Academic literature on the topic 'New product categories'
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Journal articles on the topic "New product categories"
BERKTAŞ, Sena, and Renk DİMLİ ORAKLIBEL. "NEW GENERATION CRAFT: IKEA HACK AND ITS TAXONOMY." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 232–46. http://dx.doi.org/10.7456/11101100/013.
Full textBERKTAŞ, Sena, and Renk DİMLİ ORAKLIBEL. "NEW GENERATION CRAFT: IKEA HACK AND ITS TAXONOMY." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 232–46. http://dx.doi.org/10.7456/11001100/013.
Full textBERKTAŞ, Sena, and Renk DİMLİ ORAKLIBEL. "NEW GENERATION CRAFT: IKEA HACK AND ITS TAXONOMY." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 232–46. http://dx.doi.org/10.7456/11101100/013.
Full textXu, Hong Xue, Fu Cai Wan, Xiu Ying Guo, and Yong Xian Liu. "A Two-Phase New Product Introduction Model." Applied Mechanics and Materials 16-19 (October 2009): 1233–37. http://dx.doi.org/10.4028/www.scientific.net/amm.16-19.1233.
Full textHorobeţ¸, Emil. "Galois covering and smash product of skew categories." Acta Universitatis Sapientiae, Mathematica 5, no. 1 (February 1, 2013): 47–53. http://dx.doi.org/10.2478/ausm-2014-0004.
Full textBelt, Bill. "Working with the Government to Introduce New Product Categories [CTA Insights]." IEEE Consumer Electronics Magazine 6, no. 3 (July 2017): 140–41. http://dx.doi.org/10.1109/mce.2017.2684958.
Full textAbdelaziz, Bahoussa, and Masrhouni Ikrame. "Cognitive categorization of new hybrid products and implicit attitude formation: Empirical study of sensory stimulation." Innovative Marketing 18, no. 3 (October 3, 2022): 207–17. http://dx.doi.org/10.21511/im.18(3).2022.18.
Full textSam, Steven V., and Andrew Snowden. "Representations of categories of G-maps." Journal für die reine und angewandte Mathematik (Crelles Journal) 2019, no. 750 (May 1, 2019): 197–226. http://dx.doi.org/10.1515/crelle-2016-0045.
Full textMorrison, Scott, and David Penneys. "Monoidal Categories Enriched in Braided Monoidal Categories." International Mathematics Research Notices 2019, no. 11 (October 3, 2017): 3527–79. http://dx.doi.org/10.1093/imrn/rnx217.
Full textNarayanan, Sridhar, Puneet Manchanda, and Pradeep K. Chintagunta. "Temporal Differences in the Role of Marketing Communication in New Product Categories." Journal of Marketing Research 42, no. 3 (August 2005): 278–90. http://dx.doi.org/10.1509/jmkr.2005.42.3.278.
Full textDissertations / Theses on the topic "New product categories"
Verissimo, Juliana Trad. "Advertising new product categories to new geographical markets." reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/10042.
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In a dynamic and competitive global environment, many companies realize that continuous development and introduction of new products are key activities to their survival and growth. One of today’s biggest challenges to businesses involves knowing how to act in a world in which both the frame and the basis of competition are constantly changing, and where restructuring and portfolio shifting are central activities for capturing a fair share of global growth. Both the fast pace of technological innovation and the rising affluence of developing economies present businesses with risks and opportunities, and it is not only important that companies pay attention to the launch of top-notch products in developed markets, but also mandatory that they know how to launch old news to new markets. Using the Brazilian market as an example, this dissertation sought to study how multinational companies have been using advertising in the launch of new product categories and subcategories that are already sold elsewhere to new geographies. After reviewing the literature available, developing propositions, and evaluating those with the help of three case studies, it was possible to verify some linearity between the cases and the literature studied. These included the search for category legitimation preceding that of brand legitimation; the usage of expert sources to legitimate new categories; the usage of argument based appeals; and the advertising of more than one product feature per ad. Nevertheless, given some discrepancies noticeable between what was observed in Brazil and the literature consulted, it was also possible to verify that the way advertising cues are conducted in new geographies likewise depends on the competitive scenario faced, as well as on country specific economic and cultural variants.
