has been conducted - nine hypotheses were formulated after an extensive literature review, from which a research model has been derived and a questionnaire used to gather the opinions of local Chinese social media users has been employed. Convenience with a non-probability sampling method was adopted to collect quantitative data. A total sample of 400 respondents participated in an online questionnaire, ranging from the age of 18 to 34 and having a relatively high education level. The SPSS program was applied to analyze the collected data with multiple statistical analysis methods: Cronbach alpha reliability test, factor analysis, and linear regression analysis to test internal consistency - Cronbach alpha, construct validity, and the relationship between dependent and independent variables. The study revealed that both social media marketing types have a positive effect on apparel consumer behaviors, however, paid media only mostly influences brand awareness of apparel brands, and earned media is very effective when it comes to influencing purchasing behavior and brand loyalty of apparel brands. Moreover, the utmost importance of Word-of-Mouth marketing has come to light, as the need for increased social value urges Chinese to promote products by sharing.
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Bokaová, Katarína. "On-line marketing so zameraním na kampane prostredníctvom Google." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162306.

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Internet advertising is becoming more and more important. Budgets of media planners are moving from TV and print to internet. Due to the young age of the Internet and especially online marketing, we can assume that this trend will grow stronger. This work addresses one of the biggest players on the Internet - Google and especially its tool for creating PPC ads. The first part concerns the most important aspects of the current internet marketing sphere and the second part is devoted to a specific topic of creating campaigns through Google Adwords and their subsequent success analysis by using already established metrics.
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Herlesová, Hana. "Marketing soukromé kliniky Santé." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114331.

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This master thesis is focused on marketing of Santé, the private clinic. The first part is theoretical and has two main chapters. Marketing in the field of health care is the first chapter, including the differences between health care marketing and marketing in other fields and other characteristics of the medical system. Next a product is defined, in health care it is the provided service. Marketing mix is described not as 4P but as 4C. Then there is the practical point of view on the health care system. Very important is the patients' satisfaction, which is measured by many different surveys, such as the best hospital, or quality perceived by the patients. The other chapter discusses used methods, defines marketing research and the S-T-P strategy. The practical part of thesis introduces the company Santé followed by the description of their clientele, which is differentiated as individual and companies' clientele. Marketing mix of the company consists of the 4 components already mentioned higher. Next is the SWOT analysis. Analysis of the competition focused on the main competitors of Santé. Very significant moment is the research project created to suit the needs of this thesis only. A complex questionnaire researching the privet clinic market as a whole was prepared. Analysis of the data was complex as well. Open questions were analyzed separately, closed questions were processed with the help of SPPS computer program. By the end of the thesis there are some recommendations for the company that originate in the research project and also from the confrontation of the theory and practice. Last is the conclusion, bibliography and the annex, where you can find already mentioned questionnaire.
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Phan, Anton, and Sinem Yedic. "“This post is a paid sponsorship” Do we care? : How consumers perceive brands when social media influencers disclose paid partnerships." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18256.

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An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. With the growth of influencer marketing, regulations and guidelines in Sweden have been put in place to ensure consumers integrity. SMIs and companies are required to disclose paid partnerships. However, many companies have the perception that truthful marketing can affect consumers brand perception negatively. Research based on consumer brand perception and disclosed paid partnerships between SMIs and companies have not previously been explored. Therefore, the purpose of this thesis is to explore how consumers perceive brands when SMIs disclose paid partnerships. In order to gather consumers ́ brand perception when SMIs and companies collaborate, a qualitative study using focus groups was conducted, where the participants thoughts and opinions have been studied. The findings of this thesis indicate that the communication and characteristics of SMIs influences consumers brand perception. The factors analyzed were: influence of SMIs, content, trust and truthfulness. The factors were important for how consumers perceive the SMI and brand of companies. The most important implication of this thesis is that the study can be of use for companies that seek to collaborate with SMIs when the aim is to reach target groups and enhance brand perception.
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Morrison-Coulthard, Lisa Jane. "Measuring service quality and relationship marketing in a paid membership organisation : the influence of cognitive factors." Thesis, University of Leicester, 2005. http://hdl.handle.net/2381/31222.

