Dissertations / Theses: 'Online Social Platforms'

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Guo, Chenhui, and Chenhui Guo. "Empirical Studies on Incentives, Information Disclosure, and Social Interactions in Online Platforms." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/621773.

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Nowadays, people have many business activities and entertainments on a variety of online platforms. Despite their various functionalities, online platforms have a fundamental administrative problem: How do platform designers or administrators create proper online environments, including mechanisms and policies, to better manage user behaviors, in order to reach the goals of the platforms? Starting with a taxonomy of online platforms, I introduce three critical dimensions that help to characterize such platforms, including revenue model, heterogeneity in the role of users and level of user interaction. Then, I choose three online platforms as research contexts and conduct empirical studies, trying to identify and understand the impact of the incentive program, quality information disclosure, and social influence, on users' decision-making in online platforms. The first essay investigates the effectiveness of incentive hierarchies, where users achieve increasingly higher status in the community after achieving increasingly more challenging goals, in motivating user contribution in the same platform. The findings have important implications for crowd-based online applications, such as knowledge exchange and crowdsourcing. The second essay focuses on online consumer review sites, and studies whether and how consumer-generated word-of-mouth of restaurants-both volume and valence-is influenced by the disclosure of quality information from health inspectors, by conducting analytical modeling and econometric analyses using data from a leading consumer review site. The third essay examines how social interactions matter in a large-scale online social game that adopts an increasingly popular freemium revenue model. The study leverages an econometric model to quantify the effect of peer consumption on players' repeated decisions for the consumption of both free services and premium services. Finally, I conclude the dissertation by highlighting the three fundamental issues of design and management of online platforms.

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Fahed, Nour. "The Dilemmal Socialization on Social Media Platforms : A Qualitative Study on the Experience of Online Socialization and the Infrastructure of Social Media Platforms." Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46523.

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Social media effects may affect self-perception and the way media users live their offline lives. The purpose of this essay was to examine the phenomenon of social media saturation in order to understand the possible risks to the development of human identity during the adolescent period. Hence, these risks may be generated by being exposed to social comparison, cyberbullying, self-validation, and self-perception in a sensitive age when self-image is still fragile and being formed. The purpose of this essay is to examine the psychological tendencies of human beings while interacting with their peers on social media platforms. Hence, this will give us a clearer view of what would be achieved by conducting interviews. Moreover, a selection of theories will be applied to those interviews in order to associate those theories with what has been said by respondents. Hence, Meyrowitz’s theory will be used in relation to understanding the identity adaptation to online connection and linked to Goffman’s discussions of “onstage” and “backstage” (Meyrowitz, 1985: 5). After this, the essay will investigate how users’ self-perception and social comparison are enacted while socializing on social media platforms. Furthermore, this essay sheds the light on how identity is constructed online in the sense of belonging to a community on a social media platform as well as of gratification coming from peer validation in a virtual community. To be able to explain this, the “Social Identity Theory” will, therefore, be discussed (Teo, Matti, et al, 2017: 23). This will be discussed by mentioning theories like “Mediatization” (Couldry & Hepp, 2013). And lastly, the sociological concept of Habitus, minted by Pierre Bourdieu will demonstrate the process of adaptation towards unspoken social codes existing in virtual communities (Markham, 2017: 55). As found in the four qualitative semi-structured interviews with social media users, respondents are surrounding themselves with like-minded social groups which provide them with confidence about their own system of beliefs. Nevertheless, their perspectives are often marked by notable social pessimism and a lack of incentive to engage in conflictual interactions with others on social media. The results pointed out the perception among the interviewees that the impact of social media on identity formation is largely confined to adolescent users. Many users self-report significant daily screen time and are aware of the risks of social bubbles. Most of the respondents denied being subjected to cyberbullying, while they were surfing on social media, so the respondents’ physical lives were not affected by cyberbullying even for those who mentioned their exposure to cyberbullying. All the respondents expressed a sense of jealousy to some extent, even though some of them showed awareness of the thought that people post their lives from a perfect angle while hiding the flaws and not showing the imperfections of their lives on social media. Lastly, social comparison was an incentive feeling affected most of the respondents, and in their own experience, social media affected their character development and self-perception since they were exposed to social media at an adolescent age.

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Yamo, Pittaya. "Learner intrinsic motivation in online social learning platforms: A case study of massive open online course (MOOC) in Thailand." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/108005/5/Pittaya_Yamo_Thesis.pdf.

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This qualitative case study aimed to better understand how intrinsic motivation played an important role in MOOCs. Most of the research on MOOCs has been largely conducted using developed country MOOCs to examine the experiences of MOOC learners including their motivation. However, very little empirical research using developing country MOOCs has been conducted to investigate the same phenomenon. Specifically, qualitative case study research examining learner intrinsic motivation in Thailand has been urgently needed. The findings found that there were three factors of social conditions, environment conditions, and cultural conditions. Social conditions include peers, course facilitators, self-motivation, colleagues, and family members. Environmental conditions include accessibility, learning activities and resources, collaboration tools, learning systems, discussion forum, and feedback. Cultural conditions include Thai learners' traits and seniority.

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Choi, Hongkyu. "Detecting Malicious Campaigns in Crowdsourcing Platforms." DigitalCommons@USU, 2017. https://digitalcommons.usu.edu/etd/6504.

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Crowdsourcing systems enable new opportunities for requesters with limited funds to accomplish various tasks using human computation. However, the power of human computation is abused by malicious requesters who create malicious campaigns to manipulate information in web systems such as social networking sites, online review sites, and search engines. To mitigate the impact and reach of these malicious campaigns to targeted sites, we propose and evaluate a machine learning based classification approach for detecting malicious campaigns in crowdsourcing platforms as a first line of defense, and build a malicious campaign blacklist service for targeted site providers, researchers and users. Specifically, we (i) conduct a comprehensive analysis to understand the characteristics of malicious campaigns and legitimate campaigns in crowdsourcing platforms, (ii) propose various features to distinguish between malicious campaigns and legitimate campaigns, (iii) evaluate a classification approach against baselines, and (iv) build a malicious campaign blacklist service. Our experimental results show that our proposed approaches effectively detect malicious campaigns with low false negative and false positive rates.

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Lundin, Emma. "Designing Sharing Platforms : A study of the Hoffice coworking network." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189337.

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The sharing economy, or collaborative consumption, refers to peer-to-peer sharing of goods and services coordinated through a commercialized or community-based online platform. Collaborative consumption platforms are used for sharing of our under-used assets, e.g. our homes, tools, and vehicles, and can bring social communities together. Through sharing we use our resources more effectively, and contribute towards a more sustainable lifestyle. Hoffice was started in 2013 in Stockholm and promotes the concept of working for free in the homes of others, and is getting a lot of attention around the world. This nonprofit network helps people arrange home offices, where hosts share their residence with people who, through Facebook, can reserve a seat for the day. The purpose of these work events is to create free workspaces, with the possibilities for social, structured and disciplined environments, while allowing individuals to benefit from the support and intelligence of others. This research aims to study the hosts in the Hoffice network, to find ways to explain the key driving values, as well as barriers, and apply it to a tailored platform in order to motivate more people to host work events. The central research question is furthermore How could well adapted social platforms increase motivation for people to engage in the collaborative consumption as exemplified by Hoffice? Six semi-structured interviews with past host from year 2014-2015 were conducted to gain qualitative answers about how an online platform can be developed in order to motivate Hoffice members to become hosts. The questions were divided into three different sections; Background, About Hoffice, and Online platform. Observations were performed with a purpose of understanding the structure of a Hoffice event, and to gain a better understanding of the users needs and behaviors. After a first version of a prototype was developed, evaluations and user tests were completed with the interviewees and the founder of Hoffice. Results show that communication, offline and online, is important when people engage in collaborative consumptions, and Facebook has a great impact on people when communicating and spreading information. Although Facebook has some weaknesses when it comes to planning and inviting people to events due to their restrictions and functionalities. Also, when using Facebook for a sharing service, the users are forced to have a Facebook account to partake. All services that involve sharing should consider and support geographical location features. Moreover, to show appreciation is important. People find motivation from feeling liked and appreciated, and want to feel that their contribution is making a positive impact on other people's lives. Finally, it is important to have clear rules and guidelines for monitoring member’s behavior, otherwise uncertainties and dissatisfaction will occur.
Delande ekonomin, eller gemensam konsumtion, hänvisar till peer-to-peer-delning av varor och tjänster som samordnas genom en kommersialiserad eller samhällsbaserad online-plattform. Plattformar för gemensam konsumtion används för delning av våra underutnyttjade tillgångar, t.ex. våra hem, verktyg och fordon, och kan skapa sociala gemenskaper. Genom att dela använder vi våra resurser mer effektivt och bidrar till en mer hållbar livsstil. Hoffice startades 2013 i Stockholm och främjar gratis arbetsplatser i hemmen, och har fått stor uppmärksamhet runt om i världen. Detta ideella nätverk hjälper människor anordna hemmakontor, där värdar delar deras bostad med människor, som genom Facebook kan reservera en plats för dagen. Syftet är att skapa gratis arbetsytor, med möjligheter för sociala, strukturella och disciplinerade miljöer, samtidigt som individer drar nytta av stöd och intelligens från andra. Denna forsknings syfte är att studera värdarna i Hoffice nätverket, för att hitta sätt att förklara de viktigaste drivkrafterna, liksom hinder, och tillämpa det på en skräddarsydd plattform för att motivera fler människor att vara värd. Den centrala frågeställningen är dessutom, Hur kan välanpassade sociala plattformar öka motivationen för människor att engagera sig i kollaborativ konsumtion som exemplifieras av Hoffice? Sex semistrukturerade intervjuer med tidigare värdar från år 2014-2015 genomfördes för att få kvalitativa svar om hur en plattform online kan utvecklas för att motivera Hoffice medlemmar att bli värdar. Frågorna delades in i tre olika sektioner; Bakgrund, Om Hoffice, och Online-plattform. Observationer utfördes med ett syfte att förstå strukturen hos en Hoffice-arbetsdag, och för att få en bättre förståelse av användarnas behov och beteenden. Efter att en första version av en prototyp tagits fram utfördes utvärderingar och användartester. Resultaten visar att kommunikation, både offline och online, är viktigt när människor engagerar sig i kollaborativ konsumtion, och Facebook har en stor inverkan på människor vid kommunikation och spridning av information. Facebook har dock vissa brister när det gäller att planera och bjuda in folk till evenemang på grund av sina begränsningar och funktioner. När man använder Facebook för en delningstjänst tvingas användarna även ha ett Facebook-konto för att delta. Alla tjänster som innebär att dela bör överväga och stödja geografiska platsfunktioner. Dessutom, att visa uppskattning är viktig. Folk motiveras av känslan från uppskattning, och vill känna att deras bidrag gör en positiv inverkan på andra människors liv eller situation. Slutligen är det viktigt att ha tydliga regler och riktlinjer för övervakning av medlemmars beteenden, annars kommer osäkerhet och missnöje att inträffa.

