Dissertations / Theses on the topic 'Online trust'
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Björkman, Susanne. "The importance of trust online: A study on building trust online for international workforce." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-25880.
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In the last few years, increasing attention has been given to an international “war of talent”, where nations, cities and companies are competing against each other in order to attract, recruit and retain international workforce. Today, Stockholm City is hosts an international city information website, thus making it a marketing investment targeting the aforementioned target group of international workforce, or expatriates. Previous studies show that the most crucial barrier to overcome in order to succeed on the online arena is the lack of trust from the visitor, regarding the sender’s integrity and competence to fulfill the offering presented. Treating this city informational website as any other e-vendor presenting an offering to a potential customer, this study’s purpose is thus to examine what factors influence expatriates’ feeling of trust towards a city’s informational website and through this, the view of the city itself. The study was carried out from the basis of previous research made on the subject of online trust and specifically through a case study of semi-structured interviews with a number of individuals from the expatriate target group. The findings revealed a number of attributes critical in determining expatriates’ trust towards a city informational website. An indication of time invested and thorough ground research of the target groups together with extensive information about the city and settling in are essential for the feeling of trust. Diverse image material backing up the written information is also important. Contact information in order to ask direct questions displays openness and adds to trust in the sender as well as a possibility of taking in former expatriates’ experiences through linked forums. One finding that was extra noteworthy was that a city website daring to present the city’s flaws is met with a higher overall trust than the one that is presenting a flawless city image.
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Eurén, Rebecca, Johanna Vilumsons, and Therese Nordin. "Online trust : A study about trust in E-commerce." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26772.
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Communication has developed during the years and is discussed to have become a central part in marketing, since it can be seen as the process where a company try to communicate the value of a product or a service to an end consumer. A relatively new way of communication is through the use of technology and internet, which has given companies new opportunities to communicate. Today does more than 91 percent of the Swedish population have access to internet. Businesses sees the online space as an opportunity to capture customers attention, which has lead to an increase in online businesses, also called e-commerce. It is more common than ever to shop online but the phenomenon can be seen as relatively new and therefore with potential risks that can affect consumers trust towards shopping online. A few studies have been done within the field of trust in e-commerce, however are there a lack of studies that suggests what variables that contributes to trust before a purchase, during purchase and after purchase. This thesis do therefore attempt to describe what it is that contributes to the perception of trust in e-commerce and which trust variables that are important throughout the purchase process online. This thesis is a qualitative research with a descriptive design. Based on theory about trust in e- commerce and the three purchase phases was a focus group guide designed in order to obtain data from six focus groups. The sample frame consisted of three age groups, which are based on statistics of online shopping behaviour. The study showed that trust plays an essential part when shopping online and that there are several variables that contributes to trust. Before an online purchase was it shown that variables such as word of mouth, information search, web design and delivery information is important. During the online purchase was information regarding price, delivery, return and payment but also safe transaction of personal information important in order to feel trust, where the online payment seemed to matter the most. After an online purchase was confirmation of order, delivery information, warranty and repair contacts considered to be the most important variables that contributes to trust.
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Wolf, James Richard. "Friction and trust in online markets." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1149085485.
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Wolf, James Richard Jr. "Friction and trust in online markets." The Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1149085485.
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Aloufi, Samah. "Trust-aware Link Prediction in Online Social Networks." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/23303.
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As people go about their lives, they form a variety of social relationships, such as family, friends, colleagues, and acquaintances, and these relationships differ in their strength, indicating the level of trust among these people. The trend in these relationships is for people to trust those who they have met in real life more than unfamiliar people whom they have only met online. In online social network sites the objective is to make it possible for users to post information and share albums, diaries, videos, and experiences with a list of contacts who are real-world friends and/or like-minded online friends. However, with the growth of online social services, the need for identifying trustworthy people has become a primary focus in order to protect users’ vast amounts of information from being misused by unreliable users. In this thesis, we introduce the Capacity- first algorithm for identifying a local group of trusted people within a network. In order to achieve the outlined goals, the algorithm adapts the Advogato trust metric by incorporating weighted social relationships. The Capacity-first algorithm determines all possible reliable users within the network of a targeted user and prevents malicious users from accessing their personal network. In order to evaluate our algorithm, we conduct experiments to measure its performance against other well-known baseline algorithms. The experimental results show that our algorithm’s performance is better than existing alternatives in finding all possible trustworthy users and blocking unreliable ones from violating users’ privacy.
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Bär, Nina. "Human-Computer Interaction And Online Users’ Trust." Doctoral thesis, Universitätsbibliothek Chemnitz, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-qucosa-149685.
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Users’ trust in online situations is influenced by various characteristics of human-computer interaction. Looking at the increasing scope of services online, it remains an up-to-date issue, expanding its meaning for both informational and transactional websites. In this work, the Scale for Online Users’ Trust (SCOUT) was developed to assess the trustworthiness of both types of websites. Based on the scale, the effects of user experience on users’ trust were examined in several studies. For informational websites, hedonic qualities appeared to be significant predictors of trustworthiness in addition to usability. The effects could be confirmed for transactional websites. Furthermore, perceptions of security aspects were investigated in a set of studies. The effects of customer ratings, fictitious graphical elements, web assurance seals and interactive security-related feedback on users’ trust were analyzed. Findings from all together 11 studies of this work allow for inferences for website design that could support academics and practitioners in designing for trustworthy web environmentsNutzervertrauen in Websites ist sowohl auf informationalen als auch auf transaktionalen Websites nach wie vor ein entscheidender Faktor für erfolgreiche Online-Situationen. In dieser Arbeit wird die Entwicklung des Fragebogens SCOUT (Scale for Online Users’ Trust) beschrieben, mit dem die Vertrauenswürdigkeit von Websites beider Kategorien gleichermaßen erfasst werden kann. Darauf aufbauend wurde die Wirkung des Nutzererlebens auf Vertrauen in mehreren Studien untersucht. Für informationale Websites ergaben sich hedonische Merkmale und Usability als signifikante Prädiktoren von Vertrauenswürdigkeit. Diese Effekte konnten für transaktionale Websites bestätigt werden. Zusätzliche wurde geprüft, wie Kundenbewertungen, fiktive grafische Elemente, Gütesiegel und interaktive sicherheitsrelevante Rückmeldungen auf Nutzervertrauen wirken. Aus insgesamt elf Studien lassen sich Empfehlungen für eine vertrauensförderliche Website-Gestaltung ableiten
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Bulu, Saniye Tugba. "Communication Behaviors And Trust In Collaborative Online Teams." Master's thesis, METU, 2003. http://etd.lib.metu.edu.tr/upload/1099548/index.pdf.
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Building and maintaining trust is a necessary condition for group
cohesion. In order to successful collaborative group process in online
learning environment, development of trust must be understood in online
teams. Difference communication behaviors in the online teams with
different trust levels were investigated in this research. Participants were 61
students in an undergraduate level who enrolled in the online course. In this
research, online teams’
collaborative communication behaviors were analyzed using both qualitative and quantitative methods to understand the factors that facilitate and deepen trust. Data were obtained from questionnaires and online class discussion archives. One of the findings of the study was that trust is built and maintained in online teams. Another finding was that online trust can be fragile and certain communication behaviors should be presented by members to deepen and maintain the trust level. The results of the study showed that there must be social interaction, enthusiasm, task oriented interaction, equal and predictable communication, and feedback among the member of online teams to built and maintain trust.
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Leung, Siu Cheong. "Building trust and confidence in online dispute resolution." access abstract and table of contents access full-text, 2005. http://libweb.cityu.edu.hk/cgi-bin/ezdb/dissert.pl?ma-slw-b20833787a.pdf.
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Thesis (M.A.)--City University of Hong Kong, 2005.Title from title screen (viewed on 27 Mar. 2006) "Submitted in fulfillment of the requirement of Master of arts in arbitration and dispute resolution." Includes bibliographical references.
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Bart, Yakov 1977. "Determinants and consequences of trust in online environment." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/37564.
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Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2002.Includes bibliographical references (leaves 205-214).
The fundamental role of trust in numerous business transactions, and especially in customer relationship management, has been widely acknowledged by both industry and academia. The establishment of trust is a necessary condition for the long-term success of any business enterprise. This is particularly true in the Internet environment, where rapid technological advances accompany the rise and fall of many companies in a relatively short period of time. Previous studies have emphasized the significance of trust in Internet strategies; virtual experiences created by online systems eliminate or minimize face-to-face contact, but human trust is still essential for the experience to be effective. However, while the importance of trust in online environments is recognized, the determinants and consequences of customer trust have not been systematically investigated across a variety of industries, particularly in B2C context. This research is designed to investigate consumer perceptions of trust and the role of trust in consumer behavior in e-Business environments. It examines the following key research questions: What exactly is online customer trust? How is online trust different from offline trust? How does online trust affect customer behavior on a website? What are the antecedents and consequences of online trust? To address these questions, a model is developed that links consumer perceptions of website characteristics to perceptions of overall trust in a website, and perceptions of trust to consumer behavior related to the website. The proposed model identifies a number of factors that drive online trust, shows how website cues and online trust shape customer decision process, and identifies special role of online trust as a mediator in the link between website characteristics and consumer behavior. A large-scale empirical study is presented that applies this model across a variety of websites in various industries, using a structural equation modeling approach (LISREL), coupled with application of moderator/mediator analysis techniques. A holdout sample is utilized to test the validity of the model. Managerial implications for successful Internet strategies, incorporating appropriate usage of different website trust cues for different categories of customers, are presented.
by Yakov Bart.
S.M.
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Yang, Yinan Information Technology & Electrical Engineering Australian Defence Force Academy UNSW. "W3 Trust Model (W3TM): a trust-profiling framework to assess trust and transitivity of trust of web-based services in a heterogeneous web environment." Awarded by:University of New South Wales - Australian Defence Force Academy. School of Information Technology and Electrical Engineering, 2005. http://handle.unsw.edu.au/1959.4/38655.
