Academic literature on the topic 'On-line gambling'
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Journal articles on the topic "On-line gambling":
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Calvosa, Paolo. "Responsible Gambling Strategies for Internet Gambling: An Empirical Investigation into the Italian Gambling Market." International Journal of Business and Management 12, no. 7 (June 6, 2017): 17. http://dx.doi.org/10.5539/ijbm.v12n7p17.
Abstract:
The aim of this study is to analyse, in the Italian sports betting sector, the impact of Internet gambling on the level of consumption of gambling products and the responsible gambling strategies adopted by the on line gambling operators. From the methodological viewpoint the research work has been organised into two phases. In the first phase, an empirical investigation has been carried out on a sample of Italian consumers directed towards measuring the impact that the use of the Internet has on the volume of bets made on sports events. In the second phase, an analytical work has been performed on the on line gambling websites of the main operators of the Italian sports betting market, directed towards examining the measures adopted for promoting responsible gambling. The results of the empirical research indicate, on the one hand, that in the Italian market, as has happened in other national gambling markets, the legalization of on line sports betting may determine an increase in the level of consumption of gambling products and, thus, in the potential risks of excessive gambling; and, on the other hand, that the normative approach adopted in the Italian gambling market, based on a ‘concession model’ which provides for a strong public control of the gambling operators, has favoured a widespread adoption by the on line betting companies of an articulated series of measures aimed towards harm minimisation in Internet gambling. Thus, the findings of this study contribute towards the economic-managerial literature on the theme of firms’ social responsibility by providing important insights for gambling firms and public policy makers regarding the responsible gambling strategies for Internet gambling adoptable in the markets, such as the Italian one, in which on line gambling is fully regulated.
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Calvosa, Paolo. "The Impact of the Structural Characteristics of Poker on Market Evolution and Competitive Dynamics in the Internet Poker Industry in Italy." International Journal of Business and Management 14, no. 10 (September 5, 2019): 155. http://dx.doi.org/10.5539/ijbm.v14n10p155.
Abstract:
The aim of this study is to analyze the impact that the specific nature and characteristics of the game of poker have had on the development of the Internet poker industry in Italy and on the competitive strategies of on line gambling operators. It facilitates the overall understanding of the different effects that the legalization of Internet gambling in Italy has had on the evolution of the poker industry, in respect to other gambling sectors. Based of existing literature, the study has shown that two distinctive features define the game of Internet poker. The first is connected to the nature of games of skill that distinguishes poker; the second, instead, is linked to the fact that Internet poker is a ‘player-versus-player game’, i.e. it requires the simultaneous presence at gaming tables by multiple players. In order to analyze the market dynamics of the Internet poker industry, from a methodological viewpoint the study is supported by an empirical investigation that concerned all the ‘on line poker rooms’ in Italy that were remote gambling licenses or sub-licensees in 2018. The results of the empirical analysis have highlighted that the progress of market sales and competitive strategies that have typified the evolution of the on line poker market in Italy seem to be strongly influenced by the specific characteristics of the game of poker. This has led to the affirmation of a distinctive structure of competition in this market, that differs from that of other categories of on line games. The empirical analysis carried out has also made it possible to show that the legalization of on line gambling, that started in 2008, has opened the Italian regulated gambling industry to competition from foreign ‘Internet pure players’, who have acquired a strong market position in the on line poker sector. The results of the research provide interesting indications to policy makers in the field of the regulation of on line gambling and also bring out interesting implications of a managerial nature that help to devise competitive strategies more consistent with the specific characteristics of the game of poker.
3
Villeneuve, Jean-Patrick. "Gambling Regulation and Risk." European Journal of Risk Regulation 1, no. 4 (December 2010): 415–18. http://dx.doi.org/10.1017/s1867299x00000878.
Abstract:
This section discusses the regulation of “lifestyle risks”, a term that can apply to both substances and behaviours. Lifestyle risks take place along the line of “abstinence – consumption – abuse – addiction”. This can concern substances such as food, alcohol or drugs, as well as behaviours such as gambling or sports. The section also addresses the question of the appropriate point of equilibrium between free choice and state intervention (regulation), as well as the question of when risks can be considered to be acceptable or tolerable. In line with the interdisciplinary scope of the journal, the section aims at updating readers on both the regulatory and the scientific developments in the field. It analyses legislative initiatives and judicial decisions and at the same time it provides insight into recent empirical studies on lifestyle risks.