Em um ambiente global dinâmico e competitivo, muitas empresas notam que constante desenvolvimento e lançamento de novos produtos são atividades-chave para seu crescimento e sobrevivência. Hoje, um dos maiores desafios enfrentados por tais empresas envolve saber como agir em um mundo em que tanto o escopo como a estrutura do ambiente competitivo estão em constante mudança, e em que reestruturações e mudanças de portfólio são centrais para as companhias que visam capitalizar com o crescimento global. Tanto o rápido ritmo de inovação tecnológica quando a crescente afluência de economias emergentes apresentam riscos e oportunidades para as empresas, o que torna importante não apenas que estas estejam atentas ao lançamento de produtos de última geração para mercados desenvolvidos: faz-se também necessário que saibam como lançar produtos antigos para novos mercados. Usando o mercado brasileiro como um exemplo, esta dissertação procurou estudar como multinacionais têm utilizado anúncios publicitários no lançamento, para novos mercados, de categorias e subcategorias de produtos já vendidas em outros países. Após uma revisão da literatura disponível, do desenvolvimento de proposições, e da avaliação destas através de três estudos de caso, foi possível verificar a existência de alguma linearidade entre os casos e a literatura estudada, incluindo: uma busca pela legitimação da categoria que precede àquela pela da marca; o uso de 'especialistas' para a legitimação da categoria; o uso de apelos baseados em argumentos; e a divulgação de mais de uma característica de produto por anúncio. No entanto, dadas algumas discrepâncias entre o que foi observado nos casos e aquilo descrito na literatura consultada, também foi possível verificar que a maneira como os anúncios são feitos em diferentes lugares depende igualmente do cenário competitivo enfrentado pela empresa, bem como de variantes econômicas e culturais específicas da localidade em questão.
Lowe, Benjamin, and n/a. "Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories." Griffith University. Griffith Business School, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070221.155102.
Full textLowe, Benjamin. "Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories." Thesis, Griffith University, 2006. http://hdl.handle.net/10072/365671.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
Turilin, Mikhail. "Radical innovation of user experience : how high tech companies create new categories of products." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59142.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (p. 84-85).
In the last 15 years, several high tech companies successfully developed revolutionary products that were not based on completely new base technology. Instead, the companies used existing technologies to create products with attractive user experiences. The products appealed to customers and made their manufacturers leaders in their corresponding market segments. The approach to innovation taken by these companies could be called the "radical innovation of user experience." In this work, I will look for common patterns in customer research, product development, and the organizational management of successful user-experience innovation companies. As a result, I will create an asset of recommendations that could be used by product managers and general managers of technology companies to assess their innovation strategy.
by Mikhail Turilin.
S.M.
Li, Wei-Lin, and 李偉綾. "The Study of Consumer Characteristics, Adopter Categories and Characteristics of New Product on the Purchase Intention of Innovative Product." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/12803978177711039624.
Full text中原大學
企業管理研究所
100
This research takes ultrasound beauty for example, mainly explores how consumer characteristics, adopter categories, and characteristics of new product affect consumers’ purchase intentions, and it also discusses the relationship among these three variables. At the same time, this research explores the various life styles among different adopter categories. First, this research defines the aspects of three variables by literature review. In the dimension of consumer characteristics, this research adopts demographic and life style aspects; in the dimension of characteristics of new product, this research adopts relative advantage, compatibility, and complexity aspects. After confirming the research framework, the questionnaire is designed to survey the consumers’ values to characteristics of new product, consumers’ life styles, consumers’ adopter categories and consumers’ purchase intentions. There are 278 effective questionnaires for this research. Through SPSS statistical analysis, this research finds that age, education and a part of life styles are significant correlated with adopter categories and except for late majority, there are obvious differences of life styles among adopter categories. The people who adopt new product earlier tend to pursue fashion, like to be a leadership, have the adventure characteristic, be influenced by others, not to be brand loyalists, and interest in complex and multi-functional products. This research also finds that adopter category has significant correlation with relative advantage and compatibility. In relative advantage aspect, adopter category has most significant correlation with “ultrasound spa will facilitate maintenance and absorption of face”; in compatibility aspect, adopter category has most significant correlation with “what degree I value the maintenance and cleaning of my face”. And the value degree of relative advantage and compatibility to early majority are much higher than laggards. Besides, except for “preference to products” aspect, relative advantage and compatibility are significant positive correlated with purchase intentions. It means that the higher of relative advantage and compatibility, the higher of consumers’ purchase intentions. This research explores consumers’ purchase intentions by various consumer characteristics, different adopter categories and different value degree to characteristics of new product. The researcher hopes this research can help firms in marketing plans, product development and product improvement.
