Academic literature on the topic 'New Age consumers'
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Journal articles on the topic "New Age consumers"
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Abdelrahman, Omar A. "Credit Card Rates and Consumer Switch: New Evidence." International Journal of Economics and Finance 8, no. 12 (November 17, 2016): 95. http://dx.doi.org/10.5539/ijef.v8n12p95.
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This paper investigates the underlying determinants of consumer’s choices regarding switching credit-card balances. To estimate the likelihood that consumers switch credit cards, two logit models are estimated. Using data from the Consumer Finance Monthly (CFM) of The Ohio State University, the author finds that at the conventional 5 percent level of significance, the following variables have significance: old interest rate, new interest rate, duration of the introductory rate, balances, number of credit cards, homeownership, and age. As expected, interest rates, balances, the duration of new introductory offer rates, and homeownership have the greatest influence on why or why not people switch credit cards. The findings are consistent with the view that consumers make rational decisions in the credit card market, challenging Ausubel’s (1991) argument of credit card consumer irrationality and Calem and Mester’s (1995) empirical finding that credit card rates are sticky because consumers are irresponsive to rate cuts.
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Beharrell, Brian, and Alasdair Crockett. "New Age Food! New Age Consumers! With or without Technology Fix Please." British Food Journal 94, no. 7 (July 1992): 5–13. http://dx.doi.org/10.1108/00070709210018979.
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BİL, Erkan, Hande KANDUR, and Senem ERGAN. "New Consumers of the Digital Age: Game Players." PRIZREN SOCIAL SCIENCE JOURNAL 5, no. 3 (December 31, 2021): 9–22. http://dx.doi.org/10.32936/pssj.v5i3.272.
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The game market has become one of the fastest growing industries of the digital age. The availability of internet access from anywhere, the diversification of game platforms, the increase in game options and the increase in application stores especially for mobile devices have accelerated this growth in the sector. The purpose of this study was to determine who the new consumers in the developing game industry are, their various demographics, characteristics and purchasing behaviors. Data which were collected by the survey method from 490 game players who participated in Gamescom, the world's largest game fair held in Cologne, Germany between 20-24 August 2019, were analyzed by descriptive statistics, t-test and one-way anova. As a result of the findings, it has been determined that majority of the participants were female, young adults and students. Almost half of the participants have more than 12 years of gaming experience, play games for an average of 3.76 hours a day and an average of 5.16 days per week, prefer to play at home and on their personal computers the most, majority were core gamers, and the favorite game category was action.
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Holbrook, Morris B., and Robert M. Schindler. "Age, Sex, and Attitude toward the past as Predictors of Consumers’ Aesthetic Tastes for Cultural Products." Journal of Marketing Research 31, no. 3 (August 1994): 412–22. http://dx.doi.org/10.1177/002224379403100309.
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New data pertaining to tastes for popular culture support and extend the previous finding that consumers tend to form enduring preferences during a sensitive period in their lives. A psychographic measure of the consumer's attitude toward the past is shown to moderate this tendency, and differences between male and female respondents suggest that the experience of strong positive feelings plays a causal role. These findings can guide the marketer in designing aesthetic aspects of products or promotional stimuli and may increase the practicality of using cohort analysis for predictions of consumer demand.
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van der Merwe, Sandra. "GRAMPIES: A new breed of consumers comes of age." Business Horizons 30, no. 6 (November 1987): 14–19. http://dx.doi.org/10.1016/0007-6813(87)90047-4.
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Cliff, Margaret A., Kareen Stanich, and Cheryl Hampson. "Consumer research explores acceptability of a new Canadian apple – Salish™." Canadian Journal of Plant Science 94, no. 1 (January 2014): 99–108. http://dx.doi.org/10.4141/cjps2013-236.
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Cliff, M. A., Stanich, K. and Hampson, C. 2014. Consumer research explores acceptability of a new Canadian apple – Salish™. Can. J. Plant Sci. 94: 99–108. This research compared consumer preferences for a new Canadian apple, Salish™ (cultivar SPA493), with commercial cultivars using data collected at two University of British Columbia Apple Festivals (2008, 2010). Mean acceptability by mouth and visual acceptability scores for Salish™ were compared with those for each of three tart (subacid/acid) cultivars (Granny Smith, McIntosh, Spartan) (2008, n ≈ 165) and two relatively new cultivars (Ambrosia, Honeycrisp) (2010, n=1182). T-tests on the 2008 data (n ≈ 165) revealed that Salish™ had higher consumer acceptability than Granny Smith and McIntosh. Analysis of variance of the 2010 data evaluated the influence of ethnicity (ancestral origin), age, gender and stated apple preference (sweet, tart), for the two largest sub-groups of consumers (Asian ethnicity, n=353 European ethnicity, n=725). While 88% of consumers of Asian ethnicity categorized themselves as sweet apple eaters, consumers of European ethnicity were both sweet (55%) and tart (45%) apple eaters. The sweet apple eaters rated Ambrosia higher in acceptability by mouth than Salish™, while tart apple eaters preferred Salish™. On average, consumers’ stated apple preference (sweet, tart) was consistent with their acceptability scores. Mean acceptability by mouth scores for consumers of Asian ethnicity were higher for Ambrosia and lower for Salish™ as compared with consumers of European ethnicity. The visual acceptability of red apples with a green ground (background) colour was significantly lower than those with a yellow ground colour. This suggested that sweet apple eaters of both ethnicities had a strong negative bias for apples with a slightly green ground colour. The work will assist industry in releasing and appropriately marketing cultivars to selected consumers in the metropolitan marketplace.
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Mańkowski, Dariusz R., Anna Fraś, Kinga Gołębiewska, and Damian Gołębiewski. "CONSUMER ACCEPTANCE OF POLISH BREAD PRODUCTS." Plant Breeding and Seed Science 77 (December 20, 2018): 33–42. http://dx.doi.org/10.37317/pbss-2018-0003.
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Consumer acceptance of a variety of products, including bread is currently a very important economic andpsychological criterion. Thus, understanding of consumer behaviour and preference should help bread manufacturersto satisfy the customers, particularly during launching new products. The study objective was toinvestigate preferences and expectations of Polish consumers concerning bread products as well as their comparisonwith manufacturers opinions. Surveys were collected using CATI method. Obtained results testifiedabout clear differentiation of consumer requirements in relation to bread. It has been shown that preferencesof bread consumers are connected with such factors as: sex, age, place of residence, employment, educationand financial situation. Diverse demands of consumers result in a wide range of bread products on the marketand a need for improving their quality and promotion of new brands.
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Bílková, Renáta. "Digital marketing communication in the age of globalization." SHS Web of Conferences 129 (2021): 06002. http://dx.doi.org/10.1051/shsconf/202112906002.
