Dissertations / Theses: 'New Value Creation Intention'

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Aura, Heikki. "The new logic of value creation." Thesis, Linköping University, Department of Management and Economics, 2000. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-700.

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The understanding of value is often described in terms of an industrial view in which value creation is linear, additive process. The emerging view takes a different approach to value creation: it’s interactive, relationships-based and synchronic. But either of these views capture fully the value creating importance of elements present especially in converging industries: coopetition, networks and external relationships. This thesis has been conducted by gathering primary data from telecommunication industry companies in forms of interviews. The studied companies are engaged in numerous different kinds of external relationships and they are viewed as strategically important. Additionally, respondents believed that their companieswere part of a network but no clear illustration of it could be given. For the purpose of describing some of the complexity present, the value network -framework has been developed.

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Van, den Heever Thomas Stanley. "Perceived value creation in technology-based entrepreneurial businesses." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021047.

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Small entrepreneurial businesses are widely regarded as important contributors to the economic well-being of countries all over the world as they create value for both the entrepreneur and the economy in which they operate. The value creation process in these businesses often differs from what commonly happens in larger established businesses. Resources available to the entrepreneur are normally much more restricted and decisions are often based on limited information. This thesis focuses on the value that is created by technology-based entrepreneurial businesses, the leveraging of limited resources and the decision-making orientation they adopt during this process. Given the importance of technology-based entrepreneurial businesses in contributing to economic growth and job creation in most global economies, as well as the limited previous research conducted amongst these businesses, the purpose of this study was to identify the human and social capital factors influencing value creation in technology-based entrepreneurial businesses. With this purpose in mind, the primary objective was to identify, investigate and empirically test the relationships between the various identified factors and Perceived value creation in technology-based entrepreneurial businesses, taking into account their decision-making orientation, as well as the uncertain environment under which they operate. This study uses the Resource-Based View of the business as the basis of its theoretical orientation. The literature review revealed five main categories of constructs, namely Knowledge and skills, Experience, Networks, Decision-making orientation and Perceived environmental uncertainty influencing the dependent variable Perceived value creation in technology-based entrepreneurial businesses. Knowledge and skills, Experience and Networks were identified as independent variables while Decision-making orientation was identified as the mediating variable and Perceived environmental uncertainty as the moderating variable. Six demographic variables (type of industry, age of business, number of employees, age of entrepreneur, academic qualifications of entrepreneur and the number of previous businesses started by the entrepreneur) were also identified as potential influencing factors. Various hypotheses were formulated to be tested during the empirical investigation. Each construct was clearly defined and then operationalised. Operationalisation was done by using reliable and valid items sourced from tested measuring instruments used in previous studies, as well as a number of self-generated items based on secondary sources. A structured questionnaire was made available to respondents identified by means of the convenience snowball sampling technique, and the data collected from 313 usable questionnaires was subjected to various statistical analyses. An Exploratory Factor Analyses (EFA) was conducted which confirmed the different variables, and Cronbach-alpha coefficients were calculated to confirm the reliability of the measuring instrument. Structural Equation Modelling (SEM) was the main statistical procedure used to test the significance of the relationships hypothesised between the various independent, mediating, moderating and dependent variables. A number of different models were tested, and the results discussed and explained. The main finding of the study was that technology-based entrepreneurial business can create financial and non-financial value by adopting a decision-making orientation in the business of co-creating the future with other stakeholders. The most important human and social capital factors that influence the decision-making orientation of these businesses are Knowledge and skills, Unstructured networks and Structured networks. The main limitations of the study were firstly the convenience snowball sampling technique used to collect responses, secondly the dependence of reporting on organisation issues by individuals, and thirdly the limited number of influencing factors included in the models. Future research should address these limitations, and could include qualitative analyses. This study has added to the empirical body of knowledge on entrepreneurship research by investigating a particularly important segment of the literature, namely technology-based entrepreneurial businesses. By identifying and developing various models that outline the most significant factors that influence perceived value creation in technology-based entrepreneurial businesses, this study offers recommendations and suggestions for managing these businesses in such a way as to improve the creation of financial and non-financial value in them. It further provides recommendations for business teaching programmes to enhance curriculums by focusing on alternatives to the format of formal business planning.

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Lahoz, Marco Maria del Carmen. "CO-CREATION OF BRAND VALUE. The new source for competitive advantage." Doctoral thesis, Universitat Ramon Llull, 2017. http://hdl.handle.net/10803/404740.

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En vista de la novetat i la creixent importància del concepte de cocreació de marca, aquesta tesi pretén desenvolupar un marc de referència que ajudi els professionals del branding a utilitzar la cocreació de marca com a font d’avantatge competitiu per a les seves empreses. El marc de la creació de marca s’ha construït a partir d’una extensa anàlisi de la literatura existent i cobreix una àmplia gamma de conceptes, entre els quals el valor, l’avantatge competitiu i la marca, des de les perspectives de la teoria de gestió i cultura de consum. La investigació es basa en enquestes qualitatives a professionals del branding per validar el marc de referència i proporcionar insights sobre com es poden enfrontar les empreses al procés de cocreació del valor de marca. El valor d’aquesta tesi rau en la descripció holística del procés de cocreació del valor de marca, la creació d’un marc de referència per guiar els professionals en la seva feina diària i la validació d’aquest marc amb una mostra rellevant d’experts en branding.
A la luz de la novedad y la creciente importancia del concepto de cocreación de marca, esta tesis pretende desarrollar un marco de referencia que ayude a los profesionales del branding a utilizar la cocreación de marca como fuente de ventaja competitiva para sus empresas. El marco de la creación de marca se ha construido a partir de un extenso análisis de la literatura existente y cubre una amplia gama de conceptos, entre ellos el valor, la ventaja competitiva y la marca, desde las perspectivas de la teoría de gestión y cultura de consumo. La investigación está basada en encuestas cualitativas a profesionales del branding para validar el marco de referencia y proporcionar insights sobre cómo pueden enfrentarse las empresas al proceso de cocreación del valor de marca. El valor de esta tesis radica en la descripción holística del proceso de cocreación del valor de marca, la creación de un marco de referencia para guiar a los profesionales en su trabajo diario y la validación de este marco con una relevante muestra de expertos en branding.
In light of the novelty and increasing importance of the concept of brand co-creation, this thesis aims to develop a framework that helps practitioners to use brand co-creation as a source of competitive advantage for companies. The framework of brand co-creation is derived from current literature covering a wide range of concepts related to value, branding and competitive advantage from management and consumer culture theory. Qualitative research with practitioners has been undertaken to validate the framework and to provide insights on how companies can approach the brand value co-creation process. The research identifies important differences between the academic research on brand value co-creation and its applicability to current branding strategies. The value of this thesis lies in the holistic overview of the brand value co-creation process, the creation of a framework to guide practitioners in their daily work and the validation of this framework through a relevant sample of branding experts.

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Newey, Lance R. "Knowledge exploitation capabilities and value creation in interorganizational new product development /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18928.pdf.

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Kubilay, Merve Beyza, and Therese Dahlberg. "Exploring Market Creation by Entrepreneurs in Sweden : How Value Innovation Fosters the Creation of New Markets." Thesis, Stockholms universitet, Management & Organisation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-189393.

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As new markets continuously emerge, increasing academic attention has been devoted to identifying what factors predominantly foster this process. Notably, scholars have coupled market creation with value-creating innovations; new markets emerge due to generation of novel customer value. Blue Ocean Strategy is a prominent approach to such market creation incentives, centring around the implementation of value innovation. However, exploration of this approach has been relatively overlooked in previous research. Extant literature has, instead, primarily acknowledged marketing incentives as the major facilitating factor of new markets, referring to how solutions need to be aptly communicated to gain stakeholders. In addition, technology development is considered by scholars to have a great impact on the creation of new markets, on accounts of breakthrough inventions having disrupted and dismantled preceding industries. The purpose of this study is thus to fill the apparent research gap by investigating how value innovation enables entrepreneurs to create new markets. Although startups are pertinent to the notion of innovative solutions that lead to new markets, entrepreneurs’ approach to market creation has not been extensively investigated. Hence, becoming an applicable context for the research purpose. In order to collect empirical data, a qualitative research approach was undertaken, where seven interviews were conducted with respondents from different Swedish startup companies. Participating companies originate from a variety of industries and shared experiences from their respective innovation processes, which subsequently facilitated insightful data, applicable to the purpose. Findings revealed that value innovation enables entrepreneurs to create new markets as its implementation removes the challenge of competing with incumbents, allowing the startup to go beyond the boundaries of the traditional industry. Ultimately, the collected data could not support the notion of value innovation as an exclusive approach to market creation. Nevertheless, the role of value innovation as a significant factor in the process cannot be entirely undermined as findings indicated that its implementation prominently alleviates market creation.

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McGregor, Mark Takeshi. "Of instrumental value : flutist-composer collaboration in the creation of new music." Thesis, University of British Columbia, 2012. http://hdl.handle.net/2429/42936.

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Following World War II, the flute would become a major vehicle for experimental composers, resulting in a repertoire that made extensive use of techniques outside the instrument’s traditional performance lexicon. In order for composers to write effectively and idiomatically for the flute, collaboration with performers was often essential. This document discusses the contributions of three flutists to the creation of new music in the 20th and 21st centuries. Chapter One focuses on the Italian flutist Severino Gazzelloni, a major figure in the postwar experimental music scene, and his contributions to the creation of two works: Sequenza I per flauto solo by Luciano Berio and Mei for solo flute by Kazuo Fukushima. Chapter Two discusses the work of the Canadian flutist Robert Aitken and his role in the genesis of Ryoanji for flute by John Cage, Idyll for the Misbegotten for flute and three percussion by George Crumb, and Scrivo in Vento for solo flute by Elliot Carter. Chapter Three addresses my own collaborations with three Canadian composers, Jeffrey Ryan, James Beckwith Maxwell, and Jocelyn Morlock, and how my interactions compared to those of my predecessors. This document also sheds light on the recent phenomenon of how many flutists have incorporated administrative roles into their careers to ensure that the works they have commissioned are presented to the highest professional standards.

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Andrade, Débora Mengarda, and Danielle Fiamoncini Prada. "Customer Value Creation : How do external factors influence SME's customer value creation in a new foreign market? A case study of Axelent A.B." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25597.

