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Journal articles on the topic 'ONLINE EDUCATION MARKET'
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Eisenbarth, Greg. "The online education market." On the Horizon 11, no. 3 (September 2003): 9–15. http://dx.doi.org/10.1108/10748120310500071.
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Shirinkina, Elena, and A. Mulloboev. "Online Education Market Trends and Forecast." Scientific Research and Development. Economics 8, no. 3 (June 17, 2020): 74–77. http://dx.doi.org/10.12737/2587-9111-2020-74-77.
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The relevance of the study is due to the fact that, according to the estimates of the Organization for Economic Cooperation and Development (OECD), over the next 10–20 years, 14% of jobs will be fully or partially automated, and another 32% will undergo significant changes. Educational systems need to adapt to these changes. This is possible with the latest technologies that can significantly improve the quality of educational solutions. The results of testing conducted immediately after online training are presented. It is determined that such courses compete with books, lectures, and other traditional sources of knowledge.
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Cowen, Tyler, and Alex Tabarrok. "The Industrial Organization of Online Education." American Economic Review 104, no. 5 (May 1, 2014): 519–22. http://dx.doi.org/10.1257/aer.104.5.519.
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Online education has flexibility and cost advantages over in-class teaching and these advantages will grow with improvements in information technology. We consider likely market structures given that the quality aspects of online education exhibit endogenous fixed costs. Concentration in the market for courses could be high, as it is currently in the market for textbooks. The not-for-profit sector will exhibit lower costs, lower concentration, and possibly zero price.
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Melnykova, Olga, and Julia Oliynyk. "FEATURES OF THE FUNCTIONING OF THE ONLINE EDUCATION MARKET IN THE WORLD AND IN UKRAINE." Economic Discourse, no. 3 (September 30, 2020): 16–27. http://dx.doi.org/10.36742/2410-0919-2020-3-2.
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Introduction. The modern online education market is developing rapidly. This is due to several aspects: the growing number of active Internet users and the availability of portable devices; the COVID-19 pandemic, which led to the transfer of education to distance learning; an increase in the total income of market participants and social and economic contribution to the economic development of countries. Therefore, in order to increase the efficiency of the further development of this market, it is important to study the peculiarities of the functioning of the main elements of the global online education market and to reveal the potential of its implementation at the national level. Methods. The study is based on the use of the dialectical method of cognition of economic processes, scientific developments and publications on the formation and development of the Internet education market in the world and in Ukraine. The article uses methods of scientific abstraction, analysis and synthesis, generalization, structural-functional, empirical-statistical and comparative analysis, etc. Results. The study identified the essence of online learning; the peculiarities of the functioning of the online education market are revealed; certain disadvantages of e-learning were noted; the demand for online education by content and structure of consumers is analyzed, it is established that more than half of all online educational services in the world are provided to the academic sector in the areas that are easiest to monetize – business and technology; the world market of online education is characterized on a regional basis and the dynamics of its development is analyzed; the features of the activity of the main providers of online educational courses in the global and Ukrainian markets are revealed. Discussion. Promising areas of online education market research that will help increase the efficiency of its functioning are the involvement of individuals and legal entities to receive online educational services by employees as a means of increasing the productivity of institutions, focus on the development of adaptive and microeducation, modularity and multichannel of Internet education, gamification and state support of the online education market. Keywords: online education, e-learning, mass open online courses (MOOC), online educational services, educational platforms.
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Ershov, Andrei N., and Aleksandra A. Salatova. "Development of the Modern Russian Market of Online Education in Terms of the Knowledge Society." REGIONOLOGY 28, no. 3 (September 30, 2020): 543–69. http://dx.doi.org/10.15507/2413-1407.112.028.202003.543-569.
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Introduction. In recent years, an online education market has emerged in Russia with proven technologies and significant financial turnover. The range of courses offered to the consumer is quite wide (marketing, management, humanities, IT, etc.). The purpose of the article is to present a classification of the online courses offered on the Russian market by subject matter and technical tools on the basis of the results of the study conducted, as well as to trace the dynamics of the market capacity for 2014–2021. Materials and Methods. Russian online education market at the present stage of its development was the object of the research. The empirical material included: a statistical analysis of the thematic diversity of online courses on the Russian market; a secondary analysis of the Online Education Barometer questionnaire for 2019, RBC’s ranking of the 35 largest Russian private companies providing services in the field of online education; education market studies for 2017, 2018 and 2020. Results. The Russian online education market capacity rapidly rose on 90 times for 2014–2019, from 0.4 to 36.5 billion rubles, which indicates the explosive growth of online education popularity. The thematic diversity of online courses is determined by the main educational society needs (programming, it-technologies, marketing and business administration). The thematic focus on the Russian “state” platforms corresponds to the education areas of the Russian offline universities. Discussion and Conclusion. The market for online education in Russia exponentially grows. On the one hand, the high demand for online courses can be explained by increasing of knowledge-intensive work number. On the other hand, labor realizes that knowledge and skills are a guarantee of employment. The diversity of online disciplines correlates with the idea of mutual incentives of supply and demand. Indeed, the most of courses are business, IT and design orientated. The article will be useful to universities’ chiefs and private educational companies planning to expand their online courses; for those who are planning to enter the Russian online education market and looking for perspective directions; for researchers and business analytics of the education market.
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Sun, Siqin. "Analysis of Factors Affecting the Development of Online Education under COVID-19: Evidence from Chinese “Double Reduction” Policy." BCP Education & Psychology 7 (November 7, 2022): 348–59. http://dx.doi.org/10.54691/bcpep.v7i.2687.
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With the further spread of the new crown epidemic and the enactment of the "double reduction" policy in 2021, the online education market is challenged by ice and fire. This paper collects data on the size of the online education market and related influencing factors, and introduces multiple linear regression analysis for comparative analysis. I found that is effective in estimating the online education market in the new environment, with significantly higher model accuracy. This has important implications for how to develop a quality online education market, which in turn has significant practical implications for the country's response to the epidemic affecting offline education, meeting people's educational needs, and improving the education system.
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Kapustina, Larisa, Natalia Izakova, and Elizaveta Makovkina. "Higher education services market: new trends in sustainable development." E3S Web of Conferences 208 (2020): 09016. http://dx.doi.org/10.1051/e3sconf/202020809016.
