Journal articles: 'Packaging strategy'

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Twede, Diana, Robert H. Clarke, and Jill A. Tait. "Packaging postponement: a global packaging strategy." Packaging Technology and Science 13, no. 3 (2000): 105–15. http://dx.doi.org/10.1002/1099-1522(200005)13:3<105::aid-pts503>3.0.co;2-9.

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Kim, Kyung-Hwa, and Ji-Young Na. "Color Marketing Strategy of Milk Packaging." Journal of the Korea Contents Association 12, no. 1 (January 28, 2012): 197–210. http://dx.doi.org/10.5392/jkca.2012.12.01.197.

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Scharpenberg, Christina, Meike Schmehl, Milena Glimbovski, and Jutta Geldermann. "Analyzing the packaging strategy of packaging-free supermarkets." Journal of Cleaner Production 292 (April 2021): 126048. http://dx.doi.org/10.1016/j.jclepro.2021.126048.

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Rundh, Bo. "Linking packaging to marketing: how packaging is influencing the marketing strategy." British Food Journal 115, no. 11 (October 21, 2013): 1547–63. http://dx.doi.org/10.1108/bfj-12-2011-0297.

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Li, Bi Ru, Ze Rong Li, and Peng Fei Tian. "Packaging Structure Optimization Design Based on Low-Carbon Packaging Idea." Advanced Materials Research 591-593 (November 2012): 214–18. http://dx.doi.org/10.4028/www.scientific.net/amr.591-593.214.

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The present situation and existing problems of low carbon package as the high energy consumption, over-packaging and low recovery rate etc., have been analyzed in this paper. To realize minimizing the comprehensive carbon emission of packaging in the process of circulation, the low carbon consumption logistics strategy in the process of transportation, warehousing, loading and unloading, the consumption packaging strategy of simply and humanization in the process of consuming or using the product, and the principle of green design after discarded have been put forward based on the research on the structure optimization of low carbon packing in the whole life cycle according to the characteristics such as reduction, low energy consumption, low pollution and recyclable use etc and effective way of low carbon packing.

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Ray, Urmi, NJ Cho, YC Kim, SW Yoon, WK Choi, and Pandi Marimuthu. "Packaging and Integration Strategy for mm-Wave Products." International Symposium on Microelectronics 2018, no. 1 (October 1, 2018): 000252–58. http://dx.doi.org/10.4071/2380-4505-2018.1.000252.

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Abstract This paper is a follow on to the paper presented at the IMAPS 14th International Conference DEVICE PACKAGING and will provide more comprehensive case studies of few different system integration strategies for high frequency packaging. The packaging options vary widely based on the end market requirements, from performance, thermal, types and numbers of antenna arrays as well as the RF transceiver ICs. Tied closely to these performance related requirements is competing trade-offs of reliability, form factor and cost. We present assessment of packaging structures for (a) high performance mm-Wave network product and (b) consumer/mobile product and (c) automotive radar product. The former (a) is generally not challenged by form factor and can be enhanced by the addition of more antenna arrays and RFICs. However, care has to be taken to address the thermal solutions for effective heat dissipation as well as manufacturability issues as the package size may target ~400mm2 for Gen 1 and double or triple the area for subsequent generations. For (b), the primary drivers are cost and form factor. To manage antenna propagation and losses in a constrained form factor, mobile products generally require antenna in package (AiP) integration. The integration of the antenna within the same package as the RF IC greatly reduces the difficulty at the system level. This approach coupled to aggressive miniaturization of the antenna itself, using the same substrate technologies as the SiP leads to a new class of sub-systems termed Antenna in Package (AiP). This is extremely challenging from design, manufacturability and test perspectives. For example, Fan out wafer level packaging, such as eWLB packaging provides extremely smooth copper surfaces with tight etch tolerance compared to standard laminate based packaging. However, having multiport antenna structures fabricated in fan out technology with inductance matching and efficient ground ports, continue to be problematic. Hence adoption of 3D structures, in conjunction with SIP integration (with inductors and IPDs) can potentially provide relief. Inductors can also be built into the eWLB structure using the RDL as well as in the laminate packages using substrate embedded thin film cores.

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Catalano, Carlos E., David Cue, and Michael Feiss. "Virus DNA packaging: the strategy used by phage ?" Molecular Microbiology 16, no. 6 (June 1995): 1075–86. http://dx.doi.org/10.1111/j.1365-2958.1995.tb02333.x.

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Mesnard, Jean-Michel, and Christian Carriere. "Comparison of Packaging Strategy in Retroviruses and Pararetroviruses." Virology 213, no. 1 (October 1995): 1–6. http://dx.doi.org/10.1006/viro.1995.1540.

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Lialiuk, Alla, Andrii Kolosok, Olena Skoruk, Liliia Hromko, and Nataliia Hrytsiuk. "Consumer packaging as a tool for social and ethical marketing." Innovative Marketing 15, no. 1 (March 23, 2019): 76–88. http://dx.doi.org/10.21511/im.15(1).2019.07.

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Producing consumer packaging, which would meet the modern requirements in a comprehensive manner, while ensuring the needs of a consumer, a manufacturer and society as a whole, is currently one of the most important issues. In the context of developing a socially responsible society, the transition from classical marketing schemes to the social and ethical marketing is important for producers. The article defines the features of consumer packaging as a marketing tool based on theoretical generalization and survey among the city of Lutsk residents. The author’s vision of the packaging strategy and the product strategy interaction in the context of socially oriented marketing is presented. The possible options of packaging recycling are outlined: use of returnable packaging; utilization of packaging and the use of appropriate materials that are subject to recycling; use of packaging for other purposes.

