Academic literature on the topic 'Other media and communication'
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Journal articles on the topic "Other media and communication"
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Rennie, Elinor. "The other Road to Media Citizenship." Media International Australia 103, no. 1 (May 2002): 7–13. http://dx.doi.org/10.1177/1329878x0210300104.
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‘Citizens’ media’ is a deliberate attempt to move beyond existing approaches to community and alternative media. This paper navigates its way through the citizens' media debate (via the articles presented in this issue), looking towards the new possibilities for community media policy arising from this shift.
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Paterno, David. "Media (other than), film, and communication (whatever that is)." Communication Research and Practice 3, no. 3 (November 28, 2016): 233–47. http://dx.doi.org/10.1080/22041451.2016.1262226.
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Adams, Paul C. "Geographies of media and communication I." Progress in Human Geography 41, no. 3 (January 24, 2016): 365–74. http://dx.doi.org/10.1177/0309132516628254.
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Media and communication are attracting increasing amounts of attention from geographers but the work remains disorganized and lacks a unifying paradigm. This progress report suggests a new paradigm for geographical studies of media and communication and indicates how recent research fits under this umbrella. The report presents recent studies of literature, film and television, digital media, photography, comics, stamps and banknotes. The range of theoretical concerns in this body of work includes performance, agency, materiality, immateriality, networks, politics, emotions and affect. Collectively, these concerns point to communications not merely as transmissions through infrastructure, space and time, but rather as encounters between various human and nonhuman agents. The metaphysical question is exactly what such encounters do to participants – how agents are transformed by other agents’ communications. This leads to synthesis in a new paradigm for media/communication geography: the metaphysics of encounter.
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Floreddu, Paola Barbara, and Francesca Cabiddu. "Social media communication strategies." Journal of Services Marketing 30, no. 5 (August 8, 2016): 490–503. http://dx.doi.org/10.1108/jsm-01-2015-0036.
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Purpose While a great amount of literature has focused on the relationship between communication strategies and corporate reputation, there is no systematic research on the different kinds of social media communication strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to use corporate communication. Design/methodology/approach This paper uses a longitudinal explorative multiple-case study and theoretical sampling. The research setting is the Italian insurance context. The focus of this analysis on one medium, Facebook, because it is the most exploited in the context of the Italian insurance sector. Findings Six complementary social media communication strategies were identified: egocentric, conversational, selective, openness, secretive and supportive. The results also reveal distinct ways in which high-, medium- and low-reputation companies’ utilize the six complementary strategies of communications. Research limitations/implications The study is based on a single industry and on one single geographical market, and care should thus be taken in generalizing the findings to other contexts. Therefore emerges the opportunity to broaden this research to other similar service sector, such as banking, to assess and generalize the results obtained. In addition, a possible direction of research, especially from a methodological standpoint, should investigate companies from different countries. Such a comparative study would examine in depth whether and to what extent the institutional framework may impact on communication strategies implemented by companies. This study only analyzed one social media (Facebook); hence, we cannot draw firm conclusions about what may constitute a successful social media communication strategy. Practical implications From this study, managers can learn how to combine the six communication strategies to have an effective impact on the corporate reputation. They can also learn how the number of interactions and the time taken to respond to questions from customers improve the corporate reputation and provide communication that is more effective. Originality/value This research extends the previous literature on corporate reputation and corporate communication, showing the relationship between them in a social media context and providing different strategies of managing this combination.
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Jansson, André. "Beyond “Other Spaces”: Media Studies and the Cosmopolitan Vision." Communication Review 12, no. 4 (November 30, 2009): 305–12. http://dx.doi.org/10.1080/10714420903346613.
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Neuga, Derius, and Larentiu Nicoulae Silviu. "Organizational Activities Through Social Media Communication With Direct Communication." International Journal Papier Public Review 2, no. 2 (April 26, 2021): 21–26. http://dx.doi.org/10.47667/ijppr.v2i2.84.
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Interpersonal contact or contact that is inextricably linked to mass media. When individuals upload things and communicate with other participants, internal contact happens simultaneously with public communication, since whatever is shared can be automatically appreciated and seen by a large audience. With the potential for private information to become available, it is important to pay more attention to the role of social media. Not to stifle its development, but to optimize its utility. It is critical to improve each user's self-awareness, since what they upload will influence their self-image and the relationships they have with other parties. The freedom of expression and the freedom to communicate that social media provides should be used prudently by its consumers. When we share or disseminate knowledge, we must exercise caution and introspection. In other words, while contact through social networking has expanded and become more versatile, this versatility must be reined in to truly enjoy the benefits. Naturally, if we understand the components of organizational communication, as we communicate inside the organisation, we can understand our status in light of the scenario and circumstances. The advancement of the internet facilitated the emergence of modern modes of communication within organizations. Social networking has arrived and is reshaping the way we communicate in today's culture. There is no restriction to the correspondence of distance, time, and space.
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Tardin, Matheus, Anderson Soncini Pelissari, and Luiza Dazzi Braga. "Social Media Marketing Communication." International Journal for Innovation Education and Research 8, no. 6 (June 1, 2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.
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The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the company, however, has a greater effect and has greater power to explain brand equity than the content generated by the users. On the other hand, the direct effects of FGC and UGC on the intention to buy are not significant when the effect of brand equity is considered. Therefore, this research contributes to the theoretical framework of marketing, specifically in the areas of relationship and digital marketing, by being one of the first to assess the joint effects of the content generated by the brand and by the consumer on brand equity and purchase intention.
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Willig, Ida, and Lars Nord. "Media systems in “the other” Nordic countries and autonomous regions." Nordicom Review 42, s2 (March 1, 2021): 1–7. http://dx.doi.org/10.2478/nor-2021-0013.
