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Journal articles on the topic 'Online business platform'
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1
Skrypnyk, Denys, and Iryna Yurchak. "The Online Platform „eSchool“." Advances in Cyber-Physical Systems 6, no. 1 (January 23, 2021): 63–69. http://dx.doi.org/10.23939/acps2021.01.063.
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The internet is a global network that is used in any industry. Large corporations have long used the electronic way of doing business. Due to the COVID-19 pandemic, more and more government and commercial structures are switching to online and, therefore, using the electronic circulation of documents and other important things for them. Educational institutions were the most unprepared for such changes, and therefore, they faced an acute question of how to transfer everything online. The purpose of the development is to design and implement a convenient, simple, and most importantly, fast accounting system for educational institutions, which can reflect the educational process in a convenient way, both for students/students and teachers/teachers.
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Neghină, Ramona-Alexandra, Valentin-Andrei Mănescu, Mihaela-Rodica Ganciu, Dragoș-Georgian Ilie, and Gheorghe Militaru. "Online business networking experience research on ecommerce entrepreneurs." Proceedings of the International Conference on Business Excellence 13, no. 1 (May 1, 2019): 385–98. http://dx.doi.org/10.2478/picbe-2019-0034.
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Abstract In a globalized economy, marketing performance is needed in order to be competitive and also for being successful on the market. Currently entrepreneurs have access to a big variety of tools and also the increase of networking platforms can help ecommerce entrepreneurs to gather a lot of useful information and know-how for improving their businesses. Our main objective is to identify which are the most important needs of ecommerce entrepreneurs in order to communicate with other business owners activating in the ecommerce industry. The secondary objective is to identify what features an online networking platform should have, so it can become an important tool for growing the marketing performance of each member using the networking platform. The research was made using a focus group composed of 15 participants. All participants are business owners who manage at least one online store, selling goods in the local or international market for at least 3 years. The results of the qualitative research made, were that entrepreneurs who are trying to establish a new business partnership, use classical forms of communication, such as email, phone calls, meetings but they believe that online communication would be beneficial for their business because it can be less time consuming and more efficient for finding new business partners or relevant know-how. We discovered that entrepreneurs wish to learn from the practical experience of other business owners to improve the marketing performance through innovation and creativity. The research conducted has identified the key elements of a business networking platform for entrepreneurs. The main elements required include privacy, security, sharing relevant know-how and elements that can create an efficient collaborative environment. We also discovered that local entrepreneurs do not use or know a business networking platform that meets their demands and expectations for sustaining an effective business development.
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Alekseeva, N. S., and A. E. Druzhinin. "Assessing the Demand for Online Integration Platforms in the Real Estate Business." Economics and Management 26, no. 1 (February 28, 2020): 46–54. http://dx.doi.org/10.35854/1998-1627-2020-1-46-54.
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Examination of the real estate market shows that implementing innovations in this field is a very difficult task. This prompts the question of the necessity of digitalizing the real estate business and of the demand for online integration platforms in this field.Aim. The presented study aims to assess the demand for online integration platforms in the real estate business.Tasks. The authors compare the online integration platforms in the real estate market with the online integration platforms in the hospitality sector and the individual passenger transport market in terms of the share of user profits that integrators receive for their services on the online platform; compare the share of user profits that integrators receive for their services on the online platform with the equivalent indicator in various other global economic activities; assess the value of the services provided by an online integration platform using the methodology proposed by G. G. Azgaldov and N. N. Karpova.Methods. The data were acquired from public Internet sources and personal interviews with the directors of companies that represent or employ the services of online integration platforms in St. Petersburg. The interviews and work with Internet sources were conducted in November 2019.Results. An integrator in the real estate market receives a share of profits of their service users that is comparable to that of the integrators in the hospitality sector and the individual passenger transport market. The share of profits of a Russian integrator in the real estate market is significantly higher than that in such industries as entertainment, fashion, or sports. The value of an online integration platform can be defined as highly valuable, since the expected value of this indicator is 1.5 times higher than the maximum table value.Conclusions. The performed analysis shows a high demand for online integration platforms in the real estate business. Market participants are willing to pay for the ability to use new digital technologies.
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Izzati, Fathimah Fildzah. "‘Women’s Work’ in Indonesia’s Social Media-based Online Store Business: Social Reproduction and the Feminization of Work." Journal of Indonesian Social Sciences and Humanities 10, no. 1 (June 30, 2020): 35–46. http://dx.doi.org/10.14203/jissh.v10i1.157.
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This paper seeks to analyze ‘women’s work’ in Indonesia’s online shop businesses by looking at the forms of work that emerge in those businesses. This paper employs qualitative research methods by using transcribed in-depth interviews with 20 informants from six cities in Indonesia. By looking at flexibility as the defining characteristic of exploitation under platform capitalism, home as the central working space in the social media-based online store, and the ongoing process of feminization of work in the online business sector, this study advances two claims. First, the intersection between platform capitalism and logistics revolution in the online shop business has created new forms of work. Second, the social media-based online store, which is mostly operated by women, shows that flexibility and feminization of work under platform capitalism have direct impacts on the lives of the female business operators and their work. A closer look at the emergence of online stores also reveals how social reproduction work shapes ‘women’s work’ in the online business
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Narendra, Asnurul Novia, Sri Kusuma Habsari, and Deny Tri Ardianto. "The Existence of E-Commerce as a Form of Cultural Capital for Online Business Practitioners in Surakarta City." International Journal of Multicultural and Multireligious Understanding 7, no. 11 (December 2, 2020): 50. http://dx.doi.org/10.18415/ijmmu.v7i11.2123.
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The number of E-Commerce users in Indonesia is still very small when the number of internet users and online businesses in Indonesia has increase. The research was conducted in the city of Surakarta, which is based on the background of the city of Surakarta, which is one of the cities in Indonesia with a fairly large history of trade and trading practices. The use of netnographic studies with qualitative-descriptive methods with the aim of discovering the reasons for the small number of E-Commerce users in city of Surakarta and finding the meaning of E-Commerce as culture capital by online business practitioners in city of Surakarta in their online business practices. The votes of 108 online business practitioners in the city of Surakarta are used as primary research data obtained by filling in the google form questionnaire distributed by the snowball method. The study found that online media is actually the favorite online media for conducting online business practices in city of Surakarta. The combination of online social media platforms and online marketplace platforms is the favorite method chosen by most online business practitioners in Surakarta. The cultural capital owned by online businesses practitioners in Surakarta is not only an online platform, but also knowledge and relationships.
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Bennett, James, and Andrea Medrado. "The Business of Multi-Platform Public Service: Online and at a Profit." Media International Australia 146, no. 1 (February 2013): 103–13. http://dx.doi.org/10.1177/1329878x1314600114.
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In this article, we explore the notion of hybrid public service media (PSM) in relation to two interconnected issues: economic and platform hybridity. We examine the creation of PSM content by privately owned, commercially driven independent production companies in the United Kingdom as a hybrid economic arrangement. In so doing, we ask not only whether public service can act as a motivation beyond profit for production cultures and business models, but also whether PSM can be created at a profit without compromising the fulfilment of public service values. In relation to platform hybridity, we study examples of interlinking public service content created, delivered and distributed across multiple platforms (as opposed to merely video-on-demand services). In particular, we are interested in how such multi-platform texts might fulfil public service, but also the way in which multi-platform content creation brings together digital and television production cultures to produce hybrid PSM business models and cultures.
