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Lu, Liang, Maria Munar, and Susana Gargallo. "Packaging as a strategic tool." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-803.
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BASTOS, CLAUDIO ROCHA. "COMPOSTABLE PACKAGING: A STRATEGY FOR REDUCING ENVIRONMENTAL IMPACT." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2015. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25786@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROPropõe-se desenvolver uma metodologia para metrificar e monetizar o ciclo de vida de um produto industrial e validá-la pela sua aplicação a um caso real: a comparação entre dois tipos de embalagens descartáveis, copos de matéria-prima de fonte renovável (mandioca) e copos de plástico. Motiva o estudo a constatação de que o sistema industrial, ao longo do ciclo de vida dos produtos, até o seu consumo e descarte, ainda não conseguiu adotar um modelo circular de produção que maximize reutilização e reciclagem dos resíduos, bem como limite a emissão de gases de efeito estufa, o consumo excessivo de água e o descarte de rejeitos, fatores que ameaçam a sustentabilidade planetária. Dessa ameaça resulta uma responsabilidade compartilhada entre sociedade e governo sobre esses fatores, refletida em especial na Política Nacional de Resíduos Sólidos. Para as empresas, impõe-se medir e valorar o ciclo completo do produto, da terra à terra , incluindo logística reversa, responsabilidade estendida de produto e custo ambiental. Nesse sentido, foram desenvolvidas equações para metrificação e monetização do ciclo dos produtos. Para validação, foram utilizados dados da empresa CBPAK, fabricante de copos de mandioca, e da BRASKEM, que produz matéria-prima para os copos de plástico. O estudo conclui que a metodologia é válida e pode ser replicada. A comparação entre os copos das duas origens mostram indicadores ambientais largamente favoráveis aos copos de mandioca e, do ponto de vista financeiro, com a aplicação do ciclo de vida completo, uma equalização de custos da ordem de 60 por cento em relação aos preços sem consideração das externalidades.
The thesis proposes the development of a methodology for the metrification and monetization of the life cycle of an industrial product, and its validation by its application to an actual case: a comparison between two types of disposable packaging, cups of raw materials from renewable sources (cassava/manioc) and plastic cups. The motivation of the study is the finding that the industrial system throughout the life cycle of the product until its consumption and disposal, has yet to adopt a circular model of production that maximizes reuse and recycling of waste as well as limiting the emission of greenhouse gases, excessive water consumption and disposal of waste, factors that threaten planetary sustainability. These threats arise as a shared responsibility between society and government, reflected particularly in the National Solid Waste Policy of Brazil. For companies, it is necessary to measure and value the full product cycle, earth to earth, including reverse logistics, extended product responsibility, and environmental cost. In this sense, equations were developed for metrication and monetization of the product cycle. For validation, company data were used from CBPAK, a manufacturer of cassava cups, and BRASKEM, a raw material producer for the plastic packaging industry. The study concludes that the methodology is valid and can be replicated. The comparison between the cups from the two sources shows environmental indicators largely favorable to cassava cups and, from a financial point of view, the application of full life cycle shows a cost equalization of the order of 60 per cent compared to prices without consideration of externalities.
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Smetanová, Jitka. "Strategický přístup k CSR ve firmě Thimm Packaging." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201785.
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This Master thesis deals with a topic of Corporate Social Responsibility as a part of a corporate strategy. In the theoretical part a CSR concept with implementation process is explained. The practical part is focused on Thimm Packaging. For evaluation of Thimm Social Responsibility the EFQM method modified for the CSR is used and a questionnaire survey is applied. The aim of this work is to evaluate TSR and to propose options for improvement of company social strategy.
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BÄCKSTRÖM, SOFIA. "The road towards anintegrated packaging management strategy : A case study on a packaging networkat a ski brand." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-223888.
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Wiil, Madelene. "Exploring the Misalignment in the Sustainable Packaging Realization Process." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413354.
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Packaging have become an environmental problem since mishandling causes pollution, and end-of-life treatments contribute to climate change. Even so, packaging is still necessary in our market system as they protect, distribute and prolong the life of various products. Policy-makers, companies, and the scientific community, are therefore working on different ways to combat the negative impacts of packaging, creating frameworks and strategies to facilitate a sustainable development. However, there seems to be a misalignment in the process of developing packaging with sustainable characteristics, since the realization of sustainable packaging is limited. The aim of this study is therefore to explain the limitation of realized sustainable packaging, by exploring the misalignment in the realization process through a single case study. The empirical data was collected from a company with the ambition of realizing sustainable packaging. Primary data was gathered through open-ended interviews with employees, and through internal and public documents. Furthermore, secondary data regarding the context of sustainable packaging and also scientific studies about packaging, sustainability and product development were reviewed and analyzed. The process of realizing sustainable packaging is regarded as a system that is dependent on outputs from different levels: i) its surrounding environment- the context, ii) the system goal- the strategy, and iii) the internal rules- operational aspects. The study results in three propositions that explain how a misalignment of the different levels causes a limitation of realized sustainable packaging. P1) A misalignment between the sustainable packaging context, and the sustainability strategy, results in a strategy that points in the wrong direction, P2) a misalignment between the sustainability strategy and the requirement specification, might result in greenwashed packaging, and P3) qualitatively ill formulated sustainability requirements might result in a missed target. This study argues that in order to increase the capability of the realization process the levels need to be aligned. Also, that creating qualitatively well formulated requirements might be seen as a tool in the process of realizing sustainable packaging.
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Pettersson, Linnea, and Clara Lönntorp. "Förpackningslogistikens roll och betydelse : Strategisk, taktisk och operativ nivå." Thesis, Högskolan i Gävle, Avdelningen för industriell ekonomi, industridesign och maskinteknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36450.
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Förpackningslogistiken är en viktig del av försörjningskedjan men den får ofta för lite tid och tanke. Att fokusera på förpackningar redan i ett tidigt skede i utvecklingen av produkter kan ge kostnadseffektivare förpackningar som ger produkten det skydd den behöver. Genom att lägga ner tid på utformningen och vilka egenskaper förpackningen ska ha, kan företag minska kostnader, produktskador och miljöpåverkan. Därför är syftet med denna studie att utveckla kunskap gällande förpackningslogistikens roll och betydelse på strategisk, taktisk och operativa nivå och därigenom svara på frågeställningarna kopplat till syfte där vi avgränsar oss till primärförpackningar och förpackningslogistikens övergripande roll och betydelse på strategisk, taktisk och operativ nivå med hjälp av ett fallföretag. Utifrån syftet har en fallstudie på ett möbeltillverkande företag genomförts. Fallstudien har utförts med hjälp av observationer, intervjuer och packaging scorecard för att skapa en bild av nuläget på fallföretaget och därefter jämfördes resultatet med en litteraturstudie av befintliga begrepp om förpackningens roll och betydelse på strategisk, taktisk och operativ nivå. Resultatet visar att det tidigare funnits ett större fokus på förpackningar inom fallföretaget men inte längre eftersom andra aktiviteter anses viktigare och prioriteras. Det har lett till att förpackningarna inte har utvecklats och inga speciella insatser har inrättats. Resultatet av packaging scorecard indikerar att fallföretagets förpackningsprestanda underpresterar på de flesta kriterierna. Studien har kommit fram till att det kan finnas mycket att vinna genom att se över företagets förpackningslogistik och börja se förpackningen som en värdeskapande aktivitet. När förpackningslogistiken får det utrymme och fokus som den förtjänar kan företag skapa värde genom kostnadseffektivitet, transportsäkerhet och minskad miljöpåverkan. I studien har även en tabell tagits fram som kan hjälpa företag att börja arbeta med förpackningslogistik och därefter överväga och utreda hur företaget kan arbeta med dem olika kriteriernaPackaging logistics is an important part of the supply chain, but it often gets too little time and thought. Focusing on packaging at an early stage in the development of the product can provide more cost-effective packaging that gives the product the protection it needs. By spending time on the design and what characteristics the packaging should have, the company can reduce damaged goods, get safer shipping and reduce its storage costs. The purpose of the study is to develop knowledge regarding the role and importance of packaging logistics at strategic, tactical and operative level and thereby answer the relevant questions. Based on the purpose, a case study of a furniture manufacturing company has been carried out. The case study was performed using observations, interviews and a packaging scorecard to create a picture of the current situation at the case company and then the findings were compared with a literature study of existing concepts on the role and significance of packaging at the strategic, tactical and operational level. The results show that there has previously been a greater focus on packaging within the case company, but now other activities are considered more important and prioritized. As a result, the packaging has not been developed and no special efforts have been made. The result of the packaging scorecard indicates that the case company's packaging performance underperforms most criteria. The study concluded that there could be a lot to gain by reviewing the company's packaging logistics and start seeing packaging as a value added activity. When packaging logistics gets the space and focus it deserves, companies can create value by cost reduction, fewer damages and less environmental impact. In the study, we have also developed a table that can help companies start working with packaging logistics.
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Paganelli, Lorenzo. "Servitization strategy in the packaging industry: a preliminary analysis on the efficiency of the machines. The case of a leading company." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2017.
