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Journal articles on the topic 'Opinion leaders'

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Published: 4 June 2021
Last updated: 20 February 2023

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1

Qiang, Xu, Zhao Huiqi, Farhad Ali, and Shah Nazir. "Criterial Based Opinion Leader’s Selection for Decision-Making Using Ant Colony Optimization." Scientific Programming 2021 (July 28, 2021): 1–12. http://dx.doi.org/10.1155/2021/4624334.

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The Internet has already become a medium for people to access information, express their views, and connect with one another through various media and tools as a result of its rapid global development. Web 2.0 has become increasingly important in people’s daily lives. With the passing of time, many online communities, such as blogs, forums, and websites, are becoming more interactive. Individuals can easily express their opinions publicly and see what others say about their opinions. In a social network, an opinion leader is a powerful individual who is an expert in a particular field and has a large number of people who follow his or her comments or ideas. Companies and governments may contact the most powerful people after discovering them in order to influence sales or guide public opinion, respectively. In heterogeneous communication networks, opinion leaders serve as an influencer for the acceptance and dissemination of new products and users in marketing. Others’ drives, values, perceptions, motivations, and actions can be influenced by opinion leaders. These influences have a major effect on other customers’ policymaking processes. Opinion leaders come in a variety of demographic shapes; in general, they are committed, ambitious, and dynamic individuals with excellent academic and social edifications who persuade customers through their expert knowledge. Opinions and values are the most important variables in human experiences in social phenomena. The method of assessing opinions is extremely difficult since people often change their minds when speaking with others. The study of the evolution and formation of opinions in a social group is known as opinion dynamics, and it is based on collective decision-making. The bounded confidence rule is one of the intrinsic interaction principles in the dynamics of human actions. Many models have been created to date to explore the dynamics of leaders’ decision-making. Due to the social network’s high complexity and the randomness and contingency of their behavior, identifying opinion leaders in the network is difficult. Organizations and entrepreneurs must choose which opinion leaders to partner with to gain a deeper understanding of how to communicate with them to promote various goods and services. For the opinion leader’s selection optimization, the proposed framework feature-based opinion leader selection is utilized using the ant colony optimization technique that selects the best opinion leader based on their unique features. The proposed method will address the opinion leader selection problem.
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2

Wardhono, Dwi Cahyo Utomo. "Karakteristik Virtual Opinion Leader dalam Grup Whatsapp Uber Condet Bersatu." Jurnal Mahardika Adiwidia 1, no. 1 (January 2, 2022): 36–45. http://dx.doi.org/10.36441/mahardikaadiwidia.v1i1.390.

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This study aims to describe more deeply the characteristics of a virtual opinion leader in the whatsapp group. The theory used in this study is Computer Mediated Communication (CMC). WhatsApp group admin is an opinion leader in cyberspace (online) where his opinion can determine the formation of opinions of group members or followers to take further action in the real world (offline) and as if the group members are powerless to reject information or opinions that have been submitted by group admins. The results of this study indicate that there are several characteristics of offline opinion leaders that have no effect or are different from the characteristics of online opinion leaders. Among these are the level of education and the level of socio-economic status that is higher than the other members. In the online world, the level of participation and creativity is prioritized as the characteristics of a virtual opinion leader, because these two things can reflect an ideal virtual opinion leader.
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Wu, Jian, Yan Chen, Tiantian Gai, Yujia Liu, Yan Li, and Mingshuo Cao. "A New Leader–Follower Public-Opinion Evolution Model for Maritime Transport Incidents: A Case from Suez Canal Blockage." Journal of Marine Science and Engineering 10, no. 12 (December 15, 2022): 2006. http://dx.doi.org/10.3390/jmse10122006.

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The Suez Canal blockage (SCB) event, one of the world’s major transportation arteries, has attracted significant public attention. This article proposes a new leader–follower public-opinion evolution model on the SCB under online social media, which considers two aspects: (1) obtaining public opinion and attitudes about the SCB; and (2) grasping the evolutionary trend in public opinion on the SCB. To identify the sentiment tendency contained in the collected data, a hybrid sentiment analysis algorithm is presented to analyze Chinese and English data, which captures and analyzes public attitudes on the SCB. In addition, then, the opinion leader-identification mechanism algorithm is proposed, which divides leaders into three categories: positive, neutral and negative leaders. Moreover, the Hegselmann–Krause-based opinion leaders–followers opinion evolution model for the SCB event is established, which not only reflects the interaction of opinions among the online public, but also updates the opinions of the online public until it reaches a stable state. Finally, results and analysis for the SCB are discussed.
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4

Singh, Baljeet. "Farm Opinion Leaders." Journal of Global Economy 13, no. 1 (March 31, 2017): 75–78. http://dx.doi.org/10.1956/jge.v13i1.448.

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This book endeavours to help the readers identify the farm opinion leaders and to understand the characteristics of farm opinion leaders and farm opinion seekers. Beside this motivation, satisfaction and effectiveness of farm opinion leaders and farm opinion seekers are also demystified for a rural set up. The study of influence of family members on the head decision maker of the family is initiated. A theoretical 4 P’s model of farm opinion leadership is proposed and a new method for identification of farm opinion leaders is conceptualised. Agriculture marketing decisions for four agriculture product categories i) agri input consumables (seed, fertilizer and pesticides) the fast moving agriculture goods (FMAGs), ii) agri input capital (farm machineries) the agriculture durables, iii) agri input credit (formal and informal sources) and iv) agri output (price, packaging, transport, storage and market selection) were studied.
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5

Ollivere, Ben. "Key opinion leaders." Bone & Joint 360 5, no. 4 (August 2016): 1. http://dx.doi.org/10.1302/2048-0105.54.360456.

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6

Loeper, Antoine, Jakub Steiner, and Colin Stewart. "Influential Opinion Leaders." Economic Journal 124, no. 581 (March 17, 2014): 1147–67. http://dx.doi.org/10.1111/ecoj.12100.

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7

Steensma, David P. "Key Opinion Leaders." Journal of Clinical Oncology 33, no. 28 (October 1, 2015): 3213–14. http://dx.doi.org/10.1200/jco.2015.63.1275.