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Niu, Jing. "An investigation of marketing communication facilitated by social media platforms." Electronic Thesis or Diss., Jouy-en Josas, HEC, 2023. http://www.theses.fr/2023EHEC0009.

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Cette thèse se penche principalement sur ce qui motive les interactions des utilisateurs de médias sociaux (les antécédents), ce qui détermine les modèles d'activités de différents utilisateurs (le contenu), ce qui influence l'efficacité des activités des médias sociaux (la mise en oeuvre), et ce qui détermine les résultats de ces activités (les conséquences)
This thesis predominantly delves into what motivates social media users' interactions (the antecedents), what determines patterns of different users' activities (the content), what influences the effectiveness of social media activities (the implementation), and what determines the outcomes of those activities (the consequences)

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Lee, Jinwoo. "Cultural branding of young and emerging contemporary artists : the role of art fairs and online platforms." Thesis, University of Kent, 2018. https://kar.kent.ac.uk/67652/.

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This thesis aims to analyse the process of branding young and emerging artists in the contemporary art market, focusing on the valuation of works of art. The ambiguous borderline of being a work of art in terms of appearance poses a challenge for the market, which requires an explanation of its symbolic value and meaning. A thick, multifarious group of intermediaries in the art world contributes to the construction of legitimacy for artists and their artworks, engendering the understanding of such value. Through the legitimation process, artworks by young and emerging artists are rendered accepted and validated, thereby branding them. Some researchers on arts marketing have explored the valuation process by applying socio-cultural perspective on branding. However, such application has empirically overlooked two important mediums: art fairs and online platforms. Theoretically, the complex and fluid valuation structure in the art market, driven by the uncertain value of contemporary art and the repositioning of inner members of the art world, is a compelling research issue to be explored at the societal level. To do so, this thesis begins with investigating Andy Warhol's Brillo Box. This research also explores Frieze London and the Other Art Fair by collecting data from direct observation and secondary sources. The research additionally conducts an instrumental case study of Saatchi Art, using data from interviews, observation, and document reviews. The key finding of the historical case is that the legitimacy of Warhol and his artworks was shaped by various elements such as the intermediaries, a myth in society, an artistic movement, the artists' persona and social networks. Moreover, the empirical cases of art fairs and an online platform enact the functions of discovering, introducing, instructing, and including young and emerging artists. This indicates that these institutions play the role of intermediaries and contribute to framing the legitimacy of the artists and artworks, thereby branding new artists. Although art fairs and an online platform hold varying positions in the hierarchical order of valuing artworks in the art world (depending on the extent of their accumulated symbolic value), it is noteworthy that such mediums, which did not exist in the hierarchical structure before the twentieth century, have become important insiders in the structure. However, this research concludes that this change does not substantially reconstitute the stratified structure of the art world that has existed prior to their emergence. The theoretical contribution of this thesis lies in extending the application of Holt's (2004) theory of cultural branding to the context of arts. Building on the recent literature on cultural branding of artists (Kerrigan et al. 2011; Hewer, Brownlie and Kerrigan 2013; Muñiz, Norris and Fine 2014; Preece and Kerrigan 2015; Rodner and Preece 2015), this thesis conceptualises the process of legitimising young and emerging artists and their artworks as normative and cultural-cognitive legitimacy shaped by intermediaries through the stages of discovery, introduction, instruction, and selection. Moreover, by drawing on sociological arguments by Becker (1984) and Bourdieu (1996), the conceptual framework of the present study acknowledges the hierarchical structure of the art market and intricate interactions among intermediaries in the art world.

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Gaftoneanu, Diana. "Diffusion of Social Innovations - Exploring the potential of online platforms that enable the diffusion of proven solutions." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22301.

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Within the paradigm of an emergent social economy where diffusion efforts don’t keep pace with a culture in which active citizens take stand to address their needs though social innovations, online platforms with the purpose of enabling the diffusion of social innovations have arisen, withholding great untapped potential. This paper aims to explore the diffusion potential of these platforms, by first identifying the defining features behind them and the role of these features in terms of enabling or limiting the diffusion, followed by looking into how the identified features inform the diffusion potential of platforms.Before proceeding, key concepts that enable the comprehension of choices in terms of methodology, methods and theory are introduced and explained, specifically arguing for the paper’s intention to open and encourage a discussion on the convergence points of communication for development and social innovation fields of study.To achieve this purpose, two cases are chosen, Appteca and VIC, which are then contrasted with a theoretical model built on the basis of Everett Rogers’ diffusion of innovations theory with a social innovation angle. This analysis reveals two sets of features compiled in tables according to their role of either enabling or limiting diffusion. Following a cross-case synthesis, four areas of interest emerge around glocality, reciprocity, adaptability and citizen empowerment, inspired by Waisbord’s key ideas in thinking and practicing communication for development. These are then argued for in terms of their potential of diffusion with new theory brought in from communication for development, social innovation and interaction design.

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Surribas, Judit, and Marc Orozco. "How do companies communicate sustainability through Online Platforms? : A multiple case study of three companies that perform sustainably." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48832.

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Background: Online platforms have nowadays been more developed and used by the population. For this reason, companies use to share more information through them. Moreover, the interest in sustainability also increases by people. Therefore, companies are trying to communicate sustainability through different techniques and actions. Problem: we have noticed that companies create different content depending on which social media are they communicating. For this reason, we found interesting to look for how companies communicate sustainably. Purpose: the purpose of this thesis is to answer the question about how companies communicate sustainability through social media. Moreover, the thesis aims to contribute to the existing knowledge. Method: To answer this question the researchers conducted a multiple case study of three companies that communicate sustainability through the different 4 online platforms studied (Website, Facebook, Instagram, and Twitter). Results: the main result find by conducting the research is in how companies place the product in order to communicate sustainability, as some of them place it as a protagonist and some others do not.

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Quodling, Andrew P. "Social media governance: Platforms in conflict — the strategies of operators and the tactics of users." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/127473/2/__qut.edu.au_Documents_StaffHome_StaffGroupH%24_halla_Desktop_Andrew_Quodling_Thesis.pdf.

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This study is a close inspection of three cases of everyday political conflict and the ways these conflicts are negotiated on social media platforms. It examines users' struggles for freedoms of expression, identity, and safety; and reveals that whilst high-profile conflicts are useful for uncovering the machinations of platform governance, they provide a poor foundation for lasting reform. In response users are found to have developed shrewd, tactical opportunities to leverage the systems of social media platforms to supplant, and circumvent, inadequate reforms and agitate for better outcomes.

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Gonne-Victoria, Benjamin, Guillaume Lécuellé, and Nagisa Sasaki. "Students' perceptions of online personal branding on social media sites." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65789.

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This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. A section reviewing online personal branding and related literature is provided in order to describe among others, the several components of the elaboration of an online personal brand and the different employers’ expectations towards this brand. Next, a section describing the different methods used in the study is implemented. The data of this paper is gathered through 13 semistructured interviews based on an operationalization of the different concepts presented in the theoretical framework section. The results are then presented in the empirical investigation section following recurrent identified themes bring by the respondents: The need to fit the norm, to stand out and of control. Then the data is analyzed through the theories and is therefore following the different components of an elaboration of a personal brand including the different items related to employer’s consideration and practices. Then the conclusion is drawing in order to answering the research question as well as providing some acknowledgement and recommendations. This paper has permitted to describe the perception of student towards online personal branding with the perspective of matching employers’ expectations. This perception is a rather incomplete online personal brand, consisting of a normalized image of the self, a tool for a certain self-realization towards a limited audience and a have a certain perception of an overall control of this online personal brand.

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Oji, Obiefula Nnadi Elvis. "Usage barriers and effectiveness of social media platforms by small businesses in the Cape Metropole, in South Africa." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2537.

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Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016.
SMMEs have been touted as the major driver of any economy – they create jobs, reduce poverty level and generally improve the livelihood of a society. Even with these lofty advantages, SMMEs encounter numerous challenges. These range from lack of access to funding, poor education and understanding of small business management practices. Embedded in small business management practice, is the need to undertake proper marketing. Marketing has recently featured as one of the main challenges of small businesses. Lately several marketing channels have emerged in response to this challenge. These channels have been reported to have positive impact on the bottom line of businesses. This study sought to discover whether social media platforms are deployed within the hospitality sector in the Cape Metropole, Western Cape Province, South Africa, to enhance the growth of restaurants. The study was motivated by the lack of alternative marketing channels using social media platforms, especially in the hospitality industry in the Cape Metropole. Essentially, to achieve this aim, a survey was conducted of SMMEs with employment capacity of not more than 50 employees, specifically within the hospitality sector in the Cape Metropole. A quantitative methodology was applied, using a self-administered questionnaire, distributed to 100 SMMEs in the Cape Metropole. The method of data analysis was purposive. The findings of this research indicate that most of the sampled small businesses used social media platforms. The findings also suggest that SMMEs perceived social media to have moderately effective marketing tools, with WhatsApp as the most effective, followed by Facebook and Twitter. The findings suggest that most respondents used the platform to inform their clients about a business promotion; for new product marketing; for customer loyalty, and for socialising with clients. It was found that if the highest percentage, used for socialising, was then channelled towards strategic marketing, it would significantly boost small business marketing capabilities. This could fill the gap of sustainable marketing strategies.

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Bakkenist, Jean-Paul, and Alice Lammers. "I like to experience clothes, you know : The Role of Online Resale Platforms in Consumers’ Fashion Consumption." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26516.

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The study aims to gain insights on whether the use of online resale platforms alter the relationship that consumers have with their clothes and how that - as a consequence - leads to a changed consumption pattern. With the awareness of the significance of resale, potentially causing wide-scale industrial changes, the aim is also to examine the possible environmental effects resale can have. In seeking to explain this phenomena, this study undertakes a qualitative research strategy with an abductive approach. The primary data consists of semi-structured in-depth interviews conducted with respondents from a younger consumer group who are or have been frequent users of online resale platforms and holds a noticeable interest in fashion. A thematic analysis was then conducted as a framework to analyse the interview data, resulting in a structure of first order and second order concepts as themes. The findings indicate that the use of resale platforms enables the consumer to engage with garments at a higher level of pace, quantity, and variety. The convenience with which the user can purchase and dispose of garments causes a continuous inflow and outflow of clothes. This - consequently - may call attention to the possible negative environmental effects resale platforms may lead to. This study adds value to the intersection of fields concerning fashion consumption and sustainability.

