Academic literature on the topic 'New Value Proposition'
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Journal articles on the topic "New Value Proposition"
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Kolodziej, Michael, Ira Klein, and Lonny Reisman. "A new value proposition." Nature Medicine 19, no. 11 (November 2013): 1365. http://dx.doi.org/10.1038/nm1113-1365.
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Errante, Joseph V. "Dental Benefits—A New Value Proposition." Dental Abstracts 56, no. 2 (March 2011): 60–61. http://dx.doi.org/10.1016/j.denabs.2010.11.001.
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Starr, Joshua P. "On Leadership: A value proposition for a new era." Phi Delta Kappan 104, no. 6 (March 2023): 54–55. http://dx.doi.org/10.1177/00317217231161542.
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Events of recent years have led many students and parents alike to question why schools work the way that they do. Students have asked why they should have to come to class when they can do the work at home. Community members have questioned why students are having to learn about contentious issues. While not all of questions are equally valid, education leaders have a responsibility to provide some kind of answer. Joshua P. Starr suggests that the answer comes down to ensuring that the value proposition for schools is clear. And in this new era, the development of community may be among the most important value propositions for public schools.
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Heikka, Eija-Liisa, and Satu Nätti. "Evolving value propositions in knowledge-intensive business services." Journal of Business & Industrial Marketing 33, no. 8 (October 1, 2018): 1153–64. http://dx.doi.org/10.1108/jbim-12-2017-0306.
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Purpose The purpose of this paper is to explore what value dimensions and related value components are highlighted in the value proposition of knowledge-intensive business services (KIBS), both at the relationship and project levels, how value propositions can differ between new and established customer relationships, and finally what is characteristic to the evolution of value proposition in the KIBS context. Design/methodology/approach This study uses a comparative, qualitative multiple case study method. Findings The aim is to offer a comprehensive picture of the variety of value components in KIBS relationships, likewise, how the nature and composition of value proposition changes as a relationship evolves from conducting a single project toward a more established customer relationship. Individual experts seem to possess a crucial role in that development. Originality/value This study contributes theoretically by providing insights into the current literature on core dimensions and components of value propositions in this specific context, and differences there can be between new and established customer relationships. The study also offers much-needed, context-specific knowledge of knowledge-intensive services for managers. Empirically, these findings reflect the perspectives of both the service provider and four of its customers, ensuring a multi-sided description of the phenomenon.
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Wouters, Marc, James C. Anderson, and Markus Kirchberger. "New-Technology Startups Seeking Pilot Customers: Crafting a Pair of Value Propositions." California Management Review 60, no. 4 (May 31, 2018): 101–24. http://dx.doi.org/10.1177/0008125618778855.
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A corporation that employs an “outside-in” startup program needs to screen a large number of potential startups and assess each time: What is the value of the startup’s offering to our business, and what resources and support will the startup need so we can actually obtain its offering? However, many startups are not very good at communicating their customer value proposition in a way that helps the customer firm making such assessments. This article recommends that startups construct two sequential value propositions. The Innovative Offering Value Proposition communicates how the startup’s offering creates superior value for the customer. It answers the question: What is extraordinary about the startup’s offering that will enable the customer to solve a significant problem it has or achieve a top priority it has? The Leveraging Assistance Value Proposition conveys what the customer firm will get in return for providing support and resources to the startup. It answers the question: What will make it worthwhile from the customer’s perspective to support the startup to realize its innovative offering?
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Bohnsack, René, and Jonatan Pinkse. "Value Propositions for Disruptive Technologies: Reconfiguration Tactics in the Case of Electric Vehicles." California Management Review 59, no. 4 (August 2017): 79–96. http://dx.doi.org/10.1177/0008125617717711.
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Disruptive technologies tend to underperform on attributes that are considered as key attributes of incumbent technologies and require new value propositions to increase mainstream customer appeal. Yet, how do firms reconfigure their value proposition as a way to overcome the technological inferiority of disruptive technologies? This article conceptualizes and empirically investigates the process of value proposition reconfiguration. Based on evidence on the commercialization of electric vehicles, it explores the tactics firms use to reconfigure value propositions to increase market acceptance from mainstream customers. The article develops a framework showing three reconfiguration tactics: compensating, enhancing, and coupling tactics.
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Pathak, Surendra Raj, and Raj Narayan Yadav. "A study on Contact Algebra by Browerian Logic." Amrit Research Journal 1, no. 1 (September 17, 2020): 78–85. http://dx.doi.org/10.3126/arj.v1i1.32458.
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There is a close relation between Boolean logic or two-valued logic and an electric di-contact algebra. Two-valued logic is concerned with propositions which are either true or false and which can be combined in various ways. Similarly, the switches of circuits are activated by contacts which, open or closed, can be combined in analogous ways. But there are positions which are not two-valued - a generalisation of truth values of a proposition leads to an n-valued logic. It is then natural to raise the query whether it is possible to generalise the notion of switching contact analogous to the generalisation of truth value of a proposition. If it is so, does there exist an isomorphism between propositional algebra in n-valued logic and a structure in switching circuits based on contact values? The solution of the problems leads to a new algebra. Here we have reviewed this contact algebra by Browerian logic.
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Khorshidi, Mohammadreza. "Developing Value Proposition for Business Models of National Iranian Oil Companies." Proceedings of the International Conference on Business Excellence 12, no. 1 (May 1, 2018): 508–21. http://dx.doi.org/10.2478/picbe-2018-0046.
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Abstract The Value proposition is one of the key aspects of a business model and plays a significant role in any business model. Nowadays, firms could be successful and even could be initiated, only when a value proposition of their business model is clarified precisely. There is a necessity for new studies in order to see whether National Oil Companies(NOCs) are promoting the proper business models that make them competitive. This research analyzes the value proposition and its influence on the NOC’s competitiveness and it supports to deliver the required products and services to their specific market segment and customers. The main objective of this research is to develop a value proposition for the business model of National Oil Companies(NOCs). This could enable firms to be more competitive in the oil industry, especially in the oil supply glut circumstance. In order to achieve this objective, the research methodology is based on the semi-structured interview with the main stakeholders in the oil industry which is NOCs. First, value propositions in the history of oil and gas industry are addressed in almost every decade, then five current or previous managers of National Iranian Oil Company are selected for the semi-structured interview to clarify the current market situation and eventually propose the desired value propositions for the business model of NOCs.