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Chen, Chao Hua, and Che Cheng Yeh. "Study on Inventory Policies for the On-Line Shopping Company with Quick Response Service." Applied Mechanics and Materials 411-414 (September 2013): 2251–57. http://dx.doi.org/10.4028/www.scientific.net/amm.411-414.2251.
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Nowadays, large-scale B2C online shopping platforms tend to move toward a business model that is characterized by large product variety and small amounts. They also cooperate with professional warehouse management providers who offer inventory services to achieve the business goal of fast delivery to consumers. Due to the fact that the merchandise on online shopping platforms is usually sold on consignment, these businesses strive for inventory cost minimization, optimal use of storage space, and efficient inventory management based on differences between product supply and demand patterns. This study establishes an online shopping platform with quick response service capability by employing a systematic simulation method. The replenishment mechanism between the supplier and the platform warehouse is based on vendor-managed inventory methods. An optimal inventory management strategy is obtained through a simulation optimization method for the following three variables: product storage ratio, reorder points, and warehouse capacity. The research results of this study show that by controlling the product storage ratio at fixed warehouse capacity and reorder points, the backorder rate can be reduced from 22.06% to 13.01. If equal attention is paid to product storage ratio, reorder points, and warehouse capacity, the backorder rate can be decreased to 0 and the supply chain costs of the platform can be reduced as well. This clearly indicates that this storage control model provides optimal utilization of the available resources of the online shopping platform and an efficient utilization of storage space to reduce shortages and operational costs and achieve the business goal of quick service.
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Sudarti, Ken, and Annissa Aprilia Sari. "PERAN KEPERCAYAAN DAN SIKAP TERHADAP MOBILE SHOPPING UNTUK MENINGKATKAN NIAT PEMBELIAN ULANG." Fokus Ekonomi : Jurnal Ilmiah Ekonomi 15, no. 2 (December 1, 2020): 307–19. http://dx.doi.org/10.34152/fe.15.2.307-319.
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The world has now entered the era of the Industrial Revolution 4.0, where in this era the world was colored by artificial intelligence (artificial intelligence), genetic engineering, nanotechnology, innovation, and changes that occurred rapidly had an impact on the economy, industry, government, and politics. Industry 4.0 is more likely to lead to business activities using digital platforms such as mobile shopping, e-commerce, marketplaces, and so on. The characteristic of online shopping is that it must be simple and fun, and with a very varied platform can increase its own trust in consumers to shop online. This study aims to develop the concept of a business platform that can affect the perceived usefulness and perceived enjoyment of the millennial generation in online shopping. This concept focuses on one's repurchase intention to do online shopping which is influenced by the existence of so many business platforms and provide different services. The population used is characteristic of the millennial generation in Central Java. This sampling technique using purposive sampling method. The samples used amounted to more than 100 millennials in Central Java, and who frequently use business platforms/applications in online shopping. Data analysis techniques using regression with SPSS
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Yadav, Priyanka D. "Attracting Small Businesses to Come Online and Promoting Them to Increase Their Business Growth During the COVID-19 Pandemic." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (June 30, 2021): 3422–26. http://dx.doi.org/10.22214/ijraset.2021.35760.
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The COVID-19 pandemic has a major impact on small businesses/stores and compelled them to come online, but they can’t afford their own website and also the existing system simply facilitates them to grow however doesn't enable them to show their presence/existence on their platforms. So, we have come up with an e-commerce platform that will help local stores to make their existence online as a separate e-shop which will allow them to keep their shop open 24/7. Ultimately, providing plenty of opportunities to small and local businesses including the benefits of the current ecosystem of e-commerce. Furthermore, the platform will deliver a great user experience to the users and also the benefits of the most recent technologies like machine learning.
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Yang, Dongsheng, and Minghui Xu. "Information-sharing strategy for online platform: the impact of suppliers’ price and advertising competition." Journal of Contemporary Marketing Science 3, no. 3 (October 12, 2020): 365–84. http://dx.doi.org/10.1108/jcmars-08-2020-0032.
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PurposeIn recent years, with the rapid development of the Internet and e-commerce, the online retail business has grown rapidly. E-commerce platforms can track different click data to understand consumer behavior and demand preferences, so as to make better demand forecasts, and strategically share this information with upstream suppliers. When the platform charges a certain fee for the shared data, the suppliers face the question of whether to purchase demand information. This article aims to analyze the influence of price competition and advertising competition on the suppliers' decisions to purchase information and the online platform for data pricing.Design/methodology/approachBy using static game with incomplete information, this paper explores information-sharing strategies of an online platform with two competitive brand suppliers. The authors use Nash game to analyze the suppliers' purchasing information decision and then obtain the optimal information price of the online platform with information-sharing contract.FindingsThis paper shows that demand information sharing benefits both the platform and the suppliers. Without information contracts, the online platform is willing to share demand information with at least one supplier. Especially, when the consumer's sensitivity to advertising is larger and the commission fee charged by the online platform is small, the online platforms will share information with only one supplier. Based on the game outcomes between the suppliers, two pricing strategies for information are proposed under which at least one supplier purchases information. If the consumers are less (more) sensitive to advertising competition, pricing strategy of the online platform induces both suppliers (only one supplier) to purchase information.Originality/valueAt present, most of the information-sharing articles are based on the traditional purchase and sale mode. Based on the background of e-commerce, this paper examines the online platform's information-sharing strategies, which has certain innovation. In addition, the results show that the information-sharing strategy of the online platform is affected by both the price and advertising competitiveness, which provides a new expansion and supplement for the information-sharing literature.
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Bimpikis, Kostas, Wedad J. Elmaghraby, Ken Moon, and Wenchang Zhang. "Managing Market Thickness in Online Business-to-Business Markets." Management Science 66, no. 12 (December 2020): 5783–822. http://dx.doi.org/10.1287/mnsc.2019.3497.
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We explore marketplace design in the context of a business-to-business platform specializing in liquidation auctions. Even when the platform’s aggregate levels of supply and demand remain fixed, we establish that the platform’s ability to use its design levers to manage the availability of supply over time yields significant value. We study two such levers, each using the platform’s availability of supply as a means to incentivize participation from buyers who decide strategically when/how often to participate. First, the platform’s listing policy sets the ending times of incoming auctions (hence, the frequency of market clearing). Exploiting a natural experiment, we illustrate that consolidating auctions’ ending times to certain weekdays increases the platform’s revenues by 7.3% mainly by inducing a higher level of bidder participation. The second lever is a recommendation system that can be used to reveal information about real-time market thickness to potential bidders. The optimization of these levers highlights a novel trade-off. Namely, when the platform consolidates auctions’ ending times, more bidders may participate in the marketplace (demand-side competition); but ultimately auctions for substitutable goods cannibalize one another (supply-side competition). To optimize these design decisions, we estimate a structural model that endogenizes bidders’ dynamic behavior, that is, their decisions on whether/how often to participate in the marketplace and how much to bid. We find that appropriately designing a recommendation system yields an additional revenue increase (on top of the benefits obtained by optimizing the platform’s listing policy) by reducing supply-side cannibalization and altering the composition of participating bidders. This paper was accepted by Vishal Gaur, operations management.