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The growth of eCommerce is being hampered by a lack of trust between providers and consumers of Web-based services. While Web trust issues have been addressed by researchers in many disciplines, a comprehensive approach has yet to be established. This thesis proposes a conceptual trust-profiling framework???W3TF???which addresses issues of trust and user confidence through a range of new user-centred trust measures???trust categories, trust domains, transitivity of trust, fading factor analysis, standalone assessment, hyperlinked assessment and relevance assessment. While others now use the concept of transitivity of trust, it was first introduced by this research in 1998. The thesis also illustrates how W3TF can narrow the gap/disconnection between the hierarchical PKI trust environment and the horizontal Web referral environment. The framework incorporates existing measures of trust (such as Public Key Infrastructure), takes account of consumer perceptions by identifying trust attributes, and utilises Web technology (in the form of metadata), to create a practical, flexible and comprehensive approach to trust assessment. The versatility of the W3TF is demonstrated by applying it to a variety of cases from trust literature and to the hypothetical case study that provided the initial stimulus for this research. It is shown that the framework can be expanded to accommodate new trust attributes, categories and domains, and that trust can be ???weighed??? (and therefore evaluated) by using various mathematical formulae based on different theories and policies. The W3TF addresses identified needs, narrows the gaps in existing approaches and provides a mechanism to embrace current and future efforts in trust management. The framework is a generic form of trust assessment that can help build user confidence in an eCommerce environment. For service providers, it offers an incentive to create websites with a high number of desired trust attributes. For consumers, it enables more reliable judgments to be made. Hence, Web trust can be enhanced.
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Bauman, Antonia A. "Online trust cues: universal or culture-specific?: a cross-cultural study of the role of consumers' background culture in developing online trust." Thesis, University of Surrey, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658998.
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The virtual nature of e-commerce creates both opportunities and risks for online sellers and buyers. Online sellers welcome the opportunity to expand their markets worldwide but face fierce competition. Establishing long-term customer relationships based on trust and loyalty has proved to be a successful business strategy. In attempts to attract and retain global customers, e-vendors signal their trustworthiness through web design eleme"n, ts. These signals are directed to the customers, regardless of the country in which they live. The ability to shop across traditional physical borders, and purchase foreign products from the convenience of home, appeals to a growing number of consumers; however, online buyers are cautious about which online stores they can trust. Online consumers enter online exchanges when they develop initial trust based on their perceptions of e-vendors' signals or cues of the company's ability, benevolence, and integrity. The majority of existing cross-cultural studies of online trust and online trust cues use quantitative research methods. Their findings on the impact of consumers' cultural background on developing online trust appear to be inconsistent as some studies find no impact of culture on developing online trust, while others provide evidence of the opposite. There is still another group of researchers who propose the existence of a common virtual culture that is adhered to by customers around the world regardless of their cultural background. This presents an opportunity for a study with a qualitative approach that would explore the cultural influence on customers' perceptions of online trust cues and help to better understand what makes customers trust one web site and not another. This research focuses on the first phase of developing online trust - identification and interpretation of online trust cues as recognized by shoppers from three different countries (Germany, Russia, and the United States). A repertory grid research technique was implemented and, as a result, fourteen categories of online trust cues were identified and compared across three cultures. This study provides a three-fold contribution as the results of this work add to methodology and epistemology as well as have practical implications: (1) This study is, to date, the only research that utilizes the repertory grid method for collecting data online and analyzing consumers' perceptions of online trust cues (2) This study contributes to the academic literature on online trust signals as it provides insight into the types of cues that are identified by customers from three different cultures (3) This study provides practical recommendations for e-vendors on what trust signals could be incorporated into the design of commercial web sites to appeal to global customers.
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Edvalson, Michael George. "Trust Broker: A Defense Against Identity Theft From Online Transactions." BYU ScholarsArchive, 2005. https://scholarsarchive.byu.edu/etd/348.
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The proliferation of online services over the years has encouraged more and more people to participate in Internet activities. Many web sites request personal and sensitive information needed to deliver the desired service. Unfortunately, it is difficult to distinguish the sites that can be trusted to protect such information from those that cannot. Many attempts to make the Internet easier to use introduce new security and privacy problems. On the other hand, most attempts at creating a safe online environment produce systems that are cryptic and hard to use. The TrustBroker system is based on a specialized online repository that safely stores user information and helps the user determine which sites can be trusted with their sensitive information. Also, the repository facilitates the transfer of the user's in- formation. The overall effect of the system is to inspire greater confidence in online participation among users who desire to protect their personal information.
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Andersson, David, and Bojan Kobaslic. "Can I trust you? : The importance of trust when doing business on P2P online platforms." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-16225.
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This report has focused on how important a buyers eWOM is compared to his/her visual information when sellers decide if they can trust this buyer. A focus company was Airbnb, an online P2P platform where private individuals can rent out their living quarters to other private persons. The method involved sending out online web surveys to approximately 200 students in Högskolan Kristianstad. Results from these surveys suggests that a buyer’s eWOM and visual information had little or no impact upon if a seller decides to trust this buyer or not. The variable that had the most significant impact upon trust and thus the host’s intention to rent was the variable risk propensity.
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Wei, Chen. "Multi-collaborative filtering trust network for online recommendation systems." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2550571.
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Tavakolifard, Mozhgan. "On some Challenges for Online Trust and Reputation Systems." Doctoral thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for telematikk, 2012. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-17249.
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The Internet form a globally distributed network that provides a ubiquitous medium for interaction, the exchange of ideas, and commerce. The web is pervading our everyday lives in ways that were unimaginable even ten years ago. The evolving use of the web requires robust and efficient trust and reputation management mechanisms. During the past decade, online trust and reputation systems have provided cogent answers to emerging challenges in the global computing infrastructures relating to computer and network security, electronic commerce, virtual enterprises, social networks and cloud computing. The goal of these systems in such global computing infrastructures is to allow entities to reason about the trustworthiness of other entities and to make autonomous decisions on the basis of trust. This requires the development of computational trust models that enable entities to reason about trust and to verify the properties of a particular interaction. The robustness of these mechanisms, which is one of the critical factors for the success of this technology, is currently not being sufficiently addressed. The global computing infrastructure is highly dynamic with continuously appearing and disappearing entities and services. It is vital that the associated computational trust model is able to incorporate this dynamism and that equally flexible legislative and regulatory frameworks emerge. In this thesis, we present an overview of the characteristics of the existing characteristics of the existing online trust and reputation models and systems through a multidimensional framework, which can serve as a basis to understand the current state of the art in the area. The critical open challenges that limit the effectiveness of today’s trust and reputation systems are discussed by providing a comprehensive literature review. Furthermore, we present a set of our contributions as a way to address some of these challenges and propose prospectives for online trust and reputation systems.
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Menfors, Martina, and Felicia Fernstedt. "Consumer trust in online reviews : a communication model perspective." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-948.
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Konsumenter använder och förlitar sig i allt större utsträckning på andras åsikter som lagtsupp på recensionssidor på nätet. Nyligen har dock skandaler uppmärksammat förekomsten avmanipulation av recensioner vilket lett till att recensionssajters trovärdighet kan ifrågasättas.Tidigare forskning har också gett tvetydiga svar på huruvida folk litar på recensioner ellerinte.Att utforska det här ämnet är viktigt eftersom marknadsförare måste förstå sig påkonsumenters förtroende för onlinerecensioner då dessa kan användas som ett kraftfulltmarknadsföringsverktyg och som ett nytt element i marknadsföringsmixen. Den här studiensyftar till att utforska konsumenters förtroende för onlinerecensioner genom att undersökavarför man litar på recensioner och vad som gör en onlinerecension pålitlig. Genomanvändandet av en modifierad version av Shannon och Weavers kommunikationsmodell, kanen recension struktureras kring elementen meddelande, sändare, mottagare, kanal ochåterkoppling. Den här studien implementerar en kvalitativ metod där semistruktureradeintervjuer använts för att få en djupare förståelse för intervjuobjektens känslor och tankar.Studiens resultat indikerar att konsumenter inte litar på individuella recensioner, utan snararepå systemet med onlinerecensioner i sin helhet; antalet recensioner nämndes som den mestinflytelserika faktorn för att skapa tillit. Studien visar också att den som läser recensionerframförallt använder meddelandet för att avgöra om en recension är pålitlig eller inte. Pågrund av avsaknaden av information om personen som skriver recensionen är meddelandetdet enda läsaren verkligen kan utvärdera.Increasingly, consumers are using and relying on the opinions of others posted on onlinereview sites. However, recent scandals has brought attention to the existence of reviewmanipulation and questioned the credibility of online review sites. Furthermore, previousresearch has shown conflicting findings on whether or not consumers trust online reviews.Exploring these matters becomes important since marketers need to be able to understandconsumer trust in online reviews as it then can be used as a powerful marketing tool and as anew element of the marketing communication mix. The aim of this study is to exploreconsumer trust in online reviews by investigating why people trust online reviews, and whatmakes an online review trustworthy. This is accomplished using a modified version of theShannon and Weaver communication model which is structured around the elementsmessage, sender, receiver, channel and feedback. The study employs a qualitative methodusing semi-structured interviews in order to gain a deeper understanding of the thoughts andfeelings of the interviewees. The findings indicate that consumers do not put their trust inindividual reviews, but in the online review system as a whole; the number of reviews postedwas mentioned as the most influential factor for creating trust. The study shows that readersof reviews primarily use the message to determine whether a review is trustworthy or not.Because of the lack of information about the person writing the online review, it is the onlything the reader can truly evaluate.
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Ban, Hyun. "The effects of interactivity in online journalism on trust /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
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Harridge-March, Sally Patricia N. "Exploring customer trust and relationships in the online environment." Thesis, Oxford Brookes University, 2012. https://radar.brookes.ac.uk/radar/items/e2c0dd5b-e670-4ae6-96db-ae623321d753/1/.