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When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of a great importance, since it can have significant impact in the company’s performance in the foreign market. In this paper these forces are characterized in country specific and industry specific factors. The aim of this study is to investigate the influence of external factors in the customers’ value creation in a new foreign market, under standardization and adaptation strategies. In order to fulfill the purpose of the paper, a qualitative research was conducted using a single case study of a Swedish SME, focusing on a single product, namely machine guarding, in connection with one foreign market, Brazil. The study shows that the factors that were most influenced in the customers’ value creation were social/cultural aspects and competition, which tend to lead the company to adapt in order to fulfill local needs and to react to the competitiveness. It was also presented that economic factors and market size did not represent any influences in the standardization or adaptation strategies of the company studied. However, other external factors, as technological, political/legal and industry structure, have shown impact to some degree, whether in adaptation or standardization strategies.

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Phillips, Laura Anne. "Re-purchase intention for product-service systems : the impact of co-capability in value creation." Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/14939.

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Pre-sale activities of buying and post-sale activities of use are separated by time and judged in two time-place forms. Exchange value being one kind of judgment of desirability, separate from use value. However, traditionally marketing has not fully captured the co-creation of value in use, or therefore, how it affects the perceived value of the offering at purchase. The separation of purchase and use has been shown to create buyer uncertainty at the point of purchase about the future value created in use. Consider the decision to buy a service support contract for capital equipment in which the act and experience of use could continue for up to ten years after the decision to buy. At purchase, buyers may not be certain about the future state of use, i.e. whether or not equipment will fail, or indeed how the service will perform in the event of failure. While uncertainty about the state of use will continue across time, it has been argued uncertainty about how the service will perform may be resolved through repeat use or interaction. Through an exploratory case and a web-based survey of 95 organisational buyers of Product Service Systems (PSS) in capital equipment markets, this thesis finds customer-provider co-capability, which facilitates service performance in use, mediates the customer’s perceived risk of re-purchasing. As a result, this thesis makes a contribution to B2B marketing in identifying how value of the offering at purchase is affected by future customer-provider co-capability in use.

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Schulz, Andreas <1992&gt. "Electrification in the automotive industry: the changing automotive environment and new value creation potential." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17066.

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The goal of this thesis is to illustrate the impact of electrification on the automotive industry and particularly German Original Equipment Manufacturers (OEMs). An introduction to various types of innovation is given in order to highlight the disruptive nature of the electrification of the powertrain. Qualitative interviews with a political representative and representatives of German OEMs were used to analyze the changing environment in the automotive industry. The analysis of the political, competitive, technological and societal environment of the automotive industry shows the major trends that push electrification. Emissions standards, the growing competitive threat from China, technological advancements in the field of battery technology and a shift towards more ecological awareness are major factors that will lead to the widespread adoption of battery electric vehicles (BEVs). The results of the interviews were also used to analyze the traditional automotive value chain and to illustrate the changes set off by the process of electrification. The OEMs’ share in total value creation of a BEV will be lower than it currently is for an internal combustion engine vehicle (ICEV), if no significant investments are made to build up in-house competencies, e.g. in the field of manufacturing battery cells. The downstream stages of the automotive value chain, however, offer OEMs the chance to tap new business segments and to become mobility service providers.

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Burton, Christine. "Here to stay : the role of value creation, capture and exchange in limiting the liability of newness for new entrant museums." University of Technology, Sydney. School of Leisure Sport and Tourism, 2006. http://hdl.handle.net/2100/422.

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This thesis examines the concepts of value creation, capture and exchange in limiting the liability of newness for nonprofit museums entering the sector. There has been considerable examination of cultural value in relation to museums. However, little is known about how value is created, captured and exchanged for stakeholders in new museums. It is posited that value creation, capture and exchange constitute a value cycle. Through this value cycle management in new museums detects and limits the liability of newness. The ability to detect and limit the liability of newness enables the continuation of the museum. If the liability of newness is not limited, it may mean that a new museum exits the sector or is transformed. The concept of a value cycle is derived from an examination of the nonprofit management literature, aspects of the for-profit management literature and the arts and museum management literature. Value creation is a key concept in the three literature areas. Value creation in this context, is specifically defined as the worth of the physical manifestation of the museum. It resides in the building and the collection, services and programs within the building. It is suggested that this value needs to be transformed and consumed by a range of stakeholders. The transformation of value creation is denoted as value capture. Value capture is the appeal of programs, projects and activities. Value capture includes how well the products and services align with particular stakeholders, how accountable the managers are to stakeholders and how products and services are consumed by stakeholders. The measure of how managers have been able to capture value is in the realm of value exchange. Value exchange is the merit of programs, projects and activities. Value exchange is in the form of revenue raised through sponsorship; continuation of revenue investment by the principal stakeholder, the state; time and money transacted by visitors; and intangible exchange such as leadership and reputation enhancement through collaborations. A Value Cycle Framework of New Entrant Museums is then developed as a working analytical tool to assess how the value cycle operates and how the liability of newness is detected and limited by museum management. x The Value Cycle Framework is used to assess four cases. These case studies include the National Museum of Australia as a purpose built new entrant; the Australian National Maritime Museum as a purpose built new entrant; the Mint as a recycled new entrant; and the Earth Exchange as a refurbished new entrant. Each case is assessed discretely using secondary and primary source material and analysing qualitative data generated from interviews with key stakeholders. The cases are then compared in order to track similarities and differences in relation to value creation, capture and exchange. The research findings suggest that a value cycle is operating in relation to new entrant museums. This value cycle is dynamic and non-sequential. Until value creation is floated for a range of stakeholders it is difficult for managers to know the worth of their content, location or their building. Value creation is a nominal starting point, signifying the arrival of a new entrant in the museum marketplace. However, value capture is the zone that is the most vulnerable and volatile for managers of new museums. Typically in these case studies value capture includes a disruptive episode, such as a review process that indicates the liability of newness. Managers within the museum who can respond and resolve contradictions between museological beliefs and the demands of stakeholders (and in so doing limit the liability of newness) are likely to continue museum operations. Senior executives who find such reconciliation more difficult, jeopardize the future operations of the museum to such an extent that the museums close or are transformed within the museum sector. Through these four case studies a revised Value Cycle Framework is developed as an analytical device. This analytical framework can assist in understanding the processes involved in new entry for museums.

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Chambers, Eric, and Manuel Patrocinio. "Business Models and Value Creation : A Case Study of New York City Economic Development Corporation." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-52335.

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Since its establishment as an emerging area of research in strategic management over a decade ago, business model research has had little consensus towards adopting a single definition or common language for this rapidly growing management concept. However, strong agreement as to the relevance of value creation within organizations underlies existing business model literature. Moreover, applications of business model frameworks outside the private sector have been limited. Recent literature has identified business model innovation and design as a critical tool in effective implementation of organizational strategy, and empirical research in business models from new and alternative perspectives may reveal linkages between strategic management issues and effectiveness in creating value in public and citizen sector organizations. Nevertheless, existing academic literature has not yet explored applications of traditional business model frameworks within a public sector context, nor has the need for empirical research linking the business model concept with public sector management been addressed. The main purpose of this thesis is to contribute to the understanding of how business models can be defined, redefined, and applied in city economic development agencies for application as a strategic public management tool. An analysis of how the business model of a prominent city economic development agency has been employed and how value is created within this model will be undertaken. This empirical study also aims to determine conceptual linkages between business model applications in city economic development and to contribute a theoretical foundation towards development of future research. Given the multi-faceted applications of the business model concept, the authors have conducted exploratory research targeting the application of current business model concepts and frameworks to a city economic development agency representing an influential global center of finance and commerce, the City of New York. The significance of conducting empirical studies on city economic development agencies is due to the influence in which these organizations have on industrial cluster growth, national economic competitiveness, and citywide and regional transformation. In considering this context, The New York City Economic Development Corporation is the primary economic growth engine for the City of New York, and strives to create and deliver value to citizens, businesses, and other stakeholders of New York City. Findings from this study suggest that economic development professionals have not adequately clarified the term ‘business model’ for promoting common language between strategists, project managers, consultants, and executives to support strategic business model design within city economic development agencies. The authors conclude that equally relevant to framing and applying theoretical foundations grounded in the business model concept, is the identification of value-creating activities within economic development agencies and development of citizen-focused value propositions. This empirical study aims to define, clarify and explore the former, while calling upon a need for future research of the latter.

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Enrica, Core. "Value creation in the beps era and a new approach to transfer pricing for intangibles." Doctoral thesis, Luiss Guido Carli, 2020. http://hdl.handle.net/11385/203560.

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General principles of international tax law for the localization of cross-border income in the space. The localization of cross-border income according to the standard of “value creation” in a post-beps system. The application of “value creation” approach to transfer pricing. The digitalization of the economy and the “value creation” challenges. The rise of the digitalization of the economy and the international tax debate. Users and data as possible taxable connecting factors and the implications for the transfer pricing rules

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ALIC, ALMEDINA, and CAROLINE EMILSSON. "Introducing New Rain Data : A Case Study of Value Proposition Development for Ericsson Weather Data." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236045.

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A rapid development with many innovations has happened in recent years. Nevertheless, more than half of all innovations fail, why it is important to understand the customers: their demand, their needs and their benefits. Hence, the purpose of this study is to develop a value proposition for a high technological product in rain measurement, called Ericsson Weather Data (EWD). Since it is a technology-driven product, it is necessary to understand the potential customers to determine the product's market potential. Therefore, semi-structured interviews have been conducted with potential users in Sweden. The purpose has been to understand how they use rain data, which challenges and improvement opportunities there are with current rain data and which the most prominent value drivers are. Our empirical findings show that most of rain data in Sweden is free and published online by public entities. However, the current measurements are one-point measurements, which leads to information losses. This complicates the assessment of rain damages, why there is a great desire for increased spatial resolution. In addition, there is a need for better information regarding local cloudbursts. We have developed a value proposition, matched to the customers’ needs. EWD measures rainfall using the existing mobile network, which is more deployed and achieves a better spatial resolution than the traditional equipment. In addition, EWD measures rain data with an interval of ten seconds, generating tighter (more) information about local cloudbursts. As cloudbursts and spatial resolution were highlighted as the most important factors, a value proposition with resonating focus has been developed, meaning that we focus on these two factors.
En snabb utveckling med många innovationer har skett under senare år. Trots det misslyckas mer än hälften av alla innovationer, varför det blir allt viktigare att förstå kunderna: deras efterfrågan, deras behov och deras nytta. Syftet med det här arbetet är att utveckla ett värdeerbjudande för en högteknologisk produkt inom regnmätning, kallad Ericsson Weather Data (EWD). Då det är en teknikdriven produkt, är det nödvändigt att förstå de potentiella kunderna för att avgöra produktens marknadspotential. Därav har semi-strukturerade intervjuer genomförts med potentiella kunder i Sverige. Syftet har varit att förstå hur de använder regn data, vilka utmaningar och förbättringsmöjligheter de ser med nuvarande regndata och vilka de främsta värdedrivarna är. Våra empiriska resultat visar att majoriteten av den data som används i Sverige är gratis och publiceras online av statliga myndigheter. Dock, är nuvarande mätningar enpunktsmätningar, vilket leder till att information går förlorad. Detta bidrar till svårbedömliga skadevalideringar, varför det råder en stor önskan om en ökad geografisk täckning. Dessutom finns ett behov av bättre information om lokala skyfall. Vi har utvecklat ett erbjudande, utifrån kundernas behov. EWD mäter regn med hjälp av det befintliga mobila nätverket, som är mer utspritt och uppnår därav en bättre geografisk täckning än den traditionella utrustningen. Dessutom mäter EWD regndata med ett intervall på tio sekunder, vilket genererar tätare (mer) information om lokal skyfall. Eftersom skyfall och geografisk täckning lyfts fram som de viktigaste faktorerna, har ett värdeerbjudande med resonating focus utvecklats, vilket innebär att vi fokuserar på dessa två parametrar.

