Academic literature on the topic 'ONLINE INDIAN BEHAVIOR'
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Journal articles on the topic "ONLINE INDIAN BEHAVIOR"
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Ashok, P. "Gender and Behaviour Differences Influencing on Web Shopping." Shanlax International Journal of Management 8, no. 4 (April 1, 2021): 54–59. http://dx.doi.org/10.34293/management.v8i4.3809.
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Despite several pieces of evidence showing the growth of Internet usage by Indian consumers. Online sales show less than 1 percent of the total retail sales in India. This may represent a great potential to grow yet some obstacles to overcome for online retailers. Many Indian consumers have low self-efficacy in using the Internet and feel shopping online to be eccentric. It seems that even for those who use the Internet regularly, the Internet is mainly for searching product information, comparing prices, and checking consumer reviews rather than making a purchase. Thus, the purpose of this study is to identify factors affecting Indian consumers’ attitudes towards shopping online. This information will help Internet retailers find a way to encourage Indian shopper’s online purchase behavior. Previous studies (i.e., Bhatnagar et al., 2000; Jarvenpaa and Todd, 1997; Vijayasarathy and Jones, 2000) attempted to identify factors affecting Indian online consumers’ online purchases. However, only risk and benefit factors identified from the US studies were applied to the Indian web shopping context, failing to incorporate Indian culturespecific factors. Thus, the purpose of this study is to identify factors affecting Indian consumers’ web shopping gender behavior, specifically elucidating them in the Indian context. In addition to the previously identified factors (i.e., Convenient and time-saving, on-time delivery, availability of detailed information about the product, safe and secure while shopping online, selection of goods available on the internet is a very broad, special offer/discounted prices, convenient and time-saving, shop online from a trustworthy website, easy price comparison to online and offline stores. Web shopping only if online prices are lower than actual price etc.); this study included Indian gender-specific factors that may play an important role in determining Internet adoption for e-commerce. Also, a potential gender difference in identifying factors affecting male/female purchase behavior was investigated.
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P., Sashikala, and Girish G. P. "Factors Influencing Retail Investor’s Trading Behavior in Indian Equity Market." International Journal of Business and Management 10, no. 11 (October 26, 2015): 206. http://dx.doi.org/10.5539/ijbm.v10n11p206.
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In this study we identify the factors which influence and affect retail investor’s trading behavior in Indian equity market. To identify the factors, we use primary data collected from retail investors belonging to different age group, professional backgrounds and demographics of India. The results of the study suggest that factors like broker’s advice, personal analysis, current price of the equity stock, financial analyst’s recommendations, inclination towards online trading; investor’s confidence in advice given by his/her financial advisor plays a major role in influencing and affecting trading behavior of retail investors. The result of the study gives insights to firms offering financial services in developing nation like India to keep these factors in mind while offering products/services or in their marketing campaigns while targeting retail investors of Indian equity market.
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Nayyar, Varun, and Roopali Batra. "Does online media self-regulate consumption behavior of INDIAN youth?" International Review on Public and Nonprofit Marketing 17, no. 3 (May 17, 2020): 277–88. http://dx.doi.org/10.1007/s12208-020-00248-1.
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Khare, Arpita, Shveta Singh, and Anshuman Khare. "Innovativeness/Novelty-Seeking Behavior as Determinants of Online Shopping Behavior Among Indian Youth." Journal of Internet Commerce 9, no. 3-4 (November 18, 2010): 164–85. http://dx.doi.org/10.1080/15332861.2010.529054.
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Muruganantham, G., and Ravi Shankar Bhakat. "An Empirical Study of Impulse Buying Behavior in Online Bookstores." International Journal of Online Marketing 3, no. 3 (July 2013): 1–17. http://dx.doi.org/10.4018/ijom.2013070101.
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Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in online stores. This paper presents the study of various aspects of online impulse buying viz. hedonic shopping, website quality, trust, situational factors and variety seeking in Indian context. With the data collected from the online survey method the different antecedents of impulse buying have been analysed and reported on the basis of their significance. The hedonic shopping was found to be the major factor influencing impulse buying in online bookstores. This study also discusses about the managerial issues, suggestions and implications for the future researchers. The understanding of the behavior of the online shoppers in terms of their impulsive behavior would be helpful for the marketers and academicians.
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Chaudhary, Richa. "Green buying behavior in India: an empirical analysis." Journal of Global Responsibility 9, no. 2 (May 8, 2018): 179–92. http://dx.doi.org/10.1108/jgr-12-2017-0058.