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Zakharkin, R. A. "Communication aspects of secondary socialization." Communicology 10, no. 2 (June 30, 2022): 118–32. http://dx.doi.org/10.21453/2311-3065-2022-10-2-118-132.
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The article concentrates on the study of the current problem of communication aspects of secondary socialization in the modern information society. Media play a significant role in all areas of post-industrial society, and socialization processes, in particular secondary socialization, are no exception. In this article the phenomenon of secondary socialization is described, approaches to its comprehensive understanding both from the point of view of classics of sociology and modern researchers are offered. An idea of the mechanism of functioning of this social phenomenon is given from the author’s point of view. The importance of media as the main channel for the transmission of socializing content in the modern socialization process in a society with intense communication links is also studied. The concept of the “media significant other” is given as a new approach to understanding the communication aspects of secondary socialization in modern society. The essence of the “media significant other” concept is revealed in the connection with the phenomenon of the “significant other”, also its features and its place in the system of secondary socialization is considered. Using the example of influencers, the case of functioning of the “media significant other” in the information and socialization space is considered. The article analyzes the data of a study aimed at empirically fixing the existence of the phenomenon of “media significant others” as personalities from the media sphere who influence following respondents.
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Jensen, Michael J. "Social Media and Political Campaigning." International Journal of Press/Politics 22, no. 1 (October 22, 2016): 23–42. http://dx.doi.org/10.1177/1940161216673196.
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This paper develops a way for analyzing the structure of campaign communications within Twitter. The structure of communication affordances creates opportunities for a horizontal organization power within Twitter interactions. However, one cannot infer the structure of interactions as they materialize from the formal properties of the technical environment in which the communications occur. Consequently, the paper identifies three categories of empowering communication operations that can occur on Twitter: Campaigns can respond to others, campaigns can retweet others, and campaigns can call for others to become involved in the campaign on their own terms. The paper operationalizes these categories in the context of the 2015 U.K. general election. To determine whether Twitter is used to empower laypersons, the profiles of each account retweeted and replied to were retrieved and analyzed using natural language processing to identify whether an account is from a political figure, member of the media, or some other public figure. In addition, tweets and retweets are compared with respect to the manner key election issues are discussed. The findings indicate that empowering uses of Twitter are fairly marginal, and retweets use almost identical policy language as the original campaign tweets.
Dissertations / Theses on the topic "Other media and communication"
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Berg, Linda. "Communication tools’ impact on project communication efficiency : An evaluation of traditional communication tools and Social Media." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14725.
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Elerding, Carolyn. "Mechanical Clouds and Other Concrete Abstractions: Materiality, Enlightenment, and the Digital." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1492627462988087.
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Welch, Brenda Elaine. "Patient Views on Social Media Communication with Their Health Care Providers." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6872.
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Communication between patients and health care providers at hospital discharge is a critical factor that determines whether a patient understands their treatment plan and self-care instructions. Lack of effective health management after hospital discharge can decrease the quality of life for a patient and increase the likelihood of costly hospital readmission. The purpose of this phenomenological study was to explore factors affecting the receptivity of patients using social media as a platform for post discharge, provider-client communication, and assessment. This was explored using social presence theory. Twenty patients between 45 to 65 years of age, who received care from hospitals in Northeast Ohio, were interviewed for the study. The data was transcribed and analyzed through open coding to create themes and clusters. The themes that emerged from this study were ease of use, privacy, and convenience as well as reasons why participants may access health-related social media being specifically linked to cohesive factors of ownership of their data. The personal relationship established between patient and provider influenced communication methods. Social connections were also deeply-rooted themes in the study as the influence of other people or the need to access data were among reasons for choosing to use social media. Ease of access, importance of confidentiality, quick response time from providers, and ability to see personal medical information was important to the participants in social media communications with providers. The positive social change implications of this study are that communication issues at discharge could be mitigated if patients would accept using social media for communication with their health care providers once they are at home.
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Ewing, Laura Anne. "#networkedglobe: Making the Connection between Social Media and Intercultural Technical Communication." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/5945.
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Preparing students of technical communication in the twenty-first century means training them to rhetorically utilize a wide variety of online tools. Technical communicators are now required to employ social media applications on a daily basis to communicate with clients, consumers, colleagues, and other organizations. These online modes have also opened the door to global communication wider and continue to present opportunities and challenges to technical communicators worldwide. Using Japan as a model, this dissertation sought to demonstrate a rhetorical exigency for teaching intercultural social media communication strategies to future technical communicators in the United States. The goal of this dissertation was to ultimately answer the research question: How can American technical communication programs prepare students to act as social media experts in Japanese contexts?
To do this, I first conducted a thematic analysis of American technical communication syllabi and found that few engage intercultural social media in a meaningful way in the classroom. This was followed by a content analysis of the online social media presence of Japanese businesses, which demonstrated that evidence exists for the rhetorical exigency of intercultural social media communication in Japan. Calling on these analyses, this dissertation contributes a blended online service-learning curriculum for teaching intercultural social media in the technical communication classroom. The program described in this project can provide students with the opportunity to interact with Japanese professionals by building a social media presence for a foreign organization, receiving professional feedback on their performance, and adapting their skills as technical communicators for intercultural situations.
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Balck, Linnea. "The EU communication deficit: : A case study of Swedish print media." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-402764.
