Dissertations / Theses on the topic 'Online social networks – South Africa – Cape Town'

Thesis (PhD)--Stellenbosch University, 2003.
ENGLISH ABSTRACT: The conciliatory discourse of the South African Deaf social movement claims a commonality across South Africa's historical divides on the basis of a 'Deaf culture'. This claim in view of South Africa's deeply entrenched 'racial' divisions triggered this study. The study investigates the construction of Deaf identity and emphasizes the crossing of social boundaries in Cape Town, a society with a long history of discriminatory boundaries based on race. The study was carried out among adults who became deaf as children, the group for whom deafness, commonly viewed as both sensory and social deficit, is said to pose considerable linguistic, social and cultural challenges. It focused on strategies that deal with being deaf in a predominantly hearing world. To identify strategies, for this population without a geographical base, the study traced networks of social relationships. Fieldwork was carried out from September 1995 to December 2001. Between September 1995 and December 1997 research included systematic participant observation and informal interviews. Between January 1998 and December 2001 , continuing with participant observation and informal interviews, the study added formal interviews with a sample population of 94 deaf people across Cape Town, collected by the snowball method. The profile of this sample shows a relatively heterogeneous population on the basis of demographic factors and residential area but similarity on the basis of first language, Sign. The study demonstrates that history imposed boundaries. It categorized the Deaf as different from the hearing and in addition, in South Africa, produced further differentiation on the basis of apartheid category, age, Deaf school attended, method of education and spoken language. In this historical context the study identified a key strategy, 'Signing spaces'. A Signing space, identifiable on the basis of Sign-based communication, is a set of networks that extends from the deaf individual to include deaf and hearing people. On analysis it comprises a Sign-hear and a Sign-Q.e.gfspace. In Sign-~ networks, hearing people predominate. Relationships are domestic and near neighbourhood. In Sign-~ networks, deaf people predominate. Relationships are sociable and marked by familiarity. The study found that via the Signing space, the Deaf subvert deafness as deficit to recoup a social identity that is multi-faceted and dispersed across context. Boundaries crossed also vary by context and by networks. Sign-~ networks address the hearing boundary. Limits could be identified in the public arena, when barriers to communication and a poor supply of professional Sign language interpreters again rendered deafness as deficit. The boundaries of the Sign-deaf networks were difficult to determine and suggest the potential, facilitated by Sign language, to transcend South Africa's spoken languages and the related historical divisions. Sign-~ networks also suggest the additional potential, in sociable contexts, to transcend spoken language, trans-nationally. But mutual intelligibility of Sign language and the familiarity, communality and commonality it offered did not deny an awareness of historical differentiation and discrimination, as a case of leadership succession presented as a 'social drama' shows. However, the process of the 'social drama' also demonstrates that conflict, crises, and a discourse that reflects South Africa's historical divisions need not threaten a broader commonality.
AFRIKAANSE OPSOMMING: Die oorsteek van maatskaplike grense en verbreiding van maatskaplike identiteit: die nagaan van netwerke vir Dowes van Kaapstad Die bemiddelende diskoers van die Suid-Afrikaanse maatskaplike beweging vir Dowes maak op grond van 'n 'Dowe kultuur' aanspraak op 'n algemeenheid wat oor Suid-Afrika se geskiedkundige verdeeldhede heen strek. Hierdie aanspraak het, in die lig van Suid- Afrika se diepgewortelde 'rasseverdelings' , tot hierdie navorsing aanleiding gegee. Die navorsing ondersoek die vorming van 'n Dowe identiteit en beklemtoon die oorsteek van maatskaplike grense in Kaapstad, 'n gemeenskap met 'n lang verlede van diskriminerende grense wat op ras gebaseer is. Die navorsing is gedoen onder volwassenes wat as kinders doof geword het. Vir hierdie groep, waar dit gewoonlik as 'n sensoriese en sosiale gebrek beskou word, hou doofheid aansienlike linguistiese, sosiale en kulturele uitdagings in. Die navorsing fokus op strategieë wat te make het met doof wees in 'n oorheersend horende wêreld. Om vir hierdie bevolking sonder 'n geografiese basis strategieë te identifiseer, het die navorsing maatskaplike verhoudingsnetwerke nagegaan. Veldwerk is tussen September 1995 en Desember 2001 gedoen. Tussen September 1995 en Desember 1997 het die navorsing stelselmatige waarneming van die deelnemers en informele onderhoude met hulle behels. Hierdie waarneming en informele onderhoude is tussen Januarie 1998 en Desember 2001 voortgesit, maar die navorsing het nou ook formele onderhoude met 'n steekproefbevolking van 94 dowe mense van regoor Kaapstad ingesluit. Hiervoor is van die sneeubalmetode gebruik gemaak. Die profiel van hierdie steekproef toon 'n relatief heterogene bevolking op grond van demografiese faktore en woongebied, maar ooreenkoms op grond van eerste taal, naamlik Gebaretaal. Die navorsing toon aan dat grense deur die geskiedenis opgelê is. Dit het Dowes as verskillend van horendes gekategoriseer, en het daardeur in Suid-Afrika tot verdere differensiasie op grond van die apartheidskategorie, ouderdom, watter doweskool bygewoon is, wyse van onderrig en gesproke taal aanleiding gegee. In hierdie geskiedkundige konteks het die navorsing 'n belangrike strategie, 'Gebare-ruimtes', geïdentifiseer. 'n Gebare-ruimte wat uitgeken kan word op grond van Gebaar-gebaseerde kommunikasie, is 'n stel netwerke wat van die dowe individu af uitbrei om dowe en horende mense in te sluit. Uit 'n analise blyk dit dat dit 'n Gebaar-horende en Gebaar-dowe ruimte behels. In Gebaar-horende netwerke oorheers horende mense. Verhoudinge word in die huis en met die naaste bure aangegaan. In Gebaar-dowe netwerke oorheers dowe mense. Verhoudings is gesellig van aard en word deur ongedwongenheid gekenmerk. Die navorsing het bevind dat die Dowe doofheid as gebrek deur middel van die Gebaarruimte omkeer om 'n veelvlakkige maatskaplike identiteit wat dwarsoor die konteks versprei is, te behels. Grense wat oorgesteek word, varieer ook in konteks en ten opsigte van netwerke. Gebaar-horende netwerke fokus op die horende grens. Beperkinge kon in die openbare arena geïdentifiseer word in gevalle waar hindernisse ten opsigte van kommunikasie en gebrekkige voorsiening van Gebaretaal-tolke weer doofheid as 'n gebrek voorgestel het. Dit was moeilik om die grense van die Gebaar- ~ netwerke te bepaal en dit suggereer die potensiaalom, gefasiliteer deur Gebaretaal, Suid-Afrikaanse tale en die gepaardgaande geskiedkundige verdelings te transendeer. Gebaar-dowe netwerke suggereer ook die addisionele potensiaal om gesproke taal, in gesellige kontekste trans-nasionaal te transendeer. Maar onderlinge verstaanbaarheid van Gebaretaal en die ongedwongenheid, gemeenskaplikheid en algemeenheid wat dit gebied het, het nie 'n bewustheid van geskiedkundige differensiasie en diskriminasie ontken nie, soos 'n geval van opvolging van leierskap, wat as 'n 'sosiale drama' aangebied is, getoon het. Die proses van die 'sosiale drama' toon ook dat konflik, krisisse en 'n diskoers wat Suid-Afrika se geskiedkundige verdelings weerspieël, nie 'n wyer algemeenheid hoef te bedreig nie.