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Purpose Using insights from theory of planned behavior (TPB), this study aims to examine the determinants and their relative importance in predicting green buying behavior among young educated consumers in India. Design/methodology/approach Data are collected from 202 young Indian consumers using online questionnaire survey. Confirmatory factor analysis is used to ensure the reliability and validity of study measures in the present context. Structural equation modeling is used to test the proposed research model. Findings Findings confirm perceived value and willingness to pay premium as significant predictors of the green purchase intention. In turn, green purchase intention significantly influenced green buying behavior. Practical implications This study by advancing the understanding on the factors influencing green product purchase intention and behavior among Indian youths will help the policymakers to design policies and programs to encourage the adoption of green purchase behaviors, which in turn will help in addressing the problem of environmental sustainability, which the whole world is struggling with. Originality/value This study validates the importance of TPB framework in comprehending consumer green product purchase intention and behavior in a culturally different context of India. Thus, this study contributes to the green marketing literature by examining the unique combination of variables in predicting green buying behavior in an integrated framework. It also extends the TPB by demonstrating the importance of additional constructs, perceived value and willingness to pay in predicting green purchase intention and behavior among young millennials in India.
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Barat, Somjit. "Attitudes of the Indian Middle Class: A Theory of Planned Behavior Approach." Athens Journal of Business & Economics 8, no. 1 (September 20, 2022): 407–28. http://dx.doi.org/10.30958/ajbe.8-1-2.
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The author conducts a pilot study to investigate whether the benefits of global marketing and the purported liberal policies of the Government of India have percolated to the Indian middle-class since the year 2014, when the present government came to power. The author collects data through online surveys from Indian citizens, and then conducts a qualitative analysis of the same to test six propositions based on Maslow’s Hierarchy of Needs Model and the Theory of Reasoned Action. The author finds moderate to strong support for five of his propositions and sets the stage for a more robust research study that the author is planning to conduct on this highly relevant topic. Keywords: globalization, consumer experience, marketing strategy, political marketing
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Chatterjee, Sheshadri. "Is data privacy a fundamental right in India?" International Journal of Law and Management 61, no. 1 (February 11, 2019): 170–90. http://dx.doi.org/10.1108/ijlma-01-2018-0013.
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Purpose The purpose of this study is to identify how the privacy policy can be framed for protection of personal data and how the latest judgement of full bench of Supreme Court of India has dealt with right to privacy in India. Design/methodology/approach The study uses the latest Supreme Court judgement on right to privacy and historical cases on right to privacy in India. This paper uses Indian Constitution as a source of Information for study along with case laws and judgements of different courts in India. Findings This paper tries to find if personal data privacy is a fundamental right in India. In addition, the paper provides recommendations to different concerned authorities on protecting personal information in online platform. Research limitations/implications This study deals with privacy issues so far as Indian citizens are concerns and does not focus on other countries. Moreover, the study tries to understand the issue of fundamental rights from Indian Constitution perspective. In addition, the recommendations provided to the policymakers and other authorities of India have wide implications for formulation of new policy and management of personal data, so that it should not go to wrong hands and the personal data and privacy is protected of the citizens. Practical implications Millions of people put their personal information in online platform. In addition, there are few government initiatives in India such as Aadhaar card where the biometric information is taken from the residents of India, and in many cases, the personal data are compromised under various circumstances. As the personal data of the citizens are in question, thus the study has direct practical implication mainly for all the citizens whose personal data are available in online platform. Social implications This study has social implication as it dealt with the “personal data” of the citizens of India. As the paper discusses the issue of protection of personal data in the context of right to privacy, thus this study has a direct social impact so far as online citizen of India is concerned. Originality/value This paper is timely, original and discusses the contemporary issue of online data privacy and fundamental right in India. This paper is a useful resource for the researchers, policymakers and online users who deal with personal data-, right to privacy and data privacy policy-related areas.
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Mondal, Shaikat, and Himel Mondal. "Online Pornography Seeking Behavior and Its Relation to Literacy Rate and Financial Status of Indian States." Journal of Psychosexual Health 2, no. 1 (January 2020): 71–76. http://dx.doi.org/10.1177/2631831819898563.
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Background: Pornography has become widely accessible due to the popularization of smartphones and internet connectivity. Consuming pornography has multiple effects on an individual and on society. Our research question was if pornography-seeking behavior has any correlation with education and financial status in Indian states. Objective: To find the online pornography-seeking behavior of Indian internet users according to states and find its correlation with the literacy level and per capita net state domestic product (NSDP). Methods: Trends of internet search about pornography-related keywords (namely, porn, XXX, Xvideos, and sex) were obtained from a public domain https://trends.google.com/trends . State-wise relative search volumes were compared with the literacy rate and NSDP of the state. Pearson correlation coefficients were calculated with the help of GraphPad Prism 6.01 (GraphPad Software, Inc., California, USA). A P < .05 was considered statistically significant. Results: Northeastern states showed a higher volume of overall online pornography searches. There was no significant correlation between the literacy rate and relative search volumes of pornography-related keywords. Overall pornography-related search volume showed a significant negative ( r = –0.49, P = .003) correlation with NSDP. Conclusion: Online pornography seeking behaviors in Indian states are not related to the literacy rate of the state. A higher volume of searches is from states with lower NSDP. The underlying factors for this finding should be explored in a future study.