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Stewart, Melissa J., Parnell L. Davis MacNevin, David C. Hodgins, Sean P. Barrett, Jennifer Swansburg, and Sherry H. Stewart. "Motivation-Matched Approach to the Treatment of Problem Gambling: A Case Series Pilot Study." Journal of Gambling Issues, no. 33 (August 1, 2016): 124. http://dx.doi.org/10.4309/jgi.2016.33.8.
Abstract:
The aim of the present case series was to provide a preliminary assessment of the utility of a motivation-matched treatment for problem gamblers. On the basis of their primary underlying motivations for gambling, 6 problem gamblers received either action-motivated (n = 4) or escape-motivated (n = 2) treatment. Drawing upon a cognitive-behavioural framework, this 6-session motivation-matched treatment was designed to address gamblers' maladaptive motivations for gambling (i.e., the need or desire for "escape" or "action"), as well as the effects of conditioning and maladaptive thinking patterns unique to each gambling motive subtype. Assessments were conducted at pre-treatment, post-treatment, and 3- and 6-month follow-up. Primary outcome measures included gambling behaviour (i.e., gambling frequency, time, and money spent gambling), severity of gambling problems, and gambling-related impairment or disability; secondary outcome measures included gambling-related craving, gambling abstinence self-efficacy, positively and negatively reinforcing gambling situations, and gambling outcome expectancies. Overall, participants showed pre- to post-treatment improvements on the majority of these measures, with relatively less immediate post-treatment treatment gains observed on measures that assessed positively and negatively reinforcing gambling situations and gambling-related impairment or disability. However, treatment gains at the 3- and 6-month follow-up were shown for most participants on these latter measures as well. Findings suggest promise for this novel treatment approach. The next step in this line of research is to conduct a randomized, controlled trial to compare the efficacy of this motivation-matched treatment for disordered gambling with treatment as usual.
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Hahmann, Tara, and Eva Monson. "Rationalization as a Dissonance Management Strategy among Electronic Gambling Machine Players." Critical Gambling Studies 2, no. 1 (May 19, 2021): 76–86. http://dx.doi.org/10.29173/cgs32.
Abstract:
Erroneous gambling-related beliefs are well researched in light of their association with problem gambling, with some research suggesting these beliefs also serve as justifications for gambling behaviour. The process of justification (i.e., rationalization) can provide insights into how those who gamble resolve dissonance resulting from persistent loss in the gambling context. Using in-depth interviews of 43 participants who identified electronic gambling machines as their preferred game type and were either experiencing gambling problems or were at risk of developing a problem, this study details how dissonance is managed through rationalizations in line with the Dawson (1999) framework. This framework is based on research of religious groups surviving prophetic disconfirmation and is employed here to highlight the contextual and socio-cultural underpinnings of rationalizations along with their supernatural and pseudo-religious qualities. Rationalizations reflect broader socio-cultural beliefs around morality, work, speculation, perseverance, and the supernatural. Implications for treatment are discussed.
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Toporetska, Zoriana. "REFORMING OF GAMBLING TAXATION IN UKRAINE IN THE CONTEXT OF THE EUROPEAN INTEGRATION." Baltic Journal of Legal and Social Sciences, no. 4 (January 2, 2023): 94–104. http://dx.doi.org/10.30525/2592-8813-2022-4-12.
Abstract:
The article is devoted studding the reforming of gambling taxation in Ukraine in order to choose the most optimal model of taxation for Ukraine, taking into account the foreign experience of European countries, Ukraine’s commitments to the EU. By signing the Association Agreement with the EU, Ukraine has committed itself to bringing its national legislation in line with EU law. There are no direct commitments of Ukraine to the EU to establish some regulation of the gambling business in Ukraine. However, all European countries regulate gambling at the level of national legislation. Gambling has been allowed in Ukraine since 2020, but the current model of gambling taxation creates an excessive tax burden on the industry and contributes to the spread of illegal gambling. The article analyzes the current model of gambling taxation in relation to the cost of the license and in comparison with the tax models of other European countries. The authors conclude that European countries use a simple approach: "expensive" licenses – low taxes or "cheap" licenses – high taxes. However, Ukraine regulates gambling on the principle "expensive" licenses – high taxes, which does not contribute to the development of the legal gambling market, but on the contrary, the gambling business operates illegally. The authors also analyzed existing proposals to change the gambling tax system, as proposed in Bill №2713-d, and concluded that the proposed model contains a number of gaps that, if passed, could be used to commit crimes related to with the gambling business, and, as a consequence, to the growth of crime in Ukraine as a whole. Among the crimes related to the gambling business, the authors include: legalization of proceeds from crime (arms, drugs, smuggling, etc.); legalization of corrupt income; tax evasion, etc. In this article, the authors provide specific suggestions for improving the provisions of the bill, which will significantly reduce the risk of gambling-related crime.
