Dissertations / Theses: 'New products Planning'

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Kokkonen, T. (Tatu). "Business case sales planning concept for new products and product portfolio." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201710112974.

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Companies are demanded to introduce new products to market in order to satisfy diverse customer needs and be competent in relation to competitors. In addition to traditional, full-scale new product development (NPD), lighter development models have recently been researched. Rapid product development (RaDe) is a new agile product development model aiming to aid companies to adjust quickly to changing customer needs. Whether new products are introduced by lengthy NPD or quick and agile RaDe, it should be ensured that development activities are aligned with company strategy and that new products enhance the overall profitability of the company. Business case analysis investigates the business value of a new product initiative. Generally, market assessment inputs estimations of market potential and attractiveness into the business case analysis and thus functions as the basis for anticipated sales volumes and sales prices. Expected revenues are compared with life cycle cost predictions in order to conduct financial analysis presenting the attractiveness of the new product initiative in chosen financial metrics. However, there is a lack of business case analysis methodology on product portfolio level, and this study seeks to address this research gap. This research is an explorative and qualitative case study using constructive approach. The results of this study include a concept for calculating financial metrics for new sales item so that product portfolio level changes in sales are taken into account. The developed concept seeks to be eligible for NPD- and RaDe-contexts alike. The essence of the concept is comparison of the anticipated net cash flows for the sales items that are affected by the new item’s introduction in two scenarios. In first scenario, it is assumed that the new item is not introduced at all and the anticipated net cash flows are calculated based on that assumption over the new item’s life cycle. The second scenario calculates the net cash flows for the affected items taking into account the likely impact the new item has on the sales of those items. The differences of net cash flows between these two scenarios are taken into account as a cash outflow or inflow for corresponding time period when calculating net cash flow based financial metrics for the new sales item. In addition, this study introduces a proposition of a concept for product portfolio level sales planning and follow-up. In this concept, the sales plan consists of the planned sales volumes and the planned sales prices for individual sales items. Both target setting and follow-up of actual execution should be implemented on the level of volume and price so that the unit of planning is revenue (volume * price). Targeted and actual sales figures for individual sales items are further rolled up to upper commercial product portfolio levels. This enables analysis and comparison of targeted and actual sales performance on each product portfolio level
Yritykset joutuvat esittelemään uusia tuotteita markkinoille tyydyttääkseen moninaiset asiakastarpeet ja pitääkseen itsensä kilpailukykyisenä suhteessa kilpailijoihin. Perinteisen, täyden mittakaavan tuotekehityksen (New Product Development — NPD) lisäksi hiljattain on tutkittu kevyempiä ja nopeampia tuotekehitysmalleja. Nopea tuotekehitys (Rapid Product Development — RaDe) on yksi tällaisista ketteristä tuotekehitysmalleista. Se pyrkii auttamaan yrityksiä vastaamaan uusiin asiakasvaatimuksiin nopeasti. Riippumatta siitä, kehitetäänkö uusi tuote täysimittaisella tuotekehityksellä vaiko nopealla tuotekehityksellä, tärkeää on varmistaa että kehitettävä tuote on yrityksen strategian mukainen ja todennäköisesti parantaa yrityksen kokonaistuottavuutta. Business case analyysi arvioi uuden tuoteidean liiketoiminnallista arvoa. Markkina-analyysi tuottaa yleisen markkinapotentiaaliarvion business case analyysiin ja toimii näin pohjana odotetuille myyntivolyymeille ja -hinnoille. Uuden tuotteen arvioitua liikevaihto verrataan tuotteen oletettuihin elinkaarikustannuksiin, ja tämän pohjalta koostetaan taloudellinen analyysi, joka havainnollistaa uuden tuoteidean attraktiivisuutta valituin taloudellisin tunnusluvuin. Tuoteportfolio tason business case metodologiaa ei kuitenkaan ole saatavilla, ja tämä tutkimus pyrkii täydentämään tätä puutetta. Tämä diplomityö on eksploratiivinen ja kvalitatiivinen case-tutkimus, jossa on konstruktiivinen ote. Tutkimustulokset sisältävät konseptin taloudellisten tunnuslukujen laskemiselle uudelle tuotenimikkeelle siten, että portfoliotason muutokset myynnissä otetaan huomioon. Kehitetty konsepti pyrkii olemaan hyödynnettävissä niin NPD- kuin RaDe-kontekstissa. Konseptin ydin on uuden myyntinimikkeen vaikutuksenalaisena olevien nimikkeiden nettokassavirtojen vertailu kahden skenaarion välillä. Ensimmäisessä skenaariossa vaikutuksenalaisille nimikkeille lasketaan nettokassavirrat uuden nimikkeen elinkaaren yli oletuksella, ettei uutta nimikettä tuoda ollenkaan portfolioon. Toisessa skenaariossa vaikutuksenalaisille myyntinimikkeille lasketaan nettokassavirrat huomioiden uuden tuotteen todennäköinen vaikutus näiden nimikkeiden myyntiin. Nettokassavirtojen erot näiden skenaarioiden välillä vähennetään tai lisätään kassavirtana vastaavalle ajanjaksolle, kun lasketaan nettokassavirtoihin perustuvia tunnuslukuja uudelle nimikkeelle. Lisäksi tutkimus tarjoaa ehdotuksen menetelmästä tuoteportfoliotason myyntisuunnitteluun ja myynnin seurantaan. Tässä menetelmässä myyntisuunnitelma koostuu myyntivolyymeistä ja -hinnoista yksittäisille myyntinimikkeille. Sekä tavoitteenasettelu että tapahtuneen myynnin seuranta tulisi tehdä volyymin ja hinnan tasolla siten että suunnittelun yksikkö on myyntitulo (volyymi * hinta). Tavoitellut ja toteutuneet myyntiluvut vieritetään edelleen ylemmille kaupallisen tuoteportfolion tasoille. Tämä mahdollistaa tavoitellun ja toteutuneen myynnin analysoinnin ja keskinäisen vertailun kullakin tuoteportfoliotasolla

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Hindle, Kevin, and khindle@swin edu au. "An enhanced paradigm of entrepreneurial business planning." Swinburne University of Technology, 1997. http://adt.lib.swin.edu.au./public/adt-VSWT20050802.152712.

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The research project reported in this dissertation discovered, applied and drew inferences about the utility and applicability of an enhanced paradigm of Entrepreneurial Business Planning (EBP). The project was motivated by the observation that a clear disparity existed between the teaching of entrepreneurship � in which attention to EBP has been intense and significant � and entrepreneurship research � in which attention to EBP has been negligible. Discovery commenced with development of an analytical framework suitable for classifying and analysing an EBP paradigm, should one be found to exist. This framework was created by combining the four essential ingredients of a paradigm � distilled from an analysis of several definitions of the word paradigm in appropriate contexts � with the three core roles which Mintzberg (1994) argued are the key descriptors of the function of any plan. An existing but inadequate EBP paradigm was revealed by a content analysis, conducted according to an adapted combination of the methodological prescriptions of Krippendorf (1980) and Carney (1972), of a large sample of the existing EBP normative literature: that is, prescriptions purporting to teach the reader how to write a successful Entrepreneurial Business Plan. A combination of logical critique, application of appropriate analytical models and development of grounded theory � based upon the methodology first articulated by Glaser and Strauss (1967) � resulted in production of an enhanced EBP paradigm, a complex construct embracing: (1) precise definition of application boundaries, (2) twelve laws; (3) six success rules; (4) and specified instrumentation requirements. Application of the enhanced EBP paradigm involved four research case studies embracing the case research methodology espoused by Yin (1989). Four Entrepreneurial Business Plans were written according to the prescriptions of the enhanced EBP paradigm and submitted to the marketplace. Sufficient time (between four and eight years) was allowed for results to be monitored. The four case study businesses were selected to span a variety of key attributes designed to maximise two things: (1) the ability to attribute causation of observed results (most particularly the attraction of the investment funds solicited by each Entrepreneurial Business Plan) directly the application of the enhanced EBP paradigm rather than any other possible cause; (2) the ability to make wide rather than narrow inferences about the applicability and utility of the enhanced EBP paradigm. Inferential conclusions were drawn from individual and cross-case analysis. Four points encapsulate the most significant results of the research to the community of entrepreneurship scholars and practitioners and beyond them, to the managerial community at large. (1) The research provides a basis for systematic inquiry in the field of Entrepreneurial Business Planning and a template for quality assessment of Entrepreneurial Business Plans. (2)It redresses the imbalance between research and teaching in an important field of the entrepreneurship discipline. (3)It extends the domain, credibility and utility of entrepreneurship as a discipline. (4) It is the potential generator of many practical analytical constructs and corollary theory in a wide variety of managerial fields. Extended case analysis provided two examples of domain extension and the generation of corollary theory and practice: first, in the field of �venture renaissance� (a term coined to represent the domain of all non startup applications of the enhanced paradigm of Entrepreneurial Business Planning) and second, in the field of mergers and acquisitions. These two illustrations of corollary theory and practice provide strong concluding arguments in favour of the proposition that the enhanced EBP paradigm has substantial general utility. In summary, as a result of the research reported in this dissertation, Entrepreneurial Business Planning may be regarded as a distinct grouping of integrated techniques amounting to a managerial technology for removing impediments to business growth by attracting necessary investments on behalf of articulated strategies. Entrepreneurial Business Planning has thus emerged from vague definition amid the narrow contextual confines of a startup venture seeking venture capital, to precise definition in a far broader context as a generic technology for the removal of impediments to business growth, wherever and however they occur.

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Jiang, Wanxing. "New product introduction and cross-functional integrations: does procedural justice matter?" HKBU Institutional Repository, 2017. https://repository.hkbu.edu.hk/etd_oa/468.

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In an increasingly volatile business environment, new product introduction is no longer a strategic option but a necessity for companies to sustain competitive advantage and for countries to achieve national economic prosperity. This is particularly true in such emerging economies as People's Republic of China, where traditional manufacturing enterprises are striving to achieve the move from 'Made in China' to 'Created in China'. Focusing on the issue of new product introduction by strategic alliances, I propose a theoretical model on the relationship between procedural justice, cross-functional integration and new product introduction. Albeit the notion that cross-functional integration can greatly facilitate the successful implementation of projects is widely acknowledged, contemporary research on cross-functional integration and new product introduction has paid insufficient attention to the issue of procedural justice. Research on whether, how and when cross-functional integration and new product development could be facilitated or promoted from a justice perspective is still in its infancy. Based on the findings of my field study in 2015-2016, I consider it necessary to take into account the effect of procedural justice in current streams of research on cross-functional integration and new product introduction. I argue firms that establish strategic alliances should pay greater attention to the issue of procedural justice in new product introduction. Moreover, I posit that the relationship between procedural justice and new product introduction is mediated by cross-functional integration. Finally, to address the discrepancies in previous research regarding the relationship between cross-functional integration and new product development, I test the effect of an insufficiently tested moderator, i.e., actual new product introduction strategy, on that relationship. Analyzing data from multiple sources in China, I obtain evidence in support of these arguments, finding procedural justice to exert a positive effect on new product introduction, and cross-functional integration and new product introduction strategy to exert a partial mediating effect and moderating effect, respectively.