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Joshi, Rohit, Rohan Gupte, and Palanisamy Saravanan. "A Random Forest Approach for Predicting Online Buying Behavior of Indian Customers." Theoretical Economics Letters 08, no. 03 (2018): 448–75. http://dx.doi.org/10.4236/tel.2018.83032.
Full textDissertations / Theses on the topic "ONLINE INDIAN BEHAVIOR"
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SETHI, HITESH. "INDIAN CONSUMER'S BEHAVIOR TOWARDS ONLINE SHOPPING." Thesis, 2014. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17464.
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The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. Online convenient shop is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues than real markets, unlimited time and space, which all increase convenience of shopping. Internet shopping for businesses and consumers are being accepted as an alternative shop mode rather than visiting the stores. However, convincing the consumers to shop online is still a challenging task for web retailers in India. The growth of Internet technology in India has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. This study is conducted to identify factors influencing consumers towards online shopping or keeping them away from online shopping in India. The growing use of Internet in India provides a developing prospect for online shopping. If E-marketers know the factors affecting online Indian behavior, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existing online customers.
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MIGLANI, ARJUN SINGH. "IMPACT OF PROMOTION AND VALUE CONCIOUSNESS IN ONLINE SHOPPING BEHAVIOR IN INDIA." Thesis, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19065.
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Internet has changed the human life by its benefits and conveniences. It has made our
life much easier and faster. Online Business is one of its most comforting blessings.
Online shopping is a form of electronic market that enables the consumers to purchase
goods or services from a large variety of sellers and options over the web. E-commerce
has made our lives so easy and comfortable-may it be ordering food online and getting it
delivered to ones doorstep, getting salon at the comfort of one’s home, booking movie
tickets or cabs, even booking and viewing ones hotel room in advance. There are a lot
of reasons for the rapid growth of online shopping, which is one of the major benefits of
developing web economy. First, the internet offers a variety of easy-to-use features for
consumers. Obviously, online shopping saves a lot of time, energy and resources of
customers. It also give customers a wide scope of products and services at one platform
with price comparisons and timely sales and coupons. In online shopping customers are
provided with a combination of pictures, sounds and detailed product description and
customer reviews to help consumers choose the most appropriate product. Promotion
plays an vital role in influencing the market, it is widely used as key tool to get a
competitive edge among the market competition and attract the customers to increase the
sales. A promotion influences the customer’s choice and purchase quantity. It also saves
their time for decision making. Price is the important factor to influence and attract
customer’s intention to purchase a product. Price discounts influences a consumers and
increases the worth and sale of the product. Furthermore, price discounts also influences
the purchase quantity. Value consciousness is everything. If the consumers think that
they are getting a discounted deal, then they will be more inclined to make a purchase
Afterall everyone likes to bargain. Discounts have a huge and positive impact on sales.
Consumer’s wait for the sale season to shop. E-shops record the highest sale during the
sale. A customer gets excited to buy a product if they see that there has been discounted
rate over the price tag. Normally, the customer is not even worried whether the
discounted price is actually less than the value of the product. The simple feeling that
they are buying a product on discounted cost , it is sufficient to convince them for the
purchase. The objective of this research is to understand the impact of promotions and
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discounts in online shopping. Here data is gathered through survey and questionnaire is
distributed.
The sample size is taken is 150 out of which 126 responses received that is enough to
draw analysis. Simple random sampling method is used to draw the conclusion
precisely.
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Prasad, Vindhyalakshmi A. "Repeat Purchase Behaviour of Online Customers for Grocery Products." Thesis, 2018. https://etd.iisc.ac.in/handle/2005/4097.
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Anecdotal evidence, from industry reports, suggest that consumption patterns in India are increasingly moving away from functional needs to lifestyle considerations. However, there is not much empirical evidence regarding this. Studies have also established the profitability of retaining customers and the importance of understanding and linking the demographic profiles of customers to behavioural pattern. In this study, we make an attempt to understand the antecedents of behavioural loyalty of customers shopping online for groceries in India. We work towards developing a novel framework for quantifying the habitual component of behavioural loyalty.
We obtained the anonymised transaction history of about 8000 customers from an online retailer. At the outset we examined the differences in buying behaviour in the demographic variables, in terms of the purchase frequency, purchase volume, mode of payment, voucher usage, inter-purchase time and the number of complaints raised.