Aziz, Salma. "Investigating the Single Category Belief Problem in a Hybrid Product." Thesis, 2009. http://hdl.handle.net/10214/2840.
Full textBooks on the topic "New product categories"
Groshev, Igor', and Evgeniy Korchagin. Tourism for the elderly. ru: INFRA-M Academic Publishing LLC., 2019. http://dx.doi.org/10.12737/1027444.
Full textMasuoka, Natalie. Exclusive Categories. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190657468.003.0002.
Full textStoneman, Paul, Eleonora Bartoloni, and Maurizio Baussola. Product Innovation and Price Measurement. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198816676.003.0011.
Full textPlay Bigger: How Rebels and Innovators Create New Categories and Dominate Markets. Little, Brown Book Group Limited, 2016.
Find full textPeterson, Dave, Kevin Maney, Al Ramadan, and Christopher Lochhead. Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets. Little, Brown Book Group Limited, 2016.
Find full textSchütze, Robert. The Rise of the Federal Model I. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198803379.003.0005.
Full textRogers, Hannah Star. Art, Science, and the Politics of Knowledge. The MIT Press, 2022. http://dx.doi.org/10.7551/mitpress/13885.001.0001.
Full textMagda, Raczynska. 3 Derived Assets. Oxford University Press, 2018. http://dx.doi.org/10.1093/law/9780198796138.003.0004.
Full textMasuoka, Natalie. Identity Choice. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190657468.003.0001.
Full textSapolsky, Harvey M. Security Studies and Security Policy: An American Perspective. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190846626.013.297.
Full textBook chapters on the topic "New product categories"
Schau, Erwin M., Eva Prelovšek Niemelä, Aarne Johannes Niemelä, Tatiana Abaurre Alencar Gavric, and Iztok Šušteršič. "Life Cycle Assessment Benchmark for Wooden Buildings in Europe." In Towards a Sustainable Future - Life Cycle Management, 143–54. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-77127-0_13.
Full textQian, Kun. "Environmental Concerns of the Pulp and Paper Industry: Focusing on Household and Sanitary Paper Products." In Decision Science for Future Earth, 181–95. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-8632-3_8.
Full textStrukov, Vlad. "Digital Art: A Sourcebook of Ideas for Conceptualizing New Practices, Networks and Modes of Self-Expression." In The Palgrave Handbook of Digital Russia Studies, 241–54. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42855-6_14.
Full textSauter, Daniel, Jaskirat Randhawa, Claudia Tomateo, and Timon McPhearson. "Visualizing Urban Social–Ecological–Technological Systems." In Resilient Urban Futures, 145–57. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-63131-4_10.
Full textSukumaran, Sivakumar, Greg Rebetzke, Ian Mackay, Alison R. Bentley, and Matthew P. Reynolds. "Pre-breeding Strategies." In Wheat Improvement, 451–69. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-90673-3_25.
Full text"New Products and Product Categories in the Global Forest Sector." In The Global Forest Sector, 145–66. CRC Press, 2013. http://dx.doi.org/10.1201/b16186-11.
Full textTraynard, Veronique. "Resveratrol, Multiple Bioactivities for a Wide Range of Health Benefits. New Innovative Extracts for Nutraceutical, Pharmaceutical, and Cosmetics Applications." In Resveratrol - Recent Advances, Application, and Therapeutic Potential [Working Title]. IntechOpen, 2022. http://dx.doi.org/10.5772/intechopen.109179.
Full textRozano, Mercedes. "Generic Drugs in the Pharmaceutical Market." In Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, 443–68. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0220-3.ch018.
Full textRozano, Mercedes. "Generic Drugs in the Pharmaceutical Market." In Healthcare Policy and Reform, 1236–61. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6915-2.ch057.
Full textvon Hippel, Eric. "The Broad Scope of Free Innovation." In Free Innovation. The MIT Press, 2016. http://dx.doi.org/10.7551/mitpress/9780262035217.003.0008.