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Zairi, Nadir. "An empirical study of the impact of co-creation in enhancing NPD competences : a focus on the role of social media in enabling co-creation in consumer goods." Thesis, Brunel University, 2018. http://bura.brunel.ac.uk/handle/2438/16970.

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The aim of this research is to explore the interconnected relationships between cocreation, NPD and social media. Examining co-creation as a competence enhancing approach to NPD projects, and social media as an enabler of co-creation. The research provides a practical framework guiding the design of social media enabled co-creation experiences, to deliver a high-level impact on NPD competences. The exploratory study conducts an empirical investigation into the consumer goods market (non-durables and semi-durables). It maintains a focus on the metatheoretical principles of co-creation, providing a mid-range perspective of how to implement these principles in practice. The methodology involves a single case study with the perspectives of brands and consumers included as embedded units. Data are collected through qualitative interviews and document analysis, and analysed using a combination of content analysis and morphological analysis principles. The key findings guide the design of effective co-creation experiences. This is achieved through an in-depth knowledge of the fundamental driving and inhibiting factors both brands and consumers face; the specific characteristics of social media that enable co-creation; and several contextual contributions. Additionally, the findings contribute a deep understanding of the high-level relationship between cocreation and NPD competences, and categorise the role of social media in enabling co-creation. The results enrich the existing literature and provide practical contributions to guide the implementation of a co-creation approach in NPD. Despite the proliferation of the term co-creation since its emergence over a decade ago, a large portion of prior research deviates from the meta-theoretical principles of co-creation. Moreover, there remains a lack of frameworks guiding the implementation of co-creation in a real-life NPD scenario. This study makes an original contribution by exploring the meta-theoretical principles of co-creation in context, contributing a deep understanding of the interconnected relationships between co-creation, NPD and social media, and providing a practical framework to guide the implementation of social media enabled co-creation experiences.

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Carlsson, William, and Fredrik Lidemyr. "Identifying customer value in the new 5G ecosystem : A case study on Ericsson." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74488.

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The purpose with this study is to enhance the understanding of how a companies in the ICT industry can increase customer value in the new environment enabled by 5G. Furthermore, the study concretizes the interactions and experiences between different actors on the market, with focus on the subjective values, or as we call them, the non-functional differentiators. To be able to fulfil the purpose, the study explored the routines regarding the non-functional differentiators in the environment of 5G. In order to conduct this study, an exploratory research with an inductive qualitative approach was used. A single case-study design was chosen on the company of Ericsson. In total 25 interviews were held within five different business areas at Ericsson. The interviews were of semi-structured character and the data was analysed through a thematic analysis. The findings from the study revealed five different themes. The first two represent the new ecosystem with the key actors and the new environment. The next two themes illustrate the most important routines in this new environment. Lastly, the findings present the importance of relationship experience and which of the non-functional differentiators that has the most impact. The study has enhanced the understanding of how customer value could be increased by identifying the routines of the interactions between different actors and how they should be acclimatized in the new environment. This study contributes to the literature regarding the environment of the ecosystem, the routines of the co-creation process and experiences of the relationship in it. Furthermore, the study concretizes the routines in the co-creation process which will assist the managers in their work of generating customer value. However, the study is limited due its single case-study were only one of the key-actors was investigated. A suggestion for future research is to do a multi-case study, which includes the perspectives of not just one key-actor, but the other key-actors as well, i.e. Ericsson’s customers. An approach like this could validate our findings and thereby ensure the findings transferability.

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Pera, Guillaume, and Charlotte Chéron. "Co-Creation during New Product Development : Downsides and effects of a booming activity." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122718.

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Co-creation is nowadays a booming activity implemented by companies in order to be closer to their customers and to fulfil their needs. By using co-creation, a company involves their customers in the process of creation aiming to get ideas and insights that allow the company to launch a new product or to improve an existing product. Nevertheless, most of the companies think that implementing a co-creation process is a question of methodology. Companies believe that by building on a formalized method and by using a step-by-step implementation, the co-creation will be successful. The truth speaks something else. Recently, researchers started to pop-up trying to highlight how the co-creation is a complex process arising the likelihood of having a value co- destruction rather than a value co-creation as a result of the process. Further, in 2015, a study states the importance of studying and understanding the negative consequences of value co-creation. For these reasons, the purpose of our thesis is to understand the downsides of co-creation during new product development and their effects on the relationship between the company and the customers. Our research question is: What are the downsides of the co-creation process and their effects on the relationship between the company and customers during new product development? In order to answer this question, we conducted a qualitative study to collect our primary data using an in-depth semi-structured interviews. Data have been collected from eleven participants involved in the co-creation field. From experts of co-creation to designers and researchers, we wanted to have a practitioner point of view rather than from a customer perspective. Indeed, the objectives of conducting these interviews were to gain a focus understanding and a comprehensive perception of the individuals using, implementing, researching on, or consulting about the co-creation process. From the data collected, we analysed our interviews using a thematic network analysis approach. From then, we tested and discussed our empirical results and our concepts from our theoretical frame of references. Through the analysis of the interviews data, we are able to state that there are four main downsides of the co-creation process during new product development: misbehaviour of the company, mismanagement of the environment, miscommunication and mismanagement of the process. The effects of these downsides will affect: the company, the product, the customer satisfaction, trust and commitment and the emotions. Further, we are capable to confirm the importance of the variables of trust, commitment and customer satisfaction in the management of a relationship. Finally, we compromise the idea of customer self-blaming, and the term of “failure”. Indeed, our analysis shows that the responsibility of co-creation belongs to the company that owns the project. Hence, the customer will not blame themselves or feel guilty in case of unsuccessful outcomes. Interestingly, our analysis debates about the use of the term failure to express unexpected negative outcomes from the process. We conclude that a mismanaged co-creation can be perceived as a learning process rather than a failure per se, leading us to confirm that we cannot consider the co-creation outcome as a failure.

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Poloniato, Chiara <1990&gt. "Product innovation and value creation : how can the launch of a new product affect the reputation of a company?" Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4817.

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Reputation plays an increasingly important role in the business environment, but companies often do not take it into consideration while taking decisions. In particular, reputation can determine the success or the failure of a launch of a new product or service in the market, with important financial consequences for the enterprise. This paper is focused on understanding how much customers rely on their perception of the firm when they take their purchase decision. In particular, we want to find out which are the elements that form the reputation, on which companies should act. Moreover, we want to investigate how an innovative good can modify, in positive or negative terms, the reputation of a firm. To do that, we have analysed the detergent market in Italy, by considering the introduction that took place in 2010 of “Dash Ecodosi”, a gel cap detergent that was able to create a breakthrough in this industry

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Osmani, Mohamad. "Examining the antecedents of public value in e-government services." Thesis, Brunel University, 2015. http://bura.brunel.ac.uk/handle/2438/10518.

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Over the last two decades, public sector organisations in the UK have invested heavily on electronic government (E-Government) projects to transform the services offered to citizens. E-government is seen as an enabler that helps public services to become more efficient, transparent, cost effective and accountable. In this respect the implementation of e-government projects have been influenced by private sector thinking borrowed from New Public Management (NPM) principles. However, the evaluation of e-government under the influence of NPM has been primarily focused on economic and technical outputs whereas its value to citizens has been largely ignored. Furthermore, research shows that many e-government projects have failed to deliver the desired outcomes when influenced by NPM principles. Recent studies have emerged that highlights the significance of public value to understand the broader outcomes of e-government services. The aim of this study is to explore the concept of public value and identify the antecedents that affect value and the consequences of value on e-government. To do so, this study develops a conceptual model grounded on Public Value Theory, DeLone and McLean IS Success Model and Means End Chain Theory combining the disciplines of Public Administration, Information Systems and Marketing. The conceptual model was validated through Structural Equation Modelling (SEM) based on online surveys of 705 users of egovernment services in the UK. The findings have highlighted significant theoretical and practical implications for researchers and policy makers. This research highlights that the key dimensions (services, outcome and trust) of public value theory cannot be validated on their own as they are far too abstract in current literature. Therefore, this study verifies that public value can only be validated by drawing from the multiple fields of Public Administration, Information System and Marketing. From a practical perspective, the study offers policy makers a frame of reference to understand the influence of value on the adoption and re-use of e-government services.

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Mwiya, Bruce Mufwambi Kingsley. "The impact of entrepreneurship education on the relationships between institutional and individual factors and entrepreneurial intention of university graduates : evidence from Zambia." Thesis, University of Wolverhampton, 2014. http://hdl.handle.net/2436/550224.