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This thesis presents eleven selected publications concerning trust and relationships in the online environment. The evolution of the research over ten years showcases the author’s dedication to the practical application of marketing for the benefit of organisations and individuals alongside contribution to academic knowledge. The advent of new technology by way of the internet has added a new dimension to the complexity of marketing strategy and, from a practical point of view, marketers need to incorporate cutting edge technology into their strategic thinking. Existing literature at the time that the author started this research was at the nascent stage and over the period of the research, it became obvious that technology could be used as a tool to help build relationships. Conversely, customers demonstrated varying degrees of trust in both the technologies and the organisations using online-based tools. It became essential, therefore, for organisations to appear trustworthy in order for customers to engage with online marketing platforms and subsequently entrust their purchasing activities to the online environment. The research appraised in this thesis makes a significant contribution to knowledge about marketing in the online environment and the implications of engendering consumer trust. Six key contributions to knowledge are claimed as a result of this work. Firstly, a framework for using online marketing strategically has been developed. Secondly, an analysis of how online marketing fits into the traditional marketing framework is provided. Thirdly, the author introduces the notion that trust in a brand influences online behaviour by reducing perceived risk, leading to consumers committing to online purchasing. Fourthly, online brand elements used to create credibility of a B2B brand are identified. Fifthly, the author presents an identification of how structural elements of websites can be utilized to differentiate online brands from competitors’ offerings. Finally, the author puts forward the proposition that marketers can learn from relationships between contributors to online social networks. The researcher has utilised a variety of deliberately chosen methodologies, most of which are qualitative. The thesis also contains three secondary contributions related to research design. These are the use of a bought-in, permission-based email list, the innovative use of netnography to elicit rich data from online discussion forums and, finally, content analysis of websites. The work concludes by offering eight recommendations for future research directions.
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Svensson, Markus, and Viktor Petersson. "Electronic Commerce : -In Customer Service We Trust." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13076.
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Master Thesis in Business Administration and Marketing, School of Economics at Linnæus University, 4FE02E, Spring 2011 Authors: Viktor Petersson and Markus Svensson Tutor: Åsa Devine Examiner: Sarah Philipsson Title: Electronic Commerce - In Customer Service We Trust Background: Technological innovations have changed the business environment, and using E-commerce has increased in importance over the last decade. Two aspects that have been discussed within E-commerce are the possibilities and concerns of offering customer service and communicate trust towards customers. Purpose: Increase the understanding of how companies use E-commerce, to provide customer service and trust. Delimitation: During theory funneling many different aspects and theories discussing problems, opportunities and risks within E-commerce was found. After evaluating this existing material, it was concluded that the whole E-commerce phenomenon was a huge task to study. Therefore, this study is limited to focus on customer service and trust aspects within E-commerce. Research question: What web site attributes are used to provide both customer service and trust, within E-commerce? Method: The empirical material was gathered through semi-structured interviews and web site observations of three Swedish hotels. Follow-up phone interviews and email conversation with the hotels was made to get deeper understanding of the subject. Conclusion: This research shows that especially three web site attributes for these hotels were used to provide both customer service and trust through E-commerce. The three attributes were (1) interacting with customers, (2) an easy to use and navigate web site, and (3) offering updated and relevant information. Keywords: customer service, customer service online, E-commerce, electronic-commerce, trust, trust online.
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Xu, Miaowen, and Xinlei Guo. "Trust Building for Online Private Sellers : Case of Taobao in China." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21259.
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Aim:The aim of our study is to analyzeelements of online trust building process from sellers’ standpoint based on case study of Chinese website: Taobao. Method:This study was conducted in qualitative method with 12 interviewees as online sellers from Taobao website. Data presentation involves tables and figures to help readers to understand trust building process and apply it in business. Result & Conclusions: Online trust building is dynamic and interactive. Three main elements of trust building are product, communication and 3rd party. Trust building process goes through three stages: knowledge-based trust, experience-based trust, and relationship-based trust. Suggestions for future research: Limitation of generality suggests further study in quantitative method. Since it is a single case study specific in China, comparison cross-culture or between websites is also suggested as future possibilitiesto test generalizability of this theoretic framework. Contribution & implication: This study provided atheoretic framework for online trust building process in real-world context. Management implication was suggested to focus on development of product, communication and 3rdparty service for sellers and website holder
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Wadström, Anna, Anna Lidman, and Kajsa Leidek. "Does old school trust still apply? : A quantitative study in Sweden using concepts of original trust to highlight their function in a digitized world." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54005.
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Background: Opportunities for companies to interact with both each other and consumers expand drastically due to the everyday life that is getting more digital. Something that is important for businesses is loyalty. In order to gain loyalty from a customer, companies need to gain the customer’s trust first. Trust has a significant role when business is conducted, but since there is a larger distance in an online context where there is a lack of direct contact trust gets more vital. Purpose: The purpose of this study is to explain the impacts of antecedents on trust in an online B2B context. Hypotheses: H1: Ability has a positive impact on trust in an online B2B context H2: Benevolence has a positive impact on trust in an online B2B context H3: Internalised norms has a positive impact on trust in an online B2B context H4: Accountability has a positive impact on trust in an online B2B context Methodology: A quantitative research approach has been used and the empirical data has been collected through a questionnaire. Conclusion: The hypotheses are being rejected in the conclusion due to lack of significance in the relationship between the concept trust online and the concepts: ability, benevolence, internalised norms and accountability. Since there was no relation the conceptual model was rejected as well.
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Lilja, Bermlid Filip. "How do we form trust online? : Guidelines for designing e-commerce websites to be trust-inducing." Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-310458.
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En av de främsta anledningarna till att man väljer att delta i e-handel är att man har tillförlit till dess webbsida. Det huvudsakliga målet med den här uppsatsen är att utforska vad som skapar tillförlit online, hur det kan påverkas och varför detta är viktigt för e-handel. Uppsatsen behandlar forskningsfrågan ”Hur kan man designa e-handel sidor som skapar tillförlit?”. Inledningsvis utfördes en litteraturstudie över tidigare forskning inom tillförlit för att kartlägga de underliggande faktorerna för tillförlit och kartlägga vilka designelement som påverkar tillförlit. Sedan undersöktes fyra olika svenska e-handelssidor med avseende på vilka designmönster som användes och saknades. Med grund i litteraturen och erfarenheten från denna utvärdering formulerades 13 riktlinjer för design av förtroendeingivande e-handel hemsidor. För att testa användbarheten hos riktlinjerna fick sex experter på användarutvärderingar utvärdera samma hemsidor med hjälp av riktlinjerna. Generellt så visade studien att webbsidorna saknade bra design för kundtjänst, intyg från tredjepartsorganisationer och generell social-cue design. Uppsatsen bidrar till att förbättra webbdesignen för tillförlit genom att föreslå generella riktlinjer. Insikten från analysen av webbsidorna är i sig ett bidrag, eftersom den bidrar till vår förståelse av hur väl e-handelssidor bidrar till tillit och vilka som är de vanligaste designproblemen.Online trust has been cited as one of the most important reasons as to why someone choose to participate in e-commerce. The main research goal in this thesis is to explore the concept of online trust in e-commerce, how it is formed and by extension how it can be designed for. This thesis considers the research question “How can e-commerce websites be designed to be trust-inducing?”. First a literature study on the background of trust research was performed and the underlying factors of trust and the design elements that affect the formation of trust mapped out. Then popular Swedish e-commerce websites were investigated and design patterns were mapped out based on those websites. Based on previous research and the experience gained from these websites, 13 guidelines with focus on trust-inducing e-commerce design were created. To test the usefulness of the guidelines, analyses of websites using the guidelines were performed, as well as expert evaluations of websites by six of the authors peers. Overall this study found that the design of the websites that were investigated was lacking in customer service, third-party certifications and social-cue design in general. The thesis contributes to better website trust design by putting forth guidelines. The knowledge gained from the analyses of websites is a contribution in itself since it provides an understanding of how well e-commerce websites design for trust and which are the most common design issues.
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Rocha, Davi de Castro. "Impact of cultural dimensions in online trust: a cross-cultural study." Universidade Federal do CearÃ, 2012. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=14397.
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CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel SuperiorStudies suggest that online trust is fostered by the perception of its antecedents, such as the ability of the online seller, his demonstrations of benevolence, the security system of his website, the presence of seals from external regulators and the perception of the competence of the sales system. These predictors of online trust can be perceived differently among consumers of different countries, influenced by cultural values related to their country. It is proposed that cultural dimensions, specifically individualism versus collectivism and uncertainty avoidance, may, even indirectly, influence the development of trust between consumers and online retailers. Using theoretical framework of Hofstede (2001) and others scholars (JARVENPAA; TRACKTINSKY, 1999; LEE; TURBAN, 2001; CHOI; GEISTFELD, 2004; AN; KIM, 2008 among others), the survey was conducted in Fortaleza (Brazil) and Montreal (Canada), between 2011 Q3 and 2012 Q1. A survey was implemented using scales validated by previous researches. A descriptive data analysis was carried, as well as the assembly of a multiple linear regression model with online trust as the dependent variable. The results indicated rejection of assumptions about the appreciation of the Brazilian public by characteristics of benevolence from online vendors compared to the Canadian public, as well as rejection of assumption appreciation of Canadians on Brazilian relating to the perception of the competence of sales systems and guarantees verified by third parties in online stores. The results also suggested the statement of the assumptions made about the predilection of Canadians over the Brazilians in relation to the perception of the abilities of online retailers as well as the statement of the assumptions that Brazilian indicative attribute more importance to security of online systems, compared to the Canadian public. The study shows that culture affects the perception of consumers in collectivist and low uncertainty avoidance on the security system sales, while acting on the perception of consumerâs individualistic profile and low uncertainty avoidance in relation to individual abilities of online retailers.
Estudos sugerem que a confianÃa online à fomentada pela percepÃÃo de antecedentes, como a habilidade do varejista online, demonstraÃÃes de benevolÃncia, a seguranÃa que o website demonstra ter, a presenÃa de selos de ÃrgÃos reguladores externos e a competÃncia tÃcnica do sistema de vendas. Estes antecedentes podem ser percebidos de maneira diferenciada entre consumidores de diferentes paÃses, influenciados pela cultura de cada paÃs. PropÃe-se que as dimensÃes culturais, em especial individualismo versus coletivismo e aversÃo à incerteza influenciam o desenvolvimento das relaÃÃes de confianÃa entre consumidores e varejistas online. Pautado no referencial teÃrico de Hofstede (2001) e outros autores (JARVENPAA; TRACKTINSKY, 1999; LEE; TURBAN, 2001; CHOI; GEISTFELD, 2004; AN; KIM, 2008), a pesquisa foi realizada em Fortaleza (Brasil) e em Montreal (CanadÃ), entre 2011.2 e 2012.1. Utilizou-se questionÃrios fechados com construtos provenientes dos estudos supracitados. Realizou-se anÃlise descritiva dos dados, bem como a montagem de um modelo de regressÃo linear mÃltiplo com a confianÃa online como variÃvel dependente. Os resultados apontaram rejeiÃÃo das pressuposiÃÃes sobre a apreciaÃÃo do pÃblico brasileiro por caracterÃsticas de benevolÃncia dos vendedores online em comparaÃÃo com o pÃblico canadense, assim como rejeiÃÃes da pressuposiÃÃo de apreciaÃÃo dos canadenses sobre os brasileiros relativos à percepÃÃo da competÃncia tÃcnica dos sistemas de vendas e das garantias aferidas por terceiros em lojas online. Os resultados sugeriram, ainda, a afirmaÃÃo dos pressupostos feitos acerca da predileÃÃo dos canadenses sobre os brasileiros em relaÃÃo à percepÃÃo das habilidades do varejista online, assim como a afirmaÃÃo dos pressupostos de que brasileiros atribuem maior importÃncia à indicativos de seguranÃa dos sistemas online, em comparaÃÃo com o pÃblico canadense. O estudo propÃe que a cultura afeta a percepÃÃo de consumidores coletivistas e aversos a incertezas acerca da seguranÃa do sistema de vendas, enquanto age sobre a percepÃÃo de consumidores individualistas e com baixa aversÃo à incerteza em relaÃÃo Ãs habilidades individuais de varejistas online.