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Nahar, Anand. "Planning and scheduling for new product introduction in a multi-site weaving system." Thesis, Georgia Institute of Technology, 2000. http://hdl.handle.net/1853/8640.

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Mizik, Natalie. "Marketing strategy and the firm value /." Thesis, Connect to this title online; UW restricted, 2002. http://hdl.handle.net/1773/8787.

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Romli, Fairuz Izzuddin. "A strategic planning methodology for aircraft redesign." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/28130.

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Thesis (M. S.)--Aerospace Engineering, Georgia Institute of Technology, 2009.
Committee Chair: Prof. Dimitri Mavris; Committee Member: Dr. Elena Garcia; Committee Member: Dr. Neil Weston; Committee Member: Mathias Emeneth; Committee Member: Prof. Daniel P. Schrage.

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Parkinson, Jonathan R. "Optimizing product variant placement to satisfy market demand /." Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd1805.pdf.

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Rodrigues, Thaisa. "Proposta de modelo cognitivo para estruturar atividades-chave do planejamento estratégico do produto no Fuzzy Front-End." Universidade Tecnológica Federal do Paraná, 2015. http://repositorio.utfpr.edu.br/jspui/handle/1/1489.

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CAPES
O Planejamento Estratégico de Produto (PEP) faz parte da macro-fase inicial do Processo de Desenvolvimento de produtos (PDP) conhecida como Fuzzy Front-End (FFE), que exige alto esforço cognitivo de gestores e profissionais, uma vez que o grande número de atividades, bem como o alto nível de interdependência entre elas e também as peculiaridades de cada projeto faz com que as atividades estruturantes sejam um problema complexo. A fim de estruturar as principais atividades em PEP no FFE, propôs-se um modelo cognitivo usando o Strategic Options Development and Analysis (SODA). O modelo proposto foi aplicado em quatro indústrias brasileiras, duas do setor de alimentos e duas do setor de móveis. O estudo revelou que as atividades no FFE se relacionam entre si de uma forma hierárquica, com um alto nível de complexidade e algumas atividades se comportam como estratégias, como opções, ou ainda como objetivos ou metas. As atividades encontradas no setor de alimentos são parecidas com as encontradas no setor de móveis, mas possuem algumas diferenças devido a peculiaridades de cada setor. Recomenda-se o modelo cognitivo para apoiar os gestores e profissionais na estruturação das atividades de PEP.
Strategic product planning (SPP) for new product development (NPD) in the fuzzy front end (FFE) requires high cognitive effort from managers and practitioners, since the large number of Activities as well as the high level of interdependence Among Them And Also the peculiarities of each project make the structuring Activities the messy problem. In order to structure key Activities on SPP in the FFE, we propose the cognitive model using the Strategic Options Development and Analysis (SODA) method. The Proposed model was applied in two Brazilian industries from the food sector. This study revealed that the activities in the FFE report to each other in a hierarchical mannered, with a high level of complexity, and some Activities behave the other options the strategies and the other goals. The activities found in the food sector are similar to those found in the mobile sector, but have some differences due to peculiarities of each sector. We recommend the cognitive model to assist managers and practitioners structuring Activities on SPP.

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Albar, Fatima Mohammed. "An Investigation of Fast and Frugal Heuristics for New Product Project Selection." PDXScholar, 2013. https://pdxscholar.library.pdx.edu/open_access_etds/1057.

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In the early stages of new product development, project selection is dominantly based on managerial intuition, rather than on analytic approaches. As much as 90% of all product ideas are rejected before they are formally assessed. However, to date, little is known about the product screening heuristics and screening criteria managers use: it has been suggested that their decision process resembles the "fast and frugal" heuristics identified in recent psychological research, but no empirical research exists. A major part of the product innovation pipeline is thus poorly understood. This research contributes to closing this gap. It uses cognitive task analysis for an in-depth analysis of the new product screening heuristics of twelve experienced decision makers in 66 decision cases. Based on the emerging data, an integrated model of their project screening heuristics is created. Results show that experts adapt their heuristics to the decision at hand. In doing so, they use a much smaller set of decision criteria than discussed in the product development literature. They also combine heuristics into decision approaches that are simple, but more complex than "fast and frugal" strategies. By opening the black box of project screening this research enables improved project selection practices.

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Back, Greice Daniela. "Inovação de produto sob a perspectiva da visão baseada em recurs." reponame:Repositório Institucional da UCS, 2015. https://repositorio.ucs.br/handle/11338/1308.

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Com base na relevância dos estudos da inovação como elemento que contribui para o desenvolvimento econômico e na teoria da Visão Baseada em Recursos, que apresenta os recursos estratégicos da firma como uma fonte para obter vantagens competitivas, este trabalho tem como objetivo principal investigar as inovações em produtos pela perspectiva da Visão Baseada em Recursos, especificamente nas microcervejarias do Rio Grande do Sul. O método selecionado foi a pesquisa qualitativa exploratória e descritiva com estratégia de estudo de caso e método de coleta de dados por meio de entrevistas semiestruturadas, aplicada aos gestores das microcervejarias que tiveram o reconhecimento dos seus produtos em premiações nacionais ou internacionais. A análise de dados se deu pela interpretação das transcrições das entrevistas. A categorização foi estabelecida previamente para atender a três objetivos específicos propostos: identificar as inovações em produtos nas microcervejarias do Rio Grande do Sul; identificar os recursos explorados pelas microcervejarias que geram a inovação; e, identificar os recursos que têm potencial para gerar vantagem competitiva sustentável. Como resultado, foi possível identificar as inovações em produtos na embalagem, quantidade de envaze e no que tange a cor, a textura, o aroma e o sabor, dentro dos estilos das cervejas produzidas. Foram identificados como recursos físicos para a inovação em produto a localização geográfica, o acesso à matéria-prima, a estrutura fabril e o laboratório cervejeiro. Os recursos humanos aparecem no processo de desenvolvimento dos novos produtos na forma de troca de experiências entre funcionários e sócios, cursos técnicos e a troca de experiência com mestres cervejeiros e demais colaboradores de empresas parceiras, incluindo outras microcervejarias. Como recursos organizacionais identificados estão a relação entre grupos da firma com o ambiente externo. Quanto aos recursos financeiros destaca-se o planejamento ligado à aquisição de recurso físico, em especial para a compra de matéria-prima, como facilitador da inovação. Os recursos que passaram pelo modelo VRIO e que geram a inovação em produto com características imperfeitamente imitáveis apontados pelos entrevistados são os recursos organizacionais e humanos. A ação de interação entre as microcervejarias é baseada em conhecimentos tácitos e ocorre de forma informal. A característica dos recursos organizacionais identificados usa a estratégia para a criação de novos produtos que podem gerar vantagem competitiva sustentável, apoiada nas redes de inovação e na reputação do produto frente aos canais de distribuição.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, CAPES.
Based on the relevance of studies of innovation as an element that contributes to economic development and the theory of Resource Based View, which presents the strategic resources of the firm as a source for competitive advantage, this paper aims to investigate the innovations in products from the perspective of Resource Based View, specifically in Rio Grande do Sul microbreweries. The selected method was the exploratory and descriptive qualitative research with case study strategy and data collection method through semistructured interviews, applied to microbreweries managers that had recognition of their products in national and international awards. Data analysis was done through the interpretation of interview transcripts. The categorization was previously established to answer the three specific objectives proposed: identify the product innovations in Rio Grande do Sul microbreweries; identify the resources explored by microbreweries that generate innovation; and identify the resources that have the potential to generate sustainable competitive advantage. As a result, it was possible to identify the product innovations in packaging, bottling and quantity when it comes to color, texture, scent and flavor within the styles of the beers produced. It was identified as physical resources in product innovation, geographic location, access to raw materials, the industrial structure and the brewing lab. Human resources appear in the development process of new products in the form of experience exchange between employees and partners, technical courses and the experience exchange with brew masters and other partner employees companies, including other microbreweries. As organizational resources identified are relationship between company groups with the external environment. As for financial resources stands out planning on the acquisition of physical resource, especially for the purchase of raw material, as a facilitator of innovation. The resources that have gone through VRIO model and that generate innovation in product with imperfectly imitable features mentioned by respondents are the organizational and human resources. The action of interaction between the microbreweries is based on tacit knowledge and occurs informally. The characteristic of the identified organizational resources uses the strategy to create new products that can generate sustainable competitive advantage, based on an open innovation and reputation of the product ahead to distribution channels.

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Kleingeld, Anton W. "Project radicalness and maturity : a contingency model for the importance of enablers of technological innovation." Thesis, Stellenbosch : University of Stellenbosch, 2003. http://hdl.handle.net/10019.1/16059.

