Relevant bibliographies by topics / Online Social Platforms

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Online Social Platforms'

Author: Grafiati
Published: 25 May 2024

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Journal articles on the topic "Online Social Platforms"

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Jacobsen, Stephanie, and Nora Ganim Barnes. "On Being Social: How Social Identity Impacts Social Commerce for the Millennial Shopper." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 3, no. 4 (2017): 38–45. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.34.1005.

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Millennials are a technologically sophisticated generation, who have the purchasing power to change the face of retailing. A significant proportion of their shopping is done online and they utilize their social networks while engaging in the shopping process- a current area of interest termed “social commerce”. No single group is better positioned to take advantage of social commerce, and yet, it’s possible that Millennials are participating in social networks and online shopping in order to better define their social identities. This study summarizes data from three years of longitudinal research into the use of social media by Millennials on three platforms: Facebook, Twitter and Pinterest. The results show that Millennials prefer to utilize the identity shaping aspects of social media and commerce. We recommend that platforms allow more identity formation in order to increase the likelihood that Millennials not only use the platform, but also make purchases through them.
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Baha, Osama Abu. "Nurturing Communication through Social Online Platforms." Journal of Humanities and Education Development 4, no. 1 (2022): 155–59. http://dx.doi.org/10.22161/jhed.4.1.16.

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El Emrani, Soumaya, Ali El Merzouqi, and Mohamed Khaldi. "Massive Online Open Courses Platforms." International Journal of Smart Education and Urban Society 10, no. 1 (January 2019): 25–36. http://dx.doi.org/10.4018/ijseus.2019010103.

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This article presents a comparative and analytical study that was carried out for six massive online open course (MOOC) platforms: Coursera, edX, Udacity, Canvas, FutureLearn and Riwaq. The main objective of this article was to analyze the attitudes, perspectives, and different technical and pedagogical characteristics of these platforms. This analysis was achieved by examining a sample of 16 courses from these platforms in the fields of: computing sciences, business, art and humanities. The results show the differences and similarities among these platforms in terms of interface ergonomics and interface reliability, computing tools, information systems, costs, course duration, variety of learning activities and pedagogical components, evaluation types, social interaction, and the degree of instructors' participation. This has helped us to finally choose the platform on which our Adaptive Connectivist MOOC (ACM) approach can be applied.
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Hoefer, Gabriela, Talie Massachi, Neil G. Xu, Nicole Nugent, and Jeff Huang. "Bridging the Social Distance: Offline to Online Social Support during the COVID-19 Pandemic." Proceedings of the ACM on Human-Computer Interaction 6, CSCW2 (November 7, 2022): 1–27. http://dx.doi.org/10.1145/3555530.

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The severe impact of COVID-19 in the United States has forced many students to replace in-person socialization with online digital contact. In this study, we investigate the mental health impacts associated with this shift by examining properties of online interactions that may affect loneliness and perceived social support. Students were surveyed (N=827) across 97 universities across the US during their first full semester impacted by the COVID-19 pandemic (Fall 2020). Private online interactions (messaging, phone call, video call) were found to have a comparable correlation to social support as face-to-face interactions, but public online interactions (social media) were associated with more negative outcomes. Among private platforms, messaging had the strongest correlation with social support; and daily self-disclosure over messaging yielded social support levels that were 1.21x higher than rarely or never disclosing over this platform. We speculate that factors such as the level of privacy and peoples' feelings of control contributed to disclosure and perceived social support in online platforms.
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Waterson, Aimee Peta, Lebogang Mototo, and Tinashe Chuchu. "Does online ideal self-matter? Consumer perceptions of online brand advertisement." International Journal of Research in Business and Social Science (2147- 4478) 10, no. 5 (August 8, 2021): 11–21. http://dx.doi.org/10.20525/ijrbs.v10i5.1258.

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The internet and online space have created numerous platforms for users to communicate and interact, where each platform provides access to different sources of information. The purpose of the study was to investigate the online ideal self and its influence on brand attitude and attachment towards consumer purchase intention. A unique conceptual model was developed to test the proposed hypotheses of the study. Social media is one of the leading communication platforms that have emerged in the online space. Social media allows consumers and brands to interact in an informal manner from anywhere in the world. The study adopted a quantitative approach utilizing the survey method. Data was collected from 300 consumers. The data was then processed in SPSS 24 for descriptive statistics and AMOS 24 for hypotheses testing. A key finding suggests that social media consumers’ attachment is considerably dependent on their attitudes towards those brands. Brands can use social media to receive real-time feedback from customers as well as track this feedback. Implications emerged from the findings and further research direction is proposed.
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Huang, He, Yan Huang, Zhijun Yan, and Han Zhang. "Social Influence, Competition, and Free Riding: Examining Seller Interactions Within an Online Social Network." MIS Quarterly 45, no. 3 (September 1, 2022): 1817–32. http://dx.doi.org/10.25300/misq/2022/15548.

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Online social networks are increasingly being used to conduct commercial activities, and many online social networking platforms allow users to sell products to their online connections. Although extensive research has been conducted on the interactions among buyers within a social network, interactions among sellers have rarely been explored. Using seller data from a company that sells on a major online social networking platform in China, we empirically examine how sellers’ efforts and sales performance are affected by the efforts and sales performance of other sellers they are connected to (i.e., their inviters and invitees) and the commissions they themselves have received. We find evidence for social influence and competition effects in the “inviter-to-invitee” direction and sellers’ free-riding behavior driven by the commissions they receive from their invitees’ sales. These results extend the social network literature that has largely focused on connected buyers (or users) to connected sellers and offer implications for social networking platforms to promote seller participation.
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Fan, Zhaoming. "Research on the Social Media and Online Sales." Advances in Economics, Management and Political Sciences 79, no. 1 (April 26, 2024): 76–81. http://dx.doi.org/10.54254/2754-1169/79/20241886.

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The role of social media in marketing and e-commerce has grown exponentially as the Internet has had a transformative influence on consumer behavior. And, the trend of online shopping is gradually becoming the dominant way of consumption and surpassing the traditional sales model, particularly in the context of the significant impact of the COVID-19 pandemic. The article highlights key findings related to the efficient use of social media as a marketing channel, customer engagement strategies, selection of social media platforms, and maximizing return on investment through the literature review and theoretical analysis. This research also illustrates the practical implications of these trends with a case study of Amazon's online versus traditional brick-and-mortar retailing. In addition, the article underscores the importance of understanding and leveraging the power of social media platforms for businesses looking to thrive in the digital age. It predicts a promising future for social media platform sales with continued growth and evolving opportunities for businesses.
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Zignani, Matteo, Sabrina Gaito, and Gian Paolo Rossi. "Follow the “Mastodon”: Structure and Evolution of a Decentralized Online Social Network." Proceedings of the International AAAI Conference on Web and Social Media 12, no. 1 (June 15, 2018): 541–50. http://dx.doi.org/10.1609/icwsm.v12i1.14988.