We found a significant difference between the order values before and after a complaint was raised by the customer. Paradoxically, the mean in the group before complaint was found to be higher than after the complaint. We examined this further with the backdrop of literature examining the existence of habitual component in behavioural loyalty. We developed a habit score to quantify habit. We plotted the estimated log order value on the Habit Score and the Log day difference between orders. From the plot, we saw that higher the habit score, higher the improvement of order value by a larger gap between purchases. In the subsequent Latent Growth Curve model we clearly saw that with the inclusion of the habit score, the model fit indices improved. The logit regression model, fitted based on the variables identified by the study was accurately able to predict the behaviourally loyal customers. We then drew out the managerial and policy implications based on the results of the analysis.
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Bajpai, Akansha, and 薛雅涵. "A Study of Consumer behavior in Online buying and E-tourism:Evidence from India and Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/m25425.
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博士中原大學
商學博士學位學程
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The prompt and efficient changes in the technology during the past few decades have affected the online shopping industry. With the growing technologies (internet), the method of doing business has changed; which makes it a very important factor to understand the consumer behavior and perception in order to recognize, captivate, and retain the customers in the internet based industry. Past researches have shown interest in examining the consumer interests and motivation in buying products online that affects the consumer online buying behavior. Consumers can shop online 365 days of the year and 24 hours a day sitting at their own convenient places with in few minutes. Electronic commerce is basically and fundamentally changing the ways of shopping for the consumer. For many customers buying products and services online has become a part of their everyday life while others may still use it in near future. However, it is still to understand what factors influence the process of online buying decision making. In addition, lots of differences have been seen in the online buying behavior of the customers among different developing as well as developed countries. The primary objective of this study is to provide an overview of online buying decision-making process by determining the factors affecting the consumer behavior in the process of online buying. The second chapter of this study discusses the factors influencing online buying behavior of the consumers by comparing the customers (students) from a developed country (Taiwan) and a developing country (India). The third chapter examines the determinants that influence the consumer behavior of the potential customer’s usage of online buying of products and services in terms of e-tourism services and to show their interrelationship in the perspective of Taiwan. The outcome of the second chapter will prove to be beneficial for the online buying industry as a whole so as to have a better understanding of the determinants affecting the consumer behavior in India and Taiwan. This in turn will help them to find out more precise solutions for making the process of online buying more popular, user friendly, much convenient and close to the terms of the user’s expectations in both the countries. Results of the third chapter will help the online buying industry specifically for e-tourism to understand the determinants affecting consumer behavior while buying products and services in Taiwan’s perspective. This study will help the e-tourism industry to make changes in their currently used technology in order to make it suitable and fit for the use of the end consumer as per their needs and requirements.
Book chapters on the topic "ONLINE INDIAN BEHAVIOR"
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Sachdeva, Niharika, and Ponnurangam Kumaraguru. "Online Social Networks and Police in India—Understanding the Perceptions, Behavior, Challenges." In ECSCW 2015: Proceedings of the 14th European Conference on Computer Supported Cooperative Work, 19-23 September 2015, Oslo, Norway, 183–203. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20499-4_10.
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Iyengar, Jhumkee, and Manisha Belvalkar. "Case Study of Online Banking in India: User Behaviors and Design Guidelines." In Human Work Interaction Design: Usability in Social, Cultural and Organizational Contexts, 180–88. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-11762-6_15.
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Habeeb, Syed, and K. Francis Sudhakar. "A Review of Antecedents of Online Repurchase Behavior in Indian E-Commerce Paradigm Shift." In Advances in Human Resources Management and Organizational Development, 550–68. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8933-4.ch026.
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The purpose of this chapter is to highlight research areas of customer satisfaction and repurchase intentions and their antecedents in the Indian e-commerce industry. To retain, attract, and satisfy customers, e-retailers need to understand how and why online customers evaluate a web store. The relevant areas of consumer behavior and marketing research were derived to explain the possible gaps to study with respect to e-commerce in India. To do so, a systematic review of online consumer behavior literature is conducted. Following inclusion and exclusion criteria, a total of 109 journal articles are analyzed. The major finding of the chapter was that there is very less amount of research considering the areas of customer satisfaction, trust, loyalty along with repurchase behavior of the online customer in specific to the Indian context. Therefore, it is a need of the hour to extend the study to know the repurchase behavior of the online consumer in present time.
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Habeeb, Syed, and K. Francis Sudhakar. "A Review of Antecedents of Online Repurchase Behavior in Indian E-Commerce Paradigm Shift." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 1578–97. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch080.