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Riasi, Arash, Zvi Schwartz, and Chih-Chien Chen. "A proposition-based theorizing approach to hotel cancellation practices research." International Journal of Contemporary Hospitality Management 30, no. 11 (November 12, 2018): 3211–28. http://dx.doi.org/10.1108/ijchm-10-2017-0616.
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Purpose This paper aims to demonstrate how hospitality management research could benefit from the propositional style of theorizing, and how this approach could expand the scope of research in the discipline. Design/methodology/approach Developing new theories could provide unique insights and broaden the scope of research in hospitality management. To illustrate the power of proposition-based theorizing, this methodology is applied to the hotel cancellation policies domain. Findings Using the proposition-based theorizing in the context of cancellation policies, this study provides several propositions that could have broad implications for future research. Originality/value The contribution of this paper is threefold. First, the potential benefit of the proposition-based theorizing in the revenue management context of cancellation policies is demonstrated. Second, the theoretical frameworks and insights from the product return policy literature that could enrich future studies on hotel cancellation policies are introduced. Finally, this study conjectures on these theories’ relevance to hotel cancellation policies and consequently on their potential contribution to the scholarly discourse.
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TOMODA, Akiko. "Japanese SAKE & WINE – Emerging New Value Proposition." Journal of Japan Society of Kansei Engineering 16, no. 1 (March 31, 2018): 39–42. http://dx.doi.org/10.5057/kansei.16.1_39.
Full textDissertations / Theses on the topic "New Value Proposition"
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Stevens, Ana. "Options for developing a new mid micron value proposition for consumers." Lincoln University, 2007. http://hdl.handle.net/10182/364.
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The research for this thesis "Options for Developing a New Mid Micron Value Proposition for Consumers", is a part of a larger "New Mid Micron Products" project initiated by Mid Micron New Zealand Inc with the key goal of turning the Mid Micron Sector into a more vibrant and profitable one. The motivation for the project can be found in the dramatic fall in demand for New Zealand Mid Micron wool over the past decade. Two dominant causes for the fall in demand for Mid Micron wool were identified: the substandard skin comfort of final products made from Mid Micron wool, and a problem with the structure of the Mid Micron Sector. These problems are addressed in the "New Mid Micron Products" project that combines new product development and new marketing initiatives. Product development involved the use of new spinning technology to improve skin comfort quality and develop new products that are softer and prickle free. The aim is to extract more value for woolgrowers by having the wool converted into a higher value product. The new marketing initiatives, which were identified in this thesis research, Focusing On New Market Segments via E-Commerce and Reconfiguring The Value Chain, and concentrate on the operational issues of capturing the value from the newly developed Mid Micron products. Taking into account the nature of the overall Mid Micron Project and type of developed products, this research identified the Operational Excellence and Product Leadership models as alternative routes to develop a new Mid Micron Value Proposition for consumers. Operational Excellence, and the associated Cost Leadership strategy, is a low capital investment option, while Product Leadership and the associated Differentiation strategy is a high capital investment option. The models' principles and their elements, products, price and delivery to market, are evaluated in the context of the Mid Micron Business.
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ALIC, ALMEDINA, and CAROLINE EMILSSON. "Introducing New Rain Data : A Case Study of Value Proposition Development for Ericsson Weather Data." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236045.
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A rapid development with many innovations has happened in recent years. Nevertheless, more than half of all innovations fail, why it is important to understand the customers: their demand, their needs and their benefits. Hence, the purpose of this study is to develop a value proposition for a high technological product in rain measurement, called Ericsson Weather Data (EWD). Since it is a technology-driven product, it is necessary to understand the potential customers to determine the product's market potential. Therefore, semi-structured interviews have been conducted with potential users in Sweden. The purpose has been to understand how they use rain data, which challenges and improvement opportunities there are with current rain data and which the most prominent value drivers are. Our empirical findings show that most of rain data in Sweden is free and published online by public entities. However, the current measurements are one-point measurements, which leads to information losses. This complicates the assessment of rain damages, why there is a great desire for increased spatial resolution. In addition, there is a need for better information regarding local cloudbursts. We have developed a value proposition, matched to the customers’ needs. EWD measures rainfall using the existing mobile network, which is more deployed and achieves a better spatial resolution than the traditional equipment. In addition, EWD measures rain data with an interval of ten seconds, generating tighter (more) information about local cloudbursts. As cloudbursts and spatial resolution were highlighted as the most important factors, a value proposition with resonating focus has been developed, meaning that we focus on these two factors.En snabb utveckling med många innovationer har skett under senare år. Trots det misslyckas mer än hälften av alla innovationer, varför det blir allt viktigare att förstå kunderna: deras efterfrågan, deras behov och deras nytta. Syftet med det här arbetet är att utveckla ett värdeerbjudande för en högteknologisk produkt inom regnmätning, kallad Ericsson Weather Data (EWD). Då det är en teknikdriven produkt, är det nödvändigt att förstå de potentiella kunderna för att avgöra produktens marknadspotential. Därav har semi-strukturerade intervjuer genomförts med potentiella kunder i Sverige. Syftet har varit att förstå hur de använder regn data, vilka utmaningar och förbättringsmöjligheter de ser med nuvarande regndata och vilka de främsta värdedrivarna är. Våra empiriska resultat visar att majoriteten av den data som används i Sverige är gratis och publiceras online av statliga myndigheter. Dock, är nuvarande mätningar enpunktsmätningar, vilket leder till att information går förlorad. Detta bidrar till svårbedömliga skadevalideringar, varför det råder en stor önskan om en ökad geografisk täckning. Dessutom finns ett behov av bättre information om lokala skyfall. Vi har utvecklat ett erbjudande, utifrån kundernas behov. EWD mäter regn med hjälp av det befintliga mobila nätverket, som är mer utspritt och uppnår därav en bättre geografisk täckning än den traditionella utrustningen. Dessutom mäter EWD regndata med ett intervall på tio sekunder, vilket genererar tätare (mer) information om lokal skyfall. Eftersom skyfall och geografisk täckning lyfts fram som de viktigaste faktorerna, har ett värdeerbjudande med resonating focus utvecklats, vilket innebär att vi fokuserar på dessa två parametrar.
