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Wu, Jiawei, and Fenghu Chen. "Knowing more about people ordering food online: based on Eleme platform." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-38205.
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Wang, Shuting. "THREE ESSAYS ON RISKS OF ONLINE PLATFORM INFORMATION SYSTEMS." Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/572541.
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Business Administration/Management Information SystemsPh.D.
In the past decade, a fundamental research topic in the information systems (IS) discipline has been to examine the value of online platforms on businesses, society, and consumers, notably in the form of improved efficiency in information sharing, consumer engagement, and increased sales. However, the risks rooted in online platforms may cannibalize the value created, which have received limited attention in the literature and practice. In my dissertation, I attempt to fill this gap in the literature by providing a comprehensive analysis of the risks of online platforms from the angle of these three main entities in the ecosystem with three separate yet related essays. The first essay focuses on the risks for businesses that leverage social media platforms, and assesses how their posting on social media fan pages affects consumers’ decision to purchase and unfollow from the firms. The second essay focuses on the risks of fake news on social media and how social media platforms may use identity verification to reduce online anonymity and combat this increasingly critical social problem. The third essay focuses on estimating the risks of using monetary incentives to motivate consumers to write online product reviews, and examines how such strategy may affect product sales. Our studies have theoretical and practical implications for designing effective online platform information systems.
Temple University--Theses
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Řehoř, Pavel. "Podnikatelský plán online platformy propojující ekonomické komerční subjekty na českém trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442911.
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The content of the master’s thesis is the elaboration of a real business plan, which deals with the creation of a digital space for the professional self-realization of customer segments. The theoretical part describes the specification and verification of the initial idea of the plan using the Lean Canvas tool, qualitative research among the first customers and other analytical methods to define key factors from the general and market environment and internal sources. The analytical part focuses on the application and results of selected analytical-research methods, including evaluation for the subsequent selection of a suitable market entry strategy. The proposition part contains the final business and market strategy and business model, which is developed into individual parts of the business plan.
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Alba, Begazo Nadia Alejandra, Pérez Santiago Alonzo Barrios, Angeles Olga Alexandra Blanco, Ruiz Angela Maria Ganoza, and Velasco Cristian Noe Huamantupa. "Plataforma web de rifas online: Rifus." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651771.
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En la actualidad los consumidores enfrentan problemáticas al adquirir un bien o servicio, ya sea por problemas con la disponibilidad de dinero, tiempo o algún otro tipo de limitante. Asimismo, al enfocar esta escena en el panorama digital, las variables antes descritas se mantienen, añadiendo la desconfianza a la lista. Por tal motivo, este trabajo de investigación plantea una nueva forma de adquirir bienes y servicios, de una manera novedosa que pretende eliminar las negativas mencionadas anteriormente. Esta iniciativa será llevada cabo mediante la implementación de una plataforma llamada Rifus que digitalice, casi en su totalidad, el proceso de venta de rifas. Esta se llevará a cabo mediante la adquisición de productos llamativos para el público en general y se venderá una cantidad previamente establecida de tickets virtuales para que el usuario pueda participar por ganar el producto de su agrado. Para poder conocer los atributos que el usuario valora al actuar en este entorno se realizaron investigaciones que permitieron moldear Rifus de acuerdo con lo que los usuarios consideraban pertinente. Algunas de estas fueron las motivaciones que tienen los usuarios para participar en ese tipo de sorteos, los productos por los que prefieren participar, entre otros. Finalmente, para poder conocer la viabilidad de Rifus se utilizaron diferentes indicadores financieros como el VAN y la TIR que respaldan que es rentable. Asimismo, mediante las encuestas ya mencionadas se pudo conocer la opinión de los entrevistados sobre el proyecto y se validó que la propuesta de valor es de su agrado.Currently, people suffer from problems when they want to acquire a good or service, whether due to problems with the availability of money, time or some other type of limitation. Also, by focusing this scene on the digital landscape, the variables described above could be added, adding distrust to the list. For this reason, this research paper proposes a new way of acquiring goods and services, in a novel way that aims to eliminate the previously required refusals. This initiative will be carried out by implementing a website called Rifus that digitizes, almost entirely, the raffle sale process. This initiative will be carried out by acquiring flashy products for the general public and a previously established amount of virtual tickets will be sold so that the user can participate to win the product of their choice. In order to know the attributes that the user values in acting in this environment, research that allows Rifus to be molded according to what users consider relevant is investigated. Some of these were the motivations that users have to participate in this type of society, the products for which they prefer to participate, among others. Finally, in order to know the viability of Rifus, different financial indicators will be used, such as the NPV and the IRR that support that it is profitable. In the same way, through the surveys and the results, the opinion of the interviewees on the business model was known and the value proposal was endorsed by them.
Trabajo de investigación
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Xie, Yanghui S. M. Massachusetts Institute of Technology. "Business plan of an online social commerce platform for the middle-aged and the elderly in China." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/98988.
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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 49-54).
This thesis is a business plan for creating an online social commerce platform, Second Life, for the middle-aged and the elderly in China. There is a huge and growing middle-aged and elderly population in China. A large portion of this population faces some social and economic issues, such as loneliness and low pension income. This thesis proposes to address these issues by building an online community tailored for the middle-aged people and the elderly in China. On this platform, users can have active online social activities to reduce the sense of loneliness and to enable peer-to-peer help. At the same time, the platform will also serve as an online marketplace for seniors to show and monetize their skills, knowledge or other resources. To examine the feasibility of Second Life and to get ready to make Second Life happen, this business plan covers the following areas. First of all, it articulates the business idea and strategic goal. Then, the business environment is examined through PEST (political, economic, social and technological factors) analysis to understand the opportunities and threats posed to Second Life. Next, product design guidelines are discussed through observation and literature review. Then, the initial business model is introduced. The beachhead market is identified and the competitive landscape is examined through the lens of Michael Porter's Five Forces. Later, sales and marketing strategies, approaches and a three-step sales and marketing plan are mapped out. Next, the management team is introduced. And finally, financial performance over four years is projected and the key assumptions are pointed out.
by Yanghui Xie.
S.M. in Management Research
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Witter, Jan-Moritz, and Thomas Sabathier. "Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35788.
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Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. This might be due to the high complexity and reciprocity of their value creation which however needs to be in order to apply any marketing and branding strategies. Purpose: Therefore, the purpose is to understand and clarify the value creation processes of two-sided online marketplaces and develop branding theory based on the findings thereof. Method: Within this thesis we conducted qualitative research. The study is built on semi-structured interviews with 15 respondents that have used various two-sided online marketplaces either as sellers and buyers. Conclusion: In order to understand the various variables of two-sided online marketplaces business model, we have identified, conceptualized and extended an integrative model to manage and brand their value. With the knowledge resulting from our literature review we built a model illustrating all pillars which influence value creation and thus brand perception and extended this model with the results of our own research. We have identified that while user behavior and preferences generally remain heterogeneous, commonalities such as social influences and convenience stick out most often for both user sides. Both pillars have barely been covered by research, which solely focused on network effects, price allocation and trust.
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Sousa, Tiago de Matos Almeida e. "Plano de negócios de uma plataforma de e-recruitment." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12309.
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Mestrado em Ciências EmpresariaisPara Chwolka & Raith (2011), um plano de negócios, permite ao empreendedor avaliar a oportunidade antes de tomar a decisão de entrar no mercado. É mesmo esse o objetivo deste trabalho final de mestrado, ou seja, a realização de um plano de negócios de raiz de uma plataforma de recrutamento online, a id.jobs, de forma a conseguir perceber a viabilidade económico-financeira e do conceito do projeto. A plataforma web pretende facilitar o encontro de interesses entre uma empresa e um profissional, tornando o recrutamento mais simples, rápido e personalizado. Relativamente à metodologia deste plano de negócios, utilizou-se o modelo de organização de Harvard (2007) e acrescentou-se a análise de sensibilidade da metodologia da consultora Ernst & Young (2001). Para enriquecer o trabalho, realizaram-se dois inquéritos, um ao público em geral e outro a empresas. Este projeto demonstrou ser financeiramente viável, apresentando um período de recuperação do investimento de cerca de três anos.
For Chwolka & Raith (2011), a business plan allows the entrepreneur to assess the opportunity before decide entering a market. The purpose of this master final dissertation is to conduct a business plan for an online-recruitment platform, id.jobs, to discover its economic and financial viability as well as the viability of its concept. The web platform aims to match the interests between a company and workforce, making recruitment simpler, faster and customized. Regarding the methodologies of business plans, was used Harvard (2007) and added sensitivity analysis from Ernst & Young (2001). To enrich the work, were conducted two surveys: one concerning the general public and other regarding the companies. This project proved to be financially viable, with a payback period of about three years.
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Chauca, León Miguel Enrique, García Manuel Adrian Herrera, Arashiro Ariana Alessandra Navarro, Arenas Gabriel Alejandro Leyva, and Lazo Iana Marie Velásquez. "Modelo de negocio Jelmi: Plataforma de cursos universitarios online." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/657228.
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El presente trabajo de investigación tiene como objetivo identificar una solución para los alumnos que tienen poco tiempo para estudiar. El proyecto refleja un modelo de negocio on demand, ya que se basa en un servicio que es solicitado cuando el cliente lo necesita. Se estudiará la posibilidad de crear una academia virtual que ofrezca clases con disponibilidad inmediata gracias a las sesiones grabadas, aunque los usuarios también pueden pedir clases en vivo.
El desarrollo de la investigación parte del estudio de la identificación de una necesidad personal, buscando mejorar un servicio ya conocido. Por ello, se realizaron entrevistas lo que permitió conocer mejor la situación de los alumnos. Luego, se presentó un planteamiento del proyecto analizando las maneras más viables de llegar al consumidor estableciendo dos segmentos así se podría llegar tanto a estudiantes con necesidad de asistencia como personas calificadas de brindar asesorías. Por consiguiente, se preparó los canales y los medios de llegada a los dos públicos objetivos para proceder a vender y cumplir las metas previamente formuladas con la finalidad de adaptarse al mercado. Se analizó el comportamiento de los clientes para poder crear y analizar una proyección de ventas.
