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Books on the topic 'New Venture Marketing'

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Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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1

Zimmerer, Thomas W. Entrepreneurship and new venture formation. London: Prentice-Hall International, 1996.

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2

M, Scarborough Norman, ed. Entrepreneurship and new venture formation. Upper Saddle River, N.J: Prentice Hall, 1996.

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3

Knott, Anne Marie. Venture design. 2nd ed. Los Angeles, Calif: Sage, 2008.

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4

1961-, Rohner Tim, ed. The venture imperative: A new model for corporate innovation. Boston, Mass: Harvard Business School Press, 2002.

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5

Perry Chen, Yancey Strickler, Charles Adler and Kickstarter. New York: Rosen Publishing, 2014.

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6

Entrepreneurial growth strategies: Strategic planning, restructuring alternatives, marketing tactics, financing options, acquisitions, and other ways to propel the new venture upward. Holbrook, Mass: B. Adams, 1994.

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7

Marketing for entrepreneurs: Concepts and applications for new ventures. Thousand Oaks, Calif: Sage Publications, 2010.

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8

Marketing for entrepreneurs: Concepts and applications for new ventures. Thousand Oaks, Calif: Sage, 2010.

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9

Ali, Haider. The role of trust in the marketing activities of entrepreneurs establishing new ventures. Cranfield: Cranfield University, 1998.

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10

Petr, Chadraba, ed. The Central and Eastern European markets: Guideline for new business ventures. New York: International Business Press, 1995.

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11

New Sales Speak. New York: John Wiley & Sons, Ltd., 2001.

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12

Wiedenfels, Gunnar. Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities. Wiesbaden: Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.

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13

New sales speak: The 9 biggest sales presentation mistakes and how to avoid them. 2nd ed. Hoboken, NJ: Wiley, 2006.

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14

1954-, Lewiston Stanley, ed. Comment vendre sur le NET. Outremont, Québec: Quebecor, 1999.

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15

Launching a successful eBay store. Indianapolis, IN: Que Pub., 2007.

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16

Mansfield, Ron. Launching a Successful eBay® Store. Upper Saddle River: Que Publishing, 2007.

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17

Knott, Anne Marie. Venture design. Entity Press, 2001.

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18

Knott, Anne Marie. Venture Design. Pearson Education, Limited, 2014.

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19

Arts Entrepreneurship: New Venture Creation for Artists. Taylor & Francis Group, 2019.

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20

Andrews, Richard. Arts Entrepreneurship: New Venture Creation for Artists. Taylor & Francis Group, 2019.

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21

Knott, Anne Marie. Venture Design. Sage Publications, Inc, 2008.

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22

Andrews, Richard. Arts Entrepreneurship: Creating a New Venture in the Arts. Taylor & Francis Group, 2019.

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23

Arts Entrepreneurship: Creating a New Venture in the Arts. Taylor & Francis Group, 2019.

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24

Kotler, Philip. Attracting Investors: Marketing Approach to Finding Funds for Your Business. Wiley & Sons, Incorporated, John, 2004.

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25

Kotler, Philip. Attracting Investors: A Marketing Approach to Finding Funds for Your Business. Wiley & Sons, Incorporated, John, 2008.

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26

International Joint Venture Performance In South East Asia (New Horizons in International Business). Edward Elgar Pub, 2005.

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27

Mason, Heidi, and Tim Rohner. The Venture Imperative. Harvard Business School Press, 2002.

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28

Rauf, Don. Perry Chen, Yancey Strickler, Charles Adler, and Kickstarter. Rosen Publishing Group, 2013.

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29

All I Need Is Money. Berkeley: NOLO, 2005.

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30

author, Broadbent Carol, ed. The ultimate start-up guide: Marketing lessons, war stories, and hard-won advice from leading venture capitalists and angel investors. Career Press, 2017.

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31

Brette, Michael N. Raising Capital for Your Business: Through the Use of Private Placement Offerings Direct Public Offerings & Small Corporate Offerings. Griffin Publishing Group, 1999.

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32

Brette, Michael N. Raising Capital for Your Business: Through the Use of Private Placement Offerings, Direct Public Offerings And Small Corporate Offerings. Diane Pub Co, 1998.

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33

Kartajaya, Hermawan, and Philip Kotler. Attracting Investors: A Marketing Approach to Finding Funds for Your Business. Wiley, 2004.

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34

Entrepreneurial Marketing and International New Ventures. Taylor & Francis Group, 2020.

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35

Marketing for Entrepreneurs: Concepts and Applications for New Ventures. SAGE Publications, Incorporated, 2012.

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36

Marketing for Entrepreneurs: Concepts and Applications for New Ventures. SAGE Publications, Incorporated, 2013.