Magister Artium - MA
Death is an everyday occurrence for many urban Africans living in South Africa, and it is expressed through the everyday management of financial and social networks. The purpose of this study is to investigate what happens to African migrants, particularly the Ngemba people of Cameroon living in Cape Town when they die “away from home”. In this study, I will be exploring the steps followed, the rites that are performed, perceptions regarding death and funerals, as well as the social implications that death has for the group members concerned, and the various challenges faced when someone dies ‘away from home’. In other to achieve all this, I used a qualitative research design in which in-depth interviews and participant observation were administered to sixteen (16) participants.

Situated in a Congolese transnational 'community' in Muizenberg, a suburb of Cape Town, South Africa, the thesis focuses on the lives of three middle class Congolese male informants. Their contingent acquaintance with a South African white Christian man gave them access to valuable social capital; social capital that positioned them advantageously to date and eventually marry European white women and thereby further their culturally-defmed economic/material career goals. To demonstrate the socio-economic trajectory of the three, I compare their social positioning with other Congolese men and women resident in Muizenberg. I show how these men and women, like my three main informants, activate their Congolese 'habitus' to secure access to social networks and the social capital therein. The difference between these Congolese men and women and my three main informants, however, is their strategic use of contingency, and the instrumental capitalisation of their cultural capital through the creation of a client-patron relationship with a South African in order to further their life goals. The thesis reorientates the migration literature on African migration from a focus on the implications of migrant remittances to the home country, to a focus on individual migrants' agency in the host country and the cultural influence of the society of origin. While I acknowledge that my research participants are part of a transnational social field, the focus on one locality and the relatively longitudinal approach of the study grounds the analysis both in the day-to-day lives of these migrants and in their migrant careers in and beyond Muizenberg and South Africa. With this orientation, the thesis is able to reveal that some Congolese migrants are comfortable to create a holding place for themselves in South Africa, while others - ever aware of the Congolese ambition to travel overseas - migrate beyond South African borders. For these Congolese migrants, South Africa is then a transit space. Fundamentally, all of my research participants give expression to Mobutu's edict of on se debrouille (literally, 'one fends for oneself), but some are more able to achieve the ultimate aspiration of settling in the First World -lola.