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Servitization strategy is a business model innovation that manufacturing companies can adopt to remain competitive in the economic scenario. The new paradigm is let possible by an interplay of market - pull conditions and technology - push possibilities. Traditionally, manufacturers have been focusing on the development and realization of products and occasionally they provided additional services such as maintenance interventions or spare parts. With the Servitization strategy, manufacturers can propose their value in a new and innovative way leveraging the possibility to offer advanced services. The results lead to a better economic and environmental sustainability.
Servitization is not a panacea for every business situation, detailed and complex analysis are required to assess if the move is appropriate to the given business context. My thesis takes place exactly in this context. A leading company in the packaging industry located nearby Bologna commissioned the study to assess the performance and reliability of the machines they produce and sell.
Firstly it was developed a tool for the evaluation of the performance and the reliability of the machine, and secondly the tool was applied to the data gathered during my internship period at the company.
The result obtained are encouraging and justify further analysis into the direction of the servitization strategy.
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Braglia, Michele. "Assessment of circular economy indicators in a multi-criteria approach along the plastic packaging value chain." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2018.
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The awareness on raw material scarcity and environmental issues has globally stimulated interest into the re-design of products, processes or services, maximizing prevention, reuse and recycling rates. Within this context, plastic represents a key material. In particular, plastic packaging is a priority issue, accounting for the 40% of the European converters demand and about 60% of post-consumer plastic waste. Nowadays, less than 30% of collected plastic waste is recycled, while landfilling and incineration rates of plastic waste remain high, approximately 27% and 41% respectively. The EU Commission is currently hardly working on this issue: the recent EU Plastic Strategy sets very ambitious goals for plastics sustainability. This background topic is the key point of the master thesis. The study starts with mapping the best practices on plastic recycling and prevention, following the entire plastic packaging value chain. Adopting a multi-criteria perspective, legislative, economic and technical, technological and environmental framework of good practices and criticalities is outlined, in order to assess the current state of innovation on circular economy for plastics. The overview on levers and barriers for plastic circularity allows to design a new set of circular economy indicators suitable to be applied on plastic packaging sector. As good practices, eco-design principles are adopted in order to delineate an assessment tool able to identify plastic packaging sustainability and circularity. Moreover, the compliance with the regulatory framework and possible economic advantages are verified. Therefore, the final goal of the study is to identify practical suggestions which can be converted into a set of indicators for measuring plastic packaging circularity, delineating criticalities and possible improvements for boosting the sustainable transition of the entire sector.
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Merrill, Bryan Douglas. "Advancing Phage Genomics and Honeybee Health Through Discovery and Characterization of Paenibacillaceae Bacteriophages." BYU ScholarsArchive, 2015. https://scholarsarchive.byu.edu/etd/5641.
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The Paenibacillaceae family of bacteria includes two species known to infect the hives of honeybees, Paenibacillus larvae and Brevibacillus laterosporus. P. larvae, the causative agent of American Foulbrood (AFB) causes a lethal infection of honeybee larvae, while B. laterosporus is a secondary invader following European Foulbrood (EFB) infection. Increasing antibiotic resistance of P. larvae bacteria has prompted a search for alternative treatment methods for this disease. Bacteriophages are the most diverse life forms on earth and can provide important insights about the bacterial hosts they infect. However, few Paenibacillaceae phages have been isolated or characterized. In this study, the first B. laterosporus phages are characterized with respect to host range, structural morphology, and sequence similarity. The isolation and characterization of many P. larvae field isolates together with 38 novel P. larvae phages made possible the first broad phage typing study of P. larvae. Phage typing data indicated that P. larvae strains tested could be categorized into one of two groups. Comparative genomics of bacteriophages was made easier by modifying Phamerator to make it broadly accessible and usable to phage researchers throughout the world. Additionally, raw sequencing data can now be used to identify phage DNA packaging strategies that are indicative of a phage’s physical ends. Using these data, phage genomes can be published in an orientation and complementarity that reflects the physical structure of the phage chromosome, providing order and consistency that will benefit all future phage researchers.
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Prosecká, Romana. "Návrh na rozšíření firmy – výstavba balírny." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225052.
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The topic of the thesis is Proposal of Business Expansion - Building-up of Packaging Unit. The proposal is based on the analysis of the current production capacity and production equipment, and on the analysis of money management and ascertained shortcomings. On the basis of the carried out analysis a proposal for building-up of a new production unit and a recommendation on purchase of new machine equipment has been made. A calculation of investment costs is a part of the proposal.
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Němcová, Klára. "Komunikační strategie nové plastové láhve společnosti Coca-Cola." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-77406.
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The thesis relates to theorethical principles of marketing and commercial communications. The application part of the thesis relates to a concept of communication strategy of The Coca-Cola Company's new plastic bottle
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Sarri, Elli. "Environmental auditing and the labelling of products and packaging : a design management model for corporate decision makers." Thesis, De Montfort University, 1999. http://hdl.handle.net/2086/4216.
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Slavinská, Lenka. "Komunikační strategie recyklace a sběru lahví." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11491.
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This thesis deals with communication in the field of Corporate Social Responsibility (CSR). It aims to analyse the relationship between marketing communication and CSR and to evaluate which tools of the communication mix are suitable for the communication of CSR and especially for the communication of recycling. It also deals with the fields of packaging in marketing, recycling, collecting and sorting the packages and sustainable development. Theoretical knowledge is applied on The Coca-Cola Company.
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Marchiori, David. "Size matters! the joint influence of the size of portion, food item and container on food intake." Doctoral thesis, Universite Libre de Bruxelles, 2012. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209740.
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The effect of portion size on food intake is a well-documented phenomenon: when served larger portions, individuals significantly increase their food intake. Insofar authors have limited their research on presenting the potential outcomes, while identifying several conditions favorable to this phenomenon. Indeed, the mechanisms of this effect are poorly understood and no research has insofar provided conclusive evidence regarding the underlying mechanism that could help explain the portion size effect. The first part of this dissertation aimed to fill this gap. We argue that the anchoring and adjustment heuristic accounts for most of the favoring conditions evidenced in earlier research and present it as a possible mechanism underlying the portion size effect. In this view, the portion size served is used as an anchor whereas other influences (i.e. economical, metabolic, regulatory, physiological, sensory, social and environmental) may further contribute to adjust total amount of food consumed. Moreover, we argue that prevention strategies based on this decision making literature may be similarly effective to limit excess food intake from enlarged portions. The second and third chapter of this dissertation focus on two other factors related to the portion size of foods, namely the container size and the structure of the portion (i.e. food item size). The discussion of this dissertation reviews the facilitating conditions put forward previously to understand the portion size effect, as well as those reinforcing this effect, and how they may be integrated in an anchoring and adjustment perspective of eating. Finally, it aims to provide a food intake model that may accommodate for most environmental influences, with a special focus on the three influences mentioned above.
Doctorat en Sciences Psychologiques et de l'éducation
info:eu-repo/semantics/nonPublished
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Pagendarm, Scott M. (Scott Michael) 1969. "The use of strategic inventory and packaging postponement to address daily demand variability and seasonal demand patterns in a demand flow environment." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9150.
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Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Chemical Engineering, 2000.Includes bibliographical references (p. 105-106).
This LFM thesis describes how Eastman Kodak Company (Kodak) used a strategic buffer of in process inventory and delayed final packaging of end-items to address two issues that surfaced after a recent implementation of a demand-driven process in their film finishing operation. By select placement of inventory and a judicious prebuild of spools upstream of the packaging operation, Kodak has reduced manufacturing costs, maximized their ability to respond to consumer demand patterns, and minimized end-item delivery concerns associated with both daily demand variability and seasonal demand patterns. This research work was conducted during a six and a half-month internship at the manufacturing site, Kodak Park in Rochester, New York. The internship was affiliated with the Massachusetts Institute of Technology's Leaders for Manufacturing program. This thesis describes the technical analysis and justification for the decision to pursue this manufacturing strategy at Kodak. The concepts of strategic inventory placement and packaging postponement ( delayed differentiation) are discussed in the context of this particular application and are generalized for other manufacturing processes. In the interest of protecting company confidentiality, the numbers presented in this thesis have all been disguised. The justifications for pursuing this particular strategy within Kodak as well as generic guidelines for when these strategies may be applicable are discussed in the context of this thesis.
by Scott M. Pagendarm.
S.M.
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Camiloti, Lidiane. "Design estratégico e inovação para o desenvolvimento de embalagens ecossustentáveis." Universidade do Vale do Rio dos Sinos, 2011. http://www.repositorio.jesuita.org.br/handle/UNISINOS/4648.
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Um dos principais objetivos das empresas da área de alimentação consiste em desenvolver e introduzir produtos com embalagens inovadoras no mercado, num período de tempo reduzido. A possibilidade de criar e sustentar uma vantagem competitiva, baseada na criação de embalagens, com design inovador e estratégico, faz com que este estudo investigue quais são as metodologias ou processos utilizados para o desenvolvimento de embalagens pelas empresas/escritórios de design do extremo oeste de Santa Catarina e busca construir, com base no comparativo, uma proposta de Design Estratégico para o setor, trazendo como questão de fundo a problemática da sustentabilidade. Com base no estudo realizado, foi possível identificar que a embalagem e a capacidade de inovação são fatores decisivos na seleção de um produto alimentar; além disso, observou-se que todas as características identificadas na literatura sobre a embalagem são importantes na sua definição. A par dessas constatações, faz-se necessário um estudo aprofundado sobre as características do processo de desenvolvimento de embalagens realizado pelas agências e escritórios de design da região extremo oeste de Santa Catarina, em específico, nas cidades de Xanxerê, Chapecó e São Miguel do Oeste. O estudo busca contribuir para que o processo de Desenvolvimento de Embalagens seja aprimorado e mais eficiente.
