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1

Heriyanto, Dodik, and Yaries Putro. "Challenges and Opportunities of the Establishment ASEAN Open Skies Policy." PADJADJARAN Jurnal Ilmu Hukum (Journal of Law) 06, no. 03 (December 2019): 466–88. http://dx.doi.org/10.22304/pjih.v6n3.a3.

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Open skies policy is a concept of free market of airline industry. It eliminates single government’s influence in regulation and management of aviation industry. As implemented by the ASEAN Single Aviation Market (ASEAN-SAM) per 2015, the open skies policy aims to increase regional connectivity and regional economic growth by permitting airline industries from each ASEAN member states to fly above the Southeast Asian region without any barriers or restrictions. This policy has raised pros and cons from each ASEAN member state. Indonesia and some other states are still reluctant to adopt the open skies policy. By entering into commercial agreement to open their airspace, each member states will challenge their state sovereignty over the airspace above a state’s territory. This study argues that regional open skies policy provides greater economic advantages for the consumers of airline industry. However, this policy does not parallel to the basic principles of ASEAN. State sovereignty must be preserved in the liberalization that open skies represents. ASEAN Way, though inflexible, assigns member states with full sovereignty, which does not limit open skies policy implementation. This study, then, proposed legal framework through model of regional agreement to compromise between the state sovereignty principles and the regional open skies policy.
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Heriyanto, Dodik, and Yaries Putro. "Challenges and Opportunities of the Establishment ASEAN Open Skies Policy." PADJADJARAN Jurnal Ilmu Hukum (Journal of Law) 06, no. 03 (December 2019): 466–88. http://dx.doi.org/10.22304/pjih.v6n3.a3.

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Open skies policy is a concept of free market of airline industry. It eliminates single government’s influence in regulation and management of aviation industry. As implemented by the ASEAN Single Aviation Market (ASEAN-SAM) per 2015, the open skies policy aims to increase regional connectivity and regional economic growth by permitting airline industries from each ASEAN member states to fly above the Southeast Asian region without any barriers or restrictions. This policy has raised pros and cons from each ASEAN member state. Indonesia and some other states are still reluctant to adopt the open skies policy. By entering into commercial agreement to open their airspace, each member states will challenge their state sovereignty over the airspace above a state’s territory. This study argues that regional open skies policy provides greater economic advantages for the consumers of airline industry. However, this policy does not parallel to the basic principles of ASEAN. State sovereignty must be preserved in the liberalization that open skies represents. ASEAN Way, though inflexible, assigns member states with full sovereignty, which does not limit open skies policy implementation. This study, then, proposed legal framework through model of regional agreement to compromise between the state sovereignty principles and the regional open skies policy.
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3

Forsyth, Peter, John King, and Cherry Lyn Rodolfo. "Open Skies in ASEAN." Journal of Air Transport Management 12, no. 3 (May 2006): 143–52. http://dx.doi.org/10.1016/j.jairtraman.2005.11.004.

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4

Morrison, William G., and Jaap de Wit. "US open skies agreements and unlevel playing fields." Journal of Air Transport Management 74 (January 2019): 30–38. http://dx.doi.org/10.1016/j.jairtraman.2018.09.004.

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5

Elek, A., C. Findlay, P. Hooper, and T. Warren. "“Open skies” or open clubs? New issues for Asia Pacific Economic Cooperation." Journal of Air Transport Management 5, no. 3 (July 1999): 143–51. http://dx.doi.org/10.1016/s0969-6997(99)00008-3.

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6

Permana, Prayoga, Herman W. Hoen, and Ronald L. Holzhacker. "Political Economy of ASEAN Open Skies Policy: Business Preferences, Competition and Commitment to Economic Integration." Journal of Asian Economic Integration 2, no. 1 (April 2020): 44–61. http://dx.doi.org/10.1177/2631684620910520.

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Despite significant growth of the domestic airline industry, Indonesia was hesitant to ratify the ASEAN Open Skies Policy (OSP) until 2016. One of the recent findings exposed the increasing concern over foreign–domestic airline competition with too little attention in exploring airline aspirations and the potential interplay between the airline preferences and the state interest. This study empirically investigates the dynamics of domestic resistance to the implementation of OSP, and to what extent the interplay of Indonesian airlines’ business preferences, ASEAN contexts and state interests have contributed to the OSP ratification postponement. Taking some lessons from the OSP ratification, we argue that the efforts towards advancing ASEAN economic integration through the open skies are contested domestically when business preferences showed mixed reactions. There has been little agreement on how the OSP could benefit the domestic airlines following their own business strategy. In the meantime, state principles indicated certain priorities for domestic interests, while ASEAN contexts allowed a member state to practice a negotiated move. The study was conducted using a qualitative method, with semi-structured interviews involving three Indonesian airlines (state and privately owned, full service and budget airlines), government officials, a civil society element and the Indonesian national air carriers association. JEL Classification: F0, F5
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7

Cosmas, Alex, Peter Belobaba, and William Swelbar. "The effects of open skies agreements on transatlantic air service levels." Journal of Air Transport Management 16, no. 4 (July 2010): 222–25. http://dx.doi.org/10.1016/j.jairtraman.2009.11.004.

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8

de Wit, Jaap, and Guillaume Burghouwt. "Airneth Conference 2008 special issue: the impact of EU–US Open Skies." Journal of Air Transport Management 15, no. 2 (March 2009): 57–58. http://dx.doi.org/10.1016/j.jairtraman.2008.10.001.

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9

Tan, Alan Khee-Jin. "The ASEAN multilateral agreement on air services: En route to open skies?" Journal of Air Transport Management 16, no. 6 (November 2010): 289–94. http://dx.doi.org/10.1016/j.jairtraman.2010.01.004.

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10

Tal, David. "From the Open Skies Proposal of 1955 to the Norstad Plan of 1960: A Plan Too Far." Journal of Cold War Studies 10, no. 4 (October 2008): 66–93. http://dx.doi.org/10.1162/jcws.2008.10.4.66.

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A proposal drafted by General Lauris Norstad for the creation of a limited inspection zone in Central Europe and in the Arctic Circle—a proposal that came to be known as the Norstad Plan—evolved out of President Dwight D. Eisenhower's Open Skies proposal. The proposal, based on ideas promoted by Eisenhower's disarmament adviser, Harold Stassen, departed from traditional U.S. disarmament policy. The plan was eventually aborted by West Germany and France, but the document heralded a shift in Eisenhower's disarmament policy. The president was ready to give up the all-or-nothing approach and adopt an incremental approach. To this end, the United States would make concessions that would render U.S. proposals more acceptable to the Soviet Union. The plan adumbrated the conceptual change that paved the way for the Limited Nuclear Test Ban Treaty and the Non-Proliferation Treaty.
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11

Mayor, Karen, and Richard S. J. Tol. "Aviation and the environment in the context of the EU–US Open Skies agreement." Journal of Air Transport Management 15, no. 2 (March 2009): 90–95. http://dx.doi.org/10.1016/j.jairtraman.2008.09.018.

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12

Pitfield, D. E. "The assessment of the EU–US Open Skies Agreement: The counterfactual and other difficulties." Journal of Air Transport Management 15, no. 6 (November 2009): 308–14. http://dx.doi.org/10.1016/j.jairtraman.2009.04.002.

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13

Button, Kenneth. "The impact of US–EU “Open Skies” agreement on airline market structures and airline networks." Journal of Air Transport Management 15, no. 2 (March 2009): 59–71. http://dx.doi.org/10.1016/j.jairtraman.2008.09.010.

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14

Baxter, Glenn, Panarat Srisaeng, and Graham Wild. "The Role of Freighter Aircraft in a Full-Service Network Airline Air Freight Services: The Case of Qantas Freight." MAD - Magazine of Aviation Development 6, no. 4 (October 15, 2018): 28–51. http://dx.doi.org/10.14311/mad.2018.04.05.

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<p>The dedicated all-cargo aircraft market is vital to the global economy. Freighter aircraft now carry around 56 per cent of world air cargo traffic. Using an in-depth case study research design, this study examined the Qantas Freight Boeing B747-400 and B767-300 freighter aircraft route network design during the 2017/2018 Northern Winter Flight schedule period, which was in effect from the 29th October 2017 to March 24th, 2018. The qualitative data were examined by document analysis. The study found that Qantas Freight deploy their leased B747-400 freighter aircraft on a route network that originates in Sydney and incorporates key markets in Thailand and China with major markets in the United States. The Boeing B767-300 freighter aircraft operated 5 services per week on a Sydney/Auckland/Christchurch/Sydney routing as a well as a weekly Sydney/Hong Kong/Sydney service. The Boeing B747-400 freighter services could generate 114,755,020 available freight tonne kilometres (AFTKs) over the schedule period. The Boeing B767-300 freighter aircraft could generate 46,974,1440 AFTKs. The Qantas Freight route network and freighter fleet is underpinned by Australia’s liberalized freighter aircraft policy, the “Open Skies” agreement between Australia and China – which permits the onward carriage of cargo traffic across the trans-Pacific – and the liberalized “open skies” agreement with New Zealand.</p>
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15

Mayor, Karen, and Richard S. J. Tol. "The impact of the EU–US Open Skies agreement on international travel and carbon dioxide emissions." Journal of Air Transport Management 14, no. 1 (January 2008): 1–7. http://dx.doi.org/10.1016/j.jairtraman.2007.07.005.

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16

Hutagalung, Siti Merida, Ruth Hanna Simatupang, and Sinta Herindrasti. "KEBIJAKAN "OPEN SKY" BAGI PERKEMBANGAN DAN PERTUMBUHAN INDUSTRI PENERBANGAN DARI PERSPEKTIF HUKUM DAN KERJASAMA INTERNASIONAL KAJIAN: INDONESIA, MALAYSIA, DAN VIETNAM." Jurnal Asia Pacific Studies 2, no. 1 (June 4, 2018): 71. http://dx.doi.org/10.33541/japs.v2i1.670.

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Ruang udara nasional negara-negara anggota ASEAN telah ditetapkan menjadi langit terbuka bagi penerbangan diantara sejak tahun 2010. Penerapan kebijakan open sky tersebut tidak seluruhnya dapat dilakukan serempak karena terkait dengan masalah regulasi, penyiapan dan kesiapan infrastruktur karena terkait dengan kondisi ekonomi masing-masing negara dan teknis penerbangan. Kebijakan open sky walau sarat dengan masalah regulasi dan kerjasama internasional dalam bidang bisnis dan ekonomi tetap harus diterapkan. Hal tersebut terkait dengan globalisasi dan peningkatan kesejahteraan regional di Asia Tenggara. Saat ini masalah tersebut dilakukan melalui perjanjian bilateral dan multilateral diantara negara-diantara anggota, termasuk Indonesia, Malaysia dan Vietnam. Praktik penerapan kebijakan open sky terbukti dapat mengembangkan industri penerbangan. Permasalahan ini diteliti dengan menerapkan metodologi penelitian analisis deskriptif dan yuridis normatif. Untuk membahas permasalahan diterapkan teori kedaulatan, teori kebijakan publik dan teori kerjasama internasional agar permasalahan terungkap dengan tuntas. Kata kunci: ASEAN, open sky, industri penerbangan Abstract The national air space of the countries members of ASEAN had been set to be open skies for flights between them since the year 2010. The application of the open sky policy is not entirely can be performed synchronously because of regulatory issues, related to the preparation and readiness infrastructure because economic conditions associated with each country and technical flight. The open sky policy although laden with regulatory issues and international cooperation in the field of business and economy should still be applied. It is associated with globalization and increased regional prosperity in Southeast Asia. Currently the issue is done through bilateral and multilateral agreements between the countries among the members, including Indonesia, Malaysia and Viet Nam. Practice of application of the open sky policy proved to be able to develop the aviation industry. This issue was examined by applying research methodology descriptive and normative juridical analysis. The problem is discussed by implementing the theory of sovereignty, public policy and the theory of international cooperation so that the problems unfold completely. Keywords: ASEAN, open sky, aviation industry
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17

Barrett, Sean D. "EU/US Open Skies – Competition and change in the world aviation market: The implications for the Irish aviation market." Journal of Air Transport Management 15, no. 2 (March 2009): 78–82. http://dx.doi.org/10.1016/j.jairtraman.2008.09.006.

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18

Tarry, Scott E., and Michelle Fuller. "If You Convince Them, They Will Come: Airports and Competition in an Uncertain Global Air Travel Market." Public Works Management & Policy 1, no. 3 (January 1997): 258–70. http://dx.doi.org/10.1177/1087724x9700100305.

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Airports no longer have the luxury of operating as public utilities, secure from the competition or the demands of the global economy. Domestic deregulation of the airline industry, the inability of the federal government to achieve fully its open skies goals, the globalization and consolidation strategies of the nation's major carriers, and the globalization of the world economy in general, place airport managers and policy makers in a precarious position. This article examines the effect of these changes on the strategies and tactics of America's airports to succeed in what has become a fiercely competitive market for international air service. With the devolution of decision making authority to states and localities, airports find themselves pitted against one another in a battle for economic and political resources. Our examination suggests that airports hoping to succeed in securing or maintaining direct international access or gateway status must adopt aggressive and innovative strategies.
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19

Nyaruwata, Shepherd, and Douglas Runyowa. "Transport Choices and Tourism Destination Competitiveness: The Case of Zimbabwe." Business and Economic Research 7, no. 2 (October 16, 2017): 332. http://dx.doi.org/10.5296/ber.v7i2.12000.

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The tourism industry in Zimbabwe has experienced fluctuating trends in its growth since the dawn of the new millennium. The Ministry of Tourism and Hospitality Industry undertook a visitor exit survey in 2015/2016 period. The purpose of the study was to gather visitors’ views on Zimbabwe as a tourist destination in order to guide policy formulation on the sector. One of the objectives of the survey was to assess the visitor perceptions of Zimbabwe as a competitive tourist destination. Questionnaires were administered to departing visitors at the country’s three international airports and seven border posts during the period July 2015 until June 2016. The results of the survey indicated that 77% of visitors use road transport to enter into the country. The survey also showed that 18% of visitors to the country travelled by air. It is recommended that that the government accelerates the implementation of the open skies policy so as to attract more direct international airlines to fly into the country. It is also recommended that the government undertakes massive improvement of the road infrastructure in the country so as to encourage the geographical distribution of tourists within the country. It is finally recommended that the private sector and the national tourist organization, Zimbabwe Tourist Authority (ZTA) engage international tour operators and persuade them to develop and promote fly-drive tour packages to the country.
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20

Kim, Beomsoo, and Jurak Kim. "The rise of a new tourism destination: How did Vladivostok become the closest Europe for Korean tourists?" Journal of Eurasian Studies 11, no. 2 (May 18, 2020): 117–32. http://dx.doi.org/10.1177/1879366520920639.

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The purpose of this study was to investigate the emergence of Vladivostok, Russia, as a new tourism destination for Koreans from the perspective of a social construction of space. This study analyzed the process using two axes, one representing the discourse of development as a pull factor and the other representing the discourse of a region as a push factor. Vladivostok established a physical and institutional foundation to evolve into a new destination through investments by the Russian Far East development project beginning in the mid-2000s. Also pivotal were two bilateral agreements between Korea and Russia: the Open Skies Agreement (2012) and the Visa Waiver Agreement (2014). Vladivostok, with these practices, was advertised as a tourism destination through Korean travel agencies that realized the area’s potential after those changes. The promoted image of Vladivostok as “the closest European city to Korea” was reinforced socially through frequent exposure on reality television programs. By satisfying the expectations of tourists seeking new and unique places to visit, Vladivostok became a popular destination. This is how a place that was once perceived negatively develops a new image through changes in policy, institutional practices, and a revised sociocultural gaze, thereby revealing that the destination is socially constructed.
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Liu, Shaoxuan, and Tae Hoon Oum. "Prospects for air policy liberalization in China as a Result of China-ASEAN Open Skies: Changing role of Chinese mega carriers in global scene and anticipated Low Cost Carrier competition." Transport Policy 72 (December 2018): A1—A9. http://dx.doi.org/10.1016/j.tranpol.2018.08.001.

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22

Sartori, Ernani. "The Arctic ice melting confirms the new theory." Journal of Water and Climate Change 10, no. 2 (October 5, 2018): 321–43. http://dx.doi.org/10.2166/wcc.2018.153.

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Abstract The new theory shows that the global and the Arctic atmospheres behave as an open atmosphere (few clouds) or as a ‘closed’ atmosphere (fully cloudy), which explains the Arctic ice melting. Within the closed atmosphere the solar radiation, wind and evaporation are reduced while the water and air temperatures and the humidity increase. Real data confirm these effects for the planet and for the Arctic. Many authors did not understand these apparent inconsistencies, but this paper solves many intriguing problems, and provides solutions that led the present author to discover the new hydrological cycle. Some human activities increase the formation of clouds and precipitation or of droughts. The sun is not the only heat source for the atmosphere. Several real data confirm that clouds have increased over decades globally and at the Arctic. These intensifications also confirm the operation of the new hydrological cycle and of the Sartori theory. Many real data show that while the Arctic ice has melted, the cloud cover has pushed the temperatures up above freezing and has raised them by 2–3 °C compared to cloudless skies as well as acting to warm the Arctic for most of the annual cycles.
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23

Prabandari, Adya Paramita. "INDONESIA’S AIR SOVEREIGNTY ISSUES IN THE GLOBAL ERA." Diponegoro Law Review 4, no. 2 (October 1, 2019): 181. http://dx.doi.org/10.14710/dilrev.4.2.2019.181-193.

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A state has a government as the supreme authority that has a complete and exclusive jurisdiction over its territory. It is very important to Indonesia, with its vast territory, to preserve and uphold the state’s sovereignty, particularly over its airspace. Especially in this global era, when the rapid development of technologies resulting in the end of geography era, and the world seems to be borderless. The issue discussed in this paper is Indonesia’s air sovereignty issues in the global era. The things to be concerned by the Government of Indonesia on the management and protection of the state’s sovereignty over the airspace in the global era are: (1) the take over of the Flight Information Region above Riau and Natuna from Singapore FIR; (2) the prevention and suppression of airspace violation incidents; and (3) the impact of Indonesia’s ratification on the ASEAN Open Skies Policy to the protection of the sovereignty over Indonesia’s airspace. A state’s airspace is very strategic because it is the first fortress of a state, in which all foreign forces can fly in first. Therefore as a state with vast territory, the Government of Indonesia must work hard to be able to preserve and uphold the sovereignty over its territory, especially in defending the state’s sovereignty over its airspace in the global era.
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Espírito Santo Jr., Respício Antônio Do. "In Search of Open Skies: Law and Policy for a New Era in International Aviation." TRANSPORTES 6, no. 2 (April 18, 1998). http://dx.doi.org/10.14295/transportes.v6i2.256.