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Research background: The marketing perception has changed dramatically in recent years. Evolution of digital shopping and information technology generate new challenges. Internet marketing and social media have a significant impact on the behavior of consumers, and businesses are forced to look into new ways to play a role in each stage of the consumer’s decision-making process. Nowadays marketing is concerned with understanding people’s motivations and using these insights to create content and campaigns that engage and gain the attention of relevant users in the global Internet marketplace. Purpose of the article: Consumers use different research strategies when preparing to purchase a product. The purpose of this article is to demonstrate the importance and relevance stages of the mapping customer decision-making process for better user experience and to segment users on the basis of their current intention to purchase goods. Methods: The research work is based mainly on the STDC framework, which is used for strategic and content planning in order to adapt ads to the decision-making phase in which the customer is located. For the purposes of the article and to obtain target information, a quantitative self-service questionnaire was created. The purpose of this questionnaire was to find out the steps in the selection of specific goods and the factors that influenced their final purchase. Findings & Value added: The article has a practical focus on the recommendations for marketing communication which will attract more consumers and increase competitiveness, which is relevant especially in the context of globalization.
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Maciejewski, Grzegorz, and Sylwia Mokrysz. "NEW TRENDS IN CONSUMPTION ON THE COFFEE MARKET." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 22(71) (December 16, 2019): 132–44. http://dx.doi.org/10.22630/pefim.2019.22.71.31.
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The aim of the article is to present trends in consumption, which currently affect or will affect the behaviour of coffee consumers in the next 2-5 years. The article is written in the form of theoretical considerations supported by an analysis of source materials. It presents the main megatrends, consumer trends and product trends observed on the coffee market. It also describes relations between the aforementioned phenomena and consumer behaviour. The analysis of the collected data made it possible to conclude that the main trends determining consumer behaviour are naturalness and sustainability, health and nutrition, multisensory experience, convenience, digitalisation and individualisation. In order to meet these trends, producers and sellers of coffee will also want to gain an influence on the choices and preferences of coffee consumers by supporting and developing such product trends as: craft coffee time, the ice age is coming, ready to drink coffee, co-branding to dial up indulgence, convenient formats go premium, the rise of super coffee or the world of smart vending machines.
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Capitello, Roberta, Lara Agnoli, and Diego Begalli. "Determinants of consumer behaviour in novice markets: the case of wine." Journal of Research in Marketing and Entrepreneurship 17, no. 1 (July 13, 2015): 110–26. http://dx.doi.org/10.1108/jrme-07-2014-0012.
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Purpose – This study aims to understand the behaviour of novice consumers and provide businesses with guidelines regarding how to approach the different typologies of novice consumers from new inexperienced markets and from new generations. Design/methodology/approach – The reasoned action approach is applied to wine consumer, and two parallel surveys using a questionnaire have been conducted with a sample of the Missouri population – representing new consumers – and a sample of the young Italian population – representing young consumers located in traditional consuming countries. Two research hypotheses are tested. Findings – The hypothesis testing reveals two effects. The age effect creates similarities in the decision-making process structure, and attitude and subjective norm have the same weight in influencing behavioural intention. The novice effect creates differences in the structure; however, similarities exist at a more basic level than that of attitude and subjective norm, in salient beliefs and salient referents. Practical implications – The study highlights that penetration of these consumer segments should pursue different marketing approaches: educational goals for young people from new markets, an experiential marketing approach to improve the link between product and producer for new consumers and emphasis on cultural aspects of the product in a “young manner” for young consumers from traditional consuming markets. Originality/value – For the first time in the literature, this study analyses commonalities and peculiarities in the decision-making process of novice consumers.
Dissertations / Theses on the topic "New Age consumers"
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Pernecky, Tomas. "The dawn of new age tourism an analysis of Aotearoa : a thesis submitted in partial fulfillment for the degree of Master of Business, Auckland University of Technology, 2004." Full thesis. Abstract, 2004.
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Dorman, Alec J. "Omni-Channel Retail and the New Age Consumer: An Empirical Analysis of Direct-to-Consumer Channel Interaction in the Retail Industry." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/590.
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It is indisputable that the internet has become a necessary component of contemporary multi-channel retail, as more consumers are choosing to purchase goods online each year. As online spending continues to grow, many have called into question the future of brick-and-mortar retail. This thesis seeks to empirically prove that brick-and-mortar retail remains not only relevant, but indispensable in direct-to-consumer business models. The basis of this conjecture is the idea of channel synergism, in which online and brick-and-mortar operations are complementary. This theory is predicated on the emergence of the omni-channel retail, which is characterized by the integration of the various direct-to-consumer (D2C) channels to support cross-channel consumer interaction. To empirically test this hypothesis, key operating metrics were examined over the five year period from 2007 to 2011. By examining profitability trends and several D2C channel relationships, empirical support is developed to substantiate the claim that brick-and-mortar operations are not being driven into obsolescence by the growing prevalence of e-commerce transactions.
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Fernandez, Carolina. "Capitalism, Consumerism, and Individualism: Investigating the Rhetoric of The Secret." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002456.
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Elmén, Max, and Hannah Pantzar. "Nyheter i en uppkopplad värld : En studie om hur konsumtionen av digitala nyheter påverkas av individuella preferenser och ålder." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53415.
