Journal articles on the topic 'Online advertising value'
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Nisfullah, Asy'Ari, Armianto Armianto, and Nazaina Nazaina. "THE EFFECT OF ONLINE ADVERTISING (ONLINE ADVERTISING) ON CONSUMER BUYING INTEREST IN BUYING APPLICATIONS ONLINE WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE." International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) 1, no. 1 (December 26, 2021): 29–38. http://dx.doi.org/10.54443/ijset.v1i1.4.
Full textHo, Vi Truc. "Factors affecting the value of online advertising among Vietnamese youths." Independent Journal of Management & Production 13, no. 5 (July 1, 2022): 1216–34. http://dx.doi.org/10.14807/ijmp.v13i5.1694.
Full textBourreau, Marc, Bernard Caillaud, and Romain de Nijs. "The Value of Consumer Data in Online Advertising." Review of Network Economics 16, no. 3 (September 26, 2017): 269–89. http://dx.doi.org/10.1515/rne-2017-0066.
Full textYan, Ke, Shuai Liu, Min Zuo, Jiamin Zheng, and Yadong Xu. "Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value." Systems 10, no. 3 (June 7, 2022): 76. http://dx.doi.org/10.3390/systems10030076.
Full textZha, Xianjin, Jing Li, and Yalan Yan. "Advertising value and credibility transfer: attitude towards web advertising and online information acquisition." Behaviour & Information Technology 34, no. 5 (November 24, 2014): 520–32. http://dx.doi.org/10.1080/0144929x.2014.978380.
Full textAstiana, Melia. "Peran Sikap dan Kemampuan Mengingat Iklan Online Terhadap Keputusan Pembelian Traveloka." Jurnal Manajemen Bisnis 18, no. 1 (January 30, 2021): 53–69. http://dx.doi.org/10.38043/jmb.v18i1.2786.
Full textSridhar, Shrihari, Frank Germann, Charles Kang, and Rajdeep Grewal. "Relating Online, Regional, and National Advertising to Firm Value." Journal of Marketing 80, no. 4 (July 2016): 39–55. http://dx.doi.org/10.1509/jm.14.0231.
Full textRamadan, Zahy Bashir, Ibrahim Abosag, and Vesna Zabkar. "All in the value." European Journal of Marketing 52, no. 7/8 (July 9, 2018): 1704–26. http://dx.doi.org/10.1108/ejm-03-2017-0189.
Full textPeng, Jianping, Guoying Zhang, Shaoling Zhang, Xin Dai, and Jing Li. "Effects of online advertising on automobile sales." Management Decision 52, no. 5 (June 10, 2014): 834–51. http://dx.doi.org/10.1108/md-10-2012-0753.
Full textLin, Shan, Shuai Yang, Minghui Ma, and Jian Huang. "Value co-creation on social media." International Journal of Contemporary Hospitality Management 30, no. 4 (April 9, 2018): 2153–74. http://dx.doi.org/10.1108/ijchm-08-2016-0484.
Full textTorres, Ariana P., Alicia L. Rihn, Susan S. Barton, Bridget K. Behe, and Hayk Khachatryan. "Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies in the U.S. Green Industry." HortScience 56, no. 6 (June 2021): 659–66. http://dx.doi.org/10.21273/hortsci15766-21.
Full textNaser, Mohd Nabil Ahmad, and Syamsyul Anuar Ismail. "THE INFLUENCE OF ADVERTISING VALUE ON ATTITUDE TOWARD POLITICAL ADVERTISING IN SOCIAL MEDIA AMONG UNIVERSITY STUDENTS." International Journal of Politics, Public Policy and Social Works 2, no. 7 (December 14, 2020): 93–107. http://dx.doi.org/10.35631/ijppsw.27007.
Full textDjafarova, Elmira, and Kristina Kramer. "YouTube advertising: Exploring its effectiveness." Marketing Review 19, no. 1 (November 29, 2019): 127–45. http://dx.doi.org/10.1362/146934719x15633618140855.
Full textMustafi, Mohitul Ameen Ahmed, and Md Sajjad Hosain. "The role of online advertising on purchase intention of smartphones: mediating effects of flow experience and advertising value." Journal of Contemporary Marketing Science 3, no. 3 (October 12, 2020): 385–410. http://dx.doi.org/10.1108/jcmars-05-2020-0024.
Full textWatts, Alison. "Fairness and Efficiency in Online Advertising Mechanisms." Games 12, no. 2 (April 15, 2021): 36. http://dx.doi.org/10.3390/g12020036.
Full textChristian, Joshua, Febby Karissa, Boas Handoyo, and Ferdi Antonio. "The Effect of Perceived Ads Personalization Toward Online Impulse Buying Tendency with Mediating and Moderating Variables, Evidence from Indonesian Millennial E-Commerce Customers." KINERJA 25, no. 1 (April 1, 2021): 103–20. http://dx.doi.org/10.24002/kinerja.v25i1.4357.
