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Abdelrahman, Omar A. "Credit Card Rates and Consumer Switch: New Evidence." International Journal of Economics and Finance 8, no. 12 (November 17, 2016): 95. http://dx.doi.org/10.5539/ijef.v8n12p95.
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This paper investigates the underlying determinants of consumer’s choices regarding switching credit-card balances. To estimate the likelihood that consumers switch credit cards, two logit models are estimated. Using data from the Consumer Finance Monthly (CFM) of The Ohio State University, the author finds that at the conventional 5 percent level of significance, the following variables have significance: old interest rate, new interest rate, duration of the introductory rate, balances, number of credit cards, homeownership, and age. As expected, interest rates, balances, the duration of new introductory offer rates, and homeownership have the greatest influence on why or why not people switch credit cards. The findings are consistent with the view that consumers make rational decisions in the credit card market, challenging Ausubel’s (1991) argument of credit card consumer irrationality and Calem and Mester’s (1995) empirical finding that credit card rates are sticky because consumers are irresponsive to rate cuts.
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Beharrell, Brian, and Alasdair Crockett. "New Age Food! New Age Consumers! With or without Technology Fix Please." British Food Journal 94, no. 7 (July 1992): 5–13. http://dx.doi.org/10.1108/00070709210018979.
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BİL, Erkan, Hande KANDUR, and Senem ERGAN. "New Consumers of the Digital Age: Game Players." PRIZREN SOCIAL SCIENCE JOURNAL 5, no. 3 (December 31, 2021): 9–22. http://dx.doi.org/10.32936/pssj.v5i3.272.
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The game market has become one of the fastest growing industries of the digital age. The availability of internet access from anywhere, the diversification of game platforms, the increase in game options and the increase in application stores especially for mobile devices have accelerated this growth in the sector. The purpose of this study was to determine who the new consumers in the developing game industry are, their various demographics, characteristics and purchasing behaviors. Data which were collected by the survey method from 490 game players who participated in Gamescom, the world's largest game fair held in Cologne, Germany between 20-24 August 2019, were analyzed by descriptive statistics, t-test and one-way anova. As a result of the findings, it has been determined that majority of the participants were female, young adults and students. Almost half of the participants have more than 12 years of gaming experience, play games for an average of 3.76 hours a day and an average of 5.16 days per week, prefer to play at home and on their personal computers the most, majority were core gamers, and the favorite game category was action.
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Holbrook, Morris B., and Robert M. Schindler. "Age, Sex, and Attitude toward the past as Predictors of Consumers’ Aesthetic Tastes for Cultural Products." Journal of Marketing Research 31, no. 3 (August 1994): 412–22. http://dx.doi.org/10.1177/002224379403100309.
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New data pertaining to tastes for popular culture support and extend the previous finding that consumers tend to form enduring preferences during a sensitive period in their lives. A psychographic measure of the consumer's attitude toward the past is shown to moderate this tendency, and differences between male and female respondents suggest that the experience of strong positive feelings plays a causal role. These findings can guide the marketer in designing aesthetic aspects of products or promotional stimuli and may increase the practicality of using cohort analysis for predictions of consumer demand.
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van der Merwe, Sandra. "GRAMPIES: A new breed of consumers comes of age." Business Horizons 30, no. 6 (November 1987): 14–19. http://dx.doi.org/10.1016/0007-6813(87)90047-4.
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Cliff, Margaret A., Kareen Stanich, and Cheryl Hampson. "Consumer research explores acceptability of a new Canadian apple – Salish™." Canadian Journal of Plant Science 94, no. 1 (January 2014): 99–108. http://dx.doi.org/10.4141/cjps2013-236.
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Cliff, M. A., Stanich, K. and Hampson, C. 2014. Consumer research explores acceptability of a new Canadian apple – Salish™. Can. J. Plant Sci. 94: 99–108. This research compared consumer preferences for a new Canadian apple, Salish™ (cultivar SPA493), with commercial cultivars using data collected at two University of British Columbia Apple Festivals (2008, 2010). Mean acceptability by mouth and visual acceptability scores for Salish™ were compared with those for each of three tart (subacid/acid) cultivars (Granny Smith, McIntosh, Spartan) (2008, n ≈ 165) and two relatively new cultivars (Ambrosia, Honeycrisp) (2010, n=1182). T-tests on the 2008 data (n ≈ 165) revealed that Salish™ had higher consumer acceptability than Granny Smith and McIntosh. Analysis of variance of the 2010 data evaluated the influence of ethnicity (ancestral origin), age, gender and stated apple preference (sweet, tart), for the two largest sub-groups of consumers (Asian ethnicity, n=353 European ethnicity, n=725). While 88% of consumers of Asian ethnicity categorized themselves as sweet apple eaters, consumers of European ethnicity were both sweet (55%) and tart (45%) apple eaters. The sweet apple eaters rated Ambrosia higher in acceptability by mouth than Salish™, while tart apple eaters preferred Salish™. On average, consumers’ stated apple preference (sweet, tart) was consistent with their acceptability scores. Mean acceptability by mouth scores for consumers of Asian ethnicity were higher for Ambrosia and lower for Salish™ as compared with consumers of European ethnicity. The visual acceptability of red apples with a green ground (background) colour was significantly lower than those with a yellow ground colour. This suggested that sweet apple eaters of both ethnicities had a strong negative bias for apples with a slightly green ground colour. The work will assist industry in releasing and appropriately marketing cultivars to selected consumers in the metropolitan marketplace.
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Mańkowski, Dariusz R., Anna Fraś, Kinga Gołębiewska, and Damian Gołębiewski. "CONSUMER ACCEPTANCE OF POLISH BREAD PRODUCTS." Plant Breeding and Seed Science 77 (December 20, 2018): 33–42. http://dx.doi.org/10.37317/pbss-2018-0003.
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Consumer acceptance of a variety of products, including bread is currently a very important economic andpsychological criterion. Thus, understanding of consumer behaviour and preference should help bread manufacturersto satisfy the customers, particularly during launching new products. The study objective was toinvestigate preferences and expectations of Polish consumers concerning bread products as well as their comparisonwith manufacturers opinions. Surveys were collected using CATI method. Obtained results testifiedabout clear differentiation of consumer requirements in relation to bread. It has been shown that preferencesof bread consumers are connected with such factors as: sex, age, place of residence, employment, educationand financial situation. Diverse demands of consumers result in a wide range of bread products on the marketand a need for improving their quality and promotion of new brands.
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Bílková, Renáta. "Digital marketing communication in the age of globalization." SHS Web of Conferences 129 (2021): 06002. http://dx.doi.org/10.1051/shsconf/202112906002.
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Research background: The marketing perception has changed dramatically in recent years. Evolution of digital shopping and information technology generate new challenges. Internet marketing and social media have a significant impact on the behavior of consumers, and businesses are forced to look into new ways to play a role in each stage of the consumer’s decision-making process. Nowadays marketing is concerned with understanding people’s motivations and using these insights to create content and campaigns that engage and gain the attention of relevant users in the global Internet marketplace. Purpose of the article: Consumers use different research strategies when preparing to purchase a product. The purpose of this article is to demonstrate the importance and relevance stages of the mapping customer decision-making process for better user experience and to segment users on the basis of their current intention to purchase goods. Methods: The research work is based mainly on the STDC framework, which is used for strategic and content planning in order to adapt ads to the decision-making phase in which the customer is located. For the purposes of the article and to obtain target information, a quantitative self-service questionnaire was created. The purpose of this questionnaire was to find out the steps in the selection of specific goods and the factors that influenced their final purchase. Findings & Value added: The article has a practical focus on the recommendations for marketing communication which will attract more consumers and increase competitiveness, which is relevant especially in the context of globalization.
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Maciejewski, Grzegorz, and Sylwia Mokrysz. "NEW TRENDS IN CONSUMPTION ON THE COFFEE MARKET." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 22(71) (December 16, 2019): 132–44. http://dx.doi.org/10.22630/pefim.2019.22.71.31.
