To see the other types of publications on this topic, follow the link: Nostalgia.
Journal articles on the topic 'Nostalgia'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Nostalgia.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Orlova, Vasilina. "“Communism Happened!”." Sibirica 22, no. 2 (June 1, 2023): 30–57. http://dx.doi.org/10.3167/sib.2023.220202.
Full textAbstract:
Abstract Nostalgia for the Soviet figures prominently in public imaginaries. Such nostalgia has been viewed as subverting and critiquing the post-Socialist neoliberal order. Others have suggested that “nostalgia” is a poor vocabulary for talking about post-Soviet affect. Ethnographic attention to nostalgia reveals a multiplicity of nostalgic registers. I argue that Soviet nostalgias can be roughly divided into lyrical, heroic, and practical. Lyrical nostalgia is for the Soviet time but without the corresponding ideological purchase. Heroic nostalgia pines for overcoming the difficulties associated with the Soviet period and its mission of constructing Communism. Practical nostalgia would like to restore the good associated with the Socialist period. Heroic nostalgia does not seem to be easily enlisted for restorative projects, and lyrical nostalgia is largely apolitical. Practical nostalgia, however, is deeply rooted in the conviction that the Soviet order of things was superior to the capitalistic order.
2
Lems, Annika. "Ambiguous longings: Nostalgia as the interplay among self, time and world." Critique of Anthropology 36, no. 4 (July 25, 2016): 419–38. http://dx.doi.org/10.1177/0308275x16654549.
Full textAbstract:
This article explores nostalgia’s multi-facetted character by linking its discursive and experiential dimensions. In a first move, I highlight its importance as an analytical category that grew out of a very particular history of knowledge. Focusing on a specific case that played a crucial role in the development of two distinct phases of nostalgia as a concept, I show how it has become inextricably linked to ideas of displacement and loss. In a second move, I juxtapose this metaphorical treatment of loss and nostalgia with a focus on the lifeworld of one individual who has experienced physical displacement. In focusing on two particular nostalgic moments in her life, I sketch the contours of an anthropological phenomenology of nostalgia.
3
Jenner, Mareike. "Netflix, nostalgia and transnational television." Journal of Popular Television 9, no. 3 (October 1, 2021): 301–5. http://dx.doi.org/10.1386/jptv_00058_1.
Full textAbstract:
This article offers an overview of the various kinds of nostalgia Netflix engages with. The focus here is self-produced originals and the way nostalgic elements are used to create different kinds of political outlooks within a transnational television environment. An underlying question is: in what ways can nostalgia be political within the transnational context of Netflix? The article explores this question while giving an overview of nostalgia’s use in different series, such as the culturally regressive politics of The Crown (2016‐present), the progressive social justice project of Sex Education (2019‐present) and the semiotic (if not political) project in series like Bridgerton (2020‐present).
4
Yang, Yi. "A Reappearance of Yesterday- Analysis of Storytelling Strategy in Nostalgic Cinema." Communications in Humanities Research 28, no. 1 (April 19, 2024): 248–54. http://dx.doi.org/10.54254/2753-7064/28/20230368.
Full textAbstract:
In the context of globalization, the public's demand for nostalgia has increased. Cinema has an advantage in conveying nostalgia by using visual and auditory stimulation and has become the main medium for nostalgia in modern society. In this paper, the first part is about nostalgia and nostalgic cinema. Depending on the subject that triggers the nostalgia, nostalgic cinema is simply divided into three categories. The reasons for the demand for nostalgia are discussed, which are related to the interval between reality and tradition, commercialism, and modernism. The other part is about the storytelling strategies of nostalgic cinema. Storytelling strategies of contemporary, nostalgic cinema are analyzed from the perspectives of color, frame, diegetic sound, and motif, respectively. Specific movies are used for analysis, data study, and cross-subject study are used in this paper. With the constant updating of information technology, views on the future direction of nostalgic cinema research are presented at the end of the paper.
5
Zeng, Yanfang, and Rui Xu. "An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism." Sustainability 13, no. 21 (November 6, 2021): 12273. http://dx.doi.org/10.3390/su132112273.
Full textAbstract:
Diaspora tourism has become a significant market niche under globalization, but diaspora tourism to China has been less studied. This paper explores the relationships between nostalgia, involvement, and behavioral intention in diaspora tourism of the Chinese diaspora. By investigating 303 overseas Chinese, we use quantitative methodologies to measure the nostalgia of the Chinese diaspora and identify three segments of Chinese diasporic tourists based on their nostalgia: extremely nostalgic, nostalgic, and moderately nostalgic. Demographic features of each segment and attitude toward home-return travel are depicted. The findings suggest that the level of nostalgia has influences on the perception of home-return travel for the diaspora. For the strongly nostalgic groups, home-return travel is an important way to build and express their identity. For the moderately nostalgic group, home-return travel is regarded as a pleasure-driven activity. This study extends the theoretical understanding of diaspora nostalgia and also has practical implications for the marketing and construction of destinations.
6
Putri, Felicia Ratriana. "PESAN NOSTALGIA MARKETING DALAM KONTEN INSTAGRAM (STUDI PADA FOLLOWERS JRNY COFFEE AND RECORDS)." Journal Acta Diurna 19, no. 1 (April 21, 2023): 90. http://dx.doi.org/10.20884/1.actadiurna.2023.19.1.7316.
Full textAbstract:
Abstract. Nostalgia is becoming a trend in various fields, which is shown through popular culture in the past, popular again in the present. Therefore, Nostalgia can be used as a company positioning because it is a form of emotional attraction. It can be execute in the nostalgic marketing activities such as promotions through social media. This research will examine JRNY Coffee and Records to determine and describe nostalgic marketing messages in the Instagram content, received by the followers. This research is a descriptive qualitative study with the data collection technique is by interviews and document studies. From this research, it was found that JRNY Coffee and Records has a positioning as a coffee shop with nostalgic elements of music through their Instagram content. It formed through message codes which contain of language, colors, fonts, and songs. The trigger of nostalgia for followers was from social aspect, senses, and memory of events, which came from personal nostalgia with cultural nostalgia and virtual nostalgia. The impact were likes, the desire to come to cafe, sharing the content, and loyalty.
Keywords: nostalgic marketing, message, marketing communications, Instagram
Abstrak. Saat ini nostalgia menjadi suatu trend di berbagai bidang, yang ditunjukkan melalui budaya populer di masa lalu kembali digemari di masa sekarang. Maka, nostalgia dapat digunakan sebagai positioning perusahaan karena juga merupakan bentuk dari daya tarik emosional. Hal tersebut dapat terwujud melalui kegiatan nostalgia marketing seperti promosi melalui media sosial. Penelitian ini akan meneliti JRNY Coffee and Records untuk mengetahui dan mendeskripsikan pesan nostalgia marketing dalam konten Instagram yang diterima followersnya. Jenis penelitian ini adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara dan studi dokumen. Hasil dari penelitian ini menunjukkan bahwa JRNY Coffee and Records memiliki positioning sebagai coffee shop dengan unsur nostalgia musik melalui konten Instagramnya. Hal tersebut terbentuk melalui kode pesan berupa bahasa, warna, font, dan musik. Pemicu nostalgia bagi followers didorong dari aspek sosial, indra, dan ingatan akan suatu peristiwa, yang bersumber dari personal nostalgia sekaligus cultural nostalgia dan virtual nostalgia. Dampak yang ditimbulkan adalah pemberian likes, keinginan untuk datang, menyebarluaskan konten, dan loyalitas.
Kata kunci: nostalgia marketing, pesan, komunikasi pemasaran, Instagram.
7
Fairley, Sheranne. "In Search of Relived Social Experience: Group-Based Nostalgia Sport Tourism." Journal of Sport Management 17, no. 3 (July 2003): 284–304. http://dx.doi.org/10.1123/jsm.17.3.284.