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Balakrishnan, Melodena Stephens. "PepsiCo MEA: the role of packaging in brand activation." Emerald Emerging Markets Case Studies 5, no. 3 (June 22, 2015): 1–12. http://dx.doi.org/10.1108/eemcs-03-2015-0043.

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Subject area Marketing, International Business, Strategy, Packaging, Promotion. Study level/applicability Graduate students. Case overview This case is recommended to master's students studying consumer behaviour, products strategy, brand activation and international business. Practitioners in the food industry, design and advertising industry may also find this case interesting. Policymakers looking at mobility of products across borders may also consider this case interesting. Expected learning outcomes This paper explains the role of packaging in brand and product strategy; describes how packaging can give a competitive advantage in the fast-moving consumer goods category; relates consumer insights to strategy using packaging to achieve market objectives like penetration, market share increase, engagement and loyalty. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

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Wszołek, Mariusz. "Strategie wzornicze a praktyki projektowe w projektowaniu opakowań." Dziennikarstwo i Media 13 (January 14, 2021): 157–71. http://dx.doi.org/10.19195/2082-8322.13.11.

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This article is about general approaches to designing packages in addition to design strategy, communi-cation strategy and business strategy. Combining different design practices is not an endless repository in this article according to package design — it is just a first attempt at describing general design prac-tices. This article is more of an introduction to strategic packaging design.

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Triastuti, Ni Ketut Titi, A. A. P. Agung Suyawan Wiranatha, and Luh Putu Wrasiati. "STRATEGI PENINGKATAN KUALITAS PRODUK BODY SCRUB PT BALI TANGI DENGAN METODE QUALITY FUNCTION DEPLOYMENT." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 6, no. 4 (December 11, 2018): 365. http://dx.doi.org/10.24843/jrma.2018.v06.i04.p11.

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The purposes of this research were to find out the attributes of customer importance, to measure the level of customer satisfaction and to find out the strategy in improving the product quality of PT. Bali Tangi’s Body Scrub. The Quality Function Deployment (QFD) was used to gain customer’s perception and building the house of quality. The results of this study indicate that the attributes of customer importance are the information on packaging, product’s safety, product’s benefits, product’s contents, product’s hygiene, product’s certification, product’s aroma, shelf life product, packaging’s form, product’s dose, packaging’s color, product’s form and product’s color. The customer satisfaction levels are satisfaction and quite satisfaction. The attributes of product with satisfaction are obtained in attribute of information on packaging, product’s safety, product’s benefits, product’s contents, product’s hygiene, product’s certification, product’s aroma, shelf life product, packaging’s form, product’s dose, packaging’s color and product’s color. The attributes of product with quite satisfaction is obtained in the product’s form. The strategy in improving the product quality that can be recommended are the company need to evaluate the attributes of customer importance and technical parameters to reach the company’s target. The priority attributes are the product’s form with an improvement ratio of 1.47 and the determination of materials formulation with a technical importance level of 452.00. Keywords: Quality Function Deployment, Body Scrub.

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Khan, Huda, Richard Lee, and Larry Lockshin. "The effects of packaging localisation of Western brands in non-Western emerging markets." Journal of Product & Brand Management 26, no. 6 (September 18, 2017): 589–99. http://dx.doi.org/10.1108/jpbm-08-2016-1302.

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Purpose The common market practice by foreign marketers is to sell their brands in standard or localised packaging or sometimes both in the context of Pakistan. By examining the differential influence of standard (Western) and local (Urdu) packaging on Pakistani consumers’ perceptions and choice under conspicuous and inconspicuous situations, this study aims to examine whether the localisation strategy is effective or even necessary. Design/methodology/approach A pre-test first identified suitable products and brands. The main survey was conducted using convenience sampling in popular shopping precincts of the Lahore district in 2015. Participants first rated the packaging of hedonic and utilitarian products. After rating the packaging likeability, the respondents were asked to assume the two consumption situations. Their choice of standard versus local packaging under conspicuous and inconspicuous consumption situations for the same brand was recorded. Findings Overall, findings suggest that for hedonic products, localisation is not an effective strategy particularly for well-known Western brands such as M&M’s. For utilitarian products, packaging localisation does not render a Western brand more competitive as consumers did not like one packaging type over the other. Mode of consumption did not change the preference for standard packaging in case of hedonic products, whereas in case of utilitarian products, the mode of consumption did moderate the results for the choice of packaging; standard packaging is chosen more often under conspicuous a situation but not under an inconspicuous situation. Research limitations/implications The findings of this research show that indiscriminately localising the packaging of any products as they enter foreign markets may not be the most effective strategy for international marketers. Originality/value This is first study to question the common market practice of packaging localisation and investigate the differential effects of standard versus local packaging of foreign products on consumers’ perceptions and choice under varying consumption modes.

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Aria Auliandri, Tuwanku, Armanu, Fatchur Rohman, and Ainur Rofiq. "Does green packaging matter as a business strategy? Exploring young consumers’ consumption in an emerging market." Problems and Perspectives in Management 16, no. 2 (June 19, 2018): 376–84. http://dx.doi.org/10.21511/ppm.16(2).2018.34.