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The purpose of this study is to explore to what extent and in what way Swedish quality newspapers cover the European Union. In this paper two questions are explored: 1. “Is there a communication deficit between the EU and the Swedish public? 2. “Are Swedish quality newspapers, through the visibility and quality of their coverage of the European Union, enhancing or bridging the communication deficit in the Swedish media?” To answer these questions a quantitative content analysis was conducted on news articles covering the European Union (EU) and Swedish national politics (S) in the quality newspapers Dagens Nyheter and Svenska Dagbladet. The content of the EU articles were analysed with regard to visibility and quality and were tested on five news aspects (frequency, prominence, volume, Europeaness and policy fields). The reporting of these variables, with the exception of policy fields, where also compared to the reporting of Swedish national politics. Central concepts in this study are the communication deficit and political knowledge in relation to the European Union. To understand the role of the media in relation to EU reporting and how it affects political knowledge, media logics are also discussed. The findings of this study support the existence of a communication deficit and show that Swedish print media struggle to deliver EU news of the quality and quantity necessary to bridge this communication deficit.
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Bramley, Rodger Aaron. "One of these things may be like the other: A comparative study of ESPN and Fox Sports One." Ohio University Honors Tutorial College / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1429876825.
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Mazzeschi, Annamaria. "Exploring perception, learning and memory in a prodigious musical savant through comparison with other savants and 'neurotypical' musicians with absolute pitch." Thesis, University College London (University of London), 2015. http://discovery.ucl.ac.uk/10021724/.
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This research contributes to the scarce literature on the perceptual and cognitive abilities of musical savants. It focuses on one prodigious savant, comparing his abilities with those of other savants and ‘neurotypical’ musicians with absolute pitch. Three experiments are reported. The first comprises a chordal disaggregation task, in which 6 savants and 17 ‘neurotypical’ musicians, had to replicate the stimuli listened. While the savants as a whole outperformed the ‘neurotypical’ musicians, there was some overlap. The most successful participants (savant and some ‘neurotypical’) appeared to use a ‘bottom up’ strategy, whereby the lowest notes were reproduced most successfully. This suggests that savants and some ‘neurotypical’ musicians process chords similarly. The second experiment explored the capacity of the savant to learn and recall a novel piece of music through exposure one bar at a time. The results show that the savant found this conventional approach to learning more difficult than a comparable task, in which exposure to a different though structurally similar piece was only ever as a whole. This finding contributes to the debate on ‘weak central coherence’ that appears to be a feature of the cognitive style of people on the autism spectrum. The third experiment investigates whether and in what ways the prodigious savant’s capacity to process and remember auditory material may be domainHspecific, by comparing his ability to learn and recall a verbal stimulus with an isomorphic musical one. The prodigious savant found the text, which was shorter and less complex than the music, to be very difficult to memorise. However, another savant performed on the task better than one ‘neurotypical’ musician, and worse than another. This finding indicates that savants do not form an entirely homogeneous group with regard to cognitive abilities, and, in the case of the prodigious savant, adds to the debate on the potential modularity of intelligence.
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Rauch, Lea. "You can only write about Africa as seen with a European eye : You have no other." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-58766.
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This research looks at the French press coverage of the 2014 uprising in Burkina Faso. The aim is to focus on the nature of the coverage by Libération and Le Figaro. Another goal is to find out how these newspapers framed their reporting and whether there are similarities and differences in their coverage. This research draws upon news framing. It is built on findings about the coverage of demonstrations and how the Western media reports about African news. It aims at refining the existing research on the subject of French media reporting about Africa and at filling the research gap of foreign news coverage of demonstrations in Sub-Saharan Africa. The research uses a qualitative content analysis to study the articles published by Libération and Le Figaro during the first week of the uprising. It examines the terms used to name actors, actions and to define the events. The thesis found that both newspapers covered the events in a rather similar way, pointing out the same actors and focusing on the same actions. They both draw a violent picture of the events. There were nevertheless differences in framing the responsibilities for the violent actions during the uprising.
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CHEUNG, Tit Leung. "Extending the local : documentary film festivals in East Asia as sites of connection and communication." Digital Commons @ Lingnan University, 2012. https://commons.ln.edu.hk/vs_etd/5.
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East Asian cinema is receiving increasing global attention. This attention is not focused merely on the fiction and feature films produced in the region, but also on the documentaries produced there; films such as Petition (2009) by Chinese director Zhao Liang which premiered at Cannes Film Festival in 2009. This attention to East Asian documentary can be traced to the documentary film festivals organised in the region, particularly those that devote their programming to independent documentary productions from the region. These festivals open a window that enables such works to be exhibited for the rest of the world.
But these festivals do not aim merely to exhibit and screen these works. They also pay attention to the filmmakers. The attendance of filmmakers at festivals has previously been assessed to be of low importance. By encouraging filmmakers to visit and participate the festivals examined here can be seen to represent shared concerns regarding the cultivation of documentary filmmaking in the Asian region. The four film festivals that serve to exemplify this are the Yamagata International Documentary Film Festival (YIDFF) in Yamagata, Japan; the Documentary Film Festival China (DOChina) in Beijing, China; the Taiwan International Documentary Festival (TIDF) in Taichung, Taiwan; and the Hong Kong’s Chinese Documentary Festival (CDF).
Each festival forms the basis of a case study in the hope that the context of documentary film festivals in the East Asia can be delineated. Particular aspects of the festivals are discussed in relation to a significant underlying dimension that is identified in each of the festivals in question: the emphasis on communication in YIDFF that enhances the sense of connectedness in the participating festival community; the independent and underground status of DOChina that is embedded in the festival as a form of resistance to the state government; the relocation of TIDF to a government-supported museum contextualises the festival and draws on the general functions and purposes of a museum: exhibition, education and collection. The fourth case study examines the multi-faceted nature of CDF through the previously examined concepts to demonstrate the generalisability of the concepts to, and the inherent complexity of film festivals.