Full textAbstract:
Why do some fans travel to follow professional sport teams? In order to answer that question, participant observation and ethnographic interviews were used to examine the motives and behaviors of a group that undertakes a 5-day bus trip to watch its team play in a distant city. Nostalgia was identified as a key element of the experience. In particular, nostalgic recollections of past trips were found to be a vital basis for repeated travel by the group and for socializing new members. Five themes having to do with nostalgia were identified: nostalgia as motive, norms and rituals as objects of nostalgia, best experience as object of nostalgia, nostalgia as a basis for trip suggestions, and nostalgia through socialization. It is suggested that group-based nostalgia can play a more significant role in fan travel behavior than has heretofore been recognized and that nostalgic appeals can foster repeat purchase.
8
Sedikides, Constantine, Tim Wildschut, Jamie Arndt, and Clay Routledge. "Nostalgia." Current Directions in Psychological Science 17, no. 5 (October 2008): 304–7. http://dx.doi.org/10.1111/j.1467-8721.2008.00595.x.
Full textAbstract:
Traditionally, nostalgia has been conceptualized as a medical disease and a psychiatric disorder. Instead, we argue that nostalgia is a predominantly positive, self-relevant, and social emotion serving key psychological functions. Nostalgic narratives reflect more positive than negative affect, feature the self as the protagonist, and are embedded in a social context. Nostalgia is triggered by dysphoric states such as negative mood and loneliness. Finally, nostalgia generates positive affect, increases self-esteem, fosters social connectedness, and alleviates existential threat.
9
Bano, Shermeen, Rahla Rahat, and Ayesha Siddiqa Bugvi. "MEMORY, PLACE AND NOSTALGIA: COSMOPOLITAN NOSTALGIA AND SUFISM IN AMERICA." Pakistan Journal of Social Research 03, no. 04 (December 31, 2021): 704–12. http://dx.doi.org/10.52567/pjsr.v3i4.421.
Full textAbstract:
This paper examines the relationship between memory, place and identity through nostalgic construction of mystic practices at a sufi dergah in New York. In doing so we are interested in examining the way nostalgia is implicated in modern and multicultural religious communities in the West. The findings of this study are derived from an ethnographic field observation and in-depth interviews conducted between January 2012 to April 2012 in New York, USA. Participants of this study included religious practitioners that attended and participated in the events at the Sufi dergah regularly while recognizing themselves as disciples of the Sufi order. In total, 15 participants were interviewed. Findings of this paper suggest modern nostalgics are not simply passive consumers of hegemonic narratives of memory and place. Rather they are active participants in the creation of common places that represent conjunction of multiple histories (Massey, 1995) and therefore, are both multilocal as well as multivocal (Sheldrake, 2001). Keywords: Memory, place, identity, nostalgia, sufism
10
Jing, Jianwan. "Nostalgia Tendency and the Purchase Intention of Cultural and Creative Products." East Asian Trade Association 4, no. 1 (June 30, 2022): 19–27. http://dx.doi.org/10.47510/jeat.2022.4.1.19.
Full textAbstract:
Purpose – The global economy is changing from material to mental and cultural consumption. Nostalgic consumption is emerging as a new consumption model for the cultural content industry. Under this background, the text studies the relationship between the consumer’s nostalgia tendency and the willingness to purchase creative products using the nostalgic consumption behavior mechanism.
Design/Methodology/Approach – This study examines the effect on the intention to purchase creative products from the perspective of consumers’ nostalgia.
Findings – This study provides complementary theoretical significance to the study of the nostalgic consumption behavior of cultural and creative products. At the same time, it provides practical reference significance for the future marketing strategy and development of cultural and creative industry.
Research Implications – Nostalgia is a unique characteristic that consumers generally have and, at the same time, a kind of psychology that can affect the purchase of a brand phenomenon. Consumer’s emotional response that evokes nostalgia and psychology related to stimulants are attitudes toward products that evoke consumer nostalgia. Sierra and McQuitty (2007) text expressed that consumers’ tendency to evoke nostalgia is advantageous in improving their willingness to purchase creative products based on the consumption behavior mechanism that evokes nostalgia. Therefore, nostalgia should be added to products or brands in the future development of the cultural and creative industries. Products can be enriched with nostalgic elements such as the country’s cultural history, memories of homes and childhood, symbolic meaning and preferences, characteristics of the times and cultural properties.
11
Marchi, Anna. "Get back! Methods for Exploring Discourses of Nostalgia and Nostalgic Discourses Using Corpora." Elephant and castle, no. 31 (December 30, 2023): 192–211. http://dx.doi.org/10.62336/unibg.eac.31.480.
Full textAbstract:
Nostalgia for something lost (factual or imagined) has shaped nations and continues to shape national self-image and pol-icies. The rhetorical appeal to nostalgia has been blamed for a range of phenomena, from populism to reactionary politics at large, and yet research in psychology has suggested that nostalgising has a beneficial cognitive function. The dis-sonance between the negative reputation of nostalgia and the science of how it works for us, as a positive and useful emotion, is related to the fact that nostalgia is not a given content, but a situated cultural practice. I here use corpus linguistics methods to pursue the mismatch between the “discourse of nostalgia” and “nostalgic discourses” and to move from expressions that denote nostalgia, to expressions that signal it. This paper reports on the methodological ex-plorations analysing large newspaper corpora and working on the overlaps between the collocational profile of nostalgiaand the markers of nostalgic discourse. The aim is to exploit corpus studies’ ability to systematically analyze patterns as a gateway to access nostalgic narratives. Nostalgia is, in fact, intrinsically discursive: it is a story of transformation, and it is the story of felt absences in the present compared to an ‘elsewhen’. Understanding the narratives of nostalgia and identifying a typology of nostalgic discursive triggers may of-fer insights into how this pervasive, powerful and often prof-itable emotion gains purchase in public discourse.
12
Ahmad, Ishtiaq, Abdus Samad, and Muhammad Shakil ur Rehman Shakil ur Rehman. "Nostalgic Impact on Characterization in the "Reluctant Fundamentalist" by Mohsin Hamid." Global Social Sciences Review V, no. IV (December 30, 2020): 110–19. http://dx.doi.org/10.31703/gssr.2020(v-iv).13.
Full textAbstract:
This paper aims at investigating the nostalgic impact on the characters in The Reluctant Fundamentalist by Mohsin Hamid. Nostalgia is regarded as the state of homesick or a mental sentimentality for one's past. Everyone is more or less nostalgic, and nostalgia plays a vital role in the lives and experiences of individuals in daily life. The present study is a qualitative and descriptive textual analysis. The Reluctant Fundamentalist has been examined by analyzing the words, sentences, characters and their actions from the nostalgic point of view. This study has investigated the nostalgic impact on the characters, especially on Changez and Erica, through the lens of nostalgia by focusing on their personalities, works, social lives, actions and reactions. This study has found that nostalgia influences and molds the lives and experiences of characters and individuals to an extensive extent. Changes and Erica spoil their lives but are not ready to come out of their nostalgic worlds. The Reluctant Fundamentalist has been analyzed and interpreted through different dimensions, but no one has discussed it from a nostalgia point of view before. So, this paper is a primary investigation and would surely contribute to the present stock of knowledge.
13
Galvin, Kristen. "‘Those Were the Days’: The live televisual revival of the musical and retro family sitcom in the post-network era." Australasian Journal of Popular Culture 9, no. 2 (September 1, 2020): 231–46. http://dx.doi.org/10.1386/ajpc_00029_1.
Full textAbstract:
Television is historically a generative site for examining media nostalgias. Within the ever-widening landscape of reboots, remakes and revivals across genres and platforms in the post-network era in the United States, an impulse to ‘redo’ live programming on network television has also emerged in the on-going battle for consumer attention. Steadily gaining momentum over the past decade, this article questions the roles that nostalgia plays in structuring the surprising return of fictional event-based television. The evolution of this phenomenon is traced by first examining the wave of live network musical productions (2013–19), followed by the restaging of Norman Lear’s classic sitcoms in Live In Front of a Studio Audience (ABC 2019). Nostalgia’s connection to positive emotion is a powerful marketing tool that is manipulated across industries, and specifically leveraged through airing reperformances of these popular and identifiably nostalgic texts. However, despite reaching new levels of nostalgic indulgence, the live televisual remake opens-up new opportunities for collectivity and critical reflection for viewers in the digital age.