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8

Thorson, Emily. "Beyond Opinion Leaders." Communication Research 41, no. 3 (April 22, 2012): 353–74. http://dx.doi.org/10.1177/0093650212443824.

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9

Ardiyanti, Handrini, Ilya Revianti Sunarwinadi, and Udi Rusadi. "Visualization on Twitter Activism Networks and Opinion Leaders: The Case of #FreeWestPapua." Jurnal The Messenger 14, no. 1 (May 12, 2022): 36. http://dx.doi.org/10.26623/themessenger.v14i1.4049.

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<p class="Default"><strong>Introduction: </strong>This study tries to visualize the Twitter activism networks and their opinion leader with the case of #FreeWestPapua activism. This study is important to find out who the opinion leaders and their networks are. This study also provides an overview of how the opinion leader frames opinions about #FreeWestPapua activism on Twitter.</p><p class="Default"><strong>Methods: </strong>This research used Social Media Network Analysis (SMNA). The SMNA method is the application of the Social Network Analysis (SNA) method to examine conversations on social media. Data collection and data processing are collected and visualised with Netlytic.</p><p><strong>Findings: </strong>The results showed that there are 13 opinion leaders and all of the opinion leaders are from outside Papua. This study concluded that there is alienation in separatist activism in the case of #FreeWestPapua on Twitter. The most influential opinion leader in the separatist activism on Twitter is @VeronicaKoman who has the biggest values and is also active to frame public opinion. #FreeWestpapua activism framed Indonesia as a colonial in diagnostic framing and #FreeWestPapua as a solution in prognostic framing. To attract support from the international community, opinion leaders in #FreeWestPapua activism took advantage of the various #BlackLivesMatter issue and other international moments such as Korindo news by BBC.com.</p><strong>Originality:</strong> Although a lot of research on the Free Papua Movement has been done, there has never been a study explains about who opinion leaders and their networks and also how they are framed public opinion about #FreeWestPapua activism on social media.
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10

BOCCARA, NINO. "MODELS OF OPINION FORMATION: INFLUENCE OF OPINION LEADERS." International Journal of Modern Physics C 19, no. 01 (January 2008): 93–109. http://dx.doi.org/10.1142/s0129183108011954.

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This paper studies the evolution of the distribution of opinions in a population of individuals in which there exist two distinct subgroups of highly-committed, well-connected opinion leaders endowed with a strong convincing power. Each individual, located at a vertex of a directed graph, is characterized by her name, the list of people she is interacting with, her level of awareness, and her opinion. Various temporal evolutions according to different local rules are compared in order to find under which conditions the formation of strongly polarized subgroups, each adopting the opinion of one of the two groups of opinion leaders, is favored.
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Jacksen, Jacksen, Eko Harry Susanto, and Nigar Pandrianto. "Analisis Key Opinion Leaders di Media Sosial dalam Membentuk Opini Khalayak." Koneksi 5, no. 1 (March 4, 2021): 90. http://dx.doi.org/10.24912/kn.v5i1.10170.

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Content is a new way of doing promotions that have various forms, such as videos and images. This research discusses the process of creating content created by a key opinion leader. The person who acts as the key opinions leader is the owner of his own business. The theories used in this study are advertising, social media, marketing content, key opinion leaders, two-stage communication, diffusion of innovation and opinion. The method used is case study with qualitative approach and using interview, observation, and documentation techniques. The results of this study can be known that the content created by a key opinion leader must be diverse in order to attract the attention of the audience. The diversity of content produced must have a clear purpose, so that later the message can be conveyed properly and the goal can be achieved. Content created by engaging business owners directly will increase credibility in the business. Therefore, it can be concluded that the creation of a content must be diverse, informative, educational. While content involving its own business owners will increase high credibility.Konten merupakan cara baru seseorang dalam melakukan promosi yang memiliki berbagai macam bentuk, seperti video dan gambar. Penelitian ini membahas tentang proses pembuatan konten yang diciptakan seorang key opinion leaders. Orang yang berperan sebagai key opinions leader adalah pemilik bisnisnya sendiri. Teori yang digunakan pada penelitian ini adalah periklanan, media sosial, marketing content, key opinion leaders, komunikasi dua tahap, difusi inovasi dan opini. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, serta dokumentasi. Hasil penelitian ini dapat diketahui bahwa konten yang diciptakan oleh seorang key opinion leader harus lah beragam agar dapat menarik perhatian penontonnya. Keberagaman konten yang dihasilkan harus memiliki tujuan yang jelas, sehingga nantinya pesan dapat tersampaikan dengan baik dan tujuan dapat tercapai. Konten-konten yang diciptkana dengan melibatkan pemilik bisnisnya secara langsung akan meningkatkan kredibilitas pada bisnis yang dijalani. Untuk itu dapat disimpulkan bahwa pembuatan sebuah konten harus lah beragam, informatif, mengedukasi. Sedangkan konten yang melibatkan pemilik bisnisnya sendiri akan meningkatkan kredibilitas yang tinggi.
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12

Xiong, Chaohua, Kongzheng Liang, HanBin Luo, and Ivan Fung. "Identification of Safety-Related Opinion Leaders among Construction Workers: Evidence from Scaffolders of Metro Construction in Wuhan, China." International Journal of Environmental Research and Public Health 15, no. 10 (October 4, 2018): 2176. http://dx.doi.org/10.3390/ijerph15102176.

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This study aimed to reveal opinion leaders who could impact their coworkers’ safety-related performance in Chinese construction teams. Questionnaires were distributed to 586 scaffolders in Wuhan to understand their opinions about influencing their coworkers, serving as the foundation for a social network analysis to identify the potential opinion leaders among workers. A further controlled trial with the identified workers was conducted to select real opinion leaders by comparing their influence on others’ safety-related behavior, followed by an association analysis to profile these opinion leaders. Two main sources of opinion leaders were identified: foremen and seasoned workers. Implementing interventions through opinion leaders resulted in better safety-related behavior performance. Furthermore, compared with education level, the association analysis results indicated that one’s practical skills and familiarity with respondents was more important in the formulation of opinion leaders. This research introduces the concept of opinion leaders into construction safety and proposes an approach to identify and validate opinion leaders within a crew, thus providing a tool to improve behavior promotion on sites, as well as a new perspective for viewing interactions among workers.
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13

Lynn-Sze, Joyce Cheah, and Azlina Kamaruddin. "Online Opinion Leaders in the Health Promotion Digital Era." Jurnal Komunikasi: Malaysian Journal of Communication 37, no. 4 (December 30, 2021): 295–309. http://dx.doi.org/10.17576/jkmjc-2021-3704-17.