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Young consumer is a noteworthy consumer for a company as a sustainable marketing target. The business sector needs to consider green packaging as one of the company’s competitive strategies. The existence of environmental problem phenomenon in recent years has increased the awareness of various parties to the importance of environmental sustainability. Indonesia as one of emerging markets, both for green product and green packaged product, also needs to take part in the issue. Using Theory of Planned Behavior (TPB), this research aimed to simultaneously examine several influencing factors for young consumer’s purchase intention toward green packaging. Two hundred seventy-six empirical data were obtained through questionnaires given to undergraduate students. The analysis, using Structural Equation Modeling (SEM), showed that attitude, personal norm, Perceived Behavioral Control (PBC), and willingness to pay significantly influenced the purchase intention. Furthermore, the level of environmental concern also determined the purchase intention through attitude.

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Minami, Chieko, Davide Pellegrini, and Munehiko Itoh. "When the Best Packaging Is No Packaging." International Commerce Review 9, no. 1-2 (July 2010): 58–65. http://dx.doi.org/10.1007/s12146-010-0059-3.

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Colet Ruz, Jordi. "Packaging as a strategy for typological identification of product." grafica 2, no. 3 (January 3, 2014): 27. http://dx.doi.org/10.5565/rev/grafica.12.

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Miranne, Kristine B. "Income Packaging as a Survival Strategy for Welfare Mothers." Affilia 13, no. 2 (July 1998): 211–32. http://dx.doi.org/10.1177/088610999801300206.

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Tu, Jui Ch, Hong Yi Chen, Chuan Ying Hsu, and Chih Ku Chen. "Strategy of Lightweight Green Package Development." Applied Mechanics and Materials 311 (February 2013): 392–97. http://dx.doi.org/10.4028/www.scientific.net/amm.311.392.

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Under the harsh climate, environment protection and sustainable development have become a global issue. Deep impacts have been caused by over packaging. Taiwanese government has legislated for related issues. However, different understanding and cognition are aroused among industry and specific guidelines for lightweight packaging are needed, which also caused our interest to start this research. This research is based on the discussion of related Green Package documents to introduce Life Cycle Assessment (LCA) to establish the development foundation of Green Package strategy. Meanwhile experts and related personnel of industrial circles have been interviewed to process reversed fuzzy logic grounded theory to analyze the main consider components of Green Package. Finally the outcome concepts and principles are introduced to Analytical Network Process (ANP) to generalize Green Package development strategy via quantification analysis and prioritization. We hope the Green Package Development Strategy could help industrial circles and also offer related reference in all respects.

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Laeequddin, Mohammed, and K. Abdul Waheed. "Strategic management in cartelized environment: case of Hisham Packaging, Dubai." Emerald Emerging Markets Case Studies 6, no. 2 (June 14, 2016): 1–16. http://dx.doi.org/10.1108/eemcs-05-2015-0076.

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Subject area Business-to-business (B2B) marketing, microeconomics and strategic management. Study level/applicability Target audience can be MBA students who are taking B2B marketing, microeconomics and strategic management courses. Case overview On 1 January 2015, Hamza joined Hisham Packaging, Dubai, United Arab Emirates (UAE) as the CEO. Hisham Packaging specialises in production of corrugated boxes of various sizes, both in plain and printed forms. Most of Hamza’s experiences have been in the automobile industry, where his focus was on Lean operations rather than marketing. After joining Hisham Packaging, he learnt that in service industry like printing and packaging, the business focus is more customer-oriented than process-orientated. In the packaging industry, each customer’s requirement is unique and customised with variety and small volumes. What was shocking to him was that there is an informal cartel arrangement among major corrugated box suppliers in the country and without the consent of the cartel members, he cannot take any major decision like expanding the business or accepting or dropping a customer. Hamza discussed the scenario with his sales manager Ahmad to see what strategy to adopt for the growth of the company. He was trying to figure out what next? Like any other newly joined CEO, Hamza also had plans to increase the market share and make the operations Lean. He quickly found that it would be difficult for him to make any major impact on the existing business due to the constraints and he needed a different strategic move to grow the company. Expected learning outcomes The outcomes include understanding of market dynamics, cartelization of companies based on market structure and strategy building. Students learn that an organization’s performance is just not dependent on how the managers plan, organize and control but it also depends on the competitors and customer’s strategies. Students learn how to apply strengths, weaknesses, opportunities, and threats (SWOT) analysis, Porter’s Five Forces analysis and PESTEL analysis in developing business strategy. Supplementary materials Teaching note is attached. Subject code CSS 8: Marketing

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Mattia, Giovanni, Alessio Di Leo, and Carlo Alberto Pratesi. "Recognizing the Key Drivers and Industry Implications of Sustainable Packaging Design: A Mixed-Method Approach." Sustainability 13, no. 9 (May 10, 2021): 5299. http://dx.doi.org/10.3390/su13095299.

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Sustainable packaging design plays a strategic role across several industries. Using the Italian market as the perimeter of the analysis, this paper aims to broaden the knowledge of corporate attitudes, perceptions, and behaviors toward sustainable packaging along the entire supply chain. A mixed-method approach was used, integrating qualitative and quantitative data collected from 33 in-depth interviews and a survey on a sample of 462 companies. The results revealed that a challenging goal will consist of reconciling technological advances and marketing instances, and that the entire supply chain should be synergistically involved in packaging sustainability. It was also found that larger companies consider sustainability as part of a broader business strategy, whereas smaller ones possess a tactical vision. The study provides valuable insights to better comprehend and manage a complex ecosystem such as that of sustainable packaging.

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Khan, Huda, Larry Lockshin, Richard Lee, and Armando Corsi. "When is it necessary to localise product packaging?" Journal of Consumer Marketing 34, no. 5 (August 14, 2017): 373–83. http://dx.doi.org/10.1108/jcm-06-2016-1846.