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The transfer of higher education to a distance format as a new trend has increased the relevance of research on the problems of assessing the quality of higher education services and its sustainable development in the post-pandemic period. The article proposes a methodological approach that includes the authors’ modified Higher Education PERFormance (HEdPERF) model and importance–performance analysis. Testing of the methodology for the Russian university showed its advantages that is a comprehensive assessment of the higher education service quality. The transition to a mixed model of higher education caused the need to improve the methodology. The authors proposed to include in the questionnaire the characteristics of the quality of distance learning: correspondence of goals and content of online technology, the level of online interaction of students, conformity assessment procedures and the stated competence, clarity of assessment criteria students the opportunity to track the progress in the development of the online course, quality learning materials, quality of technical support the online technology, ease of use etc.
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Kumar, Vikram, Ramakrishnan Raman, and R. Meenakshi. "Online Advertising Strategies to Effectivly Market a Business School." International Journal of Higher Education 10, no. 4 (February 8, 2021): 61. http://dx.doi.org/10.5430/ijhe.v10n4p61.
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Advertising has always played an important role in creating visibility for educational institutions. In today’s time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for educational institutions to shift gears and adapt to the new formats. In order to stay relevant and have a competitive advantage, digital advertising helps higher educational institutions go that extra mile in engaging with their potential customers. It also helps in building awareness and attract good quality of students. In the world of digital advertising, ‘Google Advertisement’ is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place advertisements both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google AdWords offers the most pragmatic solutions and tools to all strategic issues of digital advertising. Click Through Ratio (CTR) stands out as the most significant index of reflecting its influence and impact. Amongst the array of choices, the right strategy requires an academic and strategic backing. The objective of this paper is to assess on the impact of Google Adwords is used in digital advertising campaigns promoting business schools in specific. This research concentrates on CTR as a measure of the campaign’s effectiveness. This paper try’s to understand CTR in the context related to the type of content embedded in these digital advertisements; the structure of this content; and hence identify and suggest new strategies. This paper identifies and proposes the right online advertising strategy that can be used by a Business School (B School).Purposive/non-probabilistic sampling was carried out to choose the specific of Business Schools (B-schools) for this study. The business schools selected were based on the National Institution Ranking Framework (NIRF) 2018 of the Indian Human Resource Development. The data was analyzed using to the Social Sciences Statistical Suite (SPSS). There was only access to publicly available and publicly displayed advertisement with no access to user profile data. CTR was utilized to measure total and proportional engagement. The advertisements were then categorized based on their content and analyzed through a one-way ANOVA test. For the purpose of an operationalizing, CTR was utilized as defined by Pak et. al. (2018): “A ratio showing how often people who see your advertisement end up clicking it.” The main components analyzed are the characteristics of an effective advertisement appearing on the digital platform measured through its Click Through Ratio. One-way ANOVA has been conducted to assess the Click Through Ratio of advertisement segregated in twenty categories based on their format, content and time of appearance. The analysis reflects that Click Through Ratio differs for different format of advertisements, the information that they contain and for the time and day that they appear. Strategies based on these findings are suggested along with discussion, limitations and further scope of research.
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Lopus, Jane, and Dennis Placone. "Online Stock Market Games for High Schools." Journal of Economic Education 33, no. 2 (January 2002): 192. http://dx.doi.org/10.1080/00220480209596467.
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Mukhlis, Mukhlis, Nabella Duta Nusa, and Rezki Wulan Ramadhanty. "Education and Promotion of Online Transaction Services for Traditional Market Traders in Sleman: An Alternative to Alleviate the Impact of COVID-19 "Layanan Online Pasar Ing Sleman (LOPIS)"." Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) 9, no. 1 (March 29, 2023): 60. http://dx.doi.org/10.22146/jpkm.66121.
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Spreading in Special Region of Yogyakarta (DIY) since March 2020, the Covid-19 pandemic has slowed down economic activities. Activities in traditional markets decreased due to restricted operating time and people movement. Traders should use online transactions to reach potential consumers. Expanding market segments is also necessary to target the younger generation who regularly use online transactions. Unluckily, traders were not well-trained in online transactions. This activity was aimed to encourage well-implemented online transaction services by traditional market traders in Sleman Regency. Four measures were taken: 1) identifying conditions of traders, 2) formulating online transaction models for traders and potential consumers, 3) online transaction training, and 4) Disseminating/promoting online transaction services. A survey was done in 22 of 37 markets to identify market conditions. Collected data were analysed using the interactive model. Formulated online transaction model includes offer, order, payment and delivery of products. Traders in 25 markets received the training. Service marketing activities include publications on social media, data presentation of markets and traders on Google Maps page, and webinar. All activities were conducted under the tagline "LOPIS (Layanan Online Pasar Ing Sleman)", which means Online Services by Traditional Markets in Sleman Regency. Monitoring is planned for three months after the training is conducted. However, this monitoring could not be carried out due to a significant increase in Covid-19 cases, hence the limitation of this community service activity.
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TYRKBA, Kh V., M. G. YASHINA, and R. R. ASMYATULLIN. "DRIVERS OF E-LEARNING MARKET: CASE OF CHINA." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 3, no. 11 (2020): 132–40. http://dx.doi.org/10.36871/ek.up.p.r.2020.11.03.021.
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The article examines the development of online education and its trends in the global market, in particular in China. A number of drivers of online education growth are identified, including institutional, technological, and financial ones.
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Pirogova, Oksana, Nataliia Temnova, and Elena Markova. "Online education in Russia: status and development trends." E3S Web of Conferences 258 (2021): 10020. http://dx.doi.org/10.1051/e3sconf/202125810020.
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The online education market is showing growth and strengthening of its position as a business area not only in Russia, but also all over the world, increasing the industry growth rate up to 20% per year. The main and significant jump occurred because of the active transition to online due to the covid-19 quarantine restrictions. The purpose of this work is to study the online education system in Russia and determine the prospects for the development of this industry. The tasks of the research include comparing online education with the offline sphere, analyzing popular categories in online education and forecasting the dynamics of market development, taking into account the influence of the revenue of online education companies. The main methods used in the work: data analysis and comparison. Based on the results of the study, the main conclusions were obtained: every year there is an increase in investments in the field of online education, large companies buy promising projects. Based on the correlation-regression model of the dependence of the period under study on the volume of the online education market in Russia, a forecast for the coming years has been made. The most popular areas of study: foreign languages, IT and marketing. The year 2020 allowed the industry to increase its performance more than it was predicted, and by 2021, the revenue is expected to increase to 73 billion rubles.
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Aimiuwu, Ehi, and Sanjay Bapna. "Utilizing Business Intelligence to Enhance Online Education at For-Profit and Non-Profit Institutions." International Journal of Business Intelligence Research 4, no. 1 (January 2013): 29–42. http://dx.doi.org/10.4018/jbir.2013010103.