Thesis (PhD)--Stellenbosch University, 2013.
ENGLISH ABSTRACT: It is estimated that 70% of sub-Saharan Africa’s urban population resides in informal settlements. Cape Town (South Africa), in particular, has a projected 223 informal settlements within its boundaries (which house almost 136 000 households). The national government has attempted to meet housing needs through the upgrading of informal settlements. In situ upgrading has been seen as a particularly popular route to follow. This study aimed to investigate the City of Cape Town’s governmentality in the in situ upgrading of Makhaza and New Rest in Cape Town and explore the implications of this governmentality for women’s social networks in these two settlements. The study focused on the governmentality elements of rationalities, practices and techniques and counter-conduct. A review of the literature shows little attention has been paid to the various governmentalities (practice, techniques and rationalities) that exist within informal settlement upgrading. The literature has also not paid much attention to how the governmentality of those undertaking informal settlement upgrading, relates to women’s social networks (and their governmentality) within upgraded sites. The research made use of qualitatively-driven methodologies and approaches, employing the techniques of Neighbourhood Social Mapping, Social Network Assessment (SNA), semi-structured interviews, questionnaires, transect walks, observational studies and secondary data gathering. The study found, amongst other things, that the governmentality (rationalities, techniques and practices) used by the City to plan and implement the upgrading of informal settlements differs from that of the women’s social networks. The profound differences in governmentalities have meant that the settlements do not meet the needs of the women and their social networks. In response the women have redesigned their new settlement to meet the needs of their social networks. Integral Theory is used in this thesis to map and better understand the differing governmentalities and their relationship and was used to propose an Integral approach in managing differing governmentalities. The thesis suggests that, in order to understand fully and respond appropriately to the challenges faced in upgrading, those in power need to be aware of and include all perspectives and actors within their upgrading process and practice.
AFRIKAANSE OPSOMMING: Daar word beraam dat 70% van sub-Sahara Afrika se stedelike populasie in informele nedersettings woon. Kaapstad (Suid-Afrika), spesifiek, het ‘n beraamde 223 informele nedersettings binne die grense (wat omtrent 136 000 huishoudings huisves). Die nasionale regering het onderneem om behuisings behoefte te voorsien deur die opgradering van informele nedersettings. In situ opgradering is gesien as ‘n besonder gewilde roete om te volg. Hierdie studie het gepoog om die City of Cape Town (die Stad) se governmentality te ondersoek in die opgradering van Makhaza en New Rest in Kaapstad. So ook om die implikasies van hierdie governmentality vir vroue se sosiale netwerke in hierdie nedersettings te verken. Die studie het gefokus op die governmentality (regeringsmentaliteit) beginsels van rationaliteite, praktyke en tegnieke en teen-optrede. ‘n Oorsig van die literatuur toon min aandag is geskenk aan die verskillende governmentalities wat binne opgraderingsprojekte vir informele nedersettings bestaan. Die literatuur het ook nie veel aandag gegee aan hoe die governmentality van die onderneming van die informele nedersettings met betrekking tot vroue se sosiale netwerke (en hul governmentality) binne opgradeerde terreine. Die navorsing het gebruik gemaak van kwaliteits gedrewe metodologie en benaderings, die gebruik van tegnieke van omgewing sosiale kartering, sosiale netwerk beraming, semi-gestruktureerde onderhoude, vraelyste, deursnee wandeling, waarnemings studies en sekondêre data insameling. Die studie het onder andere bevind dat die governmentality (rationaliteite, tegnieke en praktyke), soos gebruik deur die Stad om opgradering van informele nedersettings te beplan en implimenteer, verskil van die van die vroue se sosiale netwerke. Die diepgaande verskille in governmentalities het gelei daartoe dat die nedersettings nie voldoen aan die behoeftes van die vroue en hul sosiale netwerke nie. In reaksie daarop het die vroue die nuwe nedersetting herontwerp om in hul sosiale netwerk behoeftes te voorsien. Integrale Teorie is in hierdie tesis gebruik om die verskille in governmentalities en hul verwantskappe uiteen te sit en beter te kan verstaan en ook om die Integrale benadering in die hantering van verskillende governmetnalities voor te stel. Die tesis dui daarop dat in orde om ten volle te verstaan en toepaslik te reageer op die uitdagings wat gepaard gaan met opgradering moet die wat in beheer is van alle perspektiewe en akteurs binne die opgraderings proses bewus wees en dit in ag neem.

Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016.
SMMEs have been touted as the major driver of any economy – they create jobs, reduce poverty level and generally improve the livelihood of a society. Even with these lofty advantages, SMMEs encounter numerous challenges. These range from lack of access to funding, poor education and understanding of small business management practices. Embedded in small business management practice, is the need to undertake proper marketing. Marketing has recently featured as one of the main challenges of small businesses. Lately several marketing channels have emerged in response to this challenge. These channels have been reported to have positive impact on the bottom line of businesses. This study sought to discover whether social media platforms are deployed within the hospitality sector in the Cape Metropole, Western Cape Province, South Africa, to enhance the growth of restaurants. The study was motivated by the lack of alternative marketing channels using social media platforms, especially in the hospitality industry in the Cape Metropole. Essentially, to achieve this aim, a survey was conducted of SMMEs with employment capacity of not more than 50 employees, specifically within the hospitality sector in the Cape Metropole. A quantitative methodology was applied, using a self-administered questionnaire, distributed to 100 SMMEs in the Cape Metropole. The method of data analysis was purposive. The findings of this research indicate that most of the sampled small businesses used social media platforms. The findings also suggest that SMMEs perceived social media to have moderately effective marketing tools, with WhatsApp as the most effective, followed by Facebook and Twitter. The findings suggest that most respondents used the platform to inform their clients about a business promotion; for new product marketing; for customer loyalty, and for socialising with clients. It was found that if the highest percentage, used for socialising, was then channelled towards strategic marketing, it would significantly boost small business marketing capabilities. This could fill the gap of sustainable marketing strategies.

According to Jensen (2000:215), though we talk of the growing digital divide between rich and poor countries, Africa has shown encouraging signs that it is rapidly adopting the Internet and making innovative use of the technology. Nevertheless, the continent is still well behind other developing regions of the world in taking advantage of the information and communication revolution. The main reasons for this are the limited and expensive telecommunication infrastructure, small markets, and lack of skills and awareness. At the end of 1996, just 11 of Africa’s 54 countries had local Internet access, but by February 2000 all of the continent’s countries had access in the capital cities (Jensen 2000:215). Excluding South Africa, the number of computers permanently connected to the Internet in Africa exceeded 10,000 early in 1999 (Jensen 2000:215). By January 2000, the total had increased to about 25,000, which means Africa, with an estimated population of 780 million people, has about as many Internet-connected computers (hosts) as Latvia, which only has a population of 2.5 million (Jensen 2000:215). Measuring the actual number of Internet users is difficult, but figures for the number of dial-up accounts supplied by Internet service providers (ISPs) show that Africa has more than 500,000 subscribers (Jensen 2000:215). Each computer with an Internet or e-mail connection supports an average of three users, a recent study by the UN Economic Commission for Africa (ECA) has found (Jensen 2000:215). This puts current estimates of the number of African Internet users at somewhere around 1.5 million. Most are in South Africa with approximately 1 million (Jensen 2000:215). Apart from the widespread use of Internet for business and entertainment purposes, social networking sites are becoming widely popular in South Africa. Although there has been little academic research on social networking sites in South Africa, there have been a few articles on websites, newspapers, and magazines that have touched on this phenomenon. Social networking sites, particularly Facebook, have become very popular among the adult internet user population, as both business and private applications. BMW South Africa, for example, has a Facebook page where video posts of recent car models and photos of cars are placed. The Facebook page also has a link to the company’s website (www.bmw.co.za) on the profile which takes a user straight to the commercial website. FM Tech (www.fmtech.co.za) is technology industry news and opinion website edited by Duncan McLeod, associate editor at the Financial Mail, South Africa’s top-selling and best-read weekly business, technology and current affairs magazine. McLeod’s article, What SA Internet users searched for in 2008, revealed that “Facebook”, “Cape Town” and “games” are the terms that South African Internet users searched for most often in 2008. Farber (2008) suggests that this is according to the results of US Web search giant Google’s annual “Zeitgeist” survey of the top searches worldwide. Farber also includes the year’s list of fastest-rising search terms which showed an enormous interest in international social networking sites. 1.2 Articles from popular media The following four popular articles describe the nature of social networking sites and its influence on South African users. Article 1: Cathryn Reece (2007) wrote an article entitled Facebook fever grips SA. “Cape Town - South Africans have embraced the internet social networking revolution, with over 50 000 new users signing on to the local Facebook network. The Facebook "South Africa" network currently has over 87 000 members - up from 35 000 in May. When a user registers on the site, they are given a blank profile page which they can update with their personal information and are encouraged to join a network. Members can then search the site for their friends and link up to each other, re-creating their social circle on the internet.