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Purpose The common market practice by global consumer brands to create localised packaging for foreign markets conflicts with findings that cast doubt on this strategy. By examining the differential influence of standard (Western) and local (Chinese) packaging on Chinese consumers’ perceptions and choice behaviour, this study aims to examine whether this strategy is effective or even necessary. Design/methodology/approach A pre-test first identified suitable products and brands. Using a multiple methods approach, online participants in China first rated the brands and packaging of hedonic and utilitarian products. The ratings were then validated by triangulating with the results of a discrete choice experiment that captured participants’ choice behaviour. Findings For hedonic products, standard packaging is rated more positively and chosen more often than local packaging. For utilitarian products, there are no differences in ratings and choice. For hedonic products, brand likeability is higher for standard packaging than for local packaging. For utilitarian products, brand likeability does not differ between the two packaging types. Research limitations/implications These findings cast doubt on the effectiveness of indiscriminate packaging localisation. International marketers need to rethink their approach, particularly in non-Western markets. Interviews with five brand managers in charge of major consumer brands in China revealed their actual market practice and further illuminate this study’s findings. Originality/value This is first study to question the common market practice of packaging localisation and investigate the differential effects of standard versus local packaging of foreign products on consumers’ perceptions and choice behaviour.

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Rundh, Bo. "The role of packaging within marketing and value creation." British Food Journal 118, no. 10 (October 3, 2016): 2491–511. http://dx.doi.org/10.1108/bfj-10-2015-0390.

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Purpose The purpose of this paper is to explore the importance of innovative packaging for marketing purposes in a food supply chain. The intent is also to understand the function of packaging as a marketing tool. The outcome of the study is expected to contribute to the link between packaging and marketing literature. Design/methodology/approach The case study method was chosen in order to assess and investigate how packaging can be used in marketing. The study focuses on narrating the use of packaging for different customer applications and the unit of analyses was the packaging product. In order to analyse the five sub-cases or “corporate stories” a cross-case analysis was used and the analysis of data was carried out in different stages. This approach treats each sub-case as a separate entity and the analysis reveal both similarities and differences among the sub-cases. Findings The present study demonstrates that packaging has become an important tool in marketing of different products either this is for end-consumers, or customers in a supply chain. This has become more essential as more products are introduced on a market. The study shows the significance of linking packaging to marketing strategy. An important ingredient for that is the use of packaging design for differentiation purposes. The results support also that packaging has become an essential factor for a secure and efficient distribution in a food supply chain. In addition, packaging and packaging design is contributing to value creation for different actors in a food supply chain. Practical implications The managerial implication from the case study shows that packaging can be used together with the product concept to create a competitive offering in a market. This gives managers the possibility to differentiate their products from competitive offerings by using packaging and packaging design in a creative manner. Originality/value This paper fulfils an identified need for contributions to more research on packaging and marketing strategy. The study shows the influence of packaging on marketing.

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Nagasawa, Shin’ya, and Kana Sugimoto. "Chanel’s Strategy of Communication Tools and Packaging for its Beauty Products." Journal of Advanced Computational Intelligence and Intelligent Informatics 15, no. 4 (June 20, 2011): 460–64. http://dx.doi.org/10.20965/jaciii.2011.p0460.

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This paper views Chanel as a technology management company in order to point out its distinguishing characteristics. Technology management refers to business management conducted around sophisticated technological expertise. Although Chanel was a latecomer to the cosmetic business, Chanel’s commitment to technology and innovation is apparent in its establishment of its own laboratory. This commitment will be considered through its cosmetics business as follows. (1) Communication tools: counseling by Beauty Advisors (BA), Customer Relationship Management (CRM), and development of sampling devices (blotter and olfactive bar). (2) Packaging: unified packaging worldwide, use of new materials, and packages exuding a luxury feel.

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Garside, Annisa Kesy, and Ikhlasul Amallynda. "Pendampingan dalam Implementasi Strategi Pemasaran Produk Olahan Susu Sapi." Jurnal SOLMA 9, no. 2 (October 30, 2020): 323–34. http://dx.doi.org/10.22236/solma.v9i2.5169.

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Usaha Bunda is a small home industry producing several cow’s milk processed products located at Maron village, Pujon Kidul, Malang. The challenge faced by this owner is the marketing aspect to define the right marketing strategy to expand the coverage and increase competitiveness. The goal of this community dedication is to help formulating and implementing the marketing strategy for the Usaha Bunda home industry. The approach is advocation in the form of assistance. Several strategy proposed was consignation with several gift shops and tourist attraction, redesign the product packaging, and creating an online shop. The outcome of assistance in marketing strategy implementation was the owner’s better understanding on the knowledge and skill of product packaging and online marketing. Additionally, the owner also confirmed that there has been an omzet increase of 1.5 to 2 times as the result of the new packaging. The online shop opened at Tokopedia marketplace also helps to expand the product promotion and market coverage without geographical and time limitation.

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Oghazi, Pejvak. "Social responsible supply chain and packaging strategy: a conceptual framework." International Journal of Strategic Business Alliances 3, no. 2/3 (2014): 121. http://dx.doi.org/10.1504/ijsba.2014.062331.

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Faccio, Maurizio, Mauro Gamberi, Francesco Pilati, and Marco Bortolini. "Packaging strategy definition for sales kits within an assembly system." International Journal of Production Research 53, no. 11 (October 30, 2014): 3288–305. http://dx.doi.org/10.1080/00207543.2014.975862.

