Journal articles on the topic 'Organic food choice'
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1
Hoang, Hung Cuong, Miloslava Chovancová, and Thi Que Huong Hoang. "The Theory of Planned Behavior and Food Choice Questionnaire toward Organic Food of Millennials in Vietnam." GLOBAL BUSINESS FINANCE REVIEW 27, no. 4 (August 31, 2022): 83–98. http://dx.doi.org/10.17549/gbfr.2022.27.4.81.
Abstract:
Purpose: People have become more aware of environmental issues in their community, which has changed their food choices and how they buy green products, especially organic food. This study aimed to combine the food choice questionnaire (FCQ) and the theory of planned behavior (TPB) to examine the effect of the food choice questionnaire on customers' attitude related to the purchase intention of millennials in Vietnam.
Design/methodology/approach: Data is collected from the three most prominent cities in Vietnam with 520 millennial respondents. The data is tested against the research model using structural equation modeling with SMART-PLS 3.2.
Findings: The results indicate that the food choice questionnaire significantly affects customers' attitude toward the organic food of millennials in Vietnam. Moreover, the investigation confirmed the theory of planned behavior toward organic food purchasing of millennials in Vietnam.
Research limitations/implications: For the limitation, organic food is studied in this investigation exclusively within a certain geographic area. For the academic implication, the contributions of this investigation are that it updates impacts of the food choice questionnaire based on the TPB in the context of millennials' intentions to purchase organic food in Vietnam. This study can enrich the literature on the combination of FCQ and TPB in the study of consumers' choice of organic food products. For the practical implication, businesses will comprehend the significance of the food choice questionnaire for millennials in Vietnam who intend to purchase organic food. For future research, the practitioners can use this study's model to examined in a variety of contexts, such as concerning eco-friendly items. In addition, this model can generally be applied to other food products such as conventional food, safety food, and products in restaurants or food stores. For academicians, the model can extend and develop additional constructs related to personality. For example, combining the big five personality traits, FCQ, and the TPB will further investigate which customer personality influences the intention to purchase food products.
Originality/value: Contribute to the extension of TPB with the combination of FCQ and TPB and the study of millennials in Vietnam toward organic food purchasing intention.
2
Drugova, Tatiana, Kynda R. Curtis, and Sherzod B. Akhundjanov. "Organic wheat products and consumer choice: a market segmentation analysis." British Food Journal 122, no. 7 (April 24, 2020): 2341–58. http://dx.doi.org/10.1108/bfj-08-2019-0626.
Abstract:
PurposeThis paper examines determinants of consumer interest in organic versions of wheat products by analyzing differences in selected factors among groups of consumers, distinguished by their likelihood of purchasing organic wheat products. The analysis is performed for bread and cookies to examine whether the findings are different for virtue and vice food categories.Design/methodology/approachA consumer survey was conducted across the western United States in 2017. Latent class modeling is used to identify groups of “very likely,” “likely” and “unlikely” consumers of organic wheat products, based on preferences for organic wheat products and attitudes toward organics in general.FindingsConsumer preferences and willingness to pay (WTP) for organic foods depend on product type. Additionally, significant differences are found across consumer groups—regardless of product type—in the importance they place on labels and product characteristics, WTP, reasons for (not) purchasing organic products and consumption limitations.Research limitations/implicationsThe group of organic consumers may be underrepresented in the sample. In addition, since actual behavior was not observed—respondents provided only stated preferences or responses to hypothetical questions—the results should be interpreted carefully.Originality/valueFew studies have examined preferences for organic wheat products across consumer groups. This study is also the first to examine the connection between wheat/gluten intolerance/avoidance and preference for organic versions of wheat products. Finally, this study adds to the limited literature on consumer preferences for organic virtue and vice food products.
3
Linder, N. S., G. Uhl, K. Fliessbach, P. Trautner, C. E. Elger, and B. Weber. "Organic labeling influences food valuation and choice." NeuroImage 53, no. 1 (October 2010): 215–20. http://dx.doi.org/10.1016/j.neuroimage.2010.05.077.
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Hsieh, Ming‐Feng, and Kyle W. Stiegert. "Store Format Choice in Organic Food Consumption." American Journal of Agricultural Economics 94, no. 2 (October 13, 2011): 307–13. http://dx.doi.org/10.1093/ajae/aar100.
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Baker, Susan, Keith E. Thompson, Julia Engelken, and Karen Huntley. "Mapping the values driving organic food choice." European Journal of Marketing 38, no. 8 (August 2004): 995–1012. http://dx.doi.org/10.1108/03090560410539131.
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Premaratna, S. P., L. J. Machado, and M. N. Gunawardena. "Urban consumers' choice of optimal and suboptimal products: Organic and Non-Organic Food Choices." Sri Lanka Journal of Advanced Social Studies 10, no. 2 (December 30, 2020): 1. http://dx.doi.org/10.4038/sljass.v10i2.7150.
7
Owusu, Rebecca, and Samuel Kwesi Ndzebah Dadzie. "Heterogeneity in consumer preferences for organic and genetically modified food products in Ghana." African Journal of Agricultural and Resource Economics 16, no. 2 (June 30, 2021): 112–25. http://dx.doi.org/10.53936/afjare.2021.16(2).08.
Abstract:
Consumers are increasingly becoming very concerned about food safety, with many giving preference to organic food products over conventional food products, which make use of agrochemicals with potential implications for health. Furthermore, to make the food choice decisions even more complex, genetically modified (GM) foods have been introduced in an attempt to meet global food demand. Consumers therefore must make decisions regarding organic and GM foods. This paper investigates consumer heterogeneity for organic and GM tomatoes in Ghana using advanced discrete choice modelling techniques. The data for empirical application come from a choice experimental study conducted among 200 consumers in Ghana. Our econometric modelling revealed that the sampled consumers preferred organic tomatoes that are produced locally and certified by the Food and Drugs Authority. However, we find a likelihood that women and older consumers may have preferences for GM tomatoes with environmental and health benefits. Policy implications are drawn from the findings of the study.
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Palupi, Nadya Suci, Dian Novita Chandra, Judhiastuty Februhartanty, Helda Khusun, Nisrina Hanisa, and Dian Kusuma Dewi. "Nutrient-rich food index 9.3 score and food choice values among female online food delivery users during COVID-19 pandemic." World Nutrition Journal 7, no. i2 (February 29, 2024): 65–77. http://dx.doi.org/10.25220/wnj.v07.i2.0009.
Abstract:
Background: The COVID-19 pandemic has transformed eating habits, leading to an increased reliance on online food delivery. It's crucial to comprehend the diet quality and food choices among female users during this period.
Objective: This study aims to explore the association between diet quality score and the food choice motives among female online food delivery users during the COVID-19 pandemic
Methods: This online cross-sectional study involved surveying 405 female users recruited through consecutive sampling. The Food Choice Values Questionnaire (FCVQ) was utilized to understand their food choices, while nutrient intake and diet quality were assessed using the Nutrient-Rich Food 9.3 Index Score (NRF 9.3). Subsequently, the collected data underwent both univariate and multivariate analyses. Potential biases might arise due to time constraints during the pandemic and reliance on self-reported online data. Moreover, the method used to measure nutrient intake might not be ideal for this demographic, lacking tailored tests. Nonetheless, it’s important to highlight that the survey underwent prior validation among Indonesian adults, affirming its broad applicability.
Results: Female users showed low average NRF 9.3 scores (241.67), indicating poor diet quality. Their prioritized food choice motives were also low. Significant associations surfaced between NRF 9.3 scores and food choice motives—tradition (p<0.01, r: 0.229), comfort (p<0.01, r: 0.223), organic (p<0.01, r: 0.231), safety (p<0.001, r: 0.162), weight control/health (p<0.01, r: 0.171), and income (p<0.05).
Conclusion: The NRF 9.3 score is likely to increase when there are higher scores for tradition, comfort, and organic factors, and when income exceeds the minimum regional wage.