A major objective of companies is to develop and introduce products with innovative packaging in the market in a short period of time. The ability to create and sustain a competitive advantage, based on the creation of packages with innovative design and strategy, makes this study investigates what are the methods or processes used to develop packages for companies / offices of Design of the western tip of Santa Catarina and seeks to build on the basis of comparison, a proposal for a Strategic Design for the sector, as a matter of bringing back the issue of sustainability. Based on this study, we observed that the packaging and innovative capacity are critical factors in selecting a food product, in addition, we observed that all the characteristics identified in the literature on the packaging are important in their definition. In addition to these findings, it is necessary a detailed study of the characteristics of the Development Process of Packaging held by agencies and offices of Design westernmost region of Santa Catarina, in particular in the cities of Xanxerê, Chapecó and São Miguel do Oeste. The study seeks to contribute to the process of development is improved and more efficient packaging.
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Greef, F. C. "'n Ondersoek na die oorsake vir die gaping tussen strategiese rigting en maatskappyresultate by APL Cartons (Pty) Ltd, en die ontwikkeling van 'n bestuursmodel waarmee die gaping deur middel van projekbestuurs- en strategiese bestuursbeginsels oorbrug kan word." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/5026.
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Thesis (MBA (Business Management))--University of Stellenbosch, 2006.ENGLISH ABSTRACT: Since packaging materials comprise a substantial percentage, namely 35% of the entire input cost on a fruit farm, the four largest fruit producers in the Western Cape decided in 1988 to erect their own corrugated cardboard plant at Worcester, namely A P L Cartons. The driving force of the company is to minimise the longterm input cost of packaging material in a sustainable manner. Therefore cost effectiveness and competitiveness had to be a distinct characteristic of the company. The company's corporate strategy is aimed at strong growth by means of a best value strategy that adds to the value of clients' products and production processes. Despite a well formulated strategy, it has been found that key targets are not met according to expected standards. While profitability, productivity, cost effectiveness and the workers' moral are on the decline, there is a constant rising in downtime, quality rejections and waste at the plant. The problem is further complicated when one takes into account that the company still succeeds in maintaining its specific growth performances. Yet, this take place at the expense of effectiveness in the plant. A literature study will be conducted to establish the general causes for strategic gaps at companies. Against this background the reasons for the gap between the strategic direction and the company results at A P L Cartons will be identified. A literature study will also be conducted to determine the project management and strategic management approach to goal achievement. This will be developed into a management model for bridging the strategic gap at A P L Cartons. An investigation into companies that have experienced project failures revealed two main causes, namely that such companies: a) Don't have a framework for projects; or b) Don't have a distinct strategic direction. Therefore strategic, as well as project managers must act as facilitators who rely on delegating and co-ordinating in order to create conditions for performance instead of failure. From the study it appeared that the main reasons for strategic gaps at A P L Cartons are the following, namely : a) Although a definite strategic direction has been formulated, the company does not have a proper framework for the implementation of its strategy, projects and initiatives. b) Functional managers do not contribute on a cross-functional basis to the training and development of skills lacking in other departments. c) The development of functional and competitive strategies don't go further merely than their formulation. Therefore they can't support the implementation of corporate strategy. d) Senior management is too intent on operational detail, so much so that a helicopter like vision of a strategic direction and its implementation mostly is lacking. e) There doesn't exist a procedure for the identification, handling and managing of critical issues for strategy implementation. The study suggests two related tools for the handling of critical matters, namely a critical issue management form and a critical issue register. This forms part of a management tool that can be utilised alongside a management model and management framework, especially developed for A P L Cartons to strive for reaching strategic goals. The framework was developed after discovering that both strategy and projects can be managed within the same framework of reference since both share the same origin and substructure. The origin is found in corporate objectives, while a directional value system provides its substructure.
AFRIKAANSE OPSOMMING: Aangesien pakmateriaal 'n wesenlike gedeelte, naam1ik 35 persent van totale boerdery insetkoste in die vrugtebedryf beslaan, het die vier grootste vrugteprodusente in die Wes-Kaap in 1988 besluit om hul eie riffelkarton vervaardigingsaanleg, naamlik A P L Cartons te Worcester op te rig. Die dryfkrag van die maatskappy is om pakmateriaal insetkoste oor die langtermyn handhaafbaar te minimiseer. Daarom moes kostedoeltreffendheid en mededingendheid 'n onderskeidende kenmerk van die maatskappy wees. Die korporatiewe strategie van die maatskappy is ingestel op versnelde groei by wyse van 'n waarde-strategie wat waardetoevoegend tot kliente se produkte en produksieprosesse is. Ondanks 'n goed geformuleerde strategie, word gevind dat sleuteldoelstellings nie teen verwagte standaarde bereik word nie. Terwyl winsgewendheid, produktiwiteit, kostedoeltreffendheid en werknemermoraal afneem, styg staantye, kwaliteitsafkeurings en afval in die aanleg. Die probleemstelling word verder gekompliseer indien in ag geneem word dat die maatskappy steeds daarin slaag om sy reele groeiprestasie voort te sit. Dit vind egter plaas ten koste van doelmatigheid in die aanleg. Daar sal op 'n literatuurstudie staatgemaak word om die algemene oorsake van strategiese gapings by ondernemings vas te stel. Teen die agtergrond sal die oorsake vir die gaping tussen die strategiese rigting en maatskappyresultate van A P L Cartons identifiseer word. 'n Verdere literatuurstudie sal onderneem word om vas te stel wat onderskeidelik die projekbestuursbenadering en strategiese bestuursbenadering tot doelwitbereiking is. Daaruit sal 'n bestuursmodel vir die oorbrugging van die strategiese gaping by A P L Cartons ontwikkel word. 'n Ondersoek na projekmislukkings by maatskappye identifiseer twee hoof-oorsake daarvoor, naamlik dat sulke maatskappye : a) Nie oor 'n raamwerk vir projekte beskik nie; of b) Nie oor 'n duidelike strategiese rigting beskik nie. Daarom moet strategiese en projekbestuurders optree as fasiliteerders wat staatmaak op delegering en koordinering om die omstandighede te skep vir prestasie pleks van mislukking. Uit die ondersoek is vasgestel dat die hoof-oorsake vir strategiese gapings by A P L Cartons die volgende is, naamlik : a) Alhoewel 'n duidelike strategiese rigting geformuleer is, beskik die maatskappy nie oor 'n raamweek vir die implementering van strategie, projekte en inisiatiewe nie. b) Funksionele bestuurders dra nie kruisfunksioneel by tot die opleiding en ontwikkeling van vaardighede wat in ander departemente ontbreek nie. c) Funksionele en mededingende strategiee word nie verder as die formulering daarvan ontwikkel nie. Gevolglik rugsteun dit nie die korporatiewe strategie tot implementering nie. d) Senior bestuur is te ingegrawe in operasionele detail, sodat 'n helikoptervisie oor strategiese rigting en implementering meestal ontbreek. e) Daar bestaan nie 'n werkswyse vir die identifisering, hantering en bestuur van kritiese kwessies vir strategie-implementering nie. Die ondersoek stel twee instrumente wat met mekaar verband hou voor vir die hantering van kritieke kwessies naamlik 'n kritieke kwessie bestuursvorm en 'n kritieke kwessie register. Dit vorm 'n bestuursinstrument wat saam met 'n bestuursmodel en -raamwerk, wat vir A P L Cartons ontwikkel is, gebruik kan word om strategiese doelwitbereiking na te streef. Die raamwerk is ontwikkel nadat vasgestel is dat strategie en projekte binne dieselfde verwysingsraamwerk bestuur kan word, omdat beide dieselfde oorsprong en onderbou deel. Die oorsprong word gevind by korporatiewe doelstellings, terwyl 'n rigtinggewende waardestelsel die onderbou daarvoor verleen.
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Rodrigues, Priscila Westphal. "O design estratégico na representação da sustentabilidade das embalagens Natura Ekos." Universidade do Vale do Rio dos Sinos, 2014. http://www.repositorio.jesuita.org.br/handle/UNISINOS/3424.