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Craton, Michael Thomas, John D. Albrecht, Premjeet Chahal, and John Papapolymerou. "Additive Manufacturing of a Wideband Capable W-Band Packaging Strategy." IEEE Microwave and Wireless Components Letters 31, no. 6 (June 2021): 697–700. http://dx.doi.org/10.1109/lmwc.2021.3061614.

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Hamill, Jim. "Pan-Europeanisation: Myth or reality — CMB packaging." European Management Journal 10, no. 4 (December 1992): 477–84. http://dx.doi.org/10.1016/0263-2373(92)90014-u.

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Yue, Xiujun, Jessica Grzyb, Akaash Padmanabha, and James H. Pikul. "A Minimal Volume Hermetic Packaging Design for High-Energy-Density Micro-Energy Systems." Energies 13, no. 10 (May 15, 2020): 2492. http://dx.doi.org/10.3390/en13102492.

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Hermetic packaging is critical to the function of many microscale energy storage and harvesting devices. State-of-the-art hermetic packaging strategies for energy technologies, however, are designed for macroscale devices and dramatically decrease the fraction of active materials when applied to micro-energy systems. We demonstrated a minimal volume hermetic packaging strategy for micro-energy systems that increased the volume of active energy storage materials by 2× and 5× compared to the best lab scale microbatteries and commercial pouch cells. The minimal volume design used metal current collectors as a multifunctional hermetic shell and laser-machined hot melt tape to provide a thin, robust hermetic seal between the current collectors with a stronger adhesion to metals than most commercial adhesives. We developed the packaging using commercially available equipment and materials, and demonstrated a strategy that could be applied to many kinds of micro-energy systems with custom shape configurations. This minimal, versatile packaging has the potential to improve the energy density of current micro-energy systems for applications ranging from biomedical devices to micro-robots.

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Creed, Michael W., Christi C. Allen, and C. Janet Whitney. "Packaging Benefits Packages." Journal of Management in Engineering 10, no. 1 (January 1994): 19–22. http://dx.doi.org/10.1061/(asce)9742-597x(1994)10:1(19).

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Ji, Hai Qi. "Application of Low Carbon Materials in Packaging." Advanced Materials Research 651 (January 2013): 462–65. http://dx.doi.org/10.4028/www.scientific.net/amr.651.462.

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Excessive packaging waste and toxic contaminating material applications have imposed severe impairs on human living environment. It has become the focus of low carbon packaging material study as how to apply low carbon and environmental material and bring packaging material back to its original nature. This paper analyzes the current situation and existing problems of packaging materials, and makes a study on low carbon material application in wine, tea and soft drink products based on discussions of original ecological simple packaging materials, sustainable and reusable packing materials as well as biomimetic packing materials in view of low carbon application. In view of the strategy of sustainable development, development in low carbon and environmental material and exploration of new and improved materials are of great significance to green packaging progress.

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García‐Arca, Jesús, and José Carlos Prado Prado. "Packaging design model from a supply chain approach." Supply Chain Management: An International Journal 13, no. 5 (August 8, 2008): 375–80. http://dx.doi.org/10.1108/13598540810894960.

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Young, Scott. "Packaging design, consumer research, and business strategy: The march toward accountability." Design Management Journal (Former Series) 13, no. 4 (June 10, 2010): 10–14. http://dx.doi.org/10.1111/j.1948-7169.2002.tb00324.x.

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김곡미. "A Study on the Emotional Differentiation Strategy of International Packaging Design." Study of Culture & Art 7, no. ll (June 2016): 129–54. http://dx.doi.org/10.35413/culart.2016.7..006.

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Kong, Fanrong, and Hongxia Lu. "Research on Online Shopping Packaging Recycling Strategy under Big Data Environment." Journal of Physics: Conference Series 1883, no. 1 (April 1, 2021): 012153. http://dx.doi.org/10.1088/1742-6596/1883/1/012153.

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Li, En Zhu, Jia Ming Liao, and Chang Lin Liu. "Research on Accounting System of Economical Assessment for Developing Green Materials in Packaging Enterprises." Key Engineering Materials 460-461 (January 2011): 656–59. http://dx.doi.org/10.4028/www.scientific.net/kem.460-461.656.

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Sustainable development is a basic national strategy. According to the internal demand of this strategy of sustainable development, this paper illustrates the influences of developing green materials to traditional system of accounting scientifically, these influences include need of green conception, adding the assets of natural resource and introducing the evaluation system with a method of Data Envelopment Analysis based on data of accounting for packaging enterprises. The aim of these researchs will be references for evaluating the economic effectiveness of resources invested in developing green materials for packaging enterprises.

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Zhou, Fen Fen. "The Theory of Green Packaging Design and its Application." Applied Mechanics and Materials 635-637 (September 2014): 248–52. http://dx.doi.org/10.4028/www.scientific.net/amm.635-637.248.

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With the development of science and technology and the progress of human society,We gradually know that survival environment is worsening,the further development of the economy has been restricted.These problems directly affect the reproduction of human civilization,So our country put forward the strategy of sustainable development.The concept of green packaging design is adapted to the demand of the times,in order to explore the application of the green idea in the packaging design.Green packaging design needs to consider packaging materials,this will affect the packaging cost.The 60% ~ 80% of the packaging cost have been confirmed in the product design stage.Green packaging structure design should be considered,the structure of reasonable design of packaging, not only can reduce cost, but also reduce the adverse impact on the environment.When we need to use the least amount of packaging materials,a sphere is the best choice.The height of the cylinder is equal to the radius of 2 times through calculation,Its surface area is smallest.Green packaging, therefore, on the one hand, can avoid the waste of resources,let our design work can be harmonious with our living environment.