9
Jiumpanyarach, Waripas. "The impact of social trends: teenagers’ attitudes for organic food market in Thailand." International Journal of Social Economics 45, no. 4 (April 9, 2018): 682–99. http://dx.doi.org/10.1108/ijse-01-2017-0004.
Abstract:
Purpose The purpose of this paper is to investigate teenagers’ preferences, attitudes, and purchasing power towards organic foods in markets and to explain influences of teenagers’ choices and purchasing intentions on organic foods. Design/methodology/approach A paper-based and a web-based survey were conducted among 557 teenagers in Thailand. A choice experiment logit model was used to identify factors influencing decision in purchasing. Findings The study found that teen consumers were likely to buy ready-to-cook organic food items instead of conventional food items because of health and food safety concerned under their budget constraints. The willingness to pay found organic food items (eggs, pork, chicken) had negative impact but organic opinion had positive impact. The attitudes on high price of organic food items were positive impact because of production process, quality, and quantity of products. Research limitations/implications Teenagers’ consumption impacted on food demands in supermarkets and convenient stores because of their attitudes and behaviours in purchasing. The desired food characteristics should be good quality, safety for consumers, and available in the market nationwide. The supported policies for expanding organic markets were benefits for organic farmers to be sustainable farming. Originality/value This study examined the impacts of economic conditions and the premium quality healthy food products on teenagers’ food motivation.
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Dudziak, Agnieszka, and Anna Kocira. "Preference-Based Determinants of Consumer Choice on the Polish Organic Food Market." International Journal of Environmental Research and Public Health 19, no. 17 (September 1, 2022): 10895. http://dx.doi.org/10.3390/ijerph191710895.
Abstract:
Background: The development of the organic food market in Poland is currently at a fairly high level. There is a growing demand for organic food, but the share of total sales remains low. There are still many barriers related to the availability of organic food and information about it. In addition, consumers are skeptical of the inspection system in organic farming and admit that these foods do not meet their expectations regarding sensory qualities. Methods: The article conducted its own research, using an author’s survey questionnaire, which was distributed in Lublin Province. The research sample consisted of 342 respondents and was diverse in terms of gender, age and place of residence. The purpose of the analysis was to ascertain the determinants affecting the choice of organic food. For the study, the method of correspondence analysis was used, the purpose of which was to isolate characteristic groups of consumers who exhibit certain behaviors towards organic products. Results: Respondents admitted that they buy organic food several times a month, most often spending an amount of EUR 10–20 (per month). They also paid attention to product labeling, with labels read mostly by residents of small towns (up to 30,000 residents). Respondents were also asked about the reasons why they do not buy organic food. The results of the analysis show that respondents believe it is too expensive, but they also cannot point out differences with other products. Conclusions: The main purpose of this article was to study the preferences of organic food buyers and to identify factors that determine their choice but that may also be barriers to purchasing this category of food. These issues need to be further explored so as to create recommendations in this regard for various participants in the organic food market.
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Suh, Bo Won, Anita Eves, and Margaret Lumbers. "Developing a Model of Organic Food Choice Behavior." Social Behavior and Personality: an international journal 43, no. 2 (March 21, 2015): 217–30. http://dx.doi.org/10.2224/sbp.2015.43.2.217.
Abstract:
We investigated the purchase intentions of consumers with respect to organic food and identified the determinants of the relationship between intended and realized purchase behavior. We conducted 2 surveys with South Korean consumers and developed a new organic food choice behavior model that reflects the relationship determinants. The factors affecting intention to purchase were evaluated using a survey based on the theory of planned behavior. Realized purchases were established through follow-up interviews with a subset (n = 20) of the participants who had completed the original survey. The key influences on intention to purchase were, in descending order, consumer past experience, attitude, the subjective norm, trust, and perceived behavioral control. The determinants of actual purchase behavior were unexpected circumstances, living circumstances, and price.
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Honkanen, Pirjo, Bas Verplanken, and Svein Ottar Olsen. "Ethical values and motives driving organic food choice." Journal of Consumer Behaviour 5, no. 5 (2006): 420–30. http://dx.doi.org/10.1002/cb.190.
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Singh, Priya, Mithilesh Verma, and Roopesh Singh. "Studies on Impact and Opinion of Organic Food Products of Human Life during Covid-19." European Journal of Nutrition & Food Safety 16, no. 3 (March 16, 2024): 54–59. http://dx.doi.org/10.9734/ejnfs/2024/v16i31398.
Abstract:
Organic food has become useful nowadays and every person know the benefits and effect of the organic products. Organic food products Opinion of consumer price and quality of organic food products during Covid-19 49.2% respondents give the opening organic food is good and health effective other conventional food products standard deviations 1.9. The COVID-19 pandemic has had a profound impact on various aspects of human life, including dietary choices and health concerns. As people have become increasingly conscious of their health and well-being, the demand for organic food products has surged.Organic food products have gained popularity for several reasons. Firstly, they are perceived as being healthier and more nutritious than conventionally produced foods, as they are cultivated without synthetic pesticides, herbicides, and genetically modified organisms. During the pandemic, individuals have shown a heightened awareness of the need to bolster their immune systems, leading to a greater interest in organic foods believed to contain fewer chemical residues and potentially higher levels of essential nutrients. Secondly, the pandemic has accentuated the importance of food safety and security. With disruptions in the global food supply chain, people have turned to locally-sourced and organic foods as a means of ensuring a steady supply of high-quality, uncontaminated products. Many have come to value transparency and traceability associated with organic food production, as it offers a sense of control and security in uncertain times. Furthermore, the COVID-19 pandemic has exposed the vulnerabilities of industrial agriculture and the associated environmental concerns. Consumers have become more conscious of the environmental impact of their food choices and have turned to organic products, which often have lower carbon footprints, support sustainable farming practices, and promote biodiversity. This abstract highlights the opinion people about organic food products in human life during the COVID-19 pandemic. The pandemic has led to an increased focus on health, food safety, and sustainability, organic foods have emerged as a preferred choice for many consumers, reflecting a broader shift towards more conscious and conscientious eating habits.
14
Nunes, Fernando, Teresa Madureira, and José Veiga. "The Organic Food Choice Pattern: Are Organic Consumers Becoming More Alike?" Foods 10, no. 5 (April 30, 2021): 983. http://dx.doi.org/10.3390/foods10050983.
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There is no doubt that the search for organic products is already more than a trend; it is an indisputable reality. More and more people are opting for a healthier lifestyle that starts with food, which has awakened a growing interest in understanding the reasons for these purchases. The motivational attributes of consumers’ decisions regarding the consumption of organic products are the main aim of this study. The survey included 250 respondents that filled a questionnaire by email and by personal interviews. We used a non-probabilistic sampling method, namely convenience sampling and the best–worst scaling method to analyze 10 attributes of organic purchasing decisions. Then, we studied the impact of the classification variables age, gender, academic level, place of residence, children under 18 living at home, and place of purchase of organic products on the attributes. Applying a chi-square test, we only obtained statistically significant differences for children under 18 living at home and the certification warranty (p = 0.011). The results show the dominance of credence attributes and egoistic motivations on organic consumption and may indicate a path towards the standardization of the organic consumer profile. This study emphasized that we may be facing a new organic consumer, for whom health-related factors are not just significant but overwhelming as well.
15
KÖSE, Şirin Gizem. "IS ORGANIC FOOD A SUSTAINABLE CHOICE? EVALUATING ORGANIC FOOD PRODUCTION IN THE FRAMEWORK OF ENVIRONMENTAL SUSTAINABILITY." Business & Management Studies: An International Journal 8, no. 4 (December 10, 2020): 685–700. http://dx.doi.org/10.15295/bmij.v8i4.1579.
Abstract:
Excessive consumption, deterioration of nature, and misusing the resources are problems of current humanity and future generations. Sustainability has started to become a priority for both practitioners and customers. In this respect, sustainable consumption and production practices stand out in almost all areas. Environmental sustainability concerns also affect food consumption habits. Sustainable agriculture and organic movement accelerated in recent times. In this context, the purpose of this study is to evaluate organic food in the framework of environmental sustainability by investigating literature and consumers' opinions. It is aimed to investigate organic food in terms of environmental sustainability with consumer perspective in this study. This study collected data through In-Depth interview method in line with this purpose. The results of the study signify that sustainable consumption and organic food purchase intention are interrelated. It's proposed that environmental sensitivity and environmental knowledge have positive roles, whereas scepticism has a negative role in organic food purchase intention.