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The purpose of this chapter is to highlight research areas of customer satisfaction and repurchase intentions and their antecedents in the Indian e-commerce industry. To retain, attract, and satisfy customers, e-retailers need to understand how and why online customers evaluate a web store. The relevant areas of consumer behavior and marketing research were derived to explain the possible gaps to study with respect to e-commerce in India. To do so, a systematic review of online consumer behavior literature is conducted. Following inclusion and exclusion criteria, a total of 109 journal articles are analyzed. The major finding of the chapter was that there is very less amount of research considering the areas of customer satisfaction, trust, loyalty along with repurchase behavior of the online customer in specific to the Indian context. Therefore, it is a need of the hour to extend the study to know the repurchase behavior of the online consumer in present time.
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Rizvi, Tanu, Devanand Bhonsle, and Ruhi Uzma. "Analysis and Comparison of Psychological Constraints Among Various Countries During COVID-19." In Advances in Medical Technologies and Clinical Practice, 248–68. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-9831-3.ch012.
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Behavior of any human is mostly permanent as per their personality, but it gets influenced by a variety of factors originating psychologically and socially. However, some temporary factors such as attitude, surroundings, instant mood, culture, etc. may hamper behavior severely. Researchers have published many articles depending upon human behavior and its approach. This study is aimed to describe the effect of external parameters on human behavior in Indians as well as Europeans due to COVID-19 outbreak globally. This study is a survey made on online platform in Indian premises and studies carried by researchers in four European countries: UK, France, the Netherlands, and Denmark. Comparisons have been done with different levels and parameters between India and European countries. This chapter not only concludes the psychological constraints but also the good habits adopted by peoples during COVID-19 pandemic to have a safer future.
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Swapana, M., and C. Padmavathy. "Factors Influencing Dependency on Smartphone and the Impact on Purchase Behaviour." In Multigenerational Online Behavior and Media Use, 1518–32. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7909-0.ch081.
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The purpose of this study is to investigate the relationships among social needs, social influence, convenience, product features, brand name, dependency on smartphone, and purchase behaviour. A sample of 259 university students is used to test the hypotheses by using structural equation modeling. The results indicate that social needs, social influence, convenience and brand name positively affect dependency on smartphones, and dependency positively affects purchase behaviour. This research implies smartphone manufacturers to employ different marketing strategies and marketing mix to attract young consumers in Indian market. This study contributes to the body of smartphone literature by extending the context of the study to a developing nation where smartphone has penetrated profoundly in recent years.
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Patro, Chandra Sekhar. "Predicting Shoppers' Acceptance of E-Shopping on the Internet." In Analyzing Human Behavior in Cyberspace, 139–66. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7128-5.ch009.
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The emergence and rapid escalation of e-retailing has triggered many changes in daily life of the shoppers as well as the marketers. E-retailing is playing a major role in the Indian economy and is expected to change the current scenario of shopping from physical stores to e-stores. Similarly, changes in consumers' attitudes along with the availability of cheaper and reliable technology have led to a significant growth in online sales around the world. The chapter aims to examine the shoppers' attitudes towards e-shopping and also to find the critical reasons for not shopping through online. The results reveal that the shoppers are still hesitating to purchase online. The most important reasons for not shopping online are preferring to buy by touching and feeling, online security and privacy, and customer service quality. The factors influencing to buy online are being able to get detailed product information, product delivery, convenience, product quality, and competitive prices. These results also have some practical implications for managers and strategists of e-stores.
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Gupta, S. K., Vijay Prakash Bhatt, and Abhishek Vaishnava. "Online Travel Trade in India." In Handbook of Research on International Travel Agency and Tour Operation Management, 116–32. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8434-6.ch008.
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India, as the second largest internet population after China with 330-370 million users which is expected to grow by at least 50 million yearly until 2020, is at the cusp of a digital revolution. Various reports show that India's revenue in the online travel booking segment amount to 569 million USD in 2018 and is expected to show an annual growth rate of 14.6% resulting in a market volume of 9,594 million USD in 2022. This article emphasizes the opportunities and challenges of online travel agencies (OTAs) particularly in India. For the success of e-tourism in India, it is essential to increase the operational efficiency of the staff and attitude/ behavior of the staff, delivery of services as committed, provision of customer data management and insurance coverage services. All of these are the keys for an excellent and prompt service delivery system and which effects the success of the online travel provider. A large youth population, changing lifestyle, plethora of travel deals and authenticated travel related information are some of the major opportunities and challenges for e-travel commerce in India. This article summarizes information on the challenges and opportunities of Indian online travel agencies, with a conviction that India will make a huge break through and be a success story particularly in online travel retail. This study will give insight to the industry players to understand the opportunities and challenges and develop strategies for retaining more satisfied users and increasing the number of repeat customers accordingly.
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Kala, Devkant, and D. S. Chaubey. "Impact of Product Presentation on Purchase Intention." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 1477–91. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch075.