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Khan, Huda, Richard Lee, and Larry Lockshin. "Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan." Journal of Product & Brand Management 24, no. 4 (July 20, 2015): 386–98. http://dx.doi.org/10.1108/jpbm-08-2014-0694.

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Purpose – The aim of this study was to investigate the extent that consumers prefer the localised packaging over standard packaging, and how the differences may vary across different product types. An ongoing debate facing marketers is whether marketing approaches should be localised as international brands enter foreign markets. In practice, international brands often localise their packaging when sold in foreign markets. This research questions whether and under what conditions is this practice beneficial to foreign brands. Design/methodology/approach – The experiment used a 2 (product type: hedonic versus utilitarian) × 2 (packaging design: standard versus local) factorial designs. Product type was within-subjects, and packaging design was between-subject to minimise learning effects. For each product type, two product categories were used. Findings – Overall, the results show that the role of packaging is more pertinent for hedonic than for utilitarian products. For hedonic products, participants preferred the standard packaging to the local packaging and brand likeability is also rated more positively in their standard package. However, there were generally no significant differences in rating between standard and localised packaging likeability and brand likeability for utilitarian products. The results for the choice decisions were similar to those for the likeability ratings across both product types. Practical implications – A better understanding into how consumers perceive these packaging strategies would help international marketers operating in local markets. Originality/value – Although past studies on international marketing communications have investigated standardisation and localisation of messages in the context of advertising using foreign and local cues, none have examined this issue with packaging. This study also extends past research by examining the differential effects of localisation on hedonic versus utilitarian products.

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Lau, Kong Cheen, and Luke Lim. "Transformational branding for B2B business: protective packaging company." Asia Pacific Journal of Marketing and Logistics 30, no. 2 (April 9, 2018): 517–30. http://dx.doi.org/10.1108/apjml-09-2017-0216.

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Purpose The concept of brand transformation concerns a brand strategy that advocates radical changes. It involves a collective set of actions and activities that are coherently steered to regenerate the engagement experience of the target market emanating from the brand strategy. Nevertheless, there are still lack of case studies demonstrating this in the B2B business sector. The purpose of this paper is to exhibit a brand transformation initiative taken by a B2B business, particularly the handling challenges leading to the initiative coupled with the framework and processes involved to make it a success. Design/methodology/approach A case study method was applied with documentation of inputs captured from different stakeholders. Consulting practitioners from a brand consultancy involved in the brand transformation initiative documented interviews and audit findings which offered first-hand report regarding their involvement and experience of bringing the B2B business through the brand transformation journey. Findings Brand transformation at Fagerdala warranted a radical re-orientation of the brand positioning that supports a clear business intent that was put forward. The initiative encompasses strong leadership, commitment and change management to drive transformational changes involving both internal and external stakeholders. An innovation oriented mind-set is critical to drive radical changes to support coherent efforts that could ultimately engender to distinct brand experience to targeted stakeholders. Practical implications This paper provides brand managers, particularly the brand owners practical and realisable example on how to plan and execute brand transformation in a B2B business environment. More specifically, it highlights the indicators for embarking on this initiative, the approach to drive brand transformation based on established brand strategy frameworks and finally how to execute the strategy in a practical manner. Originality/value This paper extends the concept of brand transformation that has recently been mentioned in literature from one of conceptual perspective to one of practice perspective. It emphasises and underscores some of the details of execution that is instrumental in the practice of brand transformation within a B2B industry sector.

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Nakatani, Jun, Tamon Maruyama, and Yuichi Moriguchi. "Revealing the intersectoral material flow of plastic containers and packaging in Japan." Proceedings of the National Academy of Sciences 117, no. 33 (August 3, 2020): 19844–53. http://dx.doi.org/10.1073/pnas.2001379117.

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The Japanese government developed a strategy for plastics and laid out ambitious targets including the reduction of 25% for single-use plastic waste and the reuse/recycling of 60% for plastic containers and packaging by 2030. However, the current usage situation of single-use plastics including containers and packaging, which should be a basis of the strategy, is unclear. Here, we identify the nationwide material flow of plastics in Japan based on input–output tables. Of the domestic plastic demand of 8.4 Mt in 2015, 1.6 and 2.5 Mt were estimated to be for containers and packaging comprising household and industry inflows, respectively, through the purchase/procurement of products, services, and raw materials. Considering the current amount of recycling collected from households (1.0 Mt) and industries (0.3 to 0.4 Mt), the reuse/recycling target has already been achieved if the goal is limited to household container and packaging waste, as is the focus of Japan’s recycling law. Conversely, the results indicate that it will be extremely difficult to reach the target collectively with industries. Therefore, it is essential that efforts be made throughout the entire supply chain. Food containers and packaging that flowed into the food-processing and food service sectors accounted for 15% of the inflow of containers and packaging into industries. Thus, the key to achieving the reuse/recycling target will comprise the collection of plastic food packaging from not only households but also the food industry. Furthermore, the collection of flexible plastic films used between industry sectors will put the target within reach.

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Greenland, Steven J., Lester Johnson, and Shahla Seifi. "Tobacco manufacturer brand strategy following plain packaging in Australia: implications for social responsibility and policy." Social Responsibility Journal 12, no. 2 (June 6, 2016): 321–34. http://dx.doi.org/10.1108/srj-09-2015-0127.

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Purpose This paper aims to inform social responsibility and social policy by describing the brand strategy of Australia’s largest tobacco manufacturer, British American Tobacco Australia (BATA), the year following the introduction of plain packaging and other regulation. Tobacco controls are a proven catalyst for reducing smoking, but manufacturers adapt swiftly seeking to minimise the impact of regulatory change. Design/methodology/approach BATA’s strategy was determined using 2012-2014 tobacco ingredient reports, recommended retail price lists and a supermarket retail audit. Findings The research identified over 70 BATA brand variants, offered in diverse packaging options, with new products and modified names appearing since 2012. In total 14 main brands are highly differentiated by price, with 45 per cent difference between the cheapest and the most expensive. Volume discounting occurs across packaging ranges, with twin packs offering best value and prices up to 10 per cent lower than those of single packs. Originality/value The research originality stems from the triangulation of three different data resources to establish brand strategy following increased regulation. The study confirms ongoing market segmentation using highly differentiated ranges, and it reveals the unintended consequences of corporate responses to regulation. Evolving variant names communicate product information and imagery previously imparted by pack design. Pricing strategies enable smokers to offset substantial excise increases through brand switching and volume buying. The research, therefore, reveals the potential for regulating these as yet unrestricted elements to enhance the impact of plain packaging and other tobacco controls, thereby further reducing the social impact of smoking.

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Vasileva, Viktoria Vladimirovna, and Liubov Yurevna Ivanova. "Humour as a strategy for news delivery: the case of Meduza." European Journal of Humour Research 9, no. 1 (April 3, 2021): 105–28. http://dx.doi.org/10.7592/ejhr2021.9.1.vasileva.

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In this article, humour is viewed as a strategic resource for informing in media discourse. It is analyzed through the case of “Evening Meduza”, a Russian-language nightly newsletter, received via email or Telegram messenger. A media linguistics analysis of polycode hypermedia text is used to identify communicative linguistic means, contributing to a comic reinterpretation of news on the paratextual, intratextual and visual-illustrative level. News messages in the newsletter are created in the format of compressed “packagings” (a term borrowed from Chafe) with embedded links, following which an addressee goes to the page with source text or concomitant informational resources. Humour is analyzed in packagings as well as in whole text and paratext blocks. Humorous means are revealed in three vectors of analysis: empathy in packaging texts, paratextual focus interaction, and news visualization. The change of narrative perspectives in text packages allows the authors to shift the focus of contrast within a newspiece and create humorous content while showing empathy to readers with different presuppositional expectations. The author’s signature always includes a prepositive ironic addition (attribution) that highlights one of the issue’s news elements and forces the audience to reread the newsletter in order to understand the semantic relation. Subheadings create a comic contrast, focusing on individual parts of the reference content while preparing the reader to perceive the news of the day interconnectedly. A mandatory humorous component in the block “And – picture” was found to show the news event in a visual semiotic code using a demotivator style that expresses a pun.

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Mendonça, Paulo Renato, and Alexandre Luzzi Las Casas. "Diversification as a Sustainable Growth Strategy in the Packaging Market: case study of a Brazilian company, Impacta S/A Indústria e Comércio." Journal on Innovation and Sustainability. RISUS ISSN 2179-3565 4, no. 2 (November 20, 2013): 61. http://dx.doi.org/10.24212/2179-3565.2013v4i2p61-81.

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The diversification strategy is one of the most preferred by companies that search for the sustainable growth of their sales and profits in markets where products appear, grow in demand and become mature in a progressively faster way. This process is strongly perceived in the packaging product market, as packaging are means of product promotion, brand image building and product quality protection, currently more and more important for consumer products.This research aims to verify if the diversifying strategy is a suitable option for companies of such segment. The verification is performed through a case study covering the diversification solution of Impacta S/A, traditional supplier of aluminum collapsible tubes in Brazil and Latin America that added to its portfolio plastic tubes and aluminum monoblock aerosol cans. The conclusion of this study is that such diversification reached its goals of generating sustainable growth, reduce business risk, obtain solid “Market Share” in Brazil for all its products, adequately re-position the company in the market and surpass the results achieved by its competitors in the country. It was also possible to assess the perspective of continuity of the current strategy as a way to increase sales by 85% in US dollars in the next five years, confirming the good quality of the company managers’ strategic choice.As this conclusion is in part limited by the fact that the study focused on a single case, a suggestion should be left recommending the analysis of other diversification cases of companies in the packaging segments.

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Erlyana, Yana, and Ressiani Ressiani. "PERANCANGAN BUKU DESAIN KEMASAN ”BASIC OF PACKAGING”." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 6, no. 02 (August 28, 2020): 160–72. http://dx.doi.org/10.33633/andharupa.v6i02.3390.

