Relevant bibliographies by topics / Newspaper advertisements – Hong Kong / Dissertations / Theses

Dissertations / Theses on the topic 'Newspaper advertisements – Hong Kong'

To see the other types of publications on this topic, follow the link: Newspaper advertisements – Hong Kong.
Author: Grafiati
Published: 26 July 2024
Last updated: 27 July 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Newspaper advertisements – Hong Kong.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Kwok, Wai Yee Susanna. "Cultural values in Hong Kong newspaper advertisements, 1949-1998." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/303.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Yu, Choy-ying Maria, and 余采霙. "Content analysis of Hong Kong residential real estate newspaper advertisements, 1953 to 1992." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hdl.handle.net/10722/193473.

Full text
Abstract:
This is an original study based on information in publicly available newspaper advertisements and other available documentary data that span a period of over 40 years on the changes in consumer preferences for housing attributes. The aim study is to evaluate Fong’s (2007) hypothesis, “The Hong Kong domestic ideal has moved from a concern for utility in 1970’s to a concern for quality and stylish living in 1990’s” using superior information. It traces the changes in advertisements by using the content analysis method and case studies. Reviewing 2,000 data sets drawn from samples of newspapers for four months out of each year for over 40 years from 1953 to 1992, it was found that the image of a flat, as created by developers, changed over time. Over the years, developers have sequentially made use of the listings of interior space, exterior space, and surrounded environments to emphasize the respective elements of an “ideal” home. These changes were well demonstrated by the real estate advertisements in Hong Kong.
published_or_final_version
Real Estate and Construction
Master
Master of Philosophy
APA, Harvard, Vancouver, ISO, and other styles
3

Zhu, Yu, and 朱宇. "Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin)." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31225597.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Zhu, Yu. "Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin) : characteristics of rhetoric and its educational meanings /." Hong Kong : University of Hong Kong, 2001. http://sunzi.lib.hku.hk:8888/cgi-bin/hkuto%5Ftoc%5Fpdf?B23457041.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Chan, Shui Ling. "A study of the written discourse of the Chinese advertisements in printed matters in Hong Kong." HKBU Institutional Repository, 1998. http://repository.hkbu.edu.hk/etd_ra/105.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Ng, Hong Chao. "A study of the mixing of English in Chinese newspaper advertisements in Hong Kong and Macao." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1637009.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Yu, Yat-sze Holly, and 余逸詩. "Competition in newspaper retails." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B31954601.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Lee, Yik Fung. "The discourse of advertisements in Hong Kong magazines." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/402.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Au, Siu-Kwan Jade, and 區筱筠. "Selective newspaper reporting on suicides in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B29230937.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Wong, Lam Cheng. "Development of Japanese influence on Hong Kong film industry through Hong Kong newspaper, 1950-1979." Thesis, University of Macau, 2015. http://umaclib3.umac.mo/record=b3335318.

Full text
APA, Harvard, Vancouver, ISO, and other styles
11

Chau, Yuet-chu, and 周月珠. "A future newspaper office building." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31982748.

Full text
APA, Harvard, Vancouver, ISO, and other styles
12

Chiu, Wai-yee Teresa, and 趙慧儀. "The newspaper industry in Hong Kong: a strategic analysis." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B31266009.

Full text
APA, Harvard, Vancouver, ISO, and other styles
13

Ma, Mei-lin Linda. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Click to view the E-thesis via HKUTO, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31789729.

Full text
APA, Harvard, Vancouver, ISO, and other styles
14

Ma, Mei-lin Linda, and 馬美蓮. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B31789729.

Full text
APA, Harvard, Vancouver, ISO, and other styles
15

Ng, Wan Yi Daphene. "A linguistic analysis of puns in advertisements in Hong Kong." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/644.

Full text
APA, Harvard, Vancouver, ISO, and other styles
16

Sum, Kit Ming. "A study of the discourse of advertisements : the Cantonese advertisements on television in Hong Kong." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/92.