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Castillo, Jason, and Maryanne Owino. "Conveying value in new corporateventures : The case of Telia CompanyCDN unit." Thesis, KTH, Entreprenörskap och Innovation, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188693.
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The transition of businesses to the digital marketplace has presented many opportunities andchallenges for e-commerce and ICT services providers. This research was carried out during theongoing diffusion of a technological innovation, at Telia Company's Content Delivery Network(CDN) unit, in a bid to understand the technology adoption process. The researchers' approachwas to get insights from different stakeholders in the Swedish e-commerce industry and tocompare the qualitative research findings with theoretical secondary data and definitions. Sixinterviews were performed, constituting the empirical data. After the analysis and discussion ofthe results and frameworks, the researchers propose a merged theoretical framework thatcould be used for designing compelling value propositions, and as such improve the conveyingof the value of an offering. The thesis concludes with recommendations to further validate theproposed framework through further research.
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Owino, Maryanne, and Jason Castillo. "Conveying value in new corporate ventures : The case of Telia Company CDN unit." Thesis, KTH, Entreprenörskap och Innovation, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188692.
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The transition of businesses to the digital marketplace has presented many opportunities and challenges for e-commerce and ICT services providers. This research was carried out during the ongoing diffusion of a technological innovation, at Telia Company's Content Delivery Network (CDN) unit, in a bid to understand the technology adoption process. The researchers' approachwas to get insights from different stakeholders in the Swedish e-commerce industry and to compare the qualitative research findings with theoretical secondary data and definitions. Six interviews were performed, constituting the empirical data. After the analysis and discussion of the results and frameworks, the researchers propose a merged theoretical framework thatcould be used for designing compelling value propositions, and as such improve the conveying of the value of an offering. The thesis concludes with recommendations to further validate the proposed framework through further research.
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Borgqvist, Jens, and Ida Axelsson. "Employer Branding : ett modernt begrepp i offentlig verksamhet." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36659.
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Bakgrund Sedan efterkrigstiden har det skett en ökning av moderna organisationsidéer. En av dessa idéer är employer branding som utgör varumärket för företaget som arbetsgivare och som syftar till att locka till sig och behålla rätt personal. Offentlig verksamhet har börjat arbeta med detta begrepp som en följd av new public management men studier på detta område saknas. Syfte Syftet med studien är att skapa förståelse för de svårigheter som finns i att utforma ett employer brand i en offentlig verksamhet som karaktäriseras av new public management-idéer. Vi vill bidra till den företagsekonomiska diskussionen om employer branding genom att bidra med ett kritiskt förhållningssätt till begreppet inom offentlig verksamhet. Metod Studien är hermeneutisk med en abduktiv ansats. Fallstudier har använts för att samla in det empiriska materialet. 18 semistrukturerade intervjuer har utförts med personer på Växjö kommun. En observation har även genomförts. Slutsats I studien framkom det tre delar som skapar svårigheter för den offentlig verksamhet i employer branding-arbetet. Dessa är de vitt skilda yrkeskategorierna i verksamheten, den decentraliserade organisationen samt kompetensbristen kring employer branding i offentlig verksamhet.Introduction Since post war era there has been an increase of modern organisational ideas. One of them is employer branding which is the characteristics of the company as an employer which purpose is to attract and retain the right employees. The public sector has now embarked the concept as a consequence of the new public management era. Field studies in this are absent. Purpose The purpose of this thesis is to increase the understanding about the difficulties of design an employer brand in the public sector which is characterized by new public management. The aim is to give a contribution to the discussion of employer branding, in the field of business administration, with a critical perspective towards the concept in the public sector. Method The study is hermeneutic with an abductive approach. We used a case study to collect the empirical material. 18 semi-structured interviews have been conducted within the municipality of Växjö. One observation did also take place. Conclusion In our study, we found, three parts in the public sector that makes it complicated to formulate an employer brand. They are: the large organisation with many different professions, the decentralization and the lack of knowledge about employer branding in the public sector.
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Jansson, Johan, and Anton Anhammer. "Service innovation in the pharmaceutical industry : How do existing value propositions restrict the adoption of new resources?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-434174.
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The topics of value propositions and service innovation have been highly interesting topics within service-dominant logic. Something that has not been studied in previous research, and the purpose of this thesis, is to investigate; how current value propositions restrict service innovation by restricting digital resource utilization. These restrictions on service innovation could sometimes result in casualties, for example caused by adverse drug reactions, which is one reason why this research question is important. The method used in this thesis is a case study analysis on a pharmaceutical company, which was produced by conducting qualitative interviews and creating a thematic analysis. The analysis is based on empirical material and the literature on value propositions and service innovation. Service innovation is restricted when different practices that constitute the value proposition are restricted in their use of digital resources. The specific restrictions are regulations, inadequate understanding of digital resources' benefits, complexity of implementing digital resources, measuring difficulties, and comfort and protection of current practices.Ämnena värdeerbjudande och tjänsteinnovation har varit av högt intresse inom tjänstelogiken. Något som inte har studerats i tidigare forskning, och syftet med denna studie, är att undersöka; hur nuvarande värdeerbjudande hindrar tjänsteinnovation genom att hindra utnyttjandet av digitala resurser. Dessa hinder av tjänsteinnovation kan i vissa fall leda till dödsfall vilket är en anledning till att forskningsfrågan är viktig. Metoden i denna uppsats är en fallstudie av ett läkemedelsföretag, som genomfördes genom kvalitativa intervjuer och en tematisk analys. Analysen i uppsatsen är baserad på litteratur om ämnet värdeerbjudande och ämnet tjänsteinnovation. Uppsatsen visar att tjänsteinnovation hindras när företagets värdeerbjudande hindras från att inkorporera digitala resurser. De specifika hindren studien visar är; reglering, bristande förståelse för fördelarna med digitala resurser, komplexitet vid implementering, mätproblem, och bekvämlighet och beskyddande.
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Li, Zhen. "INVESTIGATION OF CHARGING INFRASTRUCTURE FOR ELECTRIC VEHICLES : - A case study of Beijing." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-263917.
