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Books on the topic 'Online consumer behaviour'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 September 2023

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1

McCabe, Margaret Edel. An investgation in to the consumer complaining behaviour of online bank customers in Northern Ireland. [S.l: The Author], 2004.

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2

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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3

The impulse economy: Understanding mobile shoppers and what makes them buy. New York: Atria Books, 2011.

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4

1967-, Gao Yuan, ed. Web systems design and online consumer behavior. Hershey PA: Idea Group Pub., 2005.

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5

The discourse of online consumer reviews. New York: Bloomsbury, 2014.

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6

1958-, Haugtvedt Curtis P., Machleit Karen A, and Yalch Richard, eds. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world. Mahwah, N.J: Lawrence Erlbaum Associates, 2005.

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7

1958-, Haugtvedt Curtis P., Machleit Karen A, and Yalch Richard, eds. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world. Mahwah, N.J: Lawrence Erlbaum Associates, 2005.

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8

The mood of information: Online behavioural advertising. New York, NY: Continuum International Pub. Group, 2011.

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9

Online consumer behavior: Theory and research in social media, advertising, and e-tail. New York: Routledge, 2012.

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10

You don't need social media, unless you are doing it right: The small business guide to social media. The colony, TX: The Social Works Co., 2010.

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11

Communications, Inc EPM. What moms think and do: Their attitudes and behavior as consumers, at work, online, and as moms. New York: EPM Communications, 2006.

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12

1981-, Lin W. Sabrina, and Liu, K. J. Ray, 1961-, eds. Behavior dynamics in media-sharing social networks. Cambridge: Cambridge University Press, 2011.

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13

Cazier, Joseph A. Value congruence and trust online: Their impact on privacy and price premiums. Youngstown, N.Y: Cambria Press, 2006.

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14

Stephanie, Diamond, ed. Social media marketing for dummies. 2nd ed. Hoboken, NJ: Wiley, 2012.

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15

Vollmer, Chris. Always On. New York: McGraw-Hill, 2008.

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16

Laip'ŭ t'ŭrendŭ 2015: Kamyŏn ŭl ssŭn saramdŭl = Life trend 2015. Sŏul: Puk'i, 2014.

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17

Retail's last mile: Why online shopping will exceed our wildest predictions. [Victoria, Australia]: Jonathan Reeve, 2016.

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18

Kumar, Dinesh. Consumer Behaviour: Includes Online Buying Trends. Oxford University Press, 2015.

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19

Ryding, Daniella, Rosy Boardman, Claudia Henninger, and Marta Blazquez Cano. Social Commerce: Consumer Behaviour in Online Environments. Springer International Publishing AG, 2019.

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20

Online Course Pack : Consumer Behaviour with Onekey Coursecompass Access Card: Sloman Consumer Behaviour 2e. Pearson Education, Limited, 2005.

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21

Sloman, John. Online Course Pack : Consumer Behaviour with Onekey Webct Access Card: Sloman Consumer Behaviour 2e. Pearson Education, Limited, 2005.

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22

Online Course Pack : Consumer Behaviour with Onekey Blackboard Access Card: Sloman Consumer Behaviour 2e. Pearson Education, Limited, 2005.

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23

Gupta, Seema. How People Buy Online: The Psychology Behind Consumer Behaviour. SAGE Publications India Pvt, Ltd., 2021.

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24

Online Course Pack : Consumer Behaviour : A European Perspective with Onekey Webct Access Card: Solomon, Consumer Behaviour Euro. Pearson Education, Limited, 2006.

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25

Online Course Pack : Consumer Behaviour : A European Perspective with Onekey Coursecompass Access Card: Solomon, Consumer Behaviour Euro. Pearson Education, Limited, 2006.

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26

Solomon, Michael, and Margaret K. Hogg. Online Course Pack : Consumer Behaviour : A European Perspective with Onekey Blackboard Access Card: Solomon, Consumer Behaviour Euro. Pearson Education, Limited, 2006.

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27

Soloman, Michael, Siren Askegaard, and Judy Graham. Online Course Pack : Consumer Behaviour : A European Perspective with Critical Thinking in Consumer Behaviour : Cases and Experimental Exercises and Onekey Coursecompass Access Card: Soloman, Consumer Behaviour. Pearson Education, Limited, 2005.

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28

Singh, Satnam. Book on Web Psychology: 7 Steps to Understand Online Consumer Behaviour. Independently Published, 2019.

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29

Zaraket, Sarah. Consumer Behaviour and Social Network Sites. Taylor & Francis Group, 2020.

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30

Racat, Margot, and Sonia Capelli. Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments. Springer International Publishing AG, 2021.

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31

Racat, Margot, and Sonia Capelli. Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments. Palgrave Pivot, 2020.

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32

Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour. Springer International Publishing AG, 2021.

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33

Mattia, Giovanni, Alessio Di Leo, and Ludovica Principato. Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour. Springer International Publishing AG, 2022.

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34

Sanak-Kosmowska, Katarzyna. Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour. Taylor & Francis Group, 2021.

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35

Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth. Taylor & Francis Group, 2020.

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36

Zaraket, Sarah. Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth. Taylor & Francis Group, 2020.

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37

Close Scheinbaum, Angeline, ed. Online Consumer Behavior. Routledge, 2012. http://dx.doi.org/10.4324/9780203123911.

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38

Fill, Chris, Gary Bamossy, Michael Soloman, Soren Askegaard, and Margaret K. Hogg. Online Course Pack : Consumer Behaviour Enhanced Media Edition : A european perspective/ marketing communications : engagement, strategies and practice/ companion website student access Card: Marketing Communications. Pearson Education, Limited, 2007.

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39

Dickless Marketing: Smart Marketing to Women Online. WME Books, 2004.

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40

Kumar, Vinod, Yogesh K. Dwivedi, and Mahmud Akhter Shareef. Mobile Marketing Channel: Online Consumer Behavior. Springer International Publishing AG, 2016.

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41

Kumar, Vinod, Yogesh K. Dwivedi, and Mahmud Akhter Shareef. Mobile Marketing Channel: Online Consumer Behavior. Springer London, Limited, 2016.

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42

Armstrong, Gary, and Philip Kotler. Online Course Pack : Principles of Marketing : Eusropean Edition/Solomon: Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays and Assignments/Comp Webs SAC. Pearson Education, Limited, 2007.

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43

Web systems design and online consumer behavior. Hershey PA: Idea Group Pub., 2005.

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44

Yuan, Gao. Web Systems Design and Online Consumer Behavior. IGI Global, 2004.

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45

Jusuf, Dewi Indriani, and Jonathan Sarwono. Consumer Behavior During the Online Business Era. Independently Published, 2018.

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46

Hyland, Ken, and Camilla Vasquez. Discourse of Online Consumer Reviews. Bloomsbury Publishing Plc, 2015.

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47

Close, Angeline G. Online Consumer Behavior, 2nd Edition: Theory and Research. Taylor & Francis Group, 2017.

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48

Haugtvedt, Curtis P., Karen A. Machleit, and Richard Yalch. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Taylor & Francis Group, 2005.

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49

Haugtvedt, Curtis P., Karen A. Machleit, and Richard Yalch. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Taylor & Francis Group, 2005.

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50

Haugtvedt, Curtis P., Karen A. Machleit, and Richard Yalch. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Taylor & Francis Group, 2005.

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