Full text
APA, Harvard, Vancouver, ISO, and other styles
17

Siu, Weng Chi Priscilla. "A study of code-switching in Hong Kong TV advertisements and the construction of Hong Kong Chinese identities." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3953507.

Full text
APA, Harvard, Vancouver, ISO, and other styles
18

Leung, Hei-man Heman. "Newspaper reading habits of secondary school students in Hong Kong." Click to view the E-thesis via HKUTO, 2003. http://sunzi.lib.hku.hk/hkuto/record/B43895165.

Full text
APA, Harvard, Vancouver, ISO, and other styles
19

郭淑慧 and Suk-wai Francisca Kwok. "The newspaper constructions of female homicide offenders in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B31227466.

Full text
APA, Harvard, Vancouver, ISO, and other styles
20

Leung, Hei-man Heman, and 梁羲文. "Newspaper reading habits of secondary school students in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B43895165.

Full text
APA, Harvard, Vancouver, ISO, and other styles
21

Lee, Kwok-piu Bill. "A study of linguistic features in Hong Kong Chinese newspaper headlines /." View the Table of Contents & Abstract, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36845541.

Full text
APA, Harvard, Vancouver, ISO, and other styles
22

Lee, Kwok-piu Bill, and 李國標. "A study of linguistic features in Hong Kong Chinese newspaper headlines." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B45007627.

Full text
APA, Harvard, Vancouver, ISO, and other styles
23

Chik, Hsia-hui Alice, and 戚夏蕙. "Adolescents' critical reading of advertisements and public service messages: the interpretation of identitiesand meaning." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31944784.

Full text
APA, Harvard, Vancouver, ISO, and other styles
24

Li, Ming-kit Mandy, and 李明潔. "A study of newspaper editorials as read out in TV news programmes in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B45007603.

Full text
APA, Harvard, Vancouver, ISO, and other styles
25

Tang, Yin-loong Raymond, and 鄧彥龍. "Textual, discursive, and visual construction of identities of childrenin Chinese advertisements in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31237733.

Full text
APA, Harvard, Vancouver, ISO, and other styles
26

Chong, Yuk-sik Jone, and 莊玉惜. "Legend at street corner: on-street news stalls as a character-defining element of Hong Kong street life." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B42188775.

Full text
APA, Harvard, Vancouver, ISO, and other styles
27

Chong, Yuk-sik Jone. "Legend at street corner on-street news stalls as a character-defining element of Hong Kong street life /." Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B42188775.

Full text
APA, Harvard, Vancouver, ISO, and other styles
28

Yu, Mengjiao. "Framing Occupy Central: A Content Analysis of Hong Kong, American and British Newspaper Coverage." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/6055.

Full text
Abstract:
Grounded in framing theory, this thesis presents a quantitative content analysis of newspaper reporting of the Hong Kong protests, also known as the Occupy Central Movement or the Umbrella Revolution, between September 28 and December 11, 2014. The political, economic and legal implications involved have made the protests one of the most newsworthy events in the history of Hong Kong since the transfer of its sovereignty from the United Kingdom to China in 1997. This study aims to examine the various frames used in the coverage of the protests in three major newspapers that operate within different political, economic and ideological boundaries: South China Morning Post, The New York Times, and The Guardian. Results of the content analysis supported the research hypotheses that significant differences existed in the newspapers in their framing of the protests, the protesters, the government, news censorship, and politically sensitive issues. While the frames used by The New York Times and The Guardian were in agreement with the Western democratic-liberal press system, the frames used by South China Morning Post reflected the authoritarian-liberal nature of the Hong Kong press system.
APA, Harvard, Vancouver, ISO, and other styles
29

Tang, Yin-loong Raymond. "Textual, discursive, and visual construction of identities of children in Chinese advertisements in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19003602.

Full text
APA, Harvard, Vancouver, ISO, and other styles
30

Tse, Yee Wan Yvonne. "Discourse analysis of lesbian and gay male dating advertisements." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/404.

Full text
APA, Harvard, Vancouver, ISO, and other styles
31

Tsang, Hing Yiu. "The structure and pressure tactics of internet charity organizations' advertisements." HKBU Institutional Repository, 2007. http://repository.hkbu.edu.hk/etd_ra/849.