Thesis (MPhil)--Stellenbosch University, 2003.
ENGLISH ABSTRACT: The aim of this study was to investigate the nature and purpose of migrant social in Marconi Beam Informal Settlement, and Joe Slovo Park. The study found that migrant social networks served both economic and cultural functions. Through their social networks migrants seek to maximise their remittances to their areas as well as to convey information about the availability of jobs and housing conditions in the city. Newly arrived migrants depend on their kin and village mates for food, shelter, and sense of belonging in an environment that can otherwise be hostile. Similarly in times of crisis such as redundancy, property losses migrants can call on the support within their immediate area of residence or from other members based in their rural areas of origin. Furthermore, migrants visit their rural areas of origin to partake in marriages, initiation ceremonies, and funeral service. And many of the migrants who die in the city are transported to the rural areas for burial. Migrant social networks demonstrate the complex interconnectedness of the urban and rural spheres of life in both the economic and cultural aspects of life.
AFRIKAANSE OPSOMMING: Hierdie studie het die aard en doel van sosiale netwerke onder migrante werkers in die Marconi Beam informele nedersetting en Joe Slovo Park ondersoek. Daar is gevind dat hierdie netwerke ekonomiese en kulturele funksies vervul. Op ekonomiese vlak fasiliteer die netwerke die twee-rigting vloei van goedere en dienste tussen stedelike huishoudings en die landelike tuiste. D.m.v. netwerke onder migrante werkers word inligting oor die beskikbaarheid van werk, behuising en dies meer versprei. Gebasseer op die ideologiese aanname dat die landelike tuiste meer belangrik is as die stedelike huishouding, word materiële goedere en geld, wat in die stad verdien word, na die landelike tuiste oorgeplaas. Daarmee saam word stedelike uitgawes tot In minimum beperk. In die geval van gebeurlikhede kenmerkend van die stedelike situasie, soos verlies van werk of eiendom, wend migrante werkers hulle na die landelike tuiste vir hulp en ondersteuning. Op In kulturele vlak besoek migrante die landelike areas om deel te neem aan begrafnisse, troues en inisiasie seremonies. Baie van diegene wat tot sterwe kom in die stad, word na die landelike areas oorgeplaas vir hul begrafnis. Hierdie besoeke dien as bewys van die migrant se lojaliteit teenoor die landelike tuiste en gemeenskap. In die geheel gesien bevestig die sosiale netwerke onder migrante werkers die inter-afhanklikheid van die stedelike en landelike lewenssfere.

Thesis (DPhil (Sociology))--Stellenbosch University, 2008.
ENGLISH ABSTRACT: The purpose of this thesis is to investigate a group of Francophone African migrants in Cape Town during the decade following the end of the apartheid era. The focus of the thesis, however, is on the reasons why French-speaking Africans leave their countries of origin, the reasons for coming to South Africa, and finally the reasons why within South Africa, they decide to settle in Cape Town, with a particular accent put on the integration of these migrants into the local society. The thesis considers legal migrants, students, refugees and extra-legals as the four categories of migrants according to theoretical frameworks. A brief overview of selected theories of international migration is considered to provide a framework for the Francophone African migration to Cape Town. The theoretical causes of Francophone African migration are viewed through both theories on the initiation of migration and theories of the perpetuation of migration. Apart from the theoretical synopsis, the data on which this study is based are derived from both qualitative and quantitative methodological approaches. Alongside secondary sources, a series of interviews, based on categories of migrants and gender, were conducted in Cape Town, Johannesburg and Pretoria in South Africa, as well as in Libreville in Gabon. In-depth interviews and focus-groups aimed at collecting information concerning the three main questions of the study. The reasons for the departure of Francophone Africans from their countries of origin are complex and mainly depend on the categories of migrants. As far as legal migrants and students are concerned, economic, political, social and academic paralysis, career prospects and the desire to pursue studies are the main reasons. As for refugees and extralegals, armed conflicts, environmental catastrophes, economic and social deterioration and social capital seem to be the main causes. Since 1994, South Africa has claimed a strong leadership role on the continent because of its economic and political strengths. Educational infrastructure, the language factor and social capital are also reasons why migrants choose South Africa as a host country. The settlement in Cape Town depends on various factors, including the consideration of the city as first choice, safety concerns in other South African cities, the inability to settle in other cities, particularly Johannesburg, and social networks. French language seems to be a common language identity linking various ethnic groups residing in Francophone Africa. However, once migrants have established themselves in Cape Town, their ethnic, religious or political identities prevail. The thesis analyses the settlement of migrants in Cape Town by pointing out the complexities of migrant life in a case study of each category considered.
AFRIKAANSE OPSOMMING: Hierdie tesis het ten doel om ‘n groep Franssprekende Afrika migrante in Kaapstad, in die dekade wat direk op die einde van die apartheidsera gevolg het, te ondersoek. Die tesis fokus op die redes waarom Franssprekende Afrikane hulle land van oorsprong verlaat, die redes waarom hulle na Suid-Afrika kom en, laastens, die redes waarom hulle in Suid-Afrika besluit om in Kaapstad te bly – die klem is spesifiek op die integrasie van die migrante binne die plaaslike gemeenskap. Na aanleiding van die teoretiese raamwerke wat vir die studie oorweeg word, neem die tesis wettige migrante, studente, vlugtelinge en onwettige migrante as die vier kategorieë van migrante, in ag. ’n Bondige oorsig van uitgesoekte teorieë vir internasionale migrasie word as raamwerk vir die Franssprekende Afrikane se migrasie na Kaapstad oorweeg. Die teoretiese oorsake vir Franssprekende Afrikane se migrasie word deur beide die teorieë vir die inisiasie vir migrasie en die teorieë vir die bestendiging vir migrasie beoordeel. Naas die teoretiese sinopsis, word die data waarop hierdie studie gebaseer is, van beide kwalitatiewe en kwantitatiewe metodologiese benaderinge afgelei. Aanvullend tot die sekondêre bronne, is daar ook ‘n reeks onderhoude, gebaseer op kategorieë van migrante en geslag, in Kaapstad, Johannesburg en Pretoria in Suid-Afrika asook in Libreville in Gabon, gevoer – in diepte onderhoude en fokusgroepe met die doel om inligting rakende die drie hoofkwessies van die studie in te win. Die redes vir die emigrasie van Franssprekende Afrikane uit hulle oorsprongsland is kompleks en hang grotendeels saam met die kategorieë van migrante. Wat die wettige migrante en studente aanbetref is ekonomiese, politieke, sosiale en akademiese magteloosheid, loopbaan vooruitsigte en die begeerte vir die nastreef van studies, die hoofredes. Vir vlugtelinge en onwettige migrante blyk die hoofoorsake dié van gewapende konflik, natuurrampe, ekonomiese en sosiale agteruitgang en sosiale kapitaal te wees. Sedert 1994, het Suid-Afrika, weens haar ekonomiese en politieke vermoëns, ’n sterk leierskapsrol op die kontinent uitgeoefen. Opvoedkundige infrastrukture, die taalkwessie en sosiale kapitaal is nog redes waarom migrante Suid-Afrika as gasheerland uitsonder. Vestiging in Kaapstad hang van verskeie redes af, insluitende die inagneming van die stad as eerste keuse, veiligheidsaspekte in ander Suid-Afrikaanse stede en die onvermoë om in ander stede gevestig te word. Die klem in hierdie verband rus veral op Johannesburg en sosiale netwerke. Frans as taal skyn ‘n algemene identiteit te wees wat verskeie etniese groepe in Franssprekende Afrika met mekaar verbind. Tog is dit hulle etniese, godsdienstige en politieke identiteit wat gehandhaaf word sodra migrante hulself in Kaapstad gevestig het. Die tesis analiseer ook die vestiging van migrante in Kaapstad deur die kompleksiteite binne die leeftydsmigrasie van ’n gevallestudie vir elke kategorie in ag te neem.

Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2018.
The key objective of this study is to determine the effectiveness of social media as a banking communication tool for a selected commercial bank in the Western Cape, South Africa. A secondary objective is to measure bank users’ perceptions regarding the use of social media to market various banking products and portfolios. The study employs a confusion matrix design to collect and analyse data, combining quantitative and qualitative research methods to understand and address the research problem. An emerging understanding of integrated banking communication is the foundation on which this research is built. It provides a context for the study, and highlights the effectiveness and limitations of social media in banking. A review of the relevant SMBA affirmed the importance of the social media in banking, and provided the basis for a framework and approach to interactive banking. A comprehensive social media banking application (SMBa) could be designed in line with banking practices to create an enabling business environment. This could reinforce banking communication for South African banks and enable a tailor-made banking communication model aligned to social media, in order to develop a sharing-culture.

Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016.
Social media have exacerbated negative impact across all facets of commercial banks. The evolution and ubiquity of social media has permeated the unprecedented pressure which is unavoidable in two identified commercial banks located in the Eastern Cape (OR Tambo District, Mthatha) namely: ABSA and Standard Bank in this decade of information technology. Thus, social media have imposed negative impressions on employees’ understanding, thereby resulting in the negative perceptions of employees regarding its benefits and influence which drastically amounted to change of employee interactions and communication. The primary objectives of the study are to investigate the impact made by social media on teams in the banking sector and to ascertain the types of teams who are utilizing social media tools. A quantitative research method was employed whereby 194 questionnaires were distributed and 102 completed, thereby generating a response rate of 53%. The data were analysed using SPSS version 23.0. The results present the descriptive statistics in the form of graphs, cross-tabulations and other figures for the quantitative data that was collected. Inferential techniques included the use of correlations and chi square test values which were interpreted using p-values. This study findings revealed a significant relationship between biographical variables (age, gender, race, level of education, work experience, job category, job type, job level and employer) and five dimensions (understanding of social media, social media optimism, social media influence on human interactions, challenges of social media in banks and perceptions in business etiquette). The study’s findings revealed a positive and significant relationship between social networking as a great contributor to business productivity and that social media, as a medium, enhances communication effectiveness at 0.448** . However, social media optimism was found to be negative due to lack of trust. The challenges of social media have come with embedded risks of fraud, hacking of information and so forth. These impacts were identified as risks which could violate policies and procedures of financial institutions. This study concludes and recommends that branch managers from commercial banks (ABSA and Standard Bank) should formulate and develop policies to guide employees on the use of social media; this is to intensify intervention in the event of inevitable excessive loss in the financial strength of these commercial banks