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With the increase in the demand of online education, especially for working people, there is a need for institutions that offer online education to identify, target, and market their services to people who are in need of furthering their education or who would be interested in using online education to advance their careers. The aim of this paper is to explore how Business Intelligence (BI) can be utilized to enhance online education for profit and non-profit organizations. The goal is to identify, target, and market online education to an audience who may not have thought of online education, but will appreciate the opportunity.
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Kramarenko, I. V. "TRENDS IN THE DEVELOPMENT OF THE MARKET FOR NEW EDUCATIONAL TECHNOLOGIES." Vestnik Universiteta, no. 2 (April 23, 2020): 49–57. http://dx.doi.org/10.26425/1816-4277-2020-2-49-57.
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Questions related to education and its quality are always relevant. The growing momentum of online education raises many questions for participants in the educational process, in particular, the choice of a platform provider of online services, the development of educational content, the placement and updating of online resources, the promotion of educational content among users, etc. The typology and characteristics of the market of online educational technologies have been presented in the article, trends of its further development have been defined. The classification and brief description of Russian and foreign platform providers implementing online training have been given. The forms of education, where the special place is given to adaptive education and development of self-education possibility have been considered. The tendencies of the Internet development as a necessary element of the online learning system have been revealed.
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Teräs, Marko, Juha Suoranta, Hanna Teräs, and Mark Curcher. "Post-Covid-19 Education and Education Technology ‘Solutionism’: a Seller’s Market." Postdigital Science and Education 2, no. 3 (July 13, 2020): 863–78. http://dx.doi.org/10.1007/s42438-020-00164-x.
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Abstract The Covid-19 pandemic and the social distancing that followed have affected all walks of society, also education. In order to keep education running, educational institutions have had to quickly adapt to the situation. This has resulted in an unprecedented push to online learning. Many, including commercial digital learning platform providers, have rushed to provide their support and ‘solutions’, sometimes for free. The Covid-19 pandemic has therefore also created a sellers’ market in ed-tech. This paper employs a critical lens to reflect on the possible problems arising from hasty adoption of commercial digital learning solutions whose design might not always be driven by best pedagogical practices but their business model that leverages user data for profit-making. Moreover, already before Covid-19, there has been increasing critique of how ed-tech is redefining and reducing concepts of teaching and learning. The paper also challenges the narrative that claims, ‘education is broken, and it should and can be fixed with technology’. Such technologization, often seen as neutral, is closely related to educationalization, i.e. imposing growing societal problems for education to resolve. Therefore, this is a critical moment to reflect how the current choices educational institutions are making might affect with Covid-19 education and online learning: Will they reinforce capitalist instrumental view of education or promote holistic human growth? This paper urges educational leaders to think carefully about the decisions they are currently making and if they indeed pave the way to a desirable future of education.
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Chung, Kim, and Richard Tansey. "FACTORS INFLUENCING THE MARKET ACCEPTANCE OF ONLINE TERTIARY EDUCATION IN KAZAKHSTAN." International Journal of Business Research 13, no. 1 (March 1, 2013): 23–30. http://dx.doi.org/10.18374/ijbr-13-1.3.
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Chiriac, Tatiana. "Openness in higher education." Central and Eastern European eDem and eGov Days 325 (February 14, 2018): 227–34. http://dx.doi.org/10.24989/ocg.v325.19.
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The purpose of this study is to analyze the phenomenon of openness in higher education and its trends and technologies of expanding educational opportunities in the digital information society of Moldovan universities. The main concepts of openness in education are associated with the practice of online learning and constructivist approaches, technical optimization of delivering information, continuous professional development and globalization of higher education. Since skilled knowledge becomes the main value of the market, then higher education perspective as a tool of knowledge reproduction is transformed into the basic space of openness and accommodation to innovative use of educational resources. The key issues related to openness in order to impact higher education target the development of Open Educational Resources (OER), as well as implication of Massive Online Open Courses (MOOCs), relatively new online learning trend. There are institutional practices of the adoption and use of open education technologies in some international universities and organizations, which could be extended as well to create an open learning system in the Republic of Moldova, focusing on national practices of education. Openness of Moldovan HEIs is a strategic choice for the future in a rapidly changing educational market that should proliferate.
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Yakymova, Nataliia, Olesia Tomchuk, and Nonna Kobidze. "HUMAN EDUCATIONAL TRAJECTORY IN THE XXI CENTURY: INFLUENCE OF BEHAVIORAL FACTORS." Regional’ni aspekti rozvitku produktivnih sil Ukraїni, no. 25 (2020): 147–53. http://dx.doi.org/10.35774/rarrpsu2020.25.147.
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Introduction. The article analyzes the current trends of the global and domestic market of online education. It is established that the modern market of online education is characterized by the active development of micro-learning; promotion of mobile learning; the use of artificial intelligence in EdTech; the close link between training and employment; increasing the target market for companies working in the direction of career-long learning; demand for practices of mutual, or cross-learning, (p2p-learning); leading positions of educational companies in the development of modern EdTech; low prevalence of virtual and augmented reality (AR and VR) in the development of online education; ineffective use of gamification in online education; the popularity of project-based learning; the close connection of online learning with talent development practices; growth of the LMS market (learning management systems); sustainable growth of the corporate segment of online education; the spread of more innovative educational practices than asynchronous (self-paced) learning. Goal is to study the educational trajectory of man in the XXI century and determine the influence of behavioral factors on it. Results. Modern incentives for the development of the online education market in Ukraine are highlighted: outdated educational base, military conflict in eastern Ukraine, recognition by some universities of distance learning as a separate form of education, development of Internet technologies, changing qualification requirements in the labor market, reducing the value of traditional education. the role of universities in the socialization of individuals, the lack of territorial affiliation, the introduction of quarantine measures. The priority directions of construction of the educational trajectory of the person are generalized and the influence of behavioral factors on it is determined. It was found that the key aspects that individuals focus on when building an educational trajectory are: the desire to quickly enter the labor market, spreading the practice of mastering lucrative professions without significant material and time costs for training, increasing educational opportunities through the introduction of distance learning abroad and domestic institutions. It is proved that behavioral factors have a significant impact on determining the educational trajectory of a person. Therefore, the identification and regulation of such influences accelerates the effective adaptation of man to the changing conditions of the labor market and the market of educational services, as well as allows to effectively build and adjust its educational trajectories.
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Ivanenko, Larysa M., and Olena Yu Boienko. "An Analysis of Consumers of the Distance Education Market of Marketing Direction." Business Inform 5, no. 544 (2023): 247–57. http://dx.doi.org/10.32983/2222-4459-2023-5-247-257.