Full text
APA, Harvard, Vancouver, ISO, and other styles
32

Li, Ming-kit Mandy. "A study of newspaper editorials as read out in TV news programmes in Hong Kong /." View the Table of Contents & Abstract, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36845577.

Full text
APA, Harvard, Vancouver, ISO, and other styles
33

張圭陽 and Kwai-yeung Cheung. "Ming Pao Daily 1959-1992: an integrated approach to understanding a Chinese newspaper in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B44569932.

Full text
APA, Harvard, Vancouver, ISO, and other styles
34

黃天賜. "新聞場域變化與範式轉移: 回歸後香港報業之個案= The change of journalistic field and paradigm: the case of Hong Kong newspaper industry after the handover." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/568.

Full text
Abstract:
香港回歸中國，對新聞工作者來說，是意識形態及權力的轉換，不少人擔心，新聞運作在兩種不同意識形態及權力互換下出現變化，新聞自由空間縮減。經歷2014年「雨傘運動」之後，具爭議性的報章報道屢有出現，報業傳媒的兩極化現象更為明顯，顯示香港報業出現範式變化。本文認為，布迪厄(Bourdieu)的場域理論，能分析回歸20年影響報業媒體的權力結構，以及新聞工作者、機構與權力結構的互動，以至新聞實踐，探討新聞場域和範式的變化。本文探究突發新聞及政治新聞兩個不同的新聞類型，透過新聞工作者的深入訪談，以及分析回歸後釋法事件報道及警方更換數碼通訊系統前後的突發新聞報道內容，根據布迪厄的場域理論框架，以及新聞範式的理論概念，研究兩個新聞類型個案在新聞範式的變化。研究發現，突發新聞在警方及消防更換數碼通訊系統後，新聞數量下降，記者的作業模式劇變，場域角色由主動變為被動，政治力量利用科技力量影響突發新聞運作，警方成了突發新聞消息最關鍵的守門人。然而，科技發展帶動網絡媒體急速發展，在「人人做記者」之下，又為突發新聞帶來消息來源。另一方面，本研究發現回歸後影響香港報業的二元中港權力慢慢趨向一元，中央政府影響力趨強，挾經濟和科技力量，向報業傳媒實施軟硬權力，推動報章立場改變，影響政治新聞報道。報館和新聞工作者面對外在力量的壓逼，不得已改變機構的編採策略和個人的新聞實踐，傾向政治正確的新聞邏輯。綜合突發新聞和政治新聞兩個個案，本研究發現，政治權力如同經濟權力一樣，可以主導其他力量，影響大權力場和新聞場域的結構。科技的角色多元，科技力量、場域和邏輯，會影響其他場域的邏輯和運作，對新聞場域有兩極性的影響。香港報業的新聞場域在外在力量結構轉變和後真相意識形態的影響之下，與其他力量場域高度重疊，場域的他律性強，自由空間收窄。在這樣的場域結構下，回歸後香港報業的新聞範式呈現轉變。
APA, Harvard, Vancouver, ISO, and other styles
35

Cheung, Kwai-yeung. "Ming Pao Daily 1959-1992 : an integrated approach to understanding a Chinese newspaper in Hong Kong /." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B2470085x.

Full text
APA, Harvard, Vancouver, ISO, and other styles
36

WONG, Ngai Chiu. "Newspaper portrayal and legislative voting process : a case study of statutory minimum wage in Hong Kong." Digital Commons @ Lingnan University, 2015. https://commons.ln.edu.hk/pol_etd/14.