14
Sabu, Naina A., and Vineeth Radhakrishnan. "Nostalgia in Life Writing: Tracing the Uses of Nostalgia in Select Holocaust Trauma Memoirs." World Journal of English Language 14, no. 2 (February 27, 2024): 535. http://dx.doi.org/10.5430/wjel.v14n2p535.
Full textAbstract:
The article seeks to develop a theoretical analysis and interpretation of the role of nostalgia in German Holocaust memoirs. The intervention of advertising by appropriating nostalgia into marketing has led to an effacement of ‘algia’ or the pain that nostalgia implicates. The modern perception of nostalgia as a positive emotion has affected the idea of yoking nostalgia to traumatic experiences. The current paper analyses whether nostalgia plays a conspicuous role in the trauma narratives of Holocaust survivors. The paper is divided into three sections: first, an overview of the term ‘nostalgia’ through the ages is attempted to comprehend the problem of attaching nostalgia to trauma narratives. Second, textual analysis of The Boy on the Wooden Box (2013) by Leon Leyson and I will Plant you a Lilac Tree (2005) by Laura Hillman is undertaken to establish the presence of nostalgia in the narratives. Third, the major uses of nostalgia in the select texts are condensed into five categories: nostalgia functions as a tool of Ideological State Apparatus (ISA), relieves survival anxiety, improves resolute decisions, aids in preserving nostalgic objects and operates as an intermediary between individual and collective memories in the primary texts. Svetlana Boym’s binary classification of nostalgia is applied to the texts to provide an insight into the nature of nostalgia invoked. The study concludes that restorative nostalgia disrupts progress but augments the nostalgic individual’s determination to survive and recreate the perfect past. Reflective nostalgia provides the awareness that the past is irrevocable, and that change is inevitable.
15
Jeon, Jin A., and Ja-Yeon Kim. "The Effect Of Nostalgia On Service Failure." Journal of Applied Business Research (JABR) 33, no. 6 (October 31, 2017): 1243–50. http://dx.doi.org/10.19030/jabr.v33i6.10057.
Full textAbstract:
Nostalgia induced by savoring precious past experience helps a person feel loved and protected and may help them cope with loneliness. Generally, these positive, prosocial functions, which nostalgia provides, are derived from the content of the memories. However, recent research shows that the process of recalling nostalgic memories could have an important, but different impact on consumers' behavior.
When people face nostalgia through the recollection of positive experience and become aware of its non-repeatability, they seek to enjoy and prolong the experience. Due to the motivation to savor nostalgic experiences, people are likely to be more tolerant of waiting. To this extent, the inclination to reminisce about past experiences motivates people to be more accepting of, thus less dissatisfied with service failure.
Unlike other research focusing on social functions of nostalgia, we examine the effect of nostalgia to a particular service failure: delayed shipping. Nowadays, on-line retailers that use a delivery service is commonplace. Therefore, we believe our research will give critical implications about the effects of nostalgia on service failure. We theorize that nostalgia could have a positive effect on consumer patience, especially for delayed shipping, and the distance to a nostalgic memory affects consumer patience and dissatisfaction. Two studies have confirmed these effects.
16
Kazlauske, Dovile, and Justina Gineikiene. "Do you feel younger enough to choose nostalgic products? Exploring the role of age identity in nostalgic purchasing behavior." Baltic Journal of Management 12, no. 3 (July 3, 2017): 292–306. http://dx.doi.org/10.1108/bjm-08-2016-0185.
Full textAbstract:
Purpose The purpose of this paper is to empirically examine the links between consumer age identity, nostalgia and preferences for nostalgic products. Design/methodology/approach A theoretical framework is proposed based on integrating nostalgia and age identity as parts of an individual’s self-concept. Research results are obtained from the empirical study of a sample of 313 consumers in Lithuania and five interviews with experts in marketing industry. Findings Employing structural equation modeling analysis, the current study provides initial evidence that the bigger the discrepancy between one’s chronological and cognitive age, the more nostalgic products one buys. Furthermore, age identity acts as a better predictor for purchasing nostalgic products than nostalgia. Originality/value The current paper explores the impact of nostalgia and age identity on consumer purchasing behavior which is not addressed in literature before. By evaluating the role of nostalgia and age identity, the study offers a deeper understanding of consumer behavior in nostalgia contexts. Moreover, unlike in most previous studies on nostalgia and age identity, it is focused on actual rather than intended behavior. The present study is also relevant for current marketers as the findings provide additional information and recommendations for choosing appropriate marketing and communication strategies.
17
Burton, Nicholas. "Exploring the National Hockey League’s Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design." Sport Marketing Quarterly 33, no. 1 (March 2024): 32–46. http://dx.doi.org/10.32731/smq.331.032024.03.
Full textAbstract:
This study explores the use of pseudo-nostalgic designs in sport marketing, examining consumer response to the National Hockey League’s 2020‒2021 Reverse Retro uniform campaign. By investigating user response to the twelve teams’ Reverse Retro sweater release and promotion on Twitter, the study endeavors to explore the extent to which pseudo-nostalgic designs elicit nostalgic sentiment and the degree to which such nostalgia may impact upon individuals’ perceptions of uniform designs. The findings of the research suggest that while pseudo-nostalgic uniforms can inspire feelings of nostalgia, the symbolic connections manifested within sporting uniforms are cocreated between teams and fans and the inclusion of nostalgic cues should be reflective of fans’ own sense of nostalgia, not imposed upon them by such designs.
18
Shaw, Caitlin. "Introduction: Television and nostalgia now." Journal of Popular Television 9, no. 3 (October 1, 2021): 287–91. http://dx.doi.org/10.1386/jptv_00056_2.
Full textAbstract:
This introduces the following dossier which, inspired by the roundtable panel ‘Streaming the past: Contemporary television, genre and nostalgia’ from the University of Hertfordshire’s 2021 genre/nostalgia conference, explores contemporary television’s relationship to nostalgia amid multi-platform shifts and the COVID-19 pandemic. While non-linear television has in some ways disrupted linear television’s ties to nostalgia, it has also seen a rise in aesthetically nostalgic programming. The introduction considers how this connects to broader cultural nostalgic trends, themselves fuelled by diversifying media technologies, and complicates meanings traditionally associated with period programming. It explores implications of recycling predominantly western and mediated pasts, and considers how the pandemic has highlighted intersections between linear television, non-linear platforms and differing forms of nostalgia. Finally, it introduces the dossier’s three short essays.
19
Vignolles, Alexandra, and Paul-Emmanuel Pichon. "A taste of nostalgia." Qualitative Market Research: An International Journal 17, no. 3 (June 3, 2014): 225–38. http://dx.doi.org/10.1108/qmr-06-2012-0027.
Full textAbstract:
Purpose – The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach – Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the textual interview data. Findings – The research suggests six themes of food nostalgia (childhood, yearning, substitute, homesickness, special occasions and rediscovery). Prior research suggests that nostalgia is rather a negative or ambivalent emotion; however, the findings of this study suggest that nostalgic food consumption is rather related to positive emotions. Practical implications – Perspectives are given for the use of nostalgia in an advertising context and as a reinsurance factor. Originality/value – This research integrates marketing and sociological perspectives to better understand links between food consumption and nostalgia.
20
Leitch, Thomas. "There’s No Nostalgia Like Hollywood Nostalgia." Humanities 7, no. 4 (October 19, 2018): 101. http://dx.doi.org/10.3390/h7040101.
