To see the other types of publications on this topic, follow the link: Online consumer behaviour.
Journal articles on the topic 'Online consumer behaviour'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Online consumer behaviour.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Shalsabella Putri, Arini, and Marzura Ibrahim. "PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)." KAGANGA KOMUNIKA: Journal of Communication Science 2, no. 2 (November 30, 2020): 68–77. http://dx.doi.org/10.36761/kagangakomunika.v2i2.830.
Full textAbstract:
Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every consumen can have different perspective towards online purchasing behavior. Hence, this study is conducted to examine the influence of characteristics of endorser towards online consumer purchasing behavior. Dimensions of characteristics of endorser that are used in this study are trustworthiness, expertise, attractiveness, respect, and similarity. A total of 201 respondents that fulfil the criteria as an Instagram user and an active student in Faculty of Communication, Sumbawa University of Technology have participated in this study. Multiple Regression Analysis was performed to test the research hypothesis. Results of this finding revealed that trustworthiness and similarity have a significant positive influence on online consumer purchasing behavior. While for expertise, attractiveness, and respect doesn’t have a significant positive influence on online consumer purchasing behavior. Besides that, there is no significant difference in jenis kelamin towards online consumer purchasing behavior.
Keywords: online consumer purchasing behavior, characteristic of endorser.
2
AHMED, S. NIZAR. "Online consumer behaviour." INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT 9, no. 1 (April 15, 2016): 96–101. http://dx.doi.org/10.15740/has/ijcbm/9.1/96-101.
Full text
3
Lunia, Palak. "Online Consumer Behaviour Analysis using Python." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (June 15, 2021): 1171–74. http://dx.doi.org/10.22214/ijraset.2021.35154.
Full textAbstract:
This technology is growing day by day,it has developed from a big room to single palm and time consume to the consumer. This essay reviews the course of consumer behaviour analysis, a research programme that employs the finding and principles of behavioural research to elucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrated a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practices rather than to examine the potential of behaviourism to provide a theoretical basis for marketing and consumer research. Moreover, concentration on research with animals subjects has severelylimited the relevent of behaviour analysis to marketing. The essay therefore pursues three themes: (1) to explicate currently developments in behaviour analysis, such as the analytics of verbal behaviour; (2) to take account of work by behaviour analytics on economic choice and to apply its lessons to understanding consumer behaviour and marketing action in naturally occurring environments; (3) to establishes the requirements of an interpretive approaches to consumer behaviour and marketing which is not limited to an experimental analysis of choices.
4
Nuradina, Kartika. "PSYCHOLOGICAL FACTORS AFFECTS ONLINE BUYING BEHAVIOUR." Journal of Business and Management INABA (JBMI) 1, no. 02 (December 10, 2022): 112–23. http://dx.doi.org/10.56956/jbmi.v1i02.120.
Full textAbstract:
In the last five years, consumer behaviour has transformed from offline buying to online buying. There are various factors which affect why such a phenomenon happened. For example, there is the influence of external factors such as technological development, social change, pandemic situation, and modern lifestyle. On the other hand, internal factors such psychological aspects can also affect the change in the shift towards online buying style. This study provides a systematic review of consumer behaviour in online retailing, based on literature review of online consumer behaviour in the field of marketing and business, published in international peer-reviewed journals between periods of 2015 to 2020. This study highlighted the importance of psychological factors such as perception and attitude, motivation, emotion, trust as the factors which influence the transformation towards online buying. Further discussion was also done in regards to the psychological factors based on the psychological and consumer behaviour theoretical framework. The purpose of this article is to gain a comprehensive understanding of the psychological factors that can influence consumers in making online purchases of goods. Based on the findings from this study, insights for future research is presented for academics, as well as important points for practitioners and professionals in terms of understanding psychological factors that can influence the purchase decisions made by consumers.
5
Yee, Tan Mei, Santhi Govindan, Chandramalar Munusami, and Hamidah Yusop. "Determinants of Online Consumer Purchase Behavior during COVID-19 Pandemic in Metropolitan City: Implications in Post-Pandemic." Malaysian Journal of Social Sciences and Humanities (MJSSH) 8, no. 3 (March 29, 2023): e002186. http://dx.doi.org/10.47405/mjssh.v8i3.2186.
Full textAbstract:
The Covid-19 pandemic led to dramatic consumer purchasing behaviour shifts when many nations declared the closure of all physical stores to stop the virus from spreading. As a result, consumers' purchasing behaviour has changed from brick-and-mortar to online shopping. This research examines the influencing factors that affect online consumers’ purchasing behaviour during the Covid-19 pandemic. This research measures four independent variables: perceived ease of use, perceived usefulness, product price and trust. Two hundred thirty-eight online questionnaires were collected and analysed using the SPSS software. Each variable significantly affected online consumers’ purchasing behaviour among young adults. The most significant variable is perceived ease of use, which has positively and significantly influenced online consumers' purchasing behaviour. The findings of this study are needful for online marketers to understand online consumer purchasing behaviour during the Covid-19 pandemic. Therefore, this research can provide insights for marketers to predict online consumer purchasing patterns in post-pandemic industries.
6
B.K., Sunitha, Yash R. Jain, Jitesh Kumar, and Ruchika Jain. "Consumer Behaviour Towards Online Shopping." International Journal of Management Studies VI, no. 4 (October 31, 2019): 30. http://dx.doi.org/10.18843/ijms/v6i4/05.
Full text
7
Gowripeddi Hari Kumar and Dadapeer P. "Consumer behaviour towards online shopping." Journal of Management and Science 12, no. 2 (June 30, 2022): 32–38. http://dx.doi.org/10.26524/jms.12.27.
Full textAbstract:
Everything in the world is shifting towards digital which is no exception and ultimately the market as well. The place where buyers and sellers meet together in virtual form and exchange goods and services in online is called E – Commerce. It is also known as I – Commence. The fastest growing media in recent times is the Internet. It is the foundation of a new era. Online shopping is one of the very fast rising e-commerce platform.Online stores are always available to the customer 24 hours a day (24 x 7) and the customer can use the service from his office or from home or anywhere. A successful web store is not only about making the website looking beautiful with the active technical features listed in many search engines but also about the convenience and satisfaction of the users. The main goal of this research is to assess and understand the basic features of online shopping. It is an attempt to provide online marketers with a structured framework for adjusting their online business plans and to examine the behavior of online consumers.
8
Appolloni, Andrea, Vincenzo Basile, Federica Caboni, and Lucia Pizzichini. "An innovative approach to online consumer behaviour segmentation: the self-determination theory in an uncertain scenario." European Journal of Innovation Management 26, no. 7 (April 13, 2023): 308–27. http://dx.doi.org/10.1108/ejim-11-2022-0609.