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The aim of the article is to present trends in consumption, which currently affect or will affect the behaviour of coffee consumers in the next 2-5 years. The article is written in the form of theoretical considerations supported by an analysis of source materials. It presents the main megatrends, consumer trends and product trends observed on the coffee market. It also describes relations between the aforementioned phenomena and consumer behaviour. The analysis of the collected data made it possible to conclude that the main trends determining consumer behaviour are naturalness and sustainability, health and nutrition, multisensory experience, convenience, digitalisation and individualisation. In order to meet these trends, producers and sellers of coffee will also want to gain an influence on the choices and preferences of coffee consumers by supporting and developing such product trends as: craft coffee time, the ice age is coming, ready to drink coffee, co-branding to dial up indulgence, convenient formats go premium, the rise of super coffee or the world of smart vending machines.
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Capitello, Roberta, Lara Agnoli, and Diego Begalli. "Determinants of consumer behaviour in novice markets: the case of wine." Journal of Research in Marketing and Entrepreneurship 17, no. 1 (July 13, 2015): 110–26. http://dx.doi.org/10.1108/jrme-07-2014-0012.
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Purpose – This study aims to understand the behaviour of novice consumers and provide businesses with guidelines regarding how to approach the different typologies of novice consumers from new inexperienced markets and from new generations. Design/methodology/approach – The reasoned action approach is applied to wine consumer, and two parallel surveys using a questionnaire have been conducted with a sample of the Missouri population – representing new consumers – and a sample of the young Italian population – representing young consumers located in traditional consuming countries. Two research hypotheses are tested. Findings – The hypothesis testing reveals two effects. The age effect creates similarities in the decision-making process structure, and attitude and subjective norm have the same weight in influencing behavioural intention. The novice effect creates differences in the structure; however, similarities exist at a more basic level than that of attitude and subjective norm, in salient beliefs and salient referents. Practical implications – The study highlights that penetration of these consumer segments should pursue different marketing approaches: educational goals for young people from new markets, an experiential marketing approach to improve the link between product and producer for new consumers and emphasis on cultural aspects of the product in a “young manner” for young consumers from traditional consuming markets. Originality/value – For the first time in the literature, this study analyses commonalities and peculiarities in the decision-making process of novice consumers.
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Kopaničová, Janka, and Dagmar Klepochová. "Consumers in New Millennium: Attitudes towards Adoption of New Technologies in Purchasing Process." Studia Commercialia Bratislavensia 9, no. 33 (June 1, 2016): 65–74. http://dx.doi.org/10.1515/stcb-2016-0007.
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Abstract The use of new technologies has brought many changes into consumer behaviour, especially into purchasing process. The aim of the article is to uncover the attitudes of different generations towards usage of new technologies in purchasing process and determine if the diffusion of innovative purchasing process is significantly different among different generations. The article presents the results of authors´ research of usage of new technologies in purchasing process, as well as attitudes towards it, among different age groups - Generation X, Y, Z and seniors. Results of hybrid research carried out by semi-structured interviews with 551 respondents show, that there are significant generational differences in all three components of attitude towards online purchase, which can be - due to its characteristics- considered the most complex use of new technologies in purchasing process. Results prove that the diffusion of innovation in the purchasing process is significantly influenced by the age group. With age the number of Innovators significantly drops and the percentage of Laggards rises. The ratio of those adopting “early” and “late” significantly changes according to age group as well. Majority of younger respondents are accepting the new technologies into purchasing process early (Innovators, Early Adopters, Early Majority). Middle-aged consumers accept the innovations proportionally - copying the Roger´s curve. Among seniors, the majority is “late” (Late Majority and Laggards).
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Wang, Qi, Meili Liang, and Qi Zhao. "Analysis of Communication Strategies in the New Media Age." Journal of Educational Theory and Management 3, no. 2 (October 24, 2019): 24. http://dx.doi.org/10.26549/jetm.v3i2.1910.
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This paper explores how enterprises respond to changes in consumers and make corresponding adjustments in communication strategies in the new media age. The cases of Jiang Xiaobai and Netease Cloud are selected for the present analysis, providing suggestions for communication strategies in the new media age.
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Hilverda, Femke, Manon Jurgens, and Margot Kuttschreuter. "Word associations with “organic”: what do consumers think of?" British Food Journal 118, no. 12 (December 5, 2016): 2931–48. http://dx.doi.org/10.1108/bfj-05-2016-0229.
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Purpose The purpose of this paper is to examine the word associations that consumers have with organic food, organic meat or organic vegetables, and how these associations differ between food type and consumer groups. Construal-level theory was used as a theoretical framework to interpret the associations. In addition, consumer groups were compared on psychological distance, values, age, and gender. Design/methodology/approach Two studies were performed. In Study 1, a sample of 154 participants filled out the words that came to their mind when thinking of organic food, organic meat or organic vegetables, and psychological distance and values were measured. In Study 2 these words were rated on centrality by an independent sample (n=52). Findings Consumers think of animal welfare, price, health, pesticides, and naturalness the most when thinking of organic. The environment, health, honesty, pesticides, sustainability, quality, natural, additives, origin, certification, and taste were central across organic food, organic meat, and organic vegetables. Thinking of organic meat showed consumers’ concern for animal welfare, while thinking of organic vegetables showed concern for human health. Consumer groups differed regarding psychological distance, values, gender, and age. Consumers who frequently bought organic food were more positive about organic food products compared to consumers who occasionally or hardly ever bought organic food products. Originality/value This research extends the scope of current consumer research about organic food and provides new insight in the word associations consumers have with organic food products.
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Hallak, Rob, Craig Lee, and Ilke Onur. "Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers." Foods 10, no. 11 (November 10, 2021): 2764. http://dx.doi.org/10.3390/foods10112764.
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This study examines the effects of a health star rating system on the attitudes of consumers and their purchase intentions towards beverage products sold in hospitality venues. Previous studies linking health ratings to the food and beverages of consumers mainly focus on fast-moving consumer goods and retail purchasing. However, purchasing patterns in hospitality and foodservice environments are distinct as consumers may be less concerned about health and more interested in the dining experience. Thus, this research focuses on: (1) whether the presence of health star ratings on beverage products influences the willingness of consumers to purchase in the context of the hospitality industry, and (2) identifying the demographic and psychographic factors influencing these behavioural intentions. Using Ordinary Least Squares regression to analyse data from an e-survey of 1021 consumers in Australia and New Zealand, the study found that health star ratings do have an impact on the willingness of consumers to purchase healthy beverages. Specifically, psychographic segmentation around ‘health goals’ is far more pertinent to understanding purchase behaviour in a hospitality setting than age, gender, income, or country. The findings present new insights into the importance of health star labelling on beverages and the purchase intentions of consumers.
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Charinsarn, Alisara Rungnontarat. "What makes me think that this product fits me? The impact of perceptual processing style on product preference among female consumers in emerging Asian countries." Journal of Asia Business Studies 13, no. 1 (January 7, 2019): 57–78. http://dx.doi.org/10.1108/jabs-12-2017-0237.
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PurposeThe purpose of this paper is to study whether the consumer’s perceptual processing style impacts consumer preference. Specifically, whether consumers with local perceptual processing style in emerging Asian countries are more likely to perceive that Asian skincare brands are suitable for them, compared with emerging Asian consumers with global perceptual processing.Design/methodology/approachAn experiment was conducted with 249 Asian female respondents in an emerging Asian market. The Navon letter – a hierarchical letter – is used to classify the respondents’ perceptual processing style. The Navon stimulus used is a big letter H made up of small letter Ls. Those who saw letter H (L) at first glance were classified as consumers with global (local) perceptual processing style. ANCOVA was used to analyze the main effect of global/local perceptual processing style on product preference, as well as to test the moderating effect of age.FindingsThe results suggest that consumers with local perceptual processing style are significantly more likely to perceive that Asian brands are suitable for them, compared with respondents with global perceptual processing style. Additionally, the covariate “age” is not the covariate between global/local perceptual processing and skincare preference.Practical implicationsManagers can apply the findings to their targeting and communication strategies. First, it will be advantageous for managers marketing Asian skincare products to target Asian consumers with local perceptual processing style. For managers marketing Western skincare products in Asia, it will be better to target Asian consumers with global perceptual processing style. In terms of communication strategy development, managers marketing Asian skincare products to Asian consumers are recommended to encourage local perceptual processing, while managers marketing Western skincare brands to emerging Asian consumers should encourage global perceptual processing.Originality valueThe value of this paper is that it applies the perceptual processing style to explain consumer decision-making in the context of consumers in emerging Asian countries. It also highlights a new perspective that helps managers craft targeting and communication strategies that help make their products to be perceived as a better fit or to facilitate consumer processing style so the product becomes a preferred choice.
