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Ashok, P. "Gender and Behaviour Differences Influencing on Web Shopping." Shanlax International Journal of Management 8, no. 4 (April 1, 2021): 54–59. http://dx.doi.org/10.34293/management.v8i4.3809.
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Despite several pieces of evidence showing the growth of Internet usage by Indian consumers. Online sales show less than 1 percent of the total retail sales in India. This may represent a great potential to grow yet some obstacles to overcome for online retailers. Many Indian consumers have low self-efficacy in using the Internet and feel shopping online to be eccentric. It seems that even for those who use the Internet regularly, the Internet is mainly for searching product information, comparing prices, and checking consumer reviews rather than making a purchase. Thus, the purpose of this study is to identify factors affecting Indian consumers’ attitudes towards shopping online. This information will help Internet retailers find a way to encourage Indian shopper’s online purchase behavior. Previous studies (i.e., Bhatnagar et al., 2000; Jarvenpaa and Todd, 1997; Vijayasarathy and Jones, 2000) attempted to identify factors affecting Indian online consumers’ online purchases. However, only risk and benefit factors identified from the US studies were applied to the Indian web shopping context, failing to incorporate Indian culturespecific factors. Thus, the purpose of this study is to identify factors affecting Indian consumers’ web shopping gender behavior, specifically elucidating them in the Indian context. In addition to the previously identified factors (i.e., Convenient and time-saving, on-time delivery, availability of detailed information about the product, safe and secure while shopping online, selection of goods available on the internet is a very broad, special offer/discounted prices, convenient and time-saving, shop online from a trustworthy website, easy price comparison to online and offline stores. Web shopping only if online prices are lower than actual price etc.); this study included Indian gender-specific factors that may play an important role in determining Internet adoption for e-commerce. Also, a potential gender difference in identifying factors affecting male/female purchase behavior was investigated.
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P., Sashikala, and Girish G. P. "Factors Influencing Retail Investor’s Trading Behavior in Indian Equity Market." International Journal of Business and Management 10, no. 11 (October 26, 2015): 206. http://dx.doi.org/10.5539/ijbm.v10n11p206.
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In this study we identify the factors which influence and affect retail investor’s trading behavior in Indian equity market. To identify the factors, we use primary data collected from retail investors belonging to different age group, professional backgrounds and demographics of India. The results of the study suggest that factors like broker’s advice, personal analysis, current price of the equity stock, financial analyst’s recommendations, inclination towards online trading; investor’s confidence in advice given by his/her financial advisor plays a major role in influencing and affecting trading behavior of retail investors. The result of the study gives insights to firms offering financial services in developing nation like India to keep these factors in mind while offering products/services or in their marketing campaigns while targeting retail investors of Indian equity market.
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Nayyar, Varun, and Roopali Batra. "Does online media self-regulate consumption behavior of INDIAN youth?" International Review on Public and Nonprofit Marketing 17, no. 3 (May 17, 2020): 277–88. http://dx.doi.org/10.1007/s12208-020-00248-1.
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Khare, Arpita, Shveta Singh, and Anshuman Khare. "Innovativeness/Novelty-Seeking Behavior as Determinants of Online Shopping Behavior Among Indian Youth." Journal of Internet Commerce 9, no. 3-4 (November 18, 2010): 164–85. http://dx.doi.org/10.1080/15332861.2010.529054.
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Muruganantham, G., and Ravi Shankar Bhakat. "An Empirical Study of Impulse Buying Behavior in Online Bookstores." International Journal of Online Marketing 3, no. 3 (July 2013): 1–17. http://dx.doi.org/10.4018/ijom.2013070101.
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Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in online stores. This paper presents the study of various aspects of online impulse buying viz. hedonic shopping, website quality, trust, situational factors and variety seeking in Indian context. With the data collected from the online survey method the different antecedents of impulse buying have been analysed and reported on the basis of their significance. The hedonic shopping was found to be the major factor influencing impulse buying in online bookstores. This study also discusses about the managerial issues, suggestions and implications for the future researchers. The understanding of the behavior of the online shoppers in terms of their impulsive behavior would be helpful for the marketers and academicians.
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Chaudhary, Richa. "Green buying behavior in India: an empirical analysis." Journal of Global Responsibility 9, no. 2 (May 8, 2018): 179–92. http://dx.doi.org/10.1108/jgr-12-2017-0058.
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Purpose Using insights from theory of planned behavior (TPB), this study aims to examine the determinants and their relative importance in predicting green buying behavior among young educated consumers in India. Design/methodology/approach Data are collected from 202 young Indian consumers using online questionnaire survey. Confirmatory factor analysis is used to ensure the reliability and validity of study measures in the present context. Structural equation modeling is used to test the proposed research model. Findings Findings confirm perceived value and willingness to pay premium as significant predictors of the green purchase intention. In turn, green purchase intention significantly influenced green buying behavior. Practical implications This study by advancing the understanding on the factors influencing green product purchase intention and behavior among Indian youths will help the policymakers to design policies and programs to encourage the adoption of green purchase behaviors, which in turn will help in addressing the problem of environmental sustainability, which the whole world is struggling with. Originality/value This study validates the importance of TPB framework in comprehending consumer green product purchase intention and behavior in a culturally different context of India. Thus, this study contributes to the green marketing literature by examining the unique combination of variables in predicting green buying behavior in an integrated framework. It also extends the TPB by demonstrating the importance of additional constructs, perceived value and willingness to pay in predicting green purchase intention and behavior among young millennials in India.
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Barat, Somjit. "Attitudes of the Indian Middle Class: A Theory of Planned Behavior Approach." Athens Journal of Business & Economics 8, no. 1 (September 20, 2022): 407–28. http://dx.doi.org/10.30958/ajbe.8-1-2.
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The author conducts a pilot study to investigate whether the benefits of global marketing and the purported liberal policies of the Government of India have percolated to the Indian middle-class since the year 2014, when the present government came to power. The author collects data through online surveys from Indian citizens, and then conducts a qualitative analysis of the same to test six propositions based on Maslow’s Hierarchy of Needs Model and the Theory of Reasoned Action. The author finds moderate to strong support for five of his propositions and sets the stage for a more robust research study that the author is planning to conduct on this highly relevant topic. Keywords: globalization, consumer experience, marketing strategy, political marketing
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Chatterjee, Sheshadri. "Is data privacy a fundamental right in India?" International Journal of Law and Management 61, no. 1 (February 11, 2019): 170–90. http://dx.doi.org/10.1108/ijlma-01-2018-0013.