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Promoting the use of electric vehicles (EVs) has become an important measure to solve the environmental issue in China. In Beijing, the number of EVs has increased rapidly during recent years. In parallel, an extensive charging infrastructure has been deployed. However, most charging infrastructure operators find it difficult to make a profit by only providing charging services due to the lack of a sound business model. This thesis aims to investigate the current status of charging infrastructure for electric vehicles in urban Beijing and the business models of Beijing’s main charging infrastructure operators. Furthermore, based on the empirical findings, the weaknesses in the business models are identified. Beijing was chosen as case study in which the three main operators were studied in order to identify their business models in terms of value proposition, value creation and value capture. Questionnaire and interview as data collection methods were used to collect qualitative data. The study has shown that owing to the market demand and governmental promotion, the charging infrastructure industry retains its rapid development in Beijing. Moreover, the study indicates that the EV users’ most important demands on the charging services are: safety, convenience, speed, and stability during charging. The services need to be delivered at a reasonable price, and this is the development orientation for the charging operators. The business models of the three main charging infrastructure operators are almost identical, as all of them both manufacture and deploy charging piles as well as deliver charging services. They create and capture value by providing charging piles and service as well as various services based on mobile apps. Furthermore, through the investigation and analysis of their business models, five weaknesses in the business model have been identified: the slow pace of technology adoption, high initial investment requirements, few revenue streams, high cost for both internal personnel and external contractors, and insufficient information from App/mobile platform.Att främja användningen av elbilar har blivit en viktig åtgärd för att lösa miljöproblemet i Kina. I Peking har antalet elbilar ökat snabbt de senaste åren. Parallellt har en utbyggnad av laddningsinfrastruktur skett. De flesta laddningsinfrastrukturoperatörer har dock svårt att göra vinst genom att endast tillhandahålla laddningstjänster på grund av bristen på en sund affärsmodell. Denna avhandling syftar till att undersöka den nuvarande situationen för laddningsinfrastrukturen för elbilar i Peking samt affärsmodellerna hos Pekings främsta laddningsinfrastrukturoperatörer. Enligt de empiriska resultaten identifieras svagheterna i affärsmodellerna. Peking valdes som fallstudie där de tre huvudoperatörerna studerades för att identifiera deras affärsmodeller i fråga om värderbjudande, värdeskapande och värdefångst. Frågeformulär och intervju som datainsamlingsmetoder användes för att samla in kvalitativa data. Studien har visat att, på grund av efterfrågan på marknaden och statens främjande behåller laddningsinfrastrukturbranschen sin snabba utveckling i Peking. Dessutom visar studien att elbilanvändarnas viktigaste krav på laddningstjänsterna är: säkerhet, bekvämlighet, hastighet och stabilitet under laddning. Tjänsterna måste levereras till ett rimligt pris, och detta är utvecklingsorienteringen för laddningsoperatörerna. Affärsmodellerna för de tre huvudoperatörerna är nästan identiska, eftersom alla tillverkar och distribuerar laddstolpar samt levererar laddningstjänster. De skapar värde genom att tillhandahålla laddningspolar och service samt olika tjänster baserade på mobilapp. Vidare, har fem svagheter identifierats genom undersökningen och analysen av affärsmodellerna: den långsamma teknikspridningen, höga initiala investeringskrav, få inkomstströmmar och höga kostnader för både intern personal och externa entreprenörer samt otillräcklig information från app / mobil plattform.
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Semprini, Riccardo <1994>. "Value proposition e marketing mix nel food e-commerce. Riferimenti al caso Cortilia." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19660.
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L’elaborato si pone l’obiettivo di analizzare i trend di value proposition aziendale e l’utilizzo degli strumenti di marketing nel mondo del food e-commerce, settore con un’importante crescita a seguito della pandemia da Covid-19.
Inizialmente, verrà proposta un’introduzione sul mondo digitale, toccando diversi fattori: relativi all’offerta, con la situazione della digitalizzazione nelle aziende e l’approccio dell’omnicanalità; relativi alla domanda, con il tasso di penetrazione di Internet e il suo utilizzo da parte degli utenti; abilitanti per entrambi, con le infrastrutture necessarie alla diffusione di Internet e lo stato dei pagamenti digitali, punto critico gli e-commerce.
Si proseguirà con una presentazione dell’e-commerce, con le diverse tipologie e modalità di implementazione. Verrà anche presentata l’evoluzione del web, con le conseguenze che queste fasi hanno sull’approccio del consumatore ai contenuti digitali. Si concluderà con una presentazione dello stato dell’eGrocery nel mondo e in Italia, con riferimenti al periodo colpito dalla pandemia.
Il secondo capitolo vedrà come argomento principale la value proposition aziendale e, dopo una breve introduzione, si passerà ai trend attuali che garantiscono alle aziende una proposta di valore interessante e competitiva sul mercato.
Il terzo capitolo dell’elaborato servirà a presentare un marketing mix teorico, inserito all’interno del consumer decision journey, che i retailer possono utilizzare per intercettare gli utenti online.
Quarto e ultimo capitolo è lasciato ad un breve case study di Cortilia che è cresciuta e sta crescendo grazie ad un approccio al mercato basato su molti dei punti presentati precedentemente.
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Aguayo, Alfaro Alexandra, Arias Lesly Esthefany Chavez, Paucar Mirko Alipio Gonzales, Anaya Cecilia Brigitte Mato, and Nuñez Gianella Marithe Ynca. "Proyecto Mantequilla de maní “Nutrimaní”." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652654.
