Journal articles on the topic 'New Value Creation Intention'
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Sun, Cheng-Wen, Bojan Obrenovic, and Hai-Ting Li. "Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value." Sustainability 14, no. 20 (October 20, 2022): 13617. http://dx.doi.org/10.3390/su142013617.
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Virtual CSR co-creation activities have become effective strategic tools for enterprises to promote green consumption. The research objective of the current study is to find out whether the experience value acquired by users in the process of virtual CSR co-creation leads to pro-social behavior, namely, the willingness to purchase green products. This empirical study introduces a moderated mediation effect model with virtual CSR co-creation and self-construal as independent variables. Environmental involvement was introduced as a moderator in the research model, whereas the virtual community identity was introduced as a mediator. A scenario simulation experiment was conducted to explore the mechanism of the virtual CSR co-creation on customers’ green product purchase intention. The results indicate that the virtual CSR co-creation promoted the customers’ green product purchase intention. The virtual CSR co-creation and self-construal have an interactive effect on green product purchase intention. Environmental involvement plays a moderating role in the interactive effect. The virtual community identity partially mediates this interactive effect, thus impacting consumers’ green products purchase intentions indirectly. The research findings provide a new practical path for enterprises to develop target strategies to promote green consumption.
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Ginting, Ginta. "THE POWER OF COMMUNITY ENGAGEMENT FOR DELIVERING CO-CREATION VALUE (Case: Paguyuban Sentra Industri Tempe Sanan-Malang Jawa Timur)." Journal of the Community Development in Asia 5, no. 3 (September 20, 2022): 72–83. http://dx.doi.org/10.32535/jcda.v5i3.1844.
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Building community engagement involving consumers, business actors, and others stakeholders as part of a marketing strategy for creating value co-creation has become a new phenomenon. This research provides a conceptual model of community-based action to assess its impact on value co-creation and how far it affects behavioral components in order to resolve the problem (intention and actual use). The suggested model can be used to conduct research to increase product purchase intent with high community involvement. Interviews and observations have been conducted at the Sentra Industri Tempe Sanan-Malang (East Java) to accurately execute the model, whose success is supported by the community's strength in the form of the association (Paguyuban). The research was conducted in July–August 2021 with the participation of 30 locals. The findings of the initial identification strongly support employing the suggested model in subsequent studies. Keywords: Actual Purchase, Behaviour, Community Engagement, Intention to repurchase, Value Co-creation.
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Chen, Lihong, Habiba Halepoto, Chunhong Liu, Xinfeng Yan, and Lijun Qiu. "Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory." Sustainability 14, no. 13 (June 21, 2022): 7524. http://dx.doi.org/10.3390/su14137524.
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In view of the current lack of fashion brand competitiveness and innovation in China, this paper puts forward the concept of fashion brand image value creation and analyzes it from five dimensions: fashion brand image design, image publicity, brand aesthetics, brand charm, and brand function. This paper explores the relationship between fashion brand image value creation, customer participation behavior, experience value perception, intention, trust, and loyalty based on consumer value co-creation and experience value perception theories. On this basis, the structural equation model is used to test the research hypothesis empirically. An online survey questionnaire was subsequently developed and conducted to verify validity and reliability by statistical analysis. The results show that the value creation of fashion brand image will positively impact brand loyalty. Customer participation behavior and experience value perception play an intermediary and chain intermediary role, and customer participation willingness and fashion brand trust play a regulatory role. This study provides new ideas and references for the value creation of fashion brand image and provides quantitative scientific data for fashion enterprises to grasp the direction of brand image value creation and implement brand construction and marketing strategies.
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Jung, Timothy Hyungsoo, and M. Claudia tom Dieck. "Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places." Journal of Place Management and Development 10, no. 2 (June 5, 2017): 140–51. http://dx.doi.org/10.1108/jpmd-07-2016-0045.
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Purpose This paper aims to propose a value co-creation framework through examining the opportunities of implementing augmented reality, virtual reality and 3D printing into the visitor experience at cultural heritage places. Design/methodology/approach This study proposes the conceptual model of value co-creation using a case-study approach by presenting some cases of a cultural heritage place in the UK. Findings The findings of this study suggest that the effective use of multiple technologies in the context of cultural heritage places contributes to the co-creation of value for both cultural heritage organisations and also for visitors’ pre-visit, onsite and post-visit experience. Businesses can benefit from increased spending, intention to return and positive word-of-mouth, while visitors receive a personalised, educational, memorable and interactive experience. Practical implications Cultural heritage places have to find new ways to survive increasingly fierce competition. Using technology and the concept of value co-creation can prove to be a valuable concept in an attempt to attract new target markets, enhance visitors’ experience, create positive word-of-mouth and revisit intentions. Originality/value Recently, increased importance has been placed on the co-creation of value to account for consumers' interest in playing some part in the development of services and products. This study takes a holistic approach using augmented reality, virtual reality and 3D printing from a value co-creation perspective.
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Nugraha, Sukma. "Value Co-Creation pada Bisnis Syariah Konstruksi Oil dan Gas di Indonesia." Business Innovation and Entrepreneurship Journal 2, no. 1 (February 29, 2020): 9–14. http://dx.doi.org/10.35899/biej.v2i1.74.
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Abstract- Progress in terms of technology and information now has given rise to new trends in the economic field. In supporting a company's business performance, the term value co-creation creation is known. The research method used is descriptive survey and explanatory survey methods with organizational analysis units. The results of this study are the development of other variables that affect customer trust and repurchase intention and questioners will be distributed to related industries that have the same population as PT. Mutiara Global Industry as a company in the field of oil and gas and steel construction.
Abstrak– Kemajuan segi teknologi dan informasi saat ini telah melahirkan kecenderungan baru dalam bidang ekonomi. Dalam mendukung kinerja bisnis suatu perusahaan, dikenal istilah value co-creation creation. Metode penelitian yang digunakan adalah metode descriptive survey dan explanatory survey dengan unit analisis organisasi. Hasil dari penelitian ini adalah adanya pengembangan terhadap variable –variable lainnya yang mempengaruhi terhadap kepercayaan customer dan repurchase intention dan questioner akan di sebar ke industry terkait yang memiliki populasi yang sama dengan PT. Mutiara Global Industry sebagai perusahaan di bidang oil and gas dan konstruksi baja.
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Zhu, Yongming, Yaru Wei, Zhihao Zhou, and Hongbing Jiang. "Consumers’ Continuous Use Intention of O2O E-Commerce Platform on Community: A Value Co-Creation Perspective." Sustainability 14, no. 3 (January 31, 2022): 1666. http://dx.doi.org/10.3390/su14031666.
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With the advent of the post-epidemic era, O2O e-commerce on community breaks through the original business model and forms a new online-to-offline integrated business model. This study is based on the value co-creation perspective and the TAM-TPB theory systematically builds a theoretical model of consumers’ continuous use intention of O2O e-commerce on the community. A structural equation model (SEM) was used to verify the research hypotheses. The research results were as follows: (1) the subjective norms and structural assurance in social factors have a positive impact on consumers’ continuous use intention; (2) the degree of convenience and safety in platform factors not only positively affect customer satisfaction but also positively affect customers’ continuous use intension, and customer satisfaction mediates between platform factors and customers’ continuous use intension; (3) customer–enterprise co-creation has a positive impact on customer perceived value, and customer perceived value plays a mediating role between customer–enterprise co-creation behavior and consumers’ willingness to continue using; (4) customer perceived value and customer satisfaction in the user factor have a significant impact on consumers’ continuous use intention.
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Basbeth, Firdaus, and Noorshela Che Nawi. "Does Experience Co-creation (XCC) Change Entrepreneurial Intention?" International Journal of Business Studies 4, no. 3 (October 31, 2020): 184–93. http://dx.doi.org/10.32924/ijbs.v4i3.167.
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Despite the global emphasis on the relevance and potential impacts of entrepreneurship has dramatically increased as potent economic force, entrepreneurship education has not significantly changed in two decades. Existing approaches to entrepreneurship education are focus is on teaching ‘about’ entrepreneur and what they do rather than teaching ‘for’ entrepreneurship. Drawing on the synthesis based on theory of planned behavior (TPB), we introduce Experience Co-creation as a new approach to teach entrepreneurship course based on the concept of experiential learning. The approach for the program was synthesized and adapted from Experience co-creation (XCC) theory used in tourism literature. This study develops a longitudinal framework of student’s intention after 3 months of the infusion of experiential learning. The result indicates that students’ intention is greater after the program than before the class started. This study fills a gap in entrepreneurship body of knowledge by providing evidence the teaching method moderates the relationship between perceived behavioral control and entrepreneurial intention. This study is an empirical study uses a SmartPLS3 with data taken from survey of 220 student in Strategic Entrepreneurship APT-2083 Class L4 & L5 Sem 2 2018/19. The result demonstrates that mean value of personal attitudes, subjective norms, perceived behavioral control and entrepreneurial intention are improved, and the relationship between perceived behavioral control and entrepreneurial intention improved significantly at the end of the course. The study suggest that university can gain highest entrepreneurial intention by introducing innovative method in teaching entrepreneurship.
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Sarmah, Bijoylaxmi, Zillur Rahman, and Shampy Kamboj. "Customer co-creation and adoption intention towards newly developed services: an empirical study." International Journal of Culture, Tourism and Hospitality Research 11, no. 3 (August 7, 2017): 372–91. http://dx.doi.org/10.1108/ijcthr-07-2016-0070.