Full textAbstract:
PurposeIn the most recent years, social, innovative, economic and political changes in the European context have characterized consumers' behaviours. The paper aims to understand if the use of electronic commerce differs in a situation characterized by uncertainty.Design/methodology/approachAn innovative approach to categorising online consumer behaviour considers the self-determination theory and basic psychological needs in an uncertain scenario. The research is based on a quantitative analysis obtained by clustering algorithms on a sample of 1,000 digital users in European countries. A structured questionnaire was administered online and distributed through the leading online social platforms and direct mailing.FindingsThe results show online activities during changes in consumer behaviour patterns and retailers' strategies. This research will allow online retail managers and practitioners to obtain important information to help them define appropriate customer-oriented strategic actions to enhance value in the electronic context for both customers and firms.Originality/valueThe innovation of this research approaches the categorization of online consumer behaviour by exploiting the self-determination theory in an uncertain scenario. Precisely, the novelty of this research is to highlight three detailed categories of electronic commerce consumers, namely, unwilling, halfback and digital, to collect, store and disseminate information about these categories of Online Consumers Behaviours.
9
Zhong, Qiuyan, Shuyuan Liang, Li Cui, Hing Kai Chan, and Yue Qiu. "Using online reviews to explore consumer purchasing behaviour in different cultural settings." Kybernetes 48, no. 6 (June 3, 2019): 1242–63. http://dx.doi.org/10.1108/k-03-2018-0117.
Full textAbstract:
Purpose The purpose of this paper is to analyse consumer purchasing behaviour in different cultural settings by exploring the value of consumer reviews from various countries. Design/methodology/approach This study uses online review mining technology to collect, process and analyse user review data from multiple countries. The main procedures of this research are data collection, data pre-processing, feature extraction and sentiment analysis. Online reviews from the American, British and Indian websites for the iPhone 5s are analysed. Findings Every country has unique cultural characteristics, and these cultural differences affect consumers’ perceptions, attitudes and purchasing behaviours. The results show that consumers from different countries exhibit different levels of attention towards the same product and have different emotional inclinations for the same product feature. In addition, the study also identified the advantages and disadvantages of the product. Limitations implications The user reviews provide abundant feedback information that serves as a good intelligence resource for companies. Under the premise of different language habits, this paper uses a universal approach to analyse consumer behaviour from online reviews in different countries, which can help reveal consumers’ emotional inclination towards each feature of a product. This approach can be extended to other brands of mobile phones or other industries. Practical implications Multinational companies should analyse the cultural characteristics of target groups when proposing transnational development strategies. Companies can understand the perceptions of their products based on the consumer reviews and can formulate their marketing and product strategies by considering consumer purchasing behaviours arising from cultural differences. Originality/value This study identifies differences in consumer behaviour in different cultural settings by using a data mining method, which can help companies understand consumer perceptions and the performance and quality of product features.
10
Roy, Priyabrata, and Dhananjoy Datta. "Consumer Buying Behaviour Towards Online and Offline Shopping: Pre, During and Post Covid 19 Pandemic." International Journal of Professional Business Review 8, no. 5 (May 17, 2023): e01843. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1843.
Full textAbstract:
Purpose: The objective of this study is to examine consumer buying behaviour & figure out what factors influence consumer buying behaviour in towards online and offline shopping before ,during and post Covid 19 outbreak. Theoretical framework: The essay covers numerous consumer buying behaviour strands. This study examines consumer buying behaviour and factors. As it is based on previous research, it provides a full literature review. The research also identified under reported concerns. Design/methodology/approach: A comprehensive review of 90 published articles was conducted by using multiple databases on various areas. After reviewing the required literature, variables were combined with the goal of simplifying trends in literary works relating to consumer buying behaviour. The article lays forth a conceptual framework for assessing both online and offline consumer buying behaviour and would aid in our understanding of the phenomena. Findings: The results highlighted elements like convenience, payment methods, and offers, all of which are key aspects to take into account when making a purchase. Research, Practical & Social implications: Practitioners, politicians, and researchers may use the data to better understand consumer buying behaviour. The study's theoretical contributions will provide beneficial recommendations. The results will help marketers and consumer behaviour academics. This study sheds new light on COVID-19 consumers' buying habits. This study affects companies that provide online and offline purchasing services. Situational circumstances affect policy. Originality/value: The findings of this research provide insight into consumer buying patterns for both online and offline shopping. This research advances our knowledge of both online and offline shopping by providing a conceptual framework for analyzing consumer buying behavior before and after the Covid-19 outbreak.
11
Hovsepyan, N. S. "ANALYSIS OF FACTORS INFLUENCING ONLINE CONSUMER BEHAVIOUR." Modern Psychology 3, no. 1 (6) (February 3, 2020): 71–80. http://dx.doi.org/10.46991/sbmp/2020.3.1.071.
Full textAbstract:
The purpose of this article is to discuss what factors influence consumer behavior and the factors, that online customer take into the consideration when purchasing online. For that we analyzed existing literature and went through the online purchasing process and identify the reasons why customers buy online and the barriers for online shopping. After analyzing the literature, we identified that the main factors which consumers take into the consideration are price and convenience. At the same time trust in sellers, and the information they provide, is one of the major issues in the digital environment. Consumers constantly mention the perceived risks associated with using the internet. They believe that there is an additional risk of online fraud and scam.
12
Octaviani, Endah Setya, and Hendra Gunawan. "Perceived Risk on Consumer Online Shopping Behaviour." Journal of Applied Accounting and Taxation 3, no. 2 (October 19, 2018): 203–9. http://dx.doi.org/10.30871/jaat.v3i2.876.
Full textAbstract:
This study aims to determine the effect of perveived risk on consumer online shopping behavior of fashion product. The significant difference presented are the product category, using the category of fashion product as the most demand category by consumers. Samples used are students in the field of accounting at universities. The result of this research are there is negative influence of perception of product risk to customer satisfaction and re-purchased intention. The perveived cost risk has no negative effect on satisfaction and re-purchased intention. Perception of individual risk do not have a negative effect on customer satisfaction and re-purchased intention.
13
Minocher, Xerxes. "Online consumer activism: Challenging companies with Change.org." New Media & Society 21, no. 3 (October 12, 2018): 620–38. http://dx.doi.org/10.1177/1461444818803373.
Full textAbstract:
Within this article, I explore how consumer activists use the petition site Change.org to successfully resist and challenge corporate business practices. Bringing together literature from communication, political science and consumer behaviour, and using case studies of two successful campaigns, I trace a process of online consumer activism where the comments of individuals pursuing personal publicity aggregate to attract negative media attention to a brand, leading to subsequent corporate behaviour change. This process of online consumer activism illustrates a dynamic interplay between online spaces of participation, personal publicizations and the formation of identities for both consumers and companies, furthering our understanding of how online spaces are being used for digital anti-corporate activism.