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McMullan, John L., and Delthia Miller. "All in! The commercial advertising of offshore gambling on television." Journal of Gambling Issues, no. 22 (December 1, 2008): 230. http://dx.doi.org/10.4309/jgi.2008.22.6.
Abstract:
There is a paucity of research on the advertising of gambling, especially the intensely marketed Internet poker and blackjack games. This study examines ads that aired on cable television in one Canadian jurisdiction. Using quantitative and qualitative methods, we analyze 64 distinct commercials that aired 904 times over a 6-month period. Our findings show that these ads target audiences along age, gender, and ethnic lines and mobilize celebrities, excitement, and humour as persuasive techniques to promote the view that on-line gambling is an entertainment experience in which skill prevails over luck, winning dominates losing, fantasy overshadows reality, leisure trumps work, and the potential for personal change eclipses the routines of everyday life. We conclude that the e-gambling advertising assemblage, with its high-volume exposure, attractiveness, pervasiveness, and repetitiveness of messaging is now an embedded feature of everyday life that is especially connected to popular sport culture and to the fun ethic of contemporary consumer culture.
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Lee, Uibin, Lauren E. Lewis, and Devin J. Mills. "Association between gambling and financial trading: A systemic review." F1000Research 12 (January 30, 2023): 111. http://dx.doi.org/10.12688/f1000research.129754.1.
Abstract:
Background: Financial trading is often categorized separately from traditional forms of gambling (e.g., blackjack, poker, lottery, slot machines), as it is often viewed from an investing lens. However, the arbitrary line separating investing from gambling has become increasingly questioned, especially as it relates to high-risk trading behaviors (e.g., day trading, trading on margin) and riskier financial assets (e.g., options, cryptocurrencies). Further, the risk of gambling-related harms among financial traders appears to be amplified by new financial technologies, which have increased access to riskier financial assets and have encouraged riskier trading behaviors. Thus, the aim of the present study is to systematically review the literature assessing problem gambling among financial traders as well as the association between financial trading frequency and problem gambling. Methods: Twelve articles from three databases (SCOPUS, PsycINFO, and Web of Science) met the inclusion criteria, and were reviewed. Results: The prevalence of problem gambling was generally higher among individuals who engage in trading financial products, but rates varied substantially (1.4% to 47.2%) due in large part to differences in the study population, the problem gambling measures used, and the cutoff scores employed. Similarly, financial trading frequency was consistently associated with more severe problem gambling, but the strength of these associations ranged across studies. Conclusion: Collectively, while findings from these studies suggest that financial traders are at greater risk for problem gambling, it is evident that trading riskier assets and engaging in riskier trading behaviors place individuals at a substantially greater risk for problem gambling. Recommendations for future research include focusing on at-risk populations, practical implications for the intervention and policy, and emerging issues of digital technologies.
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Zentall, Thomas R. "An Animal Model of Human Gambling." International Journal of Psychological Research 9, no. 2 (July 1, 2016): 96–112. http://dx.doi.org/10.21500/20112084.2284.
Abstract:
Human gambling generally involves taking a risk on a low probability high outcome alternative over the more economically optimal high probability low outcome alternative (not gambling). Surprisingly, although optimal foraging theory suggests that animals should be sensitive to the overall probability of reinforcement, the results of many experiments suggest otherwise. For example, they do not prefer an alternative that 100% of the time provides them with a stimulus that always predicts reinforcement over an alternative that provides them with a stimulus that predicts reinforcement 50% of the time. This line of research leads to the conclusion that preference depends on the predictive value of the stimulus that follows and surprisingly, not on its frequency. A similar mechanism likely accounts for the suboptimal choice that humans have to engage in commercial gambling.
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Max, Raphael, Alexander Kriebitz, and Christoph Luetge. "Economic Activities Under Uncertainty: The Difference Between Speculation, Investment and Gambling." Journal of Management and Sustainability 10, no. 1 (January 20, 2020): 28. http://dx.doi.org/10.5539/jms.v10n1p28.