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Effective visual product presentation gives consumers a sense of appropriateness and supplementary perceptible experience to lessen the degree of apparent risk, compensate the absence of sensory attributes, and offer delightful online shopping experiences. The purchase of lifestyle products has become a matter of happiness to consumers that is convincingly regulated by the mood. Mood—a direct indicator of the subjective wellbeing—plays a prominent role in consumers' purchase behavior. This chapter attempts to examine the impact of product presentation on purchase intention of lifestyle products and moderating role of mood by obtaining data from 356 Indian online shoppers. Results revealed that mood moderates the impact of product presentation on purchase intention in online shopping context. The study recommends that marketers must offer pleasant and lively virtual product experiences for creating favorable shopping atmospherics and encouraging consumers' purchase intention.
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Kala, Devkant, and D. S. Chaubey. "Impact of Product Presentation on Purchase Intention." In Advances in Marketing, Customer Relationship Management, and E-Services, 1–18. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5690-9.ch001.
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Effective visual product presentation gives consumers a sense of appropriateness and supplementary perceptible experience to lessen the degree of apparent risk, compensate the absence of sensory attributes, and offer delightful online shopping experiences. The purchase of lifestyle products has become a matter of happiness to consumers that is convincingly regulated by the mood. Mood—a direct indicator of the subjective wellbeing—plays a prominent role in consumers' purchase behavior. This chapter attempts to examine the impact of product presentation on purchase intention of lifestyle products and moderating role of mood by obtaining data from 356 Indian online shoppers. Results revealed that mood moderates the impact of product presentation on purchase intention in online shopping context. The study recommends that marketers must offer pleasant and lively virtual product experiences for creating favorable shopping atmospherics and encouraging consumers' purchase intention.
Conference papers on the topic "ONLINE INDIAN BEHAVIOR"
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Deekshith, D., Dr Deepa, and Dr Shibin Tad. "Online Buying Behaviour A Study With Reference To Nagercoil Town." In Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India. EAI, 2021. http://dx.doi.org/10.4108/eai.7-6-2021.2308649.
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Sarmah, Nilakshi, and Rajiv Tiwari. "Experimental Investigation of Active Control of Cracked Rotor-Bearing System Equipped With Magnetic Bearing." In ASME 2019 Gas Turbine India Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/gtindia2019-2647.
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Abstract The present work investigates the online vibration control of a cracked rotor-bearing system incorporated with AMB. A fatigue crack, which exhibits the opening and closure behavior of cracked faces while rotation, is introduced artificially in the shaft to understand the dynamic behavior of a cracked rotor system. For this, three-point bending tests were performed to obtain edge transverse crack in the shaft. An eight-pole electromagnetic actuator was used to apply control forces directly on to the shaft in the radial direction. The radial force was used to assist vibration suppression in the rotor. In order to achieve active control to mechanical vibration and other disturbances, a simple PID control strategy is used. Closed loop tests are conducted on the d-SPACE DS1202 platform using the differential driving mode of the PID controller to suppress the vibration of a shaft containing a transverse crack integrated with an AMB supported on two conventional bearings. The comparison of the dynamic behavior of the laboratory test rig with and without active magnetic bearing (AMB) with the numerically simulated data is analyzed. The vibration suppression is found to be achieved satisfactorily in the presence of the unbalance force, bow force, crack force, and with other forces on the rotor-bearing system.
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Martí Selva, Maria Luisa, Rosa Puertas, and Consuelo Calafat. "Consecuencias de la COVID en las tasas de éxito y evaluación de las universidades públicas valencianas." In INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15696.