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A embalagem é um dispositivo midiático que serve como um canal de transmissão de mensagens para diferentes camadas sociais no cotidiano e que pode contribuir para aprendizagem de uma cultura de consumo mais sustentável, intensificando por meio do design as suas diversas finalidades, entre elas: conter, proteger e identificar o produto. Considerando os aspectos comunicacionais da embalagem, entende-se que ela é integrada à identidade de um produto e influencia na decisão de compra dos indivíduos. O designer pode explorar estrategicamente os significados simbólicos para o desenvolvimento de representações gráficas tanto no nível informacional quanto no nível simbólico. Como objetivo geral deste trabalho, busca-se investigar como o Design Estratégico pode potencializar os efeitos de sentido a partir das percepções sobre a sustentabilidade das embalagens dos produtos da Natura Ekos. Para tanto, estabelecem-se como objetivos específicos: a) investigar e problematizar o Design Estratégico na perspectiva da sustentabilidade; b) explicitar as estratégias de design emitidas pela Natura nas embalagens da linha de produtos Natura Ekos; c) analisar as embalagens de cosméticos Natura Ekos de castanha e buriti a partir da teoria da significação baseada em Barthes e Bourdieu; d) propor diretrizes projetuais para o desenvolvimento de embalagens sustentáveis que potencializem os efeitos de sentido. Como método, utilizando-se de pesquisa exploratória, investigam-se as percepções dos indivíduos com base nos grupos focais de usuários de produtos Natura Ekos, não usuários de produtos Natura Ekos, designers e especialistas na área ambiental ou social. Como resultados, apresentam-se as percepções estratificadas dos participantes dos grupos focais com base na teoria da significação e do Design Estratégico, operando na complexidade das representações de sustentabilidade das embalagens, no nível metalinguístico como ponto de integração entre o metaprojeto, a sustentabilidade e a significação. A partir dos resultados da pesquisa, apontam-se cinco diretrizes projetuais para a criação de sistemas produto-serviço para potencializar os efeitos de sentido das representações gráficas que remetem à sustentabilidade: 1) criando a sustentabilidade; 2) gerando as estratégias de sustentabilidade; 3) reconhecendo as informações; 4) reconhecendo os materiais; 5) repensando as formas do design.
The packaging is a media device that serves as a channel of message transmission for different social strata in daily life and can contribute for the learning of a more sustainable consumption culture, intensifying through design their various purposes, among them: contain, protect and identify the product. Considering the communicational aspects of the packaging, it is understood that it is integrated into a product’s identity and it influences in the individuals’ purchase decision. The designer can strategically explore the symbolic meanings to the development of graphic representations both in informational level as in the symbolic level. As a general objective of this work, it is sought to investigate how Strategic Design may potentiate the effects of meaning from the perceptions about the sustainability of the packaging of the Natura Ekos products. For this, it is established as specific objectives: a) investigate and discuss the Strategic Design from the sustainability perspective; b) explicit the design strategies issued by Natura on the packaging of Natura Ekos line of products; c) analyze the cosmetic packaging of Natura Ekos chestnut and buriti from the signification theory based on Barthes and Bourdieu; d) propose project guidelines to the development of sustainable packaging that enhance the effects of meaning. As a method, using exploratory research, it is investigated the individuals’ perceptions based in the focus groups of users of Natura Ekos products, non-users of Natura Ekos products, designers, and experts in environmental and social area. As results, it is presented the perceptions that were stratified from the focus groups’ participants based in the signification theory and in the Strategic Design, operating in the complexity of sustainability representations in the packaging, in the metalinguistic level as integration point between the metaproject, sustainability and signification. From research results, it is pointed five project guidelines for creating product-service systems to enhance the sense effects of graphic representations that relate to sustainability: 1) creating the sustainability; 2) generating the sustainability strategies; 3) recognizing the information; 4) recognizing the materials; 5) rethinking design forms.
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Fält, Susanna. "Branding, förpackning och genus : En uppsats om parfymindustrins strategier." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44751.
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Den här uppsatsen undersöker hur parfymproducenter väljer att visuellt kommunicera sina varumärken och designa förpackningar. Detta utförs genom visuell retorik där studien undersöker de strategier som använts i reklam samt hur brandingen återspeglas i förpackningsdesignen. Undersökningsmaterialet utgörs av utvalda produkter hos de tre parfymvarumärkena Dior, Paco Rabanne och Byredo. Analysen innefattar även frågan om hur kvinnor och män representeras i varumärkets bildspråk, till exempel om de endast porträtteras i enlighet med sina respektive könsstereotyper. Den grafiska designens utveckling har gjort det möjligt att producera olika former av grafiska uttryck på flaskor och förpackningar. Trots dessa möjligheter är parfymindustrin ofta könskodad och likt många andra branscher väldigt likriktad i sin visuella kommunikation, det vill säga att företag ofta följer en typ av norm eller tradition för hur de förväntas kommunicera och hur deras visuella identiteter ska se ut. Uppsatsen har föregåtts av ett relaterat designprojekt, där ett skovarumärke med ett annorlunda bildspråk och förpackning skapats. Dess visuella kommunikation har skiljt sig från de konkurrerande varumärkena beträffande uttryck och maner. Ett spännande projekt där positioneringen även visar på risken för otydlighet. Undersökningen visar att parfymvarumärkenas branding återspeglas i förpackningsdesignen genom trycket av logotyp och att kombinationen av grafiska element, typsnitt, färg och form där den huvudsakliga uppgiften är att rikta sig mot kvinnor eller män, är överrepresenterad. Den visar också att könsstereotyper men även särskiljande kommunikation finns representerad inom parfymreklam.This essay examines how perfume producers choose to visually communicate their brand and packaging design. This is done through visual rhetoric where the study examines the strategies used in advertising and how the branding is reflected in the packaging design for some selected products of the three perfume brands Dior, Paco Rabanne and Byredo. The analysis also includes the question of how women and men are represented in the brand’s imagery, for example if they are only portrayed in accordance with their respective gender stereotypes. The development of graphic design has made it possible to produce various forms of graphic expression on bottles and packaging. Despite these possibilities, the perfume industry is often gender-coded and, like many other industries, very uniform in its visual communication, that is to say companies often follow a type of norm or tradition for how they are expected to communicate and what their visual identities should look like. The essay was preceded by a related design project, where a shoe brand with a different imagery and packaging was created. Its visual communication has differed from the competing brands in terms of expression and manner. An exciting project where the positioning also shows the risk of ambiguity. The survey shows that the branding of perfume brands is reflected in the packaging design through the print of the logo and that the combination of graphic elements, fonts, color and shape where the main task is to target women or men, is overrepresented. It also shows that gender stereotypes but also distinctive communication are represented in perfume advertising.
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Bobková, Ludmila. "Strategická analýza organizace neziskové organizace Bezobalu, z.ú." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206670.
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This thesis focuses on the strategic analysis of nonprofit organization Bezobalu which is concerned in research in unpackaging in the Czech Republic. The theoretical part first defines the concepts and the main factors that accompanies the nonprofit sector. Further part will focus on the strategic analysis of the organization, namely the analysis of ma-cro, analysis of micro and analysis of enterprise resources. The stated goal is to evaluate all the influences that affect the organization, but also the fact that the organization has influence and benefit from the opportunities. Work should bring a non-profit organi-zation full summary of the processes and outside the organization going.
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Lee, Jung-Fu, and 李榮福. "Strategy of Metal Packaging Industry－Case Study of Fujian Fuzhen Metal Packaging Co., Ltd." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/52326646953375944206.
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碩士國立高雄大學
高階經營管理碩士在職專班
95
U.S.A. has been leading the world economy for a long time. Until 1978, Mainland China has introduced the reform and “open-up” policy. And with the rapid economy development has created the world economy to move into two separate forces. Mainland China has developed from emerging market economy into the transformed market economy was last 20 years. The people’s living standard improved by a wide margin. At the same time, the industry of the metal packaging arrows at the same rate with development market of Mainland China. It attracts the much keen competition from the large number of new entries in the industry “cut-throat” competition at the dynamic and change market. How organization’s management and administration request. It requires personnel of the metal packaging industry to think how to introduce innovative, To adapt with change company such as introduces many measures which include: organizational changes, corporate management, corporate governance, operation management, production technology, implement production procedure. Reform training through e-learning. To adjust the organization change that move in-line with the market changes. To strengthen the corporate core competence that leads to sustainable business the above research is dare through the case analysis of an existing organization named of Fujian Fuzhen Metal Packaging Co., Ltd. 1 Strategy planning and implementation: company’s operation lead to the transformative of organization through corporate management, corporate governance and strengthen company’s management procedurek, financial administration and ecosystem transparence of company’s management system is also a key factor. 2 Technical planning and implementation: operation management, production procedure, production technology, to strengthen the core competence in the area of metal packaging industry. 3 Health management: Company must put people first before profit, environmental protection, pay attention to staff’s health management is also important.
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Chan, Tai-Ling, and 詹黛玲. "An innovation strategy of full-function packaging design." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/y53g7b.
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碩士國立臺北科技大學
工業設計系創新設計碩士班（碩士在職專班）
104
Many Taiwanese enterprises adopts the strategy of “Taiwan R & D, mainland China production, global marketing” to confront the challenge of economic globalization, however, they were thus facing the global competition problems of profitability and sustainable development. Recently, because “reduce the logistics packaging costs” can create “the third profit source” had been gradually emphasized, therefore, according to the loading capacity increase not only improve the logistics efficiency but also fulfill the cost reducing target, and enhance the loading capacity should depend on the packaging design, we therefore proposed a whole new “Full Function Packaging Design Strategy”, to assist enterprise in achieving the targets of most appropriate packaging and maximize profits when product development or packaging design stage, and it includes two design concepts, one is the transport considerations of “flat dismantled placement” method, the other is from the “optimized loading quantity” evaluation to determine the “appropriate packaging size” . In this paper, according to the verified results of LCD TV packaging cases, the “Full Function Packaging Design Strategy” simultaneously consider the two design factors of material and transportation expense for “total cost of packaging”, and lead in the design concept of “transportation considerations” to reduce package volume effectively, this will improve the defect of the tradition focus only on packaging protection but ignore appropriate package size can enhance loading capacity and reduce the shipping costs. Beside, suitable packaging materials selection should be low cost and moderate amount to avoid over-packing and waste generation; these directions not only create profits for the company, but also maximize the use efficiency of resources, achieve the sustainable development CSR carbon reduction targets in the meantime.