14
Kawaf, Fatema. "SCREENCAST VIDEOGRAPHY: ONLINE CONSUMER BEHAVIOUR METHODOLOGY." Global Fashion Management Conference 6, no. 6 (June 30, 2015): 889–90. http://dx.doi.org/10.15444/gfmc2015.06.06.01.
Full text
15
Laitkep, Dominik, and Edgars Červkovskis. "Online Consumer Purchasing Behaviour in Slovakia." Transport and Communications 8, no. 1 (March 30, 2020): 13–16. http://dx.doi.org/10.26552/tac.c.2020.1.3.
Full text
16
Hanus, Gabriela. "CONSUMER BEHAVIOUR DURING ONLINE GROCERY SHOPPING." CBU International Conference Proceedings 4 (September 20, 2016): 010–13. http://dx.doi.org/10.12955/cbup.v4.737.
Full textAbstract:
Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.
17
Stibel, JM. "Mental models and online consumer behaviour." Behaviour & Information Technology 24, no. 2 (March 2005): 147–50. http://dx.doi.org/10.1080/01449290512331321901.
Full text
18
Pal, Vijay Bahadur, and Purnima Kumari. "Consumer Buying Behaviour towards Online Shopping." Journal of Business Management and Information Systems 10, no. 1 (March 13, 2023): 4–9. http://dx.doi.org/10.48001/jbmis.2023.1001002.
Full textAbstract:
Online marketing has gained huge popularity and importance all over the world. It is expected that by the end of 2040, the number rise to more than 1.5 billion as far as internet user is concerned. Considering the wide range of benefits, it provides to marketers as well as customers, it has become one of the leading mediums of marketing. The study aims to analyse the consumer habits while using internet shopping and also to determine the factors which motivates the consumer to make purchase via the online shopping. The study comprises of empirical research design. The study was carried out in Patna city, Bihar during two weeks (From 14th January to 28th January 2023). Convenience sampling technique was used to collect 50 samples using Google Form. Both primary and secondary data have been used in this study. Bar diagram, pie chart, and percentage method have been used to analyse the data. The findings of the study reveal that respondent shop mostly online shopping as compared to offline, number of purchases made is once in a month and almost all respondent relies on online shopping to purchase mostly electronic gadget followed by clothes and they feel convenient and secure while buying online product. It is also found out that online shopping is cheaper than the offline shopping and the product quality is also good in online shopping. Conclusions from this research indicate that customer buying behaviour towards online shopping is influenced by a wide range of characteristics, usage pattern, and factors including but not limited to age, gender, price, convenience, satisfaction, frequency, type of product, money spent, satisfaction level, convenience, product quality and so on. The study overall concludes that consumer habits and factors affect the buying behaviour towards online shopping.
19
Fitriana, Widya, Zednita Azriani, and Rika Hariance. "Consumer Behaviour In Purchasing Of The Online Agricultural Products." LIQUIDITY 10, no. 2 (December 31, 2021): 247–54. http://dx.doi.org/10.32546/lq.v10i2.1470.
Full textAbstract:
This study aims to analyze the factors that influence consumer purchasing agricultural products online. .We observed three West Sumatra cities with internet access above the provincial average. Suspected individual, socio-demographic and cultural factors influence agricultural consumer behavior. This study surveyed 100 respondents by accident in the three cities. Data analysis was carried out using a logit analysis approach. The results showed that individual factors significantly affected consumer behavior while demographic and cultural factors had no considerable impact. Consumers who have regular incomes and fixed jobs have substantial opportunities to purchase agricultural products online because they are considered more effective and provide a lot of convenience during their busy activities.
20
Cinantya Sriyono Putri, Trisnaning Setya Sutjipto, and Mohamad Sholeh. "ANALYSIS OF CONSUMER BEHAVIOR IN ONLINE SHOPPING ISLAMIC PERSPECTIVE." Airlangga International Journal of Islamic Economics and Finance 5, no. 01 (June 15, 2022): 70–82. http://dx.doi.org/10.20473/aijief.v5i01.37475.
Full textAbstract:
The development of the digital era has triggered changes in consumer behavior in using technology for transactions. The emergence of online shops and marketplaces or online shopping sites has become one of the lifestyle choices of today's people to shop more practically and efficiently. However, in making purchases, a Muslim must remain obedient to the corridors and values of sharia. The purpose of this study is to investigate how consumer moslem behavior in online shopping obedient to guiding consumption principle in Islam. The method used in this research is a literature study which uses secondary data obtained from existing research and references. This study concludes that many previous study findings in majority moslems country such as Saudi Arabia, and Malaysia consumer moslem behaviour not obedient to the corridors and values of sharia as cited in Al-Quran dan As-Sunnah especially for avoiding israf (one of guiding consumption principle in Islam for not to consume excessively/hedonism). There is no difference found regarding the method of the buying (online/conventional). Both methods online and conventional buying behavior have a positive significant relationship in consuming with hedonism style. Muslim consumers must behave moderately where they do not act excessive consumption which leads to tabdhir (wastefullness) and also israf (excesiveness) or deficiency to lead to bukhl (miserliness) as Al-Quran and As-Sunnah cited.
21
Tariq, Sarosh, Fatima Arif, and Anam Tariq. "Investigating Materialistic Behaviour Towards Luxury Fashion Consumption." Research Journal for Societal Issues 4, no. 1 (December 31, 2022): 233–54. http://dx.doi.org/10.56976/rjsi.v4i1.46.
Full textAbstract:
This study investigates the path that leads materialists to purchase foreign products online. The study finds materialism's effects as bandwagon luxury consumption behaviour and perceived brand globalness. It also shows how consumer innovation affects consumer behaviour between bandwagon luxury consumption and inclination to purchase foreign luxury goods online. An online cross-sectional survey was utilized to collect data from 210 respondents who bought luxury goods from abroad in Pakistan. The findings demonstrate that Bandwagon luxury consumption patterns and brand-perceived globalness have a significant positive relationship with materialism and intention to purchase foreign luxury goods online and that Bandwagon luxury consumption patterns positively mediate this relationship. Consumer innovation significantly moderates the relationship between bandwagon luxury consumption and the propensity to purchase foreign luxury goods online. This study will be beneficial for foreign brand marketers interested in targeting Pakistani consumers through various channels and identifying bandwagon behaviour among Pakistanis
22
Wodehouse, Andrew, and Mohammed Abba. "3D Visualisation for Online Retail." International Journal of Market Research 58, no. 3 (May 2016): 451–72. http://dx.doi.org/10.2501/ijmr-2016-027.