Full textAbstract:
This essay argues that the complexities of the nostalgic impulse in Hollywood cinema are inadequately described by Svetlana Boym’s particular description of Hollywood as “both induc[ing] nostalgia and offer[ing] a tranquilizer” and her highly influential general distinction between restorative and reflective nostalgia. Instead, it contends that Hollywood departs in important ways from the models of both the restorative nostalgia established by the heritage cinema and Great Britain and the reflective nostalgia commonly found in American literature. Using a wide range of examples from American cinema, American literature, and American culture, it considers the reasons why nostalgia occupies a different place and seeks different kinds of expressions in American culture than it does in other national cultures, examines the leading Hollywood genres in which restorative nostalgia appears and the distinctive ways those genres inflect it, and concludes by urging a closer analysis of the more complex, multi-laminated nostalgia Hollywood films offer as an alternative to Boym’s highly influential categorical dichotomy.
21
Hanson, Clara, Jesse Anderton, Samuel F. Way, Ian Anderson, Scott Wolf, and Alice Wang. "Time after Time: Longitudinal Trends in Nostalgic Listening." Proceedings of the International AAAI Conference on Web and Social Media 16 (May 31, 2022): 311–22. http://dx.doi.org/10.1609/icwsm.v16i1.19294.
Full textAbstract:
Nostalgia was once considered a medical disease but is now understood as a beneficial, identity-affirming emotion. Yet what induces feelings of nostalgia is not fully understood. Are nostalgic feelings prompted by changes in a person’s life, and do certain events prompt nostalgia across whole populations? In this paper, we analyze when people listen to nostalgic music. We use data from a large, cross-national survey to train a classifier to detect which tracks are nostalgic for individual listeners. We then analyze a comprehensive dataset of listening histories from a 5.5 year period. Despite it being a complex concept, we were able to predict nostalgic listening with relatively high precision. We compare our results across listeners from four countries to understand how consistent behavior toward nostalgic music is. We find people listen to nostalgic music more often as they age. We also find people tend to listen to nostalgic music consistently in their day-to-day lives. We do not find evidence that listening to personally nostalgic music increases in response to particular traditions, seasons, or events. However, we do find traditions and events can affect how much “back catalog” music people listen to. These trends are consistent across the national contexts we studied. Our results advance prior findings about nostalgia and the life course, and demonstrate a novel methodological consideration for studies of nostalgic listening.
22
Menke, Manuel, and Tim Wulf. "The Dark Side of Inspirational Pasts: An Investigation of Nostalgia in Right-Wing Populist Communication." Media and Communication 9, no. 2 (May 6, 2021): 237–49. http://dx.doi.org/10.17645/mac.v9i2.3803.
Full textAbstract:
In recent years, research found that populism employed a new strategy by using nostalgia, a sentimental longing for the past, as a communication tool to persuade citizens to support their political agendas. In populist campaigns, nostalgia is used to affectively link (alleged) crises with longing for a cherished past. In this article, we applied a mixed-methods approach to understand how populists exploit nostalgia in their communication and how nostalgic rhetoric has the potential to persuade people to support their claims. In Study 1, we conducted a case study based on a qualitative content analysis of Alternative for Germany’s (AfD) online election campaign in the 2019 Thuringia election in East Germany. The analysis revealed that the campaign was built around the nostalgic narrative of the 1989 peaceful revolution as a proud historical moment for former German Democratic Republic citizens while at the same time creating a sense of crisis supposedly caused by false post-reunification politics. To further investigate the persuasiveness of nostalgia, Study 2 used a statement from the campaign and found that participants tended to agree more with populist statements if they contained nostalgic rhetoric (compared to non-nostalgic populist and control rhetoric). These findings suggest that right-wing populists can effectively exploit nostalgia and that it may ‘sugarcoat’ populist messages.
23
Lefi, Leila, and Abderrazak Gharbi. "Examining the Influence of Nostalgic Versus Informative Advertising on Persuasion Process and Brand Attachment." International Journal of Marketing Studies 16, no. 1 (January 20, 2024): 14. http://dx.doi.org/10.5539/ijms.v16n1p14.
Full textAbstract:
Nostalgia is actually a concept with great interest for researchers in different domains such as marketing. Several studies underlined the potential that nostalgia has for persuasive advertising. Despite theoretical relevance, little is known about the real impact of nostalgic advertising style on brand attachment. This research investigates the impact of the ad capacity to evoke nostalgia on persuasion process and brand attachment in the food industry. To test the relationship between variables, an experiment including two different advertisement style was conducted on 360 individuals in Tunisia. We used structural equation modelling to test the conceptual model. The results indicated that nostalgic ad has some more favorable responses of consumers than the informative ad. Also, it appears that past orientation has a positive impact on nostalgia proneness that can explain the positive reaction of the individuals to the nostalgic ad and brand attachment. This research provides empirical insight into the brand attachment literature and can be considered as a source of information for managers who wish to target consumers through nostalgic persuasive communication. Limitations and future research directions are stipulated.
24
Gelgile, Hailemariam Kebede. "Nostalgia marketing: Examining music retromania." CBR - Consumer Behavior Review 5, no. 2 (May 1, 2021): 232. http://dx.doi.org/10.51359/2526-7884.2021.248606.
Full textAbstract:
Nostalgia has a solid presence in marketing. Studies have shown that nostalgic marketing strategy could be a powerful tool to market some goods and services. It has been seen that nostalgic marketing campaigns are becoming a preferred way of making the most out of brand equity possessed by old products, logos, and packaging. This study examines the prospects of nostalgia marketing for the music market and probes the level of nostalgia among various sets of personal characteristics. The study has applied a two-stage stratified sampling method. Seven strata have been identified based on respondents’ occupation, then a random sampling technique for final sample selection has been applied. Results suggested that nostalgia proneness varies among different groups of people. The study also found a strong association between nostalgia proneness and some individual and group characteristics. The study is thus telling decision-makers to seriously look into the nostalgia fact so that opportunities could be exploited. As a future research direction, it is advised to conduct multiple rigorous studies to comprehend the issue from varied perspectives.
25
Umar Ismail, Sanda, Richard Cheston, Gary Christopher, and Jane Meyrick. "Nostalgia as a psychological resource for people with dementia: A systematic review and meta-analysis of evidence of effectiveness from experimental studies." Dementia 19, no. 2 (May 10, 2018): 330–51. http://dx.doi.org/10.1177/1471301218774909.
Full textAbstract:
Objective This review systematically examines evidence relating to the effect of nostalgia on psychological well-being through a meta-analysis of measures of social connectedness, self-esteem, meaning in life, self-continuity, optimism and positive and negative affect. Rationale: If nostalgia is to be used as a clinical intervention to boost well-being in dementia by reducing threat, then it is important to assess its therapeutic potential. Results Searches carried out in July 2014 and updated in February 2018 identified 47 eligible experimental studies comparing nostalgic reminiscence and non-nostalgic reminiscence to be included in the meta-analysis. Nostalgic reminiscence had moderate effects on positive affect (0.51 (0.37, 0.65), p= 0.001), social connectedness (0.72 (0.57, 0.87), p= 0.001), self-esteem (0.50 (0.30, 0.70), p= 0.001), meaning in life (0.77 (0.47, 1.08), p= 0.001) and optimism (0.38 (0.28, 0.47), p= 0.001) and a large effect on self-continuity (0.81 (0.55, 1.07), p= 0.001). There was, however, no difference between the effect of nostalgic reminiscence and non-nostalgic reminiscence for negative affect (−0.06 (−0.20, 0.09), p= 0.443). Conclusion This systematic review and meta-analysis provides an overview of the evidence base for nostalgia. This is an important stage in developing nostalgia as a clinical intervention for people with dementia which might be achieved, for instance, by adapting current reminiscence and life review techniques. This meta-analysis will therefore also serve as a valuable reference point for the continued exploration of nostalgia as an intervention.
26
Grubnic, Tanja. "Nosthetics: Instagram poetry and the convergence of digital media and literature." Australasian Journal of Popular Culture 9, no. 2 (September 1, 2020): 145–63. http://dx.doi.org/10.1386/ajpc_00024_1.