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Purpose The purpose of this paper is to develop a conceptual framework to empirically examine and explain the antecedent factors of consumers’ adoption intention toward co-creatively developed new travel services using smart phone apps. The antecedents include consumer innovativeness, trust, degree of co-creation that results in positive adoption intention. In this study, tourists’ degree of co-creation acts as a mediator between trust and adoption intention. Design/methodology/approach Data were collected through online surveys from tourists that resulted into a total of 152 valid responses. An analysis of data was done by applying the confirmatory factor analysis along with structural equation modeling. Findings The findings of this study indicate that both consumer innovativeness and trust significantly affect adoption intention directly and indirectly via degree of co-creation among tourists and e-travel service providers. Degree of co-creation acts as a mediator between the above-mentioned relationships. Research limitations/implications Use of smart phone apps by tourists’ and e-travel companies to co-create new services and tourists’ adoption intention have been examined in context of co-created service innovation that limits the generalizability of the results to other industries. A few other limitations are also discussed. Practical implications The findings of this study guides the policy planners and e-travel company managers toward application of mobile technology in consumer co-creation in context of service innovation. Originality/value Tourists’ trust in the e-travel companies and their innovativeness were found to influence their degree of co-creation, which are instrumental in developing adoption intention toward co-creative new service innovation using smart phone apps in India. This is a significant addition to the existing literature, as studies on co-creation activities aiming to co-develop new services by tourists and e-travel companies in India are scant in number. In addition to this, the newly developed conceptual model also highlights the role of degree of co-creation as a mediator between two antecedents (trust and innovativeness) and outcome (tourists’ adoption intention), which are considered as new additions to the co-creative service innovation literature.
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Sarmah, Bijoylaxmi, Shampy Kamboj, and Zillur Rahman. "Co-creation in hotel service innovation using smart phone apps: an empirical study." International Journal of Contemporary Hospitality Management 29, no. 10 (October 9, 2017): 2647–67. http://dx.doi.org/10.1108/ijchm-12-2015-0681.
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Purpose The purpose of this study is to extend and revise the basic technology-based service (TBS) adoption model in luxury hotels in India using smart phone apps, and to analyse the impact of the guests’ innovativeness, willingness to co-create, need for interaction and involvement on their adoption intention towards co-creatively developed new services. Design/methodology/approach Data were collected through online and field surveys from luxury hotel guests, resulting into 229 valid responses. A data analysis was done by applying the confirmatory factor analysis along with structure equation modelling. Findings The findings of this study indicate that both guests’ innovativeness and need for interaction with service staff significantly affect their involvement. A guest’s willingness to co-create acts as a partial mediator between his/her innovativeness and intention to adopt co-creatively developed new services. Research limitations/implications Use of smart phone apps by hotel guests to co-create new services and their intentions to adopt such services have been examined in the context of luxury hotels in India only and thereby limits generalization of results to other industry and country contexts. Practical implications The findings of this study would look to guide policy planners and hotel managers for implementing technology application in the co-creative hotel service innovation. Originality/value The need for interaction and customer involvement have been added as two supportive variables to the basic TBS model to analyse the adoption intention of luxury hotel guests. This is a new addition to existing literature, as majority of empirical studies in this field are from industries other than hospitality and with differing contexts.
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Mostafa, Rania B. "Mobile banking service quality: a new avenue for customer value co-creation." International Journal of Bank Marketing 38, no. 5 (May 10, 2020): 1107–32. http://dx.doi.org/10.1108/ijbm-11-2019-0421.
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PurposeThis paper attempts to investigate the potential effect of mobile banking (m-banking) service quality dimensions (ease of use, usefulness, security/privacy and enjoyment) on customers’ value co-creation intention (CVCCI) in the banking sector.Design/methodology/approachA questionnaire was administered with a sample of 301 respondents from Egypt. Mediation and moderation analyses were performed to explore the role of m-banking service quality, attitude toward using m-banking (ATT-m-banking) and bank trust in shaping CVCCI.FindingsThe empirical evidence confirms the potential role of m-banking service quality dimensions, the ATT-m-banking, and customer trust in developing CVCCI. In addition, the mediation effect of ATT-m-banking in the m-banking service quality dimensions and CVCCI link was demonstrated. Interestingly, trust was not found to have a moderating effect between the ATT-m-banking and CVCCI.Practical implicationsOutcomes of the study will benefit bank managers to allocate resources when developing an m-banking platform, which helps in effectively promoting value co-creation in the banking sector.Originality/valueThis paper is a pioneering study to move the m-banking literature forward beyond the extensively studied m-banking adoption by exploring a longer-term outcome of customer engagement with m-banking, which is CVCCI.
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Petrova, Krassie, and Sagorika Datta. "Value and Sustainability of Emerging Social Commerce Professions: An Exploratory Study." Information 13, no. 4 (March 31, 2022): 178. http://dx.doi.org/10.3390/info13040178.
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Recent advances in social commerce and mobile technology have led to the emergence of new professions such as vlogging, blogging and virtual pop-up store owning. Starting initially as hobbies, the services provided by these ‘new professionals’ have become ubiquitous and are being used by customers from many different countries and backgrounds. This paper reports on a study that first explored the views and opinions of new professionals from several fields (using a qualitative approach), and then the views of their potential customers (a quantitative study informed by UTAUT2—the extended Unified Theory of Acceptance and Use of Technology). The results indicated that new professionals both create and co-create value with their customers, peers, and some existing, traditionally established professions. The results also indicated that the intended audience/customers of the new professional businesses had a positive perception of their long-term commercial sustainability. Customers’ intention to use the new professional services in the future were predicted mostly by the behavioral characteristics of hedonic motivation and habit. The research contributes by empirically investigating the value creation and co-creation processes in a context that is yet to attract academic interest. It proposes a value creation and co-creation framework that draws on the interactions of the main players.
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Lundqvist, Mats, Karen Williams Middleton, and Pamela Nowell. "Entrepreneurial Identity and Role Expectations in Nascent Entrepreneurship." Industry and Higher Education 29, no. 5 (October 2015): 327–44. http://dx.doi.org/10.5367/ihe.2015.0272.
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Entrepreneurship has been defined as an individual↔new value creation dialogic. To study how entrepreneurial identity evolves, this article, drawing on entrepreneurial learning theory, adds an entrepreneurial role expectations dialogic. Longitudinal evidence from nascent entrepreneurs working in venture teams on invention disclosures offers an illustration of dialogics, including how they evolve over time to build entrepreneurial identity. In contrast to the theory of planned behaviour, the findings suggest that becoming entrepreneurial does not stem primarily from intention but rather from interacting with new value creation and role expectations in an immediate team environment.
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Tran, Anh T. P., and Harald Von Korflesch. "A conceptual model of social entrepreneurial intention based on the social cognitive career theory." Asia Pacific Journal of Innovation and Entrepreneurship 10, no. 1 (December 5, 2016): 17–38. http://dx.doi.org/10.1108/apjie-12-2016-007.
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Purpose Entrepreneurial intention plays a major role in entrepreneurship academia and practice. However, little is known about the intentions of entrepreneurs in the social area of venture creation. This paper aims to formulate a well-organized model of social entrepreneurial intention. Design/methodology/approach The paper draws on intention models in entrepreneurship literature in general and social entrepreneurship in particular to identify gaps. Based on these findings, a new conceptual model is formulated. Findings There is no research to be found which uses the social cognitive career theory (SCCT) to explain about an individual’s intention to become a social entrepreneur, although this theory is recently suggested as an inclusive framework for entrepreneurial intention (Doan Winkel et al., 2011). It is also supportive by the empirical research of Segal et al. (2002). Therefore, a conceptual model of entrepreneurial intention in the field of social entrepreneurship is formulated based on adapting and extending the SCCT. Originality/value The paper contributes to the social entrepreneurship literature by providing new insights about social entrepreneurial intention. The result has important implications for theory and practice. In theory, it is the first model offering the SCCT as the background of formation for social entrepreneurial intention, with a distinct perspective of social entrepreneurship as a career. It raises a future direction for researchers to test this model. In practice, this framework provides a broad view of factors that could contribute to the success of the would-be a social entrepreneur.
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Monllor, Javier, and Patrick J. Murphy. "Natural disasters, entrepreneurship, and creation after destruction." International Journal of Entrepreneurial Behavior & Research 23, no. 4 (December 6, 2017): 618–37. http://dx.doi.org/10.1108/ijebr-02-2016-0050.
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Purpose The purpose of this paper is to contribute a deeper understanding of how natural disasters influence entrepreneurial intentionality as an important antecedent of entrepreneurial intention. It reviews the conceptual and operational backgrounds of natural disaster research and entrepreneurship theories and formulates a distinctive conceptual approach to entrepreneurial intentions in natural disaster settings. Design/methodology/approach An exhaustive review of research articles published in peer-reviewed entrepreneurship journals is provided and focuses on entrepreneurship, natural disasters, and entrepreneurial opportunities. Findings Six propositions about the influence of natural disasters on entrepreneurial intentions in ways that are distinct to the specific circumstances of post-disaster environments. Research limitations/implications The paper’s findings serve as a useful foundation for future research of post-disaster entrepreneurial behavior. The propositions highlight the relationship between opportunities, self-efficacy, feasibility, desirability, fear of failure, and resilience that complement macro-level research with micro-level antecedents. Implications entail new methodological avenues for future studies of humanitarian and post-disaster entrepreneurial activities. Practical implications This paper suggests ways in which public policy and educational, state and community programs can be designed and executed so that entrepreneurial intentions are developed and entrepreneurial action is not hindered. Moreover, it clarifies several ways to achieve more effective action (or inaction) to serve those affected by natural disasters and minimize disaffection. Originality/value The study illustrates that natural disasters can and do create opportunities for entrepreneurial behavior even as they generate powerful and sweeping negative effects on socioeconomic systems. Its unique approach explores individual-level variables concerning intent and motivation that drive entrepreneurial decisions in disaster contexts.
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Donaldson, Colin, Francisco Liñán, and Joaquin Alegre. "Entrepreneurial Intentions: Moving the Field Forwards." Journal of Entrepreneurship 30, no. 1 (February 11, 2021): 30–55. http://dx.doi.org/10.1177/0971355720974801.