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University education is no longer a passport to secure employment for graduates. This requires young graduates to consider entrepreneurship and self-employment as a viable career option. Understanding the determinants of entrepreneurial intention (EI), therefore, becomes important. In exploring the determinants of EI, prior studies investigate the effects of individual factors, contextual factors and entrepreneurship education (EE) in isolation from each other. Moreover, literature on the effect of EE on EI shows mixed conclusions. The current study, by considering EE as the kernel, firstly examines individual and institutional determinants of EI. Secondly, it explores whether EE affects the relationships between EI and its individual and institutional determinants. To avoid bias from utilising one particular methodology, this study purposely employed a concurrent triangulation strategy. This was intended for model testing and in-depth understanding of the research issues in the Zambian context. Primary data were collected from Zambia via qualitative interviews and a quantitative survey. For the qualitative study, 13 interviews were conducted and interviewees included final year undergraduate students, educators and practitioners in enterprise support organisations. For the quantitative study, 452 useful responses were received from final year undergraduate students. Research results suggest that, firstly, EI is primarily a function of perceived feasibility and desirability of entrepreneurship. Secondly, individual and institutional factors directly influence perceived feasibility and desirability of entrepreneurship. Thirdly, and more importantly, individual and institutional factors indirectly exert their impact on perceived feasibility and desirability via EE. The study contributes to knowledge in four major areas. Firstly, against the backdrop of mixed conclusions in prior research about the effect of EE on EI, this study finds that the effect of EE should be examined in conjunction with factors at individual and institutional levels. Specifically, it establishes that effectiveness of EE mediates the effects of individual and institutional factors on perceived feasibility and desirability of entrepreneurship i.e. the attitudinal antecedents of EI. This helps clarify the role of EE. Secondly, unlike prior studies and models that examine the influence of EE, individual factors and contextual factors in isolation from each other, this study develops and validates a multi-level integrated model to explore how these factors jointly shape EI. Specifically, the model shows that factors at individual and institutional levels influence EI not only through their effects on perceived feasibility and desirability but also through their impact on the effectiveness of EE. Thirdly, the study provides evidence from Zambia, an under-researched developing country, that EI is primarily a function of perceived feasibility and desirability of entrepreneurship. This supports prior research conclusions from developed countries. Lastly, the study further develops and validates constructs for EE, providing a basis for evaluating EE. In particular, it demonstrates that effectiveness of EE in relation to EI can be evaluated from three angles: perceived learning from the module/programme, experiential learning and access to resources. On the whole, the findings derived suggest that, in order to promote graduate entrepreneurship, multifaceted and concerted efforts will be required from policy makers (to help shape institutions), practitioners (to devise and implement collaborative support mechanisms), educators (to design and deliver appropriate EE content and pedagogy) and scholars (to evaluate and develop knowledge). Acknowledgements I am entirely responsible for the work presented in this thesis. However, at the same time I acknowledge that work of this magnitude and depth can never be solely the effort of one individual. There are many stakeholders to thank. I am greatly indebted to the Commonwealth Scholarships Commission (UK) for offering the Commonwealth Academic Staff Scholarship, the Coppebelt University for granting the study leave, and the University of Wolverhampton Business School’s Management Research Centre for facilitating the research project. I am also indebted to my supervisors, Dr Yong Wang (Director of Studies), Dr Ian Mckeown and Dr Graham Tate for guiding me through this study. Without Dr Yong Wang’s dedicated direction, mentoring and support, this project would not have been finished properly. Special thanks go to the eight universities in Zambia which authorised and facilitated access to the final year students for the survey. Special gratitude also goes to the lecturers, students and enterprise support practitioners in Zambia who participated in the interviews. I am also grateful to all the staff at the University of Wolverhampton for their support. Particularly, I wish to thank Prof Silke Machold, Prof Mike Haynes, Prof Les Worrall, Dr Paschal Anosike, Dr Stuart Farquhar and Steven Greenfield for their encouragement and support. I thank Andy (Dr Jones), David and Aurelian (Dr Mbzibain) for all the insightful discussions in ML119 and ML120. Lastly, words are not adequate for appreciating my wife and best friend Bernadette and our children Bruce, Grace and Benita for their encouragement and sacrifice during this research project. I end this section with gratitude to God for life and blessing.

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Thomson, Kerstin. "Styrning och samhällsvärde : en studie med exempel från museivärlden." Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-145438.

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In light of growing criticism towards New Public Management and its effects, interest has been directed at alternative management control concepts in the public sector. Whether Public Value Management is an alternative, possibly even a new paradigm, is being discussed on the research front. New Public Management and Public Value Management have evolved in parallel during the past decades. However, New Public Management has had greater impact, not least in governments’ control of state agencies. The aim of the thesis is to gain an understanding of how ideas about the creation of public value diverge between New Public Management and Public Value Management. Beyond the research question of whether management control meets the demands of efficiency and customer-orientation as addressed in previous studies on reforms influenced by New Public Management, this thesis deals with the issue of creating value for the benefit of society. In a qualitative approach, the research is based on interpretations of documents, observations and interviews with examples from state agencies in the museum sector. The result of the study shows that differences between New Public Management and Public Value Management are expressed in notions of accountability, results and proficiency. The time perspective differs, as do the means of financing and involvement of stakeholders. Reforms in line with Public Value Management call for the involvement or consideration of a larger circle of stakeholders, including future generations. The findings of the thesis suggest that the diverging perceptions of value creation does not rule out that elements from both concepts can be combined and complement each other. The main issue is to take into account the contribution made to public value, considering whether the mandate is a long-term government assignment in line with Public Value Management or if it involves activities well suited to New Public Management with prerequisites for market orientation. The dissertation contributes to research in the field of management control in the public sector and the issue of public value.

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Forsberg, Mikael, and Sara-Maria Löfvenberg. "Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171.

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Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. However, it has been found that there is a gap between the consumer’s intention and actual purchase when it comes to products that there is a social pressure to buy for environmental reasons. The potential for the socially desirable segment is estimated to have potential, but growth seems to be slow. It has been stated that until now, there is not enough research done that take a holistic perspective including several fields of marketing. There is a need to review and combine existing literature in various fields of marketing to investigate how the gap can be decreased and sales increased. Purpose The purpose of this thesis is to review and combine existing literature in the fields of consumer value creation, decision-making and in-store marketing. By doing so the authors of this thesis aim to present a theoretical model on how producers of socially desirable FMCG can decrease the gap between the consumers’ intention and actual purchase through marketing. Decreasing the gap refers to more fully exploit the potential size of the segment and generate more sales. Method A completely theoretical method was chosen for this thesis. To the authors’ knowledge there has not been done enough specific research to match the purpose of this thesis. A literature review has therefore been conducted within three separate fields of marketing to get a broader understanding of how the gap between intention and actual purchase can be decreased. Based on the extensive literature review, the authors developed ten propositions that formed a model that can be used as the backbone for future theoretical and empirical research. Final Discussion Some highlights of the theoretical discussions earlier in this thesis are presented in the final discussion. The authors suggest that purchase decisions of socially desirable FMCG initially are high-involvement decisions that often are formed outside the in-store-setting. This suggests that more long-term marketing efforts such as brand building in some cases can be more important than in-store marketing when it comes to FMCG that are socially desirable. Symbolic values should be highlighted in branding of socially desirable FMCG because the instrumental differences between FMCG and socially desirable FMCG is limited. It is therefore likely that it is more efficient to focus on consumers’ self-identity to convince them to purchase socially desirable FMCG. It is also important that producers of socially desirable FMCG provide consumers with clear product information in-store and that the products are easy to find. Based on the extensive literature review, the authors have developed eight propositions that form the model presented in this chapter.

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Ali, Rashed Chra, and George Mouyiasis. "Negative Unintended Consequences of Innovation- a case study regarding innovation and sustainability : The new Extended Value Creation Mechanism for Global Sustainability, the SNE SFI GS-framework." Thesis, Linköpings universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-95610.

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Innovation is often related to positive outcomes for the majority to enjoy that enhances welfare and facilitates everyday activities. In different fields of study (economics, management, sociology, history and science and technology) it is becoming a field of magnitude (Malerba and Brusoni, 2007). Fagerberg and Verspagen (2009) discuss the emerging interest of innovation in the field of social science. Although the interest within the subject of innovation is high, very little research has been done regarding the aim to contribute to the design innovation policy, developed by scholars studying the field of innovation. One often so neglected study within innovation is in the field of negative unintended consequences of innovation (NUCoI) (Sveiby et al, 2012). One main contributor of innovative activities is organizational operations leading to value for end customers. While firms often have the aim to create value with innovation for the greater benefit in society, sometimes these value-creating mechanisms may create unintended negative consequences in addition to the positive effects. While innovations are increasing in rapidness and numbers of output produced, the effects on society and the natural environment needs to be highlighted. With assumptions regarding vague CSR implementation in corporations (Newell, 2005), this research tries to grasp understanding on how NUCoI is perceived from the managerial perspective in organizations regarding their stakeholder viewpoint. As a starting point, the authors use Charlie Chaplin’s famous quote “More than machinery, we need humanity” from the movie “The Great Dictator” indicating the importance of caring for various stakes. Purpose: The aim of this research is to highlight the new field of study in social science; Negative unintended consequences of innovation (NUCoI) in relation to the societal natural environment (society and the natural environment). The research contributes to the existing frameworks on organizational value creation mechanisms in innovation policy to incorporate the aspect of negative consequences of innovation (NCoI), in terms of sustainability to highlight the importance of secondary stakeholders. Results: The new Extended Value Creation Mechanism for Global Sustainability, the Societal-Natural-Environment Stakeholder Framework of Innovation and Global Sustainability framework (SNE SFI GS-framework), aims to contribute in the long-term perspective for research in innovation policy by highlighting one aspect of a field of the often so neglected societal natural environment perspective, when competing rivalry becomes too fierce. The framework highlights the importance of secondary stakeholders, where primary stakeholders may act as a “link” between the organization and secondary stakeholders. Additionally, the authors suggest going to basic practices regarding sustainability with valuating the natural resources for a prospering sustainable society. The aspects in the research include stakeholder-theory, value-creation in terms of the societal natural environment, and innovation as a field of social science, negative consequences and organizational sense-making.

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Pretto, Karina. "Revisiting competitive advantage: existence, dynamics, and new dimensions." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/11565.