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Fahmi Ismail, Mohd, Maslina Abdul Aziz, Fatin Nur Syuhada Mohd Nor, Syaripah Ruzaini Syed Aris, and Suzana Zambri. "Student online marketplace for university community." Indonesian Journal of Electrical Engineering and Computer Science 19, no. 1 (July 1, 2020): 420. http://dx.doi.org/10.11591/ijeecs.v19.i1.pp420-427.
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This research presents student online marketplace for university community. In this study, we identify current issues faced by university students while starting their business. Based on the preliminary investigation, it was found out that there are a number of students doing part-time jobs and doing business to support their living expenses. There are varieties of businesses and services offered among students especially students staying in colleges. However, the main problem faced by students either as the buyer or the seller is there is no business platform to promote their products or services. Al-so, there is a lack of information regarding the business or services since most communications are done through h instant messaging apps such as WhatsApp and social media. By having a student online marketplace, the exchange of goods and services take place by having buyers and sellers being in contact with one another. This student online marketplace also helps small businesses to boost their sales, encourage new business start-up and inspire students who have business idea to help them to kick-start their business. Students are able to perform their business in a safe and secure environment.
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Belleflamme, Paul, and Nicolas Neysen. "A Multisided Value Proposition Canvas for Online Platforms." Journal of Business Ecosystems 2, no. 1 (January 2021): 1–14. http://dx.doi.org/10.4018/jbe.2021010101.
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Operators of digital platforms have to convince potential users that their intermediation and matchmaking services bring additional value in the market. To do so, they need to formulate a strong value proposition, which convinces users that joining the platform brings them larger value than staying out. In recent years, a number of frameworks have been developed to help entrepreneurs reflect on which elements should be included (or not) in their value proposition. In this paper, the authors argue that such tools do not necessarily offer a satisfactory answer, as they miss the specificities of platform-based business models. Hence, they propose an alternative tool that overcomes the limitations they identified and is more appropriate for nascent multisided platforms. They argue that it is crucial to identify the complementarities and potential conflicts between the wants, needs, and fears of the different groups of users that the platform connects, so as to formulate a set of interlocked value propositions.
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Belleflamme, Paul, and Nicolas Neysen. "A Multisided Value Proposition Canvas for Online Platforms." Journal of Business Ecosystems 2, no. 1 (January 2021): 1–14. http://dx.doi.org/10.4018/jbe.2021010101.
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Operators of digital platforms have to convince potential users that their intermediation and matchmaking services bring additional value in the market. To do so, they need to formulate a strong value proposition, which convinces users that joining the platform brings them larger value than staying out. In recent years, a number of frameworks have been developed to help entrepreneurs reflect on which elements should be included (or not) in their value proposition. In this paper, the authors argue that such tools do not necessarily offer a satisfactory answer, as they miss the specificities of platform-based business models. Hence, they propose an alternative tool that overcomes the limitations they identified and is more appropriate for nascent multisided platforms. They argue that it is crucial to identify the complementarities and potential conflicts between the wants, needs, and fears of the different groups of users that the platform connects, so as to formulate a set of interlocked value propositions.
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Wang, Zhongxian, Jeffrey Hsu, James Yao, and Yanli Zhang. "An E-Titan's Evolving Strategy and Business Model." Journal of Cases on Information Technology 12, no. 2 (April 2010): 49–61. http://dx.doi.org/10.4018/jcit.2010040104.
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eMarketMatch1 provides online marketplaces for the sale of goods and services, online payments, and online communication offerings. Their three primary business segments are: eMarketMatch marketplaces, payments, and communications. The marketplace platform has grown beyond the initial auction platform to include a number of other marketplaces for various applications and user audiences. Their partner firm, PayerFirm*, enables individuals and businesses to easily and securely transact payments. As the one of the top ten largest global online retailers, eMarketMatch’s mission is to pioneer new communities around the world built on commerce, sustained by trust and inspired by opportunity. Their ability to maintain or enhance this position will depend on their ability to adapt to new technologies while facing increased competition and anticipating customers’ needs. This paper will address management’s philosophies, the corporate business model, its challenges, network relationships, and its corporate growth to date, as well as future horizons.
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Л.А., Кургузенкова, and Федоренко А.І. "Цифрові платформи як рушійна сила цифрової трансформації економіки." Economics and Management, no. 86(1) (February 28, 2020): 127–32. http://dx.doi.org/10.36919/2312-7812.1.2020.127.
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The article deals with the theoretical aspects of structures such as digital platforms, the revelation of the contemporary importance of digital platforms for economic and social development. Digital platforms have been found to be a relatively new phenomenon that has evolved over the last ten years. Approaches of scientists and practitioners to define the definition of «digital platform», their composition, common and distinguishing features between existing types of digital platforms are analyzed. The study found that most scholars are unanimous in identifying the digital platform as a key digital transformation tool that provides information sharing and transactions between a large number of online users. Generalizing scientists’ claims, the author defines an online platform by which we understand bilateral or multilateral markets with an infrastructure that operates online and facilitates transactions between different parties in the process of buying and selling goods and services. It is established that the largest companies in the world by the index of market capitalization now use platform business models. The stages of digital transformation of the market using digital platforms are presented, each of the six stages is characterized. The advantages of enterprises as a result of application of platform business models are highlighted. The strategies of monetization of digital platforms are considered, the mechanism of realization of each of them is described. Thus, it can be argued that digital platforms are a breakthrough innovation that can radically change the structure of the national market. On the one hand, digital platforms help to avoid the intermediary chain, offering the ultimate consumer the full range of options. On the other hand, in the case of «digital monopoly», the owners of successful platforms receive effective market control levers (including information asymmetries) and can impose their pricing policies on service consumers. In these circumstances, the «traditional» business in strategic terms is threatened by the risk of loss of distribution channels and full dependence on platform owners.
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El Emrani, Soumaya, Ali El Merzouqi, and Mohamed Khaldi. "Massive Online Open Courses Platforms." International Journal of Smart Education and Urban Society 10, no. 1 (January 2019): 25–36. http://dx.doi.org/10.4018/ijseus.2019010103.
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This article presents a comparative and analytical study that was carried out for six massive online open course (MOOC) platforms: Coursera, edX, Udacity, Canvas, FutureLearn and Riwaq. The main objective of this article was to analyze the attitudes, perspectives, and different technical and pedagogical characteristics of these platforms. This analysis was achieved by examining a sample of 16 courses from these platforms in the fields of: computing sciences, business, art and humanities. The results show the differences and similarities among these platforms in terms of interface ergonomics and interface reliability, computing tools, information systems, costs, course duration, variety of learning activities and pedagogical components, evaluation types, social interaction, and the degree of instructors' participation. This has helped us to finally choose the platform on which our Adaptive Connectivist MOOC (ACM) approach can be applied.
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Jiang, Wenrong. "Analysis and Development Forecast of O2C Model." ITM Web of Conferences 25 (2019): 01004. http://dx.doi.org/10.1051/itmconf/20192501004.
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O2C English can name office to the customer can be interpreted as enterprise customers on hand for customized services. At the same time O2C English can also be full name online configuration, translation online configuration mode of electronic business affairs, its meaning is the customized products from the store moved to the Internet, by app or web online platform to implement the product sales configuration, such as cabinets, wardrobe and other furniture products. This paper mainly introduces the burning van Persie, good cook this two big Chinese custom platform, and this platform is a typical analysis of the A class of O2C platforms is currently in the environment and new direction.