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Thesis (PhD)--University of Stellenbosch, 2003.
ENGLISH ABSTRACT: The main proposition of this study is that the notion of a single set of universal success factors (enablers) of innovation is naïve. Rather, the importances of different enablers are contextually based and dependent upon different kinds of projects and their attributes. By investigating the roles of project radicalness and maturity in governing the importance of enablers of innovation in the process industries, two major conclusions were made, viz. (1) the importance of enablers are significantly moderated by project attributes, and (2) the mutual interactions between moderators of enabler importance prevent the formulation of middle-range theories of innovation radicalness or maturity, which propose normative relationships between innovation attributes and enabler importance. Although a number of previous studies have posited such outcomes, this study provides empirical evidence thereof for a set of generic enablers of innovation. These findings have suggested that the modelling of innovation at the project level should follow a contingent approach. While contingency theory has widely been applied to correlate structural and environmental attributes when the unit of analysis is the organisation, the literature on project management has largely ignored the importance of project contingencies, assuming that all projects share a universal set of managerial characteristics. This void is addressed through the development of a contingency model of the influence of secondary contingencies (project radicalness and maturity) on the importance of enablers. It represents an integrative perspective of the contextual importance of a number of enablers (and constructs thereof) that have previously been investigated and reported independently. Given that theory development in project management is still in its early years, it may therefore be concluded that the study contributes to the validity of classical contingency theory arguments in the context of the project. Although it does not consider an exhaustive list of all possible contingencies, and findings thereof strictly pertain only to process innovation, it does represent a considerable step in the evolving process of theory development on the modelling of innovation at the project level.
AFRIKAANSE OPSOMMING: Die studie poneer in hoofsaak dat die idee van ‘n enkele stel universele suksesfaktore (drywers) vir innovasie, eng is. Dit word eerder voorgestel dat die belangrikheid van verskillende drywers kontekstueel is en bepaal word deur verskillende tipes projekte en hul eienskappe. Na gelang van ‘n ondersoek na die rolle van projek radikaalheid en stadium van ontwikkeling in die bepaling van die belangrikheid van drywers van innovasie, is twee hoofgevolgtrekkings gemaak, naamlik dat (1) projekeienskappe ‘n beduidende invloed op die relatiewe belangrikheid van drywers het, en (2) die onderlinge interaksies tussen moderators van die belangrikheid van drywers dit verhoed om middelomvang teorieë van innovasie radikaalheid of stadium van ontwikkeling te formuleer, wat normatiewe verhoudings tussen die eienskappe van innovasies en hul drywers voorstel. Alhoewel sulke resultate deur ‘n aantal vorige studies gepostuleer is, verskaf hierdie studie empiriese bewyse daarvan in terme van ‘n generiese stel drywers van innovasie. Bevindinge in hierdie verband het getoon dat innovasie op die projek-vlak deur ‘n voorwaardelikheidsmodel gemodelleer moet word. Alhoewel voorwaardelikheidsteorie algemeen gebruik word om strukturele en omgewingseienskappe op organisatoriese vlak te korrelleer, het die projekbestuur-literatuur tot dusver grootliks die belangrikheid van projekvoorwaardelikhede geïgnoreer deur aan te neem dat alle projekte ‘n universele stel bestuurseienskappe deel. Hierdie leemte word geadresseer deur die ontwikkeling van ‘n voorwaardelikheidsmodel vir die invloed van sekondêre voorwaardelikhede (projek radikaalheid en stadium van ontwikkeling) op die belangrikheid van drywers. Dit verteenwoordig ‘n geïntegreerde perspektief van die kontekstuele belangrikheid van ‘n aantal drywers (en konstrukte daarvan) wat voorheen onafhanklik nagevors en gepubliseer is. Aangesien teorie ontwikkeling in projekbestuur steeds jonk is, word die gevolgtrekking gemaak dat die studie bydra tot die geldigheid van klassieke voorwaardelikheidsteorieargumente in die konteks van die projek. Alhoewel dit nie ‘n veelomvattende lys van alle moontlike voorwaardelikhede beskou nie, en die bevindinge daarvan streng gesproke slegs betrekking het op proses-innovasie, verteenwoordig die studie ‘n beduidende stap vorentoe vir teorie-ontwikkeling in die modellering van innovasie op die projek-vlak.

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Нікітенко, М. С. "Система планування нової продукції на підприємстві (на матеріалах Фермерського господарства «Хутірське»)." Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25180.

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Нікітенко, М. С. Система планування нової продукції на підприємстві (на матеріалах Фермерського господарства «Хутірське») : випускна кваліфікаційна робота : 075 "Маркетинг" / М. С. Нікітенко ; керівник роботи Т. В. Забаштанська ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2021. – 84 с.
У роботі обґрунтовано теоретико-методичні та практичні засади реалізації системи планування нової продукції на підприємстві. У першому розділі визначено сутність поняття нова продукція як економічної категорії; розглянуто особливості організації процесу планування нової продукції; досліджено методичні засади системи планування нової продукції на підприємстві. Другий розділ роботи містить аналіз стану та тенденцій розвитку галузі сільського господарства в Чернігівській області; характеристику економічного та фінансового стану ФГ «Хутірське»; оцінку потенціалу можливостей системи планування нової продукції ФГ «Хутірське». До третього розділу увійшли пропозиції щодо удосконалення системи планування нової продукції ФГ «Хутірське»; розроблено рекомендації удосконалення системи планування нової продукції ФГ «Хутірське»; здійснено економічне обґрунтування запропонованих маркетингових заходів.
The theoretical and methodical and practical bases of realization of system of planning of new production at the enterprise are proved in the work. The first section defines the essence of the concept of new products as an economic category; features of the organization of process of planning of new production are considered; methodical bases of system of planning of new production at the enterprise are investigated. The second section contains an analysis of the state and trends in the development of agriculture in the Chernihiv region; characteristics of the economic and financial condition of FG "Khutirske"; assessment of the potential of the planning system of new products of FG "Khutirske". The third section includes proposals to improve the planning system of new products of FG "Khutirske"; recommendations for improving the planning system of new products of FG "Khutirske" were developed; the economic substantiation of the offered marketing actions is carried out.

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Eriksson, Andreas, and Toni Katana. "Planning a product rollover." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27205.

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Ganzer, Paula Patricia. "Inovação de produto a partir dos processos de gestão do conhecimento e da inovatividade no setor têxtil." reponame:Repositório Institucional da UCS, 2017. https://repositorio.ucs.br/handle/11338/3077.

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Uma das principais características do ambiente organizacional é a velocidade com que o processo de globalização é impulsionado pela informação, a disponibilidade de novas tecnologias da informação e uma demanda crescente dos consumidores. Neste contexto, o objetivo desta pesquisa foi examinar a relação entre os processos de gestão do conhecimento, inovatividade e inovação de produtos no setor têxtil Brasileiro, com base em um modelo teórico que representa o impacto positivo que os processos de gestão do conhecimento tem sobre a inovatividade e inovação de produto. Nesse contexto, essa pesquisa baseia-se nas teorias de Visão Baseada em Recursos, Visão Baseada em Conhecimento, Capacidades Dinâmicas e Difusão de Inovação. O método de pesquisa consistiu em uma abordagem quantitativa, seguida de uma abordagem qualitativa. A fase quantitativa, que incluiu uma pesquisa de 157 indústrias têxteis Brasileiras, permitiu testar o modelo teórico proposto, enquanto a fase qualitativa, realizada com entrevistas e análise de conteúdo, possibilitou a complementação dos resultados quantitativos. Na fase quantitativa, foi enviado um questionário estruturado às 157 indústrias têxteis de 13 Estados Brasileiros. Na fase qualitativa, os dados foram tratados por análise de conteúdo, através de codificação de categorização de entrevistas e análise aberta, axial e seletiva. Os resultados quantitativos mostraram que os processos de gestão do conhecimento influenciam a inovação do produto através do "processo linear", que difere do modelo proposto entre o processo de gerenciamento do conhecimento e a inovação de produtos. Os resultados qualitativos se originaram em um terceiro modelo; um modelo integrado de gestão do conhecimento e inovação de produtos. Os resultados qualitativos também indicaram que os processos de gerstão do conhecimento podem ser lineares e dinâmicos, o que gerou um terceiro modelo que abrange ambos os modelos propostos. Portanto, essa pesquisa contribui para a geração de dois modelos específicos. Um alternativo, que representa a realidade pesquisada onde os processos de gestão do conhecimento ocorrem um após o outro, resultando em inovação de produtos através da inovatividade. Um integrado, que une resultados quantitativos a resultados qualitativos, da visão de dez especialistas do setor têxtil brasileiro, com base em uma proposição linear de relações dinâmicas entre o processo de gestão do conhecimento e a inovação de produtos.
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Fundação de Amparo à Pesquisa do Estado do Rio Grande do Sul, FAPERGS.
One main feature of the organizational environment is the speed with which the globalization process is driven by information, the availability of new information technologies and an increasingly demand from the consumers. In this context, the objective of this research was to examine the relationship between the processes of knowledge management, innovation and product innovation in the Brazilian textile sector, based on a theoretical model that represents the positive impact that the processes of knowledge management Innovation and product innovation. In that context, this research bases itself from the theories of Resource Based Vision, Knowledge Based Vision, Dynamic Capabilities and Innovation Diffusion. The research method consisted of a quantitative approach, followed by a qualitative one. The quantitative phase, which included a survey of 157 Brazilian textile industries, allowed us to test the proposed theoretical model, while the qualitative phase, conducted with interviews and content analysis, made possible to complement the quantitative results. In the quantitative phase, a structured questionnaire was sent to the 157 textile industries from 13 Brazilian States. In the qualitative stage, data were treated by content analysis, through interviews categorization coding, and open, axial and selective analysis. The quantitative results showed that the knowledge management processes impact on product innovation through “linear process”, which differs from the proposed model between knowledge management process and product innovation. The qualitative results originated in a third model; an integrated model of knowledge management and product innovation. The qualitative results also indicated that the knowledge management processes can be both linear and dynamic, which generated a third model that covers both proposed models. Therefore, this research contributes to the generation of two specific models. An alternative one, which represents the researched reality where knowledge management processes occur one after the other, to result in product innovation through innovativity. An integrated one, which joins quantitative results to qualitative results, from the view of ten specialists of the Brazilian textile sector, based on a linear proposition of dynamic relations between knowledge management process and product innovation.

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Weigert, Ana Paula. "Ideação de novos serviços : aplicação da metodologia ideatriz." Universidade Tecnológica Federal do Paraná, 2016. http://repositorio.utfpr.edu.br/jspui/handle/1/2496.