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Las cinco universidades que conforman el Sistema Público Universitario Valenciano (SIUVP) forman a más de 128.000 alumnos, todos ellos deciden estudiar entre los 213 grados y 335 másteres oficiales ofertados. En este contexto, la investigación tiene como objetivo analizar las consecuencias de la pandemia en el rendimiento académico universitario. Para ello, se plantean dos cuestiones de análisis: una enfocada a la variación de la tasa éxito donde se medirá qué universidades y ramas de enseñanza han incrementado en mayor medida los aprobados a nivel de grado y máster; y otra dirigida a verificar si la cantidad de alumnos que se han presentado a los exámenes durante el confinamiento se ha modificado respecto otros cursos según la tasa de evaluación. A partir de marzo de 2020 no hubo docencia presencial, suponiendo que el profesorado debía facilitar la docencia y la evaluación de las asignaturas de forma online. Los resultados indican que los obstáculos para impartir la enseñanza no se han visto reflejados en la tasa de éxito de los grados, llegando a tener la Universidad de Alicante el máximo incremento (6% entre 2018/19 y el curso de la pandemia). En referencia a las ramas de enseñanza son las Ciencias las que presenta mayor subida en su tasa de éxito. Estos óptimos resultados no pueden justificarse por una disminución en la cantidad de alumnos que decide presentarse a las pruebas, ya que la tasa de evaluación de los grados también ha crecido en todas las universidades, destacando la Universidad Jaime I con una variación del 4.65%. En los estudios de máster no se detecta incrementos significativos de la tasa de éxito y de evaluación como consecuencia de la pandemia. Todo ello indica que los estudiantes de posgrado han seguido una pauta de conducta totalmente distinta a los del grado.-------------------------------------------------------------------------------The five universities that make up the Valencian Public University System (SIUVP) train more than 128,000 students, all of whom choose to study among the 213 bachelor's degrees and 335 official master's degrees offered. In this context, the research aims to analyse the consequences of the pandemic on university academic performance. To this end, two questions of analysis are proposed: one focused on the variation of the success rate, where it will be measured which universities and branches of education have increased the number of passes at Bachelor's and Master's level to a greater extent; and another aimed at verifying whether the number of students who have taken exams during the confinement has changed with respect to other courses according to the evaluation rate. From March 2020 onwards, there was no face-to-face teaching, assuming that the teaching staff were to facilitate the teaching and assessment of the subjects online. The results indicate that the obstacles to teaching have not been reflected in the success rate of the degrees, with the University of Alicante having the highest increase (6% between 2018/19 and the pandemic year). In reference to the branches of education, Sciences is the one with the highest increase in its success rate. These excellent results cannot be justified by a decrease in the number of students who decide to take the exams, as the evaluation rate of the Bachelor's degrees has also increased in all universities, with the Jaime I University standing out with a variation of 4.65%. In Master's degree courses, no significant increases in the success and assessment rates have been detected as a result of the pandemic. All this indicates that postgraduate students have followed a completely different pattern of behaviour to undergraduate students.
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Martí Selva, Maria Luisa, Rosa Puertas, and Consuelo Calafat. "Consecuencias de la COVID en las tasas de éxito y evaluación de las universidades públicas valencianas." In INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2023.15696.
Full textAbstract:
Las cinco universidades que conforman el Sistema Público Universitario Valenciano (SIUVP) forman a más de 128.000 alumnos, todos ellos deciden estudiar entre los 213 grados y 335 másteres oficiales ofertados. En este contexto, la investigación tiene como objetivo analizar las consecuencias de la pandemia en el rendimiento académico universitario. Para ello, se plantean dos cuestiones de análisis: una enfocada a la variación de la tasa éxito donde se medirá qué universidades y ramas de enseñanza han incrementado en mayor medida los aprobados a nivel de grado y máster; y otra dirigida a verificar si la cantidad de alumnos que se han presentado a los exámenes durante el confinamiento se ha modificado respecto otros cursos según la tasa de evaluación. A partir de marzo de 2020 no hubo docencia presencial, suponiendo que el profesorado debía facilitar la docencia y la evaluación de las asignaturas de forma online. Los resultados indican que los obstáculos para impartir la enseñanza no se han visto reflejados en la tasa de éxito de los grados, llegando a tener la Universidad de Alicante el máximo incremento (6% entre 2018/19 y el curso de la pandemia). En referencia a las ramas de enseñanza son las Ciencias las que presenta mayor subida en su tasa de éxito. Estos óptimos resultados no pueden justificarse por una disminución en la cantidad de alumnos que decide presentarse a las pruebas, ya que la tasa de evaluación de los grados también ha crecido en todas las universidades, destacando la Universidad Jaime I con una variación del 4.65%. En los estudios de máster no se detecta incrementos significativos de la tasa de éxito y de evaluación como consecuencia de la pandemia. Todo ello indica que los estudiantes de posgrado han seguido una pauta de conducta totalmente distinta a los del grado.-------------------------------------------------------------------------------The five universities that make up the Valencian Public University System (SIUVP) train more than 128,000 students, all of whom choose to study among the 213 bachelor's degrees and 335 official master's degrees offered. In this context, the research aims to analyse the consequences of the pandemic on university academic performance. To this end, two questions of analysis are proposed: one focused on the variation of the success rate, where it will be measured which universities and branches of education have increased the number of passes at Bachelor's and Master's level to a greater extent; and another aimed at verifying whether the number of students who have taken exams during the confinement has changed with respect to other courses according to the evaluation rate. From March 2020 onwards, there was no face-to-face teaching, assuming that the teaching staff were to facilitate the teaching and assessment of the subjects online. The results indicate that the obstacles to teaching have not been reflected in the success rate of the degrees, with the University of Alicante having the highest increase (6% between 2018/19 and the pandemic year). In reference to the branches of education, Sciences is the one with the highest increase in its success rate. These excellent results cannot be justified by a decrease in the number of students who decide to take the exams, as the evaluation rate of the Bachelor's degrees has also increased in all universities, with the Jaime I University standing out with a variation of 4.65%. In Master's degree courses, no significant increases in the success and assessment rates have been detected as a result of the pandemic. All this indicates that postgraduate students have followed a completely different pattern of behaviour to undergraduate students.