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Al-Shehri, Mohammed. "Choosing the Best Social Media Influencer: The role of gender, age, and product type in influencer marketing." International Journal of Marketing Strategies 4, no. 1 (December 17, 2021): 1–26. http://dx.doi.org/10.47672/ijms.878.
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Introduction: Social media has created a new type of celebrity form (influencers), which is defined as people who are famous on social media and have many followers. Companies currently depend on influencers to send their marketing messages to the audience, and to increase the marketing ROI, it is important to target the right influencers.
Purpose: This research focused on social media influencers’ impact on consumer purchase intent and showed whether gender difference of consumers or influencers had any effect on those decisions. The research also included the age of consumers and the product type to know if they had any effect.
Methodology: Qualitative and quantitative methods were used to obtain the required information; two focus groups were conducted to get the names of 80 influencers, and an online questionnaire was used to collect the data, formula of the sample size by Krejcie and Morgan (1970 as cited by Kasomo, 2001) was used to determine study sample of 387 respondents.
Results: The results indicated that male influencers impact male consumers more than female consumers, while female influencers impact female consumers more than male consumers. Age of consumer does not affect the gender-based impact results. In addition, the results indicate that only few influencers have more impact on specific product type, thus, influencer’s impact based on product type is not so common.
Recommendations: It is recommended for the companies to find influencers who are having a lot of impact on a specific product type that matches the product they want to promote, and to select the influencer based on the customers they are targeting, if companies are targeting female customers, they should look for popular female influencer, and if they are targeting male customers, they should look for popular male influencer.
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Bazzani, Claudia, Roberta Capitello, Elena Claire Ricci, Riccardo Scarpa, and Diego Begalli. "Nutritional Knowledge and Health Consciousness: Do They Affect Consumer Wine Choices? Evidence from a Survey in Italy." Nutrients 12, no. 1 (December 27, 2019): 84. http://dx.doi.org/10.3390/nu12010084.
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Wine is one of the few food products not subject to mandatory nutritional labelling, except for alcohol content. As such, health-related characteristics might be inferred by attributes related to production methods and alcohol content. This research focuses on the set of information currently reported on wine bottle labels, investigates the consumer’s use of such labels, and their preferences for information associated with ’naturalness’ such as clean labels and alcohol content. We conducted a survey on Italian consumers of red wine, which included a choice experiment. Results showed that health consciousness is an important driver in the use of wine labels. Estimates from a latent class model suggest that health consciousness, along with age, plays a significant role in defining consumer preference segments: the majority of our sample tended to prefer red wine characterized by ‘clean labels’, but younger and more health-conscious consumers showed a significant disutility for higher alcohol content. More traditional consumers revealed disutility for more unconventional ‘clean labels’, which were instead appreciated by a third group of consumers, called here ‘new clean trend lovers’. Preference for nutritional information such as lower alcohol content and clean labels distinguished the more health-conscious consumers, who belonged to the most likely preference class. Together, the results may suggest that nutritional information currently not mandatory for wine would be appreciated by a significant share of wine consumers.
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Waldfogel, Joel. "How Digitization Has Created a Golden Age of Music, Movies, Books, and Television." Journal of Economic Perspectives 31, no. 3 (August 1, 2017): 195–214. http://dx.doi.org/10.1257/jep.31.3.195.
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Digitization is disrupting a number of copyright-protected media industries, including books, music, radio, television, and movies. Once information is transformed into digital form, it can be copied and distributed at near-zero marginal costs. This change has facilitated piracy in some industries, which in turn has made it difficult for commercial sellers to continue generating the same levels of revenue for bringing products to market in the traditional ways. Yet despite the sharp revenue reductions for recorded music, as well as threats to revenue in some other traditional media industries, other aspects of digitization have had the offsetting effects of reducing the costs of bringing new products to market in music, movies, books, and television. On balance, digitization has increased the number of new products that are created and made available to consumers. Moreover, given the unpredictable nature of product quality, growth in new products has given rise to substantial increases in the quality of the best products. Although there were concerns that consumer welfare from media products would fall, the opposite scenario has emerged—a golden age for consumers who wish to consume media products.
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Assemi, Mitra, Nina M. Torres, Candy Tsourounis, Lisa A. Kroon, and Gary M. McCart. "Assessment of an Online Consumer “Ask Your Pharmacist” Service." Annals of Pharmacotherapy 36, no. 5 (May 2002): 787–92. http://dx.doi.org/10.1345/aph.1a317.
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OBJECTIVE: To describe consumer demographics and the types of questions submitted to an online Ask Your Pharmacist (AYP) drug information service. METHODS: This is a retrospective review of a sample of consecutive queries submitted online to an AYP service between 1999 and 2000. All data were coded, transcribed, and evaluated in a Microsoft Excel spreadsheet. Data regarding gender, age, patient relationship to consumer, allergies, medical conditions, products, and question types were evaluated. RESULTS: One thousand eighty-seven queries involving drug information or health-related questions were evaluated: 65% of the queries were from consumers requesting information for themselves; 55.2% of queries originated from women; 61% of consumers were between 19 and 55 years of age. The 5 most listed medical conditions were depression-related, hypertension, allergies, pain, and infectious disease. More than 60% of the questions involved prescription or over-the-counter (OTC) medications; another 10% targeted herbal products or dietary supplements. Consumers were most interested in drug efficacy, safety, and drug interactions. CONCLUSIONS: An AYP online service is a relatively new, unique way for consumers to receive medication information. Consumers of all ages use AYP services for both acute and chronic conditions. Most consumers asked questions related to their own health or medications. Consumers were more likely to ask questions related to prescription and OTC medications than to botanical and dietary supplements. Consumers were primarily interested in drug efficacy and adverse effects.
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Mehta, Seema, Tanjul Saxena, and Neetu Purohit. "The New Consumer Behaviour Paradigm amid COVID-19: Permanent or Transient?" Journal of Health Management 22, no. 2 (June 2020): 291–301. http://dx.doi.org/10.1177/0972063420940834.
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A critical situation pushes human behaviour towards different directions with some aspects of behaviour being irrevocable. COVID-19 pandemic is not a normal crisis, and to control the spread of disease various measures were taken including complete and then partial lockdown. Since all elements of the economy are intricately interrelated with public health measures and lockdown, this resulted in economic instabilities of the nations hinting towards change in market dynamics. In every market, consumers are the drivers of the market competitiveness, growth and economic integration. With economic instability, consumers are also experiencing a transformation in behaviour, though how much of transformation experienced during the crisis will sustain is a question. This article looks at the consumer behaviour during COVID-19 crisis and in the subsequent lockdown period when the world stood still for more than a quarter of a year. Further, the article attempts to weave through the maze of literature available about consumer behaviour in normal times and in crisis times, strengthens it with the rapid assessment reports culled out by the different consulting organisations during lockdown phase, substantiates the same with first-hand telling and retelling of experiences by consumers and professionals with marketing background to bring up a hypothesis of the pandemic affecting a paradigm shift from consumer materialism to consumer spiritualism. The proposition offers further testable hypotheses for future research to understand consumer sentiments or requirement in buying ‘what is enough’ within the marketing context and how it can be reinforced post-COVID crisis for ensuring sustainability of business models. It would also be interesting to explore the correlates of this forced consumer behaviour with other variables such as learning from crisis, changing needs, personality, nationality, culture, new market segment and age to develop new models of consumer behaviour.