Full textAbstract:
This article considers the proliferation of nostalgic aesthetics in Instagram poetry (‘instapoetry’). Though often overlooked, the relationship between the platform and the poetry itself is a vibrant entry point into debates about the handwritten, analogue and vintage styles of instapoetry. Connecting modernist and postmodernist arguments about nostalgia, this article provides a critical and conceptual lens with which to analyse the visual aspects of nostalgic aesthetics – referred to as ‘nosthetics’ – characteristic of instapoetry, investigating how and why the genre impersonates the pre-digital, analogue past. Combining scholarship on platforms, nostalgia and instapoetry shows how the concept of nosthetics can be used as a framework for literary and visual analysis of instapoetry. The theoretical framework proposed recommends three developments for those researching nostalgic aesthetics in instapoetry. First, greater attention should be paid to the platform. Second, engagement with scholarship on popular culture and nostalgia is needed. Finally, it is insightful to return to the notion of space at the heart of Johannes Hofer's original definition of nostalgia.
27
Ellis, James. "On the Trail of a Nostalgic Adventure." Journal of Sound and Music in Games 3, no. 2-3 (2022): 77–114. http://dx.doi.org/10.1525/jsmg.2022.3.2-3.77.
Full textAbstract:
This article examines the music of the Pokémon franchise through the concept of nostalgic potential—a newly coined term defined as music’s capacity to evoke, enhance, and exploit wistful sentiment through specific and identifiable musical elements. The nostalgia identified here is childhood brand nostalgia, a concept identified by A. B. Shields and J. W. Johnson, a particularly potent form of this emotion of reminiscence for a person’s youth upon exposure to a brand or franchise. This article will illuminate how we can identify specific musical elements as contributing to the nostalgic potential of musical material by using newly adapted gestural analytical techniques. In identifying such elements, analyses will point to how we can determine the locus of the nostalgic potential, in this case, as being located in the sense of adventure, a key ludic component of Pokémon video game iterations. This article will outline two case studies that greatly contribute to the generation, evocation, enhancement, and exploitation of the nostalgic potential located in two video game music texts—namely the Pokémon Center theme and Route/Wild Area music across multiple franchise iterations. This research substantially contributes to our understanding of nostalgia in relation to musical texts whilst providing a new, workable, and sufficiently adaptable framework for identifying how childhood brand nostalgia—and by extension, other forms of nostalgia—can be evoked and enhanced by video game music texts and their franchises.
28
Majeed, Khadija, Aniqa Rashid, and Samina Ali Asghar. "Ironic Nostalgic Pakistani Family System in Haider's How It Happened: Postmodern Analysis." Global Language Review VI, no. I (March 30, 2021): 143–55. http://dx.doi.org/10.31703/glr.2021(vi-i).16.
Full textAbstract:
This article presents a close reading of the ironic present and nostalgic nature of the Pakistani family system through a postmodern lens. Haider's How it happened depict irony and nostalgia in a new and postmodern manner. This novel exposes the ironized culture of the Pakistani family system and the nostalgic nature of societal relationships. This is descriptive research, and data is analyzed theoretically. The theoretical framework of this research is based upon the theory of irony and nostalgia in term of postmodernism, by Linda Hutcheon in her dialogical article Irony, Nostalgia, and Postmodernism: A Dialogue, where two terms irony and nostalgia has been treated with a new and unique perspective. This research investigates how our concepts and views about different things in life get change with the passage of time. This research article concludes that the ostentatious rejection of the past is not possible; nostalgia can consciously be denied but deeply felt.
29
Srivastava, Ekta, Satish S. Maheswarappa, and Bharadhwaj Sivakumaran. "Nostalgic advertising: managing ambivalence to make it work." Marketing Intelligence & Planning 37, no. 3 (May 7, 2019): 284–97. http://dx.doi.org/10.1108/mip-04-2018-0127.
Full textAbstract:
Purpose The purpose of this paper is to study the affective outcome of ambivalent nostalgia through use of executional variables, develop a framework linking nostalgia (through affect) and consumers’ cognitive processing, and explain the relationship of nostalgia with self-brand connection (SBC) and willingness to pay a premium (WTPP) through a mediator, cognitive processing. Design/methodology/approach This research is based on two experiments. In study 1, students were shown a nostalgic ad paired with a vignette to manipulate “past–present contrast.” In study 2, positive and negative moods were induced and an informative nostalgic ad was shown to measure processing styles and SBC and WTPP; this was followed by mediation analysis. Findings The findings are as follows: first, “Past–present contrast” can reduce the negative affect in nostalgia, making it less ambivalent; second, positive (negative) affect leads to top-down (bottom-up) processing; third, SBC and WTPP are higher when top-down processing is used; and, fourth, processing style is a mediator between affect and SBC/WTPP. Practical implications Managers may use the “good past, good present” scenario to mitigate negative affect in nostalgia. Nostalgic ads may be used by brands that want consumers to pay a price premium, have a strong SBC and when they want consumers to use top-down processing. Originality/value This paper demonstrates how to reduce ambivalence and associate brands with positive affect in nostalgia, and gain SBC and WTPP; the mediating role of cognitive processing in the relationship of nostalgia with SBC and WTPP is delineated.
30
Li, Yizhi, Can Lu, Vanja Bogicevic, and Milos Bujisic. "The effect of nostalgia on hotel brand attachment." International Journal of Contemporary Hospitality Management 31, no. 2 (February 11, 2019): 691–717. http://dx.doi.org/10.1108/ijchm-12-2017-0797.
Full textAbstract:
PurposeThe purpose of this study is to distinguish between two types of nostalgia, examine their effect on emotions and explore the relationships between nostalgic emotions evoked by past hotel experiences and consumers’ brand attachment and willingness-to-pay.Design/methodology/approachThis study was based on a sequential explanatory mixed-method design. An online scenario-based experiment was complemented with online structured interviews.FindingsThe results indicate that both personal nostalgia and historical nostalgia evoke positive emotions (upbeat/elation and warm/tender). However, emotions evoked by personal nostalgia are less intense than those evoked by historical nostalgia. Positive emotions successfully predicted brand prominence and brand-self connection. Brand prominence, but not brand-self connection, was positively related to consumers’ willingness-to-pay.Research limitations/implicationsThe study’s findings suggest that hotel brands that focus on creating extraordinary memories, and brands with more historical themes, elicit more positive emotions among hotel customers. This, in turn, makes customers more likely to recall that hotel brand in the future and translates into higher willingness-to-pay.Originality/valueThis study is among the first to establish and test a conceptual model that connects nostalgia, nostalgic emotions, brand attachment and willingness-to-pay in the hotel industry context. As such, it is a rare attempt to explain the role of personal and historical nostalgia in hospitality research.
31
Toth, Roland, and Tobias Dienlin. "Bittersweet Symphony: Nostalgia and Melancholia in Music Reception." Music & Science 6 (January 2023): 205920432311556. http://dx.doi.org/10.1177/20592043231155640.
Full textAbstract:
Listening to music can cause experiences of nostalgia and melancholia. Although both concepts are theoretically related, to date they have not been analyzed together regarding their emotional and cognitive profiles. In this study, we identify their theoretical underpinnings and determine how they can be measured empirically. We analyze how listening to music causes nostalgia and melancholia, and whether both experiences are related to different behavioral intentions. To this end, we conducted an online experiment with 359 participants who listened to music they considered either nostalgic, melancholic, or neutral. Afterward, participants answered 122 questionnaire items related to nostalgia and melancholia. Using Structural Equation Modeling, and more specifically Multiple Indicators and Multiple Causes Modeling, we first developed two new scales: the Formative Nostalgia Scale and the Formative Melancholia Scale. Both scales consist of five items each. Results showed that listening to music indeed increased nostalgia and melancholia. Although considerably different, the concepts are related. Listening to nostalgic music increases melancholia, whereas listening to melancholic music does not increase nostalgia. Also, both experiences are related to different behavioral intentions. Whereas experiencing nostalgia was associated with a stronger intention to share the music and to listen to it again, experiencing melancholia revealed the exact opposite relation.