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Purpose The purpose of this study is to identify how the privacy policy can be framed for protection of personal data and how the latest judgement of full bench of Supreme Court of India has dealt with right to privacy in India. Design/methodology/approach The study uses the latest Supreme Court judgement on right to privacy and historical cases on right to privacy in India. This paper uses Indian Constitution as a source of Information for study along with case laws and judgements of different courts in India. Findings This paper tries to find if personal data privacy is a fundamental right in India. In addition, the paper provides recommendations to different concerned authorities on protecting personal information in online platform. Research limitations/implications This study deals with privacy issues so far as Indian citizens are concerns and does not focus on other countries. Moreover, the study tries to understand the issue of fundamental rights from Indian Constitution perspective. In addition, the recommendations provided to the policymakers and other authorities of India have wide implications for formulation of new policy and management of personal data, so that it should not go to wrong hands and the personal data and privacy is protected of the citizens. Practical implications Millions of people put their personal information in online platform. In addition, there are few government initiatives in India such as Aadhaar card where the biometric information is taken from the residents of India, and in many cases, the personal data are compromised under various circumstances. As the personal data of the citizens are in question, thus the study has direct practical implication mainly for all the citizens whose personal data are available in online platform. Social implications This study has social implication as it dealt with the “personal data” of the citizens of India. As the paper discusses the issue of protection of personal data in the context of right to privacy, thus this study has a direct social impact so far as online citizen of India is concerned. Originality/value This paper is timely, original and discusses the contemporary issue of online data privacy and fundamental right in India. This paper is a useful resource for the researchers, policymakers and online users who deal with personal data-, right to privacy and data privacy policy-related areas.
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Mondal, Shaikat, and Himel Mondal. "Online Pornography Seeking Behavior and Its Relation to Literacy Rate and Financial Status of Indian States." Journal of Psychosexual Health 2, no. 1 (January 2020): 71–76. http://dx.doi.org/10.1177/2631831819898563.
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Background: Pornography has become widely accessible due to the popularization of smartphones and internet connectivity. Consuming pornography has multiple effects on an individual and on society. Our research question was if pornography-seeking behavior has any correlation with education and financial status in Indian states. Objective: To find the online pornography-seeking behavior of Indian internet users according to states and find its correlation with the literacy level and per capita net state domestic product (NSDP). Methods: Trends of internet search about pornography-related keywords (namely, porn, XXX, Xvideos, and sex) were obtained from a public domain https://trends.google.com/trends . State-wise relative search volumes were compared with the literacy rate and NSDP of the state. Pearson correlation coefficients were calculated with the help of GraphPad Prism 6.01 (GraphPad Software, Inc., California, USA). A P < .05 was considered statistically significant. Results: Northeastern states showed a higher volume of overall online pornography searches. There was no significant correlation between the literacy rate and relative search volumes of pornography-related keywords. Overall pornography-related search volume showed a significant negative ( r = –0.49, P = .003) correlation with NSDP. Conclusion: Online pornography seeking behaviors in Indian states are not related to the literacy rate of the state. A higher volume of searches is from states with lower NSDP. The underlying factors for this finding should be explored in a future study.
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Joshi, Rohit, Rohan Gupte, and Palanisamy Saravanan. "A Random Forest Approach for Predicting Online Buying Behavior of Indian Customers." Theoretical Economics Letters 08, no. 03 (2018): 448–75. http://dx.doi.org/10.4236/tel.2018.83032.
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Singh, Vinita, Ranjan Chaudhuri, and Sanjeev Verma. "Psychological antecedents of apparel-buying intention for young Indian online shoppers." Journal of Modelling in Management 14, no. 2 (May 10, 2019): 286–311. http://dx.doi.org/10.1108/jm2-05-2018-0059.
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Purpose This paper aims to determine a scale for measuring psychological factors of apparel-buying intention for young Indian online shoppers. Design/methodology/approach Churchill’s three-stage systematic scale-development methodology is used to develop a psychometric scale. Items were generated and selected in Phase I, followed by scale refinement in Phase II and scale validation in Phase III. Findings The final scientifically validated scale has 36 item scales that measure 10 psychological factors of apparel online-buying intention for online shoppers, from which “perceived value” emerged as the most significant factor. Research limitations/implications This scale is a sector-specific scale that cannot be generalized to other sectors; therefore, further iterations/customizations should be made in future studies for applicability in other sectors. Practical implications This reliable and valid scale will help marketing managers to understand online shopper behavior and formulate effective strategies for online shoppers. Originality/value This paper, to the author’s knowledge, is the first attempt to develop a validated tool to measure the psychological factors of apparel-buying intention for young Indian online shoppers. This scale encompasses all important touch-points in measuring psychological factors influencing online buyer behavior for apparel products.
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Punyatoya, Plavini. "Effects of cognitive and affective trust on online customer behavior." Marketing Intelligence & Planning 37, no. 1 (February 4, 2019): 80–96. http://dx.doi.org/10.1108/mip-02-2018-0058.
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Purpose Although prior works in online retailing have addressed the influence of trust on customer responses, they conceptualized trust as a single dimension. Based on social-psychological literature and sociological literature, this study proposes that consumer trust in an online retailer has two principal forms: cognitive trust and affective trust. The purpose of this paper is to examine various factors influencing the development of each form of customer online trust and the subsequent effect on customer satisfaction (CS) and loyalty intention (LI). Design/methodology/approach Survey approach is employed to validate the research model. Data are collected from 334 Indian consumers and using structural equation modeling the causal pathways of the model are investigated. Findings The results show that cognitive trust and affective trust are empirically distinguished variables in online retailing context. Cognitive trust and affective trust are found to mediate the relationship between perceived website quality, security and privacy policy, prior-interaction experience, perceived e-tailer reputation and shared value and CS. CS also positively influences LI toward the online retailer. Practical implications The paper provides interesting insights about Indian consumers’ evaluation of online retailers. These useful insights would enable both international and national online retailers to develop and apply different strategies to improve customer trust, which is a key driver of CS and LI. Originality/value Drawing from signaling theory and organizational studies literature, this paper investigates the relationship between different antecedents and affect-based and cognition-based trust in online retailing context. In particular, this is the first study to examine multi-dimensional nature of consumer trust in online retailing context. Besides, this paper clearly shows that cognitive trust and affective trust are the mediating variables that positively affect CS toward online retailers and help in building strong customer LI.
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Kansal, Purva. "Online privacy concerns and consumer reactions: insights for future strategies." Journal of Indian Business Research 6, no. 3 (August 12, 2014): 190–212. http://dx.doi.org/10.1108/jibr-06-2012-0046.
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Purpose – The present study aims to identify and study the online privacy concerns, its explanatory variables and their affect on reactions and online purchasing behavior of Indian consumers. Globalization means that companies are setting manufacturing units where their cost dynamics are most attractive and then servicing the customers in different markets. Therefore, today, most of the globalized firms are using technology to overcome physical barriers with the customer. The value chains are being reorganized to come up with innovative strategies for sales, delivery and service channels. These strategies use Internet as a competitive tool, thereby providing marketers with a completely new landscape to work with. This channel means that now even the tangibles (products) are being sold on the basis of intangibles (services). In this landscape, the success of an online business depends on its capability to think globally and act locally. Sensitivity displayed by a company to effects of cultural nuances on a consumer’s psychological constructs will determine the success of a company and its strategy. It is in this backdrop that the current study was undertaken. Design/methodology/approach – To establish a relationship of the consumer privacy concerns and consumers’ reactions and their online purchase behavior, data were collected on the basis of a self-administered structured questionnaire. Data were collected from 150 respondents. Confirmatory factor analysis in LISREL (8.70) was done to check the validity of the scale. Incremental fit indices and parsimonious fit indices were used to interpret whether the model fit the data. Further, data were analyzed using factor analysis, correlation and chi-square tests. Findings – The study found several significant correlations between consumer’s online privacy and their behavior. The study made attempt to study only linkages and not a causal relationship. This study found that there was a correlation between online privacy concerns and consumer behavior. Indian consumers opted to voice and complain about privacy concerns, and hence, companies need to invest in recovery strategies. Furthermore, Indian consumers exhibited more of a refrained behavior rather than hedonic purchase behavior. However, refrained behavior was a first step toward the latter. To promote refrained behavior, marketers need to work with a model which provides Indian consumers with an assurance of procedural fairness and fair information practices. These companies need to invest in software, rewards, detailed privacy notices and tangibles to motivate customers into transacting online. Armed with this information a marketer can also invest into the right kind of privacy and security tools. Research limitations/implications – Due to the limited sample size, the results of the study can be generalized to a limited extent. Practical implications – The results would help online marketers maneuver the target consumer’s behavior in the desired direction. The results would help companies design and invest in the right kind of privacy and security tools, for the target segments matching the sample. Originality/value – The manuscript is based on a unique data set collected for this study. The references have been cited as per American Psychological Association (APA) rules. The work is original.