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Health opinion leaders have widely embraced social media for health promotion and public health communication which can make a strong influence on the public decision making. However, despite the growing relevance of public health threats such as infectious diseases, pandemic influenza and natural disasters, research has paid little attention to the qualities of opinion leaders. Moreover, there is limited evidence that public health organisations use social media appropriately to engage in meaningful conversations with audiences. Thus, the aims of the study are to describe principles of communication practised by online opinion leaders to promote health issues, to discuss the strategies of social media used, to explain the opinion leaders’ influence attributes in health decision making and finally to develop a model of online opinion leader in the contemporary health promotion era. Content analysis was conducted on Facebook postings of five selected health opinion leaders. In addition, semi-structured interviews with 10 followers were conducted. The findings of the study revealed that there are three principles of communication practised by online opinion leaders, which are language, interaction and themes. There are three strategies opinion leaders use to influence the public: social connectivity, social support and social consultation. Furthermore, there are five opinion leaders’ attributes that influence the public’s decision making, namely personality, authenticity, trust/credibility, professional knowledge and social position. The model would be beneficial in educating and guiding the current public health opinion leaders in order to establish health and social well-being. Keywords: Online opinion leader, online health communication, public health, two-step flow theory, decision making.
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14

Zhang, Yaofeng, and Renbin Xiao. "Modeling and Simulation of Polarization in Internet Group Opinions Based on Cellular Automata." Discrete Dynamics in Nature and Society 2015 (2015): 1–15. http://dx.doi.org/10.1155/2015/140984.

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Hot events on Internet always attract many people who usually form one or several opinion camps through discussion. For the problem of polarization in Internet group opinions, we propose a new model based on Cellular Automata by considering neighbors, opinion leaders, and external influences. Simulation results show the following: (1) It is easy to form the polarization for both continuous opinions and discrete opinions when we only consider neighbors influence, and continuous opinions are more effective in speeding the polarization of group. (2) Coevolution mechanism takes more time to make the system stable, and the global coupling mechanism leads the system to consensus. (3) Opinion leaders play an important role in the development of consensus in Internet group opinions. However, both taking the opinion leaders as zealots and taking some randomly selected individuals as zealots are not conductive to the consensus. (4) Double opinion leaders with consistent opinions will accelerate the formation of group consensus, but the opposite opinions will lead to group polarization. (5) Only small external influences can change the evolutionary direction of Internet group opinions.
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15

Liepinytė-Kytrienė, Diana. "Functions of the opinion leader and he or she performs." Lietuvių kalba, no. 9 (December 18, 2015): 1–25. http://dx.doi.org/10.15388/lk.2015.22629.

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The aim of the article is to describe the functions of the opinion leader and he or she performs. The news portal „Delfi.lt“ articles from the year 2013, in which the most popular (according to the data of the survey company TNS LT) opinion leaders express their views serve as a basis in the article. Theoretical presumptions that their personal opinions shape the public opinion, affect social decisions and actions, are applied. Although the opinion leaders achieve popularity firstly through social activeness; however, for the purpose of persuasiveness an important role is attributed to linguistic peculiarities. In many cases, they determine the aspects the readers are to notice and remember. A person working towards becoming an opinion leader must meet the requirements of media channels, observe the general oratory requirements (language regularity, purity, clarity, simplicity, consistency, vividness, appropriateness, and aesthetic appeal), and fulfil the main functions of his or her text: to explain, prove, and persuade.
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Zhang, Weizhe, Xiaoqiang Li, Hui He, and Xing Wang. "Identifying Network Public Opinion Leaders Based on Markov Logic Networks." Scientific World Journal 2014 (2014): 1–8. http://dx.doi.org/10.1155/2014/268592.

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Public opinion emergencies have important effect on social activities. Recognition of special communities like opinion leaders can contribute to a comprehensive understanding of the development trend of public opinion. In this paper, a network opinion leader recognition method based on relational data was put forward, and an opinion leader recognition system integrating public opinion data acquisition module, data characteristic selection, and fusion module as well as opinion leader discovery module based on Markov Logic Networks was designed. The designed opinion leader recognition system not only can overcome the incomplete data acquisition and isolated task of traditional methods, but also can recognize opinion leaders comprehensively with considerations to multiple problems by using the relational model. Experimental results demonstrated that, compared with the traditional methods, the proposed method can provide a more accurate opinion leader recognition and has good noise immunity.
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Lee, Yukyung, Minjung Park, and Subin Im. "Distinguishing Online Opinion Leaders." ASIA MARKETING JOURNAL 19, no. 2 (July 31, 2017): 1–24. http://dx.doi.org/10.15830/amj.2017.19.2.1.

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18

Reiger, Christopher J., Jennifer E. Gibson, Rebecca E. Passarelli, and Paul D. Flaspohler. "Identifying elementary school student opinion leaders for engagement in evidence-based program adaptation and implementation." School Psychology International 38, no. 6 (June 8, 2017): 565–85. http://dx.doi.org/10.1177/0143034317710692.

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Evidence-based programs, such as bullying prevention, often demonstrate disappointing outcomes when widely disseminated. Engaging opinion leaders – those individuals whom others emulate and go to for advice – in the process of adaptation and implementation may improve outcomes. However, opinion leaders have the most influence on individuals who are similar to them, making social groups an important consideration in opinion leader recruitment. In a series of studies we examined the social groups of childhood and whether teacher nominations can be used to identify opinion leaders within these groups. In Study 1, students ( N = 35) and school staff members ( N = 23) reported on social groups at their school. Results suggest four predominant social groups (Elites, Athletes, Academic, and Deviants), and that students and adults are equally likely to identify these groups. In Study 2, students ( N = 29) and school staff members ( N = 10) identified opinion leaders from each of the four predominant social groups. Student and school staff members agreed on the primary opinion leader within the Elites, Athletes, and Academics groups, but identified different opinion leaders from the Deviants group. We conclude with relevance of these findings to schools and suggestions for further research.
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Valente, Thomas W., and Patchareeya Pumpuang. "Identifying Opinion Leaders to Promote Behavior Change." Health Education & Behavior 34, no. 6 (July 21, 2006): 881–96. http://dx.doi.org/10.1177/1090198106297855.