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Valaskova, Katarina, Pavol Durana, and Peter Adamko. "Changes in Consumers’ Purchase Patterns as a Consequence of the COVID-19 Pandemic." Mathematics 9, no. 15 (July 28, 2021): 1788. http://dx.doi.org/10.3390/math9151788.
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The current COVID-19 pandemic has affected every aspect of consumer behavior—their expenses, investments, and financial reserves, as well as their financial and social wellbeing. As a consequence of different restrictions, consumers and their shopping patterns have changed significantly; thus, the factors that influence new purchase patterns need to be identified to help traders, retailers, and marketers develop appropriate strategies to respond to crucial consumer changes in the market. A categorical analysis (Pearson’s chi-square test) and correspondence analysis (simple and multivariate) were applied to a sample of 425 Slovak respondents to reveal the most important factors impacting consumers’ financial situations, as well as the effects on the maintenance of new shopping habits established during the pandemic period. The results revealed that consumers´ income, age, and sector of occupation play important roles in the context of new shopping patterns. These findings are in agreement with other global studies, confirming both the worldwide impact of the pandemic on consumer behavior and the importance of national studies on consumer shopping behavior in order for state authorities, traders, marketers, and entrepreneurs to be able to take necessary measures.
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Hutchings, Scott C., Luis Guerrero, Levi Smeets, Graham T. Eyres, Patrick Silcock, Enrique Pavan, and Carolina E. Realini. "Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New Zealand." Foods 11, no. 14 (July 11, 2022): 2045. http://dx.doi.org/10.3390/foods11142045.
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This study investigated differences between general New Zealand consumers and ethnic Chinese consumers living in New Zealand regarding the importance of lamb attributes at the point of purchase and opinions of New Zealand lamb. A central location test survey was undertaken with 156 New Zealand consumers living in Dunedin, New Zealand, and 159 Chinese consumers living in Auckland, New Zealand. In terms of importance at the point of purchase, Chinese consumers rated a number of attributes as more important than New Zealand consumers by a difference of >1.0 on a 9-point Likert scale for importance: animal origin, feeding, age, presence of hormones/residues, traceability, food safety, place of purchase, brand/quality label, and label information (p < 0.05). New Zealand consumers rated the price of other meats and animal welfare as more important than Chinese consumers (p < 0.05); however, the differences in scores were <1.0. In terms of opinions, Chinese consumers also considered New Zealand lamb to be better value for money, more additive-free, and more likely to make people feel good (p < 0.05), by scores >1.0 on a 7-point Likert scale for agreement. New Zealand consumers considered New Zealand lamb more traditional and boring (p < 0.05); however, the differences in scores were <1.0.
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Hoppe, Alexia, Marcia Dutra De Barcellos, Marcelo Gattermann Perin, Lina Fogt Jacobsen, and Liisa Lähteenmäki. "Factors influencing consumers’ willingness to participate in new food product development activities." British Food Journal 120, no. 6 (June 4, 2018): 1195–206. http://dx.doi.org/10.1108/bfj-06-2017-0346.
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Purpose Consumers can be an interesting source of knowledge if companies manage to attract them to an interactive process of new product development (NPD). The purpose of this paper is to investigate factors influencing consumers’ willingness to participate in NPD activities. Design/methodology/approach A survey with 1,038 respondents was held in Denmark. Food products for weight management were used as an example to further explore these issues and test the research hypotheses. Data were analysed by means of hierarchical regression analysis. Findings Results indicated that consumer innovativeness is a key factor to stimulate participation. An increase in either cognitive or emotional dimensions also encourages consumer interaction with the company. Weight perception and willingness to participate is moderated by age group. These findings can help managers to identify key segments when developing new food products for weight management. Originality/value This study has proposed and tested a model based on relevant literature and validated scales using a model generation approach to discuss motivations and factors that influence willingness to participate in NPD projects in the food sector.
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Salgado Beltrán, Lizbeth, Dena M. Camarena Gómez, and Jonathan Díaz León. "The Mexican consumer, reluctant or receptive to new foods?" British Food Journal 118, no. 3 (March 7, 2016): 734–48. http://dx.doi.org/10.1108/bfj-03-2015-0097.
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Purpose – The purpose of this paper is to measure the relative degree of rejection or reluctance to try new foods of the Mexican consumers. Design/methodology/approach – To measure the degree of acceptance or rejection that individuals have for foods that are unusual in their diets, a phobia scale was used to new foods developed by Pliner and Hobden (1992) Food Neophobia Scale (FNS). The authors also distinguished between individuals’ predisposition to taste new foods, “neo-phobic” (lower bias) and “neo-philic” (predisposition). Additionally social and demographic variables such as age, gender, monthly income level and marital status to discuss relations with the FNS scale were incorporated. Findings – The results have shown that Mexican consumers show relatively low levels of phobia toward new foods, but there may be differences in accordance with the characteristics of the environment, the proximity of another culture or urbanization level have a significant influence on consumer attitudes. Originality/value – In Mexico the development of new foods has increased, in a recent study 83 percent of respondents indicated they are interested in buying new foods on the market. Studies of novel foods phobia have been made in various international contexts, in Mexico, however, the exploration and understanding of consumer attitudes toward foods that are unusual in their diets is incipient. This study represents one of the first contributions in this regard and more so to focus specifically on the Mexican consumer.
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Huang, Chao-Chin. "Aging consumers and their brands: the customer journey perspective." Asia Pacific Journal of Marketing and Logistics 34, no. 1 (November 15, 2021): 31–59. http://dx.doi.org/10.1108/apjml-10-2021-0733.
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PurposeWith the increasing numbers of the elderly people, the aging segment represents a potential huge market. While this trend is obvious, still little literature focuses on this group. The study thus fills up this gap. Furthermore, the study aims to examine the aging consumers' journeys from the lens of brand resonance pyramid and has its importance using context-specific theories to understand the elderly consumers.Design/methodology/approachCase study method is conducted using the in-depth interview to collect data and inductive method via MaxQda software to analyze. Two types of aging brand (i.e. age-denial and age-adaptive) are investigated (Moody and Sood, 2010). This study interviews 26 elderly consumers, among whom, 12 have experiences in sports gyms (i.e. age-denial) and 14 in hospital services (i.e. age-adaptive). The author also triangulates the results by interviewing two additional experts in these contexts.FindingsThe findings of the paper reveal that (1) brand functional benefit is important for both age-denial and age-adaptive brands while each has different dimensions. Brand experiential benefit (e.g. social, behavioral and intellectual experience) is important motivation for the age-denial brand and brand symbolic and brand psychological benefits are the emotional drivers for the age-adaptive brand. (2) Consequences of this journey include those, for example, brand satisfaction, brand loyalty, word-of-mouth and recommendation and (3) mediating mechanisms, e.g. brand sense of identification, brand psychological attachment and customization for both brand types, with exceptions of diversification and brand psychological attachment, and mutual interaction for the age-denial brand and doctor–patient relationship and consumer inertia for the age-adaptive brand. (4) The current study finds two new concepts for aging consumers, i.e. brand social experience in the age-denial brand and brand psychological benefit in the age-adaptive brand.Research limitations/implications(1) Results of the paper are context dependent and generalization issue might occur. (2) While it is analyzed using inductive method via MaxQda software, the interviewer's subjective bias might occur. (3) Interviewees are at their different life stages, i.e. early-old vs mid-old, and thus, these contextual factors might also influence the results.Originality/value(1) The current study explores the elderly consumers' experience journeys at three stages (i.e. pre-service, during-service and pro-service/loyalty loop) for age-denial and age-adaptive brands and deepen an understanding of this aging market; (2) offers practical implications to brands targeting at the elderly consumers, particularly the age-denial and age-adaptive brands; (3) uses customer journey theory and brand resonance pyramid as the lens to understand aging consumers, and results also partly echo with the theories and (4) explores two new concepts for aging consumers, i.e. brand social experience and brand psychological benefit, thus adding new dimensions to important constructs, i.e. brand experience and brand benefit.