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En el presente trabajo de investigación se evalúan todos los aspectos necesarios a tener en cuenta para iniciar un negocio de elaboración y comercialización de mantequilla de maní. Está dirigido a mujeres y hombres del NSE A y B que habiten en las zonas 2, 7 y 8 de Lima Metropolitana, que tengan de 18 años en adelante. La propuesta de valor se basa en los insumos empleados para la elaboración de las mantequillas 100% naturales, que aportan beneficios a la salud y a diferencia de la competencia, no se utiliza preservantes o químicos. Nos aseguramos de mantener una relación cercana con los clientes durante todo el servicio, con la finalidad de fidelizarlos e incrementar la participación de mercado. Se trabajará por medio del canal de venta directa y redes sociales. Para el inicio de las operaciones se realiza una inversión inicial de S/32,220, la cual permitirá adquirir las maquinarias e insumos necesarios para empezar las operaciones. Respecto a la proyección de ventas se realizaron siete experimentos a través de distintas redes sociales (Facebook, Instagram y Tik Tok) y se obtuvieron aprendizajes sobre el producto para lograr cumplir con las expectativas y exigencias del consumidor. Con estos datos se realizó una proyección y análisis de los Estados Financieros. Para el primer año se obtendrá una utilidad neta del 8%, la cual incrementará en 5% para el segundo año, por la mejora en las eficiencias de la capacidad productiva y el incremento de las ventas en 88%. Debido al aumento de la demanda y el cambio en los hábitos de consumo en la población."In this research study, we will consider all the necessary aspects to start a business of making and selling peanut butter. Our public target are women and men of the socioeconomic level A and B, who live in zones 2, 7 and 8 of Lima who are 18 years of age or older. Our value proposition is based on the supplies we use to make our peanut butter 100% natural, which provide health benefits for our consumers and different from our competition we don't use preservatives or chemicals. We make sure to maintain a close relationship with our customers though all the service to retain them and increase market share. Our sales channel will be made through direct sales and social networks. To start operations, the actionists will make an investment of S/ 32,220, which will allow to buy the machinery and supplies required to start operations. Sales projections were based on seven experiments we performed through different social networks like Facebook, Instagram and Tik Tok, to obtain learnings about our product. With this data we made projections and analysis of the financial statements. For the first year, we obtain a net profit of 8%, which will increase in 5% for the second year, because of the improvement in the efficiencies of productive capacity and sales will increase in 88%, due to the increase in demand and the change of the feeding habits of the population.
Trabajo de investigación
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Tropeano, Elena Maria <1995>. "LA VALUE PROPOSITION NEL SETTORE FASHION AND LUXURY. Una ricerca sperimentale su quattro brand del gruppo Louis Vuitton Moet Hennessy." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17505.
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La tesi sperimentale in oggetto si propone di analizzare quattro marchi del gruppo Louis Vuitton Moet Hennessy, appartenenti al settore Fashion and Luxury, presi come casi studio: Louis Vuitton, Dior, Fendi e Loro Piana. L’obiettivo è quello di individuare se esistono elementi comuni alle loro proposte di valore, comprendere per quali elementi invece siano differenti e se quindi è possibile individuare o meno una proposta di valore comune per poi scoprire o meno se essa sia riconducibile a quella del lusso tradizionale oppure se ne diverga. Le proposte di valore dei brand selezionati sono state ricostruite attraverso un’intensa attività di ricerca effettuata sia nella stampa di settore (Pambianco News, FashionNetwork, MF Fashion) sia tramite i report ufficiali delle aziende ed i loro siti web, e sono state poi rappresentate secondo la modalità della Teoria Oceano Blu teorizzata da Chan Kim e Mauborgne. Nel primo capitolo dell’elaborato sarà realizzata l’esposizione della nozione di lusso ed i caratteri che tradizionalmente lo definiscono per poi procedere, nel secondo capitolo, a presentare il gruppo Louis Vuitton Moet Hennessy: la sua evoluzione nel tempo, la sua mission e vision e i suoi risultati economici. Nella seconda parte dell’elaborato invece, quindi nel terzo e quarto capitolo, saranno esposte le modalità di ricerca ed i criteri di scelta delle aziende selezionate, la teoria oceano blu con i riferimenti alla letteratura di riferimento ed i risultati della ricerca.
Books on the topic "New Value Proposition"
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Melnick, Rob. Seeds of prosperity: Public investment in science and technology research : a study of the economic potential of Proposition 301 at Arizona State University and a new model for assessing its long-term value. Tempe, Ariz: Morrison Institute for Public Policy, School of Public Affairs, College of Public Programs, Arizona State University, 2003.
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Zuo, Jian, and Jian Yuchi. Value Proposition: A New “Long March” & E³ Economy on China’s Integrated Development of Internet, Big Data, AI and Manufacturing Industry. Springer, 2020.
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Zuo, Jian, and Jian Yuchi. Value Proposition: A New Long March and e³ Economy on China's Integrated Development of Internet, Big Data, AI and Manufacturing Industry. Springer Singapore Pte. Limited, 2021.
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Sonsino, Steven, and Jacqueline Moore. Leadership Unplugged: The New Renaissance of Value Propositions. Palgrave Macmillan, 2003.
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DiVanna, J. Redefining Financial Services: The New Renaissance in Value Propositions. Palgrave Macmillan Limited, 2002.
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DiVanna, Joseph. Redefining Financial Services: The New Renaissance in Value Propositions. Palgrave Macmillan, 2002.
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DiVanna, Joseph A. Redefining Financial Services: The New Renaissance in Value Propositions. Palgrave Macmillan, 2002.
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DiVanna, J. Redefining Financial Services: The New Renaissance in Value Propositions. Palgrave Macmillan Limited, 2002.
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MacDonald, Scott. Augustine. Edited by William J. Abraham and Frederick D. Aquino. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199662241.013.39.
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At the heart of Augustine’s intellectual and spiritual autobiography is a search for wisdom that demands of him sophisticated epistemological reflection. The results—in particular, his identification of the category of rational or justified assent on less-than-certain grounds and his inquiry into the nature and epistemic value of testimony—break dramatic new ground in the history of epistemology. He articulates a concept of belief (as assent to a proposition on the basis of testimony) and distinguishes it from understanding (assent to a proposition on the basis of reasoned insight). Exploiting that distinction, he develops both a rationale for and a detailed account of a systematic method for the rational investigation of theological matters, which he characterizes as belief seeking understanding. Augustine’s famous reflections on the paradox of evil and on the nature of the divine Trinity provide compelling illustrations of his application of this rational method and its results.
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Shafer-Landau, Russ, ed. Oxford Studies in Metaethics Volume 14. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780198841449.001.0001.
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This series is devoted to original philosophical work in the foundations of ethics. It provides an annual selection of much of the best new scholarship being done in the field. Its broad purview includes work being done at the intersection of ethical theory and metaphysics, epistemology, philosophy of language, and philosophy of mind. The chapters included in the series provide a basis for understanding recent developments in the field. Chapters in this volume explore topics including self-undermining arguments from disagreement; contextualism, moral disagreement, and proposition clouds; internalism and prudential value; infinitism about cross-domain conflict; and the fundamentality of fit.
Book chapters on the topic "New Value Proposition"
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Yuchi, Jian. "A New Blueprint Is Fast Approaching with the Spring Breeze." In Value Proposition, 147–49. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_10.
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Yuchi, Jian. "There Is a Great Journey Ahead to Initiate a New “Long March” of China’s Internet Economy." In Value Proposition, 137–45. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5025-6_9.