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37

Marketing for Entrepreneurs: Concepts and Applications for New Ventures. SAGE Publications, Incorporated, 2016.

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38

Under the Radar: Starting Your Net Business Without Venture Capital. Basic Books, 2002.

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39

Basu, Anuradha, Mark Casson, Nigel Wadeson, and Bernard Yeung, eds. The Oxford Handbook of Entrepreneurship. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199546992.001.0001.

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The Oxford Handbook of Entrepreneurship aims to provide a comprehensive review of state-of-the-art research in entrepreneurship. The authors are all leading scholars in their field. Entrepreneurship has always been a key factor in economic growth, innovation, and the development of firms and businesses. More recently, new technologies, the waning of the old economy, globalization, changing cultures and popular attitudes, and new policy stances have further highlighted the importance of entrepreneurship and enterprise. Entrepreneurship is now a dynamic and expanding area of research, teaching, and debate. All the major aspects of entrepreneurship are covered in this book: the start-up and growth of firms; financing and venture capital; innovation, technology, and marketing; women entrepreneurs; ethnic entrepreneurs; migration; small firm policy; the economic and social history of entrepreneurship.

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40

Kowalik, Izabela. Entrepreneurial Marketing and International New Ventures: Antecedents, Elements and Outcomes. Taylor & Francis Group, 2022.

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41

Kowalik, Izabela. Entrepreneurial Marketing and International New Ventures: Antecedents, Elements and Outcomes. Taylor & Francis Group, 2020.

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42

Kowalik, Izabela. Entrepreneurial Marketing and International New Ventures: Antecedents, Elements and Outcomes. Taylor & Francis Group, 2020.

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43

Kowalik, Izabela. Entrepreneurial Marketing and International New Ventures: Antecedents, Elements and Outcomes. Taylor & Francis Group, 2020.

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44

Kowalik, Izabela. Entrepreneurial Marketing and International New Ventures: Antecedents, Elements and Outcomes. Taylor & Francis Group, 2020.

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45

Long, Murray. Breeding Stud Sheep. CSIRO Publishing, 2008. http://dx.doi.org/10.1071/9780643096233.

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Breeding Stud Sheep shows how to establish and manage a successful sheep stud. All aspects of stud breeding are covered, including where and how to buy your sheep, selecting the right breeding stock for your stud, flock management, nutrition, disease control, lambing problems, showing sheep, promotion and marketing, and selling stud genetics. The detailed step-by-step strategies will give the reader the ability to develop alternative approaches that best suit their situation. It also explains how new initiatives such as performance recording, DNA testing and modern reproductive techniques can be integrated with the old, time-honoured traditions of sheep breeding. Profiles of highly recognised stud breeders are included, detailing how they started and the strategies they have used to grow their stud sheep operations over many years. This book will help new breeders avoid the pitfalls and mistakes that can occur when starting a new stud venture, and show how to succeed in what is ultimately a tough but very rewarding industry.

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46

New Sales Speak. Wiley, 2000.

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47

Hansen, Mark Victor, and Terri L. Sjodin. New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them. Wiley & Sons, Incorporated, John, 2007.

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48

Sjodin, Terri L. New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them. Wiley & Sons, Incorporated, John, 2008.

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49

Henken, Ted A., and Sara Garcia Santamaria, eds. Cuba's Digital Revolution. University Press of Florida, 2021. http://dx.doi.org/10.5744/florida/9781683402022.001.0001.

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The triumph of the Cuban Revolution gave the Communist Party a monopoly over both politics and the mass media. However, with the subsequent global proliferation of new information and communication technologies, Cuban citizens have become active participants in the worldwide digital revolution. While the Cuban internet has long been characterized by censorship, high costs, slow speeds, and limited access, this volume argues that since 2013, technological developments have allowed for a fundamental reconfiguration of the cultural, economic, social, and political spheres of the Revolutionary project. The essays in this volume cover various transformations within this new digital revolution, examining both government-enabled paid public web access and creative workarounds that Cubans have designed to independently produce, distribute, and access digital content. Contributors trace how media ventures, entrepreneurship, online marketing, journalism, and cultural e-zines have been developing on the island alongside global technological and geopolitical changes. As Cuba continues to expand internet access and as citizens challenge state policies on the speed, breadth, and freedom of that access, Cuba’s Digital Revolution provides a fascinating example of the impact of technology in authoritarian states and transitional democracies. While the streets of Cuba may still belong to Castro’s Revolution, this volume argues that it is still unclear to whom Cuban cyberspace belongs.

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50

Goldstein, Douglas, and Joyce Flory. The Online Business Atlas: The Best Online Sites, Resources & Services in : Management, Marketing & Promotion, Sales, Enterpreneurial Ventures, International ... Business, investmen (Best of the Net Series). Irwin Professional Publishing, 1996.

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