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Akhmadi, Heri, and Suryo Pratolo. "Online Marketing of Food Products through Marketplace Platform: A Study of Community Based Online Marketplace of BEDUKMUTU." E3S Web of Conferences 232 (2021): 02015. http://dx.doi.org/10.1051/e3sconf/202123202015.
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Online food marketing through a marketplace platform has been a trend in today’s food product marketing, especially with the COVID-19 pandemic that has increased food product purchases through online platforms. Bedukmutu is an online marketplace platform developed by Universitas Muhammadiyah Yogyakarta (UMY) that provides food product transactions and other products and services. This paper investigated the Bedukmutu marketplace business model in the marketing of food products and how far the Muhammadiyah community ties influence the consumers. Descriptive analysis, website observation, and in-depth interviews with Bedukmutu stakeholders were utilized to explore the extent of online food product marketing practices in this marketplace. The results revealed several key factors in the Bedukmutu business model on food products marketing, including entrepreneurship as a value proposition with the consumer to consumer e-commerce (C2C) model and Muhammadiyah network as a key partner in market development. The offered food products vary from fresh to processed food originating from traders within students, employees and Muhammadiyah community networks. The implementation of purchasing incentives in measuring the performance of UMY employees is one of the motivations for consumer demand (demand-pull) apart from the affiliation factor with Muhammadiyah organizations (community-based).
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Livani, Livani, Kho I. Eng, and James Purnama. "Business and System Analysis in Batik Online Platform for Plus Size." Journal of Applied Information, Communication and Technology 7, no. 2 (March 17, 2021): 61–69. http://dx.doi.org/10.33555/jaict.v7i2.114.
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Batik industry has mostly been producing apparels only for standard size and none of the online platform that sells batik has been supported body positivity campaign. Another problem is found in the online stores, which do not support multi stores. Most of the existed marketplaces do not provide multi store for the users. There exists platform with multi store capability. However, the users have to pay a substantial amount of fee for the activation [magento]. Therefore, the purpose of this research is to analyze the business process of creating an online platform to sell batik specifically to people with oversize condition with multi stores capability. The multi store capability (done by other research fellows) is part of a project, which includes this research. We have conducted preliminary online research and interview and surveys after the prototype has been launched to get feedback from users. Users believe the idea of the platform and the development is a good start and it has contributed to positive .
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Montero, Juan J., and Matthias Finger. "Platformed! Network industries and the new digital paradigm." Competition and Regulation in Network Industries 18, no. 3-4 (September 2017): 217–39. http://dx.doi.org/10.1177/1783591718782310.
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Digitalization is creating a new model of industrial organization as online platform intermediate in multisided markets. The purpose of this article is to demonstrate how the platform paradigm provides a simple and useful framework to analyze the impact of digitalization on network industries. The first online platforms (searches and social platforms) disrupted content industries (music, newspapers, media, etc.) but as platforms proliferate, they are also disrupting industries with physical assets, such as accommodation. Disruption has reached network industries, and similar features emerge as they are all being “platformed.” On the one hand, platform-based services are replacing traditional network industry services. This is the case of electronic mail and postal service and carpooling platforms and railways. On the other hand, platforms are commoditizing network industry services, as they become mere sides in multisided markets coordinated by a platform. This is the case of telecom services and over the top providers (WhatsApp, Skype, and YouTube) and, potentially, of isolated transport services and “Mobility-as-a-Service” platforms. Regulation is becoming a key consideration. First, there is a debate on whether platforms should be subject to the same regulatory obligations as traditional network players. Second, there is a debate on whether platforms should have access to network services under regulated terms. Overall, platforms are replacing former monopolists in the central role as coordinators of the sector.
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Suharijadi, Didik. "PRINSIP KESANTUNAN DAN PRINSIP KERJA SAMA DALAM KOMUNIKASI DI ULASAN PRODUK PADA MARKETPLACE." SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik 18, no. 2 (April 2, 2018): 21. http://dx.doi.org/10.19184/semiotika.v18i2.6024.
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This article discusses the Indonesian language used in online business communication. The object of research is devoted to online businesses through the marketplace. Marketplace is an online platform or system that mediates transactions between sellers and buyers. Marketplace has a means of communicating between the seller and the buyer which consists of product description pages, product discussion pages, product review pages, and personal message pages. Of the four communication facilities, only the product description page, product discussion page and product review page can be accessed by the public. Personal message pages can only be accessed by account owners who are communicating with other account owners. The rules for doing business through the marketplace, one of which is the necessity to communicate through the messaging tools available on the platform. Thus, communication can only be done with written variety. Language is very important in offering, attracting interest, responding, and retaining customers. In fact, not all marketplace users look at language usage so that it can be pragmatically considered offensive or likely to interfere with the continuity of business interactions. Analysis is emphasized more on the language of the seller, because in the business the buyer is the party that must be served. The sample of this study is Tokopedia and Bukalapak. The two marketplaces are the largest online business media in Indonesia.
Keywords: pragmatics, business communication, marketplace, online business, business language
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Orinaldi, Mohammad. "Peran E-commerce dalam Meningkatkan Resiliensi Bisnis diera Pandemi." ILTIZAM Journal of Shariah Economics Research 4, no. 2 (December 28, 2020): 36. http://dx.doi.org/10.30631/iltizam.v4i2.594.
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Online business based on E-commerce has long been known since before the Covid-19 pandemic, as evidenced by 15.08% of business people have used digital platforms in developing their businesses. E-commerce is a public need that has increased drastically during the Covid-19 pandemic. E-commerce platform users increased by 38.3% as long as social policies were implemented. This study aims to analyze the role of E-commerce in maintaining business during an economic recession. The research method used is literature review. The results of the discussion show that the types of small businesses and MSMEs are sectors that are quite affected by Covid-19 . The business sector will not be able to survive a period of economic recession if it does not adapt to technological developments towards the online market. E-commerce is key in the creation of an online market, so that it can mediate interactions between producers or sellers and consumers. E-commerce can maintain a balance of production and consumption because trading activities are maintained over a long distance. This balance can encourage economic growth in a more positive direction. E-commerce is able to help business actors to maintain their business activities, as well as to help consumers maintain purchasing power to meet their needs.
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Graef, Inge. "Differentiated Treatment in Platform-to-Business Relations: EU Competition Law and Economic Dependence." Yearbook of European Law 38 (January 1, 2019): 448–99. http://dx.doi.org/10.1093/yel/yez008.
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Abstract Differentiated treatment is a key focus in current competition investigations of the European Commission and national competition authorities, ranging from more prominent placement of one's own services in a ranking to preferential access to data and the favouring of businesses that pay higher levels of commission. Based on their exclusionary and/or exploitative character, the paper distinguishes three types of differentiated treatment on online platforms in order to provide an analytical framework for assessing the extent to which such practices are abusive under Article 102 TFEU, namely: pure self-preferencing, pure secondary line differentiation and hybrid differentiation. The paper points out that the main area where EU competition law currently does not offer effective protection is in the most far-reaching situation where a business is blocked from a platform without legitimate justification. To address harm in such cases, the paper suggests giving a stronger role to economic dependence both within and outside EU competition law and explores possible measures building upon the Platform-to-Business (P2B) Regulation as well as the notion of fairness of platform-to-business relations.