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Burns, Paul. "Communicating your value proposition." In New Venture Creation, 205–33. London: Macmillan Education UK, 2018. http://dx.doi.org/10.1057/978-1-352-00051-1_7.
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Burns, Paul. "Crafting your value proposition and branding." In New Venture Creation, 140–73. London: Macmillan Education UK, 2018. http://dx.doi.org/10.1057/978-1-352-00051-1_5.
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Jonker, Jan, and Niels Faber. "The Value Proposition." In Organizing for Sustainability, 57–71. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78157-6_5.
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AbstractA business model is a description of how value creation is organized, underpinned by a value proposition. Such a proposition solves a problem or appeals to new, often yet undiscovered needs. Value creation has several facets. This building block offers a framework of five positions of value creation from which to choose and links it to strategies you can use. This in turn is then linked to the possibility of creating change with your business model-to-be. The more precisely you align the nature of those values and the change you would like to create, the better you will be able to design an appropriate (organizational) logic at a later stage. Formulating a clear and compelling value proposition is crucial in the development of a business model. It gives direction to the strategy, to the stakeholders with whom you could take these steps, and to what impact you expect to realize.
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Karacay, Gaye, and Burak Aydın. "Internet of Things and New Value Proposition." In Springer Series in Advanced Manufacturing, 173–85. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-57870-5_10.
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Schnellbächer, Wolfgang, and Daniel Weise. "Sustainability: Adding Sustainability as Procurement’s New Value Proposition." In Jumpstart to Digital Procurement, 43–52. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51984-1_5.
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Calvin, James. "Community Recovery, a New Value Proposition for Community Investment." In Community Development for Times of Crisis, 142–53. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003212652-11.
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Fournier, Guy. "The New Mobility Paradigm. Transformation of Value Chain and Value Proposition Through Innovations." In The Automobile Revolution, 21–47. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45838-0_3.
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Mascarenhas, Bruna Gomes. "Employer Branding, Employee Value Proposition, and Employee Experience: New Approaches for People Management in Organizations." In Strategic Employee Communication, 97–103. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-97894-9_8.
Full textConference papers on the topic "New Value Proposition"
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Georgievsky, Anton. "CREATING ECOSYSTEM VALUE PROPOSITION BASED ON SELLING SOLUTIONS IN THE DIGITAL ECONOMY." In III International Conference Technology & Entrepreneurship in Digital Society. Real Economy Publishing House, 2021. http://dx.doi.org/10.17747/teds-2020-12-16.
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The development of digital technologies and the ongoing coronavirus pandemic contribute to expanding the company's opportunities to provide a complete value proposition to the client. The purpose of this article is to determine groups of components of the value proposition based on selling solutions in the ecosystem and identify strategies that allow creating such a value proposition in the digital economy. The research method is based on the analysis of academic and consulting literature. As a result of the research, groups of components of the value proposition based on selling solutions in the ecosystem were formed, and strategies for the formation of the value proposition were identified. These results will help researchers build new models of the value proposition, and entrepreneurs form value propositions that fully satisfy customer needs.
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Asseman, P., and A. Schirrmann. "The value proposition of a future health managed enterprise." In IET Seminar on Aircraft Health Management for New Operational and Enterprise Solutions. IEE, 2008. http://dx.doi.org/10.1049/ic:20080635.
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Li, Su-Chuang. "The Role of Value Proposition and Value Co-Production in New Internet Startups: How New Venture e-Businesses Achieve Competitive Advantage." In PICMET '07 - 2007 Portland International Conference on Management of Engineering & Technology. IEEE, 2007. http://dx.doi.org/10.1109/picmet.2007.4349435.
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Sophie Tombeil, Anne, and Rainer Nägele. "Towards a Concept of “Governance as a Smart- Service” in Service-Oriented Value-Creation-Systems." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002574.
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The course of the digital transformation of economy, work and society as well as increasing pressure from hyper individualized demand on the one hand and on the other hand issues that ask for global action, like pandemics or climate change, paves the way for new smart service-oriented forms of value creation, thus, solutions enhanced by new technological possibilities that transcendent corporate or individual routines and restrictions of human coping with complexity. Future Service Business thrives with seamless interaction in the conscious providing and coupling of resources, i. e. products and services, physical and digital elements, manpower and competencies, massively supported by and dependent on data and analytics in business-ecosystems. In order to create this “seamlessness” a new quality of conjoint value creation on strategic as well as operative level is necessary, that helps balancing value co-creation and value co-destruction in coopetitive multi-actor-ecosystems. Research on modelling processes for sustainable and resilient “governance as a smart service” is presented that deep dives on possible ways to combine the relative strenghs of digital evaluation and human decision. The research question if governance design for resource integration in new service business ecosystems can be provided “…as a smart service” itself is approached with two focal assumptions on resource integration in service-oriented ecosystems: firstly, the creation of a common, overarching value proposition for the customer (promise making externally) has to be complemented by value propositions for each contributing actor involved on the provider side (promis making internally). This will enable the governance function to know about and adress the costs of collaboration. Secondly, the design of common operational processes for key activities that meets internal expectations is crucial (promise keeping of the ecosystem). This will enable the governance function as well as mulit facetted actor practices to meet expectations and rely on fullfillment of collaborative quality by each actor in the value creation system. For the formulation of innovative value propositions we refer to the concept of value proposition design (Osterwalder et al 2015, Chesbrough, 2007). We aim to find out, to what extent the elements of the concept in the customer sphere: jobs to be done, pains, gains, can be transferred to the internal perspective of ecosystem partners and what adjustments are necessary in formulating value propositions in internal perspective. In the solution sphere of the Value Proposition Design concept with the elements: products & services, pain relievers, gain creators, we explore to which extent these are suitable to map the perspectives of the actors involved in order to derive reference processes of resource integration regarding the commonly shaped value propositions, internally and externally alike. The view formulated by Grönross (2011, 290), that in service-oriented value creation processes of different actors run simultaneously and a number of dialogic processes lead to an integrated process of coordinated action is modified. Our starting point is the need for a structured and digital augmented multilog and the goal is the design of a number of suitable common processes and standards with a resource-integrating bridging function between the original business models of each contributing partner in the system and the collaborative business model of the ecosystem as system of systems. This includes looking at virtual instances in the (re-) design of governance processes that support collaboration in a balance between independence and dependency (Malone, 2018, Freund / Spohrer, 2013).