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Sharma, Manoj Kumar, P. Marimuthu, Nitin Anand, Suma N, Thamilselvan P, Pranjali Chakraborty Thakur, Priya Singh, and Hemant Gupta. "Sexting and Self-Esteem Among Youth: Preliminary Trend for Building Cyberliteracy." Journal of Psychosexual Health 1, no. 3-4 (July 2019): 271–74. http://dx.doi.org/10.1177/2631831819890768.
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Objectives: Online activities have influenced the expression and indulgence in sexual behavior. Sexting has become one of the modality to express sexual behavior. The present study explored sexting in the Indian context as well as its relationship with self-esteem. Methods: 300 young adults in the age group of 17 to 20 years were assessed for sexting behaviors. Results: Studies showed that males engaged more in sexting and that there was absence of a significant difference in self-esteem and sexting. Conclusions: It has implications for screening sexting behavior among youth as well as for enhancing cyberliteracy among youth for sexting behaviors.
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Bhattacharyya, Som Sekhar, Sumi Jha, Shubham Khandelwal, Pulkit Jain, and Anshul Ekka. "Development of a Model for Review Sharing in the Context of Mobile Phone Purchase Amongst Indian Millennials." International Journal of Asian Business and Information Management 12, no. 2 (April 2021): 137–56. http://dx.doi.org/10.4018/ijabim.20210401.oa9.
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Online reviews provided important information towards affecting consumers' online shopping behavior. However, little research had been done in India how reviews influence young consumers' online buying behavior and review sharing. Millennials are experimental in nature and also are influenced by peers. The purpose of this research was to study the influence of online reviews on millennials' purchase behavior and study the characteristics. It was carried out in two phases in series (quantitative survey followed by qualitative interviews). The analysis was carried on primary data collected from a sample of 297 millennials with diverse backgrounds through an online survey. Factor analysis was then used in the first phase. Scale development was done to operationalize variables followed by structured equation modeling. A model on online customer reviews (OCR) sharing was developed. ANOVA was used for hypothesis testing. Qualitative findings arrived through content analysis. The research empirically attributed that reviews matter for individuals with distinguishing traits.
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Sahney, Sangeeta, Koustab Ghosh, and Archana Shrivastava. "“Buyer's motivation” for online buying: an empirical case of railway e-ticketing in Indian context." Journal of Asia Business Studies 8, no. 1 (December 20, 2013): 43–64. http://dx.doi.org/10.1108/jabs-07-2011-0036.
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Purpose – India has a big pool of internet savvy population that is not only accessing the internet but also buying online. Online shopping could be defined as the concept of buying and selling of goods over the internet. From the perspective of the seller, it is the attempt on the seller's part to attract and persuade the prospect to conduct the purchase decision-making process, and ensure satisfaction and loyalty. From the perspective of the buyer, online purchase behavior is the degree to which consumers access, browse, shop and transact and repeat the behavior. With a revolution in the very basics of transaction from a physical store format to a non-store one, the retail industry has begun to understand the indispensability of the internet as a medium of transaction. However, the rate of diffusion and adoption of the new phenomenon among consumers is still relatively low. With the internet advancing new opportunities, it is important to understand the factors that could motivate Indian consumers to indulge in online buying. This paper is a theoretical attempt at conceptualizing “motivation” as a construct, in the context of online buying and testing it empirically. The objective of the study is to explore the critical motivational factors that influence the online buying decision of people, and to establish their causal impact, if any, through developing an integrated model. Design/methodology/approach – The study, descriptive, diagnostic, and causal in nature, has been conducted in the context of online buying of railway tickets in India. In the first phase, a pilot survey was conducted on a sample of 100 users of the online railway reservation. After having tested the survey instrument for validity and reliability, the second phase of the study was conducted on a sample of 327 users of online railway reservation facilities. A series of multiple regressions analyses was conducted to determine the causal impacts of critical motivational parameters on online reservation of railway ticket by users in the Indian context. The analysis of demographics based on gender and age groups were also made to capture the cross-comparisons of critical motivational attributes. Findings – The results were in expected direction and fulfilled the research aims of the current study. The factor analysis had grouped the items into nine constructs with 38 items. For analytical purposes, descriptive statistics were used through measures of central tendency and dispersion. The item total correlations to each construct were found significant. All the critical motivational constructs were found to have a significant impact on the intention of buyers of booking/purchasing railway tickets online in India. The analyses of demographics established that as far as gender is concerned, all the critical motivational attributes to online buying intention have no significant differences between men and women; however, for age groups it was observed that some of the attributes were found significant and others were not. Originality/value – Through identifying and empirically establishing critical motivational parameters in online reservation of railway tickets in Indian context across demographics, this study helps to understand what consumers expect from the online reservation facilities from the railways for their convenience and satisfaction. By examining the various dimensions explored and established in this study, the concerned authority can develop a better understanding of consumer needs and expectations. Academicians and researchers can use this study for assessing consumer motivation towards online reservation of railway tickets in Indian context, and identifying such attributes that would lead to favourable motivational disposition towards online reservation of railway tickets. The policy decision makers of railway authority may also use the findings of this study as a resource, while constructing, managing, and evaluating their marketing strategies in the Indian context.
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Raman, Prashant. "Online Shopping Characteristics and Their Influence on Female Buying Behavior." Journal of Electronic Commerce in Organizations 18, no. 4 (October 2020): 1–29. http://dx.doi.org/10.4018/jeco.2020100101.
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Female online shoppers in the Indian e-commerce industry are growing day by day and the online vendors need to understand their shopping habits to approach them in a better way. A conceptual model is proposed that extends the theory of planned behaviour (TPB) model with three additional constructs namely, trust, convenience, and customer service. The proposed model is examined by means of questionnaire responses collected from around 529 online shoppers. The study reveals that customer service has the major influence on the female's attitude to shop online and perceived behavioural control acts as the most influencing factor in female shoppers' willingness to buy online. The overall descriptive power of the proposed model has an R2 of 52% for female's willingness to use online shopping and an R2 of 46% for attitude towards online shopping. Since it is difficult to attract new shoppers and retain existing customers, excellent customer service can be the answer to the problems related to customer retention and customer loyalty in the online context.
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Verma, Deepak, and Harish Kumar Singla. "Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping?" International Journal of Online Marketing 9, no. 4 (October 2019): 33–46. http://dx.doi.org/10.4018/ijom.2019100103.