A common theme underlies all of these concepts: a sense of the local, of ‘local-ness’. The ‘local’ here is a relative term that depends largely on where it is that these events regard as home. So, it is not merely the immediate locale of the festival that can be regarded as ‘local’; the ‘local’ can be extended to encompass the nation or the entire region if that is where ‘home’ has been identified. Such an extensive and fluid understanding of ‘local-ness’ not only defines those areas to which the festivals pay specific attention, it also furthers understanding of the festivals’ shared ambitions; ambitions rooted in the cultivation of a ‘local’ documentary filmmaking milieu.
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Robinette, Jennifer Lynn. "UNDERSTANDING INTERACTIVE EXPERIENCES: PERCEIVED INTERACTIVITY AND PRESENCE WITH AND WITHOUT OTHER AVATARS IN THE ONLINE VIRTUAL WORLD SECOND LIFE." UKnowledge, 2011. http://uknowledge.uky.edu/gradschool_diss/145.
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Interactivity research lacks consensus regarding the qualities and consequences of interactive experiences. Empirical proof is needed to substantiate the numerous interactivity theories and provide direction for new media technology developers. Specifically, there is a shortage of research on differences between user experiences of interactivity when technology enables communication versus when it does not. In addition, interactivity research is often confounded by the construct of presence.
This study’s objectives included: 1) identifying qualities associated with interactive experiences; 2) disambiguating the constructs of interactivity and presence; and 3) developing a measure of perceived interactivity for VW research. The experimental design measured perceived interactivity and presence following completion of a simple task in the online Virtual World (VW) known as Second Life. It was hypothesized that both perceived interactivity and presence would be greater for subjects encountering avatars believed to be controlled by other people than for subjects encountering no other avatars in the VW. A total of 180 subjects from the University of Kentucky participated in a 2 by 4 factorial experiment. Perceived interactivity was measured by modifying McMillan and Hwang’s Measure of Perceived Interactivity for the VW context.
Two essential qualities of interactive experiences were identified: Responsiveness and engagement. These qualities are characteristic of unmediated, FTF conversation, which was perceived as the most interactive communication context above technologies routinely described as interactive. Decreased responsiveness of technology at a second study venue caused significant decline in perceived interactivity, demonstrating the importance of a technology’s reaction speed and control provided to the user. Significant main effects for perceived interactivity due to encountering other avatars were confounded by interaction effects due to differences in technology responsiveness. Interactivity and presence appear to be separate psychological constructs which covary in the context of a new media experience. Implications and directions for future research are discussed.
Books on the topic "Other media and communication"
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A. J. J. M. Boeren. In other words--: The cultural dimension of communication for development. The Hague, Netherlands: Centre for the Study of Education in Developing Countries, 1994.
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Music in advertising: Commercial sounds in media communication and other settings. Aalborg, Denmark: Aalborg University Press, 2009.
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A/V A-Z: An encyclopedic dictionary of media, entertainment and other audiovisual terms. Jefferson, N.C: McFarland & Company, Inc., Publishers, 2010.
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Deryck, Houghton, and Patten Justin, eds. Blogging and other social media: Exploiting the technology and protecting the enterprise. Aldershot, Hants, England: Ashgate, 2008.
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Kroon, Richard W. A/V A to Z: An encyclopedic dictionary of media, entertainment and other audiovisual terms. Jefferson, N.C: McFarland & Company, Inc., Publishers, 2010.
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Kroon, Richard W. A/V A to Z: An encyclopedic dictionary of media, entertainment and other audiovisual terms. Jefferson, N.C: McFarland & Co., Inc., Publishers, 2010.
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Kroon, Richard W. A/V A to Z: An encyclopedic dictionary of media, entertainment and other audiovisual terms. Jefferson, N.C: McFarland & Company, Inc., Publishers, 2010.
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Public communication in European Reformation: Artistic and other media in Central Europe, 1380-1620. Prague: Artefactum, 2007.
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On the binding biases of time: And other essays on general semantics and media ecology. Fort Worth, Tex: New Non-Aristotelian Library Institute of General Semantics, 2011.
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1951-, Belcher Diane Dewhurst, and Hirvela Alan, eds. The oral-literate connection: Perspectives on L2 speaking, writing, and other media interactions. Ann Arbor: University of Michigan Press, 2008.
Find full textBook chapters on the topic "Other media and communication"
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Ørmen, Jacob, Sascha Hölig, Signe Sophus Lai, Jesper Pagh, Fiona Huijie Zeng Skovhøj, Uwe Hasebrink, Julia Behre, Rasmus Helles, and Klaus Bruhn Jensen. "The internet and other media of communication." In Comparing Communication Systems, 46–76. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003057055-3.
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Karam, Beschara. "‘An-Other’-Centred Film Curricula: Decolonising Film Studies in Africa." In The Palgrave Handbook of Media and Communication Research in Africa, 111–27. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-70443-2_7.
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Coryat, Diana. "Jiujitsu Moves, Radio Bemba, and Other Transmedia Practices: Social Movement Strategies Counter Statist Media Power." In Digital Activism, Community Media, and Sustainable Communication in Latin America, 203–19. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-45394-7_10.
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Hashizume, Ayako, Masaaki Kurosu, and Toshimasa Yamanaka. "Regional Difference in the Use of Cell Phone and Other Communication Media among Senior Users." In Human Centered Design, 426–35. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-02806-9_49.
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Schraeder, Terry L. "Traditional Media." In Physician Communication, 167–206. Oxford University Press, 2019. http://dx.doi.org/10.1093/med/9780190882440.003.0004.