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Almli, Valérie L., Daniele Asioli, and Celia Rocha. "Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey." Nutrients 11, no. 12 (December 4, 2019): 2951. http://dx.doi.org/10.3390/nu11122951.
Abstract:
Consumer interest towards healthy food is driving the growth of the organic food market because consumers perceive organic food products to improve their personal health. Berries have well-known health benefits and show increasing market shares in European markets. This manuscript investigates for the first time how health attitudes relate to organic consumers’ choices for nutrient labels of organic dried strawberry products. We conducted an online survey with 614 consumers from Norway, Romania, and Turkey. All participants consumed and liked strawberries and purchased organic food at least once a month. Participants filled out attitudinal questionnaires and conducted an experimental choice task featuring paired images of packaged organic dried strawberries varying in nutrients content label and other factors. The pooled sample was split into three groups of varying health attitudes for profiling and choice analysis. The results show that broad variations exist in health attitudes among Norwegian, Romanian, and Turkish organic consumers. A non-linear effect of health attitude is revealed, where a moderate health attitude is more strongly associated with the selection of products with increased nutrients content than either a low or a high health attitude. The results highlight the complexity in targeting nutrition labels to organic consumers. Finally, implications and suggestions for organic food operators are discussed along with future research avenues.
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Zhuravleva, L. A., E. V. Zarubina, A. V. Ruchkin, I. P. Chupina, and N. N. Simachkova. "Organic food as estimated by young consumers." IOP Conference Series: Earth and Environmental Science 1206, no. 1 (June 1, 2023): 012005. http://dx.doi.org/10.1088/1755-1315/1206/1/012005.
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Abstract The article analyzes the data obtained during a sociological study conducted in September-November 2022 on the analysis of the food market of agricultural organic products (on the example of the Sverdlovsk region).” The hypothesis of the connection of consumer preferences with the current ecological position and understanding of the importance of socially responsible behavior was confirmed. The key needs of young consumers that determine the choice of organic food products and their connection with the attitude to maintaining and strengthening health for a bright and interesting life are identified. The authors recorded the reasons for the respondents’ refusal to purchase organic products and the sensitivity of consumers to the increased cost of organic food products. The conclusion is made about the different patterns of consumer behavior of respondents in the segments of the organic food market and their connection with the dominant values and established eating habits. Three styles of consumer behavior are described: ecological, stereotypical, unstable. The ecological style is characterized by attitudes towards the use of healthy and environmentally friendly foods as factors in maintaining an active lifestyle and health. The stereotypical style of eating is characterized by: a strong influence of the environment on the choice of food and diet, low reflection on their own food practices, lack of sufficient knowledge and opportunities for the formation of a culture of nutrition and environmental awareness. Unstable eating style is associated with contradictory attitudes and ambivalent food practices.
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Castellini, Greta, Mariarosaria Savarese, Cinzia Castiglioni, and Guendalina Graffigna. "Organic Food Consumption in Italy: The Role of Subjective Relevance of Food as Mediator between Organic Food Choice Motivation and Frequency of Organic Food Consumption." Sustainability 12, no. 13 (July 2, 2020): 5367. http://dx.doi.org/10.3390/su12135367.
Abstract:
Nowadays, the problems that afflict our planet (climate change, loss of biodiversity, etc.) are leading to the implementation of a more sustainable type of consumption. Increasing the consumption of organic products is a way to face and try to solve these problems. In order to reach this aim, it is important to understand how consumers’ subjective relevance of these products impacts on their consumption. The recent literature, in fact, highlighted how food consumption is salient for the individual to express their identity and life orientations, even more in the case of organic food consumption. Nonetheless, little is known about how subjective relevance of food affects organic food consumption. The present research aims to measure the role of subjective relevance in organic food consumption. Data were collected with a self-report questionnaire that was filled out by a sample of 964 Italians, representative of the population. We used structural equation modelling (SEM) and the bootstrap technique to test the hypothesis. The results show that subjective food relevance is a mediator between the motivations of organic food consumption and the frequency of consumption of it. This research points out the necessity to study consumers in a wider way, using communication that emphasizes the role that these products have in satisfying the psychological needs of consumers.
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Teng, Chih-Ching, and Yu-Mei Wang. "Decisional factors driving organic food consumption." British Food Journal 117, no. 3 (March 2, 2015): 1066–81. http://dx.doi.org/10.1108/bfj-12-2013-0361.
Abstract:
Purpose – The purpose of this paper is to understand how information revealed on organic food labels and perceived organic knowledge drive consumer trust and attitudes towards organic foods, which in turn together with subjective norm eventually influence subsequent purchase intentions. Design/methodology/approach – The questionnaire surveys were administered to customers at four urban large-scale supermarkets and three health food stores at three major cities in Taiwan. In total, 693 valid questionnaires were obtained, yielding a response rate of 81.5 per cent. Findings – Trust, serving as the antecedent of attitudes, significantly mediates the relationships between revealing information, perceived knowledge, and organic purchase intentions. Additionally, both attitudes towards organic foods and subjective norm significantly influence consumer organic food choices. However, the impact of perceived organic knowledge on consumer attitudes has been found to be insignificant, indicating that the increase in perceived knowledge cannot create positive attitudes towards organic foods. Thus, a focus on how to use knowledge to enhance consumer trust in organic foods is suggested as an effective marketing strategy for the organic food industry. Research limitations/implications – The research findings support that trust and attitudes play the mediating roles linking revealed information and perceived knowledge with organic food purchase intentions. This result is consistent with previous studies, indicating that better organic labeling information and related knowledge perceived by consumers have critical effects on consumer trust in organic foods, which in turn will influence their attitudes and intentions to purchase organic foods. However, this study also found that perceived knowledge can generate positive attitudes only when trust can be firmly built. This confirms the essential role of trust in the process of consumer organic buying intentions. Practical implications – First, providing credible labeling information by displaying how organic agricultural products are grown, processed, and handled, and the percentage of organic ingredients in a product is crucial to stimulate consumer trust and positive attitudes. Second, enhancing consumer trust by providing correct knowledge and credible information through diversified channels (e.g. TV, newspapers, magazines, web sites) to improve consumer organic knowledge has become the most important task for the government, organic food sectors, certifiers, and research institutions to develop positive attitudes towards organic foods. Finally, organic food sectors and marketers could use a word-of-mouth strategy and focus on promoting the benefits and accessibility of organic foods to the general public to raise the common acceptance of organic foods. Social implications – Organic labeling has been considered an effective measure to help consumers obtain valid and trustworthy information in the organic food market, particularly for those with limited knowledge. Therefore, the government agencies not only need to take the responsibility to set regulations for organic food/agricultural products, but also need to set labeling requirements for these products. Based on these labeling requirements, the organic certifying agents can certify organic food/agricultural products by offering organic labels that contain clear information and represent quality to consumers. Originality/value – This study incorporates critical factors based on related theories, including the antecedents and the outcome variables of consumer trust, to develop a more comprehensive model for better understanding of consumer organic choice behaviour. The research findings have provided implications and additional contributions to the existing theories as well as developed effective strategies for the development of the organic food market.
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Pércsi, Kinga Nagyné, Apolka Ujj, Wifek Essoussi, Gyöngyi Györéné Kis, and Paulina Jancsovszka. "Food Consumption Habits of Hungarian Organic Food Consumers and Their Policy Implications." Agriculture 14, no. 1 (January 2, 2024): 91. http://dx.doi.org/10.3390/agriculture14010091.