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In this paper we present a dataset containing both the network of the "follow" relationships and its growth in terms of new connections and users, all which we obtained by mining the decentralized online social network named Mastodon. The dataset is combined with usage statistics and meta-data (geographical location and allowed topics) about the servers comprising the platform's architecture. These server are called instances. The paper also analyzes the overall structure of the Mastodon social network, focusing on its diversity w.r.t. other commercial microblogging platforms such as Twitter. Finally, we investigate how the instance-like paradigm influences the connections among the users. The newest and fastest-growing microblogging platform, Mastodon is set to become a valid alternative to established platforms like Twitter. The interest in Mastodon is mainly motivated as follows: a) the platform adopts an advertisement and recommendation-free business model; b) the decentralized architecture makes it possible to shift the control over user contents and data from the platform to the users; c) it adopts a community-like paradigm from both user and architecture viewpoints. In fact, Mastodon is composed of interconnected communities, placed on different servers; in addition, each single instance, with specific topics and languages, is independently owned and moderated. The released dataset paves the way to a number of research activities, which range from classic social network analysis to the modeling of social network dynamics and platform adoption in the early stage of the service. This data would also enable community detection validation since each instance hinges on specific topics and, lastly, the study of the interplay between the physical architecture of the platform and the social network it supports.
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Wang, Jiaye. "The Rise of Female-led Narratives in Decentralized Social Platforms----Explore the Power of Women's Voices in Decentralized Social Platforms." Communications in Humanities Research 28, no. 1 (April 19, 2024): 127–32. http://dx.doi.org/10.54254/2753-7064/28/20230191.

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This paper investigates the reason for the change of the female narrative right in the transformation between centralized and decentralized social platforms. Through an analysis of the marginalization of women's voices within centralized media and an exploration of the dynamics behind narrative empowerment on decentralized platforms, this research unveils the intricate dynamics shaping the female discourse. The online debate of "whether the high-speed rail should sell sanitary napkins" illustrates the power of online voices and describes the dilemmas women face in today's decentralized online space. This paper argues that the empowerment of women by decentralized platforms enables them to obtain a change in narrative power. At the same time, the characteristics of the decentralized platform also give space for the survival of negative phenomena such as feminist stigma. Ultimately, this paper explores and redefines the understanding of the interplay between digital platforms, narrative authority, and gender dynamics in the web 3.0 era and also points out the new challenges faced by women's narrative in the context of web 3.0.
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Amendola, Maddalena, Andrea Passarella, and Raffaele Perego. "Social search: Retrieving information in Online Social platforms – A survey." Online Social Networks and Media 36 (July 2023): 100254. http://dx.doi.org/10.1016/j.osnem.2023.100254.

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Dissertations / Theses on the topic "Online Social Platforms"

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Guo, Chenhui, and Chenhui Guo. "Empirical Studies on Incentives, Information Disclosure, and Social Interactions in Online Platforms." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/621773.

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Nowadays, people have many business activities and entertainments on a variety of online platforms. Despite their various functionalities, online platforms have a fundamental administrative problem: How do platform designers or administrators create proper online environments, including mechanisms and policies, to better manage user behaviors, in order to reach the goals of the platforms? Starting with a taxonomy of online platforms, I introduce three critical dimensions that help to characterize such platforms, including revenue model, heterogeneity in the role of users and level of user interaction. Then, I choose three online platforms as research contexts and conduct empirical studies, trying to identify and understand the impact of the incentive program, quality information disclosure, and social influence, on users' decision-making in online platforms. The first essay investigates the effectiveness of incentive hierarchies, where users achieve increasingly higher status in the community after achieving increasingly more challenging goals, in motivating user contribution in the same platform. The findings have important implications for crowd-based online applications, such as knowledge exchange and crowdsourcing. The second essay focuses on online consumer review sites, and studies whether and how consumer-generated word-of-mouth of restaurants-both volume and valence-is influenced by the disclosure of quality information from health inspectors, by conducting analytical modeling and econometric analyses using data from a leading consumer review site. The third essay examines how social interactions matter in a large-scale online social game that adopts an increasingly popular freemium revenue model. The study leverages an econometric model to quantify the effect of peer consumption on players' repeated decisions for the consumption of both free services and premium services. Finally, I conclude the dissertation by highlighting the three fundamental issues of design and management of online platforms.
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Fahed, Nour. "The Dilemmal Socialization on Social Media Platforms : A Qualitative Study on the Experience of Online Socialization and the Infrastructure of Social Media Platforms." Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46523.

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Social media effects may affect self-perception and the way media users live their offline lives. The purpose of this essay was to examine the phenomenon of social media saturation in order to understand the possible risks to the development of human identity during the adolescent period. Hence, these risks may be generated by being exposed to social comparison, cyberbullying, self-validation, and self-perception in a sensitive age when self-image is still fragile and being formed. The purpose of this essay is to examine the psychological tendencies of human beings while interacting with their peers on social media platforms. Hence, this will give us a clearer view of what would be achieved by conducting interviews. Moreover, a selection of theories will be applied to those interviews in order to associate those theories with what has been said by respondents. Hence, Meyrowitz’s theory will be used in relation to  understanding the identity adaptation to online connection and linked to Goffman’s discussions of “onstage” and “backstage” (Meyrowitz, 1985: 5). After this, the essay will investigate how users’ self-perception and social comparison are enacted while socializing on social media platforms. Furthermore, this essay sheds the light on how identity is constructed online in the sense of belonging to a community on a social media platform as well as of gratification coming from peer validation in a virtual community. To be able to explain this, the “Social Identity Theory” will, therefore, be discussed (Teo, Matti, et al, 2017: 23). This will be discussed by mentioning theories like “Mediatization” (Couldry & Hepp, 2013). And lastly, the sociological concept of Habitus, minted by Pierre Bourdieu will demonstrate the process of adaptation towards unspoken social codes existing in virtual communities (Markham, 2017: 55).  As found in the four qualitative semi-structured interviews with social media users, respondents are surrounding themselves with like-minded social groups which provide them with confidence about their own system of beliefs. Nevertheless, their perspectives are often marked by notable social pessimism and a lack of incentive to engage in conflictual interactions with others on social media. The results pointed out the perception among the interviewees that the impact of social media on identity formation is largely confined to adolescent users. Many users self-report significant daily screen time and are aware of the risks of social bubbles. Most of the respondents denied being subjected to cyberbullying, while they were surfing on social media, so the respondents’ physical lives were not affected by cyberbullying even for those who mentioned their exposure to cyberbullying. All the respondents expressed a sense of jealousy to some extent, even though some of them showed awareness of the thought that people post their lives from a perfect angle while hiding the flaws and not showing the imperfections of their lives on social media. Lastly, social comparison was an incentive feeling affected most of the respondents, and in their own experience, social media affected their character development and self-perception since they were exposed to social media at an adolescent age.
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Yamo, Pittaya. "Learner intrinsic motivation in online social learning platforms: A case study of massive open online course (MOOC) in Thailand." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/108005/5/Pittaya_Yamo_Thesis.pdf.