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25

Hidayat, Nila K., Sri Nurhendiarni, and Linus Pasasa. "THE EFFECT OF ASEAN OPEN SKIES POLICY 2015 UPON OPPORTUNITIES FOR LOW-COST CARRIERS IN INDONESIA – A CASE STUDY OF PT.CITILINK." South East Asian Journal of Management 9, no. 1 (June 8, 2015). http://dx.doi.org/10.21002/seam.v9i1.4371.

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26

Deruelle, Fabien. "Are persistent aircraft trails a threat to the environment and health?" Reviews on Environmental Health, July 7, 2021. http://dx.doi.org/10.1515/reveh-2021-0060.

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Abstract According to most scientific studies, media and governments, the white trails that can be seen behind aircraft in flight, corresponding to condensation mixed with engine particulate emissions, only persist under specific atmospheric conditions. They are called condensation trails, and cirrus contrails when they remain for hours to reach several kilometers wide. The fact that they have gradually filled the skies over the last twenty years would be due to the increase in air traffic. However, other official documents link these persistent trails to a weather modification technology called solar geoengineering by stratospheric aerosol injection (SAI). These sprays would be mainly composed of metallic particles (Al, Ba, Sr, Fe, nanoparticles) and sulfur, which would considerably increase air, soil and water pollution. Many of the current environmental and health problems are consistent with those described in the literature on solar geoengineering by SAI if this method was employed. For example, metal particles used are well known environmental contaminants, ozone layer depletion, cardiorespiratory diseases, neurodegenerative diseases, sunburn. The observations (whiter skies, less solar power) also correspond to the same risks as those described in the solar geoengineering works. Patents show that this weather modification technology has been known and mastered for a long time. In addition, some scientific papers as well as policy documents suggest that solar geoengineering by SAI has been used for many years. The amount of official information presented in this review is intended to open new ways of investigation, free of conflicts of interest, about the growing global pollution of persistent aircraft trails and their possible links with solar geoengineering by SAI.
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Smerichevskyi, Serhii, and Svitlana Gura. "SYSTEM ECONOMIC DYNAMICS OF PASSENGER AIR TRANSPORT AND INSTITUTIONAL MECHANISMS OF ITS REGULATION." PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY, no. 2(82) (2021). http://dx.doi.org/10.32782/2520-2200/2021-2-6.

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In the article the system dynamics as a method of studying complex hierarchical systems is applied to the diagnosis of the state and development of passenger air transport in Ukraine during 2010-2020 to clarify the causal quantitative, qualitative, structural changes. The rapid, linear, uniform growth of air passenger traffic in Ukraine during 2015-2019, associated with the signing of the Association Agreement with the EU, has been established. The following 2020 has been identified as a bifurcation point that has reversed a steady upward trend to a sharp threefold decline in passenger traffic due to restrictive measures to counter the spread of COVID-19. Intensive processes of concentration in passenger air transport were revealed, as the growth of passenger turnover took place against the background of a reduction in the number of enterprises and an even greater rate of reduction of employment in the industry. The distribution of the number of employees, services provided, value added created, financial results obtained by size of enterprises is exponential, as the vast majority of them are large enterprises, the share of which is small. The general estimation of development of passenger air transport is carried out on the criterion of financial results. Its shortcomings are: the presence of systemic losses during 2010-2014, a significant number of unprofitable enterprises, the positives – profitable activities at the industry level in 2019, the growing trend of the share of profitable enterprises. The content of institutional mechanisms for regulating the development of passenger air transport enterprises, represented by the management of social and labor relations in the industry, the introduction of customer-oriented approach and promising technologies for passenger air service development, strengthening guarantees of consumer protection, interaction with European and global transport systems. It is shown that the institutional mechanisms of regulation of passenger air transport should not be based on state protectionism, but on the criterion of increasing the efficiency and competitiveness of air transport market entities within the framework of the «open skies» policy.
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"Foreign Direct Investment on Export of Leather and Leather Products in India." International Journal of Recent Technology and Engineering 8, no. 2S10 (October 11, 2019): 214–17. http://dx.doi.org/10.35940/ijrte.b1036.0982s1019.

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Globalization brought the foreign direct investment which often made in developing countries and open economic countries like India. It offers an adept workforce and yield flourishing prospects for the investor. A foreign investment prospers domestic markets and induces to get into global markets as well as to enhance and experience the international trade exposure. FDI also introduces more substantial benefits like inventive products, technology, job opportunity, expansion of trade and helps to build FOREX reserve to satisfy the trade deficit. The leather and leather products industry has got inherent potential for FDI inflow. The leather industry in India considered as a major accord to Indian economy, which accounts for 12.9% of the global leather production. Annually produces around 3 billion sq.ft of hides and skins, contributes 9% of the global footwear production annually produces 2257 million pairs and 11% of the world’s goat and sheep population. The leather and leather products industry is providing employment for more than 4 million people. FDI inflow in leather and leather products industry has reached from $51.58 million to $193.7 million during the years 2005 to 2019. The study examines the export trade performance of leather industry and the impact of FDI inflow in leather industry. This research work will further analyze the relationship between foreign investment and International trade of leather and leather products in India. The findings and interpretation of the study will provide additional inputs in existing policy framework. To testify this argument two way Anova and correlation are used
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29

Teh, David. "Fibre." M/C Journal 6, no. 4 (August 1, 2003). http://dx.doi.org/10.5204/mcj.2216.

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At first, no doubt, only the reproduction and transmission of works of art will be affected. It will be possible to send anywhere or to re-create anywhere a system of sensations, or more precisely a system of stimuli, provoked by some object or event in any given place. Works of art will acquire a kind of ubiquity. We shall only have to summon them and there they will be…They will not merely exist in themselves but will exist wherever someone with a certain apparatus happens to be. (Paul Valéry, ‘The Conquest of Ubiquity’, 225-6) Paul Valéry made these remarks in 1934, as the first drive-in movie theater opened in New Jersey, as Muzak was born, as the Associated Press started its international wirephoto service, and as a company called Imperial & International Communications renamed itself Cable & Wireless. Regular TV broadcasting would begin in England two years later, and in the U.S. in 1939, the same year John Atanasoff and Clifford Berry completed the prototype of the first digital computer. (Caslon Analytics) Valéry’s prognostications may of course be read alongside the thinking of Walter Benjamin, who quotes this passage in his famous essay on ‘The Work of Art in the Age of Mechanical Reproduction’. Both stress that it is not simply the forms taken by art works that are changing, but their very conditions of possibility, or put another way (Benjamin’s), that they are henceforth designed with their reproducibility in mind. It is therefore neither uniqueness, nor specificity, but the potential for ‘ubiquity’, that yields the value of the work made for the new media. Just as water, gas and electricity are brought into our houses from far off to satisfy our needs in response to a minimal effort, so we shall be supplied with visual or auditory images, which will appear and disappear at a simple movement of the hand, hardly more than a sign.(226) Two things have always struck me about Valéry’s analysis. The first is his characterization – for want of a better word, metaphysical – of the new cultural produce. It is not simply a movement from the clunky physicality of the artisanal object to that of the commodity; rather, it is a commutation, a transmogrification, a liquidation of the cultural object, whose value and form henceforth arise according to its new fluidity. The cultural ‘fluid’ – what is given (data) to our ‘sense organs’ – behaves more like energy, or money, than the older art object. These properties suggest a whole new political economy of the culture industries. Just as we are accustomed, if not enslaved, to the various forms of energy that pour into our homes, we shall find it perfectly natural to receive the ultrarapid variations or oscillations that our sense organs gather in and integrate to form all we know. I do not know whether a philosopher has ever dreamed of a company engaged in the home delivery of Sensory Reality So began what we might call our Broadband Dreaming. Secondly, Valéry cannot but invoke the public utility company, a dominant corporate form in his day, but which to us is an endangered species, having almost liquidated itself over the course of the last few decades’ ecstatic neoliberalism. According to the Shorter OED, the “utility” provides something “able to satisfy human needs or wants”; it is a service (such as electricity or water) considered essential to the community; and it describes the provider of such a service or supply, usually ‘a nationalized or private monopoly subject to public regulation’. And this is precisely why I return to Valéry in opening a volume on ‘fibre’. For it is the privatization of communications infrastructure, hastening the closure of this zone of ‘public’ interest and community ‘needs’ – and this is as much about the downgrading of expectations as of actual services – that underlies the current political economy of networks and networked culture, and which prompts many of the articles collected here. What’s more, Valéry is especially alert to the peculiar purity of demand that the utility assumes, and our impatience for art’s sensory data “when not only our mind desires it, but our soul and whole being craves and as it were anticipates it”. Perhaps this well-nigh existential impatience is a necessary condition of networking – will we ever be satisfied with the bandwidth we have? As Gerard Goggin writes in the feature article: As the citizen is recast as consumer and customer, we rethink our cultural and political axioms as well as the axes that orient our understandings in this area. Information might travel close to the speed of light, and we might fantasise about optical fibre to the home (or pillow), but our terrain, our band where the struggle lies today, is narrower than we wish. That which we have ‘on tap’ has a way of engendering in us a reliance and an appetite somewhat out of keeping with actual need. Where conventional economic analysis might therefore struggle to explain our current obsession with fibre, histories of addiction, of affect and of symbolic exchange might succeed. The Fibreculture Flavour When we started the Fibreculture list in early 2001, national communications policy was a central concern, as was the question of how to make the best of it through critique and alternative networking practices, against the many challenges presented by the global and local zeitgeist of privatization, and by the post-dotcom deflation of the telecoms sector. Ravenous former monopolies, in rebound mode, were punished for their over-extensions into markets they knew little about, as the blue skies clouded over. Against this backdrop, it seemed most urgent to support, build upon, and learn from the experiences of a panoply of alternative media networks – of virtual communities getting real, and real communities going virtual – in order to learn the lessons of the dotcom debacle. Buzzwords were: D.I.Y. and tactical media, openness, sustainability, and collaborative and distributed models. But this collaboration between Fibreculture and M/C is not just content-sharing by two networks with overlapping interests, although this sort of temporary network chiasm demonstrates an untapped flexibility that ICTs retain in spite of the calcification of their institutions and their economic devaluation post-dotcom. Rather, at the heart of this experiment was an alternative peer-review process, a much-needed intervention into the orthodoxy (too long unrenovated) of blind peer-review. It took the form of a supplementary round of ‘collaborative text filtering’. Traditionally, peer-review is closed (‘blind’), centralized, and tends to be somewhat arbitrary; our alternative is distributed, open and more heuristic. From the list’s subscribers, small cells of four or five readers were formed; submissions were posted to the list, assigned to a cell, and readers were asked to post their critical responses within two weeks. Some of the ensuing dialogue was fascinating, all of it engaged and generous. The Fibreculture flavour thus consists of a wider discussion and debate inflecting the author’s final submission. ‘Review’ here was oriented towards an opening, rather than a closure, of the text, giving rise to a sharing of resources, references and informed opinions. These exchanges remain accessible via the list archives (look for subject lines ‘MCFIBRE’ and ‘Re: MCFIBRE’) at: <http://lists.myspinach.org/archives/fibreculture/2003-June/subject.html> <http://lists.myspinach.org/archives/fibreculture/2003-May/subject.html> What’s lost is anonymity and the discursive or disciplinary specialization of reviewers – both are key components of the older model, both with their downside. The question must be asked: If interdisciplinarity means anything beyond the proliferation of competing discourses, what are its implications for the practices and economies of academic publishing, and for the ‘knowledge economy’ generally? Of course, the spread of topics does mirror Fibreculture’s interests. Half of the authors assembled here are regular contributors to the list. They include its co-founder, Geert Lovink, who manages to report and speculate (at once!) on the much-paraded relationship between art and science; and Gerard Goggin, whose informative feature article takes up many of the concerns raised above, with respect to broadband infrastructure (and policy) in particular. Emy Tseng and Kyle Eischen take the notion of infrastructure more technically in considering how it might inform a progressive techno-geography. Fibreculture explores the politics of networks and ICTs, but also their cultures. The experiential (and ‘affective’) dimension of networked culture was also a prevalent theme of responses to the Call For Papers, including artist and architect Petra Gemeinboeck’s theoretical explanation of her installation Maya – Veil of Illusion. Fibre is where the economic meets the social, where the public meets the private, and intrudes upon it. Grayson Cooke responds in kind (and with humour) to the intrusive excesses of Spam. For Adrian Mackenzie, both social and technical practices “are integrated in our politics. When politics integrates human affairs and technical things, collective affects concerning infrastructure arise… Infrastructures are integral to how cultural forms of life render and inhabit their worlds.” But some aspects of sociality migrate to the networks more easily than others, as Jon Marshall discovers in his analysis of gendered and gendering behaviour online. For all their complexity, the interweavings of affect in the networks are anything but random. As we find in Andrew Murphie’s anthropological musing (after José Gil) on the place of ritual in the technosphere: Even at its apparently most disorganized … (in ritual ecstasy for example), ritual magic is in reality extremely organised (although an organisation of forces and translations rather than one of stable states). As Gil writes, even the 'gestures, words, or cries of the possessed are coded'. Indeed, the codes involved are precisely those of possession, but of a possession by networks rather than of them… Also of a theoretical bent is Andrew Goffey’s fascinating synopsis of the relationship – potentially very revealing – between immunology and theories of networked communication and organization. A welcome reminder of the necessity, and the speculative pleasures, of pressing on with cross-disciplinary investigation, even when it seems ‘interdisciplinarity’ has devolved from a type of work to a mere ‘framework’ for funding agendas and institutional window-dressing. As with all Fibreculture projects, no all-inclusive vision of anything is offered here. What we present instead is another installment of networked multiplicity, the unpredictable mixture of codes, idioms and critical thought on which list cultures seem to thrive. With thanks to the team at M/C, to the contributors and reviewers (especially Mel Gregg, Ned Rossiter and Esther Milne), and to all who contribute to the Fibreculture community. http://www.fibreculture.org Works Cited Paul Valéry, ‘The Conquest of Ubiquity’, in Aesthetics, trans. Ralph Manheim, London: Routledge and Kegan Paul, 1964. Caslon Analytics, ‘Media and Communications Timeline’ 1926-50 <http://www.caslon.com.au/timeline5.htm> accessed 18/08/03 Links http://lists.myspinach.org/archives/fibreculture/2003-June/subject.html http://lists.myspinach.org/archives/fibreculture/2003-May/subject.html http://www.caslon.com.au/timeline5.htm http://www.fibreculture.org/ http://www.fibreculture.org/index.html http://www.fibreculture.org/mcfibre.html Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Teh, David. "Fibre " M/C: A Journal of Media and Culture< http://www.media-culture.org.au/0308/01-editorial.html >. APA Style Teh, D. (2003, Aug 26). Fibre . M/C: A Journal of Media and Culture, 6,< http://www.media-culture.org.au/0308/01-editorial.html >
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30

Deer, Patrick, and Toby Miller. "A Day That Will Live In … ?" M/C Journal 5, no. 1 (March 1, 2002). http://dx.doi.org/10.5204/mcj.1938.