Full textAbstract:
This work investigates the effect of 3D product visualisation on online shopping behaviour. A virtual shopping interface with product categories projected in both 2D and 3D was developed and deployed. The main purpose of this system was to determine the suitability of a 3D virtual catalogue as a shopping outlet for consumers and the potential impact on consumer shopping behaviour. The virtual catalogue was implemented as a web-based interface, with products displayed with the intent of determining whether the level of presence experienced affected consumer motivations to shop. Participants completed an immersive tendency questionnaire to ascertain their alertness and levels of immersion before viewing the interface, and afterwards completed a presence questionnaire related to the viewing experience. The results showed significant correlations between individual immersive tendencies and presence experienced. In addition, items in the presence questionnaire were aligned with ease of use, interactivity and realism. This leads to a number of recommendations for the design of future virtual shopping environments and considerations for the assessment of online consumer behaviour.
23
Arora, Divya, and Sudipta Sen Gupta. "A Study about Consumer Attitude towards Online Grocery Stores." Gyan Management Journal 16, no. 2 (August 10, 2022): 10–19. http://dx.doi.org/10.48165/gmj.2022.16.2.2.
Full textAbstract:
Online grocery shopping has grown rapidly over the past few years. The purpose of this research is able to identify the concept of online grocery stores and to understand how the consumer feels about purchasing groceries from these online stores, also this paper is about determining the elements that might encourage or oppose consumers to purchase groceries from online stores. Basically, how consumers perceive online grocery stores. The findings would emphasize consumer attitudes towards online grocery stores and how online grocery shopping changes consumer behaviour and shopping pattern.
24
Astana, I. Gusti Made Oka. "Ecommerce Strategy Towards Shopee Consumer Behaviour In Online Shopping Through Electronic Word Of Mouth (EWOM) Variables." International Journal of Social Science and Business 5, no. 4 (December 29, 2021): 593. http://dx.doi.org/10.23887/ijssb.v5i4.40845.
Full textAbstract:
The growing use of internet-based technologies provides enterprise E-commerce with transformative benefits. The success of E-commerce is determined by the behavior of sellers and their decisions about which platform to use between application-based E-commerce or social media. Online shopping through the internet supports consumers to find information about a product or service and make purchases through direct interaction with online retailers. Word of mouth plays an essential role in consumer behavior, especially in online marketing, which supports consumers seeking more references. This study aims to analyze the effect of E-commerce and electronic word of mouth (EWOM) on consumer behavior in online shopping. The study was conducted on 75 respondents, and researchers used SmartPLS 3.0 to examine the relationship between variables in the model through SEM. From the research results obtained, internet marketing strategies directly affect EWOM and consumer behavior, while EWOM also directly affects consumer behavior. E-commerce startups have the most significant direct positive influence on online shopping consumer behavior across all channels. This result means that Shopee should give prime attention to its E-commerce strategy to increase its consumers.
25
Agustiningsih, Glorya, Wiratri Anindhita, and Melisa Arisanty. "Mapping of Indonesian Consumer Behavior on Social Media - Netnography Study of Online Shopping Behavior on Social Media for Improving MSME in Indonesia." KnE Social Sciences 2, no. 4 (June 13, 2017): 312. http://dx.doi.org/10.18502/kss.v2i4.902.
Full textAbstract:
Usaha Mikro, Kecil, dan Menengah/MSME (Micro, Small, and Medium Enterprises, thereafter called MSMEs) is one of the business sectors playing significant roles in the economic growth of Indonesia. The increase of MSMEs pushes the State Minister for Cooperatives, and Small and Medium Enterprises (SME) to encourage MSME performance by enhancing their quality. One attempt taken is to apply information and communication technology, especially social media, to promote the products. In reality, many MSMEs lack sufficient understanding of social media usage in business. As a result, many MSMEs have difficulties identifying online media consumer behavior in developing their marketing strategies. This researchattempts to map consumer behavior in social mediaand explores how MSMEs can capitalize on the marketing powers of social media. This research uses a netnography method for mapping online consumer behaviour. Primary data are collected from observations of online interaction between consumers and sellers (MSMEs). The results are analyzed using Philip Kotler’s Consumer Behavior Model and Kozinet’s Online Consumer model.
26
Daroch, Bindia, Gitika Nagrath, and Ashutosh Gupta. "A study on factors limiting online shopping behaviour of consumers." Rajagiri Management Journal 15, no. 1 (March 4, 2021): 39–52. http://dx.doi.org/10.1108/ramj-07-2020-0038.
Full textAbstract:
Purpose This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that consumers face during their shopping through online stores. Design/methodology/approach A quantitative research method was adopted for this research in which a survey was conducted among the users of online shopping sites. Findings As per the results total six factors came out from the study that restrains consumers to buy from online sites – fear of bank transaction and faith, traditional shopping more convenient than online shopping, reputation and services provided, experience, insecurity and insufficient product information and lack of trust. Research limitations/implications This study is beneficial for e-tailers involved in e-commerce activities that may be customer-to-customer or customer-to-the business. Managerial implications are suggested for improving marketing strategies for generating consumer trust in online shopping. Originality/value In contrast to previous research, this study aims to focus on identifying those factors that restrict consumers from online shopping.
27
Azam, Afshan, and Fu Qiang. "Online consumer behaviour: extension of decomposed theory of planned behaviour with consumers' perception of online retailing ethics." International Journal of Electronic Business 11, no. 3 (2014): 199. http://dx.doi.org/10.1504/ijeb.2014.063017.
Full text
28
Yeo, Sook Fern, Cheng Ling Tan, and Kah Boon Lim. "Effects of Web-Based Shopping on Consumers' Buying Behaviour: A Consumer Perspective." 12th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 12, no. 1 (October 8, 2021): 59. http://dx.doi.org/10.35609/gcbssproceeding.2021.12(59).
Full textAbstract:
Online shopping has become a popular trend nowadays because more and more people are buying products online due to the continuous development of technology. People's increasing concerns about online shopping have become the key element for changing their consumer buying behaviour. Due to the current situation of COVID19 and the changes of the era, many people buying products through online shopping. People think that buying products or services through online shopping can bring them convenience. Many companies move their business to online business because online business can help companies earn more sales and promote their products and services online to attract more new customers. Therefore, online shopping has become a popular trend nowadays, and more people are concern about online shopping. This is because consumers might consider the security of the websites, the usefulness, price, service quality of the products or services before they purchase through online shopping. With the rise of e-commerce, the number of online buyers is also increasing along with it. In 2020, the number of online buyers worldwide is expected to be 2.05 billion (Mohsin, 2020). Besides, a report shows the ranking of the mobile shopping apps in Southeast Asia. Lazada apps was the highest ranking in Malaysia, Singapore, Thailand and Philippines in 2019. For Vietnam, Shoppe apps was the highest ranking (Moey, 2019). According to Statista (2020), the report shows that in 2021 and 2022 the number of online shoppers in Malaysia is expected to reach 2.2 million and 2.53 million respectively. So, this research aims to make a clear understanding of consumer buying behaviour towards online shopping. The factors that have been shown in this research are trust, perceived risk, perceived ease of use, service quality and information. This research has discussed the fundamental research and clearly understand consumer buying behaviour and those factors that affect consumer buying behaviour towards online shopping. Keywords: Buying Behaviour, Trust, Perceived Risk, Perceived Ease Of Use, Service Quality
29
Binti Bahri, Andi Nur Elisya Syahira, and Muhd Tahir Bin Ahmad. "Purchasing Behaviour Between Male and Female Customers on Online Shopping." Albukhary Social Business Journal 2, no. 2 (December 31, 2021): 10–21. http://dx.doi.org/10.55862/asbjv2i2a002.