Abstract:
Food production and consumption have a major impact on the environment and human health. Therefore, it is important to achieve transformations towards greater sustainability in the food sector. As in other countries around the world, Hungarian organic food consumers are characterised by the fact that they consume organic food primarily for health reasons. Direct forms, including online purchase, are preferred in the choice of channels since direct contact with producers is very important due to mistrust, which is one of the barriers to the further growth of consumption. Empirical tests of well-known and frequently applied theories also shed light on the connections above. First, an examination was conducted through logistic regression to determine if there exists a correlation between organic food consumption and environmentally and socially conscious consumption traits (such as supporting small-scale producers) within the broader sample (1148), encompassing not just organic food consumers. Subsequently, concentrating solely on organic food consumers (944), factor analysis was employed to reveal connections among the analysed variables and to group Hungarian organic food consumers into clusters based on their consumption and purchasing habits. In conclusion, it is reasonable to assume that organic food consumers are more likely to be environmentally conscious, as they are more aware of the environmental impact of their food choices. Three clearly distinguishable groups were obtained using cluster analysis. These groups can be targeted with different means in order to develop the sector.
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Pál, Zsuzsa, and Orsolya Pápay. "A fogyasztók biotermékekkel kapcsolatos ismeretei Romániában." Jelenkori Társadalmi és Gazdasági Folyamatok 4, no. 3-4 (January 1, 2009): 99–107. http://dx.doi.org/10.14232/jtgf.2009.3-4.99-107.
Abstract:
In the last twenty years the organic movement has faced a great interest. Europe has the largest organic market; however the demand for organic foods is concentrated in Western Europe. The Central and Eastern European countries, like Romania, are becoming important cereal suppliers for the Western Europe. Despite the increasing of the home organic production, the Romanian consumer does not buy and eat organic food products. This paper investigates the barriers of the organic food choice. A study was delivered in Cluj Napoca city among the adult population. The aim of the study was describing the consumers' buying behaviour in an organic food purchasing context. The questionnaire was structured into five sections: general food purchasing habits, the consumer' knowledge regarding the organic foods, organic foods buying habits, reasons of the nonconsumption and identification questions. The accent is put on the evaluation of the consumers' knowledge on this category of products. The main conclusion is despite the consumers consider them-selves consuming organic food, they do not are able even to identify or characterize them.
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Escobar-López, Sttefanie Yenitza, Angélica Espinoza-Ortega, Ivonne Vizcarra-Bordi, and Humberto Thomé-Ortiz. "The consumer of food products in organic markets of central Mexico." British Food Journal 119, no. 3 (March 6, 2017): 558–74. http://dx.doi.org/10.1108/bfj-07-2016-0321.
Abstract:
Purpose The purpose of this paper is to identify the characteristics of consumers of organic food, based on their motivations. Design/methodology/approach A questionnaire based on the Food Choice Questionnaire was applied to a 656 consumers. A multivariate factor analysis and cluster analysis was performed to the data. Findings Seven factors were identified: ecological concern; nutritional content; availability of natural products; sensory aspects; certifications, health and confidence; and economic aspects. Resulting clusters were named as: conscious and interested in certification; conscious with no interest in certification; opportunist in transition; unconscious opportunist. There are signs of different consumers. The consumers of these products are characterised by an interaction between hedonic and ethical motivations, where the most important motivation is environmental concern and the least important are the economic aspects. Research limitations/implications The reduced number of alternative markets in Mexico limits the amplitude of the research. Practical implications The work herein reported is pioneer and contributes to reduce the lack of studies on the motivations and characteristics of consumers of organic foods in Mexico. Findings may set a path for new research in other cultural contexts; as well as for more specific work in Mexico as of consumers of industrialised organic products. Social implications Characterising consumers of organic foods will enable the development of these markets. Originality/value Social studies of eating habits have taken place in European countries; and several works have been developed in other areas of the world to determine the way in which consumers build their preferences and food choice patterns. In Mexico, specifically in organic foods, studies have focussed in agrarian economics, but the analysis of motivations for choice has not been addressed. Therefore, it is important to research this issue given the relevance for consumers.
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Gaspar, Rui, José Manuel Palma-Oliveira, and Victor Corral-Verdugo. "Dynamic mental representations of habitual behaviours: Food choice on a web-based environment." Psychology, Community & Health 5, no. 2 (August 8, 2016): 115–33. http://dx.doi.org/10.5964/pch.v5i2.171.
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AimRather than being rigid, habitual behaviours may be determined by dynamic mental representations that can adapt to context changes. This adaptive potential may result from particular conditions dependent on the interaction between two sources of mental constructs activation: perceived context applicability and cognitive accessibility.MethodTwo web-shopping simulations offering the choice between habitually chosen and non-habitually chosen food products were presented to participants. This considered two choice contexts differing in the habitual behaviour perceived applicability (low vs. high) and a measure of habitual behaviour chronicity.ResultsStudy 1 demonstrated a perceived applicability effect, with more habitual (non-organic) than non-habitual (organic) food products chosen in a high perceived applicability (familiar) than in a low perceived applicability (new) context. The adaptive potential of habitual behaviour was evident in the habitual products choice consistency across three successive choices, despite the decrease in perceived applicability. Study 2 evidenced the adaptive potential in strong habitual behaviour participants – high chronic accessibility – who chose a habitual product (milk) more than a non-habitual product (orange juice), even when perceived applicability was reduced (new context).ConclusionResults portray consumers as adaptive decision makers that can flexibly cope with changes in their (inner and outer) choice contexts.
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Yang, Xiaoke, Qiuhua Chen, Nenmei Lin, Mengzhu Han, Qian Chen, Qiuqin Zheng, Bin Gao, Fengbo Liu, and Zhongyue Xu. "Chinese consumer preferences for organic labels on Oolong tea: evidence from a choice experiment." International Food and Agribusiness Management Review 24, no. 3 (April 13, 2021): 545–61. http://dx.doi.org/10.22434/ifamr2020.0113.
Abstract:
Repeated food scandals in China have prompted growing consumer consciousness on food safety and health. Organic food, considered to be of higher quality, is being increasingly demanded by Chinese consumers. This study examines preferences for organic labels to provide insight on the sustainable development of the Oolong tea industry. Research was conducted using the choice experiment (CE) method in Fujian and Guangdong Provinces. The results demonstrate that place of origin, organic label, and brand attributes are all significant factors affecting the purchase of Oolong. Also, people demonstrated significantly positive attitudes toward organic labels and preferred Oolong tea from Fujian Province to those from Guangdong Province and Taiwan. Increasing trust can enhance consumer preference and willingness to pay (WTP) for organic labels. Contrary to previous studies, people have a higher WTP for Chinese organic labels than Japanese and American ones. This is probably because respondents are more familiar with domestic Oolong tea and trust more in Chinese organic certification. This provides an opportunity for domestic producers to tailor their organic food labels and better satisfy consumer demands. These findings suggest that the Chinese government should take more responsibility for reducing food-related fraud and thus improve consumer trust regarding organic food.
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Scozzafava, Gabriele, Caterina Contini, Caterina Romano, and Leonardo Casini. "Eating out: which restaurant to choose?" British Food Journal 119, no. 8 (August 7, 2017): 1870–83. http://dx.doi.org/10.1108/bfj-12-2016-0591.