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No mundo mais globalizado, onde a comoditização de produtos se tornou mais rápida, as organizações estão recorrendo ao desenvolvimento de novos serviços e à inovação como meios essenciais para enfrentar a concorrência e se diferenciar no mercado. Criada em estudo recente, a metodologia IDEATRIZ engloba análise de valor, métodos sistemáticos e heurísticos oriundos da TRIZ para geração de ideias de produtos voltados à manufatura. Porém, a necessidade atual da inovação na área de serviços dada sua importância na economia e, pelo fato da TRIZ já possuir sua aplicação estendida a outras áreas de conhecimento como qualidade, energia e serviços, buscou-se comprovar através deste estudo que a metodologia IDEATRIZ pode ser uma poderosa ferramenta para geração de ideias de serviços. Também buscou-se comprovar que a aplicação direta desta metodologia IDEATRIZ gera ideias de menor qualidade se comparada à mesma metodologia, porém adaptada para serviços. Para validar as hipóteses levantadas foram realizados diversos workshops aplicando a metodologia original e adaptada para coletar ideias e assim comparar os resultados obtidos. Com a aplicação direta da metodologia levantaramse as dificuldades que serviram como base para adaptação da metodologia IDEATRIZ para serviços. Como resultado à IDEATRIZ adaptada, obteve-se a facilidade de uso e a melhoria da abstração dos participantes, pela inclusão de exemplos para serviços através das heurísticas e dos princípios inventivos, e a melhoria da qualidade das ideias geradas. A contribuição obtida com a pesquisa foi estender o campo da IDEATRIZ para uso em inovação de serviços como uma ferramenta de apoio a soluções criativas de problemas de serviços.
In a world even more globalized, where the product comoditization has become faster, the organizations are falling back on new service development and innovation as essential ways to face competition and become differentiated in the market. Created in a recent study, the IDEATRIZ methodology includes value analysis, systematic and heuristic methods coming from TRIZ methodology in order to generate product ideas in the manufacturing field. But the actual necessity of innovation in the services field due to its importance in the economy and, the fact that TRIZ has been already applied in other fields as quality, energy and services, this study aimed to prove that IDEATRIZ methodology can be a powerful tool for services ideation. It was brought also the hypotesis that the direct use IDEATRIZ would result in lesser quality ideas that if it were be compared to the same methodology but adapted for service. Thus a research was carried out to validate these hypothesis. The IDEATRIZ methodology was applied directly and adapted in several workshops to generate service ideias and the results were compared. The raised suggestions collected in direct application were used to adapt the methodology. As result of comparison between original and adapted IDEATRIZ, it was obtained increasing the quality of generated ideas and the ease of use of the methodology adapted by including examples of services in heuristics and inventive principles phases. The contribution of this research was to open the field of IDEATRIZ methodology for service innovation as a tool to support creative solutions to generate new services.

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Hird, Abigail. "A systems approach to resource planning in new product development." Thesis, University of Strathclyde, 2012. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=25457.

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This thesis documents the novel application of Design of Experiments (Design of Experiments) to the predictive modelling of resource demand information in New Product Development (NPD). Resource information is a fundamental problem across resource planning processes. No matter what tools are used to re-organise and manage the data, the essential success of the planning process lies in the data quality. The thesis begins by exploring the current resource information generation process before setting out criteria by which "good" resource data can be defined: accuracy, timeliness, consistency and transparency. It is at this juncture that the decision is taken to invest research effort in developing a predictive resource information model. Several modelling approaches are considered with little success owing to a shortage of past-project data. Resultantly, a novel approach is developed. The approach is verified through internal repetition, external repetition and comparison with a limited pool of past project data before being successfully implemented in the sponsoring company. The novel approach involves using Design of Experiments to model the tacit, process of estimating resource using hypothetical project scenarios in place of experiments. The outcome of the thesis is a process by which the tacit considerations of estimators can be modelled. Practically this translates to a useable and tested process for the development of a new approach to generating timely, accurate, consistent and transparent resource-demand-per-project information for industry leading to enhanced portfolio planning capability and resource utilisation.

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Madani, Farshad. "Opportunity Identification for New Product Planning: Ontological Semantic Patent Classification." PDXScholar, 2018. https://pdxscholar.library.pdx.edu/open_access_etds/4232.

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Intelligence tools have been developed and applied widely in many different areas in engineering, business and management. Many commercialized tools for business intelligence are available in the market. However, no practically useful tools for technology intelligence are available at this time, and very little academic research in technology intelligence methods has been conducted to date. Patent databases are the most important data source for technology intelligence tools, but patents inherently contain unstructured data. Consequently, extracting text data from patent databases, converting that data to meaningful information and generating useful knowledge from this information become complex tasks. These tasks are currently being performed very ineffectively, inefficiently and unreliably by human experts. This deficiency is particularly vexing in product planning, where awareness of market needs and technological capabilities is critical for identifying opportunities for new products and services. Total nescience of the text of patents, as well as inadequate, unreliable and untimely knowledge derived from these patents, may consequently result in missed opportunities that could lead to severe competitive disadvantage and potentially catastrophic loss of revenue. The research performed in this dissertation tries to correct the abovementioned deficiency with an approach called patent mining. The research is conducted at Finex, an iron casting company that produces traditional kitchen skillets. To 'mine' pertinent patents, experts in new product development at Finex modeled one ontology for the required product features and another for the attributes of requisite metallurgical enabling technologies from which new product opportunities for skillets are identified by applying natural language processing, information retrieval, and machine learning (classification) to the text of patents in the USPTO database. Three main scenarios are examined in my research. Regular classification (RC) relies on keywords that are extracted directly from a group of USPTO patents. Ontological classification (OC) relies on keywords that result from an ontology developed by Finex experts, which is evaluated and improved by a panel of external experts. Ontological semantic classification (OSC) uses these ontological keywords and their synonyms, which are extracted from the WordNet database. For each scenario, I evaluate the performance of three classifiers: k-Nearest Neighbor (k-NN), random forest, and Support Vector Machine (SVM). My research shows that OSC is the best scenario and SVM is the best classifier for identifying product planning opportunities, because this combination yields the highest score in metrics that are generally used to measure classification performance in machine learning (e.g., ROC-AUC and F-score). My method also significantly outperforms current practice, because I demonstrate in an experiment that neither the experts at Finex nor the panel of external experts are able to search for and judge relevant patents with any degree of effectiveness, efficiency or reliability. This dissertation provides the rudiments of a theoretical foundation for patent mining, which has yielded a machine learning method that is deployed successfully in a new product planning setting (Finex). Further development of this method could make a significant contribution to management practice by identifying opportunities for new product development that have been missed by the approaches that have been deployed to date.

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Cavalcante, Marcia Beatriz. "Método de referência para geração do portfólio de oportunidades de inovação." Universidade Tecnológica Federal do Paraná, 2012. http://repositorio.utfpr.edu.br/jspui/handle/1/538.

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No âmbito das organizações empresariais, é premente a necessidade constante de lançamento de novos produtos e serviços em função da redução do time to market, o que vem requerendo maior precisão nas decisões de portfólio de oportunidades de inovação. Em específico, as questões de portfólio vêm sendo tratadas primordialmente na gestão de produtos e projetos, o que acaba por ocorrer tardiamente no Processo de Desenvolvimento de Produtos (PDP), com preocupações concentradas na revisão ou gestão do portfólio de produtos e/ou projetos. Desta forma, há um descompasso entre a geração de oportunidades de inovações e o aproveitamento destas, como produtos e projetos, o que prejudica as organizações na identificação e valoração de suas inovações; na antecipação de oportunidades que venham a se tornar inovações; no equilíbrio das escolhas dentre vários critérios inclusive não financeiros; bem como, no direcionamento do portfólio a partir de uma estratégia harmônica. Visando instrumentalizar as organizações para suprir estas dificuldades, uma vez que elas carecem de métodos e técnicas que tratem o portfólio de forma mais ampla, o objetivo da pesquisa foi propor um Método de Referência na Geração do Portfólio de Oportunidades de Inovação (MERGE-OI), o que possibilitou que organizações empresariais brasileiras gerassem e selecionassem um portfólio de oportunidades de inovações de forma mais precisa, independente de seu porte e segmentação econômica. O MERGE-OI foi aplicado em cinco empresas representativas de três segmentos econômicos: alimentos e bebidas, construção civil e eletroeletrônico. A aplicação em campo permitiu validar a sua consistência e coerência. Quanto aos métodos, esta pesquisa é primordialmente observacional e de análise de conteúdo, sendo que, os mesmos foram empregados tanto como métodos quanto técnicas, o que consolidou o desenvolvimento da pesquisa em sete grandes etapas. Foram obtidos três grandes resultados advindos da pesquisa: o método de referência MERGE-OI (diagramas de atividades, entradas, saídas, documentos e arquitetura); a validação do MERGE-OI de acordo com critérios de redução de incerteza e utilidade, bem como, o portfólio de oportunidades de inovação das cinco empresas em que se aplicou o método em campo. De forma mais ampla, esta pesquisa trouxe à tona a importância da integração entre as disciplinas de gestão de inovação, gestão de produtos e gestão de projetos.
In the context of business organizations, there is an on-going need of products and services launch on a regular basis due to time to market shortening which has been taking better choices in portfolio decisions on innovation opportunities. In particular, the issues of portfolio has been considered primarily in product and project management, which usually occurs late in the product development process (PDP) focused on reviewing and managing the portfolio of products and projects. Therefore, there is a gap between the generation of innovation opportunities and its implementation as products or projects, which affects organizations in several aspects as identifying and valuing their innovations, detecting opportunities in earlier stages such that they can be turned into innovations, balancing choices among several criteria including non-financial as well as driving portfolio decisions from strategy. In order to overcome these difficulties, since there are a lack of methods and techniques that addresses the portfolio more broadly, this research goal was to propose a reference method for portfolio generation for innovation opportunities (MERGE-OI), which has enabled business organizations to create and select a portfolio of innovation opportunities with more assertiveness, whatever the size and market segmentation. The MERGE-OI was applied in five representatives enterprises on three economic sectors: food and beverage, construction and electronics. A field survey allowed the method to be validated in terms of consistency and coherence. Regarding the research method, this research is primarily observational and content analysis, an the same methods were employed as well as techniques, which consolidated the research development in seven major steps: each of with two main phases: pre-analysis and exploration, consolidating a research corpus based on documentary and research techniques. The three main results obtained were: the reference method MERGE-OI (activity diagrams, inputs, outputs, documents and architecture), the validation of MERGE-OI according to criteria such as usefulness and precision, as well as the portfolio of innovation opportunities in the five enterprises in which MERGE-OI was applied. More broadly, this research has highlighted the importance of integration among subjects such as innovation management, product management and project management.

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Lim, Dong-Joon. "Technological Forecasting Based on Segmented Rate of Change." PDXScholar, 2015. https://pdxscholar.library.pdx.edu/open_access_etds/2220.

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Consider the following questions in the early stage of new product development. What should be the target market for proposed design concepts? Who will be the competitors and how fast are they moving forward in terms of performance improvements? Ultimately, is the current design concept and targeted launch date feasible and competitive? To answer these questions, there is a need to integrate the product benchmarking with the assessment of performance improvement so that analysts can have a risk measure for their R&D target setting practices. Consequently, this study presents how time series benchmarking analysis can be used to assist scheduling new product releases. Specifically, the proposed model attempts to estimate the "auspicious" time by which proposed design concepts will be available as competitive products by taking into account the rate of performance improvement expected in a target segment. The empirical illustration of commercial airplane development has shown that this new method provides valuable information such as dominating designs, distinct segments, and the potential rate of performance improvement, which can be utilized in the early stage of new product development. In particular, six dominant airplanes are identified with corresponding local RoCs and, inter alia, technological advancement toward long-range and wide-body airplanes represents very competitive segments of the market with rapid changes. The resulting individualized RoCs are able to estimate the arrivals of four different design concepts, which is consistent with what has happened since 2007 in commercial airplane industry. In addition, the case study of the Exascale supercomputer development is presented to demonstrate the predictive use of the new method. The results indicate that the current development target of 2020 might entail technical risks considering the rate of change emphasizing power efficiency observed in the past. It is forecasted that either a Cray-built hybrid system using Intel processors or an IBM-built Blue Gene architecture system using PowerPC processors will likely achieve the goal between early 2021 and late 2022. This indicates that the challenge to improve the power efficiency by a factor of 23 would require the maximum delay of 4 years to reach the Exascale supercomputer compared to the existing performance curve.

