Academic literature on the topic 'Nonprofit organizations – Internet marketing – Canada'

Social marketing has gained prominence among researchers and practitioners working in social issues. Campaigns labelled as social marketing are implemented worldwide by governments, nonprofit organizations, and private industry. However, there is evidence that the concepts and processes associated with these campaigns are misunderstood and not consistently applied. This article describes social marketing benchmark criteria and follows with an overview of a strategic process for social marketing, specifically: planning, research, campaign development, implementation, monitoring, and evaluation. The main focus is the social marketing development process undertaken by the Alberta Health Services to plan and implement cancer prevention and cancer screening campaigns. Unique to this process is an internationally recognized panel of social marketing experts to review and provide consultation. Improvements in planning and implementing campaigns are outlined, including stakeholder engagement, use of audience-centred strategies, and endorsement of campaigns by management. The primary outcome of bringing together a clear and organized social marketing tool for cancer prevention and cancer screening in Alberta is the development, implementation, and evaluation of campaigns that follow a systematic best-practice process. The learnings from this process will have important implications provincially in Alberta, nationally in Canada, and worldwide for the advancement of the social marketing discipline.

Abstract Canada is a federal parliamentary democracy, officially bilingual (English and French), and one of the most multicultural countries in the world. Indeed, more than one-fifth of Canada’s population consists of first-generation immigrants, and a similar percentage classify themselves as visible minorities. According to the 2016 census there are more than 250 distinct ethnic origins, often with distinct languages (Statistics Canada, 2016, 2017a). A confederation of ten provinces and three territories, Canada has a current population of over 36 million people who live across an expansive geographic area that constitutes the second largest country in the world. Most of its population live in urban settings (83%), with the largest cities being Toronto, Montreal and Vancouver (Statistics Canada, 2017b). Toronto is classified as the third-most cosmopolitan city in the world following Dubai and Brussels (World Atlas, 2018). In this multifaceted context, the social economy of Canada plays an important role in bridging the public and private sectors to form a strong social infrastructure (Quarter, Mook, & Armstrong, 2018). It constitutes a vast range of organizations guided by social objectives including nonprofit organizations such as charities, foundations, and social enterprises; and cooperatives both non-financial, in fields such as housing, childcare, healthcare, and farm marketing, and financial such as credit unions and caisses populaires. There are distinct traditions of the social economy in anglophone and francophone parts of Canada. There are also traditions specific to particular populations, such as the Black social economy (Hossein, 2013); and the Indigenous social economy (Restoule, Gruner, & Metatawabin, 2012; Sengupta, Vieta, & McMurtry, 2015; Wuttunee, 2010). In this review, we look at the anglophone research on the social economy, noting that there are also French-language research institutions and educational programs focusing on the social economy; however, a review of these is beyond the scope of this paper. After providing an overview of the concept of the social economy in Canada, we go on to summarize research on its scope and size in the Canadian context. Using a Venn diagram, we highlight the interactions between the different sectors in society and emphasize that the social economy is an integral part of a mixed economy that serves in many ways as its social infrastructure. We find four different types of social economy organizations: social economy businesses, community economic development organizations, public sector nonprofits, and civil society organizations. From there, we focus on voluntaristic behaviors of giving, volunteering (formal and informal), and participating. Our focus shifts to describing the infrastructure supporting research of the sector, including key academic and umbrella associations and networks, as well as formal and informal education programs. Finally, we describe key funders of social economy research including government and foundations.

The purpose of the article is to substantiate the theoretical and methodological foundations of educational innovation which is educational and professional program «Management of social and communication networks. Digital marketing», specialty 029 «Information, Library and Archival Affairs». The research methodology is based on a set of general scientific methods of generalization, systematization and forecasting. Hypothetical analysis made it possible to develop to identify the basic concepts that outline the theoretical and methodological platform for training Digital marketers in the specialty «Information, Library and Archival Affairs». The scientific noveltyof the study is that in the dynamics of professional diversity of information activities and proposals for new specializations within the specialty «Information, Library and Archival Affairs» outlines the main approaches to the theoretical and methodological platform for Digital marketers and identifies basic concepts that allow building a professional model of Digital marketer in the specialty 029 «Information, Library and Archival Affairs». Such concepts define social and information communications and management of document and information resources (information management). Conclusions. The main concepts of the theoretical and methodological platform of educational innovation for the training of Digital marketers in the specialty «Information, Library and Archival Affairs» are social and communication technologies and management of document and information resources (information management). Tasks of marketing activities of a specialist in social information communications in the specialty 029 «Information, Library and Archival Affairs» are in the problem field of social communication activities, include marketing in the field of nonprofit organizations, government, charities, libraries, archives, museums, etc. The theoretical content of the subject area of Internet marketing is consistent with the Standard of Higher Education in «Information, Library and Archival Affairs» and corresponds to the conceptual foundations of the subject area of management of document and information resources (information management). The proposed version of the theoretical and methodological platform of educational innovation – training of Digital marketers in the specialty «Information, Library and Archival Affairs» – is able to enrich, modify and refine in the development of scientific knowledge and empirical base in this subject area.