Full textAbstract:
Electronic commerce (online shopping) is become more popular as people get more comfortable with computers and the internet. Electronic commerce has various advantages for both merchants and buyers. As a result, studying online shopping behaviour can help create a better online environment that allows sellers to make more money and consumers to have a better online shopping experience. Regardless of society or time era, gender has universal traits. The gender inequalities in several elements of online consumer behaviour are studied in this paper. This paper also presents the factor influence consumer purchasing decision towards online shopping.
30
Chivu, Raluca Giorgiana, Ivona Stoica, Mihai-Cristian Orzan, and Andra-Victoria Radu. "New trends in marketing mix strategies for digital consumer behaviour." New Trends and Issues Proceedings on Humanities and Social Sciences 5, no. 2 (September 11, 2018): 89–95. http://dx.doi.org/10.18844/prosoc.v5i2.3658.
Full textAbstract:
The marketing mix is the first step in establishing a lasting relationship between the company’s offer and the final consumer. From the product to the price meeting the needs and allows the consumer to buy, the placement and the promotion have received increasing importance. Also, when we think of an online environment where the consumer can be found, smartphones—consumer mobile journey, online TV advertising on Netflix and YouTube a.s.o. This paper aims to identify the element of the marketing mix with the highest impact on the final consumer buying decisions. For this, we have conducted a quantitative research on a sample of 100 respondents. The results show that the elements of the marketing mix passed through major changes because of the digital revolution and the unavoidable appearance of many situational factors that led to a significant variation of the consumer behaviours and changing the consumers’ mindset and their personal system of values.Keywords: Digital marketing mix, consumer behaviour, quantitative research
31
Sharma, Nitin, and Jashandeep Singh. "Effects of Social Media on Consumer Behaviour for Tourism Products." ECS Transactions 107, no. 1 (April 24, 2022): 9373–80. http://dx.doi.org/10.1149/10701.9373ecst.
Full textAbstract:
The study helps to investigate the relationship between social media and consumer behavior regarding tourism products. Every consumer is using social media and they are getting information from online media and social sites. Communication through online media and social applications is getting easy and less expensive. Social media affects customers’ purchasing behavior. Electronic word of mouth is also a part of social media that influences consumers’ decision process. This is a review paper that helps to understand information sharing in social media in the tourism industry. This paper helps to understand the effects of information-based social applications and online media on consumer behavior in tourism sector and also identify the most important variable which influences consumer behavior in tourism.
32
Tyopine, Hanmaikyur. "Online Marketing and Consumer Buying Behaviour of Electronic Products in the North Central Zone of Nigeria." Journal of Advance Research in Business Management and Accounting (ISSN: 2456-3544) 5, no. 5 (May 31, 2019): 01–19. http://dx.doi.org/10.53555/nnbma.v5i5.749.
Full textAbstract:
This study examined effects of online marketing and consumer buying behaviour of electronic products in the north central zone of Nigeria. The population of this study comprised online marketers and online consumers in the seven states in north central zone of Nigeria. Because the population is infinite, a sample of 385 respondents were taken from marketers and the online consumers. Information was obtained from the respondents using a structured questionnaire. The data collected were analyzed using descriptive statistics such as frequency, simple percentage and the relationship between the variables of the model was tested using multiple linear regression analysis. The result of the regression analysis indicates that a negative relationship exist between perceived risk on consumer (PRK) and consumer buying behavior of electronic products in the north central zone of Nigeria (CBHV) and the relationship is not statistically significant (p>0.05). A positive relationship exist between perceived enjoyment (PEN) and consumer buying behavior of electronic products in the north central zone of Nigeria (CBHV) and the relationship is statistically significant (p<0.05). Perceived ease of use (PEU) was positively related to consumer buying behavior of electronic products in the north central zone of Nigeria (CBHV) and the relationship is statistically significant (p<0.05). Perceived usefulness (PUF) was negatively related to consumer buying behavior of electronic products in the north central zone of Nigeria (CBHV) and the relationship is not statistically significant (p>0.05). A positive relationship exist between perceived convenience (PCN) and consumer buying behavior of electronic products in the north central zone of Nigeria (CBHV) and the relationship is statistically significant (p<0.05). It was concluded that majority of the respondents whopatronize online shopping adopt that because of the convenience and time saving factor they obtain from it. It was recommended among others that owners of online marketing platform should ensure that they make their website dynamic and user friendly so as to attract customerswho will derive comfort and satisfaction transacting from the comfort of their homes.
33
Roni, Mastura, Siti Hajar Mohamad, Amirah Hazimah Borhanordin, Harniyati Hussin, Intan Maizura Abd Rashid, and Shahiru Shafiai. "Online Food Shopping Motives during COVID-19 Pandemic for Improving Behavioural Intention: Conceptual Model and Propositions." Webology 19, no. 1 (January 20, 2022): 2458–74. http://dx.doi.org/10.14704/web/v19i1/web19165.
Full textAbstract:
The Covid-19 pandemic has significantly affected online shopping patterns and accelerated the adoption of online shopping and home deliveries. Online food delivery systems and applications have transformed the way consumers order and consume food, especially during the Movement Control Order by the government during the Covid-19 pandemic. Restaurants and mobility agents such as FoodPanda and GrabFood were heavily reliant on mobile technology during the pandemic to strengthen online essentials from offline services which increased online consumers as well. This study designed the drivers on online food shopping motives towards consumer behaviour intentions among online food delivery customers in Malaysia. Grounded from various streams of literature and scholarly views, this research develops a conceptual model describing the drivers of online food shopping through the propositions of the model utilising Theory of Planned Behaviour and Technology Acceptance Model. Hence, the study also provides a literature overview of the current issue on the pandemic situation on e-commerce and online ordering services in Malaysia as well as discussion and direction for further research.
34
Singh, Ajit Kumar, Sandeep Raghuwanshi, Sudarshana Sharma, Vikas Khare, Abhishek Singhal, Meenakshi Tripathi, and Subhojit Banerjee. "Modeling the Nexus Between Perceived Value, Risk, Negative Marketing, and Consumer Trust with Consumers' Social Cross-Platform Buying Behaviour in India Using Smart-PLS." Journal of Law and Sustainable Development 11, no. 4 (August 21, 2023): e488. http://dx.doi.org/10.55908/sdgs.v11i4.488.