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This article reviews 10 techniques used to identify opinion leaders to promote behavior change. Opinion leaders can act as gatekeepers for interventions, help change social norms, and accelerate behavior change. Few studies document the manner in which opinion leaders are identified, recruited, and trained to promote health. The authors categorize close to 200 studies that have studied or used opinion leaders to promote behavior change into 10 different methods. They present the advantages and disadvantages of the 10 opinion leader identification methods and provide sample instruments for each. Factors that might influence programs to select one or another method are then discussed, and the article closes with a discussion of combining and comparing methods.
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Dong, Li Li, Fan Rong Zhao, Xiang Zhang, and Yu Jie Zhu. "Influence Diffusion Model Based on Semantic Orientation and its Application in Opinion Leader Identification." Applied Mechanics and Materials 571-572 (June 2014): 223–31. http://dx.doi.org/10.4028/www.scientific.net/amm.571-572.223.

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As the pivotal intermediary guiding public opinion in the interpersonal communication network, opinion leader’s discovery and identification have great social significance. Aiming at the existing problem of IDM models and its related model, this paper proposed a Influence diffusion model based on semantic orientation, which combines semantic understanding to reduce the diffusion of mendacious influence, analyzing text orientation to quantify the emotional intention, using reply structure to calculate diffused influence, then identifying the network opinion leaders. Experiments indicated that this method can improve the accuracy of opinion leader identification effectively.
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Saw, Teck Chew, Emma Mohamad, and Sabariah Mohamed Salleh. "Acceptance of Health Messages Conveyed by Parasocial Opinion Leaders on Twitter among Followers." Jurnal Komunikasi: Malaysian Journal of Communication 37, no. 4 (December 30, 2021): 104–21. http://dx.doi.org/10.17576/jkmjc-2021-3704-07.

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Social media does not only provide a space for individuals to communicate, but it also encourages individuals to find and share health information. This situation has led to a change in the patterns and functions of health opinion leaders that exist on social media. Health opinion leaders influence media users by sharing and delivering health information and are capable of fostering parasocial relationships with media users. Therefore, it is essential to investigate the process by which parasocial opinion leaders shape health messages on social media. In correspondence, this study sought to understand the level of acceptance of health messages among Twitter users of the information tweeted by parasocial opinion leaders. In-depth interviews were conducted on 25 followers of parasocial health opinion leaders on Twitter. This study found that the formation of health messages and information conveyed by parasocial health opinion leaders could influence their followers. Four forms of message reception were identified in this study: 1) information and complexity reduction (a description, information delivery style, information sharing, information, and health literacy, and correction of information and mythical perceptions), 2) health orientation, 3) stimulation of interest, and 4) strengthening of the image and ethics of professionalism. Additionally, this study also discovered that media users perceived health opinion leaders as mentors, family members, friends, and idols. Keywords: Health communication, opinion leader, parasocial opinion leaders, parasocial relationship, social media.
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Saw, Teck Chew, Emma Mohamad, and Sabariah Mohamed Salleh. "Strategies of Parasocial Opinion Leaders in Using Twitter to Convey Health Messages to Followers." Jurnal Komunikasi: Malaysian Journal of Communication 38, no. 4 (December 31, 2022): 118–36. http://dx.doi.org/10.17576/jkmjc-2022-3804-07.

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Medical and health professionals who actively share and discuss health information through social media to influence their followers are known as social media health opinion leaders. However, the parasocial relationships between social media health opinion leaders and their followers can influence the opinions, emotions, attitudes, and effective actions of the followers towards leading a healthy lifestyle. Therefore, this study was conducted to identify the strategies employed by social media health opinion leaders when using social media to communicate health issues. This study integrated the process model of health parasocial opinion leadership on social media by Saw et al. as the study guide. An in-depth interview was conducted with five (5) social media health opinion leaders on Twitter. The results of the study show that social media health opinion leaders use a variety of strategies depending on the topic of discussion to effectively convey information to their followers. The strategies revealed in the study show that the delivery and sharing of information by social media health opinion leaders play an important role, namely in reducing information complexity, health orientation, stimulating interest, correcting information and mythic perceptions, and strengthening the image and ethics of medical professionalism. However, there is no emotional stimulation for those who follow their favourite social media health opinion leaders. As a result, the study suggests that social media health opinion leaders improve their emotional stimulation strategies to add value to the quality of parasocial relationships with their followers, thereby strengthening their relationship with their followers. Keywords: Opinion Leadership, parasocial relationship, parasocial opinion leadership, health communication, social media.
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Hao, Haijing, and Rema Padman. "An empirical study of opinion leader effects on mobile technology implementation by physicians in an American community health system." Health Informatics Journal 24, no. 3 (December 21, 2016): 323–33. http://dx.doi.org/10.1177/1460458216675499.

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This study empirically examines the opinion leader effects on a mobile clinical information technology implementation by physicians in an American community health system using a fixed effect regression model. The model result suggests that the opinion leader effects are statistically significant during this information technology implementation process. Quantitatively, if opinion leaders increase their technology usage by 10 percent, the physicians who work closely with those opinion leaders would increase their technology usage by 3.5 percent, after controlling for physician individual-level fixed effects, time effects, working environment, and workload. This empirical result of opinion leader effects provides policy implications such as, if a healthcare system wants to promote a new information technology or a new mobile information technology implementation within their organization, they should leverage this opinion leader effects.
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Chen, Shuwei, David H. Glass, and Mark McCartney. "How Opinion Leaders Affect Others on Seeking Truth in a Bounded Confidence Model." Symmetry 12, no. 8 (August 14, 2020): 1362. http://dx.doi.org/10.3390/sym12081362.