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This qualitative case study aimed to better understand how intrinsic motivation played an important role in MOOCs. Most of the research on MOOCs has been largely conducted using developed country MOOCs to examine the experiences of MOOC learners including their motivation. However, very little empirical research using developing country MOOCs has been conducted to investigate the same phenomenon. Specifically, qualitative case study research examining learner intrinsic motivation in Thailand has been urgently needed. The findings found that there were three factors of social conditions, environment conditions, and cultural conditions. Social conditions include peers, course facilitators, self-motivation, colleagues, and family members. Environmental conditions include accessibility, learning activities and resources, collaboration tools, learning systems, discussion forum, and feedback. Cultural conditions include Thai learners' traits and seniority.
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Choi, Hongkyu. "Detecting Malicious Campaigns in Crowdsourcing Platforms." DigitalCommons@USU, 2017. https://digitalcommons.usu.edu/etd/6504.

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Crowdsourcing systems enable new opportunities for requesters with limited funds to accomplish various tasks using human computation. However, the power of human computation is abused by malicious requesters who create malicious campaigns to manipulate information in web systems such as social networking sites, online review sites, and search engines. To mitigate the impact and reach of these malicious campaigns to targeted sites, we propose and evaluate a machine learning based classification approach for detecting malicious campaigns in crowdsourcing platforms as a first line of defense, and build a malicious campaign blacklist service for targeted site providers, researchers and users. Specifically, we (i) conduct a comprehensive analysis to understand the characteristics of malicious campaigns and legitimate campaigns in crowdsourcing platforms, (ii) propose various features to distinguish between malicious campaigns and legitimate campaigns, (iii) evaluate a classification approach against baselines, and (iv) build a malicious campaign blacklist service. Our experimental results show that our proposed approaches effectively detect malicious campaigns with low false negative and false positive rates.
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Lundin, Emma. "Designing Sharing Platforms : A study of the Hoffice coworking network." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189337.

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The sharing economy, or collaborative consumption, refers to peer-to-peer sharing of goods and services coordinated through a commercialized or community-based online platform. Collaborative consumption platforms are used for sharing of our under-used assets, e.g. our homes, tools, and vehicles, and can bring social communities together. Through sharing we use our resources more effectively, and contribute towards a more sustainable lifestyle. Hoffice was started in 2013 in Stockholm and promotes the concept of working for free in the homes of others, and is getting a lot of attention around the world. This nonprofit network helps people arrange home offices, where hosts share their residence with people who, through Facebook, can reserve a seat for the day. The purpose of these work events is to create free workspaces, with the possibilities for social, structured and disciplined environments, while allowing individuals to benefit from the support and intelligence of others. This research aims to study the hosts in the Hoffice network, to find ways to explain the key driving values, as well as barriers, and apply it to a tailored platform in order to motivate more people to host work events. The central research question is furthermore How could well adapted social platforms increase motivation for people to engage in the collaborative consumption as exemplified by Hoffice? Six semi-structured interviews with past host from year 2014-2015 were conducted to gain qualitative answers about how an online platform can be developed in order to motivate Hoffice members to become hosts. The questions were divided into three different sections; Background, About Hoffice, and Online platform. Observations were performed with a purpose of understanding the structure of a Hoffice event, and to gain a better understanding of the users needs and behaviors. After a first version of a prototype was developed, evaluations and user tests were completed with the interviewees and the founder of Hoffice. Results show that communication, offline and online, is important when people engage in collaborative consumptions, and Facebook has a great impact on people when communicating and spreading information. Although Facebook has some weaknesses when it comes to planning and inviting people to events due to their restrictions and functionalities. Also, when using Facebook for a sharing service, the users are forced to have a Facebook account to partake. All services that involve sharing should consider and support geographical location features. Moreover, to show appreciation is important. People find motivation from feeling liked and appreciated, and want to feel that their contribution is making a positive impact on other people's lives. Finally, it is important to have clear rules and guidelines for monitoring member’s behavior, otherwise uncertainties and dissatisfaction will occur.
Delande ekonomin, eller gemensam konsumtion, hänvisar till peer-to-peer-delning av varor och tjänster som samordnas genom en kommersialiserad eller samhällsbaserad online-plattform. Plattformar för gemensam konsumtion används för delning av våra underutnyttjade tillgångar, t.ex. våra hem, verktyg och fordon, och kan skapa sociala gemenskaper. Genom att dela använder vi våra resurser mer effektivt och bidrar till en mer hållbar livsstil. Hoffice startades 2013 i Stockholm och främjar gratis arbetsplatser i hemmen, och har fått stor uppmärksamhet runt om i världen. Detta ideella nätverk hjälper människor anordna hemmakontor, där värdar delar deras bostad med människor, som genom Facebook kan reservera en plats för dagen. Syftet är att skapa gratis arbetsytor, med möjligheter för sociala, strukturella och disciplinerade miljöer, samtidigt som individer drar nytta av stöd och intelligens från andra. Denna forsknings syfte är att studera värdarna i Hoffice nätverket, för att hitta sätt att förklara de viktigaste drivkrafterna, liksom hinder, och tillämpa det på en skräddarsydd plattform för att motivera fler människor att vara värd. Den centrala frågeställningen är dessutom, Hur kan välanpassade sociala plattformar öka motivationen för människor att engagera sig i kollaborativ konsumtion som exemplifieras av Hoffice? Sex semistrukturerade intervjuer med tidigare värdar från år 2014-2015 genomfördes för att få kvalitativa svar om hur en plattform online kan utvecklas för att motivera Hoffice medlemmar att bli värdar. Frågorna delades in i tre olika sektioner; Bakgrund, Om Hoffice, och Online-plattform. Observationer utfördes med ett syfte att förstå strukturen hos en Hoffice-arbetsdag, och för att få en bättre förståelse av användarnas behov och beteenden. Efter att en första version av en prototyp tagits fram utfördes utvärderingar och användartester. Resultaten visar att kommunikation, både offline och online, är viktigt när människor engagerar sig i kollaborativ konsumtion, och Facebook har en stor inverkan på människor vid kommunikation och spridning av information. Facebook har dock vissa brister när det gäller att planera och bjuda in folk till evenemang på grund av sina begränsningar och funktioner. När man använder Facebook för en delningstjänst tvingas användarna även ha ett Facebook-konto för att delta. Alla tjänster som innebär att dela bör överväga och stödja geografiska platsfunktioner. Dessutom, att visa uppskattning är viktig. Folk motiveras av känslan från uppskattning, och vill känna att deras bidrag gör en positiv inverkan på andra människors liv eller situation. Slutligen är det viktigt att ha tydliga regler och riktlinjer för övervakning av medlemmars beteenden, annars kommer osäkerhet och missnöje att inträffa.
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Niu, Jing. "An investigation of marketing communication facilitated by social media platforms." Electronic Thesis or Diss., Jouy-en Josas, HEC, 2023. http://www.theses.fr/2023EHEC0009.