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The main purpose of this article is to compile a consumer profile of online marketing courses and develop recommendations for strengthening the position of Ukrainian educational platforms specializing in online learning and, in particular, in online marketing courses. The publication relates to the study of the market of distance education of marketers, the definition and description of consumer profiles of this market. An analysis of online education of marketing students is carried out, the attitude of higher education applicants towards the distance educational platforms offering marketing profile courses, along with their personal interests in finding information and choosing online courses are determined. The following most important attributes of the online courses of distance educational platforms are determined: competence and popularity of lecturers, course price, convenience of the interface, ability to download files and tasks in the offline format, realism of business cases. Having chosen UAH 1500 as the thre-shold level of the price of the online course, two main segments of consumers of online marketing edu-cation are identified. The representative of the first segment is a graduate student of primary courses of the higher education degree of «Bachelor», who is interested in general marketing issues in order to get acquainted with the future specialty of a marketer. Her interests also include personal development and learning foreign languages. A typical representative of the second segment is an applicant for a higher education degree «Master», who is already working in the specialty and is interested in obtaining prac-tical knowledge in a narrow direction of marketing. It is specific that the representative of this segment much more often uses the Internet for professional activities, visiting thematic forums, shopping, spend-ing leisure time playing computer games. The product of the carried out study is recommendations for the further development and improvement of distance learning platforms that offer marketing training courses. A general recommendation on distance platforms with marketing courses is given as follows: improving the quality of distance education, improving the content of courses, the convenience of the platform, its compliance with consumer needs and an individual approach to each participant – a con-sumer of the online course.
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Dabetic, Valerija. "Online Teaching – Education in Times of Crisis or Education of the Future?" Anali Pravnog fakulteta u Beogradu 70, no. 4 (December 27, 2022): 1165–90. http://dx.doi.org/10.51204/anali_pfbu_22408a.
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The paper analyzes different aspects of online teaching as the prevalent method of education at the Belgrade University Faculty of Law during the COVID-19 pandemic. The starting assumption is that the combination of online and traditional teaching better meets the modern requirements of the labor market and better trains law students for different career paths and modern professions. Since digital technology has become an indispensable part of all spheres of law, we advocate the idea that an adapted form of online teaching develops young lawyers’ digital literacy. The paper draws on the results of a qualitative study, i.e., four focus group discussions with teachers at the Faculty of Law who conducted classes during the pandemic. Despite different personal affinities and experiences regarding online classes, the general opinion was that online teaching should become part of the teaching practice, with noticeable disparity regarding its intensity and implementation.
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Blyzniuk, Viktoriia, Yaryna I. Yuryk, Liudmila Tokar, Irina M. Serebrianska, Olena Bezpalko, and Zoriana Buryk. "Introduction of adult education as a modern educational and economic labour market trend." LAPLAGE EM REVISTA 7, no. 1 (January 4, 2021): 304–13. http://dx.doi.org/10.24115/s2446-6220202171726p.304-313.
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This article is based on a quantitative study using methods of statistical analysis of indicators of online education during adult life (25-64 years) within the EU. It has been revealed the relationship of changing forms of adult learning through the transformation of labor market requirements. The study confirms the link between employment in production and the provision of adult education by employers. This is well seen in the socio-economic development of the country, which determines the needs, regional specifics of the labor market, affects adult learning throughout life. The regional specificity of the labor market is a prerequisite for adult lifelong learning and determines the level of involvement of the population in online lifelong learning. There is a significant differentiation between formal and non-formal education (3.7% and 13.2%) within the EU. Online education is more common in the most developed countries with a highly developed economy of knowledge and creative economics. The latest trend in online employee education is the integration of training systems into software.
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Nagorniy, Bogdan O. "APPROACHES AND METHODS FOR VALUATION OF EDTECH COMPANIES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 7/1, no. 139 (2023): 83–92. http://dx.doi.org/10.36871/ek.up.p.r.2023.07.01.012.
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This scientific article explores approaches and methods for assessing the market value of companies involved in online education. In the context of the rapid growth of the online education industry and the significant influence of digital technologies on educational processes, it is important to have effective tools for valuing such companies. The article examines traditional approaches and methods for evaluating businesses through the lens of the characteristics of companies in the online education sector. The conducted research identifies key factors influencing the value of companies in this field, such as customer base, technological infrastructure, reputation, and others. The findings of the article can be useful for investors, financial analysts, and entrepreneurs seeking to assess the market value of companies operating in the online education sector.
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Kaczmarek, Mirosława. "Baby Boom generation in the online banking market in Europe." Wiadomości Statystyczne. The Polish Statistician 64, no. 8 (August 28, 2019): 5–18. http://dx.doi.org/10.5604/01.3001.0013.7598.
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The Baby Boom generation, i.e. persons born between 1944 and 1963, constitutes over one fifth of the total European population, which makes it a significant segment of consumers. The important feature of this generation is their high trust in the banking system, which is one of the conditions for adapting technological changes in the areaof banking service distribution, including the acceptance of the internet banking (IB). In 2018, the average of 37.1% Baby Boomers used IB, which demonstrates that this distribution channel still has a large potential for development. There are distinct differences among European states regarding the scope of the internet usage for banking services by persons aged 55–74. The aim of this study is to define the structure of IB market for the European Baby Boom generation according to social and demographical characteristics (education and gender). The study is based on Eurostat’s corresponding data for 2018.The analysis of the structure of the IB market has been based on the gender and the level of education of its users, adopting one of the methods of cluster analysis, the Ward method. The analysis demonstrates that Nordic countries and the Netherlands are the European leaders in terms of IB usage among Baby Boomers, whereas the lowest percentage of IB usage among Baby Boomers has been observed in the Balkan and Southern Europe-an countries, e.g. Turkey and Italy. Among the analysed social and demographic characteristics, education differentiates the selected groups of states to a larger extent than gender.
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Goldsmith, Ben, Stuart Cunningham, and Michael Dezuanni. "Screen production for education: digital disruption in an ‘ancillary’ market." Media International Australia 162, no. 1 (November 16, 2016): 65–77. http://dx.doi.org/10.1177/1329878x16678082.
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The thoroughgoing digital disruption of the entertainment-based screen industries has now been well documented. But the factors that drive such disruption are in no way unique to mainstream media industries. The distribution and use of screen content in education in many ways parallel the experience of the broader screen industries. Just as traditional entertainment and information are being challenged by new online services, so too traditional modes of distributing and accessing screen content in education are being disrupted by online services. This article analyses these dynamics in Australia, placing them in historical perspective and using three contrasting case studies to exemplify key aspects of the digital disruption of education: ABC Splash exemplifies the public service broadcasting (PSB) ‘tutelage’ model; YouTube exemplifies digital disruption— immensely popular despite numerous education authorities’ attempts to restrict access to it; and ClickView exemplifies the ‘born digital’ company employing advanced technology, business strategy, and professional pedagogics.