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Napolitano, Amanda. "Graduate Students’ Beliefs and Perceptions of Student Engagement and Learning Platforms in Higher Education." Thesis, NSUWorks, 2017. https://nsuworks.nova.edu/fse_etd/135.

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This applied dissertation was designed to understand and explore the experiences of graduate students at a public four-year higher education institution in the southeastern region of the United States. This study utilized an interview based phenomenological qualitative study design approach for data collection and analysis. Committees in the field of higher education reviewed and approved the interview protocol. The research study and data analysis were conducted in the Spring Semester of 2017. The researcher employed semi-structured interviews that were guided by ten protocol questions. Transcription accuracy, credibility, and trustworthiness were established through diligent adherence to university protocols. The collected data revealed themes that supported the researchers’ understanding of graduate students’ perception of engagement and experiences in face-to-face, online, and blended classroom settings. The qualitative research study provides in-depth insight for future enrollees and program development. The selected institution’s IRB and Nova Southeastern University’s IRB granted permission to conduct the study. A phenomenological approach was used to maximize exploration of graduate students’ perception of engagement and experiences in face-to-face, online, and blended graduate level classroom settings. Ten protocol questions guided the semi-structured interviews. Subsequent to the scheduled 60-minute interviews, Interpretative Phenomenological Analysis (IPA) was used to describe the meaning of several individuals’ perceptions. The most prevalent theme that emerged was a lack of meaningful social interaction, or student engagement, in online formats. Once the data had been analyzed, recommendations for future research were provided to support the needs of a graduate student population on university campuses.

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Dugardyn, Juliette. "Semi-anonymous question and answer platforms from a teenager’s point of view : Beyond Internet abuse on Sayat.me: the bigger picture." Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35792.

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This master thesis studies teenage users that are common to the semi-anonymous question and answer platform Sayat.me. Sayat.me offers users with a profile the possibility to receive questions and feedback from friends and peers. What is so special about the platform is that the commenters’ identity remains undisclosed, which means that all messages are by default anonymous. Previous research has demonstrated the frequent occurrence of cyberbullying or online abuse on these platforms. Adults are puzzled as to why semi-anonymous question and answer platforms are so popular amongst teenagers. Departing from a theoretical framework with key concepts from digital and social media theories, the analysis tries to create a better understanding of this phenomenon from Belgian teenagers’ point of view. The results of the interviews show that, first of all, Sayat.me is not considered as an independent social media site, but rather as an extension of it. On social media, ‘sociality’ and ‘connection’ is what matters, but on Sayat.me sociality mainly plays an indirect role where users receive compliments from and are comforted by friends. Compliments, approval and admiration is what teenagers keeps coming back to the platform. Although teenagers often encounter online abuse, they do not feel cyberbullied, even so they consider this abuse as ‘natural’ on the platform. In addition, it appears that the way you are handling Sayat.me says a lot about you as a person, which is why teens use Sayat.me to present themselves or to portray a certain image. However, teenagers only imagine their friends or peers as the audience and do not consider their Sayat.me for their parents’ eyes. The situation is that parents are confused and do not understand their children’s online behaviour, whilst teenagers are annoyed with their parents’ incomprehension and overprotectiveness.

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Vanderbeke, Joelle, and zu Hörste Hanna Meyer. "Multimedia Students: Engaging across platforms. An Investigation of Student Engagement in the Media and Communication Master Programme at Malmö University." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21445.

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This thesis investigates student engagement in the Media and Communication Programme at Malmö University through the lens of audience- as well as learning theories. It has two main aims: Building a systematized theoretical framework to distinguish different nuances of audience activity in a cross-mediatic learning environment, and exploring factors influencing student engagement in our Media and Communication Master Programme (MCS). Constructivist Grounded Theory (Charmaz 2006) with a multi-method approach for data collection is applied to gather rich data and analyse it accordingly through coding processes and constant comparison. Following social constructivism, it argues that each student, actively constructing knowledge, has her own subjective learning preference. This thesis takes a non- normative stand on the subject. A matrix of audience activity, grounded in audience theories and developed through the collected data, is established. In a second step this is used to illustrate the concepts participation, engagement and collaboration and then further employed to examine factors influencing student engagement. Thereby, the matrix is tested, refined and further developed. Through this approach eight states a student might be situated in while studying as well as possible barriers for student engagement were identified. Factors influencing student engagement this study found are the personal situation of the student, the access Hyflex education allows, possibilities and challenges of physical and virtual learning spaces, the interaction between teachers and students, the structure of the programme and how students are connected with each other. By looking at student engagement in a media rich environment from an audience- as well as education-angle this thesis expands existing research. It presents influencing factors for student engagement. More importantly the theoretical model is a useful tool to investigate different kinds of student activities and to develop educational media tools. It could also be transferred to research other audiences.

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Aragón, Pablo. "Characterizing online participation in civic technologies." Doctoral thesis, Universitat Pompeu Fabra, 2019. http://hdl.handle.net/10803/668042.

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This thesis constitutes one of the first investigations focused on characterizing online participation in civic technologies, a type of platform increasingly popular on the Internet that allows citizens new forms, on a larger scale, of political participation. Given the opportunities of civic technologies in democratic governance, it should be noted that their design, like that of any online platform, is not neutral. The ways in which information is presented or interaction between users is allowed can greatly alter the results of participation. For this reason, we analyze the impact of different interventions in civic technologies in relation to online conversation views, ordering criteria for ranking petitions, and deliberative interfaces. Since these interventions were carried out by the corresponding development teams, the analyses have required to develop novel computational and statistical methods, while also extending generative models of discussion threads to better characterise the dynamics of online conversations. Results of the different case studies highlight the social and political impact of these interventions, suggesting new directions for future research and the need to develop a paradigm of citizen experimentation for democracy.
Esta tesis constituye una de las primeras investigaciones en caracterizar la participación online en tecnologías cívicas, un tipo de plataforma cada vez más popular en Internet que permite a la ciudadanía nuevas formas, a una mayor escala, de participación política. Dadas las oportunidades de las tecnologías cívicas para la gobernanza democrática, cabe señalar que su diseño, al igual que el de cualquier plataforma online, no es neutral. La forma en que se presenta la información o se permite la interacción entre las usuarias puede alterar en gran medida los resultados de la participación. Por este motivo, analizamos el impacto de diferentes intervenciones en tecnologías cívicas en relación a las vistas de las conversaciones online, los criterios de ordenación en rankings de peticiones e interfaces deliberativas. Dado que estas intervenciones fueron llevadas a cabo por los propios equipos de desarrollo, los análisis han requerido desarrollar nuevos métodos computacionales y estadísticos, a la vez que se han ampliado modelos generativos de hilos de discusión para caracterizar mejor la dinámica de las conversaciones online. Los resultados de los diferentes estudios de caso destacan el impacto social y político de estas intervenciones, sugiriendo nuevas líneas de investigación en el futuro y la necesidad de desarrollar un paradigma de experimentación ciudadana para la democracia.
Aquesta tesi és una de les primeres investigacions que té per objecte la caracterització de la participació en línia en tecnologies cíviques, un tipus de plataforma cada vegada més popular a Internet que permet a la ciutadania noves formes, a major escala, de participació política. Donades les oportunitats de les tecnologies cíviques per a la governança democràtica, cal assenyalar que el seu disseny, com el de qualsevol plataforma en línia, no és neutral. La forma en què com es presenta la informació o es permet la interacció entre les usuàries pot alterar en gran mesura els resultats de la participació. Per aquest motiu, analitzem l'impacte de diferents intervencions en tecnologies cíviques en relació amb les vistes de conversa en línia, els criteris d'ordenació en rànquings de peticions i amb interfícies deliberatives. Atès que aquestes intervencions van ser dutes a terme pels propis equips de desenvolupament, les anàlisis han requerit desenvolupar nous mètodes computacionals i estadístics, alhora que s'han ampliat models generatius de fils de discussió per caracteritzar millor la dinàmica de les converses en línia. Els resultats dels diferents estudis de cas destaquen l'impacte social i polític d'aquestes intervencions, suggerint noves línies d'investigació en el futur i la necessitat de desenvolupar un paradigma d'experimentació ciutadana per a la democràcia.
Cette thèse constitue l'une des premières recherches sur la caractérisation de la participation en ligne à des technologies civiques, un type de plateforme de plus en plus populaire sur Internet qui permet aux citoyens de nouvelles formes, à plus grande échelle, de participation politique. Compte tenu des opportunités offertes par les technologies civiques dans la gouvernance démocratique, il convient de noter que leur design, comme celui de toute plateforme en ligne, n'est pas neutre. La façon dont l'information est présentée ou l'interaction entre les utilisateurs est permise peut grandement modifier les résultats de la participation. Pour cette raison, nous analysons l'impact de différentes interventions dans le domaine des technologies civiques par rapport à l’agencementaux des conversations en ligne, aux critères d'ordre de classement des pétitions et aux interfaces délibératives. Comme ces interventions ont été réalisées par les équipes de développement correspondantes, les analyses ont nécessité de développer nouvelles méthodes informatiques et statistiques, tout en élargissant les modèles génératifs de fils de discussion afin de mieux caractériser la dynamique des conversations en ligne. Les résultats des différentes études de cas mettent en évidence l'impact social et politique de ces interventions, suggérant de nouveaux axes de recherches futures et la nécessité de développer un paradigme d'expérimentation citoyenne pour la démocratie.

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Lopes, Pedro Henrique de Mendonça. "Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/13088.

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Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand the differences in the complaint messages sent to companies, through an experiment that measured the emotional tone and the lack of formality in each message received by the website and the Facebook page of the company. As expected, people are more informal on Facebook. However, contrary to our intuition, participants tended to display more emotions on the company website. The social norms theory and the impression management contributed to explain the phenomena found.
As empresas têm procurado encontrar diversas novas maneiras de se comunicar com seus clientes. No atual cenário, o Facebook tem se mostrado uma eficiente forma de comunicação entre consumidores e empresas. Este estudo busca entender as diferenças nas reclamação enviadas para empresas, através de um experimento que mede o nível de emoção e comprometimento com a formalidade em mensagens recebidas através do website e a página do Facebook da empresa. Como esperado, as pessoas são mais informais no Facebook. Porém, contrariando nossa intuição, tendem a demonstrar mais emoções no website da empresa. A teoria de normas sociais e de gestão de auto-imagem ajudaram a explicar os fenômenos encontrados.