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Seeking truth is an important objective of agents in social groups. Opinion leaders in social groups may help or hinder the other agents on seeking the truth by symmetric nature. This paper studies the impact of opinion leaders by considering four characteristics of opinion leaders—reputation, stubbornness, appeal, and extremeness—on the truth-seeking behavior of agents based on a bounded confidence model. Simulations show that increasing the appeal of the leader whose opinion is opposite to the truth has a straightforward impact, i.e., it normally prevents the agents from finding the truth. On the other hand, it also makes the agents who start out close to the truth move away from the truth by increasing the group bound of confidence, if there is an opinion leader opposite to the truth. The results demonstrate that the opinion of the leader is important in affecting the normal agents to reach the truth. Furthermore, for some cases, small variations of the parameters defining the agents’ characteristics can lead to large scale changes in the social group.
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Walter, Aaron T. "Foreign Policy: Public Opinion and Political Legacy." Slovak Journal of Political Sciences 15, no. 3 (July 1, 2015): 202–20. http://dx.doi.org/10.1515/sjps-2015-0009.

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Abstract To the degree that public opinion, as domestic variable, influences a leaders decision-making in the area of foreign affairs is significant. Political leaders use public opinion polling to support government position or in attempts to mold policy position(s) in the affirmative. The following article investigates how public opinion affects U.S. presidential foreign policy decisions and to the degree those decisions are the base for political legacy. The theoretical argument is that domestic variables and leaders decisions often act in mutual support of each others in complementary interests and when not the case, it is the leader whose agenda setting or creating a frame impacts public opinion.
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LIU, FRANK C. S. "CONSTRAINED OPINION LEADER INFLUENCE IN AN ELECTORAL CAMPAIGN SEASON: REVISITING THE TWO-STEP FLOW THEORY WITH MULTI-AGENT SIMULATION." Advances in Complex Systems 10, no. 02 (June 2007): 233–50. http://dx.doi.org/10.1142/s0219525907001008.

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The conventional wisdom derived from the two-step flow theory suggests that opinion leaders have great influence on their followers. However, it has been difficult for social scientists to measure and describe the extent to which political opinion leaders influence voters, especially when voters today access multiple information sources like communication networks and self-selected news media. This paper fills this gap by using agent-based modeling to represent what the two-step flow theory describes about opinion leader influence and refines the theory based on the findings. First, opinion leader influence does not diffuse to the public without homogeneous communication networks. Second, opinion leader influence usually does not diffuse widely to the public because it inevitably faces resistance from self-strengthening communication networks.
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Flicker, Leon. "The influence of opinion leaders." Australian Prescriber 35, no. 3 (June 1, 2012): 74–75. http://dx.doi.org/10.18773/austprescr.2012.031.

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Goel, Beena Rani. "Opinion Leaders—It's your Call!" Journal of Contemporary Dental Practice 12, no. 5 (2011): 0. http://dx.doi.org/10.5005/jcdp-12-5-i.

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Lloren, Anouk, and Reto Wüest. "Are opinion leaders better represented?" West European Politics 39, no. 4 (February 12, 2016): 800–834. http://dx.doi.org/10.1080/01402382.2015.1125200.

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Kuksov, Dmitri, and Chenxi Liao. "Opinion Leaders and Product Variety." Marketing Science 38, no. 5 (September 2019): 812–34. http://dx.doi.org/10.1287/mksc.2019.1179.

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Sri Seti Indriani, Putri Limilia, and Pandu Watu Alam. "Opinion Leaders and Health Information: A Systematic Literature Review in Indonesia." Proceedings Of International Conference On Communication Science 2, no. 1 (November 10, 2022): 737–44. http://dx.doi.org/10.29303/iccsproceeding.v2i1.110.

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The outbreak of the pandemic covid-19 massively shocked the entire world, including Indonesia. Since its first findings of infected people, there has been a tremendous amount of information exposure related to health information and how to prevent the spread of this deadly virus. These exposures are overwhelming, and many hoaxes have also emerged. The people are in doubt about all this information and rely on opinion leaders to validate this information. Opinion leaders are individuals who take the lead in influencing other people's opinions. Opinion leaders are crucial in Lazardfled's 'two-step flows' theory in 1944, which emphasizes that mass media has no direct influence on the general public. Instead, ideas often flow from radio and print media to opinion leaders and of them to the less active part of the population. This article used a systematic review research method for analyzing research articles that have been published before. The article focuses on research results and their implications because it aims to map findings and draw conclusions regarding opinion leaders in Indonesia during the pandemic. The search was conducted on Google Scholar by limiting the search results to articles published in the 2020-2019 time frame, where 41 articles were analyzed. Results found from the research that articles underlined the significant roles and strategies of opinion leaders in this pandemic era. Various opinion leaders pointed out in most articles included religious leaders, community leaders, traditional leaders, social media influencers, and politicians. These opinion leaders are actively involved in preventing the spread of Covid- 19 as educators, motivators, influencers (persuasion), and role models. They generally convey two categories of messages: educational messages related to Covid-19 and non-educational ones such as motivational ones.
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Dalrymple, Kajsa E., Bret R. Shaw, and Dominique Brossard. "Following the Leader: Using Opinion Leaders in Environmental Strategic Communication." Society & Natural Resources 26, no. 12 (December 2013): 1438–53. http://dx.doi.org/10.1080/08941920.2013.820812.

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Liu, Jiaqi, Zhenping Zhang, Jiayin Qi, Hong Wu, and Manyi Chen. "Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: Evidence from a Chinese Online Knowledge-Sharing Community." Sustainability 11, no. 16 (August 17, 2019): 4461. http://dx.doi.org/10.3390/su11164461.

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Opinion leaders often play key roles in online knowledge-sharing communities, which has intrigued a lot of researchers and practitioners worldwide. However, it is not clear how various characteristics of opinion leaders may affect different online groups’ knowledge-sharing engagement. This paper aims to answer this question by building upon social capital theory to examine the differential influences of opinion leaders’ characteristics (interactivity, authority, and activity) on online groups. In-groups and out-groups were distinguished, and the study used the context of an investment-oriented online knowledge-sharing community. By leveraging a unique aggregated group-level secondhand dataset collected from Snowball.com, we conducted log-linear and Poisson regression models. The results revealed that the intensity of online group knowledge-sharing engagement was heavily contingent upon the types of characteristics of opinion leaders. We found that in-group knowledge-sharing engagement (generating new knowledge) was driven by an opinion leader’s interactivity and authority, whereas out-group knowledge-sharing engagement (developing new members) could not be facilitated by these types of characteristics. Instead, the opinion leader’s activity hindered out-group users from joining in-groups. The study also identified a “mutual promotion” issue, which was generated from the association between in-group and out-group knowledge-sharing engagement.
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Jiang, Lin Cheng, Fang Fang Li, Bin Ge, Wei Dong Xiao, Jiu Yang Tang, and Yan Li Hu. "Detecting Opinion Leaders in Online Communities Based on an Improved PageRank Algorithm." Applied Mechanics and Materials 543-547 (March 2014): 3524–27. http://dx.doi.org/10.4028/www.scientific.net/amm.543-547.3524.