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Rejected by PAMELA BELTRAN TONSA (pamela.tonsa@fgv.br), reason: Prezada Karina. É necessario que o Título do seu trabalho esteja em negrito. Att, Pamela Tonsa - 3799 - 7852 on 2014-03-27T09:47:02Z (GMT)
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Rejected by PAMELA BELTRAN TONSA (pamela.tonsa@fgv.br), reason: Prezada Karina, Desculpe minha falha. Deveria ter visto antes de rejeitar o primeiro. Como seu trabalho é todo em inglês,o ABSTRACT vem primeiro que o Resumo. Assim que você submeter novamente, aprovarei, pois esta correto. on 2014-03-27T10:25:28Z (GMT)
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Despite the fact that Competitive Advantage is a cornerstone concept in Management, this theme is still an origin of debates about its meaning, measurement, manifestation, and relationship with financial performance. This work contributes with this debate advancing in conceptual, methodological and empirical aspects. Using a sequence of three papers, the concept of competitive advantage is revisited, proposing new dimensions, its existence is quantified using a Bayesian model, its dynamism is characterized, and, in the end, the new dimensions are empirically tested. The first paper contributes theoretically with the discussion of competitive advantage concept and its relationship with the financial performance based on the economic value creation approach. This paper offers a methodological contribution with the proposition of a Bayesian hierarchical bi-dimensional model to measure the existence of competitive advantage from financial performance data. It also offers a conceptual contribution with the proposition of two new dimensions (momentum and consistency). The second paper applies the model proposed in the first paper to a North American database covering the historical period from 1995 to 2011. This paper offers empirical contributions to the quantification of existence and dynamics of competitive advantage, describing its topography in a real world. Results indicate that the competitive advantage occurrence is not as rare as found in early studies, and rarity is dependent on the industry. The theoretical and practical implications relate to reviewing the industry’s relevance when compared to theories that are focused on internal firms’ resources, as the resourced-based view. Results also demonstrate and characterize how profitability and growth are conjointly necessary to evaluate the presence of competitive advantage, and influence in its dynamic in different ways. The third paper operationalizes the new dimensions of competitive advantage proposed initially in the first paper. It describes the pattern of occurrence of these new dimensions and tests its capability in foresee the competitive statuses mobility on a longitudinal view. Results indicate that the inclusion of new dimensions increase the capacity of prediction of firms future competitive status.
Apesar da centralidade e relevância do conceito de Vantagem Competitiva em Administração de Empresas, o tema ainda é fonte de debate quanto ao seu significado, mensuração, manifestação e relação com o desempenho financeiro. Este trabalho contribui com esse debate avançando em vários pontos conceituais, metodológicos e empíricos. Por meio de uma sequência de três artigos, o conceito de vantagem competitiva é revisitado propondo-se novas dimensões, sua existência é quantificada usando um modelo Bayesiano, seu dinamismo caracterizado e, por fim, as novas dimensões propostas são testadas empiricamente. O primeiro artigo contribui teoricamente com a discussão do conceito de vantagem competitiva e sua relação com o desempenho financeiro a partir de uma abordagem de criação de valor econômico. Este artigo traz uma contribuição metodológica ao elaborar um modelo hierárquico Bayesiano bidimensional para medir a existência da vantagem competitiva a partir do desempenho financeiro e uma contribuição conceitual ao propor duas novas dimensões do conceito (momentum e consistência). O segundo artigo aplica o modelo proposto no primeiro a uma base de dados de empresas norte americana, cobrindo o período de 1995 a 2011. Esse artigo traz contribuições empíricas ao quantificar a existência e a dinâmica da vantagem competitiva oferecendo uma topografia do tema no mundo real. Os resultados indicam que a manifestação da vantagem competitiva não é tão rara quanto apontada em estudos anteriores e que o grau de raridade depende fortemente do setor. A implicação para a teoria e para a prática é uma revisão da importância do setor frente às teorias que focam os recursos internos da empresa, como a visão baseada em recursos. Os resultados também demonstram e caracterizam como lucratividade e crescimento são conjuntamente necessários para avaliar a presença da vantagem competitiva e influem na sua dinâmica de forma diferenciada. O terceiro artigo operacionaliza as novas dimensões do conceito de vantagem competitiva propostas no primeiro artigo e testa sua ocorrência e capacidade de prever a mobilidade do estado competitivo numa visão longitudinal. Os resultados indicam que a inclusão das novas dimensões potencializa a predição do status competitivo futuro das empresas.

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PIANCATELLI, CHIARA. "Arte & Marketing: Nuove metodologie di engagement dei visitatori tramite new media e branding." Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57880.

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Il processo di digitalizzazione sta influenzando il modo in cui l'arte viene veicolata, rendendone la sua fruizione più interattiva e dinamica e portando le istituzioni artistiche e culturali a riconoscere un’enorme importanza alle leve strategiche del mondo del marketing. In particolare, il primo paper mira a comprendere, attraverso il caso studio ‘Artvisor’ come le organizzazioni artistiche e culturali abbiano avviato un processo di disintermediazione attraverso dispositivi digitali riconoscendo un ruolo centrale alle nuove tecnologie nell’ambito della gestione artistica. L'obiettivo del secondo lavoro è esaminare le dimensioni di brand trustworthiness, perceived quality e visitor satisfaction considerate componenti chiave nella prospettiva dello studio del comportamento del visitatore in una logica esperienziale della visita museale. Con il terzo paper viene analizzato nello specifico il ruolo delle nuove tecnologie in relazione alla dimensione dell’engagement nell'era dei selfie, dei social media, dei dispositivi digitali e dei social network.
The digitalization process now occurring in many sectors has influenced the way that art is consumed and has contributed to making arts consumption more interactive and dynamic recognizing a huge importance to the role of marketing. The general purpose of the proposed research is to develop an understanding of how people engage with arts in the digital era through digital devices and social networks and how important it is to recognize a role to proper marketing strategies. In particular, the first paper aims to understand how arts organizations are starting to decouple their structures and to initiate a disintermediation processes through digital devices: the example of ‘Artvisor’ allows the author to examine how a gallery might face the digitalization process with the goal to identify sensitive areas within the online arts experience which arts administrators need to be conscious of as we enter a more dynamic era of art consumption. The object of the second paper is to examine the role of brand trustworthiness, perceived quality and visitor satisfaction as antecedents of consumer behavioural intentions in a museum context and developed a research framework to investigate the relationships among all the construct taken into consideration. The object of the third paper is to deal with the role of the new technologies in the arts management context to understand how people engage with art and culture in the era of selfies, social media, digital devices and social networks.

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PIANCATELLI, CHIARA. "Arte & Marketing: Nuove metodologie di engagement dei visitatori tramite new media e branding." Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57880.

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Il processo di digitalizzazione sta influenzando il modo in cui l'arte viene veicolata, rendendone la sua fruizione più interattiva e dinamica e portando le istituzioni artistiche e culturali a riconoscere un’enorme importanza alle leve strategiche del mondo del marketing. In particolare, il primo paper mira a comprendere, attraverso il caso studio ‘Artvisor’ come le organizzazioni artistiche e culturali abbiano avviato un processo di disintermediazione attraverso dispositivi digitali riconoscendo un ruolo centrale alle nuove tecnologie nell’ambito della gestione artistica. L'obiettivo del secondo lavoro è esaminare le dimensioni di brand trustworthiness, perceived quality e visitor satisfaction considerate componenti chiave nella prospettiva dello studio del comportamento del visitatore in una logica esperienziale della visita museale. Con il terzo paper viene analizzato nello specifico il ruolo delle nuove tecnologie in relazione alla dimensione dell’engagement nell'era dei selfie, dei social media, dei dispositivi digitali e dei social network.
The digitalization process now occurring in many sectors has influenced the way that art is consumed and has contributed to making arts consumption more interactive and dynamic recognizing a huge importance to the role of marketing. The general purpose of the proposed research is to develop an understanding of how people engage with arts in the digital era through digital devices and social networks and how important it is to recognize a role to proper marketing strategies. In particular, the first paper aims to understand how arts organizations are starting to decouple their structures and to initiate a disintermediation processes through digital devices: the example of ‘Artvisor’ allows the author to examine how a gallery might face the digitalization process with the goal to identify sensitive areas within the online arts experience which arts administrators need to be conscious of as we enter a more dynamic era of art consumption. The object of the second paper is to examine the role of brand trustworthiness, perceived quality and visitor satisfaction as antecedents of consumer behavioural intentions in a museum context and developed a research framework to investigate the relationships among all the construct taken into consideration. The object of the third paper is to deal with the role of the new technologies in the arts management context to understand how people engage with art and culture in the era of selfies, social media, digital devices and social networks.

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Silva, Luiz Fernando da. "Criação de valor para os acionistas pós-abertura de capital no segmento brasileiro de locação de veículos." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/1246.

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The segment of vehicles rental is characterized as an industry that requires intensive, long-term capital for the financing of the renewal of its fleet and implementation of growth strategies. Going public is a good alternative of access to one s own capital, once the funding cost should be lower, in theory. The adoption of this financing strategy depends on principles and good corporate governance practices that are necessary for entering in the differentiated segments of corporate governance of Bovespa (São Paulo State Stock Exchange). The globalization of the markets is compelling companies to focus their attention on the management based on performance measures to check if the company and its administrators are creating value for the shareholders. In a world with fast changes, where the search for results is constant, the aggregated value aspect has been more and more questioned and debated at companies. This dissertation's purpose is to determine if a Brazilian company within the vehicles rental going public can generate value to its shareholders and increase its wealth. In order to do that, this work studied and presented results on the following aspects: the first one, a research on the vehicles rental sector in Brazil, checking, among other items, the scenery, its indicators and perspectives for 2007; the second, a determination of the history of the company Localiza Rent a Car, case study object, presenting its governance model, mapping the best corporate governance practices recommended by IBGC and by CVM in order to check the adhesion level; third, an analysis of the results disclosed by Localiza before and after OPA; and, finally, an analysis of the capital cost and the EVA® , checking if the cost of source of funds diminished and if value was generated to the shareholders after going public. Through the results obtained, we can affirm that, after OPA, Localiza generated value to its shareholders and increased its wealth, and the cost of source of founds also diminished; however, we cannot attribute this growth only to going public, because of the diversity of variables that impact the segment of vehicles rental
O segmento de locação de veículos caracteriza-se como uma indústria que requer capital intensivo de longo prazo para financiamento da renovação de sua frota e implementação de estratégias de crescimento. A abertura de capital em bolsa de valores apresenta-se como uma boa alternativa de acesso a capital próprio, uma vez que o custo de captação em tese deveria ser menor. A adoção dessa estratégia de financiamento depende de princípios e boas práticas de governança corporativa necessários para o ingresso nos segmentos diferenciados de governança corporativa da Bovespa. A globalização dos mercados está obrigando as empresas a focarem sua atenção para a gestão baseada em medidas de desempenho para verificar se a empresa e seus administradores estão criando valor para os acionistas. Num mundo de rápidas mudanças, onde a busca por resultados é uma constante, o aspecto valor agregado tem sido cada vez mais questionado e discutido nas empresas. A presente dissertação teve por objetivo verificar se a abertura de capital de uma empresa brasileira do segmento de locação de veículos pode gerar valor aos seus acionistas e aumentar suas riquezas. Para tanto este trabalho estudou e apresentou resultados sobre os seguintes aspectos: o primeiro, uma pesquisa sobre o setor de locação de veículos no Brasil, verificando, entre outros itens, o cenário, seus indicadores e perspectivas para 2007; o segundo, um levantamento da história da empresa Localiza Rent a Car, objeto do estudo de caso, apresentando seu modelo de governança, mapeando as melhores práticas de governança corporativa recomendadas pelo IBGC e pela CVM para verificar seu nível de adesão; em terceiro, uma análise dos resultados divulgados pela Localiza antes e após a OPA; e em quarto e último, uma análise do custo de capital e do EVA® , verificando se o custo de captação de recursos diminuiu e se foi gerado valor para seus acionistas após a abertura de capital. Através dos resultados obtidos podemos afirmar que após a OPA a Localiza gerou valor para os seus acionistas e aumentou suas riquezas, além do custo de captação de recursos ter diminuído, entretanto, não podemos atribuir este crescimento somente a sua abertura de capital, devido à diversidade de variáveis que atingem o setor de locação de veículos

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Garcia, Karine. "Impacts de la co-création sur la valeur du produit par la mesure du consentement à payer et la valeur perçue : une application à un nouveau produit alimentaire." Thesis, Montpellier, 2016. http://www.theses.fr/2016MONTD022.

