Relevant bibliographies by topics / Opinion leaders

Academic literature on the topic 'Opinion leaders'

Author: Grafiati
Published: 4 June 2021
Last updated: 20 February 2023

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Journal articles on the topic "Opinion leaders"

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Qiang, Xu, Zhao Huiqi, Farhad Ali, and Shah Nazir. "Criterial Based Opinion Leader’s Selection for Decision-Making Using Ant Colony Optimization." Scientific Programming 2021 (July 28, 2021): 1–12. http://dx.doi.org/10.1155/2021/4624334.

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The Internet has already become a medium for people to access information, express their views, and connect with one another through various media and tools as a result of its rapid global development. Web 2.0 has become increasingly important in people’s daily lives. With the passing of time, many online communities, such as blogs, forums, and websites, are becoming more interactive. Individuals can easily express their opinions publicly and see what others say about their opinions. In a social network, an opinion leader is a powerful individual who is an expert in a particular field and has a large number of people who follow his or her comments or ideas. Companies and governments may contact the most powerful people after discovering them in order to influence sales or guide public opinion, respectively. In heterogeneous communication networks, opinion leaders serve as an influencer for the acceptance and dissemination of new products and users in marketing. Others’ drives, values, perceptions, motivations, and actions can be influenced by opinion leaders. These influences have a major effect on other customers’ policymaking processes. Opinion leaders come in a variety of demographic shapes; in general, they are committed, ambitious, and dynamic individuals with excellent academic and social edifications who persuade customers through their expert knowledge. Opinions and values are the most important variables in human experiences in social phenomena. The method of assessing opinions is extremely difficult since people often change their minds when speaking with others. The study of the evolution and formation of opinions in a social group is known as opinion dynamics, and it is based on collective decision-making. The bounded confidence rule is one of the intrinsic interaction principles in the dynamics of human actions. Many models have been created to date to explore the dynamics of leaders’ decision-making. Due to the social network’s high complexity and the randomness and contingency of their behavior, identifying opinion leaders in the network is difficult. Organizations and entrepreneurs must choose which opinion leaders to partner with to gain a deeper understanding of how to communicate with them to promote various goods and services. For the opinion leader’s selection optimization, the proposed framework feature-based opinion leader selection is utilized using the ant colony optimization technique that selects the best opinion leader based on their unique features. The proposed method will address the opinion leader selection problem.
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Wardhono, Dwi Cahyo Utomo. "Karakteristik Virtual Opinion Leader dalam Grup Whatsapp Uber Condet Bersatu." Jurnal Mahardika Adiwidia 1, no. 1 (January 2, 2022): 36–45. http://dx.doi.org/10.36441/mahardikaadiwidia.v1i1.390.

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This study aims to describe more deeply the characteristics of a virtual opinion leader in the whatsapp group. The theory used in this study is Computer Mediated Communication (CMC). WhatsApp group admin is an opinion leader in cyberspace (online) where his opinion can determine the formation of opinions of group members or followers to take further action in the real world (offline) and as if the group members are powerless to reject information or opinions that have been submitted by group admins. The results of this study indicate that there are several characteristics of offline opinion leaders that have no effect or are different from the characteristics of online opinion leaders. Among these are the level of education and the level of socio-economic status that is higher than the other members. In the online world, the level of participation and creativity is prioritized as the characteristics of a virtual opinion leader, because these two things can reflect an ideal virtual opinion leader.
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Wu, Jian, Yan Chen, Tiantian Gai, Yujia Liu, Yan Li, and Mingshuo Cao. "A New Leader–Follower Public-Opinion Evolution Model for Maritime Transport Incidents: A Case from Suez Canal Blockage." Journal of Marine Science and Engineering 10, no. 12 (December 15, 2022): 2006. http://dx.doi.org/10.3390/jmse10122006.