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Cette thèse se penche principalement sur ce qui motive les interactions des utilisateurs de médias sociaux (les antécédents), ce qui détermine les modèles d'activités de différents utilisateurs (le contenu), ce qui influence l'efficacité des activités des médias sociaux (la mise en oeuvre), et ce qui détermine les résultats de ces activités (les conséquences)
This thesis predominantly delves into what motivates social media users' interactions (the antecedents), what determines patterns of different users' activities (the content), what influences the effectiveness of social media activities (the implementation), and what determines the outcomes of those activities (the consequences)
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Lee, Jinwoo. "Cultural branding of young and emerging contemporary artists : the role of art fairs and online platforms." Thesis, University of Kent, 2018. https://kar.kent.ac.uk/67652/.

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This thesis aims to analyse the process of branding young and emerging artists in the contemporary art market, focusing on the valuation of works of art. The ambiguous borderline of being a work of art in terms of appearance poses a challenge for the market, which requires an explanation of its symbolic value and meaning. A thick, multifarious group of intermediaries in the art world contributes to the construction of legitimacy for artists and their artworks, engendering the understanding of such value. Through the legitimation process, artworks by young and emerging artists are rendered accepted and validated, thereby branding them. Some researchers on arts marketing have explored the valuation process by applying socio-cultural perspective on branding. However, such application has empirically overlooked two important mediums: art fairs and online platforms. Theoretically, the complex and fluid valuation structure in the art market, driven by the uncertain value of contemporary art and the repositioning of inner members of the art world, is a compelling research issue to be explored at the societal level. To do so, this thesis begins with investigating Andy Warhol's Brillo Box. This research also explores Frieze London and the Other Art Fair by collecting data from direct observation and secondary sources. The research additionally conducts an instrumental case study of Saatchi Art, using data from interviews, observation, and document reviews. The key finding of the historical case is that the legitimacy of Warhol and his artworks was shaped by various elements such as the intermediaries, a myth in society, an artistic movement, the artists' persona and social networks. Moreover, the empirical cases of art fairs and an online platform enact the functions of discovering, introducing, instructing, and including young and emerging artists. This indicates that these institutions play the role of intermediaries and contribute to framing the legitimacy of the artists and artworks, thereby branding new artists. Although art fairs and an online platform hold varying positions in the hierarchical order of valuing artworks in the art world (depending on the extent of their accumulated symbolic value), it is noteworthy that such mediums, which did not exist in the hierarchical structure before the twentieth century, have become important insiders in the structure. However, this research concludes that this change does not substantially reconstitute the stratified structure of the art world that has existed prior to their emergence. The theoretical contribution of this thesis lies in extending the application of Holt's (2004) theory of cultural branding to the context of arts. Building on the recent literature on cultural branding of artists (Kerrigan et al. 2011; Hewer, Brownlie and Kerrigan 2013; Muñiz, Norris and Fine 2014; Preece and Kerrigan 2015; Rodner and Preece 2015), this thesis conceptualises the process of legitimising young and emerging artists and their artworks as normative and cultural-cognitive legitimacy shaped by intermediaries through the stages of discovery, introduction, instruction, and selection. Moreover, by drawing on sociological arguments by Becker (1984) and Bourdieu (1996), the conceptual framework of the present study acknowledges the hierarchical structure of the art market and intricate interactions among intermediaries in the art world.
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Gaftoneanu, Diana. "Diffusion of Social Innovations - Exploring the potential of online platforms that enable the diffusion of proven solutions." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22301.

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Within the paradigm of an emergent social economy where diffusion efforts don’t keep pace with a culture in which active citizens take stand to address their needs though social innovations, online platforms with the purpose of enabling the diffusion of social innovations have arisen, withholding great untapped potential. This paper aims to explore the diffusion potential of these platforms, by first identifying the defining features behind them and the role of these features in terms of enabling or limiting the diffusion, followed by looking into how the identified features inform the diffusion potential of platforms.Before proceeding, key concepts that enable the comprehension of choices in terms of methodology, methods and theory are introduced and explained, specifically arguing for the paper’s intention to open and encourage a discussion on the convergence points of communication for development and social innovation fields of study.To achieve this purpose, two cases are chosen, Appteca and VIC, which are then contrasted with a theoretical model built on the basis of Everett Rogers’ diffusion of innovations theory with a social innovation angle. This analysis reveals two sets of features compiled in tables according to their role of either enabling or limiting diffusion. Following a cross-case synthesis, four areas of interest emerge around glocality, reciprocity, adaptability and citizen empowerment, inspired by Waisbord’s key ideas in thinking and practicing communication for development. These are then argued for in terms of their potential of diffusion with new theory brought in from communication for development, social innovation and interaction design.
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Surribas, Judit, and Marc Orozco. "How do companies communicate sustainability through Online Platforms? : A multiple case study of three companies that perform sustainably." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48832.