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Pierrakis, Yannis. "Peer-to-peer lending to businesses: Investors’ characteristics, investment criteria and motivation." International Journal of Entrepreneurship and Innovation 20, no. 4 (September 17, 2019): 239–51. http://dx.doi.org/10.1177/1465750319842528.
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Online peer-to-peer (P2P) business lending, where individual investors provide unsecured loans directly to individual business borrowers without the intermediation of banks, has experienced rapid growth in recent years. However, very little is currently known about the individuals who lend money through the online P2P lending platforms. Drawing on the cognitive evaluation theory and responses to a survey from 630 investors of the Funding Circle platform, the largest P2P business-lending platform in the United Kingdom, this article describes their personal characteristics, investment criteria and their motivation to invest. A typical P2P business lender is male, highly educated and relatively wealthy with a science, business or finance degree. According to the factor analysis, variables related to company quality and associated risks are important investment criteria, while the expectation of making a financial return is the main motivation behind individuals’ decision to lend money to companies. In contrast, intrinsic motives such as geographical location, personal relationship or knowledge of the company are of significantly less importance.
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Chauhan, Roma. "VSL collaborative online business events." Emerald Emerging Markets Case Studies 1, no. 4 (October 1, 2011): 1–16. http://dx.doi.org/10.1108/20450621111201284.
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TitleVSL collaborative online business events.Subject areaThe case is related to strategy of innovation, strategic marketing and brand valuation.Student level/applicabilityThe case consolidates techniques and methodologies of businesses that demonstrate use of technology and innovation to attain competitive edge. It is appropriate for Master's, executive level programme and advance specialized courses of strategy and entrepreneurship. Introductory classes on basics of strategy and information technology will be value add for students.Case overviewIn the growing digital era of virtualization, the businesses are depended on technology to facilitate their multiple operations. Virtual events of conference and exhibition provide broad opportunity to connect and collaborate in real time across the globe. The case discussion applies to potential use of virtual platform as a collaborative tool to achieve business objectives. This case highlights the strategic decision making by an IT company – VSL, regarding product migration and services diversification. It focuses on considering the appropriate strategy of innovation and to make the right decisions.Strategy of innovation and marketing techniques applied by VSL management to sustain in the competitive environment describes the essence of the case. The case is written with the objective to enhance user conceptual understanding through VSL brand valuation and international strategic alliance with 6Connex.Expected learning outcomesThe case familiarises the students with the complexities and challenges involved in a real business environment and put emphasises on the role of played by management for effective decision making. The case helps students to comprehend the relevance of innovation to achieve competitive edge. The case provides an opportunity of exposure to students so that they can understand the key elements of efficient marketing, strategy of innovation and brand valuation. (Elaborate teaching objectives are appended in the teaching note.)Supplementary materialTeaching notes.
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Armăsar, Ioana Paula. ""CHALLENGES OF ONLINE TEACHING IN THE BUSINESS LANGUAGE CLASS"." SERIES V - ECONOMIC SCIENCES 13(62), no. 2 (December 21, 2020): 149–56. http://dx.doi.org/10.31926/but.es.2020.13.62.2.16.
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"With escalating SARS-CoV-2 outbreaks, the fight against the disease has become an absolute priority and social distancing measures have been adopted both at the level of the community and at the level of higher education in Romania. The present article emphasizes the advantages and disadvantages of online language teaching for economics students while taking into consideration various aspects such as the flexibility of the program, saving information on the platform for the benefit of the teacher's focus on teaching materials, planning courses and communicating with students, adopting a new assessment system, improving time management, use of internet resources but also drawing attention to the fluctuating internet connection, the crash of the devices or of the platform, potential disturbing factors, students' passivity, the lack of motivation and real connection, the lack of a sense of belonging to a group or an institution, etc. The present paper brings forth several solutions while advocating the integration of the online experience within the traditional teaching system"
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Popović-Šević, Nevenka, Anja Jeremić, Milica Slijepčević, and Milena Ilić. "Marketing focused on the online brand community: The example of Zara." Marketing 52, no. 1 (2021): 32–42. http://dx.doi.org/10.5937/markt2101032p.
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Nowadays, expansion in the technological achievements domain is increasingly faster and big changes have been made in people's interconnectedness and communication with the introduction of the Internet in our everyday lives. People started connecting online. Online communities have emerged as a network of the people gathered around the same interests, no matter whether such interests are private or business interests, through specific online media, thus creating a vast platform for the exchange of information, experiences and knowledge that transcends all geographical, social and temporal barriers. As a new information exchange platform, online communities also represent a new channel through which companies promote their business and their products, and provide new points of contact with their customers, who have increasingly greater power, the availability of and access to information. Marketing aimed at online consumer communities is analyzed in the paper on the example of Zara.
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Ma, Buqing, Xiaoyan Xu, Yanhong Sun, and Yiwen Bian. "Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost." Kybernetes 46, no. 2 (February 6, 2017): 291–309. http://dx.doi.org/10.1108/k-10-2016-0296.
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Purpose Consumers are increasingly using search-based advertising in e-Business platforms to seek their desirable products. Platforms will choose a centralized advertising mechanism (CAM) or decentralized advertising mechanism (DAM) to offer a search advertising service to lower consumer search cost, as represented by using search time length. It is important for the platform to decide how to choose advertising mechanisms, and how to determine the optimal advertising price and search time length. To address these issues, this study aims to develop a theoretical approach under each mechanism to examine the platform’s optimal search-based advertising strategy by considering search cost. Design/methodology/approach In this study, two models are developed to examine the optimal search-based advertising strategy by considering consumer search cost (i.e. search time length). By comparing the platform’s profits under two models, the optimal advertising strategy, search time length and price are explored. Findings It is found that when the seller’s reserve benefit is sufficiently large, the platform benefits from choosing the DAM; otherwise, the CAM is a better choice. The advertising service is usually offered with a shorter search time length accompanied by a higher charge, and a longer search time length accompanied by a lower charge. Specifically, when the seller’s reserve benefit is substantially high, a DAM that benefits both the platform and seller is a better choice. This can explain why many platforms offer advertising services with a DAM. Originality/value This paper is the first theoretical study on addressing the search-based advertising strategy, especially the choice of advertising mechanisms, in the online advertising context. It is also the first piece of analytical research that considers the effect of consumer search cost on product demand, and then examines the optimal advertising price and search cost (i.e. search time length) for online platforms.
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Srinivasan, Thomas, Prashant S. Pillai, Abdul Qadir, and Ravi S. Sharma. "Functional Modelling and Analysis of IDM E-Tailer Platforms." International Journal of E-Business Research 9, no. 3 (July 2013): 38–59. http://dx.doi.org/10.4018/jebr.2013070103.