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With the rapid development of web 2.0, online communities have become an important way to disclosure and spread the public sentiment. Opinion leaders in online communities play an important role during the formation of public opinion. The paper designs and implements an opinion leader detecting method based on an improved PageRank algorithm. The improved PageRank algorithm uses link relevance to define the weight of the link between users. The first step is crawling data from online communities and preprocessing them. Then construct the weight matrix by calculating link relevance between users. Finally, use the improved PageRank algorithm to rank users and detect opinion leaders. The experimental results show that, compared with the baselines, the proposed method can effectively identify opinion leaders in online communities.
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Albi, G., L. Pareschi, and M. Zanella. "Boltzmann-type control of opinion consensus through leaders." Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences 372, no. 2028 (November 13, 2014): 20140138. http://dx.doi.org/10.1098/rsta.2014.0138.

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The study of formations and dynamics of opinions leading to the so-called opinion consensus is one of the most important areas in mathematical modelling of social sciences. Following the Boltzmann-type control approach recently introduced by the first two authors, we consider a group of opinion leaders who modify their strategy accordingly to an objective functional with the aim of achieving opinion consensus. The main feature of the Boltzmann-type control is that, owing to an instantaneous binary control formulation, it permits the minimization of the cost functional to be embedded into the microscopic leaders’ interactions of the corresponding Boltzmann equation. The related Fokker–Planck asymptotic limits are also derived, which allow one to give explicit expressions of stationary solutions. The results demonstrate the validity of the Boltzmann-type control approach and the capability of the leaders’ control to strategically lead the followers’ opinion.
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Huang, Chun-Che, Wen-Yau Liang, Po-An Chen, and Yi-Chin Chan. "Identification of Opinion Leaders and Followers—A Case Study of Green Energy and Low Carbons." Applied Sciences 10, no. 23 (November 26, 2020): 8416. http://dx.doi.org/10.3390/app10238416.

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In recent years, with the development of Web2.0, enterprises, government agencies, and traditional news media, which have been positively influenced by opinion leaders, have been dedicated to understanding leaders’ opinions on the web in order to seek convergence. Specifically, with the increase of environmental awareness, the introduction of green energy and carbon reduction technology has become an important issue. Consequently, studies identifying opinion leaders and followers who are interested in green energy and low carbon have become important. This study aims to find a solution that can identify the characteristics of opinion leaders and followers that can be widely used, which will help certain public policies or issues to be more effectively disseminated in the future. To model the characteristics of opinion leaders and their influence on followers, this study uses a dual matrix. The interaction patterns are recognized among opinion leaders and followers, with the aim of developing public policy to promote green energy and low carbon emissions. A case is studied to validate the superiority of the proposed solution approach. With the proposed approach, a (business) organization can identify and access opinion leaders and their followers. Through communication, these organizations can absorb strain and preserve functions despite the presence of adversity. This study also clearly demonstrates its contribution and novelty through comparisons with the existing alternative method.
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Zhang, Shuai, and Yuantao Huang. "Research on the Competence of Opinion Leaders of Electronic Products Based on DANP." E3S Web of Conferences 253 (2021): 02075. http://dx.doi.org/10.1051/e3sconf/202125302075.

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In order to help enterprises to identify the opinion leaders of electronic products, reduce the cost of buyers and sellers satisfied with the deal, this article from the perspective of victory force elements, opinion leader of electronic products, which can identify the key elements to build the evaluation index system of electronic products of opinion leaders, according to the DEMATEL-Basd Analytic Network Process (DANP) method for empirical research. The results show that there is a mutual influence relationship between the competency factors of opinion leaders of electronic products. Among them, activity is the most important competency factor, and centrality has the greatest influence on other competency factors. Based on this study, management suggestions are put forward for marketers.
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Flynn, L. R., R. E. Goldsmith, and J. K. Eastman. "Opinion Leaders and Opinion Seekers: Two New Measurement Scales." Journal of the Academy of Marketing Science 24, no. 2 (March 1, 1996): 137–47. http://dx.doi.org/10.1177/0092070396242004.

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Priatna, Achmad Nashrudin. "THE USE OF TERMS AND SENTENCES CONTAINING THE MEANING OF CRITICAL DISCOURSE BY OPINION LEADER IN LEGAL LANGUAGE IN THE CASE OF THE POLICY ON THE USE OF THE COVID-19 VACCINE." Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance 2, no. 1 (April 30, 2022): 244–73. http://dx.doi.org/10.53363/bureau.v2i1.111.

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This article aims to discuss the discourse conveyed by the opinion leader regarding the policy on the use of the covid 19 vaccine. This article uses a qualitative method with critical discourse analysis and to access and retrieve data in the narrative displayed by online media using N Capture on the N Vivo 12 plus. The conclusion is that critical discourse by opinion leaders shows the existence of an ideology of interest, such as business vaccines or monopoly vaccines originating from one country, so the term "hammer and sickle vaccine" appears. There are manipulative deconstructions, such as the term “vaccine drama”. Although the social practices carried out by opinion leaders in the critical discourse, there are also constructive ones, such as support for domestically produced vaccines and free vaccines. Thus, the social practices carried out by opinion leaders are not completely destructive in dismantling the dominant discourse related to the Covid-19 vaccine. There are several policies that have the support of opinion leaders
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Bahfiarti, Tuti, Arianto Arianto, and Jeanny Maria Fatimah. "INTERPERSONAL COMMUNICATION BETWEEN OPINION LEADER AND MINORITY GROUP ON SOCIAL HARMONY IN SOUTH SULAWESI." Journal of Humanity and Social Justice 1, no. 1 (March 11, 2019): 17–32. http://dx.doi.org/10.38026/journalhsj.v1i1.8.