Full text
Abstract:
Statuary Minimum Wage (SMW) has been discussed for 13 years in post-colonial Hong Kong and was finally legislated for in 2010. Scholars have attempted to explain how and why SMW was legislated for in post-colonial Hong Kong. They have argued that the growing public demand for the legislation created huge pressure for legislators. Even though previous studies have provided explanations for how the policy was made, they have failed to articulate two fundamental questions: how the Legislative Council lawmakers took notice of the problem of working poor and the need to vote in favor of SMW in Hong Kong? These are important steps that might influence lawmakers’ voting actions. Studies of legislative voting processes and policy-making processes indicate that if lawmakers fail to take notice of a problem or the need to change, they will not then initiate any policy reform or vote in favor with the proposed policies. This thesis makes an attempt to remedy the weaknesses of previous research. It is assumed that the newspapers in Hong Kong acted as storytellers that facilitated the lawmakers in the city - identifying the problem of working poor and the need to vote in favor with the legislation of SMW. The study also pays attention to a specific question of why lawmakers changed their positions regarding SMW while they oversaw the issues with working poor and minimum wage legislation. The thesis assumes that the local newspapers’ portrayals of SMW might influence the lawmakers’ positions. Firstly, the research findings show that selected newspapers preferred positive themes to negative themes when discussing SMW since 2004. Before 2004, SMW portrayals were diverse. Secondly, the research findings show that the interaction between the readers’ attention to the issues and the newspapers’ attention to those issues were mutual. On the one hand, while the readers’ attention to the issue of SMW increased, the number of reports made by the newspapers on the subject increased - and vice versa. On the other hand, the newspapers successfully attracted and maintained their readers’ attention to SMW via their reporting techniques. Additionally, the research findings point out that the newspapers had an important role in affecting lawmakers’ voting actions to SMW. They show that lawmakers would take notice of the needs for the legislation of SMW via the newspapers’ reports and hence re-evaluated their positions regarding the case. Last but not least, the research findings show that there was a correlation between newspaper portrayals and the voting behavior of lawmakers. In general, the three major political parties in Hong Kong – Democratic Alliance for the Betterment and Progress of Hong Kong, Democratic Party and Liberal Party – changed their positions after the publication of newspaper articles addressing the parties’ consideration for the legislation of the minimum wage.
APA, Harvard, Vancouver, ISO, and other styles
37

Meng, Chao. "A comparative study of Chinese and U.S. news coverage of the 2014 Hong Kong uprising." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/19146.

Full text
Abstract:
Master of Science
Journalism and Mass Communications
Angela M. Powers
Background: During the 2014 Hong Kong protests, with the growing concern of various perspectives in the international media, news coverage, as the main source of information transportation has become an issue of research interest. According to framing theory, for a certain event, media is likely to place it within a field of meaning. Furthermore, the message meaning, framed by media, influence audience’s information processing. Different media organizations might have different perspectives on framing same event. This study examined how Chinese news coverage and U.S. news coverage framed an event. Method: A quantitative content analysis was conducted among a sample of 152 news stories from China Daily and The New York Times. All the stories from August 17th 2014 to January 8th 2015 were analyzed to determine whether the 2014 Hong Kong protest was framed by China Daily and The New York Times differently. The code sheet was structured with key variables derived from former published articles. Furthermore, the categories of main issue and secondary issue came from pre-tests with another co-coder. Data analysis was conducted with frequency counts, cross tabulations and Pearson’s chi-square analysis in SPSS. Results: Findings suggested that news coverage of China Daily focused on the issues of politics and protest, as well as did the coverage of The New York Times. However they have significant differences on framing of history, profiles of protesters and others. The findings suggested that the China Daily and The New York Times have significant differences on overall bias in terms of Pro-change, Anti-change and Neutral. Conclusion: Samples in this study, as prosperous news organizations with the reputation and resources to conduct fair reporting and to set journalistic standards in China and the United States respectively, represented most perspectives in general. According to different factors of national interest, political ideology and history, Chinese news coverage and U.S. news coverage have significant differences on framing the issues and overall bias.
APA, Harvard, Vancouver, ISO, and other styles
38

Gan, Tian. "A framing analysis of Mainland China and Hong Kong newspaper coverage of two government collective corruption issues in 2000 and 2010 respectively." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2525515.

Full text
APA, Harvard, Vancouver, ISO, and other styles
39

Tang, Yan Hing Alvin. "An analysis of figure improvement advertisements for different target genders on printed matters." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/648.