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Franzén, Julia, and Amy Sevelin. "Makten hos en tredje part : En studie om bokningskanalernas inflytande på små hotell." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34638.

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Purpose: The purpose of this study is to gain in-depth understanding of the influence of booking channels in the hotel sector on the small hotel's organization. Method: The essay is based on a qualitative multidirectional study conducted with 6 semistructured interviews as a data collection method. Previous research: To give the reader an idea of the subject, previous research and studies summarize the influence of booking channels on hotels in this section. The research lies with the theory section as the basis for the final analysis. Theory: The theory deals with two-sided networks in a platform theory to create understanding of the relationship between users and the platform. The section also discusses two businessmodels, B2B and B2B2C, which describe the business process traditionally and how it developed in line with e-commerce. Empiria: The Empiria section begins with a presentation of the 6 cases investigated and these lected respondents interviewed. The hotels that participated in the survey are Lydmar Hotel, Hellsten Hotels, Mälardrottningen, Sky Hotel Apartments, Hotell Hansson and Hotell Anonym. Finally, the respondents' responses are summarized and linked to the themes identified during the course of data collection. Findings: The results of the study indicate that the major booking channels have a big influence on small hotels but that they contributed to the opportunity for the small hotels to market globally and therefore receive higher occupancy rates than before. The booking channels have also played an important part in Stockholm's destination development.

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Ignatiew, Nicolas. "Music radio stations from the “On Air” to the Online : Identifying media logics in the content and formats of Radio FIP on its digital platforms." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325169.

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Internet and digital media have profoundly reorganised the radio landscape by giving birth to new formats and patterns of radio listening. Today, traditional radio actors systematically use online platforms to diffuse their programs and communicate with their audience. This master thesis offers a case study and examines how Radio FIP, a French music station of public service, uses its digital devices to diffuse its program and produce content online. On the basis of existing researches on radio and radio diffusion online, and with the help of the concepts of format, media logics and hybrid media system, the author of this paper defines two logics of traditional radio and radio online used as reference in order to analysis the influence of media logics on the station’s material and formats online. Observation of Radio FIP’s website and social media pages on Facebook and Twitter showed a clear influence of radio online logics in the visual and informative extra content, the additional audio offers through online webradio streams, the promotion of non linear and asynchronous formats of radio listening’s and the incorporation of networked media frames. At the same time, logics of traditional radio prove to be also very significant with the pre-eminence and promotion of the station’s on air broadcast on digital devices and the reproduction of traditional radio patterns of temporality, music prescription and vertical communication on social media platforms. The coexistence of the two logics in Radio FIP online platforms characterises the station’s digital apparatus as a hybrid media space, and opens up new research trails for better understanding what influence the content formats of radio stations diffusing online.

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Memon, Atia Bano. "Inter-InnoLab Collaboration." Doctoral thesis, Universitätsbibliothek Leipzig, 2017. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-225342.

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Over the recent years, the paradigm of Innovation Laboratories (abr. InnoLabs) is gaining an increasing attention among business organizations as a potential source of assistance in the process of the development of new or the improvement of their existing products and/or services. Business organizations approach the InnoLabs in the search for assistance in dealing with the challenges of the often times complex and uncertain innovation process, and ultimately become successful in their innovation projects. Although the overall goal of the existing InnoLabs is to support the systematic, effective, and efficient innovation development, they target different innovation challenges and thereby vary in their focus and service offerings. As a consequence, all the innovation support that might be needed in the course of an innovation process remains dispersed among different InnoLabs. In this esteem, this thesis aims to centralize all the mediated support offered by the existing InnoLabs by bringing them into a collaborative network. In pursuance of this, initially, the diversity among the existing InnoLabs in terms of their structural and functional manifestations is explored by employing a triangulation of online survey and in-depth expert interviews with the InnoLab facilitators. Subsequently, based on the diversity observed herein, the incentives, approaches, and possibilities of interconnection among InnoLabs are determined. Having conceptualized the framework for inter-InnoLab collaboration, the next part of this thesis deals with facilitating such collaborations in an online space. The internet, since its inception, has drastically altered the practices of intra- and inter-organizational connectivity. Recently, one could observe a growing interest among all types of organizations towards the social networking sites (abr. SNSs) as an effective medium for reaching out to a global audience. As a result, a significant amount of business related information is already available and continuously accumulating on SNSs. However, the SNSs fall inadequate in supporting the inter-InnoLab collaboration because of the missing dedicated functionalities, isolated platform boundaries, platform dependencies, lack of support for domain-specific features, privacy concerns, and issues of data transparency. In response to this, this thesis advocates the designing of dedicated inter-organizational collaboration platforms with seamless integration of SNS data. Successively, employing a design science research approach, a dedicated, domain specific, and SNS integrated web-based collaboration platform (the InnoLab_Net) is designed for supporting inter-InnoLab collaborative activities.

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Johansson, Emil, and Hannes Premmert. "Sociala relationer online : En undersökning om hur digitala plattformar främjar sociala relationer online." Thesis, Högskolan i Halmstad, Akademin för informationsteknologi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42172.

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En utmaning knutet till onlinespel och sociala relationer online är svårigheten att bibehålla kontakten, vilket leder till att många relationer och vänskaper online påverkas negativt när användare går från ett spel till ett annat. Tidigare forskning pekar på att den kontakt som uppstår till följd av onlinespel består av svaga relationer utan större känslomässiga och personliga band mellan spelarna. Syftet med denna studie är således att undersöka uppkomsten av sociala relationer online för att sedan dra slutsatser knutet till hur dessa relationer bildas med hjälp av digitala plattformar. För att genomföra detta genomfördes en kvalitativ forskningsstudie som grundar sig i tidigare litteratur, intervjuer samt kompletterande enkätutskick. Denna studie har resulterat i ett kunskapsbidrag genom att identifiera digitala plattformar som på ett eller annat sätt bidrar till skapandet av sociala relationer i onlinespel.
There is an existing challenge associated with online games and social relationships onlineregarding the difficulty of maintaining contact, resulting in many online relationships andfriendships being affected negatively as users move from one game to another. Previous researchindicates that the contact that arises as a result of online games consists of weak relationshipswithout major emotional and personal ties between the players. The purpose of this study is thusto investigate the emergence of social relationships online in order to draw conclusions linked tohow these relationships are formed using digital platforms. To achieve this, a qualitative researchstudy was conducted based on previous literature, interviews and supplementary questionnaires.This study has resulted in a contribution of knowledge by identifying digital platforms that inone way or another contribute to the creation of social relationships in online games.

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23

Řehoř, Pavel. "Podnikatelský plán online platformy propojující ekonomické komerční subjekty na českém trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442911.

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The content of the master’s thesis is the elaboration of a real business plan, which deals with the creation of a digital space for the professional self-realization of customer segments. The theoretical part describes the specification and verification of the initial idea of the plan using the Lean Canvas tool, qualitative research among the first customers and other analytical methods to define key factors from the general and market environment and internal sources. The analytical part focuses on the application and results of selected analytical-research methods, including evaluation for the subsequent selection of a suitable market entry strategy. The proposition part contains the final business and market strategy and business model, which is developed into individual parts of the business plan.

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Wang, Shuting. "THREE ESSAYS ON RISKS OF ONLINE PLATFORM INFORMATION SYSTEMS." Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/572541.

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Business Administration/Management Information Systems
Ph.D.
In the past decade, a fundamental research topic in the information systems (IS) discipline has been to examine the value of online platforms on businesses, society, and consumers, notably in the form of improved efficiency in information sharing, consumer engagement, and increased sales. However, the risks rooted in online platforms may cannibalize the value created, which have received limited attention in the literature and practice. In my dissertation, I attempt to fill this gap in the literature by providing a comprehensive analysis of the risks of online platforms from the angle of these three main entities in the ecosystem with three separate yet related essays. The first essay focuses on the risks for businesses that leverage social media platforms, and assesses how their posting on social media fan pages affects consumers’ decision to purchase and unfollow from the firms. The second essay focuses on the risks of fake news on social media and how social media platforms may use identity verification to reduce online anonymity and combat this increasingly critical social problem. The third essay focuses on estimating the risks of using monetary incentives to motivate consumers to write online product reviews, and examines how such strategy may affect product sales. Our studies have theoretical and practical implications for designing effective online platform information systems.
Temple University--Theses

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25

Åsberg, Samira. "Social Networks in Education: A Facebook-Based Educational Platform." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-93649.

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Social networking sites are among the most popular daily activities of students these days. Students are mostly using social networking sites for communication and sharing of their experiences. Facebook is an example of a social networking site, which supports additional features such as creating a profile page, creating group pages and supports possibility of implementing different integrated application with Facebook. These features improve the Facebook experience, allowing users to form groups, where they can introduce ideas and concepts, which can be shared and discussed in a structured style. For this thesis we have created a new learning management system by implementing an online educational platform within a Facebook context. This work introduces a new, complementary style of education, where students can improve their knowledge and sociality outside the university in an innovative way. The platform takes advantage of gamification, which introduces game-like elements to concepts such as education and learning management systems, to make them more fun and rewarding. The goal of this thesis is to extend the educational border to an interesting online environment where students can learn, communicate, and examine their knowledge globally in different courses within our application platform in Facebook.

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Zaras, Dimitrios. "Evaluating Semantic Internalization Among Users of an Online Review Platform." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804823/.

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The present study draws on recent sociological literature that argues that the study of cognition and culture can benefit from theories of embodied cognition. The concept of semantic internalization is introduced, which is conceptualized as the ability to perceive and articulate the topics that are of most concern to a community as they are manifested in social discourse. Semantic internalization is partly an application of emotional intelligence in the context of community-level discourse. Semantic internalization is measured through the application of Latent Semantic Analysis. Furthermore, it is investigated whether this ability is related to an individual’s social capital and habitus. The analysis is based on data collected from the online review platform yelp.com.

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27

López, Dawn Ricardo José. "Modélisation stochastique et analyse des données pour la diffusion d'information dans les plateformes sociales en ligne." Electronic Thesis or Diss., Sorbonne université, 2023. https://accesdistant.sorbonne-universite.fr/login?url=https://theses-intra.sorbonne-universite.fr/2023SORUS036.pdf.