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The purpose of this article is to articulate reasoning as to why there is a pressing need for a contextually based temporal approach towards the study of entrepreneurial intentions. Having done so, a potential means by which this can be achieved is put forth through assuming a socially situated perspective that links intentions, the entrepreneurial process of new venture creation, and a model of action abstractness. A conceptual model is proposed taking into consideration the entrepreneurial intention domain ‘as is’, ‘as should be’ and ‘as could be’. Value of current practice is assessed and challenged in a bid to stimulate new thinking in the area. The dynamic model provided contributes to contemporary scholarship through aligning entrepreneurial intentions with the accepted conception of entrepreneurship as a temporally embedded process. It moves beyond the artificial closure of an inherently open phenomenon.
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Kunja, Sambashiva Rao, and Acharyulu GVRK. "Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs)." Management Research Review 43, no. 3 (March 19, 2018): 245–69. http://dx.doi.org/10.1108/mrr-04-2017-0128.
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Purpose The purpose of the study was to investigate the effect of electronic word of mouth (eWOM) on the value co-creation (VCC) and purchase intentions of consumers in Facebook fan pages of smartphone brands in India. Design/methodology/approach The data were collected using a structured questionnaire from a sample of 762 members from India present in the selected fan pages of smartphone brands in Facebook, and the data were analyzed through structural equation modeling. Findings This empirical study revealed a positive relationship among the three variables and provided new insights after analyzing the collected data. There was clear evidence of VCC being partially mediated by eWOM and purchase intention. Research limitations/implications The perspective of the study was to validate the proposed conceptual model by considering members’ perception of the product, as put forth on Facebook fan pages. The methods used in this study could be adapted to conduct further studies on other social networking sites like Instagram and Twitter. Originality/value The study contributes to the existing literature of eWOM, VCC and consumer behavior in social networking sites, and our findings will help marketers to develop a new method of disseminating product information to and within India through social networking sites.
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Kennedy, Eric. "I create, you create, we all create – for whom?" Journal of Product & Brand Management 26, no. 1 (March 20, 2017): 68–79. http://dx.doi.org/10.1108/jpbm-01-2016-1078.
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Purpose This research aims to propose that prompted co-creation from a brand to a consumer will increase the value of the consumer to the brand through an increase in brand commitment and purchase intention. Additionally, the study compares the differences of a social media post made by a brand and a social media post made by a celebrity who is endorsing the brand. Design/methodology/approach Two studies were developed. First, a 2 × 2 between-subjects’ experimental design analyzes the effects of prompted and non-prompted co-creation posts by a fictitious brand and celebrity. Study 2 looks to confirm the results of Study 1 using a 2 × 2 between-subjects’ experimental design with a real brand and celebrity for the social media post. Co-creation, brand commitment and purchase intention are the dependent variables in both studies. Findings The studies reveal that a prompted co-creation post – which is a post explicitly asking for consumer feedback – from a brand can increase brand commitment and purchase intention from consumers. Also, the study reveals that, when compared to a celebrity-endorsed message, a branded message shows an increase in brand commitment and purchase intention. The results support the general notion of attribution theory. Research limitations/implications First, the study focused exclusively on millennial consumers. While this group has significant purchasing power, testing the effects of co-creation messages on a more generalizable sample is warranted. Next, the survey takes place in an online social media setting. With the power of social media and e-commerce, this channel is certainly important to study. Practical implications The results of this study bring the co-creation literature into a new area of research. Extending attachment theory and attribution theory into co-creation creates numerous opportunities to further grow the knowledge of the co-creation phenomena. The findings provide insight into the power that a prompted co-creation message can have on a consumer, either from a brand or celebrity endorser source. Practitioners can place a value on prompted and non-prompted co-creation messages originating with a brand. In addition, the research will give practitioners insight into how messages of co-creation are received by millennial consumers. Originality/value This research is the first of its kind for co-creation literature. No research to date examines the effect that a brand or celebrity-endorsed co-creation prompt has on the behavior of millennial consumers. Very little, if any, empirical research has been conducted on the co-creation of brand.
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Verna, Carlos Legna, and Miroljub Kljajić. "On the Transition of Service Systems from the Good-Dominant Logic to Service-Dominant Logic." International Journal of Information Technologies and Systems Approach 7, no. 2 (July 2014): 1–19. http://dx.doi.org/10.4018/ijitsa.2014070101.
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A review of some main ideas of the Service-Dominant logic is made with the intention of proposing reinterpretations on strategic issues and connections to other disciplines. Analysis of leading ideas of the Good-Dominant Logic and its transition to the Service-Dominant Logic is made. The authors reinterpret the definition of a Service System (SS) and show that Service Systems create new value as well as destroy it. A new class of value creation (or destruction), called “social value creation (or destruction)”, is introduced. Finally, the authors propose strategic issues that logically arise from their analyses, which are essential for the design of public policies. The authors also detect “windows” of connection of the Service System with other fields, especially with system dynamics methodology.
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Costanza, Francesca. "Stimulating new business creation through system dynamics education." Journal of Economic and Administrative Sciences 35, no. 4 (November 4, 2019): 267–84. http://dx.doi.org/10.1108/jeas-10-2018-0112.
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Purpose The international community recognizes the role of entrepreneurship education in fostering economic growth and sustainable development. However, preparing the next generation of entrepreneurs is not an easy task, since today’s complexity requires the creation of skills and capabilities for which the traditional programs reveal their inadequacy. Some scholars remark how entrepreneurship education and entrepreneurial intention are not necessarily related and, in line with policy makers’ concerns, call for educational programs more routed in financial skills’ enhancement. The purpose of this paper is to explore the potential of system dynamics (SD) for entrepreneurial education, investigating the relationships between financial and entrepreneurial skills’ formation and business development. Design/methodology/approach The paper introduces the main elements of SD, describes literature streams of SD applications fitting the entrepreneurial education spheres and proposes an SD’ insight model based on selected literature and declined in terms of stock-and-flow and causal loop structures. Findings The study provides a causal model capturing the links between the processes of entrepreneurial skill formation and firms’ start-ups and closures. Such model introduces a double effect of financial literacy on entrepreneurial orientation and locates the contribution of simulated entrepreneurial decisions in formal and informal educational contexts. Originality/value The paper displays how SD can contribute to entrepreneurship and presents an original causal model highlighting the accumulation of financial and non-financial skills through education and experience, their impact on business development and the usefulness of SD methodology for skill achievement.
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López-Delgado, Pilar, Patricia P. Iglesias-Sánchez, and Carmen Jambrino-Maldonado. "Gender and university degree: a new analysis of entrepreneurial intention." Education + Training 61, no. 7/8 (August 12, 2019): 797–814. http://dx.doi.org/10.1108/et-04-2018-0085.
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Purpose The purpose of this paper is to determine how and why differences in gender affect entrepreneurial intention (EI). Although there are many studies in this area, scholars have yet to reach a consensus. Design/methodology/approach This study uses a survey of students at Malaga University in two stages to introduce a new perspective that links gender and university degree subject with the predisposition towards business creation. Structural equation modelling (SEM) is applied. Findings Comparing the explanatory power of an additive model and a multiplicative model, this paper confirms that socialisation conditions both men and women in their choice of university studies. Consequently, gender and university degree subject choice are shown to be linked and both affect EI. Research limitations/implications These findings provide a starting point for closing the information gap in the literature, but deeper analysis is required to combine other factors, such as international variations and the influence of different education systems on entrepreneurship. Practical implications These results are of special value to universities interested in fomenting entrepreneurship in their graduates, allowing them to better propose educational policies and communication campaigns reducing the effect of gender on degree choice. Originality/value The contribution of this research is the development of introducing university degree subjects as tied to gender. The study forms one construct together, and not a descriptive variable of the sample selected or as two independent exogenous variables, as is the case in most of the literature in this area.
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Ratten, Vanessa, Joao Ferreira, and Cristina Fernandes. "Entrepreneurial and network knowledge in emerging economies." Review of International Business and Strategy 26, no. 3 (September 5, 2016): 392–409. http://dx.doi.org/10.1108/ribs-11-2015-0076.
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Purpose The purpose of this paper is to examine how entrepreneurs in emerging economies use their knowledge to help create new businesses and increase their profitability in the international marketplace. Emerging economies are playing an increasingly important part in the global marketplace, particularly in terms of how they use knowledge-based resources and entrepreneurial networks. Design/methodology/approach The methodological approach of this paper is to analyse the entrepreneurial processes in emerging economies by using the Global Entrepreneurship Monitor (GEM) to evaluate whether the stage of economic development affects intention rates of individuals to start new businesses. Utilising a panel approach to evaluating entrepreneurial intention from 2009 to 2013, a number of hypotheses are tested to see how entrepreneurial knowledge and network knowledge affect the likelihood to engage in new business activity. Findings These hypotheses are analysed based on the economic development stage of a country. The findings of the hypotheses suggest that entrepreneurial and network knowledge can help determine an individual’s intention to start a business, but although network knowledge is related to economic development, entrepreneurial knowledge is not significant. Research limitations/implications The GEM report is helpful in seeing longitudinal changes in entrepreneurship from emerging economies. This helps increase research interest in emerging economies by encouraging more appropriate policy aimed at increasing new business creation. Practical implications Implications for entrepreneurs and public policymakers in emerging economies are stated, which suggest that it is important to foster entrepreneurship education. Suggestions for future research linking knowledge-based resources and entrepreneurial intentions in emerging economies are also highlighted. Originality/value The findings demonstrate that the propensity of individuals to engage in new business creation in emerging economies is different to those in developed countries because of funding constraints and lack of access to the appropriate skills.
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Visvizi, Anna, Orlando Troisi, and Mara Grimaldi. "Exploring the drivers for digital transformation in smart education: An ecosystems approach." ITM Web of Conferences 51 (2023): 01003. http://dx.doi.org/10.1051/itmconf/20235101003.