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Physicians who participate in the media may perform an important public health service for their communities. Physicians who understand the media (and their influence) may decide to engage and work with the press to inform society on a variety of issues in medicine. Physicians have access to information and knowledge as well as experience, a perspective and a point of view valuable to the public. They have something to say and something to teach the public because they do it every day in their practice, in their profession, and with their patients. Improving their understanding of reporters’ roles, responsibilities, and professional guidelines, along with an overview of the world of medical journalism, may help reduce physicians’ anxiety and potentially help them relate to journalists and interact with the press. Physicians will want to learn important guidelines from the American Medical Association and other organizations regarding their involvement with the media, whether writing a news article or being interviewed on television. This chapter includes the “what, why, how, when, and where” regarding all of the information and advice physicians need before working with or in traditional media.
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Vintila, Mona, and Sorin D. Vintila. "The Analysis of Stress Causes in the Education of Professionals in the Romanian Academic Environment Compared to Other European Countries." In Philosophy, Communication, Media Sciences. Trivent Publishing, 2016. http://dx.doi.org/10.22618/tp.pcms.20164.349010.
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Drula, Georgeta. "Media and Communication Research Facing Social Media." In Social Media in Higher Education, 371–92. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2970-7.ch019.
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It is already a fact that social media are engaged in research activities. Social media may make the object of research studies or an important data source. This chapter addresses issues related to social media research in media and communication studies. The pursued objective is to capture how researchers consider and analyze social media through scientific methods, in their work with academic purposes, in order to present the discussed theories. The ideas addressed by this chapter are case studies arising from the articles in the academic publications, topics related to social media and media and communication fields, outputs of researches, and appropriate methods for studying social media. The conclusions of this chapter show that social media research in media and communication studies, theories, and methods must be transformed or must be used more appropriate to social media. New and social media are faced with other practices and types of communication related to users’ participation and social actions and are based on network studies.
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Washida, Yuichi, Shenja van der Graaf, and Eva Keeris. "Media Life Cycle and Consumer-Generated Innovation." In Information Communication Technologies, 638–55. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-949-6.ch042.
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This study examines the innovation in communication media, based on empirical survey results from five countries. First, the authors create a general framework of the media life cycle by exploring the replacement of communication media used in daily life. The shift from voice communications to mobile e-mailing is at the forefront of the media life cycle in the personal communication area. This framework also implies future media replacements in other countries. Second, by comparing two empirical surveys, done in 2002 and 2003, of communication means used among Japanese family relations, the authors discover that certain consumer clusters lead in the innovation of communication media. This framework and discovery can be useful to deal with the vacuum between conventional media studies and the latest information technology.
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Raman, Adam. "The Role of Social Media in Creating and Maintaining Social Networks Including Its Impact on Enhancing Competitive Positioning Within the Education Sector." In Social Media Marketing, 1147–66. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch054.
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Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.
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"New media and other IMC options." In Strategic Integrated Marketing Communications, 139–64. Routledge, 2008. http://dx.doi.org/10.4324/9780080878294-12.
Full textConference papers on the topic "Other media and communication"
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Nooruddin, Hasan A., and N. M. Anisur Rahman. "A New Method to Identify and Quantify Hydraulic Communication between Isolated Reservoir Systems Using Pressure-Transient Data." In SPE Middle East Oil & Gas Show and Conference. SPE, 2021. http://dx.doi.org/10.2118/204769-ms.
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Abstract A new analytical workflow that uses pressure-transient data to characterize connectivity between two originally non-communicating reservoir zones is presented. With this technique, hydraulic communication is clearly identified and corresponding fluid crossflow rates accurately quantified. It is applicable to a wide range of communication mechanisms, including inactive commingled-completion wells, conductive fractures and faults, in addition to behind-casing completion problems. The impact of interference is also captured by handling an unlimited number of wells and communicating media. The solution uses pressure-transient data effectively to diagnose communication and estimate the amount of transported fluids. The new formulation is a general formulation for handling an unlimited number of producing wells and communicating media, which helps analyze pressure responses under the influence of interference. The reservoir system under consideration is assumed to be two-dimensional with two initially-isolated reservoir zones, intersected by an arbitrary number of wells, part of which are active producers while others can be penetrating wells with commingled completion, in addition to other communicating media. The well test duration is assumed long enough for the pressure-transient data to be affected by fluid communication. To demonstrate the applicability of the new model, a synthetic case study is presented to diagnose a fluid-communication mechanism. The system under consideration consists of two isolated reservoirs and two wells: a single producer completed in the top reservoir in which pressure responses are measured, and an offset well connecting both reservoirs through a fluid communication mechanism. Using the model, type-curves have been utilized to diagnose the hydraulic communication in the offset well. The connectivity of the communication channel in the offset well is also estimated by matching the pressure-transient responses of the model with the measured data. The rate of crossflow between the two reservoirs is also quantified as a function of time. It is observed from the log-log plot that higher connectivity values of the cement sheath causes a steeper merging ramp in the transition region, following a period dominated by the producing reservoir. Although the rate of crossflow depends on the magnitude of the connectivity, it is observed that there is an upper limit controlled by the rock and fluid properties of the individual reservoirs. In addition, the pressure regime at the location of the offset well plays an important role in the rate of crossflow. This study presents a novel analytical approach to detect communication from pressure-transient data, and to quantify the magnitude of crossflow rates between reservoir zones. The formulation captures the influence of interference between wells caused by production. While complementing diagnostic information from other sources to confirm fluid movement from isolated zones, the method also quantifies the connectivity of the communicating media, and the amount of crossflow rates as a continuous function of time.
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Tosyalı, Hikmet. "Political Communication in the Digital Age: Algorithms and Bots." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.004.