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ONETO, ANA ALICE DOMENECH. "EFFECTS OF TRUST AND ITS ANTECEDENTS ON ONLINE TOURISM CONSUMPTION." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2013. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34662@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
Apesar da crescente importância da internet como um canal de informação, compra e venda de serviços de turismo, ainda há uma lacuna sobre as motivações e barreiras que levam consumidores a utilizarem a internet para o consumo de produtos e serviços ligados ao turismo. A hipótese central deste estudo é de que a confiança e seus antecedentes têm papel fundamental na formação da intenção de compra de produtos e serviços turísticos na internet. A partir da análise da literatura, foram identificados e selecionados antecedentes de maior relevância na decisão de compra online de turismo. Foi proposto então um modelo estrutural e formuladas dezesseis hipóteses relacionando os construtos utilizados e seus efeitos sobre a intenção de compra. Todas as hipóteses foram testadas por meio equações estruturais com base nos dados de uma survey de 292 usuários de sites de produtos e serviços turísticos, todos residentes na cidade do Rio de Janeiro. Os resultados obtidos confirmam a maior parte das hipóteses formuladas, com relações significativas sendo verificadas entre o construto confiança e os demais construtos abordados, influenciando significativamente a intenção de compra de produtos e serviços de turismo na internet.
Despite the growing importance of the Internet as an information and purchase channel for the tourism industry, there is still a gap in the literature about the motivations and barriers involved in the online consumption of tourism related services and products. The central hypothesis of this study is that trust and its antecedents have an important role in the formation of the intention of purchasing travel products and services on the Internet. Based on a literature review, several relevant antecedents to online trust and tourism purchase behavior were identified. A structural model was then proposed to test sixteen hypotheses relating the selected constructs to purchase intent. Data from a survey of 292 previous buyers of online tourism products and services was used to test the proposed model. The results confirm most of the hypotheses, with significant relationships being found between trust and the other addressed constructs, most of which were found to significantly influence the intention to purchase tourism-related services or products online.
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Sousa, Sonia. "Online distance learning : exploring the interaction between trust and performance." Thesis, Sheffield Hallam University, 2006. http://shura.shu.ac.uk/20386/.
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The research reported in this thesis makes a contribution towards a comprehensive understanding of the online distance learning process. This research specifically addresses the effects of learners' trust in relation to particular trust factors in their academic performance when studying at a distance. An initial theoretical framework is outlined, which encompasses investigated areas such as distance education, online distance learning, trust, performance, as-sessment, online communities, co-operation and collaboration. Subsequently, a two stage empirical research process is described. Firstly, a survey is outlined to enable the construction of a set of trust factors characterising learners' beliefs in relation to online distance learning issues as well as to provide the student group profile. Secondly, a study which accounts for both a quantitative and qualitative data collec-tion is presented. Quantitative data was used to test an hypothesis which explored the relation between trust and performance under different conditions. Qualitative data was gathered to better understand and explain the results from the first stage. Results identified the importance of fostering trust in a distance learning community and in providing trustful online distance learning environments and reflects on the understanding of the concept of trust and possible implications for the online distance learning design and it pedagogy. Implications for online distance learners' needs and support are also identified. Results also confirmed the interaction between trust and performance although some results were unexpected. For instance, under certain conditions a negative correlation between trust and academic performance was identified. These results might, somehow, be related to Cape Verde's specific characteristics such as limited broadband access to the Internet and access to ICT facilities, serious water and electricity shortages, limited agricultural possibilities and shortage of higher education opportunities. Within this context, this work's major contributions are at the intersection of areas such as trust, online distance learning and learners' academic performance. Which offers an. increased understanding of the effects of learners' trust beliefs over their academic performance in online distance learning processes. An additional contribution was the development of an Information and Communication Technologies Online distance learning module for every initial year of the Universidade Jean Piaget de Cabo Verde undergraduate programme, thus contributing to reducing the existing gap between developed and developing countries. A complementary contribution is the identification of a number of consequent research questions which pave the way for future research work.
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Hamdi, Sana. "Computational models of trust and reputation in online social networks." Thesis, Université Paris-Saclay (ComUE), 2016. http://www.theses.fr/2016SACLL001/document.
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Les réseaux sociaux ont connu une évolution dramatique et ont été utilisés comme des moyens pour exercer plusieurs activités. En fait, via les réseaux sociaux, les utilisateurs peuvent découvrir, gérer et partager leurs expériences et avis en ligne. Cependant, la nature ouverte et décentralisée des réseaux sociaux les rend vulnérables à l'apparition des utilisateurs malveillants. Par conséquent, les utilisateurs éventuels peuvent faire face à plusieurs de problèmes liés à la confiance. Ainsi, une évaluation de confiance effective et efficace est très importante pour la prise de décisions par ces utilisateurs. En effet, elle leur fournit des informations précieuses leur permettant de faire la différence entre ceux dignes et indignes de confiance. Cette thèse a pour but de fournir des méthodes de gestion de confiance et de réputation des utilisateurs des réseaux sociaux efficaces et qui peuvent être présentées par les quatre contributions suivantes. La première contribution présente une complexe extraction des contextes et des intérêts des utilisateurs, où les informations contextuelles sociales complexes sont prises en compte, reflétant mieux les réseaux sociaux. De plus, nous proposons un enrichissement de l'ontologie Dbpedia par des concepts de folksonomies.Ensuite, nous proposons une approche de gestion de la confiance, intitulée IRIS, permettant la génération du réseau de confiance et le calcul de la confiance directe. Cette approche considère les activités sociales des utilisateurs incluant leurs relations sociales, préférences et interactions.La troisième contribution de cette thèse est la gestion de transitivité de confiance dans les réseaux sociaux. En fait, c'est nécessaire et significatif d'évaluer la confiance entre deux participants n’ayant pas des interactions directes. Nous proposons ainsi, un modèle d'inférence de confiance, appelé TISON, pour évaluer la confiance indirecte dans les réseaux sociaux.La quatrième contribution de cette thèse consiste à gérer la réputation des utilisateurs des réseaux sociaux. Pour ce faire, nous proposons deux nouveaux algorithmes. Nous présentons un nouvel algorithme exclusif pour la classification des utilisateurs basés sur leurs réputations, appelé le RePC. De plus, nous proposons un deuxième algorithme, FCR, qui présente une extension floue de RePC. Pour les approches proposées, nous avons conduits différentes expérimentations sur des ensembles de données réels ou aléatoires. Les résultats expérimentaux ont démontré que nos algorithmes proposés produisent de meilleurs résultats, en termes de qualité des résultats livrés et d’efficacité, par rapport à différentes approches introduites dans littératureOnline Social Networks (OSNs) have known a dramatic increase and they have been used as means for a rich variety of activities. In fact, within OSNs, usersare able to discover, extend, manage, and leverage their experiences and opinionsonline. However, the open and decentralized nature of the OSNs makes themvulnerable to the appearance of malicious users. Therefore, prospective users facemany problems related to trust. Thus, effective and efficient trust evaluation isvery crucial for users’ decision-making. It provides valuable information to OSNsusers, enabling them to make difference between trustworthy and untrustworthyones. This thesis aims to provide effective and efficient trust and reputationmanagement methods to evaluate trust and reputation of OSNs users, which canbe divided into the following four contributions.The first contribution presents a complex trust-oriented users’ contexts andinterests extraction, where the complex social contextual information is taken intoaccount in modelling, better reflecting the social networks in reality. In addition,we propose an enrichment of the Dbpedia ontology from conceptualizations offolksonomies.We second propose the IRIS (Interactions, Relationship types and Interest Similarity)trust management approach allowing the generation of the trust networkand the computation of direct trust. This model considers social activities of usersincluding their social relationships, preferences and interactions. The intentionhere is to form a solid basis for the reputation and indirect trust models.The third contribution of this thesis is trust inference in OSNs. In fact, it isnecessary and significant to evaluate the trust between two participants whomhave not direct interactions. We propose a trust inference model called TISON(Trust Inference in Social Networks) to evaluate Trust Inference within OSNs.The fourth contribution of this thesis consists on the reputation managementin OSNs. To manage reputation, we proposed two new algorithms. We introducea new exclusive algorithm for clustering users based on reputation, called RepC,based on trust network. In addition, we propose a second algorithm, FCR, whichis a fuzzy extension of RepC.For the proposed approaches, extensive experiments have been conducted onreal or random datasets. The experimental results have demonstrated that ourproposed algorithms generate better results, in terms of the utility of delivered results and efficiency, than do the pioneering approaches of the literature
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Stephanie, Kozina. "Understanding the Relationship of Trust and Risk in Online Shopping." Cleveland State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=csu1336522674.
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Bergman, Gustav, and Felix Norén. "Graphical elements that can invoke trust in online web shops." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209812.