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Abstrak Interpersonal communication involves the exchange of verbal and non-verbal messages that can directly affect the sender and recipient of the message. The context of interpersonal communication can be applied to opinion leaders and minority groups in direct interaction. Relationship between opinion leaders and minority groups have differences in religion, beliefs, culture, and customs can be applied through open interpersonal communication, empathy, and equality. The goal is to maximize the role and opinion leader function of the majority group, namely the Toraja ethnic group in interacting with the Bugis ethnic minority group of Makassar for social harmonization in a multicultural and multiethnic society. The research method approaches the constructivism paradigm. Methods of data collection through Focuss Group Discussion, observation, and in-depth interviews. Furthermore, the data collected in the analysis uses a qualitative approach to generalize the conclusions of the results of data analysis inductively. Informants were determined through purposive sampling based on high opinion leader interaction levels with individuals or groups outside their ethnicity, with the aim that the informants interviewed had a wealth of insight and extensive knowledge about ethnic opponents, and had experience of associating with individuals or groups outside their ethnicity. 3 informants were chosen in Toraja Regency and 3 in Makassar City, and 7 Bugis Ethnic Makassar who interacted directly with opinion leaders and the community in the majority group. The results of the study found that interpersonal communication was carried out by open opinion leaders, empathy, and equal attitudes. Opinion leader applies the concept of interpersonal communication with minority groups through interpersonal communication skills, such as the ability to imitate, identification skills, and the ability of sympathy with minority groups dominated by ethnic Bugis Makassar and the majority group dominated by ethnic Toraja. The obstacle factor of interpersonal communication between opinion leaders and minority groups is first, barriers to the status effect, perceptual distorsion barriers, and barriers to cultural differences on minority groups that have different cultures, religions and social environments.
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Batool, Feroza, and Ra'ana Malik. "BACKLASHES TO AURAT MARCH IN PAKISTAN: OPINIONS OF ORGANIZERS AND OPINION LEADERS." Pakistan Journal of Social Research 04, no. 03 (September 30, 2022): 17–28. http://dx.doi.org/10.52567/pjsr.v4i03.682.

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This study attempted to explain the difference in opinion between the Aurat March organizers and the religious leaders. In-depth interviews were conducted with Aurat March organizers and religious leaders. Thematic analysis is implied to analyze interviews. The study concluded that in the perspective of Aurat March organizers, Aurat March is a symbolic movement for strong resistance against discrimination exploitation and suppression of women in private and public lives. Aurat March is the continuity of the legacy of the feminist movement in the country. Posters of Aurat March were the real voices of women’s everyday experiences and undressed issues. On the contrary, religious leaders believed that all the raised demands in Aurat March were immoral and challenging to religion. From their perspective, Aurat March aiming to destroy the family system and create chaos against the religion. Keywords: Aurat March, women, religious leaders, women’s movement, women’s rights.
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Hou, Lei, Jianguo Liu, Xue Pan, Wen-Jun Song, and Xu-Dong Li. "Prediction of collective opinion in consensus formation." International Journal of Modern Physics C 25, no. 04 (March 6, 2014): 1450002. http://dx.doi.org/10.1142/s0129183114500028.

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In the consensus formation dynamics, the effect of leaders and interventions have been widely studied for it has many applications such as in politics and commerce. However, the problem is how to know if it is necessary for one to make an intervention. In this paper, we theoretically propose a method for predicting the tendency and final state of collective opinion. By giving each agent a conviction ci which measures the ability to insist on his opinion, we present an opinion formation model in which agents with high convictions naturally show up properties of the opinion leaders. Results reveal that, although each agent initially gets an opinion evenly distributed in the range [-1, 1], the collective opinion of the steady-state may deviate to the positive or negative direction because of the initial bias of the leaders' opinions. We further get the correlation coefficient of the linear relationship between the collective opinion and the initial bias according to both the experimental and theoretical analysis. Thus, we could predict the final state at the very beginning of the dynamic only if we get the opinions of a small portion of the population. The prediction would afford us more time and opportunities to make reactions and interventions.
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43

Fu, Yi Jing, Ting Zhang, Xiao Chang, and Yu Yu Yuan. "Self-Revised Opinion Leader List Construction and Influence Analysis." Advanced Materials Research 709 (June 2013): 642–45. http://dx.doi.org/10.4028/www.scientific.net/amr.709.642.

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Weibo is a dominant twitter-like micro-blog media in China, which indicates the trend of social changes in recent years in China. Opinion leaders, in particular, have a marvelous power to influence the thinking of the mass to some extent. In this paper, we propose an innovative model which automatically revises the selection of opinion leader list and analyzes their influence in consideration of the amount of followers and friends and topics such as life, campus, government, public welfare and entertainment. Two-step strategy is applied to our model, namely self-revised opinion leader list construction and VSM-based influence analysis. Experimental results reveal that our model has a good performance on reflecting the analysis of the relationship between authoritative opinion leaders and the mass media.
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Momtaz, Niyoosha Jafari, Abdollah Aghaie, and Somayeh Alizadeh. "Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks." International Journal of Virtual Communities and Social Networking 3, no. 3 (July 2011): 19–34. http://dx.doi.org/10.4018/jvcsn.2011070102.

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Recently, the impact of social networks in customer buying decision is rapidly increasing due to effectiveness in shaping public opinion. This paper helps marketers analyze social network’s members based on different characteristics and choose the best method for identifying influential people among them. Then, marketers can use these influential people as seeds to market products/services. Considering the importance of opinion leadership in social networks a comprehensive overview of existing literature has been done. Studies show, different titles (such as opinion leaders, influential people, market mavens and key players) are used to refer to the influential group in social networks whom we know as opinion leaders. The study shows all the properties presented for opinion leaders in the form of different titles are classified into three general categories including structural, relational and personal characteristics and based on studying opinion leader identification methods; appropriate parameters are extracted in a comprehensive chart to evaluate and compare these methods accurately.
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Kazkaz, Lana. "ole of New Opinion Leaders on Social Media in Political and Religious Polarization (Jordanian case study)." Lebanese Science Journal 21, no. 2 (December 27, 2020): 211–29. http://dx.doi.org/10.22453/lsj-021.2.211-229.