Abstract:
Purpose The purpose of this paper is to answer the following research questions: which are the main drivers in the choice of a restaurant for Italian consumers? Are local, organic and GMO-free foods important attributes in the choice of a restaurant? Design/methodology/approach In order to answer the research questions, a discrete choice experiment was applied. In particular, the authors opted for the application of a latent class model to identify any differences in the behavioural structures of the various consumers. This approach is, in fact, based on the assumption that the choices of the subjects depend on observable and unobservable heterogeneity that vary with factors not directly detectable. Findings People show different preferences when they choose a restaurant. Regarding the choice experiment, the analysis of the importance of the attributes for the final choice highlights how price and service quality are always considered as the most important ones. The presence of menu with local foods, organic foods and OGM-free products is never decisive for the final choice but it is a very appreciated attribute for almost 30 per cent of consumers. This group of consumers (named local oriented) show a willingness to pay (WTP) of 11 euro for local foods, eight euro for organic products and 3.5 euro for OGM-free ingredients. For the locavores, the likelihood of choosing a restaurant offering local products is three times higher than that of a restaurant not possessing this type of certification, all other conditions being equal. Research limitations/implications Restaurant owners can differentiate their offerings also considering the local foods and organic products. On the other hand, the restaurants can become powerful marketing channels for local producers. The consumption of organic foods can be increased given the wide WTP displayed. This could positively impact in the promotion of healthier and sustainable diet. Practical implications The conditions therefore exist for developing a restaurant offer consisting of a basic menu with local foods, capable of integrating in a virtuous manner with the organic farm productions, which keep an eye on sustainable development and the wholesomeness of foods. If this virtuous process takes root in the restaurant sector, it could certainly represent an important opportunity for the agricultural producers as well, especially in the tourist areas. In order for this opportunity to materially be implemented in a development process, it is, however, necessary to develop certifications and brands capable of constituting credible guarantees for the consumer, as well as strengthening the information and communication campaigns among the younger consumers. Social implications The development of a segment of restaurants that support local foods and organic products would have positive impacts both from the social and territorial point of view. Originality/value This is the first paper that considers and evaluate the impact of local foods, organic foods and GMO-free foods in the choice of a restaurant. Findings demonstrate how the probability of choosing restaurants that offer local products, compared to the other conditions, is always higher than those focussing on organic or GMO-free products. The choice probability of the restaurant with local products is three times greater than that of a restaurant without local products, all other variables being equal.
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Angowski, Marek, and Barbara Bujanowicz-Haraś. "CONSUMERS ON ORGANIC FOOD MARKET – FACTORS DETERMINING THE CHOICE OF DAIRY PRODUCTS." Acta Scientiarum Polonorum. Oeconomia 18, no. 2 (June 30, 2019): 5–12. http://dx.doi.org/10.22630/aspe.2019.18.2.14.
Abstract:
The aim of the publication is to identify and evaluate the factors determining the choice of organic food products, establish links between them and decide which factors determining consumer choices on the dairy products market are the main. The analyses were based on the results of a survey conducted in 2016 on a group of 358 students. In the selection process, targeted selection methods were used. The study was carried out using the CAWI and the PAPI methods. The study uses methods of statistical analysis, including a comparative analysis of the behaviour of buyers and non-buyers of organic products and factor analysis to detect internal interdependencies between factors shaping purchasing decisions of buyers. Based on the analysis, it can be concluded that the most important factors taken into consideration when choosing organic food on the dairy market are related to the characteristics of the products. According to the surveyed buyers, an organic product is a product with a specific composition, fresh and without preservatives. The remaining factors are marketing communication, sales activation and “guarantee” of quality and healthiness of products in the form of certificates, markings and product brands.
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김정옥, 김문정, and 정미란. "The Effect of Food Choice Motive on Attitude and Purchase Intention toward Organic Food." Journal of Distribution Science 12, no. 3 (March 2014): 17–24. http://dx.doi.org/10.15722/jds.12.3.201403.17.
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Kim, Jeong-Ok, Mee-Lan Jung, and Moon-Jung Kim. "The Effect of Food Choice Motive on Attitude and Purchase Intention toward Organic Food*." Journal of Distribution Science 12, no. 3 (March 30, 2014): 17–24. http://dx.doi.org/10.13106/jds.2014.vol12.no3.17.
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Yamoah, Fred A., Adnan ul Haque, and David Eshun Yawson. "Consumer Psychology on Food Choice Editing in Favor of Sustainability." Sustainability 14, no. 16 (August 16, 2022): 10130. http://dx.doi.org/10.3390/su141610130.
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This article examines rationale behind consumers’ vote for or against choice editing (reducing food choice) in favor of sustainable consumption to inform marketing communication strategies and sustainability policies. Based on a Qualitative analysis of free-text comments in a UK nationwide survey on sustainable healthy food consumption using inductive thematic analysis, we found that the majority (55.4%) disagreed with governments being given the right to minimize food choice options available to consumers by requesting that food industry players supply only sustainable food products whereas only 44.6% agreed with the idea. In-depth thematic analysis revealed that those who disagreed with it expressed the reasons to be “Freedom of choice”, “Individual choice to decide and responsibility”; “Producers to be encouraged to develop sustainable products”; “Need for education”; “Consumers have power”; “Consumers should be made to fund health conditions they develop from unhealthy food.”; “Government should fund production of sustainable foods”; and “this will lead to less competition within the market”. On the other hand, the agreement expressed by respondents gave reasons such as, “Food industry’s notorious for selling unhealthy food”; “Need to keep the price of sustainable products down.”; “Government should legislate.”; “All food sold should be whole natural food.”; “Retailers should produce more healthy food as obesity is a problem.”; “Healthy food is good for us.”; “Government’s obligation.”; and “GMO foods, foods grown using artificial methods, harm the environment and humans.” Our analysis revealed that change interventions have slowly reduced the pace of growth in the food industry, partially because of consumer awareness at a gradual rate. Moreover, sustainable food products are viewed as ineffective in the short run while market share for sustainable items remains substantially low. The implications of the results include inclusive policies for sustainable consumption, government intervention by making it mandatory to consume and produce sustainable items, accountability measures for food producers, the introduction of a rebate system for sustainable production, and the monitoring of food prices ensuring organic food is affordable to all.
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Kutnohorská, O., and P. Tomšík. " Consumers’ perception of the health aspects of organic food." Agricultural Economics (Zemědělská ekonomika) 59, No. 7 (July 19, 2013): 293–99. http://dx.doi.org/10.17221/142/2012-agricecon.
Abstract:
Organic foods are grown using the principles of organic agriculture that are produced, processed and packaged without using chemicals. They have been accepted due to their several perceived benefits over the conventional food. Health aspects of organic food are, in addition to the ethical, environmental, hedonic and “feel good” aspects, the main benefits that the consumers appreciate in organic food. This paper presents the results of a quantitative survey in the Czech organic food market. By using the factor analysis, it showed that the consumer perception of the health benefits of organic food can be viewed from several different angles. There were found three factors that explain 58.42% of variability, which are, based on their relationship with the original items, interpreted as the “knowledge and responsibility”, “being aware, but lax” and “health is important, but not related to food”. The first factor contains enough knowledge related to the health care, the conviction of the importance of food choice regarding health and the active interest and effort to do something for one’s health. The second factor contains enough knowledge related to health care, but is lacking the interest to apply the knowledge and to do something for one’s health, and the third factor contains the conviction that health is an important asset, but the perception of the connection between one’s health and food is absent.
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JIANG, Wun-Ji, and Yir-Hueih LUH. "Does higher food safety assurance bring higher returns? Evidence from Taiwan." Agricultural Economics (Zemědělská ekonomika) 64, No. 11 (November 26, 2018): 477–88. http://dx.doi.org/10.17221/154/2017-agricecon.
Abstract:
With increasing concern of the food safety issue, consumer’s demand for certified food have induced the adoption of organic farming or traceability certification. There is, however, relatively limited research devoted to examining the determinants and economic outcomes of the two food safety assurance certifications. The major intents of this study are to analyse the determinants of the farm household’s adoption decisions of the organic and/or traceability certifications, and to investigate the economic consequences of different modes of adoption. It is found that while the log-odds of rice farmers’ choice of organic certification over the choice of none of the certifications decreases significantly with age, the educational level is positively associated with the adoption of traceability certification. The results suggest the significance of the “Straybird Program”, “One Hundred Young Farmers Counselling Program” and “The Farmers’ Academy” in promoting the adoption of food safety assurance certification. Estimated average treatment effect after correcting for the self-selection problem indicates that the adoption of the traceability certifications leads to a better economic outcome for the Fuli rice farmers, compared with the adoption of organic or both certifications. This result thereby suggests that higher food safety assurance does not necessarily bring higher returns.
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Čolović, Milica, and Vladimir Mitić. "Individual customers characteristics and types of organic food." Acta agriculturae Serbica 28, no. 56 (2023): 97–106. http://dx.doi.org/10.5937/aaser2356097c.