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The adoption of digital technologies in service delivery can modify organizations’ and companies’ structure, infrastructure and relational patterns by (i) changing the nature of interactions between actors and (ii) reframing human attitude, individuals’ intention and users’ involvement in value creation. However, the simple adoption of technology cannot ensure the effective digital transformation of companies. Therefore, to address the disruption of contemporary context, especially in service context such as education- that has been dramatically changed by pandemic - users’ willingness to use technology and their digital culture should be enhanced to exploit the innovation opportunities involved in the use of technology. Hence, this paper rereads smart education as a service ecosystem to investigate: 1) the impact of technology on actor’s interactions and value co-creation, and 2) the different dimensions that can help cities deal with rupture by achieving systems readaptation and transformation. The reinterpretation of smart education as a service ecosystem can allow the identification of the different kinds of technologies and human behaviours (intentions, attitude, citizens’ digital competencies and willingness to use technology) that can act as key enablers for the creation of new rules to coordinate exchanges and interactions and for the transformation of crisis into opportunities for innovation.
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Wang, Qi, Xiaoli Zhou, and Xiaohang Zhang. "Study of How Experience Involvement Affects Users’ Continuance Intention to Use Mobile Reading." Journal of Systems Science and Information 2, no. 6 (December 25, 2014): 532–42. http://dx.doi.org/10.1515/jssi-2014-0532.
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AbstractWith the rapid development of mobile internet and the continuous replacement of new smart phones, the advancement of we-media age, and advent of the era of 4G, reading revolution has opened. This paper is to study which factors affect users’ continuance intention. We discussed the relationship between experience involvement, subjective norms, and the dimensions of perceived value as well as users’ continuance intention. The results show that the model which this paper put forward could effectively explain the hypothesizes, and this paper mainly draws the following conclusions: subjective norm significantly affect experience involvement; on one hand, experience involvement significantly and directly affect users’ continuance intention, and on the other hand, indirectly affect users’ continuance intention by significantly affect the users’ perceived usefulness, perceived pleasure and perceived cost; experience involvement can’t significantly affect users’ perceived image enhancement. We suggest the mobile reading providers pay more attention to the free experience process, increasing its convenience, enriching its content and rationalizing its cost. And they should also optimize the mobile reading to improve users’ perceived image enhancement. Mobile reading providers should let users more involved to achieve value co-creation.
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Germon, Rony, Séverine Leloarne, Myriam Razgallah, Imen Safraou, and Adnane Maalaoui. "The role of sexual orientation in entrepreneurial intention: the case of Parisian LGB people." Journal of Organizational Change Management 33, no. 3 (September 26, 2019): 527–44. http://dx.doi.org/10.1108/jocm-12-2018-0365.
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Purpose The purpose of this paper is to investigate the role that sexual orientation can play in entrepreneurial intention. Design/methodology/approach By conducting a survey on a sample of 654 individuals and, among them, 266 LGB people in the Paris region (France), and using linear regressions, The authors test the impact of sexual orientation on the antecedents of entrepreneurial intention, as defined by Ajzen (1991), and on entrepreneurial intention. Findings The study reveals that LGB people express a higher entrepreneurial intention than non-LGB people. The study also reveals that sexual orientation positively impacts the three antecedents of entrepreneurial intention, namely attitudes, perceived behavioral control and subjective norms. Research limitations/implications The study was conducted in a specific context: an LGB-friendly region and among a population of well-educated people. One could also have investigated the impact of femininity and masculinity on entrepreneurial intention among this population. Practical implications LGB people adopt entrepreneurial cognition different to that of other minorities, which tends to confirm that LGB entrepreneurial norms and beliefs are not really the same as those of the dominant culture. The study sheds light on the key antecedent one has to work on to increase the entrepreneurial intention of LGB people. Originality/value This study reveals that LGB people, even in friendly LGB geographical areas, are still suffering from a lack of self-esteem. The study also confirms that creating any new venture, as job creation process, is perceived as to be the alternative to difficult employment.
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Ribeiro, Henrique, Suzanne Fonseca Amaro, Cláudia Seabra, and José Luís Abrantes. "Travel content creation." Journal of Hospitality and Tourism Technology 5, no. 3 (October 14, 2014): 245–60. http://dx.doi.org/10.1108/jhtt-06-2014-0020.
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Purpose – The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers need to pay attention to travelers that share their experiences online, as they have the potential to drive sales. Design/methodology/approach – An online survey was conducted to collect data for this study, by sending e-mail invitations to colleagues, students, personal contacts and other email contacts composed of Portuguese Internet users. A total of 244 complete responses were considered valid to test the hypotheses through partial least squares structural equation modeling. Findings – The results reveal that travelers’ level of involvement with tourism products, innovativeness and use of social media directly influences writing reviews about travel experiences online. Research limitations/implications – First, the data used in this study were based on a convenience sample containing only the Portuguese population. Therefore, generalization of the results should be made with caution. The replication of this study in other countries would be desirable. Second, the study used a quantitative approach to examine the effect of personal characteristics on travel content creation. A research using also a qualitative approach could shed new light on the understanding of the research hypotheses. Practical implications – This study provides useful insights for travel social media websites and travel-related organizations, as they can adapt their marketing strategies to the type of travelers that are more likely to write about the travel services that they offer online. Originality/value – From a theoretical perspective, there are few studies that focus on the personal characteristics of travelers that create content online. The intention of this study is to help close this gap, providing useful insights with respect to this matter.
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Ho, Vi Truc. "Motivation impulses customers' online shopping intention via cashback and rewards mobile applications." Independent Journal of Management & Production 13, no. 5 (July 1, 2022): 1235–55. http://dx.doi.org/10.14807/ijmp.v13i5.1740.
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The field of cashback and rewards applications is still a relatively new platform in the e-commerce platform that has not had many research papers pay attention to. The purpose of this study is to identify and analyze the factors that contribute to customers' impulsive online purchasing intentions when using cashback and rewards applications (apps) in Ho Chi Minh City. Using the theory of behavioral intention (TRA, TPB, TAM, UTAUT1,2) of Ajzen and Fishbein (1975, 1980), Ajzen (1985, 1991), Davis (1989) and Venkatesh, Thong and Xu (2012), and the Motivation Model - MM of Davis, Bagozzi and Warshaw (1992) as the foundation for proposing a research model, this research was conducted. Thus, six factors influence consumers' online purchasing intentions via cashback and rewards apps: Perceived Usefulness, Perceived Convenience Social Influence, Price Value, Trust, and Perceived Enjoyment. These factors are considered under two aspects: extrinsic and intrinsic motivation. Official quantitative research conducted in Ho Chi Minh City surveyed 220 consumers. According to Cronbach's Alpha, EFA factor analysis, and regression correlation, the six factors that suggest studying consumers' online shopping intentions via cashback and rewards apps in Ho Chi Minh City in the same direction are Price Value, Social Influence, Trust, Perceived Usefulness, Perceived Convenience, and Perceived Enjoyment, in order of strength. In general, when factors are classified as intrinsic or extrinsic motivations, research indicates that extrinsic motivations have a greater influence on users' intention for using. Additionally, the research reveals no differences in online shopping intention via cashback and rewards apps based on income or age, but did discover differences based on gender. Since then, proposing some governance implications for Vietnamese online shopping businesses in order to provide solutions for future sales growth. As a result, the company may consider segmenting its users according to gender in order to prioritize the creation of extrinsic influences in addition to intrinsic motivational stimuli. It will effectively promote customers' consumption behavior.
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Kennedy, Eric, and Francisco Guzmán. "When perceived ability to influence plays a role: brand co-creation in Web 2.0." Journal of Product & Brand Management 26, no. 4 (July 17, 2017): 342–50. http://dx.doi.org/10.1108/jpbm-04-2016-1137.
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Purpose The purpose of this paper is to examine the effects of Millennials’ perceived ability to influence a brand and how this perception about the brand impacts the consumers’ desire to engage in co-creation. Additionally, the paper examines the effects of perceived influence on attitude toward the ad and purchase intention. Design/methodology/approach Two studies were developed. In the first study, Millennial consumers identify technology brands they feel they are able to influence and not able to influence. Using the results from Study 1, Study 2, a 2 × 2 between subjects factorial design, is used to test the impact that perceived brand influence has on co-creation, attitude toward the ad and purchase intention. Findings The results of this paper offer new insight into consumer co-creation. Instead of co-creation being a constant that a brand can rely on, managers must now consider the attributions that consumers have about the brand. If a brand is perceived as being unable to be influenced, then not only will consumers not engage in co-creation but attitude toward that ad and purchase intention will also decrease. Research limitations/implications This paper focuses exclusively on Millennial consumers. While this segment of the population is large and important, validating the results with a national generalizable sample could shed additional insight into the power of the ability to influence on co-creation. The survey was created to mimic an online social media platform that a consumer interacts with on a regular basis. To further verify the test results, additional platforms for co-creation, including company websites and retail settings, could be tested. Practical implications If a brand wishes to engage Millennial consumers with active co-creation, then the perception of the brand is important for success. Brand managers must create a perception of the brand that is open to engagement with consumers – which allows for consumers to give input and help to shape the brand. Consumers should become comfortable with the idea of the brand asking for, accepting and implementing feedback from customers. Originality/value This paper is the first of its kind to combine attribution theory, theory of reasoned action and co-creation to measure the perceptions that consumers have about a brand. The results of this paper provide valuable insight to the limits and conditions in which co-creation will occur.
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Liao, Ya. "CINEMA AS A CULTURAL INDUSTRY: MODERN MYTH-MAKING." Izvestiya of the Samara Science Centre of the Russian Academy of Sciences. Social, Humanitarian, Medicobiological Sciences 25, no. 88 (2023): 79–86. http://dx.doi.org/10.37313/2413-9645-2023-25-88-79-86.
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This article analyzes the possibilities of using cinema to create and disseminate myths (political, social, cultural). At the same time, the role of cinema as a cultural industry is noted, where the creation of screen reality acts as a special type of myth-making, which is evaluated not only in terms of economic effect, but, above all, as a mechanism for creating new original images of social and therapeutic value. A film work is considered as a sign ensemble, while it is determined that the level of saturation with signs and the choice of sign systems are subject to the author's intention, accordingly, the question naturally arises: what is the author's intention “subject to”. At the same time, mass cinema builds its influence in such a way that the addressee receives the maximum possible emotional impression with guaranteed pleasure. Therefore, it is “tuned” to the “general” public with the maximum average degree of perception, with the most famous iconic signs. The paper provides an analysis of the mythology of Soviet cinema, Hollywood myth-making. According to the author of the article, the creators of modern myths, without ignoring the terms and concepts of "myth-making" and "mythologization", operate with a new concept - "mythotechnologies", which, depending on the goals, differ for cinema in that in the process a "new mythological image" or an existing one will be used.