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Background: Online platforms have nowadays been more developed and used by the population. For this reason, companies use to share more information through them. Moreover, the interest in sustainability also increases by people. Therefore, companies are trying to communicate sustainability through different techniques and actions.   Problem: we have noticed that companies create different content depending on which social media are they communicating. For this reason, we found interesting to look for how companies communicate sustainably.   Purpose: the purpose of this thesis is to answer the question about how companies communicate sustainability through social media. Moreover, the thesis aims to contribute to the existing knowledge.   Method: To answer this question the researchers conducted a multiple case study of three companies that communicate sustainability through the different 4 online platforms studied (Website, Facebook, Instagram, and Twitter).   Results: the main result find by conducting the research is in how companies place the product in order to communicate sustainability, as some of them place it as a protagonist and some others do not.
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Quodling, Andrew P. "Social media governance: Platforms in conflict — the strategies of operators and the tactics of users." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/127473/2/__qut.edu.au_Documents_StaffHome_StaffGroupH%24_halla_Desktop_Andrew_Quodling_Thesis.pdf.

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This study is a close inspection of three cases of everyday political conflict and the ways these conflicts are negotiated on social media platforms. It examines users' struggles for freedoms of expression, identity, and safety; and reveals that whilst high-profile conflicts are useful for uncovering the machinations of platform governance, they provide a poor foundation for lasting reform. In response users are found to have developed shrewd, tactical opportunities to leverage the systems of social media platforms to supplant, and circumvent, inadequate reforms and agitate for better outcomes.
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Books on the topic "Online Social Platforms"

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Boddie, John. FirstSearch technology report: Social networking platforms & technologies. Somerville, MA: Boston Patent Research, 2004.

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Rogers, Richard. The Propagation of Misinformation in Social Media. Nieuwe Prinsengracht 89 1018 VR Amsterdam Nederland: Amsterdam University Press, 2023. http://dx.doi.org/10.5117/9789463720762.

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There is growing awareness about how social media circulate extreme viewpoints and turn up the temperature of public debate. Posts that exhibit agitation garner disproportionate engagement. Within this clamour, fringe sources and viewpoints are mainstreaming, and mainstream media are marginalized. This book takes up the mainstreaming of the fringe and the marginalization of the mainstream. In a cross-platform analysis of Google Web Search, Facebook, YouTube, Reddit, Twitter, Instagram, 4chan and TikTok, we found that hyperpartisan web operators, alternative influencers and ambivalent commentators are in ascendency. The book can be read as a form of platform criticism. It puts on display the current state of information online, noting how social media platforms have taken on the mantle of accidental authorities, privileging their own on-platform performers and at the same time adjudicating between claims of what is considered acceptable discourse.
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Polak, Sara, and Daniel Trottier, eds. Violence and Trolling on Social Media. NL Amsterdam: Amsterdam University Press, 2020. http://dx.doi.org/10.5117/9789462989481.

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‘Trolls for Trump’, virtual rape, fake news — social media discourse, including forms of virtual and real violence, has become a formidable, yet elusive, political force. What characterizes online vitriol? How do we understand the narratives generated, and also address their real-world — even life-and-death— impact? How can hatred, bullying, and dehumanization on social media platforms be addressed and countered in a post-truth world? Violence and Trolling on Social Media: History, Affect, and Effects of Online Vitriol unpacks discourses, metaphors, dynamics, and framing on social media, in order to begin to answer these questions. Written for and by cultural and media studies scholars, journalists, political philosophers, digital communication professionals, activists and advocates, this book connects theoretical approaches from cultural and media studies with practical challenges and experiences ‘from the field’, providing insight into a rough media landscape.
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Cernison, Matteo. Social Media Activism. NL Amsterdam: Amsterdam University Press, 2019. http://dx.doi.org/10.5117/9789462980068.

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This book focuses on the referendums against water privatization in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution — the increased relevance of social media platforms — affected in very different ways organizations with divergent characteristics, promoting at the same time decentralized communication practices, and new ways of coordinating dispersed communities of people. Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists’ perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism.
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Soriano, Cheryll Ruth, and Earvin Charles Cabalquinto. Philippine Digital Cultures. Nieuwe Prinsengracht 89 1018 VR Amsterdam Nederland: Amsterdam University Press, 2022. http://dx.doi.org/10.5117/9789463722445.

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Social media platforms have been pivotal in redefining the conduct of contemporary society. Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere. Ultimately, Philippine Digital Cultures: Brokerage Dynamics on YouTube offers a fresh, compelling, and nuanced account of YouTube as an important site for the mediation of culture, economy, and politics in Philippine postcolonial modernity amid rapid economic globalisation and digitalisation.
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Karampelas, Panagiotis. Techniques and Tools for Designing an Online Social Network Platform. Vienna: Springer Vienna, 2013. http://dx.doi.org/10.1007/978-3-7091-0787-4.

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Karampelas, Panagiotis. Techniques and Tools for Designing an Online Social Network Platform. Vienna: Springer Vienna, 2013.

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Maver, John. Essential Facebook development: Build successful applications for the Facebook platform. Upper Saddle River, NJ: Addison-Wesley, 2010.

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1970-, Popp Cappy, ed. Essential Facebook development: Build successful applications for the Facebook platform. Upper Saddle River, NJ: Addison-Wesley, 2010.

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Cole, Chris. Building OpenSocial apps: A field guide to working with the MySpace platform. Upper Saddle River, NJ: Addison-Wesley, 2010.

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Book chapters on the topic "Online Social Platforms"

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Yáñez, Diego, Cristóbal Fernández-Robin, and Fabián Vásquez. "Audiovisual Content Consumer Behavior Regarding Advertising on Online Streaming Platforms." In Social Computing and Social Media, 611–21. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-35915-6_44.

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Al-Worafi, Yaser. "Social Media, Social‑Networking Sites, and Webinar and Video Conferencing Platforms." In A Guide to Online Pharmacy Education, 105–10. Boca Raton: CRC Press, 2022. http://dx.doi.org/10.1201/9781003230458-19.

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Koch, Giordano, Johann Füller, and Sabine Brunswicker. "Online Crowdsourcing in the Public Sector: How to Design Open Government Platforms." In Online Communities and Social Computing, 203–12. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-21796-8_22.