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Cohen, Erez, and Nitza Davidovitch. "The Development of Online Learning in Israeli Higher Education." Journal of Education and Learning 9, no. 5 (July 15, 2020): 15. http://dx.doi.org/10.5539/jel.v9n5p15.
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The COVID-19 pandemic that swept through the world in 2020 and forced the various higher education institutions in Israel and around the world to promptly embrace the online teaching method, placed on the agenda the question of this method’s efficacy as well as deliberations regarding its future implications. The current study reviews the development of online teaching in Israel’s higher education and examines whether this development derives from an organized and well-formulated public policy with a view to the future or is the result of the constraints and various actors within the free market. In addition, the study presents a case study of an academic institution, examining the opinions of students with regard to the benefits and shortcomings of online teaching. The research findings indicate that the development of online teaching in Israel is the result of needs, constraints, and opportunities that emerged in the free market rather than a result of organized public policy by the Ministry of Education and the Council for Higher Education. Consequently, the study presents the various implications of these unregulated developments for the quality of teaching and for student satisfaction. The study illuminates a thorough discussion that should be conducted by movers of higher education and academic institutions concerning a new effective designation of the campuses following the COVID-19 crisis as well as the distinction between virtual and real-life dimensions of academic teaching.
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Kuznetsov, N. V. "Online education: key trends and barriers." E-Management 2, no. 1 (May 24, 2019): 19–25. http://dx.doi.org/10.26425/2658-3445-2019-1-19-25.
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The key trends and obstacles in the development of education in Russia have been considered in the article. It has been shown, that the education system, formed in the previous technological way, does not meet the needs of modern society. The main modern trend in the development of education is the introduction of digital technologies and in particular the transition from the traditional “classroom” model of learning to online education. This direction is now actively developing abroad and seems prospective in Russia. At the same time, there is a number of obstacles, that significantly inhibit its development. The main one is still not the existing system of recognition of equality of online education to its traditional forms. This problem is typical not only for our country and can be solved at the legislative level by developing the system of legislative regulation and standardization of sphere of education. Another obstacle is the continuing lack of implementation of online technologies in the educational process by educational organizations themselves, due to both the lack of development of the digital infrastructure and the need to train teachers of the new formation, who can work effectively in the digital environment. This problem can be solved by full-scale digitalization of universities with the involvement of both public financing and private investment. The third major obstacle to the full transition to online education is the very low percentage of students, who complete courses successfully. At the same time, opinion polls show, that Russian students themselves are not ready to accept digital education as a full-fledged one. The correction of this situation requires the introduction of technological and organizational solutions in the field of education, aimed at adapting the educational system to the dynamically changing needs of the labor market, individualization of educational trajectories and increasing the involvement of students in the educational process.
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Vinnik, Alina Evgenievna, and Svetlana Nikolaevna Pryadko. "Analysis of market indicators and prospects for online education development in segment of massive open online courses." Vestnik of Astrakhan State Technical University. Series: Economics 2023, no. 2 (June 28, 2023): 118–24. http://dx.doi.org/10.24143/2073-5537-2023-2-118-124.
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The article presents the results of a study of the dynamics of the online education market in the segment of massive open online courses (MOOCs), on the basis of which it was concluded that citizens of various countries are highly interested in these resources and the prospects for its further growth. Despite the significant annual growth of the global e-learning market, it is the COVID 19 pandemic and the further transition of universities to distance learning that have become the main growth drivers for the MOOC segment. The results of a number of studies made it possible to conclude that today, both among students and teachers, there are not only positive, but also negative reviews about the practice of using MOOCs in the educational process of universities, which is confirmed by statistics - a low level of student involvement in course topics, as well as low completion rates for massive online courses. The relevance of the use of neuromarketing tools for conducting cognitive research in order to obtain information about the neurophysiological reactions that occur in students in the course of online learning using MOOCs, which is necessary to improve its efficiency and effectiveness, is substantiated. Neuromarketing tools, including eyetracking, make it possible to monitor the behavior of students when using online platforms in order to identify their reactions to the content of educational content and determine the next directions for improving MOOC elements, and as a result, increasing student motivation, involvement and academic performance.
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Zhu, Jiangye. "How Behaviorism Can Help Provide Insight into MOOCs in the Chinese Education Market." Journal of Contemporary Educational Research 6, no. 8 (August 18, 2022): 96–101. http://dx.doi.org/10.26689/jcer.v6i8.4281.
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In recent years, online education has grown rapidly and expanded globally. As an undergraduate student, the author took part in massive open online courses (MOOCs) as an elective. While enjoying the convenience of high-tech distance education, the author also became aware of its shortcomings. For instance, when students are confused about a certain topic, they are unable to clarify with their instructors in real time since most of the time, recorded instructional videos are used. Students also tend to listen passively during lessons, indicating that they may not absorb information or “positively reinforce” what they know or have learned. When discussing the characteristics of MOOCs, the author hopes to demonstrate how online education may influence traditional teaching and serves as an excellent complement to conventional classrooms.
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Makarova, Marina Vladimirovna. "Investments in Russian online education (2016-2018)." Теоретическая и прикладная экономика, no. 3 (March 2020): 142–52. http://dx.doi.org/10.25136/2409-8647.2020.3.30458.
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The subject of this research is investments in development of online education in Russia. The object of this research is online education in the current conditions of digital economy. The author analyzes the dynamics of investments in capital assets and federal expenditure over the period from 2016 to 2018. The growing role of online education on the Russian education market is indicated. Analysis is conducted on the increased costs of education development. The conclusions are formulated on need for attracting private investments in online educational projects, as well as active development of public-private partnership. It is underlined that although federal expenditure (investments) on education is increasing, it is clearly insufficient and requires attraction of private investments through development of public-private partnership. The following conclusions were made: 1) the government develops mechanisms of public-private partnerships; 2. Only regional investment funds remain in Russia; the Investment Fund of the Russian Federation no longer exists, since its creation on the federal level was not justifiable; 3. Russian education increases its rating on the international level, which influence the development of higher education in the Russian Federation along with export of education; 4. Internet usage among Russian population is uneven. The scientific novelty consists in the attempt to determine the trends in export of Russian education.
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Sun, Weiliang, and Xing Zhu. "Research on the marketing strategy of Tomorrow Advancing Life online education group in digital economy." BCP Business & Management 33 (November 20, 2022): 384–93. http://dx.doi.org/10.54691/bcpbm.v33i.2795.