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Ces dernières années, de nombreux travaux académiques et managériaux ont souligné l‘intérêt d‘impliquer des consommateurs dans la conception de l‘offre des entreprises. Cette approche, qui fait l‘objet du premier chapitre de ce travail doctoral, conduit inévitablement à se poser la question suivante : les entreprises qui mettent en oeuvre ce type d‘action ont-elles intérêt à informer les consommateurs « spectateurs » qu‘une offre a été co-créée avec des pairs consommateurs ? La méthodologie expérimentale dans le domaine de l‘alimentaire a été privilégiée. Une méthode d‘achat réel de mesure du consentement à payer a été complétée par une approche par la valeur perçue. En outre, il a été introduit une expérience de consommation. Les résultats soulignent que l‘information est valorisée par les consommateurs en situation de première exposition. L‘information a une influence positive sur la valeur perçue du produit et les composantes émotionnelles et utilitaires du produit. Le consentement à payer suit la tendance prévue : les répondants accordant en moyenne un prix supérieur au produit conçu avec les consommateurs par rapport au produit conçu uniquement par l‘entreprise. En revanche, aucun effet n‘a été observé après expérience de consommation. Cette recherche souligne qu‘il est pertinent de communiquer cette information lors du lancement d‘un nouveau produit, même si elle ne produit aucun effet sur l‘expérience de consommation. A l‘issue de ce travail doctoral, les contributions théoriques permettant d‘éclairer la littérature sur les effets de cette information sont soulignées. Des contributions managériales sont également formulées à l‘attention des praticiens du marketing
Last years, many academic and managerial studies stressed the importance of involving users in the design of new products. This focus, which is the subject of the first chapter of this doctoral work, inevitably raises the following questions: Do the companies, which implements this type of process, have an interest in informing passive consumers that their offering was co-created with their counterparts? An experimental methodology in the food sector was implemented. A real purchasing method to measure the willingness to pay (BDM protocol) has been supplemented through a multidimensional approach of perceived value. In addition, a consumption experience was introduced in this study. The results highlight that consumers at first exposure value the information. The information has a positive influence on the perceived value through the emotional components and utilitarian product outcomes. The willingness to pay follows the expected trend: respondents are willing to pay more for a product labelled designed with consumers than for the product designed solely by the company. In contrast, no effect was observed after the consumption experience. This research underlines the relevance of communicating this information when launching a new product, even if it has no effect on the consumption experience. At the end of this doctoral work, theoretical contributions to illuminate the literature on the effects of this information are highlighted. Managerial contributions are also made to the attention of marketing practitioners

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Li, Zhen. "INVESTIGATION OF CHARGING INFRASTRUCTURE FOR ELECTRIC VEHICLES : - A case study of Beijing." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-263917.

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Promoting the use of electric vehicles (EVs) has become an important measure to solve the environmental issue in China. In Beijing, the number of EVs has increased rapidly during recent years. In parallel, an extensive charging infrastructure has been deployed. However, most charging infrastructure operators find it difficult to make a profit by only providing charging services due to the lack of a sound business model. This thesis aims to investigate the current status of charging infrastructure for electric vehicles in urban Beijing and the business models of Beijing’s main charging infrastructure operators. Furthermore, based on the empirical findings, the weaknesses in the business models are identified. Beijing was chosen as case study in which the three main operators were studied in order to identify their business models in terms of value proposition, value creation and value capture. Questionnaire and interview as data collection methods were used to collect qualitative data. The study has shown that owing to the market demand and governmental promotion, the charging infrastructure industry retains its rapid development in Beijing. Moreover, the study indicates that the EV users’ most important demands on the charging services are: safety, convenience, speed, and stability during charging. The services need to be delivered at a reasonable price, and this is the development orientation for the charging operators. The business models of the three main charging infrastructure operators are almost identical, as all of them both manufacture and deploy charging piles as well as deliver charging services. They create and capture value by providing charging piles and service as well as various services based on mobile apps. Furthermore, through the investigation and analysis of their business models, five weaknesses in the business model have been identified: the slow pace of technology adoption, high initial investment requirements, few revenue streams, high cost for both internal personnel and external contractors, and insufficient information from App/mobile platform.
Att främja användningen av elbilar har blivit en viktig åtgärd för att lösa miljöproblemet i Kina. I Peking har antalet elbilar ökat snabbt de senaste åren. Parallellt har en utbyggnad av laddningsinfrastruktur skett. De flesta laddningsinfrastrukturoperatörer har dock svårt att göra vinst genom att endast tillhandahålla laddningstjänster på grund av bristen på en sund affärsmodell. Denna avhandling syftar till att undersöka den nuvarande situationen för laddningsinfrastrukturen för elbilar i Peking samt affärsmodellerna hos Pekings främsta laddningsinfrastrukturoperatörer. Enligt de empiriska resultaten identifieras svagheterna i affärsmodellerna. Peking valdes som fallstudie där de tre huvudoperatörerna studerades för att identifiera deras affärsmodeller i fråga om värderbjudande, värdeskapande och värdefångst. Frågeformulär och intervju som datainsamlingsmetoder användes för att samla in kvalitativa data. Studien har visat att, på grund av efterfrågan på marknaden och statens främjande behåller laddningsinfrastrukturbranschen sin snabba utveckling i Peking. Dessutom visar studien att elbilanvändarnas viktigaste krav på laddningstjänsterna är: säkerhet, bekvämlighet, hastighet och stabilitet under laddning. Tjänsterna måste levereras till ett rimligt pris, och detta är utvecklingsorienteringen för laddningsoperatörerna. Affärsmodellerna för de tre huvudoperatörerna är nästan identiska, eftersom alla tillverkar och distribuerar laddstolpar samt levererar laddningstjänster. De skapar värde genom att tillhandahålla laddningspolar och service samt olika tjänster baserade på mobilapp. Vidare, har fem svagheter identifierats genom undersökningen och analysen av affärsmodellerna: den långsamma teknikspridningen, höga initiala investeringskrav, få inkomstströmmar och höga kostnader för både intern personal och externa entreprenörer samt otillräcklig information från app / mobil plattform.

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TSAO, MENG-YIN, and 曹孟音. "Factors Affecting Television Community Value-Co-Creation and Purchase Intention of Members." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/73274605770937737792.

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碩士
銘傳大學
國際企業學系碩士班
105
In recent years, consumers use mobile Internet environment more convenient, the ways of receiving information are also more diversified. The popularity of the Internet, changing the behavior of consumers in the film and television entertainment media, enterprises to put forward the value of creating a new model, through the interaction of the entire value to create a reciprocal action. Based on the theories of perceived playfulness, virtual community, value co-creation and purchase intention, this study explores the value co-creation and purchase intention of members and television industry community. The main research object of this study was the community members of the film and the television fan community, and the data of 390 valid questionnaires were collected. The model proposed by this study was verified by Smart PLS (Partial Least Squares) statistical analysis. The empirical results show that the perceived playfulness and the virtual community of the film and television fan community will positively affect the film and television of value co-creation, and the film and television of value co-creation will create a continues participation intention to enhance the continues participation intention of members, so that consumers have the desire to buy. This study looks forward to the film industry and the operators of and television fan community.

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Chen, Hui-Shan, and 陳卉姍. "The Effects of Co-creation Value Experience on Purchase Intention-Brand Image and Perceived Value as Mediators." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/k28898.

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碩士
實踐大學
企業管理學系碩士班
103
Today’s competition pressures was woken by the innovative. The innovation of thinking, theory and concept not only increasing but also updating always. But these continuous progressing products cannot fully satisfy customer’s needs. Only demander knows how to really satisfy their needs. Therefore, Co-creation Value of the Experience can develop products by using customer’s creativity and thinking pattern. It’s make customer’s participation became the value of manufacturer. Completely transform the manufacturing value becomes irreplaceable competitive. While manufacturer become positive image by using the pattern, demander’s sense of value will increasing, in order to enhance consumers purchase intention. This study investigated the relationships between the co-creation value experience, brand image, perceived value and purchase intention, based on journeykaffe. A questionnaire was designed to survey people whose can make their consumption decision. A total of 628 questionnaires were received by internet convenience sampling. Among them, 617 questionnaires were valid and analyzed. The results were : (1) Co-creation value experience has a positive impact on brand image. (2) Co-creation value experience has a positive impact on perceived value. (3) Brand image has a positive impact on purchase intention. (4) Perceived value has a positive impact on purchase intention. (5) Brand image is a mediating variable between co-creation value experience and purchase intention. (6) Perceived value is a mediating variable between co-creation value experience and purchase intention.

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CHEN, YI-TING, and 陳憶婷. "An Assessment of Value Creation Impact on Runner’s Behavior Intention to Wearable Devices." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83499969315285221178.

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碩士
國立高雄餐旅大學
旅遊管理研究所
104
Wearable device is micro-electronic devices that could put on the body and go out to do activities. It has been widely used in medical monitoring and sports and leisure activities. In particular, the issues related to movement of wearable devices has gradually taken seriously, but empirical investigations of consumer purchases and usage of the wearable device are still limited.The goals of this study was focus on the innovation diffusion theory to explore perceived value different levels of functional value, hedonic value and social value three facets. The targeted sample was road race participants who had wearable devices experience. Questionnaire distributed non-probability sampling method of judgmental sampling questionnaire. Total 252 questionnaire for road run participants. After data collection, we use the Statistical Product and Service Solutions, SPSS and Partial Least Squares, PLS is implemented to analyze the validation of the research structure.The result that (1) Innovation Caracteristic has a significant effect utilitarian value, hedonic value, and social value; (2) Utilitarian value and hedonic value are primary antenccedent of behavior intentions; (3) Price, features and runner’s evaluate which major facter impact user buying the wearable devices; (4) The wearable devices prices between NT$ 6,000~10,000 was accepted; (5) Features of the wearable devices must have GPS, distance and pace; Therefore the development of units in the development of related technologies should consider “ what features to attract consumers to use” and “how to combine community and communication”.

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Huang, Shu-Zih, and 黃淑姿. "A Study of The Relationship Between Value Creation in Mobile Service and Behavior Intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/4pgu8g.