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Volfová, Hana, Eliška Svobodová, and Jana Pechová. "The marketing potential of personalisation of shipping packaging." Marketing Science & Inspirations 17, no. 2 (June 30, 2022): 16–25. http://dx.doi.org/10.46286/msi.2022.17.2.2.
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The goal of the paper is to find out consumers' attitudes towards the marketing usage of shipping packaging. With the growing importance of e-commerce, retailers are looking for new ways to engage consumers. While the marketing importance of consumer packaging has long been known and described, the design and function of shipping packaging also needs to be explored. Qualitative research (combination of experiment and interview) was conducted to examine differences in the personalization of shipping packaging according to different age cohorts and also to find critical attributes of shipping packages for the consumers. The research demonstrated the real potential of personalisation. Because of this, it is possible to observe changes in consumer behaviour leading, among other things, to greater consumer satisfaction, a tendency to repeat purchases or a willingness to pay extra for personalised packaging.
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Shabib, Fatema, and Subhadra Ganguli. "Impact of CSR on consumer behavior of Bahraini women in the cosmetics industry." World Journal of Entrepreneurship, Management and Sustainable Development 13, no. 3 (July 10, 2017): 174–203. http://dx.doi.org/10.1108/wjemsd-08-2016-0041.
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Purpose The purpose of this paper is to investigate the impact of corporate social responsibility (CSR) awareness on the attitudes of Bahraini women consumers in the age group of 18-55 and their buying behavior toward cosmetics products. Design/methodology/approach Quantitative method is used for focusing on Bahraini women consumers aged between 18-55 years. Primary data comprising consumer’s buying behavior and attitudes were collected through an online questionnaire and analyzed using software like SPSS and Microsoft Office Excel. Findings The empirical findings revealed that Bahraini women are not aware of CSR. This lack of awareness leads to the exclusion of CSR as a factor in their purchase decisions. However, the awareness of CSR can become a reason for avoiding purchase of specific cosmetics when the consumer discovers that the producer has been involved in socially irresponsible business practices. Moreover, Bahraini women do not seek CSR-related information voluntarily from the cosmetics industry. Research limitations/implications This research paper is subject to sample size limitations; it focuses on women of a specific age group using cosmetics and is limited to the Kingdom of Bahrain. Survey method was used as the only primary data collection method. Practical implications This research provides a clear picture of how consumers behave in the absence of any or very little awareness of CSR. It can benefit cosmetics companies, both existing and new, for adopting future long-term marketing strategies to create public awareness of CSR. Social implications This research highlights the importance of raising awareness of CSR in the Kingdom of Bahrain and the possible implications of such activities on consumers’ purchases of cosmetics products. Originality/value This paper contributes significantly toward information regarding Bahraini consumers’ lack of awareness of CSR and sheds light on consumers’ behavior toward cosmetics products in the Kingdom of Bahrain.
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Ferretti, Federico. "Consumer access to capital in the age of FinTech and big data: The limits of EU law." Maastricht Journal of European and Comparative Law 25, no. 4 (August 2018): 476–99. http://dx.doi.org/10.1177/1023263x18794407.
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There is much hype about the potential for technological innovation (FinTech) and big data to transform and deliver financial services to consumers. The aim of this paper is to analyse, from the perspective of financial inclusion and consumer protection, the extent to which the current European Union legal framework is prepared to respond to the challenges posed by such innovation in the context of the prospective opportunities and detriment for consumers. Departing from an assessment of the already problematic and jeopardised uses of traditional credit data in the Member States, it concludes that the risks are likely to contrast or outweigh the benefits, but the legal framework does not seem fit for purpose despite the enactment of brand new legislation.
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Halcomb, Elizabeth, Deborah Davies, and Yenna Salamonson. "Consumer satisfaction with practice nursing: a cross-sectional survey in New Zealand general practice." Australian Journal of Primary Health 21, no. 3 (2015): 347. http://dx.doi.org/10.1071/py13176.
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An important consideration in health service delivery is ensuring that services meet consumer needs. Whilst nursing services in primary care have grown internationally, there has been limited exploration of consumer satisfaction with these services. This paper reports a descriptive survey that sought to evaluate consumers’ perceptions of New Zealand practice nurses (PNs). One thousand, five hundred and five patients who received nursing services at one of 20 participating New Zealand general practices completed a survey tool between December 2010 and December 2011. The 64-item self-report survey tool contained the 21-item General Practice Nurse Satisfaction (GPNS) scale. Data were analysed using both descriptive and inferential statistics. Internal consistency of the GPNS scale was high (Cronbach’s α 0.97). Participants aged over 60 years and those of European descent were significantly less satisfied with the PN (P = 0.001). Controlling for these characteristics, participants who had visited the PN more than four times previously were 1.34 times (adjusted odds ratio 1.34 (95% CI: 1.06–1.70) more satisfied than the comparison group (up to 4 previous visits to PN). In addition to the further validation of the psychometric properties of the GPNS scale in a different setting, the study also revealed a high level of satisfaction with PNs, with increased satisfaction with an increased number of visits. Nevertheless, the lower levels of satisfaction with PNs in the older age group as well as those of European descent, warrants further examination. The study also highlights the need for PNs and consumers to discuss consumer’s expectations of services and create a shared understanding of treatment goals.
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Dewi, Ike Janita, and Odilia Larasati Hertaswari. "Differences In Consumers’ Attitude Towards Online Shops Based On Product Types And Consumer Characteristics And Their Influence On Repurchase Interests." Jurnal Manajemen Indonesia 21, no. 1 (April 26, 2021): 78. http://dx.doi.org/10.25124/jmi.v21i1.2430.
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The research responds to the new realities in marketing environment following the rapid development of internet and information technology. In accordance with Yadav and Pavlou’s (2014) new research directions in computer-mediated environments, this research examines the relevance of market segmentation in online distribution strategies. Specifically, this research aims at analyzing: (1) the difference in consumers’ attitudes towards online shops based on consumers’ demographic and behavioral characteristics, (2) the difference in consumers’ attitudes towards online shops depending on product type sold by the online shops, and (3) influence of attitude towards online shops on repurchase intentions. Data were collected using online and offline questionnaire to 200 respondents. Data analysis techniques include Analysis of Variance, multiple comparison, and simple linear regression. Results of the research show that demographic (gender and age) and behavioral (frequency of purchase) segmentation variables can generally explain differences in consumers’ attitude towards online shops. Differences in consumers’ attitudes are also shown in the cases of different product types (gadgets versus fashion) sold in the online shops. Lastly, consumers’ attitudes positively affect repurchase intention.
Keywords— attitude; computer-mediated consumer behavior
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Yang, Yu-Chen, and Cheng-Yih Hong. "Taiwanese Consumers’ Willingness to Pay for Broiler Welfare Improvement." Animals 9, no. 5 (May 10, 2019): 231. http://dx.doi.org/10.3390/ani9050231.
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In this study, we explored the willingness to pay (WTP) for broilers raised under the high welfare system. The interval data model and the ordered probit model were used to investigate the factors that affect consumers’ WTP for broiler meat produced by farm animal welfare (FAW), practice. Our results from both methods suggest that socioeconomic characteristics such as education level, income level, gender, and age significantly affect consumers’ WTP. The food safety concerns of consumers and perceived consumer effectiveness also influence consumers’ WTP. Using the interval data method, we computed the mean and median of the estimated WTP from our survey sample. The mean was 46.7745 New Taiwanese dollar per kilogram. The marginal effects of the different variables are also presented.
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Davis, Aeron. "Defining speculative value in the age of financialized capitalism." Sociological Review 66, no. 1 (June 1, 2017): 3–19. http://dx.doi.org/10.1177/0038026117711637.
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This article engages with Marx’s and Baudrillard’s accounts of value. In so doing it puts forward a new concept of value: speculative value. If labour, use and exchange forms of value were central to Marx’s account of industrial capitalism, and symbolic and sign value were integral to Baudrillard’s observations of consumer-led capitalism, speculative value is an increasingly important component of financialized capitalism. With reference to financialization’s structural and cultural components, the article explains how speculative exchangers, rather than producers or consumers, now propel finance-led economies and, accordingly, generate speculative value to do so. Through such discussions, the article moves towards defining speculative value more broadly, distinguishing it in relation to earlier value forms.