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Online stores are becoming a natural part of our daily life, and more and more services and products are purchased through an online store. As e-commerce is growing, so is computer fraud, and trustworthiness is now an important topic in e-commerce. Exploring what components in an e-commerce experience, from a customer's point of view, that affect trust is therefore important. The web page can be equated to the look of a physical store, but a company needs to have other trust indicating elements in an online store since a consumer cannot touch the product or have an eye to eye dialog with the salesman. So, the question is How do you display things in an online store to appeal trust in the first impression of the shop and what other graphical factors matterswhen you want to appeal trust? Our definition of trust is taken from McKnight and Chervany and is defined as "the extent to which one party is willing to depend on the other party in a given situation with a feeling of relative security, even though negative consequences are possible". We also build our study on how different colors get people to react in a certain way and the importance of the first impression. To answer the question about how to appeal trust in an online shop, we sent out a form to students at KTH Royal Institute of Technology containing 31 images of online stores and asked them to answer the question "Does this web shop seem trustworthy to you?" on each of these images. When creating the various images with different designs we wanted to include designs that we thought were going to be perceived as trustworthy, and designs that we thought not. We could then change some aspects in those designs to see what works or not. The result shows that online stores that are deemed professional is the most trustworthy ones and we can conclude that intense colors are something to avoid, while having a certificate and providing contact information is something to recommend.Butiker online blir en mer och mer naturlig del av våra dagliga liv och allt fler varor och tjänster köps idag via butiker online. Samtidigt som e-handeln växer så växer även datorrelaterade brott, och trygghet är nu ett viktigt ämne inom e-handeln. Att utforska vilka grafiska komponenter i en webbutik som inger trygghet ur en kunds synvinkel är därför viktigt. En hemsida kan likställas med hur en fysisk butik ser ut, men företagen behöver andra trygghetsindikerande element i en webbutik eftersom kunder inte kan röra vid produkter eller ha en dialog med en försäljare. Frågan är alltså "Hur visar du element som förmedlar trygghet vid ett första intryck av butiken och vad för grafiska faktorer spelar roll om du vill förmedla en trygghetskänsla?". Vår definition av trygghet kommer från McKnight och Chervany och definieras som "Den utsträckning en part är villig att bero av en annan part i en given situation med en känsla av relativ säkerhet, även om negativa konsekvenser är möjliga". Vi har också grundat vår studie i hur olika färger får människor att reagera på ett visst sätt vid ett första intryck. För att svara på frågan hur man kan tillämpa trygghet i en webbutik så skickade vi ut en enkät till studenter vid Kungliga Tekniska Högskolan innehållandes 31 bilder på webbutiker och ställde frågan "Känns denna webbutik trygg för dig" efter varje bild. När dessa bilder gjordes ville vi inkludera design vi trodde skulle upplevas som trygg och design vi inte trodde skulle kännas trygg. Vi kunde sedan ändra element i dessa för att se vad som fungerade och vad som inte fungerade. Resultaten visar att webbutiker som verkar professionella är de tryggaste och vi kan dra slutsatsen att mätta färger är något att undvika medan att ha ett certifikat och ha kontaktinformation är något att rekommendera.
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Sundberg, David, and Radenko Tomic. "Consumer Foreign Online Purchase : A narrative study." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227081.
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The purpose of this paper is to provide an understanding of the factors affecting consumer foreign online purchase process when taking country of origin, the company’s website and the company itself into account. Four narrative stories were used to describe consumers’ buying process before the purchase, during the purchase and after the purchase. The results show that the website level and country of origin level played a significant role only during the pre-purchase and purchase phase when the factors included in the company level were not known to the consumer. However, when the consumer was familiarized with factors related to the company level, the website level and country level factors lost significance. The factors concerning the company seemed to be the most important during the majority of the foreign online purchase processes.
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Matsdotter, Freja, and Lellah Johanna Turesson. "Typographical trust issues : The impact of font types on trust in the context of online banking websites." Thesis, Högskolan Dalarna, Informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30580.
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The purpose of this study was to examine if font choices affect how text and sender are perceived in the context of online banking websites. Large amounts of money are invested to produce effective design units; therefore, graphic designers need to be aware of how their font choices impact the readers’ perception of text. This study aimed to raise awareness around the impact of fonts and to create a helpful report that can guide designers in their font choices. Previous research on the subject argues that typography is a critical tool in visual communication, and that selecting an appropriate typeface is very important. Studies have shown how readers are aware of the difference in appropriateness between different font and text matches. Shaikh, Chaparro and Fox (2006) found serif and sans serif fonts to be the most appropriate in most situations while scripts were appropriate only for scrapbooking and e-greetings and modern display fonts were perceived as rude or coarse. The methods used in the present study were a Literature Study, two Focus Groups, a Quantitative Web Survey and two Visual Content Analyses. The results show that font choices do affect perception of the sender in this context. The most appropriate fonts were strict and structured, but not boring, non-decorative and had a medium x-height in relation to cap height.Syftet med denna studie var att undersöka om val av teckensnitt påverkar hur text och avsändare uppfattas i samband med internetbankers webbplatser. Stora summor investeras för att producera effektiva designenheter; därför behöver grafiska designers vara medvetna om hur deras val av teckensnitt påverkar läsarens uppfattning av text. Målet med denna studie var att öka medvetenheten kring påverkan av teckensnitt och att skapa en användbar rapport som kan guida designers i deras val av teckensnitt. Tidigare studier inom ämnet argumenterar för hur typografi är ett avgörande verktyg inom visuell kommunikation och hur valet av ett passande teckensnitt är av mycket stor vikt. Undersökningar har visat på att läsare är medvetna om skillnaden i hur väl olika kombinationer teckensnitt och text fungerar. I en studie av Shaikh, Chaparro och Fox (2006) lyfts seriff och sanseriff som de mest passande i flest situationer medan skripter enbart passade bra för scrapbooking och e-hälsningar och moderna ”modern display”- teckensnitt uppfattades som oförskämda eller grova. I föreliggande studie användes en litteraturstudie, två fokusgrupper, en kvantitativ webbenkät och två visuella innehållsanalyser. Resultaten visar på att valet av teckensnitt påverkar hur mottagaren uppfattar sändaren i denna kontext. De teckensnitt som ansågs mest passande var strikta och strukturerade men inte tråkiga, utan dekorativa element och med en medelhög x-höjd i förhållande till versalhöjd.
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Bista, Sanat K. "Computational models of trust for cooperative evolution : reputation based game theoretic models of trust for cooperative evolution in online business games." Thesis, University of Bradford, 2010. http://hdl.handle.net/10454/4424.
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Online services such as e-marketplaces, social networking sites, online gaming environments etc have grown in popularity in the recent years. These services represent situation where participants do not get to negotiate face to face before interaction and most of the time parties to transaction remain anonymous. It is thus necessary to have a system that rightly assesses trustworthiness of the other party in order to maintain quality assurance in such systems. Recent works on Trust and Reputation in online communities have focused on identifying probable defaulters, but less effort has been put to come up with system that make cooperation attractive over defection in order to achieve cooperation without enforcement. Our work in this regard concerns design and investigation of trust assessment systems that not only filter defaulters but also promote evolution of cooperativeness in player society. Based on the concept of game theory and prisoner's dilemma, we model business games and design incentive method, compensation method, acquaintance based assessment method and decision theoretic assessment method as mechanisms to assure trustworthiness in online business environments. Effectiveness of each of these methods in promoting the evolution of cooperation in player society has been investigated. Our results show that these methods contribute positively in promoting cooperative evolution. We have further extended our trust assessment model to suit the needs of a mobile ad-hoc network setting. The effectiveness of this model has been tested against its capability to reduce packet drop rate and energy conservation. In both of these the results show promise.
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Martin, Gabi, and Joakim Jonasson. "Enhancing trust online A cross Bsectional study on users judgments of online bank websites in Germany." Thesis, Linköpings universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-110248.
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Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. The major barrier for adoption is due to trust issues, which are rooted in perceived security and privacy protections. Earlier literature has found that other website interaction factors are also playing a role in order to enhance the trustworthiness of a website. Trust is a necessity in every economic and social relationship, since all relationships involve a possibility that one of the actors behaves opportunistically, and takes advantage of the other actor. The chance of opportunistic behavior contributes to the level of judged risk in the specific relationship, and together with trust ultimately affects the adoption of online banks. In order for users to become consumers of an online bank, they need to judge the online bank website as trustworthy. These judgments can be done either intuitively or throughout reasoning, considering information. The marketing field is emphasizing that intuitive judgments are essential in order to attract new consumer. However, the psychology field is stressing that even though most individuals tend to rely on intuitive judgments, these can be wrong since they can be based on heuristics and include biases. Purpose: In order to understand the formation of judgments by users of an online bank website, the purpose of our thesis is twofold. First, to measure the relationships between the website interaction factors and the concepts trust and risk. Second, with a lower degree of ambition, the purpose is to measure the relationship between intuitive and reasoned trust judgments. Methodology: The study was conducted through a quantitative research method. A six-point scale questionnaire was used in order to examine the relationships between trust, risk and the website interaction factors. A web-based questionnaire was sent out to German web users, where in total 122 respondents responded. The sample was equally split into online bank consumers and non-consumers. The statistical analysis of the data revealed results enabling to fulfill the purpose. Results: The findings of our thesis demonstrate that online bank consumers and non-consumers do not significantly differ in their judgments regarding the websites. The perceptions of the information quality, security and privacy protection are found as the most influential website interaction factors towards the trust judgments. Privacy and security protection are mostly influence website users in their risk judgment. Our study further reveals that online bank website users make their trust judgments through the first impression while further considerations of the websites' content enhance their trust judgments.
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Alsulimani, Tagreed. "Framework for the adoption of online banking." Thesis, De Montfort University, 2013. http://hdl.handle.net/2086/9034.
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Information technology represents the most important tool for any business to grow and increase pro_ts in this century. Online banking represents one type of business change due to revolutionary changes in technology. There are limited studies for adoption of online banking in Saudi Arabia which is one of the largest economies in the world. For that reason my study focused on the adoption of online banking by countries in general and particularly in Saudi society. In many situations there is a gap between business and information technology. In particular there is a crimson between online bank users and technology. It is necessary to bridge this gap In order to achieve online banking targets. My study investigated the different reasons for the gap its formation (between online banking and information technology) and how to bridge it. This research is focused on the diferent factors that enhance the adoption of online banking services through general users. This framework was established by drawing from several theoretical studies. The proposed research framework contains the most important factors for online banking. These include the following hypotheses; (H1) personal information, (H2) personal experience, (H3) disposition to trust, (H4) reputation, (H5) trusting Belief, (H6)structural assur- ance and (H7) perceived site quality. These hypotheses were tested experimentally through a questionnaire which was analyzed using SPSS Version 14 program. The results showed that (H1) personal information, (H2) personal experience, (H3) dis- position to trust, (H4) reputation, (H5) trusting belief, (H6) structural assurance and (H7) perceived site quality are positive factors affecting customer adoption of online banking. There was a significant correlation between the different online banking adoption factors or hypotheses and the personal information (age, gender and education) with P values of <0.005 in most of cases.