Abstract:
There is an increasing emphasis on a healthy lifestyle nowadays, so more and more people starting to buy organic food. The organic food market is getting richer with different types of organic food, so people are buying increasingly more organic products. This paper examines the relationship that exists between different types of organic foods and certain consumer characteristics. More specifically, it is examined how often people buy food of organic origin, as well as the potential differences in organic food purchasing habits among people who have a different level of education, income, and different place of residence. In the current research the sample consists of 600 respondents, of different education, income and place of residence. Data were processed using SPSS program version 26. In addition to descriptive statistics, non-parametric techniques such as the Kruskal-Wallis test and the Mann-Whitney U test were used to determine differences in scores between measured variables, due to the distribution of scores significantly deviating from normality. The results showed that in the Republic of Serbia, fruits and vegetables of organic origin are bought the most, while sweets of organic origin are bought the least. Organic food buyers with the highest income and level of education most often decide to buy fruits and vegetables, milk and milk products, and bread and cereals of organic origin. Milk and milk products of organic origin are the most common choice for buying organic food products among buyers from urban areas.
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Möllers, Judith, Theresa Bäuml, and Thomas Dufhues. "Understanding the market potential of products from alternative food networks in a transition economy—a discrete choice experiment." British Food Journal 124, no. 13 (March 29, 2022): 183–99. http://dx.doi.org/10.1108/bfj-08-2021-0925.
Abstract:
PurposeEthical consumption is on the rise amidst concerns about the environmental and health impacts of industrial agriculture. In light of increasingly complex food choices, alternative food networks have emerged. However, their success depends on a deeper understanding of the product attributes that guide (ethical) consumer decisions. This study focuses on the preferences of consumers when choosing and buying fresh vegetables in Romania.Design/methodology/approachThis study employs a discrete choice experiment to determine how consumers make trade-offs across a set of product attributes, such as local origin and production method.FindingsThe study analysis sheds light on the importance of food attributes relevant to ethical consumers. The main barrier to making an ethically driven choice is convenience. While local production remains of lower importance than the production method, the authors show that the Romanian consumers surveyed strongly prefer non-certified “traditional” vegetables over certified organic products.Originality/valueThis study is pioneering with a state-of-the-art discrete choice setting looking at a set of product attributes that reflect the demand of ethical consumers in an understudied transitional context. The authors go beyond the current debate on the trade-off between organic vs local food labels by introducing traditional small-scale production as a separate attribute level. The food attribute preferences of different consumer segments and a market simulation offer relevant insights how to market fresh vegetables to health- and environmentally-conscious urban people.
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Tung, Shih-Jui, Jenner C. Tsay, and Meng-Chu Lin. "Life course, diet-related identity and consumer choice of organic food in Taiwan." British Food Journal 117, no. 2 (February 2, 2015): 688–704. http://dx.doi.org/10.1108/bfj-11-2013-0334.
Abstract:
Purpose – The purpose of this paper is to establish an understanding of choices of organic food in relation to life course by taking into account of age and two indicators of diet-related identity, vegetarianism and healthful attribute preference for agricultural produce. The stated variables tend to reveal how consumer attitudes and consumption of organic produces relate to life course factors across diet-related identities and age groups. Design/methodology/approach – This study takes adult consumers of Taichung City in Central Taiwan as the target population. A survey data by personal interviews collected through systematic sampling of four supermarkets and one farmer’s market was employed to obtain a sample of 322 adult consumers in February, 2010. Findings – This study finds that the level of individual vegetarianism is significantly correlated with organic food attitude. Individuals who live with young children and possess healthful preference for agricultural produce demonstrate more positive attitudes toward organic food. In addition, being in poor health or taking care of acutely or chronically ill family members, living with a spouse, in favor of vegetarianism, and approval of healthful attributes in choosing agricultural produce all contribute to an individual’s intake of organic food. Along with age, living with young children is found to have joint effects in influencing an individual’s choice of organic food. Research limitations/implications – Since the stages of life is interwoven with various factors such as age, marriage, child-raising and other life events and spans a long period of time, the authors suggest that a longitudinal study may be carried out in future studies to reveal more detailed and valid information. The formation of life course indicators should be more specified to include all possible stages or conditions. Mixture of qualitative analysis with quantitative analysis, will be a better approach to obtain more detailed and meaningful information. Future studies should apply more complicated designs to obtain further theoretical implications. Practical implications – First, taking the family rather than individuals as the marketing unit is a more effective strategy for organic food marketers, producers and policy makers. Second, more educational activities or training events in food preparation that simultaneously target both parents and children at the same time should be held. Third, extension agencies of organic agriculture and organizations affiliated with vegetarianism should seek to establish more bilateral educational or commercial cooperation in order to strengthen the development of organic agriculture. Originality/value – Previous studies have rarely explored the issue of organic food choice and life course and its possible moderating effects with diet-related identity. In this survey of Taiwanese consumers, there are sufficient evidences to confirm the connection between life course factors and the consumption of organic produces, either by the figures of main effects or interaction effects.
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Akinwehinmi, Joseph, Taye Amos, and Kolawole Ogundari. "Consumer preferences for organic vegetables in southwestern Nigeria: A choice experiment approach." African Journal of Agricultural and Resource Economics 16, no. 1 (March 30, 2021): 1–13. http://dx.doi.org/10.53936/afjare.2021.16(2).01.
Abstract:
In sub-Saharan Africa, identifying estimates of consumers’ preferences and willingness to pay (WTP) for safe food continues to receive attention in the literature. Using experimental data from Nigeria, we examined the source of heterogeneities in preference and WTP for organically produced food. The subjective valuation by consumers of certification in relation to third-party certification and the participatory guarantee system (PGS) was also investigated. A sample of 196 households subjected to a discrete choice experiment yielded 1 764 observations that were analysed using the generalised multinomial logit and mixed logit models. The results reveal a strong preference for food safety in terms of reducing chemical residue, which dominated the respondents’ preference and WTP patterns. Concerning certification attributes, consumers were positively disposed to third-party certification, but showed no significant preference for the PGS form of certification. Significant heterogeneities in preference were due mainly to age and awareness of organic products. We suggest that policies should focus on consumers’ understanding of organic food, third-party certification, and organic agriculture
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Ismael, Diana, and Angelika Ploeger. "Consumers’ Emotion Attitudes towards Organic and Conventional Food: A Comparison Study of Emotional Profiling and Self-Reported Method." Foods 9, no. 1 (January 10, 2020): 79. http://dx.doi.org/10.3390/foods9010079.
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Emotions represent a major driver behind a consumption behavior. It may provide more important information beyond consumers’ preferences. This study contributes to a better understanding of the discrepancy in emotion attitudes towards organic versus conventional food using a cognitive survey and real food consumption experience. An emotional profiling under informed and uninformed condition, a cognitive survey, and a rapid forced-choice test were carried out with 46 consumers. Our work detected a yawning gap in consumers’ declared emotion attitudes in the cognitive survey and elicited emotion attitudes in the food consumption experience. Results showed that consumers exaggerate their positive emotion attitudes towards organic over conventional and their negative emotion attitudes towards conventional over organic. Even though consumers expressed higher negative emotion attitudes towards conventional food than organic in a cognitive survey, during the emotional profiling they had nearly equal emotion attitudes towards both conventional and organic samples. Moreover, positive declared emotions in a cognitive survey formed a good predictor of the final choice of conventional products over organic under time pressure. However, preferences, declared emotion, as well as elicited emotion attitudes were less useful as predictors of organic choice under time pressure. These results show the importance of taking into consideration the type of applied method when investigating consumers’ emotion attitudes towards organic and conventional products.
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Richetin, Juliette, Vincenzina Caputo, Eugenio Demartini, Mark Conner, and Marco Perugini. "Organic food labels bias food healthiness perceptions: Estimating healthiness equivalence using a Discrete Choice Experiment." Appetite 172 (May 2022): 105970. http://dx.doi.org/10.1016/j.appet.2022.105970.
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Murakami, Kentaro, Nana Shinozaki, Xiaoyi Yuan, Ryoko Tajima, Mai Matsumoto, Shizuko Masayasu, and Satoshi Sasaki. "Food Choice Values and Food Literacy in a Nationwide Sample of Japanese Adults: Associations with Sex, Age, and Body Mass Index." Nutrients 14, no. 9 (April 30, 2022): 1899. http://dx.doi.org/10.3390/nu14091899.