Full text
Abstract:
By the time you read this, it will be wrong. Things seemed to be moving so fast in these first days after airplanes crashed into the World Trade Center, the Pentagon, and the Pennsylvania earth. Each certainty is as carelessly dropped as it was once carelessly assumed. The sounds of lower Manhattan that used to serve as white noise for residents—sirens, screeches, screams—are no longer signs without a referent. Instead, they make folks stare and stop, hurry and hustle, wondering whether the noises we know so well are in fact, this time, coefficients of a new reality. At the time of writing, the events themselves are also signs without referents—there has been no direct claim of responsibility, and little proof offered by accusers since the 11th. But it has been assumed that there is a link to US foreign policy, its military and economic presence in the Arab world, and opposition to it that seeks revenge. In the intervening weeks the US media and the war planners have supplied their own narrow frameworks, making New York’s “ground zero” into the starting point for a new escalation of global violence. We want to write here about the combination of sources and sensations that came that day, and the jumble of knowledges and emotions that filled our minds. Working late the night before, Toby was awoken in the morning by one of the planes right overhead. That happens sometimes. I have long expected a crash when I’ve heard the roar of jet engines so close—but I didn’t this time. Often when that sound hits me, I get up and go for a run down by the water, just near Wall Street. Something kept me back that day. Instead, I headed for my laptop. Because I cannot rely on local media to tell me very much about the role of the US in world affairs, I was reading the British newspaper The Guardian on-line when it flashed a two-line report about the planes. I looked up at the calendar above my desk to see whether it was April 1st. Truly. Then I got off-line and turned on the TV to watch CNN. That second, the phone rang. My quasi-ex-girlfriend I’m still in love with called from the mid-West. She was due to leave that day for the Bay Area. Was I alright? We spoke for a bit. She said my cell phone was out, and indeed it was for the remainder of the day. As I hung up from her, my friend Ana rang, tearful and concerned. Her husband, Patrick, had left an hour before for work in New Jersey, and it seemed like a dangerous separation. All separations were potentially fatal that day. You wanted to know where everyone was, every minute. She told me she had been trying to contact Palestinian friends who worked and attended school near the event—their ethnic, religious, and national backgrounds made for real poignancy, as we both thought of the prejudice they would (probably) face, regardless of the eventual who/what/when/where/how of these events. We agreed to meet at Bruno’s, a bakery on La Guardia Place. For some reason I really took my time, though, before getting to Ana. I shampooed and shaved under the shower. This was a horror, and I needed to look my best, even as men and women were losing and risking their lives. I can only interpret what I did as an attempt to impose normalcy and control on the situation, on my environment. When I finally made it down there, she’d located our friends. They were safe. We stood in the street and watched the Towers. Horrified by the sight of human beings tumbling to their deaths, we turned to buy a tea/coffee—again some ludicrous normalization—but were drawn back by chilling screams from the street. Racing outside, we saw the second Tower collapse, and clutched at each other. People were streaming towards us from further downtown. We decided to be with our Palestinian friends in their apartment. When we arrived, we learnt that Mark had been four minutes away from the WTC when the first plane hit. I tried to call my daughter in London and my father in Canberra, but to no avail. I rang the mid-West, and asked my maybe-former novia to call England and Australia to report in on me. Our friend Jenine got through to relatives on the West Bank. Israeli tanks had commenced a bombardment there, right after the planes had struck New York. Family members spoke to her from under the kitchen table, where they were taking refuge from the shelling of their house. Then we gave ourselves over to television, like so many others around the world, even though these events were happening only a mile away. We wanted to hear official word, but there was just a huge absence—Bush was busy learning to read in Florida, then leading from the front in Louisiana and Nebraska. As the day wore on, we split up and regrouped, meeting folks. One guy was in the subway when smoke filled the car. Noone could breathe properly, people were screaming, and his only thought was for his dog DeNiro back in Brooklyn. From the panic of the train, he managed to call his mom on a cell to ask her to feed “DeNiro” that night, because it looked like he wouldn’t get home. A pregnant woman feared for her unborn as she fled the blasts, pushing the stroller with her baby in it as she did so. Away from these heart-rending tales from strangers, there was the fear: good grief, what horrible price would the US Government extract for this, and who would be the overt and covert agents and targets of that suffering? What blood-lust would this generate? What would be the pattern of retaliation and counter-retaliation? What would become of civil rights and cultural inclusiveness? So a jumble of emotions came forward, I assume in all of us. Anger was not there for me, just intense sorrow, shock, and fear, and the desire for intimacy. Network television appeared to offer me that, but in an ultimately unsatisfactory way. For I think I saw the end-result of reality TV that day. I have since decided to call this ‘emotionalization’—network TV’s tendency to substitute analysis of US politics and economics with a stress on feelings. Of course, powerful emotions have been engaged by this horror, and there is value in addressing that fact and letting out the pain. I certainly needed to do so. But on that day and subsequent ones, I looked to the networks, traditional sources of current-affairs knowledge, for just that—informed, multi-perspectival journalism that would allow me to make sense of my feelings, and come to a just and reasoned decision about how the US should respond. I waited in vain. No such commentary came forward. Just a lot of asinine inquiries from reporters that were identical to those they pose to basketballers after a game: Question—‘How do you feel now?’ Answer—‘God was with me today.’ For the networks were insistent on asking everyone in sight how they felt about the end of las torres gemelas. In this case, we heard the feelings of survivors, firefighters, viewers, media mavens, Republican and Democrat hacks, and vacuous Beltway state-of-the-nation pundits. But learning of the military-political economy, global inequality, and ideologies and organizations that made for our grief and loss—for that, there was no space. TV had forgotten how to do it. My principal feeling soon became one of frustration. So I headed back to where I began the day—The Guardian web site, where I was given insightful analysis of the messy factors of history, religion, economics, and politics that had created this situation. As I dealt with the tragedy of folks whose lives had been so cruelly lost, I pondered what it would take for this to stop. Or whether this was just the beginning. I knew one thing—the answers wouldn’t come from mainstream US television, no matter how full of feelings it was. And that made Toby anxious. And afraid. He still is. And so the dreams come. In one, I am suddenly furloughed from my job with an orchestra, as audience numbers tumble. I make my evening-wear way to my locker along with the other players, emptying it of bubble gum and instrument. The next night, I see a gigantic, fifty-feet high wave heading for the city beach where I’ve come to swim. Somehow I am sheltered behind a huge wall, as all the people around me die. Dripping, I turn to find myself in a media-stereotype “crack house” of the early ’90s—desperate-looking black men, endless doorways, sudden police arrival, and my earnest search for a passport that will explain away my presence. I awake in horror, to the realization that the passport was already open and stamped—racialization at work for Toby, every day and in every way, as a white man in New York City. Ana’s husband, Patrick, was at work ten miles from Manhattan when “it” happened. In the hallway, I overheard some talk about two planes crashing, but went to teach anyway in my usual morning stupor. This was just the usual chatter of disaster junkies. I didn’t hear the words, “World Trade Center” until ten thirty, at the end of the class at the college I teach at in New Jersey, across the Hudson river. A friend and colleague walked in and told me the news of the attack, to which I replied “You must be fucking joking.” He was a little offended. Students were milling haphazardly on the campus in the late summer weather, some looking panicked like me. My first thought was of some general failure of the air-traffic control system. There must be planes falling out of the sky all over the country. Then the height of the towers: how far towards our apartment in Greenwich Village would the towers fall? Neither of us worked in the financial district a mile downtown, but was Ana safe? Where on the college campus could I see what was happening? I recognized the same physical sensation I had felt the morning after Hurricane Andrew in Miami seeing at a distance the wreckage of our shattered apartment across a suburban golf course strewn with debris and flattened power lines. Now I was trapped in the suburbs again at an unbridgeable distance from my wife and friends who were witnessing the attacks first hand. Were they safe? What on earth was going on? This feeling of being cut off, my path to the familiar places of home blocked, remained for weeks my dominant experience of the disaster. In my office, phone calls to the city didn’t work. There were six voice-mail messages from my teenaged brother Alex in small-town England giving a running commentary on the attack and its aftermath that he was witnessing live on television while I dutifully taught my writing class. “Hello, Patrick, where are you? Oh my god, another plane just hit the towers. Where are you?” The web was choked: no access to newspapers online. Email worked, but no one was wasting time writing. My office window looked out over a soccer field to the still woodlands of western New Jersey: behind me to the east the disaster must be unfolding. Finally I found a website with a live stream from ABC television, which I watched flickering and stilted on the tiny screen. It had all already happened: both towers already collapsed, the Pentagon attacked, another plane shot down over Pennsylvania, unconfirmed reports said, there were other hijacked aircraft still out there unaccounted for. Manhattan was sealed off. George Washington Bridge, Lincoln and Holland tunnels, all the bridges and tunnels from New Jersey I used to mock shut down. Police actions sealed off the highways into “the city.” The city I liked to think of as the capital of the world was cut off completely from the outside, suddenly vulnerable and under siege. There was no way to get home. The phone rang abruptly and Alex, three thousand miles away, told me he had spoken to Ana earlier and she was safe. After a dozen tries, I managed to get through and spoke to her, learning that she and Toby had seen people jumping and then the second tower fall. Other friends had been even closer. Everyone was safe, we thought. I sat for another couple of hours in my office uselessly. The news was incoherent, stories contradictory, loops of the planes hitting the towers only just ready for recycling. The attacks were already being transformed into “the World Trade Center Disaster,” not yet the ahistorical singularity of the emergency “nine one one.” Stranded, I had to spend the night in New Jersey at my boss’s house, reminded again of the boundless generosity of Americans to relative strangers. In an effort to protect his young son from the as yet unfiltered images saturating cable and Internet, my friend’s TV set was turned off and we did our best to reassure. We listened surreptitiously to news bulletins on AM radio, hoping that the roads would open. Walking the dog with my friend’s wife and son we crossed a park on the ridge on which Upper Montclair sits. Ten miles away a huge column of smoke was rising from lower Manhattan, where the stunning absence of the towers was clearly visible. The summer evening was unnervingly still. We kicked a soccer ball around on the front lawn and a woman walked distracted by, shocked and pale up the tree-lined suburban street, suffering her own wordless trauma. I remembered that though most of my students were ordinary working people, Montclair is a well-off dormitory for the financial sector and high rises of Wall Street and Midtown. For the time being, this was a white-collar disaster. I slept a short night in my friend’s house, waking to hope I had dreamed it all, and took the commuter train in with shell-shocked bankers and corporate types. All men, all looking nervously across the river toward glimpses of the Manhattan skyline as the train neared Hoboken. “I can’t believe they’re making us go in,” one guy had repeated on the station platform. He had watched the attacks from his office in Midtown, “The whole thing.” Inside the train we all sat in silence. Up from the PATH train station on 9th street I came onto a carless 6th Avenue. At 14th street barricades now sealed off downtown from the rest of the world. I walked down the middle of the avenue to a newspaper stand; the Indian proprietor shrugged “No deliveries below 14th.” I had not realized that the closer to the disaster you came, the less information would be available. Except, I assumed, for the evidence of my senses. But at 8 am the Village was eerily still, few people about, nothing in the sky, including the twin towers. I walked to Houston Street, which was full of trucks and police vehicles. Tractor trailers sat carrying concrete barriers. Below Houston, each street into Soho was barricaded and manned by huddles of cops. I had walked effortlessly up into the “lockdown,” but this was the “frozen zone.” There was no going further south towards the towers. I walked the few blocks home, found my wife sleeping, and climbed into bed, still in my clothes from the day before. “Your heart is racing,” she said. I realized that I hadn’t known if I would get back, and now I never wanted to leave again; it was still only eight thirty am. Lying there, I felt the terrible wonder of a distant bystander for the first-hand witness. Ana’s face couldn’t tell me what she had seen. I felt I needed to know more, to see and understand. Even though I knew the effort was useless: I could never bridge that gap that had trapped me ten miles away, my back turned to the unfolding disaster. The television was useless: we don’t have cable, and the mast on top of the North Tower, which Ana had watched fall, had relayed all the network channels. I knew I had to go down and see the wreckage. Later I would realize how lucky I had been not to suffer from “disaster envy.” Unbelievably, in retrospect, I commuted into work the second day after the attack, dogged by the same unnerving sensation that I would not get back—to the wounded, humbled former center of the world. My students were uneasy, all talked out. I was a novelty, a New Yorker living in the Village a mile from the towers, but I was forty-eight hours late. Out of place in both places. I felt torn up, but not angry. Back in the city at night, people were eating and drinking with a vengeance, the air filled with acrid sicklysweet smoke from the burning wreckage. Eyes stang and nose ran with a bitter acrid taste. Who knows what we’re breathing in, we joked nervously. A friend’s wife had fallen out with him for refusing to wear a protective mask in the house. He shrugged a wordlessly reassuring smile. What could any of us do? I walked with Ana down to the top of West Broadway from where the towers had commanded the skyline over SoHo; downtown dense smoke blocked the view to the disaster. A crowd of onlookers pushed up against the barricades all day, some weeping, others gawping. A tall guy was filming the grieving faces with a video camera, which was somehow the worst thing of all, the first sign of the disaster tourism that was already mushrooming downtown. Across the street an Asian artist sat painting the street scene in streaky black and white; he had scrubbed out two white columns where the towers would have been. “That’s the first thing I’ve seen that’s made me feel any better,” Ana said. We thanked him, but he shrugged blankly, still in shock I supposed. On the Friday, the clampdown. I watched the Mayor and Police Chief hold a press conference in which they angrily told the stream of volunteers to “ground zero” that they weren’t needed. “We can handle this ourselves. We thank you. But we don’t need your help,” Commissioner Kerik said. After the free-for-all of the first couple of days, with its amazing spontaneities and common gestures of goodwill, the clampdown was going into effect. I decided to go down to Canal Street and see if it was true that no one was welcome anymore. So many paths through the city were blocked now. “Lock down, frozen zone, war zone, the site, combat zone, ground zero, state troopers, secured perimeter, national guard, humvees, family center”: a disturbing new vocabulary that seemed to stamp the logic of Giuliani’s sanitized and over-policed Manhattan onto the wounded hulk of the city. The Mayor had been magnificent in the heat of the crisis; Churchillian, many were saying—and indeed, Giuliani quickly appeared on the cover of Cigar Afficionado, complete with wing collar and the misquotation from Kipling, “Captain Courageous.” Churchill had not believed in peacetime politics either, and he never got over losing his empire. Now the regime of command and control over New York’s citizens and its economy was being stabilized and reimposed. The sealed-off, disfigured, and newly militarized spaces of the New York through which I have always loved to wander at all hours seemed to have been put beyond reach for the duration. And, in the new post-“9/11” post-history, the duration could last forever. The violence of the attacks seemed to have elicited a heavy-handed official reaction that sought to contain and constrict the best qualities of New York. I felt more anger at the clampdown than I did at the demolition of the towers. I knew this was unreasonable, but I feared the reaction, the spread of the racial harassment and racial profiling that I had already heard of from my students in New Jersey. This militarizing of the urban landscape seemed to negate the sprawling, freewheeling, boundless largesse and tolerance on which New York had complacently claimed a monopoly. For many the towers stood for that as well, not just as the monumental outposts of global finance that had been attacked. Could the American flag mean something different? For a few days, perhaps—on the helmets of firemen and construction workers. But not for long. On the Saturday, I found an unmanned barricade way east along Canal Street and rode my bike past throngs of Chinatown residents, by the Federal jail block where prisoners from the first World Trade Center bombing were still being held. I headed south and west towards Tribeca; below the barricades in the frozen zone, you could roam freely, the cops and soldiers assuming you belonged there. I felt uneasy, doubting my own motives for being there, feeling the blood drain from my head in the same numbing shock I’d felt every time I headed downtown towards the site. I looped towards Greenwich Avenue, passing an abandoned bank full of emergency supplies and boxes of protective masks. Crushed cars still smeared with pulverized concrete and encrusted with paperwork strewn by the blast sat on the street near the disabled telephone exchange. On one side of the avenue stood a horde of onlookers, on the other television crews, all looking two blocks south towards a colossal pile of twisted and smoking steel, seven stories high. We were told to stay off the street by long-suffering national guardsmen and women with southern accents, kids. Nothing happening, just the aftermath. The TV crews were interviewing worn-out, dust-covered volunteers and firemen who sat quietly leaning against the railings of a park filled with scraps of paper. Out on the West Side highway, a high-tech truck was offering free cellular phone calls. The six lanes by the river were full of construction machinery and military vehicles. Ambulances rolled slowly uptown, bodies inside? I locked my bike redundantly to a lamppost and crossed under the hostile gaze of plainclothes police to another media encampment. On the path by the river, two camera crews were complaining bitterly in the heat. “After five days of this I’ve had enough.” They weren’t talking about the trauma, bodies, or the wreckage, but censorship. “Any blue light special gets to roll right down there, but they see your press pass and it’s get outta here. I’ve had enough.” I fronted out the surly cops and ducked under the tape onto the path, walking onto a Pier on which we’d spent many lazy afternoons watching the river at sunset. Dust everywhere, police boats docked and waiting, a crane ominously dredging mud into a barge. I walked back past the camera operators onto the highway and walked up to an interview in process. Perfectly composed, a fire chief and his crew from some small town in upstate New York were politely declining to give details about what they’d seen at “ground zero.” The men’s faces were dust streaked, their eyes slightly dazed with the shock of a horror previously unimaginable to most Americans. They were here to help the best they could, now they’d done as much as anyone could. “It’s time for us to go home.” The chief was eloquent, almost rehearsed in his precision. It was like a Magnum press photo. But he was refusing to cooperate with the media’s obsessive emotionalism. I walked down the highway, joining construction workers, volunteers, police, and firemen in their hundreds at Chambers Street. No one paid me any attention; it was absurd. I joined several other watchers on the stairs by Stuyvesant High School, which was now the headquarters for the recovery crews. Just two or three blocks away, the huge jagged teeth of the towers’ beautiful tracery lurched out onto the highway above huge mounds of debris. The TV images of the shattered scene made sense as I placed them into what was left of a familiar Sunday afternoon geography of bike rides and walks by the river, picnics in the park lying on the grass and gazing up at the infinite solidity of the towers. Demolished. It was breathtaking. If “they” could do that, they could do anything. Across the street at tables military policeman were checking credentials of the milling volunteers and issuing the pink and orange tags that gave access to ground zero. Without warning, there was a sudden stampede running full pelt up from the disaster site, men and women in fatigues, burly construction workers, firemen in bunker gear. I ran a few yards then stopped. Other people milled around idly, ignoring the panic, smoking and talking in low voices. It was a mainly white, blue-collar scene. All these men wearing flags and carrying crowbars and flashlights. In their company, the intolerance and rage I associated with flags and construction sites was nowhere to be seen. They were dealing with a torn and twisted otherness that dwarfed machismo or bigotry. I talked to a moustachioed, pony-tailed construction worker who’d hitched a ride from the mid-west to “come and help out.” He was staying at the Y, he said, it was kind of rough. “Have you been down there?” he asked, pointing towards the wreckage. “You’re British, you weren’t in World War Two were you?” I replied in the negative. “It’s worse ’n that. I went down last night and you can’t imagine it. You don’t want to see it if you don’t have to.” Did I know any welcoming ladies? he asked. The Y was kind of tough. When I saw TV images of President Bush speaking to the recovery crews and steelworkers at “ground zero” a couple of days later, shouting through a bullhorn to chants of “USA, USA” I knew nothing had changed. New York’s suffering was subject to a second hijacking by the brokers of national unity. New York had never been America, and now its terrible human loss and its great humanity were redesignated in the name of the nation, of the coming war. The signs without a referent were being forcibly appropriated, locked into an impoverished patriotic framework, interpreted for “us” by a compliant media and an opportunistic regime eager to reign in civil liberties, to unloose its war machine and tighten its grip on the Muslim world. That day, drawn to the river again, I had watched F18 fighter jets flying patterns over Manhattan as Bush’s helicopters came in across the river. Otherwise empty of air traffic, “our” skies were being torn up by the military jets: it was somehow the worst sight yet, worse than the wreckage or the bands of disaster tourists on Canal Street, a sign of further violence yet to come. There was a carrier out there beyond New York harbor, there to protect us: the bruising, blustering city once open to all comers. That felt worst of all. In the intervening weeks, we have seen other, more unstable ways of interpreting the signs of September 11 and its aftermath. Many have circulated on the Internet, past the blockages and blockades placed on urban spaces and intellectual life. Karl-Heinz Stockhausen’s work was banished (at least temporarily) from the canon of avant-garde electronic music when he described the attack on las torres gemelas as akin to a work of art. If Jacques Derrida had described it as an act of deconstruction (turning technological modernity literally in on itself), or Jean Baudrillard had announced that the event was so thick with mediation it had not truly taken place, something similar would have happened to them (and still may). This is because, as Don DeLillo so eloquently put it in implicit reaction to the plaintive cry “Why do they hate us?”: “it is the power of American culture to penetrate every wall, home, life and mind”—whether via military action or cultural iconography. All these positions are correct, however grisly and annoying they may be. What GK Chesterton called the “flints and tiles” of nineteenth-century European urban existence were rent asunder like so many victims of high-altitude US bombing raids. As a First-World disaster, it became knowable as the first-ever US “ground zero” such precisely through the high premium immediately set on the lives of Manhattan residents and the rarefied discussion of how to commemorate the high-altitude towers. When, a few weeks later, an American Airlines plane crashed on take-off from Queens, that borough was left open to all comers. Manhattan was locked down, flown over by “friendly” bombers. In stark contrast to the open if desperate faces on the street of 11 September, people went about their business with heads bowed even lower than is customary. Contradictory deconstructions and valuations of Manhattan lives mean that September 11 will live in infamy and hyper-knowability. The vengeful United States government and population continue on their way. Local residents must ponder insurance claims, real-estate values, children’s terrors, and their own roles in something beyond their ken. New York had been forced beyond being the center of the financial world. It had become a military target, a place that was receiving as well as dispatching the slings and arrows of global fortune. Citation reference for this article MLA Style Deer, Patrick and Miller, Toby. "A Day That Will Live In … ?" M/C: A Journal of Media and Culture 5.1 (2002). [your date of access] < http://www.media-culture.org.au/0203/adaythat.php>. Chicago Style Deer, Patrick and Miller, Toby, "A Day That Will Live In … ?" M/C: A Journal of Media and Culture 5, no. 1 (2002), < http://www.media-culture.org.au/0203/adaythat.php> ([your date of access]). APA Style Deer, Patrick and Miller, Toby. (2002) A Day That Will Live In … ?. M/C: A Journal of Media and Culture 5(1). < http://www.media-culture.org.au/0203/adaythat.php> ([your date of access]).
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31

Glasson, Ben. "Gentrifying Climate Change: Ecological Modernisation and the Cultural Politics of Definition." M/C Journal 15, no. 3 (May 3, 2012). http://dx.doi.org/10.5204/mcj.501.