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The authors attempted to understand the consumer behavior of fruit and vegetable shoppers in India and identify whether companies offering convenience can break the jinx of orthodox/habitual shopping. The important motivators for online shoppers and orthodox shoppers are identified which was followed by a survey from India's two major cities, Delhi NCR and Pune. The authors observe that online shoppers are mostly driven by convenience in terms of travel time savings, to avoid crowds, queuing, home delivery, avoiding driving/ traffic situations, whereas orthodox shoppers are driven by freshness and quality of fruits and vegetables and give more importance in having a personal touch while purchasing. Orthodox shoppers do get hassled with crowding, queuing, but still they stick to their habitual buying behavior and do not go to the option of online shopping.
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Arora, Nupur, and Aanchal Aggarwal. "The role of perceived benefits in formation of online shopping attitude among women shoppers in India." South Asian Journal of Business Studies 7, no. 1 (March 5, 2018): 91–110. http://dx.doi.org/10.1108/sajbs-04-2017-0048.
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Purpose The purpose of this paper is to investigate the role of perceived benefits, namely, price, convenience and product variety in formation of online shopping attitude. The paper also studies the impact of online shopping attitude on online shopping intentions by the application of the theory of reasoned action. Design/methodology/approach A self-administered and structured online survey was conducted targeting female online shoppers of four metropolitan cities of India. A sample of 508 online shoppers was considered in the online survey. Confirmatory factor analysis was used to evaluate the research constructs, validity and composite reliability. Structural equation modeling and path analysis was also used to examine the hypothesized relationships of the research model. Findings The authors of the paper reveals that price benefit, convenience benefit and product variety benefit has a significant positive impact on online shopping attitude and there is a considerable positive relationship between online shopping attitude and online shopping intention among women in India. Product variety was found to be the most important perceived benefit for Indian women. Research limitations/implications The research sample included only women shoppers who indulge in online shopping. Future research is encouraged to emphasize on other groups and gender to identify with their online shopping attitudes. Another important limitation of the study is consequent from the geographical perspective of the present study; that is India. The findings are not necessarily applicable to the rest of the world. Therefore, reproduction of the current study in diverse countries would probably support and confirm its findings. Also, the present study is cross-sectional which does not demonstrate how attitudes of online shoppers may alter over time. The authors of the current study encourage future research to apply a longitudinal design to the study to understand the transforms in consumers’ attitudes toward online shopping over time. Finally, this study explained a general phenomenon, thus future research can be directed toward particular websites which may present different results. Practical implications The study supports the significance of perceived benefits (price, convenience and variety) as key drivers of attitudes toward online shopping among women in India. Marketers should distinguish the way they indulge their customers based on their perceived benefits of online shopping. In developing countries like India, where consumers, especially women, are generally depicted as risk averse, online shopping attitude plays an important role in the success of e-tailers. Certainly, if online shopping would not attach meaningful value and benefits to consumers, they would have negative attitude toward the same. Additionally, the empirical research study demonstrates variety to be the most important benefit for Indian women; ecommerce retailers should focus on maximizing the same to enhance online purchase intention among women customers. Women empowerment being the agenda in India currently, online retailers’ managers can benefit from such conclusions for targeting this huge untapped market and for future e-marketing policies. Originality/value This research paper is one of the very few endeavors that investigated online shopping attitudes in India. Prominently, it exposed the role of perceived benefits in online shopping attitude in India. Price is one of the most critical factor concerning Indian shoppers which is a part of the present study. National and international e-tailers preparing to develop and expand their operations to India have now important empirical verification concerned with the determinants of online shopping attitudes and behavior in India which shall aid in marketing strategy development and implementation.
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Madhani, Jeet Virendrabhai, and Krunal Hareshkumar Rajyaguru. "IMPACT ANALYSIS OF DIGITAL MARKETING: AN INDIAN PERSPECTIVE." Jurnal Manajemen dan Kewirausahaan 22, no. 2 (September 1, 2020): 161–64. http://dx.doi.org/10.9744/jmk.22.2.161-164.
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The increasing use of digital media by consumers, companies utilizes digital marketing to outreach their market segments. The purpose of this study is to determine marketing strategies commonly utilized in digital communication and identify the preferred by consumers which influences decision making. Consumers have been identified as a driving force for online shopping. While there have been numerous studies about digital advertising, there has been little academic research focused on type of digital marketing strategies are preferred and influences their consumer’s behavior. A survey of 225 consumes indicated a preference for side panel ads and email ads; they do not like pop – up advertising. If provided a personal benefit like discount or reward they will write an online product review.
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Hawaldar, Iqbal Thonse, Mithun S. Ullal, Felicia Ramona Birau, and Cristi Marcel Spulbar. "Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study." Sustainability 11, no. 17 (August 26, 2019): 4637. http://dx.doi.org/10.3390/su11174637.
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This empirical study contributes towards identifying the effect of both fake and real discounts in the Indian marketing environment. A common but unsustainable practice in India is to increase the selling price and then offer a discount on the product. Increasing sales based on fake discount pricing strategy is a primary business development objective in India. The discounts, however, vary across store type and time and are based on product features. The selected databases were collected from the top five Indian e-commerce portals in terms of volume of sales, and from popular brick and motor outlets of tier 2 and tier 3 cities in India. The empirical results indicate that offers based on price in India had an impact of 2.8 times higher than the actual quality of the product. The outcomes suggest that marked price has a significant impact on consumer’s behavior. The results also indicate the existence of a strong correlation between trapping fake discounts and purchase by deceiving and persuading customers in India. Research is empirical in nature and respondents have been selected based on purposive sampling. The study is limited to tier 2 and 3 cities of India for 250 days, and the results are applicable to online and offline retail stores.
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Kanchan, Upasana, and Naveen Kumar. "A Study about Impact of Customer Characteristics on Online Purchase Behavior in Indian Context." American Journal of Economics and Business Administration 7, no. 3 (March 1, 2015): 130–38. http://dx.doi.org/10.3844/ajebasp.2015.130.138.
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Gupta, Anoop Kumar, and A. V. Shukla. "Online Retail Format Choice Behavior of Indian Customers for Reasoned Purchase: A Cultural Perspective." Journal of International Consumer Marketing 31, no. 5 (May 20, 2019): 469–91. http://dx.doi.org/10.1080/08961530.2019.1611518.
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Bharucha, Jehangir. "Social network use and youth well-being: a study in India." Safer Communities 17, no. 2 (April 9, 2018): 119–31. http://dx.doi.org/10.1108/sc-07-2017-0029.
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Purpose The youth in present day India is the first generation to grow up within a world of pervasive technology. While several writers applaud these social network sites (SNSs) for transforming the social landscape of India, recent research is beginning to examine the destructive role of these SNSs. The purpose of this paper is to explore whether and to what extent social media contributes to decline in well-being, addictive behavior and other harmful social effects. Design/methodology/approach In the first phase, a structured questionnaire was sent via e-mail to 114 students. The second stage embraced an exploratory qualitative approach with in-depth interviews and reflections. As part of the third stage, the author devoted a lot of time reading the blogs and posts of the youth. Findings The analysis of qualitative data is presented in three major themes: patterns of usage, nature of online friendships and threat to well-being. Some of the respondents did experience “addiction-like” symptoms. It can be deduced that the respondents are not addicted to the medium per se; they are cultivating an addiction to certain activities they carry out online. Practical implications Indian newspapers have recently reported several cases how social media can mislead and corrupt the youth and some of these cases have ended in tragedy. This kind of obsessive behavior is extremely dangerous to the minds which are otherwise actually intelligent and ought to be stopped. Originality/value There is no doubt that the Indian youth is developing a dependence on this technological advance that fuses people all over the world. We are still in the infant stages of understanding these issues in the Indian context. This study adds value to the negligible empirical evidence in India till date.