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Le marketing d'influenceurs est devenu une industrie florissante dont la valeur du marché mondial devrait atteindre 15 milliards de dollars d'ici 2022. Le problème publicitaire auquel ces agences sont confrontées est le suivant : compte tenu d'un budget monétaire, trouver un ensemble d'influenceurs appropriés qui peuvent créer et publier des posts de différents types (par exemple, texte, image, vidéo) pour la promotion d'un produit cible. L'objectif de la campagne est de maximiser à travers une ou plusieurs plateformes sociales en ligne une certaine mesure d'impact d'intérêt, par exemple le nombre d'impressions, les ventes (ROI), ou la portée de l'audience. Dans cette thèse, nous créons des formulations continues originales du problème du marketing d'influence budgétisé par deux cadres, un statique et un dynamique, basés sur la connaissance de l'annonceur de la métrique d'impact, et la nature des décisions de l'annonceur sur un horizon temporel. Le modèle statique est formulé comme un programme convexe, et nous proposons un algorithme itératif efficace basé sur la méthode de Frank-Wolfe, qui converge vers l'optimum global et présente une faible complexité de calcul. Nous suggérons également une règle empirique quasi-optimale plus simple, qui peut donner de bons résultats dans de nombreux scénarios pratiques. En raison de la nature du modèle dynamique, nous ne pouvons plus résoudre un problème de maximisation de l'utilité du réseau, puisque le retour sur investissement est inconnu, éventuellement bruyant, continu et coûteux à évaluer pour l'annonceur. Cette approche implique une exploration et nous cherchons donc à nous assurer qu'il n'y a pas d'exploration destructive, et que chaque décision séquentielle de l'annonceur améliore le résultat du ROI au fil du temps. Dans cette approche, nous proposons un nouvel algorithme et une nouvelle implémentation, basés sur le cadre d'optimisation bayésienne pour résoudre notre problème de marketing d'influence budgétisé sous des décisions séquentielles de l'annonceur sur un horizon temporel. En outre, nous proposons une observation empirique pour éviter la malédiction de la dimensionnalité. Nous testons notre modèle statique, l'algorithme et l'heuristique contre plusieurs alternatives de la littérature d'optimisation ainsi que des méthodes de sélection de graines standard et nous validons la performance supérieure de Frank-Wolfe en temps d'exécution et en mémoire, ainsi que sa capacité à s'adapter à des problèmes avec un très grand nombre (millions) d'utilisateurs sociaux. Enfin, nous évaluons notre modèle dynamique sur une trace réelle de données et nous concluons à la faisabilité de notre modèle et au soutien empirique de notre observation formulée
Influencer marketing has become a thriving industry with a global market value expected to reach 15 billion dollars by 2022. The advertising problem that such agencies face is the following: given a monetary budget find a set of appropriate influencers that can create and publish posts of various types (e.g. text, image, video) for the promotion of a target product. The campaign's objective is to maximize across one or multiple online social platforms some impact metric of interest, e.g. number of impressions, sales (ROI), or audience reach. In this thesis, we create original continuous formulations of the budgeted influence marketing problem by two frameworks, a static and a dynamic one, based on the advertiser's knowledge of the impact metric, and the nature of the advertiser's decisions over a time horizon. The static model is formulated as a convex program, and we further propose an efficient iterative algorithm based on the Frank-Wolfe method, that converges to the global optimum and has low computational complexity. We also suggest a simpler near-optimal rule of thumb, which can perform well in many practical scenarios. Due to the nature of the dynamic model we cannot solve any more a Network Utility Maximisation problem since that the ROI is unknown, possibly noisy, continuous and costly to evaluate for the advertiser. This approach involves exploration and so, we seek to ensure that there is no destructive exploration, and that each sequential decision by the advertiser improves the outcome of the ROI over time. In this approach, we propose a new algorithm and a new implementation, based on the Bayesian optimization framework to solve our budgeted influence marketing problem under sequential advertiser's decisions over a time horizon. Besides, we propose an empirical observation to avoid the curse of dimensionality. We test our static model, algorithm and the heuristic against several alternatives from the optimization literature as well as standard seed selection methods and validate the superior performance of Frank-Wolfe in execution time and memory, as well as its capability to scale well for problems with very large number (millions) of social users. Finally, we evaluate our dynamic model on a real Twitter data trace and we conclude the feasibility of our model and empirical support of our formulated observation

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Shen, Yirui. "How to Improve Customer Loyalty to Online Travel Agencies : A research on Expedia, an online travel booking platform." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355321.

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Nowadays with the development of Internet, there is a shift from offline to online travel agencies. Challenges like customer loyalty go hand in hand with advantages such as fast speed and convenience. This paper aims to identify what are the determining factors that have an impact on customer loyalty to online travel agencies through an empirical study of Expedia, an online travel booking platform. According to the research of previous literature, this paper proposes seven factors that have an influence on customer loyalty in the environment of online travel agencies. Then a new framework is outlined and seven hypotheses are generated to address the research questions that are put forward. This study adopts an online questionnaire, a quantitative strategy, as the method to collect data. After analysis, the results support five outlined hypotheses and two are not supported. Finally, the findings will provide some managerial implications to improve the customer loyalty to Expedia and also be helpful for the whole online travel agency market.

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Jiang, Mei Jun. "From online live streaming platform to taobao :a preliminary study on perceptions of Wanghong." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3952609.

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Xie, Yanghui S. M. Massachusetts Institute of Technology. "Business plan of an online social commerce platform for the middle-aged and the elderly in China." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/98988.

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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 49-54).
This thesis is a business plan for creating an online social commerce platform, Second Life, for the middle-aged and the elderly in China. There is a huge and growing middle-aged and elderly population in China. A large portion of this population faces some social and economic issues, such as loneliness and low pension income. This thesis proposes to address these issues by building an online community tailored for the middle-aged people and the elderly in China. On this platform, users can have active online social activities to reduce the sense of loneliness and to enable peer-to-peer help. At the same time, the platform will also serve as an online marketplace for seniors to show and monetize their skills, knowledge or other resources. To examine the feasibility of Second Life and to get ready to make Second Life happen, this business plan covers the following areas. First of all, it articulates the business idea and strategic goal. Then, the business environment is examined through PEST (political, economic, social and technological factors) analysis to understand the opportunities and threats posed to Second Life. Next, product design guidelines are discussed through observation and literature review. Then, the initial business model is introduced. The beachhead market is identified and the competitive landscape is examined through the lens of Michael Porter's Five Forces. Later, sales and marketing strategies, approaches and a three-step sales and marketing plan are mapped out. Next, the management team is introduced. And finally, financial performance over four years is projected and the key assumptions are pointed out.
by Yanghui Xie.
S.M. in Management Research

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Firmannamal, Akhmad. "The engagement of social media and traditional news media in Joko Widodo’s communication strategy for the 2019 Indonesian presidential election." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/225929/1/Akhmad_Firmannamal_Thesis.pdf.

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This research explored the nature of political campaigning in the digital era through a case study of the 2019 Indonesian presidential election campaign. The project studied how the incumbent President attempted to set the discussion agenda through his engagements with both Facebook and traditional news media, and the implications of the dynamics of this campaigning strategy for Indonesian democracy. The research showed that the President could use Facebook’s technological features and audience reach to influence public discussion and traditional news media agendas. It also found that journalists would act independently and often followed different agendas that influenced social media.

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32

Boukouyen, Fatiha. "Analyse compréhensive du comportement opportuniste des acteurs sur les plateformes de co-création." Thesis, Normandie, 2020. http://www.theses.fr/2020NORMC025.

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La littérature des plateformes de co-création s’est généralement focalisée sur les participants (i.e., la foule) et a investigué leurs motivations, leurs caractéristiques et les stratégies qu’ils peuvent adopter (i.e., coopération, compétition, coopétition). C’est ainsi que les chercheurs ont négligé l’étude de l’opportunisme malgré que son importance ait été évoquée dans certains travaux de recherche. Pour combler ce gap théorique, notre recherche a pour objectif d’explorer et de comprendre le comportement opportuniste des acteurs de co-création (i.e., marques, plateformes et participants) dans le contexte virtuel, plus particulièrement celui des plateformes de co-création, et ce en utilisant la méthode de la Netnographie sur deux plateformes de co-création internationales et un forum de discussion dédié à différents créateurs. Le cadre théorique de notre travail de recherche, les principaux résultats et les apports théoriques, méthodologiques et managériaux sont présentés dans les chapitres correspondants
The literature on co-creation platforms has been mainly focused on studying the crowds (i.e., participants) and that by investigating their motivations, their characteristics, and the strategies they use (i.e., cooperation, competition, coopetition). Therefore, researchers did not study opportunism even if its importance has been emphasized in prior research. To fill this gap, our research aims to explore and understand opportunistic behavior of actors or co-creators (i.e., brands, platforms, and participants) in the virtual context, especially that of co-creation platforms, using the method of Netnography in two famous co-creation platforms and a forum which is dedicated to different creators. Our research background, the main results as well as theoretical, methodological, and practical implications are presented in the related chapters

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33

Dubrivna, Antonina. "Online teaching in the Design Education System." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18173.

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In the article was analyzed the features of online teaching in the Design Education System. It is identified the problems faced by instructors and students. It was proposed effective methods and teaching technologies to solve problems in order to optimize the educational process.
У статті проаналізовано особливості онлайн-викладання в системі дизайну освіти. Визначено проблеми, з якими стикаються викладачі та студенти. Запропоновано ефективні методи та технології навчання для вирішення проблем з метою оптимізації навчального процесу.

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34

Tanskanen, Ellimaija Maaria. "Collective identity formation and commercial platform logics in social activism: Representation of women and black feminist activism on Instagram under #BlackLivesMatter." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-45866.

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Due to the participatory nature of social media platforms, users contribute to the narratives built around online action for social change and shape the discourse on societal topics through their participation. At the same time as social media has become a space for societal activism and participation facilitating connective action of individuals, social media platforms are ultimately, for most, owned by private companies. This makes them products of the attention economy, where the attention of consumers has been quantified and commodified and where different players compete for such attention. The current research presents an analysis of content related to online advocacy to inform on the effects of a social media platform on social change and the use of a platform by citizens. More specifically, the research focuses on collective identity building through visual self-representation and how the commercial structures of the platform and the participation of users affect the representation of women in the context of the Black Lives Matter movement on Instagram. Methodologically the research was performed through a quali-quantitative exploration of publications associated to the hashtag #BlackLivesMatter, using cultural analytics and content analysis. The research concludes that while the complexity of technological and human variables in online societal participation makes the research on representations of women challenging because of the various actors and forces at play affecting it directly or indirectly, the hashtag #BlackLivesMatter is largely used for collective identity building that can contribute to empowering marginalized groups on social media. This type of finding nevertheless emphasizes the memetic characteristic of the hashtag rather than a tool for direct social activism.

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35

Staar, Henning, Marvin Ostrop, Gabrielle Joo, Jennifer Kurzke, and Monique Janneck. "Gut vernetzt ist halb gewonnen? – Eine Analyse der Zusammenhänge zwischen Facebook-Nutzung und sozialem sowie akademischem Erfolg von Studierenden." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-154032.