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In the era of big data, the digital economy is experiencing rapid growth. The combination of the digital economy and education has made online education an entirely new educational model. The online education market has received wide attention, which also makes the field of education face the challenge of digital transformation. At the same time, with the support of the Chinese government and the public demand for education, online education has reached an unprecedented level of development, and many online institutions have flooded the market. Therefore, the analysis of marketing strategy will help training institutions adapt to the backdrop of the digital economy and set them apart from the fierce competition in the marketplace. This article takes Tomorrow Advancing Life(TAL) as a case in point, decomposing the main marketing strategy in China under the background of the digital economy. To enhance marketing strategy of TAL by analyzing the marketing strategy and its existing problems.
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Lypny, Gregory. "A Pilot Study Using an Online, Experimental, Two-Asset Market." Journal of Economic Education 34, no. 3 (January 2003): 204–13. http://dx.doi.org/10.1080/00220480309595215.
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Ubeja, Satnam Kaur. "A Study on Perception of Online Education." ECS Transactions 107, no. 1 (April 24, 2022): 2599–610. http://dx.doi.org/10.1149/10701.2599ecst.
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Pandemic COVID-19 has created problem for the whole world in many folds. People have lost their lives and there has been an economic crisis in the families and in all sectors. This pandemic has not only affected livelihood, but students have been affected badly. Especially school children have not experienced their study in a proper way during pandemic because they could not meet their classmates and there has been no interaction with the teacher. In a similar way, college students have not felt that good as they could not go to college for studies and they had no face to face interaction with faculty. College teachers were missing their students as education was through online only during pandemic. Since teaching had to continue in this time therefore, government has taken a good initiative that online teaching is a boom at this point of time for uninterrupted teaching. Despite of few cons of online education, this online education has made many teachers tech savvy and increased market value of teachers and their confidence got boosted. Still online education is playing a very important role in current education. This paper is an attempt to see students perception towards online education in Madhya Pradesh State. 114 completely filled responses were received and reliability analysis, t test, Anova were applied to test the hypotheses.
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NESTORENKO, Tetyana. "«ECONOMICS OF SUPERSTARS»: OPPORTUNITIES AND THREATS FOR FIELD OF EDUCATION." Ukrainian Journal of Applied Economics 5, no. 2 (May 7, 2020): 8–15. http://dx.doi.org/10.36887/2415-8453-2020-2-1.
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Introduction. The development of technology leads to a change in the structure of markets and to the formation of the «economics of superstars». This fully applies to the market of educational services, when the introduction of distance formal education can lead to the emergence of superstar teachers and the reformatting of this market. The purpose of the article is to identify opportunities and threats to the formation of the «economics of superstars» in the field of formal education due to the influence of modern technologies and changes that have been introduced through quarantine measures in the educational process in educational institutions. Results. The formation process of the «economics of superstars» is described as a result of the introduction of new technologies. The influence of the online learning introduction for pupils and students on the formation process of teachers-superstars is determined in the results of the introduction of quarantine measures in Ukraine. After the end of quarantine, the state can maintain this form of the educational process organization, providing access to quality educational services to pupils and students regardless of their place of residence. In turn, this will reduce the demand for teachers and the separation of superstar teachers from teachers of the second and third ranks. The proliferation of online educational resources in the formal education system will lead to the disqualification of most teachers, to creation of superstar teachers and the education system of the winners. Qualified teachers can take advantage of their comparative advantage only if other teachers supplement these face-to-face lectures. This complementarity will increase the number and quality of face-to-face teaching services, potentially increasing the marginal product and salaries of lower-skilled teachers. Conclusions. It is proved that the use of technologies in the field of educational services can lead to the formation of the «economics of superstars» in Ukraine. The results show that teachers who have online lessons for pupils and students all over Ukraine and become superstars during quarantine events have every chance of maintaining this status after quarantine. Further research is needed to determine the difference in the trends of superstars in the markets of mixed goods with different characteristics: in the markets of goods that are non-competitive and excluded, and in the markets of goods that are competitive and non-excluded. Key words: economics of superstars, education, educational service, formal education, quarantine, online resources.
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Richard, James E., and Fruen Purnell. "Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market." Journal of Interactive Marketing 37 (February 2017): 1–15. http://dx.doi.org/10.1016/j.intmar.2016.06.003.
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Huang, Wenli, Yanhong Qian, and Nanyan Xu. "The signaling effects of education in the online lending market: Evidence from China." Economic Modelling 92 (November 2020): 268–76. http://dx.doi.org/10.1016/j.econmod.2020.01.007.
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Heinrich, Carolyn J., and Jennifer Darling-Aduana. "Does Online Course-Taking Increase High School Completion and Open Pathways to Postsecondary Education Opportunities?" Educational Evaluation and Policy Analysis 43, no. 3 (March 1, 2021): 367–90. http://dx.doi.org/10.3102/0162373721993485.
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Recent increases in high school graduation rates have been linked anecdotally to online course-taking for credit recovery. Online course-taking that supports high school completion could open opportunities for postsecondary education pursuits. Alternatively, poorer quality online instruction could diminish student learning and discourage persistence toward graduation and further education. Using quasi-experimental methods in an 8-year longitudinal study of high school online course-taking, we find positive associations between online course-taking, credits earned and high school graduation, and for those with limited online course-taking, small increases in college enrollment. However, we find significantly lower 4-year college enrollments and lower quality college enrollments for all online course-takers, leaving open the question of whether online course-taking will lead to long-term postsecondary education and labor market success.
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R. BOWES, Dr DAVID, Dr JAY JOHNSON, and Dr MATTHEW ALFORD. "U.S. CONGRESSIONAL ELECTION UNCERTAINTY AND STOCK MARKET VOLATILITY." International Journal of Social Sciences and Management Review 05, no. 04 (2022): 60–69. http://dx.doi.org/10.37602/ijssmr.2022.5405.
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This paper uses a Generalized AutoRegressive Conditional Heteroskedasticity (GARCH) model to estimate the effect of uncertainty surrounding U.S. congressional elections on the level and volatility of U.S. stock market returns from 2000-2008. Uncertainty in these elections is measured using asset prices from the Iowa Electronic Market (IEM), online, real money, and online futures market where payoffs are based on real-world events including U.S. elections. This research model uses IEM futures contracts based on the control of the U.S. Senate and/or House of Representatives by either of the two major political parties in the United States. The election futures market prices are used to measure the “closeness” of upcoming election outcomes. The model results indicate that the volatility of U.S. stock market returns in the S&P 500 index is increased by uncertainty regarding which political party will control the U.S. Congress after the results of upcoming elections.
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Rozman, Tomislav, and Mateja Frangež Rozman. "Education for Sustainability." International Journal of Smart Education and Urban Society 11, no. 1 (January 2020): 41–63. http://dx.doi.org/10.4018/ijseus.2020010104.