La rentabilidad del proyecto demostraría si la academia es rentable o no, por lo que la finalidad del estudio se basa en resultados financieros que con el objetivo de llevar esta idea de negocio a un contexto real y analizar su viabilidad.The present research work aims to identify a solution for students who have little time to study. The project reflects an on-demand business model, since it is based on a service that is requested when the client needs it. The possibility of creating a virtual academy that offers classes with immediate availability thanks to the recorded sessions will be studied, although users can also request live lectures. The development of the research starts from the study of the identification of a personal need, seeking to improve an already known service. For this reason, interviews were conducted which allowed us to better understand the situation of the students. Then, an approach to the project was presented, analyzing the most viable ways to reach the consumer, establishing two segments so that both students in need of assistance and people qualified to provide advice could be reached. Consequently, the channels and means of reaching the two target audiences were prepared to proceed to sell and meet the previously formulated goals in order to adapt to the market. Customer behavior was analyzed in order to create and analyze a sales projection. The profitability of the project would demonstrate whether the academy is profitable or not, so the purpose of the study is based on financial results with the aim of taking this business idea to a real context and analyzing its viability.
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Chapa, Siqueiros Miguel Angel, Rivadeneyra José Manuel Paipay, Quinto Jonathan Jofrey Ladera, Melo Anselmo Isaac Moscoso, and Muñoz John André Roque. "QUICKJOB." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655303.
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Desde hace unos años atrás, se observa un incremento de los servicios ofrecidos por internet o plataformas online, originado por la preferencia de los consumidores de recibir dichos servicios a domicilio, con el fin de mantener más horas de descanso u ocio en el hogar; o para cubrir otras necesidades.
En lo que va del año 2020 el brote de nuevo coronavirus provocó un aislamiento social, que obligando a la población a recurrir a otros canales para abastecerse y satisfacer sus necesidades. Consecuentemente, los canales digitales fuero los que más se acondicionaron a dicha necesidad.
El presente proyecto, QuickJob, nace exactamente para cubrir múltiples necesidades que son básicas y comunes en el hogar, pero ofrecidas desde una misma plataforma, de fácil acceso, segura y calificable por el consumidor. Asimismo, los servicios ofrecidos por terceros generarían ingresos adicionales a los interesados en ofrecerlos. Esta visión de negocio, donde, intereses y necesidades se interrelacionan entre sí, bajo una misma plataforma, capaz de ubicar a proveedores y clientes en una radio de acción cercano a sus hogares, es lo que hace atractivo el negocio; ya que, valora una de las necesidades más prioritarias para las personas, que es el tiempo.
Uno de los aspectos que impulsará y fidelizará a los clientes es el servicio de calidad, por el cual se calificará a nuestros proveedores; y así mantener altos niveles de calidad del servicio para ser identificados y recomendados por los mismos clientes; los cuales podrán comentar y valorar cada uno de los servicios que utilizan.
QuickJob se presenta como un negocio que va más allá de una simpe plataforma online, ya que generará una inclusión laboral para personas con intereses de ofrecer sus servicios con eficiencia en el trabajo y optimización de recursos.Since a few years ago, there has been an increase in the services offered by the internet or online platforms, because of consumers' preference to receive said services at home, in order to maintain more hours of rest or leisure at home; or to cover other needs. So far in 2020, the outbreak of the new coronavirus caused social isolation, forcing the population to turn to other channels to supply themselves and meet their needs. Consequently, digital channels were the ones that most adapted to this need. This project, QuickJob, was born exactly to cover multiple needs that are basic and common in the home, but offered from the same platform, easily accessible, safe and qualifiable by the consumer. Likewise, the services offered by third parties would generate additional income to those interested in offering them. This business vision where interests and needs are interrelated, under the same platform, capable of locating suppliers and customers in a radius of action close to their homes, is what makes the business attractive; since it values one of the highest priority needs for people, which is time. One of the aspects that will promote and retain customers is the quality service, by which our suppliers will be rated; and thus maintain high levels of quality of service to be identified and recommended by the clients themselves; which will be able to comment and evaluate each one of the services they use.
Trabajo de investigación
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Acori, Dávila Yasmina Lissete, Valdivia Maria Pia Bustinza, Torres Felix Martin Diaz, Alvarado Jazmín Andrea Quispe, and Cadenillas Milagros María Zárate. "Proyecto TUtutor." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655174.
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El presente proyecto se ha realizado para analizar la viabilidad y escalabilidad de ejecución de un modelo de negocio llamado, “TUtutor”.
TUtutor es una plataforma virtual en la que alumnos que estén cursando el nivel primario podrán tener clases personalizadas. Dicha plataforma los conecta con tutores universitarios con experiencia en la materia de matemática y que también buscan obtener un ingreso adicional. Los tutores tendrán la principal función de desarrollar una metodología que se acomode a la comprensión adecuada del curso donde el alumno presente dificultades.
Este proyecto nació a partir de la coyuntura actual que se está atravesando a nivel mundial. La pandemia ha obligado a muchos países a adecuarse a una nueva realidad. Sin embargo, en el proceso de transición surgieron deficiencias que requieren soluciones inmediatas. En este caso, la educación ha sido un sector muy perjudicado ya que, en el Perú, la mayoría de los colegios, tanto particulares como nacionales, no estaban 100% listos para asumir el cambio total a la metodología remota. Esta medida obligatoria ha acelerado todas las operaciones de las escuelas con la finalidad de que puedan seguir con sus sesiones de manera virtual. No obstante, se han presentado problemas en el rendimiento académico de los alumnos tras este cambio. Por lo cual, es donde necesitan de un mayor refuerzo y asesoramiento personal en la materia de mayor dificultad.This project will analyze the viability and scalability of the creation of a business named “TUtutor”. TUtutor is a virtual platform where university students with skills in mathematics, and who are interest in earning an additional income, may connect with elementary school students and act as tutors through personalized classes. These university students will develop a methodology that would adapt these courses experiencing difficulty with teaching their students in the online learning environment as their function. This project was created based on the current situation we are facing around the world. The pandemic has forced many countries to adapt a new reality that in-class lessons struggle to adapt to the challenges of online learning. During the transition process, deficiencies in such classes have surged that require immediate solutions. In this case, the education sector in Peru has been highly affected because the majority of the two kinds of schools, public and private, where not fully prepared to perform the change from in-person classes to the remote methodology. This mandatory measure caused all school operations to quickly adapt and make all classes virtual. However, due to the quick changes, the academic performance of children has suffered. Therefore, schools need major reinforcement and personal counseling from their students.
Trabajo de investigación
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Andersson, David, and Bojan Kobaslic. "Can I trust you? : The importance of trust when doing business on P2P online platforms." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-16225.
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This report has focused on how important a buyers eWOM is compared to his/her visual information when sellers decide if they can trust this buyer. A focus company was Airbnb, an online P2P platform where private individuals can rent out their living quarters to other private persons. The method involved sending out online web surveys to approximately 200 students in Högskolan Kristianstad. Results from these surveys suggests that a buyer’s eWOM and visual information had little or no impact upon if a seller decides to trust this buyer or not. The variable that had the most significant impact upon trust and thus the host’s intention to rent was the variable risk propensity.
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Zhou, Lu, Jiaqi Liu, and Yanzhu Lu. "The Main Influencing Factors of Customer Trust in China’s Import Cross-Border E- commerce Business Model." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298120.
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China’s import cross-border e-commerce (CICBEC) business model differs from other online shopping business models in both the participators and transaction processes. Government as an important participator has greatly promoted the healthy and rapid development of this business model. As a vital topic in all kinds of businesses, customer trust is also a core research topic in online shopping. Many scholars have studied customer trust in traditional online shopping while few of them focused on cross-border online shopping, let alone the CICBEC business model. The government is a new participator, whose contribution on customer trust is not clear. Also, other known variables’ influences on customer trust are still worthy of discussion. This research aims to address existing research gap by contributing to Lee and Turban (2001)’s Customer Trust in Internet Shopping (CTIS) Model and constructing a new customer trust model. A number of influencing factors of customer trust were defined and tested in this research. It shows that influencing factors from four participators, the e-retailers, e- commerce platforms, government and third-parties, have a significant correlation with customer trust. The final results show that order fulfillment, government actions, e-retailer reputation, information quality, e-commerce platform security and e-commerce platform reputation have significant influences on customer trust.
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Ma, Jialin, and Shumei Li. "Chinese young consumers' buying behavior of online second-hand clothing." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14000.
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Recent years have witnessed the increasing popularity of second-hand clothing (SHC) worldwide. In the developed countries, consumers show more willingness to accept SHC and the SHC market is relatively mature. In China, consumers’ attitudes towards SHC is always somewhat negative for many reasons. However, nowadays more Chinese young consumers have intentions to buy SHC partly because they want to follow the global fashion trend or to sustain the environment. To recycle and reuse waste textiles, some regulations have been issued by the Chinese government, but restrictions are still put on trading SHC and it is far from enough to formulate a perfect SHC market. The emergence of online platforms such as Idle Fish and Zhuan Zhuan stimulate the potential market and provide a new channel for trading SHC.As reducing clothing production and waste is one of the solutions to alleviate environmental burden in China, it is necessary to improve Chinese consumers’ buying behavior of SHC. This investigation is concentrated on Chinese young consumers, to gain an insight of how they think of SHC and what factors will influence their purchase behavior. A mixed method was applied in this investigation, which included the semi-structured interview and the self-completion questionnaire. Respondents are mostly from Shanghai and Shandong province, aged between 18 to 24 years old. Factors affecting Chinese young consumers’ buying behavior were assessed in three dimensions: perceived concerns, perceived values and subjective norm. When analyzing the data, comparisons between genders or districts were made. It could be observed that three words ‘unsanitary’, ‘cheap’ and ‘eco-friendly’ are used most by Chinese young consumers to express their views on SHC. Among all the factors, hygiene and safety problem is the biggest concern to a majority of Chinese young consumers. Although SHC is not prevailing in China now, it is likely for them to buy it in the future if platforms can be improved and trading SHC can be supported by the government. Since possible ways of improving buying behavior are only given through Chinese young consumers’ perspective, they should be examined from platform operators’ and government’s point of view in the future research.
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Oji, Obiefula Nnadi Elvis. "Usage barriers and effectiveness of social media platforms by small businesses in the Cape Metropole, in South Africa." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2537.