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Ahmad, Rizal. "Benefit segmentation." International Journal of Market Research 45, no. 3 (May 2003): 1–13. http://dx.doi.org/10.1177/147078530304500302.
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The UK currently has about 20 million people who are 50 years old or over. This number is expected to grow to 25 million by 2021. Older people offer new market opportunities, and companies that choose to ignore them will do so at their own peril. Literature indicates that marketers’ existing understanding of older consumers revolves around their personal characteristics, in terms of socioeconomic, demographical and psychographical data. Marketers tend to use personal characteristics as independent variables for segmenting older consumers. For simplicity, marketers also tend to treat older consumers in a similar way to which they treat the rest of the consumer market and differentiate older consumers only in terms of their chronological age. In this article, the author discusses the potential application of benefit segmentation technique for segmenting and targeting older consumers in the UK.
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Taylor, Charles R., Philip J. Kitchen, Matthew E. Sarkees, and Christian O. Lolk. "Addressing the Janus face of customer service: a typology of new age service failures." European Journal of Marketing 54, no. 10 (May 21, 2020): 2295–316. http://dx.doi.org/10.1108/ejm-12-2019-0916.
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Purpose Despite increased emphasis on customer or market orientation over the past several decades, there is considerable evidence that many customer service practices have created a “Janus face” situation in which stated marketing philosophy often differs from practice. This paper aims to explore those issues in marketing practice. Design/methodology/approach This paper develops a typology of “new age” practices in customer service that seem to serve to annoy, alienate and even potentially harm consumers. Consumer-coping mechanisms for dealing with such practices are then discussed, arguing that the practices themselves are not in the best long-term interests of the firm. This paper concludes with suggestions for how firms can avoid a “Janus face” situation and better serve today’s educated consumers. Findings Too many of today’s ostensibly “marketing”-oriented companies are more concerned with selling and much less concerned with retention or real relationships. Unfortunately, even if companies are doing many things correctly, this does not sound like behavior that should exist in the so-called “marketing era” in the 21st century. Research limitations/implications The negative implication of extolling service excellence while delivering the opposite to customers is undesirable. Research that addresses the service challenges that firms face in this fast-changing marketing environment is crucial to advancing academic knowledge. Practical implications As marketing moves into 2020 and beyond, it is critical to correct these service issues and problems. Companies cannot really afford to drive away customers in the dynamic age of relationship marketing fueled by rapidly advancing technological change. Originality/value This paper presents a typology of “new age” customer service problems.
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Ali, Shahjahan, Shahnaj Akter, and Csaba Fogarassy. "Analysis of Circular Thinking in Consumer Purchase Intention to Buy Sustainable Waste-To-Value (WTV) Foods." Sustainability 13, no. 10 (May 12, 2021): 5390. http://dx.doi.org/10.3390/su13105390.
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One of the new fronts in food research is related to waste reuse and the impact of by-products on food nutrition intensity. These foods are Waste-to-Value (WTV) products that are suitable for demonstrating the processes of the circular economy (CE), in which another excess material is converted into a new food, generating higher nutritional properties. The manifestation of customer reaction is very strong when buying these products. Consumer findings can strongly support or hinder the development of circular systems through our purchasing decisions. In this way, it is essential to evaluate consumer WTV foods to learn about related consumer habits. Consumers can support or hinder the circular economy with their purchasing intentions. This analysis’s primary objective is to evaluate what different factors can be applied to consumers’ perception in purchasing sustainable WTV foods towards CE. In this study, a well-constructed questionnaire was prepared. Five hundred and forty-four (544) people participated in the survey, of which, 499 samples were analyzed. The primary research question was, “Would the consumer buy a sustainable Waste-to-Value (WTV) food product that affects the environment when it is produced? That is, it does not come from a circular system?” The other question is, how do the origin of products, information on production/nutritional value, consumer education, and certain socio-demographic characteristics affect the value of waste value for sustainable food consumption? According to the research results, in the case of the surveyed consumers, the younger age group (18–35 years old) shows a greater preference for buying sustainable products. It is also a surprising and new result that gender characteristics in this age group do not influence consumption patterns. Women and men showed the same preferences. Our second hypothesis is that education positively affects consumer intentions for sustainable WTV foods and especially organic products. The questionnaire did not confirm this.
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Appiani, Marta, Noemi Sofia Rabitti, Cristina Proserpio, Ella Pagliarini, and Monica Laureati. "Tartary Buckwheat: A New Plant-Based Ingredient to Enrich Corn-Based Gluten-Free Formulations." Foods 10, no. 11 (October 28, 2021): 2613. http://dx.doi.org/10.3390/foods10112613.
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Tartary buckwheat is a pseudocereal receiving increasing attention as a minor crop interesting for agrobiodiversity conservation and sustainability. It is rich in bioactive substances which, however, may lead to sensory properties undesirable to the consumer, such as bitterness and astringency. The aim was to evaluate consumers’ perception and overall liking of food products enriched with tartary or common buckwheat. A total of 120 consumers (56% women) aged 20–60 years (mean age ± SD: 38.8 ± 13.0 years) evaluated six samples of a corn-based gluten-free formulation enriched by increasing concentrations (20%, 30%, 40%) of either common (CB) or tartary buckwheat (TB) flour for overall liking and appropriateness of sensory properties. Results showed significant differences (p < 0.0001) in liking among samples. Considering all subjects, liking decreased with the increase of tartary buckwheat additions, although TB20 and TB30 samples were well accepted and comparable to all CB samples. TB40 was the least liked product. Two clusters of consumers showing opposite behaviours according to liking were found. One cluster (30%) showed an increased liking with the increasing amount of tartary buckwheat. These results show that by keeping the concentration of tartary buckwheat up to 30%, it is possible to develop new products accepted by consumers.
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Valluripally, Samaikya, Murugesan Raju, Prasad Calyam, Mauro Lemus, Soumya Purohit, Abu Mosa, and Trupti Joshi. "Increasing protected data accessibility for age-related cataract research using a semi-automated honest broker." Modeling and Artificial Intelligence in Ophthalmology 2, no. 3 (July 25, 2019): 115–32. http://dx.doi.org/10.35119/maio.v2i3.102.
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Ophthalmology researchers are becoming increasingly reliant on protected data sets to find new trends and enhance patient care. However, there is an inherent lack of trust in the current healthcare community ecosystem between the data custodians (i.e., health care organizations and hospitals) and data consumers (i.e., researchers and clinicians). This typically results in a manual governance approach that causes slow data accessibility for researchers due to concerns such as ensuring auditability for any authorization of data consumers, and assurance to ensure compliance with health data security standards. In this paper, we address this issue of long-drawn data accessibility by proposing a semi-automated “honest broker” framework that can be implemented in an online health application. The framework establishes trust between the data consumers and the custodians by:
1. improving the eiciency in compliance checking for data consumer requests using a risk assessment technique;
2. incorporating auditability for consumers to access protected data by including a custodian-in-the-loop only when essential; and
3. increasing the speed of large-volume data actions (such as view, copy, modify, and delete) using a popular common data model.
Via an ophthalmology case study involving an age-related cataract research use case in a community cloud testbed, we demonstrate how our solution approach can be implemented in practice to improve timely data access and secure computation of protected data for ultimately achieving data-driven eye health insights.
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Regan, Á., M. Henchion, and B. McIntyre. "Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality." Irish Journal of Agricultural and Food Research 57, no. 1 (March 9, 2018): 9–14. http://dx.doi.org/10.1515/ijafr-2018-0002.