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YI, YU HUNG, and 余宏毅. "The Strategy of Packaging Design-The Exploration and Application." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/58297896059452496112.
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碩士國立臺灣師範大學
設計研究所在職進修碩士班
92
ABSTRACT According to a report in the Marketing magazine,vol.146. “…Just the beverage market alone, an estimated 500 new flavors or packaging would enter the market every year, but perhaps only less than 1% would survive.” In order to launch a successful product, we need many factors working together, apart from the marketing four ‘P’s─Product, Price, Place, Promotion. Philip Kotler, author of “Marketing Management”, mentioned in his book, that Packaging, the fifth “P”, is one major element in product strategy. One could tell from here the importance of package design. However, with the rise of market globalization, the consumer is being confronted with a broad array of product selection. Acceleration in competition has also hastened the launch of new products, leaving little room for product segmentation. All these point to the significant role that packaging has to play. A good package design has the power to attract the consumer and stimulate the desire to purchase. Therefore, to understand the potential need of the consuming market thru design strategy; to explore the variety of creative ideas and the possible ways of expression; to establish a standard criteria of package design would then be an important subject worthy of further research. A successful package design is built upon the designer’s in-depth knowledge of the product, the marketing and the consumer, which constitute the basis and direction for creative design, with the entire process a design strategy in its own right. Using “Nata De Coco Grape Juice”, an actual product as example, this study talked about the exploration and application on the subject matter of strategy of packaging design. Referring to the product’s current marketing strategy; discovering the lifestyle of the target consumer group; analyzing the DNAs of brands in the market, the competitions and their visual expressions. With the above understanding as the basis of creative package design, forming a design strategy and generally incorporating the visual trends amongst the group, which would serve as a reference for related future study and design practices. The result of this study shows: design strategy has an enormous effect on product marketing and the design activities. The corporation benefits from design strategy thru: 1) Establishing the direction of packaging design 2) Establishing the criteria for packaging design. 3) Advancing the executive effect of packaging design. The creative design also benefits thru: 1) Advancing the ability of creative thinking. 2) Advancing the ability to express. 3) Advancing the efficiency in execution. Keyword: Design Strategy, Package Design, Marketing Strategy, Lifestyle, Visual Trends.
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Miranda, Leonor Sereno Condesso Souto. "Strategy of Logoplaste in Mozambique's flexible plastic packaging industry." Master's thesis, 2014. http://hdl.handle.net/10362/14604.
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Logoplaste is a specialist in operating in-house industrial sites for manufacturing rigid plastic packaging containers. In developing countries, especially in Africa, the low income of consumers does not allow a widespread adoption of products typically sold in rigid plastic containers. In these countries the flexible packages are usually adopted as they allow for better ratios of cost/litter of product, particularly in smaller packages. Should Logoplaste offer this type of technology in order to expand into developing countries?NSBE - UNL
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Chen, Keng Hung, and 陳畊宏. "Competitive Strategy Analysis of Taiwan Semiconductor Packaging Industry - Case Study." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/41102482093317947398.
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碩士輔仁大學
科技管理學程碩士在職專班
95
Taiwan semiconductor industry has built a complete supply chain and acts the pivotal role in the global market. Among, semiconductor packaging industry grows faster. So, this thesis takes semiconductor packaging industry as object of analysis and induces the key success factors of this industry. By the means of case study (ASE and SPIL), we compare their present management situations and competitive strategies. We hope that we can propose the relevant suggestions for the industry to improve the international competitive ability and provide the relevance for the industry and related people. Firstly, we carry on the literature study about traditional competitive strategy theory and the blue ocean strategy theory as the basis of the empirical analysis. Next, we engage in the industrial analysis for Taiwan semiconductor industry and packaging Industry to understand their industrial structure and industrial characteristics. Then, we take the case study for ASE and Spil to discover their competitive strategies and sources of competitive advantage and compare these two companies in terms of the key success factors. Then, we utilize the blue ocean strategy theory, draw up their strategy canvases, and find out the characteristics of case companies’ value curves. Finally, we put forward the suggestions for this industry and future research. The findings of our research show that these two case companies both apply diversified management strategies and own unique value curves. In intensely competitve environment, they are actually the representative Taiwan’s blue ocean strategy model. However, the blue ocean market is unable to continue permanently because high-technology industries are fast changing and the product life cycle is shorter. So, firms should integrate supply chain, research and innovate, provide perfect customer service, and go into global layout actively. By continually achieving the value innovation, they can prepare themselves for the next blue ocean. Future research can gather widespread information on domestic and foreign packaging firms and make a comparison between them to provide the basis of the future development for domestic packaging industry.
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Chang, Bii-Cheng, and 張筆政. "High Powered LED Packaging Company Business Strategy - T Company Model." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/em9dx8.
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碩士國立清華大學
高階經營管理碩士在職專班
101
Abstract The LED technology is growing towards the stage of maturity and the LED application market is emerging rapidly. Over the past decade, LED has been a major topic in the illumination market. Presently, the importance of global warming and reducing carbon footprint has become a popular trend. Illumination power consumes about 21% of the total energy. Hence, with great practice of high-efficiency lighting, we can save energy. Furthermore, the first world countries are promoting to set incandescent light bulbs obsolete and encourage the replacement of old lamps. LED street lights and High-Bay consumes extensive power (High Bright LEDs). High-powered and wide-angled LED bulbs are advantageous due to its simplicity and are popular with secondary optical design. Recently, high powered LEDs have gradually cut a striking figure in the wide angled bulb markets. LEDs are used a great deal in the high-end automotive markets, along with illuminating lights, reading lights and decorating lamps. The ongoing demand of reducing energy and environmental protection issues require light sources to be long lasting, low power consuming, low maintenance costs and many others. This would lead to a LED market boom with new generation of light source applications. Surface-mount technology (SMD) and Chip-on-board (COB) packaging technology have both advantages and disadvantages. T Company utilizes the SMD packaging to create a single multichip package that diversifies the application products of LED. Nevertheless, LED reduces power consumption, has a longer life span, and improves the lighting by color rendering. To maintain a competitive advantage, T Company will practice the SMD packaging technology, integrate new business strategies and develop business models for the LED high-powered packaging industry. In addition, T Company will continue researching new technologies to meet new demands and maintain competitive advantages.
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LI, CHI-CHANG, and 李啟彰. "A Case Study on Strategy Analysis for IC Packaging Industry in Taiwan." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/73559668894713920718.
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碩士輔仁大學
金融研究所
91
Abstract Since Taiwan’s IC packaging industry has been playing an important role in the global market, in this thesis we hope to find the industry’s key success factors and an effective strategic analysis approach for enterprises to help them make correct management decisions so as to keep competitive advantages in the market. We used the innovative SWOT matrix analysis approach as a model to apply in the case study. The whole research framework consisted of three major parts：the industry analysis, the market analysis, and the SWOT matrix analysis. By the systematic analysis approach, we try to help the executives find out the corporations’ competitive advantages and the market opportunities when making business decisions. The results of the case study showed that the chosen enterprise is considered as a corporation with extraordinary and excellent technologies. However, some industry’s key success factors and corporate core competences within the enterprise are supposed to be improved. These key success factors include the purchase and source of components and the automatic producing process and these corporate core competences include the flexibility for purchase of components, the relationship with suppliers, and inventory management. Finally, we suggest the following researchers should choose more enterprises as cases for comparison purpose to make the approach more effective.
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Hung, Zhao-Yen, and 洪兆彥. "A study on the Business Strategy of Taiwan Soft Plastic Packaging Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/82957411917267458594.
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碩士中原大學
企業管理研究所
99
Since every industry require packaging, the social structure and consumer behavior has changed in Taiwan and developed countries. Thus, soft plastic packaging industry must also change in order to meet the needs nowadays. Under technology-orientated situation, business strategy in different sizes of the businesses are important factors to determine whether the business can be success or not. This research overviews the industry’s external and internal environments, inspect the input and output through industry value chain, and analysis the opportunities and threats in large, medium, small businesses in this industry. The study uses “strategic matrix analysis ” and finds out the business strategies in firms with different sizes, understands the strategy forming procedures, and search out the key success factors. This research discovers that the main competitive advantages in this industry are the technology ability in production, stable quality, and reasonable prices. Although the information in Taiwan’s soft plastic packaging industry is closed, and thus seems very competitive, but the large and medium firms actually focus on different products in their own target markets. As for the small firms, they focus on single cooperation production or OEM. Facing the quick changes in technology, the great potential in China market, and numerous exiting and potential competitors, every firm in this industry must improve their R&D ability and human resource training in order to inheritance the technology and further the development. Thus, the best solution for the environment changes is to strengthen the R&D ability, to focus on niche market and to emphasize customer services quality.
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Liao, Mei-Yun, and 廖美雲. "Competitive Strategy of Packaging and Testing Industry:The Case Study of P Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7r2z7x.
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Sun, Jyh-Ming, and 孫志銘. "The case study of fit business strategy and manufacturing strategy for IC non-leading packaging and testing services." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/14359259592552300189.