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Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016.SMMEs have been touted as the major driver of any economy – they create jobs, reduce poverty level and generally improve the livelihood of a society. Even with these lofty advantages, SMMEs encounter numerous challenges. These range from lack of access to funding, poor education and understanding of small business management practices. Embedded in small business management practice, is the need to undertake proper marketing. Marketing has recently featured as one of the main challenges of small businesses. Lately several marketing channels have emerged in response to this challenge. These channels have been reported to have positive impact on the bottom line of businesses. This study sought to discover whether social media platforms are deployed within the hospitality sector in the Cape Metropole, Western Cape Province, South Africa, to enhance the growth of restaurants. The study was motivated by the lack of alternative marketing channels using social media platforms, especially in the hospitality industry in the Cape Metropole. Essentially, to achieve this aim, a survey was conducted of SMMEs with employment capacity of not more than 50 employees, specifically within the hospitality sector in the Cape Metropole. A quantitative methodology was applied, using a self-administered questionnaire, distributed to 100 SMMEs in the Cape Metropole. The method of data analysis was purposive. The findings of this research indicate that most of the sampled small businesses used social media platforms. The findings also suggest that SMMEs perceived social media to have moderately effective marketing tools, with WhatsApp as the most effective, followed by Facebook and Twitter. The findings suggest that most respondents used the platform to inform their clients about a business promotion; for new product marketing; for customer loyalty, and for socialising with clients. It was found that if the highest percentage, used for socialising, was then channelled towards strategic marketing, it would significantly boost small business marketing capabilities. This could fill the gap of sustainable marketing strategies.
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Donoso, Claudio Torres. "Tools for Strategy Development Suitable for Startups with Focus on Online Platforms : Case Study of the ICT4MPOWER Group." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-98679.
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Business, organizational and information systems strategies are part of the process of turning an idea into an operating organism. This process can be easy or complicated depending on many factors; however its importance cannot be underestimated. This thesis presents a case study performed in order to show how to develop strategies using easy-to-use models and methods collected from literature researches. The result is a basic guide, for the ones that are thinking about developing their strategies, using the case as example.Affärs-, organisations- och informationssystemsstrategier är en del av processen från att omvandla en idé till en fungerande organism. Denna process kan vara lätt eller komplicerad beroende på många faktorer, oberoende av detta, bör dess betydelse inte underskattas. Denna avhandling presenterar en fallstudie som genomförts för att visa hur man kan utveckla strategier med hjälp av lättanvända modeller och metoder som sammanställts genom diverse litterära studier. Resultatet är en guide ämnat åt dem som funderar på att utveckla sina strategier med hjälp av fallet som exempel.
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Gonne-Victoria, Benjamin, Guillaume Lécuellé, and Nagisa Sasaki. "Students' perceptions of online personal branding on social media sites." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65789.
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This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. A section reviewing online personal branding and related literature is provided in order to describe among others, the several components of the elaboration of an online personal brand and the different employers’ expectations towards this brand. Next, a section describing the different methods used in the study is implemented. The data of this paper is gathered through 13 semistructured interviews based on an operationalization of the different concepts presented in the theoretical framework section. The results are then presented in the empirical investigation section following recurrent identified themes bring by the respondents: The need to fit the norm, to stand out and of control. Then the data is analyzed through the theories and is therefore following the different components of an elaboration of a personal brand including the different items related to employer’s consideration and practices. Then the conclusion is drawing in order to answering the research question as well as providing some acknowledgement and recommendations. This paper has permitted to describe the perception of student towards online personal branding with the perspective of matching employers’ expectations. This perception is a rather incomplete online personal brand, consisting of a normalized image of the self, a tool for a certain self-realization towards a limited audience and a have a certain perception of an overall control of this online personal brand.
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Carmen, Betancourt José Elizer, Andía Nils Emerson Figueroa, Cárdenas Ricardo Luque, Palomino Jameson Anthony Peraltilla, and Vega Javier Rodríguez. "Plan de negocios para la implementación de una tienda virtual de obsequios personalizados en el Perú." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/657019.
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El comercio de bienes y servicios se viene posicionando en Perú mediante el desarrollo de plataformas digitales, situación acentuada desde marzo de 2020 por el impacto de la pandemia de la COVID-19.
La creciente posesión de dispositivos electrónicos (teléfonos móviles, tabletas, computadoras personales) por usuarios de diversos niveles socioeconómicos (A, B y C, principalmente) y segmentos etarios, ha contribuido, entre otros, a la mayor compra de bienes y servicios por canales digitales.
Uno de estos bienes son los obsequios o regalos personalizados —materia del presente trabajo de investigación— que vienen siendo demandados por un público amplio del Perú, por las características singulares de los mismos, y son elaborados mediante técnicas de sublimación de imágenes y textos. Se busca evocar una emoción o un recuerdo que haga muy especial esta atención.
El proyecto empresarial SubliGifts, que es la marca del negocio proyectado, procura facilitar al cliente todo el proceso de elección del arte y la entrega física del regalo para posicionarse en el mercado de regalos personalizados mediante un esmerado servicio de atención al cliente, alta calidad de los productos y con talento humano adiestrado y experimentado en diseño gráfico y comercialización.Trade in goods and services have been positioning itself in Peru through the development of digital platforms, a situation that has been accentuated since March 2020 by the impact of the COVID-19 pandemic. The growing possession of electronic devices (mobile phones, tablets, personal computers) by users of several socioeconomic levels (A, B, C, mainly) and age segments have contributed among others to the greater purchase of goods and services through digital channels. One of these goods are gifts or personalized gifts —the subject of this research work—. This has been demanded by a wide public in Peru due to their unique characteristics and these are made by means of image and text sublimation techniques. It seeks to call an emotion or a memory that makes this attention very special. The SubliGifts business Project which is the brand of the projected business seeks to facilitate the customer the entire process of choosing the art and the physical delivery of the gift, position itself in the personalized gifts market through careful customer service, high quality of products and human talent trained and experienced in graphic design and marketing.
Trabajo de investigación
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Morrongiello, Caroline. "De l'empowerment à l'engagement du client sur les plateformes en ligne : ou comment favoriser l'activité des clients sur Internet." Phd thesis, Université de Grenoble, 2014. http://tel.archives-ouvertes.fr/tel-01071185.
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Intérêt du sujet : Avec l'avènement du web2.0, l'influence interpersonnelle inclut désormais son extension dans le cyberespace avec le bouche-à-oreille électronique (eBAO). Internet modifie ainsi en profondeur les relations établies avec les consommateurs et conduit à une redéfinition de la relation marque -consommateur. Le web 2.0 apparaît ainsi comme un outil formidable au rééquilibrage des pouvoirs entre eux. Cependant, au-delà de ce constat, nous nous interrogeons quant à l'asymétrie entre les consommateurs et les marques dans ces conversations : le marketing est-il prêt à jouer le jeu ? Quelle perception le consommateur a-t-il de ce rééquilibrage ? Objectif de recherche : L'objectif de cette recherche est de comprendre les perceptions du web 2.0 par les consommateurs et les comportements qui en résultent. Thèse défendue : Face à cette redéfinition des relations entre consommateurs et entreprises, nous suggérons que les entreprises souhaitant des consommateurs engagés doivent accepter de céder une partie du pouvoir. Contribution attendue : Cette thèse vise à contribuer aux études précédentes et à pallier leurs limites. Alors que la littérature académique étudie les motivations des consommateurs à poster des avis en ligne en général (Hennig-Thurau et al, 2004 ; Sher et Lee, 2009), il manque des études empiriques considérant l'impact de facteurs individuels des consommateurs sur leur participation et sur leur engagement vis-à-vis d'une marque en particulier sur le web 2.0. Nous chercherons ainsi à comprendre le rôle des capacités de pouvoir du consommateur sur cette participation et cet engagement en ligne. Méthode : Une combinaison des approches qualitatives et quantitatives a constitué notre méthodologie de recherche. Dans un premier temps, une étude qualitative et une étude quantitative ont été réalisées auprès des consommateurs dans un contexte touristique. Celle-ci s'est déroulée en collaboration avec les offices de tourisme du Grand Bornand et d'Aix les Bains. Dans un deuxième temps, une expérimentation a été réalisée auprès des jeunes consommateurs (de 18 à 30 ans) dans le secteur spécifique des Smartphones et des tablettes mobiles. Principaux résultats : L'étude exploratoire nous a permis de souligner dans un premier temps les multiples paradoxes générés par l'eBAO diffusé sur les plateformes d'opinions. L'eBAO apparaît comme utile pour les consommateurs et les entreprises, cependant, un fort scepticisme règne face à celles-ci. La première étude quantitative nous a permis de mettre en avant les facteurs de participation et d'engagement : l'aide à l'entreprise, la sincérité perçue des avis postés, le scepticisme des consommateurs concernant les pratiques en ligne et l'attachement à la marque. D'une manière générale, nous constatons la volonté des consommateurs d'influencer. La seconde étude quantitative, l'expérimentation, nous montre que les caractéristiques des plateformes d'opinions en ligne ont un impact sur l'intention d'engagement et le comportement engageant. Cette étude nous montre l'importance de la véracité des commentaires en ligne et le risque infime de voir une plateforme d'opinions se transformer en défouloir.
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Axelsson, Emma, and Madeleine Wikström. "eWOM-kommunikation på Facebook & Prisjakt : En studie av skillnader i konsumenters uppfattning om eWOM." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-21342.
Full textAbstract:
Purpose – The purpose of this study is to identify and describe how consumer perceptions regarding information quality, sender credibility and effect of eWOM-communication differ between Facebook and Prisjakt. Approach – Based on previous research an analytical model was designed. The parts in the model were the aspects of the problem which the present study aimed to examine. An experimental design was applied in which ten students at Örebro University were exposed to a scenario where they took part of eWOM-communication concerning a specific product on Facebook and Prisjakt and then had to answer questions in an interview. The analytical model formed the base of the interview guide used in the interview and the specific product was chosen with help from a focus group. Implication – The study illustrates that consumers may perceive the quality higher on Prisjakt while the sender credibility can be perceived higher on Facebook. Despite this conclusion the effect of eWOM-communication in this study is that the information on Facebook is adopted to a greater degree than the information on Prisjakt. The reason for this is that the sender credibility appeared to be more important in the process of information adoption.Syfte – Syftet med denna studie är att identifiera och beskriva hur konsumenters uppfattning skiljer sig mellan Facebook och Prisjakt gällande informationens kvalitet, avsändarens trovärdighet och effekten av eWOM-kommunikation. Tillvägagångssätt – Utifrån tidigare forskning utformades en analysmodell vars delar var de aspekter av problemet som studien syftade till att undersöka. En experimentell design tillämpades där tio studenter vid Örebro universitet fick sätta sig in i ett scenario där de tog del av eWOM-kommunikation gällande en specifik produkt på Facebook respektive Prisjakt och sedan fick svara på frågor i en intervju. Analysmodellen låg till grund för en intervjuguide som användes vid intervjun och den specifika produkten diskuterades fram med hjälp av en fokusgrupp. Slutsats – Studien illustrerar att konsumenter kan uppfatta informationens kvalitet högre på Prisjakt medan avsändarens trovärdighet kan uppfattas högre på Facebook. Trots detta är slutsatsen gällande effekten av eWOM-kommunikation i studien att informationen på Facebook tenderar att anammas till en större grad än informationen på Prisjakt. Anledningen till detta är att avsändarens trovärdighet visade sig vara av större betydelse i processen av informationsanammande.