Full textBehboudi, Mehdi, Hossein Vazifehdoust, Kobra Najafi, and Mina Najafi. "Using rational and emotional appeals in online advertisements for Muslim customers." Journal of Islamic Marketing 5, no. 1 (March 4, 2014): 97–124. http://dx.doi.org/10.1108/jima-07-2012-0039.
Full textSuryadinningrat, Fickar. "PROFIL TIPE TESTIMONIAL ONLINE PADA PRODUK KOMPUTER TERHADAP SIKAP ATAS IKLAN & SIKAP ATAS PERILAKU MEMBELI." JPPP - Jurnal Penelitian dan Pengukuran Psikologi 1, no. 1 (October 30, 2012): 85. http://dx.doi.org/10.21009/jppp.011.12.
Full textHeidary Dahooie, Jalil, Mehrdad Estiri, Mahshid Janmohammadi, Edmundas Kazimieras Zavadskas, and Zenonas Turskis. "A novel advertising media selection framework for online games in an intuitionistic fuzzy environment." Oeconomia Copernicana 13, no. 1 (March 30, 2022): 109–50. http://dx.doi.org/10.24136/oc.2022.004.
Full textSykes, Janine. "Locating the value and opportunities for online collaborative creativity within advertising." Art, Design & Communication in Higher Education 11, no. 2 (December 1, 2012): 91–109. http://dx.doi.org/10.1386/adch.11.2.91_1.
Full textZhao, Kaifeng, Seyed Hanif Mahboobi, and Saeed R. Bagheri. "Revenue-based attribution modeling for online advertising." International Journal of Market Research 61, no. 2 (May 22, 2018): 195–209. http://dx.doi.org/10.1177/1470785318774447.
Full textSheng, Mengyan, and Norazlyn Kamal Basha. "A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention." WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 18 (July 29, 2022): 1055–72. http://dx.doi.org/10.37394/232015.2022.18.101.
Full textLawlor, Margaret-Anne, Áine Dunne, and Jennifer Rowley. "Young consumers’ brand communications literacy in a social networking site context." European Journal of Marketing 50, no. 11 (November 14, 2016): 2018–40. http://dx.doi.org/10.1108/ejm-06-2015-0395.
Full textBayer, Emanuel, Shuba Srinivasan, Edward J. Riedl, and Bernd Skiera. "The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value." International Journal of Research in Marketing 37, no. 4 (December 2020): 789–804. http://dx.doi.org/10.1016/j.ijresmar.2020.02.002.
Full textEshghi, Abdolreza, Juhi Gahlot Sarkar, and Abhigyan Sarkar. "Impact of online advertising on adolescent’s brand attitudes." Marketing Intelligence & Planning 35, no. 6 (September 4, 2017): 706–23. http://dx.doi.org/10.1108/mip-11-2016-0213.
Full textCho, Taesoo, Taeyoung Cho, Guosong Zhao, and Hao Zhang. "The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value." Sustainability 12, no. 11 (May 26, 2020): 4339. http://dx.doi.org/10.3390/su12114339.
Full textIdemudia, Efosa. "A Comprehensive Summary Review of Internet Advertising and Online Market Places that Provides Detailed Insights and Understanding On What Information Systems Discipline is About." International Journal of Technology Diffusion 5, no. 1 (January 2014): 56–72. http://dx.doi.org/10.4018/ijtd.2014010105.
Full textSimanjuntak, Jontro. "PENGARUH IKLAN, KUALITAS LAYANAN DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI PADA TOKO ONLINE LAZADA." E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis 13, no. 1 (June 25, 2020): 1–12. http://dx.doi.org/10.51903/e-bisnis.v13i1.143.
Full textLascu, Dana-Nicoleta, Marta Marcheva, and Kendree Thieringer. "Magazine online advertising in France and the United States." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 120–35. http://dx.doi.org/10.1108/jfmm-09-2014-0063.
Full textYaseen, Safeena, Syed Amir Saeed, Muhammad Ibtesam Mazahir, and Sara Chinnasamy. "Antecedents of Attitude towards Advertising of Controversial Products in Digital Media." Market Forces 15, no. 2 (December 1, 2020): 22. http://dx.doi.org/10.51153/mf.v15i2.460.
Full textWu, Chunhua. "Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis." Marketing Science 34, no. 6 (November 2015): 906–21. http://dx.doi.org/10.1287/mksc.2015.0944.
Full textMurillo-Zegarra, Miluska, Carla Ruiz-Mafe, and Silvia Sanz-Blas. "The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps." Sustainability 12, no. 17 (August 20, 2020): 6753. http://dx.doi.org/10.3390/su12176753.
Full textMicu, Anca C., and Iryna Pentina. "Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads." Internet Research 25, no. 3 (June 1, 2015): 378–98. http://dx.doi.org/10.1108/intr-11-2012-0242.
Full textChan, Kara, Lennon Tsang, and Yanni Ma. "Consumers’ attitudes toward advertising by traditional Chinese medicine practitioners." Media and communication as antecedents to the transformation agenda in Malaysia 25, no. 2 (December 7, 2015): 305–22. http://dx.doi.org/10.1075/japc.25.2.11cha.