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AbstractGrowing consumer concerns with modern farming and food production systems indicate a significant market opportunity for meat production practices that consider ethical, moral and social value traits. In the current study, we aimed to identify and characterise distinct segments of Irish consumers based on their perceptions of the quality of meat from different farm-level production practices (organic farming, high animal welfare standards, free range farming, and “natural”, treatment-free feeding regimes). An online survey was carried out with 251 Irish meat consumers. Using cluster analysis, we identified three distinct segments: “Target consumers”, “Purist consumers” and “Disinterested consumers”. Chi-square analyses revealed differences between the segments based on gender, age and meat-purchasing motivations. The results provide insight into the opportunities that exist for exploring new viable market segments as well as for engaging Irish consumers and empowering them with information around the ethical, social and moral aspects of farm-level practices related to meat production.
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Larson, Ronald B., and Jessica M. Farac. "Profiling Green Consumers." Social Marketing Quarterly 25, no. 4 (October 16, 2019): 275–90. http://dx.doi.org/10.1177/1524500419882391.
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Many studies have tried using demographics and other measures to improve our understanding of prospective green buyers and to learn how to encourage more green behaviors. This study employed two online surveys of U.S. adults (total of 1,330 respondents) to examine the contribution of demographic, psychographic, and other variables for describing consumers with environment-friendly attitudes. The results confirmed the limited value of demographics (e.g., age was not related to green attitudes). New variables tested included impulsiveness behavior, privacy concerns, religiosity, spirituality, risk and time preferences, handedness, and political orientation. Although most green studies have not included social desirability bias controls, this measure appeared to be important. Other variables that were positively linked to green attitudes include hedonic consumption, privacy concerns, spirituality measures, risk preferences, and liberal political preferences. These results offer new insights for building segments of green consumers, for developing messages for these consumers, and for efficiently communicating with consumers who have environment-friendly attitudes.
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Boaitey, Albert, and Kota Minegishi. "Who are farm animal welfare conscious consumers?" British Food Journal 122, no. 12 (May 5, 2020): 3779–96. http://dx.doi.org/10.1108/bfj-08-2019-0634.
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PurposeThis paper aims to synthesize the literature on consumer preferences for farm animal welfare (FAW), with an emphasis on characterizing consumers based on their FAW preferences. The objective is to provide insights into the salient characteristics associated with animal welfare conscious consumers.Design/methodology/approachThe authors conduct a systematic review of the results of published research on consumer preferences for FAW. Approximately 350 papers were reviewed, and 52 were included in the analysis.FindingsThe authors’ review suggests that consumers are not homogenous in their preferences for FAW. The authors identify seven themes that enabled them to characterize consumers with higher FAW preferences. These themes (i.e. age, education and income, gender, country and cross-cultural differences, attitudes and consumer and citizen functions) are grouped under four main headings (socio-demographics, ethics and attitudes, product characteristics and public roles).Research limitations/implicationsThe authors’ synthesis reflects the findings reported in the literature to this date; the identified characteristics may change with time as new evidence becomes available.Practical implicationsThe information collected in this article would be useful to farmers and food and non-food retailers interested in effective product differentiation and marketing strategies regarding FAW standards. It can also inform policymakers about the state of consumer concerns for FAW.Originality/valueTo the best of authors' knowledge, this is the first study that attempts to develop a systematic profile of consumers based on their FAW preferences.
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Chi, Ting, Jenisha Gerard, Alison Dephillips, Hang Liu, and Jing Sun. "Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study of the Key Determinants." Sustainability 11, no. 11 (June 3, 2019): 3126. http://dx.doi.org/10.3390/su11113126.
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U.S. collegiate apparel is a $4 billion market in which cotton and polyester made by conventional production methods account for 85% of materials used. Sustainable cotton made collegiate apparel offers a new opportunity for cotton made by novel and sustainable production methods to enter and replace conventional cotton and polyester for environmental protection and sustainable business development. This study aimed to provide insights on why U.S. consumers buy sustainable cotton made collegiate apparel and help understand the emerging trend of sustainable cotton apparel. Building on the Theory of Planned Behavior, an enhanced research model of consumer intent to purchase sustainable cotton made collegiate apparel (SCCA) is proposed. 225 eligible survey responses were gathered for data analysis and hypothesis testing. Attitude, subjective norms, perceived consumer effectiveness, and environmental knowledge positively influences U.S. consumers’ purchase intentions toward SCCA while the effect of perceived behavioral control is insignificant. Furthermore, consumer environmental knowledge positively moderates the relationship between U.S. consumers’ attitude and their purchase intentions. There are no significant differences between age groups, genders, education levels, or income levels among U.S. consumers in regards to their purchase intentions. The proposed research model exhibits a good explanatory power, accounting for 47.3% of the variance in U.S. consumers’ purchase intentions toward SCCA.
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Nadya, Nadya. "PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI." Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 1, no. 2 (October 1, 2016): 133–44. http://dx.doi.org/10.36226/jrmb.v1i2.17.
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Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research.
Keywords: Digital Marketing, Social Media, Consumer Behavior
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Chirilli, Chiara, Martina Molino, and Luisa Torri. "Consumers’ Awareness, Behavior and Expectations for Food Packaging Environmental Sustainability: Influence of Socio-Demographic Characteristics." Foods 11, no. 16 (August 9, 2022): 2388. http://dx.doi.org/10.3390/foods11162388.
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Packaging is a leading factor determining the total environmental effect of food products. This study investigated consumers’ awareness, behavior and expectations in relation to the environmental sustainability aspects of food packaging. Using an online survey, responses from 646 participants were collected. The effect of socio-demographic characteristics on all variable responses was explored by ANOVA models and t-tests. Participants were segmented according to a visual approach based on a principal component analysis applied on the consumers’ behavioral data. Gender, age, and education level affected consumer awareness, behavior and expectations differently. Four groups of consumers were distinguished on the grounds of their behavior in relation to food packaging: (1) More sustainable—packaging-role-oriented; (2) More sustainable—packaging minimizers; (3) Less sustainable; and (4) Medium sustainable. The most sustainable groups were mainly composed of females, while less sustainable consumers were mainly the youngest. The four groups differed in terms of expectations for sustainability-related information that can be communicated through food labels. In conclusion, this work provided new knowledge that is useful to understand the factors that influence consumer behavior and to promote the consumers’ packaging-related sustainability choices through food packaging.
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Vehmas, Kaisa, Anne Raudaskoski, Pirjo Heikkilä, Ali Harlin, and Aino Mensonen. "Consumer attitudes and communication in circular fashion." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 286–300. http://dx.doi.org/10.1108/jfmm-08-2017-0079.
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Purpose The purpose of this paper is to explore consumers’ views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be communicated and circular fashion marketed to consumers. Design/methodology/approach The research methodology consisted of consumer interviews, utilising an online innovation platform (Owela) to involve consumers and workshops with project partners and with external stakeholders. Findings Consumers’ interest towards recycling and sustainable solutions has increased. They appreciate the idea of recycling textile waste to produce new clothes; circular products should become “the new normal”. Consumers are asking for more visible and concrete information about circular clothing and how their behaviour has affected the environmental aspects of textile production. The communication should be timed correctly by using multiple communication channels and also paying attention to the shopping experience. In addition, digital services alongside circular clothing could create additional value for consumers. Research limitations/implications In this study, only consumers from Finland were involved. The results might be different in different parts of Europe and especially worldwide. Originality/value This study focusses on circular clothing – an area that has not been studied much before. Also, consumers involved in this study were of a different age compared to most of the previous studies, where the focus has been mainly on young college students.
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SIYAL, M. Y., B. S. CHOWDHRY, and A. Q. RAJPUT. "SOCIO-ECONOMIC FACTORS AND THEIR INFLUENCE ON THE ADOPTION OF E-COMMERCE BY COMSUMERS IN SINGAPORE." International Journal of Information Technology & Decision Making 05, no. 02 (June 2006): 317–29. http://dx.doi.org/10.1142/s021962200600199x.