Full textAbstract:
Purpose: The purpose of the study is to highlight the need for research on the relationship between consumer value, risk, and trust in the context of social cross-platform perceptions, specifically in India. The study aims to provide insights into how these factors influence consumers' cross-platform buying behavior, ultimately contributing to a better understanding of online shopping dynamics and informing strategies for building trust and enhancing consumer experiences in the online shopping environment. Methodology: The research methodology involved conducting a survey among 320 online shoppers in India. The objective was to investigate the relationship between social cross-platform perceptions of consumer value, risk, and trust in the context of online shopping. The researchers developed a questionnaire to collect data on perceived value, risk propensity, trust, and cross-platform buying behavior. Partial least squares (PLS) path modeling were used to analyze the data, revealing significant effects of perceived value, risk propensity, and trust on consumers' cross-platform buying behavior. Finding: This research focuses on the rise of social cross-platform buying behaviour in India and examines the influence of perceived risk, perceived value, trust, and marked negative reporting on consumer behaviour. The study found that consumers' perceptions of perceived risk and perceived value significantly impact their likelihood of using social e-commerce platforms like Meesho. Perceived risk refers to the level of uncertainty or potential harm associated with a purchase, while perceived value refers to the benefits or worth a consumer perceives from a product or service. Marked negative reporting refers to negative reviews or news articles that can impact a consumer's trust in a platform. Managerial implication: The study's managerial implications highlight the importance of reducing perceived risk, increasing perceived value, and building trust to improve social e-commerce marketing strategies. Organizations should be cautious of negative reporting and its impact on consumer behavior. Researchers can gain insights into consumer behavior and the significance of trust and perceived risk in driving purchase decisions in the context of social e-commerce marketing. To encourage cross-platform purchases, companies should address negative reports from other platforms, establish trust with consumers, and find ways to minimize perceived risk associated with social media purchases. Value: A significant contribution to the body of knowledge is achieved through testing and subsequent confirmation of the effects of online purchasing in the study model. This research enhances our understanding of the factors influencing online purchasing in the context of social cross-platform interactions. By investigating the relationship between Risk, Trust and various constructs within the social cross-platform framework, this study provides valuable insights into the dynamics of consumer behavior in the digital era.
35
Sulastini, Sulastini, Igor Fedorko, Radovan Bačík, and Richard Fedorko. "AN ANALYSIS OF ONLINE CONSUMER SHOPPING BEHAVIOUR." Polish Journal of Management Studies 18, no. 2 (December 2018): 338–49. http://dx.doi.org/10.17512/pjms.2018.18.2.27.
Full text
36
Shareef, Mahmud Akhter, Vinod Kumar, Uma Kumar, and Yogesh K. Dwivedi. "Consumer online purchase behaviour: perception versus expectation." International Journal of Indian Culture and Business Management 11, no. 3 (2015): 275. http://dx.doi.org/10.1504/ijicbm.2015.071587.
Full text
37
Demangeot, Catherine, and Amanda J. Broderick. "Conceptualising consumer behaviour in online shopping environments." International Journal of Retail & Distribution Management 35, no. 11 (October 23, 2007): 878–94. http://dx.doi.org/10.1108/09590550710828218.
Full text
38
FUCIU, Mircea. "THE CONSUMER PROFILE ACROSS THE GENERATIONS FROM THE MARKETING PERSPECTIVE." Revista Economica 73, no. 4 (December 19, 2021): 18–27. http://dx.doi.org/10.56043/reveco-2021-0033.
Full textAbstract:
Having a clear understanding of the consumer has become crucial for developing an effective marketing campaign. The online environment has greatly changed the consumer and their consumption behaviour. In the everchanging online business environment the companies are dealing with all types of consumers, starting from the baby boomers, and finishing with the alpha generation. This paper deals with the evolution of the consumer generations in the context of an ever-evolving marketing concept, it points out the key characteristics of these consumers in a digital environment. Furthermore, it is very important to underline the online consumer profile in the context of the shift between generations, so by literature review and statistics we show how the consumers have changed in their quest of becoming 21st century online customers.
39
Yasmin, Alifia. "Examining The Effect of Psychological Factors Towards Consumers’ Groceries Purchasing Decision at Aeon Serpong BSD." Jurnal Administrasi Profesional 3, no. 2 (December 23, 2022): 47–58. http://dx.doi.org/10.32722/jap.v3i2.5131.
Full textAbstract:
Studying core elements of marketing science and customer behaviour is a crucial feature that any businessman should have. Consumer behaviour is a process that is inextricably linked to the presence of a purchasing process. A businessman frequently has difficulties accurately understanding and assessing customer demands and behaviour owing to the numerous aspects that impact consumer behaviour, and each consumer has a different behavior. This study aims to examine the influence of psychological factors such as motivation, perception, personality, and attitude towards consumers’ groceries purchasing decision at Aeon BSD. The population in this study were Aeon BSD customers. The sampling technique used was convenience sampling and data collection methods through an online questionnaire to 260 respondents who fit the population criteria. Based on the results of this study indicate that attitude has the most significant effect on consumers’ purchasing decisions, followed by perception, and personality.
40
Khandelwal, Utkal, Seemant Kumar Yadav, and Yogesh Kumar. "Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers." International Journal of Online Marketing 10, no. 1 (January 2020): 1–14. http://dx.doi.org/10.4018/ijom.2020010101.
Full textAbstract:
E-commerce business is increasing at a huge speed in India but still bigger cake is in the hand of offline retailers. Because of the easy accessibility of internet, a unique kind of consumer behaviour has been seen where the consumer searches products and information through internet and then purchases offline. This article accesses the factors why consumers research online and purchase offline. The objective of this study is measuring attitude towards ROPO behaviour. For this, a survey method has been used and data was collected online and offline. The principal component factor analysis technique is used in order to investigate the common factors that might explain underlying reasons for ROPO behaviour. It was found that factors affecting ROPO behaviour are product knowledge and information, online shopping infrastructure, quick possession, risk reduction, and shopping experience among Indian consumers. The findings of this study provide important insights for the e-commerce platforms which have spent money trying to be competitive and do not get the expected conversion.
41
Leung, Timothy L. Y., and William J. Knottenbelt. "Consumer-to-Consumer Internet Auction Models." International Journal of Online Marketing 1, no. 3 (July 2011): 17–28. http://dx.doi.org/10.4018/ijom.2011070102.