Full textConference papers on the topic "New product categories"
Earle, Kathryn. "Reference: Product Categories in the Digital Age." In Charleston Library Conference. Purdue Univeristy, 2020. http://dx.doi.org/10.5703/1288284317139.
Full textAllada, Venkat, Abhijit K. Choudhury, Padmavathi K. Pakala, Timothy W. Simpson, Michael J. Scott, and Somasundaram Valliyappan. "Product Platform Problem Taxonomy: Classification and Identification of Benchmark Problems." In ASME 2006 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2006. http://dx.doi.org/10.1115/detc2006-99573.
Full textOzcan, Arif. "New approaches in smart packaging technologies." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p1.
Full textJohansson, Joel. "Combining Case Based Reasoning and Shape Matching Based on Clearance Analyzes to Support the Reuse of Components." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-70631.
Full textCavalieri, Lorenzo, Andrea Capitanelli, Silvia Ceccacci, Francesca Gullà, Alessandra Papetti, and Michele Germani. "A New Smart Strategy for Web Searching of Commercial Products." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59988.
Full textHu, Jun, and George M. Fadel. "Categorizing Affordances for Product Design." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-70933.
Full textRamesh, Raghuram Puthali, and Shun Takai. "Top-Down Benchmarking Approach for Estimating Cost of Concept." In ASME 2006 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2006. http://dx.doi.org/10.1115/detc2006-99615.
Full textKeese, Darren A., Andrew H. Tilstra, Carolyn C. Seepersad, and Kristin L. Wood. "Empirically-Derived Principles for Designing Products With Flexibility for Future Evolution." In ASME 2007 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2007. http://dx.doi.org/10.1115/detc2007-35695.
Full textHwang, K. H., and G. J. Park. "Development of a Robust Design Process Using a New Robustness Index." In ASME 2005 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2005. http://dx.doi.org/10.1115/detc2005-84555.
Full textSaidani, Michael, Harrison Kim, Nawres Ayadhi, and Bernard Yannou. "Can Online Customer Reviews Help Design More Sustainable Products? A Preliminary Study on Amazon Climate Pledge Friendly Products." In ASME 2021 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2021. http://dx.doi.org/10.1115/detc2021-69705.
Full textReports on the topic "New product categories"
Filip, Grażyna, and Justyna Majchrowska. Internet Post as an Element of E-Branding. Linguistic Analysis. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11401.
Full textBarakat, Dr Shima, Dr Samuel Short, Dr Bernhard Strauss, and Dr Pantea Lotfian. https://www.food.gov.uk/research/research-projects/alternative-proteins-for-human-consumption. Food Standards Agency, June 2022. http://dx.doi.org/10.46756/sci.fsa.wdu243.
Full textScience, Fera. Analysis of CBD Products. Food Standards Agency, November 2022. http://dx.doi.org/10.46756/sci.fsa.cis490.
Full textZilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, July 2013. http://dx.doi.org/10.32747/2013.7697116.bard.
Full textAmanor, Kojo, Joseph Yaro, and Joseph Teye. Long-Term Change, Commercialisation of Cocoa Farming, and Agroecosystems and Forest Rehabilitation in Ghana. Institute of Development Studies (IDS), February 2022. http://dx.doi.org/10.19088/apra.2022.002.
Full textTaverna, Kristin. Vegetation classification and mapping of land additions at Richmond National Battlefield Park, Virginia: Addendum to technical report NPS/NER/NRTR 2008/128. National Park Service, September 2022. http://dx.doi.org/10.36967/2294278.
Full textMcDonagh, Marian S., Jesse Wagner, Azrah Y. Ahmed, Benjamin Morasco, Devan Kansagara, and Roger Chou. Living Systematic Review on Cannabis and Other Plant-Based Treatments for Chronic Pain: May 2021 Update. Agency for Healthcare Research and Quality (AHRQ), June 2021. http://dx.doi.org/10.23970/ahrqepccerplantpain3.
Full textPaynter, Robin A., Celia Fiordalisi, Elizabeth Stoeger, Eileen Erinoff, Robin Featherstone, Christiane Voisin, and Gaelen P. Adam. A Prospective Comparison of Evidence Synthesis Search Strategies Developed With and Without Text-Mining Tools. Agency for Healthcare Research and Quality (AHRQ), March 2021. http://dx.doi.org/10.23970/ahrqepcmethodsprospectivecomparison.
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