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Durch die steigende Technologisierung spielen webbasierte soziale Netzwerke in der heutigen Zeit eine zentrale Rolle im gesellschaftlichen Leben. So bietet das Web 2.0 zahlreiche Möglichkeiten, auf virtueller Ebene Kontakte zu knüpfen, Beziehungen zu entwickeln und aufrecht zu erhalten, Netzwerke zu bilden und Informationen auszutauschen. Es kann davon ausgegangen werden, dass sich mit dieser Virtualisierung interaktiver Prozesse nicht nur die Kommunikation, sondern soziale Beziehungen an sich sowie deren Voraussetzungen und Ergebnisse erheblich verändern. Aufgrund dieser Entwicklungen ist also zu untersuchen, welche sozialen Effekte mit der Nutzung von sozialen Online-Netzwerken einhergehen, und ob bzw. welche veränderten Möglichkeiten sich ergeben, die „gelebte soziale Wirklichkeit zu beeinflussen“

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36

Yelne, Samir. "Measures of User Interactions, Conversations, and Attacks in a Crowdsourced Platform Offering Emotional Support." Wright State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=wright1482330888961028.

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37

Tan, Jennifer Pei-Ling. "Digital kids, analogue students : a mixed methods study of students' engagement with a school-based Web 2.0 learning innovation." Thesis, Queensland University of Technology, 2009. https://eprints.qut.edu.au/30396/1/Jennifer_Tan_Thesis.pdf.

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The inquiry documented in this thesis is located at the nexus of technological innovation and traditional schooling. As we enter the second decade of a new century, few would argue against the increasingly urgent need to integrate digital literacies with traditional academic knowledge. Yet, despite substantial investments from governments and businesses, the adoption and diffusion of contemporary digital tools in formal schooling remain sluggish. To date, research on technology adoption in schools tends to take a deficit perspective of schools and teachers, with the lack of resources and teacher ‘technophobia’ most commonly cited as barriers to digital uptake. Corresponding interventions that focus on increasing funding and upskilling teachers, however, have made little difference to adoption trends in the last decade. Empirical evidence that explicates the cultural and pedagogical complexities of innovation diffusion within long-established conventions of mainstream schooling, particularly from the standpoint of students, is wanting. To address this knowledge gap, this thesis inquires into how students evaluate and account for the constraints and affordances of contemporary digital tools when they engage with them as part of their conventional schooling. It documents the attempted integration of a student-led Web 2.0 learning initiative, known as the Student Media Centre (SMC), into the schooling practices of a long-established, high-performing independent senior boys’ school in urban Australia. The study employed an ‘explanatory’ two-phase research design (Creswell, 2003) that combined complementary quantitative and qualitative methods to achieve both breadth of measurement and richness of characterisation. In the initial quantitative phase, a self-reported questionnaire was administered to the senior school student population to determine adoption trends and predictors of SMC usage (N=481). Measurement constructs included individual learning dispositions (learning and performance goals, cognitive playfulness and personal innovativeness), as well as social and technological variables (peer support, perceived usefulness and ease of use). Incremental predictive models of SMC usage were conducted using Classification and Regression Tree (CART) modelling: (i) individual-level predictors, (ii) individual and social predictors, and (iii) individual, social and technological predictors. Peer support emerged as the best predictor of SMC usage. Other salient predictors include perceived ease of use and usefulness, cognitive playfulness and learning goals. On the whole, an overwhelming proportion of students reported low usage levels, low perceived usefulness and a lack of peer support for engaging with the digital learning initiative. The small minority of frequent users reported having high levels of peer support and robust learning goal orientations, rather than being predominantly driven by performance goals. These findings indicate that tensions around social validation, digital learning and academic performance pressures influence students’ engagement with the Web 2.0 learning initiative. The qualitative phase that followed provided insights into these tensions by shifting the analytics from individual attitudes and behaviours to shared social and cultural reasoning practices that explain students’ engagement with the innovation. Six indepth focus groups, comprising 60 students with different levels of SMC usage, were conducted, audio-recorded and transcribed. Textual data were analysed using Membership Categorisation Analysis. Students’ accounts converged around a key proposition. The Web 2.0 learning initiative was useful-in-principle but useless-in-practice. While students endorsed the usefulness of the SMC for enhancing multimodal engagement, extending peer-topeer networks and acquiring real-world skills, they also called attention to a number of constraints that obfuscated the realisation of these design affordances in practice. These constraints were cast in terms of three binary formulations of social and cultural imperatives at play within the school: (i) ‘cool/uncool’, (ii) ‘dominant staff/compliant student’, and (iii) ‘digital learning/academic performance’. The first formulation foregrounds the social stigma of the SMC among peers and its resultant lack of positive network benefits. The second relates to students’ perception of the school culture as authoritarian and punitive with adverse effects on the very student agency required to drive the innovation. The third points to academic performance pressures in a crowded curriculum with tight timelines. Taken together, findings from both phases of the study provide the following key insights. First, students endorsed the learning affordances of contemporary digital tools such as the SMC for enhancing their current schooling practices. For the majority of students, however, these learning affordances were overshadowed by the performative demands of schooling, both social and academic. The student participants saw engagement with the SMC in-school as distinct from, even oppositional to, the conventional social and academic performance indicators of schooling, namely (i) being ‘cool’ (or at least ‘not uncool’), (ii) sufficiently ‘compliant’, and (iii) achieving good academic grades. Their reasoned response therefore, was simply to resist engagement with the digital learning innovation. Second, a small minority of students seemed dispositionally inclined to negotiate the learning affordances and performance constraints of digital learning and traditional schooling more effectively than others. These students were able to engage more frequently and meaningfully with the SMC in school. Their ability to adapt and traverse seemingly incommensurate social and institutional identities and norms is theorised as cultural agility – a dispositional construct that comprises personal innovativeness, cognitive playfulness and learning goals orientation. The logic then is ‘both and’ rather than ‘either or’ for these individuals with a capacity to accommodate both learning and performance in school, whether in terms of digital engagement and academic excellence, or successful brokerage across multiple social identities and institutional affiliations within the school. In sum, this study takes us beyond the familiar terrain of deficit discourses that tend to blame institutional conservatism, lack of resourcing and teacher resistance for low uptake of digital technologies in schools. It does so by providing an empirical base for the development of a ‘third way’ of theorising technological and pedagogical innovation in schools, one which is more informed by students as critical stakeholders and thus more relevant to the lived culture within the school, and its complex relationship to students’ lives outside of school. It is in this relationship that we find an explanation for how these individuals can, at the one time, be digital kids and analogue students.

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38

Tan, Jennifer Pei-Ling. "Digital kids, analogue students : a mixed methods study of students' engagement with a school-based Web 2.0 learning innovation." Queensland University of Technology, 2009. http://eprints.qut.edu.au/30396/.

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The inquiry documented in this thesis is located at the nexus of technological innovation and traditional schooling. As we enter the second decade of a new century, few would argue against the increasingly urgent need to integrate digital literacies with traditional academic knowledge. Yet, despite substantial investments from governments and businesses, the adoption and diffusion of contemporary digital tools in formal schooling remain sluggish. To date, research on technology adoption in schools tends to take a deficit perspective of schools and teachers, with the lack of resources and teacher ‘technophobia’ most commonly cited as barriers to digital uptake. Corresponding interventions that focus on increasing funding and upskilling teachers, however, have made little difference to adoption trends in the last decade. Empirical evidence that explicates the cultural and pedagogical complexities of innovation diffusion within long-established conventions of mainstream schooling, particularly from the standpoint of students, is wanting. To address this knowledge gap, this thesis inquires into how students evaluate and account for the constraints and affordances of contemporary digital tools when they engage with them as part of their conventional schooling. It documents the attempted integration of a student-led Web 2.0 learning initiative, known as the Student Media Centre (SMC), into the schooling practices of a long-established, high-performing independent senior boys’ school in urban Australia. The study employed an ‘explanatory’ two-phase research design (Creswell, 2003) that combined complementary quantitative and qualitative methods to achieve both breadth of measurement and richness of characterisation. In the initial quantitative phase, a self-reported questionnaire was administered to the senior school student population to determine adoption trends and predictors of SMC usage (N=481). Measurement constructs included individual learning dispositions (learning and performance goals, cognitive playfulness and personal innovativeness), as well as social and technological variables (peer support, perceived usefulness and ease of use). Incremental predictive models of SMC usage were conducted using Classification and Regression Tree (CART) modelling: (i) individual-level predictors, (ii) individual and social predictors, and (iii) individual, social and technological predictors. Peer support emerged as the best predictor of SMC usage. Other salient predictors include perceived ease of use and usefulness, cognitive playfulness and learning goals. On the whole, an overwhelming proportion of students reported low usage levels, low perceived usefulness and a lack of peer support for engaging with the digital learning initiative. The small minority of frequent users reported having high levels of peer support and robust learning goal orientations, rather than being predominantly driven by performance goals. These findings indicate that tensions around social validation, digital learning and academic performance pressures influence students’ engagement with the Web 2.0 learning initiative. The qualitative phase that followed provided insights into these tensions by shifting the analytics from individual attitudes and behaviours to shared social and cultural reasoning practices that explain students’ engagement with the innovation. Six indepth focus groups, comprising 60 students with different levels of SMC usage, were conducted, audio-recorded and transcribed. Textual data were analysed using Membership Categorisation Analysis. Students’ accounts converged around a key proposition. The Web 2.0 learning initiative was useful-in-principle but useless-in-practice. While students endorsed the usefulness of the SMC for enhancing multimodal engagement, extending peer-topeer networks and acquiring real-world skills, they also called attention to a number of constraints that obfuscated the realisation of these design affordances in practice. These constraints were cast in terms of three binary formulations of social and cultural imperatives at play within the school: (i) ‘cool/uncool’, (ii) ‘dominant staff/compliant student’, and (iii) ‘digital learning/academic performance’. The first formulation foregrounds the social stigma of the SMC among peers and its resultant lack of positive network benefits. The second relates to students’ perception of the school culture as authoritarian and punitive with adverse effects on the very student agency required to drive the innovation. The third points to academic performance pressures in a crowded curriculum with tight timelines. Taken together, findings from both phases of the study provide the following key insights. First, students endorsed the learning affordances of contemporary digital tools such as the SMC for enhancing their current schooling practices. For the majority of students, however, these learning affordances were overshadowed by the performative demands of schooling, both social and academic. The student participants saw engagement with the SMC in-school as distinct from, even oppositional to, the conventional social and academic performance indicators of schooling, namely (i) being ‘cool’ (or at least ‘not uncool’), (ii) sufficiently ‘compliant’, and (iii) achieving good academic grades. Their reasoned response therefore, was simply to resist engagement with the digital learning innovation. Second, a small minority of students seemed dispositionally inclined to negotiate the learning affordances and performance constraints of digital learning and traditional schooling more effectively than others. These students were able to engage more frequently and meaningfully with the SMC in school. Their ability to adapt and traverse seemingly incommensurate social and institutional identities and norms is theorised as cultural agility – a dispositional construct that comprises personal innovativeness, cognitive playfulness and learning goals orientation. The logic then is ‘both and’ rather than ‘either or’ for these individuals with a capacity to accommodate both learning and performance in school, whether in terms of digital engagement and academic excellence, or successful brokerage across multiple social identities and institutional affiliations within the school. In sum, this study takes us beyond the familiar terrain of deficit discourses that tend to blame institutional conservatism, lack of resourcing and teacher resistance for low uptake of digital technologies in schools. It does so by providing an empirical base for the development of a ‘third way’ of theorising technological and pedagogical innovation in schools, one which is more informed by students as critical stakeholders and thus more relevant to the lived culture within the school, and its complex relationship to students’ lives outside of school. It is in this relationship that we find an explanation for how these individuals can, at the one time, be digital kids and analogue students.