The Internet has shifted from the Web 1.0 era to the Web 2.0 era. In the contemporary era of web 2.0, the Internet is being used to build and reflect social relationships among people who share similar interests and activities. This is done through services such as Social Networking Sites (Facebook, Twitter etc.) and the web blogs. Currently, there is a very high usage of Social Networking Sites (SNSs) and blogs where people share their views, opinions, and thoughts. This leads to the production of a lot of data by people who post such content on SNSs. As a result, SNSs and blogs become the ideal platforms for opinion monitoring and the trend analysis. These SNSs and Blogs could be used by service providers for tracking what the public thinks or requires. The reason being, having such knowledge can help in decision making and future planning. If service providers can keep track of such views, opinions or thoughts with regard to the services they provide, they can better their understanding about the public or clients’ needs and improve the provision of relevant services. This research project presents a system prototype for performing opinion monitoring and trend analysis on Facebook. The proposed system crawl Facebook, indexes the data and provides user interface (UI) where end users can search and see the trending of a topics of their choice. The system prototype could also be used to check the trending topics without having to search. The main objective of this research project was to develop a framework that will contribute in improving the way government officials, companies or any service providers and normal citizens communicate regarding services they provide. This research project is premised on the conceptualization that if the government officials, companies or any service providers can keep track of the citizen’s opinions, views and thoughts with regards to services they provide it can help improve the delivery of such services. This research and the implementation of the trend analysis tool is undertaken in the context of the Siyakhula Living Lab (SLL), an Information and Communication Technologies for Development (ICTD) intervention for Dwesa marginalized community.

Social media has become one of the defining features of the technological advances known as Web 2.0. As social media has increased in popularity, so businesses are expected to participate. Social media platforms enable businesses to widely broadcast a message as well as interact directly with individual customers. Customers are also able to interact directly with one another and share information and reviews about products and services offered. This suits the tourism industry particularly well. Internationally, research has shown that individuals use social media and other online tools to research potential holiday destinations. In addition social media is used during travel to share snapshots and commentary as well as after travel, through reviews and recommendations on platforms such as TripAdvisor. However, few studies have investigated how tourism destinations use social media to attract new clients and retain existing clients. Very little research has been done on tourism and social media in South Africa despite the importance of this industry to Gross Domestic Product (GDP). This study focused on four-star establishments within the photographic wildlife tourism industry in the Eastern Cape of South Africa. An initial survey of social media participation was carried out within the framework set out by Chan and Guillet (2011); this was then followed up with interviews with selected managers. Results showed that, in general, Private Game Reserves (PGRs) had embraced social media as a communication and marketing platform; despite concerns raised about the lack of control over content as well as poor understanding of the influence social media might have on the bottom line. TripAdvisor, Facebook and Twitter were the most commonly used platforms due to management familiarity with the platform and their ease of use. Few lodges utilised blogs or content sites such as YouTube and management cited time commitments associated with this type of platform as a reason for non-participation. However, although most PGRs or lodges had a profile on social media, this did not always mean active participation. Frequently, lodges began updating but gradually stopped after a few months. It was noted however that only one of the lodges interviewed retained an individual whose sole responsibility was social media; generally lodges did not feel that a dedicated person was necessary. This may result in a lack of time available on the part of the individual responsible or simply be a case of not understanding the platform or how to use it effectively. However, none of the PGRs with poor social media participation responded to interview requests and therefore it was not possible to determine the reasons for their poor participation. Among those lodges that actively participated, most succeed in retaining fans and followers through consistent posting of relevant and interesting content as well as customised responses that encouraged fans or followers’ interaction. However, there did not appear to be any evidence of using social media to learn about fans and followers in order to better customise the lodge offerings. This may not be necessary in this type of industry as PGRs sell a specific product and have a limited ability to customise offerings. In addition, there may be other sources of market information which lodges prefer to use. Special offers, competitions and promotions had limited success on social media. Generally, lodges used social media to promote links to a dedicated competition or promotions page. In conclusion, the managers interviewed felt strongly that social media had made a measureable impact on the tourism industry and was a channel that was here to stay. Further research around the best practice and most effective use will enable PGRs to develop and maintain effective strategies for social media participation.