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Robertson, Jason Liu Tsai Lu. "A scalable approach for deciphering core rationales as the foundation of new product development." Auburn, Ala, 2009. http://hdl.handle.net/10415/1642.

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Elstermann, Matthes [Verfasser], and J. [Akademischer Betreuer] Ovtcharova. "Executing Strategic Product Planning - A Subject-Oriented Analysis and New Referential Process Model for IT-Tool Support and Agile Execution of Strategic Product Planning / Matthes Elstermann ; Betreuer: J. Ovtcharova." Karlsruhe : KIT Scientific Publishing, 2020. http://d-nb.info/1205880291/34.

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Korrapati, Sudhir. "Reducing duration in new product development through project design models with real world constraints including portfolio planning." Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/106255.

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Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, School of Engineering, System Design and Management Program, Engineering and Management Program, 2016.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 84-85).
It is typical of medium to large sized organizations involved in new product development to have a portfolio of projects at all times. The planning for the execution of these projects is usually done at an individual project level using traditional project planning tools that were developed in the early half of the 20th century to handle work in factories, with repeated standard work tasks that take up a fixed duration and sequence. However, the work performed in these knowledge intensive organizations is ill suited to be planned in a sequential fashion with fixed resources without taking into account iterations of work. The tasks in new product development projects tend to be iterative owing to concurrent dependencies between them, the teams on these projects tend to be geographically far flung leading to coordination and other socio-technical challenges. At the same time, the complexity of projects tends to grow as organizations deliver more system level solutions. These issues of iteration, concurrency, team distribution and complexity lead to an increase in demand for coordination, which is a real effort with real costs. Organizations face the challenge of making good forecasts that can include these real world execution issues through their project plans. Can project plans that include these in their planning forecast outcomes better? As the projects grow larger in size and count, and when the organizational budgets and practices do not keep pace with these changes, organizations tend to face resource constraints. Can the challenges of iteration, concurrency, distribution, and complexity be addressed by viewing the planning process at a higher level? That is, by conducting the process of planning at the level of a portfolio of projects versus planning for several individual projects? This work addresses these real world challenges in the planning of projects and demonstrates the efficacy of including concurrency, distribution, complexity and iteration in the project planning models using data from two large projects in a semiconductor organization. Analysis reveals that these models produce more insightful forecasts than the models using traditional tools of forecasting. This work addresses some of the impediments that come in the way when addressing these concerns. A project portfolio model based on these two projects demonstrates that such a model helps in better resource sharing and forecasts a 32% improvement in the duration of one of the projects compared to the forecast based on planning for the projects individually. The work also demonstrates the concept of design of a project portfolio and illustrates how a portfolio of projects model allows new product development organizations to create flexible project plans that handle real world constraints leading to a reduction in the project durations of the projects in the portfolio.
by Sudhir Korrapati.
S.M. in Engineering and Management

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Nichols, Emily. "New Orleans Producers: Directing the Regional Food System One Informal Contract at a Time." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/td/1883.

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Large corporations largely control food production and distribution in the global food system and have generated a desire for locally produced food. Although small independent producers still contribute to regional food systems, there is little understanding about how they distribute and market their products. This thesis uses both semistructured interviews to investigate the distribution practices of urban, family, and regional producers in the New Orleans region and discourse analysis to disclose how localist discourse shapes producers marketing practices. The discourse analysis discovered that the web presence of local New Orleans restaurants, farmers, and Crescent City Farmers Market targeted concepts that reflect localist beliefs and values. It was also established that small producers respond to consumer demands, but still have the power to shape the regional food system through negotiating informal contracts and striving to enter into the niche market.

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DePriest, Alexander. "Bus Shelters as Shared Public and Private Entities; and Bus Shelter Advertising Contracts (BSACs), a Product and Source of Global Change: an Overview, History, and Comparison." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/td/1867.

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The transit shelter, the space where riders make the transition from open space to more controlled buses and trains, is in many cases the site of a public-private transaction. Here, government agencies contract private companies to build and maintain shelters in exchange for governmental allowance of advertising in these locations. This dual purpose—the shelter serves concurrently as protection for transit users and as a moneymaker—means the space is contested, with economic and social needs often at odds. Bus shelter advertising contracts (BSACs), increasingly operated by large corporations, have resulted in widespread networks of bus shelters; observing these renders processes of globalization—generally not visible at the street level—more legible. Drawing from case studies of Lyon, France, and Los Angeles and New Orleans, United States, this thesis describes successes and failures both in the implementation of bus shelter contracts and in the provision of public amenities via shelters.

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"'n Kritiese beskouing van die produkontwikkelingsproses." Thesis, 2015. http://hdl.handle.net/10210/13378.

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陳文豪. "A New Product Development Model with Intellectual Resources Planning -A Case Study of WiMAX Wireless Communication Products." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/16021980711886601426.

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碩士
國立清華大學
工業工程與工程管理學系工程碩士在職專班
95
As the international competition increases daily, the new product innovation and development speed is also improved rapidly, and the customer demand change becomes faster, the result is that the product life cycle has been reduced dramatically. So it is the desire of many companies to possess a new model for new product development to increase the the probability of market success of a new product. How to accelerate the innovation and development speed for a new product to grasp its market opportunity has become the key for business success. Most related studies in literature regarding IRP（Intelligence Resources Planning; IRP） only emphasize the concepts and methods for explanation and exploration, but they usually lack a solid methodology for application. Therefore this research will propose a new model for new product development with intellectual resources planning to improve the past product development practices which usually focus on the visible part of a product to make a profit instead of the management of an organization's intellectual property to increase its competitiveness. This model by using IRP to strengthen the enterprise core competence ability and to achieve the effectiveness and cost optimization of new product development. A case study of a company for manufacturing WiMAX（Worldwide Interoperability for Microwave Access: WiMAX ) products is conducted to illustrate the application of the proposed , for managing intellectual properties.

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Chiu, I.-Che, and 邱一哲. "Determining Introductory Prices and the Planning Horizons of New Products by the Bass Model." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/b494rb.

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碩士
國立中央大學
工業管理研究所
94
The new products can be succeeded in entering the market, is the source of enterprise's competition advantage. We should produce the innovative products in accordance with our goal customers’ purchasing behaviors and their price sensitivity. We make the proper pricing tactics, in order to obtain the results of the greatest interests in limited duration of products. This research aims at using the Bass diffusion model, and spends 3+1 stage pricing methods to acquire the optimal pricing decision. Under the assumptions－ the market environment is confirmed, we don’t consider the cost of products first, use Hamilton (calculate the fluctuations of prices of each time) and the maximum profit objective function, to obtain the optimal introductory price for the new product. When the two of above are sure, we could trace the optimal price path and the sales curve. After that, we take the cost of products and the learning curve parameter into the maximum profit objective function in order to offer the optimal price path and the sales curve of the innovative product accurately. Finally, the introductory price and the duration of the product are decision variables. We find the transition point of the pricing pattern to start with, then set up from a short-term to long-term amounted to six levels and the market elasticity from low to high amounts to two levels. We observe the Numerical Results from every six groups of data of two different types of market elasticity. We determine introductory prices and planning horizons of new products according to the gross profit or the annual gross profit when the innovative products have to enter into different types of market elasticity.

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Chang, Pen-Hua, and 張本華. "The mechanism of project management for new product development using based on advanced product quality planning – a case study of a metal products company." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12083300756911698108.

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碩士
逢甲大學
工業工程與系統管理學研究所
99
New products are important for a business’s development and advance in the high competitive environment. It’s a singularity rule to rapidly develop new products which would enhance competition. Nevertheless, as the new products enter the market, the anticipate profit would be with a large risk. With the development of new skill, products renew again and again. It spent lesser time to create new products whose life cycle is shorter continuously. Business should absorb experience and develop new products with a professional way so that it can keep superiority in the competition environment. However, new products case suffers from many obstacle and risk. Thus, research plan often changes and influences management of labors equipment and resource even cause Rework and impacts research schedule, cost and quality. Therefore, to improve an efficiency of the new product cases we have to enhance create skill and case administration. Consequently, there is a systematic case administration way of project management in our research. As an administrator of this case, we use case administration theory and knowledge to help business which research new products with basing the APQP. It is positive for business to enhance new products development. After investigated, we got a successful instance with new product development project in this study. A successful new product development project must consider the characters of project and both the environment of business''s internal and outnal part. Besides, if the business will tally with origin resources of enterprise and the technical limited conditions, the procedure of project management with systematized will accelerate new product development process.

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Ren-Jie, Li, and 李人傑. "The Study on Planning New Bicycle Attributes to Create Customer Value－targeted at Folding Bicycle products." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/13748035312732268557.

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碩士
東海大學
企業管理學系碩士班
98
This study apply Seven Tools for New Product Planning as research method, and use them to analysis customers’ preference about folding bicycle attributes and optimal folding bicycle. First, this study wants to understand customers’ views as well as find the best development direction through interviews, surveys and positioning analysis. Then, this study can acquire five key ideas depend on Idea Stimulation and Idea Selection. Finally, we use questionnaires to understand consumers’ preferences on the folding bicycle product and to find the best product portfolio through the Conjoint analysis and Rough Set analysis The result of Conjoint analysis finds that the industry should grasp five key attributes：the color of appearence, safety, unique, convenient and additional function. The best folding bicycle product portfolio: folding bicycle is fluorescent in the dark, a driving mirror, lights using pedal power, automatic folding, equipped with burglar alarms. The result of Rough Set analysis is: folding bicycle is fluorescent in the dark,a driving mirror, lights using pedal power, automatic folding, equipped with burglar alarms. This result is the same with Conjoint analysis. Keywords： Seven Tools for New Product Planning, folding bicycle, positioning analysis, Conjoint analysis, Rough Set analysis

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Wen, Cheng Hsiu, and 鄭琇文. "The Studies on Planning New Type of Service 3C Chain Stores-Computer Information Products as an Example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/30708445260767797953.