Full text
APA, Harvard, Vancouver, ISO, and other styles
40

Wong, Kwok-pun. "Heterogeneity of competitive behaviour under price taking competition : an empirical study of newspaper hawkers in Hong Kong /." Hong Kong : University of Hong Kong, 2000. http://sunzi.lib.hku.hk/hkuto/record.jsp?B23476394.

Full text
APA, Harvard, Vancouver, ISO, and other styles
41

Choi, Natalie. "Perspectives on the Occupy Central Demonstrations in Hong Kong : A Critical Discourse Analysis on English-language Press in Hong Kong S.A.R, Taiwan and China." Thesis, Stockholms universitet, Centrum för tvåspråkighetsforskning, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-127073.

Full text
Abstract:
This paper is concerned with media perceptions and how these manifest as hegemonic practices. Exploring the theme ‘language and politics’, against the backdrop of the Occupy Central with Love and Peace (OCLP) demonstrations in Hong Kong Special Administrative Region (SAR), this paper sheds light on the discursive constructions of media representations in three ‘Chinese’[1] regions as well as on how such representations constitute vested interests. By addressing mediatised social, political and institutional discourses in the ‘Chinese’ context, this leads to an exploration as to how perceptions are embedded within larger socio-political discourses of sovereignty and legitimacy. The focus of analysis is the English-language press in Hong Kong (HK/HKSAR), China (PRC) and Taiwan (ROC). Critical discourse analysis is carried out on a series of thirteen newspaper articles[2] with the objective of making explicit the invisible ‘work’ that discursive strategies do in influencing interpretations and understanding of a political event in a non-Western context. Guided by Martin & White’s (2005) appraisal theory, the analysis views newspaper discourses not only as value-laden texts but by doing so also reveals readers’ and writers’ stance thus dispelling the myth that ‘news’ is objective. Findings depict varied perspectives on the Occupy Central demonstrations – Mainland and HK newspapers’ treatment were rather critical, while Taiwanese perceptions tended towards the analytical. This difference suggests HK and Mainland media as ideologically aligned – hegemonic – and positions Taiwanese media as potentially counter-hegemonic. Amidst issues of declining press freedoms, considerable variations were also found among the HK newspapers suggesting the presence press plurality. Regardless, media hegemony over public perceptions were found not only to contribute to and uphold certain interests vested in the maintenance of ‘Chinese’ sovereignty over HK under the ‘one country, two systems’ framework. Overall, findings confirmed just how influential a role the media plays as an extension of and in the realm of politics as well as in shaping public opinion. Through the lens ‘language and politics’, this paper explores the notion of ‘language’ and ‘discourse’, its functions and significance within non-English/Western national media systems. Such an examination thus highlights concepts and issues relevant in the field of bi-/multilingualism in society. [1] The term ‘Chinese’ is used in inverted commas throughout this paper and is mainly employed as an umbrella term to refer to the regions of Hong Kong, Taiwan and China for expediency. However, the inverted commas also denote that caution should be exercised when using the term as a referent to either language, culture and/or people as it may index different norms depending on context. This point is further elucidated in the introductory part of this paper as the term ‘Chinese’ is viewed as a social construction. [2] The data is taken from two newspapers per region with two news articles per newspaper, with the exception of Hong Kong’s South China Morning Post (SCMP) where 3 news articles were analysed.
APA, Harvard, Vancouver, ISO, and other styles
42

Wong, Mei Mei. "Contrastive text analysis : Chinese and English newspaper accounts of fire accidents." HKBU Institutional Repository, 1996. http://repository.hkbu.edu.hk/etd_ra/74.

Full text
APA, Harvard, Vancouver, ISO, and other styles
43

Wong, Kwok-pun, and 王國斌. "Heterogeneity of competitive behaviour under price taking competition: an empirical study of newspaper hawkers inHong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2000. http://hub.hku.hk/bib/B3195473X.