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AbstrakPerkembangan industri yang semakin pesat membuat para produsen produk mencoba mencari strategi yang tepat dalam menghadapi pesaingnya. Salah satu strategi yang tepat adalah dengan pemanfaatan desain kemasan, dimana desain kemasan merupakan bisnis kreatif yang berkaitan dengan bentuk, struktur, material, warna, dan elemen-elemen desain lainnya dengan informasi produk agar dapat dipasarkan. Hanya saja saat ini banyak kendala dalam pemanfaatannya, salah satunya adalah ketidaktahuan calon pengguna mengenai desain kemasan. Sehingga perlu adanya sebuah media informasi mengenai desain kemasan itu sendiri. Selain permasalahan yang disebutkan, perancangan sebuah buku kemasan memiliki peluang yang cukup baik. Hal ini terlihat dari pertumbuhan program studi Desain Komunikasi Visual di Indonesia yang cukup baik, sehingga mendorong adanya kebutuhan buku informasi kemasan untuk meningkatkan keilmuan dalam desain kemasan. Metode dalam penelitian perancangan ini menggunakan metode penelitian kualitatif deskriptif yang menggambarkan fakta secara sistematis sifat dari suatu objek, dengan desain penelitian tindakan peran serta (penelitian terapan) dengan partisipasi kontraktual. Prosedur penelitian dilakukan dengan mengumpulkan semua data obyek penelitian, yaitu sejarah dan pengenalan kemasan, prinsip kemasan, struktur, material dan dieline hingga studi kasus yang dibahas secara langsung. Hasil dari penelitian perancangan ini sebuah buku kemasan dengan judul “Basic of Packaging” berisikan muatan visual mengenai kemasan dengan menggunakan contoh studi kasus yang diangkat dari kemasan produk lokal.Kata Kunci: buku, desain kemasan, kemasan produk AbstractThe rapid growth of the industry leads the manufacturers to investigate the right strategy in dealing with competitors. One of the appropriate approaches is packaging design, which deals with the shape, structure, material, color. Thus, it also contains product information to be marketed. However, the ignorance of prospective users regarding the packaging design becomes one of the problems in its application. Therefore, the media information about the packaging design is needed. Aside from the problem has mentioned above, the book of the packaging design becomes a great opportunity. It can be seen from the growth of the Visual Communication Design study program in Indonesia, which encourages the need for a book of packaging design to improve science in that field. Hence, a descriptive qualitative method is applied, which systematically describes the facts of the nature of an object, and it is part of action research with contractual participation. The research procedure carried out by collecting all the data of research objects, namely the history and introduction of packaging, packaging principles, structure, material, Dieline, and case studies that discussed directly. The result of this research is a book of packaging that contains visual art with the title "Basic of Packaging" that uses a sample of case studies from local product packaging.Keywords: book, packaging design, product packaging

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van den Berg-Weitzel, L., and G. van de Laar. "Relation between culture and communication in packaging design." Journal of Brand Management 8, no. 3 (February 2001): 171–84. http://dx.doi.org/10.1057/palgrave.bm.2540018.

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Khan, Osaf Ahmed, and Danish Ahmed Siddiqui. "Packaging Features Effecting on Milk Buying Behavior in Karachi." International Journal of Business Administration 10, no. 2 (January 28, 2019): 129. http://dx.doi.org/10.5430/ijba.v10n2p129.

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This paper examined the packaging features effecting milk buying behavior. Four packaging features were selected that included nutritional information, price, country of origin, & quality standards, and their impact on milk consumption and purchase behavior is analyzed using Structural Equation Modeling. The study was carried out in urban areas of Karachi, among 318 respondents using Likert scale based questionnaire. The findings suggested that all four packaging features have a significant positive impact on consumers buying behavior. Consumers are attracted towards those products which provides enough and adequate amount of information on its products’ packaging. Nutritional information is among one of the important element that needs more focus and it will surely results in a positive way to the manufacturers of dairy products. Hence, producers and marketers of milk should focus on their product’s packaging features especially on the verbal element as a primary strategy in order to influences consumers buying behavior.

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Xiao, Peng, Jincui Gu, Jiang He, Shuai Wang, Jiawei Zhang, Youju Huang, Shiao-Wei Kuo, and Tao Chen. "Integration of a patterned conductive carbon nanotube thin film with an insulating hydrophobic polymer carpet into robust 2D Janus hybrid flexible electronics." Journal of Materials Chemistry C 4, no. 41 (2016): 9750–55. http://dx.doi.org/10.1039/c6tc03358j.

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Gao, Qinshan, and Peter Palese. "Rewiring the RNAs of influenza virus to prevent reassortment." Proceedings of the National Academy of Sciences 106, no. 37 (September 8, 2009): 15891–96. http://dx.doi.org/10.1073/pnas.0908897106.

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Influenza viruses contain segmented, negative-strand RNA genomes. Genome segmentation facilitates reassortment between different influenza virus strains infecting the same cell. This phenomenon results in the rapid exchange of RNA segments. In this study, we have developed a method to prevent the free reassortment of influenza A virus RNAs by rewiring their packaging signals. Specific packaging signals for individual influenza virus RNA segments are located in the 5′ and 3′ noncoding regions as well as in the terminal regions of the ORF of an RNA segment. By putting the nonstructural protein (NS)-specific packaging sequences onto the ORF of the hemagglutinin (HA) gene and mutating the packaging regions in the ORF of the HA, we created a chimeric HA segment with the packaging identity of an NS gene. By the same strategy, we made an NS gene with the packaging identity of an HA segment. This rewired virus had the packaging signals for all eight influenza virus RNAs, but it lost the ability to independently reassort its HA or NS gene. A similar approach can be applied to the other influenza A virus segments to diminish their ability to form reassortant viruses.

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Cefola, M., B. Pace, V. Bugatti, and V. Vittoria. "ACTIVE COATINGS FOR FOOD PACKAGING: A NEW STRATEGY FOR TABLE GRAPE STORAGE." Acta Horticulturae, no. 1071 (February 2015): 121–27. http://dx.doi.org/10.17660/actahortic.2015.1071.11.

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Severin, I., L. Dahbi, C. Berges, C. Dumont, and M. C. Chagnon. "Food contact materials: Strategy for quality and food safety of packaging systems." Toxicology Letters 205 (August 2011): S213. http://dx.doi.org/10.1016/j.toxlet.2011.05.732.

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Journal articles on the topic 'Packaging strategy'

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