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碩士
東海大學
企業管理學系碩士班
98
In tha past, large household appliances has gradually transformed into the channel system of 3C products. 3C chain stores has become the channels of consumer electronics, communication,and computer products. In recent years, consumer demand for information products expanded, the information industry has rapid development. This study is based on consumer purchase information products in the 3C chain stores to find out the customer preferences services. The result of conjoint analysis, overall, the order of importance: Online shopping (25.88%)> integrated-service (22.99%)> E-maintenance services (21.86%)> Promotions (16.33%)> E Query equipment (12.95%). A favorite among consumers the level of mix of " Drive-Thru service"; "provides 0800 free number immediately to the House of maintenance and installation services"; "Building online community platform"; "Red Label &Green Label products with promotional Services ";" provides RFID reader inquiry system " The result of “Rough Set Theory”, the customer prefer that: " Drive-Thru service"; "provides 0800 free number immediately to the House of maintenance and installation services"; "Building online community platform"; "Red Label &Green Label products with promotional Services ";" provides RFID reader inquiry system "As the result, there are the same results of the analysis.

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31

Kuo-ChengKuo and 郭國振. "The Interaction Research of Plant Performance、 New Products Planning、Sales Management and R＆D Management---- Taiwan Power Supply Industryfor Example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/72890631128090852538.

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碩士
國立成功大學
高階管理碩士在職專班
98
During these years, the 3C product industry is competitive and the gross profits of power industry are decreasing. The important R＆D departments are also moved to the aboard. How to make the strategy to upgrade the organizational competitive is the way to keep the operating for the company. To raise the competitive ability, not only by upgrading the human capital, machines, but also by intergrating each department. According the working experience this study proposed the new products planning, sales management, R＆D management factors which will influence the plant performance. By this research to explore the administration related to power supply industry. In this research used the questionnaires which sent out by letter and e-mail in order to investigate the employees who working in the power supply industry and related region. From the collected data, this research used the descriptive analysis, reliability test and regression analysis to test the research framework. According to the analysis results shown that it can improve the plant performance for the power supply industry by enhancing the new product planning, sales management and R＆D management. So, how to effectively manage the new product planning, sales and R＆D are the important issues for the entrepreneur.

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Melese, Mesfin Workineh. "Market oriented innovation and competitivesness : empirical investigation into Ethiopian manufacturers' strategic orientation and outcomes." Thesis, 2016. http://hdl.handle.net/10500/21919.

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The most perplexing question of business organizations today is how to get and sustain competitive advantage. The dependable answer to this question, as Peter Drucker stated, is defining a business in terms of customer values and designing innovation activities to create those values. Hence, market orientation and innovation are the two complementary pillars of success. This research, therefore, develops a conceptual model to examine how 1) internal factors influence the development of market orientation and innovation; and 2) market orientation and innovation impact on the competitiveness of manufacturing businesses in Ethiopia, a least developed country in sub-Sahara Africa. Market and innovation orientations have been broadly recognized as performance antecedents in the strategic management literature. The performance impact of these orientations is extensively examined in the developed countries’ business environments. Studies also indicate that market and innovation orientations affect performance in situations where the competitive intensity is high. However, literature lacks adequate empirical evidence to determine whether market and innovation orientations have positive impact on performance in the least developed countries’ economies; it is also deficient with the required literature to confirm whether the impact of these orientations on performance is minimal in the least economically developed environment where competitive intensity is low. The other shortcoming in the strategic orientation literature is the heterogeneity in defining and measuring market orientation constructs. Market orientation is defined from behavioral, cultural, capability, and integrationist perspectives. Despite the contention on what the integrationist perspective suggests, very limited number of studies applies such comprehensive conceptualization. The study, therefore, is designed to fill these voids in the literature by designing a comprehensive model and testing it in the least developed context. From practical point of view, following the current encouraging economic growth of Ethiopia, changes have been observed on the competitiveness of the business environment. In response to the growing competitiveness of the business environment, organizations should adopt relevant orientations and practices; i.e., practices recognized as appropriate to the western environment. Hence, testing the validity of the sound managerial orientations and practices, based on scientifically accepted procedure in the least developed context, is mandatory before making use of them. The research is conceptually rooted in the argument of resource based view and its extension- the dynamic capability. Based on this, the study a) models strategic orientations and managerial practices as capabilities that affect competitive advantage of firms; b) reviews literature on market orientation, innovation, marketing capabilities, organizational culture, and managerial practices to theoretically validate the proposed relationships in the conceptual model; and c) develops eight main hypotheses for empirical verifications. The investigation pursues positivist paradigm. It applies quantitative research design where the study tests the proposed relationships quantitatively by analyzing 204 usable responses (n=204) of the selected manufacturing companies. The findings show that 1) market orientation and innovation have positive and significant effect on competitiveness of the manufacturing companies in Ethiopia; 2) the level of market orientation and its impact on competitiveness is influenced by sound employee training program, market based reward system, effective marketing program, and organizational culture that emphasize change, entrepreneurship, and achievement orientation; 3) the level of innovation and its impact on competitiveness is influenced by effective marketing program and organizational culture that emphasize change (i.e., adhocracy culture) and control over the change process (i.e., the hierarchy culture); 4) the effect of market orientation and innovation on competitiveness is stronger for the younger and larger organizations when compared to the older and smaller ones, respectively. Based on these findings, the study suggests that managers, beyond ensuring the smooth running of day-to-day operations, should focus on marketplace changes by adopting and developing relevant orientations (i.e., market and innovation orientations) via improving the culture, structure, and other relevant capabilities.
Business Management
D.B.L.

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33

Cho, Jung-chih, and 卓蓉芝. "An Empirical Study Of New Tile Product Planning By Using Seven Tools For New Product Planning." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/95003601164404908986.

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碩士
國立聯合大學
管理碩士學位學程
98
As the world market intransitive competition in recent years, it is inevitable trend that the company will offer customers the reliable and satisfactory merchandises. Therefore, the company needs to make own success marketing strategy and enhance core competence in the tile industry. The scope and object of our paper will focus on the coustomers of Champion, Sanyo, MarcoBelli, San Marino, White Horse, Huangshan Stone, Plato and Devanno eight well-known tile brands. We will employ the six tools that are expert interview, marketing survey, positioning analysis, creativity generation, idea selection and conjoint analysis among “Seven Tools for New Product Planning” of Dr. Noriaki Kanda. Firstly, we must understand the important information of tile industry via expert interview. Secondly, we could classify into 30 measurable indicators of the purchase tile according expert suggestion. These indicators will be become to the questionnaire items, and make a lot of surveys. There were 890 copies of questionnaire distributed in two stages. The results of factor ananlysis in marketing survey will show the customer behaves easily are affected by three quality factors of attractive quality, basic quality and one-dimensional quality when they bought the tile. Thirdly, the perceptual figure and regression analysis in positioning analysis can find a current market position and the direction of a new or advanced product for any tile brand in future. Fourthly, there are 12 conceptual product ideas created via Brainstorming in creativity generation. Fifthly, we invited 18 experts to choice the five feasible items of "automatically adjust to provide the living environment of the tile"," to provide a more durable ceramic tile", " to provide the perfect quality tiles", "to provide more kinds of specifications" and " to provide safe and sanitary tiles" in market. We will rename the five directions to" automatic adjustment,"," long warranty period,", "zero defect"," various styles" and " Safety and Health " for the questionnaire designed. . Finally, the five directions selected of further development will be created two independent levels, individually. Then, we design the questionnaire of the 10 best combination products in five directions and 10 levels of product planning via the mothed of Orthogonal Arrays. There are 137 accepted questionnaires in conjoint analysis. The result show that the consumers prefer to buy ceramic tile sequence and emphasis as following: "zero defect (24.34 %)">" automatic adjustment (22.36 %)">" long warranty period (19.26 %)">" various styles (18.09 %)">" Safety and Health (15.96%) ". The best combination direction of product planning is " internal quality good "," will automatically adjust the temperature and humidity "," use 15-20 years there will not be any visual damage"," multichoice sizes of the traditional ceramic tile "," a self-cleaning and anti-slip indoor brick " for the ceramic tile industry. We hope the results of the paper could supply some the information to enhance core competence for the development of new product planning and marketing strategy in the tile industry.

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34

Yang, Wei-Cheng, and 楊偉成. "The developing planning of the new construction product." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/74274110019911799627.

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35

Ho, Yu-Ting, and 何瑜婷. "A Study of New Product Development Planning on Product Designers’ Concept Development." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/pr7885.

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碩士
國立臺北科技大學
創新設計研究所
97
Driving by severe global competition, industry types have transferred from OEMin the past to ODM, even to OBM; the factor of successful projects of product development has also moved from manufacture quality during the back-end procedure of production to planning at the front phase. Except for ensuring the project value of new product development, planning may also provide designers the direction and basis when implementing ideas. This research mainly studies the content and structure of product development and planning for projects of new product development, and further analyzes the influence of product development and planning upon the development of designers’ ideas. Findings of this research are as below: 1. Forms and planning personnel of new product development and planning differ in accordance with different enterprise culture and organization types. 2. The basis consulted by product designers during the phase of idea development varies with new product development and planning in two corporation types, OBM and ODM 3. Causes of difference between expected goals of planning and the final product may be divided into internal factors and the external factor. Internal factors which include characters of product development, executors, planning completeness, cost and technique limitation, and modification after product testing, all cause difference between products and expected goals; the external factor refers to the difference caused by the production schedule and market change. 4. New product development and planning is proved to be helpful to projects of product development from various viewpoints. From the viewpoint of project team, new product development and planning is found to be able to condense the common view of the entire project team; from designers’viewpoint, it provides designers the basis of idea development and eliminates designers’ unrealistic ideas. 5. During the whole project process, the new product development and planning may play different roles according to different schedules and be divided into three stages: the early stage, the middle stage and the later one. The early stage is to forecast the result; the middle stage is to lead, instruct and communicate; the later stage is to verify the project process.

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36

Shen, Po-Chang, and 沈伯璋. "A study of Foresight-based New Product Planning Model." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/95081245005604313393.