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Frågeställningar: Hur påverkas konsumtionen av digitala nyheter av individuella preferenser och ålder? Hur påverkas inställningen till digitala nyheter på olika utlämningsformer av individers preferenser och ålder? Syfte: Studiens syfte är att beskriva konsumtionen av digitala nyheter i olika åldersgrupper och att analysera konsumenters individuella preferenser gällande detta. Vidare är syftet att analysera de faktorer som påverkar konsumtionen av digitala nyheter. Ett delsyfte är även att beskriva och analysera olika åldersgruppers preferenser och inställning gällande olika utlämningsformer för digitala nyheter. Det slutliga syftet är att tillhandahålla rekommendationer till digitala nyhetsbyråer som de kan använda sig av för att tillmötesgå individers preferenser vid konsumtion av digitala nyheter. Metod: Studien har genomförts med en en induktiv ansats och en kvalitativ forskningsstrategi. Primärdata samlades genom intervjuer och fokusgrupper. Resultat och slutsatser: Utifrån studiens resultat drar vi slutsatsen att konsumtionen av digitala nyheter påverkas i större grad av individuella preferenser än ålder. Vidare identifierades påverkansfaktorer, där intresse påvisades vara en av de viktigaste. Respondenterna uppvisade en positiv inställning till mobila nyhetsapplikationer och sociala medier som utlämningsformer för digitala nyheter. Teoretiskt och praktiskt bidrag: Studien bidrar med åtta faktorer som påverkar konsumtionsmönstret av digitala nyheter. Vidare bidrar studien med en klargörelse av individuella preferenser gällande utlämningsformer för digitala nyheter. Studiens resultat kan sedan ligga till grund för hur digitala nyhetsbyråer kan tillmötesgå konsumenters preferenser. Nyckelord: Konsumentbeteende, konsumtionsmönster, individuella preferenser, ålder, digitala nyheterResearch question: How is the consumption of digital news affected by individual preferences and age? How is the attitude towards digital news on different digital channels affected by individual preferences and age? Purpose: The purpose of the study is to describe the consumption of digital news in different age groups and to analyse consumers’ individual preferences regarding this. The purpose is furthermore to analyse factors influencing the consumption of digital news. It is also to describe and analyse different age groups preferences and attitudes towards news on different digital channels. The final purpose of the study is to provide digital news agencies with recommendations that they can use to meet individual preferences regarding the consumption of digital news. Method: The study is based on an inductive approach and a qualitative research method. The data has been collected through interviews and focus groups. Results and conclusions: Based on the study’s results we conclude that the consumption of digital news is affected to a greater extent by individual preferences than age. Furthermore factors that affect the consumption of news were identified, where interest was shown to be one of the most important factors. The respondents showed positive attitudes towards mobile news applications and social media as digital channels for news. Theoretical and practical contribution: The study contributes eight factors that affect the consumption of digital news. Furthermore the study clarifies different age groups attitudes towards news on different digital channels. The study’s results could form the basis for how digital news agencies can accommodate consumer preferences. Keywords: Consumer behaviour, Consumption pattern, individual preference, age, digital news
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Ceriz, João Miguel Costa. "Smart TVs: the new age of television and advertising." Master's thesis, 2012. http://hdl.handle.net/10071/5212.
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A televisão teve, ao longo de toda a sua história, um papel preponderante na cultura e economia mundiais. A sua importância reside no seu potencial enquanto veículo de informação e entretenimento, mas também de promoção para as marcas, que foi, aliás, a sua principal fonte de receita ao longo dos anos. Com o lançamento das Smart TVs, a publicidade na televisão sofrerá uma grande revolução graças à união entre TV e internet, criando um novo mundo de inovação e tecnologia para o qual este estudo abre as primeiras portas.
O estudo é constituído por uma revisão histórica e literária, seguida da elaboração de um estudo exploratório qualitativo a 12 especialistas internacionais da indústria da publicidade e da televisão. Dessa pesquisa concluiu-se que uma grande mudança irá acontecer, mas de forma gradual e progressiva, alterando-se alguns dos principais paradigmas atuais da publicidade na televisão tais como a capacidade de avaliação de resultados e a segmentação.
Posteriormente concluiu-se que a futura publicidade na televisão fará uso de aparelhos complementares à TV para melhorar a experiência e impacto no utilizador. Privilegiará também a componente social e interativa da publicidade, assim como a personalização dos conteúdos provenientes de ligações on-air e online.
Finalmente concluiu-se que alguns dos principais papéis dos elementos da indústria irão mudar sendo os anunciantes e os canais de televisão os menos afetados, ao contrário das agências que terão forte necessidade de adaptação e dos produtores de TV que sairão fortalecidos graças à oferta de soluções publicitárias para as marcas.Television had, throughout its history, a leading role in the world economy and culture. Its importance lies in its potential as a vehicle of information and entertainment, but also of promotion for brands, which was its main source of income over the years. With the launch of Smart TVs, advertising on television will suffer a great revolution thanks to the merger between TV and the internet, creating a whole new world of innovation and technology for which this study opens the first doors. The study consists in a historic and literary review, followed by the elaboration of an exploratory qualitative research to 12 international experts from the industry of TV and advertising. This study concluded that a big change will gradually and progressively happen, by changing some of the major current paradigms of advertising on television such as the results measurement and targeting capacity. Later it was concluded that the future TV advertising will make use of complementary devices others than TV, to enhance the audiences’ impact and experience. The social and interactive component of advertising will be valued, as well as the customization of content coming out of on-air and online connections. Finally it was concluded that some of the main roles of the elements of the industry will change being advertisers and broadcasters the least affected, unlike agencies that will have strong need of adaptation, and TV producers who will be strengthened through the delivery of advertising solutions for brands.
Books on the topic "New Age consumers"
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Tarila, Sophia. New Age market: Background & trends : special report. Sedona, AZ: New Editions International, 1995.
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Field, Christopher. The new consumer: Building new relationships in the information age. London: Financial Times Retail & Consumer, 1998.
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Chanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
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Chanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
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Chanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
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Chanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
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Ethical marketing and the new consumer. Chichester, U.K: Wiley, 2009.
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Asch, David. New economy--new competition: The rise of the consumer? Houndmills, Basingstoke, Hampshire: Palgrave, 2001.
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Asch, David. New economy--new competition: The rise of the consumer? Houndmills, Basingstoke, Hampshire: Palgrave, 2000.
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Ricardo, Pomeranz, ed. Customer obsession: How to acquire, retain, and grow customers in the new age of relationship marketing. New York: McGraw-Hill, 2008.
Find full textBook chapters on the topic "New Age consumers"
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Gann, Robert. "New Methods of Information Access for Health Consumers: Meeting the Needs of the U.K. Patient’s Charter." In Information Transfer: New Age — New Ways, 233–36. Dordrecht: Springer Netherlands, 1993. http://dx.doi.org/10.1007/978-94-011-1668-8_55.
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Coşkun, İnci Oya, and Hakan Yılmaz. "An Introduction to Consumer Metamorphosis in the Digital Age." In e-Consumers in the Era of New Tourism, 1–12. Singapore: Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-0087-4_1.
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Mishra, Teena. "Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers." In Digital Entertainment, 173–85. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-9724-4_9.
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Siri, Ramachandran, and Subhankar Das. "A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector Through Story Telling & Creating Interest." In Digital Entertainment, 45–63. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-9724-4_3.
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Huneberg, Samantha. "What Can the Insurance Distribution Directive “Offer” the South African Microinsurance Model?" In AIDA Europe Research Series on Insurance Law and Regulation, 219–51. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-52738-9_10.
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AbstractThe Insurance Distribution Directive is set to change how insurers and intermediaries design as well as sell insurance products. The provisions of the Directive are far-reaching and are to have a significant impact on consumers. The Directive is heavily pro-consumer and due to its pro-consumer nature, it is to have extensive benefits for consumers. South Africa has recently enacted microinsurance provisions which are now considered formalised insurance products in the country. New legislation has been enacted to regulate microinsurance policies in both life and non-life spheres. Microinsurance is to have a profound impact on a large part of the country’s population. Considering the pro-consumer and extensive nature of the IDD, it is worth considering what the IDD can “offer” the South African microinsurance model, what can South Africa learn from these provisions?