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Jeng-Chun, Janet Chen. "Online Business Model and Network Platform Strategy." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-2807200600450000.
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Chen, Jeng-Chun Janet, and 陳正君. "Online Business Model and Network Platform Strategy." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/62772734452547245089.
Full textAbstract:
碩士國立臺灣大學
商學組
94
The Internet is a fast, dynamic, and complicated ecosystem. Most of the time, it is very difficult to identify value proposition, business models, and formulate platform strategies due to the amount of free content on the web sites. In this research, we adopt an analytical approach for strategy formulation; by analysis of Internet ecosystem and framework, identifying the key of various business models, making the choices of playground or battlefield of the industry segments, and case studies of major Internet players including Yahoo, Google, Microsoft, and eBay. In the end, we propose the step of developing network platform strategies linked to business models. Based on the analysis, we also evaluate the competitive advantage of each Internet player and their future strategic directions Overall, three major Internet players propose similar visions and business models. On the other hand, every company holds its own assets to sustain its business in long term. Future development may include more partnership in order to exchange user traffic and fight against competition, merge and acquisition to promote future growth, and development of new types of business models.
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Ow, Wee-Lee, and 胡偉立. "Innovative Business Model of Online Tourism Platform." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7s73qh.
Full textAbstract:
碩士國立臺灣大學
商學研究所
106
Moving into 21st Century，with the rise of the internet, traditional travel agent is no longer the only option for tourism. Through the rapid transfer of information technology, people able to search the travel information and plan for their trip through several travel platform or blogs. Many young people nowadays prefer to travel oversea with a team of member or just themselves rather than go through traditional travel agencies. The reason why traditional travel agencies no longer attract travelers is because of the over standardized tour planning, lack of trained tour guides and inelastic travel plan. The culture difference gap is one of the main factor that influencing the travel experience of travelers. The author of the paper found that his foreign living experience can effectively enhance the tourism experience of those travelers whom came from their country. Those who living in foreign country for long time could better understand what travel plan suit their fellow friend, and they can give advice or help for travelers, made the travel experience leap forward. However, it is hard or travelers to feel the warmth of their fellow countryman in oversea travel. Because of that, author hopes to launch a brand new business model that can link both parties to enhance their travel experience and met with new friend from same hometown, the platform strive to become the next generation of tourism industry. First of all, the paper started with explore the basic concepts of internet platform and sharing economy, then further interpret the definition of tourism and the idle resources among the current market. Secondly, we will discuss the current status of the global tourism industry and the current tourism business model that applied in Taiwan tourism industry in order to help readers to understand the entire tourism industry. Finally, the purpose of writing this paper is to provide a new form of business model to solve the existing problem happened in tourism industry through the help of online platform. Through the new travel platform to effectively make use of the idle resources in market and provide new tourism experience service to the tourist. The platform will extract the business model of online platform nowadays and using the Value Creation Cycle (VCC) approaches to help the platform for sustainable grow in future.
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Choi, Wonkil, and 崔源佶. "Business plan for DIY interior online platform." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/58093444116861948048.
Full textAbstract:
碩士國立臺灣大學
企業管理碩士專班
104
Today people tend to seek for convenience in their life, and they believe the convenience can be achieved by saving costs or efforts consumed. Simplifying a process also can be one of solution. To live convenient life, people are trying various attempts. Endeavors to develop new technology can be said to be one of kind, and many business entities are setting this as a business direction to be pursued in the future. Actually these attempts have enabled people to enjoy convenience in many moments of life. However, they still face some moments when they long for convenience, for example when planning for home decoration. The interior consumers in South Korea have endured inconvenience while planning for their interior projects. They have to spend excessive efforts into visiting multiple sites to collect necessary reference information. In addition to it, it was difficult for them to compare various options due to lack of chances for comparison, and it led them to excessive high cost. The worst part is that these efforts couldn’t necessarily guarantee the results they want. This business plan addresses proposed solution to help interior consumers’ life be more convenient. The company provides online platform for consumers who plan interior projects. The platform includes comprehensive information of home decoration such as experiences, know-how, products and professionals. By using the servies, the interior consumers in South Korea will be able to decorate their living places as per their taste with saved efforts and saved costs.
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Tan, Ee Wah, and 陳一華. "Business Plan For PlayPlay Online Toy Platform." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/81297619479993118715.
Full textAbstract:
碩士國立臺灣大學
企業管理碩士專班
102
Due to the increasing prevalence of smart devices such as smart phones and tablets, more and more children are playing with intuitive touch sensitive video games as their main source of fun and entertainment. This business plan identifies a business opportunity in the online toy market with a specific emphasis on Do-It-Yourself (DIY) and Do-It-With-Others (DIWO) toys where creativity and social bonding can be promoted with participation of parents, friends and teachers. The selection of these toys will be based on children’s learning styles which can be assessed by parents on our website. The company’s mission is “To provide affordable products and services which can utilize the idea of both DIY and DIWO, be environmentally friendly, as well as to promote and preserve the culture of hand craft toys.” Services include a toy marketplace, information exchange, and a social networking medium. Parents can buy toys most relevant for their child''s learning style, share information about toys and education, and network with other parents through social events. PlayPlay will not only provide a platform acting as a database, but also low-cost, tangible, ready-to-make, and semi-finished toys for people who want to get started right away. Future plans include signing partnerships with small and medium sized toy companies to create low-cost, semi-finished materials for educational purposes. We also plan to sponsor toy designers or gurus to design high-end toys for adults who feel nostalgia for the old days of playing with traditional toys. These toys will be made environmentally friendly by using recycled or easy-to-be-recycled materials.
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Vale, Miguel Filipe Pereira de Menezes e. "A business model for an online 3D printing platform." Master's thesis, 2014. http://hdl.handle.net/10362/21443.
Full textAbstract:
CEMSThis paper presents the main findings and learning experiences from the Business Project conducted in the past 5 months. The project was made in collaboration with Berenschot, a Dutch consulting firm. The final outcome of the project included the presentation of the main critical success factors for online platforms in the 3D printing industry. In addition, as part of this Work Project, a deep analysis was performed to study the main barriers that those platforms face in the market and that ultimately can contribute to their failure.
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Paixão, Alexandre Tavares. "Online mythology content platform: Mythos Zone." Master's thesis, 2019. http://hdl.handle.net/10071/21414.
Full textAbstract:
The dissertation being presented here has the format of a business plan and analyses the
feasibility of the formation of a new product company. The company is called Mythos Zone
and its goal is to become the world leader in the niche segment of online mythology content,
by providing a comprehensive platform that encompasses easy to understand online content,
not only in different formats but in as many online platforms as well.
In this study, different aspects of the business were carefully analyzed and reviewed, from the
business opportunity, micro and macro environment analysis, industry characterization,
market potential, internal capabilities and the analysis of the competitive scene in the space.
All of these assessments allow then the elaboration of an establishment strategy for the brand
Mythos Zone, which encompasses not only the overall company strategy and organizational
structure, but also the creation of specific marketing activities to drive the brand’s value in the
eyes of its consumers, ultimately allowing for their conversion into ecommerce customers.
Taking into account all of the strategy that was developed, a financial analysis is then
performed considering the expected growth of the brand during a period of six years, which
allowed to conclude that Mythos Zone is a financially viable project to be started in the
provided period of time.A dissertação apresentada aqui segue o formato de um plano de negócios e analisa a viabilidade de formação de uma nova empresa de produtos. A empresa terá o nome de Mythos Zone e o seu objetivo é tornar-se o líder mundial no segmento de nicho de conteúdo online sobre mitologia, ao disponibilizar uma plataforma compreensiva que engloba conteúdo online de fácil compreensão, não apenas em diferentes formatos, mas também no maior número de plataformas online possível. Neste estudo, diferentes aspetos do negócio foram cautelosamente analisados e revistos, desde a oportunidade de negócio, os meios envolventes transacional e contextual, a caracterização da indústria, o potencial de mercado, as capacidades internas e a análise do espaço competitivo do mercado. Todas estas estas análises permitem então a elaboração de uma estratégia de estabelecimento da marca Mythos Zone, que inclui não apenas a estratégia geral da empresa e estrutura organizacional, mas também a criação de atividades de marketing específicas para elevar o valor da marca nos olhos dos consumidores, por fim permitindo a sua conversão para clientes de comércio digital. Tendo em conta toda a estratégia desenvolvida, de seguida procedeu-se ao desenvolvimento de uma análise financeira, considerando um crescimento esperado da marca durante um período de seis anos, que permitiu então concluir que Mythos Zone é um projeto financeiramente viável a ser desenvolvido durante o período demonstrado.
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Chen, Wei-Chih, and 陳韋志. "Merchant or Platform? The Business Model Selection Problem of an Online Intermediary." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/827acv.
Full textAbstract:
碩士國立臺灣大學
資訊管理學研究所
105
Online intermediary plays an important role in e-commerce nowadays. Traditionally, it serves as a merchant buying goods from manufacturers and reselling them to consumer. With the development of technology, more and more intermediaries choose to become platforms referring consumers to sellers. As there are more than one potential business models exist, it is critical for an intermediary to decide which model to adopt. To address this question, we establish a game-theoretic model with an intermediary and multiple manufacturers competing in selling heterogeneous products. The intermediary has the options of (1) playing the role of a merchant and buying goods from the manufacturers and (2) being a platform and allowing manufacturers to reach end consumers through it. The key difference between the two models is a merchant has the power to set the retail price, while a platform does not. Our analysis indicates that as the heterogeneity among products decreases, either at the production or the consumer side, the intermediary prefers the platform model to the merchant model. Nevertheless, if the products are highly distinct, the merchant model will be a better choice. Moreover, we further study the mixed model that combines both the merchant and platform models. Considering the first-mover advantage, the intermediary should adopt the platform model for the cost-effective manufacturer as his product owns greater commercial potential. On the other hand, we investigate the implementation of the platform model with revenue sharing. Restriction of high price hurts the intermediary''s profit when the product similarity goes up.
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Kao, Pang-Yien, and 高邦晏. "The Value Creation and Business Model Innovation of The Online Payments Platform." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/58643371044465874870.