32
Huelin, Toby. "Stick to the status quo? Music and the production of nostalgia on Disney+." Alphaville: journal of film and screen media, no. 27 (July 2, 2024): 58–74. http://dx.doi.org/10.33178/alpha.27.06.
Full textAbstract:
This article examines the production of musical nostalgia in High School Musical: The Musical: The Series (2019–23), one of the first series created for Disney’s streaming platform. On one level, the series serves as a nostalgic extension of the High School Musical franchise in its setting and narrative construction, and a nostalgic continuation of the teen-musical genre in its idealised depiction of high-school life mediated through song. At the same time, this nostalgia is coupled with an emphasis on the show’s newness: the series transposes the original film to a new format—a self-referential, multi-episodic mockumentary—and occupies a different temporal world, in which nostalgia is technologically mediated and constructed as part of the diegesis. Focusing on music, as a primary sensory input for the evocation of nostalgia, this study explores how The Series capitalises upon this nostalgia/modernity dichotomy to structure its narrative and engender brand affinity. Drawing together textual analyses of audiovisual sequences and practitioner testimony from the show’s creatives, it demonstrates how The Series uses music to develop Disney’s brand, harnessing the technological and creative promise of the Company’s proprietary streaming service, whilst simultaneously employing nostalgic strategies to reaffirm the status quo in aspects of its narrative.
33
Kostyra, Karolina. "Jak wyrwać się z nostalgii [dot. P. Włodek: Kres niewinności. Obraz i upamiętnienie ery Eisenhowera w amerykańskich filmach i serialach – pomiędzy reprezentacją, nostalgią a krytycznym retro]." Śląskie Studia Polonistyczne 14, no. 2 (December 28, 2019): 239–52. http://dx.doi.org/10.31261/ssp.2019.14.15.
Full textAbstract:
The article discussesa book by Patrycja Włodek entitled Kres niewinności. Obraz i upamiętnienie ery Eisenhowera w amerykańskich filmach i serialach – pomiędzy reprezentacją, nostalgią a krytycznym retro [The End of Innocence: The image and remembrance of the Eisenhower era in American feature films and television series – between representation, nostalgia, and critical retro style]. The author of the article positions her publication amongst other film studies research devoted to “nostalgic cinema” and enters into dialogue with concepts put forward by Włodek. The polemical pendants and glosses centre on searching for currents, titles, and readings both supporting Włodek’s considerations and transcending her interpretive framework relating to retro nostalgic (cinema of the 1980s) and retro classic (the most recent films and television series).
34
Ju, Ilyoung, Jihye Kim, Mark Jaewon Chang, and Susan Bluck. "Nostalgic marketing, perceived self-continuity, and consumer decisions." Management Decision 54, no. 8 (September 19, 2016): 2063–83. http://dx.doi.org/10.1108/md-11-2015-0501.
Full textAbstract:
Purpose The purpose of this paper is to examine the effects of nostalgic marketing on consumer decisions, including the relation of nostalgia to perceived self-continuity, brand attitude (BA), and purchase intent (PI). Design/methodology/approach The study uses an experimental design that compares individuals’ responses to past-focussed (nostalgic) vs present-focussed (non-nostalgic) advertising across a range of three product types. Analyses include structural equation modeling (SEM) to investigate direct and mediated relationships. Findings Nostalgic past-focussed advertisements (as compared to present-focussed advertisements) elicited higher perceived self-continuity which led to more favorable ratings of BA and greater intent to purchase the product. These effects held up regardless of product type. SEM showed that the relation of advertising-evoked nostalgia to BA is partially mediated by consumer’s perceived self-continuity. BA also directly predicted PI. Practical implications These findings provide two implications for marketing managers. First, the perceived self-continuity plays an important role in the success of nostalgia marketing. As such, advertising designed to directly influence perceived self-continuity should be used for framing a nostalgic marketing purposes that aims to connect consumers to particular brands. Second, evoking nostalgia in marketing communications is not just effective for one product type but appears to be useful across a variety of product type (i.e. utilitarian, hedonic, and neutral). Originality/value The study is based within an experiential marketing framework but is innovative in examining the specific experience of nostalgia and linking it to consumer’s identity (i.e. self-continuity). This area has received little attention and appears to be a promising area for future research on consumer decisions.
35
Wen, Tao, Tong Qin, and Raymond R. Liu. "The impact of nostalgic emotion on brand trust and brand attachment." Asia Pacific Journal of Marketing and Logistics 31, no. 4 (September 9, 2019): 1118–37. http://dx.doi.org/10.1108/apjml-09-2018-0390.
Full textAbstract:
Purpose The purpose of this paper is to make up the deficiency of theoretical research in nostalgic marketing and is helpful for the original theories of brand marketing and experiential marketing to deepen further. Design/methodology/approach The paper uses the approach of the empirical study. Based on the literature review, a theoretical model of the impact of nostalgic emotion (NE) on brand trust and brand attachment is constructed and corresponding research hypotheses are proposed. Then nostalgia-themed restaurants are selected to complete a questionnaire survey, and SPSS22.0 and LISREL8.70 are used for data analysis and hypothesis testing. Findings The results of the paper show that NE consists of four dimensions in the context of China: atmosphere nostalgia, interpersonal nostalgia, family nostalgia and personal nostalgia. Among these, NE has a significant positive impact on brand trust and brand attachment; further, brand trust has a significant positive impact on brand attachment and plays a partial mediating role in the impact of NE on the latter. Research limitations/implications As the nostalgic restaurant industry is the research object, the theoretical model described here may be limited to this specific industry. The potential applicability of the theoretical model to other service industries requires further study. Practical implications The results of the paper are helpful in building a good nostalgic experience, increasing consumer trust in restaurant brands, and strengthening the connection between NE and restaurant brand reconstruction. Social implications The results of the paper on the impact of NE on brand trust and brand attachment provide a referential basis and guide for services’ companies (e.g. restaurants) to revitalize the services’ brands. Originality/value The first contribution is that NE scale is constructed for the nostalgia-themed restaurants. The second contribution is that the paper reveals the mechanism of the impact of NE on brand trust and brand attachment.
36
DESAI, GAURAV. "Old World Orders: Amitav Ghosh and the Writing of Nostalgia." Representations 85, no. 1 (2004): 125–48. http://dx.doi.org/10.1525/rep.2004.85.1.125.
Full textAbstract:
ABSTRACT This article traces the uses of nostalgia in Amitav Ghosh's In an Antique Land. The all too common structural affinity of such nostalgia with discourses of purity and authenticity is challenged in Ghosh's narrative, where cultural hybridity, racial mixture, and economic exchange appear as privileged terms. Ultimately finding Ghosh's creative use of nostalgia to be politically inspiring, the essay questions which historical processes a nostalgic narrative may elide.
37
Morozov, A. Y. "NOSTALGIA AS THE CULTURAL PHENOMENON." UKRAINIAN CULTURAL STUDIES, no. 2 (3) (2018): 13–18. http://dx.doi.org/10.17721/ucs.2018.2(3).03.