Full textAbstract:
Internet auctions have become an increasingly common method for exchanging goods and services across the world both among consumers themselves, as well as between businesses and consumers. These Internet auction mechanisms have the scope of incorporating procedures of much greater complexity and variety, and they exhibit characteristics and properties that are quite distinct from conventional auctions. In this paper, the authors provide an experimental study of the performance characteristics and operational behaviour of a number of online auction models, including the fixed time forward auctions, the Vickrey auctions, and models with soft close variable auction times. These online auction models are studied through systematic simulation experiments, based on a series of operational assumptions, which characterize the arrival rate of bids, as well as the distribution from which the private values of buyers are sampled. Suggestions for efficient online auction design and procedures for improving auction performance are given, and the behaviour of the average auction income and average auction duration are quantified and compared.
42
Lakmal and Jayamali. "FACTORS AFFECTING TO MOVE CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING DURING COVID-19 PANDEMIC (WITH SPECIAL REFERENCE TO GAMPAHA DISTRICT)." Journal of Accountancy & Finance 9, no. 1 (August 10, 2022): 70–85. http://dx.doi.org/10.57075/jaf912204.
Full textAbstract:
The COVID-19 epidemic that transpired in year 2020 became a new chapter in human history, and this has had an impact on consumer behavior. Even so, Sri Lankan consumers still feel insecure to use online shopping activities through internet devices, with the uncontrollable spread of COVID – 19, Sri Lankan consumers also have transposed their traditional buying behaviour and they have moved towards online shopping activities notably. Because online shopping can be considered as an important tool to maintain social distance, stay at home during pandemic situation and to protect from viruses. Therefore, the objective of carrying out thisresearch study is to identifying the factors affecting to move consumer behaviour towards online shopping during the COVID – 19 pandemic with special reference to Gampaha District. This study has used five independent factors such as health factor, security factor, price factor, convenience factor and product factor. This study used primary data gathered from 140 consumers who are using online shopping during COVID –19 pandemic, representing two divisional secretary divisions as Gampaha and Negombo. The convenience sampling method was used to choose consumers who purchase online, and the purposive sampling method was utilized to collect data from respondents with more knowledge and experience with online purchasing during the COVID – 19 epidemic. The researcher used four (04) months to complete this research work successfully. Reliability analysis, frequency analysis, descriptive statistics, correlation analysis, and regression analysis used to analyze data obtained through an online questionnaire. The main analysis method was regression analysis and as per the results of regression analysis, all independent factors such as health factor, security factor, price factor, convenience factor and product factor have a statistically significant impact on movements of consumer behaviour towards online shopping through the pandemic situation. Therefore, the researcher can recommend that consumers have moved towards online shopping after considering health factors, security factors, price factors, convenience factors and product factors.
43
Fadliyah, Hilyatul, Atik Nurwahyuni, and Faradiba. "Community Consumption of Traditional Medicine and Health Supplements During the Coronavirus Disease-2019 Pandemic." Journal of Consumer Sciences 6, no. 2 (August 31, 2021): 92–110. http://dx.doi.org/10.29244/jcs.6.2.92-110.
Full textAbstract:
Coronavirus disease-2019 (COVID-19) encourages the community to prioritize basic and personal health needs. This study aimed to explore the consumer behaviour of traditional medicine and health supplements during the COVID-19 pandemic in Indonesia using the Consumer Decision Model approach. A quick online cross-sectional survey involving 215 respondents was carried out from December 23, 2020, until January 2, 2021. This study revealed that the majority of respondents consume the products as forced by the pandemic situation, and their use has increased than before the pandemic. The primary reason for consuming the product is to increase their immunity during a pandemic, and they felt more healthy after consuming it. Social media and television are the primary sources of product information. Furthermore, we found that the majority of respondents were branded product consumers. Respondents were more likely to have good behaviour based on knowledge of the products' legality, dosage, indication, instructions for use, and expiration date. This study sets appropriate consumer behaviour and performs the statistical tests only for branded product consumers. It is concluded that consumer behaviour in this study is related to product advertisement exposure and acceptance, environmental influence, and individual difference.
44
Shamri, Shaza Nabilah, Nurul Aisyah Mohd Suhaimi, and Afnani Alwi@Ali. "The Factors Affecting the Consumer Buying Behaviour Towards Local Brand of Food Product in Selangor." Journal Of Agrobiotechnology 12, no. 1S (September 29, 2021): 40–50. http://dx.doi.org/10.37231/jab.2021.12.1s.269.
Full textAbstract:
The aim of this study is to determine the factors affecting the consumer buying behaviour toward food products in Selangor. Consumer behaviours comprise four factors: cultural, social, personal, and psychological factors. These factors influence consumer buying behaviour toward Malaysian local brands. Data were collected through online questionnaires using Google form. The sample of study consisted of 210 consumers in Selangor. In particular, principal components analysis (PCA) was employed in order to identify the factors that affect consumers on preferring locally produced food products. The findings of this study indicate that Halal logo was the first choice in terms of consumer’s perspective on the product attributes when buying food products followed by price. Size and quantity, and packaging are the third and fourth attributes considered by consumers when buying food products. Our result suggests that, by providing this consumer information to small scale or local sellers will encourage more consumers to purchase local food products.
45
Ata, Serhat, and Abdulaziz Sezer. "Evaluating the effects of life satisfaction on impulse buying behavior in terms of online buying." Marketing and Management of Innovations, no. 1 (2021): 38–55. http://dx.doi.org/10.21272/mmi.2021.1-04.
Full textAbstract:
Consumer behaviours have great importance for marketers. Impulse buying, which is an appearance of consumer behaviour, arises with a sudden stimulus. Different aspects affect impulse buying. Life satisfaction, which is one of these aspects, brings consumers about impulse buying behaviour by influencing them. Moreover, the rapid development of online shopping and the fact that online interaction occurs in virtual environments at all hours of the day affects people's quality of life. This study aimed to investigate how consumers' life satisfaction shapes consumers' impulse buying behaviour and whether there is a difference between the descriptive and main variables in line with this relationship according to consumers' online or offline purchasing behaviour. The methodological base is the questionnaire form as a data collection method in Duzce province (Turkey) between March and May 2018. Participation in the study was conducted by convenience sampling method. In the research purpose line, a model is comprised. In turn, a path diagram was performed according to the confirmatory factor analysis with a Structural Equation Model. The obtained results showed the negative relationship between life satisfaction and sub-dimensions of impulse buying (positive emotions, emotion conflict, unplanned behaviour, and mood management). The authors noted only a positive relationship between life satisfaction and rational behaviour in the study. Thus, that is another sub-dimensions of impulse buying. Besides, comparing the mean, there was a significant difference between positive emotions, unplanned behaviour, type and shopping channels. These findings could help future studies aimed at researching the effect of different variables on impulsive behaviours. This study was carried out in a short period due to time and cost constraints. One of the study's limitations is that the study data were obtained only from the participants in Duzce province (Turkey).