Xcert's business is in developing Internet and Intranet security enhancement technology. Xcert was founded in April 1996 by Andrew Csinger and Pat Richard and was headquartered in Vancouver, Canada. Xcert's solution to Internet security was a public key infrastructure (PKI). PKI is a system of digital certificates, certificate authorities (CAs) and other registration authorities that verify and authenticate the validity of each party involved in an Internet transaction. Xcert's PKI technology allows organizations of any size to issue digital certificates to their members. These organizations become their own CA and are empowered to issue digital certificates to their individual client base. This case study is about a start-up company that is in transition from a dream stage to a reality stage. One of the issues that surfaces in the case study is intraindustry competition. Despite being an early entrant into the Internet security business, Xcert faced brutal competition from companies such as Entrust, Nortel, VeriSign and Netscape. The problems facing the company include (1) finances, (2) future direction and leadership, (3) structure, experience and size and (4) marketing. This is a very rich case study with a number of interrelated issues. The case serves two teaching aims. Firstly, this case allows students to confront and discuss real-life issues facing a start-up information technology (IT) company. The students analysing the case are asked to provide alternatives and solutions to the problems by putting themselves in the positions of the founders of the company. Students should come to understand the difficulty in managing a start-up company and the various trade-offs the management needs to make. Secondly, the case study introduces various Internet security concepts to students.

ABSTRAK Penelitian ini bertujuan untuk mengeksplorasi bagaimana pengalaman donasi para donatur milenial muslim, dengan fokus utama untuk mengetahui rasionalitas donatur konsumen yang mendasari pengalaman donasi. Metode Interpretative Phenomenological Analysis (IPA) dilakukan untuk menggambarkan dinamika milenial muslim dalam memulai berdonasi, mengembangkan niat, dan mengidentifikasi alternatif penyaluran donasi. Sepuluh peserta dipilih dari Semarang, Jawa Tengah, Indonesia, menggunakan purposive-sampling dengan kriteria dan persyaratan yang telah ditentukan untuk memilih partisipan. Data wawancara dianalisis dengan menggunakan teknik deskriptif kualitatif tipe naratif. Hasil penelitian menunjukkan bahwa altruisme dan spiritualitas mendorong pemberian sumbangan. Donatur tidak mengharapkan adanya timbal balik dari penerima, pemahaman ini kemudian dimaknai sebagai altruisme. Dari perspektif agama, donasi merupakan bentuk ketaatan kepada Tuhan dengan menjalankan apa yang diperintahkan dan hanya mengharapkan balasan-Nya. Semua partisipan adalah pemeluk agama Islam, sehingga motivasi berdasarkan nilai-nilai spiritual hanya terbatas pada keyakinan satu agama dan secara umum tidak dapat mewakili banyak keyakinan. Temuan selanjutnya, ada transformasi donasi dari donasi langsung, ke lembaga donor dan yang terbaru melalui teknologi digital yang bisa menjadi fokus penelitian di masa depan. Kata Kunci: Altruisme, Perilaku Donasi, Donatur Milenial, Interpretative Phenomenology Analysis. ABSTRACT This study explores the donation experience of Muslim millennial donors, with the main focus on discovering the consumer donor rationality underlying donation experience. The Interpretative Phenomenological Analysis (IPA) method was conducted to depict the dynamics of Muslim millennials in starting a money donation, developing intention, and identifying the alternative distribution for donations. Ten participants were chosen from Semarang, Central Java, Indonesia, using purposive sampling with predetermined criteria and requirements for selecting participants. The interview data were then analyzed using a narrative type of descriptive qualitative technique. The research results show that altruism and spirituality encourage donation-making. Donors do not expect any reciprocity from the recipient; this understanding is interpreted as altruism. From a religious perspective, this is a form of the donor's obedience to God by carrying out what was ordered and only expecting the reward. All participants are adherents of Islam, so motivation based on spiritual values only focuses on the beliefs of one religion and cannot generally represent many beliefs. Further findings show a transformation of donations from direct donations to donor agencies and, most recently, through digital technology, focusing on future research. Keywords: Altruism, Donation Behavior, Millennial Donor, Interpretative Phenomenology Analysis. REFERENCES Anik, L., Aknin, L. B., Norton, M. I., & Dunn, E. W. (2009). Feeling good about giving: The benefits (and costs) of self-interested charitable behavior. Harvard Business School Marketing Unit Working Paper, 10-012. http://dx.doi.org/10.2139/ssrn.1444831 Aufa S, F. N. (2018). Faktor-faktor yang mempengaruhi keputusan donatur dalam menyalurkan infaq via social networking site (SNS) (Studi pada masyarakat kota Malang). Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya, 7(1), 1-11. Bjalkebring, P., Västfjäll, D., Dickert, S., & Slovic, P. (2016). Greater emotional gain from giving in older adults: Age-related positivity bias in charitable giving. 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Industrial Management & Data Systems, 119(7), 1401-1410. https://doi.org/10.1108/IMDS-08-2019-0431 Kashif, M., Jamal, K. F., & Rehman, M. A. (2018). The dynamics of zakat donation experience among Muslims: A Phenomenological Inquiry. Journal of Islamic Accounting and Business Research, 9(1), 45-58. https://doi.org/10.1108/JIABR-01-2016-0006 La Kahija, Y. F. (2017). Penelitian fenomenologis jalan memahami pengalaman hidup. Yogyakarta: Kanisius. Liu, L., Suh, A., & Wagner, C. (2018). Empathy or perceived credibility? An empirical study on individual donation behavior in charitable crowdfunding. Internet Research, 28(3), 623-651. https://doi.org/10.1108/IntR-06-2017-0240 Mustafa, M. O. A., Mohamad, M. H. S., & Adnan, M. A. (2013). Antecedents of zakat prayers’ trust in an emerging zakat sector: An exploratory study. Journal of Islamic Accounting and Business Research, 4(1), 4-25. https://doi.org/10.1108/17590811311314267 Muzikante, I., & Skuskovnika, D. (2018). Human value and atitudes towards money. Society, Integration, Education, 7, 174-183. http://dx.doi.org/10.17l770/sie2018vol7.3433 Neumayr, M., & Handy, F. (2017). Charitable giving: What influences donors’ choice among different causes? Voluntas: International Journal of Voluntary and Nonprofit Organizations, 30, 783-799. https://doi.org/10.1007/s11266-017-9843-3 Opoku, R.A. (2013). Examining the motivational factors behind charitable giving among young people in a prominent Islamic country. International Journal of Nonprofit and Voluntary Sector Marketing, 18(3), 172-186. https://doi.org/10.1002/nvsm.1457 Otto, P. E., & Bolle, F. (2011). Multiple facets of altruism and their influence on blood donation. Jurnal Sosio-Economics, 40(5), 558-563. https://doi.org/10.1016/j.socec.2011.04.010 Saksa, J. (2015). An investigation of research on altruism in recent literature of the three sectors: Public, private, and non-profit. Honors Projects, 556, 1-27. Retrieved from https://scholarworks.gvsu.edu/ honorsprojects/556 Shabbir, H., Palihawadana, D., & Thwaites, D. (2007). Determining the antecedents and consequences of donor-perceived relationship quality: A dimensional qualitative research approach. Psychology and Marketing, 24(3), 271-293. https://doi.org/10.1002/mar.20161 Smith, R. W., Faro, D., & Burson, K. A. (2013). More for the many: The influence of entitavity on charitable giving. Journal of Consumer Research, 39(5), 961-976. https://doi.org/ 10.1086/666470 Stebbins, E., & Hartman, R. L. (2013). Charity brand personality: Can smaller charitable organizations leverage their brand's personality to influence giving. International Journal of Nonprofit and Voluntary Sector Marketing, 18(3), 203-215. https://doi.org/ 10.1002/nvsm.1468 Teah, M., Lwin, M., & Cheah, I. (2014). Moderating role of religious beliefs on attitudes towards charities and motivation to donate. Asia Pacific Journal of Marketing and Logistics, 26(5), 738-760. https://doi.org/10.1108/APJML-09-2014-0141 Weng, Q., & He, H. (2019). Geographic distance, income and charitable giving: Evidence from China. The Singapore Economic Review, 64(5), 1145-1169. https://doi.org/10.1142/ S0217590818500212 Wiepking, P., & James III, R. N. (2013). Why are the oldest old less generous? Explanations for the unexpected age-related drop in charitable giving. Ageing and Society, 33, 486-510. https://doi.org/10.1017/S0144686X12000062 Yardley, L. (2007). Demonstrating validity in qualitative psychology. InJ. A. Smith (Eds.), Qualitative psychology: A practical guide to research methods (pp. 235-251). London: Sage.

Media organizations worldwide are struggling to find sustainable financial models since the arrival of the internet. Nonprofit radio is no different. Using a thematic analysis of 62 Canadian nonprofit stations’ financial statements from 2012–2015, this study examines the impact of the Community Radio Fund of Canada’s Radiometers’ grant competition. Although results show a small financial gain for those who received funding, the study fails to determine the value of relying on such a grant for long-term technological sustainability. This study also shows the classic income effect by demonstrating how stations continued spending on technology whether they received grants or not. Recommendations include creating a matching fund program to encourage stations to find alternative sources of income to sustain their projects and increase accountability.Les organisations de médias à travers le monde luttent pour trouver des modèles financiers durables depuis l’arrivée d’internet. La radio à but non lucratif n’y échappe pas non plus. En effectuant une analyse thématique des états financiers de 62 stations canadiennes à but non lucratif de 2012-2015, cette étude examine l’impact de la compétition Radiomètres du Fonds canadien de la radio communautaire. Malgré le fait que les résultats démontrent un petit gain financier pour ceux ayant reçu du financement, l’étude ne parvient pas à démontrer la valeur de ce type de subvention pour une durabilité technologique à long terme. Cette étude valide aussi l’effet de revenu classique en démontrant que les stations continuent à effectuer des dépenses en technologie, peu importe s’ils ont obtenu ou non une subvention. Les recommandations comprennent la création d’un programme de fonds de contrepartie, afin d’encourager les stations à trouver des sources alternatives de revenus afin de soutenir leurs projets et d’accroître l’imputabilité.

Media organizations worldwide are struggling to find sustainable financial models since the arrival of the internet. Nonprofit radio is no different. Using a thematic analysis of 62 Canadian nonprofit stations’ financial statements from 2012–2015, this study examines the impact of the Community Radio Fund of Canada’s Radiometers’ grant competition. Although results show a small financial gain for those who received funding, the study fails to determine the value of relying on such a grant for long-term technological sustainability. This study also shows the classic income effect by demonstrating how stations continued spending on technology whether they received grants or not. Recommendations include creating a matching fund program to encourage stations to find alternative sources of income to sustain their projects and increase accountability.Les organisations de médias à travers le monde luttent pour trouver des modèles financiers durables depuis l’arrivée d’internet. La radio à but non lucratif n’y échappe pas non plus. En effectuant une analyse thématique des états financiers de 62 stations canadiennes à but non lucratif de 2012-2015, cette étude examine l’impact de la compétition Radiomètres du Fonds canadien de la radio communautaire. Malgré le fait que les résultats démontrent un petit gain financier pour ceux ayant reçu du financement, l’étude ne parvient pas à démontrer la valeur de ce type de subvention pour une durabilité technologique à long terme. Cette étude valide aussi l’effet de revenu classique en démontrant que les stations continuent à effectuer des dépenses en technologie, peu importe s’ils ont obtenu ou non une subvention. Les recommandations comprennent la création d’un programme de fonds de contrepartie, afin d’encourager les stations à trouver des sources alternatives de revenus afin de soutenir leurs projets et d’accroître l’imputabilité.

Purpose This study aims to develop a proprietary indicator to measure the digital presence of the institutions: the digital presence index. Design/methodology/approach This research delves into how nonprofit institutions, specifically business interest associations (BIAs), have developed their internet presence by applying essential digital marketing techniques. To this end, and using big data mining tools, this study analyzes the tracking by internet users of 102 BIAs, with their respective websites in 36 countries in Europe and the USA. In addition, the presence and activity of the institutions included in this study on social networks are considered. Findings This research serves as a basis for discussing the current gap between social reality and the digitalization of institutions. In this sense, conclusions are drawn on the importance of managerial profiles in decision-making on digitization and the necessary knowledge that, together with Web and social network managers, they must have to articulate the means and techniques that promote the internet presence of the organizations they manage. Originality/value Conclusions are drawn according to the geographical scope of the BIAs, and an argument is made about the difficulties of connection and loss of prominence of this type of institutions among their different target audiences, especially among the youngest and most digitized.

Introduction Children are not only born digital, they are fashioned toward a lifestyle that needs them to be digital all the time (Palfrey and Gasser). They click, tap, save, circulate, download, and upload the texts of their lives, their friends’ lives, and the anonymous lives of the people that surround them. They are socialised as Internet consumers ready to participate in digital services targeted to them as they age such as Snapchat, Instagram, and YouTube. But they are also fashioned as producers, whereby their lives are sold as content on these same markets. As commodities, the minutiae of their lives become the fodder for online circulation. Paradoxically, we also celebrate these digital behaviours as a means to express identity. Personal profile-building for adults is considered agency-building (Beer and Burrows), and as a consequence, we praise children for mimicking these acts of adult lifestyle. This article reflects on the Kids, Creative Storyworlds, and Wearables project, which involved an ethnographic study with five young children (ages 4-7), who were asked to share their autobiographical stories, creative self-narrations, and predictions about their future mediated lives (Atkins et al.). For this case study, we focus on commercialised forms of children’s automedia, and we compare discussions we had with 6-year old Cayden, a child we met in the study who expresses the desire to make himself famous online, with videos of Jacob, a child vlogger on YouTube’s Kinder Playtime, who clearly influences children like Cayden. We argue that child social influencers need consideration both as autobiographical agents and as child subjects requiring a sheltered approach to their online lives.Automedia Automedia is an emergent genre of autobiography (Smith and Watson Reading 190; “Virtually Me” 78). Broadcasting one’s life online takes many forms (Kennedy “Vulnerability”). Ümit Kennedy argues “Vlogging on YouTube is a contemporary form of autobiography in which individuals engage in a process of documenting their life on a daily or weekly basis and, in doing so, construct[ing] their identity online” (“Exploring”). Sidonie Smith and Julia Watson write that “visual and digital modes are projecting and circulating not just new subjects but new notions of subjectivity through the effects of automediality” with the result that “the archive of the self in time, in space and in relation expands and is fundamentally reorganized” (Reading 190). Emma Maguire addresses what online texts “tell us about cultural understandings of selfhood and what it means to communicate ‘real’ life through media” naming one tool, “automedia”. Further, Julie Rak calls on scholars “to rethink ‘life’ and ‘writing’ as automedia” to further “characterize the enactment of a personal life story in a new media environment.” We define automedia as a genre that involves the practices of creating, performing, sharing, circulating, and (at times) preserving one’s digital life narrative meant for multiple publics. Automedia revises identity formation, embodiment, or corporealities in acts of self-creation (Brophy and Hladki 4). Automedia also emphasizes circulation. As shared digital life texts now circulate through the behaviours of other human subjects, and automatically via algorithms in data assemblages, we contend that automediality currently involves a measure of relinquishing control over perpetually evolving mediatised environments. One cannot control how a shared life narrative will meet a public in the future, which is a revised way of thinking about autobiography. For the sake of this paper, we argue that children’s automedia ought to be considered a creative, autobiographical act, in order to afford child authors who create them the consideration they deserve as agents, now and in the future. Automedial practices often begin when children receive access to a device. The need for a distraction activity is often the reason parents hand a young child a smartphone, iPad, or even a wearable camera (Nansen). Mirroring the lives of parents, children aspire to share representations of their own personal lives in pursuit of social capital. They are often encouraged to use technologies and apps as adults do–to track aspects of self, broadcast life stories and eventually “live share” them—effectively creating, performing, sharing, and at times, seeking to preserve a public life narrative. With this practice, society inculcates children into spheres of device ubiquity, “socializing them to a future digital lifestyle that will involve always carrying a computer in some form” (Atkins et al. 49). Consequently, their representations become inculcated in larger media assemblages. Writing about toddlers, Nansen describes how the “archiving, circulation and reception of these images speaks to larger assemblages of media in which software protocols and algorithms are increasingly embedded in and help to configure everyday life (e.g. Chun; Gillespie), including young children’s media lives (Ito)” (Nansen). Children, like adult citizens, are increasingly faced with choices “not structured by their own preferences but by the economic imperatives of the private corporations that have recently come to dominate the internet” (Andrejevic). Recent studies have shown that for children and youth in the digital age, Internet fame, often characterized by brand endorsements, is a major aspiration (Uhls and Greenfield, 2). However, despite the ambition to participate as celebrity digital selves, children are also mired in the calls to shield them from exposure to screens through institutions that label these activities detrimental. In many countries, digital “protections” are outlined by privacy commissioners and federal or provincial/state statutes, (e.g. Office of the Privacy Commissioner of Canada). Consequently, children are often caught in a paradox that defines them either as literate digital agents able to compose or participate with their online selves, or as subjectified wards caught up in commercial practices that exploit their lives for commercial gain.Kids, Creative Storyworlds and Wearables ProjectBoth academic and popular cultural critics continually discuss the future but rarely directly engage the people who will be empowered (or subjugated) by it as young adults in twenty years. To address children’s lack of agency in these discussions, we launched the Kids, Creative Storyworlds and Wearables project to bring children into a dialogue about their own digital futures. Much has been written on childhood agency and participation in culture and mediated culture from the discipline of sociology (James and James; Jenks; Jenkins). In previous work, we addressed the perspective of child autobiographical feature filmmakers to explore issues of creative agency and consent when adult gatekeepers facilitate children in film production (Pedersen and Aspevig “My Eyes”; Pedersen and Aspevig “Swept”). Drawing on that previous work, this project concentrates on children’s automediated lives and the many unique concerns that materialize with digital identity-building. Children are categorised as a vulnerable demographic group necessitating special policy and legislation, but the lives they project as children will eventually become subsumed in their own adult lives, which will almost certainly be treated and mediated in a much different manner in the future. We focused on this landscape, and sought to query the children on their futures, also considering the issues that arise when adult gatekeepers get involved with child social media influencers. In the Storyworlds ethnographic study, children were given a wearable toy, a Vtech smartwatch called Kidizoom, to use over a month’s timeframe to serve as a focal point for ethnographic conversations. The Kidizoom watch enables children to take photos and videos, which are uploaded to a web interface. Before we gave them the tech, we asked them questions about their lives, including What are machines going to be like in the future? Can you imagine yourself wearing a certain kind of computer? Can you tell/draw a story about that? If you could wear a computer that gave you a super power, what would it be? Can you use your imagination to think of a person in a story who would use technology? In answering, many of them drew autobiographical drawings of technical inventions, and cast themselves in the images. We were particularly struck by the comments made by one participant, Cayden (pseudonym), a 6-year-old boy, and the stories he told us about himself and his aspirations. He expressed the desire to host a YouTube channel about his life, his activities, and the wearable technologies his family already owned (e.g. a GroPro camera) and the one we gave him, the Kidizoom smartwatch. He talked about how he would be proud to publically broadcast his own videos on YouTube, and about the role he had been allowed to play in the making of videos about his life (that were not broadcast). To contextualize Cayden’s commentary and his automedial aspirations, we extended our study to explore child social media influencers who broadcast components of their personal lives for the deliberate purpose of popularity and the financial gain of their parents.We selected the videos of Jacob, a child vlogger because we judged them to be representative of the kinds that Cayden watched. Jacob reviews toys through “unboxing videos,” a genre in which a child tells an online audience her or his personal experiences using new toys in regular, short videos on a social media site. Jacob appears on a YouTube channel called Kinder Playtime, which appears to be a parent-run channel that states that, “We enjoy doing these things while playing with our kids: Jacob, Emily, and Chloe” (see Figure 1). In one particular video, Jacob reviews the Kidizoom watch, serving as a child influencer for the product. By understanding Jacob’s performance as agent-driven automedia, as well as being a commercialised, mediatised form of advertising, we get a clearer picture of how the children in the study are coming to terms with their own digital selfhood and the realisation that circulated, life-exposing videos are the expectation in this context.Children are implicated in a range of ways through “family” influencer and toy unboxing videos, which are emergent entertainment industries (Abidin 1; Nansen and Nicoll; Craig and Cunningham 77). In particular, unboxing videos do impact child viewers, especially when children host them. Jackie Marsh emphasizes the digital literacy practices at play here that co-construct viewers as “cyberflâneur[s]” and she states that “this mode of cultural transmission is a growing feature of online practices for this age group” (369). Her stress, however, is on how the child viewer enjoys “the vicarious pleasure he or she may get from viewing the playing of another child with the toy” (376). Marsh writes that her study subject, a child called “Gareth”, “was not interested in being made visible to EvanHD [a child celebrity social media influencer] or other online peers, but was content to consume” the unboxing videos. The concept of the cyberflâneur, then, is fitting as a mediatising co-constituting process of identity-building within discourses of consumerism. However, in our study, the children, and especially Cayden, also expressed the desire to create, host, and circulate their own videos that broadcast their lives, also demonstrating awareness that videos are valorised in their social circles. Child viewers watch famous children perform consumer-identities to create an aura of influence, but viewers simultaneously aspire to become influencers using automedial performances, in essence, becoming products, themselves. Jacob, Automedial Subjects and Social Media InfluencersJacob is a vlogger on YouTube whose videos can garner millions of views, suggesting that he is also an influencer. In one video, he appears to be around the age of six as he proudly sits with folded hands, bright eyes, and a beaming, but partly toothless smile (see Figure 2). He says, “Welcome to Kinder Playtime! Today we have the Kidi Zoom Smartwatch DX. It’s from VTech” (Kinder Playtime). We see the Kidi Zoom unboxed and then depicted in stylized animations amid snippets of Jacob’s smiling face. The voice and hands of a faceless parent guide Jacob as he uses his new wearable toy. We listen to both parent and child describe numerous features for recording and enhancing the wearer’s daily habits (e.g. calculator, calendar, fitness games), and his dad tells him it has a pedometer “which tracks your steps” (Kinder Playtime). But the watch is also used by Jacob to mediate himself and his world. We see that Jacob takes pictures of himself on the tiny watch screen as he acts silly for the camera. He also uses the watch to take personal videos of his mother and sister in his home. The video ends with his father mentioning bedtime, which prompts a “thank you” to VTech for giving him the watch, and a cheerful “Bye!” from Jacob (Kinder Playtime). Figure 1: Screenshot of Kinder Playtime YouTube channel, About page Figure 2: Screenshot of “Jacob,” a child vlogger at Kinder Playtime We chose Jacob for three reasons. First, he is the same age as the children in the Storyworlds study. Second, he reviews the smart watch artifact that we gave to the study children, so there was a common use of automedia technology. Third, Jacob’s parents were involved with his broadcasts, and we wanted to work within the boundaries of parent-sanctioned practices. However, we also felt that his playful approach was a good example of how social media influence overlaps with automediality. Jacob is a labourer trading his public self-representations in exchange for free products and revenue earned through the monetisation of his content on YouTube. It appears that much of what Jacob says is scripted, particularly the promotional statements, like, “Today we have the Kidizoom Smartwatch DX. It’s from VTech. It’s the smartest watch for kids” (Kinder Playtime). Importantly, as an automedial subject Jacob reveals aspects of his self and his identity, in the manner of many child vloggers on public social media sites. His product reviews are contextualised within a commoditised space that provides him a means for the public performance of his self, which, via YouTube, has the potential to reach an enormous audience. YouTube claims to have “over a billion users—almost one-third of all people on the Internet—and every day people watch hundreds of millions of hours on YouTube and generate billions of views” (YouTube). Significantly, he is not only filmed by others, Jacob is also a creative practitioner, as Cayden aspired to become. Jacob uses high-tech toys, in this case, a new wearable technology for self-compositions (the smart watch), to record himself, friends, family or simply the goings-on around him. Strapped to his wrist, the watch toy lets him play at being watched, at being quantified and at recording the life stories of others, or constructing automediated creations for himself, which he may upload to numerous social media sites. This is the start of his online automediated life, which will be increasingly under his ownership as he ages. To greater or lesser degrees, he will later be able to curate, add to, and remediate his body of automedia, including his digital past. Kennedy points out that “people are using YouTube as a transformative tool, and mirror, to document, construct, and present their identity online” (“Exploring”). Her focus is on adult vloggers who consent to their activities. Jacob’s automedia is constructed collaboratively with his parents, and it is unclear how much awareness he has of himself as an automedia creator. However, if we don’t afford Jacob the same consideration as we afford adult autobiographers, that the depiction of his life is his own, we will reduce his identity performance to pure artifice or advertisement. The questions Jacob’s videos raise around agency, consent, and creativity are important here. Sidonie Smith asks “Can there be a free, agentic space; and if so, where in the world can it be found?” (Manifesto 188). How much agency does Jacob have? Is there a liberating aspect in the act of putting personal technology into the hands of a child who can record his life, himself? And finally, how would an adult Jacob feel about his childhood self advertising these products online? Is this really automediality if Jacob does not fully understand what it means to publicly tell a mediated life story?These queries lead to concerns over child social media influence with regard to legal protection, marketing ethics, and user consent. The rise of “fan marketing” presents a nexus of stealth marketing to children by other children. Stealth marketing involves participants, in this case, fans, who do not know they are involved in an advertising scheme. For instance, the popular Minecon Minecraft conference event sessions have pushed their audience to develop the skills to become advocates and advertisers of their products, for example by showing audiences how to build a YouTube channel and sharing tips for growing a community. Targeting children in marketing ploys seems insidious. Marketing analyst Sandy Fleisher describes the value of outsourcing marketing to fan labourers:while Grand Theft Auto spent $120 million on marketing its latest release, Minecraft fans are being taught how to create and market promotional content themselves. One [example] is Minecraft YouTuber, SkydoesMinecraft. His nearly 7 million strong YouTube army, almost as big as Justin Bieber’s, means his daily videos enjoy a lot of views; 1,419,734,267 to be precise. While concerns about meaningful consent that practices like this raise have led some government bodies, and consumer and child protection groups to advocate restrictions for children, other critics have questioned the limits placed on children’s free expression by such restrictions. Tech commentator Larry Magid has written that, “In the interest of protecting children, we sometimes deny them the right to access material and express themselves.” Meghan M. Sweeney notes that “the surge in collaborative web models and the emphasis on interactivity—frequently termed Web 2.0—has meant that children are not merely targets of global media organizations” but have “multiple opportunities to be active, critical, and resistant producers”...and ”may be active agents in the production and dissemination of information” (68). Nevertheless, writes Sweeney, “corporate entities can have restrictive effects on consumers” (68), by for example, limiting imaginative play to the choices offered on a Disney website, or limiting imaginative topics to commercial products (toys, video games etc), as in YouTube review videos. Automedia is an important site from which to consider young children’s online practices in public spheres. Jacob’s performance is indeed meant to influence the choice to buy a toy, but it is also meant to influence others in