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Tang, Hon Cheong 1980. "Gravity-based trust model for web-based social networks." Thesis, McGill University, 2007. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=112366.
Full textAbstract:
Web-based social networks have become one of the most popular applications on the Internet in recent years. However, most of the social networks rely on some simplistic trust models to manage trust information of the users, which can cause problems ranging from unsatisfied user experience to exposure to malicious users. This thesis proposes a gravity-based trust model to enhance the aggregation of personal trust information into a subjective reputation system. This new model maps all users on the social network into n-dimensional Euclidean spaces based on their direct trust information, and creates a trust social neighborhood for each user. The reputation of a target user is determined by applying gravity model to the information from both target's and observer's trust social neighborhood. A prototype of this trust model is implemented in order to evaluate the effects of varying different parameters of the gravity-based trust model.
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Mohamed, Ahmed E. A. "Improving the Libyan customers' trust and acceptance for online banking technology." Thesis, University of Salford, 2013. http://usir.salford.ac.uk/29451/.
Full textAbstract:
The technology of online banking for customers refers to several types of banking activities through which bank customers can get information and carry out most retail banking services. Libyan banks continue to conduct most of their banking transactions using traditional methods. Given the prevalence of online technology adoption by the banking industry in developed countries, reasons for the lack of such innovation in developing countries such as Libya is of interest in any consideration of technological innovation. The online banking technology usage rate in Libya is at present very minimal, despite the fact that Libya is one of the wealthiest countries in Africa as it is a major oil producer and one of the Europe’s biggest North Africa oil suppliers (Touati, 2008). The Libyan banking industry is now lagging behind and in extreme need of essential change to enhance its banking system, as it has been continuously criticised for its inadequate and inefficient services. Unreliable national telecommunications infrastructure, lack of education between bank customers, lack of technological knowledge among bank staff and customers, and the distance between bank branches and their headquarters were slowing the development of Libyan banking system. These processes require extensive and comprehensive study of online banking related factors in order to achieve customers’ trust and acceptance in online banking technology. The aim of this research is to develop a framework to guide government official for increasing customer trust and acceptance for online banking. After providing literature on online banking, this study considers a framework and tests various factors that might act to determine whether a given technology is likely to be trusted and accepted by the customers of the banking industry in a developing country such as Libya. Data was collected using quantitative and qualitative research methods. The questionnaire survey was distributed to more than 200 Libyan customers of the Bank of Commerce and Development (BCD) and they were analysed quantitatively by descriptive and statistical (correlation and regression) analysis. The data was qualitatively validated with interviews and content analysis. The data was based on customers’ perceptions of factors that might affect their decisions as to whether or not to trust online banking technology in Libya. The study thus addresses the question: How can the level of Libyan bank customers’ trust of online banking be improved? The results of the analysis of this enquiry and findings from a comprehensive literature review enabled the theoretical framework for customers’ trust and acceptance improvement to be developed. As the main outcome of the study, this framework consists of acceptance which includes (relative advantages, ease of use), trust and risk, and online banking issues which includes (security issues, technical and legal support issues, reputation issues, privacy issues, transactional/operation issues). Moreover, technology readiness and demographic characteristics (age, gender) are proposed as having a moderating effect on the relationship between intention and the challenges that might affect customers’ trust and acceptance. These components of the framework have been subject to necessary validation. Thus, if implemented with a conscious effort to address all the mitigating factors, online banking has the potential to bring substantial corporate benefits to both banks and their customers. This research also has significant implications for other research and practical analysis of online banking customers by providing a comprehensive database and established knowledge based on essential theory; this could be used as a resource for practitioners and potential more detailed research, the government officials will also be of interest to the framework for their banking future policies regarding customers’ trust and acceptance. In conclusion, while the aim and objectives of this research were accomplished by providing a framework for the improvement of trust and acceptance of online banking technology by Libyan bank customers, the study has identified the potential limitations of the research and recommendations for future research.
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BOUERI, LUIZ EDUARDO COURI. "THE EFFECTS OF TRUST, SATISFACTION AND ANTECEDENTES ON ONLINE REPURCHASE INTENTION." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2016. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=28077@1.
Full textAbstract:
Com o varejo online crescendo rapidamente em todo o mundo, saber como
reter os clientes fazendo com que eles façam compras repetidas no mesmo site da
Internet tornou-se uma preocupação constante para vendedores online
(JOHNSON et al. 2008). No entanto, em comparação com o varejo físico,
melhorar a fidelidade online a fim de aumentar o nível de intenção de recompra é
mais difícil por causa dos desafios associados ao comércio eletrônico, como por
exemplo a facilidade de comparação de preços entre concorrentes, os baixos
custos de mudança e a incerteza que envolve o ambiente online (CHIU et al.
2009). Este estudo busca analisar os efeitos da satisfação, confiança e seus
antecedentes na intenção de recompra online. A partir da teoria são formuladas
hipóteses dos construtos satisfação, confiança e antecedentes em relação a
intenção de recompra online. As hipóteses foram testadas por meio de uma survey
que resultou em uma amostra de 250 indivíduos cujo único requisito era já ter
realizado compras online. Os dados coletados foram analisados via modelagem
de equações estruturais, com a verificação de efeitos significativos em várias das
hipóteses do estudo, com destaque para satisfação, que se mostrou particularmente
relevante indicando afetar o comportamento do consumidor em relação à intenção
de recompra online. A relação da confiança online com a intenção de recompra
online não foi confirmada neste estudo, divergindo com os achados obtidos por
Chiu et al. (2009). Uma possível razão para tal resultado inesperado pode ter sido
algum problema com a escala utilizada, mesmo com a mesma tendo se
apresentado confiável e a validade do construto tendo sido verificada.With online retail growing rapidly around the world, knowing how to retain customers by getting them to make repeat purchases on the same website has become a constant concern for online sellers (JOHNSON et al. 2008). However, compared to the physical retail, improving online loyalty in order to increase the level of repurchase intention is more difficult because of the challenges associated with electronic commerce, such as the ease of comparing prices between competitors, low switching costs and the uncertainty surrounding the online environment (CHIU et al. 2009). This study aims to analyze the effects of satisfaction, trust and antecedents on online repurchase intention. From the theory we formulated hypotheses of Satisfaction, trust and antecedents regarding the intention to repurchase online. The hypotheses were tested by means of a survey which resulted in a sample of 250 subjects whose only requirement was to have already made purchases online. The collected data were analyzed via structural equation modeling with the verification of significant effects on several of the hypotheses of the study, especially satisfaction, which proved to be particularly relevant indicating affect consumer behavior in relation to the online repurchase intention. The relationship of trust online with the online repurchase intention was not confirmed in this study, being different from those findings obtained by Chiu et al. (2009). One possible reason for this unexpected result may have been a problem with the scale used, even with the scale having performed reliably and construct validity has been verified.
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Farley, Augustine Yuty Duweh, and Nour Murched. "How Culture Moderates the Effect of Trust on Online Shopping Frequency." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32338.
Full textAbstract:
People all over the world are embracing online shopping and there is a general agreement that trust plays a key role in influencing online shopping frequency. This project seeks to address the increasing need for new studies in this area. This is an empirical project that investigates the moderating effects of culture on the impact of trust on online shopping frequency. The central focus of this project was to examine whether culture affects the decision of the international consumer to trust in online shopping contexts. In an attempt to contribute to both cross-cultural and e-commerce research, the project examined shoppers across 34 countries using two of Hofstede’s six cultural dimensions: Uncertainty avoidance and Individualism. The project took a post-positivist approach to research and adopted a mixed method research design. Thus, data were collected using both quantitative and qualitative research designs, which provided a complimentary triangulation of the results. Both secondary and primary data sources were used, as the project developed a model and tested several hypotheses based on the literature on e-commerce, social psychology, and culture. Seven hypotheses were tested and research results revealed that trust has a positive impact on online shopping frequency in a multicultural context. Interestingly, no moderation effects were found for culture. The importance of this project lies in the fact that it seeks to further research at the intersection of culture, trust, and online shopping. Moreover, unlike most e-commerce projects that gather data from students within a single country, this project examines data from respondents of various demographic and socioeconomic characteristics, across several countries.
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Bewsell, Glenn Robert Information Systems Technology & Management Australian School of Business UNSW. "An investigation of mechanisms that impact trust: a domain study of online auctions." Publisher:University of New South Wales. Information Systems, Technology & Management, 2008. http://handle.unsw.edu.au/1959.4/41220.
Full textAbstract:
This thesis investigated trust over the Internet to seek a better understanding of trust and ways to increase trust in online transactions. The focus of this investigation was consumer-to-consumer transactions at online auctions where key actors were virtually anonymous to each other. The perceptions of a broad range of online auction community members support this thesis. Normative and grounded theoretical perspectives of trust and factors that affected trust were considered, compared and contrasted as part of this research. Concept mapping and the Theory of Planned Behaviour (TPB) were used to underpin the grounded theoretical perspective of trust developed as part of this thesis. Online auction cases were selected and analysed to check the grounded theoretical perspective of trust developed. This thesis provided a better understanding of trust, provided new insights into trust and distrust, added to the body of theory for trust and identified ways to increase trust in online transactions. This thesis provided better understandings of: trust; moral obligations; network decision structures; power; fairness; and perceived behavioural controls at online auctions. A grounded theoretical model of trust based in TPB was developed that was specific to online auctions. This model of trust developed appeared to provide clearer and richer insights into online auction trust. The model of trust developed identified factors and constructs that affected trust rather than the magnitude of any affects. The model developed and findings of this thesis can be applied to new or specific online auction sites to help practitioners build better online environments to encourage more people to transact rather than just browse online. The grounded theoretical perspective of trust and findings of this thesis may be relevant to other online consumer-to-consumer transactional environments.
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Oxwall, Amanda, and Tove Zander. "In Facebook we trust : a case study of consumer relationship & Facebook." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9639.