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Social media brings to the fore new opinion leaders. Due to their supposed role in public debate as well as persuasion and promotion of opinions and new behaviours among users of such networks, they are called Influences. In the last few decades, communication research has explored opinion leaders as effective influences on their environments and societies. They present and interpret information, give opinions and adopt innovation before the audience, in addition to mediating between the audience and media in the communication process. More particularly, Facebook represents a new space for discussion in the Arab World. The phenomenon spread during the Arab Spring in 2011 and even expanded later. It took different forms, like the transfer of information, interpretation of incidents, and mobilization for mass events, political and cultural polarization and new critical discourse. However, what is taking place in cyberspace is still debatable. The present study looks into the new opinion leaders’ phenomenon in the Arab public sphere and their part in political and religious polarization. The discourse of posts on three Facebook accounts of new opinion leaders (Influences) in Jordan is analysed. As these figures play disparate roles in national political and cultural events and dilemmas, lessons can be derived from such a rising phenomenon. The study aims at exploring the discourse features of the posts addressing public issues which sparked widespread controversies in the period 2017-2018, such as the civil state, theocratic state, school curriculum reform and political reform in Jordan. Study has found that the new opinion leaders’ phenomenon on social media in Jordan is on the rise, in terms of political and religious polarization. That would reveal some characteristics and roles of new opinion leaders, in addition to the features of their discourse with reference to major political and religious issues and values as well as political and religious polarization.
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Kazkaz, Lana. "Role of New Opinion Leaders on Social Media in Political and Religious Polarization (Jordanian case study)." Lebanese Science Journal 21, no. 2 (February 13, 2022): 233–51. http://dx.doi.org/10.22453/lsj-021.2.233-251.

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Social media brings to the fore new opinion leaders. Due to their supposed role in public debate as well as persuasion and promotion of opinions and new behaviours among users of such networks, they are called Influences. In the last few decades, communication research has explored opinion leaders as effective influences on their environments and societies. They present and interpret information, give opinions and adopt innovation before the audience, in addition to mediating between the audience and media in the communication process. More particularly, Facebook represents a new space for discussion in the Arab World. The phenomenon spread during the Arab Spring in 2011 and even expanded later. It took different forms, like the transfer of information, interpretation of incidents, and mobilization for mass events, political and cultural polarization and new critical discourse. However, what is taking place in cyberspace is still debatable. The present study looks into the new opinion leaders’ phenomenon in the Arab public sphere and their part in political and religious polarization. The discourse of posts on three Facebook accounts of new opinion leaders (Influences) in Jordan is analysed. As these figures play disparate roles in national political and cultural events and dilemmas, lessons can be derived from such a rising phenomenon. The study aims at exploring the discourse features of the posts addressing public issues which sparked widespread controversies in the period 2017-2018, such as the civil state, theocratic state, school curriculum reform and political reform in Jordan. Study has found that the new opinion leaders’ phenomenon on social media in Jordan is on the rise, in terms of political and religious polarization. That would reveal some characteristics and roles of new opinion leaders, in addition to the features of their discourse with reference to major political and religious issues and values as well as political and religious polarization.
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Cui, Lin, and Dechang Pi. "Identification of Micro-blog Opinion Leaders based on User Features and Outbreak Nodes." International Journal of Emerging Technologies in Learning (iJET) 12, no. 01 (January 31, 2017): 141. http://dx.doi.org/10.3991/ijet.v12i01.6139.

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At present, recognition of micro-blog opinion leaders mainly depends on the number of users posting micro-blogs, registration time, the number of good friends and other static attributes. However, it is very difficult to obtain the ideal recognition results through the above mentioned methods. This paper puts forward a new method that identifies the opinion leaders according to the change of user features and outbreak nodes. Deeply analyzing various attributes and behaviors of users, on the basis of user features and outbreak nodes, user’s attribute features are regarded as the input variables, behavior features of the user and outbreak nodes are regarded as observed variables. The probability as an opinion leader is the latent variable between input variables and observation variables, and the constructed probability model is used to recognize micro-blog opinion leaders. Experiments are carried out on the two real-world datasets from Sina micro-blog and Twitter, and the comparative experimental results show that the proposed model can more precisely find the micro-blog opinion leaders.
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Skalatska, Olena. "Effective Communication of Ukrainian Medical Opinion Leaders in Social Network." Journal of Advanced Research in Dynamical and Control Systems 12, SP7 (July 25, 2020): 2333–39. http://dx.doi.org/10.5373/jardcs/v12sp7/20202361.

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49

Van Der Merwe, R., and G. Van Heerden. "Finding and utilizing opinion leaders: Social networks and the power of relationships." South African Journal of Business Management 40, no. 3 (September 30, 2009): 65–76. http://dx.doi.org/10.4102/sajbm.v40i3.545.

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Research suggests that consumer choice is sub-optimal: simply we satisfice. Limited data, time and expertise render our rationality ‘bounded’. The opinion leader offers a solution to this problem: when faced with a complex choice, we often seek the opinion of an expert. The Web has fueled an unprecedented expansion of this strategy by enabling ‘virtual’ opinion leaders (see Web sites such as Epinions.com and Amazon.com). However, despite its rise in popularity, opinion leadership has received limited attention in the advertising literature.It is this hiatus that we address and in doing so seek to make two potentially important contributions to the wider research on opinion leadership. First, we link opinion leadership to social network theory and show that, those at individuals who are central to social networks serve as opinion leaders. Second, we challenge the assumption that opinion leadership is monomorphic (topic specific) by showing that domain-specific opinion leadership is strongly related to general opinion leadership.Our paper is set out as follows. First, we provide overviews of the literatures on opinion leadership and social networks. Second, we outline our methodology and present the results of an empirical study. Finally, we delimit the research, present a framework for identifying opinion leaders, identify key implications, and explore potential avenues for future research.
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Shi, Mengze, and Andrea C. Wojnicki. "Money Talks … to Online Opinion Leaders." Journal of Advertising Research 54, no. 1 (March 2014): 81–91. http://dx.doi.org/10.2501/jar-54-1-081-091.

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