Full textAbstract:
碩士國立臺灣大學
商學研究所
104
Benefit from the technology development, payment transactions began to have a new look. In the past, people often transact in cash or by credit card. But in society of today, the consumer no longer limited to shop in physical stores, but transferring more to the online shore. It leads a shift in human behavior. Demand for online payment is going to be higher, and more frequent. Even the development of technology began to change the mode of the past offline operation. Smartphones and other mobile devices can let people use anytime, anywhere. Because of technology, online and offline boundaries become blurred and not important like before. The online payment is no longer confined to sit in front of the computer. With the mobile device, shopping online will be used to anytime, anywhere, and any purpose. Stores and through online payment systems can grasp the sales number, inventory, costs and other details of the balance sheets more easily and reduces the risk of cash transactions such as: get counterfeit, change for the wrong amount. For consumers, it is also the same. For online payment systems cooperation, how to make a transition from this environment and even create consumer demand will be the key to enterprise development. This study will apply value creation cycle (VCC) to explain the current environment, and so to explore a variety of online payment risks derived applications, limitations and advantages. In the last, this study will offer various development directions of the future online payment industry.
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Nunes, Carolina Lopes. "Innovative business plan: online platform that connects the small farmers to consumers." Master's thesis, 2021. http://hdl.handle.net/10071/23100.
Full textAbstract:
The objective of this project was to present a business plan for the creation of an online platform
that allows consumers to purchase horticultural products, produced through sustainable
practices, by local small farmers.
A market analysis was made with potential consumers to assess their interest in purchasing
these products and, with small farmers, to assess their interest in selling their products through
the platform. Finally, an analysis of the competition was also carried out in order to understand
if this activity currently presents a sales volume that allows the economic and financial viability
of the project.
From the analysis carried out, it was possible to conclude that (1) there is a growing demand
for vegetables produced through sustainable practices; (2) there is interest in purchasing
products produced by small local farmers, as a way to help the local economy; (3) this growing
demand is not accompanied by growing sales, since access to these products is not easy. The
combination of these 3 conclusions created a business opportunity to start the project.
To start this project it will be necessary an initial investment of 31.100€, mainly destined
to the creation and development of the online platform.
According to the financial analysis of the project, it was possible to conclude that it is
economically and financially viable, with an NPV of 9,860,245€, an IRR of 417.34% and a
payback period of 2 years.O presente projeto teve como objetivo a apresentação de um plano de negócios para a criação de uma plataforma online que permita aos consumidores adquirir produtos hortícolas, produzidos através de práticas sustentáveis, por pequenos agricultores locais. Foi feita uma análise de mercado junto dos potenciais consumidores para avaliar o seu interesse em adquirir estes produtos e, junto dos pequenos agricultores, para avaliar o seu interesse em vender os seus produtos através da plataforma. Por último, foi ainda realizada uma análise à concorrência a fim de perceber se esta atividade apresenta atualmente um volume de vendas que permita a viabilidade económica e financeira do projeto. Da análise realizada, foi possível concluir que (1) há crescimento na procura por produtos hortícolas produzidos através de práticas sustentáveis; (2) que há interesse em adquirir produtos produzidos por pequenos agricultores locais, como forma de ajudar a economia local; (3) que esta crescente procura não é acompanhada por crescentes vendas, uma vez que o acesso a estes produtos não é facilitado. A conjugação destas 3 conclusões criou uma oportunidade de negócio para dar início ao projeto. Para dar início a este projeto será necessário um investimento inicial de 31.100€, destinado maioritariamente à criação e desenvolvimento da plataforma online. De acordo com a análise financeira do projeto, foi possível concluir que este é economicamente e financeiramente viável, com VAL de 9.860.245€, TIR de 417.34% e um período de recuperação de investimento de 2 anos.
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Shusaku, Hattori. "Online Recruiting Platform: Business plan for an Asia-based Cross-Border HR solutions provider." 2007. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-1507200701473700.
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LIU, HUNG-CHENG, and 劉宏正. "A Study of Business Strategies on Online Community to eCommerce Platform in Initial Stage." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/49187548962438920820.
Full textAbstract:
碩士輔仁大學
大眾傳播學研究所碩士在職專班
104
The eCommerce changes commercial models and transaction practices of human beings while the online community changes their connection of life and habits of making friends. As an important change of another type come into being when combing the eCommerce with the online community, that is, the emergence of the community to eCommerce. When browsing and communicating via the online community has become a part of work and life for many people, it means that the operation of online communities of eCommerce platforms has become an issue unable to be ignored for new entrepreneurs and existing enterprises. Particularly, community platforms enable everyone to be a vocal platform for running “We Media”. At present, as it is expanding to enterprises, the social media marketing of We Nedia has become an important part of modes of eCommerce operation. Nevertheless, due to complex attributes of eCommerce and few teaching cases or complete literature for reference and learning, the community marketing of eCommerce attracts many investors out of many business opportunities and being future-oriented while losers here are common occurrence as well. However, many new entrepreneurs and existing entrepreneurs with tons of originality do not know how to carry out activities while attempting to get involved in the operation of community eCommerce. Moreover, they do not know what kind of business strategies they should be equipped with. Therefore, the study aims at discussing the feasibility analysis of originality and business strategies that should be constructed at the initial stage of the establishment of platforms of online community to eCommerce. This study is aiming at discussing creative of feasibility analysis and what kinds of business strategies to be created are more likely to be successful in the initial stage of the online community to eCommerce platform establishment. Research methods adopted in the study are the case study and the in-depth interview of experts. The object of the case study is a new community eCommerce Company which has been successfully operated in recent years. The in-depth interview and the secondary data analysis are employed here. The in-depth interview of experts mainly focuses on the operation of online community, community marketing and internet entrepreneurs. In virtue of foregoing qualitative researches, critical propositions about feasibility of originality of community to eCommerce are listed, as well as business strategies for the initial stage of the establishment of platforms of online community to eCommerce for reference. Through in-depth interviews and qualitative researches, the study finally work out six key propositions about feasibility of originality and a set of development business model and business strategies in the initial stage of the establishment of community to eCommerce. It is expected that the study could serve as a reference for new startup persons who get involved in the community to eCommerce while making contributions to academic researchers in this field.
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Tos, Andrej. "Business plan: Mainsquare, an online platform to search and book instructors of any kind." Master's thesis, 2019. http://hdl.handle.net/10071/19714.
Full textAbstract:
Latest trends in consumerism are shifting from the "I want to have" mentality towards the "I want
to experience, I want to learn" mentality. Many individuals now seek for specific experiences or
possibilities to learn specific things, which are not available on the common educational market and
are willing to learn things through a network of peers and experts. On the other hand, there are
many people who are well trained in a specific field or have specific knowledge, which can not be
monetised easily.
Mainsquare.io is a global place to search and book instructors for any interest. A P2P platform
where sessions are done face to face. You can learn languages, school subjects, professional subjects
as well as develop skills in sports, cooking, or anything connected to enhancing skills and realising
your potential. You can browse interests you would like to do / learn in the future.As últimas tendências em consumismo estão a mudar da mentalidade "eu quero ter" para a "eu quero experimentar, quero aprender ". Muitas pessoas procuram agora experiências ou possibilidades de aprender coisas específicas, que não estão disponíveis no mercado educacional comum e estão dispostas a aprender através de uma rede de colegas e especialistas. Por outro lado, existem muitas pessoas que são especialistas num campo específico ou que têm um conhecimento específico, que não pode ser monetizado de forma simples. A Mainsquare.io é uma plataforma global para pesquisar e reservar instrutores em qualquer área de interesse. Uma plataforma P2P onde as sessões são feitas tête-a-tête. Os usuários podem aprender idiomas, tópicos escolares e profissionais, bem como desenvolver competências desportivas, em culinária ou em qualquer outro campo com o intuito de aprimorar competências e fazer crescer o seu potencial.
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Cruz, João Guilherme Fernandes. "Business plan of an online platform operating in the auto-repair sector: Carfix project." Master's thesis, 2018. http://hdl.handle.net/10071/17890.
Full textAbstract:
In Economy, it is known that information asymmetry between supply and demand leads to price
unfairness. The car-service market is the best example of what happens when this asymmetry
takes place. A high percentage of the car owners do not have the necessary knowledge to ensure
that the budget proposed by the experts is fair and honest.
It happens to each one of us - when our vehicle has a problem we go to one of these reparation
service providers and they mysteriously find a bigger problem which will cost much more than
expected. Even if we trust their expertise we leave with a small doubt about the veracity of the
problem they identified in addition to the uncertainty about the price.
The technological progress led to a huge increase in the speed the information is shared, and
internet is one of the main causes for this effect. This phenomenon led me to find a solution for
the identified problem in the auto-repair market. A mediating platform between car
owners/insurance companies and auto-repair services’ providers. This e-service helps both
sides of the bridge. First, by creating a virtual perfect competition market whereby car owners In Economy, it is known that information asymmetry between supply and demand leads to price
unfairness. The car-service market is the best example of what happens when this asymmetry
takes place. A high percentage of the car owners do not have the necessary knowledge to ensure
that the budget proposed by the experts is fair and honest.
It happens to each one of us - when our vehicle has a problem we go to one of these reparation
service providers and they mysteriously find a bigger problem which will cost much more than
expected. Even if we trust their expertise we leave with a small doubt about the veracity of the
problem they identified in addition to the uncertainty about the price.
The technological progress led to a huge increase in the speed the information is shared, and
internet is one of the main causes for this effect. This phenomenon led me to find a solution for
the identified problem in the auto-repair market. A mediating platform between car
owners/insurance companies and auto-repair services’ providers. This e-service helps both
sides of the bridge. First, by creating a virtual perfect competition market whereby car ownersIn Economy, it is known that information asymmetry between supply and demand leads to price
unfairness. The car-service market is the best example of what happens when this asymmetry
takes place. A high percentage of the car owners do not have the necessary knowledge to ensure
that the budget proposed by the experts is fair and honest.
It happens to each one of us - when our vehicle has a problem we go to one of these reparation
service providers and they mysteriously find a bigger problem which will cost much more than
expected. Even if we trust their expertise we leave with a small doubt about the veracity of the
problem they identified in addition to the uncertainty about the price.
The technological progress led to a huge increase in the speed the information is shared, and
internet is one of the main causes for this effect. This phenomenon led me to find a solution for
the identified problem in the auto-repair market. A mediating platform between car
owners/insurance companies and auto-repair services’ providers. This e-service helps both
sides of the bridge. First, by creating a virtual perfect competition market whereby car owners will get the best price. Secondly, by exposing auto-repair garages to an infinite pool of potential
customers.