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39

Amajuoyi, Ugochi Christine. "Online peer-to-peer lending regulation : justification, classification and remit in UK law." Thesis, University of Exeter, 2016. http://hdl.handle.net/10871/28035.

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Despite its benefits, online peer-to-peer lending bears the risks associated with traditional forms of institutionalised lending. However, because individuals have taken over the role of the institutional lender, and the institutional participant in this form of lending takes a step back by acting only as an intermediary between the borrowers and lenders, ordinary individuals are left to bear the type of risks that institutions have traditionally borne, but without the same means of doing so. There has been little academic analysis of the role and form that regulation should take in the regulation of peer-to-peer lending and most discussions centre on the American regulatory experience. This thesis sets out to examine the theoretical classification of online peer-to-peer lending and the theoretical and practical justifications for regulating it. The aim is to ascertain the most appropriate way to regulate peer-to-peer lending, taking into account the underlying conceptual model which underpins it. The study adopts a theoretical analysis of P2PL participants and regulation based on the concepts of consumer protection and paternalism. It includes a doctrinal analysis of the UK peer-to-peer lending legislation and regulation to identify, describe and explain the rules pertaining to the industry. It also uses a comparative approach to compare P2PL with existing forms of financial lending and similar (dis)intermediated forms of transacting between individuals to show that online peer-to-peer lending is a unique form of intermediated transaction. The thesis argues that it is important that regulation displays an understanding of the underlying conceptual framework of the business model it aims to regulate. In doing so, it also argues that the peer-to-peer lending users are more than just ‘consumers’. They demonstrate a shift in the conception of individuals from consumers to prosumers because they participate in the production side of the services they receive. It goes further than existing discussions of prosumption by positing the concept of the ‘lendsumer’ to give a more accurate account of the role and experiences of peer-to-peer lenders and the effect this has on their transactional relationships and the risks they face because of this role. Based on this analysis, the thesis shows that the UK regulatory regime has limited suitability because it lacks awareness of the underlying prosumption model of peer-to-peer lending, focusing only on the business-to-consumer aspects. Consequently, it does not resolve all the issues resulting from the tripartite, participatory nature of the peer-to-peer lending transaction. In light of these findings, the thesis proposes the regulatory use of two main concepts and highlights their implications for peer-to-peer lending regulation. The first is the ‘lendsumer’ as a new paradigm of the consumer which has implications for the regulatory protections afforded to the P2P lenders. The second is the use of gatekeeper liability, adapted to online peer-to-peer lending, as a way to affect these protections in light of the particular vulnerabilities and risks experienced by the peer-to-peer lender.

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40

Luccioni, Carlo. "Online to Onsite - Seeding public collaborative services in Rome's library network context." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23192.

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The purpose of the study has been to execute an investigation on digital collaborative services, and their connections to onsite activities, throughout empirical experimentation, with a combined participatory design methodology and lab approach. The research focused on how an online platform, in addition to onsite events, could seed a public collaborative service. The chosen context for prototyping the service was the Rome’s library network, where during a phase of economic and job crisis, the library role is even more crucial, as one of the most locally active user centered services. The library wants to readdress its mediation ability towards educational activities who present an unsaturated potential, aimed at increasing users long term job potential and labour market orientation. The workshops with local students, library staff, and local NGO, highlighted the need of an online platform in combination with onsite events, that could fill the main gaps that prevent the building of continuos relations with the users, adding a new core touchpoint will change the user experience of the current service, generating a new service flow. The online and onsite service was tested in the month of July 2014, with 5 seminars, and a decent online participation, focusing on the main feature of the service: directly influence the service, to actively choosing its contents, the most voted events’ themes that become seminars. The users are able to adapt the service to their personal needs, making the system modifiable, creating dialog between the users and the service, sharing many communal traits with a meta-design environment.  The current state of the service prototype can not be considered a collaborative service, since the users can reach the role of co-designer - even if can be considered a social innovation project. However this service prototype has the potential to seed a transformation towards a public collaborative service. The user could gradually build a continuos relation to the service, as far as becoming a co-provider.

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41

Wittke, Andreas. "CloudBooks - LOOP ein neues Autorentool." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2013. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-126186.

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Im E-Learning-Bereich gewinnt die technische Anforderung, mit mobilen Endgeräten auf Lerninhalte zugreifen zu können, zunehmend an Bedeutung. Ein zentraler Online-Speicherort, von dem die Inhalte – optimiert für das jeweilige Endgerät – bereitgestellt und verändert werden können, ist zur Erfüllung dieser Anforderung elementar. (...)

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42

"Knowledge Sharing via Social Networking Platforms in Organizations." Doctoral diss., 2012. http://hdl.handle.net/2286/R.I.14754.

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abstract: Knowledge Management Systems have been actively promoted for decades within organizations but have frequently failed to be used. Recently, deployments of enterprise social networking platforms used for knowledge management have become commonplace. These platforms help harness the knowledge of workers by serving as repositories of knowledge as well as directories of knowledge holders. As with prior systems, a key challenge faced by organizations is how to initiate and maintain a minimum level of knowledge contributions. Existing IS literature on the causes of knowledge contributions shows conflicting findings. This work suggests that human factors, social networking platform technology and community factors, and environments internal to organizations are each necessary for understanding the causes of knowledge contributions. This work presents three studies that: 1) develop a framework for the analysis of knowledge contributions via social networking platforms, 2) demonstrate the impacts of different incentives and managerial controls, and 3) extend our understanding of group-level influences within organizations. With a better understanding of what drives knowledge contributions in a social networking platform used in organizations, we are better prepared as researchers to engage in research that reduces inconsistencies in the knowledge management literature, as well as more able to assist practitioners in designing optimal conditions for knowledge sharing within organizations.
Dissertation/Thesis
Ph.D. Information Management 2012

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43

Santos, Daniela Portugal dos. "The influence of online social media platforms on the choice of restaurants." Master's thesis, 2017. http://hdl.handle.net/10071/15443.

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The main objective of this study is to understand how online platforms influence customer choice in the field of restaurants. To this end, various social networking platforms were analyzed, namely TripAdvisor, Zoomato, Facebook and Yelp, these being the most commonly used by consumers when looking for information that will help them to choose a restaurant. The platforms studied are among the most widely used by consumers when searching for information that may guide their next purchase. This analysis was conducted in Portugal, and includes 487 reviews from different users. The support vector machine model provided interesting results due to the effective modelling of the user score, based on the features collected from the platforms, with a mean absolute percentage error of 10.15%. Several variables were analyzed, namely the platform, the location, the number of photos and the day of the week. The most relevant characteristic observed was the ranking that each consumer attributed to each restaurant. Through the results that will be presented we see that the Avg.Rate shows a 24% contribution to other users he most relevant characteristic observed was the ranking that each consumer attributed to each restaurant. The variables "Platform" and "nr.photos" contribute 19% and 18% respectively and therefore do not represent a big difference. It can be confirm that the values coincide with Zoomato, which was the Platform most used by our sample, having studied the following variables: Platform, Location, District, Website, Rank, Cuisine, Avg. Rate, Number of photos, Day and Month. In this way, it was verified that the answer to our initial motivating question, "What is consumer behaviour like and how is it influenced by these platforms?" confirms that consumers won’t go to a new restaurant before checking the ranking that has been attributed to it on the various analyzed platforms.
O principal objetivo deste estudo é entender como as plataformas online influenciam a escolha do cliente no Canal dos Restaurantes. Foi realizada uma análise em Portugal que inclui 487 comentários de diferentes usuários. O modelo de máquina de vetor de suporte proporcionou resultados interessantes devido à modelagem efetiva da pontuação do usuário, com base nos recursos coletados das plataformas, com um erro médio de percentagem absoluta de 10,15%. Várias variáveis foram analisadas, nomeadamente a plataforma em análise, a localização, o número de fotos e o dia da semana. A característica mais relevante observada foi o ranking que cada consumidor atribuiu a cada restaurante. No estudo realizado nesta dissertação verificamos que o Ranking pesa 24% na escolha do consumidor no seu restaurante. De seguida, verificamos que a Plataforma escolhida e as fotografias que são mostradas nesta contribuem 19% e 18% respetivamente. Através da análise feita verificámos que a plataforma Zoomato é a mais usada pela nossa amostra. Desta forma, verificamos que a resposta à nossa pergunta inicial realização desta dissertação: "Como é o comportamento do consumidor e como é influenciado por estas plataformas?" consegue ser respondida mais à frente através da análise dos resultados.

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Reinhart, Andrew Josef. "Generation Y entrepreneurs and social media platforms: an assessment of online entrepreneurial alliance creation." Thesis, 2017. http://hdl.handle.net/10539/23689.

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A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Entrepreneurship and New Venture Creation, 2016
This study was to identify the extent of Generation Y entrepreneurs’ social media usage in terms of weak-tie alliance maintenance and creation and also alliance creation. A sample group of entrepreneurs in the Johannesburg were chosen by using social media as a channel. By using the researcher’s social capital and also the different characteristics that are unique to these SNSs (social network sites), such as Twitter advertising, a sample group was created. A digital survey was distributed to the selected entrepreneurs by using an online platform. By using hypothesis testing and a multiple regression model, it was identified that entrepreneurs tend to favour maintaining weak-ties over creating weak-ties using SNSs, and alliance creation on SNSs does not seem too common, but it was highlighted that when entrepreneurs do create alliances, they tend to favour weakties that they have created on SNSs. The overall picture is that entrepreneurs have an inclination not to use SNSs to create weak-ties and alliances, this could come down to a number of factors such as trust and education, and there could also perhaps be no SNS that supports alliance creation to the extent that entrepreneurs need.
XL2018

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Lin, Lan Hui, and 林蘭惠. "The study of users’ motivation on online innovation platforms-A social exchange theory perspective." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/12242047649802534033.