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Arrighetti, Alessandro, Luca Caricati, Fabio Landini, and Nadia Monacelli. "Entrepreneurial intention in the time of crisis: a field study." International Journal of Entrepreneurial Behavior & Research 22, no. 6 (September 5, 2016): 835–59. http://dx.doi.org/10.1108/ijebr-12-2015-0326.
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Purpose The purpose of this paper is to investigate the impact of a prolonged economic recession on the entrepreneurial intentions of young people (university students) distinguishing between propensity to start a new business (i.e. degree of interest in entrepreneurship) and perceived likelihood of becoming an entrepreneur (i.e. probability to start a business in the future). Furthermore this study verifies if the recession strengthens the orientation to exploit new market opportunities, or simply supports self-employment objectives. Design/methodology/approach Entrepreneurial intention was measured in terms of propensity to start a new business and perceived likelihood of becoming an entrepreneur. Psychosocial and economic variables were measured as well. Information was gathered through questionnaires distributed in both electronic and paper-and-pencil form to a sample of 3,684 Italian University students enrolled in 12 different faculties. Findings First, this study found that while the perception of the economic crisis as an obstacle to new business creation does not impact on the propensity toward entrepreneurship, it has a negative and highly significant impact on the likelihood to start a business. Second, when a distinction is made between opportunity- and necessity-based types, results show that while for the latter the crisis impacts only on the perceived likelihood to become an entrepreneur, for the former it affects both dimensions of entrepreneurship, i.e., both propensity and perceived likelihood. Moreover, neither family support nor economic institutions are perceived as relevant in sustaining entrepreneurial intentions. On the contrary, the university is considered as a key support entity. Research limitations/implications Reliance on cross-sectional questionnaires instead of an experimental design imposes caution about the causal relationships between predictors and entrepreneurial intent. Originality/value The present paper is one of the few studies concerning the influence of rapid worsening of external economic context (severe recession) on the entrepreneurial intent.
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Osei, Charles Dwumfour, Nicholas Kofi Nti, and Medina Garcia-Castro. "The Influence of Family Business and Social Capital on Entrepreneurial Intentions among Female University Students in the Philippines." IJEBD (International Journal of Entrepreneurship and Business Development) 5, no. 3 (May 31, 2022): 465–75. http://dx.doi.org/10.29138/ijebd.v5i3.1827.
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Purpose: Female entrepreneurs play a significant role in the socio-economic development process, particularly through job creation, innovation, leadership, and poverty alleviation in the Philippines yet the forces that drive their entrepreneurial intentions have received the least attention in recent studies. The present study unveils how social capital and family business influence the development of entrepreneurial intention among females using the case of undergraduate university students in the Philippines.
Design/methodology/approach: Cross-sectional data were obtained from the total sample of 227 female undergraduates who participated in the study and a multivariate regression technique was employed for the data analysis.
Findings: The findings unveil the significant role of bonding and linking social capital in the development of entrepreneurial intentions among female undergraduate students in the Philippines. The findings further suggest that female students whose families own businesses are more likely to form entrepreneurial intentions and behavior compared to their counterparts.
Research limitations/implications: The findings from the study provide a new direction for entrepreneurship education and contribute to the theory and practice of female entrepreneurship.
Originality/value: This paper is original
Paper type: a Research Paper
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Aboobaker, Nimitha, and Renjini D. "Human capital and entrepreneurial intentions: do entrepreneurship education and training provided by universities add value?" On the Horizon 28, no. 2 (March 16, 2020): 73–83. http://dx.doi.org/10.1108/oth-11-2019-0077.
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Purpose In the context of conflicting results in the existing literature on the effectiveness of entrepreneurial education and training, this study aims to examine the effect of entrepreneurial training on perceived human capital and entrepreneurial intention of students. A deeper understanding of the effectiveness of entrepreneurship programs assumes significance, given the substantial policy support and budgetary spending on entrepreneurship education across the world, especially in emerging economies like India. Furthermore, the authors seek to examine if human capital mediates the relationship between entrepreneurial training and entrepreneurial intention. Design/methodology/approach In total, 330 final-year students who had undergone a mandatory course on “entrepreneurship and new venture planning” in various disciplines in science, technology and management were randomly selected as sample respondents. A self-administered and structured questionnaire that measured the attitude toward perceived effectiveness of entrepreneurial education and training, perceived human capital and the entrepreneurial intention was used to elicit responses. Findings Results revealed that entrepreneurial training and education are effective in eliciting an important student-level outcome of entrepreneurial intention. Furthermore, the study found that human capital significantly mediates the aforementioned relationship. Based on these findings, it is suggested to further the focus of entrepreneurial training programs conducted in universities and thus foster entrepreneurial outcomes among students. Originality/value This study adds to the body of knowledge, by examining if entrepreneurial education and training provided by universities indeed yield positive results in terms of higher intentions to engage in entrepreneurial activities, with emphasis on a large developing economy like India. Entrepreneurship development is widely recognized as an effective tool for the socio-economic development of societies in developing countries. This study, by establishing the efficacy of entrepreneurship education in creating entrepreneurial intention among young students, endorses the policy focus and resource spending on entrepreneurship training and education. Also, this study is pioneering in examining the mediating role of human capital in the aforementioned relationship.
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Hausoul, Raymond R. "God’s Future for Animals: From Creation to New Creation." Perspectives on Science and Christian Faith 74, no. 3 (September 2022): 183–84. http://dx.doi.org/10.56315/pscf9-22hausoul.
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GOD'S FUTURE FOR ANIMALS: From Creation to New Creation by Raymond R. Hausoul. Eugene, OR: Wipf & Stock, 2021. 284 pages. Paperback; $34.00. ISBN: 9781666703405. *Raymond Hausoul's new book, God's Future for Animals, argues that the place of animals as part of God's intention for the world has not received enough attention as it pertains to how animals have fit into creation in the present time or as a part of the eschaton. It is derived from the author's doctoral dissertation and, as such, it is scholarly in tone and well sourced, at least from the standpoint of theology and church history. Hausoul takes the reader on a journey from the creation as described in Genesis and through biblical history: the consideration of animals by the early church fathers, modern society's relationship with animals, and on to how animals will be viewed during the end times. This is an ambitious task and it makes for very dense reading. The book is about animals but there are lengthy sections in which animals are hardly mentioned, primarily because the author takes considerable time to include details (outlined in a previous book) about the new heaven and new earth. Hausoul also takes a lot of time expanding on the creation story. *At this point in the review, I think that it is fair to be transparent about myself so my biases are clear. I have spent the last 42 years teaching, doing research, and assisting livestock producers in the ways that genetics can be used to improve the efficiency of producing animal products that can benefit humans. With few exceptions, my experience was with livestock producers who took impeccable care of their animals because to do otherwise would compromise the economics of their farm or ranch. I also witnessed producers who cared deeply about the welfare of the animals in their charge. I offer this background because the reader should know why I take considerable issue with the way that the author makes assertions about food that comes from animals, the production methods that are used to produce it, and the people who are involved in the production. *Unlike the detailed literature references concerning theology and church history, Hausoul makes numerous declarations about animals with little or no reference to the literature and, at times, with little or no reference to the reality I experienced and observed. His description of the foot-and-mouth outbreak of 2001 is a case in point (pp. 214-15). This is a very debilitating disease which is highly transmissible. The United States has taken extreme care to ensure that the disease does not enter the country since the last outbreak in 1929. Hausoul implies that it is not very severe and dismisses the need for dramatic measures to eradicate it. He is confused about whether horses are cloven-hoofed (they aren't) and seems puzzled by the fact that horses were not included in the eradication measures (they do not contract foot-and-mouth disease). He also suggests that the cattle producers saw the eradication measures only in economic terms because "they had no emotional bond with their animals" (p. 214). This assertion differs from nearly all of my observations of livestock producers. A simple search of the literature would reveal the considerable evidence of the mental health problems suffered by livestock producers following the outbreak. Unfortunately, there were no references to any outside literature in the paragraph describing the foot-and-mouth disease. *Hausoul's enthusiasm for a vegetarian diet is clear. The entire last chapter is devoted to the topic of vegetarianism. There are certainly ways to have a healthful diet without using animal products but the author takes that argument in directions which strain credulity. He writes extensively about efforts to assert that Jesus was a vegetarian and seems to lament the idea that the evidence does not support that conclusion (pp. 211-13). It is argued that vegetarian diets were becoming more popular in the first half of the twentieth century but the fact that Hitler was a vegan turned people against such diets (p. 210). It is asserted that "eating meat can evoke immoral lusts in a human being" (p. 209) without supporting evidence. It is implied that the extreme ages of the Patriarchs were due to their vegetarian diets and that the human life span reduced rapidly as soon as they started eating meat (p. 213). Proverbs 15:17 is quoted as support for a vegetarian diet (p. 210), although it would appear that the more important point of the verse is that any meal eaten in love is better than even an elaborate meal eaten in hate. *The author expresses views about scripture that are consistent with young-earth creationism. However, there is very limited reference to that literature and, for the most part, the writing does not resemble the young-earth literature I have read. It may be that he simply accepts all of the scripture at face value or that it is more straightforward, theologically, to describe events in the Bible exactly as written. I have already mentioned his acceptance of the extreme ages of the patriarchs (p. 213). Hausoul appears to accept as factual the six-day timeline outlined in Genesis 1 and goes to considerable detail in describing some of the busier days. There is acceptance of the idea that there was no death in the original creation and that means that some of the original animals had to go through considerable change in order to start eating meat. There is in some, though not total, sense that whether animals (including humans) are herbivores or carnivores is simply a matter of choice. The topic in which this book most resembles the literature of young-earth creationism is in its consideration of the Genesis flood. There is considerable discussion (including tables) about how the ark could accommodate all of the necessary animals (pp. 93-96). *I will move toward closing this review with a sentence from the book which, frankly, stopped me in my tracks: "After having tried sex with all animals, Adam finally found his partner and extinguished his sexual urge" (p. 41). Hausoul goes on to suggest that the originators of that idea may have been referring to "intellectual or spiritual sex" (p. 41), as if that provides clarity about the idea or why it is a necessary addition to the book. *Overall, my conclusion about the book is that it edges very close to being an agenda that is searching for a theology. The theological discussion is quite deep but it is hard to avoid the notion that many theological points are driven to agree with preconceived conclusions about animals and the products they produce. Assessing this notion is not aided by the fact that almost all of the contemporary observations about animals are made as declarations without support from pertinent literature. This is, by far, my most significant criticism, especially for a book that is obviously presented as a scholarly contribution. Nonetheless, a reader with an interest in a theology of animals could benefit considerably from an examination of the sources discussed in the book. *Reviewed by David S. Buchanan, Professor of Animal Sciences, North Dakota State University, Fargo, ND 58108.