After having identified this market gap, I realized I have an option B for my professional career,
entrepreneurship.Em Economia, é sabido que a assimetria de informação entre a procura e a oferta conduz à prática de preços injustos. O mercado da reparação automóvel é o melhor exemplo do que acontece quando esta assimetria tem lugar. Uma grande percentagem dos proprietários de automóveis não tem o conhecimento necessário para garantir que o orçamento proposto pelos peritos é justo e transparente. Acontece a cada um de nós – quando o nosso automóvel tem um problema, vamos a uma oficina e eles encontram, misteriosamente, um problema maior que nos vai custar mais do que inicialmente esperávamos. Mesmo que confiemos no conhecimento deles, vimo-nos embora com uma pequena dúvida relativamente à veracidade do problema e ao preço do arranjo. O progresso tecnológico resultou num grande aumento da velocidade à qual a informação é partilhada e a internet é uma das grandes causadoras deste efeito. Este fenómeno levou-me a encontrar a solução para o problema identificado no mercado de reparação automóvel. Uma plataforma de mediação entre os proprietários dos veículos / seguradoras e as oficinas reparadoras. Este serviço online ajuda os dois lados da ponte. Primeiro, através da criação de um mercado de competição perfeita virtual, através do qual os proprietários terão acesso aos melhores preços. Segundo, expondo as reparadoras a um número infinito de potenciais clientes. Após ter identificado esta lacuna do mercado, cheguei à conclusão de que tenho uma opção B para a minha carreira profissional, o empreendedorismo.
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Shusaku, Hattori, and 服部周作. "An Online Recruiting Platform: Business plan for an Asia-based Cross-Border HR solutions provider." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/49634716229306639689.
Full textAbstract:
碩士國立臺灣大學
國際企業學研究所
95
Abstract The purpose of this thesis, unlike other research papers, is to explore the case of a real online recruiting company and the formulation of a business plan written by one of the actual members of the management team. Names, operation and service models, and other details are all true in its real form to maintain the honesty and integrity of the company, Knowledge Flow Corporation (KF), since its inception in July 2006. The business plan focuses on the emerging cross-border online recruiting segment primarily in China, Japan and Taiwan, addressing the need and opportunity for an intermediary to act as a liaison for global IT job seekers and multinational companies—many Japanese companies as our dominant customer. The business also examines an integrated solution for connecting students, job seekers and employers in a “flow” whereby it proposes a “one-stop” search methodology over the cross-border HR segment. The structure of the paper is in three folds: Section one reviews some of the past studies and conceptual ideas relating to the Internet, especially in the online recruiting segment; the second section is followed by the main business proposal on cross-border recruiting and its potential opportunities. The third section of the paper recaps the author’s thoughts on the business and some of the current issues at hand, including some new developments and progress. The aim for the paper is to serve as a guideline for raising capital from venture capital firms in Japan (JAFCO, JAIC, Softbank China Venture Capital) and China (Oak Pacific Interactive, Legend Capital, others) and as part of a Master’s thesis submission for National Taiwan University.
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Chen, Tzu-Lin, and 陳姿伶. "The Study on Business Model for E-commerce Online Shopping Platform to Improve Competitive Advantage." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4wxnpm.
Full textAbstract:
碩士國立交通大學
管理學院管理科學學程
106
In the era of IOT (The Internet of Things), many things that we did not think of in the past years have become normal styles in today’s lives, for example, shopping through online stores without leaving home. With all the conditions available, e-commerce has become an indispensable tool for business owners or individual businesses in recent years. As consumer habits have changed, the online shopping platforms even replace physical stores, which are evidenced by the loss or collapse of physical store giants in recent years.The speeds of information exchange and business transaction are much faster in the era of the Internet of Things. Also, marketing toods are more complicated nowadays. To improve the competitive abilities, the variables that the merchants need to consider now are greatly increased. For example, the convenience of transactions, the quality of customer service on the shopping platforms, and various business models all have the potential to affect consumers' thoughts and wishes of spending on online shopping platforms. This study adopts The Business Model Canvas as a framework to explore the business models of e-commerce online shopping platforms, and then learns possible ways to increase the competitive advantages of shopping platforms. Firstly, analyze whether there are significant differences between demographic variables and the characteristics of e-commerce and online shopping platforms. Further more, analyze whether the characteristics of e-commerce and online shopping platforms are significantly different from the business models. Finally, set the business models as interference variables and competitive the advantages as the dependent variables to analyze the relevance of the business models and the competitive advantages to explore consumers who consume on the online shopping platforms. The results show that the business models of the target audience, access, revenue sources and key activities are positively correlated to the competitive advantages. The research results for e-commerce online shopping platform operators as the marketing strategies.
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Hsien, Lin Kuo, and 林國献. "Exploring online shopping companies based on their business strategies－Using a shopping platform as an example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/62517978249917361065.
Full textAbstract:
碩士吳鳳科技大學
應用數位媒體研究所
101
This is a case study research aiming to explore the differences between varies type of online shopping website. And through the use of focused interviews, researchers collect data that reviews the business strategy and its effectiveness for each different types of online shopping website. And through comparisons between different strategies and its outcomes, researchers hope to review the following questions: 1. Verify the current operating conditions for each studied online shopping companies. 2. Make understandings for the different types of business strategy for each case studied online shopping companies and how to do different strategies impacts the operating conditions for business. 3. Base on above findings, researchers hope to classify current business status for studied online shopping companies. And by achieving those findings, it will help future online shopping companies for making their business plan. And to set guidance for government when it comes to regulating and inspecting such business sectors.
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劉光倫. "The Research of the Business Model and Fans’ Consumption of an American Online Music Platform – Conquer Entertainment." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/00515511404587973456.
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Silva, Miguel Duarte Vieira da. "Du Arte online platform : local art for a global market." Master's thesis, 2019. http://hdl.handle.net/10400.14/26936.
Full textAbstract:
The goal of this dissertation is to analyse the competitive landscape and the customer segments of the online art market, to enable Du Arte (an online marketplace of artworks) to pursue a successful market entry and achieve profitability in the long-run. For this, it addresses five research questions on Du Arte: identifying the main competitors, the competitive forces that pressure the most, the customer segments more willing to use the platform, the customer segment that is most attractive, and the required investment and break-even timeline. The competitive analysis part explained how the market is today, assessed which segments of the market might constitute an opportunity, established a course of action for a market entry, and analysed Du Arte (SWOT analysis) and its competitors through a strategic groups map and Porter’s five forces, thus determining the main competitors and the most pressuring competitive forces. The customer analysis part identified which customer segments are more willing to use the platform and which variables (behaviour-based and user-based) are more relevant in explaining it, through a regression analysis using the data collected from the survey; identified the willingness to pay for an artwork of each customer segment; and identified the most attractive customer segment through an attractiveness analysis based on the size, growth, margin and competition dimensions of each segment. The financial analysis part explained the profitability and required investment of Du Arte in the first five years, and the break-even point according to an optimistic or conservative scenario.O objetivo desta dissertação é analisar o cenário competitivo e os segmentos de clientes do mercado online de arte, para garantir que a Du Arte (mercado online de obras de arte) seja bem-sucedida na entrada no mercado e seja rentável no longo prazo. Para tal, aborda cinco questões sobre a Du Arte: identificar os principais concorrentes, as forças competitivas que mais pressionam, os segmentos de cliente mais dispostos a usar a plataforma, o segmento de cliente mais atrativo, e o investimento necessário e ponto de break-even. A parte da análise do cenário competitivo explicou como o mercado funciona hoje, avaliou que segmentos do mercado podem constituir uma oportunidade, estabeleceu um curso de ação para uma entrada no mercado, e analisou a Du Arte (análise SWOT) e a concorrência, através de mapa de grupos estratégicos e as cinco forças de Porter, determinando os principais concorrentes e as forças competitivas que mais pressão fazem. A parte da análise de cliente identificou os segmentos de cliente mais dispostos a usar a plataforma e quais as variáveis que melhor o explicam, através de regressões com os dados do questionário; identificou o quanto cada segmento de cliente está disposto a pagar por uma obra; e identificou o segmento de cliente mais atrativo através de uma análise de atratividade baseada no tamanho, crescimento, margem e concorrência. A parte de análise financeira explicou a rentabilidade e o investimento necessário para os primeiros cinco anos e o ponto de break-even para um cenário otimista ou conservador.
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Lan, Ting-Chieh, and 藍鼎傑. "The Application of online platform for business process reengineering-A case on academic equipment affair in Chang Gung University." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/32911594701396869819.
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Chen), Su-Chen Chen (Nicole, and 陳素珍. "A Study of Online Travel Agent Smart Travel Platform Innovation of Business Model in Taiwan with Service-Dominant Logic." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/aqagt8.
Full textAbstract:
碩士國立臺灣科技大學
管理研究所
107
Increases along with the sightseeing traveling demand, the traveling correlation industry also takes advantage of opportunity the growth. The traveling industry mainly is by serves the primarily industry, the OTA network traveling saw after the start wisdom traveling development the opportunity, the innovation model management can enable the economical scale to be possible to promote the competitive power in the global competition intense traveling environment. Has opened the reference information establishment after the wisdom traveling Internet, the concept of Service- Dominant logic, in accordance to has into the mainstream take service industry as the main economic activity economic type. This research analyzes by management pattern in the Taiwan because of the existing OTA network traveling management state, the discussion domestic OTA wisdom traveling innovation platform, the application service guidance logic theory, altogether creates the value with the same business and the supplier partner, conforms to the goal market consumer demand. Refers to the scholar to propose related service guidance logic and the OTA pattern correlation literature, penetration material and so on electron particle materialization methodology, interview law and motion methodology collections, conduct the case research and the analysis, induces the OTA innovation pattern management pattern harmonious cooperation with the cooperation strategy, provides suits the pattern to give the tourism management reference, then discovers Taiwan OTA the management pattern trend of development and the suggestion. After the research analysis discovered Taiwan's OTA pattern may divide into four kinds: The direct sale management, the vertical search, UGC, and P2P, the discovery coordination cooperation actuation degree is highest by the direct sale management pattern OTA connection degree. In addition this research discovery Smart Travel Platform service innovation, may solve between the tourism and tourist's information dropping variance, altogether creates, the resources conformity after the coordination cooperation value, may travel the industry to induct the benign competition the management environment, lets the tourism have the more service innovation possibility, suggested the wisdom traveling in the service innovation, most essential is penetrates the resources conformity to provide the convenience the highly effective service. Simultaneously suggested the future domestic OTA development way, might cut into by the direct sale, and will penetrate the effective resources conformity platform, will conform to the international market to take to the consumer high to reign the value, creation more opportunities, also quite easy to succeed. Keywords：OTA、Service- Dominant logic、Smart Travel Platform、Innovative model
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Ferreira, Pedro Gonçalo Garção Nunes de Oliveira. "Plano de negócios da plataforma online "Table & Friends"." Master's thesis, 2012. http://hdl.handle.net/10071/5508.