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For the past few years, a steady growth has been observed in the Internet-based commerce activities in Singapore and Asia-Pacific region. However, there has been very limited study that empirically investigates the socio-economic factors and their influence on the adoption of electronic commerce (e-commerce) by consumers in Singapore. This study seeks to fill some of the gaps in this area. Viewing such a medium as a form of new innovation, the five socio-economic characters namely gender, age, income level, education level and the exposure to the Internet were hypothesized to see whether there was any relationship between these five factors and the consumer's willingness to adopt e-commerce. The results indicate that income level; education level and exposure to the Internet were significant predictors in explaining the rate of adoption of e-commerce. However, contrary to general beliefs, this study showed that the gender and the age of consumers are not important factors for the adoption of e-commerce in Singapore. This study may help the e-merchants and policy makers to better understand consumer behavior and attitude towards e-commerce so that suitable changes can be made to make e-commerce more attractive and popular in Singapore and the Asia-Pacific region.
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Song, Xuge. "Research on Enterprise Digital Innovation, Consumer Digital Technology Readiness and Purchase Intention." E3S Web of Conferences 275 (2021): 03080. http://dx.doi.org/10.1051/e3sconf/202127503080.
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With the development of digital technology, we have entered the digital age. Under the background of digital age, brands have to follow the trend of digitization. How to build and develop brands has become an important research. Most scholars research on brand building and development from the perspective of enterprises, while this research explores the impact of consumer technological readiness on purchase intentions in the digital context from the perspective of consumers. According to the findings of this study, consumers with high technological readiness hold an optimistic and innovative attitude towards digital technology, so they are willing to accept and try new products or services produced by the brand’s application of digital technology, and increase their willingness to buy brands; for consumers with low technical readiness, they have doubts and distrust of digital technology and have low driving belief, and their purchase intention is reduced for new products produced by brand application of digital technology. Digital technology has a favorable impact on the economic growth of enterprises. The application of digital technology greatly improves the production efficiency of enterprises and saves energy consumption for enterprises. Therefore, the growth of digital economy also brings benefits to energy-saving economy.
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Shafi, Mohsin, Liu Junrong, Yongzhong Yang, Deng Jian, Imran UR Rahman, and Mahdi Moudi. "Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products." SAGE Open 11, no. 4 (October 2021): 215824402110615. http://dx.doi.org/10.1177/21582440211061528.
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This study investigates the factors influencing consumer acceptance of certain types of innovation in handicraft products. Another aim of the article is construct/scale development applicable to handicrafts because our study collected scale items from other studies and tried to develop constructs applicable to handicraft products. The descriptive analysis through a quantitative cross-sectional consumer survey was applied along with cluster analysis for consumer market segmentation following the acceptance of certain types of innovations. Eight factors were discovered through EFA. The construct scores for authenticity innovation, packaging innovation, value-adding, product improvement, product design innovation, alternative/new materials, quality materials, and technological innovations were used in the cluster analysis. The results show that most consumers are open to accepting innovation in handicrafts. Particularly, consumers prefer those innovations that do not modify the traditional features and characteristics of products, such as authenticity, packaging, and quality-related innovations. However, consumers considered technological innovations as more skeptical. The comparison of socio-demographic profile of consumer segments with their acceptance of innovation indicates that the younger generation and well-educated consumers are more willing to accept innovation in handicraft products. Contrarily, the old-age consumers were unwilling to accept the innovation and prefer to purchase authentic and quality products. Additionally, as income increases, people like more authentic and quality products. This study focused on an emerging topic for handicraft industry, that is, innovation considered controversial, challenging, and received less attention from scholars in past. Further, this study is the first of its kind to explore the consumer acceptance of innovation in handicraft products.
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Zhang, Lixia, Aldhel Adique, Pradipta Sarkar, Vinay Shenai, Murali Sampath, Ricky Lai, Joanna Qi, Macia Wang, and Miranda A. Farage. "The Impact of Routine Skin Care on the Quality of Life." Cosmetics 7, no. 3 (July 24, 2020): 59. http://dx.doi.org/10.3390/cosmetics7030059.
Full textAbstract:
Importance: Consumers purchase a wide variety of consumer products and come into contact with these products on a daily basis. Manufacturers invest deeply in developing new products or improving existing products, in order to produce a positive impact on the lives of consumers. Objective: The goal of this study was to determine the impact of over-the-counter skin care products on the quality of life (QoL) of female consumers. Design and Measures: A QoL instrument developed for consumer products (the Farage QoL with an added Skin Care Module) was used to assess the impact of a 28-day facial skin care regimen using commercially available products formulated to improve elasticity, firmness and hydration, and to correct age- and sun-related skin color. Responses were collected prior to study commencement, at completion of the product usage stage, and after a period of withdrawal of the product with reversion to a basic skin care regimen. Participants: Two main study groups from Australia included 89 new mothers, i.e., women with children 2 years and under (mean age ± SD was 34 ± 4.8), and a national representative sample of 91 women (45 ± 12). An additional test group from China consisted of 40 younger cosmetic users (25 ± 4.3). The Skin Care Module was not included in the instrument for the third group. Results: After 28-days of usage, both test groups in the main study showed significant improvement in three of five items in the Skin Care Module (improved feelings of empowerment, happiness and self-esteem). Improvements persisted after 2 weeks of product withdrawal. In the main QoL instrument, the New Mothers group showed significant improvement in the Well-Being domain, driven by improvements in the Self-Image and Self Competence subdomains. The National Representative group showed improvements in the Energy and Vitality domain, driven by improvements in the Personal Pleasure, Physical State and Routine Activity subdomains. The additional group in the China study showed results similar to the New Mothers group. Conclusions and Relevance: A quality and efficacious skin care regimen can have a positive impact on the QoL of consumers. Differences in responses of the test groups were likely related to differences in the mean age and differences in time available to look after themselves.
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Hanspal, Savita, and P. Raj Devasagayam. "Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods." SAGE Open 7, no. 1 (January 2017): 215824401667732. http://dx.doi.org/10.1177/2158244016677325.
Full textAbstract:
Consumers are becoming more health conscious. Increasingly, products that are labeled “healthy” are being marketed as new retailers and new brands vie for the consumers’ share of wallet. This research identifies the self-image factors that constitute a health conscious image of the self and examines how self-image impacts consumer buying of foods that are labeled healthy. It also makes an effort to find out whether specific self-image factors are significantly associated with demographics. This study employs a scale consisting of 15 statements that included four statements from the Health Consciousness scale developed by Gould. The psychometric properties of the scale used in the study are reported. The study uses factor analysis to identify five factors of consumer self-image as they relate to health consciousness. Furthermore, the study explores the relationship between demographics such as age, gender, education, and relationship status with the self-image factors and reports results for consumer preferences for choosing healthy foods when hungry. This research has important implications for marketers in the health food industry and for such other companies that might use consumer health consciousness as a basis for market segmentation and strategy design.
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Priyambodo, Danang, Intani Dewi, and Gilang Ayuningtyas. "PREFERENSI KONSUMEN TERHADAP DAGING AYAM BROILER DI ERA NEW NORMAL." Jurnal Sains Terapan 10, no. 2 (July 31, 2021): 83–97. http://dx.doi.org/10.29244/jstsv.10.2.83-97.
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The purpose of this study was to determine consumer attitudes towards the attributes of fresh chicken meat and frozen chicken meat and to analyze the factors that influence consumers in purchasing decisions for fresh chicken meat and frozen chicken meat in the city of Bogor in the new normal era. This research was conducted in October-Desember 2020. Data obtained from 250 respondents who usually buy broiler chicken meat and is divided into several areas namely modern market, traditional market, and chicken selling places around the city of Bogor. The sample of respondents in the study was chosen purposively and the data collection technique used a survey method through direct interviews based on the questions contained in the questionnaire. The data were analyzed with descriptive analysis and Fishbein models. The result of the study concluded that: 1) Broiler meat consumers were mostly female of adult age and married, has the last education of senior high school, works as a housewife and has an income of less than IDR 1.000.000. 2) All broiler meat consumers carry out all stages of purchasing decisions. 3) The factors that influence the purchase of broiler chicken meat with the highest average score (4.42) are based on health factors. 4) Based on the Fishbein model, the highest average value (Ao) is found in fresh meat products, which means that respondents in the city of Bogor in the new normal era prefer fresh chicken meat products to frozen chicken meat products.