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Technology is one factor that has formed the basis for change in the media throughout history. Analog data and information shared by verbal, visual or written methods are now stored, processed, reproduced and shared in digital format due to developments in information technologies. On the other hand, social media, which is an important part of the digital media system, has become an important medium for political communication studies due to its prevalence and big data. As political actors better understand the value of data sets of millions of users, their interest in social media has also increased. However, this growing interest has also brought concerns such as digital profiling, informatics surveillance, systematic disinformation, and privacy violations. It has long been discussed that the practices of governments and technology companies for creating a structure similar to the gatekeeping in traditional media by taking social media under control. In recent years, some of these discussions are (ro)bot accounts on social media because online social networks are no longer just connecting people. Machines talk and interact with people, and even machines do this with other machines. Automatic posts made by bot accounts through algorithms to imitate people’s behavior on social media are liked, reposted or commented on by people and other bots. Bots that make political shares are also used by political actors worldwide, especially during election periods. Politicians use political bots to appear more popular on social media, disrupt their rivals’ communication strategies, and manipulate public opinion. This study aimed to reveal the effects of bots on political communication. After explaining the concepts of propaganda, algorithm, bot and computational propaganda, how political bots could affect the public sphere and elections were discussed in the light of current political communication literature.
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Svobodová, Libuše, Dorota Bednarska-Olejniczak, and Jaroslava Dittrichová. "Social Media and other Channels of Communication in Municipality Environment – Case Study of Hradec Kralove Region." In Hradec Economic Days 2020, edited by Petra Maresova, Pavel Jedlicka, Krzysztof Firlej, and Ivan Soukal. University of Hradec Kralove, 2020. http://dx.doi.org/10.36689/uhk/hed/2020-01-086.
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Aufa, Badra Al, Faizah Abdullah Djawas, and Wahyu Sulistiadi. "The Implication of Accessing Hospital's Social Media and Other Digital Communication Channels During COVID-19 Pandemic." In 2020 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS). IEEE, 2020. http://dx.doi.org/10.1109/icimcis51567.2020.9354294.
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Kock, Ned. "Behavior Toward E-Communication Tools: A New Theoretical Model Based on Evolution Theory." In 2001 Informing Science Conference. Informing Science Institute, 2001. http://dx.doi.org/10.28945/2426.
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This paper presents a new theoretical model to explain behavior toward electronic communication tools based on evolution theory. The model proposes that inherited biological traits acquired by the human species through Darwinian evolution bias an individual's choice of preferred communication toward face-to-face communication. The model also suggests that e-communication media that selectively incorporate elements of actual unencumbered face-to-face interaction (e.g., physical presence, ability to see and hear others, synchronicity) will be perceived as more adequate for communication than other media devoid of those elements, and therefore as demanding less individual cognitive effort to be used, particularly in tasks requiring intense communication.
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Zhang, YuXuan. "Cross-cultural Comparison of Subjective Well-being (SWB) Predictors Among the Elderly: The Difference Between China and the Other Western Countries." In 2021 International Conference on Social Development and Media Communication (SDMC 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220105.017.
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Olegovna, Troufanofa Natalia, Butenko luliia lvanovna, and Fedorin Artem Dmitrievich. "Students’ and teachers’ perspectives on social media communication tools: A case study of BMSTU." In XLIV ACADEMIC SPACE CONFERENCE: dedicated to the memory of academician S.P. Korolev and other outstanding Russian scientists – Pioneers of space exploration. AIP Publishing, 2021. http://dx.doi.org/10.1063/5.0036143.
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SHAMMARI, Shaalan Najem Abdullah. "CRITICAL DISCOURSE ANALYSIS OF DONALD TRUMP’S POLITICAL SPEECH VIA TWITTER." In Synergies in Communication. Editura ASE, 2022. http://dx.doi.org/10.24818/sic/2021/03.04.
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Although social media was used in the 2008 presidential campaign, it became increasingly important in the 2016 election. Presidents have had to adopt and adapt to new technology in the past as well, and this has had a long-term effect on political discourse. Politicians now have new tools for communicating with the public, thanks to the internet and social media. An important goal of this paper is to examine how political speech has evolved over time, particularly in light of social media's role in political campaigning, and how Donald Trump used social media as a means of political communications. A discourse-historical approach of critical discourse analysis (CDA), has been applied in this study to carry out the analysis that would determine Trump's speech techniques. The results of this study demonstrate how President Trump's used language to influence his audience. Overall, this research paper will focus on Trump’s discourse strategies and how he employed them to create positive self-presentation and negative other-presentation.
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Bölükbaşı, Selahattin. "The Example of Fanatik Newspaper Within the Context of The Evolution of Communication From Traditional Media to New Media Tools During the Covid-19 Pandemic." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.024.
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Fanatik Newspaper has been chosen as a sample in explaining the evolution of communication from traditional media to new media tools during the Covid-19 pandemic period, as Fanatik uses both media platforms efficiently. During the pandemic period, in which people didn’t go out or even avoid meeting their relatives, it’s been harder to reach daily newspapers to be informed about developments. After the 1990s, humanity has already become acquainted with internet journalism, which led to a decrease in the purchase of newspapers, and people started following the developments mostly from other platforms such as computers and mobile phones. And the advent of Covid-19 increased people’s dependence to digital platforms as a result of the restrictions implemented by the states. This study includes a video interview with Ömer Necati Albayrak, who has been the editor of Fanatik since 2012, and the data collected about newspapers and online journalism during the pandemic. The meeting was originally planned to be held face-to-face, yet because of the pandemic, it had to be held over Zoom, one of the relatively new media applications. The questions asked in the interview were prepared in line with the location feature that’s in social networks (URL-1). Both qualitative and quantitative analysis methods were used in this study. With the content analysis performed with quantitative methods, information about the circulation and advertising revenues of the newspapers in Turkey in the last ten years were collected. As a result of both studies, it has been recorded that people mostly follow the news from the internet sites, however; the circulation of the newspapers, which declined at the beginning of the pandemic, increased again later. In consequence of the findings, although the evolution of communication from traditional media to new media seems to have been completed during the pandemic, it has been detected those newspapers are preferred more when it comes to advertising revenue.