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Dinana, Hesham Osama. "Advertising in the Age of Ad-Blockers." In Moving Businesses Online and Embracing E-Commerce, 199–231. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8294-7.ch010.
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In the new VUCA (Volatile, Uncertain, Complex, and Ambiguous) world that consumers live in, there are new rules that will reshape all elements of advertising. Many shifts need to be studied and analyzed. These include issues such as consumer migration to the new on-line digital platforms, the changing consumer viewing behaviors, and interaction with content. Advertisers as well as advertising agencies are reshaping their business models and their understanding of the industry future. This chapter will explore the impact of technology, data proliferation, and omni-channel customer touchpoints on how organizations will manage advertising and consumer communication strategies. The author will review the opportunities provided by technology for advertisers to get insights about the digital-age consumer and the threats due to the control tools that consumers can use such as ad-blockers. This chapter will review the impact of ad-blockers on digital ad ecosystem and measures taken by advertisers to fight against them.
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Bazarcı, Selçuk. "Real-Time Marketing as a New Marketing Approach in the Digital Age." In Advances in Multimedia and Interactive Technologies, 208–22. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1041-4.ch012.
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Nowadays, in order for brands to respond to consumer expectations, digital media efforts need to be involved in the brand communication process. Brands have a unique way to remind their names in a consumer's mind with real-time marketing. In addition, real-time marketing offers a way to make it easier for marketers to reach their target audiences at a low cost when increasing the speed and functionality of information. In this chapter, real-time marketing posts that have high user interaction on Twitter are handled in the context of their process, content features, and message appeal. Examined were 185 tweets. According to the data obtained, brands are trying to create positive brand image for consumers. Besides, it has been determined that both informational and emotional appeals are used intensively in order to create brand awareness.
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Richards, Neil. "Protection." In Why Privacy Matters, 164–206. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190939045.003.0007.
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The information revolution threatens to disempower digital consumers by upending our law’s assumptions, just as the Industrial Revolution did. If we are to build an equivalent to the industrial age’s “protective countermovement” for information-age consumers, privacy will be an essential part of that rejuvenation of consumer protection law. First, we need to think and talk critically about consumer protection and informational power in the digital age rather than the current inaccurate rhetoric of rational “users” making “choices” in an “ecosystem” of “innovation.” Second, we should talk about consumers as they actually are—as “situated” consumers who are predictably irrational. Third, the chapter offers a new legal regime for information-age consumer protection, improving existing information rules and deploying new ones. Fourth, it argues that privacy rules can also protect information-age consumers in a more general way by enhancing trust in relationships.
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"Mobile Mass Media: A New Age for Consumers, Business, and Society?" In Mobile Media, 261–74. Routledge, 2006. http://dx.doi.org/10.4324/9781410617101-30.
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Dua, Sonu, Inderpal Singh, and Subhankar Das. "Banking Innovative Service With Digital Brand Equity for New Age Consumers." In Innovations in Digital Branding and Content Marketing, 134–59. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4420-4.ch007.
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Digital banking is at the helm of all intangible transactions for the new age consumers in this world of touchless banking. So here in this chapter the authors tried to reconcile the new innovative content that will make this service to a notch higher. In goods industry, the product is considered as primary brand with various attributes. However, in case of services industry, the company itself is a primary brand. This research article is based upon primary research of services (banking) sector as a case of service branding with services extended marketing mix variables. A model has been developed to identify the impact of services extended marketing variables on customer-based brand equity. Two components of customer-based brand have been taken into consideration: brand awareness and brand association. For this purpose, structured questionnaire was prepared, and survey was conducted on 400 respondents and structural equation model has been applied.
Conference papers on the topic "New Age consumers"
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Hou, Keyu, Shunxun Li, Jingjing Li, Wei Xu, Rui Wang, and Jin Zhou. "Research on consumer portraits of offline fast fashion shoe stores based on IoT smart hardware." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.iii.9.
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There is a close relationship between consumer’s portrait and product’s attributes. Consumer portraits are usually obtained from information provided by consumers or by using data analysis of computer vision technology when they were in store. However, there was few concerns on the product’s attribute which was a critical factor affecting consumer portrait establishment. Therefore, the purpose of this study was to establish IoT based product attributes’ data collection system then to use this system to portrait consumers behaviors. Firstly, we used our own developed smart hardware to collect consumers' attention data on products of fast fashion shoe stores. Then the product attention index was obtained by combining sales data, and the quantitative attributes of the products with the highest attention index were analyzed, including the age, style and price. At last, improved the TOFA model to make it suitable for the conversion analysis of product attributes to consumer portraits. The results showed that there were core hedonic middle-aged consumer groups and potential thrifty youth consumer groups in the store, and the styles of shoes tend to be fashionable and casual. The conclusion was that the new model can effectively analyze the core consumer portraits of shoe stores and provide strategies for shoe store positioning and supply.
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Pindešová, Diana, Kristína Predanócyová, Drahoslav Lančarič, and Jaroslava Košařová. "CONSUMER BEHAVIOR ON THE BEER MARKET IN THE SLOVAK REPUBLIC." In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/02.
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Consumers have started looking for non-traditional types of beer with a specific taste and aroma usually offered by craft breweries. These breweries are characterized by brewing various beer specialties from special types of hops and yeasts. They differ from industrial breweries by brewing technology, production volume and the duration of the beer production process. This paper evaluates the development of beer consumption and describes consumer preferences with an emphasis on craft beer in the Slovak Republic. We analyzed the development of beer consumption per capita in Slovakia in the period from 2010 to 2019. For collecting data related to consumer behavior, we used a questionnaire which was realized on the sample of 281 respondents. We examined dependencies between places of beer consumption, factors affecting beer purchasing, consumer preferences with emphasis on craft beer consumption and selected demographic characteristics using different statistical methods. Domestic and foreign craft beer from small breweries is more preferred by men and by consumers living in cities with more than 20,000 inhabitants. It is most popular among respondents in the age category from 26 to 40 years. Usually, the price of craft beer is higher than the price of beer produced by industrial breweries. We assume that consumers from 26 to 40 years old are the most economically active and therefore they can afford to consume more expensive beer. Due to changes in consumer preferences and lifestyles, we anticipate an increasing interest in the consumption of craft beer. Changing consumer habits can generate new opportunities in the beer market and initiate to production of innovative products.