Full textAbstract:
The article is devoted to the observation of the cultural phenomenon of nostalgia, its social, psychological, ethical and general philosophical aspects. It is shown that nostalgia is based on value-laden memory that helps us differ pleasant and unpleasant, useful and useless, meaningful and meaningless. This value-laden memory has its ethical dimension that deals with moral tradition, our concepts of good and evil, justice and injustice, sense of life and sense of death. We may say that ethical memory is a part of a larger “cultural memory” that enables every kind of social and individual identity. Due to nostalgia the generation`s continuity is established. In the act of nostalgia a person recalls the past but also rebels against actual state of presence. It is affirmed that our time-arrangement of “bad presence” and “good past” is possible because of ontological time regress. Nostalgizing for the past, a man is trying not only to mythologize the latter, but to resurrect it symbolically. Nostalgia’s faith in revival contains a hope for annihilation of time and triumph of eternity. We may call it an archetypical need, a manifestation of ancient mythological and religious motive of death and resurrection. Longing for past accompanies mankind dur- ing all its history and especially rises in the postmodern culture – in forms of metaphysical, political and aesthetical nostalgias. Metaphysical nostalgia is the lust for Logos, (God, meaning, truth, the good and the beauty) in the post-nihilistic absurd world, where god is claimed to be dead, and all supreme values are seemed to be devalued. It is also longing for the sacred reality, the being, that postmodern culture is lacked. Political nostalgia is the lust for the real power, subconscious desire for its increasing, expanding, absolutization. Aesthetical nostalgia is the sadness for the art as symbolic hierarchical structure with definite cultural and historical code as today we observe fakes and simulations, chaos and “metastases of cultural codes” (J. Baudrillard).
38
Chen, Boyi. "Exploring the Revival of Nostalgia and Retro Waves in Contemporary Marketing and Contagious Communication Research—Taking Contagious Möbius Strip as an Example." Highlights in Business, Economics and Management 23 (December 29, 2023): 958–70. http://dx.doi.org/10.54097/3zyad735.
Full textAbstract:
This essay explores the resurgence of nostalgia and retro waves in modern marketing and their viral impact on contemporary brand strategy. Nostalgia has gained immense importance as both an emotion and a marketing tool. This study chose to investigate this topic due to its growing relevance in shaping consumer behavior and brand perception, seeking to understand how nostalgia can enhance brand engagement and consumer loyalty. Through two case studies, this study examines the real-world application of nostalgia marketing. The first case study analyzes the retro wave created by the popular TV series “Stranger Things” and how it skillfully employed elements from the STEPPS model (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) to achieve successful viral marketing. The second case explores KFC China’s “Back to 1987 Prices” campaign, demonstrating how nostalgia can be leveraged on the product side to drive consumer engagement and brand affinity. The analysis dissects the strategies used in each case study, revealing the effectiveness of nostalgia in achieving viral marketing. In conclusion, this study underscores the profound significance of nostalgia marketing in contemporary brand strategies. By examining two distinct Möbius strip frameworks—Product-Based Nostalgic Marketing Möbius Strip and Media-Based Nostalgic Marketing Möbius Strip, this study unveils the enduring appeal of nostalgia in evoking consumer emotions and creating contagious marketing phenomena. Brands should grasp consumers’ emotional ties to the past to increase brand visibility, foster community, and drive long-term business growth in products and media, effectively triggering and riding the retro wave.
39
Yan, Tianjiao, Hong Leng, and Qing Yuan. "The Role of “Nostalgia” in Environmental Restorative Effects from the Perspective of Healthy Aging: Taking Changchun Parks as an Example." Land 12, no. 9 (September 21, 2023): 1817. http://dx.doi.org/10.3390/land12091817.
Full textAbstract:
Aging and elderly health issues have always been the focus of attention, both within and outside the industry. With the introduction of the national “14th Five-Year Plan” for healthy aging, it is urgent to address how to implement this plan. Among them, the restorative environment is an important part of implementing healthy aging. For older adults, “nostalgia” is a common emotional experience, and “nostalgia therapy” is also commonly used for mental health recovery, which has important significance for healthy aging. However, although existing research on “nostalgia” has already involved local attachment and the environment, there are few studies that use space as a carrier in the context of environmental restorative effects. Therefore, from the perspective of healthy aging, combined with structural equation modeling, this study took four parks in Changchun City as examples to explore the role of “nostalgia” in the restorative effect of the park environment. It found that, firstly, both the “nostalgia inclination” influenced by individual conditions and the “landscape perception” influenced by landscape quality had a positive impact on the “nostalgia affection”; secondly, nostalgia affection and place attachment were important mediating factors for environmental restorative effects, and the pathways of “landscape perception → nostalgic affection → environmental restorative effects”, “landscape perception → place attachment → environmental restorative effects”, and “landscape perception → nostalgic affection → place attachment → environmental restorative effects” all existed. Based on the above path exploration, corresponding spatial optimization ideas for effectively improving the health level of older adults have been provided.
40
Mitter, Rana. "An Asian nostalgia?" International Journal of Asian Studies 18, no. 1 (January 2021): 83–86. http://dx.doi.org/10.1017/s1479591420000650.
Full textAbstract:
AbstractSearching for common themes, this afterword questions the meaning and experience of nostalgia in Asia today. The collected essays show the important roles that conflict, trauma, and the need to create a new modernity shape, and are shaped by notions of nostalgia through much of Asia. Perhaps more so than in Europe, nostalgia in Asia seems very national. The case studies in this collection are excellent examples of how nostalgic longings are deployed to enhance national power, as well as a demonstration of the enduring influence of the nation-state over individual imagination across the region.
41
Hajra, Vandita, and Arun Aggarwal. "Nostalgia: An Antecedent of Tourist Motivations in Senior Citizens." ECS Transactions 107, no. 1 (April 24, 2022): 6569–76. http://dx.doi.org/10.1149/10701.6569ecst.
Full textAbstract:
Nostalgia can be described as a poignant yearning for the bygone times and is a universally familiar as well as a collective phenomenon experienced by all and sundry. Nostalgia contributes significantly to the overall tourism experience and recently some researchers have theorized nostalgia as a push travel motive. Nostalgia has not been much explored in the arena of senior tourism except for few researchers who have studied nostalgia as a push factor for travel in senior tourists. Following the work of Prayag and Chiappa in 2021, nostalgia has not been treated as a travel motivation in this study. Since nostalgia itself has several motivational implications, this research work aims to explore its role as an antecedent of tourist motivations in senior citizens. The study provides a rather unexplored point of view for senior tourism marketers to design new marketing strategies that would take into account the nostalgic element in order to propel senior citizens to undertake travel activities.
42
Zhang, Han, Chenhan Ruan, Lei Huang, Luluo Peng, and Chuangxin Guo. "Personal vs. Collective Nostalgia and Different Temporally Orientated Green Consumption." Sustainability 15, no. 19 (October 9, 2023): 14624. http://dx.doi.org/10.3390/su151914624.
Full textAbstract:
In the literature, there are discrepancies about how nostalgia affects green consumption. Both positive and negative relationships between nostalgia and green consumption are found, and most research treats all types of green consumption the same, neglecting the differences. This study tried to put the contradictory findings together by classifying green consumption into future vs. non-future green consumption and taking collective vs. personal nostalgia into account. As far as we know, this study is the first to propose this classification of green consumption, and different patterns are found, which might drive new research. This research tested our hypotheses across four randomized controlled trials with 921 valid respondents in total. Study 1 found a negative effect of personal nostalgia on future-oriented green consumption and revealed a positive relationship between collective nostalgia and non-future green consumption. The results confirmed both positive and negative effects of nostalgia on green consumption found in previous research. Study 2 revealed that the past orientation mediated personal nostalgia’s negative effect on future-oriented green consumption and collective efficacy mediated collective nostalgia’s positive effect on non-future-oriented green consumption. Study 3 tested the moderating effect of product newness on personal nostalgia and future green consumption, and a negative moderating effect was uncovered. Study 4 found a positive moderating effect of product identity on collective nostalgia and non-future-oriented green consumption.
43
Hirvi, Laura. "About Islands and Oranges: Nostalgia at Play in the Work of Juhani Seppovaara." Journal of Finnish Studies 19, no. 2 (July 1, 2016): 115–31. http://dx.doi.org/10.5406/28315081.19.2.07.
Full textAbstract:
Abstract This article explores how nostalgia is produced through the practice of reading and writing, thereby exposing some of the dynamic layers that trigger nostalgic sentiments. The analysis focuses on the work of Finnish freelance artist Juhani Seppovaara, whose books arouse in readers feelings of nostalgia. The study is based on a collaboration that has continued through the entire research process. The findings stemming from this ethnographic case study imply that nostalgic sentiments are set free through interactions, such as between a person and material goods, which have the potential to evoke memories. Such memory triggers may also be embedded in the text. In the act of reading through a text readers may create nostalgia in complicity with the written words, regardless of the author's possible intentions. This may also result in a form of “the reader's armchair nostalgia,” meaning that people long for a past of which they do not have either a personal or a collective historical memory.