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Arcangeletti, Giorgio, Matteo Mattioli, Mark Ausborn, Dmitri Matskevitch, and Amedeo Marcotulli. "Autonomous Subsea Field Development - Value Proposition, Technology Needs and Gaps for Future Advancement." In Offshore Technology Conference. OTC, 2021. http://dx.doi.org/10.4043/31151-ms.
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Abstract With increasing demand of subsea processing and surveillance goals Best-in-Class Operators are developing advanced subsea instrumentation and controls to challenge in the next decade: i) a cost-effective way to inspect and repair subsea complex facilities and ii) to reduce the downtime, possibly increase the production performance while preserving the integrity and maintenance of the assets. The so called "Autonomous Subsea Field Development" is a study triggered by an ExxonMobil URC (Upstream Research Company) initiative aimed to explore possible improvements and re-designs of subsea equipment considering the advancing capabilities of ROVs and new generation of Subsea Drones, and driven by the following questions: with the advancements in AUVs and ROVs, can subsea equipment be re-designed to take full advantage of the new capabilities? Can this re-design improve from different perspectives (Availability, Costs, Operations, etc.) a subsea field development? A dedicated study was conducted by SAIPEM to identify the value proposition, technology needs and gaps for future advancement by leveraging on the technological "building blocks" that could be integrated in a subsea field development scheme and on a field operational procedure. Within the study, seven different cases, distinguished by their status of advancement (from Brown to Green Fields) and by the level of penetration of Subsea Drones in the architecture, have been analyzed. A conceptual engineering process, based on the tenets of value engineering was conducted in a holistic fashion covering the full field development facilities during the life cycle in order to steer the conceptual engineering choices that could maximize the project value. Using a systemic Value Engineering approach based on the NPV equation, the study identified the main technological and economic impacts coming from the adoption of Subsea Drones on a current and future Digital Subsea Field exploring the following pillars: i) CAPEX, ii) OPEX, iii) AVAILABILITY, and iv) RISK. In the sequence of six cases investigated, it has been identified how these incoming "subsea capabilities" will be gradually implemented into redesigned subsea architecture and serviced in view of a new Life of Field concept.
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Peiffer, Antoine, Kevin Banister, and Dominique Roddier. "Creating an Offshore Floating Wind Energy Industry in California." In ASME 2018 1st International Offshore Wind Technical Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/iowtc2018-1026.
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The state of California stands at a crossroads where many different enablers are now coming together to spur its leadership in a new offshore wind energy industry off the west coast of the US. This paper presents the rationale for this new industry to be built from the ground up and elaborates on the development efforts recently undertaken by Principle Power Inc. (PPI) to jumpstart this important opportunity. The paper will first focus on the unique value proposition offshore wind offers to the Golden State and discuss the path the company has taken to accelerate the development of the offshore wind industry along the coast, with the proposition of a flagship project in Humboldt County.
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Odonkor, Philip. "Exploring How the Heterogeneity of Building Types in Community Microgrids Impact Their Value Proposition." In ASME 2022 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2022. http://dx.doi.org/10.1115/detc2022-90705.
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Abstract Community microgrids present a compelling new approach for designing and operating the next generation of power grids. The extent to which their benefits can be realized depends on their constituent buildings, energy infrastructure, and the control algorithms that maintain grid balance. Conventional practice has been to treat the former as inflexible, meaning micro-grids are often designed for a preset group to buildings. However, as microgrids evolve to consider multiple stakeholder needs (such as consumers, prosumers and utilities), the ability for them to maximize stakeholder value — in terms of demand flexibility and energy resiliency — relies on an optimal building composition. This work advances the hypothesis that heterogeneous microgrid compositions exhibit distinguishable value propositions for different stakeholders which, if identified and understood, can provide decision support for microgrid design and adoption at scale. By leveraging the US Department of Energy’s ComStock dataset, we conduct an in-depth empirical study which uncovers trends to support the inclusion (and in some cases exclusion) of a variety of building types when composing community microgrids. The pairing of hotels with quick service restaurants, for example, was one of several key findings that illustrate how complimentary building relationships can be leveraged to advance energy self sufficiency and demand flexibility in community microgrids.
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Condoor, Sridhar S., and Jenna L. Gorlewicz. "An Experiential Design Thinking Course for Freshmen Mechanical Engineering Students." In ASME 2022 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2022. http://dx.doi.org/10.1115/imece2022-97098.
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Abstract Design is at the core of engineering. Therefore, exposing students to design helps them realize the purpose of engineering, motivates them to see the relevance of learning, and pushes them to higher achievement levels. In addition, experiential learning practices, and new design methods, including design thinking, are reshaping design courses. After carefully considering trends in design theory and practice, we restructured our first-year design experience for mechanical engineering students at Saint Louis University. The paper outlines the overall structure of this innovative course. The course is structured around projects, while activity-based lectures provide the necessary background to execute them. In these projects, students identify customer needs and create, develop, test, and refine innovative concepts with a win-win value proposition for the stakeholders. This paper details the projects and lecture topics to help others develop and implement similar courses. Further, based on the survey of students and external evaluators, the value proposition is the most challenging aspect to learn and incorporate into the project.
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"An Overview of the Global Open Educational Badge Movement: Opportunities and Challenges [Abstract]." In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4242.
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Aim/Purpose: Educational stakeholders have little understanding of digital educational badg-ing. Background A current overview of the developing educational badging ecosystem, key terminology, advantages, challenges, and examples of badge utilization. Methodology: Illustrative case study Contribution: Creates a record of the developing digital badge industry providing insights to educational stakeholders. Findings: Highly dynamic industry, developing unique terminology, may improve access to higher education, reduce credential fraud, decrease concerns about vague transcripts, and support customized learning. The challenges include a crowded market with many providers, establishing standards, and determining the value proposition of the credential. Recommendations for Practitioners: Before engaging in a long-term badging strategy, understand the badging system as well as the advantages and challenges of this innovation. Recommendations for Researchers: Consider the profound shift offered by the badging system and the relationship that digital educational badges have on grounded theory related to credentials such as human capital development theory, signaling theory, and credentialism theory. Impact on Society: Digital badging marks a paradigm shift in how we think about formal human development; from one that is institution-centric and bounded to one that is learner-centric and unbounded. Future Research: As a new innovation, there is a wide range of needed research. Most current research involves motivational impacts on K-12 learners. Based on this investigation, research regarding impact on access, pedagogy, security, credential information granularity, case studies about choosing a badging platform, value proposition, and the development of standards is needed.