Full text
APA, Harvard, Vancouver, ISO, and other styles
44

郭寶珊. "香港廣告文稿的語言特徵 = The characteristics of language used in the scripts of Hong Kong advertisements." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636187.

Full text
APA, Harvard, Vancouver, ISO, and other styles
45

Mogaji, Emmanuel. "Emotional appeals in UK banks' print advertisement." Thesis, University of Bedfordshire, 2016. http://hdl.handle.net/10547/622103.

Full text
Abstract:
The unprecedented turbulence and uncertainty experienced in global economic and financial markets because of the 'credit crunch' has had a damaging impact on consumer confidence. Trust and credibility have been eroded as many customers feel let down by the banks suggesting the need for banks to rebuild constructive dialogue and long-term, meaningful relationships with their customers again. Though financial service, in this case, is considered a utilitarian service, based on the fact that money is needed to support people‘s daily activities, the present state of financial service has suggested the need for banks to appeal to consumers‘ emotions with the aim of improving their reputation. Also, the competition within the industry also could suggest the need to adopt an emotionally appealing advertisement strategy as emotions are known to play an influential role in building robust brand preference. This study builds on the communication theory, meaning transfer theory and consumer involvement theory, to understand the messages the banks are sending out and to elicit consumers‘ emotional reaction. One thousand, two hundred and seventy-four UK bank advertisements in nine national newspapers were content-analysed to identify the emotional appeals presented by the banks. The perception of these appeals and their associated meanings were sought through semi-structured interviews with 33 participants in London and Luton. The results of the analysis indicated that UK Banks are utilising emotional appeal in their advertisements to reach out to the consumers to convince them to upgrade their account, to open an additional account or switch their account. The most predominantly used appeals were relief and relaxation followed by excitement and happiness or satisfaction with the bank, and finally, security and adventure. However, variations were found in different financial products that employed emotional appeals. It was found that high-involvement products such as mortgages and loans used fewer emotional appeals. Both bank groups - high street banks, including the big four (Barclays, HSBC, Lloyds and RBS) and non-high street banks, such as the new entrants, supermarket brands, and online banks were using emotional appeals. However, it is acknowledged that the communication strategies between these banks could be different as the non-high street banks are more likely to repeat and publish the same messages across many newspapers, instead of publishing different emotionally appealing advertisements. Though consumers acknowledged these emotional appeals in the advertisements, they were more concerned about their relationship with the banks as they don‘t rely on advertisements to make a financial decision. Rather, recommendations from families, friends and associates and also branch location are more important when deciding on which bank to choose. The lack of congruency between financial services and emotional appeals in advertisements is also observed as customers are more likely to be persuaded by rational appeals however this study has not completely ruled out emotional appeals in bank advertisements as the use of both types of appeals is recommended. The study provides important theoretical and managerial contributions to understanding how the consumers understand meaning-embedded advertisements produced by the banks. Managers will be able to consider the implications of advertisements in enhancing their brand equity and building relationships with customers in anticipation that, by word of the mouth and established relationship, their bank‘s reputation will be enhanced. Limitations of the study and opportunities for future research are identified.
APA, Harvard, Vancouver, ISO, and other styles
46

"A study of the online newspaper industry in Hong Kong." 1999. http://library.cuhk.edu.hk/record=b5889485.