44
Wulf, Tim, Nicholas D. Bowman, Diana Rieger, John A. Velez, and Johannes Breuer. "Running Head: Video Game Nostalgia and Retro Gaming." Media and Communication 6, no. 2 (June 7, 2018): 60–68. http://dx.doi.org/10.17645/mac.v6i2.1317.
Full textAbstract:
This article conceptually integrates research on the experience of nostalgia—defined as a predominantly positive, social, and past-oriented emotion—into the fold of video game research. We emphasize the role of nostalgia as an explanation for contemporary retro gaming trends, and suggest that nostalgia towards gaming events is a necessary area of research. To those ends, we broadly review existing literature on nostalgia before specifically focusing on media-induced nostalgia, and demonstrate how theoretical and empirical observations from this work can be applied to understand video game nostalgia. In particular, we argue that engaging in older gaming experiences indirectly (via memories) and even directly (via replaying or recreating experiences) elicits nostalgia, which in turn contributes to players' self-optimization and enhanced well-being. Moreover, as gamers and the medium mature together, nostalgic experiences with the medium are likely to become increasingly prevalent. The broad aim of this article is to offer future directions for research on video game nostalgia and provide a research agenda for research in this area.
45
Barauskaitė, Dovilė, and Justina Gineikienė. "Nostalgia May Not Work for Everyone: the Case of Innovative Consumers." Organizations and Markets in Emerging Economies 8, no. 1 (May 31, 2017): 33–43. http://dx.doi.org/10.15388/omee.2017.8.1.14195.
Full textAbstract:
In recent years, marketers have widely used nostalgia in their marketing strategies. However, little research has focused on understanding whether consumer responses to nostalgic communication are always positive. Seeking to fill this gap and referring to social identity theoretical framework, current research examines the relationship between nostalgia, innovativeness and consumer purchasing decisions. Empirical results demonstrate that innovativeness and nostalgia might indeed act in opposite directions. Managerial implications of the findings are considered and directions for future research suggested.
46
Zhou, Yun Ting, and Hong Min Liu. "Discussing of Creating a Nostalgic Atmosphere in Landscape Planning and Design." Advanced Materials Research 919-921 (April 2014): 1649–54. http://dx.doi.org/10.4028/www.scientific.net/amr.919-921.1649.
Full textAbstract:
In the rapid development of modern society, people always remember the life in the past time. Through analysing the meaning of nostalgia to find relieving stress which comes from modern society and life is the main reason for people to seek nostalgia. This paper illustrates the way to establish the nostalgic place spirit through landscape elements, material and so on based on some examples, and discuss the way to build the nostalgic atmosphere in landscape architecture.
47
Mohrem, Boubaker, and Malek Jamal Zuraikat. "Baba’s Death: Nour’s Nostalgic Voice in Zyen Joukhadar’s The Map of Salt and Stars." Theory and Practice in Language Studies 13, no. 5 (May 1, 2023): 1204–8. http://dx.doi.org/10.17507/tpls.1305.14.
Full textAbstract:
This article discusses how nostalgia functions as a successful tool of resistance in The Map of Salt and Stars (2018). The article examines the representation of nostalgia of a displaced character called Nour emphasizing how weather and place shape her homesickness. It also investigates how the character copes with her nostalgic experience in an attempt to construct her shattered personality. We contend that there is a link between nostalgia, memories, weather, and place using the concept nostalgia as outlined by Tim Wildschut, Constantine Sedikides, and Clay Routledge. This reading helps us better understand the narratives under discussion and comprehend the psychological development of diasporic individuals. Overall, the paper concludes that Nour’s nostalgia is powered by her memories and weather, which enables her to resist the impact of the death of her father.
48
Ramadhoni, Ayudha Eka, and Ranang Agung Sugihartono. "REPRESENTATION OF NOSTALGIA IN THE PROGRAM MEMORI MELODI IN TVRI NATIONAL." Capture : Jurnal Seni Media Rekam 12, no. 1 (December 1, 2020): 72–85. http://dx.doi.org/10.33153/capture.v12i1.2674.
Full textAbstract:
This study describes the representation of nostalgia in the “Memori Melodi” music program in the episode Tribute To Yon Koeswoyo. This study uses a construction approach from the representation of Stuart Hall. The sampling technique uses purposive sampling technique. Data collection used is observation without a roleplay and interviews. Data analysis used Miles and Huberman model data analysis which consisted of data reduction, data presentation, conclusion drawing and verification. The results of this study indicate there is a nostalgic representation in the music program of “Memori Melodi” episode Tribute To Yon Koeswoyo. The appearance of nostalgic is constructed through verbal and non-verbal language in each segment. The construction of social interactions between the performers (host, singer, audience) and sensory input (music, visual, narrative about Koes Plus and Yon Koeswoyo, and expressions of the performers) is a form of nostalgia in the Tribute To Yon Koeswoyo's episode. This nostalgic representation is useful knowledge about the reappearance of nostalgia in music programs on television.
49
Koskinen-Koivisto, Eerika. "Negotiating the Past at the Kitchen Table: Nostalgia as a Narrative Strategy in an Intergenerational Context." Journal of Finnish Studies 19, no. 2 (July 1, 2016): 7–23. http://dx.doi.org/10.5406/28315081.19.2.02.
Full textAbstract:
Abstract Stories that elderly people tell about their lives often touch upon their experiences of a changing world and the ways in which people cope with different transformations. In her doctoral research, the author examines the life narrative of a female laborer, the author's grandmother Elsa Koskinen, born in 1927. Koskinen-Koivisto argues that nostalgia functions as a narrative strategy to highlight the importance of values such as social responsibility and togetherness. In addition, nostalgic narratives can be seen as reclamation of agency, an attempt to control change. This article examines nostalgia as a complex narrative strategy, paying attention to the situations in which nostalgia occurs in the interaction between two generations, and considers how the past is represented for younger generations and how the nostalgic reminiscence can be interpreted.
50
Tyszkowska-Kasprzak, Elżbieta. "„Nostalgia to tęsknota za rajem”. Problem nostalgii w powieści Zbieracz raju Jewgienija Czуżowa." Roczniki Humanistyczne 69, no. 7 (August 11, 2021): 187–207. http://dx.doi.org/10.18290/rh21697-12.
Full textAbstract:
Artykuł traktuje o problemie nostalgii w powieści Jewgienija Czyżowa Zbieracz raju (2019). W części wstępnej przedstawiono krótki przegląd badań nad nostalgią, wyróżniając różne jej aspekty i typologie.
W analizie utworu główny nacisk położono na portrety centralnych postaci, których najważniejszym rysem jest stosunek do czasu, przeszłości, pamięci: Kiriłła – stałego bywalca moskiewskich pchlich targów i jego chorą na Alzheimera matkę. Oboje ilustrują różne aspekty powracania do przeszłości i brak przywiązania do teraźniejszości. W sposobach odczuwania przez nich czasu można odnaleźć różne typy nostalgii. Akcja powieści rozgrywa się w latach 90., kiedy w wyniku rozpadu Związku Radzieckiego cała przyszłość bohaterów pozostała w przeszłości. Miniona epoka nie jest jednak idealizowana, dlatego nie można określić utworu jako nostalgicznego.
Nostalgia interesuje pisarza jako zjawisko niezwykle rozpowszechnione, noszące znamiona choroby uniemożliwiającej normalne funkcjonowanie w teraźniejszości. Tęsknotę bohaterów za innymi czasami można rozpatrywać także jako frustrację wynikającą z zamknięcia człowieka w ograniczonym czasie, co uniemożliwia przeżycie wieczności.