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Mattioli, Matteo, Thomas Bernini, Giovanni Massari, Mathieu Lardeux, Andy Gower, and Sébastien De Baermaker. "Unlocking Resident Underwater Inspection Drones or AUV for Subsea Autonomous Inspection: Value Creation between Technical Requirements and Technological Development." In Offshore Technology Conference. OTC, 2022. http://dx.doi.org/10.4043/32100-ms.
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Abstract Post-pandemic fossil fuels volatility, the increasing penetration of renewable energy resources into the energy supply mix, the onset of electrification, digitalization, regulation and commitment towards decarbonization targets as well as the prioritization for environmental, social and governance (ESG) factors is leading offshore operators to tackle the Energy Transition era with new disruptive technologies. The global offshore inspection, repair, and maintenance market size was more than USD 7 billion in 2018 and projected to double in the next 5 years. Almost the total of this market segmentation is operated by conventional offshore support vessels services (typically MSV, PSV operating ROVs) which are mainly fossil fueled, and the remaining, which is only a small portion, is serviced by advanced technologies like USV and AUV. TotalEnergies has launched a R&D initiative aimed to support the Energy Transition trend, looking at higher degree of automation of subsea inspection services and to explore the value proposition of new disruptive technologies like Resident SubseaDrones for inspection which are anticipated to dominate the next decades. A dedicated study was conducted by Saipem to quantify the value creation via a structured and robust approach, and to highlight the technology needs and gap analysis for future advancement by leveraging on the knowledge of the most advanced subsea robotics systems and field operation procedures. Within the study, six different cases, distinguished by their status of advancement (from Brown to Green Fields) and by the level of penetration of subsea drones in the architecture, have been analyzed. An engineering process, based on the principles of ISO15663 (i.e. Scoping, Data Collection, Modelling and Reporting/Decisions) was conducted in a pragmatic approach covering the full life cycle costing to steer the conceptual engineering choices that could maximize the value proposition. The study identified the main technological and economic impacts coming from the adoption of such subsea drones on a current and future Subsea Field exploring the following pillars: i) CAPEX, ii) OPEX, iii) Return of Investment, and iv) CO2 Emissions. Key findings will be presented along with the metrics associated to the emerging vision of an innovative fleet of fully autonomous subsea drones based on the identification of the technical and operative gaps (in terms of missing or immature features). A deployment roadmap will be followed to target the Energy Transition challenges.
Reports on the topic "New Value Proposition"
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Hartley, Damon, L. Griffel, and David Thompson. Value proposition of coatings or new alloys on hammer wear. Office of Scientific and Technical Information (OSTI), December 2022. http://dx.doi.org/10.2172/1905856.
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Pautz Stephenson, Stefani, Rebecca Banks, and Merijke Coenraad. Outcomes of Increased Practitioner Engagement in Edtech Development: How Strong, Sustainable Research-Practice-Industry Partnerships will Build a Better Edtech Future. Digital Promise, June 2022. http://dx.doi.org/10.51388/20.500.12265/158.
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A new participatory research model, Research-Practice-Industry Partnerships (RPIP), presents a unique value proposition. Design processes have typically placed professional designers, not the end users, at the center of the work. RPIPs create an intentional feedback loop that transforms the knowledge, action, or goals of all involved parties (Baker et al., 2022). RPIP aims to create better designs for scalable technologies that both meet the needs of educators and incorporate research from the learning sciences. This yields a product more likely to be used, used appropriately, and have the desired impact for learners. Digital Promise partnered with edtech startup Merlyn Mind and the University of California, Irvine (UCI) in an RPIP. This white paper describes our engagement and suggests that this model can yield positive impacts and new learning for all participants. Surveys and interviews with participants showed that engagement was mutually valued among all parties, practitioners learned more about AI and edtech in general, and Merlyn Mind staff learned more about working with schools and educators. Practitioners also benefited from the networking and collaboration that participation in the RPIP brought and felt it helped them grow professionally.
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Allan, Duncan, and Ian Bond. A new Russia policy for post-Brexit Britain. Royal Institute of International Affairs, January 2022. http://dx.doi.org/10.55317/9781784132842.
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The UK’s 2021 Integrated Review of security, defence, development and foreign policy describes Russia as ‘the most acute direct threat to [the UK’s] security’ in the 2020s. Relations did not get this bad overnight: the trend has been negative for nearly two decades. The bilateral political relationship is now broken. Russian policymakers regard the UK as hostile, but also as weaker than Russia: a junior partner of the US and less important than Germany within Europe. The consensus among Russian observers is that Brexit has reduced the UK’s international influence, to Russia’s benefit. The history of UK–Russia relations offers four lessons. First, because the two lack shared values and interests, their relationship is fragile and volatile. Second, adversarial relations are the historical norm. Third, each party exaggerates its importance on the world stage. Fourth, external trends beyond the UK’s control regularly buffet the relationship. These wider trends include the weakening of the Western-centric international order; the rise of populism and opposition to economic globalization; and the global spread of authoritarian forms of governance. A coherent Russia strategy should focus on the protection of UK territory, citizens and institutions; security in the Euro-Atlantic space; international issues such as non-proliferation; economic relations; and people-to-people contacts. The UK should pursue its objectives with the tools of state power, through soft power instruments and through its international partnerships. Despite Brexit, the EU remains an essential security partner for the UK. In advancing its Russia-related interests, the UK should have four operational priorities: rebuilding domestic resilience; concentrating resources on the Euro-Atlantic space; being a trusted ally and partner; and augmenting its soft power. UK decision-makers should be guided by four propositions. In the first place, policy must be based on clear, hard-headed thinking about Russia. Secondly, an adversarial relationship is not in itself contrary to UK interests. Next, Brexit makes it harder for the UK and the EU to deal with Russia. And finally, an effective Russia policy demands a realistic assessment of UK power and influence. The UK is not a ‘pocket superpower’. It is an important but middling power in relative decline. After Brexit, it needs to repair its external reputation and maximize its utility to allies and partners, starting with its European neighbours.