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Laís Novaes Pillar de Oliveira Castro, Laís Novaes Pillar de Oliveira Castro, Túlio Baita dos Reis Túlio Baita dos Reis, Laylla Alves Rodrigues Manhães Laylla Alves Rodrigues Manhães, and Marco Aurélio da Cunha Soares Neto Marco Aurélio da Cunha Soares Neto. "Model for investigation of the new consumption normal caused by the COVID-19 pandemic –a perspective of the Campos dos Goytacazes market." In 7th International Congress on Scientific Knowledge. Perspectivas Online: Humanas e Sociais Aplicadas, 2021. http://dx.doi.org/10.25242/8876113220212423.
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The population's consumption behavior in general has been changing over the years, as a result of several factors, such as increased market competitiveness, high supply of products and services, technological advances and macro-environmental factors. Considering that the factors caused by the macro environment are uncontrollable variables and exert force on the entire micro environment such as companies, consumers, suppliers and competitors. This reality requires companies to be constantly aware of all changes in the market to adapt and promote new strategies in order to meet consumer demands. The pandemic, caused by COVID-19, has directly impacted the entire micro environment, from the way companies can operate to the way the market will consume, whether this change is caused by a government decree or by a new need for behavior of the consumer. With the population inserted in what is called the “new normal”, it becomes evident that consumption habits have undergone great changes. Given the current scenario and the restrictions on the functioning of activities caused by the COVID-19 pandemic, it is considered that such a change in the economic pattern and in the offer of products/services directly affects the way society is consumed, generating new needs and desire to consumption. Therefore, the question is how to identify the new post-pandemic retail consumption pattern? From this questioning, this research aimed to develop an investigation model on the new pattern of retail consumption in the city of Campos dos Goytacazes after the changes caused by the COVID-19 pandemic. For the methodological construction of the research model of the new pattern of consumption caused by the pandemic, a bibliographic survey was carried out based on five articlesfrom 2014 to 2020, classified into 4 dimensions: Market and Economy; Social and Cultural Aspects; Life Stage; and Needs and Desires. From the definitions of dimensions, criteria for investigating the new consumption pattern were developed. In addition, tocompose the model and identify the consumer and their perception of the changes in their behavior caused by the pandemic, two more dimensions were established. The first is called the Consumer Profile, which asks questions about age, gender, income, occupation, education, etc. and the second, Changes caused by COVID-19, in which the consumer is asked about the purchase frequency, purchase volume, purchase channel, etc. However, the application of this model seeks to identify the new consumption pattern of consumers in the city of Campos dos Goytacazes from the changes caused by COVID-19
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Iranmanesh, Aminreza, and Resmiye Alpar Atun. "Exploring Patterns of Socio-spatial Interaction in the Public Spaces of City through Big Data." In 24th ISUF 2017 - City and Territory in the Globalization Age. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/isuf2017.2017.5254.
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Research on socio-spatial aspect of cities has never been so vibrant and exciting. The form of urban life is changing and evolving with new advancements in communication and technology. Digital communication and social media has reshaped the way people as the actors of society interact with each other and with the network of city. New social networks and widespread of mobile devises can be used to create and reinforce existing social ties. Mobile devises also change the role of citizens from consumers into producers of data; they are the new reporters, photographers, videographers of everyday life. This production creates large quantities of data known as the “Big Data”. Big data has opened up many doors for researchers to investigate new aspects of cities. This paper aims to explore how people access urban public spaces through social media by taking the parameter of distance and physical proximity into account. We tried to investigate if different levels of accessibility effects the way people interact with space through social media. Through this process the study explored different socio-spatial patterns in the city that are being affected by social media. The research data was collect in two layers of Nicosia in Northern Cyprus: first, the geo-tagged social media data was collected from the target group, and it was located on the map. Twitter as a microblogging medium was selected for data collection due to its public nature, geo-tagged abilities, and manageable short content. Second, degrees of accessibility in local and global scale were calculated using Space Syntax. The data was analyzed using regression analysis, scatter plot, and outlier detention. The result shows various patterns in correlation of interactions between society and space; it illustrates the importance of exploring the outliers when reading big data on the city. The result shows clear importance of local accessibility even when social media is the effective variable.
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Kasthuri, Magesh, Hitarshi Buch, Krishna Moorthy, and Vinod Panicker. "Data Protection through Data Security-as-a-Service using Blockchain Enabled Platform." In 2nd International Conference on Machine Learning Techniques and Data Science (MLDS 2021). Academy and Industry Research Collaboration Center (AIRCC), 2021. http://dx.doi.org/10.5121/csit.2021.111811.
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Data access is inevitable in today’s world and it is prone to threat attacks and hence data security is utmost important for any enterprise to handle industrial solutions. The economics of data being used across the industries rapidly growing in current digital world so the potential data related threats is also rapidly growing. Data security is an integrated solution component for any Enterprise solution but with the growing demand on data security and potential threat handling, Data Security as a Service (DSaaS)f is a new model widely accepted in modern age architecture in Blockchain and Big Data world combining the power of cloud based security services, decentralized network in Blockchain and tamper-proof ledger management. Any Enterprise Security architecture comprises of how data is handled in a secured way and how integration between services (consumers/producers or API interaction or any middleware services) handles data between them. Hence it is inevitable to that future technology adoption should include Data Security-as-a-service for zero-trust solution design complying with compliance and security standards for industry.
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Eduardo Hauqui Tonin, Paulo, Elton Moura Nickel, and Flávio Anthero Nunes Vianna Dos Santos. "Technology and sensory stimuli as support for physical retail experience design." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001792.
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With the Coronavirus pandemic and the necessary social isolation, purchases made by the digital channel gained a notable space, evidecing the changes in shopping habits that have been taking place over the last ten years. In Brazil, the growth of online shopping was 75% and in China, sales through e-commerce are expected to surpass sales in physical stores for the next two years to come (e-Marketer, 2021). In the age of digital interactions, consumers demand a new level of concern. Being at the center in the making of products and services, users define any and all design decisions. Euromonitor, in a report issued in late 2020, pointed out that approximately 60% of consumers between 15 and 29 years old used augmented reality or virtual reality in the last year at the same time that 68% of consumers over 60 years old prefer to talk to human representatives when making transactions or purchases. This proves the need to rethink the experience offered in physical retail, incorporating different generations and shopping habits. Although attracted by the speed and convenience of the virtual environment, customers are looking for personalized and multi-sensory shopping experiences that only physical stores are able to offer. In order to claim their importance and permanence in the current scenario that moves with dynamism, these points of sale must include in the experience they offer personalized solutions that involve, for instance, sensory stimulation and technology. When consistent with the brand image, product, and target audience, these solutions can, together, create a more compelling experience.Marketing or sensory branding consists of the precise use of environmental elements in order to act on the senses and generate affective, cognitive and behavioral reactions, which can contribute to usability and satisfaction, as well as memory and decision-making processes. Through technology, in addition to simplifying tasks, it becomes possible to make visible what would otherwise be invisible or even hide what is irrelevante in the shaping of the shopping journey. In attendance as mnemonic aids, like smartphones and tablets, or even solutions for immersive experiences, as augmented or virtural reality devices, technologies must be designed according to the audience they intend to interact with. This study is characterized as an exploratory research that, through literature review, seeks to raise ideas and thoughts on technology and sensory stimulation acting as support for experience design in physical retail environments, understanding the influence they can exert on users cognitive processes and responses. Based on different fields of knowledge, such as cognitive ergonomics and marketing, the study intends to promote an integrated view of the topic, facilitating its approach and understanding for both designers and retailers.