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碩士義守大學
管理學院碩士班
98
In the face of globalization and under the competitive environments of information technology, to those high-tech semiconductor industries with short product life cycle, the professional manager of the non-leading IC packaging plant needs to possess broad perspectives and unique visions, but also the corporate strategies and manufacturing strategies must be well adapted, these are top missions and important tasks for the corporations when facing competitions for survival in the future. This study use case study methodlogy to conduct the qualitative research, based on empirical cases by four significant domestic manufacturers: Taiwan IC Packaging Corporation (TICP), Orient Semiconductor Electronic (OSE), Walton Advanced Engineering Inc. (WAE) and Siguard Microelectronics Co. (SMC). This study apply Miles & Snow enterprise strategy modeling analysis, the theoretical structure of “Ten Competitive Capabilities” by Frohlich and Dixon as bases to conduct respective in depth interviews, to extended and drew the following conclusions: 1.Business strategy will affect organizational performance. 2.Manufacturing strategy will affect organizational performance. 3.The fit of business strategy and manufacture strategy affect organizational performance. 4.The analyzer type of business strategy and the market of is the best strategy. Finally, the case study proposed the study limitatinos and conclusive recommendation of the case strategy fit to summarize the relationship of performance differentiations under different strategic model adaption, the common variables of pursuing developments among each strategic aspect, and provides relevant academic discussion and draft future reference for the practical operation in the industry.
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LIU, MING-HSING, and 劉明興. "Research on Small Ggrains Packaging Industry Business Strategy- A Case of S Foods." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3z596q.
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碩士中華大學
企業管理學系碩士班
102
The structure of diet in Taiwan has changed owing to the developing economy and the increasing life quality. The needs of consumers are not satisfied with the traditional commodity such as rice and flour. The products of grain are useful for health owing to the fact that they can provide the enough calories, fibers and special nutrition. Therefore, there is the trend in the modern society that the people return gradually to nature and balanced life by eating more grains. The industry of grain will own the great opportunity to grow owing to the increasing the demands of grain. The gain’s industry of small package owns the limited profit owing to the lower technical barriers, the increasing cost of overseas materials and growing prices. In addition, there are more and more big and regular chain hypermarkets in Taiwan now. Owing to the former reasons, the fee of channel is also increasing gradually. Moreover, these hypermarkets not only develop Private Brand but also reduce the cost of products. The industry will be challenged by financial crisis, the issue of food security, matured household market and the limited channel of food and beverage. The document analysis and in-depth interview will be used in this dissertation. The dissertation focuses on the leader of gain’s industry of small package in Taiwan. In addition, the dissertation will adopt the SWOT analysis to analyze the internal and external environment of strength, weakness, opportunity and threat. Moreover, the dissertation will provide the relevant suggestions by the TOWS Matrix. The dissertation will also discuss the businesses create the advantages of competition and keep the leading position in the industry by combining the internal resource and using strategies. The dissertation will be referred by the financial difficulties of enterprises in future. The dissertation can not only help them to respond the changing operation environment but also create the growing sales. The structure of dissertation is divided into four parts: 1. The strategy of SO: (1)Create the complete product lines. (2)Use the production capacity greatly. (3)Use the strategy of multi brands in channel. (4)Strengthen the brand image and value. (5)Strengthen the marketing in the main channel. (6)Expand the scale of enterprise by Transformation Strategy. (7)Expand China’s market and the foreign Chinese market. 2. The strategy of WO: (1)Process the operation of the direct customer of restaurant channel. (2)The OEM of customization is for the direct customer of restaurant. (3)Enhance the ability of R&;D and study cooperation. (4)Break into the Out-of-home Food and Beverage Market in Taiwan by acquisition. (5)The strategy of Second best morality. 3. The strategy of ST: (1)Decrease the cost of materials by strategic alliance. (2)Create the Subsidiary Brand with lower price for compatible products. (3)Amend the resource of channel (4)Control the risk of accounting of the retail stores. 4. The strategy of WT: (1)Strengthen competitiveness by outsourcing. (2)Use the Pricing Strategy for the different levels of market. (3)Reduce the businesses and products with lower profits.
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DIAU, REN-TI, and 刁仁悌. "A Case Study of Syndicated Loan Strategy on IC Packaging and Testing Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7sv9ub.
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碩士國立臺灣科技大學
財務金融研究所
105
For enterprise to continue sustainable development, financing and use of funds is vital, bank financing is one of the common ways to raise funds for enterprise. Syndicated loan is part of a bank financing tool,it allows enterprise to obtain large scale financing, a lower overall cost and administrate work in negotiating with an individual bank, and syndicated loan is long-term loans, it can improve the financial ratio and beautify the financial statements. Taiwan’s semiconductor manufacturers play an important role in the international market, among the industry, IC packaging and testing companies not only serve as part of the supply chain, they also have the world’s highest productivity rate. In recent years, the trend tends to be for bigger company to expand bigger. In order to stay competitive, many companies continuously to increase productivity and processing rate, hence capital expenditure will soared. In additional to own capital, companies will need to raise funds from capital market or bank loans, and the amount of bank financing is usually large, non-single banks can bear, so the syndicated loan is the IC packaging and testing companies to deal with the common way of bank financing. The methods applied to this research is a case study, we examine the implementation of syndicated loan in helping a Taiwanese IC packaging and testing company recover from a financial crisis through looking into the organization background, motive, syndication process, and analyzing the effect it had brought to the company. The results are summarized as follows: III 1. The financial crisis happened because the company was expanding too fast, and its overseas investment failed to bring in profits as expected. 2. With the issuance of syndicated loan, the company had successfully gone through a financial crisis and strengthening product competitiveness. 3. By financial improvement and gaining the ability to negotiate with banks, the company was able to lower its’ capital cost. 4. Syndicated loan allows enterprises to raise significant amounts of funds and improve financial situation. 5. Financial structure, core competency, and perfect credit conditions are key factors that will determine if enterprises are granted for syndicated loan. 6. Banking industries should play its social responsibility in assisting enterprises with operating values to overcome their financial needs.
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LI, HUI-CHUAN, and 李惠娟. "Semiconductor Back-End Packaging Equipment Manufacturer Competition Strategy - G Companys as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/b6gs37.
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碩士逢甲大學
經營管理碩士在職學位學程
107
Wafer processing equipment will rise 11.7% in 2018 to $50.8 billion. Fab facilities equipment, wafer manufacturing, and mask/reticle equipment, are expected to grow 12.3% to $2.8 billion this year. The assembly and packaging equipment segment is projected to grow 8% to $4.2 billion in 2018, while semiconductor test equipment is forecast to increase 3.5% to $4.9 billion this year. South Korea will remain the largest equipment market for the second year in a row. China will be second biggest and Taiwan will be third. In 2019, equipment sales in China will surge 46.6%. China, South Korea, and Taiwan are forecast to remain the top three markets, with China rising to the top. The growth of Taiwans spending in fab equipment for the semiconductor sector is expected to cool down in 2019, due to lack of new investment in the memory production. However, it is expected to show a high growth in 2020, as a result of the continuous investment of wafer foundries in advanced processes and production capacity, and the improved performance of memory manufacturers. In the medium and long-term period of Taiwan, the overall spending is still showing a steady growth. In recent years, semiconductor packaging and testing equipment manufacturers are facing high competitive challenges, due to the users’ high demanding in the quality, cost, delivery and service of the equipments. The development of semiconductor process equipments is closely related to the semiconductor process technologies; in terms of business operation and management will be the competitiveness indicator. The competitive advantage can be conducted by effectively reducing the manufacturing time. The semiconductor packaging and testing equipment industry faces high-end devices and high investment characteristics. With the rapid development of products and processes, the price of new packaging and testing equipment are all increased; the capital expenditure of the semiconductor packaging and testing equipment industry must be continuously revised upwards. Equipment manufacturers, upstream and downstream suppliers should establish a complete supply chain structure and internal resources through their own familiarity with products and markets, and integrate the technology advantages and innovation, mergers and strategic alliances to define the competitive strategy of "service opportunities" for customers.
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Kang, Chan-Jung, and 康展榕. "Competitive Analysis of Technology Transfer Strategy in Wafer-Level-Packaging Industry in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8a54d7.
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碩士國立臺灣大學
工業工程學研究所
107
Taiwan is the largest semiconductor foundry manufacturing economy and has become an important industrial cluster in the world. With the vertical disintegration of industrial value chain, the government is striving to support the development of the semiconductor industry, for example, strengthen the independent research and development, and promote relevant policies to make the development of the semiconductor industry more complete. However, the trend of Internet of Things (IoT), artificial intelligence (AI), 5G communication, and high-performance computing, make the demand for high-order advanced packaging technologies such as wafer level and fan-out packaging technology is growing. In addition, the gap widened between technology pioneers and technology laggards because the technology innovations and short product life cycles. Technology transfer has become an important key to the revolution since the wafer manufacturing and the packaging and testing factory have invested heavily in the integration of design, technology and systems. To understand of the technology transfer strategy of wafer level packaging companies in Taiwan''s semiconductor industry, this study conducts a case study through the collection of secondary data to explain the technology transfer execution in practice. Besides, this study analyze the evaluation criteria of the technology transfer partner and the formulation of the business strategy, and presented the empirical research of the object company as the verification. Finally, this study provides the conclusions, recommendations and management implications for the government and authorities to formulate strategies and goals in further policies.