Full text
Abstract:
by Leung Hung Cheong, Leung Wai Kwan, Sabrina.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.
Includes bibliographical references (leaves 62-63).
ABSTRACT --- p.i
TABLE OF CONTENTS --- p.iii
ACKNOWLEDGEMENTS --- p.v
Chapter
Chapter I --- INTRODUCTION --- p.3
Chapter II --- BACKGROUND - ABOUT THE CYBERSPACE --- p.5
What is the Internet? --- p.5
A Brief History of the Internet --- p.6
The Global Influence of the Internet --- p.7
Chapter III. --- LITERATURE REVIEW --- p.9
Facts in the U.S. Newspapers Industry --- p.9
Evolution of Online Newspapers --- p.12
Research for German Dailies on WWW --- p.15
Chapter IV. --- PRACTICAL ISSUES OF ONLINE NEWPAPERS --- p.20
Elements of an Electronic Newspaper --- p.20
Free Access versus Subscription --- p.23
Operation of an Online Newspaper --- p.25
Chapter V. --- INVESTIGATING ONLINE NEWSPAPERS IN H. K. --- p.28
The Newspaper Industry in Hong Kong --- p.28
Objectives of Study --- p.31
Research Methodology --- p.32
Chapter VI. --- RESEARCH FINDINGS --- p.35
Result for the Exploratory Study: Two Online
Newspaper Publishers in Hong Kong --- p.35
"Result for the Quantitative Study,"
Part I - Overall Survey Responses --- p.40
"Result for the Quantitative Study,"
Part II - T-Tests Between
Categories of Respondents --- p.46
Chapter VII. --- INTERPRETATION OF RESULTS --- p.51
"For Result of the Quantitative Study,"
Part I - Overall Survey Responses --- p.51
"For Result of the Quantitative Study,"
Part II - T-Tests Between
Categories of Respondents --- p.53
Chapter VIII. --- RECOMMENDATIONS --- p.56
Chapter IX. --- CONCLUSIONS --- p.59
Chapter X. --- LIMITATION OF STUDY --- p.61
Chapter XI. --- APPENDICES --- p.64
Appendix A - Electronic Newspaper Publishers' Questionnaire
Appendix B - Electronic Newspaper Readers' Survey
Appendix C - Summary for Customer Survey Result
Appendix D - Reference Table for T-Tests Results
Appendix E - Graphical Illustration of Survey Results
APA, Harvard, Vancouver, ISO, and other styles
47

"Content analysis: print advertisements in women magazines in Australia and Hong Kong." 1999. http://library.cuhk.edu.hk/record=b5889450.

Full text
Abstract:
by Iu Ho Tsz Carmen & Tam Suk Yan Tammy.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.
Includes bibliographical references (leaves 124-132).
abstract --- p.ii
TABLE OF CONTENTS --- p.iii
LIST OF TABLES --- p.v
ACKNOWLEDGEMENTS --- p.viii
CHAPTER
Chapter I. --- Introduction --- p.1
Chapter II. --- Literature Review --- p.5
Chapter III. --- Background --- p.11
Chapter IV. --- Hypotheses --- p.18
Chapter V. --- Methodology --- p.25
Content Analysis --- p.26
Information Content --- p.26
Emotional Appeal --- p.26
Sex Appeal --- p.27
Selection of Magazines --- p.28
Selection of Advertisements --- p.29
Evaluation of Advertisements --- p.29
Survey --- p.30
Chapter VI. --- Results --- p.32
Content Analysis --- p.32
General Magazine Profile --- p.32
General Presentation of Advertisements --- p.33
Proportion of Advertising Product Category in Women's Magazines --- p.33
Color and Size --- p.34
lmage Model --- p.35
Contact Methods --- p.36
Information Content --- p.37
Emotional Appeal --- p.42
Use of Sex Appeal --- p.44
Survey --- p.46
Reading Habit --- p.46
Advertising Effectiveness --- p.49
Information Content --- p.49
Emotional Appeal --- p.52
Perception Towards Sex Appeal --- p.56
Definition of Sex Appeal --- p.56
Impression on Sex Appeal --- p.58
Comparison of Feelings --- p.59
Chapter VII. --- Discussions And Implications --- p.61
General --- p.61
Advertisers' Selection of Magazines --- p.61
Necessities of Contact Modes --- p.62
Information Content --- p.63
Text Level vs. Information Level --- p.66
Usefulness vs. Attractiveness of Advertisements --- p.66
Emotional Appeal --- p.66
Sex Appeal --- p.67
Women's Perceptions of Sex Appealin Print Advertisements --- p.67
Appropriateness/Acceptance Level of the Use of Sex Appeal --- p.68
Acceptance Level of Sex Appeal vs. Age --- p.69
Sex Appeal vs. Nudity --- p.69
Limitations --- p.70
APPENDIX --- p.72
bibliography --- p.124
APA, Harvard, Vancouver, ISO, and other styles
48

"Marketing with emphasis on promotion of classified ads of English newspaper in Hong Kong." Chinese University of Hong Kong, 1987. http://library.cuhk.edu.hk/record=b5885736.