Full textAbstract:
Projeto / JEL: M10, M30Esta dissertação apresenta o plano de negócios da “Table & Friends”, uma plataforma online que permite a qualquer pessoa juntar-se a jantares temáticos ou criar os seus próprios. Em Janeiro de 2012, foi lançada a primeira versão da plataforma, enfocando Portugal como mercado-teste. Após algumas iterações, o modelo de negócio evoluiu, tendo-se voltado para o mercado global, com um maior enfoque em países como o Reino Unido, Espanha, Alemanha e França. Numa primeira parte, esta tese embarca numa revisão da literatura. A proposta que se apresenta é enquadrada na análise existente à inovação de serviço. Nesta base teórica consideram-se tópicos ligados ao conceito de “start-up”; metodologias “lean” para rápida iteração de protótipos e controlo de custos, as bases teóricas da definição e evolução do modelo de negócio. Defende-se que a proposta “Table & Friends” seja uma solução comercial e de marketing apropriada a uma “sociedade informacional em rede”. Segue-se uma análise de mercado, onde é exposto um nexo de tendências que se afiguram relevantes. Aborda-se as dinâmicas dos mercados online, o potencial de penetração do Facebook, a crescente adoção das compras e transações por via electrónica e o sector da restauração. É também feita uma breve análise da concorrência e “co-opetição”. Por fim é analisado o plano de negócio, marketing e especificações tecnológicas, sendo feita uma avaliação financeira. Opta-se pela sua aprovação, uma vez que apresenta um RLE de 317.578 euros no final do segundo ano.
This dissertation presents and explains the business plan of “Table & Friends”, an online platform that allows anyone to create or join themed dinners. At the end of January 2012, the first version of the platform was launched, using Portugal as its test market. This dissertation presents the evolution of the business model as well as the business new approach that was designed to be global, having as main markets United Kingdom, Spain, Germany and France. This dissertation starts with a review of several literatures regarding service innovation and is then linked to evolving business models, entrepreneurship in star-ups, lean methodologies for an agile iteration of prototypes and cost control. It defends that Table & Friends can become a commercial and marketing solution tailored to a networked and informed society. This theoretical framing is then followed by a market analysis, where a nexus of relevant tendencies is exposed. It dwells through the dynamics of the online markets as well as Facebook penetration potential, the growth of online purchases worldwide and the global market of restaurants with online presence. After this, the dissertation explores the competition and coopetition. Finally there is an analysis regarding the business plan, marketing plan and technological specifications. After this analysis, the financial evaluation is shown, presenting a net profit of 317.578 euros by the end of year two.
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Gonçalves, João Francisco Antunes. "JOBBID : a new online talent platform for the Portuguese market : assessing the interest of companies and candidates." Master's thesis, 2016. http://hdl.handle.net/10400.14/20060.
Full textAbstract:
The high unemployment levels, particularly on younger segments of the population,
have become a pressing matter for the negative economic and social impact they are
having in Portugal. With the growth of Internet adoption, as well as the positive
impact online talent platforms can have over this issue, the aim of this dissertation is
to understand the acceptance of both companies and candidates of a new
recruitment/job search solution under the former category.
The solution proposed here, JOBBID, is an online talent platform that works as an
auction marketplace, where companies bid for a list of curated candidates that fit a
certain job position. The platform addresses both students and professionals, focusing
on the age range between 18-34, and its primary value proposition is to match the
candidate with the job offer in the most efficient way.
Starting with an extensive review of literature it was possible to obtain the underlying
knowledge to both legitimate and conceptualize the platform. In order to validate this
new solution an online survey was built for companies and candidates. Thereafter the
results were analyzed. An adapted version of the Technology Acceptance Model of
Davis (1989) was used to build a model for online talent platforms and the Intention
to Use of the new solution was measured accordingly, when applicable. Moreover, a
number of other topics, directly and indirectly, related with the platform were
analyzed.Os elevados níveis de desemprego, particularmente nos segmentos mais jovens da população, são um tópico premente pelas consequências económicas e sociais negativas que estão a ter em Portugal. Com o aumento da adopção da Internet, bem como o impacto positivo que as plataformas de talento online podem ter sobre esta questão, o objectivo desta dissertação passa por compreender a aceitação por parte das empresas e candidatos de uma nova solução de recrutamento/procura-de-trabalho incluída na categoria anterior. A solução proposta, JOBBID, é uma plataforma de talento online que funciona como um marketplace de leilões, onde as empresas fazem ofertas a uma lista de candidatos pré-seleccionados cujo perfil corresponde a uma oferta de trabalho. A plataforma está direccionada para estudantes e profissionais, focada num intervalo de idades entre os 18-34, e a sua proposta de valor passa por garantir, de forma eficiente, que o perfil de um candidato corresponda a uma determinada oferta de trabalho. Começando por uma extensa revisão de literatura foi possível obter o conhecimento subjacente para legitimar e conceber a plataforma. De forma a validar esta nova solução foi construído um questionário online dirigido às empresas e candidatos. Subsequentemente os resultados foram analisados. Uma versão adapatda do Modelo de Aceitação de Tecnologia de Davis (1989) foi utilizada para construir um modelo para plataformas de talento online e a Intenção de Uso da nova solução foi medida consequentemente, quando aplicável. Adicionalmente, outros tópicos, directa e indirectamente, relacionados com a plataforma foram analisados.
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Hu, Ya-Han, and 胡雅涵. "The Study of a Purchase-for-you Business Model and Online Trading Platform – A Case of Helpbuy Forum of the Taiwan PTT Bulletin Board System." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/czbev6.
Full textAbstract:
碩士真理大學
企業管理學系碩士班
101
In recent years, people use a lot of the new business model in E-commerce. Purchase-for-you is one of them. However, problems are also common, but there are only a few studies about Purchase-for-you. Our study investigate the reasons and Business Model for Purchase-for-you. And then, we use the case Study for Helpbuy forum of the Taiwan PTT bulletin board system. We find out the problems and the challenges for Purchase-for-you in our study. Finally, to try to solve the problems, we establish the online trading platform and a new Purchase-for-you Business Model.
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Cáceres, Miguel Ferreira da Silva da Mata. "Talent Force : an online talent platform for college students and companies : developing the key features and creating a winning strategy." Master's thesis, 2017. http://hdl.handle.net/10400.14/23265.
Full textAbstract:
The upsurge of online talent platforms has been improving the efficiency of
recruitment, since matching candidates with job opportunities started to be easier, faster
and cheaper. However, in the case of university/young graduates, recruitment
experiences some particular difficulties, which make these processes less effective. The
lack of professional experience makes differentiation harder, and so recruiters need to
rely on alternative selection criteria, such as Soft Skills.
Talent Force intents to be the solution for those problems as it wants to connect
students with the corporate world by facilitating companies in the creation of challenges
to test in a digital way candidates’ Soft Skills. The platform provides advanced filtering
tools integrated with machine learning algorithms that will create faster and better
matches by analysing candidate-to-company fit.
Through an in-depth analysis, it was possible to quantify the main sources of inefficacy,
the most used recruitment methods and its level of satisfaction. Additionally, an
extensive literature review was conducted, to conceptualize the platform, and to
identify the top soft skills for recruiters nowadays. Finally, recruiters were also
questioned about the candidates’ attributes they value the most, and the general idea of
the platform was validated, by also gathering additional feedback about the most
adequate business model.O surgimento de novas plataformas online de talento tem melhorado em muito a eficiência do recrutamento, uma vez que facilitaram o encontro entre candidatos e oportunidades de emprego, tornando estes processos mais fáceis, mais rápidos e menos custosos. Contudo, no caso das universidades, estes processos continuam ainda com algumas dificuldades específicas, que aumentam a sua ineficiência. A falta de experiência profissional dos candidatos torna a sua diferenciação mais complicada e como tal os recrutadores centram-se noutros critérios alternativos, como as “soft skills”. A Talent Force pretende ser uma solução que visa conectar os estudantes às empresas, facilitando a criação de desafios por parte das empresas que avaliem de forma digital as “soft skills” dos candidatos. A plataforma permite também “matches” mais rápidas e eficazes, através das ferramentas avançadas de filtragem e de avaliação de “fit”. Através de uma análise foi possível quantificar as fontes de ineficiência, fazer uma avaliação dos métodos de recrutamento usados, identificar os atributos mais valorizados pelos recrutadores, testar o modelo de negócios, bem como as “soft skills” mais importantes, de acordo com a mais recente literatura.
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Carvalho, Marco André Henriques. "B-Start: ferramenta de apoio à geração e criação colaborativa de novas ideias e negócios." Master's thesis, 2015. http://hdl.handle.net/10071/11501.
Full textAbstract:
O desenvolvimento de novas ideias é algo fundamental para o desenvolvimento
da comunidade e das tecnologias que nos serão no futuro familiares. Esse desenvolvimento
pode ser feito de diversas formas e pode ter diversas variáveis e caminhos
alternativos, sem esquecer as mais diversas inspirações para o mesmo. Nesta tese,
procurou-se perceber se uma plataforma online conseguiria ajudar os utilizadores
com um baixo índice de sucesso na implementação, validação, a impulsionarem,
promoverem, desenvolverem e angariarem os fundos para concretizarem as suas
ideias.
Numa primeira abordagem foram feitas pesquisas sobre algumas plataformas
de desenvolvimento de ideias e de crowdsourcing. Paralelamente foram estudadas
diversas formas de modelos de negócio, que poderiam servir de base ao desenvolvimento
das ideias e projectos, bem como as diversas formas de crowdsourcing,
fazendo uma ponte com que o que poderia ser aplicado na plataforma de forma a
auxiliar os utilizadores da mesma.
Seguidamente foi estruturada e desenvolvida uma plataforma web, com capacidade
de auxiliar os utilizadores nesse desenvolvimento e conseguir juntar algumas
funcionalidades que pudessem impulsionar os utilizadores a implementar as suas
ideias, nomeadamente ferramentas de crowdsourcing anteriormente estudadas e de
validação de ideias sobre a forma de popularidade (hype).