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Lu, Pai-Tsang, and 呂百倉. "The research of consumer interactive marketing strategy---through the packaging design of "Ice Fire"." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/19320849112609974211.
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碩士國立交通大學
管理學院高階主管管理碩士學程
96
Interactive marketing (IM) defined as the management of the buyer-seller interactions has drawn great attention and been conducted by leading marketing practitioners. The competitive advantage of interactive marketing such as the linkages between satisfaction and repurchases intentions, and between satisfaction and positive word-of-mouth signaled its importance to service and consumption marketing. Prior researches have shown that the more customers interact with marketers, the greater possibilities they would make subsequent purchases. According to some reports, the expenditure on interactive marketing (IM) is growing fast; it has already accounted for more than 8% of total marketing share. Since interactive marketing has become the focal to the marketing, the thesis introduced and examined the concept and application of interactive marketing and interpreted how it impacted the marketing share of ready-to-drink (RTD) by a case study. This thesis examined the impacts of interactive marketing on sales and marketing share through case study data and empirical investigation through questionnaires. Subjects were consisted of two groups- 72 subjects who had participated in local ready-to-drink (RTD) brand design and 180 subjects who did not participate. The effect of interactive marketing program was achieved through the comparison of these two groups. This study shows that interactive marketing campaigns can enhance the recognition and favoritism of the target brand, and achieve the marketing objectives of retention and repatronage, or even loyalty. With the rapid evolution of technology, business can provide more innovative and internet-based personal contact platform for the development of customer support and interactive system to enhance customers’ satisfaction and repurchase intentions.
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周鈺舜. "Platform Strategy for Innovation Intensive Services–A Case Study of Chipmos Nano Electronic Packaging." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/30879691244252663875.
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Huang, Ching-Tu, and 黃清塗. "The Research of Competitive Strategy for the New Entrant in Taiwan Semiconductor Packaging Industry." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/20511085047880303163.
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碩士國立中山大學
高階經營碩士班
89
ABSTRACT Following the soaring of worldwide semiconductor industry, the semiconductor industry in Taiwan has been developed a unique industrial characters and carried an evolution. As result, the traditional competitive strategy is no longer sufficient enough to meet the demanding of nowadays semiconductor industry. Same as the evolution of worldwide semiconductor, the development of Taiwan semiconductor industry is fluctuated by Silicon Cycle. The demand is booming in the peak season, which attracts lots of new entrants penetrate the market due to high profit attraction, on the contrary, the demand is declining in business recession with impact of over supply, the existing competitors will aim at the productivity efficiency, cost reduction program as well as enhance of the core competence in order to create the differentiation for the new application product and market mix, hence, the newly emerging market is certainly attracted more rival dealer penetration accordingly. The packaging industry in Taiwan semiconductor’s sorts of specific fields is the most competitive one. The thesis research expects to find out how the new entrants in semiconductor packaging industry take the core competence in the severely competitive market. The study includes: (1) Key Success Factor (KSF) (2) Successful competitive strategies (3) Competitive strategies versus the relation of product and market mix (4) The fine tuning of competitive strategy in company growth. The development of competitive strategy includes (1) The analysis of external environment (2) The analysis of internal factors (3) Strategic alliance (4) The CEO’s leadership and management ability (5) Product road map development (6) Market development. The feedback of performance in the execution of the positioned competitive strategies is continuous in favor to the further adjustment of the strategies. The research finally obtains the findings as the expectation of the thesis research through the methods of the analysis of the characters of semiconductor packaging industry, the developing of competitive strategy and case studies and come out suggestions for future entrant’s reference. Keywords: Semiconductor, Packaging, New Entrant, Competitive Strategy
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Lu, Bo-hsun, and 呂柏勳. "Optimization of Water Recycling Strategy for an Integrated-Circuit Packaging Fab:A Scenario-Base Analysis." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/et72va.
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碩士東海大學
環境科學與工程學系
106
The risk of water shortage has been posing as a threat to water demanding industries in Taiwan, including the high-tech industries where ultrapure water is needed for the production of microchips. Such risks are especially unpredictable in the age of climate change, where more frequent extreme climate events such as prolonged droughts have sent these industries scrambling for securing water supply at a very high cost. Consequently, the national policy mandates strict water recycling standards for these high-tech plants, while the risk of water supply shortage also forces the industry to be water-conscious. However, most plants set their water recycling strategies based on experience or “rules of thumb” practices, without implementing optimization tools that can help making decisions in a more scientific approach. In this study we applied linear programming technique to optimize the water recovery path for a microchip assembly plant. A sophisticated water balance diagram was formulated and completed to determine the existing water recycling performance, and the data was converted to a water allocation network. The water allocation network was then derived with a mathematical model to obtain a linear optimization problem. We used LINDO software to solve the linear optimization problem with a set of pre-determined goals and constraints. Moreover, we evaluated the possibility of reclaiming a portion of treated water subject to discharge, thus increasing the amount of recycled water. We designed different conditional simulations to optimize the water reuse in different scenarios. The linear programming method could be effectively used to improve the efficiency of water reuse.
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Yu-ChengLiu and 柳昱丞. "Die-shift failure analysis and alleviation strategy for wafer reconstitution process of advanced packaging technology." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/d3mck7.
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Ching-LinHsiao and 蕭敬霖. "Die-shift failure analysis and alleviation strategy for wafer reconstitution process of advanced packaging technology." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/s7w84m.
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碩士國立成功大學
機械工程學系
106
SUMMARY In advanced packaging technologies, there are many important parameters in the wafer reconstitution process, such as molding velocity, pressure, temperature and duration of each process. Without proper tuning of these parameters, some serious defects typically appear after wafer reconstitution, such as die shift and wafer warpage. These defects clearly may decrease the yield. In this thesis, we utilize 3D CFD simulation and curing shrinkage analysis to determine both the fluid and solid effects on die-shift defects. Then it turns out that die shift mainly is caused by the interaction of fluid force loading, material thermal expansion, shrinkage of molding compound and viscoelastic effects. Following previous research, we use experimentally determined values for material parameters in our simulations. In the meantime, we also estimate the extent of curing of molding compound by analyzing experimental data of viscosity tests. After finishing those experiments, we then input these material parameters into our 3D CFD model to simulate the real molding process. Calculating the shear force loading on tape, we can predict die shift made by the fluid effect. It is much smaller than the actual die shift measured in the factory. On the other hand, we use thermal and shrinkage formulation to estimate die shift caused by solid effect. Comparing actual and prediction of die shift, finally, we find out that the curing shrinkage and coefficient of thermal expansion are key factors of the die shift defect. To sum up, this thesis predicts the amount of die shift accurately, comparing the measurement in production lines. With this successful prediction, we can give displacement compensation to dies before the reconstitution process. After wafer reconstitution process, dies will locate at the desired target position.
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Wang, Tzu Pao, and 汪子博. "Business Strategy of Advanced Semiconductor Packaging and Testing Industry-Taking Advanced Semiconductor Engineering as example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/z4t9vn.
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碩士國立臺灣大學
商學研究所
107
Since Advanced Semiconductor Engineering Co. Ltd. (ASE) has announced the decision to take over Siliconware Precision Industries by tender offer at August 8, 2015, both companies has done lots of effort dealing with the merger case. After almost three years, both companies has achieved the consensus and merged into ASE Holding Company since April 30, 2018. Through the study, researcher aims to clarify the characteristics and key success factors of such industry, to induce the risks and threats that the players in such industry may encounter, and to describe the developing process of Semiconductor Packaging technology. The study is based on “case study method”, using “Five Forces Analysis Model”, “Competitive advantage Model”, “BCG Matrix” to analyze the data and information which gathers by interviewing the management team of ASE and Universal Scientific Industrial(USI) and other sources. Through the analysis above, the researcher will offer conclusions and suggestions. Besides, as the merger case mentioned above has done enormous influence to the whole Semiconductor Packaging and Testing Industry, the study also attempted analyzing and explaining the strategies and synergies behind the merger case.
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Wang, Yen-Chih, and 王彥智. "Corporate Governance Strategy of Taiwan Semiconductor Equipment Suppliers-3DIC Packaging technology / IC carrier equipment supplier." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/06805601253882300616.
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Yu, Lee-Chung, and 李中瑜. "Traditional Food Packaging Design and Brand Strategy -A Case Study of red tile house Souvenir." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/32002053632917587902.
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碩士國立聯合大學
創設產碩專班
102
The package boxes are originally designed to maintain the quality during transportation. Currently, the gift packaging styles and texture are getting more and more diverse. This study adopts Kansei Engineering to explore the relations between styles and form features of rice dumpling package design. Moreover, important form treatments that will affect customer’s purchase intention and important images are explored. From the survey, user’s needs and image perceptions toward rice dumpling package design are clarified. At last, a series of souvenir gift design is proposed for the Red Tile House brand. Data collected from the subjects were used for quantitative analysis. From regression analysis, correlations between images and form features of the rice dumpling gift package design are examined. In terms of colors, special colors in the package design have higher postive effects on enhancing user’s purchase intention and willingness in use. For the treatments of cover design, separated type is preferred because the cover the the gift box can be reused, reaching the benefit of environmental protection. Moreover, the handle bar design brings forth a new quality image different from traditional food package. Fro the texture of package, fabric texture is more preferred by the users because it is durable, heat-resistant, cold-resistant, various in patterns, easy to use, but of higher cost. In addition, paper material is a good choice for its flexibility in design. More importantly, decorative accessories can add design sense. The graphics of flowers and Chinese ink-and-wash painting are helpful for better image perception and purchase intention. Graphics and colors of flowers and plants are popular and can match all sorts of package design. The results obtained from this study can serve as a reference for gift package design in the future.