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Nadesan, Majia. "Catastrophe, transparency and social responsibility on online platforms." In Communicating Corporate Social Responsibility in the Digital Era, 291–302. 1 Edition. | New York : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315577234-18.

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Gonçalves, Fabrício Matheus, Emanuel Felipe Duarte, Julio Cesar dos Reis, and M. Cecília C. Baranauskas. "An Analysis of Online Discussion Platforms for Academic Deliberation Support." In Social Computing and Social Media. Applications and Analytics, 91–109. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-58562-8_8.

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Nee, Ines. "Relevance of managing online customer reviews." In Managing Negative Word-of-Mouth on Social Media Platforms, 1–30. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-13998-8_1.

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Chen, Keyu, Yiwen Shi, Jun Luo, Joyce Jiang, Shweta Yadav, Munmun De Choudhury, Ashique R. Khudabukhsh, Marzieh Babaeianjelodar, Frederick L. Altice, and Navin Kumar. "How Is Vaping Framed on Online Knowledge Dissemination Platforms?" In Social, Cultural, and Behavioral Modeling, 68–78. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-17114-7_7.

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Theophilou, Emily, Veronica Schwarze, Johanna Börsting, Roberto Sánchez-Reina, Lidia Scifo, Francesco Lomonaco, Farbod Aprin, et al. "Empirically Investigating Virtual Learning Companions to Enhance Social Media Literacy." In Higher Education Learning Methodologies and Technologies Online, 345–60. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-29800-4_27.

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AbstractSocial media platforms provide opportunities for users across the world to connect and communicate between them and engage into acts of social support and entertainment. Yet it can also bring negative consequences as it has been associated with poor mental health and life dissatisfaction. This underlines the importance of delivering social media literacy (SML) interventions that raise awareness of the dangers and threats that are hidden within. To this date, SML initiatives have shown their benefits towards the acquisition of SML skills through the forms of school interventions and mini-games. However, studies on promoting SML through social media platforms need to be also encouraged and innovative approaches to provide interactive scenarios with hands-on experiences need to be formulated. Hence, the project COURAGE introduces a new approach towards SML by proposing the integration of educational opportunities within a controlled social media platform. To provide students the opportunity to learn whilst they naturally explore social media we propose the integration of virtual learning companions. In this paper we report seven empirical approaches towards SML skills acquisition powered by virtual learning companions. The paper concludes with a discussion towards the benefits and limitations of using this type of SML interventions.
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Salminen, Joni, Nicolas Gach, and Valtteri Kaartemo. "Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms." In Translational Systems Sciences, 41–64. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8956-5_3.

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Liu, Hai-Ying, Irene Eleta, Mike Kobernus, and Tom Cole-Hunter. "Analysis of Public Interest in Environmental Health Information: Fine Tuning Content for Dissemination via Social Media." In Collective Online Platforms for Financial and Environmental Awareness, 129–46. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-50237-3_6.

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Conference papers on the topic "Online Social Platforms"

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Le Malécot, Erwan, Mio Suzuki, Masashi Eto, Daisuke Inoue, and Koji Nakao. "Online social network platforms." In the 1st Workshop. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2185354.2185357.

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Giovanidis, Anastasios, Bruno Baynat, and Antoine Vendeville. "Performance Analysis of Online Social Platforms." In IEEE INFOCOM 2019 - IEEE Conference on Computer Communications. IEEE, 2019. http://dx.doi.org/10.1109/infocom.2019.8737539.

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Lee, Roy Ka-Wei, Thong Hoang, Richard J. Oentaryo, and David Lo. "Keen2Act: Activity Recommendation in Online Social Collaborative Platforms." In UMAP '20: 28th ACM Conference on User Modeling, Adaptation and Personalization. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3340631.3394884.

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Ayora, Veruska, Flávio Horita, and Carlos Kamienski. "Profiling Online Social Network Platforms: Twitter vs. Instagram." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2021. http://dx.doi.org/10.24251/hicss.2021.341.

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Ha, Trang, Quyen Hoang, and Kyumin Lee. "Building a task blacklist for online social platforms." In ASONAM '19: International Conference on Advances in Social Networks Analysis and Mining. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3341161.3343705.

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LUI, ANDREW K., YANNIE H. Y. CHEUNG, and REGGIE KWAN. "SOCIAL CAPITAL CREATION AND RECIPROCITY IN ONLINE LEARNING PLATFORMS." In Proceedings of the 4th International Conference. WORLD SCIENTIFIC, 2005. http://dx.doi.org/10.1142/9789812701664_0018.

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Sun, Rui, Chao Li, Jingyu Liu, and Xingchen Sun. "Exploring Downvoting in Blockchain-based Online Social Media Platforms." In 2023 IEEE 9th Intl Conference on Big Data Security on Cloud (BigDataSecurity), IEEE Intl Conference on High Performance and Smart Computing, (HPSC) and IEEE Intl Conference on Intelligent Data and Security (IDS). IEEE, 2023. http://dx.doi.org/10.1109/bigdatasecurity-hpsc-ids58521.2023.00022.

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Dillahunt, Tawanna R., Sandy Ng, Michelle Fiesta, and Zengguang Wang. "Do Massive Open Online Course Platforms Support Employability?" In CSCW '16: Computer Supported Cooperative Work and Social Computing. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2818048.2819924.

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Kim, Pyeonghwa, EunJeong Cheon, and Steve Sawyer. "Online Freelancing on Digital Labor Platforms: A Scoping Review." In CSCW '23: Computer Supported Cooperative Work and Social Computing. New York, NY, USA: ACM, 2023. http://dx.doi.org/10.1145/3584931.3607011.

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Khorakhun, Chonlatee, and Saleem N. Bhatti. "Alerts for remote health monitoring using online social media platforms." In 2013 IEEE 15th International Conference on e-Health Networking, Applications and Services (Healthcom 2013). IEEE, 2013. http://dx.doi.org/10.1109/healthcom.2013.6720662.

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Reports on the topic "Online Social Platforms"

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Stidham, Samantha. What's On Your Mind? A Generational Comparison of Language Use on Online Social Networking Platforms. Portland State University Library, January 2014. http://dx.doi.org/10.15760/honors.43.

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Droogan, Julian, Lise Waldek, Brian Ballsun-Stanton, and Jade Hutchinson. Mapping a Social Media Ecosystem: Outlinking on Gab & Twitter Amongst the Australian Far-right Milieu. RESOLVE Network, September 2022. http://dx.doi.org/10.37805/remve2022.6.