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Willems, Daniel. "Advanced System Controls and Energy Savings for Industrial Boilers." In ASME 2006 Citrus Engineering Conference. American Society of Mechanical Engineers, 2006. http://dx.doi.org/10.1115/cec2006-5202.
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The price of natural gas exceeded $15/MM Btu in December 2005 compared to $6/MM Btu just one year ago! It was also just $2/MM Btu in the 1990’s. Crude oil prices exceeded $70/barrel in 2005 compared to $45/barrel just one year ago! To put this into perspective, a 600 HP boiler operating at a 50% average load for 12 hours per day, 365 days per year would have consumed $321,800 in natural gas one year ago but will consume $804,490 in natural per year at today’s cost! The increased cost of fuel has affected operational costs for all boilers regardless of size, age, or manufacturer. The US dependence on foreign oil and natural gas, as well as the escalating energy demands of China, India, and other countries will likely drive energy prices higher in the future. This increase in the cost of fuel has driven responsible boiler manufacturers to develop new products or modify existing ones in order to reduce energy consumption. Major developments have been made in the past few years which improve boiler efficiency, offer innovative heat recovery systems, and integrate high tech controls into boiler systems. This paper will address the developments in boiler design, control systems, and heat recovery systems which all contribute to energy savings. Paper published with permission.
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Fasanya, Bankole, Olukunle Akanbi, Nihaar Usu, and Temilade Adeyeye. "Technology and Young Adult Visual Acuity Degradation Symptoms." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002625.
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Technology in the modern age is used in various sectors, particularly screen technology, usually in many everyday devices such as smartphones, personal computers, tablets, and smartwatches. Most of the consumer products used in this current age have a screen interface and are abundantly distributed to the public. This study investigated the connection between the rapid availability of digital screen devices and vision problems in young adults. One hundred and two students and twelve vision care experts participated in the study. Results revealed that about 59% of the students experienced a worse vision from 2015 to late 2021. About 73% of these student respondents affirmed using a smartphone as the primary digital screen device for 5-6 hours daily, and 37% confirmed to have experienced eye dryness and irritation during COVID-19. Vision care experts confirmed treating many young adult patients with vision-related issues in the past five years compared with a decade ago. About 58% of the vision experts believe blue light filters will reduce visual degradation when over exposed to digital screens. This area of study needs empirical research to ascertain other health hazards associated with the new technology evolving in our daily activities.
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"An Examination of Trendyol’s Legendary-Days Youtube Ads Through Comments." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.035.
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The internet, where people spend a big chunk of their time, has become an indispensable part of life. Thanks to online e-commerce websites, being able to choose from different categories and products and procure everything needed, from clothes to technology, from major appliances to groceries, is one of the most important conveniences of our age. As the interest of consumers increased, so did the number of e-commerce websites. These websites started to make numerous special offers and marketing campaigns to differentiate themselves from their competitors. One of these campaigns, the Black Friday, has taken the shopping habits within the context of consumption culture to a whole new level the moment it was introduced in Turkey. This discount tradition that went beyond the borders of the US with globalization, has spread around the world. An example to the fact that traditional shopping has given its place to e-commerce applications thanks to the rapid development of digitalization, one of Turkey’s pioneer e-commerce applications, Trendyol has transformed Black Friday and started the “Legendary Days” campaign. The frequency of the promotion work within the process of this campaign has caused the emergence of a different range of perceptions in the target audience. Encountering Trendyol’s “Legendary Days” advertising campaign too often has created both positive and negative perception, especially during COVID-19 lockdowns where people spend most of their time watching TV, browsing the internet, or playing online games. In this study, 429 YouTube comments on Trendyol’s four commercial films on YouTube for Trendyol’s “Legendary Days” campaign that took place on 25th, 26th, and 27th of November 2020, have been examined through a content analysis of 13 items. Additionally, a text analysis was conducted on comments. According to the results of the study, it was found that being exposed to YouTube advertisements on a frequent basis, especially during a pandemic where people cannot leave their homes, had created a negative reputation for Trendyol’s “Legendary Days” campaign among YouTube users. This case causes a discrepancy between the positive reputation works Trendyol has conducted during the pandemic period.
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Sheridan, Danna R., Glen A. Livesay, and Renee D. Rogge. "Development of a New Device for In-Vitro Simulation of Upper Extremity Fractures." In ASME 2007 Summer Bioengineering Conference. American Society of Mechanical Engineers, 2007. http://dx.doi.org/10.1115/sbc2007-176328.
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Upper extremity fractures are common among all age groups, and distal radius fractures are the most prevalent type of fracture among individuals younger than 75 [1]. In 1999 the US Consumer Product Safety Commission estimated that approximately 117,000 emergency room visits were the result of a fall event at a playground [2]. The increased popularity of activities such as inline skating, snowboarding and skateboarding in the aging population has been correlated with increased numbers of upper extremity fractures, as these activities have a high fracture risk [3]. While personal protective equipment such as wrist guards and elbow pads may alter fracture risk, little is known about fall biomechanics and the effects of a fall arrest on the upper extremity.
Reports on the topic "New Age consumers"
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Jung, Carina, Matthew Carr, Eric Fleischman, and Chandler Roesch. Response of the green June beetle and its gut microbiome to RDX and phenanthrene. Engineer Research and Development Center (U.S.), November 2020. http://dx.doi.org/10.21079/11681/38799.