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The Suez Canal blockage (SCB) event, one of the world’s major transportation arteries, has attracted significant public attention. This article proposes a new leader–follower public-opinion evolution model on the SCB under online social media, which considers two aspects: (1) obtaining public opinion and attitudes about the SCB; and (2) grasping the evolutionary trend in public opinion on the SCB. To identify the sentiment tendency contained in the collected data, a hybrid sentiment analysis algorithm is presented to analyze Chinese and English data, which captures and analyzes public attitudes on the SCB. In addition, then, the opinion leader-identification mechanism algorithm is proposed, which divides leaders into three categories: positive, neutral and negative leaders. Moreover, the Hegselmann–Krause-based opinion leaders–followers opinion evolution model for the SCB event is established, which not only reflects the interaction of opinions among the online public, but also updates the opinions of the online public until it reaches a stable state. Finally, results and analysis for the SCB are discussed.
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Singh, Baljeet. "Farm Opinion Leaders." Journal of Global Economy 13, no. 1 (March 31, 2017): 75–78. http://dx.doi.org/10.1956/jge.v13i1.448.

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This book endeavours to help the readers identify the farm opinion leaders and to understand the characteristics of farm opinion leaders and farm opinion seekers. Beside this motivation, satisfaction and effectiveness of farm opinion leaders and farm opinion seekers are also demystified for a rural set up. The study of influence of family members on the head decision maker of the family is initiated. A theoretical 4 P’s model of farm opinion leadership is proposed and a new method for identification of farm opinion leaders is conceptualised. Agriculture marketing decisions for four agriculture product categories i) agri input consumables (seed, fertilizer and pesticides) the fast moving agriculture goods (FMAGs), ii) agri input capital (farm machineries) the agriculture durables, iii) agri input credit (formal and informal sources) and iv) agri output (price, packaging, transport, storage and market selection) were studied.
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Ollivere, Ben. "Key opinion leaders." Bone & Joint 360 5, no. 4 (August 2016): 1. http://dx.doi.org/10.1302/2048-0105.54.360456.

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Loeper, Antoine, Jakub Steiner, and Colin Stewart. "Influential Opinion Leaders." Economic Journal 124, no. 581 (March 17, 2014): 1147–67. http://dx.doi.org/10.1111/ecoj.12100.

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Steensma, David P. "Key Opinion Leaders." Journal of Clinical Oncology 33, no. 28 (October 1, 2015): 3213–14. http://dx.doi.org/10.1200/jco.2015.63.1275.

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Thorson, Emily. "Beyond Opinion Leaders." Communication Research 41, no. 3 (April 22, 2012): 353–74. http://dx.doi.org/10.1177/0093650212443824.

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Ardiyanti, Handrini, Ilya Revianti Sunarwinadi, and Udi Rusadi. "Visualization on Twitter Activism Networks and Opinion Leaders: The Case of #FreeWestPapua." Jurnal The Messenger 14, no. 1 (May 12, 2022): 36. http://dx.doi.org/10.26623/themessenger.v14i1.4049.

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<p class="Default"><strong>Introduction: </strong>This study tries to visualize the Twitter activism networks and their opinion leader with the case of #FreeWestPapua activism. This study is important to find out who the opinion leaders and their networks are. This study also provides an overview of how the opinion leader frames opinions about #FreeWestPapua activism on Twitter.</p><p class="Default"><strong>Methods: </strong>This research used Social Media Network Analysis (SMNA). The SMNA method is the application of the Social Network Analysis (SNA) method to examine conversations on social media. Data collection and data processing are collected and visualised with Netlytic.</p><p><strong>Findings: </strong>The results showed that there are 13 opinion leaders and all of the opinion leaders are from outside Papua. This study concluded that there is alienation in separatist activism in the case of #FreeWestPapua on Twitter. The most influential opinion leader in the separatist activism on Twitter is @VeronicaKoman who has the biggest values and is also active to frame public opinion. #FreeWestpapua activism framed Indonesia as a colonial in diagnostic framing and #FreeWestPapua as a solution in prognostic framing. To attract support from the international community, opinion leaders in #FreeWestPapua activism took advantage of the various #BlackLivesMatter issue and other international moments such as Korindo news by BBC.com.</p><strong>Originality:</strong> Although a lot of research on the Free Papua Movement has been done, there has never been a study explains about who opinion leaders and their networks and also how they are framed public opinion about #FreeWestPapua activism on social media.
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BOCCARA, NINO. "MODELS OF OPINION FORMATION: INFLUENCE OF OPINION LEADERS." International Journal of Modern Physics C 19, no. 01 (January 2008): 93–109. http://dx.doi.org/10.1142/s0129183108011954.