Abstract:
In the ethical discourse about financial markets, the terms “investment”, “speculation” and “gambling” often seem confusing and lack a clear distinction. The inconsistent use of this terminology has concrete consequences for the public perception. We attempt to establish a concept which draws a clear line between these activities and can serve as a baseline for discourse about how to assess investment, speculation and gambling on a normative level. We analyze existing literature and develop a conceptual framework to provide an overview of the differences between investment, speculation and gambling. We conclude that gambling differs structurally from investment and speculation in terms of the classic distinction between risk and uncertainty and the separation between consuming and non-consuming activities. Moreover, we arrive at the conclusion that investment and speculation share too many similarities to be separated in a consistent way.
Dissertations / Theses on the topic "On-line gambling":
1
Burgess, John W. "Development of an on-line gaming tutorial Texas Hold'em PRO Accelerator." Menomonie, WI : University of Wisconsin--Stout, 2006. http://www.uwstout.edu/lib/thesis/2006/2006burgessj.pdf.
2
Zhao, Weiliang, University of Western Sydney, of Science Technology and Environment College, and School of Computing and Information Technology. "Security techniques for electronic commerce applications." THESIS_CSTE_CIT_Zhao_W.xml, 2003. http://handle.uws.edu.au:8081/1959.7/127.
Abstract:
Electronic commerce and the internet provide greater opportunities for companies and individual person to be involved in commercial activities; the involved parties may not know or trust each other or may even be mutually suspicious of each other. The issue of fairness becomes more critical and must be well addressed. The aim of this thesis is to investigate security solutions with fairness for on-line transactions. A fair trading protocol with credit payment is proposed. The proof of equivalence of discrete logarithm to discrete loglogarithm is employed as the main tool to construct the protocol. The scheme provides a unique link between payment and gambling outcome so that the winner can be ensured to get the payment. Since an optimal fair exchange method is used in gambling message exchange, the proposed system guarantees that no one can successfully cheat during a gambling process. Our system requires an off-line Trusted Third Party (TTP). If cheating occurs, the TTP can resolve the problem and make the gambling process fair. An efficient and secure poker scheme is proposed. It is based on multiple encryption and decryption of individual cards. The protocol satisfies all major security requirements of a real mental poker. It gets rid of the Card Salesman and guarantees minimal effect due to collusion. The protocol is secure and more efficient compared with other known protocols. The strategies of players can be kept confidential with the introduction of a Dealer. The protocol is suitable to be implemented in an on-line gambling card game. The implementation of the fair on-line gambling protocol has been demonstrated and all utility classes for the implementation have been defined.Master of Science (Hons)
3
Rafajlovič, Konštantín. "Obchodně ekonomické srovnání on-line a tradičního sázení." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15910.
Abstract:
The aim of this paper is to compare two forms of gambling: traditional and online. Gambling is characterized by the involvement of the government because of specific aspects of gambling. These include economic gain for the state's treasury, possible negative social impacts or money laundering. According to these aspects, the paper compares the legislation and economic specifics of both forms of gambling, but also focuses on e-commerce and how gambling went online.
4
Taylor, Kevin. "EXAMINING MINIMUM BETS’ INFLUENCE ON THE ACTUAL BET WAGERED ON FIXED LINE SLOT MACHINES: A DESCRIPTIVE ANALYSIS." OpenSIUC, 2016. https://opensiuc.lib.siu.edu/theses/1851.
Abstract:
A descriptive analysis was conducted to examine the influence minimum bets 30 credits and 50 credits had on the actual bets wagered on slot machines that operated on fixed-lines. Results suggested that slots with the lower minimum bets correlated with higher wagers. There was a total of 107 participants actively gambling at two casinos located just outside of Chicago, Illinois. The participant pool was divided between 37 males and 70 females. On average, the participants who played the slot machines with a minimum bet of 30 credits actually bet more than the participants who played the slot machines with a minimum bet of 50 credits. More notably, results from a Chi-square test for significance suggested that there is a significant influence between the minimum bet required to play and the presence, or absence, of “minimizers” and “maximizers” (p <.05). Additional data analyses where also conducted that examined gender’s role and wagering tendencies, including an independent t-test. The main purpose of this paper was to examine minimizing and maximizing gambling behavior across low-value and higher-value machines.
5
Zhao, Weiliang. "Security techniques for electronic commerce applications." Thesis, View thesis View thesis, 2003. http://handle.uws.edu.au:8081/1959.7/127.
Abstract:
Electronic commerce and the internet provide greater opportunities for companies and individual person to be involved in commercial activities; the involved parties may not know or trust each other or may even be mutually suspicious of each other. The issue of fairness becomes more critical and must be well addressed. The aim of this thesis is to investigate security solutions with fairness for on-line transactions. A fair trading protocol with credit payment is proposed. The proof of equivalence of discrete logarithm to discrete loglogarithm is employed as the main tool to construct the protocol. The scheme provides a unique link between payment and gambling outcome so that the winner can be ensured to get the payment. Since an optimal fair exchange method is used in gambling message exchange, the proposed system guarantees that no one can successfully cheat during a gambling process. Our system requires an off-line Trusted Third Party (TTP). If cheating occurs, the TTP can resolve the problem and make the gambling process fair. An efficient and secure poker scheme is proposed. It is based on multiple encryption and decryption of individual cards. The protocol satisfies all major security requirements of a real mental poker. It gets rid of the Card Salesman and guarantees minimal effect due to collusion. The protocol is secure and more efficient compared with other known protocols. The strategies of players can be kept confidential with the introduction of a Dealer. The protocol is suitable to be implemented in an on-line gambling card game. The implementation of the fair on-line gambling protocol has been demonstrated and all utility classes for the implementation have been defined.
6
Feliciano, Rafael Esteves. "O paradigma do modelo tributário nos jogos e apostas tanto territoriais como on-line." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/21151.
Abstract:
Mestrado em Contabilidade, Fiscalidade e Finanças EmpresariaisDurante séculos, os jogos e apostas foram vistos como um fenómeno reprovável e nocivo, não só pela incompatibilidade com os ideais religiosos, como também devido aos problemas éticos e morais a que estão associados. Contudo, apesar de não ser um fenómeno consensual, é inegável o constante crescimento que o mesmo tem tido nos últimos anos, não só a nível nacional, mas também internacional, principalmente no que concerne aos jogos e apostas on-line, uma vez que o desenvolvimento tecnológico dos meios digitais tem sido exponencial. Assim, torna-se bastante pertinente o estudo desta temática tão atual. O objeto empírico da investigação prende-se com alteração do modelo tributário em vigor, por um modelo baseado no princípio de tributação sobre o rendimento real. Esta investigação permitiu concluir que, de facto, a alteração do modelo tributário seria bastante benéfica para as entidades exploradoras, uma vez que os lucros iriam aumentar e consequentemente a performance económico-financeira sairia bastante fortalecida. No entanto, para o Estado, esta alteração não seria positiva, uma vez que a receita arrecadada através da carga tributária diminuiria consideravelmente. Deste modo, fica evidente que a opção tributaria pelo rendimento real seria então bastante benéfica, visto que aumenta a atratividade do setor e o interesse de possíveis novos investidores ingressarem no mercado dos jogos e apostas. É ainda de salientar que a opção pelo rendimento real salvaguarda o princípio da capacidade contributiva, princípio esse que, de acordo com o modelo tributário em vigor, pode ser colocado em causa.
For centuries, gambling and betting have been seen as a reprehensible and harmful phenomenon, not only because of its incompatibility with religious ideals, but also due to the ethical and moral issues with which they are associated. Although, and besides the fact that is not a consensual phenomenon, the constant growth that it has had in recent years is undeniable, not only at a national level, but also internationally, especially in what comes to on-line gambling and betting, given the exponential technological development of digital media. Thus, it is very relevant to study this current topic. The empirical subject of the investigation is related to the alteration of the current tax model, for a model based on the principle of real income taxation. This investigation allowed to conclude that, in fact, the modification of the tax model would be very beneficial for the exploiting entities, since the profits would increase and consequently the economic-financial performance would be greatly strengthened. However, for the State, this change would not be positive, since the revenue collected through the tax load would decrease considerably. Thus, it is evident that the tax option for real income would be quite beneficial, since it increases the attractiveness of the sector and the interest of possible new investors to enter the gambling and betting market. It should also be noted that the option for real income preserves the principle of ability to pay, a principle that, according to the tax model in force, can be called into question.
info:eu-repo/semantics/publishedVersion
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Bartůška, Martin. "Finančněprávní aspekty on-line hazardních her." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-389208.
Abstract:
Financial and Legal Aspects of Online Gambling Games Abstract I chose the topic of online gambling and its financial and legal aspects as the subject of this thesis. This work focuses on issues of old and new gambling legislation and provides comparison and evaluation of its changes. This work aims to study and evaluate in detail selected aspects of gambling with prevailing focus on the financial aspects of online gambling and its transformation as a result of the new legal regulation. Particular aspects were chosen in the perspective of latest development in gambling on the Czech market and in the perspective of the latest changes and other development associated with the new legal regulation. Purpous of this work is to introduce this subject to readers and help them understand selected topics. The text of the thesis is divided into three parts. The first part defines gambling and introduces gambling issues in such a way that the reader familiarizes himself with the basics and main concepts that are essential for other parts of this work. In addition to the grounds of this subject, it also focuses on gambling operators, licensing and supervision of gambling operatos. The end of the first part deals with offenses, gambling related crimes and relationship between them. The second part deals with online...
Books on the topic "On-line gambling":
1
Olmeda, Alberto Palomar. El juego on line. Cizur Menor, Navarra: Aranzadi, 2011.
2
Grossman, Larry. You can bet on it!: Inside secrets of sports betting from the men who set the line. New York: Cardoza Pub., 2004.
3
Twaddle, Kevin. Life on the line: How to lose a million and so much more. Edinburgh: Black & White Publishing, 2012.
4
French, Peter. The Gambling Handbook: The Illustrated Step-By-Step Guide to Playing and Winning On-Line and in the Casino. Quercus Books, 2006.
Book chapters on the topic "On-line gambling":
1
Roche, James, Pezhman Ghadimi, and Vincent Hargaden. "Analysis of Service Execution in the On-line Sports Gambling Industry." In Advances in Service Science, 169–80. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-04726-9_17.
2
Marston, Greg, Louise Humpage, Michelle Peterie, Philip Mendes, Shelley Bielefeld, and Zoe Staines. "Barriers To Implementing Compulsory Income Management." In Compulsory Income Management in Australia and New Zealand, 46–73. Policy Press, 2022. http://dx.doi.org/10.1332/policypress/9781447361497.003.0003.
Abstract:
The chapter examines policy implementation of compulsory income management, with consideration given to the limits of the consultation approaches used by government, the mixed economy of welfare in the delivery of compulsory income management, and the role of intermediaries such as front-line social services and for-profit companies that provide the cashless welfare technologies. The chapter details the range of practical and administrative issues that have been identified by research participants living on compulsory income management in Australia and New Zealand. The chapter also considers the perspectives of community stakeholders. What the empirical analysis highlights is that the majority of the people targeted by the policy do not see themselves as having a problem with alcohol or gambling, or in managing money. What they lack are the financial resources to meet their needs. The analysis also shows that, with some exceptions, the introduction of compulsory income management led to a further deterioration of people’s financial wellbeing.
3
Shi, Nansi, and David Bennett. "Deploying Internet Commerce in Lottery Businesses." In Internet Commerce and Software Agents, 58–73. IGI Global, 2001. http://dx.doi.org/10.4018/978-1-930708-01-3.ch004.
Abstract:
Commerce is essentially the exchange of goods and services in various forms between sellers and buyers, together with associated financial transactions. Electronic Commerce (EC) is the process of conducing commerce through electronic means, including any electronic commercial activity supported by IT (information technology) (Adam and Yesha, 1996; Kambil, 1997; Yen, 1998). In this sense, EC is not totally new. Industries have used various EC platforms such as advertising on TV and ordering by telephone or fax. Internet Commerce (IC), or Web Commerce, is a specific type of EC (Maddox, 1998; Minoli D. and Minoli E., 1997). While some traditional EC platforms such as TV and telephone have been used to build “TV-gambling” and “telephone-betting” systems for conducting lottery business, Internet Lottery Commerce (ILC) has been assessed as the most promising type of EC in the foreseeable future. There are many social and moral issues relating to the conduct of lottery business on-line. However, this chapter does not debate these but deals only with business and technology issues. The purpose of this chapter is to provide a structured guide to senior executives and strategic planners who are planning on, or interested in, ILC deployment and operation. The guide consists of several stages: (1) an explanation of the industry segment’s traits, value chain, and current status; (2) an analysis of the competition and business issues in the Internet era and an evaluation of the strategic resources; (3) a planning framework that addresses major infrastructure issues; and (4) recommendations comprising the construction of an ILC model, suggested principles, and an approach to strategic deployment. The chapter demonstrates the case for applying the proposed guideline within the lottery business. Faced with a quickly changing technological context, it pays special attention to constructing a conceptual framework that addresses the key components of an ILC model. ILC fulfils the major activities in a lottery commerce value chain—advertising, selling and delivering products, collecting payments for tickets, and paying prizes. Although the guideline has been devised for lottery businesses, it can be applied to many other industry sectors.