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Attention to the internet and the online spaces in which violent extremists interact and spread content has increased over the past decades. More recently, that attention has shifted from understanding how groups like the self-proclaimed Islamic State use the internet to spread propaganda to understanding the broader internet environment and, specifically, far-right violent extremist activities within it. This focus on how far right violent extremist—including far-right racially and ethnically motivated violent extremists (REMVEs) within them—create, use, and exploit the online networks in which they exist to promote their hateful ideology and reach has largely focused on North America and Europe. However, in recent years, examinations of those online dynamics elsewhere, including in Australia, is increasing. Far right movements have been active in Australia for decades. While these movements are not necessarily extremist nor violent, understanding how violent far right extremists and REMVEs interact within or seek to exploit these broader communities is important in further understanding the tactics, reach, and impact of REMVEs in Australia. This is particularly important in the online space access to broader networks of individuals and ideas is increasingly expanding. Adding to a steadily expanding body of knowledge examining online activities and networks of both broader far right as well as violent extremist far right populations in Australia, this paper presents a data-driven examination of the online ecosystems in which identified Australian far-right violent extremists exist and interact,1 as mapped by user generated uniform resource locators (URL), or ‘links’, to internet locations gathered from two online social platforms—Twitter and Gab. This link-based analysis has been used in previous studies of online extremism to map the platforms and content shared in online spaces and provide further detail on the online ecosystems in which extremists interact. Data incorporating the links was automatically collected from Twitter and Gab posts from users existing within the online milieu in which those identified far right extremists were connected. The data was collected over three discrete one-month periods spanning 2019, the year in which an Australian far right violent extremist carried out the Christchurch attack. Networks of links expanding out from the Twitter and Gab accounts were mapped in two ways to explore the extent and nature of the online ecosystems in which these identified far right Australian violent extremists are connected, including: To map the extent and nature of these ecosystems (e.g., the extent to which other online platforms are used and connected to one another), the project mapped where the most highly engaged links connect out to (i.e., website domain names), and To explore the nature of content being spread within those ecosystems, what sorts of content is found at the end of the most highly engaged links. The most highly engaged hashtags from across this time are also presented for additional thematic analysis. The mapping of links illustrated the interconnectedness of a social media ecosystem consisting of multiple platforms that were identified as having different purposes and functions. Importantly, no links to explicitly violent or illegal activity were identified among the top-most highly engaged sites. The paper discusses the implications of the findings in light of this for future policy, practice, and research focused on understanding the online ecosystems in which identified REMVE actors are connected and the types of thematic content shared and additional implications in light of the types of non-violent content shared within them.
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UK, Ipsos, Daniel Cameron, and Lauren Porter. Qualitative research to explore consumer attitudes to food sold online. Food Standards Agency, October 2022. http://dx.doi.org/10.46756/sci.fsa.eeo309.

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The Food Standards Agency (FSA) is responsible for food safety across England, Wales and Northern Ireland. Ipsos was commissioned to carry out research to understand consumer attitudes towards purchasing food online including the perceived risks associated with this. It sought to capture attitudes around purchasing food through a range of different online retailers including online supermarket websites, delivery service apps, social media platforms and food sharing apps.
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Sawada, Yasuyuki, Yesim Elhan-Kayalar, Matthew Shum, and Daniel Yi Xu. E-Commerce and Its Role during the COVID-19 Pandemic in Indonesia. Asian Development Bank, November 2023. http://dx.doi.org/10.22617/wps230500-2.

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This paper analyzes how e-commerce dynamics unfolded during the coronavirus disease (COVID-19) pandemic, using a unique, composite dataset focusing on GoFood merchants on the Gojek Indonesia platform. It expands the analysis of the platform efficiency contributions into static efficiency and dynamic efficiency perspectives. There are three key findings: online platforms like Gojek offered a novel form of social safety nets for micro, small, and medium-sized enterprises; as the COVID-19 pandemic intensified, market congestion externalities and cannibalization tendencies emerged; and women- and men-owned businesses opted for different crisis-mitigation and coping strategies. This study also demonstrates that the rapid acceleration of digital transformation presents unique research opportunities on distributive justice, external effects, and scale economies.
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Calderón, Claudia, Anamaría Núñez, and Z’leste Wanner. Speaking of Water: Digital conversation on water and sanitation in Latin America and the Caribbean (2016-2017). Inter-American Development Bank, March 2018. http://dx.doi.org/10.18235/0006446.

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Public digital conversations can offer valuable insight into how issues are being covered and discussed in online news and social platforms. This study compiles over one million news articles, blog posts and tweets that reference water and sanitation issues from October 1, 2016 to September 30, 2017 in Spanish, English and Portuguese. The analysis seeks to uncover trends, key topic areas, and patterns in public conversations particularly around the Sustainable Development Goals to guide actors working on communications around water and sanitation, particularly in an international development context.
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bin Ahsan, Wahid, Md Tanvir Hasan, Danilson Placid Purification, Nilim Ahsan, Naima Haque Numa, and Mostain Billa Tusar. Challenges and Opportunities in Bangladesh’s Content Writing Industry: A Qualitative Exploration. Userhub, July 2023. http://dx.doi.org/10.58947/ghkp-lxdn.

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This research provides a qualitative, in-depth exploration of the content writing industry in Bangladesh, identifying prevalent trends, challenges, and growth potential. The study utilizes data from 44 participants, which include content writers and clients with diverse levels of industry experience, collected via online surveys and detailed interviews. Key findings suggest that while the industry is marked by a high demand for unique, engaging, and SEO-optimized content, issues pertaining to AI’s role, market saturation, and remuneration concerns persist. Despite these challenges, strategies for success emerged, such as continuous learning, effective client-writer communication, and strategic use of AI and social media tools. The study highlights the industry’s considerable potential for growth and recommends enhancing skill sets, promoting clear communication, creating unique value propositions, and encouraging supportive industry-wide policies. The study also signals future research directions, including the exploration of AI’s impact, pay practices, professional development programs, and the differential roles of social media platforms.
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Mayne, Alison, Christina Noble, Paula Duffy, Kirsten Gow, Alexander Glasgow, Kevin O’Neill, Jeni Reid, and Diana Valero. Navigating Digital Ethics for Rural Research: Guidelines and recommendations for researchers and administrators of social media groups. DigiEthics: Navigating Digital Ethics for Rural Research, November 2023. http://dx.doi.org/10.57064/2164/22326.