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Acuti, Diletta, Valentina Mazzoli, Laura Grazzini, and Rinaldo Rinaldi. "New patterns in wine consumption: the wine by the glass trend." British Food Journal 122, no. 8 (September 3, 2019): 2655–69. http://dx.doi.org/10.1108/bfj-04-2019-0299.
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Purpose The purpose of this paper is to advance the understanding of wine by the glass (WBG) consumption as a new growing trend in wine consumption. To this end, the roles of risk perception, wine involvement and variety seeking are investigated in determining WBG purchase intentions. Design/methodology/approach Two studies based on a scenario-based survey have been conducted. In Study 1 (n=248), the relationship between WBG risk perception and WBG purchase intention mediated by variety seeking is tested. In Study 2 (n=200), the relationship between wine involvement and WBG purchase intention with the mediating role of variety seeking is analysed. Findings Results show that variety seeking plays a key role in determining WBG purchase intentions considering both WBG perceived risk and wine involvement as independent variables. Research limitations/implications The study advances the literature on WBG consumption by enclosing the psychological mechanism (i.e. variety seeking) behind consumers’ WBG purchase intentions. The main limitation of this study lies in it being conducted in a single country (i.e. Italy). Practical implications This paper provides useful guidelines for wine managers. Specifically, variety seeking can attract consumers in new wine-consuming places based on a rich assortment. Moreover, it can present a challenge to wine producers in creating brand loyalty. Originality/value Although WBG is a growing trend in wine consumption, empirical studies are still scant and a deeper comprehension of its antecedents and consequences is needed. By showing variety seeking as the mechanism behind WBG consumption, this study offers a new theoretical explanation of this phenomenon.
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Wibowo, Agus, Bagus Shandy Narmaditya, Ratieh Widhiastuti, and Ari Saptono. "The linkage between economic literacy and students’ intention of starting business: The mediating role of entrepreneurial alertness." Journal of Entrepreneurship, Management and Innovation 19, no. 1 (2023): 175–96. http://dx.doi.org/10.7341/20231916.
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PURPOSE: Enhancing the number of entrepreneurs is a major study to combat economic and social problems. Psychological factors considered as effective stimulants for entrepreneurial behavior have attracted many researchers in the last decade. The purpose of this research attempts to examine how the influence of economic literacy can promote the intention of starting a new business among students and explore the role of entrepreneurial alertness in mediating this relationship. METHODOLOGY: The research adopted a quantitative approach in which hypotheses were statistically estimated using partial least square structural equation modeling (PLS-SEM) based on survey data using a self-administered questionnaire (n=450) from several universities in Indonesia. FINDINGS: The analysis indicates that economic literacy has a significant effect on students’ entrepreneurial alertness and intention to start a new business. Indeed, entrepreneurial alertness can mediate the relationship between economic literacy and the intention of starting a new business. However, among entrepreneurial alertness dimensions, scanning and search failed in determining the students’ intention of starting a new business. IMPLICATIONS: The result of this research can provide insight into the literature on the entrepreneurship theme and policymakers concerned with delivering new business creation. Besides, educational institutions can consider the matter of economic literacy to be part of their curricula in order to foster the students’ intention of starting a business. In addition, economic literacy also needs to be associated with examples relevant to entrepreneurial activities, especially in production, distribution, and online marketing. ORIGINALITY AND VALUE: The interesting findings of this paper serve as a reminder that entrepreneurial alertness is one of the predictor variables and mediators for raising the students’ intention. This implies that entrepreneurial alertness can be enhanced by economic literacy, as well as how they need to be used to improve course curriculum and the teaching pedagogy. Furthermore, educational institutions could provide business internship programs and entrepreneurship incubators to raise the students’ intention of starting business.
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Wu, Szu-Hsin, and Yuhui Gao. "Understanding emotional customer experience and co-creation behaviours in luxury hotels." International Journal of Contemporary Hospitality Management 31, no. 11 (November 11, 2019): 4247–75. http://dx.doi.org/10.1108/ijchm-04-2018-0302.
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Purpose A holistic understanding of sources that evoke customer emotions is essential for creating a positive emotional customer experience (ECX). Despite a significant focus on the cognitive aspect of customer experience and traditional customer behaviours (e.g. loyalty and satisfaction), limited attention has been paid to ECX and co-creation behaviours. The purpose of this paper is to address this important knowledge gap by identifying different emotions and prominent sources of ECX (i.e. emotion triggers and constructors) during service interactions. By doing so, key customer co-creation behaviours are also identified, which help enhance positive customer experience. Design/methodology/approach A combined application of the appraisal theory and thematic analysis was used to explore ECX, its sources and co-creation behaviours as observed from 1,063 TripAdvisor customer reviews of luxury hotels in Ireland. Findings The results show that a single service interaction can evoke multiple emotions during the interaction process. The findings capture prominent emotions that customers experience and various important emotion triggers (physical environment, service management and offerings and human interaction) and constructors (customer expectation, accumulated service experience and culture fusion and authenticity). Three main customer co-creation behaviours (reinforcing intention, active and resourceful behaviours), which help facilitate the co-creation of positive customer emotions, are also identified. Originality/value The study proposes a new framework that provides unique insights into ECX to guide service improvement and innovation. A novel approach of applying the appraisal theory to a netnographic study is used to develop an ECX framework, which integrates various emotion triggers and constructors, and subsequent customer co-creation behaviours in the hotel industry.
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Foà, Caterina. "Crowdfunding cultural projects and networking the value creation." Arts and the Market 9, no. 2 (December 9, 2019): 235–54. http://dx.doi.org/10.1108/aam-05-2019-0017.
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Purpose The purpose of this paper is to investigate how online crowdfunding is strategically applied to artistic productions featuring strong social and cultural values, exploring potential and risks of networking value creation and community engagement. Mission-driven initiatives and their crowdfunding campaigns are analyzed through platform society framework (van Dijk, 2019), considering the business models and marketing strategies that support the scope and intentions of a variety of agents involved within the online networks. Design/methodology/approach A qualitative multiple case-study approach is adopted to sample and analyze in depth significant examples from the most representative crowdsponsoring platforms in Portugal. Agents’ perspectives and practices are collected through semi-structured interviews with campaign creators and platform managers, and complemented by the design of specific business model canvas (Osterwalder and Pigneur, 2010) adapted to crowdfunding projects. Communication strategies and social media marketing are considered, metering agent’s profile and comparing performance and online engagement through profile and official pages observation. Findings Main findings point out that a crowdfunding campaign requires to set up a specific business model and marketing strategy articulation that go beyond the traditional cultural enterprises differentiation criteria, hybridizing them through experience-led marketing logic, extended product conceptualization and a critical cultural entrepreneurship approach. Community engagement operations need to be structured and integrated through online and offline social networks activities, and the value creation is build through shared meaning construction and interpretation between creators and backers, with the support of others agents involved within crowdfunding value network. It also states that the conceptualization of crowdfunding phenomenon as a service ecosystem (Quero and Ventura, 2019) could be extended, to comprehend other actors and power position within intermediation processes, namely, social network and social media platforms corporations, online payments services, online users, legacy media entities and others stakeholders as matchfunding organizations and partners for products’ development and distribution. Research limitations/implications The research design could be improved by adding more quantitative and social analytics data or an international cases comparison to complete these preliminary results. Practical implications The findings could assist arts and media managers as well as cultural agents to adapt their strategies to emergent business and marketing models, strongly influenced by dominant barging positions in the value chain held by new digital intermediaries, and to better explore product levels to strengthen interactions and engagement with communities of interest and supporters for the creation of value. Social implications This paper contributes to elaborate a more accurate scientific knowledge and critical perspective about crowfunding system evolution, concerning both individual and collective agencies, and their implication for different types of agents and networked individuals between institutions (Dutton, 2009). Originality/value This study is unique, as it adopts a multidisciplinary approach and a comprehensive analysis of Portuguese crowdsponsoring phenomenon, and it offers a valid contribution to the analysis of crowdfunding as value-creation network.
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Hasan, Golan, and Dennis Lim. "MENGANALISIS EFEKTIVITAS EWOM PADA CUSTOMER PURCHASE INTENTION DENGAN MENGGUNAKAN SOCIAL NETWORKING OF SMARTPHONE IN BATAM." Jurnal Manajemen Universitas Bung Hatta 16, no. 2 (July 27, 2021): 87–95. http://dx.doi.org/10.37301/jmubh.v16i2.19025.
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Social Networking is used by a lot people in this world so they still can connected with their families, friend and customer. Some people used to tell their families or friend what’s their dailies do by putting a picture selfie. The most important part where there’s a people use Social Networking as business purpose like make adversiting for their business without use any capital.The purpose of the study was investigated how far the effect of electric Word Of Mouth (eWOM) inside social networking sites (facebook) on consumer purchase intention through mobile phone.This study produced existing literature of electric Word of Mouth, Value co-creation, and customer behavior in social networking sites and with our search will help marketers to develop a new ways to share their product information on networking sites.