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Narcı, Mustafa, and Nebiye Konuk Kandemir. "Changes and New Trends in Health Communication." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.031.
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Health communication can be considered in terms of different groups such as communication of healthcare professionals with each other, patient-healthcare worker communication, patient-patient communication and patient relatives communication with each other. Communication is the primary tool in ensuring health literacy and disseminating effective health information to the wider audience. Effective health communication raises awareness about health problems, risks and solutions; influences and strengthens individuals' attitudes. All mass media are used within the scope of health education to develop and adopt healthy living habits in society in order to improve health. The dizzying developments and changes in communication technologies have diversified and enriched the ways to obtain more information and support about health problems. The transition from monologue to dialogue in the internet field has caused the transformation from one-way information transmission to dynamic, multi-faceted interactive and discussions. Thus, the period began in which not only consuming but also producing users took part. While this has improved those who use social networks, it has also made it difficult to control health information. The coexistence of the media's potential to generate negative behavior as well as the possibilities and capacity to develop positive health behaviors also constitutes a paradoxical situation. Individuals who try to collect information about diseases and treatment methods by using new media tools sometimes risk their health with false information. In addition, the communication between the different groups mentioned above through forums on online platforms takes on a remarkable new form in terms of patient-patient communication. In this context, the aim of the study is to discuss the transformation of patient-patient communication on online platforms within the framework of the literature.
Reports on the topic "Other media and communication"
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Pradeep Kumar, Kaavya. Reporting in a Warming World: A Media Review. Indian Institute for Human Settlements, 2021. http://dx.doi.org/10.24943/rwwmr08.2021.
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The media plays a critical role in terms of shaping public perceptions, but they have a task on their hands in terms of effectively communicating a subject as vast and complex as climate change. India is among the countries most affected and yet reporting on the subject has been episodic, with peaks around the time of climate summits and in the immediate aftermath of disasters such as cyclones, heatwaves and extreme rainfall events. Through a media review, undertaken as part of the Earth Journalism Network Asia-Pacific Media Grant, we sought to understand patterns of representation in news coverage about urban drought and extreme weather events – predicted to occur more frequently and intensely in a warming world. This report details the methodology we followed, our findings and analyses them in the context of other work done as part of the evolving field of climate change communication.
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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.
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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of parasocial communication and describe ways to express it in times of media transformations. The psychological interaction «media person – viewer» had been the focus of research by both psychologists and media experts for over 60 years. During the study, scientists described the predictors, functions, manifestations and possible consequences of paracommunication. One of the key elements of the formed parasocial connections is the real audience reaction. Our goal is to conceptualize the concept of feedback in the paradigm of parasocial communication and describe the main types of reactions to the media person in long-term parasocial relationships. The research focuses on the ways in which the viewer’s feedback on the television media person is expressed, bypassing the issue of classifying the audience’s feedback as «positive» and «negative». For this purpose, more than 20 interdisciplinary scientific works on the issue of parasocial interaction were analyzed and their generalization was carried out. Based on previous research, the types and methods of feedback in the television context are separated. With successful parasocial interaction, the viewer can react in different ways to the media person. The type of feedback will directly depend on the strength of the already established communication with the media person. We distinguish seven types of feedback and divide them into those that occur during or after a television show; those that are spontaneous or planned; aimed directly at the media person or third parties. We offer the following types of feedback from TV viewers: «talking to the TV»; telling about the experience of parasocial communication to others; following on social networks; likes and comments; imitation of behavior and appearance; purchase of recommended brands; fanart.
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Zinenko, Olena. THE SPECIFICITY OF INTERACTION OF JOURNALISTS WITH THE PUBLIC IN COVERAGE OF PUBLIC EVENTS ON SOCIAL TOPICS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11056.
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Consideration of aspects of the functioning of mass media in society requires a comprehensive approach based on universal media theory. The article presents an attempt to consider public events in terms of a functional approach to understanding the media, proposed by media theorist Dennis McQuayl in the theory of mass communication. Public events are analyzed, on the one hand, as a complex object of journalistic reflection and, on the other hand, as a situational media that examines the relationship of agents of the social and media fields in the space of communication interaction. Taking into account philosophical approaches to the interpretation of the concept of event, considering its semantic spectrum, specificity of use and synonyms in the Ukrainian language, a working definition of the concept of public event is given. Based on case-analysis of public events, In accordance with the functions of the media the functions of public events are outlined. This is is promising for the development of study on typology of public events in the context of mass communication theory. The realization of the functions of public events as situational media is illustrated with such vivid examples of cultural events as «Gogolfest» and «Book Forum in Lviv». The author shows that a functional approach to understanding public events in society and their place in the space of mass communication, opens prospects for studying the role of media in reflecting the phenomena of social reality, clarifying the presence and quality of communication between media producers and media consumers.
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Hrytsenko, Olena. Sociocultural and informational and communication transformations of a new type of society (problems of preserving national identity and national media space). Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11406.