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The research described in this article is motivated by the need to provide models and frameworks that would guide online web-stores in their platform provisioning and customer retention. The authors propose the e-tailer Platform Functionality Model (ePFM) for modelling the requirements of business-to-consumer (B2C) online stores for Interactive Digital Media (IDM). Encompassing e-tailer strategy formulation and functional requirements of the web-store, a variation of the Empathic Design (ED) methodology was used in the field research for investigating the efficacy of the ePFM. The research suggests that incorporating multiple perspectives - namely transaction, marketing, and revenue functionalities - for an online business is a critical success factor. Secondly, development of an online business platform requires design that is aligned with customers’ expectations of each of the three functionalities. Finally, e-business managers and platform architects may need to pay special attention to strategies that advance value creation in order to retain competitive advantage. From the empirical results, the authors may conclude that while all three types of functionalities are required for market impact, there are also differences between hygiene and competitive factors that eventually differentiate between success and mediocrity.
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Schoenmueller, Verena, Oded Netzer, and Florian Stahl. "The Polarity of Online Reviews: Prevalence, Drivers and Implications." Journal of Marketing Research 57, no. 5 (July 30, 2020): 853–77. http://dx.doi.org/10.1177/0022243720941832.
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In this research, the authors investigate the prevalence, robustness, and possible reasons underlying the polarity of online review distributions, with the majority of the reviews at the positive end of the rating scale, a few reviews in the midrange, and some reviews at the negative end of the scale. Compiling a large data set of online reviews—over 280 million reviews from 25 major online platforms—the authors find that most reviews on most platforms exhibit a high degree of polarity, but the platforms vary in the degree of polarity on the basis of how selective customers are in reviewing products on the platform. Using cross-platform and multimethod analyses, including secondary data, experiments, and survey data, the authors empirically confirm polarity self-selection, described as the higher tendency of consumers with extreme evaluations to provide a review as an important driver of the polarity of review distributions. In addition, they describe and demonstrate that polarity self-selection and the polarity of the review distribution reduce the informativeness of online reviews.
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Smith, Simon, and Nicole Keng. "A Business Writing OIL (Online International Learning)." International Journal of Computer-Assisted Language Learning and Teaching 7, no. 4 (October 2017): 33–43. http://dx.doi.org/10.4018/ijcallt.2017100103.
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Online International Learning (OIL) helps to integrate soft skills into the academic curriculum, as well as providing students with international interaction opportunities. In this article, we evaluate the extent to which telecollaborative writing tasks between UK-based (mostly Chinese) and Finnish students over an online platform can benefit academic writing learning experience and contribute to curriculum and materials design in EAP. In the article, there are two groups of learners from different geographical contexts, Finland and the UK. The Finland-based students are almost all Finnish, while those studying in the UK are mostly from China. In both cases, the target language is English. The students in Finland worked in pairs to create authentic case study materials, and the students in the UK, in what we characterize as “stimulus writing”, produced reports based on the case studies they had been given.
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Isakova, Julia, and Alexander Ponamaryov. "City manager’s resources and optimization of the online education system." E3S Web of Conferences 273 (2021): 12032. http://dx.doi.org/10.1051/e3sconf/202127312032.
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This paper attempts to assess the resources of the City Manager to optimize the system of online education. The need to develop a Russian platform for the implementation of online education is justified by highlighting the main problems: technical, organizational, and pedagogical. It has been established that the problems described above are related primarily to the platforms on which the online education process is implemented. The authors evaluate the functionality of popular services used by Russian universities and conclude that their tools do not meet the goals of online education and do not allow realizing its potential. A pilot concept of an online-education platform, which is supposed to be created within the framework of public-private partnership, is presented. It is recommended to realize large projects, which require significant investments, as a part of cooperation of authorities, business community and science, and the emphasis is made on this aspect in the process of project concept creation. The main forms of interaction between the actors involved and the areas of their responsibility are considered, recommendations for the selection of the most appropriate procedure for the development of the platform for online education that meets the needs of students and teachers are given. It is concluded that such an initiative will help to overcome the main obstacles facing online education and bring it to a new level by combining the efforts of government and business.
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Kang, SeonJun, and Sang-Yong Tom Lee. "Korean Online Game's Platform Competition under Two-Sided Market Characteristic." Journal of Global Information Management 22, no. 4 (October 2014): 21–33. http://dx.doi.org/10.4018/jgim.2014100102.
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While the growth of total game market size slowed down and the arcade game industry started to shrink, the online game market keeps increasing, attaining 26.5% annual growth rate for the early 2010's. Korea's online game business is especially popular, so that the size is about US$ 4 billion, which is 64.2% of Korea's total game industry. In 2013, Game market size and online game market size were estimated to be about US$ 9 billion and US$ 7 billion, respectively. From a standpoint of sales, the game market in Korea (US$ 4.95 billion) accounts for 5.8% of the world game market and almost one third of the world online game market. Its growth rate is higher than that of the world game market. The online game markets in Korea and China have common characteristics that can be distinguished from other countries: two-sided market with very low switching costs. This paper is to study the important factors that affect Korean online game's platform competition. The authors empirically investigate network externalities by using various variables in online game industry in Korea. The authors found the number of games available in a platform positively affects its market share, while the diversity of games and generality of game rating had no significant impacts. The authors also found that multi-homing (or overlap of games) increases an online platform's market share when the platform is relatively new. However, multi-homing decreases market share when it becomes mature. Having done our empirical and academic analyses, the authors draw practical implications that may help decision makers in Korea's online game businesses.
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Gheorghe, Simona, Mirona Popescu, and Anca Alexandra Purcărea. "A model of business intelligence and online marketing for commercial." Balkan Region Conference on Engineering and Business Education 2, no. 1 (December 20, 2017): 267–74. http://dx.doi.org/10.1515/cplbu-2017-0035.
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Abstract Technology is expanding at a speed previously unsurpassed; therefore an emphasis is made on integration, optimization and increasing efficiency on different fields. Business intelligence is a new concept which became popular alongside online marketing, as both use external and internal data in order to make better decisions, process improvement and optimizations. The aim of this paper is to propose a solution for business intelligence in the commercial field based on a model of internal sales platform. Gathering data for all the structures integrated in this platform improves the optimization of products and services offered by the companies and also streamline the process of sales. This business solution underpins another solution enabling market research on consumer preferences in order to lead to the development of new products / services according to the real needs of the market at the present time.
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Alves, Artur de Matos. "Platform Humanism and Internal Opacity." Digital Culture & Society 4, no. 2 (December 1, 2018): 107–36. http://dx.doi.org/10.14361/dcs-2018-0207.
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Abstract This article explores the discourse on transparency put forward by online service providers (OSP). It provides critical analysis of texts accompanying transparency-related materials detailing disclosure and usage of user data - specifically transparency reports (TR). The aim is to explore some of the ideological dimensions of “transparency” discourses. Transparency reports divulge information on governmental and judicial requests for user data or service interdiction. Discourses surrounding TR focus on legal issues and mandatory disclosure of information, while excluding information about internal data usage and monetization of user data. This paper argues that OSPs potentially share some of the users’ concerns and policy priorities concerning government requests for information, judicial overreach, and generalized surveillance. However, this ostensive alignment downplays legitimate public concerns about the OSPs’ business models (commercial surveillance and monetization of user data and content), as well as other divergences between the OSPs’ public discourse and business practices. This study analyses the transparency hubs and related discourse of three online service providers: Google, Facebook, and Microsoft. By deploying a multimodal critical discourse analysis approach, it focuses on terminology choices, language, and other rhetorical strategies deployed to mobilize ideologically charged concepts of responsibility, transparency, ethics, and the common good. Considering the recent revelations about Cambridge Analytica and the lack of transparency of OSP data sharing, manipulation and usage, the debate on transparency, online politics, and data security is both topical and in need of urgent clarification. This paper contributes to that discussion by exploring the ways in which platform politics and ideology contribute to shape dominant notions of transparency, social responsibility, and ethics in the online sphere.