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Obscured in contemporary climate change discourse is the fact that under even the most serious mitigation scenarios being envisaged it will be virtually impossible to avoid runaway ecosystem collapse; so great is the momentum of global greenhouse build-up (Anderson and Bows). And under even the best-case scenario, two-degree warming, the ecological, social, and economic costs are proving to be much deeper than first thought. The greenhouse genie is out of the bottle, but the best that appears to be on offer is a gradual transition to the pro-growth, pro-consumption discourse of “ecological modernisation” (EM); anything more seems politically unpalatable (Barry, Ecological Modernisation; Adger et al.). Here, I aim to account for how cheaply EM has managed to allay ecology. To do so, I detail the operations of the co-optive, definitional strategy which I call the “high-ground” strategy, waged by a historic bloc of actors, discourses, and institutions with a common interest in resisting radical social and ecological critique. This is not an argument about climate laggards like the United States and Australia where sceptic views remain near the centre of public debate. It is a critique of climate leaders such as the United Kingdom, Germany, and the Netherlands—nations at the forefront of the adoption of EM policies and discourses. With its antecedent in sustainable development discourse, by emphasising technological innovation, eco-efficiency, and markets, EM purports to transcend the familiar dichotomy between the economy and the environment (Hajer; Barry, ‘Towards’). It rebuts the 1970s “limits to growth” perspective and affirms that “the only possible way out of the ecological crisis is by going further into the process of modernisation” (Mol qtd. in York and Rosa 272, emphasis in original). Its narrative is one in which the “dirty and ugly industrial caterpillar transforms into an ecological butterfly” (Huber, qtd. in Spaargaren and Mol). How is it that a discourse notoriously quiet on endless growth, consumer culture, and the offshoring of dirty production could become the cutting edge of environmental policy? To answer this question we need to examine the discursive and ideological effects of EM discourse. In particular, we must analyse the strategies that work to continually naturalise dominant institutions and create the appearance that they are fit to respond to climate change. Co-opting Environmental Discourse Two features characterise state environmental discourse in EM nations: an almost universal recognition of the problem, and the reassurance that present institutions are capable of addressing it. The key organs of neoliberal capitalism—markets and states—have “gone green”. In boardrooms, in advertising and public relations, in governments, and in international fora, climate change is near the top of the agenda. While EM is the latest form of this discourse, early hints can be seen in President Nixon’s embrace of the environment and Margaret Thatcher’s late-1980s green rhetoric. More recently, David Cameron led a successful Conservative Party “detoxification” program with an ostentatious rhetorical strategy featuring the electoral slogan, “Vote blue, go green” (Carter). We can explain this transformation with reference to a key shift in the discursive history of environmental politics. The birth of the modern environmental movement in the 1960s and 70s brought a new symbolic field, a new discourse, into the public sphere. Yet by the 1990s the movement was no longer the sole proprietor of its discourse (Eder 203). It had lost control of its symbols. Politicians, corporations, and media outlets had assumed a dominant role in efforts to define “what climate change was and what it meant for the world” (Carvalho and Burgess 1464). I contend that the dramatic rise to prominence of environmental issues in party-political discourse is not purely due to short-term tactical vote-winning strategy. Nor is it the case that governments are finally, reluctantly waking up to the scientific reality of ecological degradation. Instead, they are engaged in a proactive attempt to redefine the contours of green critique so as to take the discourse onto territory in which established interests already control the high ground. The result is the defusing of the oppositional element of political ecology (Dryzek et al. 665–6), as well as social critique in general: what I term the gentrification of climate change. If we view environmentalism as, at least partially, a cultural politics in which contested definitions of problem is the key political battleground, we can trace how dominant interests have redefined the contours of climate change discourse. We can reveal the extent to which environmentalism, rather than being integrated into capitalism, has been co-opted. The key feature of this strategy is to present climate change as a mere aberration against a background of business-as-usual. The solutions that are presented are overwhelmingly extensions of existing institutions: bringing CO2 into the market, the optimistic development of new techno-scientific solutions to climate problems, extending regulatory regimes into hitherto overlooked domains. The agent of this co-optive strategy is not the state, industry, capital, or any other manifest actor, but a “historic bloc” cutting across divisions between society, politics, and economy (Laclau and Mouffe 42). The agent is an abstract coalition that is definable only to the extent that its strategic interests momentarily intersect at one point or another. The state acts as a locus, but the bloc is itself not reducible to the state. We might also think of the agent as an assemblage of conditions of social reproduction, in which dominant social, political, and economic interests have a stake. The bloc has learned the lesson that to be a player in a definitional battle one must recognise what is being fought over. Thus, exhortations to address climate change and build a green economy represent the first stage of the definitional battle for climate change: an attempt to enter the contest. In practical terms, this has manifest as the marking out of a self-serving division between action and inaction. Articulated through a binary modality climate change becomes something we either address/act on/tackle—or not. Under such a grammar even the most meagre efforts can be presented as “tackling climate change.” Thus Kevin Rudd was elected in 2007 on a platform of “action on climate change”, and he frequently implored that Australia would “do its bit” on climate change during his term. Tony Blair is able to declare that “tackling climate change… need not limit greater economic opportunity” and mean it in all sincerity (Barry, ‘Towards’ 112). So deployed, this binary logic minimises climate change to a level at which existing institutions are validated as capable of addressing the “problem,” and the government legitimised for its moral, green stand. The Hegemonic Articulation of Climate Change The historic bloc’s main task in the high-ground strategy is to re-articulate the threat in terms of its own hegemonic discourse: market economics. The widely publicised and highly influential Stern Review, commissioned by the British Government, is the standard-bearer of how to think about climate change from an economic perspective. It follows a supremely EM logic: economy and ecology have been reconciled. The Review presents climate change, famously, as “the greatest market failure the world has ever seen” (Stern et al. viii). The structuring horizon of the Stern Review is the correction of this failure, the overcoming of what is perceived to be not a systemic problem requiring a reappraisal of social institutions, but an issue of carbon pricing, technology policy, and measures aimed at “reducing barriers to behavioural change”. Stern insists that “we can be ‘green’ and grow. Indeed, if we are not ‘green’, we will eventually undermine growth, however measured” (iv). He reassures us that “tackling climate change is the pro-growth strategy for the longer term, and it can be done in a way that does not cap the aspirations for growth of rich or poor countries” (viii). Yet Stern’s seemingly miraculous reconciliation of growth with climate change mitigation in fact implies a severe degree of warming. The Stern Review aims to stabilise carbon dioxide equivalent concentrations at 550ppm, which would correspond to an increase of global temperature of 3-4 degrees Celsius. As Foster et al. note, this scenario, from an orthodox economist who is perceived as being pro-environment, is ecologically unsustainable and is viewed as catastrophic by many scientists (Foster, Clark, and York 1087–88). The reason Stern gives for not attempting deeper cuts is that they “are unlikely to be economically viable” (Stern et al. 231). In other words, the economy-ecology articulation is not a meeting of equals. Central to the policy prescriptions of EM is the marketising of environmental “bads” like carbon emissions. Carbon trading schemes, held in high esteem by moderate environmentalists and market economists alike, are the favoured instruments for such a task. Yet, in practice, these schemes can do more harm than good. When Prime Minister Kevin Rudd tried to legislate the Carbon Pollution Reduction Scheme as a way of addressing the “greatest moral challenge of our generation” it represented Australia’s “initial foray into ecological modernisation” (Curran 211). Denounced for its weak targets and massive polluter provisions, the Scheme was opposed by environmental groups, the CSIRO, and even the government’s own climate change advisor (Taylor; Wilkinson). While the Scheme’s defenders claimed it was as a step in the right direction, these opponents believed it would hurt more than help the environment. A key strategy in enshrining a particular hegemonic articulation is the repetition and reinforcement of key articulations in a way which is not overtly ideological. As Spash notes of the Stern Review, while it does connect to climate change such issues as distributive justice, value and ethical conflicts, intergenerational issues, this amounts to nothing but lip service given the analysis comes pre-formed in an orthodox economics mould. The complex of interconnected issues raised by climate change is reduced to the impact of carbon control on consumption growth (see also Swyngedouw and While, Jonas, and Gibbs). It is as if the system of relations we call global capitalism—relations between state and industry, science and technology, society and nature, labour and capital, North and South—are irrelevant to climate change, which is nothing but an unfortunate over-concentration of certain gases. In redrawing the discursive boundaries in this way it appears that climate change is a temporary blip on the path to a greener prosperity—as if markets and capitalism merely required minor tinkering to put them on the green-growth path. Markets are constituted as legitimate tools for managing climate change, in concert with regulation internalised within neoliberal state competition (While, Jonas, and Gibbs 81). The ecology-economy articulation both marketises “green,” and “greens” markets. Consonant with the capitalism-environment articulation is the prominence of the sovereign individual. Both the state and the media work to reproduce subjects largely as consumers (of products and politics) rather than citizens, framing environmental responsibility as the responsibility to consume “wisely” (Carvalho). Of course, what is obscured in this “self-greening” discourse is the culpability of consumption itself, and of a capitalist economy based on endless consumption growth, exploitation of resources, and the pursuit of new markets. Greening Technology EM also “greens” technology. Central to its pro-growth ethos is the tapering off of ecosystem impacts through green technologies like solar, wind, tidal, and geothermal. While green technologies are preferable to dependence upon resource-intensive technologies of oil and coal, that they may actually deliver on such promises has been shown to be contingent upon efficiency outstripping economic growth, a prospect that is dubious at best, especially considering the EM settlement is one in which any change to consumption practices is off the agenda. As Barry and Paterson put it, “all current experience suggests that, in most areas, efficiency gains per unit of consumption are usually outstripped by overall increases in consumption” (770). The characteristic ideological manoeuvre of foregrounding non-representative examples is evident here: green technologies comprise a tiny fraction of all large-scale deployed technologies, yet command the bulk of attention and work to cast technology generally in a green light. It is also false to assume that green technologies do not put their own demands on material resources. Deploying renewables on the scale that is required to address climate change demands enormous quantities of concrete, steel, glass and rare earth minerals, and vast programs of land-clearing to house solar and wind plants (Charlton 40). Further, claims that economic growth can become detached from ecological disturbance are premised on a limited basket of ecological indicators. Corporate marketing strategies are driving this green-technology articulation. While a single advertisement represents an appeal to consume an individual commodity, taken collectively advertising institutes a culture of consumption. Individually, “greenwash” is the effort to spin one company’s environmental programs out of proportion while minimising the systemic degradation that production entails. But as a burgeoning social institution, greenwash constitutes an ideological apparatus constructing industry as fundamentally working in the interests of ecology. In turn, each corporate image of pristine blue skies, flourishing ecosystems, wind farms, and solar panels constitutes a harmonious fantasy of green industry. As David Mackay, chief scientific advisor to the UK Government has pointed out, the political rhetoric of green technology lulls people into a false sense of security (qtd. in Charlton 38). Again, a binary logic works to portray greener technologies—such as gas, “clean coal”, and biomass combustion—as green. Rescuing Legitimacy There are essentially two critical forces that are defused in the high-ground strategy’s definitional project. The first is the scientific discourse which maintains that the measures proposed by leading governments are well below what is required to reign in dangerous climate change. This seems to be invisible not so much because it is radical but because it is obscured by the uncertainties in which climate science is couched, and by EM’s noble-sounding rhetoric. The second is the radical critique which argues that climate change is a classic symptom of an internal contradiction of a capitalist economy seeking endless growth in a finite world. The historic bloc’s successful redefinition strategy appears to jam the frequency of serious, scientifically credible climate discourse, yet at the level of hegemonic struggle its effects range wider. In redefining climate change and other key signifiers of green critique – “environment”, “ecology”, “green”, “planet”—it expropriates key properties of its antagonist. Were it not that climate change is now defined on the cheery, reassuring ground of EM discourse, the gravity of the alarming—rather than alarmist (Risbey)—scientific discourse may just have offered radical critique the ammunition it needed to provoke society into serious deliberations over its socioeconomic path. Radical green critique is not in itself the chief enemy of the historic bloc. But it is a privileged element within antagonistic discourse and reinforces the critical element of the feminist, civil rights, and student movements of the 1960s and 1970s. In this way ecology has tended to act as a nodal point binding general social critique: all of the other demands began to be inscribed with the green critique, just as the green critique became a metaphor for all of the others (Laclau). The metaphorical value of the green critique not only relates to the size and vibrancy of the movement—the immediate visibility of ecological destruction stood as a powerful symbol of the kernel of antagonistic politics: a sense that society had fundamentally gone awry. While green critique demands that progress should be conditional upon ecology, EM professes that progress is already green (Eder 217n). Thus the great win achieved by the high-ground strategy is not over radical green critique per se but over the shifting coalition that threatens its legitimacy. As Stavrakakis observes, what is novel about green discourse is nothing essential to the signifiers it deploys, but the way that a common signifier comes to stand in and structure the field as a whole – to serve as a nodal point. It has a number of signifiers: environmental sustainability, social justice, grassroots democracy, and peace and non-violence, all of which are “quilted” around the master-signifiers of “ecology”, “green”, or “planet”. While these master-signifiers are not unique to green ideology, what is unique is that they stand at the centre. But the crucial point to note about the green signifier at the heart of political ecology is that its value is accorded, in large part, through its negation of the dominant ideology. That is to say, it is not that green ideology stands as merely another way of mapping the social; rather, the master-signifier "green" contains an implicit refutation of the dominant social order. That “green” is now almost wholly evacuated of its radical connotations speaks to the effectiveness of the redefinitional effort.The historic bloc is aided in its efforts by the complexity of climate change. Such opacity is characteristic of contemporary risks, whose threats are mostly “a type of virtual reality, real virtuality” (Beck 213). The political struggle then takes place at the level of meaning, and power is played out in a contest to fix the definitions of key risks such as climate change. When relations of (risk) definition replace relations of production as the site of the effects of power, a double mystification ensues and shifts in the ground on which the struggle takes place may go unnoticed. Conclusion By articulating ecology with markets and technology, EM transforms the threat of climate change into an opportunity, a new motor of neoliberal legitimacy. The historic bloc has co-opted environmentalist discourse to promote a gentrified climate change which present institutions are capable of managing: “We are at the fork in the road between order and catastrophe. Stick with us. We will get you through the crisis.” The sudden embrace of the environment by Nixon and by Thatcher, the greening of Cameron’s Conservatives, the Garnaut and Stern reports, and the Australian Government’s foray into carbon trading all have their more immediate policy and political aims. Yet they are all consistent with the high-ground definitional strategy, professing no contraction between sustainability and the present socioeconomic order. Undoubtedly, EM is vastly preferable to denial and inaction. It may yet open the doors to real ecological reform. But in its present form, its preoccupation is the legitimation crisis threatening dominant interests, rather than the ecological crisis facing us all. References Adger, W. Neil, Tor A. Benjaminsen, Katrina Brown, and Hanne Svarstad. ‘Advancing a Political Ecology of Global Environmental Discourses.’ Development and Change 32.4 (2001): 681–715. Anderson, Kevin, and Alice Bows. “Beyond ‘Dangerous’ Climate Change: Emission Scenarios for a New World.” Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences 369.1934 (2010): 20–44. Barry, John, and Matthew Paterson. “Globalisation, Ecological Modernisation and New Labour.”Political Studies 52.4 (2004): 767–84. Barry, John. “Ecological Modernisation.” Debating the Earth : the Environmental Politics Reader. Ed. John S. Dryzek & David Schlosberg. Oxford; New York: Oxford University Press, 2005. ——-. “Towards a Model of Green Political Economy: From Ecological Modernisation to Economic Security.” Global Ecological Politics. Ed. John Barry and Liam Leonard. Bingley: Emerald Group Publishing, 2010. 109–28. Beck, Ulrich. “Risk Society Revisited.” The Risk Society and Beyond: Critical Issues for Social Theory. Ed. Barbara Adam, Ulrich Beck, & Joost Van Loon. London: SAGE, 2000. Carter, Neil. “Vote Blue, Go Green? Cameron’s Conservatives and the Environment.” The Political Quarterly 80.2 (2009): 233–42. Carvalho, Anabela. “Ideological Cultures and Media Discourses on Scientific Knowledge: Re-reading News on Climate Change.” Public Understanding of Science 16.2 (2007): 223–43. Carvalho, Anabela, and Jacquelin Burgess. “Cultural Circuits of Climate Change in UK Broadsheet Newspapers, 1985–2003.” Risk analysis 25.6 (2005): 1457–69. Charlton, Andrew. “Choosing Between Progress and Planet.” Quarterly Essay 44 (2011): 1. Curran, Giorel. “Ecological Modernisation and Climate Change in Australia.” Environmental Politics 18.2: 201-17. Dryzek, John. S., Christian Hunold, David Schlosberg, David Downes, and Hans-Kristian Hernes. “Environmental Transformation of the State: The USA, Norway, Germany and the UK.” Political studies 50.4 (2002): 659–82. Eder, Klaus. “The Institutionalisation of Environmentalism: Ecological Discourse and the Second Transformation of the Public Sphere.” Risk, Environment and Modernity: Towards a New Ecology. Ed. Scott Lash, Bronislaw Szerszynski, & Brian Wynne. 1996. 203–23. Foster, John Bellamy, Brett Clark, and Richard York. “The Midas Effect: a Critique of Climate Change Economics.” Development and Change 40.6 (2009): 1085–97. Hajer, Maarten. The Politics of Environmental Discourse: Ecological Modernization and the Policy Process. Oxford: Oxford University Press, 1995. Laclau, Ernesto. On Populist Reason. London: Verso, 2005. Laclau, Ernesto, and Chantal Mouffe. Hegemony and Socialist Strategy: Towards a Radical Democratic Politics. London: Verso, 1985. Risbey, J. S. “The New Climate Discourse: Alarmist or Alarming?” Global Environmental Change18.1 (2008): 26–37. Spaargaren, Gert, and Arthur P.J. Mol, “Sociology, Environment, and Modernity: Ecological Modernization as a Theory of Social Change.” Society and Natural Resources 5.4 (1992): 323-44. Spash, Clive. L. “Review of The Economics of Climate Change (The Stern Review).”Environmental Values 16.4 (2007): 532–35. Stavrakakis, Yannis. “Green Ideology: A Discursive Reading.” Journal of Political Ideologies 2.3 (1997): 259–79. Stern, Nicholas et al. Stern Review: The Economics of Climate Change. Vol. 30. London: HM Treasury, 2006. Swyngedouw, Erik. “Apocalypse Forever? Post-political Populism and the Spectre of Climate Change.” Theory, Culture & Society 27.2-3 (2010): 213–32. Taylor, Lenore. “Try Again on Carbon: Garnaut.” The Australian 17 Apr. 2009: 1. While, Aidan, Andrew E.G. Jonas, and David Gibbs. “From Sustainable Development to Carbon Control: Eco-state Restructuring and the Politics of Urban and Regional Development.”Transactions of the Institute of British Geographers 35.1 (2010): 76–93. Wilkinson, Marian. “Scientists on Attack over Rudd Emissions Plan.” Sydney Morning Herald Apr. 15 2009: 1. York, Richard, and Eugene Rosa. “Key Challenges to Ecological Modernization theory.”Organization & Environment 16.1 (2003): 273-88.
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32

Macarthur, David. "Pragmatist Doubt, Dogmatism and Bullshit." M/C Journal 14, no. 1 (February 1, 2011). http://dx.doi.org/10.5204/mcj.349.