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碩士
國立高雄第一科技大學
行銷與流通管理所
96
With the emergence of high speed wireless network technologies and the increasing market penetration of mobile phones the telecom industry’s interest in using this medium as a means of marketing communication is rising. Compared in Japan, Europe, and the United States, the service of mobile phone in Taiwan is growing. Therefore, the key point of telecom company now is to aim the consumer needs, and improve the value of the mobile phone service. Base on Means-End model, the authors develop a framework that incorporates five mode-specific benefits and cost the extended from innovation diffusion theory. The benefits is about time convenience, service compatibility, trialability, and observability – as well as two costs – perceived risk and cognitive effort – as antecedents of perceived value(utilitarian value, hedonic value, and social value). Further investigate the relationship between perceived value and behavior intention. The research employs questionnaire survey with 475 usable questionnaires and use AMOS6.0 to verify the research model. The research results are as follows: (1)Value creation in mobile service, service compatibility and observability have a significant effect on utilitarian value; observability and trialability have a direct effect on hedonic value; observability and time convenience have a significant effect on social value. Furthermore the perceived risk reduces the utilitarian value and social value, and cognitive effort reduces utilitarian value. (2)Value creation on behavior intention, both utilitarian value and hedonic value are the primary antecedents of behavior intention, the social value significantly affects the reference intention. The major contribution of this study is to suggest new perspective in investigating the influential of value creation on behavior intention, and to examine which innovation characteristic will influence value. Finally, The article concludes with implications for service provider as part of mobile service, and directions for future research.

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Hsieh, Pei Shan, and 謝佩珊. "Patient Loyalty, Value Co-creation Behavior, and Intention to Use in Healthcare Service Contexts." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/43257402102009891991.

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博士
國立清華大學
科技管理研究所
103
Patient loyalty is crucial within a capitation payment scheme, especially when patients are granted freedom to choose among alternative providers, e.g., in Taiwan. A service provider can take the part of the amount paid as profit if the patient uses few services, and has to absorb the excessive expenses if the patient consumes services the cost exceeding the reserved. As a result, the success of the capitation payment scheme needs to tackle two major issues patient loyalty and the information asymmetry between patients and the hospital. This dissertation includes three main themes organized as follows. First, we explain the proposed conceptual model along with relevant research pertaining to patient loyalty, patient experience, service encounter and patient co-creation behavior. The aim of the second theme is to justify the role played by each encounter of perceived service quality and hospital image in the explanation of co-creation behavior in the context of the healthcare services offered by a hospital. We collected data about patients of different clinics in a regional hospital (Cardinal Tien Hospital: CTH) in northern Taiwan for the first and second theme. Finally, in the third theme, through the scenario-based survey method, we investigate patients’ revisit intention to a hospital after they know about their affiliation with the specified hospital via the capitation system. This research discovered that patients’ experiences in different healthcare service encounters with different patient citizenship behaviors affect the loyalty to the corresponding service providers (e.g., hospitals). Patients’ perceived value and trust from different service encounters also affects their value co-creation behaviors. From the scenario-based survery, we identified that siganaling instittuionalized service information and the patient-centered care service information policy significantly affect patients’ intention to use the service provided by the healthcare service provider comparing with signialing no or either one information item. The results imply that a healthcare service provider such as a hospitial can allocate resources for different service encounters in order to maintain patients’ loyalty and value co-creation behaviors. The provision of the information in institutationlized service (e.g., capitation payment scheme) and the patient-centered service (e.g., e-healthcare service) could increase patients’ intention to use the services provided the healthcare service provider. In summary, this research contributes not only to the academic literature but also to the managerial implications to healthcare service. However, the findings of this study are obtained only in a snapshot of a time flow. There is a need for longitudinal studies to develop patient behavior model in future.

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Hampshire, Leyth Hashem Hayder Saleh A., and 韓萊斯. "Designing a Social Value Creation Model for the New Age Sharing Economy." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3r9ba7.

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碩士
輔仁大學
國際創業與經營管理學程碩士在職專班
107
The sharing economy has been at the forefront of modern technology disruption, with businesses such as Uber and Airbnb revolutionizing both travel and hospitality. The ability for humans to take out their smartphone, tap a button and within moments have booked a beachside bungalow in Bali or requested an A-Class Mercedes to take them from A to B. However, as we explore the intelligent digital infrastructure that we have created to support human’s life we must learn to consider the impact this is having on society and culture as a whole. We must learn to look at these platforms in a new light of human connection, a way for us to build new communities, networks and even friends. This paper explores the sharing economy industry, whilst examining social value creation and corporate social responsibility. We aim to learn more about these topics in the 21st century and ask driving questions such as what true value is created in society & how a business look after the community does that it operates within. A case study approach was taken that included a set of interviews followed by in-depth discussions with stakeholders in both Airbnb & Uber, alongside end-users to truly grasp their potent positive views on this digital space. This research then looks to conclude with a social value model created for companies by the authors, that includes elements such as culture creation, leadership, innovative thinking and a start-up mindset as core pillars to value creation. Finally, a roadmap of a managerial application strategy is drawn up with human culture creation at the core, so any leader, manager or CEO can take reigns on building social value into the business and into the world.

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Hsu, Chia-Shan, and 許嘉珊. "Feasibility Studies in the Value Creation of Hotel Industry by Applying New Technologies." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/btdeu3.

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碩士
國立彰化師範大學
企業管理學系
107
The new emerging technologies have been highly paid attention by hotel industry on the recent years. The research intends to apply new and advanced emerging technologies to the hotel operations by combing AI, RPA and intelligent technologies to revolutionize the management of travel and tourism market aiming at generating new business miracle. Doswell and Gamble (1979) indicated that the curiosity of tourists will be excavated by combining new technologies and using in the daily hotel operation to serve consumers and customers. 　　The questionnaires will be designed to interview the respondents to get the quasi-qualitative data. The pre-testing processes will be conducted to interview the consumers of tenants and ask them to provide valuable and useful information including what kinds of new technological products should be using in the daily hotel operations in order to attract customer attention to lodge aiming at revising the design of questionnaires. 　　The results show most of tourist owners consider that the practitioners are so conservative that still use the labor forces as the main dispatching manners to conduct the daily operations. However, a small & simple technology may be considered to be used sometimes on Taiwan travel market. Indeed, cheaper labor force could discourage the adoption of new technologies. After some years later, the idea may be changed. Meanwhile, the adoption of new technologies on the hotel industry is the new trend.

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Warmerdam, Mathilde Margareta Alida. "Digital transformation in the hotel industry : maximizing value creation by leveraging new digital technologies." Master's thesis, 2020. http://hdl.handle.net/10400.14/29685.

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Hotels can leverage digital transformation to improve guest experience and maximize value creation. However, even though the urge to digitally transform is increasing, many hotels are still struggling to get clear business benefits from new digital technologies. This research aimed to gain insight on how new digital technologies can be leveraged to deliver a compelling guest experience. Primary research in the form of expert interviews was conducted and was enriched with insights obtained from secondary research. Both the primary and secondary research contributed to insights in industry adoption trends of new digital technologies, best practices and potential use cases. Moreover, this study found that by leveraging new digital technologies, hotels can keep up with competitors, address the increasing demands of consumers and improve operational efficiencies. These insights will be useful to decision makers in the hotel industry as they will provide practical guidance to leverage new digital technologies to maximize value creation. This is important because hotel leaders who embrace digital transformation will see boosts in their operations, customer relations and business models.
Os hotéis podem aproveitar a transformação digital para melhorar a experiência dos hóspedes e maximizar a criação de valor. No entanto, embora a necessidade de transformação digital esteja a aumentar, muitos hotéis ainda estão a lutar para obter benefícios comerciais claros das novas tecnologias digitais. Esta dissertação teve como objetivo obter uma visão de como as novas tecnologias digitais podem ser alavancadas para proporcionar uma experiência convincente aos hóspedes. A pesquisa primária, na forma de entrevistas com especialistas, foi conduzida e enriquecida com insights obtidos a partir de pesquisas secundárias. Tanto a pesquisa primária quanto a secundária contribuíram para o conhecimento das tendências de adoção das novas tecnologias digitais pela indústria, das melhores práticas e dos casos de potencial uso. Além disso, este estudo mostra que, alavancando as novas tecnologias digitais, os hotéis podem acompanhar a concorrência, atender às crescentes demandas dos consumidores e melhorar a eficiência operacional. Mais especificamente, os hotéis devem implantar um aplicativo móvel, tecnologias in-room, análise de dados e chatbot para o conseguir. Essas perceções são úteis para os tomadores de decisão na indústria hoteleira, pois fornecerão orientação prática para alavancar novas tecnologias digitais a fim de maximizar a criação de valor. Isto é importante pois os líderes hoteleiros que abraçam a transformação digital verão um impulso nas suas operações, relações com clientes e modelos de negócios.

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Martins, Carla Sofia Carvalho. "value co-creation through online communities in the context of new social media sites." Doctoral thesis, 2014. https://repositorio-aberto.up.pt/handle/10216/84717.

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Fortunato, Vera Lúcia Marafona. "Fostering value co-creation in service systems: Designing a new platform for technical magazines." Master's thesis, 2016. https://hdl.handle.net/10216/88767.

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Martins, Carla Sofia Carvalho. "value co-creation through online communities in the context of new social media sites." Tese, 2014. https://repositorio-aberto.up.pt/handle/10216/84717.

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Fortunato, Vera Lúcia Marafona. "Fostering value co-creation in service systems: Designing a new platform for technical magazines." Dissertação, 2016. https://hdl.handle.net/10216/88767.

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LI, HSING YI, and 李星儀. "The Effects of Co-creation Value Experience on Repurchase Intention-Brand Image and Customer Participation as Mediators." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/z949ux.

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碩士
實踐大學
企業管理學系碩士班
103
The marketing has changed in the world. Every company need to provide services to customers. Furthermore the marketing model comes from traditional way to experience value of co-creation. Customers consider the self-participation to produce and give the successful to company. Enterprises can got the customer responses to improve and rapidly know the customer needs in this marketing model. They can get a well relationship between and customers to create a friendly and kindly connection. It can also improve the identification to the brand. When enterprise owns the identification from customers, it will enhance their desire to repurchase. The purpose of this study is to investigate the relationships among co-creation experience value, brand image, customer participation, and repurchase intention. The research brand is ‘‘Journey Koffe’’ in Taipei. The study collected 383 questionnaires. And 366 valid questionnaires were analyzed. The results were as follows: 1.Co-Creation Value Experiential had positive effect to Brand Image. 2.Co-Creation Value Experiential had positive effect to Customer Participation. 3.Brand Image had positive effect to Repurchase Intention. 4.Customer Participation had positive effect to Repurchase Intention. 5.Brand image was a mediating variable between Co-Creation Value Experiential and Repurchase Intention. 6.Customer Participation is a mediating variable between Co-Creation Value Experiential and Repurchase Intention.