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Татьяна Георгиевна, Философова. "TRANSFORMATION OF WORLD ECONOMY ARCHITECTURE: GLOBAL VALUE CHAINS IN THE PERIOD OF COVID-19 PANDEMIA." STATE AND MUNICIPAL MANAGEMENT SCHOLAR NOTES 1, no. 2 (June 2022): 158–68. http://dx.doi.org/10.22394/2079-1690-2022-1-2-158-168.
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The prospects of world economy architecture transformation are in the center of attentation of national and international organizations and research community today. The article shows that the vector of such transformation is given by changes in functioning of global value chains (GVC) that determine the development of world trade and competition of global actors. The quarantine and countries’ isolation in the period of COVID-19 pandemia destroyed seriously GVC, pandemia put sharply the question before countries about the effectiveness of GVC, the search for national reserves and opportunities and, finally, about new world economy architecture creation. At the same time there is argued in the article that even before pandemia globalization was not total: there were viewed the decrease in level of production fragmentation and activization of regionalization processes. The author underlined that the intention of GVC actors to keep equilibrium unger modern political situation creates the prerequisites for reformatting of GVC and transformation of the whole world economy architecture.
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Kitsios, Fotis, and Maria Kamariotou. "Open data hackathons: an innovative strategy to enhance entrepreneurial intention." International Journal of Innovation Science 10, no. 4 (December 3, 2018): 519–38. http://dx.doi.org/10.1108/ijis-06-2017-0055.
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Purpose In terms of entrepreneurship, open data benefits include economic growth, innovation, empowerment and new or improved products and services. Hackathons encourage the development of new applications using open data and the creation of startups based on these applications. Researchers focus on factors that affect nascent entrepreneurs’ decision to create a startup but researches in the field of open data hackathons have not been fully investigated yet. This paper aims to suggest a model that incorporates factors that affect the decision of establishing a startup by developers who have participated in open data hackathons. Design/methodology/approach In total, 70 papers were examined and analyzed using a three-phased literature review methodology, which was suggested by Webster and Watson (2002). These surveys investigated several factors that affect a nascent entrepreneur to create a startup. Findings Eventually, by identifying the motivations for developers to participate in a hackathon, and understanding the benefits of the use of open data, researchers will be able to elaborate the proposed model and evaluate if the contest has contributed to the decision of establish a startup and what factors affect the decision to establish a startup apply to open data developers, and if the participants of the contest agree with these factors. Originality/value The paper expands the scope of open data research on entrepreneurship field, stating the need for more research to be conducted regarding the open data in entrepreneurship through hackathons.
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Ellikkal, Adil, and S. Rajamohan. "Students Intention towards Entrepreneurship as a Career among Final Year Engineering Students in Puducherry." Shanlax International Journal of Management 8, no. 3 (January 1, 2021): 66–73. http://dx.doi.org/10.34293/management.v8i3.3559.
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Purpose: The purpose of this paper is to study the intention of students towards entrepreneurship as a career choice. This paper aims to determine the impact of various factors on entrepreneurial intention among final year engineering students.Design / Methodology / Approach: A structured questionnaire was administered to 120 final year engineering students in Pondicherry. The data is obtained analyzed using a logistic regression model. The relationship between the significant factors was also examined using the chi-square test.Findings: The authors find from the estimation of this paper shows that different entrepreneurial factors like family, environment and curriculum are not creating any impact on student’s entrepreneurial intention. Thus our education system needs to provide better habitat for creating new entrepreneurs.Originality / Value: This paper presents an interesting viewpoint on the intention of students towards starting a new business. Students were not getting proper entrepreneurial education in colleges and universities. All the data collected was original.
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Al.badi, Younis, Rahil Al.alwi, and Firdouse Khan. "Unravelling the conundrum: Are Entrepreneurship Education and Personality Traits Influential for Entrepreneurial Intentions in University Students." International Journal of Research in Entrepreneurship & Business Studies 2, no. 4 (October 11, 2021): 23–36. http://dx.doi.org/10.47259/ijrebs.243.
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Purpose: The research objectives were to analyze the demographical factors that influence the entrepreneurial intentions of university students; To analyze the relationship between students Personality traits and the students’ entrepreneurial intentions and to analyze how Entrepreneurship education, affects entrepreneurial intentions. Design/methodology/approach: The data was collected through a questionnaire to evaluate variables that affect entrepreneurial intentions. The samples of the study included randomly selected, 254 undergraduate students, and the analysis was done using SPSS. Findings: The study revealed that the Personality traits (Students’ Attitudes) had an impact on the Entrepreneurial intention of the students. It is also revealed that the Perception of the students after Entrepreneurship education changes them and influenced their entrepreneurial intentions. Further, it is also confirmed that all the demographic factors did not influence the Entrepreneurial intention of the students but only the factors – Nationality and Residence influenced the Entrepreneurial intention of the students. Research limitations/implications: It is recommended to offer a variety of technical/vocational courses to help entrepreneurs to overcome challenges, as well as a funding structure for students who pitch unique business ideas. Also, to have strong, leading, and social personality training, to make decisions, and to have crisis skills training in marketing, project development, business acceleration, customer service, etc. will also help the future interested entrepreneurs. Social Implications: The formation of a community-wide culture of proper entrepreneurial practices, as well as its inclusion in the school curriculum, will help to build human capital towards embracing entrepreneurship in Oman. Educating future generations about entrepreneurship, developing its concept, encouraging pioneers, giving them all types of support, and creating the right investment climate will help them to become successful future entrepreneurs. Creating a national innovation system will open the door to a wider range of funding options as it provides a financial environment to students who propose unique ideas for new projects. Originality / Value: The study was restricted to the selected variables such as Perception (after Entrepreneurship Education), Personality Traits (Students’ Attitudes), and Entrepreneurial intention to Start a New Business. The study can be extended to all the other socio-economic factors. The study was dealt with students who had a basic knowledge of Entrepreneurship. Similar studies can be extended to all students who were not having Entrepreneurship Education etc. Keywords: Entrepreneurship Education, Perception after Entrepreneurship Education, Students’ Attitudes, Personality Traits, Entrepreneurial Intention
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Yunita, Tyna, M. Fadhli Nursal, Adi Wibowo Noor Fikri, and Kardina Indriana Meutia. "Pandemic Covid-19 and Uncertainty." IJEBD (International Journal of Entrepreneurship and Business Development) 4, no. 6 (November 30, 2021): 897–907. http://dx.doi.org/10.29138/ijebd.v4i6.1538.
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Purpose: This study focuses on entrepreneurial intention among students. The purpose of this study was to determine the factors that influence student entrepreneurship interest as a career orientation in an uncertain environmental situation.
Design/methodology/approach: The statistical analysis method used is Structural Equation Modeling (SEM) where each is measured using several indicators, how uncertainty affects Career Orientation and Entrepreneurial Intentions. This research was conducted on students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. This research was conducted by distributing questionnaires to 300 students using a simple random sampling method.
Findings: The results of this study want to obtain a model that shows that uncertainty affects career orientation and student interest in entrepreneurship.
Research limitations/implications: Future research is expected to explore the factors that influence student entrepreneurial intention and all aspects that encourage student career orientation. Practical implications: By involving more significant respondents in different research units, it is hoped to be used as a reference for knowledge and the basis for educational practitioners in development and decision making.
Originality/value: The uncertainty of the situation is a heavy blow to the business world and the economy in general, especially business actors who are just starting their business. Historically, individuals who undertake the creation of new ventures are considered to have started an entrepreneurial career.
Paper type: Research paper
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Yasir, Muhammad, Abdul Majid, and Muhammad Yasir. "Entrepreneurial knowledge and start-up behavior in a turbulent environment." Journal of Management Development 36, no. 9 (October 9, 2017): 1149–59. http://dx.doi.org/10.1108/jmd-10-2016-0193.
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Purpose The purpose of this paper is to refine the relationship between environmental turbulence and start-up behavior by considering entrepreneurial-related antecedents (alertness to business ideas, entrepreneurial opportunities, and intention toward entrepreneurship) and moderating roles of entrepreneurial knowledge. Design/methodology/approach The study was conducted through a self-administered survey of owner/managers of SMEs in Pakistan. Correlation, moderated hierarchical regression, and structural equation modeling approach were used for the analysis. Findings The results revealed that environmental turbulence positively affects the alertness to business ideas and entrepreneurial opportunities which, in turn, affect intention toward entrepreneurship. The results also suggested that entrepreneurial knowledge significantly moderates the relationship between intention toward entrepreneurship and start-up behavior. Research limitations/implications The changes in the market and technologies which shape the entrepreneurial behavior toward start-up activities should be longitudinally observed. The research data came from the owner/managers of SMEs industries; therefore, the findings may not be generalized to other sectors due to industry-specific difference. Practical implications The positive impact of environmental turbulence suggests that turbulence is a presentiment signal, calling upon the entrepreneurs to collect meaningful information as well as identify new opportunities and adjust their capabilities for any challenges and changes ahead. Originality/value The study confirmed the positive impact of environmental turbulence toward the creation of new ventures in the context of developing economies as well as the moderating role of entrepreneurial knowledge on the relationship between intention toward entrepreneurship and start-up behavior in small and medium enterprises.
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Wegner, Douglas, Elisa Thomas, Eduardo Künzel Teixeira, and Alisson Eduardo Maehler. "University entrepreneurial push strategy and students’ entrepreneurial intention." International Journal of Entrepreneurial Behavior & Research 26, no. 2 (November 5, 2019): 307–25. http://dx.doi.org/10.1108/ijebr-10-2018-0648.