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The purpose of this article is to analyse and interpret the current state of the Education for Sustainable Development in Slovenia, EU. The primary goal is to select the best learning methods for the upcoming international training programme, developed within the EU co-funded project (Erasmus+ KA2) The article presents the analysis of the state on the Slovenian education market with a focus on adult education and lifelong learning target groups. The results show that traditional training methods are still most widely used; newer learning methods (gamification, online, mobile learning, storytelling) are rarely used. The results of the interviews (preliminary study) show that entrepreneurs, which were included in the research, missed the sustainability topics in their educational path. Lastly, examples of the learning methods used by the case-study educational company are shown. The article is usable for organizations, which are preparing new online training programmes about sustainability topics.
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Kaba, Abdoulaye. "Online library job advertisement in United Arab Emirates: a content analysis of online sources." Library Management 38, no. 2/3 (March 14, 2017): 131–41. http://dx.doi.org/10.1108/lm-07-2016-0058.
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Purpose The purpose of this paper is to investigate and analyze library jobs advertised by higher education institutions, newspapers and job market sites in United Arab Emirates (UAE). Design/methodology/approach The paper uses summative content analysis approach for data collection, data analysis, evaluation and assessment. It reports about the accuracy of advertisements, job titles, job categories, locations and types of libraries. Findings Higher education institutions demonstrate the highest accuracy level in advertising library jobs. Librarian emerged to be the highest advertised title by the sources. e-library executive, principal-publications and library, and primary librarian found to be the new titles in the market. The paper also found inconsistencies and lack of uniformities among the sources in using job categories to advertise library jobs. In fact, none of them used the term “library” in any category. Academic libraries recorded the highest advertised jobs compared to other types of libraries. Research limitations/implications The paper is based on library jobs advertised on the websites. Websites are only one source of library job advertisement. Practical implications The paper provides important information for librarians looking for library jobs in the Middle East as well as for library managers and decision makers who wish to recruit library professionals. Originality/value The paper represents one of the few studies conducted on library job marketing in UAE. Findings of the study may contribute to the improvement of library job marketing not only in UAE but also in the other gulf countries.
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Mubdik, M. Ahsanul, Delliana Eka W, and Fachrul Kurniawan. "Development of E-Business towards Labor Market for Higher Education." Letters in Information Technology Education (LITE) 1, no. 2 (November 9, 2019): 34. http://dx.doi.org/10.17977/um010v1i22018p034.
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The internet business is used for information exchange, product catalogs, promotional media, e-mails, bulletin boards, electronic questionnaires, and mailing lists. The internet can also be used to dialogue, discuss, and consult with consumers online, so that consumers can be involved proactively and interactively in the design, development, marketing, and sale of products. By using the internet, we can run an electronic business or commonly called e-business as a means of expanding employment opportunities. Given the smaller quota to find employment, that ebusiness is the right solution for college graduates.
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Silva, Ana Paula, Pedro Lourtie, and Luisa Aires. "Employability in online higher education: A case study." International Review of Research in Open and Distributed Learning 14, no. 1 (January 29, 2013): 106. http://dx.doi.org/10.19173/irrodl.v14i1.1262.
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<p>Over the past 15 years, learning in distance education universities has become more interactive, flexible, collaborative, and participative. Nevertheless, some accounts have highlighted the importance of developing more instrumental and standardized educational practices to answer the challenges of employability. In fact, the choice of skills that are important to learning communities and the labour market has been the subject of controversy because it involves heterogeneous motives among different groups.</p><p>This paper compares the perceptions of employability skills in a sample of teachers from the Universidade Aberta and a sample of students who attend a local learning centre at this University. The research focused on the following dimensions: a) the most important employability skills, and b) the employability skills to be developed in online undergraduate degrees<span class="apple-converted-space">. To collect the required data, a questionnaire was prepared and applied to students and teachers, taking the theoretical model of Knight and Yorke (2006) as its main reference. In spite of the specificity of each group, the results revealed some similarities between students and teachers with regard to employability. The conclusions also highlighted the need to promote research on this matter in online education.</span></p>
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Gainanov, D. A., and L. I. Migranova. "Transforming the regional markets for learning services and labor in a digital economy." Regional Economics: Theory and Practice 8, no. 8 (August 14, 2020): 1430–48. http://dx.doi.org/10.24891/re.18.8.1430.
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Subject. This article discusses the transformation of regional markets for educational services and labor in the digital economy, considering the Republic of Bashkortostan as a case study. Objectives. The article aims to identify the current and major trends in regional markets, analyze online education markets and new forms of employment. Methods. For the study, we used the methods of logical, statistical, structural, and dynamic analyses. Conclusions. The article concludes that it is necessary to create a mechanism for forecasting and regulating supply and demand in the labor market, adapting the vocational education system to the prospective staffing needs of the region's economy. To create a real mechanism for forecasting and regulating supply and demand in the labor market, a system of agent-based modeling simulation, taking into account the factors of central government impact, should be used.
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Chow, Lena. "BINUS Online Learning Web User Experience Improvement." Engineering, MAthematics and Computer Science (EMACS) Journal 2, no. 1 (January 28, 2020): 5–13. http://dx.doi.org/10.21512/emacsjournal.v2i1.5816.
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With the technology nowadays where information is one click away, news travels within seconds through online news, social media, chat, etc. It’s not impossible anymore for someone who lived miles away to get information at the same time with someone who live near the news’ source. New business starts to grow aligned with advancement in information technologies to tap bigger market. Each of them have different ways of showcasing their products, and how they showcase products can influence their customers to continue using it and to eventually make decision to purchase. Stores are available in e-market form, public transportations’ tickets are available online, education industries start to have websites, some of them even have online classes. Whether you are a busy professional looking for the next career step or a school leaver wanting to start your career without sacrificing your education, online study would be the solution. Committed to providing a world class education with international learning experience that makes positive contributions to the global community, BINUS University implemented a method called BINUS Online Learning. The method allows students not to come to campus, because almost all lectures conducted through the online system. Learning-teaching activities are in BINUS Online Learning web (Learning Management System). To ensure Binus online web can be used as tool to achieve Binus online mission, then improvement should be done continuously. This paper will search for continuous improvement especially user experience.
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Authement, Renae S., and Sharon L. Dormire. "Introduction to the Online Nursing Education Best Practices Guide." SAGE Open Nursing 6 (January 2020): 237796082093729. http://dx.doi.org/10.1177/2377960820937290.