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碩士
國立交通大學
科技管理研究所
98
Cooper & Klein had done an investigation in rate of depletion of NPD(new product development), however, the result indicated that four out of seven projects of NPD could proceed to developing phase, while only 1.5 had a chance to step into mass production. At the end only one product would be successful. In such environment full of uncertainties and risks, NPD is a costly activity with high failure rate. Under such circumstances, how to choose highest priority for future products to create greatest value will be the key successful factor to product planning model. Technology roadmap is a structural tool for technology forecasting that has been developed for a decade to define the challenges of product and technology that enterprises will face in the future. At the same time it helps come up with solutions. Through this process, enterprises focus their resources only on developing current priority technology in order to integrate product development plans, creating value for customers. This study will be in a perspective of product planning strategy, using technology roadmap developed by Institute of Manufacturing Technology of University of Cambridge, combining with scenario planning and patent analysis. We want to simplify the complex process of new product planning by using simple charts and point out the goal of new product roadmap by a simple model, providing the industry as a strategic thinking tool for NPD. Case study is to find out developing trend of next-generation product features in six different scenarios of digital home for H home appliance manufacturer through five steps of product planning model. First, realize home appliance industry current status. Then focus on digital home scenarios by using scenarios planning to explore the impact of digital home needs in product features. Next step, assess technical capability of product features by analyzing technology development. Finally, to summarize that the strategic plan for next generation digital home products with patent analysis lies in health care fields. The product planning model provides enterprises integrated information from the market demand, technology as well as patents. At same time it’s easy to maintain and reproduce, expecting the model can contribute to practical product planning slightly.

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Chen, Liyang, and 陳立揚. "An Empirical Study of Applying Seven Tools for Product Planning to New Smartphone Product." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/53168014461074015825.

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碩士
國立聯合大學
管理碩士學位學程
99
The smartphone market’s bloom era is coming. Each product’s PLC get more and more shorter. In gerenal, product brands’ success caused by two reasons. First, inventing 「killer products」. Second, according to self position and market segment, having the right marketing strategy on market and providing right products to customer. Therefore it’s important to have a plan to developing even proving products. The scope and object of the research are based on popularity survey will focus on following: Sony Ericsson , Nokia, Apple, HTC, Motorola, Samsung, LG and Sharp 8 domestic well-known brands. We adopted the six steps include: Interview, Opinion Survey, Positioning Analysis, Creativity Generation, Idea Selection and Conjoint Analysis of “Seven Tools for New Product Planning” of Dr. Noriaki Kanda. First of all, we surveyed the evalution factors via “Evalution Approach” and “Brain Sotrming”. Then developed 36 measurable indicators’ questionnaire for Opinion Survey. There were 1089 samples of our Positioning Analysis. The result shows “Performance”, “Durability” and “Versatility” can influence customers’ purchase intention. Second, according to the result and Taiwan image, we developed creative 12 new ideas of future smartphone. Through 11 experts’ filtering, we had “Customize”, “Remote Contral”, “Charge”, “Translation” and “Heal Diagnosis” five feasible producing concepts, and further, each attribution we developed two levels. Third, in Conjoint Analsis, we had a 262 sample-survey in the light of 5 concepts and 10 levels. We discovered preference of feasible producing concepts as “Customize (20.45%)”, “Remote Contral(16.60%)”, “Charge (21.61%)”, “Translation (21.46%)” and “Heal Diagnosis (19.88%)”. Also planned a smartphone include: Hardware Customize, Remote Contral of Systm, Oral translation, Picture for Heal Diagnosis and Self-charging. Finally, we used RST analysed Conjoint Analsis 262 data. The result pointed that Remote Contral of Systm and Oral translation could cause customers prefering to buy the new smartphone product.

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38

陳玲美. "Process design improvement via Kano model and new product planning method." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/34749605579259921370.

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碩士
明新科技大學
工程管理研究所
94
This study is to offer a set of new, effective production procedure to enhance the competition for power supply compamy of Taiwan. Theory of Constraints method﹑traditional IE method﹑Kano model and P7 method will use to develop and improve the new product process procedure. 　　This study can divided into three parts: 　　1.Rationalizing production step: Collecting new product operations to create the initial production procedure, then, rationalizing each operations. 　　2.Valuing production step: Using Kano modle to deleting the unnecessary operations and keeping valuable operations. 　　3.improving production step: After part 2, base on the procedure target, P7 and TOC method will doing to improve the bottleneck for process. 　　Finally, the propose method of this study will validity by a real case.

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39

SU, YAO-TUNG, and 蘇耀東. "Applying Advanced Product Quality Planning System to New Product Development –A Study of the Industrial Computer." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/06079016205008623800.

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碩士
國立中央大學
工業管理研究所碩士在職專班
100
New product development is one of critical indicators for corporate competitiveness. Along with innovative technology and productivity increasing, there are more and more strict demands of the customer for product quality. Therefore, each enterprise has to implement a systemic methodology in new product development process except that each enterprise secures the competitive elements such as quality, cost and delivery for application on boarding speed and the quality of being steady. Success in new product development process depends on strict quality control and complete design process. One remarkable product design not only meets customer’s needs, but also considers factors of production, cost, reliability and competition to reach what produce in time and enter the market in time. The Industrial Personal Computer is extensively applying to the fields of medical, communication, military and Industrial automation. Because the system is requested to operate in application steadily, IPC has to get good quality and steady reliability. For customer’s needs, IPC manufacturers have to possess great technological capacity and strict verification process. This thesis is trying to study what applying Advanced Product Quality Planning System to new product development of the Industrial computer to integrate R&D, manufacturing, market, suppliers and customers for collaboration. Hopefully, IPC manufacturer can be applying this method to NPD process to reduce the frequency of engineering changes and a discussion time between departments in design phase for upgrading the quality.

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40

Chen, Pi-Yu, and 陳碧玉. "The Study of Design Research Skills in New Product Development Planning Phase." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/85033297805491181309.

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碩士
國立臺灣科技大學
設計研究所
96
Product planning decision making will be deep impact following product design, product development, cost, and productivity works in the product development early phase. If people can truly implement product planning works, they must can save product modification and test time in product development phase, and get more and more opportunities to have successful sales. This research will try to analyze design research skills form industrial design team in new product development planning phase of successful new product development projects, and how much impact for successful products and development process. The main results include: 1.The collection of case studies researched has classified twenty-five categories analysis skills, and these analysis skills can be classified nine categories design research analysis by analysis methods and analysis contents again. The nine major categories include: 1. Styling study, 2. Competitive analysis, 3.Product material and technical study, 4.Brand position analysis, 5.Target users, 6.Users feedback, 7.Fashion trend, 8.Scenarios, and 9.Ergonomics. 2.Analysis methods of styling study, product material and technical study, fashion trend, and competitive analysis are the highest used in case studies, it means people need to pay much attention to following items for a successful product design: product appearance design, material using, follow a fashion element or create a fashion element, product specification, and market position should be match market trend and presented advantage. Design research analysis will be difference depends on company’s properties or product categories and properties, and people will use different analysis items and methods for them, so when a company proceed a new project should consider company’s properties, and product categories, properties at the same time to select a suitable analysis method, and that will be save much time for a new product development. 3.From analysis results we get that industrial design team of case studies they all joined new product development planning phase and provide positive effects. The effects are included: helping company to proceeded brand position, product design, and define product identification form design’s viewpoint. Besides, people can communicate with other departments to discuss technical issues, share market information, and truly understand product spirit and product story in the product planning conference. Design team can present their ideas to decision maker and other departments of company to understand their ideas and support to complete the product design. 4.The research results strongly suggest that industrial design team should join design research analysis works in new product development planning phase, that will be helpful for a new product development design communication and development, and designers can truly understand product spirit and story.

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41

Ranku, Mmenyana. "The relationship between market share and new product launch in FMCG." Diss., 2010. http://hdl.handle.net/2263/24436.

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Research has shown that firms within the fast-moving consumer goods (FMCG) sector are innovating and launching new products to sustain and enhance market share. For innovation to be successfully launched and supported, however, resources – especially financial resources – are required. This research aimed to establish the relationship between market share and new product launches. Do firms achieve higher market share through new product launches, or is it those firms with an already strong market share that are best positioned to undertake and leverage from innovation? The research was designed as a causal study. Data from four sub-categories within the Personal Care sector in South Africa over a period of five years were obtained from Datamonitor. The unit of analysis was firm per market, and descriptive statistics were used to analyse patterns of market share and new product launches as variables per firm. The results indicated that market share precedes new product launches. In all categories, it was the three existing market leaders that were launching new products, and the market share of each was increasing or at least holding stable. Market leaders are driving innovation within FMCG. However the findings also underlined new product development as a key factor in a firm‟s ability to hold or improve market share. The findings of this research contribute to the literature by enhancing understanding of the practice of innovation as a competitive advantage for businesses within FMCG in survival, sector leadership and attainment of strategic goals.
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted

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42

Cheng, Shan-Tsz, and 鄭善澤. "New Product Developmet and Marketing Planning： A Case Study of Sun Link Sea." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/pwh5xm.

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碩士
國立雲林科技大學
創業管理碩士學位學程
102
Two days off per week was in full operation since 1990, which brought along domestic tourism activities fast. With tour vogue developing, consumers are not satisfied with unattractive souvenirs. According to interviewing the Sun Link Sea's employees, the revenue of souvenir shop is the last secondarily in overall departments which are comparing other business units. The reason is that souvenirs of Sun Link Sea are totally not attractive, pretty, or pleasant to look at. Therefore, this study takes use of new product development process with Sun Link Sea's resources in order to design bran-new souvenirs. The study verifies through investigation based on consumers purchasing willingness, and according to the result of surveying to draft marketing plan. First of all, this study discusses the development process of new souvenirs and investigates the culture and resources in Sun Link Sea. Taking use of both organizes the process from opportunity recognition, concept generation, concept evaluation and business planning. The goal is to develop bran-new souvenirs which are a fusion of all elements of Sun Link Sea.

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43

Chang, Jessica Hui-Wen, and 張惠文. "A Study on Pre-Planning Model Of New Product Development for Travel Agencies." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/76499624361596118153.