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Fantini, Endah, and Rousdy Safari Tamba. "Mediamorfosis Edukasi Informal Online Melalui Platform Digital Sebagai Peluang Bisnis Baru." Majalah Ilmiah Bijak 17, no. 1 (April 1, 2020): 114–27. http://dx.doi.org/10.31334/bijak.v17i1.831.
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The existence of digital and online-based technology has supported disruption in society. This also changed the dynamics of the education business to be able to change the development of digitalization which became a milestone in the Industrial Revolution 4.0. The existence of formal education is starting to become popular because today's learning media is very easy to obtain through Video On Demand on the internet. Although now more and more are offering informal education with the virtual learning model. Although not a few, take advantage of this opportunity to provide informal education for new business opportunities. Through Mediamorfosis Theory, here the researchers found that the convergence of informal education has changed the pattern of learning that is related to technical expertise for audiences who have a high level of activity. Besides, this informal study also provides official certificates approved by the institution, so that the potential, business too, formality, informal, and informal.
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Pushkin, I. S. "The development of generic business models of online retailers." Vestnik of the Plekhanov Russian University of Economics, no. 5 (October 25, 2018): 149–57. http://dx.doi.org/10.21686/2413-2829-2018-5-149-157.
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The analysis of templates of the business models which are actively used during an analog era is presented in article and the author's template of a business model of an online retail including the following elements is offered: value for target groups of clients; the products/service made by the company, their quality, functionality, the created additional value; interaction with clients; technological platforms; innovations; services; digital chains of creation of value; the suppliers ready to interact in a digital format; technologies of management; risks. The presented techniques which are used during an analog era have certain shortcomings. On the one hand, they are universal, and with another – do not consider the certain specifics characteristic of business models of a digital era. In particular, there are no such elements as the technological platform and also the technologies used not only for the organization of digital chains of creation of value, but also for further effective digital control. On the basis of the analysis of the existing techniques of creation of business models and key elements of business models of world leaders in the field of production and sales of production the business model template adapted for creation of an online retail in the conditions of digital transformation is offered. The developed template of a business model can be used for start of a startup of the online retail or the translation existing offline business in an online format.
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Wang, Qiongying, and Daijian Tang. "Research on Intelligent Recommendation Business Model of Tourism Enterprise Value Platform from the Perspective of Value Cocreation." Complexity 2021 (August 5, 2021): 1–13. http://dx.doi.org/10.1155/2021/8441844.
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With the rapid development of China’s economy, people pay attention to their own quality of life, and tourism has become the first choice for people from all walks of life to relax themselves. Tourism travel has mainly developed from the form of travel agency registration to the form of online registration based on the network platform business model. Considering the value cocreation and the diversity of tourism enterprise platform, this paper puts forward the business model research of intelligent recommendation of tourism enterprise platform from the perspective of value cocreation. Firstly, the commonly used recommendation algorithms are introduced, which are collaborative filtering recommendation algorithm, content filtering recommendation algorithm, and association rule recommendation algorithm. Secondly, it analyzes the number of tourists and economic benefits of the business platform of tourism enterprises from April 2020 to April 2021 and also analyzes the business models of five modules under the tourism platform on different platforms. Finally, three recommendation algorithms are used to compare the comprehensive performance of five modules in different business models. Finally, we find that the rate of accuracy and recall of business is above 88%, which can have good economic benefits and provide customers with high-quality recommendation service and good satisfaction.
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Langley, Paul, and Andrew Leyshon. "Platform capitalism: The intermediation and capitalization of digital economic circulation." Finance and Society 3, no. 1 (October 30, 2017): 11–31. http://dx.doi.org/10.2218/finsoc.v3i1.1936.
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A new form of digital economic circulation has emerged, wherein ideas, knowledge, labour and use rights for otherwise idle assets move between geographically distributed but connected and interactive online communities. Such circulation is apparent across a number of digital economic ecologies, including social media, online marketplaces, crowdsourcing, crowdfunding and other manifestations of the so-called ‘sharing economy’. Prevailing accounts deploy concepts such as ‘co-production’, ‘prosumption’ and ‘peer-to-peer’ to explain digital economic circulation as networked exchange relations characterised by their disintermediated, collaborative and democratising qualities. Building from the neologism of platform capitalism, we place ‘the platform’ – understood as a distinct mode of socio-technical intermediary and business arrangement that is incorporated into wider processes of capitalisation – at the centre of the critical analysis of digital economic circulation. To create multi-sided markets and coordinate network effects, platforms enrol users through a participatory economic culture and mobilise code and data analytics to compose immanent infrastructures. Platform intermediation is also nested in the ex-post construction of a replicable business model. Prioritising rapid up-scaling and extracting revenues from circulations and associated data trails, the model performs the structure of venture capital investment which capitalises on the potential of platforms to realise monopoly rents.
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Liyanagunawardena, Tharindu R., Karsten O. Lundqvist, and Shirley A. Williams. "Massive Open Online Courses and Economic Sustainability." European Journal of Open, Distance and E-Learning 18, no. 2 (December 1, 2015): 95–111. http://dx.doi.org/10.1515/eurodl-2015-0015.
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Abstract Millions of users around the world have registered on Massive Open Online Courses (MOOCs) offered by hundreds of universities (and other organizations) worldwide. Creating and offering these courses costs thousands of pounds. However, at present, revenue generated by MOOCs is not sufficient to offset these costs. The sustainability of MOOCs is a pressing concern as they incur not only upfront creation costs but also maintenance costs to keep content relevant, as well as on-going facilitation support costs while a course is running and re-running. At present, charging a fee for certification seems to be a popular business model adopted by leading platform providers. In this position paper, the authors explore possible business models for courses, along with their advantages and disadvantages, by conducting a literature study and applying personal insights gained from attending various MOOC discussion fora. Some business models discussed here are: the Freemium model, sponsorships, initiatives and grants, donations, merchandise, the sale of supplementary material, selective advertising, data-sharing, follow-on events, and revenue from referrals. This paper looks at the sustainability of MOOCS as opposed to the sustainability of MOOC platforms, while observing the tight link between them.
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Udenze, Silas, and Olisa Junior Aduba. "Online Advertising in Nigeria: an Examination of Approaches in Facebook and Instagram." Galactica Media: Journal of Media Studies 2, no. 2 (June 26, 2020): 87–122. http://dx.doi.org/10.46539/gmd.v2i2.62.
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The study examined online advertising in Nigeria; it also sought to ascertain an examination of approaches in Facebook and Instagram. The aim of the research is to analyse the extent Nigerian businesses are utilizing social media to advertise their products. The theory adopted to anchor the study is Diffusion of Innovation Theory. Mixed methodology was employed to generate data for the study. Survey designed was used for the quantitative method while semi-structured interviews were conducted for the qualitative method. Online questionnaires were employed to get data from 375 Internet-users; representing consumers of these online advertisements, while 6 business owners making use of online advertising through social media, were interviewed under the qualitative method. The results of the study show that Nigerians make use of social media sites like Facebook and Instagram as advertising platforms to a little extent despite the huge number of consumers using these networks in the country. The research recommends that business owners should change their perception about social media as just a platform for fun or social activities, but to start considering it as an avenue to marketing and profit making. Also, the work recommends Nigerian businesses to engage the media professionals to handle their online activities; taking into the account that social media is so powerful it can build or destroy any business or brand. The work further recommends more effort put into the Consumer Protection Council with regards to online advertising activities. This will aid to online consumers protection and also to a large extent curb the cyber fraud.