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Introduction As online nursing education programs continue to increase to meet the demands of the growing market, nursing faculty are challenged to develop and deliver courses based on best practice principles. The Online Nursing Education Best Practices Guide (ONE Guide) builds on and extends the nationally recognized Quality Matters® program and serves as a roadmap guiding course development and delivery. The fundamental principle for success in online teaching is instructor presence; the teacher as a facilitator of learning is illustrated throughout the guide. An Online Instructor Checklist facilitates systematic implementation of best practice principles. Methods This article is based on a focused literature review and concept analysis resulting in a comprehensive guide for delivery of effective, quality nursing education through best practices in the online learning environment. A broad search of databases focused on articles during 2014 to 2019 was completed. The literature review included articles that examined over 1200 student perceptions of instructor presence in the online setting. Conclusion Nurses carry a direct responsibility for the health and well-being of patients. Nursing quality education proves fundamental to the profession’s long-term outcomes. The ONE Guide and Online Instructor Checklist apply comprehensive, evidence-based teaching strategies to give a roadmap for success in the online teaching environment.
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Merola, Rachael. "What Does Data Tell Us about Cross-border Online Learning?" International Higher Education, no. 89 (April 15, 2017): 21. http://dx.doi.org/10.6017/ihe.2017.89.9768.
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Cross-border online learning offers new ways to access education across borders without being physically present in the classroom. What does data indicate about the size and scale of the market, particularly in countries that are host to, and source of, many international students?
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Merola, Rachael. "What Does Data Tell Us about Cross-border Online Learning?" International Higher Education, no. 89 (April 15, 2017): 21–23. http://dx.doi.org/10.6017/ihe.2017.89.9842.
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Cross-border online learning offers new ways to access education across borders without being physically present in the classroom. What does data indicate about the size and scale of the market, particularly in countries that are host to, and source of, many international students?
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Basu, Rituparna, and Neena Sondhi. "Nykaa: retailing decisions in an emerging market." Emerald Emerging Markets Case Studies 13, no. 2 (July 24, 2023): 1–39. http://dx.doi.org/10.1108/eemcs-12-2022-0449.
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Learning outcomes By working through the case and assignment questions, students will be able to conduct a marketing environmental analysis to aid strategic decisions; analyse the first-mover advantages of a retail firm and how these can be sustained; comprehend online retail business models and the challenges therein; understand the trade-offs of online/offline retail experiences specific to an emerging market’s beauty and personal care sector; conceptualize and formulate actionable growth strategies that balance the individual and collective requirements of brick and mortar and retail e-commerce environments. Case overview/synopsis The case is set in 2022, right after Nykaa – the pioneer of beauty and wellness e-commerce platforms in India makes a blockbuster stock market debut in 2021. Starting in 2012 with a disruptive online model for selling beauty and wellness products online in India, Nykaa had come a long way with expansions in physical retail and other segments such as fashion. The firm, which initially aimed to be a virtual store, is now thinking of aggressively expanding in the brick-and-mortar retail space as it opens its 85th retail outlet. Falguni S. Nayar, founder and CEO of Nykaa, wanted to roll out 300 physical stores targeting 100 cities in India in the next couple of years. She aspired to establish Nykaa as a category leader as the “Indian Sephora” in the beauty and personal care market. Nykaa’s first-mover advantage in the online beauty and personal care marketplace worked well to establish it as a brand with positive endorsements by digital shoppers that enhanced the investment potential with potential financiers. However, the pandemic had brought every physical retailer to the online platform. Most e-commerce platforms dealing in grocery to lifestyle had added personal care products to their existing merchandise. Additionally, several start-ups had ventured into the online marketplace. Online was a cluttered marketplace with little to no differentiation. In this bloodbath, would the first-mover advantage for Nykaa in the online space still count as a competitive advantage? Nayar was all set to expand Nykaa’s physical presence aggressively. The concern was that the beauty and personal care segment had also moved online as a function of long stay-at-home periods. In the post-pandemic times, would the customer indeed revert to brick and mortar once again? Nykaa was also into product formulations, but so was every big and small player in the space. What was the differentiated winning formula for the consumer’s heart and mind? Complexity academic level The case can be effectively used in foundation courses in marketing and a wide range of specialized courses on marketing management (core/foundation course), retail marketing and e-commerce/digital marketing and e-commerce for B-school learners. The complex decision points faced by an innovative e-commerce start-up firm on its road to market expansion make the case suitable for niche courses such as Marketing for Start-ups. Moreover, learners in executive MBA programs with considerable experience can benefit from the case analysis that balances a growing retail company’s long- and short-run objectives. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.
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SO, Won-Hyun, and Ha-Kyun KIM. "Environment and Service Quality Effect on Brand Value and Attachment in Online Education: Focused on Chinese Education Market." JOURNAL OF FISHRIES AND MARINE SCIENCES EDUCATION 29, no. 6 (December 30, 2017): 2020–29. http://dx.doi.org/10.13000/jfmse.2017.29.6.2020.
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Tereseviciene, Margarita, Elena Trepule, Estela Dauksiene, Giedre Tamoliune, and Nilza Costa. "Are Universities Ready to Recognize Open Online Learning?" International Education Studies 13, no. 2 (January 29, 2020): 21. http://dx.doi.org/10.5539/ies.v13n2p21.
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Fast development of technologies, changing needs of digital learners and other aspects of the digital era have had a major impact on universities and their learning management procedures. Access to information online, possibilities of open online learning and need to manage one’s time lead to the changed profile of today’s students and their need to recognize their prior knowledge or skills. This brings a challenge for universities to adapt their procedures of prior learning recognition. This research aims at identifying requirements for universities to recognize open online learning (OOL), focusing on the qualitative analysis of insights and experiences of experts who are knowledgeable and experienced in the field of OOL. Although OOL recognition procedures tend to be similar as in the recognition of other types of learning, the universities face external challenges, coming from labour market, as well as reserved, if not negative, attitudes towards openness and lack of trust in OOL by traditional universities, thus distinguishing the OOL recognition process as being far from accepted practices. The research findings highlight several prospective requirements for universities set to recognize OOL.
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Tan, Xiaoping. "Research on College English Writing Teaching under the Background of Big Data: Taking Leshan Normal University as an Example." Theory and Practice in Language Studies 9, no. 1 (January 1, 2019): 60. http://dx.doi.org/10.17507/tpls.0901.09.
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In recent years, online education has been in the ascendant in China’s education market. Among many competitors in this market, the Pigai system, an intelligent online English essay marking system based on big data analysis, is standing out from the crowd. More and more universities, colleges, even middle schools are taking advantage of it. This paper mainly introduces the reform of writing teaching model by utilizing this system in Leshan Normal University. The experiment of the teaching reform has shown that Pigai can shorten the working hours for teachers, develop students’ habit of autonomous study and improve their writing motivation and good language expression ability.