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Purpose The purpose of this paper is to question whether the university entrepreneurial push strategy influences the entrepreneurial intention (EI) of its students. Previous research followed multilevel approaches that jointly addressed the impact of individual characteristics, institutional environment, and educational support on EI. Despite these efforts, the extant literature did not consider differences between universities regarding the whole set of activities they perform to foster entrepreneurship among students and their results. Design/methodology/approach Through partial least squares structural equation modeling (PLS-SEM) procedures, this study compared data from 447 students of two Brazilian universities that differentiate themselves according to entrepreneurial push strategies (one adopts actions consistent with this type of strategy while the other does not). Whilst University 1 fosters entrepreneurship by investing in entrepreneurship courses, promoting entrepreneurship competitions, and offering incubation opportunities, University 2 primarily focuses on traditional managerial education without a specific focus on entrepreneurial activities. Findings Surprisingly, the results have shown the entrepreneurial push strategy of University 1 does not account for differences in the students’ EI when compared to University 2. Such finding contradicts previous studies on the effects of entrepreneurial education and sheds new lights on the role university’s support plays to foster entrepreneurship intention. Research limitations/implications Contributions to the literature on the field of entrepreneurship intention were made by showing that the efforts toward the promotion of entrepreneurship through entrepreneurship education, business plan competitions, and incubation might not have a direct influence on students’ EI. Practical implications As a practical implication, the study stimulates universities to evaluate the effectiveness of their efforts in promoting entrepreneurship through training, education and support for new ventures. The results also offer policy implications by suggesting that public policies should emphasize the development of institutions that foster a positive business environment, facilitate the creation of new ventures, the funding of start-ups and reinforce the benefits of becoming an entrepreneur. Originality/value The results are surprising because they contradict previous studies of the university’s role in fostering entrepreneurship intention. To the best of our knowledge, it is the first research comparing universities with two different approaches toward developing students’ EI: one university with a whole set of activities and another university without any specific activity with that purpose.
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Novanda, Ridha Rizki. "Analysis of Student Perceptions of The Benefits of Entrepreneurship Education To Grow Student Entrepreneurial Intentions." International Journal of Entrepreneurship and Business Management 1, no. 1 (June 2, 2022): 76–84. http://dx.doi.org/10.54099/ijebm.v1i1.135.
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Purpose – This to analyze students' perceptions of entrepreneurial intentions
Methodology/approach – The research was conducted on Indonesian students who had already received entrepreneurship courses. The selection of respondent groups was carried out purposively and data were collected through questionnaires distributed through online surveys. The number of respondents involved in this study were 300 respondents. Data analysis used descriptive quantitative for the analysis of respondents' perceptions.
Findings – Based on the results of the analysis, it was found that students' perceptions of entrepreneurial intentions were in the middle category in all aspects. Starting a new business by identifying opportunities, Creating something different by identifying opportunities, Develop business by evaluating existing opportunities, Develop skills by evaluating opportunities, and Operating a new business are in the medium category. This shows that the entrepreneurial intention of students from entrepreneurship education is not yet high. There are still students' doubts about running a business.
Novelty/value – Entrepreneurial intentions for students at various universities in Indonesia
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Naletelich, Kelly, and Nancy Spears. "Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context." European Journal of Marketing 54, no. 6 (May 22, 2020): 1355–81. http://dx.doi.org/10.1108/ejm-05-2018-0354.
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Purpose New product development (NPD) is increasingly being delegated to consumers, yet little research has investigated consumer-centric factors that may influence this delegation. Thus, the purpose of this paper is to uniquely combine regulatory focus and analogical reasoning to investigate new product ideation and downstream consumer-brand responses. Design/methodology/approach A series of experiments were undertaken. Findings Study 1 revealed that promotion-focused consumers (as opposed to prevention-focused consumers) have significantly greater purchase intentions if given an analogical reasoning task before engaging in new product ideation due to their cognitive flexibility. Study 2 tested the effects of near vs far analogies and found that promotion-focused consumers use analogical thinking to a greater extent and have significantly higher purchase intentions if primed with far analogies because regulatory fit is enhanced. However, analogical thinking and purchase intentions significantly drop if primed with near analogies. In contrast, prevention-focused consumers use analogical thinking to a greater extent and have significantly higher purchase intentions if shown near analogies, compared to far analogies, because of improved regulatory fit. Both studies confirm a serial mediation chain involving task engagement, self-brand connection, and brand sincerity. Research limitations/implications This research extends current understanding regarding the role of creative tasks within consumer NPD. It also uniquely links regulatory focus and consumer task engagement in NPD to increase favorable brand responses. Practical implications Findings offer managerial insights that can positively increase consumer-brand outcomes during NPD. Originality/value This is one of the first studies to demonstrate the importance of analogical thinking and consumer-centric factors (i.e., regulatory focus) during the NPD process. This avenue of research is important, as most studies have neglected ways in which to increase consumer NPD task engagement, leaving resources unutilized.
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Begoña Lloria, M., and Marta Peris-Ortiz. "Knowledge creation. The ongoing search for strategic renewal." Industrial Management & Data Systems 114, no. 7 (August 5, 2014): 1022–35. http://dx.doi.org/10.1108/imds-01-2014-0011.
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Purpose – The purpose of this paper is to analyse how changes in a set of structural design variables (i.e. liaison position, networked design, innovation teams and work teams) affect the creation of new knowledge within organizations. The enablers intention, autonomy, fluctuation and creative chaos, redundancy, variety, and trust and commitment, taken from Nonaka's framework, are used as intermediate variables. Design/methodology/approach – A sample of 167 large Spanish companies was used to empirically test a general relational model. Findings – The analysis yielded two main conclusions. First, the relationship between structural variables and enablers, and, second, the relationship of enablers with knowledge creation emerged as highly relevant for knowledge creation in organizations. Research limitations/implications – A major limitation of this study was the relatively small number of variables used to define organizational structure. In reality, a large number of variables combine to create organizational structure, yet this study only included four: liaison position, networked design, innovation teams and work teams. A further limitation is the importance of the organizational context itself, which was not addressed in this study. Practical implications – This research has yielded findings that can help firms to understand and appreciate the changes that may occur in certain organizational design variables that affect knowledge creation. Equally, this research shows that knowledge creation has the potential to act as a catalyst for innovation, and may consequently drive change within the firm. Originality/value – Despite a long tradition of research into organizations and the ways in which these entities create knowledge, the literature requires enhancing through the publication of articles that provide a deeper knowledge of the context and tools that aid knowledge creation. The novel approach adopted in the current study verified whether certain variables related to organization design (i.e. liaison positions, networked design, innovation teams and work teams) exert a relevant influence on knowledge creation.
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Hussain, Mohammad. "The Determinants of Repeat Purchase Intention for Luxury Brands among Generation Y Consumers in Malaysia." Asian Social Science 13, no. 9 (August 24, 2017): 125. http://dx.doi.org/10.5539/ass.v13n9p125.
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Repeat purchasing has now become a critical factor for marketers, especially in the luxury goods market. Repeat purchasing not only saves costs (as opposed to attracting new customers), but increases sales as well. Both past and current researchers have been keen in investigating what drives consumers to repeat their purchase. The purpose of this academic research is to examine the relationship between Hedonic Value (HV), Satisfaction (S), Consumer Inertia (CI) and Product Attribute (PA) with the Repeat Purchase Intention (RPI) for luxury brands among Generation Y consumers in Malaysia. As such, eight luxury brands have been selected to investigate the consumer behaviour of consumers in Malaysia, in relation to the repeat purchase intention. This is a quantitative study that collected data from 134 respondents. Findings reveal that Hedonic Value and Satisfaction have positive and significant correlation with Repeat Purchase Intention, with Satisfaction being the strongest predictor of Repeat Purchase Intention. The findings can be used by marketers in Malaysia to aid them in creating marketing strategies to maintain their current customer base, as well as attract new customers to purchase their luxury brands within their target market. This study can also motivate current researchers to further investigate in the field of luxury brands, in an attempt to bridge the gap between luxury brands and Repeat Purchase Intention.
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Pütter, Michael. "The Impact of Social Media on Consumer Buying Intention." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 3, no. 1 (2017): 7–13. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.31.3001.
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Companies throughout the world are constantly seeking new ways to reach consumers. Just a few decades ago, television and print advertising were the fundamental components of marketing strategies. In the current era, these traditional marketing streams are just a small segment of the varied approaches used to market and brand products. The increasing focus on social media shaped state of the art advertising and shifted the way companies interact with their target groups. As a result, the effective use of social media has become an essential part of creating and maintaining a competitive advantage. Subsequently, companies now place considerable value on the way in which social media can be used to shape consumer brand perception and influence their buying intention. Companies integrating a strategic approach to the use of social media will have advantages over those that do not. In assessing the impacts of social media on branding and marketing approaches, an exploration of the existing literature on social media use and brand perception can help identify emerging and successful strategies for improving consumer engagement through social media.
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Sun, Yongqiang, Cailian Zhao, and Xiao-Liang Shen. "Understanding how firm attributes affect voice in brand community." Industrial Management & Data Systems 121, no. 5 (March 17, 2021): 1045–62. http://dx.doi.org/10.1108/imds-07-2020-0418.
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PurposeCustomers' continuous value creation (e.g. voice) is an important research issue for the success of brand virtual community (BVC) and new product development, while it is rarely studied from a firm perspective. The purpose of the present study is to investigate how firm attributes exert influences on continuous voice intention in brand virtual communities.Design/methodology/approachThe data were collected through a survey in mobile brand virtual communities in China, and 291 valid responses for data analysis were included to test the research model by using partial least squares (PLSs).FindingsThe results show that intrinsic motivation to voice is positively associated with continuous voice intention. Furthermore, the impact of brand identification on intrinsic motivation is found to be fully mediated by community identification. Customer orientation has a positive effect on perceived openness, and both customer orientation and perceived openness positively affect customers' brand identification and community identification.Originality/valueAlthough prior studies have examined some variables relevant to voice behavior, few studies have recognized the influence of firm attributes toward the BVC on sustained voice intention. To fill this research gap, the authors propose a research model to shed light on the role of firm attributes by classifying them into brand- vs community-based firm attributes, which affect intrinsic motivation through two types of social identification, namely brand identification and community identification.