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Despite the mass of research into customer behaviour and expectations, very little has focused on paid-membership contexts (in which an individual must pay to join an organisation in order to receive the benefits of being a member of that organisation). This research focuses on the measurement of customer service quality in a paid membership organisation, together with the key characteristics of the organisation, its members and the relationship between these factors. However, as a fundamental part of customer service evaluation is the effectiveness of the evaluation instrument itself - current techniques and research regarding their effectiveness are reviewed and compared. Specifically, the SERVQUAL (Parasuraman et al., 1988) technique is documented, and research highlighting conceptual, methodological and interpretative problems is critically reviewed in light of recent advances in service quality measurement and the cognitive psychology of survey responding. On the basis of this review, a new measurement tool is developed and its effectiveness and reliability compared to SERVQUAL. Existing research on membership organisations and relationship marketing is also critically reviewed and discussed with respect to a specific paid membership organisation. The design, development and piloting of a survey specifically designed to evaluate the customer service provision of the particular professional paid membership organisation and the nature of its relationship (and relationship marketing activities) with its members, is then detailed, culminating in a full survey of the organisation's membership. The findings of the survey are critically reviewed and are found to be highly consistent with previous research on relationship marketing in membership organisations. The main conclusions are then critically discussed, together with methodological issues. Finally, directions for further research are considered.
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Smedberg, Emelie, and Britta Fayete. "”Paid partnership with….” : En kvalitativ studie om hur unga upplever sponsrade inlägg på Instagram." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-32875.

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Problemformulering och syfte: Reklam på sociala medier har länge varit en gråzon och ett flertal profiler har fällts för smygreklam. De unga är de som oftast befinner sig på dessa plattformar och de tycks sakna ett kritiskt förhållningssätt när det gäller konsumtion av information och medier. För att tydliggöra skillnaden mellan åsikt och reklam har därför en ny “markör” som tydligt visar om inlägget på Instagram är sponsrat uppkommit. Denna studie syftar därmed till att undersöka hur de unga upplever de sponsrade inläggen från influencers på Instagram, samt hur de resonerar kring den nya märkningen. Metod och material: S tudien bygger på fyra kvalitativa fokusgruppsintervjuer med respondenter i åldrarna 16-24 från Mittuniversitet och Elias Teoretiska Gymnasium i Sundsvall. Huvudresultat: Studiens resultat visar att respondenterna upplever sponsrade inlägg i stora drag som positiv, detta eftersom att denna typ av reklam ses som frivillig och ofta är av intresse för respondenterna. Den nya “markören” på Instagram har gjort det lättare att skilja på redaktionellt innehåll och reklam, vilket ökar trovärdigheten för influencers och företag. Resultatet visar att relationen med influencers varierar, vissa har en vänskaplig relation medan andra ser de som stilikoner. Denna relation påverkas inte drastiskt av de sponsrade inläggen, dock kan för mycket sponsrade inlägg på Instagram leda till att trovärdigheten sjunker. Vidare har de sponsrade innehållet en stor påverkan på respondenternas attityder och handlingar.
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Ignáth, Kateřina. "Studie proveditelnosti podnikatelského záměru pre-paid modelu degustace moravského vína." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264236.

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The thesis aims to assess the feasibility of the business plan of pre-paid model of tasting of Moravian wine and judge whether it pays off to invest into this business plan. The feasibility study serves to confirm the execution of the business plan. The study describes the establishment of limited liability company and activities that are related to its establishment. It analyzes the environment through PEST analysis and Porter's five forces model. Market research is conducted via a survey, which serves as a basis for determination of an estimate of potential customers. Marketing mix allows to describe the product, pricing, distribution, promotion plan and marketing communications. The final price is determined using the calculation formula. The opening balance sheet of the company is prepared within this thesis. The amount of capital, the costs and sources of funding are determined. The financial plan includes estimated revenue, profit, return on equity and cash flow plan for the first two years of the life of the company.
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Books on the topic "Paid Marketing"

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Paid, owned, earned: Maximising marketing returns in a socially connected world. London: Kogan Page, 2012.

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Grigoryan, Ekaterina. Marketing communications. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directions 38.03.02 "Management" (profile "Management", "Marketing"), 38.03.05 "Business-Informatics", 38.03.06 "trading business" (specialization "Commerce"), etc. For anyone interested in the issues of marketing communications: teachers, graduate students, researchers and practitioners.
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Reznik, Galina. Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1242303.

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The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the discipline "Marketing"are considered. In particular, the reader will get an idea of the essence of marketing, its types, principles, functions and basic elements; the environment of marketing and the conditions in which it can be applied. The textbook reveals the concept of the market, its types, capacity and segmentation; competition, its types, the role of the enterprise in the competition in order to achieve key success factors. Considerable attention is paid to the concepts of "product", "product", their distinctive features. The essence of product distribution is revealed and the features of marketing logistics as a method of managing product promotion channels are given. The textbook also includes a bibliographic list, questions for self-control, tests, which will allow you to study the course "Marketing" more fully. Meets the requirements of the federal state educational standards of higher education of the latest generation. For bachelors studying in the direction of training 38.03.02 "Management".
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How to make money from travel writing: Practical advice on turning the dream into a well-paid reality. Oxford: How To Books, 2010.

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1961-, Shope Janet Hinson, ed. Paid to party: Working time and emotion in direct home sales. New Brunswick, N.J: Rutgers University Press, 2012.

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The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party! Burlington: Elsevier, 2005.

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Ryeznik, Galina, Asiya Maskayeva, and YUliya Ponomaryenko. Service activity. ru: INFRA-M Academic Publishing LLC., 2014. http://dx.doi.org/10.12737/2680.

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The textbook describes the basic concepts that are fundamental for service activities: service, need, service, service information, service marketing. Special attention is paid to the features of modern service development — information service, ethics and psychology of service activities. For undergraduate students studying in the direction of training 43.01.01 "Service", as well as 38.03.02 "Management".
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Paid to prescribe?: Exploring the relationship between doctors and the drug industry : hearing before the Special Committee on Aging, United States Senate, One Hundred Tenth Congress, first session, Washington, DC, June 27, 2007. Washington: U.S. G.P.O., 2008.

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Stiehl, Chris. Pain-killer marketing: How to turn customer pain into market gain. El Monte, CA: WBusiness Books, 2008.

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Parnham, Michael J. Pharmacological management of cancer pain. Waltham, Mass: Decision Resources, Inc., 1996.

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Book chapters on the topic "Paid Marketing"

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Florès, Laurent. "Measuring paid media." In How to Measure Digital Marketing, 89–111. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137340696_4.

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Gatautis, Rimantas, and Elena Vitkauskaitė. "Paid advertising – search, social and affiliate." In Digital and Social Media Marketing, 257–77. Second edition. | Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-14.

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Santos, Manuel Alonso Dos, Bryan Gárate, Mariela Jara, and Axiel Saavedra. "EEG and Eye Tracking in Attention Paid to Charity Advertising: An Abstract." In Marketing Transformation: Marketing Practice in an Ever Changing World, 43. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68750-6_12.

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Cziehso, Gerrit. "Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 609. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_207.

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Nenycz-Thiel, Magda, and Giang Trinh. "Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More?" In Advances in National Brand and Private Label Marketing, 185–92. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20182-5_19.

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Sciarrino, JoAnn, Jim Friedman, Todd Kirk, Kim Kitchings, and John Prudente. "Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Media." In Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth, 176–86. 1 Oliver's Yard, 55 City Road London EC1Y 1SP: SAGE Publications, Inc., 2019. http://dx.doi.org/10.4135/9789353287733.n16.

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Chipp, Kerry, and Natalia Mendes de Barros. "The Gain from Pain: An Abstract." In Enlightened Marketing in Challenging Times, 485–86. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_162.

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Krey, Nina, Jennifer A. Espinosa, and Joanne T. Cao. "A Meta-Analytical Review of PAD Within Retail Environments: An Abstract." In Marketing Transformation: Marketing Practice in an Ever Changing World, 175. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68750-6_55.

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Rajput, Sneha, and Pooja Jain. "Much Needed ‘Pad Man’ for Indian Females to Be Dignified: A Case Study on Period Poverty." In Social and Sustainability Marketing, 647–718. New York: Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-26.

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Al Balushi, Hanin, Vinay Gupta, Araby Madbouly, and Sameh Reyad. "Online Paying Happily to Buy Pain in Electronic Games: The Marketing Mystery." In Studies in Computational Intelligence, 191–202. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-73057-4_15.

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Conference papers on the topic "Paid Marketing"

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Ivashkin, M. V., and L. A. Sviridova. "THE PROBLEMS OF SPECIFIC MARKETING CHANNELS USE INMODERNRETAIL." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-158-163.

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The article discusses promising new channels of marketing communications, problems and opportunities that arise for companies using them. Particular attention is paid to omni-channel channels, as the most effective in terms of attracting target customers.
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Kai Li, Mei Lin, Zhangxi Lin, and Bo Xing. "Running and Chasing -- The Competition between Paid Search Marketing and Search Engine Optimization." In 2014 47th Hawaii International Conference on System Sciences (HICSS). IEEE, 2014. http://dx.doi.org/10.1109/hicss.2014.640.

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Петрова, Элиза Александровна, and Ольга Александровна Артемьева. "SPORTS BRAND AMBASSADORS AS A MARKETING PROMOTION TOOL." In Поколение будущего: сборник избранных статей Международной студенческой научной конференции (Санкт-Петербург, Сентябрь 2020). Crossref, 2020. http://dx.doi.org/10.37539/pb187.2020.41.15.002.

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В статье автор рассматривает использование бренд-амбассадора как инструмента маркетинга; особое внимание уделяется изучению его сущности, сильных и слабых сторон, в том числе на практических примерах; рассмотрен международный опыт использования лидеров мнений как представителей спортивных брендов или коллекций; приведена классификация амбассадоров спортивных. In the article, the author considers the use of a brand ambassador as a marketing tool; special attention is paid to the study of its essence, strengths and weaknesses, including practical examples; also the international experience of using opinion leaders as representatives of sports brands or collections is considered; at the end of the article the classification of sports ambassadors is given.
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Song, Tae Ho, Ji Yoon Kim, and Seung Min Lee. "DOES THE CROSS-MEDIA SYNERGY (PAID MEDIA AND EARNED MEDIA) WORK FROM A FORWARD LOOKING PERSPECTIVE?: THE IMPACT OF CROSS-MEDIA IMPLEMENTATION ON CUSTOMER EQUITY." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.12.01.06.

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Podolskaya, T., E. Dmitrieva, O. Angelova, and V. Kravchenko. "СОВРЕМЕННЫЕ ТЕХНОЛОГИИ В РАЗВИТИИ ПРИГРАНИЧНЫХ ТЕРРИТОРИЙ." In Perspektivy social`no-ekonomicheskogo razvitiia prigranichnyh regionov 2019. Институт экономики - обособленное подразделение Федерального исследовательского центра "Карельский научный центр Российской академии наук", 2019. http://dx.doi.org/10.36867/br.2019.60.70.042.

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В данной публикации рассмотрена роль человеческих ресурсов в развитии приграничных территорий с помощью современных цифровых и маркетинговых технологий. Представлен опыт привлечения молодежной аудитории в развитие территории. Особое внимание уделено формированию туристического потока в регионы. this publication discusses the role of human resources in the development of border areas using modern digital and marketing technologies. The experience of attracting a youth audience in the development of the territory is presented. Particular attention is paid to the formation of tourist flow to the regions. в данной публикации рассмотрена роль человеческих ресурсов в развитии приграничных территорий с помощью современных цифровых и маркетинговых технологий. Представлен опыт привлечения молодежной аудитории в развитие территории. Особое внимание уделено формированию туристического потока в регионы.
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Nahili, Wedjdane, and Khaled Rezeg. "Digital Marketing with Social Media: What Twitter Says!" In 2018 3rd International Conference on Pattern Analysis and Intelligent Systems (PAIS). IEEE, 2018. http://dx.doi.org/10.1109/pais.2018.8598515.

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Wiedmann, Klaus-Peter, Nadine Hennigs, and Evmorfia Karampournioti. "YOUR PAIN IS MY GAIN: CHARACTERISTICS AND BEHAVIOR OF CONSUMER PSYCHOPATHS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.08.06.03.

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Mesquita, Cristina, and Cristiana Ribeiro. "Os media como fator influenciador das escolhas alimentares das famílias." In INNODOCT 2018. València: Editorial Universitat Politècnica de València, 2018. http://dx.doi.org/10.4995/inn2018.2018.8910.