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The problems of the correlation of cosmopolitan and national identities are too complex to be unambiguous assessment, let alone alternative values (related to the ecological paradigm and the spiritual traditions of other cultures). However, it is obvious that without preserving the national identity, the integrity and independence of the national state becomes problematic. On the other hand, without taking into account the consequences of information wars and aggressive cosmopolitan tendencies of global media culture, there is a threat of losing the national information space and displacing it to the periphery of socio-political and economic life in Ukraine and in the modern world. In the process of working on research issues, the author of the article came out on the principles of objectivity, systematic and determinism, which in combination of their observance made it possible to determine the influence of the post-industrial information society on the formation of a new type of mass consciousness. As a result of the influence of globalization processes, there was a filling of the domestic information space with a supernational mass culture of entertainment, which in most cases leads to the spread of a primitive world outlook based on the ideology of consumption society, without leaving places to preserve sociocultural traditions and national identity. Therefore, given the problems of preserving national identity, it is necessary should be mentioned the information security of the state, which occupies one of the most important places, among various aspects of information security, since the unresolved problem of protection of the national information space significantly complicates the processes of formation of national identity.
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LaFlamme, Marcel. Affiliation in Transition: Rethinking Society Membership with Early-Career Researchers in the Social Sciences. Association of Research Libraries, October 2020. http://dx.doi.org/10.29242/report.affiliationintransition2020.
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This paper by Marcel LaFlamme explores new forms of connection and community for early-career researchers in less formal structures, often facilitated by social media and other communication technologies. By learning from these loosely institutionalized spaces, LaFlamme contends, scholarly societies as well as research libraries and their parent institutions can adapt to a changing environment and take steps to make scholarship more open and accessible.
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Vieira, António. Media and Communication. Basel, Switzerland: Librello, 2013. http://dx.doi.org/10.12924/librello.mac.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.
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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Martínez, Déborah, Cristina Parilli, Carlos Scartascini, and Alberto Simpser. Let's (Not) Get Together!: The Role of Social Norms in Social Distancing during COVID-19. Inter-American Development Bank, February 2021. http://dx.doi.org/10.18235/0003044.
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While effective preventive measures against COVID-19 are now widely known, many individuals fail to adopt them. This paper provides experimental evidence about one potentially important driver of compliance with social distancing: social norms. We asked each of 23,000 survey respondents in Mexico to predict how a fictional person would behave when faced with the choice about whether or not to attend a friend's birthday gathering. Every respondent was randomly assigned to one of four social norms conditions. Expecting that other people would attend the gathering and/or believing that other people approved of attending the gathering both increased the predicted probability that the fictional character would attend the gathering by 25% in comparison with a scenario where other people were not expected to attend nor to approve of attending. Our results speak to the potential effects of communication campaigns and media coverage of, compliance with, and normative views about COVID-19 preventive measures. They also suggest that policies aimed at modifying social norms or making existing ones salient could impact compliance.
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Yatsymirska, Mariya. MODERN MEDIA TEXT: POLITICAL NARRATIVES, MEANINGS AND SENSES, EMOTIONAL MARKERS. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11411.
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The article examines modern media texts in the field of political journalism; the role of information narratives and emotional markers in media doctrine is clarified; verbal expression of rational meanings in the articles of famous Ukrainian analysts is shown. Popular theories of emotions in the process of cognition are considered, their relationship with the author’s personality, reader psychology and gonzo journalism is shown. Since the media text, in contrast to the text, is a product of social communication, the main narrative is information with the intention of influencing public opinion. Media text implies the presence of the author as a creator of meanings. In addition, media texts have universal features: word, sound, visuality (stills, photos, videos). They are traditionally divided into radio, TV, newspaper and Internet texts. The concepts of multimedia and hypertext are related to online texts. Web combinations, especially in political journalism, have intensified the interactive branching of nonlinear texts that cannot be published in traditional media. The Internet as a medium has created the conditions for the exchange of ideas in the most emotional way. Hence Gonzo’s interest in journalism, which expresses impressions of certain events in words and epithets, regardless of their stylistic affiliation. There are many such examples on social media in connection with the events surrounding the Wagnerians, the Poroshenko case, Russia’s new aggression against Ukraine, and others. Thus, the study of new features of media text in the context of modern political narratives and emotional markers is important in media research. The article focuses review of etymology, origin and features of using lexemes “cмисл (meaning)” and “сенс (sense)” in linguistic practice of Ukrainians results in the development of meanings and functional stylistic coloring in the usage of these units. Lexemes “cмисл (meaning)” and “сенс (sense)” are used as synonyms, but there are specific fields of meanings where they cannot be interchanged: lexeme “сенс (sense)” should be used when it comes to reasonable grounds for something, lexeme “cмисл (meaning)” should be used when it comes to notion, concept, understanding. Modern political texts are most prominent in genres such as interviews with politicians, political commentaries, analytical articles by media experts and journalists, political reviews, political portraits, political talk shows, and conversations about recent events, accompanied by effective emotional narratives. Etymologically, the concept of “narrative” is associated with the Latin adjective “gnarus” – expert. Speakers, philosophers, and literary critics considered narrative an “example of the human mind.” In modern media texts it is not only “story”, “explanation”, “message techniques”, “chronological reproduction of events”, but first of all the semantic load and what subjective meanings the author voices; it is a process of logical presentation of arguments (narration). The highly professional narrator uses narration as a “method of organizing discourse” around facts and impressions, impresses with his political erudition, extraordinary intelligence and creativity. Some of the above theses are reflected in the following illustrations from the Ukrainian media: “Culture outside politics” – a pro-Russian narrative…” (MP Gabibullayeva); “The next will be Russia – in the post-Soviet space is the Arab Spring…” (journalist Vitaly Portnikov); “In Russia, only the collapse of Ukraine will be perceived as success” (Pavel Klimkin); “Our army is fighting, hiding from the leadership” (Yuri Butusov).