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42

Lee, Wan-Hsuan, and 李宛軒. "A study on the relationship between value co-creation and we-intention of sports virtual community members." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/45607680378847039008.

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碩士
國立雲林科技大學
資訊管理系
102
With economic development, after no shortage of material support, there is a growing emphasis on people’s leisure life. As a result, the prevalence of sports can not only improve physical health, but also create economic benefits. To achieve this goal, numerous sport fans clubs have been established for the purpose of enhancing fans’ relationship and loyalty. Under rapid development of information and communication technologies, sport fan clubs are generally operated as virtual communities (VCs). Consequently, VC members’ value co-creation behavior and related we-intention become an important research issue. This study bases the facebook fan group associated with Chinese Professional Baseball League as representative sport VC to investigate the relationships among members’ value co-creation, cohesion, commitment, and we-intention. With total of 351 valid samples collected from convenient sampling and analyzed by AMOS 21.0, major results can be described as follows: (1) customer participation behavior has significant positive effects on customer citizenship behavior, (2) customer citizenship behavior has significant positive effects on cohesion and commitment, (3) cohesion has significant positive effects on commitment and cohesion, and (4) commitment and attitude have significant positive effects on we-intention. Based on these findings, this study provides insightful suggestions on strategies to promote value co-creation and we-intention.

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43

KO, YU-CHIEN, and 柯宇謙. "The Study of Customer Engagement and Customer Value Creation Towards Sponsor Satisfaction and Sponsor Intention on Crowdfunding Platforms." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3jywce.

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碩士
國立東華大學
企業管理學系
105
Crowdfunding platforms gains popularity in recent years, and be treated as a newest way of raising fund for start-up companies. In Taiwan, the reward-based crowdfunding platform is the most active and steady growing up every year. Owing to different kinds of crowdfunding cases, it’s more difficult for the starter to stand out from the others. In crowdfunding platforms, except for the platform part and starters, sponsors play a really important role. This study is aim to stand in sponsors’ shoes and view customer value creation and sponsor’s satisfaction as factors effecting funding intention. More in researching crowdfunding platforms’ interaction and sponsors’ customer engagement toward crowdfunding platforms and how much the trust between cases and sponsors, cases’ novelty and perceive risks effect sponsorssatisfaction. As a framework for exploring the funding intention.

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44

Lin, Shao-Kai, and 林邵楷. "Value Co-Creation and the Effects on Customer Behavioral Intention: A Case of Live Streaming Platform in Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/wpqy73.

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碩士
元智大學
經營管理碩士班(企業管理與服務科學學程)
106
Adopting the idea of value co-creation, the service exchange between customers and service providers can be interdependent and interconnected. Moreover, service-dominant logic suggests to replace the good-dominant logic and creates more service values. Service providers can create new services through cooperation with customers and exchanging ideas. This study intends to propose a model to discuss and examine the interrelationships among value co-creation, customer experience management, and the use of the live streaming platforms in Taiwan. Three influential factors of customer experience were suggested in this study, such as entertaining, interactive and self-reference. Several hypotheses were proposed on the case of audiences participate in the live streaming platforms in Taiwan. The cooperation among live streaming platform, anchors and audiences creates the new content and service to enhance viewers and then become a more popular live streaming platform and anchors.

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45

Tai, Chung-Yi, and 戴仲宜. "A Study of Relationship Between Work Value and Employment Intention On New Nursing Graduates." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/89882546375815985995.

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碩士
臺灣大學
醫療機構管理研究所
98
It has been a global question about the nursing manpower insufficient, and our country is no exception for that. People had made the most effort to solve this predicament for many years. In fact, it is enough for the nursing staff training to count every year, but not engaged in the nursing work after graduating, which is one of the important factors causing manpower to be in short. Many studies discussing the key factor of influencing employment intension, often find that the '' work value '' occupies quite important position. The purpose of the study is that by confirming the work value of the new nursing graduates, to understand and predict their clinical employment intension, then to facilitate the preparation in employment coaching of nursing schools and hospitals. A cross-sectional survey was conducted by using constructive questionnaires, and the population attends to the new graduates of every nursing educational system in the whole country. The researcher takes three schools out in every nursing educational system by way of simple random sampling. The research was conducted from April 15 of 2009 to May 22 of 2009, which distributed 498 questionnaires. Finally, 473 valid questionnaires were collected, and the valid response rate was 94.98%. The relationship between employment intension and work value was analyzed by Logistic regression. The research found that, under controlling the demographic variables, work value '' stable and avoiding anxiety orientation '' is the apparent prediction to the employment intension, thus the higher scores of the '' stable and avoiding anxiety orientation '' is, the higher intension of employment. It also found that students who are interested in nursing get the higher employment intension. Propose the following suggestions according to the result of the research: schools can increase the number of students on admission test, in order that more students who are interested in nursing can be recruited. Subsequent researcher while carry on the same kind of topic, can conduct the researches by different study methods or statistics methods for the relevant factors of new nursing graduate''s employment intension, and the direction of policy establishing.

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46

Chung, Jay, and 鍾杰. "An Empirical Study of the Effects of Value Creation and Habit on Continuance Intention to Use 3G Mobile Internet." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/94917523414478920059.

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碩士
國立中正大學
資訊管理所暨醫療資訊管理所
97
The maturity of wireless technologies leads to vigorous development of mobile commerce. Although consumers can get better convenience and flexibility in the use of Mobile Internet (M-internet) services, the acceptance of consumers is still low.Therefore, the principal assignment of M-internet service provider is to focus on what consumers really need, and strengthen the perceived value of M-internet. This study regards M-Internet as a Information and Communication Technology, and examines the continued use of M-Internet services from value maximization perspective. In our study, the 351 valid respondents were collected via internet survey and analyzed using structural equation modeling (SEM) with partial least squares approach. The result of this research shows that users can strengthen value perception and satisfaction by increasing benefits or lower costs when using M-Internet services and thus increase the intention of continued use. Furthermore, the more people get used to M-internet service, the more willingness of continued use they have.

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47

Daamen, Alexander. "Co-creation vs. mass customization in fashion industry : understanding new shoppers’ differential perceived value and preferences." Master's thesis, 2015. http://hdl.handle.net/10400.14/18753.

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Emerging literature highlights the importance of implementing user innovation in existing new product development as the offline fashion industry is stagnating. Co-creation and mass customization, denoted as an active collaboration process between fashion retailers and consumers, are user innovative concepts. There is little known how different shopper types embrace the final product outcomes of both concepts. Therefore, this research study aims to examine the differential effects on perceptions and preferences different shopper groups have towards user innovative fashion concepts. Shoppers’ perceptions were measured by quality innovativeness, and social status, whereas preferences were assessed by attractiveness and purchase intentions. Factor and Cluster analysis was conducted to identify a new shopper typology of six heterogeneous shopper types coupled with their shopping behaviour. In this between-subject research, each shopper’s perceptions and preferences on mass customized and co-created products have been assessed by using the two-way ANOVA technique. In general, it revealed that the personalized and risk-averse shopper tends towards co-creation in fashion, whereas the price-conscious one tends towards mass customization. The convenience and conventional as well as the individual shopper might not be appropriate target segments for fashion retailers. By understanding the outcomes of this study, fashion retailers can extent their product portfolio and adapt their positioning strategies to accelerate business with the help of user innovation concepts. Limitations and opportunities for further research are also discussed.

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48

林紜亘. "Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/56822289276791813850.

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碩士
國立政治大學
企業管理研究所
92
This study is an exploratory research. By reviewing literature and studying the two Japanese cases -JASCO and Origin, a conceptual framework of proposal-type management is constructed. Proposal-type management requires the alignment of market orientation and entrepreneurship orientation cultures, and must be supported by the top management. Under the coordination of the two cultures, the organization will have the abilities to discover the latent and unexpressed needs of the customers, and develop the necessary technologies, which can be used to meet the new needs, in good time. Therefore, the match of the cultures can catalyze the match of the new needs and the new technologies to generate a proposal, which can be further proposed to the customers. Because the proposal is based on thorough understanding the true needs and the desired value of the customers, it is affirmed to create superior customer value, achieve customer success, fulfill the highest customer satisfaction, and impress the customers. Through superior customer value creation, the firm will acquire the competitive advantages, including value creation, change, and leadership. Proposal-type management is a kind of market-driving organizational operation in nature, which inferred that it is a way of customer value creating under the new thinking of market orientation. The core value of proposal-type management lies in creating a new market. Under the cultural coordination of market orientation and entrepreneurship orientation, the firm has the will and capacity to match the new needs and the new technologies precisely and then create a new market. It can make the firm develop the insight into new market opportunity and the necessary abilities to fulfill it. Consequently, the firm can seize the market opportunity and gain the first-entry advantage by entering the new market in advance of the competitors. In order to survive in the intensive competition and to seize the new market opportunity, the firms in Taiwan should implement proposal-type management, which is helpful to drive market and acquire the globally competitive capabilities. It could also help the firms in Taiwan get rid of the fate of OEM and create high value-added products.

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Chiu, Wan-Ting, and 邱琬婷. "Using Real-Time Delphi to discuss the Co-creation and Value-added of New Product Development." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/11141077026402550335.

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碩士
元智大學
服務與科技管理研究所
98
New product development is an important strategy for a company to create the value. In these decades, the process of new product development has changed a lot; customers are no longer just playing the role of purchasing, and have become the partners for the companies to develop new products. Customers and suppliers co-create products can more satisfied the customers need and reduce the production period. This approach can achieve the purpose of suppliers and demands to co-create value and value-added. This study establishes a platform called “Service Foresight”, including of “on-line Delphi” and “real-time Delphi.” We invited relevant in-flight entertainment experts to participate in new product development discussion, and compare the results of the two methods of questionnaire to evaluate the existence of co-creation and value-added. Furthermore, we apply key strategies for the successful involvement of customers on the co-creation presented by Kristensson et al (2007) to design a co-creation questionnaire to measure the value of this platform. After data analysis, the platform results show that the consensus of product items increased by real-time Delphi discussion, thus real-time Delphi will help suppliers and demands to achieve consensus. In addition, the results of co-creation questionnaire also show that experts agree the platform can achieve co-creation.

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50

CHANG, YA-CHU, and 張雅筑. "The effects of company support for customer involvement in innovation on perceived value: The role of customer co-creation intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/f79ph8.

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Dissertations / Theses on the topic 'New Value Creation Intention'

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