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Green June beetles are a cosmopolitan pest in the United States. Adults are voracious consumers of tree and vine fruit, while their larvae can dam-age and inadvertently consume root systems, particularly those of grasses, as they move through the soil and forage for detritus. Larvae ingest and process large volumes of soil while in the process of feeding. Due to their intimate contact with the soil it was hypothesized that soil contaminants that are known animal toxins would perturb the larval and affect their overall health and survival. Studies of this kind are important contribu-tions to the development of new model organisms and our understanding of interactions between the environment, contaminants, gut microbiome, and animal development, health, and survival. It is important to continue to develop relevant model organisms for monitoring toxicity as regulations for working with vertebrates becomes more prohibitive. In this study green June beetle larvae were exposed to RDX and phenanthrene through-out their entire soil-bound development, starting within the first few days of hatching through to their emergence as adults. The overall findings included that even at high concentrations, RDX and phenanthrene (25 ppm) exerted no significant effect on body weight or survival. Also, there was lit-tle apparent effect of RDX and phenanthrene on the bacterial microbiome, and no statistical association with measurable health effects. Nevertheless, the green June beetle is an interesting model for soil toxicity experiments in the future as is it easy to collect, house, and handle.
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UK, Ipsos. Survey of public attitudes towards precision breeding. Food Standards Agency, October 2022. http://dx.doi.org/10.46756/sci.fsa.ouv127.
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The Genetic Technology (Precision Breeding) Bill is currently going through Parliament. Although this bill is ‘England only’ and food and feed safety and hygiene is a devolved issue, the Food Standards Agency (FSA) will introduce a separate regulatory framework for precision bred organisms (PBOs), should the Bill become law. The FSA will also work with stakeholders in Scotland, Wales and Northern Ireland to ensure consumers’ interests are protected in relation to PBOs. The FSA / Food Standard Scotland (FSS) is science and evidence led. In August 2022, the FSA and FSS commissioned Ipsos UK to conduct a two-phase social research project on precision breeding. Phase One, now complete, involved a survey of 4,177 UK residents with robust samples in each UK nation to allow comparisons between and within nations. Phase Two, scheduled to start in September 2022 and report in early 2023, will comprise a series of Citizens’ Forums in England, Wales and Northern Ireland(footnote 1). The overall aims of this project are to: explore consumer attitudes towards precision breeding gather consumer views on the FSA’s proposed regulatory framework understand consumer information needs inform how to communicate with consumers about precision breeding. This document presents interim findings for this project, reporting descriptive data from Phase One. Phase One’s core aims were to provide a snapshot of consumers’ awareness and self-assessed knowledge of precision breeding, its perceived acceptability, risks and benefits, and consumer appetite for information about this production method. These data show that awareness of precision breeding is very low, something which should be borne in mind when considering these findings. While these data reveal that there is a general openness to trying precision bred foods across the UK, with more people anticipating benefits than disbenefits from the use of precision breeding, there is a large degree of uncertainty about what impact precision bred foods may have on the different parts of the food system. This is reflected in the relatively large proportions of people taking a neutral stance or indicating they do not know enough to answer survey questions and in the strong appetite expressed for information about precision breeding to be provided. The next phase of this project will be essential for the FSA’s ability to interpret these findings’ implications, and to understand what is informing consumers’ views. The purpose of Phase One has always been to let the FSA know ‘what’ consumers think about precision breeding; Phase Two’s purpose is to build our understanding ‘why’ they think it. This will allow the FSA to develop a more nuanced understanding of consumers’ needs and incorporate this into the design of the future regulatory framework and any engagement with consumers on precision breeding. FSS will be carrying out further research in Scotland.
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Shey Wiysonge, Charles. What are the benefits and harms of direct to consumer advertising? SUPPORT, 2016. http://dx.doi.org/10.30846/160805.
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Direct to consumer advertising is increasingly used by the pharmaceutical industry and its merits have been extensively debated. Regulations related to such advertising vary: in New Zealand and the United States of America (USA), for example, regulations do not explicitly prohibit such advertising and its use has grown. In other countries, however, the practice has been banned and heavy lobbying by the pharmaceutical industry has been resisted.
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Cairo, Jessica, Iulia Gherman, and Paul Cook. The effects of consumer freezing of food on its use-by date. Food Standards Agency, July 2021. http://dx.doi.org/10.46756/sci.fsa.ret874.
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The current Food Standards Agency consumer guidance states that consumers can freeze pre-packed food right up to the “use-by” date and, once food has been defrosted, it should be consumed within 24 hours. This strategic review has collated relevant data to determine whether there is an increased risk in relation to freezing ready-to-eat and non-ready-to-eat foods on the use-by date compared to the day before the use-by date. The review has focused on how the shelf-life of a food is determined and the effects of freezing, thawing and refrigeration on foodborne pathogens, including Bacillus spp., Campylobacter spp., Clostridium botulinum, Clostridium perfringens, Listeria monocytogenes, Salmonella, pathogenic Escherichia coli and Shigella spp. In the UK, food business operators are responsible for setting the safe shelf-life of a food which, in practice, should take into consideration the consumer habits, as well as the factors affecting shelf-life, such as food product characteristics, food processing techniques, transport, retail and domestic food storage temperatures, and type of packaging. Some countries, such as Ireland, New Zealand and Canada specifically recommend including safety margins within shelf lives. This is used to maintain brand integrity because it ensures that the food is consumed in its optimum condition. The FSA has collaborated with other organisations in the production of several guidance documents; however, there is no explicit requirement for the consideration of a margin of safety when setting shelf-life. There is also no legal requirement in the UK to consider a safety margin when setting shelf-life. According to regulations, pathogens should not be present in sufficient levels to cause foodborne illness on the use-by date, as food should still be safe to eat on that day. Given that these requirements are met, the risk assessed in this report arises from the processes of freezing, thawing and subsequent refrigerated storage for a further 24 hours, and the potential for these to increase pathogen levels. In this review, it was found that there is a risk of additional growth of certain pathogens during the refrigerated storage period although the impact of freezing and thawing on the extent of this growth was not readily evident. This risk would relate specifically to ready-to-eat foods as cooking of non-ready-to-eat foods after defrosting would eliminate pathogens. This report explores the potential issues related to consumer freezing on the use-by date and identifies additional information or research required to understand the risks involved. Overall, there is little evidence to suggest a significant change in risk between consumers freezing ready-to-eat food on the use-by date compared to freezing the food on the day before the use-by date. Specific areas that merit further research include the risks due to low temperature survival and growth of L. monocytogenes. There is also a lack of research on the effects of freezing, defrosting and refrigeration on the growth and toxin production of non-proteolytic C. botulinum, and the growth of Salmonella during domestic freezing and thawing. Finally, more information on how food business operators set shelf-life would enable a better understanding of the process and the extent of the safety margin when determining shelf-life of ready-to-eat and non-ready-to-eat foods.
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Ibrayeva, Galiya, Saltanat Anarbaeva, Violetta Filchenko, and Lola Olimova. Online News Consumption in Central Asia. Edited by Jazgul Ibraimova. The Representative Office of the Institute for War and Peace Reporting in Central Asia, September 2019. http://dx.doi.org/10.46950/201902.