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Kumar, Vivek, Paritosh Mishra, Suraj Bhan Yadav, and Sandeep Kumar Gupta. "In-group and out-group behavior in Indian multinational corporations: An analysis of its implications on organizational performance." Problems and Perspectives in Management 21, no. 3 (July 27, 2023): 189–205. http://dx.doi.org/10.21511/ppm.21(3).2023.15.
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The purpose of this study is to investigate in-group and out-group dynamics within multinational corporations in India and their influence on organizational performance. The paper uses concurrent triangulation. Primary data were gathered via a purposive sample of 500 employees across various demographic backgrounds, ensuring diversity. Respondents participated in an online survey and a few in-depth interviews, administered in-person or online, capturing their experiences of group dynamics. Survey data were analyzed using R, SPSS, and SAS, while thematic analysis was applied to in-depth interview transcripts using NVivo software. The study also employed descriptive statistics, ANOVA, MANOVA for the survey and thematic analysis for interviews, revealing the depth and complexity of in-group favoritism. In-group members have reported significantly higher levels of communication, trust, cooperation, conflict management, and innovation, indicating the impact of group dynamics on organizational performance. The outcome of the multivariate analysis of variance (MANOVA) demonstrates a substantial impact of in-group/out-group categorization on the amalgamated dependent variables (evidenced by a Wilks’ Lambda value of 0.68, F (5,94) = 4.17, p &lt; .001). This suggests a noteworthy influence of in-group/out-group affinities on overall team efficacy. The insights offer concrete strategies to enhance inclusivity amid diversity within multinational corporations, thereby mitigating group bias and promoting organizational performance. This study not only expands the understanding of group dynamics in Indian multinational corporations but also offers valuable guidance for managerial practices.
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Habib, Sufyan, and Nawaf N. Hamadneh. "Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic." Sustainability 13, no. 18 (September 13, 2021): 10221. http://dx.doi.org/10.3390/su131810221.
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E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.
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Mishra, Oly, and Prasad Ayatham. "Online retailers connecting to the youth segment through Facebook (A study on the influence of gender and personality type)." Journal of Asia Business Studies 11, no. 4 (December 12, 2017): 387–412. http://dx.doi.org/10.1108/jabs-08-2015-0129.
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Purpose The purpose of this paper is to develop an understanding of the different personality types and Facebook behavior of the young Indian consumers in the context of e-tailing. With the increased popularity of Facebook, consumers and e-tailers are using it as a platform to connect better with each other. This paper makes an attempt to study the motive and online purchasing behavior of youth by examining Facebook posts and understanding their relationship with personality and gender. Design/methodology/approach A survey was conducted on 200 young Indian consumers who use Facebook as well as follow at least one e-tailer on Facebook. The responses to the survey were used to test the proposed conceptual model to find out the relationship of personality types and gender with Facebook behavior, type of post liked on Facebook, reason to use Facebook and motive to follow an e-tailer on Facebook using descriptive statistics and nonparametric tests. Findings The tests showed that gender of online consumers influences their Facebook behavior and the type of post that they like the most on Facebook. The personality type of the online consumers has a significant influence on the motive to follow an e-tailer on Facebook and the reason to use Facebook. It implies that the Facebook pages of e-tailers should plan their posts keeping the gender and personality type of their followers in mind. In this manner, Facebook can be used as a platform by the e-tailers to increase their consumer base, especially among the youth. Research limitations/implications The limitations of this study are the respondents for this study are in the age group of 15-25 years only and the results of the study may vary with the change in the age group. The respondents are Indians by nationality and the results may vary for different nations. Practical implications This paper provides an insight to the e-tailer about attracting young consumers on their Facebook page in the context of their gender and personality type to enhance the reach and expand their business. This research paper is informative to the e-tailers who have budgets for social media marketing to know about social media usage by youth for online shopping. Originality/value Presently, India has a demographic advantage and this paper contributes to understand the youth social media usage for online shopping. The e-tailers can relate the findings to develop strategies to enhance their customer base. This research paper will contribute to the existing literature on social media marketing and e-tailing.
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Saraswati, Arvind Kumar, Asif Ali Syed, and Shamsher Singh. "Epistemology of Relationship Marketing Strategies." International Journal of Customer Relationship Marketing and Management 9, no. 3 (July 2018): 1–12. http://dx.doi.org/10.4018/ijcrmm.2018070101.
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Relationship marketing strategies are designed to building customer loyalty by providing value to all the parties involved in the relational exchanges. The chosen field for this article was the online travel industry. The Indian online travel industry growing at a steady rate. However, the success of the online travel industry is not guaranteed despite of its significant growth potential in India. Rather, it is contingent upon understanding complex consumer shopping behavior. This article is aimed at exploring the epistemology of relationship marketing strategies, and to assess the extent to which these strategies would benefit online travel industry in retaining their customers. This article is exploratory in nature and is built upon the thorough review of past literature documented in earlier research papers, media articles, news items, and website information. The outcome of the article reveals various strategies that the players of online travel industry may employ to develop long term relationships with their customer.
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Jha, Sumita, Soom N. Raina, Deepak Ohri, Rakesh C. Verma, Manoj K. Dhar, Manoj M. Lekhak, Shrirang R. Yadav, Nandita Mahadev, and Rama R. Satyawada. "A new online database on genome-related information of Indian plants." Plant Systematics and Evolution 305, no. 9 (July 29, 2019): 837–43. http://dx.doi.org/10.1007/s00606-019-01602-5.
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Dr. Rohit Pawar and Dr. Khushbu Shrimali. "The influence of online short video formats on the shopping behavior of young women when buying their apparel." international journal of engineering technology and management sciences 7, no. 4 (2023): 300–305. http://dx.doi.org/10.46647/ijetms.2023.v07i04.041.
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Online Short video formats are becoming extremely popular day by day. Especially in developing countries like India, which is a democratic country and where the cost of the internet is affordable to the middle class people of the country. The secondary data shows that Indian youth have been spending substantial amounts of time each day watching these short videos on platforms like instagram, YouTube, etc. These short video formats are successful in creating an influence on young people and developing a connection. Apparel is something that youth (young women) prefer to buy, referring to the latest fashion and trends in the market. Television and films used to be the major influencers of fashion among the youth. The place of Television & Movies is at a fast rate taken by these online short videos.(Are the young women in India getting influenced or getting clues/suggestions about latest fashion from short video formats?) Factors such as economic, social, cultural, gender, family background, and social media have a strong bearing on the dressing styles of youth. In the said research paper, there is an attempt to identify the influence of online short videos on young women buying their apparel. The conclusion will be drawn using quantitative research methods. The research will also comment on the media usage habits of youth and their lifestyle.
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Reddy, M. Sreedhar, and Prof Dr.G.V.Chalam. "A Comprehensive Study of Online Internet Buyers Trust, Trustworthiness and Purchasing behavior in Indian Perspective." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 3, no. 3 (May 31, 2013): 97–102. http://dx.doi.org/10.24297/ijmit.v3i3.1727.