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Harto, Budi, and Rita Komalasari. "OPTIMALISASI PLATFORM ONLINE INTERNET MARKETING UNTUK SME LITTLE ROSE BANDUNG." Empowerment in the Community 1, no. 1 (January 31, 2020): 1. http://dx.doi.org/10.31543/ecj.v1i1.357.
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Almost everyone now has been searching for anything through internet search engines such as Google, e-commerce sites / buying and selling sites, and social media. This online internet marketing program can be started by SMEs easily, several ways that can be applied are by making Google My Business, Google Website, E-Commerce Shopee, and Social media such as Facebook and Instagram. Little Rose as an Indonesian SME that manufactures various kinds of fabric crafts made from fabric makes it has a lot of opportunities to become a marketable product, unfortunately the lack of marketing activities makes it still not widely known. Little Rose needs a new market in order to increase revenue, expand businesses, and create new jobs. After this training, the Little Rose team can still be given further training on the platforms that have been provided. In the future if there is already a budget for marketing, it would be better to create a website with a better appearance, e-commerce sites can be upgraded to become paid if there are already many products, and use social media ads to advertise Little Rose even further Keywords: Internet Marketing, Online Marketing, UMKM, SME
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Yoon, Yeujun, Yu Li, and Yan Feng. "Factors affecting platform default risk in online peer-to-peer (P2P) lending business: an empirical study using Chinese online P2P platform data." Electronic Commerce Research 19, no. 1 (February 21, 2018): 131–58. http://dx.doi.org/10.1007/s10660-018-9291-1.
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Wang, Chengfu, Xiaojun Fan, and Zhe Yin. "Financing online retailers: Bank vs. electronic business platform, equilibrium, and coordinating strategy." European Journal of Operational Research 276, no. 1 (July 2019): 343–56. http://dx.doi.org/10.1016/j.ejor.2019.01.009.
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Cho, Young Hyeok, Won Yong Choi, and Jong Hwan Suh. "Developing an online platform for solving information asymmetry in solar photovoltaic business." Journal of Internet Electronic Commerce Resarch 18, no. 5 (October 31, 2018): 251–68. http://dx.doi.org/10.37272/jiecr.2018.10.18.5.251.
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Hamilton, Mitchell, Velitchka D. Kaltcheva, and Andrew J. Rohm. "Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions." Journal of Consumer Marketing 33, no. 2 (March 21, 2016): 135–44. http://dx.doi.org/10.1108/jcm-04-2015-1398.
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Purpose – The current increase in social media activity related to brand–consumer interactions is progressively influencing the manner in which brands and their customers communicate. Whereas this attention to social media is warranted, researchers and brand managers must also recognize that consumers connect and engage with brands across other communication platforms as well. Accordingly, this study aims to examine brand–consumer interactions taking place across social, online and physical platforms, as well as consumer motives for initiating these brand interactions across various platforms. Design/methodology/approach – A mixed-method approach integrating quantitative and qualitative data was used. We administered a written diary to 102 individuals over a two-month period, in which study participants recorded their motivations and platform use in their interactions with a brand. We evaluated latent-class mixture models for complex data and multi-level latent-class mixture models to identify classes of interactions based on participants’ motivations and platform use as well as customer segments based on the identified motives-by-platform classes. Findings – The findings reveal ten categories of motives for interacting with brands, including promotions and incentives, timely information, product information, engagement, browsing, purchase, customer service, branded content, entertainment, and personalization/exclusivity. Furthermore, six motives-by-platform interaction classes are identified. The findings suggest three consumer segments differentiated by their motives-by-platform profiles. Research limitations/implications – This study adds to past research investigating the motives behind brand–consumer interactions in social media by investigating both social media and non-social media-related interactions, and offering a typology of interaction profiles that considers interaction motives and platform preferences. Practical implications – This study illustrates that consumers are driven to interact with brands based upon the ten motive categories. These motives, in turn, are associated with different platform uses. Thus, it is important for brands to adopt ambidexterity across multiple communication platforms. Originality/value – This research adds to the understanding of brand–consumer interactions conducted on online and offline communication platforms.
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Yan, Yufei, Zuoliang Ye, and Miao Sun. "Optimal pricing strategies for delivery alliance in online retailing platform." Nankai Business Review International 10, no. 3 (August 5, 2019): 447–64. http://dx.doi.org/10.1108/nbri-02-2018-0018.
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Purpose Nowadays, some online retailing platforms emerge to integrate transport capacity to provide standard distribution service for sellers. Such an integrated form of service is defined as delivery alliance (DA). To have a better understanding of how to price the service, this study aims to fixate on the seller’s problems and builds a series of profit maximization models in accordance with the two-sided market pricing theory within a platform business model. Design/methodology/approach In the present study, some optimization models are built in the two-sided market type and the optimal solutions are found in a three-dimensional decision space. By using the basic model as the benchmark, some optimization problems of DA in realistic situations are discussed. Particularly, a power-law-distribution model is established to deal with the uncertainty in forecasting. Also, a price-sensitive model and a loss-aversion model are presented to describe the various reactions of sellers to charging modes. Finally, some combined situations are discussed and the strategies are compared under the mentioned models. Findings By selecting the basic model as the benchmark, the specific pricing strategies are found for each context to yield the optimal profits. The flexibility of pricing strategy in the basic model and rigid pricing strategies in extended models, are discussed. As a result, the guidelines for the online retailing platforms are developed on designing and pricing the DA service. Research limitations/implications First, it would be interesting to expand the pricing plan of the platform. For instance, menu pricing and quantity discount have not been considered, which are common in practice. The time discounting has also been ignored. If the time value were calculated, the contract fees would be more critical due to the earliest of collecting money. Finally, those joiners who have huge order sizes are crucial for the ecosystem indeed, but arouse no attention. While in reality, they may have more power to bargain with the platform. Thus, how the platform competition affects the pricing strategies needs future research. Originality/value The optimal pricing strategies under these models are analytically found out, and it is shown that the presented models result in the same scale of joiners and profits in optimization. This suggests that DA works well in various behavioral contexts. This also suggests that DA is a significant controller in service quality improvement. Then, the optimal pricing strategies are compared among all the models. During this, it is discovered that the realistic contexts might reduce the profit, whereas an appropriate pricing strategy can pull this back without loss of service quality.
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Kunte, Manjiri, and Triyuth Promsiri. "Studying New Venture Ideas Using an Online Funding Platform." Asian Academy of Management Journal 24, no. 1 (2019): 111–28. http://dx.doi.org/10.21315/aamj2019.24.1.5.
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Shen, Bin, Xiaoyan Xu, and Quan Yuan. "Selling secondhand products through an online platform with blockchain." Transportation Research Part E: Logistics and Transportation Review 142 (October 2020): 102066. http://dx.doi.org/10.1016/j.tre.2020.102066.
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