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Photograph by Gonzalo Echeverria (2010)“Let us not doubt in philosophy what we do not doubt in our hearts.” (C. S. Peirce) Introduction Doubting has always had a somewhat bad name. A “doubting Thomas” is a pejorative term for one who doubts what he or she has not witnessed first-hand, a saying which derives originally from Thomas the Apostle’s doubting of the resurrected Christ. That doubt is the opposite of faith or conviction seems to cast doubt in a bad light. There is also the saying “He has the strength of his convictions” which seems to imply we ought correspondingly to say, “He has the weakness of his doubts”. One might recall that Socrates was likened to an electric eel because his peculiar form of questioning had the power to stun his interlocutors by crushing their pet convictions and cherished beliefs under the weight of the wise man’s reasonable doubts. Despite this bad press, however, doubting is a rational activity motivated by a vitally important concern for the truth, for getting things right. And our capacity to nurture reasonable doubts and to take them seriously is now more important than ever. Consider these examples: 1) In the modern world we are relying more and more on the veracity of the Internet’s enormous and growing mass of data often without much thought about its epistemic credentials or provenance. But who or what underwrites its status as information, its presumption of truth? 2) The global financial crisis depended upon the fact that economists and bank analysts placed unbounded confidence in being able to give mathematically precise models for risk, chance and decision-making under conditions of unavoidable ignorance and uncertainty. Why weren’t these models doubted before the crisis? 3) The CIA helped build the case for war in Iraq by not taking properly into account the scant and often contradictory evidence that Saddam Hussain’s regime had weapons of mass destruction. The neat alignment of US neo-conservative policy and CIA “intelligence” ought to have raised serious doubts that might have derailed the justification for war and its inevitable casualties and costs. (See Burns in this issue — Eds.) 4) On the other hand, it is quite likely that corporations that stand to lose large sums of money are fuelling unreasonable doubts about climate change—to what extent we are responsible for it, what the chances are of mitigating its effects, etc.—through misinformation and misdirection. In this paper I want to go a step beyond these specific instances of the value of appropriate doubt. Learning how to doubt, when to doubt and what to doubt is at the heart of a powerful pragmatist approach to philosophy—understood as reflective thinking at its best. After considering two ways of thinking about doubt, I shall outline the pragmatist approach and then briefly consider its bearing on the problems of dogmatism and bullshit in contemporary society. Two Notions of Doubt It is important to distinguish doubts about beliefs from doubts about certainty. That is, in everyday parlance the term “doubt” seems to have two connotations depending on which of these notions it is contrasted with. First of all, doubt can be contrasted with belief. To doubt a belief is to be in “twosome twiminds” as James Joyce aptly put it: a state of neither believing nor disbelieving but hovering between the two, without committing oneself, undecided. To doubt in this sense is to sit on the fence, to vacillate over a truth commitment, to remain detached. In this context doubt is not disbelief but, rather, un-belief. Secondly, doubt can be contrasted with certainty, the absence of doubt. To doubt something that we thought was certain is not to doubt whether it is true or reasonable to believe. If someone asks what the colour of my car is and I say it’s painted blue they might then say, “How do you know that someone has not painted it red in your absence?” This is, of course, possible but it is not at all likely. Even if it causes me to be very slightly doubtful—and, as we shall see, pragmatism offers reasons to block this step—it would not lead me to actually doubt what the colour of my car is. To be less than fully certain is consistent with continuing to believe and doing so for good (even overwhelming) reasons. Of course, some forms of belief such as religious faith may require certainty, in which case to doubt them at all is tantamount to undermining the required attitude. There is also a notion of absolute certainty, meaning the impossibility of doubt. Descartes inaugurates modern philosophy by employing a method of extreme and radical doubting in order to discover absolutely certain (i.e. indubitable) truths. His Meditations involves solipsistic doubts about whether there is an external world, including one’s own body and other people, since perhaps its all a myriad of one’s own subjective experiences. Clearly such philosophical doubt concerns matters that are not ordinarily doubted or even seen as open to doubt. As we shall see, pragmatism sides with common sense here. A Pragmatist Perspective on Doubt With this preliminary distinction in place we can now list four pragmatist insights about doubt that help to reveal its fruitfulness and importance for critical reflection in any field, including philosophy itself: 1) Genuine doubts require reasons. Genuine doubts, doubts we are required to take seriously, arise from particular problematic situations for definite reasons. One does not doubt at will just as one does not believe at will. I cannot believe that I am the Wimbledon tennis champion just by willing to believe it. So, too, I cannot doubt what I believe just by willing to doubt it. I cannot doubt that it is a sunny day if everything speaks in favour of its being so: I’m outside, seeing the sun and clear blue skies etc. Some philosophers think that the mere conceivability or possibility of error is enough to generate a live doubt but pragmatists contest this. For example, is knowledge of what I see before me now undermined because I am not able to rule out the possibility that my brain is being artificially stimulated to induce experiences, as seen in The Matrix? Such brain-in-a-vat doubts are not genuine for the pragmatist because they do not constitute a legitimate reason to doubt. Why? For one thing we have no actual machine that can create an artificial temporally extended “world image” through brain stimulation. These are merely conceivable or “paper” doubts, unliveable paradoxes that we think about in the study but do not take seriously in everyday life. Of course, if we did have such a machine—and it is not clear that this is even technically possible today—this situation would no doubt change. 2) There are no absolute certainties (guaranteed indubitable truths). As we have seen, ordinarily the term “certainty” stands for the actual absence of doubt. That is what we might call subjective certainty since where I am free of doubt another might be doubtful. Subjective certainty is the common state of most people most of the time about many things such as what their name is, where they live, who their family and friends are, what they like to eat etc. There is also Descartes’s notion of what cannot be doubted under any circumstances, which we might call absolute certainty. Traditional philosophy believed it could discover absolute certainties by means of reason alone, these truths being called a priori. At the heart of pragmatism are doubts about all propositions that were previously regarded as absolute certainties. That is, there are no a priori truths in the traditional sense according to the pragmatist. Nothing is guaranteed to be true come what may, even the truths of logic or mathematics which we currently cannot imagine being false. It was at one time thought to be a necessary truth that two straight lines both perpendicular to another straight line never meet… that was, until the nineteenth century discovery of Riemannian geometry. What was supposedly a necessary a priori truth turned out to be false in this context. That anything can be doubted does not mean that everything can be doubted all at once. The attempt to doubt all one’s worldly beliefs presumably includes doubting that one knows the meaning of the words one uses in raising this very doubt (since one doubts the meaning of the term “doubt” itself)—or doubting whether one knows the contents of one’s thoughts—in which case one would undermine the sense of one’s doubts in the very attempt to doubt. But that makes no sense. The moral is that if doubt is to make sense then it might be wide-reaching but it cannot be fully universal. The human desire for absolute certainty is probably inescapable so the lessons of fallibilism need to be hard won again and again. Anything can be doubted—in so far as it makes sense to do so. This is the pragmatist doctrine of fallibilism. It is the position one gets by making room for doubt in one’s system of beliefs without lapsing into complete skepticism. 3) Inquiry is the fallibilistic removal of doubt. Doubt is an unsettled state of mind and “the sole object of inquiry is the settlement of opinion” (Peirce, "Fixation" 375). We are, by nature, epistemically conservative and retain our body of beliefs, or as many of them as possible, in the face of positive reasons for doubt. A doubt stimulates us to an inquiry, which ends by dissolving the doubt and, perhaps, a slight readjustment of our network of beliefs. Since this inquiry is a fallible one nothing is guaranteed to be held fast: there are no eternal truths or indispensable methods. Ancient Pyrrhonian skeptics developed techniques for doubting whether we have any reason to believe one thing rather than another. A famous argument-form they explored is called Agrippa’s Trilemma. If we ask why we should believe any given belief then we must give another belief to serve as a reason. But then the same question arises for it in turn and so on. If we are to avoid the looming infinite regress of reasons for reasons we seem to only have two unpalatable options: either to argue viciously in a circle; or to simply stop at some arbitrary point. The argument thus seems to show that nothing we believe is justified. Pragmatism blocks this trilemma at its origin by arguing that our beliefs conform to a default-and-challenge structure. Current beliefs have the status of default entitlements unless or until specific challenges to them (real doubts) are legitimately raised. On this conception we can be entitled to the beliefs we actually have without requiring reasons for them simply because we have them and lack any good reason for doubt. In an image owed to Otto Neurath, we rebuild our wooden ship of beliefs whilst at sea, replacing planks as need be but, since we must stay afloat, never all planks at once (Quine). Inquiry demands the removal of all actual doubt, not all possible doubt. A belief is, as Charles Peirce conceives it, a habit of action. To doubt a belief, then, is to undermine one’s capacity to act in the relevant respect. The ancient philosopher, Pyrrho, was reputed to need handlers to stop him putting his hands into fire or walking off cliffs because, as a radical skeptic, he lacked the relevant beliefs about fire and falling to make him aware of any danger. The pragmatist, oriented towards action and human practices, does not rest content with his doubts but overcomes them in favour of settled beliefs by way of “a continual process of re-experimenting and re-creating” (Dewey 220) 4) Inquiry requires a democratic ethics. The pragmatist conception of inquiry rehabilitates Plato’s analogy between self and society: the norms of how one is to conduct one’s inquiries are the norms of democratic society. Inquiry is a cooperative human interaction with an environment not, as in the Cartesian tradition, a private activity of solitary a priori reflection. It depends on a social conception of (fallible) reason—understood as intelligent action— which conforms to the democratic ethical principles of the fair and equal right of all to be heard, an invitation and openness to criticism, the toleration of dissenting voices, and instituting methods to help cooperatively resolve disagreements, etc. We inquire in medias res (in the middle of things)—that is, from the midst of our current beliefs and convictions within a community of inquirers. There is no need for a Cartesian propaedeutic doubt to weed out any trace of falsity at the start of inquiry. From the pragmatist point of view we must learn to live with the ineliminable possibility of error and doubt, and of inevitable shortcomings in both our answers and methods. Problems can be overcome as they arise through a self-correcting experimental method of inquiry in which nothing is sacred. A key feature of this conception of inquiry is that it places reasonable doubt at its centre: 1) a sustained doubting of old “certainties” of traditional authorities (e.g. religious, political) or of traditional a priori reason (philosophy); 2) a constant need to distinguish genuine or live doubts from philosophical or paper doubts; 3) and the idea that genuine doubts are both the stimulant to a new inquiry and, when dissolved, signal its end. Dogmatism The importance of the pragmatist conceptions of inquiry and doubt can be appreciated by seeing that various pathologies of believing—pathologies of how to form and maintain beliefs that—are natural to us. Of particular note are dogmatism and fanaticism, which are forms of fixed believing unhinged from rational criticism and sustained without regard to such matters as evidential support, reasonableness and plausibility within the wider community of informed inquirers. Since they divide the world into us and them, fellow-believers and the rest, they inevitably lead to disagreements and hostility. Dogmatists and fanatics loom large in the contemporary world as evidenced by the widespread and malevolent influence of religious, ideological and political dogmas, confrontational forms of nationalism, and fanatical “true believers” in all shapes and forms from die-hard conspiracy theorists to adherents of fad diets and the followers of self-appointed gurus and cult-leaders. The great problem with such forms of believing is that they leave no room for reasonable doubts, which history tells us inevitably arise in matters of human social life and our place in the world. And as history also tells us we go to war and put each other to death over matters of belief and disbelief; of conviction and its lack. Think of Socrates, Jesus, the victims of the Spanish Inquisition, Ghandi, Martin Luther King, and Oscar Romero to name only a small few who have been killed for their beliefs. A great virtue of pragmatism is its anti-authoritarian stance, which is achieved by building doubt into its very methodology and by embracing a democratic ethos that makes each person equally answerable to reasonable doubt. From this perspective dogmatists and fanatical believers are ostracised as retaining an outmoded authoritarian conception of believing that has been superseded in the most successful branches of human inquiry—such as the natural sciences. Bullshit To bullshit is to talk without knowing what one is talking about. Harry Frankfurt has observed, “one of the most salient features of our culture is that there is so much bullshit” (117); and he goes on to argue that bullshitters are “a greater enemy of truth than liars are” (132). Liars care about the truth since they are trying to deceive others into believing what is not true. Bullshitters may say what is true but more often exaggerate, embellish and window-dress. Their purposes lies elsewhere than getting things right so they do not really care whether what they say is true or false or a mixture of the two. Politicians, advertising agents, salesmen and drug company representatives are notorious for bullshitting. Bill Clinton’s “I did not have sex with that woman” is a famous example of political bullshit. He said it for purely political reasons and when he was found to have lied (the evidence being the infamous unwashed dress of Monica Lewinsky) he changed the lie into a truth by redefining the word “sex”—another example of bullshit. The bullshitter can speak the truth but what matters is always the spin. The bullshitter need not (contra Frankfurt) hide his own lack of concern for the truth. He plays at truth-telling but he can do this more or less openly. The so-called bullshit artist may even try to make a virtue out of revealing his bullshit as the bullshit it is, thereby making his audience complicit. But the great danger of bullshit is not so much to others, as to oneself. Inveterate bullshitters are inevitably tempted to believe their own bullshit leading to a situation in which they do not know their own minds. Only one who knows his own mind is aware of what he is committed to, and what he takes responsibility for in the wider community of inquirers who rely on each other for information and reasonable criticism. Doubting provides a defence against bullshitters since it blocks their means: the doubter reaffirms a concern for the truth including the truth about oneself, which the bullshitter is wilfully avoiding. To doubt is to withhold a commitment to the truth through a demand not to commit too hastily or for the wrong reasons. A concern for the truth, for getting things right, is thus central to the practice of reasonable doubting. And reasonably doubting, in turn, depends on knowing one’s own mind, what truths one is committed to, and what epistemic responsibilities one thus incurs to justify and defend truths and to criticise falsehood. Democracy and fallibilist inquiry were borne of doubts about the benevolence, wisdom and authority of tyrants, dictators, priests and kings. Their continued vitality depends on maintaining a healthy skepticism about the beliefs of others and about whether we know our own minds. Only so can we sustain our vital concern for the truth in the face of the pervasive challenges of dogmatists and bullshitters. References Descartes, R. “Meditations on First Philosophy.” In The Philosophical Writings of Descartes: Vols. I-III. J. Cottingham et. al., eds. Cambridge: Cambridge University Press, 1985/1641. Dewey, J. The Middle Works, 1899-1924 Vol 12. Ed. Jo Ann Boydston. Carbondale: Southern Illinois University Press, 1982. Dewey, J. The Middle Works, 1899-1924 Vol 14. Ed. Jo Ann Boydston. Carbondale: Southern Illinois University Press, 1983. Frankfurt, H. “On Bullshit.” The Importance of What We Care About. Cambridge University Press: Cambridge, 1988. Joyce, J. Finnegan’s Wake. Penguin: London, 1999/1939. Peirce, C.S. “Some Consequences of Four Incapacities.” 1868. In The Essential Peirce.———. “The Fixation of Belief.” 1877. In The Essential Peirce. ———. “How to Make Our Ideas Clear.” 1878. In The Essential Peirce. ———. The Essential Peirce: Vol. 1. Bloomington: Indiana University Press, 1992. ———. The Essential Peirce: Vol. 2. Bloomington: Indiana University Press, 1999. Quine, W.V. Theories and Things. Cambridge, Mass: Harvard University Press, 1981. Sextus Empiricus. Outlines of Scepticism. Trans. J. Barnes & J. Annas. Cambridge: Cambridge University Press, 1994. Wittgenstein, L. On Certainty. Oxford: Blackwell, 1969.
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33

Green, Lelia, Richard Morrison, Andrew Ewing, and Cathy Henkel. "Ways of Depicting: The Presentation of One’s Self as a Brand." M/C Journal 20, no. 4 (August 16, 2017). http://dx.doi.org/10.5204/mcj.1257.