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Lin, Chi Yang, and 林啟陽. "The Competitive Strategy of Corrugated Packaging Industry in Athletic Footwear - The Case Study of A Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/r6tnkm.
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碩士東海大學
高階經營管理碩士在職專班
104
The purpose of this study was to discuss the competitive strategy of Corrugated Packaging Industry in athletic footwear. In order to achieve sustainable competitive advantage, this study shows how to enhance the core competence of Taiwan’s company in response to the globalization. In the last, the study focuses on how to seize the white space and create new business model to sustain the competitive advantage. Based on the case study, the research explores the competitive strategies as follows: 1. Competitive Strategy (1) A company pursues differentiation by research & design, and strategic alliance. (2) A company creates high value-added products by vertical integration, and environmental policy. (3) A company attracts more customers by graphic design studio and relationship marketing. 2. White Space- Luxury Corrugated Packaging Business model innovation is key to growth and renewal.
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Hong, Sheng-Li, and 洪生利. "A Study on the Competitive Strategy Analysis of the Packaging Industry-An Example of L company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/en7k43.
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碩士國立高雄應用科技大學
高階經營管理研究所碩士在職專班
105
The range covered by the industry of packaging is quite extensive, the packaging machines and materials are needed by all industries. The main customers of packaging industry are the food industry, technology industry, and biotechnology industry. With the global economic downturn and the slowdown in domestic market demand, market competition become extremely fierce, and the business expand becomes one of the issues in packaging industry. The L company was founded in just two years, and the semi-automatic, automated packaging machine and packaging materials are the main products of the business. To solve the difficulties of packaging machine operation and to reduce the loss of the packaging materials during producing by the professional knowledge in packaging. There are few studies on the competitive strategy of the packaging equipment and materials industry in academia. Therefore, this study explores the operational ussies of the packaging industry in Taiwan to interview industry experts and existing customers of the L company. The SWOT analysis and the five-force analysis Related to the competitive strategy, as a strategy for the L company’s recommendations. The results of this study can also provide the same and related industries in Taiwan as a basis and reference.
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Tsai, Bing-Ke, and 蔡秉科. "A Study of Taiwanese''s Business Strategy in Vietnam - A Case Study of Food Packaging Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/98743121722643570331.
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碩士國立中興大學
高階經理人碩士在職專班
104
Vietnamese government joined Association of Southeast Asian Nations (ASEAN) in 1995, and actively participated in international trade such as World Trade Organization (WTO) and The Trans-Pacific Partnership (TPP). Vietnam has more than ninety million people. It’s full of young workers, so that large amounts of foreign investment in Vietnam to change the economic landscape. Not only to improve production efficiency and expand market economy, but also to let Vietnam become an export-oriented economy. According to Vietnam''s General Statistics Office data show that Taiwan has remained at the forefront of the national rankings investment. Number of trade agreements between Vietnam and Taiwan made trade growing up. Taiwanese investment in Vietnam and amount to processing, manufacturing and the amount of the maximum number of members, reflecting the Taiwanese labor intensive and are seeking to reduce manufacturing costs. In this study, Taiwanese businessmen operating in Vietnam strategy research objectives, qualitative research methods to target ethnic food packaging companies for interview subjects, learned in Vietnam Taiwanese business strategy and operational model value through in-depth interviews: (1) enterprise must be on the allocation of resources, to find a suitable area to implement value-creating activities and strategies to reduce operating costs, enhance economic interests. (2) With the expansion of the market to enhance the influence and competitive advantage of the product. (3) the formation of the global supply chain patterns enterprises, the development of economic value model, which is to minimize costs, maximize value, so consider transportation costs and trade barriers of the barrier, and then select the overseas market operations.
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Wu, Meng-hern, and 吳夢痕. "A Study of Competitive Strategy for the New Enterant in China Semiconductor Packaging and Testing Industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/xf4ymk.
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碩士國立中山大學
高階經營碩士班
95
With comes the Beijing 2008 Olympics Games, kinds of communication IC, Wireless Internet IC and etc. are needed. According to the announcement of China government, whole semi-conducting processes should be gone though in China, that may attract huge marking effect and give huge rise in assembly investment. Moreover, the advantages of investment in Chinese semiconductors are extensive marking, lower labor cost, and nearly complete production chain; on the contrary, the disadvantages are the lack of professors and technology, and the weakness in manufacture patents. This study plans to find out what strategies the new entrants should take to win the competitive marketing. Therefore, the main purposes of this study include the market composition, key success strategies and competitive strategies versus the needs of market in the future. With studying the relative data, references, SWOT and five-force analysis of Chinese semiconductor markets and interviews, the study constructs the successful strategies in Chinese semiconductor markets. The sums the main competitive strategies of this study are “Strategic Alliances”, “Differentiation”, “Intellectual Property Possessing”, “Professors Training”, “Customer Requirements Service” and “Policy Coordination”; additionally, the strategies above using should accompany other factors and adjust by times. Hope this study to be a suggestion for future entrant’s reference.
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Teng, Hsi-Che, and 鄧希哲. "An Empirical Study on Acquisition Strategy of Private Equity Fund – The Case Study of Semiconductor Packaging Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/88579252143995480181.
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碩士國立高雄應用科技大學
工業工程與管理系碩士班
96
One of the biggest news in Taiwan semiconductor industry between 2006 and 2007 is the proposed acquisition of Advanced Semiconductor Engineering (ASE) by private equity fund. Although the price-to-earnings ratio is probably the most widely known yardstick, Businessweek used a price-to-cash flow ratio as another valuation tool to measure the attractive under-valuated companies. However, among those under-valuated companies, ASE is the only company got the attention of private equity fund. We propose another value model, Enterprise Value and Earnings Before Interest, Taxes, Depreciation and Amortization, to measure the attractiveness of those companies to the private equity fund. This model was used on ASE case first to set the standard. The rest of the companies are also examined by the same model to check the validity of this model.
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Chang, Chi-Chang, and 張琪璋. "SEMICONDUCTOR IC PACKAGING SALES FORECASTING MODEL AND CAPACITY PLANNING STRATEGY RESEARCH – USING SMARTPHONE SUPPLY CHAIN AS AN EXAMPLE." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/bcq789.
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碩士元智大學
管理碩士在職專班
106
The development of science and technology has brought the convenience of life to all mankind. Smartphone, especially has been enriching user experience by integrating multiple functions such as telecommunication, entertainment and business use. The increasing demands of smartphone also benefit its supply chain with considerable revenue and profits. Nevertheless, semiconductor companies supporting smartphone IC packaging business often incurs seasonal imbalance between supply and demand, resulting in idle or shortage of capacity. Facing the high uncertainty of market and continual price erosions, semiconductor companies must take a macroscopic view and effective investment strategy – Do The Right Thing – to create competitive advantages in terms of market selection and capacity planning. This study aims to integrate time series method, data mining technique and decision tree analysis to construct a sales forecasting model for capacity planning evaluation in practical use. A case study of a Taiwanese semiconductor packaging and test company shows the viability of the proposed method with proven results in capacity efficiency improvement.
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Ni, Chung-Cheng, and 倪中政. "From Internet of Things (IoT) Trend to Analyze Taiwan Semiconductor Strength and Strategy of Advanced Packaging (3D IC)." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/27776193100892887406.
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碩士國立交通大學
管理學院高階主管管理碩士學程
104
The growth demand of mobile devices such as tablet and smartphone went soft, but the new developments of Internet of Things (IoT), automated equipment, medical and health care, big data computing all need the support of semiconductor industry. These new applications will bring a growing demand, so the semiconductor industry may go on and bring new opportunities. Driven by the growing trend of IoT and wearable devices, the integration of more functionality in a smaller volume, and achievement of energy saving, low-cost consumer IC products are expected. The increasing lateral area of the traditional IC manufacturing process makes Moore's Law hit the bottleneck. The expensive costs of advanced process had made the integration of the functionality of SoC no longer fit the economic benefits. Therefore, the advanced packaging of three-dimensional stacked 3DIC will be an important key to the continuation of Moore's Law. 3D IC technology is different from the previous IC process, it needs the highly integration within the industry. Hence, the previous emphasis of vertical integration of the supply chain begins to change. IDM, IC foundry and OSAT all look for the competitive business opportunities in the new change of semiconductor industry. With the prevalence of mobile devices, the integration of products, capital expenditures and amortization, these make IDM, IC foundry and OSAT seek new field in the IOT demand of 3D IC. In the perspective of process technology, vertical division / integration and the advantages of industry alliances, there will be a new layout of IC manufacturing supply chain. This study found that with the appearance of 3DIC technologies, semiconductor manufacturers have not just competed with the front section of process technology but combined with how to develop the abilities of advanced packaging testing and find cost competitiveness. In order to cope with the competitiveness in the market of IoT and communication, achievement of lighter, thinner, more powerful and high-performance of IC is the target. IDM, IC foundry and OSAT all own their competitiveness in the field of 3D IC.