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This investigation is the first attempt in Central Asia to measure online news consumption. It focuses on identifying trends of online news consumption and sources of news content in the region. The publication contains the results of online survey with participation of 4,130 online news consumers, in-depth interviews with 20 experts in new media who know regional and local peculiarities of news outlets, and analysis of news accounts in social media. The research will be useful to journalism faculties, news media, researchers, and international organisations, as well as to all who are interested in development of digital media in the region. The publication is available in English, Kazakh, Kyrgyz, Russian, Tajik and Uzbek languages.
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Alwang, Jeffrey, Alexis Villacis, and Victor Barrera. Credence Attributes and Opportunities: Yerba Mate in Paraguay. Inter-American Development Bank, January 2022. http://dx.doi.org/10.18235/0003962.
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The value of yerba mate (Ilex paraguariensis) exports from Paraguay has recently increased dramatically. Much of this growth is due to positioning of the good within the universe of products where consumption growth is driven by perceptions of sustainable production and health benefits to consumers--that is, credence attributes creating a new dimension of demand. Credence claims for yerba mate's benefits to indigenous producing communities, environmental sustainability under certain production processes, healthful alternatives to energy drinks, are now widely known, but the growth of this awareness came via a new entrepreneurial strategy of a single firm. This case study explores the determinants of growth of credence-based exports of yerba mate from Paraguay, potential for increased growth, and the fragility of the credence-based model.
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Hart, Lucy. Understanding platform businesses in the food ecosystem. Food Standards Agency, February 2022. http://dx.doi.org/10.46756/sci.fsa.puh821.
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The Food Standards Agency (FSA) is responsible for public health in relation to food in England, Wales and Northern Ireland. It makes sure that people can trust that the food they buy and eat is safe and is what it says it is. As part of this responsibility, the FSA works to understand the continuing evolution of the food landscape to identify opportunities to improve standards of food safety and/or authenticity. As well as any new or magnified risks from which consumers should be protected. One area that has evolved rapidly is that of digital platforms in the food and drink industry. Consumers are increasingly purchasing food via third party intermediaries, known as ‘aggregators’, from a range of vendors. Digital platforms remain a relatively new concept, with many launching in the past decade. As such, there has been a knowledge gap in government about how these platforms work and how they impact the landscape in which they operate.
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Zilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, July 2013. http://dx.doi.org/10.32747/2013.7697116.bard.
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The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growing interest in introduction of marketing tools like demonstration sampling, money-back guarantees, labeling, and brands in agriculture. These marketing tools are important for enhancing demand for agricultural products and food safety. However, the methodology needed to assess the effectiveness of these tools and understand their performance in different agricultural sectors is limited. Our analysis demonstrated the importance of brands as a marketing tool in agriculture. In particular, we showed conceptually that strong brands can be substitutes for other marketing tools like sampling or demonstration. We were able to conduct real experiments for the demand for safe chicken and show that consumers are willing to pay significantly more for products branded as more safe. Yet, using experiments in Israel and the United States, we found that WTP for brands of fresh fruits and vegetables is smaller than in other product categories. Warning labels are a sort of negative branding. The GM-free labeling is particularly important since it serves as a trade barrier to U.S. crops exports. Our analysis of acceptance of GM products found that WTP for GM products in Israel and the United States depends on framing of information about the impact ofGM and the quantity of information disclosed. Finally, in analyzing the evolution of support for Proposition 37 that aimed to introduce mandatory labeling of GM in California, we found that support for mandatory labeling ofGM products is broad as long as it is not perceived to be costly. Our project demonstrates the feasibility of conducting real experiments to assess consumer demand in agriculture. When looking at interdisciplinary groups, one can design new products and assess the WTP for their characteristics. We also show that, while branding is a very strong marketing tool, its use in fresh fruit and vegetables is likely to be limited. However, brands can be important with processed food. Furthermore, we have proven that, while some consumers strongly object to GM products, most consumers in the United States and Israel would be willing to buy them for a discount, and some would pay extra if they are associated with improved characteristics. Finally, we expanded the notion of warning labels to calorie information and showed that the response to calorie information depends on gender, education, and how the information is presented.
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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, November 2003. http://dx.doi.org/10.32747/2003.7586469.bard.
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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-back guarantees [MBG] demonstration, free sampling and advertising) are used extensively to induce the adoption of agricultural inputs, but there is little understanding of their impacts on the diffusion of new technologies. The agricultural economic literature on technology adoption ignores marketing efforts by the private sector, which may result in misleading extension and technology transfer policies. There is a need to integrate marketing and economic approaches in analyzing technology adoption, especially in the area of agricultural inputs. Major Conclusion. Marketing tools play an important role in reducing uncertainties about product performance. They assist potential buyers to learn both about objective features, about a product, and about product fit to the buyer's need. Tools, such as MBGs and demonstration, provide different information about product fit but also require different degrees of cost for the consumer. In some situations they can be complimentary and optimal strategy combines the use of both. In other situations there will be substitution. Sampling is used to reduce the uncertainty about non-durable goods. An optimal level of informational tools declines throughout the life of a product but stays positive at a steady state. Implications. Recognizing the heterogeneity of consumers and the sources of their uncertainty about new technologies is crucial to develop a marketing strategy that will enhance the adoption of innovation. When fit uncertainty is high, allowing an MBG option, as well as a demonstration, may be an optimal strategy to enhance adoption.
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Tyson, Paul. Orchestrated Irrationality: Why It Exists and How It Might Be Resisted. Mέta | Centre for Postcapitalist Civilisation, May 2022. http://dx.doi.org/10.55405/mwp13en.
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Orchestrated irrationality in our public discourse is produced by technologically enhanced and commercially purposed atomization and tribalism. Public discourse now leans away from a humane, free, and reasoned political rationality and towards self-interested, calculative, herd conformism. The bulls and bears of consumer society have largely displaced the civic logic of the liberal democratic pursuit of the common good. The power interests that govern global consumerism are enhanced by subordinating the common good ends of genuinely political life to the self-interested and profit driven dynamics of the market. Orchestrated irrationality in our public discourse makes politics into a meaningless theatre of incommensurate tribal interest narratives, which is a convenient distraction from the collaborative consolidation of market power and state control. This orchestrated irrationality can only be combatted by seeking to de-atomize citizens and de-tribalize the public square in order to recover the priority of political life over market and authoritarian power in our public discourse. That is, a postcapitalist civilization that is oriented to a genuinely political and universally moral rationality must replace the present global order. Once we can identify the problem and the direction of cure for orchestrated irrationality, we can then take steps towards a different civilizational life-world.