Full textAbstract:
Problem: Facebook is the most frequent and most used Social Media of our time. Facebook shapes new opportunities in communication and collaboration between companies and consumers that have not been possible before. Facebook is a marketing channel that gives companies an easy and free way of sharing fast information and communication online. However, Facebook’s main purpose is to maintain and create relationships online. Researchers say that in order to have a long-term relationship with loyal consumers, trust is needed. Therefore, it is interesting for companies to know the important variables that can create trust on Facebook. Trust generates loyalty and long-lasting relationship that in turn guarantee an income over time. The strengthening the relationship over Facebook is a free and fast way of creating these benefits to a company. Purpose: This study investigates important variables in the trust building process between companies and consumers on Facebook. We also explore how trust can be created in the relationship trough the companies Facebook activities. The thesis contains a case study of three different companies that use Facebook as a marketing channel. The reason behind the case study was to explore how these companies work to create trust. Methodology: The study is qualitative research and is based on three existent cases. In-depth interviews and observations of Swedish companies were the two methodologies used. Conclusions: The Facebook-Trust model was developed and represent how trust can be created through over Facebook. Companies can use the Facebook-Trust model in order to create trust in the relationship with the consumer. The case study revealed that the companies did not work according to the model. Companies are not aware of that they can create trust on Facebook. Therefore, the Facebook-Trust model is useful for the companies in this study.
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Leng, Jun, and Ting Zhang. "The Influencing Factors of Customer Trust to Great Discount Online Shops : Based on the Chinese Market." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-205325.
Full textAbstract:
With the increasing popularity of online shopping, various new business models are emerging in this area. A successful example is great discount online shops, which quickly attract the attention from Chinese online shopping customers. In order to avoid the risk perception of customers caused by information asymmetry, and maintain competitiveness, great discount online shops should increase their customers’ trust. In this research, a number of key factors are tested from both sellers’ aspect and customers’ aspect. The finding shows both objective influencing factors, such as security, reputation of the online shop, reputation of the products’ brands, sellers’ service quality, and customers’ cognitive factors, such as perceived usefulness and perceived ease of use, have significant correlation with customers’ trust to great discount online shop. Among them, the objective influencing factors are more influential and have stronger effect on customers’ trust in ability, integrity and benevolence to the online shops. These findings will further shed light on how to build trust with the customers of great discount online shops.
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Roberson, Belinda Gail. "Examining the Relationship Between Trust, Credibility, Satisfaction, and Loyalty Among Online Donors." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1862.
Full textAbstract:
Despite more than $769 million in charitable gifts in 2013, U.S. nonprofit organizations lost $735 million in lapsed and reduced gifts. Donor attrition is a problem for most charitable organizations, and many are using the Internet to cultivate donors. Online communication has become an important part of fundraising for many charitable organizations. The online communication factors in the current study include trust, credibility, and satisfaction. These factors may affect donor loyalty. Donor loyalty may increase or decrease donor attrition. Reducing donor attrition is important to anyone who plays a role in the success of a nonprofit organization. The purpose of the current cross-sectional quantitative study was to examine the relationship between the communication factors and the loyalty among online donors. The theoretical foundation for this study includes Bandura's social cognitive theory and Luhmann's social systems theory.
Data were collected online from a random sample of online donors aged 18 years or older in the United States. Spearman correlation was used to assess the correlation between the independent and dependent variables. The results indicated there is a correlation between communication factors and loyalty among online donors in the United States. This study may help organizations communicate better with donors in an online environment and reduce online donor attrition. Reducing attrition will increase funding to a charitable organization through repeat donations, thereby helping improve finances to support the organization's mission and positively influencing societal change.
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Yi-NingHuang and 黃奕寧. "Antecedents and Influences of Online Intermediary Trust and Online Seller Trust." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/92487123098458259151.
Full textAbstract:
碩士國立成功大學
國際企業研究所
102
The emergence and popularization of Internet brings convenience for people nowadays in their busy lives. With the continuous growth of global electronic commerce sales, online retailing becomes one of important shopping channels. Even though the e-commerce business models are various, the main one is represented by the online seller that operates business through the platform of online intermediary. Prior e-commerce literature focuses on one-single target, such as online seller, Website, or online intermediary to investigate consumers’ purchase intention. However, only few research studies evaluate two targets together. Therefore, this study mainly intends to discuss how online intermediary and online seller mutually influence and how this relationship affects online consumers’ behavior. The virtual world creates uncertainty; therefore, prior e-commerce literature emphasizes the importance of trust. This study takes online intermediary trust and online seller trust as the basis to develop the model, to investigate the antecedents of online intermediary trust and online seller trust, including online intermediary reputation, online seller reputation, and Website quality. Also, we intend to understand whether online intermediary trust and online seller trust can affect consumers’ online purchase intention via perceived risk and perceived benefit. This study adopts Internet-based survey method and collects effective data from 370 respondents who have online shopping experience. The results show that online intermediary trust is positively influenced by online intermediary reputation and Website quality, and online seller trust is also positively influenced by online seller reputation and Website quality. Then, online intermediary trust positively affects online seller trust; however, online seller trust does not have effect on online intermediary trust. Furthermore, online intermediary trust and online seller trust can influence online purchase intention via perceived risk and perceived benefit. At the end, we provide managerial suggestions to online intermediary and online seller, and future research direction based on study conclusions.
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Berger, Jonathan Michael. "Interpersonal online trust in new online social networks." Diss., 2012. http://hdl.handle.net/2263/25418.
Full textAbstract:
This research proposed a new model for online interpersonal trust based on eight properties of new online social networks. Two elements were found to have significant contributions. These were the ability for users to create an online personal profile where their real identity is disclosed, and the ability to create connections to other online users. The user's innate propensity to trust was also validated as a moderating force on online trust. These results have significant implications for further academic research and online practitioners.Online trust has long been understood as one of the biggest barriers to e-commerce and online business. Various online trust models have been developed and a common theme is the lack of an interpersonal trust component that exists in many real world trust models. Interpersonal trust has been excluded because the internet was considered an impersonal medium. This research argues that the internet has changed to become more personal, and that interpersonal trust is now possible online.The aim of this research was to assist businesses and web designers in understanding drivers of online trust on the new social web. From an academic perspective the aim was to challenge existing online trust knowledge to include interpersonal trust. An online survey was snowball sampled to South African users of Facebook. The survey tested the contribution of eight properties of new online social networks to online trust. The data was analysed using structural equation modelling and the model was found to have a good fit to the data. Further work however is required on the measurement instrument and sampling.Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
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"Risks, trust, and trust building for online shopping." Thesis, 2003. http://library.cuhk.edu.hk/record=b6073944.
Full textAbstract:
Business-to-Customer electronic commerce presents substantial opportunities to businesses even after the recent downturn in the dot-com business. However, the usage rate of online shopping in Hong Kong and worldwide is still very low. Risk perceptions and lack of trust have been identified as two major obstacles to the adoption of online shopping. However, there is paucity of research that investigates the complex relationships among these variables. There are even fewer studies examining the effectiveness of various trust building mechanisms and their interactions. In this thesis, this issue is addressed by developing an integrative research model based upon insights from a number of theoretical perspectives, including the Triandis Model, social exchange theory, Sitkin and Pablo's model of risk behavior, and the risk-return framework, to understand the factors affecting the intention to use online shopping. Some of the previously overlooked variables and relationships, such as risk propensity of customers, facilitating conditions, trust in the transaction medium, and the mediating role of perceived risks, were included in the model. This model elucidates the adoption process of electronic commerce.Regression results show that all three trust building mechanisms have significant positive effects on trust in the online vendor. Their effects are not simple ones; the different trust building mechanisms interact with one another to produce an overall effect on the level of trust. Path analyses, via structural equation modeling, provide support for the validity and usefulness of the research model in explaining the intention to use online shopping. Seventy-five percent of the variance of the intention is explained by its antecedents. Most of the relationships posited in the model gain support from the data.
The scenario survey method was used for data collection. 463 usable questionnaires were collected from respondents with diverse backgrounds. The validity and reliability of the newly developed scales for perceived process risks were demonstrated using factor analysis.
Three trust building mechanisms (i.e., third-party certification, reputation, and return policy) and a new construct, perceived process risk, were proposed and examined in this study.
Chang Man-Kit.
"August 2003."
Source: Dissertation Abstracts International, Volume: 64-09, Section: A, page: 3376.
Supervisor: Waiman Cheung.
Thesis (Ph.D.)--Chinese University of Hong Kong, 2003.
Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. Ann Arbor, MI : ProQuest dissertations and theses, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. Ann Arbor, MI : ProQuest Information and Learning Company, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Abstracts in English and Chinese.
School code: 1307.
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Chen, Pei-che, and 陳沛澤. "Antecedents of Online Trust Review." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/62227078158875979468.
Full textAbstract:
碩士國立中央大學
企業管理研究所
98
In the past study, the focus of study does only focus on the relationship of trust and privacy, or only for certain specific factors. Still lack a comprehensive model to explain the composition of the trust factor online store. This study integrates literature to construct the overall structure of the online trust. Providing online store operators to understand the many antecedents, consumers used to determine whether the trusted online stores criteria. In addition, through consumer surveys, that trust, perceived risk and purchase intentions, the relationship among the three. This study uses online questionnaire and surveys 368 users of online store, in which 351 are valid. Structural Equation Modeling（SEM）is applied to test the hypotheses of this study. The findings of this study are as follows. 1.Consumer perception to the online stores: professional competence, information systems security maintenance capability, information transparency, privacy protection, size, reputation, and third-party guarantee and recommended a significant positive effect on consumer trust in online stores. Among them, information system security maintenance capability has the greatest influence. 2.Consumers as the online store of information and technology skills necessary for the basic ability to only increase the convenience of online shopping, consumers are willing to spend more time to stay in the online store to find the necessary goods; and often excessive care just like the pressure, but constrained consumers will buy. 3.Consumer trust in online stores in addition to purchase intention will have a direct positive effect, but also an indirect effect through perceived risk of purchase intention; the other hand, consumer trust in online stores also on perceived risk produce negative effects, while the perceived risk on purchase intentions will be a direct negative effect.
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Lai, Wen-Tien, and 賴文田. "Online negotiation：The research of the trust in online bargains." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/69680530438861211712.