Full textMa, Buqing, Xiaoyan Xu, Yanhong Sun, and Yiwen Bian. "Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost." Kybernetes 46, no. 2 (February 6, 2017): 291–309. http://dx.doi.org/10.1108/k-10-2016-0296.
Full textGraham, Kenneth Wilson, and Kelly M. Wilder. "Consumer-brand identity and online advertising message elaboration." Journal of Research in Interactive Marketing 14, no. 1 (March 23, 2020): 111–32. http://dx.doi.org/10.1108/jrim-01-2019-0011.
Full textTseng, Chung-Hui, and Tseng-Lung Huang. "Internet advertising video facilitating health communication." Internet Research 26, no. 1 (February 1, 2016): 236–64. http://dx.doi.org/10.1108/intr-09-2014-0217.
Full textWendt, Lars Michael, Joachim Griesbaum, and Ralph Kölle. "Product advertising and viral stealth marketing in online videos." Aslib Journal of Information Management 68, no. 3 (May 16, 2016): 250–64. http://dx.doi.org/10.1108/ajim-11-2015-0174.
Full textWijaya, Shendy Andrie, Arie Eko Cahyono, and Siti Ukrimatul Irhamniah. "Pengaruh Penggunaan Iklan dan Brand Ambassador Terhadap Minat Beli Konsumen Pada Layanan Bimbel Online." Jurnal Pendidikan Ekonomi (JUPE) 10, no. 3 (August 31, 2022): 277–82. http://dx.doi.org/10.26740/jupe.v10n3.p277-282.
Full textZhou, Yang, Zubair Ahmad, Hassan Alsuhabi, M. Yusuf, Ibrahim Alkhairy, and A. M. Sharawy. "Impact of YouTube Advertising on Sales with Regression Analysis and Statistical Modeling: Usefulness of Online Media in Business." Computational Intelligence and Neuroscience 2021 (September 7, 2021): 1–10. http://dx.doi.org/10.1155/2021/9863155.
Full textBroeder, Peter, and Hessel Snijder. "Colour in Online Advertising: Going for Trust, Which Blue is a Must?" Marketing – from Information to Decision Journal 2, no. 1 (June 1, 2019): 5–15. http://dx.doi.org/10.2478/midj-2019-0001.
Full textYuchen, Zhu, Mao Jia, and Wang Xi. "Gender Representation in Chinese Tobacco Advertising." Tobacco Regulatory Science 7, no. 5 (September 30, 2021): 2687–700. http://dx.doi.org/10.18001/trs.7.5.1.39.
Full textOnișor, Lucian-Florin, and Daniela Ioniță. "HOW ADVERTISING AVOIDANCE AFFECTS VISUAL ATTENTION AND MEMORY OF ADVERTISEMENTS." Journal of Business Economics and Management 22, no. 3 (March 25, 2021): 656–74. http://dx.doi.org/10.3846/jbem.2021.14546.
Full textPrasetyo, Agung Slamet. "Strategi Komunikasi Pemasaran Bisnis Tiket Online Studi Kasus Tiket2.Com." Kajian Bisnis STIE Widya Wiwaha 25, no. 1 (March 21, 2017): 74–87. http://dx.doi.org/10.32477/jkb.v25i1.231.
Full textJain, Geetika, Sapna Rakesh, and Kostubh Raman Chaturvedi. "Online Video Advertisements' Effect on Purchase Intention." International Journal of E-Business Research 14, no. 2 (April 2018): 87–101. http://dx.doi.org/10.4018/ijebr.2018040106.
Full textGana bisatya, Sanggya, and I. Made Sukresna. "Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor." International Journal of Scientific Research and Management 10, no. 12 (December 13, 2022): 4303–13. http://dx.doi.org/10.18535/ijsrm/v10i12.em04.
Full textGeng, Tong, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, and Shurui Fan. "Comparison Lift: Bandit-based Experimentation System for Online Advertising." Proceedings of the AAAI Conference on Artificial Intelligence 35, no. 17 (May 18, 2021): 15117–26. http://dx.doi.org/10.1609/aaai.v35i17.17775.
Full textVaidya, Rashesh. "Effectiveness of Nepalese Online Advertisement in Recalling a Product." Journal of Nepalese Business Studies 15, no. 1 (December 28, 2022): 72–82. http://dx.doi.org/10.3126/jnbs.v15i1.50385.
Full textGong, Shiyang, Wanqin Wang, and Qian Li. "Marketing communication in the digital age: online ads, online WOM and mobile game adoptions." Nankai Business Review International 10, no. 3 (August 5, 2019): 382–407. http://dx.doi.org/10.1108/nbri-12-2018-0073.
Full textChoi, Hana, Carl F. Mela, Santiago R. Balseiro, and Adam Leary. "Online Display Advertising Markets: A Literature Review and Future Directions." Information Systems Research 31, no. 2 (June 2020): 556–75. http://dx.doi.org/10.1287/isre.2019.0902.
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