Abstract:
This cross-sectional study of 2231 Japanese adults described food choice values and food literacy in relation to sex, age, and body mass index. We assessed eight food choice values (accessibility, convenience, health/weight control, tradition, sensory appeal, organic, comfort, and safety, using a 25-item scale), as well as food literacy, which was characterized by nutrition knowledge (using a validated 143-item questionnaire), cooking and food skills (using 14- and 19-item scales, respectively), and eight eating behaviors (hunger, food responsiveness, emotional overeating, enjoyment of food, satiety responsiveness, emotional undereating, food fussiness, and slowness in eating, using the 35-item Adult Eating Behavior Questionnaire). Females had higher means of all the variables than males, except for food fussiness. Compared to participants aged 19–39 and/or 40–59 years, those aged 60–80 years had low means of some food choice values (accessibility, convenience, sensory appeal, and comfort), nutrition knowledge, and all the food approach behaviors (hunger, food responsiveness, emotional overeating, and enjoyment of food) and high means of other food choice values (tradition, organic, and safety) and slowness in eating. Age was inversely associated with cooking and food skills in males, whereas the opposite was observed in females. The associations with body mass index were generally weak. These findings serve as both a reference and an indication for future research.
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Melović, Boban, Marina Dabić, Sunčica Rogić, Vladimir Đurišić, and Vesna Prorok. "Food for thought." British Food Journal 122, no. 4 (March 16, 2020): 1130–55. http://dx.doi.org/10.1108/bfj-10-2019-0761.
Abstract:
PurposeThis paper seeks to identify the factors that influence the perceptions and attitudes of young people in Montenegro toward organic products.Design/methodology/approachThe results of the research, obtained using the multivariate factor analysis, showed that the vast majority of young consumers identify organic food as healthy and natural and that its higher price is a significant barrier inhibiting their likelihood of purchasing it, along with inaccessibility and the limited options offered.FindingsThe data obtained provides valuable information for managers and decision-makers working in organic food production and sales in Montenegro – a country with the potential to develop in this field.Research limitations/implicationsThe study was carried out in the CEE transition country of Montenegro, with 300 young consumers. Further research is needed to validate the results through longitudinal study.Practical implicationsThe data obtained represents a meaningful contribution to the field of organic food production and sale in Montenegro (which is a country with a lot of potential in this area) and will assist managers and decision-makers in the field.Social implicationUnlike most research that has previously examined issues concerning organic production – such as its standardization, financing, environmental impact, and even its promotion – this paper provides a better understanding of the behavior of young consumers toward organic products in Montenegro by outlining their perceptions and attitudes toward this product category.Originality/valueThis research represents the first academic study of customers' attitudes and perceptions in this area, alongside the main factors affecting the young consumer's choice to purchase organic food in Montenegro.
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Gschwandtner, Adelina, and Michael Burton. "Comparing treatments to reduce hypothetical bias in choice experiments regarding organic food." European Review of Agricultural Economics 47, no. 3 (January 28, 2020): 1302–37. http://dx.doi.org/10.1093/erae/jbz047.
Abstract:
Abstract Hypothetical bias is one of the strongest criticisms brought to stated preference methods. We evaluate and compare the use of Cheap Talk and Honesty Priming as methods to mitigate such bias. Our study analyses the demand for organic food products in the UK, and the results reveal a core of consumers with positive willingness to pay (WTP) for organic. However, when correcting for hypothetical bias, consumers appear to be willing to pay even more for other attributes. Most importantly, the results show that implementing mechanisms to correct for hypothetical bias are efficient to reduce WTP, with Cheap Talk having a higher overall significance than Honesty Priming.
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Dalcin, Dionéia, A^ngela R. Leal de Souza, João B. de Freitas, Ântonio D. Padula, and Homero Dewes. "Organic products in Brazil: from an ideological orientation to a market choice." British Food Journal 116, no. 12 (November 25, 2014): 1998–2015. http://dx.doi.org/10.1108/bfj-01-2013-0008.
Abstract:
Purpose – The purpose of this paper is to analyse the evolution of the production and commercialisation of organic products in Brazil since 1980. Design/methodology/approach – The literature review in this study assesses scientific papers, studies conducted by Brazilian and international institutions, and trade news related to the evolution of the production and commercialisation of organic products. The analysis is based on theories of consumer behaviour and competitive strategies. Findings – The results provide evidence that the organic food market in Brazil was initially based on social ideology and a movement that was opposed to conventional farming; however, since 1980, the supply and demand patterns have changed. The commercialisation of organic products since the turn of the decade has expanded beyond ideological motivation and into the Brazilian agribusiness sector. The main reasons for this expansion are changes in preferences by the Brazilian consumer, a substantial number of whom have become more concerned with the nutritional value and quality of the food they eat. This study also demonstrates that in Brazil, as well as in other countries, organic products have become a market trend. Research limitations/implications – The limited research material concerning the ideological aspects of production and trading of organic products is a factor to be considered with respect to this study. Originality/value – The presentation of comparative elements for two phases of organic agricultural development in Brazil, especially by the establishment of comparative elements, provide value and originality to this study.
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Brečić, Ruzica, Željka Mesić, and Marija Cerjak. "Importance of intrinsic and extrinsic quality food characteristics by different consumer segments." British Food Journal 119, no. 4 (April 3, 2017): 845–62. http://dx.doi.org/10.1108/bfj-06-2016-0284.
Abstract:
Purpose The purpose of this paper is to examine intrinsic and extrinsic food quality characteristics and the relative importance placed on these characteristics by different consumer segments. Moreover, relationship between segments of consumers and consumption frequency of differentiated food products (traditional, functional and organic) was analysed. Design/methodology/approach A three-stage stratified random sampling approach was employed and data were collected via 500 face-to-face interviews conducted in respondents’ homes. A version of the Food Choice Questionnaire was used to examine the motives of consumers’ underlying food choices. The collected data were analysed by factor analysis followed by cluster analysis. Findings Four factors were identified: health and sensory characteristics, price and availability, body weight and digestion, and convenience. Resulting clusters were named as: healthy and tasty food lovers, convenient, concerned, and indifferent consumers. Differences were identified between the segments according to consumers’ frequency of consumption of the different types of food products. Practical implications The findings have impact implications for food producers and distributors in developing communication strategies for consumer segments with different attitudes and motives. The findings of this study not only contribute to the organic, traditional, and food with health claim literature, but also help industry, government, and consumer associations fully understand consumer perceptions of intrinsic and extrinsic foods characteristics and enhance consumers’ responses to the different types of food products. Originality/value The study represents one of the first assessments of the importance of food quality characteristics, segmentation, and consumption frequency of traditional, organic, and functional food products in Central and Eastern Europe.
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Levens, Michael. "The Influence of Organic Product Classification On Charitable Contributions Embedded in Retail Prices." Economics and Culture 14, no. 1 (June 27, 2017): 31–40. http://dx.doi.org/10.1515/jec-2017-0003.
Abstract:
Abstract Research on embedding direct charitable contributions into purchase transactions through increasing product price has revealed mutual benefits for charitable organisations and for-profit companies. This process is referred to as the embedded premium (EP). The potential for this type of mutually beneficial cause marketing has been shown to apply to a wide range of products. The fastest growing product classification in the United States, organic products generally cost more than their non-organic alternatives. The basis of this research is to examine if organic products enhance the utility of EP offerings. Eight different organic and non-organic food products are presented in a 64-block, single choice set design to a national sample of consumers with choice options between current market price and current market price plus 5% price premium with entire premium going directly to charity. The results of the research indicate that organic products with EP were, on an average, chosen almost five percentage points less frequently than similar EP choices involving non-organic products.
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Güney, Osman Inanç, and Luca Giraldo. "Consumers’ attitudes and willingness to pay for organic eggs." British Food Journal 122, no. 2 (December 11, 2019): 678–92. http://dx.doi.org/10.1108/bfj-04-2019-0297.