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Electronic commerce does not only give the consumer a broader selection of business and items but it also gives information concerned companies, various products and also competitors. These consumers can then compare these to each other and find the best deals. Good quality web sites also offer useful information to the consumer. A salesperson in a store would not necessarily have access to these kinds of lists so the information he would give would only be facts about different products instead of real customers reviews. Consumers often can interact with the merchants site to create exactly .The web really enables the whole business process to be much more efficient and the consumers will get exactly what they want. This study aims to fill this void by exploring the attributes of trust, trustworthiness and purchasing behavior can be developed in online transaction. The anticipated research results thus seize the probable to make a significant role to the internet based marketing and customer overall satisfaction.
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Handa, Meenakshi, and Nirupma Gupta. "A Study of the Relationship between Shopping Orientation and Online Shopping Behavior among Indian Youth." Journal of Internet Commerce 13, no. 1 (January 2014): 22–44. http://dx.doi.org/10.1080/15332861.2014.918437.
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Fena, Christine. "Do Systemic Inequities Lead to Differences Between Information Behaviors of Older Adults in the USA and India During the COVID-19 Pandemic?" Evidence Based Library and Information Practice 18, no. 1 (March 15, 2023): 118–20. http://dx.doi.org/10.18438/eblip30257.
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A Review of: Lund, B. D., & Maurya, S. K. (2022). How older adults in the USA and India seek information during the COVID-19 pandemic: A comparative study of information behavior. IFLA Journal, 48(1), 205–215. https://doi.org/10.1177/03400352211024675 Objective – To investigate and compare the information-seeking behaviors of older adults in one developing and one developed country during the COVID-19 pandemic. Design – Structured interviews via Zoom (video), telephone, or email. Setting – Two towns with moderately large populations (about 300,000), one in eastern India and one in the Midwest of the USA. Subjects – Sixty adults ages 65 and older, 35 in the India cohort and 25 in the USA cohort. Methods – The researchers recruited participants from the communities in which their respective institutions are located by using online advertisements in Facebook groups, local (print) advertisements/flyers, and word of mouth. The ten interview questions were informed by Dervin’s (1998) sense-making methodology and sought to identify a specific information need, behavior to address the need, and the influences on and outcomes of the behavior. They conducted the interviews in July and August of 2020, translated the questions into Hindi for Hindi-speaking participants, and analyzed responses using qualitative content analysis. Within each of the resulting themes and categories, the researchers compared the responses of American and Indian participants. Main Results – The researchers found many significant differences between the information behaviors of Indian and American participants. Some of the biggest differences were in the information needs expressed by the participants, as well as the sources consulted and the reasons for consulting those sources. For example, when asked about the types of information needed, 77% of Indians focused on a “COVID and health-related” information need, as opposed to only 33% of Americans. And 37% of Americans indicated information needs related to “political and economic issues,” especially the upcoming 2020 election, as opposed to only 3% of Indians. When asked about sources, 28% of Indians consulted television, compared to only 6% of Americans. Web-based sources were generally used more by Americans, with 31% of Americans consulting websites, compared to 13% of Indians. In regard to their reasons for consulting a source, 28% of Indians chose a source based on availability, compared to only 9% of Americans. And 32% and 36% of Americans chose information based on ease and familiarity (“I know how to find it”), compared to only 18% and 13% of Indians, respectively. Only 3% of Indians met all their information needs, as opposed to 43% of Americans, and Indians were more likely to stop searching after encountering barriers. Americans had more confidence in their information behavior overall, and only 32% of Americans were interested in taking a class on how to find information, as opposed to 97% of Indians. Conclusion – Older adults in developing and developed countries described very different information-seeking experiences. The disparities between the types of information sought, sources consulted, and barriers encountered highlight not only cultural differences, but also systemic inequities that exist between the information infrastructure of the two countries, especially as concerns access to computers and the Internet. The study points to areas for future improvement, including the need for interventions such as information literacy instruction.
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Purwar, P. P. "A study on the impact of Online Shopping on Consumer Behavior." RESEARCH REVIEW International Journal of Multidisciplinary 8, no. 5 (May 15, 2023): 95–100. http://dx.doi.org/10.31305/rrijm.2023.v08.n05.014.
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The trend of online shopping is currently increasing continuously in every sector of the Indian markets. At present most of the consumers are preferring to do online shopping because they get discounts and offers in online shopping, easy return and exchange of the product, facility of payment on delivery of the product, facility to cancel the order at any time etc. are obtained. The attraction of youth towards online shopping is very high because the present generation is more familiar with technology.
Abstract in Hindi Language:
ऑनलाइन शापिंग का चलन वर्तमान में भारतीय बाजारों के प्रत्येक क्षेत्र में लगातार बढ़ता ही जा रहा है। वर्तमान में अधिकांश उपभोक्ता ऑनलाइन शापिंग करना इसलिए अधिक पसन्द कर रहे हैं क्योंकि उन्हें ऑनलाइन शापिंग में छूट व ऑफर, उत्पाद की आसान वापसी व बदलने की सुविधा, उत्पाद प्राप्त होने के समय भुगतान की सुविधा, किसी भी समय आदेश रद्द करने की सुविधा आदि सुविधाएँ प्राप्त होती हैं। ऑनलाइन शापिंग की तरफ युवाओं का आकर्षण बहुत ज्यादा है क्योंकि वर्तमान की युवा पीढ़ी तकनीक से ज्यादा परिचित है।
Keywords: ऑनलाइन शॉपिंग, उपभोक्ता व्यवहार, प्रौद्योगिकी, उत्पाद
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Jaiwant, Sunanda Vincent. "A Study on the Factors Influencing Online Purchase." Ushus Journal of Business Management 19, no. 2 (August 30, 2021): 69–83. http://dx.doi.org/10.12725/ujbm.51.5.
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Shopping is the second nature of modern mankind. Shopping has seen evolution and revolution over the period of time. One of the biggest revolutions that the world has seen in the shopping process is the advent of the internet. The Internet has changed the way we buy our things today. It has changed how the businesses perform and also the way the customers purchase the product and services of the business concerns. Online purchasing is the in-thing now. It is the millennial way of thinking and way of purchasing. Even the Indian scenario has seen and felt this transformation. Indian online business has a yearly development of 35% from 2009 to $28 billion every 2016 and furthermore it is normal that they will reach $70 billion by 2020. Online business gives preferences to both the Business supplier and buyers. For the business it is less demanding to advertise a specific item with ease and furthermore the item effectively achieves the worldwide market. For the purchasers they can purchase items from home, so no repetitive work in purchasing and they can exchange at their convenience. Web based business hence has a more prominent advantage given it is extremely secure. This research paper aims to examine the online buying behavior of consumers. The paper also attempts to study the factors influencing such online purchase.
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Ekstrand, Maria L., Shruta Rawat, Pallav Patankar, Elsa Heylen, Asha Banu, B. R. Simon Rosser, and J. Michael Wilkerson. "Sexual identity and behavior in an online sample of Indian men who have sex with men." AIDS Care 29, no. 7 (December 27, 2016): 905–13. http://dx.doi.org/10.1080/09540121.2016.1271103.