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Existem fatores influenciadores das escolhas das familias, sobre alimentação dos seus filhos, tais como a publicidade e as estratégias de marketing. Os documentos oficiais (como o Referencial de Educação para os media) e algumas referências alertam para a importância da escola/jardim de infância na educação para os media a para os hábitos alimentares saudáveis. Porém, não parecem existir muitos estudos que se foquem no impacto da ação dos educadores, neste âmbito. Esta investigação teve como principal objetivo perceber qual a influência dos media nas escolhas alimentares das crianças e das suas famílias. Este estudo realizou-se no decorrer do estágio pedagógico em contexto de Educação Pré-Escolar (EPE) e ensino do 1.º Ciclo do Ensino Básico (1.º CEB). Neste artigo são utilizados apenas os dados dos questionários realizados às famílias. Neste sentido, a recolha e análise dos dados inscreve-se numa perspetiva quantitativa, a partir de um questionário destinado aos pais. Como resultado, observa-se que as famílias das crianças, influenciam os hábitos alimentares das crianças e que são influenciadas pela publicidade e pelas estratégias de marketing, embora não tenham muita consciência sobre isso.
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Wang, Mu-Chun, Kuo-Shu Huang, Zhen-Ying Hsieh, Shuang-Yuan Chen, and Heng-Sheng Huang. "Avoidance of Bonding Pad Contamination Affecting Back-End Assembly Process." In 2008 Second International Conference on Integration and Commercialization of Micro and Nanosystems. ASMEDC, 2008. http://dx.doi.org/10.1115/micronano2008-70016.

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While the process fabrication and the electronic applications develop quickly, the die size and the package type also confront the improvement from the customers’ request to achieve the better signal performance in IC products. In cost consideration and marketing competition, most of commercial IC products still adopt the wire-bond technology, except some high performance products with solder/gold balls adhesion process. For consumer ICs, the gold wire is the major material to connect the IC chip and the lead frame through the bondability technology. In the recent era, the bond pad size and pitch is always shrinking. Therefore, the bond performance strongly depends on wire bond machine to provide lighters, thinner, and more reliable IC. After pad size shrinkage, the quality of pad is more impressed for wire bond reliability, especially in fine-pitch assembly process. It’s a challenge in reliability requirement. In this study, the root cause and promising solution of bond pad contamination were investigated. One is to improve the bonding yield in wire-bond process; the other is to promote the bonding reliability after the whole assembly process.
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LaVoice, Kelly, Daniel Hickey, and Mark Williams. "Pain Points and Solutions: Bringing Data for Startups to Campus." In Charleston Library Conference. Purdue Univeristy, 2020. http://dx.doi.org/10.5703/1288284317163.

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Entrepreneurship is growing as a cross- and inter-disciplinary area of focus for higher education. From patent and tech transfer offices to business, science, and engineering programs, the demand for entrepreneurship resources and support delivered via libraries is booming. Building library collections to help patrons design, launch, and run successful businesses is challenging: Market research and private equity/venture capital resources arrive at premium prices. Increasingly, these resources must interoperate with software used to clean, analyze, and visualize data. This data is often difficult to find and deploy. Restrictive, corporate-style licenses reflect that new vendors are not yet acclimated to the academic market’s access requirements and licensing constraints. This paper will share a framework for how to understand entrepreneurship in higher education and explain the types of information commonly requested by users. Such information often exists in disciplinary silos, emphasizing the importance of collaborative collection development across subject lines. The authors will explore the unique challenges to building collections that serve patrons developing new ventures. This includes collaborating with external stakeholders to fund resources that have not been traditionally purchased by libraries. Strategies for licensing data and other e-resources in this space will be discussed, including the central complications arising from universities as incubators for for-profit startups. The authors will suggest best practices for building relationships with stakeholders, developing relevant collections and services, and marketing these resources to support communities.
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Reports on the topic "Paid Marketing"

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Ertanowska, Delfina. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11073.

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The article considers memes as a short form of internet statement. Memes was discussed as a successor to the primary interpersonal communication in the form of rock drawings, pictures, pictograms, and hieroglyphs. In addition, the issue of memes as a tool of media and political manipulation has been described. Areas of discussion also include paid trolling and specialized media services to build a modern political campaign through memes. The use of memes as a political marketing tool was discussed.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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