Full textAbstract:
碩士靜宜大學
企業管理研究所
92
To trust is the key factor to make online business success. This research tries to confer on the trust issue for cyber space business. The main motivation is that previous negotiation researches are based on face to face ones, but now with the coming of cyber space more and more trades are conducted in electrical business model. Many researches show that the number of successful trade only occupies the half number of the online visits. The customers can not trust online shopping as usual. In the past, the mechanism for online dispute resolution is limited due to the efficiency issue of the electrical paper. As a consequence, using internet online negotiation relies on the trust issue rather than the technology. In order to overcome the trust problem on internet business and bring the electronic commerce into full-fledged development, this thesis brings up the hypotheses as below： 1 High loyalty to certain brands correlates with the trust positively It means that more loyalty to the brands leads more trust on internet business and increases the purchase rate. 2 Information technology safety correlates with the trust positively It means users confide in internet safety more and they trust internet business more. The purchase rate raises as well. 3 The sensation of the risk correlates with the trust negatively It means the customers feel the risk of internet business high and then they don’t trust; consequently, the purchase rate drops. 4 The safety of online trades correlates with the trust positively It means more safety on business trading; more trust on internet business. In addition, the purchase rate elevates. 5 The mechanism of online dispute resolution correlated with the trust positively It means that more complete the mechanism of online dispute resolution is, the more trust on internet business the customers have. Nevertheless to say, the purchase rate lifts. 6 The safety of personal data correlates with the trust positively It means the more safety the personal data is kept, the more trust the customers possess. Hence, the purchase rate raises. This research proposes the suggestions to enhance the trust level in online trades.
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SU-CHEN, YANG, and 楊素真. "Predictors of Trust in Online Auction." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/26240082378385548632.
Full textAbstract:
碩士南台科技大學
資訊管理系
96
Because of the characteristics of low operation cost, low entry barriers, and unlimited time constraint, there has been more and more Internet users jump into auction web site. However, there are some possible factors that influence the trust between buyer and seller, which is a key factor to success in online auction. Therefore, the goal of current study is to investigate the effect of potential bidders’ trust propensity (which includes general, competence, benevolence, and integrity propensity), perceived structure assurance, perceived risk in online auction, familiarity toward online website, as well as the information presented on auction site (e.g., about me) on trust belief. A laboratory experiment and an online survey were conducted to collect data and to answer the research questions. Factor analysis, reliability, regression analysis, and analysis of variance were employed for data analysis. The results indicated that (1) the potential bidders’ benevolence-integrity trust propensity, familiarity, and perceived structure assurance have influence on trust belief; (2) the potential bidders’ perceived structure assurance was influenced by their benevolence-integrity trust propensity. Finally, discussions, suggestions for auction website designers and online auction sellers, and conclusions were provided based on the research findings.
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Pan, Lee-Yun, and 潘立芸. "The Determinants of Online Information Trust." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/45215332956551081457.
Full textAbstract:
博士國立政治大學
國際貿易研究所
94
In this research, we try to explore the determinants of online information trust and the relationships between information trust and product attitude. In Study 1, we explored the online information trust by a qualitative research method, Netnography, to understand and shape the basic rationale of the determinants of online information trust. Then we employed an empirical survey on consumers to examine the proposed determinants of online information trust. We ranked the relative trust levels of the determinants, and explored the moderating differences existing between experience goods and credence goods. In the last study, two experiments using 2 (message statements: positive vs. negative) × 2 (perceived social relationships: strong vs. weak) between group factorial design were conducted to examine the causal relations among determinants, online information trust, attitude, and purchase intention. The moderating effects of product categories were examined, too.
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Chen, Kuo-Chiang, and 陳國強. "The Influence of Online Trust Marks on Online Shopping Behavior." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/31229583004845639302.
Full textAbstract:
碩士國立中興大學
電子商務研究所
95
Recently, computer applications have greatly changed people’s daily lives making life more convenient. The Internet, one of the most important computer applications has erased national boundaries and now provides twenty-four hours’ service to people around the world. Furthermore, Internet commerce or electronic commerce is popular and predictions have it growing rapidly over the next few years (Odom, Kumar and Saunders, 2002). In the research of MIC (Market Intelligence Center, 2006), the market of Taiwan’s electronic commerce in 2006 was NT 145 billion, and this market will expand by 53 % in the next year breaking the 200 billion barrier. However, consumers have little or no chance of meeting the e-vendors face to face, so a big issue in this virtual environment is how to build up trust. Previous scholars have mentioned trust marks as one of the ways to build up the trust between consumers and e-vendors. In this paper, the author investigated the current situation of trust marks used in Taiwan’s online websites. Furthermore, the author also investigated consumers’ knowledge about trust marks and rest factors which consumers consider can make the websites more credible. The findings from the thesis are that the top three industries which implemented trust marks programs are: Online florists, online bookstores, and computer sellers. In addition, the top three trust marks used in Taiwan are Verisign, verified by Visa, and ECPAY. Moreover, the places where trust marks usually appeared are on the bottom, middle and left-hand side of the web pages. As for the consumers’ aspect, Taiwanese online consumers were not very familiar with trust marks – only 17% of the respondents had checked the reality and duration time of trust marks. However, the respondents had a positive belief in trust marks in this research. In addition, the author also found out that the Ease of Use and Tailoring Scales were the most two important dimensions which could make websites more credible. When combining industrial and consumers’ perspectives, the author has concluded that the trust marks are not very popular in Taiwan. Since the respondents had a positive belief in trust marks, third-party organizations should put more effort in promoting the functions and benefits of trust marks to allow more consumers to know about trust marks and then push more e-vendors to participate in a trust marks program.
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Munksgaard, Rasmus. "Trust and exchange : the production of trust in illicit online drug markets." Thesis, 2020. http://hdl.handle.net/1866/25234.
Full textAbstract:
Au cours de la dernière décennie, les marchés illicites en ligne sont passés de niches de marchés à plateformes économiques à part entière. L’un des aspects de cette expansion semble reposer dans l’abandon de l’articulation traditionnelle de la relation de confiance entre vendeurs et acheteurs pour l’adoption de transactions régies par les principes d’atomisation sociale et d’anonymat. Se situant au cœur d’une sociologie économique des marchés illicites encore émergente, cette thèse cherche donc à étudier l’élaboration de la confiance au sein des marchés de drogues illicites en ligne.
En m’appuyant sur la notion d’institutions en tant que constructions sociales, j'avance la thèse selon laquelle ces marchés illicites modernisent les modalités de transaction des marchés licites traditionnels : des contrats sont proposés ; des tribunaux sont érigés; la sanction est formalisée ; et la gouvernance est transformée. Cette approche permet de révéler un schisme fondamental de la littérature et de ses postulats à l’égard de l'ordre social régnant au sein des marchés illicites en ligne -- rupture qui s’exprime notamment par l’opposition entre 1) une conception de ces marchés comme socialement atomisés et régis uniquement par la réputation ; et 2) l’idée selon laquelle les serveurs restent sous le contrôle des administrateurs.
Afin de pallier cette discordance, je propose un modèle d’élaboration de la confiance notamment issu des approches cognitives et comportementales. Premièrement, je soutiens qu'un ensemble de mécanismes actifs de renforcement remplace fonctionnellement les principes sociaux traditionnels de la confiance. Deuxièmement, je soutiens que la confiance, aussi bien interpersonnelle qu’abstraite (à savoir, la confiance accordée aux institutions), est principalement produite selon un processus bayésien d'accumulation d'expériences.
Dans cette perspective, l'article « Uncertainty and Risk » examine l'ensemble des mécanismes actifs de renforcement de la confiance -- première composante de ce modèle -- et révèle que les vendeurs ajustent les prix non seulement en fonction de la réputation, mais également des contrats et du statut. Dans les articles suivants, le processus bayésien d'accumulation d'expériences -- deuxième partie du modèle -- est abordé. L’étude menée dans l‘article « Building a case for trust » met ainsi en lumière une association entre les échanges répétés avec le vendeur et une tendance à effectuer des transactions de plus en plus importantes. Le troisième article (« A change of expectations? »), quant à lui, met en exergue le fait qu’un faible nombre d’expériences satisfaisantes suffit à augmenter la certitude de l’acheteur quant à la qualité du produit illicite. Dans leur ensemble, ces deux articles soutiennent l’idée selon laquelle le processus d'accumulation d'expériences favorise la coopération et les attentes.
Enfin, ce travail s’achève par l’articulation des deux composantes de ce modèle et, de manière plus générale, par l’articulation de la thèse de la modernisation et d’une conception de la confiance dont l’élaboration repose sur un processus d’accumulation d’expériences sociales. L’apport unique d'une sociologie économique dans l’étude criminologique des marchés illicites est notamment souligné et des pistes de recherches futures sont discutées.During the last decade illicit online drug markets have grown from niche markets into full-fledged platform economies. It seems that over the course of a few years, sellers and buyers have left the social bases of trust behind preferring to exchange under conditions of social atomization and anonymity. Situated in an emerging economic sociological approach to illicit markets, this work examines the production of trust in illicit online drug markets. Drawing on economic sociology, namely, the notion of institutions as social constructions, I advance the thesis that these markets modernize the premodern exchange modes of traditional illicit markets: Contracts are implemented; courts are erected; sanctions are formalized; and governance transforms. This analysis reveals a fundamental schism in the literature and its assumptions about the social order of illicit online markets. Specifically, a conception of these markets as socially atomized and governed only by reputation, versus the recognition that servers remain under the control of administrators. Building off the modernization thesis and the schism, I propose a model for the production of trust that is sensitive to both cognitive and behavioral approaches to trust. First, I propose that a set of active trust producing mechanisms functionally replace the bases of trust that have eroded as illicit markets move online. Second, I argue that trust is primarily produced through a Bayesian process of accumulating experience, which produces both interpersonal and abstract trust. In the article Uncertainty and Risk I examine the first component, the active production of trust. I revisit a key debate in the literature, the pricing of illicit goods. We find that sellers set prices adjust prices not only with respect to reputation, but also contracts and status. In the following two articles, I examine the second part of the model, the bayesian process of experience accumulation. In the article Building a Case for Trust, I find that repeated exchanges with a seller are associated with a propensity towards larger transactions. In the third article, A Change of Expectations?, I find that even a few experiences increases expectations in the performance of the market institution. Thus, the two articles provide evidence that the process of experience accumulation promotes cooperation and expectation. I conclude the work by reconciling a tension between the two components of the model, the proposition that markets are modernized, but that trust is produced primarily through a process of experience accumulation. On this basis, I continue to highlight the contributions and analytical advantages of the economic sociological approach to illicit markets.