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Prakash, V., M. Anandaraj, M. Thirumalai, P. Kalyanasundaram, and G. Vaidyanathan. "Application of Acoustic Technique for Surveillance and Anomaly Detection in LMFBRs." In 16th International Conference on Nuclear Engineering. ASMEDC, 2008. http://dx.doi.org/10.1115/icone16-48252.
Full textAbstract:
Acoustic techniques find wide application in Liquid Metal Fast Breeder Reactors (LMFBRs) for ensuring its high reliability, safety and plant availability. Various surveillance methods based on acoustic technique can be employed in these reactors to detect deviations from normal operating conditions. This could be used for the measurement of drop time of Diverse Safety Rods (DSRs) in the core, detection of in-sodium water leaks in Steam Generators, cavitation detection in sodium pumps and reactor core components. An active R&D program is being pursued in these areas at Indira Gandhi Centre for Atomic Research. Acoustic measurement technique has been used to determine the drop time of Diverse Safety Rods in sodium. 3 nos of Diverse Safety Rods (DSRs) are provided in Prototype Fast Breeder Reactor (PFBR) for its safe shut down in case of a SCRAM. An online drop time measurement system using acoustic technique is planned to detect the proper insertion of DSRs into their corresponding Subassemblies. Experiments were conducted during the performance testing of DSRs in sodium using accelerometer instrumented wave-guide system and free fall time and braking time of DSR have been measured. For detection of in-sodium water leaks in Steam Generators, acoustic method serves as a supplementary monitoring technique with an intermediate sensitivity and instantaneous response. To develop an acoustic leak detection system for Steam Generators of Prototype Fast Breeder Reactor, preliminary studies on the behavior of micro leak and its propagation has been carried out in Sodium Water Reaction Test Rig, injecting steam into sodium. Acoustic technique was employed to characterize the onset of leak. Cavitation in LMFBRs can occur in fuel subassemblies, pressure drop devices, pumps etc. It is important to minimize cavitation to reduce the risk of damage from erosion. Acoustic technique was extensively used in qualifying Prototype Fast Breeder Reactor components against cavitation phenomenon. This paper discusses the various experiments carried out towards the development of the acoustic surveillance methods for FBRs, instrumentation involved, results obtained from experiments and brief details of the future programme.
Reports on the topic "ONLINE INDIAN BEHAVIOR"
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David, Raluca. Advancing gender equality and closing the gender digital gap: Three principles to support behavioural change policy and intervention. Digital Pathways at Oxford, March 2022. http://dx.doi.org/10.35489/bsg-dp-wp_2022/02.
Full textAbstract:
Worldwide, interventions and policies to improve gender equality or close gender gaps often struggle to reach their targets. For example, women lag considerably behind in use of even simple digital technologies such as mobile phones or the internet. In 2020, the gap in mobile internet use in low- and middle-income countries was at 15%, while in South Asian and Sub-Saharan African countries, it remained as high as 36% and 37% respectively (GSMA, 2021). Use of the internet for more complex activities shows an even wider gap. In Cairo, in 2018, only 21% of female internet users gained economically, and only 7% were able to voice their opinions online (with similar statistics for India, Indonesia, Kenya, Uganda and Colombia, Sambuli et al., 2018). This is despite the fact that empowering women through digital technologies is central to global gender equality strategies (e.g. Sustainable Development Goals, United Nations, 2015), and is believed to facilitate economic growth and industry-level transformation (International Monetary Fund, 2020). Progress is slow because behaviours are gendered: there are stark dissociations between what women and men do – or are expected to do. These dissociations are deeply entrenched by social norms, to the extent that interventions to change them face resistance or can even backfire. Increasingly, governments are using behavioural change interventions in a bid to improve public policy outcomes, while development or gender organisations are using behavioural change programmes to shift gender norms. However, very little is known about how gendered social norms impact the digital divide, or how to use behavioural interventions to shift these norms. Drawing on several research papers that look at the gender digital gap, this brief examines why behavioural change is difficult, and how it could be implemented more effectively. This brief is addressed to policymakers, programme co-ordinators in development organisations, and strategy planners in gender equality interventions who are interested in ways to accelerate progress on gender equality, and close the gender digital gap. The brief offers a set of principles on which to base interventions, programmes and strategies to change gendered behaviours. The principles in this brief were developed as part of a programme of research into ways to close the gender digital gap.