Abstract:
Purpose The purpose of this paper is to understand consumer attitudes toward organic eggs by identifying their profiles and estimating the degree of their willingness to pay (WTP) for eggs with different attributes in order to evaluate the position of organic eggs. Design/methodology/approach Empirical data were collected from a face-to-face cross-sectional market survey, which involved a choice experiment design and a series of questions related to respondents’ attitudes and preferences in terms of organic egg consumption. A total of 552 consumers who are responsible for their household purchases were sampled, while the survey was performed in the major cities of seven regions of Turkey. The gathered data from the questions on consumer attitudes and preferences were analyzed using ordered probit, while the choice experiment data were analyzed through the use of conditional logit and mixed logit models. Findings Consumers perceive organic eggs to be healthy, nutritious and delicious food. In the study, we obtained three consumer groups (collectivist consumers, individualist consumers and reluctant consumers) with different characteristics in relation to organic egg consumption. When the motivations for organic egg consumption were analyzed, it was found that individual benefits have a greater impact than collectivist benefits on consumers’ choice to purchase organic eggs. According to the results of the regression analysis, consumers are willing to pay ₺0.76 more per egg for organic eggs compared to conventional eggs. Overall, consumers are reluctant to pay a premium in view of the functionality aspect of eggs. Research limitations/implications The results will help the actors within the egg industry to develop production and market-planning processes for differentiated egg markets according to consumer preferences and in terms of having the opportunity to select their ideal customer segments. Originality/value The research is the first study that analyses the motivations and the willingness of Turkish consumers to purchase organic eggs through using a choice experiment design and regression models. Original findings include the segmentation of consumers according to personal beliefs and norms. The research is also important in terms of comparing two regression model results in methodical terms. The similarity among the obtained results from the regression analysis increased the reliability of the study.
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Brümmer, Nanke, and Katrin Zander. "Drivers of organic food choice in Germany—the case of young adults." Organic Agriculture 10, S1 (May 21, 2020): 57–64. http://dx.doi.org/10.1007/s13165-020-00306-2.
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Hussain, Abrar, Hans Larsson, Ramune Kuktaite, and Eva Johansson. "Healthy food from organic wheat: choice of genotypes for production and breeding." Journal of the Science of Food and Agriculture 92, no. 14 (April 5, 2012): 2826–32. http://dx.doi.org/10.1002/jsfa.5665.
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Huang, Chin-Huang, and Chun-Hung Lee. "Consumer willingness to pay for organic fresh milk in Taiwan." China Agricultural Economic Review 6, no. 2 (April 29, 2014): 198–211. http://dx.doi.org/10.1108/caer-04-2012-0033.
Abstract:
Purpose – The Fresh Milk Logo certifies that dairy product sold in Taiwan really is fresh milk. However, the logo represents only a moral pledge by the manufacturer. No method exists for inspecting whether products are fresh milk or reconstituted milk, and the label does not represent a commitment to the same level of quality and consumer health protection as found in organic foods. The purpose of this paper is to analyze consumer perceptions of organic certified agricultural standards (CAS) and estimates consumer willingness to pay (WTP) a premium should the Fresh Milk Logo be transformed into an organic CAS certified label. Design/methodology/approach – Exploratory factor analysis is adopted to extract the main determinants of respondent perceptions and preferences. Additionally, the double-bounded dichotomous choice of the contingent valuation method (CVM) and survival function is used to measure consumer WTP a premium for organic fresh milk. Findings – Consumer consumption preferences for buying fresh milk extracted four main factorial dimensions: Fresh Milk Logo, price/promotion, organic, and product/brand. Respondents are willing to pay US$21.95 extra per year to buy organic CAS milk and the factors affecting WTP are “Fresh Milk Logo” and “organic”. Research limitations/implications – The problems of the CVM include hypothetical and starting point for price bidding. The double-bounded dichotomous choice contingent valuation model and pre-testing can reduce the biases. The survival function is more flexible, yields more information and permits assumptions regarding parametric distributions without additional costs. The collaboration of survival function with the double-bounded method produces a reliable result that incorporates fewer statistical errors. Practical implications – Consumers are willing to pay a premium for fresh milk with an organic CAS label that certifies its good quality and safety. Social implications – Marketing managers can use the study findings to develop effective marketing strategies and refine advertising campaigns to promote organic fresh milk to attract more consumers. Originality/value – Organic food labels certify food safety, and are associated with the trend toward increasing awareness of environmental and health issues. Perception of organic food labels are introduced into double-bounded dichotomous choice CVM to estimate consumers’ WTP, an approach which has successfully dominated traditional methods, using Likert scale-type measurement.
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Van Emon, Jeanette M. "Bioanalytical Methods for Food Contaminant Analysis." Journal of AOAC INTERNATIONAL 93, no. 6 (November 1, 2010): 1681–91. http://dx.doi.org/10.1093/jaoac/93.6.1681.
Abstract:
Abstract Foods are complex mixtures of lipids, carbohydrates, proteins, vitamins, organic compounds, and other naturally occurring substances. Sometimes added to this mixture are residues of pesticides, veterinary and human drugs, microbial toxins, preservatives, contaminants from food processing and packaging, and other residues. This milieu of compounds can pose difficulties in the analysis of food contaminants. There is an expanding need for rapid and cost-effective residue methods for difficult food matrixes to safeguard our food supply. Bioanalytical methods are established for many food contaminants such as mycotoxins and are the method of choice for many food allergens. Bioanalytical methods are often more cost-effective and sensitive than instrumental procedures. Recent developments in bioanalytical methods may provide more applications for their use in food analysis.
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Pandit, J., Y. K. Karki, D. Gauchan, and B. Paudel. "Safe Food Production Regimes and Potentiality of Integrated Multi-Level Food Certification System in Nepal." Journal of Agriculture and Environment 22 (June 30, 2021): 196–212. http://dx.doi.org/10.3126/aej.v22i0.46817.
Abstract:
There is continuum of agricultural production systems between highly agrochemical intensive farming and pure organic system. The current certification system in Nepal involve two levels – organic and good agriculture practice (GAP). Other middle-way alternatives for safe food like traditional and pesticide-free systems have not been considered for certification. This paper analyses various safe-food production regimes and explore potential for integrated multi-label food-safety certification system. Taking four typologies with varied levels of food safety i.e. traditional, good agriculture practice (GAP), pesticide-free and organic products as alternatives to input-intensive production systems, this paper concludes that the integrated multi-label food safety certification system would provide choice for consumers to make price and food-safety trade-off. Labelled safer food alternatives would enable consumers to choose and pay for their safe-food need and increase consumption of safer food contributing to sustainable growth of agriculture sector
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Edenbrandt, Anna Kristina. "Demand for pesticide-free, cisgenic food? Exploring differences between consumers of organic and conventional food." British Food Journal 120, no. 7 (July 2, 2018): 1666–79. http://dx.doi.org/10.1108/bfj-09-2017-0527.
Abstract:
Purpose The purpose of this paper is to explore the consumer acceptance of foods that are pesticide-free while obtained by cisgenics, a form of genetic modification that only allows gene transfers between sexually compatible species. Potential differences in acceptance between conventional and organic consumer segments are explored. Design/methodology/approach Data were collected from a survey, including a choice experiment, which was distributed to a consumer panel in Denmark. Survey responses were combined with actual purchase data among the same respondents and thereby providing information about the respondents’ share of organic consumption. Findings No consumer segment differentiated between pesticide-free, cisgenic bread and conventional alternatives. Conventional consumers preferred cisgenics over transgenics, while pesticide-free is not highly valued. Frequent organic consumers were having willingness-to-pay (WTP) a large premium for organic, indicating that they will continue to purchase such products even if cisgenic, pesticide-free products are introduced. Originality/value This paper provides insights on the potential reception of cisgenic food, and if there is a positive willingness to pay for a pesticide-free label if this is cisgenics. Moreover, the possibility to allow new breeding techniques in the organic requirements has been discussed, and this paper contributes with insights on the organic consumers’ preferences on this matter.