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碩士
國立彰化師範大學
工業教育與技術學系
100
New trends for innovations are those opened for end users who intend to commercialize their ideas and innovations. The so-called Socially Developed Products (SDP) innovation is the process of a business model in which online community members commercialize their creative products using the internet as a platform. In order to compare the differences between the traditional intellectual property rights trade platform and the online SDP, this study takes references of the Quirky’s SDP operation system, which is one of famous online commercialization platform for creativity products. We further identify the full commercialization process of innovation online platform with comparisive study between traditional intellectual peoepry rights exchange platform and the SDP. Specifically, we develop our theoretical framework from the diversity among the users’ motivation on the creativity product platform from a Social Exchange Theory (SET) perspective. Lastly, we justify our hypothesis related to the user motivation, psychological contract state, and the innovation behaviors of users on the online platform by surveying the participants of online commercialization platforms. The contribution of this research is beneficial for the establishment of innovation platform for the SDP.

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Wen-HsuanLu and 呂文瑄. "The Effect of Social Media Marketing Activities on B2C Online Shopping Platforms Brand Equity." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/u84bpw.

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碩士
國立成功大學
經營管理碩士學位學程(AMBA)
105
Social media has spread among people’s lives -Facebook, Line, and Instagram, for example. With the emergence of social media, as well as the popularity of promotions and transactions on this new channel, it is a big issue for large B2C online shopping platforms to consider how to maintain their competitive advantages. This study takes social media marketing activity as a new factor for B2C online shopping platforms to build brand equity and examines the effect with the other factors which have been identified as the important elements of online brand equity, such as website design, customer service, security, fulfillment and value proposition. The result of this study recognizes that social media marketing activity is the only factor that has a direct and positive influence on customers’ loyalty which is the key component of online brand equity. On the other hand, website design, customer service, security, fulfillment and value proposition can merely affect brand awareness, trust association, and value association, and influence online brand equity indirectly. This finding supports the study that variables of building brand equity will change with different context and identifies that social media marketing activity could be used as a valuable approach to create profits for B2C online shopping platforms and needs to be invested more resources in academic research and practical applications.

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Ghalme, Ganesh Sambhaji. "Algorithms for Social Good in Online Platforms with Guarantees on Honest Participation and Fairness." Thesis, 2020. https://etd.iisc.ac.in/handle/2005/4573.

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Recent decades have seen a revolution in the way people communicate, buy products, learn new things, and share life experiences. This has spurred the growth of online platforms that enable users from all over the globe to buy/review/recommend products and services, ask questions and provide responses, participate in online learning, etc. There are certain crucial requirements that are required to be satisfied by the online forums for ensuring their trustworthiness and sustainability. In this thesis, we are concerned with three of these requirements: social welfare maximization, honest participation by the users, and fairness in decision making. In particular, we address three contemporary problems in online platforms and obtain principled solutions that achieve social welfare maximization while satisfying honest participation and fairness of allocation. The three problems considered are set in the context of three different platforms: online review or Q&A forums, online discussion forums, and online search platforms. In each case, we develop an abstraction of the problem and solve it in its generality. 1) Ballooning Multi-armed Bandits. In our first problem, we consider online platforms where the users are shown user generated content such as reviews on an e-commerce platform or answers on a Q&A platform. The number of reviews/answers increases over time. We seek to design an algorithm that quickly learns the best review/best answer and displays it prominently. We model this problem as a novel multi-armed bandit formulation (which we call ballooning bandits) in which the set of arms expands over time. We first show that when the number of arms grows linearly with time, one cannot achieve sub-linear regret. In a realistic special case, where the best answer is likely to arrive early enough, we prove that we can achieve optimal sublinear regret guarantee. We prove our results for best answer arrival time distributions that have sub-exponetal or sub-Pareto tails. 2) Strategy-proof Allocation of Indivisible Goods with Fairness Guarantees. Second, we consider the problem of fairness in online search platforms. We view the sponsored ad-slots on these platforms as indivisible goods to be allocated in a fair manner among competing advertisers. We use envy-freeness up to one good (EF1) and maximin fair share (MMS) allocation as the fairness notions. The problem is to maximize the overall social welfare subject to these fairness constraints. We first prove under a single parameter setting that the problem of social welfare maximization under EF1 is NP-hard. We complement this result by showing that any EF1 allocation satisfies an 1/2-approximation guarantee and present an algorithm with a (1, 1/2) bi-criteria approximation guarantee. We finally show in a strategic setting that one can design a truthful mechanism with the proposed fair allocation. 3) Coalition Resistant Credit Score Functions. In the third problem, we study manipulation in online discussion forums. We consider a specific but a common form of manipulation namely manipulation by coalition formation. We design a manipulation resistant credit scoring rule that assigns to each user a score such that forming a coalition is discouraged. In particular, we study the graph generated by the interactions on the platform and use community detection algorithms. We show that the community scores given by community detection algorithms that maximize modularity lead to a coalition resistant credit scoring rule. This in turn leads to sustainable discussion forums with honest participation from users, devoid of any coalitional manipulation.

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Zhiyu, Zhang. "Willingness to use online food delivery platforms: Before and during COVID-19." Master's thesis, 2022. http://hdl.handle.net/10362/136693.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
Background: Since a quarantine was implemented to prevent the spread of COVID-19, online food delivery companies such as UberEats, MeiTuan, and others have garnered more attention. Given the paucity of studies on the willingness and barriers to using online food delivery in general, the current study evaluated the period prior to and during the pandemic using a quantitative manner. Purpose: To begin, this research identifies the aspects of food delivery services people appreciate most, in addition to convenience and cost savings. Second, sanitary concerns, fear of COVID-19, and social isolation concerns were identified as the primary obstacles to service use. Design & Approach: The methodology of this paper is through a designed questionnaire to investigate the motivation of using online-delivery food platforms, followed by the statistical analysis methods to determine the real effects. Afterward, the dissertation implemented descriptions Statistics, sample test, One-way Anova, and frequency distribution to identify the hypothesizes whether they will be supported regarding the requesting, the last step is to conduct the resulting insight from the data. Findings: Most people who have been researched agree that food orders increase due to fear and social isolation during the COVID-19 period, indicating that the hypothesis is valid. The projected beneficial effect of hygienic issues does not materialize, and there is no statistically significant change in hygiene issues associated with online food delivery before and after the pandemic. The data show the attitude of persons with various incomes to pay more for delivery fees is not statistically significant. The results confirmed that users are younger people who are either employed or self-employed. With the emergence of COVID-19, young people's ordering patterns indicate a greater likelihood of using the suggested service. Limitation: A typical concern is that a convenience sample may not be representative of the population. Future research could look into the impact of new online food delivery developments in different countries and post-COVID-19. The food delivery industry is rapidly expanding. Research is required to develop goods that travel well and keep food quality.

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(8699952), Jacob H. Askeroth. "ONLINE LEARNING THROUGH EMERGING INNOVATIONS AND PLATFORMS: DIGITAL BADGES AND MOOCS." Thesis, 2020.

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Innovations in technology are changing not only everyday life for many individuals around the world but are also influencing the expansion of online learning opportunities at an accelerated rate (Collins & Halverson, 2018; Mah, 2016). Online learning platforms allow for scalability, flexibility, greater global access, and innovative and new ways to deliver education (Goodman, Melkers, & Pallais, 2019; Kizilcec et al., 2019). Enrollments in online learning programs and opportunities have seen significant growth in recent years (Seaman, Allen, & Seaman, 2018; U.S. Department of Education, 2018) with continued and steady growth expected into the future. The ubiquity and newness of new online learning formats present a challenge in linking research and practice. Through three separate academic papers, the following dissertation discusses and considers key questions and topics with regards to the use of digital badges and Massive Open Online Courses (MOOCs), two types of emerging online innovations and platforms, and aspects of their efficacy. The three papers respectively 1) identify and discuss the theoretical and empirical foundations digital badges use in specific learners groups by reviewing current literature; 2) highlight the application of a use case in which digital badges have been implemented as a means to offer training; and 3) explore the perceptions of MOOC instructors toward quality learning in their courses in a case study. Conclusions are drawn and solutions as well as potential future directions for research and practice of discussed.

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蔡政道. "Developing A Multi-Dimensional Customer Brand Engagement in Online Social Media Platforms: A Conceptual Model and Empirical Analysis." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/q46h8b.

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碩士
正修科技大學
經營管理研究所
105
In recent years, with the rapid development of internet speed, online social media platforms have provided people with the same interests and ideas to establish brand communities as well as interactive spaces for all sorts of communications and knowledge sharing. Due to intuitive uses and real-time interactions, there are platform customer involving users directly in product designs, creating an alternative model of marketing to attract a large number of internet users to participate in the process of customization. Such a rapid accumulation of user popularity has resulted in widespread talks, leading up to social issues and media discussions. Because social networking services have such a feature of extended connectivity, they become the best platform for many companies when marketing products. Furthermore, the appeal of social networking has brought in a wealth of user participation. What drive the internet users to follow with interest in the chained development of social platforms is an issue worth further discussion. Therefore, this study attempts to analyze the behaviors and causes of user participation via multi-faceted online social media platforms and customer brand engagement model of branding, and further explore the effects of user participation in branding. Literatures of customer-brand relations summarize dimensions of brand identification, brand satisfaction and brand trust, tele-presence, ease of use ,also online brand community identification acknowledge dimensions of community identification, customer involvement, and the presence and easiness of networking, in order to understand the effects of actively customer participation in branding. This study suggests that, firstly, there is a significant correlation between customer-brand relations and customer participation in branding. Secondly, there is a significant correlation between social networking platforms and customer participation in branding. Thirdly, there is a significant correlation between customer-brand relations and the behaviors of customer participation in branding. Fourthly, there is a significant correlation between the behaviors and the effects of customer participation in branding. Fifthly, there is a significant correlation between social networking platforms and the behaviors of customer participation in branding. Hopefully this study can provide the practitioners to act as a driving force for branding on social networking platforms. A follow-up study can also benefit from the results of this study, building up a theoretical foundation and direction for empirical research in the future.

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Dissertations / Theses on the topic 'Online Social Platforms'

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