46
Shankar, Amit, Rambalak Yadav, Manish Gupta, and Charles Jebarajakirthy. "How Does Online Engagement Drive Consumers' Webrooming Intention?" Journal of Global Information Management 29, no. 6 (November 2021): 1–25. http://dx.doi.org/10.4018/jgim.20211101.oa19.
Full textAbstract:
Based on the cognitive-motivational-relational (CMR) theory, this study empirically investigates the mechanisms through which consumers' online engagement impacts their channel switching intention. The present study examines the mediating effects of perceived value and the ways in which these mediating effects are moderated by online risk perception. Data were collected from 428 online Indian consumers using systematic random sampling. The results of the structural and process macro analyses indicated that consumer online engagement has a significant impact on consumer online search benefits which in turn leads to webrooming intention. Also, perceived value mediated the effects of online search benefits and offline purchase benefits on webrooming intention. The results advance the theory of CMR by explaining consumer channel switching behaviour and are expected to help multi-channel retailers to identify the key drivers that help engage consumers online.
47
Hartmann, Patrick, Vanessa Apaolaza, and Clare D’Souza. "The role of psychological empowerment in climate-protective consumer behaviour." European Journal of Marketing 52, no. 1/2 (February 12, 2018): 392–417. http://dx.doi.org/10.1108/ejm-01-2017-0080.
Full textAbstract:
Purpose This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection. Design/methodology/approach Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients. Findings Psychological empowerment moderates the effects of personal norms on climate-protective consumer behaviour in a value-belief-norm (VBN) framework. Personal norms have a stronger influence for consumers experiencing high psychological empowerment than for disempowered feeling consumers. Furthermore, psychological empowerment experienced as an outcome of actual proenvironmental behaviour mediates the relationship between prior climate protection and future climate-protective intentions. Research limitations/implications Future research should focus on the experimental manipulation of psychological empowerment with communicational claims, studying how perceived empowerment can be enhanced. Practical implications To promote climate friendly products and behaviours, marketers should use communication claims aimed at enhancing consumer’s subjective experience of empowerment. Social implications Public policy aimed at climate protection should focus on consumer education increasing consumers’ awareness of their potential influence. Originality/value Psychological empowerment has not been studied previously as either an antecedent or outcome of proenvironmental behaviour. This is the first study to show that psychological empowerment moderates normative influences on climate-protective consumer behaviour. This research further reveals a novel behavioural reinforcement process, in which psychological empowerment intervenes as a behavioural outcome as well as an antecedent of climate-protective consumer behaviour. Findings contribute to the development of the VBN framework as well as to the consumer-empowerment perspective on proenvironmental behaviour.
48
Ziyadin, Sayabek, Raigul Doszhan, Alex Borodin, Aizhan Omarova, and Aigerim Ilyas. "The role of social media marketing in consumer behaviour." E3S Web of Conferences 135 (2019): 04022. http://dx.doi.org/10.1051/e3sconf/201913504022.
Full textAbstract:
This article looks at recently published research on social media consumers. Five topics are highlighted: consumer digital culture, responses to digital advertising, the impact of social media on consumer behavior, mobile environments, and online rumors (WOM). The articles examines how consumers experience, are influenced and are influenced by the digital environment they are in as part of their daily lives. Much remains to be understood, and existing knowledge tends to focus disproportionately on WOM, which is only part of the digital consumer experience. Several avenues for future research have been proposed to encourage researchers to consider a wider range of phenomena.
49
Supatcha Meedanphai, Jayasurya T, and Swapna. "Factors affecting consumers buying decision behavior via online media." World Journal of Advanced Research and Reviews 18, no. 3 (June 30, 2023): 1253–59. http://dx.doi.org/10.30574/wjarr.2023.18.3.1012.
Full textAbstract:
At present, the electronic commerce business (e-commerce) has grown steadily due to advanced technology. Consumers can access the internet conveniently and quickly, right at their fingertips. Entrepreneurs in various businesses also see that, at this time, e-commerce is the main sales channel to reach consumers. Especially doing e-commerce through applications because of the ease of use. It has a variety of payment systems, including a product management system and delivery to the destination with payment, which facilitates consumers' convenience and gives them more confidence in the system of ordering products through online applications. The purpose of this research is to study the personal factors of consumers buying fashion clothes via Instagram, personal factors related to consumer behaviour, and online promotion strategies related to consumer behaviour. Including factors in the marketing mix and factors in technology acceptance, namely product factors, price distribution channels, marketing promotion, and technology acceptance security, reliability, and personalised service. That affects the decision to buy products via Instagram for the benefit of selling products online.
50
Denkova, Branka. "DETERMINANTS AFFECTING ONLINE SHOPPING BEHAVIOUR IN LIFE INSURANCE." Knowledge International Journal 34, no. 1 (October 4, 2019): 187–93. http://dx.doi.org/10.35120/kij34010187d.
Full textAbstract:
We live in age where E-commerce offers many online marketing opportunities to companies worldwide that sell products and services through online channel to make their market more extensive. The new digital technologies have transformed the way we do business, the way we communicate, travel, think, react and act. This rapid growth of e-retailing is attributed to the advantages that it offers over conventional bricks-and-mortar stores, including greater flexibility, enhanced market outreach, lower cost structures, faster transactions, broader product lines, greater convenience and customization. Also, the popularization of the Internet, has made online shopping has become one of the most popular shopping style for customers Online shopping is the use of technology for better marketing performance. It offers numerous advantages to consumers compared to traditional shopping such as saving time, lower prices, convenience and etc. Retailers design appropriate marketing strategies in order to meet the demand of online shoppers and they are constantly occupied in studying consumer behavior in the field of online shopping. In accordance with the theoretical and empirical findings, online consumer behavior is influenced by various cultural, economic, social, psychological and demographic factors. Therefore, the study of this research proposal is to explore the factors that attract online consumer clients. Even though, there is increasing online sales, many online consumers use information collected online to buy the products offline. . This is confirmed by the high abandon rates of shopping carts Consumers use online stores to acquire a knowledge about the product price and product distinction, yet they don’t make the final purchase with the online store. According to the study of the United Nations Conference on Trade and Development, out of a total of 137 analyzed economies ("Unlocking the potential of e-commerce for developing countries") in 2015 according to the indicator that gives an image of the readiness of one country for e-commerce, Macedonia is on the 45th place, with the value of the index of 60 points. The index takes into account 4 parameters: internet penetration, coverage of postal delivery, penetration of payment cards and secure Internet servers. According to the data from the State Statistical Office and Eurostat in 2017, only 19.5% of Macedonians with Internet access bought / ordered something online in the last 12 months, while the EU average was 68%. As a result of the state of electronic commerce in the Republic of Macedonia in comparison with other countries in the world, the subject of this paper is to analyze the factors that influence the behavior of consumers when making a decision for electronic purchase in order to create more appropriate marketing strategies and activities that will contribute to the development of the electronic purchase market in the Republic of Macedonia.