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Ways of Seeing"Images … define our experiences more precisely in areas where words are inadequate." (Berger 33)"Different skins, you know, different ways of seeing the world." (Morrison)The research question animating this article is: 'How does an individual creative worker re-present themselves as a contemporary - and evolving - brand?' Berger notes that the "principal aim has been to start a process of questioning" (5), and the raw material energising this exploration is the life's work of Richard Morrison, the creative director and artist who is the key moving force behind The Morrison Studio collective of designers, film makers and visual effects artists, working globally but based in London. The challenge of maintaining currency in this visually creative marketplace includes seeing what is unique about your potential contribution to a larger project, and communicating it in such a way that this forms an integral part of an evolving brand - on trend, bleeding edge, but reliably professional. One of the classic outputs of Morrison's oeuvre, for example, is the title sequence for Terry Gilliam's Brazil.Passion cannot be seen yet Morrison conceives it as the central engine that harnesses skills, information and innovative ways of working to deliver the unexpected and the unforgettable. Morrison's perception is that the design itself can come after the creative artist has really seen and understood the client's perspective. As he says: "What some clients are interested in is 'How can we make money from what we're doing?'" Seeing the client, and the client's motivating needs, is central to Morrison's presentation of self as a brand: "the broader your outlook as a creative, the more chance you have of getting it right". Jones and Warren draw attention to one aspect of this dynamic: "Wealthy and private actors, both private and state, historically saw creative practice as something that money was spent on - commissioning a painting or a sculpture, giving salaries to composers to produce new works and so forth. Today, creativity has been reimagined as something that should directly or indirectly make money" (293). As Berger notes, "We never look at just one thing; we are always looking at the relation between things and ourselves…The world-as-it-is is more than pure objective fact, it includes consciousness" (9, 11). What is our consciousness around the creative image?Individuality is central to Berger's vision of the image in the "specific vision of the image-maker…the result of an increasing consciousness of individuality, accompanying an increasing awareness of history" (10). Yet, as Berger argues "although every image embodies a way of seeing, our perception or appreciation of an image depends also upon our own way of seeing" (10). Later, Berger links the meanings viewers attribute to images as indicating the "historical experience of our relation to the past…the experience of seeking to give meaning to our lives" (33). The seeing and the seeking go hand in hand, and constitute a key reason for Berger's assertion that "the entire art of the past has now become a political issue" (33). This partly reflects the ways in which it is seen, and in which it is presented for view, by whom, where and in which circumstances.The creation of stand-out images in the visually-saturated 21st century demands a nuanced understanding of ways in which an idea can be re-presented for consumption in a manner that makes it fresh and arresting. The focus on the individual also entails an understanding of the ways in which others are valuable, or vital, in completing a coherent package of skills to address the creative challenge to hand. It is self-evident that other people see things differently, and can thus enrich the broadened outlook identified as important for "getting it right". Morrison talks about "little core teams, there's four or five of you in a hub… [sometimes] spread all round the world, but because of the Internet and the way things work you can still all be connected". Team work and members' individual personalities are consequently combined, in Morrison's view, with the core requirement of passion. As Morrison argues, "personality will carry you a long way in the creative field".Morrison's key collaborator, senior designer and creative partner/art director Dean Wares lives in Valencia, Spain whereas Morrison is London-based and their clients are globally-dispersed. Although Morrison sees the Internet as a key technology for collaboratively visualising the ways in which to make a visual impact, Berger points to the role of the camera in relation to the quintessential pre-mechanical image: the painting. It is worth acknowledging here that Berger explicitly credits Walter Benjamin, including the use of his image (34), as the foundation for many of Berger's ideas, specifically referencing Benjamin's essay "The work of art in the age of mechanical reproduction". Noting that, prior to the invention of the camera, a painting could never be seen in more than one place at a time, Berger suggests that the camera foments a revolutionary transformation: "its meaning changes. Or, more exactly, its meaning multiplies and fragments into many meanings" (19). This disruption is further fractured once that camera-facilitated image is viewed on a screen, ubiquitous to Morrison's stock in trade, but in Berger's day (1972) particularly associated with the television:The painting enters each viewer's house. There it is surrounded by his wallpaper, his furniture, his mementoes. It enters the atmosphere of his family. It becomes their talking point. It lends its meaning to their meaning. At the same time it enters a million other houses and, in each of them, is seen in a different context. Because of the camera, the painting now travels to the spectator, rather than the spectator to the painting. In its travels, its meaning is diversified. (Berger, 19-20)Even so, that image, travelling through space and time is seen on the screen in a sequential and temporal context: "because a film unfolds in time and a painting does not. In a film the way one image follows another, their succession constructs an argument which becomes irreversible. In a painting all its elements are there to be seen simultaneously." Both these dynamics, the still and the sequence, are key to the work of a visual artist such as Morrison responsible for branding a film, television series or event. But the works also create an unfolding sequence which tells a different story to each recipient according to the perceptions of the viewer/reader. For example, instead of valorising Gilliam's Brazil, Morrison's studio could have been tagged with Annaud's Enemy at the Gates or, even, the contemporary Sky series, Niel Jordan's Riviera. Knowing this sequence, and that the back catalogue begins with The Who's Quadrophenia (1979), changes the way we see what the Morrison Studio is doing now.Ways of WorkingRichard Morrison harnesses an evolutionary metaphor to explain his continuing contribution to the industry: "I've adapted, and not been a dinosaur who's just sunk in the mud". He argues that there is a need to explore where "the next niche is and be prepared for change 'cause the only constant thing in life is change. So as a creative you need to have that known." Effectively, adaptation and embracing innovation has become a key part of the Morrison Studio's brand. It is trumpeted in the decision that Morrison and Ware made when they decided to continue their work together, even after Ware moved to Spain. This demonstrated, in an age of faxes and landlines, that the Morrison Studio could make cross country collaboration work: the multiple locations championed the fact that they were open for business "without boundaries".There was travel, too, and in those early pre-Internet days of remote location Morrison was a frequent visitor to the United States. "I'd be working in Los Angeles and he'd be wherever he was […] we'd use snail mail to actually get stuff across, literally post it by FedEx […]." The intercontinental (as opposed to inter-Europe) collaboration had the added value of offering interlocking working days: "I'd go to sleep, he wakes up […] We were actually doubling our capacity." If anything, these dynamics are more entrenched with better communications. Currah argues that Hollywood attempts to manage the disruptive potential of the internet by "seeking to create a 'closed' sphere of innovation on a global scale […] legitimated, enacted and performed within relational networks" (359). The Morrison Studio's own dispersed existence is one element of these relational networks.The specific challenge of technological vulnerability was always present, however, long before the Internet: "We'd have a case full of D1 tapes" - the professional standard video tape (1986-96) - "and we'd carefully make sure they'd go through the airport so they don't get rubbed […] what we were doing is we were fitting ourselves up for the new change". At the same time, although the communication technologies change, there are constants in the ways that people use them. Throughout Morrison's career, "when I'm working for Americans, which I'm doing a lot, they expect me to be on the telephone at midnight [because of time zones]. […] They think 'Oh I want to speak to Richard now. Oh it's midnight, so what?' They still phone up. That's constant, that never goes away." He argues that American clients are more complex to communicate with than his Scandinavian clients, giving the example that people assume a UK-US consistency because they share the English language. But "although you think they're talking in a tongue that's the same, their meaning and understanding can sometimes be quite a bit different." He uses the example of the A4 sheet of paper. It has different dimensions in the US than in the UK, illustrating those different ways of seeing.Morrison believes that there are four key constants in his company's continuing success: deadlines; the capacity to scope a job so that you know who and how many people to pull in to it to meet the deadline; librarian skills; and insecurity. The deadlines have always been imposed on creative organisations by their clients, but being able to deliver to deadlines involves networks and self-knowledge: "If you can't do it yourself find a friend, find somebody that's good at adding up, find somebody that's good at admin. You know, don't try and take on what you can't do. Put your hand up straight away, call in somebody that can help you". Chapain and Comunian's work on creative and cultural industries (CCIs) also highlights the importance of "a new centrality to the role of individuals and their social networks in understanding the practice of CCIs" (718).Franklin et al. suggest that this approach, adopted by The Morrison Studio, is a microcosm of the independent film sector as a whole. They argue that "the lifecycle of a film is segmented into sequential stages, moving through development, financing, production, sales, distribution and exhibition stages to final consumption. Different companies, each with specialized project tasks, take on responsibility and relative financial risk and reward at each stage" (323). The importance that Morrison places on social networks, however, highlights the importance of flexibility within relationships of trust - to the point where it might be as valid to engage someone on the basis of a history of working with that person as on the basis of that person's prior experience. As Cristopherson notes, "many creative workers are in vaguely defined and rapidly changing fields, seemingly making up their careers as they go along" (543).The skills underlying Morrison's approach to creative collaboration, however, include a clear understanding of one's own strength and weaknesses and a cool evaluation of others, "just quietly research people". This people-based research includes both the capabilities of potential colleagues, in order to deliver the required product in the specified time frame, along with research into creative people whose work is admired and who might provide a blueprint for how to arrive at an individual's dream role. Morrison gives the example of Quentin Tarantino's trajectory to directing: "he started in a video rental and all he did is watch lots and lots of films, particularly westerns and Japanese samurai films and decided 'I can do that'". One of his great pleasures now is to mentor young designers to help them find their way in the industry. That's a strategy that may pay dividends into the future, via Storper and Scott's "traded and untraded interdependencies" which are, according to Gornostaeva, "expressed as the multiple economic and social transactions that the participants ought to conduct if they wish to perpetuate their existence" (39).As for the library skills, he says that they are crucial but a bit comical:It's a bit like being a constant librarian in old-fashioned terms, you know, 'Where is that stuff stored?' Because it's not stored in a plan chest anymore where you open the drawer and there it is. It's now stored in, you know, big computers, in a cloud. 'Where did we put that file? Did we dump it down? Have we marked it up? […] Where's it gone? What did we do it on?'While juggling the demands of technology, people and product The Morrison brand involves both huge confidence and chronic insecurity. The confidence is evident in the low opinion Morrison has of the opportunities offered by professional disruptor sites such as 99designs: "I can't bear anything like that. I can see why it's happening but I think what you're doing is devaluing yourself even before you start […] it would destroy your self-belief in what you're doing". At the same time, Morrison says, his security is his own insecurity: "I'm always out hunting to see what could be next […] the job you finish could be your last job."Ways of BrandingChristopherson argues that there is "considerable variation in the occupational identities of new media workers among advanced economies. In some economies, new media work is evolving in a form that is closer to that of the professional [in contrast to economies where it is] an entrepreneurial activity in which new media workers sell skills and services in a market" (543). For The Morrison Studio, its breadth, history and experience supports their desire to be branded as professional, but their working patterns entirely resonate with, and are integrated within, the entrepreneurial. Seeing their activity in this way is a juxtaposition with the proposition advanced by Berger that:The existing social conditions make the individual feel powerless. He lives in the contradiction between what he is and what he would like to be. Either he then becomes fully conscious of the contradiction and its causes, and so joins the political struggle for a full democracy which entails, among other things, the overthrow of capitalism; or else he lives, continually subject to an envy which, compounded with his sense of powerlessness, dissolves into recurrent day-dreams (148).The role of the brand, and its publicity, is implicated by Berger in both the tension between what an individual is and what s/he would like to be; and in the creation of an envy that subjugates people. For Berger, the brand is about publicity and the commodifying of the future. Referring to publicity images, Berger argues that "they never speak of the present. Often they refer to the past and always they speak of the future". Brands are created and marketed by such publicity images that are often, these days, incorporated within social media and websites. At the same time, Berger argues that "Publicity is about social relationships, not objects [or experiences]. Its promise is not of pleasure, but of happiness: happiness as judged from the outside by others. The happiness of being envied is glamour." It is the dual pressure from the perception of the gap between the individual's actual and potential life, and the daydreaming and envy of that future, that helps construct Berger's powerless individual.Morrison's view, fashioned in part by his success at adapting, at not being a dinosaur that sinks into the mud, is that the authenticity lies in the congruence of the brand and the belief. "A personal brand can help you straight away but as long as you believe it […] You have to be true to what you're about and then it works. And then the thing becomes you [… you] just go for it and, you know, don't worry about failure. Failure will happen anyway".Berger's commentary on publicity is partially divergent from branding. Publicity is generally a managed message, on that is paid for and promoted by the person or entity concerned. A brand is a more holistic construction and is implicated in ways of seeing in that different people will have very different perceptions of the same brand. Morrison's view of his personal brand, and the brand of the Morrison Studio, is that it encompasses much more than design expertise and technical know-how. He lionises the role of passion and talks about the importance of ways of managing deadlines, interlocking skills sets, creative elements and the insecurity of uncertainty.For the producers who hire Morrison, and help build his brand, Berger's observation of the importance of history and the promise for the future remains key to their hiring decisions. Although carefully crafted, creative images are central to the Morrison Studio's work, it is not the surface presentation of those images that determines the way their work is perceived by people in the film industry, it is the labour and networks that underpin those images. While Morrison's outputs form part of the visual environment critiqued in Ways of Seeing, it is informed by the dynamics of international capitalism via global networks and mobility. Although one of myriad small businesses that help make the film industry the complex and productive creative sphere that it is, Morrison Studios does not so much seek to create a public brand as to be known and valued by the small group of industry players upon whom the Studio relies for its existence. Their continued future depends upon the ways in which they are seen.ReferencesBenjamin, Walter. Illuminations: Essays and Reflections. United States of America, 1969.Berger, John. Ways of Seeing. London: Penguin Books, 1972.Brazil. Dir. Terry Gilliam. Universal Pictures. 1985. Film. Chapain, Caroline, and Roberta Comunian. "Enabling and Inhibiting the Creative Economy: The Role of the Local and Regional Dimensions in England." Regional Studies 44.6 (2010): 717-734. Christopherson, Susan. "The Divergent Worlds of New Media: How Policy Shapes Work in the Creative Economy." Review of Policy Research 21.4 (2004): 543-558. Currah, Andrew. "Hollywood, the Internet and the World: A Geography of Disruptive Innovation." Industry and Innovation 14.4 (2007): 359-384. Enemies at the Gates. Dir. Jean-Jacques Annaud. Paramount. 2001. FilmFranklin, Michael, et al. "Innovation in the Application of Digital Tools for Managing Uncertainty: The Case of UK Independent Film." Creativity and Innovation Management 22.3 (2013): 320-333. Gornostaeva, Galina. "The Wolves and Lambs of the Creative City: The Sustainability of Film and Television Producers in London." Geographical Review (2009): 37-60. Jones, Phil, and Saskia Warren. "Time, Rhythm and the Creative Economy." Transactions of the Institute of British Geographers 41.3 (2016): 286-296. Morrison, Richard. Personal Interview. 13 Oct 2016.The Morrison Studio. The Morrison Studio, 2017. 16 June 2017 <https://themorrisonstudio.com/>.Quadrophenia. Dir. Franc Roddam. Brent Walker Film Distributing. 1979. Film.Riviera. Dir. Neil Jordan. Sky Atlantic HD. 2017. Film.Storper, Michael, and Scott, Allen. "The Geographical Foundations and Social Regulation of Flexible Production Complexes". The Power of Geography: How Territory Shapes Social Life. Eds. Jennifer Wolch and Michael Dear. New York: Routledge, 1989. 21-40.
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Glitsos, Laura. "From Rivers to Confetti: Reconfigurations of Time through New Media Narratives." M/C Journal 22, no. 6 (December 4, 2019). http://dx.doi.org/10.5204/mcj.1584.