Posteriormente a plataforma foi implementada, disponibilizada online, e foram
abertas inscrições para a mesma. Da utilização dos utilizadores registados, foram
extraídos dados, sob a forma de questionário, onde se concluiu que essa mesma
plataforma consegue contrariar a falta de capacidade dos autores de ideias, para
geração, melhoria contínua e concretização de ideias em negócios, a falta de impulso
e validação das ideias através das comunidades online e ainda a falta de
suporte colaborativo e continuado ao desenvolvimento de ideias de negócio. Os
resultados obtidos concluem que a plataforma aumenta o empreendedorismo, na
forma em que ajuda os utilizadores a conseguirem desenvolver as suas ideias mais
facilmente.The development of new ideas is fundamental to community and technology advance, ideas that will be ordinary to us in the future. That development can be done in various ways and can have many variables and alternative pathways, without forgetting several inspiration sources. In this thesis, were tried to understand if an online platform could help users with a low success rate in implementation, validation, to push forward, promote, develop and canvass the funds to realize their ideas. The first approach taken to tackle this problem was to do some research on some ideas development platforms and crowdsourcing platforms. At the same time, were studied several forms of business models, which could be the basis for the development of ideas and projects, as well as several forms of crowdsourcing, making a bridge with what could be applied on the platform in order to help users. After this research work, a web platform was structured and developed. This platform had the capacity to assist users in the development of their ideas and also was able to offer some new features that could boost that development. This features included crowdsourcing tools previously studied, and idea validation like hype. Later, the platform was implemented and available online, with open registrations. From the experience of registered users, it was possible to extracted data in the form of a questionnaire. The analysis of this data concluded that the platform can counter the lack of capacity of the authors of ideas, to generate, continue improvement and implementation of their business ideas, the lack of impetus and validation of ideas through online communities and even the lack of collaborative support and continued development of business ideas. The result obtained concluded that this platform boosts entrepreneurship, allowing people to get their ideas developed and realized more easily.
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Chen, Ya-Chi, and 陳雅琪. "Online Shopping Platform’s Business Models and Valuation : momo, PChome and GoHappy." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2r42kr.
Full textAbstract:
碩士國立中興大學
高階經理人碩士在職專班
106
Benefited by the cheaper internet access and cellphone availability, the omni channel and internet of things have become the latest topic, further promoting ecommerce to be the hottest trend. Nowadays, e-commerce growth is in record breaking speed, a force to be reckoned in Taiwanese retailing market. The light asset characteristics, and gradually towards heavy asset investment. In 2016, Jack Ma, the founder of Alibaba group, stated that ecommerce market will disappear in 2017 and be replaced by a brand new retailing concept. Will this transform the business model of ecommerce? How will this affect overall market and stock performance? In the past, papers only emphasized on value creation and successful corporate management models, but never dived deep into business model and business evaluation of the corresponding. This paper focuses on three major cases: PChome, Momo, and GoHappy, analyzing their business model and evaluating each of their performance. We had clearly insight their current statuses and future trends through analyzing current ecommerce business model.
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Wu, Yabo. "Regulating online ride-hailing platforms: comparing policy responses in Beijing and Shanghai to business conflicts and national policy." Thesis, 2020. http://hdl.handle.net/1828/12007.
Full textAbstract:
Existing studies on the formulation of regulations for online ride-hailing platforms merely see the process as a struggle between interest groups. They do not address how policymakers perceive this struggle and act on their own initiative to govern these platforms. This study supplements existing studies by exploring how the metropolitan governments of two Chinese cities, Beijing and Shanghai, perceived conflicts between contending forms of chauffeur businesses and brought in regulations for new platform ventures. This thesis employs a policy change approach in the Chinese authoritarian context and reaches three conclusions. Firstly, it explains that the "special interests" of taxi entities institutionalized by the old regulatory regimes for taxi businesses incentivized the two metropolitan governments to protect taxi entities. Thus, even if Beijing and Shanghai had different first responses towards platforms with one initially emphasizing "cracking-down" and the other working on a "loose" regulatory approach, they adopted similar platform-capping policies. Secondly, this thesis finds that the two metropolitan governments cautiously disobeyed the central government's "loose" directives for platforms by combining their capping policies with selectively implementing a central directive of differentiating the markets of ride-hailing platforms and taxi operators. Thirdly, this thesis addresses obstructions to the establishment of "new regulation" that respects the business logic of platforms, which is proposed by the platform coalition. It argues that the interaction between the vested "special interests" and the fragmentation of authority makes local governments resistant to this "new regulation."Graduate
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"Knowledge Sharing via Social Networking Platforms in Organizations." Doctoral diss., 2012. http://hdl.handle.net/2286/R.I.14754.
Full textAbstract:
abstract: Knowledge Management Systems have been actively promoted for decades within organizations but have frequently failed to be used. Recently, deployments of enterprise social networking platforms used for knowledge management have become commonplace. These platforms help harness the knowledge of workers by serving as repositories of knowledge as well as directories of knowledge holders. As with prior systems, a key challenge faced by organizations is how to initiate and maintain a minimum level of knowledge contributions. Existing IS literature on the causes of knowledge contributions shows conflicting findings. This work suggests that human factors, social networking platform technology and community factors, and environments internal to organizations are each necessary for understanding the causes of knowledge contributions. This work presents three studies that: 1) develop a framework for the analysis of knowledge contributions via social networking platforms, 2) demonstrate the impacts of different incentives and managerial controls, and 3) extend our understanding of group-level influences within organizations. With a better understanding of what drives knowledge contributions in a social networking platform used in organizations, we are better prepared as researchers to engage in research that reduces inconsistencies in the knowledge management literature, as well as more able to assist practitioners in designing optimal conditions for knowledge sharing within organizations.Dissertation/Thesis
Ph.D. Information Management 2012
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Jardim, Maria Beatriz Faria. "Plano de negócios: Tweezer's." Master's thesis, 2018. http://hdl.handle.net/10071/18091.
Full textAbstract:
Numa realidade onde mais de 70% da população portuguesa utiliza, constantemente, a
internet em diversas atividades diárias, e onde a procura por prestadores de serviços de
beleza tem aumentado significativamente, surge a necessidade deste setor se adaptar às
novas tendências digitais.
Através da observação de um exemplo prático e simples do nosso dia a dia, como uma
ida ao cabeleireiro, é possível identificar o desgaste e o esforço em concretizar uma
simples marcação na agenda de um prestador de serviços de beleza, implicando perda
tempo, quer para o prestador de serviços, quer para o consumidor final, bem como
insatisfação e perda de clientes. No entanto, os avanços tecnológicos digitais têm vindo a
proporcionar várias oportunidades às empresas de modo a que estas consigam melhorar
as suas operações, garantindo a melhor experiência ao consumidor final. Neste sentido,
foi identificada uma oportunidade de negócio.
Assim, o projeto tem como âmbito analisar a viabilidade da oportunidade de negócio
identificada, realizando um plano de negócio que permitirá reunir a informação necessária
e retirar conclusões referente à criação de valor do mesmo para os parceiros e
consumidores finais.In a reality where more than 70% of the Portuguese population constantly uses the internet in several daily activities, and where the demand for beauty service providers has increased significantly, there is a need in this sector to adapt to the new digital trends. Through an observation of a practical and simple example of our daily life, as a hairdresser booking, it is possible to identify the wear and the effort of making a simple appointment at a beauty service provider, implying loss of time for both the service provider and the consumer, as well as consumer insatisfaction. However, digital technology advances have been providing a several opportunities for companies to improve their operations to ensure the best consumer experience. In this sense, a business opportunity has been identified. Thus, the project aims to analyze the viability of the identified business opportunity, carrying out a business plan that will gather the necessary information and draw conclusions regarding the creation of value for the partners and final consumers.
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Azcue, Thomas Rodrigo Sande Lemos. "LANA business plan: e-marketplace for service providers." Master's thesis, 2019. http://hdl.handle.net/10071/20034.
Full textAbstract:
In today's digital age there are new approaches and tools to address different social issues, and this market gap is not an exception. Currently, the process of matching supply and demand of these general services is cumbersome for both parties. Despite the existence of tools such as social media, there have been very rare cases of clear success, and no clear solution in the Portuguese market.
After an initial and preliminary market analysis, a clear gap was identified between general service providers (e.g. electricians, plumbers, babysitters, house cleaning, etc.) and consumers of those services. Once this gap was identified, a thorough analysis of the situation was done and, from this analysis, the idea to develop a platform that helps link these two groups allowing them to easily access each other was born.
The idea behind LANA is of an online platform (mobile app or website) where people can post the services they need provided and suppliers can cater to these needs. Therefore, the proposed project in LANA's Business Plan is an innovative business solution based on the observed market and behavioral trends. The increase in popularity of the sharing and gig economy is a clear opportunity and, aligned with the digital growth that is currently taking place, a differentiating offer can be launched onto the market.
The project consists of the development of the marketing and operations components of the business. In the financial analysis, three different scenarios were evaluated in order to evaluate the possible levels of success.
The developed model proves the economic viability of the project, indicating it is a project worthy of investment.A atual época digital oferece cada vez mais abordagens e ferramentas para abordar questões sociais, e este caso não é exceção. Atualmente, o processo de satisfazer a procura e oferta destes serviços gerais é uma tarefa pesada para ambos os participantes. Apesar da existência de ferramentas como as redes sociais, são raros os casos bem-sucedidos e não existe nenhuma solução clara no mercado Português. Uma primeira análise do mercado conduziu à identificação de um hiato no que concerne ao acesso facilitado entre os prestadores de serviços (e.g. eletricistas, canalizadores, baby-sitters, serviços de limpeza, etc.) e os consumidores desses mesmos serviços. Uma vez identificada esta lacuna, foi desenvolvida uma análise aprofundada da situação em causa, da qual surgiu a ideia de desenvolver uma plataforma que ajude a unir as duas partes, diminuindo o espaço que as separa. A ideia de fundo da LANA é uma plataforma online (aplicação móvel ou website) onde as pessoas podem expor os serviços que precisam que sejam prestados e os prestadores podem satisfazer essas necessidades. Desta feita, o projeto proposto no plano de negócios da LANA é uma solução inovadora que tem como base as tendências de mercado e comportamentais observadas. O aumento da popularidade do conceito de economia partilhada é uma oportunidade evidente que, alinhada com o atual crescimento, torna esta uma oferta diferenciadora que pode ser lançada no mercado. O projeto consiste no desenvolvimento das componentes operacionais e de marketing do negócio. Na análise financeira, são detalhados três cenários distintos para que se possa observar os diferentes níveis de potencial sucesso. O modelo proposto comprova a viabilidade financeira do projeto, indicando assim que se trata de um projeto merecedor de investimento.