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Vaghde, Neha, Anjali Soni, Nandani Mahajan, and Swapnil Gupta. "Online Medicines and Medical Product Delivery System." Advancement of IoT in Blockchain Technology and its Applications 1, no. 1 (May 12, 2022): 18–21. http://dx.doi.org/10.46610/aibtia.2022.v01i01.004.
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Our project E-pharmacy operates over the internet by selling prescribed drugs or medications online and sends orders to customers via the mail or other means. One of the technological advances that are set to create a significant demand in the next days is online pharmacy. When customers have a favorable opinion regarding online purchasing, it does not always transfer into regular purchase activity. The goal of this study is to look into the relationship between customer perceptions of values and dangers, as well as online buying attitudes and behavior, in the context of online pharmacy shopping. The convenience of purchasing medicines online has made it quite popular all over the world. Companies sell everything from prescriptions to other healthcare supplies on their websites. The Indian healthcare market is expanding rapidly, and both online and offline pharmacies are now operating equally.
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Pillai, Rajasshrie, and Brijesh Sivathanu. "An empirical study on the online learning experience of MOOCs: Indian students’ perspective." International Journal of Educational Management 34, no. 3 (November 26, 2019): 586–609. http://dx.doi.org/10.1108/ijem-01-2019-0025.
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Purpose The purpose of this paper is to investigate the online learning experience (LE) of massive open online courses (MOOCs) among the students in India using the lens of community of inquiry (CoI) model and two additional contextual factors. Design/methodology/approach The study conducted a survey using a structured questionnaire among the undergraduate and postgraduate students to examine the LE of MOOCs using the CoI framework and contextual variables – technical barrier (TB) and hedonic motivation (HD). The primary data were analyzed with the partial least squares structural equation modeling technique. Findings The results show that teaching presence (TP) influences cognitive presence (CP) and social presence (SP). SP influences CP. It is also found that TP, SP and CP influence the LE of MOOCs. It is found that TB negatively influences LE but is not significant and HD significantly influences LE positively for MOOCs. Research limitations/implications This study has a few limitations as it is a cross-sectional study in India, which surveyed undergraduate and postgraduate MOOCs learners, and caution needs to be taken while generalizing the outcomes. Further studies can be conducted across other countries considering demographic factors like age, gender, income groups, education and profession. Practical implications This research highlights the antecedents influencing the LE of MOOC learners using the CoI framework which will help the MOOC designers and marketers to apprehend the factors influencing LE. The results of this research will help them formulate suitable strategies in the design and delivery of MOOCs to improve the LE of learners. Originality/value This unique research investigates and empirically validates the CoI framework to understand LE of MOOC learners in India. This research extends the CoI framework by adding contextual factors – TB and HD in the context of a developing country.
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V., Dr Suma. "Data Mining based Prediction of Demand in Indian Market for Refurbished Electronics." Journal of Soft Computing Paradigm 2, no. 2 (May 22, 2020): 101–10. http://dx.doi.org/10.36548/jscp.2020.2.007.
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There has been an increasing demand in the e-commerce market for refurbished products across India during the last decade. Despite these demands, there has been very little research done in this domain. The real-world business environment, market factors and varying customer behavior of the online market are often ignored in the conventional statistical models evaluated by existing research work. In this paper, we do an extensive analysis of the Indian e-commerce market using data-mining approach for prediction of demand of refurbished electronics. The impact of the real-world factors on the demand and the variables are also analyzed. Real-world datasets from three random e-commerce websites are considered for analysis. Data accumulation, processing and validation is carried out by means of efficient algorithms. Based on the results of this analysis, it is evident that highly accurate prediction can be made with the proposed approach despite the impacts of varying customer behavior and market factors. The results of analysis are represented graphically and can be used for further analysis of the market and launch of new products.
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Dr. V. Suma. "Data Mining based Prediction of Demand in Indian Market for Refurbished Electronics." Journal of Soft Computing Paradigm 2, no. 3 (July 6, 2020): 153–59. http://dx.doi.org/10.36548/jscp.2020.3.002.
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There has been an increasing demand in the e-commerce market for refurbished products across India during the last decade. Despite these demands, there has been very little research done in this domain. The real-world business environment, market factors and varying customer behavior of the online market are often ignored in the conventional statistical models evaluated by existing research work. In this paper, we do an extensive analysis of the Indian e-commerce market using data-mining approach for prediction of demand of refurbished electronics. The impact of the real-world factors on the demand and the variables are also analyzed. Real-world datasets from three random e-commerce websites are considered for analysis. Data accumulation, processing and validation is carried out by means of efficient algorithms. Based on the results of this analysis, it is evident that highly accurate prediction can be made with the proposed approach despite the impacts of varying customer behavior and market factors. The results of analysis are represented graphically and can be used for further analysis of the market and launch of new products.
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Senapati, Rachel Elizabeth, Jayashree Parida, Jagatdarshi Badamali, Susangita Jena, Pranita Patsani, Arpita Panda, Swati Sukalyani Behera, et al. "The patterns, trends and major risk factors of suicide among Indian adolescents—A scoping review protocol." PLOS ONE 17, no. 11 (November 17, 2022): e0277422. http://dx.doi.org/10.1371/journal.pone.0277422.
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Introduction Suicide is one of the serious health problems among Indian adolescents. Adolescence helps with the transition of an individual into an adult, so it is important to understand the suicidal behavior of adolescents. Several studies have been carried out in different states in India on the suicidal behavior of adolescents, but there is no review that studied the national patterns, trends, and major risk factors. Therefore, this review aims to study the patterns, trends, and major risk factors of suicidal behavior among Indian adolescents. Methods The study will be conducted as per the Arksey and O’Malley scoping review framework and the Joanna Briggs institute Reviewers’ manual. The Population, Concept and Context strategy (PCC) will ensure the review questions, eligibility criteria and search strategy. The Systematic Review and Meta-analysis: Extension for Scoping Review (PRISMA-ScR) will be used for the findings of the study of Scoping Review. The literature search will be done using electronic databases: PubMed, Google Scholar, SCOPUS, EMBASE, Psycinfo, Web of Science, Google, and Cochrane library by specific keywords such as “patterns”; “suicide”; “trends”; “risk factors”; “depression”; “anxiety”; “mental health”; “adolescent”; “teenager”; and “youth”;” India” etc. Additional studies will be considered using cross-references. Ethics and dissemination This study does not involve the collection of primary data; there is no requirement of any ethical approval. Strengths and limitations of the study The proposed scoping review is the first study on patterns, trends, and major risk factors of adolescent suicide in India as per the information available on the online platforms. This proposed scoping review will bring together all the previously available data into one place for better study. This evidence-based study will be highly helpful for healthcare professionals and policymakers. This study will be limited to English language and electronically available evidence.
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Prakash, Gyan, Sangeeta Sahney, and Divyan Kavdia. "Critical design characteristics for online retail stores in India." Emerald Emerging Markets Case Studies 5, no. 7 (November 17, 2015): 1–8. http://dx.doi.org/10.1108/eemcs-09-2014-0223.