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IntroductionIn the contemporary West, experiences of time are shaped by—and inextricably linked to—the nature of media production and consumption. In Derrida and Steigler’s estimation, teletechnologies bring time “into play” and thus produce time as an “artifact”, that is, a knowable product (3). How and why time becomes “artifactually” produced, according to these thinkers, is a result of the various properties of media production; media ensure that “gestures” (which can be understood here as the cultural moments marked as significant in some way, especially public ones) are registered. Being so, time is constrained, “formatted, initialised” by the matrix of the media system (3). Subsequently, because the media apparatus undergirds the Western imaginary, so too, the media apparatus undergirds the Western concept of time. We can say, in the radically changing global mediascape then, digital culture performs and generates ontological shifts that rewrite the relationship between media, time, and experience. This point lends itself to the significance of the role of both new media platforms and new media texts in reconfiguring understandings between past, present, and future timescapes.There are various ways in which new media texts and platforms work upon experiences of time. In the following, I will focus on just one of these ways: narrativity. By examining a ‘new media’ text, I elucidate how new media narratives imagine timescapes that are constructed through metaphors of ‘confetti’ or ‘snow’, as opposed to more traditional lineal metaphors like ‘rivers’ or ‘streams’ (see Augustine Sedgewick’s “Against Flows” for more critical thinking on the relationship between history, narrative, and the ‘flows’ metaphor). I focus on the revisioning of narrative structure in the Netflix series The Haunting of Hill House (2018) from its original form in the 1959 novel by Shirley Jackson. The narrative revisioning from the novel to the televisual both demonstrates and manifests emergent conceptualisations of time through the creative play of temporal multi-flows, which are contemporaneous yet fragmented.The first consideration is the shift in textual format. However, the translocation of the narrative from a novel to a televisual text is important, but not the focus here. Added to this, I deliberately move toward a “general narrative analysis” (Cobley 28), which has the advantage of focusing onmechanisms which may be integral to linguistically or visually-based genres without becoming embroiled in parochial questions to do with the ‘effectiveness’ of given modes, or the relative ‘value’ of different genres. This also allows narrative analysis to track the development of a specified process as well as its embodiment in a range of generic and technological forms. (Cobley 28)It should be also be noted from the outset that I am not suggesting that fragmented narrative constructions and representations were never imagined or explored prior to this new media age. Quite the contrary if we think of Modernist writers such as Virginia Woolf (Lodwick; Haggland). Rather, it is to claim that this abstraction is emerging in the mainstream entertainment media in greater contest with the dominant and more historically entrenched version of ‘time as a construct’ that is characterised through Realist narratology as linear and flowing only one way. As I will explore below, the reasons for this are largely related to shifts in everyday media consumption brought about by digital culture. There are two reasons why I specifically utilise Netflix’s series The Haunting of Hill House as a fulcrum from which to lever arguments about new media and the contemporary experience of time. First, as a web series, it embodies some of the pertinent conventions of the digital media landscape, both diegetically and also through practices of production and consumption by way of new time-shifting paradigms (see Leaver). I focus on the former in this article, but the latter is fruitful ground for critical consideration. For example, Netflix itself, as a platform, has somewhat destabilised normative temporal routines, such as in the case of ‘binge-watching’ where audiences ‘lose’ time similarly to gamblers in the casino space. Second, the fact that there are two iterations of the same story—one a novel and one a televisual text—provide us with a comparative benchmark from which to make further assertions about the changing nature of media and time from the mid-century to a post-millennium digital mediascape. Though it should be noted, my discussion will focus on the nature and quality of the contemporary framework, and I use the 1959 novel as a frame of reference only rather than examining its rich tapestry in its own right (for critique on the novel itself, see Wilson; see Roberts).Media and the Production of Time-SenseThere is a remarkable canon of literature detailing the relationship between media and the production of time, which can help us place this discussion in a theoretical framework. I am limited by space, but I will engage with some of the most pertinent material to set out a conceptual map. Markedly, from here, I refer to the Western experience of time as a “time-sense” following E.P. Thompson’s work (80). Following Thompson’s language, I use the term “time-sense” to refer to “our inward notation of time”, characterised by the rhythms of our “technological conditioning” systems, whether those be the forces of labour, media, or otherwise (80). Through the textual analysis of Hill House to follow, I will offer ways in which the technological conditioning of the new media system both constructs and shapes time-sense in terms related to a constellation of moments, or, to use a metaphor from the Netflix series itself, like “confetti” or “snow” (“Silence Lay Steadily”).However, in discussing the production of time-sense through new media mechanisms, note that time-sense is not an abstraction but is still linked to our understandings of the literal nature of time-space. For example, Alvin Toffler explains that, in its most simple construction, “Time can be conceived as the intervals during which events occur” (21). However, we must be reminded that events must first occur within the paradigm of experience. That is to say that matters of ‘duration’ cannot be unhinged from the experiential or phenomenological accounts of those durations, or in Toffler’s words, in an echo of Thompson, “Man’s [sic] perception of time is closely linked with his internal rhythms” (71). In the 1970s, Toffler commented upon the radical expansion of global systems of communications that produces the “twin forces of acceleration and transience”, which “alter the texture of existence, hammering our lives and psyches into new and unfamiliar shapes” (18). This simultaneous ‘speeding up’ (which he calls acceleration) and sense of ‘skipping’ (which he calls transience) manifest in a range of modern experiences which disrupt temporal contingencies. Nearly two decades after Toffler, David Harvey commented upon the Postmodern’s “total acceptance of ephemerality, fragmentation, discontinuity, and the chaotic” (44). Only a decade ago, Terry Smith emphasised that time-sense had become even more characterised by the “insistent presentness of multiple, often incompatible temporalities” (196). Netflix had not even launched in Australia and New Zealand until 2015, as well as a host of other time-shifting media technologies which have emerged in the past five years. As a result, it behooves us to revaluate time-sense with this emergent field of production.That being said, entertainment media have always impressed itself upon our understanding of temporal flows. Since the dawn of cinema in the late 19th century, entertainment media have been pivotal in constructing, manifesting, and illustrating time-sense. This has largely (but not exclusively) been in relation to the changing nature of narratology and the ways that narrative produces a sense of temporality. Helen Powell points out that the very earliest cinema, such as the Lumière Brothers’ short films screened in Paris, did not embed narrative, rather, “the Lumières’ actualities captured life as it happened with all its contingencies” (2). It is really only with the emergence of classical mainstream Hollywood that narrative became central, and with it new representations of “temporal flow” (2). Powell tells us that “the classical Hollywood narrative embodies a specific representation of temporal flow, rational and linear in its construction” reflecting “the standardised view of time introduced by the onset of industrialisation” (Powell 2). Of course, as media production and trends change, so does narrative structure. By the late 20th century, new approaches to narrative structure manifest in tropes such as ‘the puzzle film,’ as an example, which “play with audiences” expectations of conventional roles and storytelling through the use of the unreliable narrator and the fracturing of linearity. In doing so, they open up wider questions of belief, truth and reliability” (Powell 4). Puzzle films which might be familiar to the reader are Memento (2001) and Run Lola Run (1999), each playing with the relationship between time and memory, and thus experiences of contemporaneity. The issue of narrative in the construction of temporal flow is therefore critically linked to the ways that mediatic production of narrative, in various ways, reorganises time-sense more broadly. To examine this more closely, I now turn to Netflix’s The Haunting of Hill House.Narratology and Temporal FlowNetflix’s revision of The Haunting of Hill House reveals critical insights into the ways in which media manifest the nature and quality of time-sense. Of course, the main difference between the 1959 novel and the Netflix web series is the change of the textual format from a print text to a televisual text distributed on an Internet streaming platform. This change performs what Marie-Laure Ryan calls “transfictionality across media” (385). There are several models through which transfictionality might occur and thus transmogrify textual and narratival parametres of a text. In the case of The Haunting of Hill House, the Netflix series follows the “displacement” model, which means it “constructs essentially different versions of the protoworld, redesigning its structure and reinventing its story” (Doležel 206). For example, in the 2018 television remake, the protoworld from the original novel retains integrity in that it conveys the story of a group of people who are brought to a mansion called Hill House. In both versions of the protoworld, the discombobulating effects of the mansion work upon the group dynamics until a final break down reveals the supernatural nature of the house. However, in ‘displacing’ the original narrative for adaptation to the web series, the nature of the group is radically reshaped (from a research contingent to a nuclear family unit) and the events follow radically different temporal contingencies.More specifically, the original 1959 novel utilises third-person limited narration and follows a conventional linear temporal flow through which events occur in chronological order. This style of storytelling is often thought about in metaphorical terms by way of ‘rivers’ or ‘streams,’ that is, flowing one-way and never repeating the same configuration (very much unlike the televisual text, in which some scenes are repeated to punctuate various time-streams). Sean Cubitt has examined the relationship between this conventional narrative structure and time sensibility, stating thatthe chronological narrative proposes to us a protagonist who always occupies a perpetual present … as a point moving along a line whose dimensions have however already been mapped: the protagonist of the chronological narrative is caught in a story whose beginning and end have already been determined, and which therefore constructs story time as the unfolding of destiny rather than the passage from past certainty into an uncertain future. (4)I would map Cubitt’s characterisation onto the original Hill House novel as representative of a mid-century textual artifact. Although Modernist literature (by way of Joyce, Woolf, Eliot, and so forth) certainly ‘played’ with non-linear or multi-linear narrative structures, in relation to time-sense, Christina Chau reminds us that Modernity, as a general mood, was very much still caught up in the idea that “time that moves in a linear fashion with the future moving through the present and into the past” (26). Additionally, even though flashbacks are utilised in the original novel, they are revealed using the narrative convention of ‘memories’ through the inner dialogue of the central character, thus still occurring in the ‘present’ of the novel’s timescape and still in keeping with a ‘one-way’ trajectory. Most importantly, the original novel follows what I will call one ‘time-stream’, in that events unfold, and are conveyed through, one temporal flow.In the Netflix series, there are obvious (and even cardinal) changes which reorganise the entire cast of characters as well as the narrative structure. In fact, the very process of returning to the original novel in order to produce a televisual remake says something about the nature of time-sense in itself, which is further sophisticated by the recognition of Netflix as a ‘streaming service’. That is, Netflix encapsulates this notion of ‘rivers-on-demand’ which overlap with each other in the context of the contemporaneous and persistent ‘now’ of digital culture. Marie-Laure Ryan suggests that “the proliferation of rewrites … is easily explained by the sense of pastness that pervades Postmodern culture and by the fixation of contemporary thought with the textual nature of reality” (386). While the Netflix series remains loyal to the mood and basic premise (i.e., that there is a haunted house in which characters endure strange happenings and enter into psycho-drama), the series instead uses fractured narrative convention through which three time-streams are simultaneously at work (although one time-stream is embedded in another and therefore its significance is ‘hidden’ to the viewer until the final episode), which we will examine now.The Time-Streams of Hill HouseIn the Netflix series, the central time-stream is, at first, ostensibly located in the characters’ ‘present’. I will call this time-stream A. (As a note to the reader here, there are spoilers for those who have not watched the Netflix series.) The viewer assumes they are, from the very first scene, following the ‘present’ time-stream in which the characters are adults. This is the time-stream in which the series opens, however, only for the first minute of viewing. After around one minute of viewing time, we already enter into a second time-stream. Even though both the original novel and the TV series begin with the same dialogue, the original novel continues to follow one time-stream, while the TV series begins to play with contemporaneous action by manifesting a second time-stream (following a series of events from the characters past) running in parallel action to the first time-stream. This narrative revisioning resonates with Toffler’s estimation of shifting nature of time-sense in the later twentieth century, in which he cites thatindeed, not only do contemporary events radiate instantaneously—now we can be said to be feeling the impact of all past events in a new way. For the past is doubling back on us. We are caught in what might be called a ‘time skip’. (16)In its ‘displacement’ model, the Hill House televisual remake points to this ongoing fascination with, and re-actualisation of, the exaggerated temporal discrepancies in the experience of contemporary everyday life. The Netflix Hill House series constructs a dimensional timescape in which the timeline ‘skips’ back and forth (not only for the viewer but also the characters), and certain spaces (such as the Red Room) are only permeable to some characters at certain times.If we think about Toffler’s words here—a doubling back, or, a time-skip—we might be pulled toward ever more recent incarnations of this effect. In Helen Powell’s investigation of the relationship between narrative and time-sense, she insists that “new media’s temporalities offer up the potential to challenge the chronological mode of temporal experience” (152). Sean Cubitt proposes that with the intensification of new media “we enter a certain, as yet inchoate, mode of time. For all the boasts of instantaneity, our actual relations with one another are mediated and as such subject to delays: slow downloads, periodic crashes, cache clearances and software uploads” (10). Resultingly, we have myriad temporal contingencies running at any one time—some slow, frustrating, mundane, in ‘real-time’ and others rapid to the point of instantaneous, or even able to pull the past into the present (through the endless trove of archived media on the web) and again into other mediatic dimensions such as virtual reality. To wit, Powell writes that “narrative, in mirroring these new temporal relations must embody fragmentation, discontinuity and incomplete resolution” (153). Fragmentation, discontinuity, and incompleteness are appropriate ways to think through the Hill House’s narrative revision and the ways in which it manifests some of these time-sensibilities.The notion of a ‘time-skip’ is an appropriate way to describe the transitions between the three temporal flows occurring simultaneously in the Hill House televisual remake. Before being comfortably seated in any one time-stream, the viewer is translocated into a second time-stream that runs parallel to it (almost suggesting a kind of parallel dimension). So, we begin with the characters as adults and then almost immediately, we are also watching them as children with the rapid emergence of this second time-stream. This ‘second time-stream’ conveys the events of ‘the past’ in which the central characters are children, so I will call this time-stream B. While time-stream B conveys the scenes in which the characters are children, the scenes are not necessarily in chronological order.The third time-stream is the spectral-stream, or time-stream C. However, the viewer is not fully aware that there is a totally separate time stream at play (the audience is made to think that this time-stream is the product of mere ghost-sightings). This is until the final episode, which completes the narrative ‘puzzle’. That is, the third time-stream conveys the events which are occurring simultaneously in both of the two other time-streams. In a sense, time-stream C, the spectral stream, is used to collapse the ontological boundaries of the former two time-streams. Throughout the early episodes, this time-stream C weaves in and out of time-streams A and B, like an intrusive time-stream (intruding upon the two others until it manifests on its own in the final episode). Time-stream C is used to create a 'puzzle' for the viewer in that the viewer does not fully understand its total significance until the puzzle is completed in the final episode. This convention, too, says something about the nature of time-sense as it shifts and mutates with mediatic production. This echoes back to Powell’s discussion of the ‘puzzle’ trend, which, as I note earlier, plays with “audiences’ expectations of conventional roles and storytelling through the use of the unreliable narrator and the fracturing of linearity” which serves to “open up wider questions of belief, truth and reliability” (4). Similarly, the skipping between three time-streams to build the Hill House puzzle manifests the ever-complicating relationships of time-management experiences in everyday life, in which pasts, presents, and futures impinge upon one another and interfere with each other.Critically, in terms of plot, time-stream B (in which the characters are little children) opens with the character Nell as a small child of 5 or 6 years of age. She appears to have woken up from a nightmare about The Bent Neck Lady. This vision traumatises Nell, and she is duly comforted in this scene by the characters of the eldest son and the father. This provides crucial exposition for the viewer: We are told that these ‘visitations’ from The Bent Neck Lady are a recurring trauma for the child-Nell character. It is important to note that, while these scenes may be mistaken for simple memory flashbacks, it becomes clearer throughout the series that this time-stream is not tied to any one character’s memory but is a separate storyline, though critical to the functioning of the other two. Moreover, the Bent Neck Lady recurs as both (apparent) nightmares and waking visions throughout the course of Nell’s life. It is in Episode Five that we realise why.The reason why The Bent Neck Lady always appears to Nell is that she is Nell. We learn this at the end of Episode Five when the storyline finally conveys how Nell dies in the House, which is by hanging from a noose tied to the mezzanine in the Hill House foyer. As Nell drops from the mezzanine attached to this noose, her neck snaps—she is The Bent Neck Lady. However, Nell does not just drop to the end of the noose. She continues to drop five more times back into the other two time streams. Each time Nell drops, she drops into a different moment in time (and each time the neck snapping is emphasised). The first drop she appears to herself in a basement. The second drop she appears to herself on the road outside the car while she is with her brother. The third is during (what we have been told) is a kind of sleep paralysis. The fourth and fifth drops she appears to herself as the small child on two separate occasions—both of which we witness with her in the first episode. So not only is Nell journeying through time, the audience is too. The viewer follows Nell’s journey through her ‘time-skip’. The result of the staggered but now conjoined time-streams is that we come to realise that Nell is, in fact, haunting herself—and the audience now understands they have followed this throughout not as a ghost-sighting but as a ‘future’ time-stream impinging on another.In the final episode of season one, the siblings are confronted by Ghost-Nell in the Red Room. This is important because it is in this Red Room through which all time-streams coalesce. The Red Room exists dimensionally, cutting across disparate spaces and times—it is the spatial representation of the spectral time-stream C. It is in this final episode, and in this spectral dimension, that all the three time-streams collapse upon each other and complete the narrative ‘puzzle’ for the viewer. The temporal flow of the spectral dimension, time-stream C, interrupts and interferes with the temporal flow of the former two—for both the characters in the text and viewing audience.The collapse of time-streams is produced through a strategic dialogic structure. When Ghost-Nell appears to the siblings in the Red Room, her first line of dialogue is a non-sequitur. Luke emerges from his near-death experience and points to Nell, to which Nell replies: “I feel a little clearer just now. We have. All of us have” ("Silence Lay Steadily"). Nell’s dialogue continues but, eventually, she returns to the same statement, almost like she is running through a cyclic piece of text. She states again, “We have. All of us have.” However, this time around, the phrase is pre-punctuated by Shirley’s claim that she feels as though she had been in the Red Room before. Nell’s dialogue and the dialogue of the other characters suddenly align in synchronicity. The audience now understands that Nell’s very first statement, “We have. All of us have” is actually a response to the statement that Shirley had not yet made. This narrative convention emphasises the ‘confetti-like’ nature of the construction of time here. Confetti is, after all, sheets of paper that have been cut into pieces, thrown into the air, and then fallen out of place. Similarly, the narrative makes sense as a whole but feels cut into pieces and realigned, if only momentarily. When Nell then loops back through the same dialogue, it finally appears in synch and thus makes sense. This signifies that the time-streams are now merged.The Ghost of Nell has travelled through (and in and out of) each separate time-stream. As a result, Ghost-Nell understands the nature of the Red Room—it manifests a slippage of timespace that each of the siblings had entered during their stay at the Hill House mansion. It is with this realisation that Ghost-Nell explains:Everything’s been out of order. Time, I mean. I thought for so long that time was like a line, that ... our moments were laid out like dominoes, and that they ... fell, one into another and on it went, just days tipping, one into the next, into the next, in a long line between the beginning ... and the end.But I was wrong. It’s not like that at all. Our moments fall around us like rain. Or... snow. Or confetti. (“Silence Lay Steadily”)This brings me to the titular concern: The emerging abstraction of time as a mode of layering and fracturing, a mode performed through this analogy of ‘confetti’ or ‘snow’. The Netflix Hill House revision rearranges time constructs so that any one moment of time may be accessed, much like scrolling back and forth (and in and out) of social media feeds, Internet forums, virtual reality programs and so forth. Each moment, like a flake of ‘snow’ or ‘confetti’ litters the timespace matrix, making an infinite tapestry that exists dimensionally. In the Hill House narrative, all moments exist simultaneously and accessing each moment at any point in the time-stream is merely a process of perception.ConclusionNetflix is optimised as a ‘streaming platform’ which has all but ushered in the era of ‘time-shifting’ predicated on geospatial politics (see Leaver). The current media landscape offers instantaneity, contemporaneity, as well as, arbitrary boundedness on the basis of geopolitics, which Tama Leaver refers to as the “tyranny of digital distance”. Therefore, it is fitting that Netflix’s revision of the Hill House narrative is preoccupied with time as well as spectrality. Above, I have explored just some of the ways that the televisual remake plays with notions of time through a diegetic analysis.However, we should take note that even in its production and consumption, this series, to quote Graham Meikle and Sherman Young, is embedded within “the current phase of television [that] suggests contested continuities” (67). Powell problematises the time-sense of this media apparatus further by reminding us that “there are three layers of temporality contained within any film image: the time of registration (production); the time of narration (storytelling); and the time of its consumption (viewing)” (3-4). Each of these aspects produces what Althusser and Balibar have called a “peculiar time”, that is, “different levels of the whole as developing ‘in the same historical time’ … relatively autonomous and hence relatively independent, even in its dependence, of the ‘times’ of the other levels” (99). When we think of the layers upon layers of different time ‘signatures’ which converge in Hill House as a textual artifact—in its production, consumption, distribution, and diegesis—the nature of contemporary time reveals itself as complex but also fleeting—hard to hold onto—much like snow or confetti.ReferencesAlthusser, Louis, and Étienne Balibar. Reading Capital. London: NLB, 1970.Cobley, Paul. Narrative. Hoboken: Taylor and Francis, 2013.Cubitt, S. “Spreadsheets, Sitemaps and Search Engines.” New Screen Media: Cinema/Art/Narrative. Eds. Martin Rieser and Andrea Zapp. London: BFI, 2002. 3-13.Derrida, Jacques, and Bernard Stiegler. Echographies of Television: Filmed Interviews. Massachusetts: Polity Press, 2002.Doležel, Lubomir. Heterocosmica: Fiction and Possible Worlds. Baltimore: Johns Hopkins UP, 1999.Hägglund, Martin. Dying for Time: Proust, Woolf, Nabokov. Cambridge: Harvard UP, 2012.Hartley, Lodwick. “Of Time and Mrs. Woolf.” The Sewanee Review 47.2 (1939): 235-241.Harvey, David. Condition of Postmodernity: An Enquiry into the Origins of Cultural Change. Oxford: Blackwell, 1989.Jackson, Shirley. The Haunting of Hill House. New York: Viking, 1959.Laurie-Ryan Marie. “Transfictionality across Media.” Theorizing Narrativity. Eds. John Pier, García Landa, and José Angel. Berlin: Walter de Gruyter, 2008. 385-418.Leaver, Tama. “Watching Battlestar Galactica in Australia and the Tyranny of Digital Distance.” Media International Australia 126 (2008): 145-154.Meikle, George, and Sherman Young. “Beyond Broadcasting? TV For the Twenty-First Century.” Media International Australia 126 (2008): 67-70.Powell, Helen. Stop the Clocks! Time and Narrative in Cinema. London: I.B. Tauris, 2012.Roberts, Brittany. “Helping Eleanor Come Home: A Reassessment of Shirley Jackson’s The Haunting of Hill House.” The Irish Journal of Gothic and Horror Studies 16 (2017): 67-93.Smith, Terry. What Is Contemporary Art? Chicago: U of Chicago P, 2009.The Haunting of Hill House. Mike Flanagan. Amblin Entertainment, 2018.Thompson, E.P. “Time, Work-Discipline, and Industrial Capitalism.” Past and Present 38.1 (1967): 56-97.Toffler, Alvin. Future Shock. New York: Bantam Books, 1971.Wilson, Michael T. “‘Absolute Reality’ and the Role of the Ineffable in Shirley Jackson’s The Haunting of Hill House.” Journal of Popular Culture 48.1 (2015): 114-123.
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35

Bartlett, Alison. "Ambient Thinking: Or, Sweating over Theory." M/C Journal 13, no. 2 (March 9, 2010). http://dx.doi.org/10.5204/mcj.216.