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碩士
淡江大學
管理科學研究所企業經營碩士在職專班
94
Travel is not a luxury any longer these years due to the increase of GNP of Taiwan global village and Taiwan, appreciation of New Taiwan Dollars as well as liberal policy adopted by Chinese Government. Approximately 7,000,000 passengers went abroad per year, and more than 1,000,000 Japanese people came to Taiwan for the purpose of tourism in 2005. In the competitive travel industry, there would be a great difference in the preference of travel products on account of different age ranges, different education backgrounds and different income levels of consumers; as a result, the development of new products becomes more important day by day. However, because of unfair competition by lowering prices, shorter life cycle of products, unprotected patent right, lower profitability, low return on investment, smaller subsistent space and worse operating environment, the local travel agents have not expended too much labor and money in developing new products. This study discusses the following issues herein: a) The definition of the new product of a travel agent; b) Under what circumstances, a travel agent decides to develop new products or to repack the existing products; c) Average time, cost and labor,life cycle of a product; d) How will a travel agent maintain its competitive edge and prevent the competitors from sharing the market after developing a new product; and e) What role will the Internet play in the process of development of new products. Through in-depth interviews with the local Tourism Bureaus and several travel agencies, it was found that: 1. Individual agencies defined new products differently from one another: Travel agencies that operate differently had different definition for what a new product really is. On the same scale a product or service may be rated from “100%”, “50%”, “20%~50%” new. 2. New products are developed after particular themes: Travel agencies usually consult the local tourism bureau and airlines for their cooperation during the developmentof new product. In the recent years, many agents had launched new products following particular scenes from popular movies. 3. The length of each itinerary determines the life-cycle of each product: The time required to develop new products, and the product life-cycle changes with respect to different lengths of every itinerary. 4. It is difficult to maintain advantage once a new product had been fully developed: Since there is low entry barrier into the tourism and travel industry, travel agents often find it difficult to defend and maintain their advantages obtaining through the development of new product for long periods of time. 5. The widespread use of the Internet: The arising of the Internet had opened vast amount of information to the customers themselves. Customers can complete the purchase process without having to step out of their homes, in an easy and time efficient manner. Therefore many travel agencies had developed their own websites and systems based on their knowledge from the past. Agencies are now able to provide quick services to their customers by frequently updating and posting the latest tourism information on their websites. I sincerely hope that all authorities-in-charge can, after reading the present article, input more efforts in developing new products in order to allow all consumers to have different choices for a variety of excellent new itineraries or product mixes in every year.

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44

WU, CHIAO-YING, and 吳巧瑩. "An Integrated Model of Scenario Planning and Decision Tree Analysis for Financial Planning of Smart Phone New Product Development." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/27087735718121845356.

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碩士
東吳大學
企業管理學系
100
Mobile communication products have been becoming very popular due to the integration of communication, entertainment and business functions with the simplified and fashionable designs. New product development projects of mobile phones very often they encounter limitation of resource or budget, resulting in limited choices of project investments. Moreover, new product developments come with high risks and uncertainties. When financially evaluating new product investments, the most commonly asked question is whether the projects are worth investing in or not, and also how to combine all uncertain elements into the evaluation including the value created with time after launch. This study combines qualitative and quantitative approaches via integration of scenario planning and decision tree analysis that systematically generate scenarios reflecting reality and assist enterprises with a practical method of aessessing the value of projects. The proposed approach was demonstrated and examined based on a numerical example with real settings from a Taiwanese mobile phone ODM company. Results showed that flexibility of decision tree analysis lowers the risk to minimal and R&D resources are appropriately distributed; moreover, sensitivity analysis is performed to discover the key advantage and improvable factors. The proposed approach can also help to evaluate the possibilities under different scenarios and happening of uncertain events with asymmetric branches that is more practicable than the binary trees of real option analysis.

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45

Gengan, Theenasagree. "Key success factors of a telecommunications solution provider's new product development strategy." Thesis, 2002. http://hdl.handle.net/10413/2750.

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An understanding of the key success factors of New Product Development Strategy remains obscure for many organisations in the dynamic telecommunications industry. As managers recognise the heightened importance of innovation to competitive success, they face an apparent paradox: the orderly and predictable decisions on which a business rests depend increasingly on the disorderly and unpredictable process of new product development. The objectives of this study were to evaluate the key success factors of a telecommunications solution provider's new product development strategy and to explore the relationship between these key factors. The company was studied from two levels. The strategic level focussed on the corporate strategy, the role of management, organisational structure and organisational culture; while the project level concentrated on the NPD process, the staff involved and the information needed for NPD success. The relationship between the two levels was also investigated in relation to the company's NPD strategy. The results of this study showed that there is a very close relationship between the factors and that problems with one factor affect another. Whilst much research has been conducted in each of these areas independently, very few researchers in the field integrate all the different factors. The findings revealed that the company under investigation had more problems at the strategic level than at the project level. The strategic issues were found to be the basis of problems identified at the project level.
Thesis (MBA)-University of Natal, 2002.

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46

Liu, Kuang-Hua, and 劉光華. "Apply the Advance Product Quality Planning for new product introduction of Liquid Crystal Display Drive IC assembly and testing." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/44107645222355428470.

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碩士
國立成功大學
工學院工程管理專班
96
The product changes of semiconductor industry are very frequently, the new product introduce success or fail will effect the company profit and growth. Accompany the more popularize of Liquid Crystal Display the needed Liquid Crystal Display panel driver IC is increased. So how to use the company internal resource of IT system to match customer production request and plan a reasonable with quality insurance new product introduce to mass production will become a important item. In a globalization economy, the quickly active production can get good produce superiority to match customer diversification needed and get quick mass production quality speed. With this it can keep a good competed advantage. The purpose of this research is to set-up Advanced Product Quality Plan system at Liquid Crystal Display driver IC assembly and testing to introduce product to mass production.

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47

Liu, Yi-fang, and 劉怡芳. "A Study of Strategic Planning of New Product Launch and Marketing – A Case of Company A." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/fbm624.

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碩士
國立高雄應用科技大學
資訊管理系碩士在職專班
105
Cleaning services industry with respect to the industry structure is an industry with low barriers to entry, high labor intensity, low wages, and high turnover rates. Low operating costs and easy establishment of such business result in an unstable industry structure. Moreover, companies use low price to gain market share, leading to a tough competitive environment and a labor-intensive industry. In order to sustain its market share and pursue consistent growth, company A plans to launch a new product to expand its market and boost its sales growth rate. 　　This thesis draws on theories such as Ansoff matrix, economies of scope, share of wallet, etc. to explore the consumer market, which is consumer-centered, from the perspective of corporate structure and customer retention. This study uses the STP process （segmentation, targeting, positioning） and the 4 Ps marketing mix to identify the target market and product positioning of the new product, and then decides the suitable product, price, shipment and promotion for the customer according to the market demand. This study explores the overall marketing strategies and drafts a whole new “business model” marketing program and performing plans. 　　This thesis hopes to increase regular customer’s loyalty, share of wallet and market reputation of company A through the marketing program and build a successful business model. The actual performance rate of executing the business plan from January to June 2017 is 101%. In the future, the successful experience can be applied to marketing campaigns of other new products to help company A grow its revenue consistently and create its own blue ocean strategy. Keywords: Ansoff Matrix, STP Process, 4 Ps Marketing Mix, Business Model

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48

Baier, Warren Arthur. "An exploration of the pre-development phase of new product development in New Zealand manufacturing small and medium enterprises : a thesis presented in partial fulfilment of the requirements for the degree of Master of Engineering in Product Development at Massey University, Auckland, New Zealand." 2008. http://hdl.handle.net/10179/863.

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Developing successful new products in New Zealand Small and Medium Enterprises (SMEs) is difficult due to several factors. These include greater expectations, new technology, reduced product lifecycles, high project failure rates, and the pressures from competition. This presents a significant challenge for a product development team as it leaves companies searching for opportunities to gain an advantage in the market place. The low level of research performed in relation to SMEs over the past number of years, especially in the field of New Product Development (NPD), has resulted in an increase in interest by practitioners and academics. This research was aimed at exploring the pre-development phase currently employed by SMEs within the New Zealand manufacturing industry. The purpose was to gauge the understanding and importance of this early stage in NPD amongst practitioners from these SMEs, as the literature highlighted this as an area of weakness requiring empirical research. Specifically, the objectives set for this research investigation were to survey manufacturing SMEs in New Zealand, compare the findings with past and current research on a national and international level, and make conclusions in relation to: • The nature and complexity of the pre-development activities performed by New Zealand manufacturing SMEs. • The difficulties and/or limitations New Zealand manufacturing SMEs encounter whilst implementing the pre-development activities. • The importance of and attitude towards the pre-development phase with regards to the overall NPD process and the company’s product development efforts. The study consisted of a questionnaire survey, run during June and July 2007 with twenty-two SMEs representing the light engineering/manufacturing, electronics, and food industry sectors. The questionnaire survey was followed up with one-on-one interviews with some of the participating companies allowing for both quantitative and qualitative data to be obtained. The research investigation found that the difficulties in carrying out the five predevelopment activities studied were common, compounded by the lack of skills inhouse to do so. Of the five pre-development activities studied, the preliminary technical analysis was found to be given the most attention by the companies with regard to overall project time, with lesser emphasis placed on the other four activities. Many of the companies developed ‘new to the world’ products or entered new markets with existing products where they primarily took part in the business-tobusiness market. Good relationships existed between the manufacturing SMEs and their suppliers, distributors and customers. Management were found to have a high level of involvement in product planning, as they tend to be involved in key decision making in NPD in SMEs. Many of the companies had difficulty when it came to identifying opportunities and customer needs, with the addition of numerous barriers limiting the implementation of NPD. The greatest difficulties arose during the practical implementation of tools and techniques due to several challenges, such as limited budgets, lack of time and resources as well as incompatibility within the existing company culture. Clearly, the pre-development phase is the basis for the remainder of the NPD process with essential development decisions being made here. This phase is therefore crucial in determining the likely outcome of NPD projects. The research findings suggested that greater consideration and effort should be placed on the pre-development phase, even more so with the cost increasing exponentially when mistakes are made later in development. The study highlighted the need to improve the tools and techniques available for use during the pre-development phase, as companies are aware of its importance but find it the most difficult to undertake. High new product failure rates; over-expenditure of project time; lack of awareness, commitment, and formality; and the high level of difficulty experienced by the New Zealand SMEs studied, suggests there is a need for the implementation of better tools and techniques during the predevelopment phase to aid successful NPD in New Zealand manufacturing SMEs.

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49

Montgomery, Andrew David. "Medium density housing in Pietermaritzburg : a product of the town planning scheme regulations towards a new understanding." Thesis, 1995. http://hdl.handle.net/10413/2567.

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50

Tsai, Hui Ping, and 蔡慧頻. "Planning the new-type product of function watches for creating customer value –A Case Study of CASIO." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/70515064746398994916.

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碩士
東海大學
企業管理學系碩士班
100
Technology and life has been closely, product design towards the trend of multimedia development. Now watch industry has developed to a mature stage, watch the majority of imports in Taiwan, some manufacturers relocation. Unlike the Swiss watch to enrich the human experience and the technology well known, firms must develop differentiated products. Increasing products value-added and enhance customer value in order to create the competitiveness of Taiwanese enterprises.

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Dissertations / Theses on the topic 'New products Planning'

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