The use of cellphones has increased all over the world. That invites many academics to conduct research on the usage of these devices, especially by young people, since young people join Social Network Sites (Facebook, Mxit, 2go, Whatsapp) and use a shorthand language. Most studies are related to the use of English and other languages that are recognised by computer software. There are few studies, if any, that have been done in relation to the use of African Languages on these sites. This research therefore aims to seek to explore the use of African Languages, especially isiXhosa, in assessing how technology might help in language development through the usage of SNSs that learners already use to equip them with educational material in their mother tongue. This study was conducted in two high schools, Nogemane Senior Secondary School in a disadvantaged and remote rural community with limited access to additional educational material such as magazines, newspapers, and television. The school also lacks basic study materials such as textbooks from the Education Department and they have no access to a library and laboratory. They also only have very few subjects to choose from. Nombulelo Senior Secondary School is in Grahamstown. This school has good infrastructure and learners have access to different technological devices and they can access libraries. What is common between learners in both schools is that they are all doing isiXhosa as a first language and are using SNSs to interact with each other. This study has found that learners enjoy using SNSs rather than reading the printed books. Furthermore, they enjoy and prefer interacting in isiXhosa in their conversations. Learners also use the web to post and show their creative writing, regardless of the shorthand form writing they use on the SNSs. This study has found that learners are not well equipped with basic isiXhosa skills when reaching the FET phase. They lack the understanding of standard isiXhosa idioms and proverbs. That clearly means that they are equipped in the more modern forms of literature rather than the traditional oral forms. IsiXhosa teachers also see SNSs as the better platform to engage with learners and they suggest that there must be a section in the subjects at school that teaches about cyber bullying and being safe online. This thesis also presents examples of new and contemporary forms of SNS-speak that are used by learners in both the rural and urban schools. This study is more concerned with SNSs for literacy development and to assess whether the shorthand writing has negative or positive effects in writing isiXhosa. This is done against the backdrop of a literature review which explores new literacies, computer mediated communication, social identity models as well as language policy and planning.

The aim of the qualitative study was to explore the phenomenon of social networking and the possible influences it could have on adolescents‟ way of interacting socially. The study was conducted from a gestalt perspective and also incorporated aspects of developmental theory. Learners (12-18 years old) from a high school in the northern suburbs of Cape Town participated in semi-structured interviews voluntarily. Parents and teachers also participated in the study by forming part of focus groups. The study indicated that although social networking is a beneficial social tool for adolescents, it could become an obstacle during social interaction which is not mediated through an electronic or mobile network. From the study it can be concluded that social networking is a positive social tool, which could become dangerous for adolescents‟ social interaction abilities when used inappropriately.
Social Work
M. Diac. (Play Therapy)

Before the 1990's, African migrants did not perceive South Africa as an ideal migration destination. This changed after the end of the apartheid era. The new political climate in the country and the new migration movements linked to increased globalisation changed the situation significantly. South Africa became an attractive migration destination, particularly also for professional African migrants. In this dissertation a select group of black professional/skilled migrants from non-SADC countries, who are resident in Cape Town, are studied. It is shown that such transients defy any migration typology within the South African context. Their position in the world of economic migrants is not automatically one of cosmopolitanism, privilege and glamour. Their decision to migrate is also not necessarily voluntary. The explication and analysis of the context and circumstances of the migrants are conducted with specific reference to: - professional mobility vis a vis identity, culture and community - human mobility and globalisation - the demographics and legalities of immigration to South Africa - origin, identity and the construct of `home' - the `host' nation and perceptions, stereotypes and xenophobia - personal networks and adaptation - the notion of space becoming place. What is thus demonstrated and interrogated is that `belonging' in this world is a process of change and fluctuation. `Crossing borders' will mean different things to different people - especially also for skilled/professional migrants. Issues such as class, gender, race, citizenship, ethnicity and sexuality, play a role in how `belonging' is defined and how people assign meaning to movements across borders.
Anthropology and Archaeology
(MA (Anthropology))

The aim of this research is to shed more light on an aspect identified as a gap in knowledge in the literature; the use of a social networking service as knowledge sharing platform. More specifically, this research sets out to establish if the social networking service Twitter could be used as knowledge-sharing platform in small South African businesses in the Western Cape. A mixed method research design is used. This includes gathering data through questionnaires as well as conducting semi-structured interviews for case study participants. The sample comprises 122 questionnaire participants together with 14 semi-structured interview participants across three small businesses located in the Western Cape Province. Although it is apparent from the study conducted that small businesses are not yet willing to forego traditional platforms such as Email to use Twitter exclusively as a knowledge sharing tool, the researcher proposes a case for using Twitter, which he believes, could take the most advantage of the functions Twitter brings to a small business operation.
School of Computing
M. Sc. (Computing)

Since the advent of the Internet, the number of individuals and organisations using tools such as the World Wide Web and cell phones has increased, and is continuing to grow at a rapid pace. Social media has provoked fundamentally different ways of doing business, and organisations rapidly had to get on this social media bandwagon to stay up to date with the latest market trends and ahead of the competition. Although social media is already broadly used among South African businesses, the perception regarding the use of social media as a promotional mix element has not been investigated sufficiently in South Africa. The primary purpose of this study was therefore to determine the perception of star-graded accommodation establishments, operating in the Western Cape province of South Africa, regarding the use of social media as a promotional mix element. A broad and in-depth literature review was conducted on the use of social media and social media as a probable promotional mix element. An empirical study was conducted, in which data was collected from star-graded accommodation establishments operating in the Western Cape by means of a web-based (computer-assisted) self-administered questionnaire. A quantitative approach was followed in order to satisfy the research objectives of this study. The results of this research study indicate that social media is perceived to be an instrumental marketing element in star-graded accommodation establishments and can indeed be considered an element of the promotional mix.
Business Management
MCOM (Business Management)