knowing Jacob as an identity. He means to share and circulate his self. Julie Rak recalls Paul John Eakin’s claims about life-writing that the “process does not even occur at the level of writing, but at the level of living, so that identity formation is the result of narrative-building.” We view Jacob’s performance along these lines. Kinder Playtime offers him a constrained, parent-sanctioned (albeit commercialised) space for role-playing, a practice bound up with identity-formation in the life of most children. To think through the legality of recognising Jacob’s automedial content as his life, Rak is also useful: “In Eakin’s work in particular, we can see evidence of John Locke’s contention that identity is the expression of consciousness which is continuous over time, but that identity is also a product, one’s own property which is a legal entity”. We have argued that children are often caught in the paradox that defines them either as literate digital creators composing and circulating their online selves or as subjectified personas caught up in commercial advertising practices that use their lives for commercial gain. However, through close observation of individual children, one who we met and questioned in our study, Cayden, the other who we met through his mediated, commercialized, and circulated online persona, Jacob, we argue that child social influencers need consideration as autobiographical agents expressing themselves through automediality. As children create, edit, and grow digital traces of their lives and selves, how these texts are framed becomes increasingly important, in part because their future adult selves have such a stake in the matter: they are being formed through automedia. Moreover, these children’s coming of age may bring legal questions about the ownership of their automedial products such as YouTube videos, an enduring legacy they are leaving behind for their adult selves. Crucially, if we reduce identity performances such as unboxing, toy review videos, and other forms of children’s fan marketing to pure advertisement, we cannot afford Jacob and other child influencers the agency that their self representation is legally and artistically their own.ReferencesAbidin, Crystal. “#familygoals: Family Influencers, Calibrated Amateurism, and Justifying Young Digital Labor.” Social Media + Society 3.2 (2017): 1-15.Andrejevic, Mark. “Privacy, Exploitation, and the Digital Enclosure.” Amsterdam Law Forum 1.4 (2009). <http://amsterdamlawforum.org/article/view/94/168>.Atkins, Bridgette, Isabel Pedersen, Shirley Van Nuland, and Samantha Reid. “A Glimpse into the Kids, Creative Storyworlds and Wearables Project: A Work-in-Progress.” ICET 60th World Assembly: Teachers for a Better World: Creating Conditions for Quality Education – Pedagogy, Policy and Professionalism. 2017. 49-60.Beer, David, and Roger Burrows. “Popular Culture, Digital Archives and the New Social Life of Data.” Theory, Culture & Society 30.4 (2013): 47–71.Brophy, Sarah, and Janice Hladki. Introduction. Pedagogy, Image Practices, and Contested Corporealities. Eds. Sarah Brophy and Janice Hladki. New York, NY: Routledge, 2014. 1-6.Craig, David, and Stuart Cunningham. “Toy Unboxing: Living in a(n Unregulated) Material World.” Media International Australia 163.1 (2017): 77-86.Fleischer, Sandy. “Watch Out for That Creeper: What Minecraft Teaches Us about Marketing.” Digital Marketing Magazine. 30 May 2014. <http://digitalmarketingmagazine.co.uk/articles/watch-out-for-that-creeper-what-minecraft-teaches-us-about-marketing>.James, Allison, and Adrian James. Key Concepts in Childhood Studies. London: Sage, 2012.Jenkins, Henry. The Childhood Reader. New York: NYU P, 1998.Jenks, Chris. Childhood. 2nd ed. London: Routledge, 2015.Kennedy, Ümit. "Exploring YouTube as a Transformative Tool in the 'The Power of MAKEUP!' Movement." M/C Journal 19.4 (2016). <http://journal.media-culture.org.au/index.php/mcjournal/article/view/1127>.———. “The Vulnerability of Contemporary Digital Autobiography” a/b: Auto/Biography Studies 32.2 (2017): 409-411.Kinder Playtime. “VTech Kidizoom Smart Watch DX Review by Kinder Playtime.” YouTube, 4 Nov. 2015. <https://www.youtube.com/watch?v=JaxCSjwZjcA&t=28s>.Magid, Larry. “Protecting Children Online Needs to Allow for Their Right to Free Speech.” ConnectSafely 29 Aug. 2014. <http://www.connectsafely.org/protecting-children-online-needs-to-allow-for-their-right-to-free-speech/>.Maguire, Emma. “Home, About, Shop, Contact: Constructing an Authorial Persona via the Author Website.” M/C Journal 17.3 (2014). <http://journal.media-culture.org.au/index.php/mcjournal/article/view/821>.Marsh, Jackie. “‘Unboxing’ Videos: Co-construction of the Child as Cyberflâneur.” Discourse: Studies in the Cultural Politics of Education 37.3 (2016): 369-380.Nansen, Bjorn. “Accidental, Assisted, Automated: An Emerging Repertoire of Infant Mobile Media Techniques.” M/C Journal 18.5 (2015). <http://journal.media-culture.org.au/index.php/mcjournal/article/view/1026>.———, and Benjamin Nicoll. “Toy Unboxing Videos and the Mimetic Production of Play.” Paper presented at the 18th Annual Conference of Internet Researchers (AoIR), Tartu, Estonia. 2017.Palfrey, John, and Urs Gasser. Born Digital: How Children Grow Up in a Digital Age. New York: Basic Books, 2016.Pedersen, Isabel, and Kristen Aspevig. “‘My Eyes Ended Up at My Fingertips, My Ears, My Nose, My Mouth’: Antoine, Autobiographical Documentary, and the Cinematic Depiction of a Blind Child Subject.” Biography: An Interdisciplinary Quarterly 34.4 (2011).Pedersen, Isabel, and Kristen Aspevig. “‘Swept to the Sidelines and Forgotten’: Cultural Exclusion, Blind Persons’ Participation, and International Film Festivals.” Canadian Journal of Disability Studies 3.3 (2014): 29-52.Rak, Julie. “First Person? Life Writing versus Automedia.” International Association for Biography and Autobiography Europe (IABA Europe). Vienna, Austria. 30 Oct. – 3 Nov. 2013.Smith, Sidonie. “The Autobiographical Manifesto.” Ed. Shirely Neuman. Autobiography and Questions of Gender. London: Frank Cass, 1991.———, and Julia Watson. Reading Autobiography. Minneapolis: U of Minnesota P, 2010.———. “Virtually Me: A Toolbox about Online Self-Presentation.” Identity Technologies: Constructing the Self Online. Eds. Anna Poletti and Julie Rak. Madison: U of Wisconsin P, 2014. 70-95.Sweeney, Meghan. “‘Where Happily Ever After Happens Every Day’: Disney's Official Princess Website and the Commodification of Play.” Jeunesse: Young People, Texts, Cultures 3.2 (2011): 66-87.Uhls, Yalda, and Particia Greenfield. “The Value of Fame: Preadolescent Perceptions of Popular Media and Their Relationship to Future Aspirations.” Developmental Psychology 48.2 (2012): 315-326.YouTube. “YouTube for Press.” 2017. <https://www.youtube.com/yt/about/press/>.

Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Design in the Faculty of Informatics and Design at the Cape Peninsula University of Technology 2013
As healthcare is such a widespread issue in South Africa, this research focuses on non-profit organisations in the health sector. Non-profit organisations take on much of the work that the government cannot deliver with respect to the overall wellbeing of patients at hospitals, in specialised care, in basic healthcare, and most significantly, in areas where private healthcare is unaffordable. This study investigates online marketing, fundraising activities and strategies of non-profit organisations in Cape Town’s health sector. It illustrates the growing popularity of these channels, and argues that many non-profit organisations are not using online marketing tools effectively to raise the funds and support they need. Two longstanding non-profit organisations based at the Red Cross War Memorial Children’s Hospital, are the subject of the study, as this hospital is a prime example of how a government-run institution relies on the support of effective non-profit organisations. The conceptual framework required extensive reviews of the existing literature on the South African non-profit sector, the health sector and the role of non-profit organisations in these sectors. Furthermore, it reviewed successful marketing practices for non-profit organisations, including appropriate online marketing and fundraising strategies. A qualitative and quantitative research approach was employed, using semi-structured interviews and an online survey of twenty-seven health sector non-profit organisations. Key people in the non-profit health sector, the non-profit communication design sector and the corporate online marketing sector were interviewed. The online survey was conducted to gain a clear insight into the current online marketing practices and activities of Cape Town based health sector non-profit organisations. Grounded theory was used as an analytical tool in this research where themes emerge and theory is constructed based on insights and knowledge gained during the research. The results reveal that many non-profit organisations in the Cape Town health sector do not seem aware of the benefits of implementing an online marketing and fundraising strategy. This study concludes that online marketing and fundraising is vital for a non-profit organisation’s success. It is recommended that all members of non-profit organisations learn as much as they can about the importance of online marketing, as well as the importance of having a solid strategy. A unique framework for branding, strategy, online marketing and fundraising is proposed as a solution to the research problem, and further recommendations include the design of a textbook or eBook and an online platform connecting non-profit organisations in the health sector in South Africa.

碩士
南華大學
非營利事業管理研究所
94
The research starts with the major three hundred foundations in Taiwan offered by the Himalaya Foundation Website plus newly increased foundations to see if they have set up their own websites or not, then analyzes the ones who have their own websites to realize their status quo, and finally sorts the web-sited foundations with the nine-quality, taking each sort out 10 % as the research samples to compare to the population of the investigated on-liners by FIND , in order to build a based reference materials for those NPO that want to engage in Internet marketing. 　 　　The result shows that there isn''t any significant difference between web-sited and non web-sited foundations. It''s obvious that the foundations in Taiwan have the importance on websites remain in the normal phase. Set or not have a websites has nothing to do with the capital. Two types of foundations -culture education and medical sanitation, pay more attention on the websites. Some web-sited foundation pay less attention on "Search ability" and "Immediate Response", which are the main points whether the website can continue to develop or not. So far, the present state of the web-sited foundations has maintained as "satisfied". As for the "continuing development", it still remains in the phase of wait-and-see. Foundations have the concepts of the Internet marketing, but haven’t the further preparation of the future development of the websites. 　 　　The result which came from the comparison between the selected foundations and the statistic of FIND shows that no matter what activities or the mission of service they have, they are no differences. That is, the Internet has the function to notify. It''s no doubt that the Internet marketing has the ability to offer NPO this function, but the preferable target groups that the foundations show have different results. According to FIND, the average income of the on-liners is between NT $ 20,000 and 50,000, the bracket the one-line age is from senior high school students (15) up to social freshmen (34). The foundations have the advantage that have petty donation, the recruit of staff, and activities. Though the growth of the female on-liners is growing, the proportion is still small. Whether to invest the NPO for female groups and children into the Internet marketing still needs further observation.

Chapter 5 covers the fundamentals of marketing research. Research is vitally important to organizations, but it is not something many nonprofit organizations feel they can easily afford. This chapter outlines the process so that organizations can do it themselves or know enough to ask the right questions of others doing research for them. This chapter covers the various types of research and the advantages and disadvantages of each. It includes why to do marketing research and what types of questions should be asked. It also includes the role of the Internet—with social media in particular—as important avenues for research and insights. The chapter also includes a section on becoming a learning organization by putting these insights to systemic use.

Technological advances in communications tools, the Internet, and the advent of social media have changed the ways in which nonprofit organizations engage with their various constituents. Nonprofits now have a constellation of tools including: interactive social media sites, mobile applications (apps), Websites, and mash-ups that allow them to create a comprehensive system for mobilizing supports to advocate for changing public policies. From Facebook to Twitter and from YouTube to Pinterest, communicating to many via words and images has never been easier. The authors explore the history of nonprofit advocacy and organizing, describe the social media and technology tools available for moving advocacy goals forward, and conclude with some possible challenges that organizations considering these tools could face.

This chapter focuses on analyzing how communication management can improve transparency and trust in nonprofit organizations. Several examples of Spanish and international nonprofit organizations that are developing effective communication plans and actions to improve their engagement and reputation with citizens are explained through case study methodology. Fund raising, the use of Internet and social media, advocacy, new narratives, and how to spread their activities are the areas where civil society organizations are developing their innovative communication actions. The analysis is made under a model of three objectives or levels: marketing, information, and participation, and under the perspective that transparency is a value that a nonprofit organization should use as the same way as communication management. If transparency and communication management are added, the result could achieve notoriety, trust, and reputation for nonprofit sector.