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Social media creates new spaces for connecting people digitally and provides a forum for the exchange of information and discussion. Online spaces such as Facebook groups (FGs) have become part of the fabric of social interaction in many rural areas, with both residents and others living away from the community maintaining a connection in the virtual space. Community FGs are routinely used to share place-based information about resources, events or issues, and to discuss topics of shared interest. In research, these groups allow researchers to connect directly with people who have an interest in what happens within specific communities and offer rich opportunities for participants to likewise engage with research. We can reflect on how FGs in rural communities have the potential to enhance and/or complement existing approaches by making research with dispersed communities more accessible and affordable, while considering challenges around confidentiality and digital inclusion given the characteristics and size of the population. Social media has developed at pace during the last decade, and digital ethics is a shifting methods sub-field that poses challenges to social sciences and humanities researchers. Apart from platforms’ changing terms and conditions, research with and on social media groups has specific ethical challenges (e.g. around anonymity, confidentiality, and data access) that require tailored consideration. In particular, when approaching netnography and similar methods with social media groups, dialogic approaches which aim to engage, respect and protect participants are critical. There is consensus on the need to agree the access conditions with the group administrator as a first step, but there is no guidance on good practice on developing these conditions. To create these guidelines, we have worked collaboratively across disciplines and with administrators of Facebook groups to explore what such process could look like: aspects to address, pros and cons of potential approaches, and potential challenges and solutions.
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Yatsymirska, Mariya, and Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos has acquired not only new meanings, but also has become an important concept of rational expression of free ideas, meanings, reflections. From this perspective, new media serve as the most concentrated source of logosphere and eidosphere creation, which should be thoroughly studied and analyzed every day. The research on multimedia texts, genre diversity, new platforms, and online publications has significantly contributed to the Media Studies. Techniques of persuasive communication, methods of argumentation, and verbal tools form a separate area of the research within the field. Unlike manipulation, persuasion is the conscious use of written or spoken language, interactive visualization, and infographics to influence someone’s beliefs, views, or actions; gain someone’s support, approve the suggested ways of behavior, intentions, etc. Means of persuasion in media texts serve as logical information accents aimed at the proper perception of the corresponding meanings. In general, factors of persuasion are to influence the masses and the motivation of their actions, modify views, and form public opinion. In journalism, these are meaningful words, thoughts, principles of high-quality narrative with the use of convincing arguments, facts and, most importantly, positive intentions for the readers. Persuasive media texts exclude manipulation of public opinion, trust and people’s inclination to perceive doctrines imposed on them. Keywords: persuasion, concept, visual information, social communication.
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Fearns, Joshua, and Lydia Harriss. Data science skills in the UK workforce. Parliamentary Office of Science and Technology, June 2023. http://dx.doi.org/10.58248/pn697.

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This POSTnote looks at specialist data skills in the UK, including for artificial intelligence. It considers demand and supply, workforce demographics, challenges, and initiatives to increase supply. Key points: • Collecting and analysing data offers potential economic and social benefits. Analysis by the McKinsey Global Institute estimated that, by 2030, UK GDP could increase by up to 22% as a result of AI. • Potential societal benefits could range from climate change mitigation, to improving early detection and diagnosis of cancers by using AI to identify patterns from imaging (MRI) scans that are not readily detected by humans. • Evidence suggests that the availability of people with specialist data skills in the UK is not sufficient to meet demand. • A 2021 study estimated that the supply of data scientists from UK universities was unlikely to exceed 10,000 per year, yet there were potentially at least 178,000 data specialist roles vacant in the UK. • Research finds that certain groups (such as women, those from minority ethnic backgrounds and people with disabilities) are underrepresented in the data workforce. A lack of workforce diversity has the potential to amplify existing inequalities and prejudices. • Initiatives to increase the number of people with data skills include degree conversion courses, doctoral training centres for PhD students, online up-skilling platforms, apprenticeships, and visas to attract international talent. • Efforts to reduce the skills gap can be hindered by the inconsistent definition of data skills, organisational culture, the availability of specialist primary and secondary school teachers, and barriers to people moving between sectors. • A 2022 inquiry by the Lords Science and Technology Committee concluded that a mismatch exists between the scale of the UK’s STEM skills gap and the solutions proposed by the UK Government, “especially given the UK’s ambition to be a science and technology superpower”. It described the Government’s policies as “inadequate and piecemeal”.
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Borrett, Veronica, Melissa Hanham, Gunnar Jeremias, Jonathan Forman, James Revill, John Borrie, Crister Åstot, et al. Science and Technology for WMD Compliance Monitoring and Investigations. The United Nations Institute for Disarmament Research, December 2020. http://dx.doi.org/10.37559/wmd/20/wmdce11.

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The integration of novel technologies for monitoring and investigating compliance can enhance the effectiveness of regimes related to weapons of mass destruction (WMD). This report looks at the potential role of four novel approaches based on recent technological advances – remote sensing tools; open-source satellite data; open-source trade data; and artificial intelligence (AI) – in monitoring and investigating compliance with WMD treaties. The report consists of short essays from leading experts that introduce particular technologies, discuss their applications in WMD regimes, and consider some of the wider economic and political requirements for their adoption. The growing number of space-based sensors is raising confidence in what open-source satellite systems can observe and record. These systems are being combined with local knowledge and technical expertise through social media platforms, resulting in dramatically improved coverage of the Earth’s surface. These open-source tools can complement and augment existing treaty verification and monitoring capabilities in the nuclear regime. Remote sensing tools, such as uncrewed vehicles, can assist investigators by enabling the remote collection of data and chemical samples. In turn, this data can provide valuable indicators, which, in combination with other data, can inform assessments of compliance with the chemical weapons regime. In addition, remote sensing tools can provide inspectors with real time two- or three-dimensional images of a site prior to entry or at the point of inspection. This can facilitate on-site investigations. In the past, trade data has proven valuable in informing assessments of non-compliance with the biological weapons regime. Today, it is possible to analyse trade data through online, public databases. In combination with other methods, open-source trade data could be used to detect anomalies in the biological weapons regime. AI and the digitization of data create new ways to enhance confidence in compliance with WMD regimes. In the context of the chemical weapons regime, the digitization of the chemical industry as part of a wider shift to Industry 4.0 presents possibilities for streamlining declarations under the Chemical Weapons Convention (CWC) and for facilitating CWC regulatory requirements.
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