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Subject area E-commerce. Study level/applicability The case study is specific to the marketing demographics of online Indian shoppers and therefore, the inter-relationship between certain customer requirements and design elements and the relative importance of items in the latter may not follow the same pattern elsewhere. Case overview At a time when e-commerce is booming in India and when online retailers are posting multifold year-on-year growth, it becomes increasingly important to identify the factors pertaining to online stores which can influence the buying behavior of consumers. This case aims to explore such factors relevant to businesses as well as consumers so as to enable the next generation of leaders in online retail business to gain maximally. It deals with critical design characteristics of online retail stores in India which can prove crucial to their success. These characteristics are manifestations of various customer requirements. Two surveys are conducted to establish a hierarchy of design elements and quantify the inter-relationships between customer requirements and design characteristics. This is followed by leads as to which factors may or may not have contributed toward the declining sales volume of an e-commerce start-up, namely, E-Bazaar. Expected learning outcomes The learning objectives of the case include: the study of design characteristics with respect to their relative importance; the analysis of the degree of relationships between the design characteristics and customer requirements; and the interpretation of real-life signs in taking strategic business decisions in the field of e-commerce. The case aims to prepare a new breed of leaders in the e-commerce sector with a good level of relevant business acumen to help them make informed strategic choices. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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D’Cruz, Premilla, and Ernesto Noronha. "Target experiences of workplace bullying on online labour markets." Employee Relations 40, no. 1 (January 2, 2018): 139–54. http://dx.doi.org/10.1108/er-09-2016-0171.
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Purpose The purpose of this paper is to report a study of bullying on online labour markets (OLMs), highlighting how abuse unfolds in digital workplaces and depicting the trajectory of target resilience. Design/methodology/approach Adopting van Manen’s hermeneutic phenomenology, targets’ lived experiences of bullying on OLMs was explored. Data gathered from Indian freelancers located on Upwork via conversational telephonic interviews were subjected to sententious and selective thematic analyses. Findings The core theme of “pursuing long-term and holistic well-being” showed how targets tapped into yet augmented their resilience while navigating the features of OLMs as they coped with their experiences of bullying. The interface between targets’ internal and external resources, including platform support, vis-à-vis the concreteness and permanence of the site as targets asserted agency, sought control and realized positive outcomes while preserving their reputation, relationality, success and continuity was captured. It may be noted that bullying in digital workplaces is exclusively virtual in form. Research limitations/implications Alongside theoretical generalizability, statistical generalizability of the findings should be established. Practical implications Recommendations for action for platforms and targets are forwarded. In particular, the critical role of formal workplace support in influencing employee resilience is emphasized. Originality/value The paper makes several pioneering contributions. First, it reports the first empirical inquiry examining bullying in digital workplaces. Moreover, OLM research on abuse and harassment has not been undertaken so far. Second, it furthers theorization of resilience, especially with regard to workplace antecedents. Apart from identifying the new organizational antecedent of formal workplace support, it uncovers the complexities of resilience. Third, it extends knowledge on workplace cyberbullying, positive outcomes of workplace bullying and OLMs in India.
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G.Varaprasad, Kailas Sree Chandran, R. Sridharan, and Anandakuttan B. Unnithan. "An Empirical Investigation on Credit Card Adoption in India." International Journal of Service Science, Management, Engineering, and Technology 4, no. 1 (January 2013): 13–29. http://dx.doi.org/10.4018/jssmet.2013010102.
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In India, the credit card usage as well as the penetration has been found to be very low compared to that of debit cards. Though banks offer the best of the services, still there are apprehensions about the risks involved in using a credit card in India. Hence, this study investigates the customer’s adoption behavior of credit cards and determines the factors which influence the acceptance among Indian customers. Many studies have been reported in the literature to analyze the customer’s adoption behavior of online banking, Automated Teller Machines, e-shopping etc. But, there are not many studies that analyze the adoption behavior of credit cards. In this study, an empirical model that includes ten behavioral factors has been proposed. Along with the main determinants identified from the literature, two new parameters such as perceived benefits and self-esteem have been included in the model. The analysis of the model reveals that factors such as perceived usefulness, perceived ease of use, perceived risk, relative advantage, perceived trust, social influence and perceived benefits have been found to be the main determinants of credit cards adoption in India. The findings are of great use primarily for the banks which are planning to offer credit cards, and for already existing banks to focus on the gaps.
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Khandelwal, Manvi, Vinamra Jain, Ashok Sharma, and Sanjeev Bansal. "Students’ Attitude toward Carbon Footprints of a Leading Private University in India." Management and Economics Research Journal 5 (2019): 1. http://dx.doi.org/10.18639/merj.2019.735006.
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Asia-Pacific is currently in charge of almost half of the worldwide carbon outflows and thus causing harm to the environment. So, in order to reduce t he carbon outflow, it is important to calculate or know the carbon dioxide emissions of Indian students perusing higher education in India and analyze the attitudes of students to reduce carbon footprint levels in the university campus. For this purpose, data were collected by conducting an online survey from 200 students pursuing higher education in a leading private university to assess individual carbon footprint per student by using the calculator developed. Findings revealed that higher awareness level of individual footprints positively impacted their behavior toward carbon footprint reduction as students are willing to avail shared services available in campus.
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Jain, Sheelam. "Wellbeing and Work Productivity of Indian Educators during Imposed Online Teaching in Higher Education Institutions." International Journal of Work Organisation and Emotion 13, no. 1 (2022): 1. http://dx.doi.org/10.1504/ijwoe.2022.10043553.
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Jain, Sheelam. "Wellbeing and work productivity of Indian educators during imposed online teaching in higher education institutions." International Journal of Work Organisation and Emotion 13, no. 1 (2022): 57. http://dx.doi.org/10.1504/ijwoe.2022.121981.
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Aggarwal, Aanchal. "Preferences of Indian consumers towards attributes of online shopping websites: a conjoint analysis." International Journal of Public Sector Performance Management 6, no. 5 (2020): 605. http://dx.doi.org/10.1504/ijpspm.2020.10031747.
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Aggarwal, Aanchal. "Preferences of Indian consumers towards attributes of online shopping websites: a conjoint analysis." International Journal of Public Sector Performance Management 6, no. 5 (2020): 605. http://dx.doi.org/10.1504/ijpspm.2020.110132.
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Sahi, Mahima, and Dr Geeta Bhagat. "Relationship between Online Games and Aggression amongst Adolescents." YMER Digital 20, no. 10 (October 12, 2021): 49–54. http://dx.doi.org/10.37896/ymer20.10/6.
Full textAbstract:
Online Gaming has been trending amongst the adolescents lately. A variety of studies posit Online Games to have diverse influences on the adolescent’s behavior viz. reducing stress, regulating anger, helping in relaxation etc. While other studies report a linear relationship between Online Gaming and Aggression. This paradox, therein, generates a curiosity to explore, the relationship between Online Gaming and Aggression. For this purpose, the current investigation, attempts to evaluate the relationship between “Online Gaming and Aggression amongst Adolescents” in the Indian setup. The sample comprised of 300 adolescents (150 males and 150 females) in the age range of 14-16 years. The Problematic Online Gaming Questionnaire- Short Form, POGQ-SF (Papay et al., 2013) and The Aggression Questionnaire (Buss & Perry, 1992) were administered. Positive associations were observed between Online Gaming and various dimensions of Aggression viz. Verbal Aggression, Hostility, Anger and Total Aggression (p < .01). Results from the current investigation, therefore, could be utilized heuristically to develop interventional strategies so as to regulate the gaming activity of adolescents and reduce their overall levels of Aggression.