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This paper studies the evolution of the distribution of opinions in a population of individuals in which there exist two distinct subgroups of highly-committed, well-connected opinion leaders endowed with a strong convincing power. Each individual, located at a vertex of a directed graph, is characterized by her name, the list of people she is interacting with, her level of awareness, and her opinion. Various temporal evolutions according to different local rules are compared in order to find under which conditions the formation of strongly polarized subgroups, each adopting the opinion of one of the two groups of opinion leaders, is favored.
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Dissertations / Theses on the topic "Opinion leaders"

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Gonzalez, Amanda, Joseph Blomqvist, and Tianchen Hu. "Opinion leaders in the new social environment : A Youtube case on social media opinion leaders." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53422.

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Due to the development of new technology, there has been a shift in many communication concepts. With consumers now gaining more control in the online environment, more influential consumers, or ‘opinion leaders’, can also gain from this increase in power. However, insufficient research has been conducted regarding the concept of social media opinion leadership, and in particular what the relational nature of these new opinion leaders is. Therefore, this study aims to explore this issue within the social media opinion leadership theory. A qualitative research design was applied to get a more in depth insight to the issue, in where interviews were conducted with followers of specific opinion leader on a social media platform. The empirical data was analyzed through the means of coding and interpretation which then lead into the theory of what possible relationships can be found amongst social media opinion leaders and their followers. Conclusively, three types of relationships emerged as most dominant: the trustworthiness relationship, the friendly relationship and the passive relationship. The theoretical contributions of this paper together with practical implications and suggestion for future research are discussed based on that conclusion.
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Kim, Do Kyun. "Identifying Opinion Leaders by Using Social Network Analysis: A Synthesis of Opinion Leadership Data Collection Methods and Instruments." Ohio : Ohio University, 2007. http://www.ohiolink.edu/etd/view.cgi?ohiou1186672135.

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Gcaba, Sazi Sibusiso Nhlanhla. "Influence of young opinion leaders on older generation regarding mobile internet usage." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29634.

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Intergenerational influence is the transmission of information and beliefs from one family generation to the next. Intergenerational influence is at work whenever older generation seek advice from younger generation, or vice versa. The study investigated the influence of young opinion leaders on older generation regarding mobile internet usage.The study followed a convenience research design. A total of 597 online questionnaires were sent to Nedbank Group Technology employees aged over 44 via email. A total of 66 complete, complete, usable, online questionnaires were completed. The key finding was that young opinion leaders are likely to positively influence older generation regarding mobile internet usage. The finding is consistent with previous studies.
Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
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Mirmehdi, Ali. "The Diffusion of Iowa Communications Network Two Decades Latter: Opinion Leaders and Innovation." Thesis, NSUWorks, 2016. https://nsuworks.nova.edu/fse_etd/101.

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This study originally pursues determining how widely diffused Iowa Communications Network (ICN) is as a technology of distance education. To be clear, the question to be answered is: How do representative adopters of the ICN feel about using this technology? Theoretically, positive opinions of these adopters regarding the ICN as a technology of distance learning are viewed as indicating that the technology is fairly diffused. The representative adopters in this study are selected from among experts and educational leaders. Further in the study, it is also sought to explore how distance education might progress in the future. A major point of departure for the study is that favorable opinions toward an innovation help influence its diffusion. Extensive information is thus provided regarding theories of opinion leadership from late 19th century to present. Three different lines of thought are identified among these theories: imitation and modeling, influence from mass media, and influence from the Internet. The study has used these theories to develop three research tools. Two of these tools are used to measure the diffusion of the ICN. The last one is used to make predictions about the future of distance education. The story of the ICN is closely related to what distance education might be like in the coming times. Distance-learning tools would of course grow increasingly advanced. But virtual education that became refined through using the ICN seems to hardly go through drastic change in the foreseeable future.
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Sietman, Rebecca Michelle Border. "Framing the 2004 Presidential Election: the role of media, political discussion, and opinion leaders." Connect to this title online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1117641050.

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Thesis (Ph. D.)--Ohio State University, 2005.
Title from first page of PDF file. Document formatted into pages; contains xiv, 199 p. Includes bibliographical references (p. 180-199). Available online via OhioLINK's ETD Center
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Kratzer, Jan, and Christopher Lettl. "Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren." University of Chicago Press, 2009. http://dx.doi.org/10.1086/599324.

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Prior research has shown that both lead users and opinion leaders may propel the diffusion of innovation. This raises the question of whether lead users and opinion leaders are positioned similarly in social networks, which we address using a sample of 23 school classes consisting of 537 children. Research among children is very scarce in this particular domain. Our statistical analyses based on hierarchical linear modeling reveal two general results: first, lead users among children appear to possess a variety of links between clusters; second, opinion leaders are locally positioned within clusters of children and have many direct links. (authors' abstract)
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NUNES, RENATA HUHN. "EFFECTS OF OPINION LEADERS RECOMMENDATIONS IN SOCIAL MEDIA ON THEIR FOLLOWER S PURCHASE INTENTION." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2016. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27447@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO
As mídias sociais virtuais têm mudado a forma como os consumidores se comunicam e interagem. O ambiente virtual permitiu que eles tivessem acesso a uma grande quantidade de dados de maneira rápida e barata. Nesse contexto, líderes de opinião digitais aparecem como importantes fontes de informação, provendo opiniões especializadas sobre produtos e serviços. Considerando-se que existe uma vasta disponibilidade de mensagens sobre consumo, torna-se interessante entender como essas mensagens conseguem interferir na intenção de compra dos consumidores potenciais. No presente estudo foi proposto que após um consumidor ter acesso, em mídias sociais virtuais, a mensagens com capacidade de persuasão passadas por líderes de opinião digitais, ocorre a aceitação das informações e a mudança na atitude em relação a compra de produtos recomendados por eles. Esses dois fatores, por sua vez, influenciam a intenção de compra do consumidor. Dados coletados via survey online com 204 usuários da mídia social virtual Instagram, seguidores da conta Comprei e Aprovei, foram analisados por meio de equações estruturais a fim de testar o modelo proposto com hipóteses sobre o comportamento do consumidor na adoção de informações em mídias sociais virtuais para decisões de consumo. Com base nos dados coletados, observou-se que um líder de opinião digital capaz de gerar mensagens persuasivas consegue mudar a atitude dos seus seguidores e fazer com que aceitem a informação fornecida, influenciando a intenção de compra dos produtos avaliados. Isso realça a relevância desses líderes de opinião para estratégias de Marketing das empresas.
Virtual social media has been changing the way consumers interact and communicate to each other. The online environment has allowed people to access a great amount of data in a quick-and-cheap way. In face of that, digital opinion leaders emerge as important sources of information, providing expert opinions about products and services. Since there is a wide amount of consumption-related messages available, it could be interesting to understand how this type of message can interfere with consumers shopping intentions. On this study, it is hypothised that after having access to persuasive messages published by digital opinion leaders, one tends to accept the information and change its attitude towards buying what was recommended. These two factors, then, impactate consumer s shopping intentions. Online surveys were conducted with 204 followers of the Brazilian account Comprei e Aprovei on Instagram, an online social media. The data was analyzed through structural equation modeling in order to test whether or not the proposed model and its hypotheses could be validated. Based on the collected data, it was possible to verify that a digital opinion leader that is capable of creating persuasive messages can change the attitude of their followers and lead them to accept the given information, and through that, increase their intention to buy the evaluated products or services. All this emphasize the relevance of these opinion leaders in Marketing-strategy contexts.
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Vitale, Dean C. Armenakis Achilles A. "Organizational change recipients and choosing an opinion leader a mixed methods investigation /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SUMMER/Management/Dissertation/Vitale_Dean_35.pdf.

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Graham, Stephen W. "A role analysis of opinion leaders, adopters, and communicative adopters with a dynamically continuous innovation." CSUSB ScholarWorks, 1995. https://scholarworks.lib.csusb.edu/etd-project/1027.

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Bennett, Belinda Renee. "The Influence of Student Interactions on College Student Leader Change in Opinion: Differences by Frequency of Involvement." Diss., Virginia Tech, 2006. http://hdl.handle.net/10919/29958.

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Leaders are generally viewed in a positive frame as having the ability to influence and motivate others (Tierney, 2005). They are frequently required to make choices in order to lead their organizations. Those choices are often influenced by the opinions of followers and public opinion in general (McIntosh, Cacciola, Clermont & Keniry, 2001). Understanding the opinion formation process, how leaders formulate opinions and how they make choices in leading their organizations is still at issue (Burns, 1978; Gardner, 1990). One of the goals of higher education is to create student leaders who are contributing members of society and who are able to generate informed opinions. The purpose of this study was to explore the influence of student-student interactions on change of opinion among student leaders (SLs) and non-student leaders (NSLs). This study compared differences between student leaders and non-student leaders, and sought to examine which types of discussions with students different from oneself, best predict change in opinion. Data from the 2004 College Student Experience Questionnaire (CSEQ) (Pace, 1984) were used in the study. The CSEQ asks respondents about their involvement with leadership experiences and the degree to which they have influenced others' opinions and been influenced by others' opinions. Participants also report how often they have become acquainted with or had discussions with other students who are different from themselves based on several characteristics. These characteristics referred to individuals who had different interests, philosophies of life or personal values, political opinions, religious beliefs, race or ethnic backgrounds, family backgrounds or were from different countries. Data were analyzed via logistic regression and t-tests. Findings revealed that discussions with other students who are different from oneself in regards to political values and country of origin lead to higher levels of opinion change. Opinion change, then, is influenced by specific types of discussions, and these discussions have an even greater influence on SLs than NSLs. In addition, highly involved SLs engage in discussions with others different from oneself significantly more often than less involved SLs for each of the seven types of discussions.
Ph. D.
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Books on the topic "Opinion leaders"

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J, Rozell Mark, and Pontuso James F, eds. American conservative opinion leaders. Boulder: Westview Press, 1990.

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Lecky, William Edward Hartpole. Leaders of public opinion in Ireland. Bristol, U.K: Thoemmes Press, 2000.

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Opinion pieces by South African thought leaders. Rosebank, South Africa: Penguin Books, 2011.

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The leaders of public opinion in Ireland. London: Saunders, Otley, 1990.

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Wolff, Martin. China: Current thinking of tomorrow's leaders. Newcastle upon Tyne: Cambridge Scholars, 2012.

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Wolff, Martin. China: Current thinking of tomorrow's leaders. Newcastle upon Tyne: Cambridge Scholars, 2012.

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Kotzé, H. J. Transitional politics in South Africa: Attitudes of opinion-leaders. Stellenbosch: Centre for International and Comparative Politics, University of Stellenbosch, 1992.

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Manipulation and consent: How voters and leaders manage complexity. Vancouver: UBC Press, 1993.

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Cohen, Steven Martin. Israel-Diaspora relations: A survey of American Jewish leaders. Tel Aviv, Israel: Israel-Diaspora Institute, 1990.

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Murray, Shoon Kathleen. Anchors against change: American opinion leaders' beliefs after the Cold War. Ann Arbor: University of Michigan Press, 1996.

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Book chapters on the topic "Opinion leaders"

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Hailey, David. "Patient Opinion Leaders." In Encyclopedia of Gerontology and Population Aging, 1–3. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-69892-2_453-1.

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Hailey, David. "Patient Opinion Leaders." In Encyclopedia of Gerontology and Population Aging, 3729–31. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-22009-9_453.

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Erikson, Robert S., and Kent L. Tedin. "The Public and Its Elected Leaders." In American Public Opinion, 283–313. Tenth Edition. | New York : Routledge, 2019. | "Ninth edition published by Pearson Education Inc. 2015"—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351034746-10.

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Yoo, Kyung-Hyan, Ulrike Gretzel, and Florian Zach. "Travel Opinion Leaders and Seekers." In Information and Communication Technologies in Tourism 2011, 525–35. Vienna: Springer Vienna, 2011. http://dx.doi.org/10.1007/978-3-7091-0503-0_42.

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Chen, Yi, Xiaolong Wang, Buzhou Tang, Ruifeng Xu, Bo Yuan, Xin Xiang, and Junzhao Bu. "Identifying Opinion Leaders from Online Comments." In Communications in Computer and Information Science, 231–39. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-45558-6_21.

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Mitterfellner, Olga. "Social media, blogs and opinion-leaders." In Fashion Marketing and Communication, 80–96. Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429451591-5.

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Zhou, Shuang, Helen McCormick, Marta Blazquez, and Liz Barnes. "eWOM: The Rise of the Opinion Leaders." In Social Commerce, 189–212. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-03617-1_11.

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Rana, Pradumna B., and Xianbai Ji. "The Perception Survey of Asian Opinion Leaders." In China’s Belt and Road Initiative, 71–92. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5171-0_4.

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Lexchin, Joel. "Key Opinion Leaders and the Control of Knowledge." In Groupthink in Science, 143–52. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36822-7_12.

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Zhao, Tao, Hong Huang, and Xiaoming Fu. "Identifying Topical Opinion Leaders in Social Community Question Answering." In Database Systems for Advanced Applications, 372–87. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-91452-7_25.

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Conference papers on the topic "Opinion leaders"

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Kavanaugh, Andrea, Than Than Zin, John M. Carroll, Joseph Schmitz, Manuel Pérez-Quiñones, and Philip Isenhour. "When opinion leaders blog." In the 2006 national conference. New York, New York, USA: ACM Press, 2006. http://dx.doi.org/10.1145/1146598.1146628.

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Lu, Yi, Yiyi Zhao, Jiangbo Zhang, Jiangping Hu, and Xiaoming Hu. "Fuzzy Hegselmann-Krause Opinion Dynamics with Opinion Leaders." In 2019 Chinese Control Conference (CCC). IEEE, 2019. http://dx.doi.org/10.23919/chicc.2019.8865519.

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Hengmin Zhou and Daniel Zeng. "Finding leaders from opinion networks." In 2009 IEEE International Conference on Intelligence and Security Informatics. IEEE, 2009. http://dx.doi.org/10.1109/isi.2009.5137323.

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Mai, Van Sy, and Eyad H. Abed. "Opinion Dynamics with Persistent Leaders." In 2014 IEEE 53rd Annual Conference on Decision and Control (CDC). IEEE, 2014. http://dx.doi.org/10.1109/cdc.2014.7039836.

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Zhai, Zhongwu, Hua Xu, and Peifa Jia. "Identifying Opinion Leaders in BBS." In 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology. IEEE, 2008. http://dx.doi.org/10.1109/wiiat.2008.37.

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Wang, Jianling, Kaize Ding, Ziwei Zhu, Yin Zhang, and James Caverlee. "Key Opinion Leaders in Recommendation Systems." In WSDM '20: The Thirteenth ACM International Conference on Web Search and Data Mining. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3336191.3371826.

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Song, Xiaodan, Yun Chi, Koji Hino, and Belle Tseng. "Identifying opinion leaders in the blogosphere." In the sixteenth ACM conference. New York, New York, USA: ACM Press, 2007. http://dx.doi.org/10.1145/1321440.1321588.

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Zhao, Yiyi, and Gang Kou. "Opinion evolution of a social group with extreme opinion leaders." In 2016 6th International Conference on Computers Communications and Control (ICCCC). IEEE, 2016. http://dx.doi.org/10.1109/icccc.2016.7496740.

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Cheng, Fusuijing, Chenghui Yan, Yongfeng Huang, and Linna Zhou. "Algorithm of identifying opinion leaders in BBS." In 2012 IEEE 2nd International Conference on Cloud Computing and Intelligence Systems (CCIS). IEEE, 2012. http://dx.doi.org/10.1109/ccis.2012.6664563.

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Khan, Nida Saddaf, Maira Ata, and Quratulain Rajput. "Identification of opinion leaders in social network." In 2015 International Conference on Information and Communication Technologies (ICICT). IEEE, 2015. http://dx.doi.org/10.1109/icict.2015.7469483.

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Reports on the topic "Opinion leaders"

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Khan, M. E., Isha Bhatnagar, Deepthi Varma, and Anvita Dixit. Key opinion leaders' views regarding emergency contraception in India. Population Council, 2012. http://dx.doi.org/10.31899/rh2.1047.

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DePhillips, Alison, and Jihyeong Son. Millennials' Fashion Consumption: Who Are Fashion Opinion Leaders in Social Media? Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1813.

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Shey Wiysonge, Charles. Does use of local opinion leaders improve professional practice and patient outcomes? SUPPORT, 2016. http://dx.doi.org/10.30846/1608113.

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Abstract:
Opinion leaders are a small number of individuals within a community who have an influence on what the rest of the community does. They are active media users, who interpret the meaning of media messages or content for lower-end media users. Because of their influence, it is thought that opinion leaders may be able to persuade healthcare providers to use the best available evidence when treating and managing patients.
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Ahonsi, Babatunde, Salisu Ishaku, Araoyinbo Idowu, and Ayodeji Oginni. Providers' and key opinion leaders' attitudes, beliefs, and practices regarding emergency contraception in Nigeria. Population Council, 2012. http://dx.doi.org/10.31899/rh2.1017.

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Esantsi, Selina, Francis Onyango, Gloria Asare, Emmanuel Kuffour, Placide Tapsoba, Harriet Birungi, and Ian Askew. Community opinion leaders in Ghana speak out on adolescent sexuality: What are the issues? Population Council, 2015. http://dx.doi.org/10.31899/rh4.1013.

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Deltell, L., ML Congosto, F. Claes, and JM Osteso. Identification and analysis of the opinion leaders around the figure of Hugo Chávez on Twitter. Revista Latina de Comunicación Social, RLCS, December 2013. http://dx.doi.org/10.4185/rlcs-2013-997en.

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Khan, M. E., Deepthi Varma, Isha Bhatnagar, Anvita Dixit, and Martha Brady. Attitudes, beliefs, and practices of providers and key opinion leaders on emergency contraception in India. Population Council, 2012. http://dx.doi.org/10.31899/rh2.1050.

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Mane, Babacar, Martha Brady, Saumya RamaRao, and Fatou Mbow. Providers' and key opinion leaders' attitudes and practices regarding emergency contraception in Senegal: Key findings. Population Council, 2012. http://dx.doi.org/10.31899/rh2.1062.

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Ahonsi, Babatunde, Salisu Ishaku, Araoyinbo Idowu, and Ayodeji Oginni. Providers' and key opinion leaders' attitudes, beliefs, and practices regarding emergency contraception in Nigeria: Key findings. Population Council, 2012. http://dx.doi.org/10.31899/rh2.1065.

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Mane, Babacar, Saumya RamaRao, Martha Brady, Fatou Mbow, and Ababacar Ababacar. Attitudes, beliefs, and practices of key opinion leaders (KOL) and providers about emergency contraception (EC) in Senegal. Population Council, 2012. http://dx.doi.org/10.31899/rh1.1005.

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