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Abstract:
If Continental social theory emerges from a climate of intensely cold winters and short mild summers, how does Australia (or any nation defined by its large masses of aridity) function as an environment in which to produce critical theory and new knowledge? Climate and weather are intrinsic to ambience, but what impact might they have on the conditions of producing academic work? How is ambience relevant to thinking and writing and research? Is there an ambient epistemology? This paper argues that the ambient is an unacknowledged factor in the production of critical thinking, and draws on examples of academics locating their writing conditions as part of their thinking. This means paying attention to the embodied work of thinking, and so I locate myself in order to explore what it might mean to acknowledge the conditions of intellectual work. Consequently I dwell on the impact of heat and light as qualities specific to where I work, but (following Bolt) I also argue that they are terms that are historically associated with new knowledge. Language, then, is already a factor in shaping the way we can think through such conditions, and the narratives available to write about them. Working these conditions into critical narratives may involve mobilising fictional tropes, and may not always be ambient, but they are potent in the academic imaginary and impact the ways in which we can think through location. Present Tense As I sit in Perth right now in a balmy 27 degrees Celsius with the local afternoon sea-breeze (fondly known as the Fremantle Doctor) clearing the stuffiness and humidity of the day, environmental conditions are near perfect for the end of summer. I barely notice them. Not long ago though, it was over 40 degrees for three days in a row. These were the three days I had set aside to complete an academic paper, the last days available before the university opened and normal work would resume. I’d arranged to have the place to myself, but I hadn’t arranged for cooling technologies. As I immersed myself in photocopies and textbooks the intellectual challenges and excitement were my preoccupation. It was hot, but I was almost unreceptive to recognising the discomforts of the weather until sweat began to drip onto pages and keyboards. A break in the afternoon for a swim at the local beach was an opportunity to clarify and see the bigger picture, and as the temperature began to slide into the evening cool it was easier to stay up late working and then sleep in late. I began to work around the weather. What impact does this have on thinking and writing? I remember it as a haze. The paper though, still seems clear and reasoned. My regimen might be read as working despite the weather, but I wonder if the intensity of the heat extends thinking in different directions—to go places where I wouldn’t have imagined in an ambiently cooled office (if I had one). The conditions of the production of knowledge are often assumed to be static, stable and uninteresting. Even if your work is located in exciting Other places, the ‘writing up’ is expected to happen ‘back home’, after the extra-ordinary places of fieldwork. It can be written in the present tense, for a more immediate reading experience, but the writing cannot always happen at the same time as the events being described, so readers accept the use of present tense as a figment of grammar that cannot accommodate the act of writing. When a writer becomes aware of their surroundings and articulates those conditions into their narrative, the reader is lifted out of the narrative into a metaframe; out of the body of writing and into the extra-diegetic. In her essay “Me and My Shadow” (1987), Jane Tompkins writes as if ‘we’ the reader are in the present with her as she makes connections between books, experiences, memories, feelings, and she also provides us with a writing scene in which to imagine her in the continuous present: It is a beautiful day here in North Carolina. The first day that is both cool and sunny all summer. After a terrible summer, first drought, then heat-wave, then torrential rain, trees down, flooding. Now, finally, beautiful weather. A tree outside my window just brushed by red, with one fully red leaf. (This is what I want you to see. A person sitting in stockinged feet looking out of her window – a floor to ceiling rectangle filled with green, with one red leaf. The season poised, sunny and chill, ready to rush down the incline into autumn. But perfect, and still. Not going yet.) (128)This is a strategy, part of the aesthetics and politics of Tompkins’s paper which argues for the way the personal functions in intellectual thinking and writing even when we don’t recognise or acknowledge it. A little earlier she characterises herself as vulnerable because of the personal/professional nexus: I don’t know how to enter the debate [over epistemology] without leaving everything else behind – the birds outside my window, my grief over Janice, just myself as a person sitting here in stockinged feet, a little bit chilly because the windows are open, and thinking about going to the bathroom. But not going yet. (126)The deferral of autumn and going to the bathroom is linked through the final phrase, “not going yet”. This is a kind of refrain that draws attention to the aesthetic architecture of locating the self, and yet the reference to an impending toilet trip raised many eyebrows. Nancy Millar comments that “these passages invoke that moment in writing when everything comes together in a fraction of poise; that fragile moment the writing in turn attempts to capture; and that going to the bathroom precisely, will end” (6). It spoils the moment. The aesthetic green scene with one red leaf is ruptured by the impending toilet scene. Or perhaps it is the intimacy of bodily function that disrupts the ambient. And yet the moment is fictional anyway. There must surely always be some fiction involved when writing about the scene of writing, as writing usually takes more than one take. Gina Mercer takes advantage of this fictional function in a review of a collection of women’s poetry. Noting the striking discursive differences between the editor’s introduction and the poetry collected in the volume, she suggestively accounts for this by imagining the conditions under which the editor might have been working: I suddenly begin to imagine that she wrote the introduction sitting at her desk in twin-set and pearls, her feet constricted by court shoes – but that the selection took place at home with her lying on a large beautifully-linened bed bestrewn by a cat and the poems… (4)These imaginary conditions, Mercer implies, impact on the ways we do our intellectual work, or perhaps different kinds of work require different conditions. Mercer not only imagines the editor at work, but also suggests her own preferred workspace when she mentions that “the other issue I’ve been pondering as I lay on my bed in a sarong (yes it’s hot here already) reading this anthology, has been the question of who reads love poetry these days?” (4). Placing herself as reader (of an anthology of love poetry) on the bed in a sarong in a hot climate partially accounts for the production of the thinking around this review, but probably doesn’t include the writing process. Mercer’s review is written in epistolary form, signaling an engagement with ‘the personal’, and yet that awareness of form and setting performs a doubling function in which scenes are set and imagination is engaged and yet their veracity doesn’t seem important, and may even be part of the fiction of form. It’s the idea of working leisurely that gains traction in this review. Despite the capacity for fiction, I want to believe that Jane Tompkins was writing in her study in North Carolina next to a full-length window looking out onto a tree. I’m willing to suspend my disbelief and imagine her writing in this place and time. Scenes of Writing Physical conditions are often part of mythologising a writer. Sylvia Plath wrote the extraordinary collection of poems that became Ariel during the 1962/63 London winter, reputed to have been the coldest for over a hundred years (Gifford 15). The cold weather is given a significant narrative role in the intensity of her writing and her emotional desperation during that period. Sigmund Freud’s writing desk was populated with figurines from his collection of antiquities looking down on his writing, a scene carefully replicated in the Freud Museum in London and reproduced in postcards as a potent staging of association between mythology, writing and psychoanalysis (see Burke 2006). Writer’s retreats at the former residences of writers (like Varuna at the former home of Eleanor Dark in the Blue Mountains, and the Katherine Susannah Pritchard Centre in the hills outside of Perth) memorialise the material conditions in which writers wrote. So too do pilgrimages to the homes of famous writers and the tourism they produce in which we may gaze in wonder at the ordinary places of such extraordinary writing. The ambience of location is one facet of the conditions of writing. When I was a doctoral student reading Continental feminist philosophy, I used anything at hand to transport myself into their world. I wrote my dissertation mostly in Townsville in tropical Queensland (and partly in Cairns, even more tropical), where winter is blue skies and mid-twenties in temperature but summers are subject to frequent build-ups in pressure systems, high humidity, no breeze and some cyclones. There was no doubt that studying habits were affected by the weather for a student, if not for all the academics who live there. Workplaces were icily air-conditioned (is this ambient?) but outside was redolent with steamy tropical evenings, hot humid days, torrential downpours. When the weather breaks there is release in blood pressure accompanying barometer pressure. I was reading contemporary Australian literature alongside French feminist theories of subjectivity and their relation through écriture féminine. The European philosophical and psychoanalytic tradition and its exquisitely radical anti-logical writing of Irigaray, Cixous and Kristeva seemed alien to my tropical environs but perversely seductive. In order to get ‘inside’ the theoretical arguments, my strategy was to interpolate myself into their imagined world of writing, to emulate their imagined conditions. Whenever my friend went on a trip, I caretook her 1940s unit that sat on a bluff and looked out over the Coral Sea, all whitewashed and thick stone, and transformed it into a French salon for my intellectual productivity. I played Edith Piaf and Grace Jones, went to the grocer at the bottom of the hill every day for fresh food and the French patisserie for baguettes and croissants. I’d have coffee brewing frequently, and ate copious amounts of camembert and chocolate. The Townsville flat was a Parisian salon with French philosophers conversing in my head and between the piles of book lying on the table. These binges of writing were extraordinarily productive. It may have been because of the imagined Francophile habitus (as Bourdieu understands it); or it may have been because I prepared for the anticipated period of time writing in a privileged space. There was something about adopting the fictional romance of Parisian culture though that appealed to the juxtaposition of doing French theory in Townsville. It intensified the difference but interpolated me into an intellectual imaginary. Derrida’s essay, “Freud and the Scene of Writing”, promises to shed light on Freud’s conditions of writing, and yet it is concerned moreover with the metaphoric or rather intellectual ‘scene’ of Freudian ideas that form the groundwork of Derrida’s own corpus. Scenic, or staged, like Tompkins’s framed window of leaves, it looks upon the past as a ‘moment’ of intellectual ferment in language. Peggy Kamuf suggests that the translation of this piece of Derrida’s writing works to cover over the corporeal banishment from the scene of writing, in a move that privileges the written trace. In commenting, Kamuf translates Derrida herself: ‘to put outside and below [metre dehors et en bas] the body of the written trace [le corps de la trace écrite].’ Notice also the latter phrase, which says not the trace of the body but the body of the trace. The trace, what Derrida but before him also Freud has called trace or Spur, is or has a body. (23)This body, however, is excised, removed from the philosophical and psychoanalytic imaginary Kamuf argues. Australian philosopher Elizabeth Grosz contends that the body is “understood in terms that attempt to minimize or ignore altogether its formative role in the production of philosophical values – truth, knowledge, justice” (Volatile 4): Philosophy has always considered itself a discipline concerned primarily or exclusively with ideas, concepts, reason, judgment – that is, with terms clearly framed by the concept of mind, terms which marginalize or exclude considerations of the body. As soon as knowledge is seen as purely conceptual, its relation to bodies, the corporeality of both knowers and texts, and the ways these materialities interact, must become obscure. (Volatile 4)In the production of knowledge then, the corporeal knowing writing body can be expected to interact with place, with the ambience or otherwise in which we work. “Writing is a physical effort,” notes Cixous, and “this is not said often enough” (40). The Tense Present Conditions have changed here in Perth since the last draft. A late summer high pressure system is sitting in the Great Australian Bite pushing hot air across the desert and an equally insistent ridge of low pressure sits off the Indian Ocean, so the two systems are working against each other, keeping the weather hot, still, tense, taut against the competing forces. It has been nudging forty degrees for a week. The air conditioning at work has overloaded and has been set to priority cooling; offices are the lowest priority. A fan blasts its way across to me, thrumming as it waves its head from one side to the other as if tut-tutting. I’m not consumed with intellectual curiosity the way I was in the previous heatwave; I’m feeling tired, and wondering if I should just give up on this paper. It will wait for another time and journal. There’s a tension with chronology here, with what’s happening in the present, but then Rachel Blau DuPlessis argues that the act of placing ideas into language inevitably produces that tension: Chronology is time depicted as travelling (more or less) in a (more or less) forward direction. Yet one can hardly write a single sentence straight; it all rebounds. Even its most innocent first words – A, The, I, She, It – teem with heteroglossias. (16)“Sentences structure” DuPlessis points out, and grammar necessitates development, chronological linearity, which affects the possibilities for narrative. “Cause and effect affect” DuPlessis notes (16), as do Cixous and Irigaray before her. Nevertheless we must press on. And so I leave work and go for a swim, bring my core body temperature down, and order a pot of tea from the beach café while I read Barbara Bolt in the bright afternoon light. Bolt is a landscape painter who has spent some time in Kalgoorlie, a mining town 800km east of Perth, and notes the ways light is used as a metaphor for visual illumination, for enlightening, and yet in Kalgoorlie light is a glare which, far from illuminating, blinds. In Kalgoorlie the light is dangerous to the body, causing cancers and cataracts but also making it difficult to see because of its sheer intensity. Bolt makes an argument for the Australian light rupturing European thinking about light: Visual practice may be inconceivable without a consideration of light, but, I will argue, it is equally ‘inconceivable’ to practice under European notions of light in the ‘glare’ of the Australian sun. Too much light on matter sheds no light on the matter. (204)Bolt frequently equates the European notions of visual art practice that, she claims, Australians still operate under, with concomitant concepts of European philosophy, aesthetics and, I want to add, epistemology. She is particularly adept at noting the material impact of Australian conditions on the body, arguing that, the ‘glare’ takes apart the Enlightenment triangulation of light, knowledge, and form. In fact, light becomes implicated bodily, in the facts of the matter. My pterygiums and sun-beaten skin, my mother and father’s melanomas, and the incidence of glaucoma implicate the sun in a very different set of processes. From my optic, light can no longer be postulated as the catalyst that joins objects while itself remaining unbent and unimplicated … (206).If new understandings of light are generated in Australian conditions of working, surely heat is capable of refiguring dominant European notions as well. Heat is commonly associated with emotions and erotics, even through ideas: heated debate, hot topics and burning issues imply the very latest and most provocative discussions, sizzling and mercurial. Heat has a material affect on corporeality also: dehydrating, disorienting, dizzying and burning. Fuzzy logic and bent horizons may emerge. Studies show that students learn best in ambient temperatures (Pilman; Graetz), but I want to argue that thought and writing can bend in other dimensions with heat. Tensions build in blood pressure alongside isometric bars. Emotional and intellectual intensities merge. Embodiment meets epistemology. This is not a new idea; feminist philosophers like Donna Haraway have been emphasizing the importance of situated knowledge and partial perspective for decades as a methodology that challenges universalism and creates a more ethical form of objectivity. In 1987 Haraway was arguing for politics and epistemologies of location, positioning, and situating, where partiality and not universality is the condition of being heard to make rational knowledge claims. These are claims on people’s lives. I am arguing for the view from a body, always a complex contradictory structuring and structured body versus the view from above, from nowhere, from simplicity. (Haraway 588)Working in intellectual conditions when the specificities of ambience is ignored, is also, I suggest, to work in a privileged space, in which there are no distractions like the weather. It is also to work ‘from nowhere, from simplicity’ in Haraway’s words. It is to write from within the pure imaginary space of the intellect. But to write in, and from, weather conditions no matter what they might be is to acknowledge the affect of being-in-the-world, to recognise an ontological debt that is embodied and through which we think. I want to make a claim for the radical conditions under which writing can occur outside of the ambient, as I sit here sweating over theory again. Drawing attention to the corporeal conditions of the scene of writing is a way of situating knowledge and partial perspective: if I were in Hobart where snow still lies on Mount Wellington I may well have a different perspective, but the metaphors of ice and cold also need transforming into productive and generative conditions of particularised knowledge. To acknowledge the location of knowledge production suggests more of the forces at work in particular thinking, as a bibliography indicates the shelf of books that have inflected the written product. This becomes a relation of immanence rather than transcendence between the subject and thought, whereby thinking can be understood as an act, an activity, or even activism of an agent. This is proposed by Elizabeth Grosz in her later work where she yokes together the “jagged edges” (Time 165) of Deleuze and Irigaray’s work in order to reconsider the “future of thought”. She calls for a revision of meaning, as Bolt does, but this time in regard to thought itself—and the task of philosophy—asking whether it is possible to develop an understanding of thought that refuses to see thought as passivity, reflection, contemplation, or representation, and instead stresses its activity, how and what it performs […] can we deromanticize the construction of knowledges and discourses to see them as labor, production, doing? (Time 158)If writing is to be understood as a form of activism it seems fitting to conclude here with one final image: of Gloria Anzaldua’s computer, at which she invites us to imagine her writing her book Borderlands/La Frontera: The New Mestiza (1987), a radical Chicana vision for postcolonial theory. Like Grosz, Anzaldua is intent on undoing the mind/body split and the language through which the labour of thinking can be articulated. This is where she writes her manifesto: I sit here before my computer, Amiguita, my altar on top of the monitor with the Virgen de Coatalopeuh candle and copal incense burning. My companion, a wooden serpent staff with feathers, is to my right while I ponder the ways metaphor and symbol concretize the spirit and etherealize the body. (75) References Anzaldua, Gloria. Borderlands/La Frontera: The New Mestiza. San Francisco: Aunt Lute Books, 1987. Bolt, Barbara. “Shedding Light for the Matter.” Hypatia 15.2 (2000): 202-216. Bourdieu, Pierre. The Logic of Practice. Cambridge: Polity, 1990. [1980 Les Edition de Minuit] Burke, Janine. The Gods of Freud: Sigmund Freud’s Art Collection. Milsons Point: Knopf, 2006. Cixous, Hélène, and Mireille Calle-Gruber. Rootprints: Memory and Life Writing. London: Routledge, 1997. [1994 Photos de Racine]. Derrida, Jacques, and Jeffrey Mehlman. "Freud and the Scene of Writing." Yale French Studies 48 (1972): 74-117. DuPlessis, Rachel Blau. Blue Studios: Poetry and Its Cultural Work. Tuscaloosa: Alabama UP, 2006. Gifford, Terry. Ted Hughes. Abingdon: Routledge, 2009. Graetz, Ken A. “The Psychology of Learning Environments.” Educause Review 41.6 (2006): 60-75. Grosz, Elizabeth. Volatile Bodies: Towards a Corporeal Feminism. St Leonards: Allen & Unwin, 1994. Grosz, Elizabeth. Time Travels: Feminism, Nature, Power. St Leonards: Allen & Unwin, 2005. Haraway, Donna. “Situated Knowledges: The Science Question in Feminism and the Privilege of Partial Perspective.” Feminist Studies 14.3 (1988): 575-99. Kamuf, Peggy. “Outside in Analysis.” Mosaic 42.4 (2009): 19-34. Mercer, Gina. “The Days of Love Are Lettered.” Review of The Oxford Book of Australian Love Poems, ed. Jennifer Strauss. LiNQ 22.1 (1995): 135-40. Miller, Nancy K. Getting Personal: Feminist Occasions and Other Autobiographical Acts. New York: Routledge, 1991. Pilman, Mary S. “The Effects of Air Temperature Variance on Memory Ability.” Loyola University Clearinghouse, 2001. ‹http://clearinghouse.missouriwestern.edu/manuscripts/306.php›. Tompkins, Jane. “Me and My Shadow.” New Literary History 19.1 (1987): 169-78.
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