Full text
APA, Harvard, Vancouver, ISO, and other styles
49

"Level of androgyny, media exposure and students' evaluation of gender stereotypic advertisements in Hong Kong." 2004. http://library.cuhk.edu.hk/record=b5892073.

Full text
Abstract:
Leung Hoi Man.
Thesis (M.Phil.)--Chinese University of Hong Kong, 2004.
Includes bibliographical references (leaves 77-82).
Abstracts in English and Chinese ; questionnaire in Chinese.
Chapter I. --- Introduction --- p.1
Chapter II. --- Literature Review
Chapter A. --- The concept of gender-role orientation and related studies --- p.5
Chapter B. --- The concept of androgyny --- p.9
Chapter C. --- "Related studies on gender-role orientation and the perception of ""gendered"" advertisements" --- p.12
Chapter D. --- "Evaluation of ""gendered"" advertisements from a cultivation perspective and related studies" --- p.16
Chapter E. --- The concepts of life style and socioeconomic status and their interaction with gender-role orientation --- p.21
Chapter III. --- Hypotheses --- p.29
Chapter IV. --- Methodology
Chapter A. --- Questionnaire design --- p.35
Chapter B. --- Sample design --- p.39
Chapter C. --- Variable construction --- p.41
Chapter V. --- Results
Chapter A. --- Hypothesis testing --- p.48
Chapter B. --- Further findings --- p.51
Chapter C. --- Analysis --- p.60
Chapter VI. --- Conclusion and Discussion --- p.68
Chapter VII. --- Appendices
Chapter A. --- Hypothesis model --- p.72
Chapter B. --- Sample questionnaire --- p.73
Chapter VIII. --- References --- p.77
APA, Harvard, Vancouver, ISO, and other styles
50

"唯一趣報有所謂: 一份清末革命報刊." 1992. http://library.cuhk.edu.hk/record=b5887324.

Full text
Abstract:
稿本
論文(碩士)--香港中文大學硏究院新聞與傳播學部,1992.
參考文獻: leaves 75-76
阮紀宏.
Chapter (一) --- 研究目的與意義 --- p.1
Chapter (二) --- 《有所謂報》的創刊年代與鄭貫公
Chapter 2.1 --- 中國的國勢 --- p.4
Chapter 2.2 --- 本世紀初香港的狀况 --- p.5
Chapter 2.3 --- 鄭貫公傳略 --- p.7
Chapter (三） --- 《有所謂報》
Chapter 3.1 --- 有關《有所謂報》的描述 --- p.14
Chapter 3.2 --- 面對同業競爭 --- p.15
Chapter 3.3 --- 廣告與發行 --- p.17
Chapter 3.4 --- 《有所謂報》的編排與欄目 --- p.20
Chapter 3.5 --- 《有所謂報》的文體 --- p.22
Chapter (四） --- 《有所謂報》與《中國日報》的論戰
Chapter 4.1 --- 拒約運動的由來始末 --- p.27
Chapter 4.2 --- 香港與拒約運動 --- p.32
Chapter 4.3 --- 報界與拒約運動 --- p.35
Chapter 4.4 --- 《有所謂報》與拒約運動 --- p.38
Chapter 4.5 --- 論戰的由來 --- p.39
Chapter 4.6 --- 論戰的焦點 --- p.40
Chapter 4.7 --- 《有所謂報》論戰手法種種 --- p.49
Chapter 4.8 --- 有關論戰的討論 --- p.54
Chapter (五） --- 結論 --- p.60
附録：
Chapter (1) --- 《有所謂報》在論戰期間刊登的有關文章目 録 --- p.64
Chapter (2) --- 參考書目 --- p.75
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Newspaper advertisements – Hong Kong' for other source types:
Journal articles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography